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    Arts

    Cat & Cloud Podcast

    Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around – these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

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    Latest Episodes:
    Step and Repeat May 29, 2023

    Pushing forward imperfectly will always give you a better result than waiting until you have everything you think you need to progress. This week on the podcast Chris and Jared tackle questions of motivation and how to make do with what you have. Listen to the full episode to hear their thoughts on how to show up even when you don’t want to, and avoid the “I wish I had more” trap. Check out todays podcast sponsors: Holy Kakow: https://holykakow.com/ Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Feedback Loop May 22, 2023

    Feedback can feel like a loaded word. It has an awkward, negative and intimidating connotation that can make it an easy thing to want to avoid, but it doesn’t have to! On this weeks episode Chris and Jared sit down to share their experiences with and advice for giving constructive feedback and building a culture where feedback is not only expected but encouraged peer to peer. It’s okay to fail while learning, as long as you can accept the feedback that’ll help you grow! Listen to the full episode to hear their thoughts! Check out todays podcast sponsors: Holy Kakow: https://holykakow.com/ Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Inside & Out May 15, 2023

    Delegation of tasks is a difficult skill to gain, but incredibly important in running a company. How do you reach a point where you are able to step away from everything that needs to get done so that you can focus on just the things that are energizing to you? On this week's podcast, Chris and Jared sit down to discuss how the physical space can be wild sometimes. It can be hard to see all the work that gets done when everyone is working separately on different aspects of the business. So how do you find ways to come together and make sure the work is getting done and everyone has what they need? Listen to the full episode to hear their thoughts! Check out today's podcast sponsors: Holy Kakow: https://holykakow.com/ Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story.


    Respect the Priority May 08, 2023

    How do you set priorities at work and decide what gets pushed back and what needs to be completed immediately? This week on the podcast Chris and Jared discuss how to apply our concept of “Guest, Coffee, Cafe” to any environment and how to “respect” the priority even when you get overwhelmed. Listen to the full episode to get their take! Check out todays podcast sponsors: Cat & Cloud Coffee subscription: https://catandcloud.com/products/subscription Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Maximum Effort May 01, 2023

    What do you do when you’ve put your all into something and it still doesn’t work out? This week on the podcast Chris and Jared discuss the difference between effort and impact, and what to do when you feel like you’re giving it your all but not succeeding. Listen to the full episode to hear their thoughts on how to identify the things in your job that fuel you and how to ask for support on the things that drain you. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    F is for Family Apr 24, 2023

    We’re digging deep today. How do you create emotional boundaries around your work while still treating your team with empathy? This week on the podcast Chris and Jared discuss the use of the term “family” in the workplace and how it can become destructive when used on teams. Listen to the full episode to hear their thoughts on how to build reliable and effective teams through clear communication, feedback and encouragement. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    The Culture Bus Apr 17, 2023

    We’re not talking Petri dishes, but we could be. This week on the podcast the guys are answering questions about what it means to have a company culture and how you build a strong one. Every culture needs something different; knowing what your company needs will help you remain connected to your convictions. Listen to the full episode to hear their thoughts on creating and upholding culture, and how to manage being cool with being off center. Episode Sponsors- GH Grinding & Brewing Solutions www.ghgbs.com You can't complete the seed to cup journey without grinders, brewers & roasters, that’s where GHGBS comes in. GH is the home for Mahlkonig grinders, Bentwood grinders, TONE brewers, and the exciting new Nucleus LINK (a professional sample roaster) in the Americas. If you're a roaster or tech company and you'd like to inquire about wholesale pricing for these brands, reach out to support@ghgbs.com Created Co A design-driven drinkware company for living an inspired life. Whether you’re on an adventure with friends, a regular at one of our cafes, or at home enjoying your coffee in solitude — Created Co. provides drinkware for every moment. Grab a Cold Cup or an insulated Everyday Tumbler for all your coffee needs this spring. As a bonus for listening, get 10% off all drinkware collections with code podcast10 at www.created.co Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee Cat & Cloud: www.catandcloud.com Chris Baca’s Personal Blog: www.chrisbaca.com We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    The Hike - A short Story About Connection Apr 15, 2023

    In 2022 during an origin trip to Honduras, I learned that connecting with others can happen no matter how many words are said. I was disconnected from everything I’d ever known, yet was brought back from a dark place by just a tap on the shoulder. This is a special short story by Wiser, he’s been the first guest at every one of our cafes and our Marketing Team Lead. If you want to find out more about Angel, his coffee, or the best friends club, be sure to head to our website https://www.catandcloud.com


    Trust the Process Apr 10, 2023

    We’re answering a guest question today! This week on the podcast the guys are answering questions about stepping back once you’ve started your business. How to communicate with and trust your team to run things so that you as an owner can work “on” rather than “in” your business. Listen to the full episode to hear their thoughts on setting expectations, finding the middle ground, trusting yourself and accepting the inevitable missteps. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Think Outside the Bunn Apr 03, 2023

    The ability to do more with less will never let you down. How do you keep yourself connected to the work you do and get the most done every day? This week Chris and Jared discuss setting standards in the cafe, and how to take a physical step back to get a new perspective on the work you’re doing. Listen to the full episode to hear their thoughts on ways to set daily intentions, and create standards that allow you to work within your limitations. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Your Work is Art Mar 27, 2023

    You can’t convince anybody of anything, you need to find the people who want to join your journey. This week Chris and Jared are answering questions about how to empower your team to have ownership and responsibility in their roles. The guys discuss how the Cat & Cloud values give our team the freedom to make choices, and the framework to know how to make choices that align with our culture. Listen to the full episode to hear more about how they as owners have set the groundwork for a company culture that takes pride in our ability to help. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Coffee is a Catalyst Mar 20, 2023

    We’re making them talk about coffee! Since restarting the podcast, we’ve known that we didn’t want to just be a “Coffee Podcast.” But why? This week Chris and Jared sit down to talk about all things coffee; how it has influenced them and their careers, what it means to them now, and why they want to do more than share coffee advice. Listen to the full episode to hear more about how they are allowing “Hot Delicious (hopefully) Brown Water” to inform, but not drive the lessons they hope to teach. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Built For Forever Mar 13, 2023

    Which came first the Mission or the Company? This week the guys are answering questions about the why’s and how’s of starting Cat & Cloud and creating the mission statement. Chris and Jared sat down this week to walk us through the inspirations behind our current mission statement, and how the desire to have a company that is guided by a common goal motivated them to create it for themselves. Watch the full video to hear more about how their “living mission” has helped create the strong company culture Cat & Cloud is known for. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Fully Committed Mar 06, 2023

    We are so committed. The Cat & Cloud podcast is officially back! This week Chris and Jared hopped on the mic to discuss what they’ve learned about their business over the last six years, the challenges they were surprised by when getting started, and what they believe is crucial for new owners starting out. The biggest lesson they take away is how important it is to be committed to the work, and passionate about what you do despite it being hard work. You have to know that the work your do and put in now will lead and set you up to greater things. Listen to the episode to hear more about how their “learners mindset” has helped them stay true to their original mission, and continue growing and adapting. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!


    Coming Back Soon Feb 20, 2023

    We’re getting the band back together! Chris and Jared will be picking up right where they left off: bringing you their thoughts and insights and sharing everything we wish we knew when we were first getting started. But this time we want to hear from you! We want to give you the opportunity to guide the conversation. So if there is something that you want to know more about, or hear our thoughts on, go to catandcloud.com/podcast or send us an email at podcast@catandcloud.com, and let us know!


    Creating with Empathy Nov 29, 2021

    It's not about making more stuff, but the right stuff. Meet Steven Monti of Artpresso Design. He and Chris designed Chris's dream tamper, and it's launching today! Check out the Dialed tamper here: http://bit.ly/DialedTamper Our Guest: Artpresso Design: www.artpressodesign.com The Cat & Cloud Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Our sponsor: Steeped Coffee: bit.ly/steepedpackets Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Life Is What You Make It Nov 22, 2021

    What were you brought up to believe is possible? What do you think is possible now? It’s incredible what doors open and how much more you end up seeing, when you learn something new. Or do something for the right reasons. This week Chris and Jared go on a few tangents: reflecting on the year, creating things with a vision, and feeling free when those creations take time. The Cat & Cloud Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Very Rich and Very Sad Nov 15, 2021

    What does success get you? You worked really hard, and what did you get from it? Or what good comes out of using someone else’s hard work? Chris and Jared talk about the world, and how society has its sights set on the wrong thing. Hustling, going fast and making as much money as you can. Rather than making things better, optimizing how things are done and making life a little smother for everyone. Slow is smooth, smooth is fast. Bill Gates has a problem Akimbo: A Podcast from Seth Godin https://podcasts.apple.com/bw/podcast/bill-gates-has-a-problem/id1345042626?i=1000454574379 The Cat & Cloud Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Creating Is Life Nov 08, 2021

    First and most importantly thanks to our Members over on Patreon. This weeks episode is a sample from the content we have been dropping there. If you like what you see and want to be part of the club head on over and sign up. It's only $5 a month. https://www.patreon.com/catandcloud What are the things in your life that fuel you, energize you, give you life? Those are the things that keep you going and help you to stay true to who you are. There are something that we wont be able to do forever, and how will letting those things go affect our identity. The Cat & Cloud ​Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud ​ The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    The Spice of Life Nov 01, 2021

    What is your spice? How do you get inspired? What sets the standards good? All good questions. On the podcast this week we talk about all of them as Chris and Jared sit down and chat. The Cat & Cloud Coffee Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 Spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    You Can Still Surprise Yourself Oct 25, 2021

    How do the changes in our life change us? Chris and Jared look at the center line of their lives, how they went off track and where those diversions have benefited or challenged them over the years. This episode was heavily influenced and advised by Bob the Therapist and Pema Chödrön’s book, When Things Fall Apart When Things Fall Apart by Pema Chödrön: https://amzn.to/3jsPK2X The Cat & Cloud Coffee Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    The Tip Reflects The Work Oct 18, 2021

    What do you expect someone else to get from just writing a story. What sort of help, insight, or tip do you expect them to gleam from you just putting facts on paper. If you truly want to give someone a real tip, you should do the work. Also, if you want someone to give you a tip, do the work. The Cat & Cloud Coffee Podcast: Chris Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about what's in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a like-minded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Getting By With My Friends Oct 11, 2021

    It was our Birthday last week, and with that we took some time to reflect on where we are at now, what it took to get us here, and who helped us along the way. It's easy to get somewhere when you've got help along the way. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared’s Website: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Kaila Hattis Pt 2 Oct 04, 2021

    We finish up our interview with Kaila Hattis this week, talking more about the therapy side of things some of the different ways in which it can help. To learn more about Kaila and her practice, Pacific Coast Therapy, visit their website https://www.pacificcoasttherapy.com/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud/ The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Kaila Hattis Pt 1 Sep 27, 2021

    This week we have another special guest, Kaila Hattis, M.A. LMFT. We talk about her journey to where she is now, opening her own practice. We also get into what it means to be a leader, and where that comes from. To learn more about Kaila and her practice, Pacific Coast Therapy, visit their website https://www.pacificcoasttherapy.com/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud/ The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Nick Hart Pt 2 Sep 20, 2021

