Check Your Aesthetic Podcast

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Ep. 119: Facing Rejection In Your Business/Career ft. Lucy Bedewi Mar 20, 2023

Unfortunately we are all familiar with it. We dread it, fear it, and are more offended by it than a 4-letter-word. What am I referring to? Why, the simple phrase “no” and a rejection of a proposed project you once felt passion for.

As business owners, service providers, creators, and individuals in the marketing and sales industry, we all face rejection. It is a part of life, and even more so a part of business. In this episode Katie and Alexis brought in Lucy Bedewi to discuss how she has faced rejection in her business and career. Although it is understandable to be disappointed by the phrase “no,” what sets you apart from the crowd is how you react and move forward.

Lucy is the copywriter behind the brand My Write Hand Woman. She specializes in writing personality-packed copy that converts for women-run businesses. She started her business straight out of college at age 21 and made 6-figures in her first full year in business. She’s the writer behind global companies, fast-growth start-ups, world-famous bakeries, 7-figure coaches, and many creative entrepreneurs. She uses the client’s brand voice and zesty humor to help companies stand out online, create a fun brand presence, and scale much faster.

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Lucy’s Brand Voice Quiz

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Ep. 118: The Gap Between Your Taste and Skill Mar 06, 2023

We have all been at that uncomfortable spot; you know what you want something to look like, but you don’t have the ability or skill to bring it to fruition. Whether you are an artist, creator, or business owner, you know that uneasy feeling. You can recognize what the goal is, but at the moment you are unable to attain that goal.

In this episode, Katie and Alexis sat down to tackle the concept of “The Gap” between your taste and your skill. “The Gap,” was coined by radio host Ira Glass. Regarding the idea he noted: “everybody I know who does interesting creative work went through a phase of years where with their good taste, they could tell what they were doing wasn’t as good as they wanted it to be… it didn’t have that special thing they wanted it to have… Everybody goes through that phase… and the most important thing you can do is do a lot of work.” Alexis and Katie went through their own experiences with battling their taste vs their skills, and provided a few helpful tips on how to grow past this struggle. If you have been feeling uneasy while developing your craft, feeling as though you aren’t quite living up to your own creative standards, then this is the episode for you!

Whoa Dough

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Ep. 117: Look Your Best In The Eyes of Employers, Clients, and Customers ft. Emily McMahon Feb 27, 2023

How are you being perceived by potential employers, clients, or customers? A more important question may be; how is this affecting your career and/or business?

To answer these questions and provide some insight on how to put yourself and your business’s best foot forward, we brought in marketing professional, Emily McMahon. Emily is a Junior Partner and VP of Marketing & Branding at Scout Digital, a performance creative agency. Emily came to Scout after a decade of experience in entrepreneurship, marketing, and business development for multiple companies. She is passionate about supporting Vermont and New England's entrepreneurial ecosystem by bringing together young professionals, transformative business ideas, and a highly supportive community.

In this episode Katie and Alexis asked for Emily’s advice on targeting your ideal client, marketing yourself as a trustworthy business owner, and how to stand out in the job market. Emily provided great perspectives on how to be someone who people want to work with and how to find jobs with companies that you actually want to work for. If you are looking to reevaluate and reinvent how you stand in the marketplace, then this is the episode for you!

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Scout Digital’s website

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Ep. 116: Girl, You Better Get Your Biz On LinkedIn ft. Lindsay Mitrosilis Feb 20, 2023

It’s easy to get on LinkedIn and click a few auto-response buttons congratulating your old lab partner from sophomore year biology on his new job or your college roommate on her promotion. But have you thought about how you could be utilizing LinkedIn to your business’s advantage? Could you possibly be missing out on how LinkedIn could help you generate leads, grow sales, and make impactful connections?

This week on the Check Your Aesthetic Podcast, we brought on Linkedin agency owner and coach, Lindsay Mitrosilis, to discuss everything LinkedIn for business. Lindsay specializes in LinkedIn for business owners, helping them navigate the platform for lead generation, sales, brand awareness, and driving top talent to your business.

In this episode Katie and Alexis asked Lindsay for her top, actionable tips for how business owners, service providers, and creators can utilize LinkedIn to their advantage and start being more intentional with what they share on the platform. They discussed repurposing and optimizing content, how to be purposeful with your time on LinkedIn, and how to get started on a strong LinkedIn business strategy. No matter what type of business you are in, there is a place for you on LinkedIn. So if you are listening either as a LinkedIn pro or as a novice, if you run a business - this episode is for you!

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Ep. 115: Creating An Elevated Client Experience ft. Devin Lee Feb 13, 2023

As a business owner, probably the most important perspective for you to consider is your client’s. How a customer will experience your service or product has a direct impact on how your business will succeed. This is why we brought on client journey expert, Devin Lee.

Devin, an entrepreneur since the age of 27, is a self-proclaimed “fun big sis for your biz”. Officially, she is a Certified Online Business Manager and Certified Dubsado Specialist. She specializes in helping you get your time and energy back by perfecting your clients’ journey and putting it on autopilot. Unofficially, she is the high-energy hype woman who’ll bring a calm oasis to your business.

In this episode Katie, Alexis, and Devin discussed how a perfected client experience can change the way your client perceives you and your business, what onboarding and offboarding should look like, and good ways to maintain a healthy working relationship with clients. If you have been itching to uplevel your service or product experience, then this is the episode for you!

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Devin’s Website

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Freebie: Elevated Client Journey Workbook

Ep. 114: Relationship Advice for Creative Entrepreneurs Feb 06, 2023

When you decide to go into business for yourself, you (hopefully) knowingly accept the territories that come with that choice. You expect lifestyle changes such as small business taxes, client management, and constantly recording your every move in the means of creating social media content. However - did you expect it to affect your love life as well??

In this episode of the Check Your Aesthetic Podcast, Katie and Alexis give their perspective on dating, managing romantic relationships, and communicating with friends and family, all as creative entrepreneurs. From communication to setting boundaries, they discuss the highs and lows. If you have wondered how your business may play a part in the relationships in your life - then this is the episode for you!

Pura

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Ep. 113: Is It Time To Follow Your Passion? ft. Leda from Woof & Wonder Jan 30, 2023

Do you have an idea for an innovative business but are afraid to step outside your comfort zone? This week’s guest, Leda Akyuz, knows exactly that feeling. Founder of Woof and Wonder, a colorful lifestyle brand for dogs and their owners, started her business after years of corporate life.

