Church Communications

https://missionalmarketing.com/sermons

S3 Ep 9 | Using Sermon Videos to Grow Web Traffic Dec 06, 2019

Show notes

In today's episode, Katie and Kenny discuss how to make your sermon videos work for you in growing web traffic and new visitors, and be sure to visit https://missionalmarketing.com/sermons to see if a Sermon Video Library is right for your church!

For more information, visit Missional Marketing’s page, and be sure to fill out our FREE evaluation to find out if a Sermon Video Library would be right for your church.

Relevant links:

https://missionalmarketing.com/sermons

https://missionalmarketing.com/301

S3 Ep 8 | Retaining SEO When Migrating to a New Church Website Nov 29, 2019

Show notes

What's the #1 most important thing you can do for your website's SEO when you're migrating or rebuilding a website? In today's episode of the Church Communications Podcast, Katie and Kenny discuss the important factors you should be considering when changing your website.

For more information, visit Missional Marketing’s page, and be sure to fill out the form to receive a FREE crawl of your church website that can be used for future 301 redirects!

Relevant links:

https://missionalmarketing.com/301

https://missionalmarketing.com/retarget

S3 Ep 7 | Retargeting Advertising for the Church Nov 22, 2019

Show notes

In today's podcast episode, Kenny and Katie are going to explain what retargeting is and how it can help the church. They are also going to talk about using retargeting ads to build your ministries.

For more information, visit Missional Marketing’s page for more information on retargeting and how you can make this work for your church.

Relevant links:

https://missionalmarketing.com/retarget

https://missionalmarketing.com/grant

S3 Ep 6 | Felt Needs Landing Pages Needed to Succeed with Google Grants Nov 15, 2019

Show notes

In today's episode, Katie Allred and Kenny Jahng discuss what are Google Nonprofit Ad Grants, what objectives should you plan/expect for AdWords traffic, how to frame Felt Needs and Message/positioning, and what do you do with a landing page?

For more information, visit Missional Marketing’s page, and find out if your church is eligible for the Google Grant. Also, while you are there, be sure to check out the Keyword Analyzer tool!

Relevant links:

https://missionalmarketing.com/grant

https://missionalmarketing.com/goals

S3 Ep 5 | Establishing and Measuring Web Conversion Goals on Your Church Website Nov 08, 2019

Show notes

What type of conversions should we be measuring on our church website? What are "events" in Google Analytics, and how can they be used to power conversion goals? In today’s episode, Katie and Kenny discuss conversions, how to measure them, and best practices.

For more information, visit Missional Marketing’s page, and be sure to download the pdf “The Top 5 Conversion Goals Your Church Website Should Be Tracking”.

Relevant links:

https://missionalmarketing.com/goals

https://missionalmarketing.com/five

S3 Ep 4 | Using Google Analytics on Your Church Site Nov 01, 2019

Show notes

Your church website is a funnel that brings new visitors to your church in-person. To increase the number of in-person visitors resulting from the funnel, there are two general areas in which you can improve: 1) Generate more "new visitor" traffic to your church website; 2) Do a better job of your website converting "new visitor" website traffic into in-person visits. In this episode, Katie Allred and Kenny Jahng will discuss two aspects to help you evaluate your traffic: Google Search Console and Google Analytics. Google Search Console helps you evaluate where your organic, "new visitor" traffic is coming from, and how to get more. Google Analytics helps you evaluate what "new visitor" traffic is doing once they reach your website, and how to improve your website to convert more new visitors into in-person visits.

For more information, visit Missional Marketing’s page, and be sure to download the pdf “The Top 5 Questions You Should Ask Google Analytics & Search Console About Your Church Website”.

Relevant links:

https://missionalmarketing.com/five