    We continue our conversation with Guest Nick Hart, and learn a little more with about what it takes to have the unfiltered conversations, What some of those next things are, and what if can take to run something effectively. It's a relationship that got started by coffee, but has grown into something much more impactful. To Find out more about Flow, and what it is doing for the kids of it's community head over their website: https://www.flowlivesyou.org/ or check them out on Instagram: https://www.instagram.com/flowlovesyou/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared's Website: https://www.jaredtruby.com/ Special Guest, Nick Hart on IG: https://www.instagram.com/i_am_nick_hart/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Nick Hart Pt 1 Sep 13, 2021

    This week we sit down with a special guest, Nick Hart, and discuss how he is impacting kids lives, and the community. We also talk about how most of the time it's just about showing up as yourself, not who you think you should be. It's a relationship that got started by coffee, but has grown into something much more impactful. To Find out more about Flow, and what it is doing for the kids of it's community head over their website: https://www.flowlivesyou.org/ or check them out on Instagram: https://www.instagram.com/flowlovesyou/ The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared's Website: https://www.jaredtruby.com/ Special Guest, Nick Hart on IG: https://www.instagram.com/i_am_nick_hart/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    A Bunch of Dudes Throwing Fits Sep 06, 2021

    Jared and Chris reflect on early days in their careers in the coffee industry. Thinking about how things got started and what the motivation was. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    What's the Why again? Aug 30, 2021

    You've heard us say this a thousand times before, our Mission: Inspire connection by creating memorable experiences. But why? This week there's some reflection on the hot takes of last weeks episode. Which leaves Baca reflecting on the Vision of Cat & Cloud, and where he wants to go. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Show-up Aug 23, 2021

    Coming off of the Popup that happened at our Swift Street cafe Chris and Jared reflect on how hard it is to do things well. There are some hot takes in this weeks episode. Mostly we are just frustrated at the businesses phoning it in, and all the excuses people give when it comes to doing the best they can. Might be a bit of a spicy one. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    You Get What You Pay For Aug 16, 2021

    First and most importantly thanks to our Members over on Patreon. This weeks episode is a sample from the content we have been dropping there. if you like what you see and want to be part of the club head on over and sign up. It's only $5 a month. https://www.patreon.com/catandcloud "You get what you pay for." It's typically a phrase you use when you've bought something cheap, and it came back to bite you. But if you really think about it, when you buy something, you're always paying for more than just the thing. How can that realization have repercussions in the coffee world, and the cafe world in general? Chris and Jared reflect on a particularly special experience that raises this question. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Graded On A Curve Aug 09, 2021

    How's your year going? What grade would you give yourself? Thats one of the questions on the table this week as Chris, Jared, and Chuck all sit down and talk about how it's gone, and how the rest of the year might go. that, and a whole lot of other things... Culture Coffee Bar Kicksterter: https://www.kickstarter.com/projects/culturecoffeebar/culture-coffee-bar-bringing-mobile-coffee-to-modes We ❤️ Nicely: https://catandcloud.com/collections/featured-coffee/products/nicely Swift Street Pop-up! Monday, 16th of August, come out to our swift street cafe and grab tasty donuts from Paw Paws Donuts. A little startup from our very own Alex Marse. Then at 10 Jared will be serving up his own chicken sandwiches. Go HOT or not, either way your tastebuds are in for a ride! We'll be there until they are gone so come on by and have a time! The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared: www.jaredtruby.com Chuck on IG: www.instagram.com/chukjak Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    A Good Place To Start Aug 02, 2021

    Starting a cafe, a restaurant, or any business really? This is a good place to start. Chris and Jared dive in to the relation side of starting a business, and how it will be hard. but not for the reasons you might think. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Maybe They're Born With It Maybe It's A Kirkland Thing Jul 26, 2021

    Where does good service come from? Is it a cultural thing, is someone born with it, or has it been nurtured into them. Just something that came up as Chris reflects on a recent trip.The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Hospitality Part 2 Jul 19, 2021

    Sometimes your guest just want a cup of coffee, not 50 questions, and sometimes what you give them is only as good as how you give it to them. This week we dive into the world of Hospitality once again to discuss the coffee you serve and the confidence in which you serve it. it's a real solid coffee talk... Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    Hospitality Part 1 Jul 12, 2021

    They are the simple things that often go unsaid. Well we are talking about them... Names on an order. keeping the line moving so each guest feels cared for the same amount. The fundamentals of hospitality. Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!


    What Do You Even Do? Jul 05, 2021

    who is leading who, and what do they even do? Chris and jared have a few different interaction that cause them to reflect on the hierarchy of running a business. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    Two People and a Day Jun 28, 2021

    Listen in as We talk with Levi and Herman, about the recent trip to Honduras. There are so many stories to tell from this trip, and we're really glad we get to share them with you. Your hosts: Jared on IG: www.instagram.com/jared_truby Special guest: Levi Stiles, whimsical adventure seeker, supportive leader, happily pursuing long-term happiness, raising two children with his wife in the Santa Cruz Mountains. Owns two too many sewing machines. Find him on IG: www.instagram.com/levistiles88 Herman Madrigal is a Retail Team Leader at Cat and Cloud Coffee. With a career in Hospitality, he aims to create a fundamental change away from the current norms in the Hospitality industry. He believes that the Hospitality industry can be a one that values professionalism, a healthy work life balance, opportunity for career advancement and adequate levels of income. Herman attended Culinary school, holds a Bachelor’s Degree in Philosophy and Economics at UCSC, and has several years of prior experience in sales/client acquisition. In his free time his passion for hospitality carries over to climbing, yoga, discussing philosophy, creating dishes and going to new restaurants, wineries, breweries, and pretty much anywhere somebody is doing something exciting within the field of hospitality. Find him on IG: www.instagram.com/herman_ology Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    Sustainability? Jun 21, 2021

    What does it mean to be sustainable? Chris poses the question to Chuck about what Sustainability looks like in the Coffee Industry and for Cat & Cloud directly. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    Leaders Gotta Lead Jun 14, 2021

    This week Chris, Jared, and Chuck get into their thoughts on leadership, and how the people you already see greatness in might need more from you, then you are giving. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    Stoke My Fire Jun 07, 2021

    Do the leaders around you, in your company, or at your job inspire you or get in the way and make things harder? Do they leave you stoked or just leave you guessing? This week, after a little stoking Chris and Jared talk about how leaders can inspire but also be a crutch on growing the whole team, if they are not putting in the work. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    That's Not My Bag, Baby. May 29, 2021

    The blue bag, arguably the most recognizable thing of Cat & Cloud. But what if it was different? This week Chris, Jared, and Chuck discus the bag, where it came from, and where it could be going. This episode is just a part of the entire discussion, to hear the rest of the conversation head over to our Patreon. Sign up today for bonus content where we dive deeper, filter less, and share more. https://www.patreon.com/catandcloud Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    What Else Could You Do? May 24, 2021

    What Else Could You Do? by Cat & Cloud


    I'm Not Crying You're Crying May 17, 2021

    Jared recaps his most recent trip to Honduras and how The Best Friends Club is directly impacting the farmers. Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    Or, You Could Do Better. May 10, 2021

    Are you doing everything you can in your current situation? Really? Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    The Chuck May 03, 2021

    This week on the Cat and Cloud Coffee Podcast. We catch up with the ever elusive Chuck. we get to hear how the past year has been, what some of his goals are. And just have a good time. Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!


    Peep Behind The Curtain Apr 26, 2021

    Pay no attention to the man behind the curtain. This week get a little insight as Chris and Jared continue to explore their thoughts about learning on the job--how every position provides huge potential for an employee to create amazing things. Valorie Kondos Field TED Talk: https://www.ted.com/talks/valorie_kondos_field_why_winning_doesn_t_always_equal_success?language=en#t-6597 Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Learn By Doing Apr 19, 2021

    Your nipples are going to hurt, but you'll be able to say you ran a marathon. And you'll know to use band-aids next time. It's amazing how much you can learn by doing.


    Calibrate The Brand Apr 12, 2021

    What is cool and how does that affect what we do? Chris and Jared discuss how a brand can be dialed in, and act as a platform for doing new things. Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    The Mission. Apr 05, 2021

    We dialed in our mission this year and it feels so right--here's the reason why. Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Q&A, Part 2 | Capital YOU Mar 29, 2021

    What do YOU get out of coffee? We break it down, & then hit a hard lesson we learned early in our business-owner days. Thanks for all the Q's, y'all! Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Q&A, Part 1 | Get to the Hopper! Mar 22, 2021

    I swear we didn’t mean to call your questions stupid, it just kind of happened. Time for a coffee Q&A! Your hosts:
 Baca's Blog: www.realchrisbaca.com
 Jared on IG: www.instagram.com/jared_truby Your editor:
 Sam on IG: www.instagram.com/stoked.sam Our sponsor:
 Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Owning Your Gifts Mar 15, 2021

    Our career paths in coffee were influenced by very different life experiences, but both led us to a place to call our own--a place where we can really use our gifts and contribute. And that's pretty rad. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Of Origin and Empathy Mar 08, 2021

    Our first trips to origin were mind-blowing, but not exactly in the way you'd think. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Brewing at Home: It's All Just Fun Mar 01, 2021

    We got a ton of Qs about our home coffee setups—Chris and Jare are here to lay down the facts. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Artpresso Design | Creating with Empathy & Designing Baca's Dream Tamper Feb 22, 2021

    It's not about making more stuff, but the right stuff. Meet Steven Monti of Artpresso Design. He and Chris designed Chris's dream tamper, and it's launching today! Check out the Dialed tamper here: http://bit.ly/DialedTamper Our Guest: Artpresso Design: www.artpressodesign.com Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Barista Competition Innovations: Constraints That Inspire Creativity Feb 15, 2021

    Baca and JT talk share stories of some of their favorite barista competition performances and discuss how we can use constraints to channel our creative energy. catandcloud.com Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.