In this episode Katie, Alexis, and Leda discussed finding your passion later in life and what that can mean for your career and entrepreneurial endeavors. After a decade of corporate life, Leda decided to finally take that scary first step towards building her business. She now runs her business full time and is here to tell you why it is important not to give up on yourself and your dreams.

Better Days Co

Pura

Woof and Wonder on TikTok

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Ep. 112: Let’s Plan & Prioritize ft. Karsen Murray Jan 23, 2023

Have you ever tried sitting down to set goals for your business (or personal life), and immediately become overwhelmed and anxious to the point where you just walk away and avoid the practice altogether? We here at the Check Your Aesthetic Podcast are very familiar with this cycle. And that is exactly why we had copywriter and email marketer Karsen Murray on to talk about her favorite way of setting and tracking goals within her business.

Karsen is a professional copywriter who specializes in ethical, strategic website, sales pages, and email marketing copywriting. Through her signature Copy Week services and marketing courses, Karsen helps small business owners increase their income and impact online.

Karsen's In this episode Katie Campbell and Alexis Aldrich sat down with Karsen Murray to discuss everything: goal setting, mindset, tracking and evaluating progress, and what to do in the situation that you do not meet your goals. Karsen had a lot of realistic, actionable tips for getting your business on the right track for 2023. If you have been hoping to achieve a large goal in the new year but don’t know where to start; this is the episode for you!

Our Last Episode With Karsen

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Ep. 111: You Need To Market Off Of Social Media ft. Holly Haynes Jan 16, 2023

Okay so we’ve covered how to market yourself and your business on social media. But what about offline?? I know it’s hard to conceptualize life off of social media, but it does exist (crazy, I know)! In today’s episode we are diving deep into how to market off of social media in order to cover all bases and not put all your eggs into 1-2 social platform baskets.

In order to cover this topic, we brought in Holly Haynes, the owner and founder of Holly Marie Haynes and Co, as well as the Crush the Rush Planner Company. Holly discusses on her platform best practices for marketing in alternative ways. If you have been struggling with finding new ways to advertise your business, then this is the episode for you!

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Holly’s Website

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Crush the Rush Podcast

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Ep. 110: WTF Is UGC?? ft. Abigail Peugh Jan 09, 2023

If you are anywhere in the marketing, content creation, or influencer world, then you most likely have heard the term “UGC” in the past few months. UGC, or user generated content has actually been around for quite some time, but it seems that as of late brands are finally catching on to the usefulness of this strategy and finding how beneficial and helpful relatable content can be for their business.

This brings us to this week’s guest, Abigail Peugh. Abigail is a UGC content creator and coach who specializes in teaching creatives how to monetize their unique passions and skill-set! She’s worked alongside other creative business owners for years as a right-hand woman, and in 2021 finally went all in as her OWN boss. A massive slay.

In this episode Katie and Alexis talked to Abigail all about UGC; what the difference between being a “traditional” influencer is from being a UGC creator, how to pitch to brands, and how to market yourself. If you are anywhere in the marketing world (whether you are getting into influencing, starting a UGC business, or own your own business that may need some help with video content), this episode is a must listen!

Abigail on Instagram

Abigail on TikTok

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Ep. 109: 2023 Is Our Year (Business & Personal Goals) Jan 02, 2023

Happy New Year! Cheers to 2023 and new opportunities to slay in your business, content, career, marketing, and just overall. In this week’s episode Katie and Alexis sat down to discuss their goals for the new year and what they hope to accomplish. They covered both personal and business goals, with the largest theme being consistency. Listen along and set your goals with the CYA goals to set this year off on the right foot!

Ep. 108: Finish Out The Year On The Right Foot Nov 21, 2022

Happy end of the year! We are coming to the end of 2022 and that means the last episode of CYA until 2023. In this episode Katie and Alexis sit down to discuss the past year: the highs and the lows. The girls have an open conversation about how they remind themselves of their accomplishments and set realistic goals for the new year. We hope you take the next five weeks to catch up on missed episodes, work in the back end of your business, set systems in place, but most importantly: spend time with your friends and family. Happy Holidays and Happy New Year! Here’s to 2023!

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Ep. 107: Conquering Video-Based Content ft. Shine With Natasha Nov 14, 2022

Video-based content is the way of the future. There is no way around it, especially in the marketing world. But for a small business owner, freelancer, or influencer just starting out, exposing yourself to video can be really intimidating.

This is exactly why Katie and Alexis brought in video content expert, Natasha from Shine With Natasha. Natasha is a social media manager turned Instagram educator, speaker, podcaster, mentor, and coach. She focuses on helping businesses and creators grow with video content in order to help them feel more confident and confident in their work.

In this episode topics such as the importance of video in marketing, balancing video and static posts, and sustainability during slow or low energy periods were covered. If you have been anxious to get started with video or are looking for some inspiration, this is the episode for you!

Natasha on Instagram

Natasha on TikTok

5 Day Video Confidence Challenge

The Shine Online Podcast

Own The Interview Digital Course

Ep. 106: How To Slay The Job Market (From Resume To Interview) ft. Jenna Mulherin Nov 07, 2022

You know that feeling…the one right before a job interview? The sweaty palms, stomach butterflies and slight fear of rejection. Ohhhhh yes, we know it all too well and our guest today Jenna Mulherin, founder of Own The Interview saw an opportunity to support ambitious professionals with all things interview readiness. She's been in the Retail and Wellness industry for the last 14 years and her passion for leadership, growth and supporting others in achieving their career goals has led her to champion what she does today.

Ep. 105: How We Tackle Sunday Scaries *SPOOKY!* Oct 31, 2022

It’s Sunday afternoon. You're sitting quietly on the couch and starting to imagine all the stress you will be under during the work-week and start internally listing all the things that need to get done. Does this feeling sound familiar? It does to us!

On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down to talk everything “sunday scaries” (ie. what they are, how they can present themselves, and best practices to deal with and avoid them). If you have been struggling as an entrepreneur, working a remote job, or just have a stressful schedule, then this is the episode for you!