    Extreme Power Ballers Feb 08, 2021

    The wrong job with the wrong people. Lessons from a cultural void. The goods: catandcloud.com/products/subscription Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    4PM In The Afternoon Feb 01, 2021

    Getting fired is better than almost dying. The goods: catandcloud.com/products/subscription Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Coffee: By and for the Black Community | Cxffeeblack Nov 23, 2020

    Alex sits down with Bartholomew Jones of Cxffeeblack to learn about his rad venture in coffee, culture, music, and apparel! We chat on everything from the colonization of coffee and current problems with “direct trade,” to being a good neighbor in your cafe’s community, to understanding the true roots and identity of coffee culture...such good stuff. Thank you, Bartholomew! Coffee! catandcloud.com/products/subscription Our Guest! Cxffeeblack on the web: http://cxffeeblack.com Cxffeeblack Subscription: bit.ly/3kYrzHo Resources! Cxffeeblack Podcast: apple.co/2KywGBJ For White Folks Who Teach in the Hood, and the Rest of Y’all Too: bit.ly/35WwowS The Coffee Enthusiast: http://tcecoffee.com/ Boycott Coffee: http://boycottcoffee.com/ Ethnos Coffee: http://ethnos.coffee Milan Credle Music: http://milancredlemusic.com/ Brown Girl Lettering: http://browngirllettering.com/ Melanin Essentials: http://melaninessentials.com/ Your Host! Alex on the gram: instagram.com/marsemallow Alex’s email: alex@catandcloud.com Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Through Thick and Thin | The Best Friends Club Initiative Oct 22, 2020

    Welcome to the Best Friends Club! Chris and Jare sat down to explain our new relationship coffee initiative, what it means for our partner farmers and for us, and why we're so stoked on our relationships in Honduras. Coffee! catandcloud.com/products/subscription Related Episodes! What is Relationship Coffee? | Truby Origin Trip Takeaway apple.co/2XLJ5oI Resources! San Vicente Dry Mill Tour bit.ly/3jjv9uZ Relationship Coffee: Beyond Buzzwords bit.ly/2IL1kGZ Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Wildfire Updates + Coffee for Everyone Aug 29, 2020

    Just when we thought this year couldn't get any weirder, wildfire season came for early for us! Jared's here with an update on how we're doing here in Santa Cruz County, plus a bonus Q&A on breaking down the entry barrier to specialty coffee. Coffee! catandcloud.com/products/subscription Related Episodes! Everything Feels Weird: bit.ly/CCWeird Resources! GoFundMe for the Levi and his family: gf.me/u/ytjk2g Your Host! JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    It's Been A Minute Aug 17, 2020

    You might have noticed that we're taking a little break on the pod! We can't wait to get back to regular programming, but for now, Jared's here to update y'all on everything we've been focusing on in the meantime. Coffee! catandcloud.com/products/subscription Related Episodes! Ready Or Not, Outside The Box: bit.ly/RdyOrNot Big Picture Refocus: bit.ly/BigPicRefocus Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Community & Hope | Culture Coffee Bar Jun 29, 2020

    Building a strong community without a brick-and-mortar shop is not an easy gig, but when you can get it right, it’s pretty amazing. Jamie owns Culture Coffee Bar, a C&C wholesale partner in Baca’s hometown of Modesto, CA. We chat about the challenges having a shop on wheels, the legacy of growing leaders, and building community in unlikely places! Coffee! catandcloud.com/products/subscription Related Episodes! Letting Your Guard Down: apple.co/2Zabwxv High Brow Coffee | Wholesale Partner Special: apple.co/3eNMZVi Links! Culture Coffee Bar: www.instagram.com/culturecoffeebar Partner Corner (our April update with Jamie): https://bit.ly/2YBjVec Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    From Ristretto to S.O. Espresso Jun 01, 2020

    We take a walk down memory lane with Chris through his twenty years in coffee! Coffee! catandcloud.com/products/subscription Related Episodes! The San Franciscan Roaster Co | Bill Kennedy: apple.co/3guDA6B What is Relationship Coffee?: apple.co/2XLJ5oI Resources! Hello from the inside (Love Mail): bit.ly/3cglvpe Proud Mary: http://proudmarycoffee.com.au No Kid Hungry: http://nokidhungry.org David Schomer (Espresso Vivace): bit.ly/2XFh6as Chris’s dolls (if you know, you know): bit.ly/3eysITq Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Community as a Catalyst May 25, 2020

    Being part of a group chasing the same goals can be a great way to grow faster and have more fun to boot! Coffee! catandcloud.com/products/subscription Related Episodes! IN-Q Transforming Pain Into Growth: bit.ly/InQepisode Show Up, Feel Better: bit.ly/showupfeelbtr Resources! Baca’s Pour Over Video: bit.ly/3g95gO1 Austin’s Coffee: http://austinscoffeecrafters.com/ Carol’s weird-ass Avatar Doll reference: bit.ly/avatarbbs Old Embarrassing Skate Videos?: vimeo.com/25582572 State Breathing App: apple.co/3gc128t Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Communicating What You Believe May 18, 2020

    Try and articulate what you believe and you may find it’s not as easy as you thought! Good news is, the practice of sharing your ideas can pave way for more personal clarity. Coffee! catandcloud.com/products/subscription Related Episodes! A Liberating Approach to Identity: bit.ly/approach2identity What’s Your Purpose?: bit.ly/whatsurpurpose Resources! Leader Shift by John Maxwell: bit.ly/leadershiftjm SquareSeth Godin Workshops: https://akimbo.com Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    IN-Q — Transforming Pain Into Growth. Inquire Within May 04, 2020

    Contemplating love, loss, forgiveness, and belief. We carve out space with IN-Q to discuss his amazing new book: Inquire Within The book: https://in-q.com/inquirewithin/ Cat & Cloud: https://catandcloud.com/ Connect: Baca: https://realchrisbaca.com/ JT: www.instagram.com/jared_truby


    Time For Friends: Transcending Status Feb 10, 2020

    What creates status? How does it impede connection? And please, stop saying no to friends when they ask you to hang just because you have too much to do. Okay bye! Coffee! catandcloud.com/products/subscription Related Episodes! Creating Space for Connection: http://bit.ly/spaceforconnection New YouTube Video! Fun Cupping with Grace: http://bit.ly/funcupping Resources! Driving While Awesome Podcast: http://bit.ly/drivewhileawesome Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Processing Loss Jan 20, 2020

    Welcome to the human experience! We all process loss at one point or another, at varying rates and to various extents. We unpack some personal experiences and what roles crying (or not), family, and rituals might play in processing grief. We hope there's something in here for you - and feel free to share your thoughts with us, we freakin’ love that! Coffee! catandcloud.com/products/subscription Related Episodes! More Alike Than Different: http://bit.ly/more_alike Live At The Crown | A Challenging Year, Owning Mistakes, Empathy For Everyone: http://bit.ly/liveatcrown Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Big Picture Refocus Jan 13, 2020

    Note from Carol: Some leaders won’t admit running off course - but not ours. In my humble opinion, that's what makes our owners the best bosses in the world. That's what makes this company have so much promise in my eyes. From day one working here, I was impressed by how owners and leadership react to challenges. They're not problems, they're opportunities to be great, to be creative. There is always a solution, and it's even fun. "Don't panic" - that was my first life lesson here. One thing we love about Jared Truby is his excitement for take-aways and new learning opportunities that stem from what some people might call a set back. Let's rally. -Carol Coffee! catandcloud.com/products/subscription Related Episodes! We got interviewed at The Crown! The Crown Podcast | Cat & Cloud Interview: https://bit.ly/39PuY6W We also recorded our podcast at The Crown! Live at The Crown | A Challenging Year: http://bit.ly/challengeyear Resources! Thomas Keller: https://www.thomaskeller.com The French Laundry: https://www.thomaskeller.com/tfl Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    But Mostly, Star Wars. Dec 30, 2019

    Our brains wanted to go down a Star Wars rabbit hole, so we let them. Also, wtf are lectins and isn’t it neat how bad habits take hold so much faster than good ones? Coffee! catandcloud.com/products/subscription Related Episodes! The Crown Episode: http://bit.ly/catandcrown Resources! James Altucher Podcast: http://bit.ly/drgundry Dr. Steven Gundry: https://drgundry.com/ Damien Chavez newspaper article: http://bit.ly/damianchavez VOTE for Damian Chavez: https://sprudge.com/vote Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Live at The Crown | A Challenging Year, Owning Mistakes, Empathy For Everyone Dec 23, 2019

    Is your boss an idiot? Should you have empathy for them? We'll parse apart some of our biggest challenges and mistakes in 2019, and how we would approach them differently if we knew then what we know now. Also get ready for some sweet Q & A from our kick-buns live audience! Check out the newest Cat & Cloud YouTube video here 👉https://youtu.be/CIPzyy0_LlM Coffee! catandcloud.com/products/subscription Related Episodes! The Power of “No.” | Dichotomies in Leadership: bit.ly/pwrofno Are You A Good Boss?: bit.ly/rugoodboss Resources! The Crown: https://royalcoffee.com/the-crown/ The Crown Podcast by Royal Coffee: https://royalcoffee.com/the-crown-podcast/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Charles Jack: www.instagram.com/chukjak Richard Sandlin: www.instagram.com/richardsandlin If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Creating Space For Connection Dec 16, 2019

    The person you think is a dick is for sure experiencing something you don’t know about. We've noticed that creating space for honest conversation - rather than speaking in platitudes - makes it harder to categorize people as good or bad. And that’s a good thing. Coffee! catandcloud.com/products/subscription Related Episodes! Letting Your Guard Down: http://bit.ly/guarddown Resources! Finding Your Fuck Yeah: http://bit.ly/FindyourFya Beautiful Day in the Neighborhood: http://bit.ly/misterrogersmovie Insight Timer App: https://insighttimer.com/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Cat & Cloud YouTube: http://bit.ly/catandcloudtube If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    What Motivates Your Team? Dec 02, 2019

    What sorts of things keep (or would keep) you and your team enchanted, or at least pleased with work? Imagination, instant vs. delayed gratification, and working for visionaries vs. normal people. Announcements! LIVE Podcast at The Crown 12/14 Reserve your FREE spot: http://bit.ly/catcloudlive Coffee! catandcloud.com/products/subscription Links! Christmas (Alone) by RealChrisBaca: http://bit.ly/35Sq7iH Related Episode! Are You A Good Boss?: http://bit.ly/rugoodboss Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Santa Cruz Chai: https://santacruzchai.com/ Steeped Coffee: http://bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Interactive Spaces & Connecting to Culture Nov 25, 2019

    We get real excited about spaces that can deliver an experience through design and engagement. Vegas, you're cool. catandcloud.com/products/subscription Resources: Chris Baca’s SEMA/Las Vegas Video: http://bit.ly/realchrisbaca PublicUs: http://www.publicuslv.com/ Infinite game: Simon Synek: http://bit.ly/nfinitegame Related Episode! What Makes A Business Special?: https://apple.co/2pTD64u New Merch! Blues Brothers T by Michael Foy: http://bit.ly/foyboiT Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Santa Cruz Chai: https://santacruzchai.com/ Steeped Coffee: http://bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Making The Waves That Matter Nov 18, 2019

    Beware of popularity pressure! Stay true to you - you’ll still have a market and you’ll feel better. Coffee! Subscription: catandcloud.com/products/subscription Current Favorite | Costa Rica Las Lajas: http://bit.ly/costalaslajas Related Listening! Define Your Own Success: https://apple.co/2NV76Ga New Stuff! Blues Brothers T by Michael Foy: http://bit.ly/foyboiT Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas Wholesale! https://catandcloud.com/pages/wholesale Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Define Your Own Success Nov 11, 2019

    Food & Wine Magazine released their top 100 American Coffee Shops of 2019 and we landed in spot number 3. Here’s why we think it’s neat, but why we’re not relying on it for validation. Also, some ramblings on coffee culture and where it’s heading! Coffee! catandcloud.com/products/subscription Related Episodes! Mission, Vision, Values Updated: http://bit.ly/updatedmvv Matt D’Avella | The Worst Thing You Can Do Is Nothing: http://bit.ly/MattDAvella Resources! Food & Wine’s top 100 Coffee Shops 2019: http://bit.ly/2NU9uvT Matt D’Avella’s 30 Days Without Caffeine: https://youtu.be/4D0HRrl2P1o Chris Baca’s 30 Days Without Caffeine: https://youtu.be/Dwj1hi2L2dA Blip Coffee: http://www.bliproasters.com/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Are We Going Too Far? Nov 04, 2019

    Fu*k pretending. Here’s us stressed, knowing we could be better. So, what you gonna do wit all that junk? 🎶 Coffee! catandcloud.com/products/subscription Related Episodes! Are You A Good Boss: http://bit.ly/youagoodboss The Lonely Life | Taking Risks + Owner Mental Health: http://bit.ly/ownermentalhealth Resources! Andrew Shultz: https://theandrewschulz.com James Altucher: https://jamesaltucher.com Simon Sinnic: https://simonsinek.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Dealing with Disappointment Oct 28, 2019