Self.com Article

Ep. 104: Navigating Brand Partnerships And Making Content Creation Your Full-Time Gig ft. Kahlea Nicole Oct 24, 2022

On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with brand collaboration coach, Kahlea Nicole. Kahlea is a content creator and entrepreneur based in Tampa, Florida with over 7 years of experience in influencer marketing. Known for her fun and relatable personality, she loves helping other multi-passionate creators monetize their talents and skill sets through brand partnerships. The girls discussed contracts, whether or not to accept gifted collaborations, and more. If you are in the influencer industry and are hoping to get your toes wet with monetizing your content, then this is the episode for you!

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Kahlea’s Instagram

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Network to Network

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Ep. 103: What Your Website Is Missing ft. Isabel Feuerstein Oct 17, 2022

Is your website set up in the best way to drive sales and lower bounce rates? In this week’s episode Katie and Alexis sat down with Isabel Feuerstein, a web designer and the founder of Opal Templates. Isabel sells templates for online service providers focusing on balancing strategic and cute websites that help entrepreneurs get booked out while taking the stress off their business. They discussed the functionality and navigation of websites and how this can either lead to or deter sales. If you have been struggling with the website development for your business (whether service based or otherwise), then this is the episode for you!

Isabel on Instagram

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Jennifer’s FREE Project Planning Guide

Ep. 102: Implementing Systems To Help Your Business Run More Smoothly ft. Jennifer Skinner Oct 10, 2022

Have you been struggling with feeling behind, overwhelmed, and staying on track within your business? In this episode Katie and Alexis had Jennifer Skinner on to talk everything systems, organization, and project management. Jennifer is a business manager, project planner, and organizational queen. She has worked with a variety of service providers (ie. coaches, influencers, copywriters, designers, photographers, etc) in order to relieve some of the pressure they experience while running their businesses. The girls talked about automating tasks, planning large projects, and the benefits of brain dumping. If you have been struggling to get your *ish* together within your business, then this is the episode for you! Also make sure to check out Jennifer because she will help you to get you biz to where you want it to be!

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Work with Jennifer

Join the Running Business Well Squad (where Jessica shares all her juicy tips on how to get organized, plan strategically, and implement systems)

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Ep. 101: Simplifying The Legal Struggles Within Your Business ft. Sam Vander Wielen Oct 03, 2022

This has been one of the most highly requested episodes since the podcast was started! In this episode Katie and Alexis sat down with Sam Vander Wielen, an attorney-turned-entrepreneur who helps coaches legally protect their business. She helps entrepreneurs to get paid, protect their content, register their business, and grow a legally legit business online. Alexis and Katie were very excited to bring Sam on the podcast in order to help ease all of your legal worries surrounding your business. They talked about LLCs, DBAs, contracts, agreements, professionality, and more. If you have been anxious about and overwhelmed about setting up the legal side of your business in the right way, then this is definitely the episode for you! Also make sure to check out Sam down below because she will be able to get you on the right track.

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Ep. 100: Self Reflection Will Change Your Life, Work, And Business Sep 26, 2022

Happy 100th episode of the Check Your Aesthetic Podcast!! We are SO thankful for every single one of you who have taken the time to press record, follow us on social media, or to leave a review. It has been such an amazing 2 years and we are so excited to see where we are able to grow.

In this episode Katie and Alexis talked about how you can practice self reflection in order to benefit your work, life, and business. They discussed the enneagram, 16 personality test, zodiac, and human design and how these quizzes and evaluations can impact your personal and professional lives. Of course feel free to take these results with a grain of rice, but they can be a nice way of evaluating and reflecting on your own personality and how you present yourself to the world.

Check out Launch BFF’s website

Ep. 99: Taking The Fear Out Of Launches ft. Audrey Saccone from Launch BFF Sep 19, 2022

In this episode Katie and Alexis sat down with Audrey Saccone from Launch Bff to discuss everything about launches within your business. Launches within your product or service based business can be very intimidating, especially when you don’t even know where to start. Audrey is an expert on launches and she gave great advice on where you can start and how you can grow you business through successful launches. If you have been wondering how to have a strategic and profitable launch, then this episode is for you!

Check out Launch BFF on Instagram

Check out Audrey Digital’s website

Check out Audrey Digital on Instagram

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Ep. 98: How Doing Less Leads To Doing More ft. Shyne Webster Sep 12, 2022

In this episode Katie and Alexis sat down with graphic designer, Shyne Webster. Shyne is known on social media for promoting and practicing the concept of “slow girl summer.” Shyne is an expert in setting boundaries between her work and personal life and gives great tips on how you can do the same. If you have been struggling with slowing down and not running yourself too hard, then this is the episode for you!

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Ep. 97: Mental Health Check In For Ambitious Women ft. Monica Denais Sep 05, 2022

In this episode Katie and Alexis sat down with Monica Denais, a therapist for ambitious women and entrepreneurs. Monica helps women overcome anxiety and perfectionism so they can feel confident in their life and in their business. Katie and Alexis asked Monica for her advice on how to combat loneliness as a small business owner and as someone who works from home. They talked about holding yourself accountable to reach goals, but also not giving yourself too hard of a time if that doesn’t work out. If you have been having a hard time emotionally with working for yourself or from home, then this episode is for you!

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Ep. 96: Working With Anxiety, Not Against It (For Our Mentally Ill Girlies) ft. Dr. Lauren Cook Aug 29, 2022

In this episode Katie and Alexis sat down with Dr. Lauren Cook, a psychologist and career coach who focuses on helping you ride the waves of anxiety. Lauren had amazing advice on how to deal with anxiety in the workplace, as an entrepreneur, and just in life as a whole. If you struggle with “Sunday Scaries” or understanding the reason why you are anxious in the first place, then this is the episode for you!

Check out Dr. Cook on TikTok

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Ep. 95: Saying Goodbye To The Societal Pressure To Overachieve In Your 20’s Aug 22, 2022

In this episode Katie Campbell and Alexis Aldrich sat down to discuss the societal pressure they feel to overachieve in their 20’s. A lot of times the narrative that you should succeed professionally in your 20’s, have a family in your 30’s, and travel in your 50’s and beyond is pushed. Alexis and Katie are taking the time to discuss the emotional toll this has taken on their perceptions of productivity and success and how they are making efforts to unlearn this mindset. If you have been struggling with the balance of holding yourself to certain standards with being truly proud of yourself for all you have accomplished, then this is the episode for you!