    Like most normal humans, we’ve got childhood beliefs and traumas that hold us back from our full potential. We’ll share some ways these patterns rear their ugly heads in our own professional lives, and tools that help us stay positive and focused. Coffee! catandcloud.com/products/subscription Related Episodes! Caveman Coffee | Choose Yourself: http://bit.ly/cavemancoffee Alex Banayan | The Third Door | Rethink What Is Possible: http://bit.ly/alexbanayan Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Are You A Good Boss? Oct 14, 2019

    When you can't find any good employees, go f*ck yourself. Or, you could take a look in the mirror. Coffee! catandcloud.com/products/subscription Related Episodes! What Sucks About Your Job: http://bit.ly/sucksaboutyourjob Leaders Are Readers: http://bit.ly/leadersreaders Owner Communication | Owner Offsite: http://bit.ly/ownercommunication Resources! Daydream Surf Shop on the Gram: www.instagram.com/daydreamsurfshop People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Fair and Square | Oxymoron? Sep 30, 2019

    Trips, keynotes, and last-minute surgeries! Everything's moving pretty fast with the exception of Chris' toe recovery (gnarly toe visuals ahead). And if Square's price hikes have you considering other Point of Sale platforms, here's a couple tips to make the transition a little less sucky! Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money? | Cat & Cloud Coffee Podcast: https://apple.co/2kHqYB2 Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down: https://apple.co/2XOa417 Resources! We're doing a live podcast soon at the Crown with Richard Sandlin! Whatchya wanna hear about? Throw it in the comments 👊😻 Richard Sandlin: www.instagram.com/richardsandlin The Crown IG: www.instagram.com/royal.coffee.inc Square article from Eater: https://bit.ly/2nVNnvm Jared’s Culture Talk at Day Dream Surf Shop: Wed 10/2 | 7 PM Newport Beach, CA (https://daydreamsurfshop.com) People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you. Corrections Corner! Carol accidentally confused Squarespace with Square, but we talkin about Square POS!


    Why Americans Are Idiots With Money Sep 23, 2019

    Are you spending more than you earn? Feel the pressure to give more than you can afford? Jump aboard Jared's meat canoe and we'll taco about it... Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money?: https://apple.co/2kHqYB2 Get Money Get Paid | How Much Money Should I Be Making?: https://apple.co/2kFJw4A Honduran Coffee Producer Benjamin Paz: https://apple.co/2kGPdiK Resources! Jared’s Look: https://bit.ly/2l4a7Zf Jared’s Upcoming Culture Talk: Wed 10/2 | 7 PM @ Day Dream Surf Shop Newport Beach, CA (https://daydreamsurfshop.com) People! Benjamin Paz IG: https://www.instagram.com/benjaminpaz Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Coffee & Alcohol | "Rally Like A Grownup." Sep 16, 2019

    How to kill yourself for just $12.99! Coffee! catandcloud.com/products/subscription Related Episodes! Whatever Man, We Just Want To Be Popular: https://apple.co/2kNUq8q Cold Brew? Bourdain? Ok...: https://apple.co/2kPOSKD Resources! Drinks White Claw Once: https://bit.ly/2kCYAA2 DJ Quik - No Doubt: https://bit.ly/2kknu7c Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Where Is Your Money Going? Sep 09, 2019

    What does sustainably sourced coffee even mean?! Cool, we don't know either. Coffee! catandcloud.com/products/subscription Related Episodes! Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My!: https://apple.co/2lHGL2V James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts : https://apple.co/2m0AQ94 What Is Relationship Coffee? | Truby Origin Trip Takeaways: https://apple.co/2kr5zvS Resources! Arnold Schwarzenegger Speech: https://bit.ly/2kD8Ms1 Day Dream Surf Shop: https://daydreamsurfshop.com Shouts Out! These friends from AU recently held our coffee in support of defending our trademark from Caterpillar Inc. The Co.Lab on IG: www.instagram.com/thecolabcoffee Brewtech on IG: www.instagram.com/brew_tech Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Nick Vargas | Artist Talk Sep 02, 2019

    Meet our friend Nick Vargas! When he's not tattooing people or hanging with his fam, he's making paintings, murals, and a variety of graphic design work. He's a real deal artist making a living, and we couldn't be happier that he's made his mark on our cafes (and people)! Coffee! catandcloud.com/products/subscription Related Episodes! Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career: https://apple.co/2lWR9Uz Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk Nick Vargas on the Gram! Graphic Design: https://www.instagram.com/nickvarg Tattoo: https://www.instagram.com/nickvarg77 FU Tattoo Shop in Santa Cruz: https://www.instagram.com/futattooshop Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    What Sucks About Your Job? Aug 26, 2019

    We asked. You answered. We chopped it up. Coffee! catandcloud.com/products/subscription Related Episodes! How To Pitch An Idea To Your Boss: https://apple.co/2YrVO36 The Lonely Life | Taking Risks + Owner Mental Health: https://apple.co/2HtlcLl Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Leadership - Not Always What You Think: https://apple.co/2LeSzT8 Apologies, Off-Sites, Metrics of Success: https://apple.co/323MBLJ Resources! James Altucher Twitter: https://twitter.com/jaltucher People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Why So Serious? Aug 19, 2019

    Prepare for meetings and trainings so you don't waste everyone's time. Stop being so serious about everything else. Coffee! catandcloud.com/products/subscription Related Episodes! (Corrections Corner) How Will A Barista Make a Living Wage?: https://apple.co/2Zf4TrA Alex Banayan Is Back | The Third Door World Tour: https://apple.co/30h1BFz Resources! Barber Shop Club: https://barbershopclub.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Alex Banayan Is Back | The Third Door World Tour Aug 12, 2019

    Alex Banayan is back, and we're so incredibly stoked! His book The Third Door relives his wild journey to interview the world's most successful people about how they started out. Thank you for making time for us in the midst of your world book tour! Mad respect, Alex. Dive in, friends, the water's fine! Related Episodes! Alex Banayan | The Third Door | Rethink What Is Possible: https://apple.co/2TAnJZf Resources! Alex Banayan IG: www.instagram.com/alexbanayan The Third Door Book: thirddoorbook.com/order Jiro Dreams of Sushi Documentary: https://www.netflix.com/title/70181716 Your One Word by Evan Carmichael: https://bit.ly/2YK87rO Cal Fussman IG: https://www.instagram.com/calfussman Emotional Intelligence 2.0: https://www.talentsmart.com/test Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Be A Show Off | Basketball Camp Part 1 Aug 05, 2019

    Go ahead and show off your team. What if we weren't afraid to learn from others in the company regardless of rank? Coffee! catandcloud.com/products/subscription Related Episodes! How to Pitch an Idea to Your Boss: https://apple.co/2YrVO36 Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Resources! USA Basketball Fantasy Camp: https://usabfantasycamp.com JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    The San Franciscan Roaster Co. | Bill Kennedy Jul 29, 2019

    This one’s for the coffee geeks, story lovers and history buffs. Meet the man behind our coffee roaster Bill Kennedy, “Head Honcho” of San Franciscan Roaster & Equipment. Here’s his story about going from 20 years in public education to owning both a café and roaster manufacturing company, plus some Science Friday-esque roasting knowledge. Have fun! Coffee! catandcloud.com/products/subscription Related Episodes! Grace Lee | Specialty Coffee Superhero Origin Story: apple.co/2SMQFN2 Jen Swen | I&1s: https://apple.co/2YvbH8c Resources! San Franciscan Coffee Roasters: https://www.sanfranroaster.com/ Baca’s “Buying a Coffee Roaster” video: https://bit.ly/2GxOVlS Guests on the Gram! San Franciscan Roaster Co.: www.instagram.com/sanfranroaster Grace Lee on the Gram: www.instagram.com/gloufree/ Jenni Swenson on the Gram: www.instagram.com/jen.swen/ Hosts! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    High Brow Coffee + Tea | Wholesale Partner Special! Jul 22, 2019

    It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today. Coffee! catandcloud.com/products/subscription Related Episodes! Partner Forum Planning: https://apple.co/2GquEhY Caveman Coffee: https://apple.co/2LA8GNS Ground & Griddled: https://apple.co/32IGfm2 Calavera Coffee: https://apple.co/2Z7dXiS Resources! High Brow Coffee: www.instagram.com/highbrowcoffee Honest Coffee Roasters: www.instagram.com/honestroasters People! Dustin Sauder: www.instagram.com/dustinsauder Erich Sandersfeld: www.instagram.com/erichsandersfeld Marc Gessler: www.instagram.com/marcymarcgess Yer Boys! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    How Will A Barista Earn A Living Wage? Jul 15, 2019

    It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key. Coffee! catandcloud.com/products/subscription Related Episodes! Creating Sustainable Careers in Coffee: https://apple.co/2XOa417 Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4 Resources! Seth Godin’s Podcast: https://www.akimbo.me Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com People! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Show Up, Feel Better. | Q & A Jul 08, 2019

    It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk. Resources! Coffee: catandcloud.com/products/subscription Places! Rosslyn Coffee: www.instagram.com/rosslyncoffee/ Gracenote Coffee: www.instagram.com/gracenoteboston/ Vif Seattle: www.instagram.com/vifseattle/ La Marzocco: www.instagram.com/lamarzoccocafe/ The Hundreds: www.instagram.com/thehundreds/ Humidity Skate Shop: www.instagram.com/humiditynola/ Luminous Coffee: www.instagram.com/luminouscoffee/ People! JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Letting Your Guard Down Jul 01, 2019

    How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace. Resources! Coffee: catandcloud.com/products/subscription Related Episodes! Alex Banayan: https://apple.co/2KSwfks Owner Mental Health: https://apple.co/2XhEIV7 People! High Brow Coffee IG : www.instagram.com/highbrowcoffee/ Lox Bagel Shop IG: www.instagram.com/theloxbagelshop/ JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Partner Forum Planning And Tips for Interviewers Jun 24, 2019

    Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps. Resources! Coffee: catandcloud.com/products/subscription Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF Alex on the Gram: https://www.instagram.com/marsemallow JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    More Alike Than Different Jun 17, 2019

    What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation. Resources! Coffee: catandcloud.com/products/subscription Grown Ass Women Coffee Club: https://apple.co/2Zselbx Reezy Resells Episode: https://apple.co/2MNu03F The Liturgist Podcast: https://apple.co/2KUZBOz NY Times article: https://nyti.ms/2N2w7kC Bad is Stronger Than Good article: http://bit.ly/2IkXNfT Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram:www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    These Are My Favorite Podcasts Jun 10, 2019

    What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road. Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to values whenever protocol is unclear, and better defining what a leader actually does. Resources! Coffee: catandcloud.com/products/subscription GoFundMe: http://bit.ly/2IxdKhZ Related Episode! Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Caveman Coffee | Choose Yourself May 27, 2019

    We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown. Resources Coffee: https://catandcloud.com/products/subscription Getting Sued by Caterpillar Inc.: https://apple.co/2M6uZfg The Petition: http://bit.ly/2K6CHTX Caveman Coffee: https://cavemancoffeeco.com/ Lacie Mackey IG: www.instagram.com/lacie_mackey Tait Fletcher IG: www.instagram.com/taitfletcher Joshua Brown IG: www.instagram.com/joshuatadami Grown Ass Women Coffee Club Podcast: https://apple.co/2Xcrvce JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram: https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Being Sued By Caterpillar Inc. May 20, 2019

    Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud." Baca and Chuck sit down to talk about what this means and how we're moving through it. If you want to help please share and pass this along and share on your social platforms. We appreciate you. Coffee and such: catandcloud.com Baca: youtube.com/realchrisbaca instagram.com/realchrisbaca


    Navigating Business Relationships May 13, 2019

    Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well. Resources Coffee: https://catandcloud.com/products/subscription Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU Holy Kakow. Chocolate For Your Cafe: https://holykakow.com/wholesale/ San Franciscan. Roasters That Work: https://www.sanfranroaster.com/ JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram:https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.