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Ep. 94: Connecting In The Creative Community ft. Emma McGoldrick Aug 15, 2022

In this episode Katie Campbell and Alexis Aldrich sat down with Emma McGoldrick, the founder and CEO of ESM Creative and Golden Hour Guild. Emma is a graphic designer by trade but started Golden Hour Guild as a community for creative entrepreneurs to connect, build relationships, and grow from one another. Emma discussed how she was able to develop this group of supportive business owners and how she is able to benefit from those connections, along with her clients.

Check out Emma’s website

Check out Golden Hour Guild on Instagram

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Ep. 93: Peaceful Productivity & Punching Overwhelm In The Face ft. Jess Massey Aug 08, 2022

In this episode Katie Campbell and Alexis Aldrich sat down with Jess Massey, the founder of Hustle Sanely. Jess is a productivity mentor and focuses on ditching overwhelm and living a peacefully productive life. As small business owners, creators, and individuals working from home, it is very easy to become overwhelmed. Jess gave simple, ACTIONABLE tips to smashing your goals while also keeping your peace and prioritizing yourself. If you struggle with productivity or are looking for a bit of inspiration then this episode is for you!

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Check out the Hustle Sanely Facebook Group

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Ep. 92: Making Content Creation Your B!TCH ft. Kristen Bousquet Aug 01, 2022

In this week Katie Campbell and Alexis Aldrich sat down with Kristen Bousquet, the founder of Your Soulcial Mate. Kristen is an influencer mentor who helps content creators strategize and find their voice in the online space. The girls talked about how to show up authentically with the brands you work with, the trends you follow, and the content you post in general. Kristen had great advice for those who are aspiring or current creators and how to treat it as a career. If you have been considering influencing, or are looking for a source of inspiration, this episode is for you!

Check out Kristen on Instagram

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Check out Soulcialmate’s website

Ep. 91: Diversifying Income & Showing Up Authentically ft. Jordan Hefler Jul 25, 2022

In this episode, Katie Campbell and Alexis Aldrich sat down with photographer Jordan Hefler to talk about her experience in entrepreneurship. Jordan explained the importance of diversifying your income as a business owner and gave examples of how she has been able to do so. She was very open and raw about the realities of business and how sometimes things need to change, but that is okay! If you are an entrepreneur, small business owner, or content creator: this episode is for you!

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Ep. 90: Are You Niching Down Enough? ft. Brittany Jack Jul 18, 2022

In this episode Alexis and Katie had social media strategist Brittany Jack on to discuss many topics such as omnipresent content marketing, niching down content, and getting out of content loops. Brittany had a lot of great advice for small business owners, budding influencers, and anyone who is trying to build their social media strategy. If that sounds like you, this is the episode to play right this second!

Check out Brittany on Instagram

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Ep. 89: Getting Past Fears And Following Your Passions ft. Drip Jewelry By AK Jul 04, 2022

In this episode Katie and Alexis sat down with AK from Drip Jewelry. AK is a small business owner based out of Baton Rouge who sells inclusive and hypoallergenic jewelry. Along with many others, AK started her business during the pandemic. Despite fears and years of holding herself back, she decided to make the move. If you have been scared to follow your passion, this is the episode for you!

Check out Drip’s website

Ep. 88: The Art And Science Of Creativity Jun 27, 2022

In this week’s episode of Check Your Aesthetic, the girls were together in person again to talk about the analytical and strategic side to creativity. With Katie’s career in social media management, and Alexis’s education in strategic creative direction and brand management, they understand the importance of being able to “read the numbers” behind creative projects. If you are a creative in any sense of the word, this episode will help you to better understand how you can back your projects with science.

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Ep. 87: The Evolution Of The Content Creator ft. Kelsey Darragh Jun 20, 2022

In this episode Katie sat down with legendary content creator, Kelsey Darragh. Kelsey got her start working at BuzzFeed during the peak of YouTube and has been able to sustain her career online since going solo. They talked about Kelsey’s journey, how she has been able to sustain her career in content creation, and the benefits of working with a company versus working for yourself.

Check out Kelsey on Youtube

Check out Kelsey’s Book

Check out Kelsey’s Podcast, Confidently Insecure

Check out Kelsey’s Podcast, Guilty Pleasures

Ep. 86: How To Talk Confidently About Your Business/Creative Career Jun 13, 2022

In this episode Katie and Alexis sat down IN PERSON to discuss having confidence in yourself, your career, and your business. Katie talked about conversations she has had with her friends and family and how it is important to exude confidence in order to allow others to have confidence in you and your business. Alexis discussed an exercise she did for school that will allow you to truly understand what you need to accomplish in order to achieve a certain goal, and to know who will be able to help you get to that goal. If you have been feeling uneasy when talking about your creative venture or creative career, this episode is for you!

Check out Elaine on Instagram

Ep. 85: Putting Research Behind Your Product Designs ft. Design.Laine Jun 06, 2022

In today’s episode Alexis sat down with Elaine from Design.Laine to talk about her experience with the product design industry. Elaine is a product/UI/UX designer who gave valuable insights on the design industry, how to add value to a consumer’s product, and how to make your portfolio stand out amongst the crowd. If you have been thinking about getting into product design, or have been wondering how to specialize your products to your target audience, this episode is for you!

Check out Elaine’s portfolio

Check out Kristine on Instagram

Ep. 84: The Pressure To Be Productive ft. Kristine from Flourish Planner May 30, 2022

In this episode Katie and Alexis sat down with Kristine from Flourish Planner to discuss her planner business, her presence online, and how she balances work and rest. Kristine talked about the pressure to stay productive and how she makes sure to not overwork herself. If you have been struggling with balancing productivity and staying on task, this is the episode for you!

Check out Kristine on TikTok

Check out Kristine’s website

Check out Elyse on Instagram

Ep. 83: Can Creative Careers Be Reliable? ft. Elyse Breanne Design May 23, 2022

In this episode Katie and Alexis sat down with Elyse Burns from Elyse Breanne Design. Elyse recently graduated from law school despite knowing that she would be pursuing her 6-figure earning business instead post-graduation. Elyse gave great advice on how to deal with negative feedback from career decisions while also making sure you are setting yourself up for success. If you have been afraid to follow your passion over a more “reliable” career path, then this is the episode for you!

Check out Elyse on TikTok

Check out Elyse on YouTube

Check out Elyse’s website

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Email Marketing 101 Course

Ep. 82: How To Implement Email Marketing In Your Business ft. Karsen Murray May 16, 2022

This week, Katie sat down with Karsen Murray- an ethical copywriter- to discuss the benefits of email marketing for businesses and personal brands. They discussed what constitutes an effective email, how to build your email list, how to maintain consistency with email marketing, and what to include in your marketing emails. If you have an audience that you want to engage further off of social platforms, this episode is for you!

Karsen's TikTok
The Just Keep Showing Up Podcast

Check out Sophie on Instagram

Ep. 81: Building & Managing A Creative Team ft. Sophie Felts May 09, 2022

This week Katie and Alexis had Sophie Felts of Sophie Felts Floral Design on the podcast to discuss building and managing a creative team. Sophie discussed how she knew it was the right time to start hiring people to help her with her business and what the process of building that team has been like. They talked about how to make sure everyone is on the same page during the creative process and how to cultivate a positive work environment. If you have been thinking about growing your business and starting a team, this is the episode for you!

Check out Sophie’s website

Ep. 80: Self-Publishing & Marketing *Spicy* Novels ft. Willow Winters May 02, 2022

In this episode Katie and Alexis had romance author Willow Winters on to discuss her journey as a writer and self-publisher. Willow gave advice on how to market your books through online selling platforms, how to utilize social platforms like TikTok, and how much a book cover can really make a difference. Finally, she talked about the lifespan of a book and how you can always breathe life into old stories.

Check out Willow on Instagram

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Check out Willow’s books

Ep 79: Why Everyone Should Establish A Personal Brand (+ How To Do It) Apr 18, 2022

This week, Katie and Alexis discussed one of Katie’s favorite classes from her previous semester at University of Florida- Branding Using Social and Mobile Media. They discussed the importance of establishing a personal brand and how it can impact career opportunities in the future. They also discussed the aspects of developing a corporate brand and how to ensure branding remains consistent across social media. They discussed everything from target audience to content themes to brand vision architecture.

Ep. 78: How To Deal With Judgment And Comparison ft. Kennedy Hausmann Apr 11, 2022

In this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with their Creative Assistant, Kennedy Hausmann. Kennedy is a recent college graduate who is working as a content creator, freelance social media manager, and dance teacher on the side. Kennedy and the girls talked about what life has been like for them post grad and how difficult it can be to work in the creative field. Kennedy had great insights on how to try not to compare yourself to others and how it is okay to not know exactly what you are doing. If you have been struggling to know where your life or career is going - this episode is for you!

Check out Kennedy on Instagram

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Check out Ani+Co’s website

Ep. 77: Products With Message And Meaning ft. Ani+Co Apr 04, 2022

In this week’s episode Katie and Alexis sat down with the owner and founder of Ani + Co, Brittany. Brittany got her bachelor’s degree from SCAD in fashion design and went on to start her own candle business. Brittany discussed how SCAD influenced her business and her professional career in fashion. She discussed how she has been able to incorporate a message and meaning into her business, as well as the process behind developing scents. Finally, they talked about time management and how she is able to avoid burnout.

Check Out Tailor Brands

Check out Ani+Co on Instagram

Ep. 76: Following Energy Cycles To Increase Productivity As A Creator ft. Gina Galeoto Mar 28, 2022

In this week’s episode Katie and Alexis sat down with Gina Galeoto to talk about the topic of “low energy” as a content creator. Gina is a content creator who coaches other creatives with their work and productivity. Gina discussed her journey as a low-energy and neurodivergent business owner and content creator and shared insights on how she holds herself accountable while still honoring herself and giving herself grace. She also discusses tips for staying productive while working from home, honoring your energy cycles, and taking advantage of those high energy times or moments of motivation.

Check Gina out on Instagram

Check Gina out on TikTok

Ep. 75: How To Build A Business From Square One Mar 21, 2022

In this week’s episode Katie and Alexis sat down to talk about Alexis’s past quarter at the Savannah College of Art and Design. She went over her Entrepreneurship Principles and Practices class and gave great tips on how to build a business strategy. If you are thinking of starting a business or want to fine tune one you already have, this is the episode for you!

Check out Sometimes Sensible on Instagram

Ep. 74: How To Budget And Prioritize Your Financial Goals ft. Emily from Sometimes Sensible Mar 14, 2022

In today’s episode Katie and Alexis sat down with Emily from Sometimes Sensible to talk about everything finances. Emily is a financial coach, so she is an expert in everything budgeting and saving. She gave great tips on setting and prioritizing financial goals, getting comfortable with money, and negotiating salaries. If you’re scared by the words “budget,” “savings,” or “retirement,” this is the episode for you!

Check out Sometimes Sensible’s Website

Check out the Social Sipper on Instagram

Ep. 73: Setting Up Your Business To Attract Your Ideal Client ft. Carolyn Pascual White aka The Social Sipper Mar 07, 2022

In this week’s episode Katie and Alexis sat down with Carolyn Pascual White, a food and drink stylist and photographer. Carolyn runs her business, the Social Sipper, which brought in 6 figures in its first year. They have worked with huge brands such as Starbucks, the Food Network, Crate & Barrel, and more. She gave some great tips on valuing yourself and your business despite having a smaller following count, and how to set up your business so your dream clients find you.

Check out the Social Sipper’s website

Check out Abby on Instagram

Ep. 72: Crafting A Retail Experience That Creates Repeat Customers ft. Abby Price from Abbode Feb 28, 2022

In this week’s episode Katie and Alexis sat down with Abby Price, the owner of Abbode, an eclectic boutique in NYC. Abby talked about her experience starting her business during the pandemic and eventually moving to a brick and mortar commercial space. She gave some insightful tips on establishing relationships and crafting a retail experience that creates repeat customers.

Check out Abbode on Instagram

Check out Abbode’s website

Check out Emily’s website

Ep. 71: Prioritizing Personal Values in Entrepreneurship ft. Emily Henegar aka “The Cookie Girl” Feb 21, 2022

In today’s episode Katie and Alexis sat down with Emily Henegar of Cookie in the Kitchen, aka “the Cookie Girl.” Emily started selling cookies at 11 years old and has grown her business into a successful, sustainable venture with plans to open a physical bakery location. Emily shared great insights on how she has combined her passions of artwork, baking, and music into one, and how she brings her personal values into her business. If you are looking for an inspirational episode; this is the one for you!