    Jonathan Raymond of Refound | Good Authority | Professional or Personal Growth - Why Choose? May 06, 2019

    Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out! Drink coffee with a purpose: https://catandcloud.com/products/subscription Related Episodes! Julia Mayer of Dune Coffee Roasters: https://apple.co/2DMVAY4 Links! Refound website: www.refound.com Peep Jonathan's book, Good Authority: www.refound.com/start The Basecamp book, It Doesn't Have to Be Crazy At Work: https://basecamp.com/books/calm


    You Are Your Most Valuable Asset | Chris Baca + Jared Truby Apr 29, 2019

    If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome. Drink coffee with a purpose: https://catandcloud.com/products/subscription Follow Chris & Jared: https://www.instagram.com/realchrisbaca https://www.instagram.com/jared_truby Chris's YouTube channel: https://www.youtube.com/realchrisbaca Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Cal Newport: http://www.calnewport.com/


    Guy Kawasaki | Wise Guy - Thinking For Yourself & Finding Common Ground Apr 22, 2019

    Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks. We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to take ownership over your experience! Resources: Get Guy's newest book, Wise Guy!: http://bit.ly/2UAV8lq Website: https://guykawasaki.com/ 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription


    Alex Banayan | The Third Door | Rethink What Is Possible Apr 16, 2019

    You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams. Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking clarity about what those dreams are to begin with. Related episodes: Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk Storytelling Tips + Barista Competitions | Q&A Pt. 1: https://apple.co/2Gr5P68 Resources: Get the Book! : http://thirddoorbook.com/order The Third Door Website: https://thirddoorbook.com Alex Banayan IG: www.instagram.com/alexbanayan 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription


    Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career Apr 08, 2019

    Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals. Resources: Jeff Newton | IG: https://www.instagram.com/jeffnewton/ website: https://www.jeffnewton.com/ Americano Mondays | IG: https://www.instagram.com/americanomondays/ website: http://americanomondays.com/book Related Episodes: Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2D57kok The Power of "No." | Dichotomies in Leadership: https://apple.co/2FUPDIQ 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription


    Matt D'Avella | The Worst Thing You Can Do Is Nothing Apr 01, 2019

    1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: https://apple.co/2WCQlB5 Spotify: https://spoti.fi/2FOQCeX Resources: Matt D'Avella YouTube: https://www.youtube.com/mattdavella Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T Minimalism Netflix Documentary: https://www.netflix.com/title/80114460 Coffee!: https://catandcloud.com/products/subscription


    Fire Academy to Coffee Director | Life Lessons from Big Jay of Hawthorn Coffee Mar 25, 2019

    Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community! The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Hawthorn Coffee episode: https://apple.co/2TTr3Sm Resources: Hawthorn Coffee | website: http://hawthorncoffee.com IG: instagram.com/hawthorncoffee SproCast | Cat & Cloud Crew episode: https://apple.co/2CDNd0p Iron Smith Coffee: https://ironsmithcoffee.com/ Menotti's: http://menottis.com | IG: instagram.com/menottis


    Coffee Is Not The Most Interesting Thing About You | Julia Mayer of Dune Coffee Roasters Mar 18, 2019

    Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Moving Away from the Bar | Self Imposed Guilt: https://apple.co/2W9Vb8V 1&1s | Bailey: https://apple.co/2HEeXFA James Hoffman: https://apple.co/2UEUns8 Resources: Dune Coffee Roasters website: dunecoffee.com | IG: instagram.com/dunecoffee James Hoffman: https://bit.ly/2THO62u Barista Hustle Tutorials: https://baristahustle.com/


    What Is Relationship Coffee? | Truby Origin Trip Takeaways Mar 11, 2019

    Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy Coffee Marketing + Employee/Farmer Disconnect: https://apple.co/2THHroi Responsible Green Coffee Buying with Charles Jack: https://apple.co/2SVDPKH Resources: Dune Coffee: www.dunecoffee.com IG: instagram.com/dunecoffee Benjamin Paz IG: instagram.com/benjaminpaz


    Time Management Tips + The Cultural Cost of Employee Turn Over | Q&A Pt. 2 Mar 04, 2019

    Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy! The only coffee subscription you need: catandcloud.com/products/subscription Related Links: Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b Reezy Resells | Food Stamps to Freedom: apple.co/2GZsDeQ Digital Minimalism by Cal Newport: amzn.to/2SgZ9tV The Third Door by Alex Banayan: amzn.to/2NljBc6 James Altucher Show: jamesaltucher.com/podcasts/ Jen Gotch Podcast: apple.co/2LaqfRi Jacko Podcast: https://bit.ly/2JbaP1R Building A Story Brand with Daniel Miller: apple.co/2DEtECO


    Storytelling Tips + Barista Competitions | Q&A Pt. 1 Feb 25, 2019

    Chris Baca answers your burning questions from the gram! We'll cover a wide range of topics including why we sell our coffee in a 10 oz. bag, perspectives on social media, and a useful way to weigh risk. The only coffee subscription you need: catandcloud.com/products/subscription Hot Links: Baca's Ground Up Show interview w/ Matt D'Avella: Video: https://bit.ly/2SPuU2z Audio: https://apple.co/2ShIG8T La Marzocco KB90 Video: https://bit.ly/2T7WZkQ Digital Minimalism by Cal Newport: https://amzn.to/2SgZ9tV Deep Work by Cal Newport: https://amzn.to/2TXn4QU The Third Door by Alex Banayan: https://amzn.to/2NljBc6


    How to Ask Busy People for Advice Feb 18, 2019

    We're proud to have rolled out our Equity Program! Meaning Cat & Cloud has 4 new part-owners from our bad to the bone team, so find out how and why. We'll also share how to better your odds at hearing back from busy people, and why we think drawing from existing ideas can be the bomb dot com. The only coffee subscription you need: catandcloud.com/products/subscription Relevant Pods: Alex | How to Pitch an Idea to Your Boss: https://apple.co/2V8U2Or Grace | Specialty Coffee Superhero Story: https://apple.co/2IkRBGX Tanner | 1&1s : https://apple.co/2EiczCc Kristen | 1&1s : https://apple.co/2EhlGmz Resources: Wall Street Journal Article (scroll down to "Buzzworthy Videos"): https://bit.ly/2tmqqB7 The Third Door by Alex Banayan: https://amzn.to/2SI2LdI Tim Farriss' Cold Email Template: https://bit.ly/2z1f2Pm Evan Charmichael Youtube Channel: https://bit.ly/1LKFZHk James Hoffmann Youtube Channel: https://bit.ly/2gekpSj James Altucher on "idea sex": https://bit.ly/2T1g6wX The Coaching Habit: https://bit.ly/2RTZ7sM


    How to Pitch an Idea to Your Boss Feb 11, 2019

    This week we'll share some tools for how to bring an idea to your boss! You're about to own an idea and follow through and it's gonna be tight. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Alex's Book | Legacy by James Kerr: https://amzn.to/2GkAoeO Related Episode (G & G): https://apple.co/2TKtKBG Ground & Griddled: www.gandgbmore.com IG: www.instagram.com/gandgbmore The Charmery IG: www.instagram.com/thecharmery


    Sorry Dave Asprey Feb 04, 2019

    When does copying become stealing? Also, learn the story behind the weird little drawing that is the Cat & Cloud logo. The only coffee subscription you need: catandcloud.com/products/subscription Relevant Episode: Generation Whatever | Final Riffs of 2018: https://apple.co/2D95Ubw


    The Lonely Life | Taking Risks + Owner Mental Health Jan 28, 2019

    Risk doing something that excites you or do nothing? You know what we think you should do. Also, why being besties with your team might be selfish...Where are my friends though? The only coffee subscription you need: catandcloud.com/products/subscription Resources: Reezy Resells | Food Stamps to Freedom episode: https://apple.co/2sDtHLZ R.O.A.D. Podcast: https://apple.co/2RVv2Nf DJ Impulse IG: https://www.instagram.com/djimpulse DJ Excel IG: https://www.instagram.com/excelagram Jen Gotch podcast (Therapy episode): https://apple.co/2UfSLEJ


    Reezy Resells | Food Stamps To Freedom Jan 15, 2019

    How to come up in the game when the odds are stacked against you: Foster care runaway, teenage dad, pushing packs, pirating cartoons and a few really cool shitty jobs. Sound cray? Yeah, we think so too. Peep game. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Real Chris Baca video: https://bit.ly/2SVnczM Reezy Resells: https://reezyresells.com/ Mike Reezy Youtube channel: https://bit.ly/1QlcxaJ


    Leaders Are Readers Jan 08, 2019

    We discuss a handful of books that helped us last year and share ways we've applied them in our lives. Also - thoughts behind office hours, goal-setting, and leading up the chain of command. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Relevant episode: https: https://apple.co/2D1QQxH happylilmistake by Kristen Hutson insta: @happy.lil.mistake | shop: https://rdbl.co/2M0Ml9K James Altucher Podcast: https://jamesaltucher.com/podcasts/ StrengthsFinder: https://bit.ly/2fZnIuO Books! Choose Yourself by James Altucher: https://amzn.to/2VAsEd1 How To Be A Boss by Justin Kerr: https://amzn.to/2LVK3IM How To Write An Email by Justin Kerr: https://bit.ly/2FgqSrR The Coaching Habit by Michael Stanier: https://amzn.to/2TAax5c The Road Back to You by Ian Cron: https://iancron.com/books/ The Enneagram Made Easy by Renee Baron + Elizabeth Wagele: https://amzn.to/2H0lOKI Extreme Ownership by Jocko Willink + Leif Babin: https://amzn.to/2QuzcpH The Dichotomy of Leadership by Jocko Willink + Leif Babin: https://amzn.to/2Ha7vTI Discipline Equals Freedom by Jocko Willink: https://amzn.to/2H0ooR1


    Generation Whatever | Final Riffs of 2018 Dec 31, 2018

    What do cream cheese frosting and brining your own steak to Christmas dinner have in common? This plus all of life's other hard questions finally answered. You're welcome. The only coffee subscription you need: catandcloud.com/products/subscription Resources: 1&1s | Kristen | Cat & Cloud Coffee Podcast: https://apple.co/2TjE3MA


    Owner Communication | Owner Offsite, Planning for 2019 Dec 24, 2018

    Chris, Jared and Charles head to the hot springs to get dialed for 2019! They reflect on the importance of values alignment for business partners, open and honest communication, and the necessity in taking time to plan. We'll take a peek into personal and professional challenges that preceded opening Cat & Cloud Coffee and how those helped shape the owner's and company into what they are today. The only coffee subscription you need: catandcloud.com/products/subscription Resources: "Guatemalan Bungalo Party" pod episode: https://apple.co/2EPd2gN The Coaching Habit: https://bit.ly/2RTZ7sM