Check out Emily on Instagram

Check out Emily on TikTok

Check out Alisha on Instagram

Ep. 70: How Leveraging Your Social Media Can Lead You To Your Dream Clients ft. Alisha Cohen from Lish Creative Feb 14, 2022

In today’s episode Katie sat down with Alisha from Lish Creative to get her advice on how to form beneficial business connections. Alisha discusses how she got to the point where she could work with huge brands such as Benefit Cosmetics, Delta, and Dunkin Donuts.

Check out Alisha on TikTok

Check out Lish Creative on Instagram

Check out Lish Creative’s website

Ep. 69: Galentine’s Day Small Biz Shopping List Feb 07, 2022

In today’s episode Katie and Alexis threw it back to OG CYA with a fun, solo episode! The girls talked about galentine's day and how to curate a ~vibe~. Listen to this episode for some great small business recommendations and a care-free 47 minutes!

Check out Presley Paige’s Instagram

Ep. 68: How To Sell Through Visual Merchandising ft. Maggie Owens from Presley Paige Jan 31, 2022

In today’s episode Katie and Alexis sat down with Maggie Owens to talk about everything visual merchandising. Maggie owns Presley Paige, a specialty paper and gift shop that has a finely curated aesthetic, both in store and online. Maggie gave great advice on how to create a vibe for a store as well as how to manage both evergreen and trending products.

Shop Presley Paige

Check out Linnea’s Instagram

Ep. 67: Marketing, Creating, and Installing Large-Scale Commissions ft. Linnea Botanicals Jan 24, 2022

In this week’s episode Katie and Alexis sat down with Linnea Bast, a biophilic artist who creates and sells large-scale installation pieces on commission. Linnea gave great insights on the process behind working with clients and how best to communicate with them so everyone is on the same page. If you have been considering getting into selling your traditional artwork, make sure to listen to this one!

Check out Linnea’s website

Ep. 66: Why We Are Practicing A Growth Mindset In 2022 Jan 17, 2022

In today’s episode the CYA girls sat down to set intentions for the new year. Katie and Alexis talked about what they were most proud of in 2021, what they are most excited for in 2022, and their new years goals. Listen to this episode for inspiration of how you can hold yourself accountable, while also giving yourself grace and time to rest when needed.

Check out Love Local’s Instagram

Ep. 65: Establishing A Business In Your Local Community ft. Emily Steele from Love Local Jan 10, 2022

In today’s episode Katie and Alexis sat down with Emily Steele from Love Local to talk about everything small business. Emily runs a group that helps local brick and mortar companies learn how to brand, market, and grow their businesses. If you are thinking about getting into the local business scene - this is the episode for you!

Check Emily’s Instagram

Check out Love Local’s Business School

Small Business Starter Kit

Ep. 64: A Beginner’s Guide To Small Business Bookkeeping and Taxes ft. CPA Katie Ferro Jan 03, 2022

This is the episode that everyone has been asking for! Katie and Alexis sat down with CPA and bookkeeper Katie Ferro to discuss everything bookkeeping and small business taxes. Tax season and keeping track of finite details of your business can be very overwhelming, but Katie broke everything down for us! If you would like to purchase her Small Business Starter Kit, use the link below!

Bookkeeping Reminders

Check out Katie Ferro on Instagram

Ep. 63: How to Advocate for Your Business ft. Interior Designer Betsey Mosby Dec 27, 2021

In today’s episode Katie and Alexis sat down with interior designer Betsey Mosby, whose work has been featured in many reputable magazines and websites including Southern Living. Betsey discussed how she has learned to gain confidence in her business and find the right clients. Listen to this episode to gain wonderful insights on establishing yourself as a creator, staying confident and consistent, and dealing with clients who may not understand the field.

Check out Betsey’s Instagram

Ep. 62: How To Share Your Passions Through Creating and Publishing Children’s Books ft. That Manda Girl Dec 13, 2021

In today’s episode Alexis sat down with Amanda from That Manda Girl to talk about the process behind creating, writing, illustrating, and publishing a children’s book. Amanda had some great insights on translating personal passions into a written story, and how to share that story with the world.

Check out Amanda on Instagram

Check out Amanda’s book

Ep. 61: Creating Engaged Communities Through Social Media ft. Mackenzie Newcomb from Bad Bitch Book Club Dec 06, 2021

In today’s episode Katie and Alexis had Mackenzie Newcomb from the Bad Bitch Book Club on to discuss creating a welcoming and engaging community through social media. Mackenzie talked about her growth online from starting a blog in 2011, to now running the book club, podcast, and creating influencer content on her own page. Listen to hear her perspective on the influencer space, as well as her recommendations for the best “spicy” books to try next.

Check out Mackenzie on Instagram

Check out Bad Bitch Book Club on Instagram

Ep. 60: Going Viral on TikTok and Becoming An “Accidental Influencer” ft. Clare McLaughlin Nov 29, 2021

In today’s episode Katie and Alexis sat down with Clare McClaughlin - a TikTok influencer, lifestyle creator, artist, and business owner - to talk about the influencer space. Clare went through her journey of accidentally blowing up on TikTok, and the pros and cons that doing so has had on her life. They discussed sharing your life, dealing with criticism, and maintaining originality.

Check out Check Your Aesthetic on Instagram https://www.instagram.com/checkyouraestheticpodcast/

Check out Alexis on Instagram https://www.instagram.com/alexisadams.co/

Check out Alexis on Tik Tok https://www.tiktok.com/@alexisadamsco?

Check out Alexis’s Etsy https://etsy.me/2ARo3gX

Check out Katie on Instagram https://www.instagram.com/katiecreativeco/

Check out Katie on Tik Tok https://www.tiktok.com/@katiecreative.co?

Check out Katie’s website https://www.katiecreativecompany.com/

Check out Clare on Instagram https://www.instagram.com/clare_mclaughlin_/

Check our Clare on TikTok https://www.tiktok.com/@clare_mclaughlin_?

Check our Clare’s website https://www.studio-clare.com

Ep. 59: How Manifestation Can Level Up Your Business ft. The Mirror Series Nov 22, 2021

In today’s episode Katie and Alexis had Alex from the Mirror Series on to talk about everything manifestation and mindset. Alex talked about her own journey with manifestation, how it has helped her, and how she got into coaching. She discussed how her clients can turn bad days around and put themselves into the driver’s seat of their own lives.