    Communicating With Your Boss | 2018 Sprudgies Dec 17, 2018

    The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies We we're nominated for a few Sprudgie Awards! Chris and Alex shed some light on they ways they plan for speeches and videos, then dive into the downsides of direct comparisons and importance of constructive feedback flowing both ways, both down and up the chain of command. The only coffee subscription you need: catandcloud.com/products/subscription Resources: The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies Coffee Professionals Skate Deck: https://bit.ly/2Br1GLE The SproCast: https://apple.co/2R77mod Jen Gotch insta: @jengotch Matt D'Avella: http://mattdavella.com/


    The Power of "No." | Dichotomies in Leadership Dec 10, 2018

    Jared doesn't miss his appendix, Chris hates hospitals, and the two reflect on major "aha" moments in their respective leadership journeys and explore the opportunity in saying "No." The only coffee subscription you need: catandcloud.com/products/subscription Resources: The Coaching Habit / Box of Crayons: https://bit.ly/2RTZ7sM It Doesn't Have To Be Crazy at Work: https://basecamp.com/books/calm


    James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts. Nov 26, 2018

    Former World Barista Champion James Hoffmann has been commenting on the modern specialty coffee movement since 2004 and shows no signs of stopping now. He talks with Baca about tipping culture, sustainable and equitable green buying, wholesale coffee, big specialty coffee buyouts, and more. So many gems in this one - enjoy! The only coffee subscription you need: https://catandcloud.com/products/subscription James Hoffmann YouTube: https://bit.ly/2gekpSj World Atlas Of Coffee: http://www.theworldatlasofcoffee.com/ Chris Baca Video Interview with James: https://bit.ly/2QileLJ


    Leadership - Not Always What You Think Nov 19, 2018

    Being an effective leader isn't always what we imagine it to be. How can we use our own seemingly negative personality traits to our advantage to teach, learn, and grow? How can we practice what we ingest? Baca and JT unpack it for you. The only coffee subscription you need: https://catandcloud.com/products/subscription


    All About Espresso Machines Nov 12, 2018

    Where did these beautiful machines that make this lovely liquid come from? How do they work? Baca takes you on a magical journey through time and space to find out. The only coffee subscription you need: https://catandcloud.com/products/subscription Sources: Smithsonian Article | https://bit.ly/2ACmOR9 Wiki | https://bit.ly/2FjrNcM Gaggia | https://www.gaggia.com/legacy/ La Marzocco | https://bit.ly/2w7v8mb Espresso Vivace Archives | https://bit.ly/2JZ3UWu Prima Coffee | https://bit.ly/2QDpdQ3


    Enthusiasm + Energy: Destroy It Or Redirect It. Nov 06, 2018

    You can effect change at every level. It's not always easy and doesn't always happen quickly, but don't discount your contribution. The only coffee subscription you need: https://catandcloud.com/products/subscription


    11th Hour Coffee | Finding Magic In The Ordinary Oct 29, 2018

    How do you go from working a lift in Tahoe to owning a coffee company with your brother? Brayden Estby from 11th Hour will tell you! The only coffee subscription you need: https://catandcloud.com/products/subscription 11th Hour: https://eleventhhourcoffee.com/ 11th Insta: https://www.instagram.com/11thhourcoffee/


    It Doesn't Have To Be Crazy At Work Oct 22, 2018

    Baca and Alex break down the new book from Basecamp aptly titled: It Doesn't Have To Be Crazy At Work. The only coffee subscription you need: https://catandcloud.com/products/subscription


    All About Pour Over Coffee Oct 15, 2018

    Pour over coffee - it's coffee and water but what else? Baca will tell you. The only coffee subscription you need: https://catandcloud.com/products/subscription


    There's Levels To This S**t | Skynet vs. John Connor Oct 08, 2018

    You pick what's right for you - this is just us. The only coffee subscription you need: https://catandcloud.com/products/subscription


    Thank You For Being A Friend | 2 Years Strong Oct 01, 2018

    It's been 2 years. Thank you for allowing us to be a part of your life! The only coffee subscription you need: https://catandcloud.com/products/subscription Chuck Jack: https://www.instagram.com/chukjak/


    Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My! Sep 17, 2018

    Our green buyer Charles Jack breaks down why buying against the C Market alone could leave producers and roasters high and dry. A must listen for any serious coffee professional. The only coffee subscription you need: https://catandcloud.com/products/subscription Chuck Jack: https://www.instagram.com/chukjak/


    Evan Morris, Calavera Coffee: From Dreams To Reality Sep 10, 2018

    Evan is one of the most driven and positive forces we've ever met - if this isn't inspirational please check your pulse. Big Step Tampers In Stock!: https://catandcloud.com/ Calavera: Calavera Coffee!


    Apologies, Off-Sites, Metrics of Success Sep 03, 2018

    When Baca screws up Alex is there to hold his hand. the goods: http://catandcloud.com/


    I'm Done With This Beanie Aug 27, 2018

    Fame never lasts Al. the goods: https://catandcloud.com/


    What Makes A Business Special? | Cat & Cloud Coffee Podcast Aug 20, 2018

    Posing a heavy question which we have no good answer to. the goods: https://catandcloud.com/


    Feedback: Not Just For Your Microphone | Cat & Cloud Coffee Podcast Aug 13, 2018

    Hard conversations > no communication. the goods: https://catandcloud.com/


    Hotline Bling: Theft, Violence, and Music | Cat & Cloud Coffee Podcast Aug 06, 2018

    Ever had something stolen from you? Us too man. the goods: https://catandcloud.com/ Simon Sinek Why TED Talk: https://bit.ly/1fJPwPe Coffee Sprudgecast: https://sprudge.com/tag/coffee-sprudgecast


    We're Tired, We're Sorry: A Wholesale Story Jul 30, 2018

    We went on a trip and recorded a podcast in a van with no air conditioning. Maybe not our best work but it's all uphill from here. the goods: https://catandcloud.com/ Hawthorn Coffee: http://instagram.com/hawthorncoffee/ Menotti's: https://www.instagram.com/menottis/


    Taking Care Of Yourself Is Part Of The Job | Joel Kronenberg - Provision Coffee Jul 09, 2018

    Joel drove to California to buy a car part. Then we talked shop about life. the goods: catandcloud.com/


    Kat Melheim | Coffee People Zine Jul 02, 2018

    Kat makes an awesome zine! You can buy it at the link below. If you want anything else you'll have to listen to the podcast duh. Get the Zine: https://www.coffeepeople.org/ Look at Pictures: https://www.instagram.com/coffeepeoplezine/ Submit Your Work!: kat@coffeepeople.org Fun Fact: For every issue sold, $1 goes to a different charity that benefits coffee folks. Issue 02 is benefitting a shop in Denver called Prodigy that works with youth who’ve had a hard time finding success in traditional work/school settings. the goods: https://catandcloud.com/


    Get Money Get Paid | How Much Money Should I Be Making? Jun 25, 2018

    Ever wondered how much money you should be expecting from your employer? Here are some questions to ask and some things to ponder. the goods: https://catandcloud.com/


    The Disney Dilemma | Cat & Cloud Coffee Podcast Jun 18, 2018

    the goods: catandcloud.com Everyone looks good in a five panel. Wilbur Curtis: www.wilburcurtis.com/ Steeped Coffee: steepedcoffee.com/


    How Do You Spend Your Money? | Cat & Cloud Coffee Podcast Jun 11, 2018

    the goods: https://catandcloud.com Dolla dolla bill y'all. Wilbur Curtis: https://www.wilburcurtis.com/ Steeped Coffee: https://steepedcoffee.com/ James' videos: https://bit.ly/2sBCfDM https://bit.ly/2JC4IQh Baca's video: https://bit.ly/2JHbh7g


    Nick McPherson, Juno Coffee Roasters | Cat & Cloud Coffee Podcast May 28, 2018

    Nick McPherson aka @nickgoeswild talks about his journey from slinging pizza to starting his own coffee roasting company. A must listen for anyone with a dream. The Goods: https://catandcloud.com/collections/merch Juno Coffee Roasters: https://junoroasters.com/ Steeped Coffee: https://steepedcoffee.com/ Wilbur Curtis: https://www.wilburcurtis.com/


    6 Week Project Cycle | Get Stuff Done, Basecamp Style May 22, 2018

    How can you organize your life when your to-do list is never ending. Enter the 6 week project cycle, courtesy of Basecamp! New Shirts: https://catandcloud.com/products/yin-yang-t Steeped Coffee: https://steepedcoffee.com/ Baca's Basecamp Video: https://www.youtube.com/watch?v=dC-gBEYu7uo


    Valor Coffee | Excellence & Empathy May 07, 2018

    the goods: catandcloud.com Valor Coffee is the brainchild of three best buds from Atlanta. They started as a catering / events cart, are currently popping up at a co-working space, and are pushing towards their long term goal to have several brick and mortar stores. They're all about Mission, Vision, and Values and we're proud to have them as part of our Wholesale Partner Program. ^__^


    Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down Apr 30, 2018

    Why is it so hard to build a career in an industry centered around one of the worlds most heavily traded commodities? Chuck will tell you! the goods: catandcloud.com Gross Margin + Sales Mix info: catandcloud.com/blogs/news/grossmargin Chuck's newsletter: catandcloud.com/pages/responsibility This Week: Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down


    My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan Apr 24, 2018

    The goods: catandcloud.com Ever wonder if it's worth it to go to SCA Expo? Allie and Matthew will tell you on this episode of the Cat & Cloud Coffee Podcast. Find Allie + Matthew here: Allie: instagram.com/avocado_allie/ Matthew: instagram.com/coffeecorgis/ This week: My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan


    Brant Curtis Of Wilbur Curtis (Imagine That) Apr 17, 2018

    The Goods: catandcloud.com This week: Brant Curtis Of Wilbur Curtis / Curtis Brewing(Imagine That)


    Pre SCA Edition: Breaking Into New Cultures, Imposter Syndrome, Not Being A Jerk Apr 09, 2018

    The goods: catandcloud.com What happens when you're new to a sub-culture? What happens when you're established in a sub-culture and you see new people joining in? How do you treat other people in general? Also SCA excitement!


    Direct Trade, Coffee Marketing | Employee/Farmer Disconnect Mar 26, 2018

    Damian Chavez Video: https://www.youtube.com/watch?v=YnE9eTj9Iag&t=25s 5 Panel Hat: https://catandcloud.com/collections/merch/products/cat-cloud-5-pannel-cap Map It Forward: https://mapitforward.org/20-april-2018 This week we recap a portion of our trip to Honduras, kick around the idea of direct trade, and discuss the disconnect between how we look at people who grow and pick coffee, and how we look at the people in our organization. One of our favorite episodes to date!


    Being An Assistant To Discovery - Educational Preparation And Execution With Mckenzie Laird Mar 19, 2018

    Education is serious business. Mckenzie talks about organizational values fits, lesson preparation, turnover rates for first year teachers and much more on this special episode! catandcloud.com


    Noah Namowicz - Cafe Imports | Being Of Service Mar 12, 2018

    Noah is a partner at Cafe Imports and dedicated husband, father, and cross fitter. Hard to introduce someone like him so lets just say if you like good people with good stories and want to feel like a better human - you should give this a listen.