Check out the Mirror Series’ Instagram

Ep. 58: Navigating the Fashion Industry as Female Entrepreneurs ft. Franki Ray Nov 15, 2021

In this episode Katie and Alexis had the owners of Franki Ray on to discuss creating a lifestyle and fashion brand. Stacy and Sasha were childhood friends and decided to start this journey together and transition into life as business partners. They gave insights on outsourcing, product design, and navigating the fashion industry as two women.

Check out Franki Ray on Instagram

Ep. 57: Marketing Traditional Art + Selling Locally ft. Cora B Gallery Nov 08, 2021

This week Katie and Alexis had Cora from Cora B Gallery on the podcast to discuss everything traditional art! Cora explained how she started selling her paintings and products in local markets and how she has found the best way to advertise her business. This episode is great for anyone who is looking to start creating physical artwork, or getting into farmers markets and small, local businesses.

Check out Cora’s Instagram

Check out Cora’s website

Ep. 56: Small Biz Conventions + Adobe Live ft. Allie Rose Nov 01, 2021

In today’s episode, Allie from Allie Rose Co was back on to talk about her crazy and amazing adventures recently! She talked about her cross-country trip this summer, her trip to NYC for a small business convention, and the two days that she went live with Adobe. Listen to hear how she got involved in these great opportunities, and for some relatable stories about her recent struggles.

Check out Allie’s Instagram

Check out Allie’s website

Ep. 55: Relatable Content + Intentional Self-Care w/ Abby Asselin Oct 25, 2021

This week Katie and Alexis had Youtuber and podcaster, Abby Asselin on to talk about managing life in grad school with creating consistent content. Abby discussed how she strives to create relatable content for people who struggle with similar issues to her, and how she tries to keep herself to a strict schedule in order to stay productive and motivated.

Check out Abby on Instagram

Check out Abby’s podcast

Ep. 54: Imposter Syndrome + Not Letting Perfectionism Hold You Back Oct 11, 2021

In this episode Alexis and Katie get very real and honest about imposter syndrome and how they have let their need for perfectionism hold them back from growth. They discuss how letting go and opening yourself up to mistakes and failure is the key to learning, new opportunities, and overall growth.

Ep. 53: Daily Habits for Social Media Success Sep 27, 2021

In this episode Katie and Alexis outlined their daily habits and practices for social media success. They discussed TikTok, Facebook, Instagram, and Pinterest.

52: How To Find Connections In The Creative Industry (+ We Met In Person!!) Sep 20, 2021

In this episode Katie and Alexis are finally together in person!! Katie travelled to Vermont to visit Alexis and are here today to tell you about how to create beneficial, lasting relationships in the design and small business communities. Listen to hear about how the Check Your Aesthetic girls met in real life!

Ep. 51: Managing Multiple Social Media Accounts Sep 13, 2021

In this episode Katie and Alexis discussed their jobs as social media managers. They gave tips on how to get into the field, following aesthetics, and knowing when you should follow your "social media gut."

Ep. 50: Balancing Your Business With Your 9-5 ft. Allison from Bright Eye Sep 06, 2021

This week Alexis and Katie had Allison from Bright Eye back on to talk about balancing the work of her business and her 8-5 corporate job. They discussed work-life balance, fluctuating creativity, and the benefits of having a separate work space.

Check out Allison’s Instagram:

Check out Allison’s website:

Ep. 49: How Branding Photography Can Elevate Your Business ft @audrey.creative Aug 30, 2021

In this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with Audrey, a branding photographer. Audrey discussed the importance of professional branded photography and what it can do to help your business, whether that is for your website, marketing, or professional development. Listen to the episode to hear about what goes into branding photography, how to choose the right one for you, and how to get started if photography is a career you may like to get into!

Check out Audrey’s Instagram

Check out Audrey’s website

Ep. 48: Why You Need A Virtual Assistant ft Madison from Keeping The Creativity Aug 23, 2021

In this week’s episode the Check Your Aesthetic girls invited Madison from @keepingthecreativity on to discuss everything about working as a virtual assistant. Madison gave amazing insight into the world of virtual assisting to what a typical day looks like for her, best practices for productivity, finding the right assistant for your business, and how to become a virtual assistant yourself.

Check out Madison’s Instagram

Check out Madison’s website

Ep. 47: Your Biggest Business Mistakes Aug 16, 2021

In today’s episode Katie and Alexis reacted to submissions of your biggest mistakes within your businesses. They discussed purchasing too much inventory, selling items without being sure that item will be in stock, and their biggest mistakes within their own endeavours.

Ep. 46: How To Grow As A Content Creator ft. Jenni Rhodes Aug 09, 2021

This week Alexis and Katie sat down with Jenni Rhodes to discuss micro-influencing and content creation. Jenni talked about reaching out to sponsors, finding her own style, and how to take your own photos.

Check out Alexis on TikTok

Check out Jenni’s Instagram

Ep. 45: Q+A (Productivity, Over-Saturated Markets, and Difficult Customers) Aug 02, 2021

This week Alexis and Katie discussed over-saturated markets, how to stay productive when you aren't feeling motivated, and how to decide what products to sell.

Ep. 44: Landing Your Dream Job with Elly Lapp Jul 26, 2021

During this week’s episode Katie and Alexis sat down with Elly from Elly Lapp Creative. They talked about social media management, networking, and how Elly got her new job with Disney.

Check out Elly’s Instagram

Check out Elly’s website

Ep. 43: How the New Instagram Updates Will Affect You Jul 19, 2021

On this episode of Check Your Aesthetic, Katie and Alexis sat down to talk about everything Instagram. They talked about the new update, content ideas, and how you can adapt to video content.

Ep. 42: So You're Thinking About Quitting Your Business? Jul 12, 2021

In this weeks episode Katie and Alexis discussed what to do when you're feeling burnt out, unmotivated, and uninspired. If you are thinking about quitting your business, make sure to listen to this episode first!

Ep. 41: Post Grad Struggles and Internship Advice Jul 05, 2021

This week Katie went solo and chatted about life after graduation, mental health, and all things internships. She shared advice on how to find internships, how to apply, and how to stand out.

Ep. 40: Your Captions Need Help ft Audrey Whelan Creative Jun 21, 2021

This week Alexis and Katie had Audrey from Audrey Whelan Creative to talk about all things copy and marketing your business.