    Dana Andrews - Coffee Trader, InterAmerican Coffee | Green Coffee Magic | Technical Difficulties Feb 26, 2018

    Dana Andrews is a Coffee Trader at InterAmerican coffee. She tells us how one ends up being a coffee trader, what customer service means to her, and why beach volleyball is slowly edging out basketball.


    Grace Lee | Specialty Coffee Superhero Origin Story Feb 19, 2018

    Grace is one of our first employees and now runs our roasting operations. Listen to hear one of the most epic specialty coffee origin stories I've ever heard told by one of the most caring people on the planet. Magic vibes: catandcloud.com


    Nicely + Derek G Taylor - Menotti's Coffee Stop Feb 14, 2018

    This week: 3x World Latte Art Champion and all around peoples champ Christopher "Nicely" Alameda and musical, tech, crypto currency, cultural compass and self-proclaimed hype man Derek Taylor talk what inspired them to bring Menotti's Coffee Stop into the world, being a part of a neighborhood with such a rich history, and listening to the vibes of the world. Watch the videocast: https://catandcloud.com/ Enjoy a free Bird ride on DGT: https://gift.bird.co/TWGV/6UTUGowcuK


    Online Courtesy | Magical Business Forum Moments Feb 05, 2018

    This Week: Online Courtesy. Struggling with your Yelp reviews or Instagram comments section? This is for you. The Goods: catandcloud.com/collections/all


    On A Floor In A Room | Cat & Cloud Coffee Podcast Jan 29, 2018

    Here we are again. catandcloud.com is your friend.


    Gross Profit Per Labor Dollar - How Can Baristas Earn More Money? | Cat & Cloud Coffee Podcast Jan 22, 2018

    Enter the Chuck! Why don't baristas make more money? Can baristas make more money and if so, what needs to happen? How does minimum wage effect this? Will the coffee shop as we know it even exist in the future? The goods: https://catandcloud.com/collections/all


    Starting Your Coffee Career? | Cat & Cloud Coffee Podcast Jan 15, 2018

    We get asked all the time what's the best path for starting a coffee career. We're not quite sure but here are a few things we think about. Home base: catandcloud.com/collections/all Starting Your Coffee Career? | Cat & Cloud Coffee Podcast


    How Old Is Too Old? Jan 08, 2018

    Is your coffee too old? Probably not. Find the hot stuff here: catandcloud.com


    Happy New Year! | Cat & Cloud Coffee Podcast Jan 01, 2018

    Happy New Year from all your homies at the Cat & Cloud Coffee Podcast. Will we have a new location next year? We hope so.


    Turtle Talk. It's (Almost) Christmas. | Cat & Cloud Coffee Podcast Dec 22, 2017

    This one's early as Soundcloud won't let us schedule posts (wtf, libsyn here we come) and there's no way I'm touching my computer this weekend. CB & JT together again for the Cat & Cloud Coffee Podcast. Also it's (almost) Christmas. If you don't celebrate Christmas we hope you're having an excellent Friday!


    A Journey Through Wholesale With Alex Marse aka @marsemallow Dec 18, 2017

    How does a guy with a masters from N.Y.U. navigate wholesale at a Specialty Coffee company? It's all in here.


    Is Geisha / Gesha Worth The Money + What's The Deal With Cash Flow? Dec 11, 2017

    Cat & Cloud co-owner and green buyer Charles Jack aka Chuckjack, sits down and talks to us about geisha / gesha ( is it worth the money?) and hips us to how that magical thing called cash flow works. Check this episode out on YouTube: http://bit.ly/2jx3VrM Holiday Blend is here: catandcloud.com/collections/all/products/holiday-blend


    Titles Are The Worst And Baca Thinks Baristas Suck Dec 03, 2017

    Why is that guy so mean? This one's coming on a Sunday and we're inching closer to a Monday upload. Check the Cat & Cloud Holiday reward on the Steeped Coffee Kickstarter: kck.st/2j4kCKE New Cat & Cloud Sweatshirts!: catandcloud.com/collections/merch/products/staywarm


    The Not So Special Thanksgiving Special Nov 22, 2017

    We're into the holiday season and it's time to spread the love. Here's what we're stoked about today! Cool stuff: catandcloud.com/collections/all


    Wall Street Journal Says Coffee Market Is Saturated - We Say No. Nov 17, 2017

    Local mom and pop shops do have it tough, but we think there's hope! Holiday Blend now available: catandcloud.com/collections/coffee/products/holiday-blend


    Steeped Coffee - Now You Can Dunk More Than Just Donuts | Sorry For The Reverb Folks Nov 10, 2017

    Our friend Josh had an idea to put coffee in a bag to enable people to make tasty coffee wherever they may be. It's a bit more complicated than it sounds but listen in for the full details, and check out his Kickstarter! Steeped Coffee Kickstarter: kck.st/2j4kCKE Website: steepedcoffee.com Our talented videographer friend Chris Chandler: christopherandcompany.tv // Also sorry for the reverb everyone, I think we had some mic phasing issues. We're actually getting some monitoring headphones next week to make sure you never have to hear this again. Winter is coming: catandcloud.com/collections/all


    Who Influenced Us Early On? | Light The Coffee Spark Nov 03, 2017

    Who shaped us early on in our journey through coffee. Here are a few with more to come. 5 Panel Hats back in stock!: https://catandcloud.com/collections/all/products/cat-cloud-5-pannel-cap Coffee Spanish For Coffee Buyers: http://coffeespanish.com/ Brent Fortune Episode 1: http://apple.co/2AgzNVg Brent Fortune Episode 2: http://apple.co/2lJJwjy


    Congratulations Jonathan and Samantha! | No Fresh Underwear Oct 27, 2017

    12 strict pull ups will change your life. I actually like Gary Vee. fresh new swag: https://catandcloud.com/collections/all


    New York Coffee Festival Recap | Q&A Friday! Oct 20, 2017

    Why is Heather Perry so smart? This and other nuggets from this years New York Coffee Festival.


    Maria Cleaveland - Hospitality : Coffee : Innovation Oct 06, 2017

    Maria has been a driving force in the Specialty Coffee Industry for decades. The amount of knowledge and experience she carries is second to none. This podcast is packed full of information and we're really just scratching the surface. A special thanks to Maria for joining us and enjoy! Cool coffee stuff: https://catandcloud.com/collections/all Our YouTube channel: http://bit.ly/2fRQ1i8


    Tovara Salley + Talya Strader = Winning | National Coffee Day Podcast! Sep 30, 2017

    Happy National Coffee Day! We were fortunate enough to have these two talented magicians from Equator Coffee roll through Santa Cruz today. Here's to getting to know people on a deeper level!


    Are Secrets Really Worth Keeping? Sep 22, 2017

    Should you be able to take home work documents? We think so.


    Finding Your Sweet Spot Sep 15, 2017

    Get in where you fit in. Throwdown Event: http://bit.ly/2x2xlD2 Blue Bottle / Nestlé thoughts vid: https://www.youtube.com/watch?v=vcuXsc3j0jY&t=6s


    Seed to Cup? Something's Missing. Sep 08, 2017

    Should it be all about the farmer? Latte Art Throwdown Sept 16th!: http://bit.ly/2vLvJts Calavera Coffee Gofundme: https://www.gofundme.com/calavera-coffee


    Whatever Man, We Just Want To Be Popular Sep 01, 2017

    This week we dive into everyones favorite topic: "How on earth can I be cooler than I already am?"


    All We Have Is Our Integrity | Breville Coffee Thinkers Summit, Diversifying Your Skill Set Aug 26, 2017

    There's more to life than being a superstar barista - we promise.


    Why Is My Boss So Lazy? Moving Away From The Bar | Self Imposed Guilt Aug 17, 2017

    Ever wonder what your boss is doing when they're not with you at the cafe? We can't tell you, but we can tell you what we're doing!


    Got Money? | Q&A Aug 11, 2017

    How do you get money to start a business? We're not experts but here's what we did.


    Internal Promotion | Finding The Right Fit, Discovering Hidden Talents, Encouragement Aug 04, 2017

    How we hire and promote within our company, why management isn't for everyone, and understanding the weight that your words and actions have as a leader.


    External Education, Is It Worth It? Jul 29, 2017

    We sit down with our wholesale magician Alex Marse to chat about his experience at the Disney Institute. We go pretty hard with external education - but is it even worth it? Also our dear friend Evan Morris is pursuing his dream of starting his own coffee shop and needs your help. Evan is one of the most kind and passionate baristas we know, so we can't help but give him a plug. Check out his Gofundme here: https://www.gofundme.com/calavera-coffee Even if you can't donate, sharing the campaign helps so much. Thanks foe listening and have a great weekend!


    Kevin Tudball - Designing For Coffee And So Much More Jul 22, 2017

    We sit down with graphic designer and illustrator extraordinaire - Kevin Tudball. From his work with Verve and Four Barrel, to his journey of entrepreneurship and becoming a freelance designer, this one has the goods. Check out the amazing work he did for us here: catandcloud.com/collections/all If you're interested in Kevin or his work you can find him at kevintudball.com or @kevintudball wherever quality social media is happening.


    Roast Ride Along Minisode! Coffee Roasting + Talking = Fun Jul 14, 2017

    We roast a batch of coffee and take you along for the ride. What's going on in there? Now you know. We apologize for the podcast lag - the new store has us way busier than we anticipated. Thank you for sticking with us through these times we'll be back with regularly scheduled content so soon (we promise).


    Multiroaster? Building a Wholesale Program on Solid Ground Jun 27, 2017

    Baca and Alex talk about the implications of getting into the multiroaster game. Multiroaster or not we firmly believe in doing business with people who share your values and vision. As with most things in life the wholesaler / retailer relationship is a two way street and identifying a plan or target clientele will help you build a program with a strong foundation. Enjoy!


    What’s The Deal With Orientation? Jun 16, 2017

    Chris and Jared talk about what goes down at orientation, how they first got introduced to barista competitions, and why they were motivated to do them in the first place. We have a fathers day sale going on through this Sunday the 18th at midnight, so if you want to get 10% off for someone special in your life, head on over to catandcloud.com to get the party started!


    Jared Truby Birthday Special! Jun 09, 2017

    It's Jared's birthday! I didn't know what to get him so I got him this podcast. Listen in to learn more about this crazy character.


    Converting Consumers To Specialty Pt. 1 | Baca's SCA Expo Presentation Jun 02, 2017

    Part 1 of Baca's SCA Expo presentation - specially converted to podcast form. He chats things small independent businesses can do to capture larger market share and have more successful, sustainable businesses. What do people want in a coffee experience? What is good coffee? Should roasting be transparent? All this and more! Endless Bummer T Now Available: http://bit.ly/2smq6Rn Have questions? Email us at podcast@catandcloud.com


    Creating & Sustaining an Engaging Culture pt 2. May 27, 2017

    In the 2nd part of the podcast Jared continues to talk about ways to simplify delivery, operations & training. He speaks on how to self analyze & plug yourself into places where you will be most valuable. Beyond that he speaks to some philosophies that Cat & Cloud has & how they use intent in what they do. Hopefully this episode, in tandem with the last, can help you focus on improving your company culture. Cheers Wilbur Curtis!


    Creating & Sustaining an Engaging Culture pt.1 May 20, 2017

    This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from. If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode. Pt. 1 includes Values & Hiring Practices. Enjoy!