Check out Audrey’s Instagram

Check out Audrey’s website

Ep. 39: Elevating Your Resume Jun 14, 2021

In today's episode Alexis and Katie discussed how to write a winning resume after graduating college. They discussed how to market your business to potential employers and put your best foot forward.

Ep. 38: Why You Need Pinterest Marketing with Sarah Burk Jun 07, 2021

In today's episode Alexis and Katie had Sarah Burk, a Pinterest manager and strategist. Sarah gave tips on Pinterest analytics, scheduling, and marketing that will help your business.

Check out Sarah’s Instagram

Check out Sarah’s Website

Ep. 37: Why Packaging Design Matters with Kaila Piepkow May 31, 2021

In today's episode Katie and Alexis has Kaila Piepkow from Dox Design on to discuss everything packaging and branding. They talked about niching down your brand, creating an experience with your packaging, finding freelance clients, and growing a branding agency.

Check out Kaila’s Instagram

Check out Kaila’s Website

Ep. 36: What We Wish We Knew Before College May 24, 2021

In this episode Katie and Alexis discuss their college experiences and what they wish they would have known before starting.

Check out Check Your Aesthetic on Instagram https://www.instagram.com/checkyouraestheticpodcast/

Check out Alexis on Instagram https://www.instagram.com/alexisadams.co/

Check out Alexis on Tik Tok https://www.tiktok.com/@alexisadamsco?

Check out Alexis’s Etsy https://etsy.me/2ARo3gX

Check out Katie on Instagram https://www.instagram.com/katiecreativeco/

Check out Katie on Tik Tok https://www.tiktok.com/@katiecreative.co?

Check out Katie’s website https://www.katiecreativecompany.com/

Ep. 35: Careers, Portfolios, and Grad School May 17, 2021

In today's episode Alexis discusses the process of getting into SCAD, creating a portfolio, and choosing when is the right time for grad school.

Ep. 34: Marketing and Managing Your Business w/ Hannah Ashton May 10, 2021

We were so excited to have Hannah Ashton on as a guest!! We discussed marketing your business, managing a small business while in school, and how to stay productive when life gets tough!

Check out Hannah's Youtube

Check out Hannah on Instagram

Check out Hannah on TikTok

Check out Hannah’s website

Ep. 33: Flaky Clients and Bad Reviews May 03, 2021

On this episode of Check Your Aesthetic, Katie and Alexis give advice for when a client backs out of a project you have already started, and what to do when you get a bad review.

Ep. 32: Pricing, Moving, and Influencers w/ Skylar Grace Co Apr 26, 2021

This week Alexis and Katie had Skylar from Skylar Grace Co on the podcast! They discussed pricing products, moving her business to college, and working with influencers.

Check our Skylar's Instagram

Check our Skylar's website

Ep. 31: Balance, Therapy, and New Jobs! Apr 19, 2021

This week Alexis and Katie talked about their new job opportunities as well as what they have planned for the next few months!

Ep. 30: The Best Social Media App? Apr 05, 2021

In this episode Alexis and Katie discuss the myriad of social media platforms that can be utilized by small business owners. Which is your favorite? Head over to our Instagram and let us know!

Ep. 29: Self Love and Body Positivity Mar 29, 2021

In this episode, Katie and Alexis recall their struggles with body image and self acceptance. They discuss their self love journeys and give a few tips on how to be more body positive.

Ep. 28: BEWARE: Hustle Culture Mar 22, 2021

This week Katie and Alexis discuss the positive and negative connotations with hustle culture. They talk about how to not compare your progress to others and set boundaries yourself in order to not burn out.

Ep. 27: How To Incorporate Advocacy Into Your Business Mar 15, 2021

Today Katie and Alexis had Kennedy from Shop Live Inspired on to discuss incorporating advocacy into your business. They talked about donating to charity, speaking on important issues, and staying true to yourself.

Check out Shop Live Inspired: https://www.instagram.com/shopliveinspired/

Check out Check Your Aesthetic on Instagram: https://www.instagram.com/checkyouraestheticpodcast/

Check out Alexis on Instagram: https://www.instagram.com/alexisadams.co/

Check out Alexis on Tik Tok: https://www.tiktok.com/@alexisadamsco?

Check out Alexis’s Etsy: https://etsy.me/2ARo3gX

Check out Katie on Instagram: https://www.instagram.com/katiecreativeco/

Check out Katie on Tik Tok: https://www.tiktok.com/@katiecreative.co?

Check out Katie’s website: https://www.katiecreativecompany.com/

Ep. 26: When the Algorithm Gets You Down ft. Allie Rose Mar 08, 2021

This week Alexis and Katie had Allie Rose back to discuss her upcoming summer road trip and the struggles with the Instagram algorithm.

Check out Allie on Instagram

Check out Allie on TikTok

Check out Allie’s website

Ep. 25: When Life Takes Over Your Business Mar 01, 2021

Katie and Alexis caught up on life changes and chatted about what to do when life gets in the way of your business, how to stay on top of things, and how to keep pushing through busy times.

Ep 24: Business Journals, Content Planning, and Keeping Track of Finances Feb 22, 2021

In this week's episode Alexis discusses her business journal, how she plans her content and product launches, and how she keeps track of her projects and finances. Use her code CYA20 for 20% off of the digital downloads, coming to her Etsy 2/26/2021!

Ep 23: Rainbows, Creativity, and Planning Content with Alessia Feb 15, 2021

In today's episode Alexis sat down with Alessia from @dodlessi for a casual conversation about creating content, plans for the future, and being productive while working at home during quarantine.

Check out Alessia's Instagram

Check out Alessia's Etsy

Ep 22: Our Morning Routines Feb 08, 2021

Today, Katie and Alexis talked about their morning routines, how to set yourself up for a productive day, and setting realistic routines for success.

Ep 21: Our Best Advice (Instagram, Art, and Friendships) Feb 01, 2021

Today Alexis and Katie give advice concerning small business, creating quality content, friend drama, and boy troubles. They talk about balancing work and school, investing back into your business, how to make genuine connections online, and more.

Check out Sophie on Instagram

Ep 20: Finding Your Unique Style with Simply Sophie Designs Jan 25, 2021

Katie and Alexis are joined by Sophie from Simply Sophie Designs.

The girls chatted about establishing a style as an artist, originality in art, and growing a brand. Sophie shared her journey to create her unique illustration style and her best tips on how to stand out in the art community.

Check out Sophie’s website