    We Just Keep On, Keepin On May 13, 2017

    This episode is full of real talk, updates and fun. As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition. There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators. Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight. Shout out to Wilbur Curtis!


    Taylor Gresham - Evocation Coffee Apr 28, 2017

    Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery. In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life. If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one. Thanks Wilbur Curtis


    We Blew It... Apr 26, 2017

    We are up to our neck in preparing to open the new shop, SCA hangover etc. This never made the internet before we left but it's up now. We have guests being lined up as we speak and cannot wait to get back to it. To those who came to our lectures, thank you. They will be available soon via our website and podcast. Thanks Wilbur Curtis as always!


    SCAA Then and SCA Now Apr 09, 2017

    We take some time to recap Australia & what it's like to visit the other side of the world. We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going. If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode. Thanks Wilbur Curtis for your Support!


    T & T Music Factory - the Bureau Collective Apr 01, 2017

    Tim Williams & Tim Varney have set out to accomplish some fun and exciting things. Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee. They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry. These lovely mates sure do know how to make us warm and fuzzy. Enjoy & Thank You Wilbur Curtis


    McDonalds Came Hot Mar 23, 2017

    Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it. Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention. Thank you so much for sharing this journey with us! Thanks, Wilbur Curtis


    Dedication, Motivation, Activation Mar 15, 2017

    In this episode we talk a bit about our origin stories, both personal and Cat & Cloud. Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship. We also speak on ways to stay motivated by sharing stories of the things that help activate us. Enjoy! Thanks Wilbur Curtis for The Love!


    Our Brains Hurt Mar 01, 2017

    We are overwhelmed but still plugging away. In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks. We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping. Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process. WE also talk turnover and growth opportunities. Cheers and thanks to Wilbur Curtis


    Modifying Techs for Different Drinks & Hard Guests Feb 19, 2017

    In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks? We also answer a little questions surrounding opportunities to change paths and what you should consider. Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time. All that and more on this episode. If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - here's a quick six question survey that will change his world: surveymonkey.com/r/roasted


    No Pedestal for Baristas Feb 09, 2017

    We are still plugging away on the long list of questions from guests and the most poignant one in this episode refers to the Barista. Why do we place all the emphasis on the Barista in this coffee culture. How come they are the "cool" job. Why do we put all of our emphasis in the cafe experience on the interaction with Baristas specifically? All of that and more on this episode. Thank you as always to Wilbur Curtis!


    Why $20 and External Education Jan 31, 2017

    Couple of fun updates from our lives alone with follow up questions. Do we think External education is worthwhile? Why did we get an SBA loan? Do we think investors are good or bad? Why do we give our team $20 to gift drinks? All of this and more on this weeks episode of C&C podcast. Thanks Wilbur Curtis!


    When did we know? Jan 21, 2017

    We partially answer a few questions for Unpacking Coffee, another coffee podcast and then jump into a few questions about communication, teamwork, & our past. Learn about our struggles with leaving previous companies and pursuing our dreams & celebrate our 100th episode with some classic melodies. Cheers & Thanks to Wilbur Curtis


    live @ LA Marzocco Jan 14, 2017

    Listen to our first ever Live Podcast at the KEXP radio showroom in Seattle where La Marzocco has their first cafe. We take questions from both the internet and the audience: Thoughts on farmers, NDA policy, Roasting, Dialing in and all things great. Special Thanks to LA Marzocco & KEXP for being such great hosts! Enjoy & Thanks to Wilbur Curtis. We have Coffee Subscriptions available @ catandcloud.com


    High, Low & Give it Away? Dec 31, 2016

    We had a live Instagram video asking what questions we should answer and so here it is. We close out 2016 talking about our highs & Lows as well as ranting about giving away drinks and how it affects us all. If you haven't, please vote for us at sprudge.com/vote for best coffee podcast, best new cafe & Real Chris Baca on Youtube. We appreciate you all and Wilbur Curtis for the love this year!


    Tips, Sharing, La Croix, Service Intentions Dec 25, 2016

    What are some of the tipping models? What do we think about cafe tipping? Sharing knowledge is hard, here's why we think posturing yourself to share and be confident is wise. What's up with trying to improve and implement service in places that are already established? How does the layout play a role? All that and more on this episode of the Cat & Cloud Coffee Podcast. Thanks, Wilbur Curtis for the love!


    Anne Nylander & Sprudgies Dec 17, 2016

    WE have been nominated for best coffee podcast, best coffee video & best Cafe. Vote Cat & Cloud & Real Chris Baca at sprudge.com/vote In this episode we interview Anne Nylander who has taken on consulting after her long stint in coffee. She has worked with the Specialty Coffee Association of America, Starbucks & more. She talks of her story, asks us some questions about our Values & how we are applying them and walks us through some of the vision for how she hopes to help you. We talk trends, focus & many other fun things in this full on loco episode.


    Liz Chaiamericano Dec 11, 2016

    Liz Chai is an avid coffee lover with a background in design. She fell in love with coffee in Atlanta through Octane & Counter Culture Coffee companies. Through the years she has helped with Aeropress Championships, Photographed, Freelanced as a writer and done part time barista work. She has learned a lot through traveling. She took her airstream trailer on a tour of the US while in transition to Portland, Oregon, where she lives now. Enjoy!


    Scott Rao of Light Dec 02, 2016

    Scott Rao has written multiple books about coffee roasting, extraction & theory. His story includes founding coffee shops, studying physics, traveling, blogging, writing & everything in between is very fun. IN this episode he talks application, perspective, context & answers many questions. If you ever wondered, WHO IS SCOTT RAO? Now you can know.


    Thanksgiving, Sprudge Article Nov 22, 2016

    This episode is super fun. We answer some questions about cafe flow, operations, dialing espresso & tasting varieties. We talk about top gun, beans not seeds, and just have a fun time. In a world of running a coffee shop it's nice to blow off steam and reflect on how proud you are of whats happening. Thanks for listening and thanks Wilbur Curtis for everything!


    Hawthorn Coffee, San Diego Nov 14, 2016

    We had the opportunity to visit San Diego & the coffee scene down there. We worked along side Dylan & his father at Hawthorn Coffee in North Point. This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice. Enjoy! Thanks Curtis!


    1st, 2nd, 3rd Waves Nov 05, 2016

    Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together? This is your episode. We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More. This episode has some good history and classic trubaca trash talk. Fun right?


    BTC By the Cup, Etc. Oct 30, 2016

    People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun. Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves. Perhaps we do. Cat & Cloud loves you a lot.


    Hoppers, Grind Settings, Reducing Waste Oct 22, 2016

    What are some strategies to keeping your grind setting consistent when making a lot of coffee? What are our thoughts on keeping your hoppers clean? How can we reduce waste & what are some things we do at our shop? That and many more fun things in this episode. We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple. Cheers


    Service, Authenticity, Failure, The Flu Oct 16, 2016

    Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe. The shop has been open for 2 weeks and it's been insane. How did the motivational based/values based interview questions work for Cat & Cloud? How did Cat & Cloud prepare and pre-market themselves to aid in their attempted success? Check and see. Shout out to Califia & Wilbur Curts


    Honduran Coffee Producer Benjamin Paz Oct 07, 2016

    Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop. In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him. We also talk about the impact of specialty coffee growth at the producer/farmer level when we grow our industry with passion & love. Thanks Califia & Wilbur Curtis


    Soft Open? Sure. Oct 02, 2016

    Chris & I decided to soft open the cafe & it's been super fun. We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running. We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place. Thanks for listening, sorry this is a day late. Thanks Curtis & Califia


    How do we benefit? Dial in? Sep 24, 2016

    In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team. We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team. Plus, we answer a couple of questions about Geisha, by the cup & dialing in. Cheers! Thanks Califia & Curtis Brewers!


    French Press is Tight, 2nd wave isn't bad either Sep 17, 2016

    How do we stay motivated? Do we dislike the French Press? How's the shop coming along? Is our crew tight? DUH. Who are we looking to sell to? What are some of our strategies and beliefs? Do we think 2nd wave shops are in jeopardy? What's a clever? Listen & we'll share a bit. Thanks Califia & Curtis


    Jasper Wilde of Ritual Roasters Sep 09, 2016

    Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious. She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco. She talks women's rights, calls us out a bit & speaks about what drives her. This is a must listen.


    Training, Wholesale & a New Market Sep 03, 2016

    Ever wondered what we thought of restaurant coffee? Ever wondered how we would approach a new market? See what tasks Jared used in helping open Verve Coffee Roasters original location & hear Baca's approach to training. Also, Wholesale? What do we believe it should be about? Sourcing too. All in a short episode of awesomeness. Cheers.


    The World Famous Jen Apodaca Aug 26, 2016

    Jen is pretty seasoned with roasting & her drive to follow her passions is encouraging. This is a very strong woman in life, not to mention coffee & should be considered a role model to all. Jens story is entertaining and educational because of her persistence in self growth. In this episode we talk about Jens presence in roasting for companies like Ecco, Blue Bottle, Royal Coffee & more. From mentorship, to different roaster, to her time in Mexico, to being a mom, this episode has it all. Jen shares a bit of knowledge on roasting profiles as well in giving us a hot tip on how to approach a frustrating coffee. This episode is full of sweetness. Like our coffee. Thanks Jen


    Roasting Approach, Location Approach, Final Approach... Aug 18, 2016

    We are getting close to finishing our buildout & people have been asking us about our approach. How do we roast, how do we blend, how did we pick our location & many other fun things. This episode is definitely worth a listen & a share. Thanks, Cat & Cloud


    Slate, Liberty Bar, Co-Ops, Brandon Paul Weaver Aug 11, 2016

    Brandon Paul Weaver hails out of Seattle as both a Competition Barista & a Bar Tender. In this episode we talk about our first coffee experiences, views on specialty service, and the parallels between bar tending & being a barista. Brandon helped start Slate Coffee, worked at Zoka & is a pillar of the Liberty Bar which has been renowned for its imaginative cocktails. This guys kicks all the corn. Enjoy.


    Age? Gesha? Lots of Chatter. Aug 04, 2016

    In this episode we talk about the stereotypes around coffee aging. When is coffee to old? Is it possible to have coffee that is too fresh? We give you our thoughts. We also talk about the World Barista Championships & our views on some alternative approaches. Are Barista Championships reflecting the general coffee industry correctly? Finally we just talk a lot in this episode about what is going on in our brains after a major roast day. Party on.


    Manage That Time Jul 27, 2016

    Managing time and projects is hard & takes a certain level of skill. A lot of the time that skill is not inherent but learned. In this podcast we talk about the different techniques, disciplines, & applications we use to ensure we manage our time properly. How do we stay motivated? How do we get the most done? How are we efficient? How do we stay focused? Learn that & more on this weeks episode of the Cat & Cloud Coffee Podcast.


    Cold Brew? Bourdain? Ok... Jul 19, 2016

    Chris & Jared dive into some guest questions & give their beliefs on cold brewed coffee, why they don't like it & how they will approach it. Anthony Bourdain had some words about specialty coffee & his feelings toward the specialty coffee stereotype that the boys address as well. This episode is sure to have people loving & disliking the trubaca duo.


    Casual Q & A (semi short) Jul 15, 2016

    Chris & Jared are hot off finishing a roast day & answer some questions. Topics of Roasting, Cafe Culture, Stereotypes, Milk Alternatives & overall classic Trubaca stuff comes right at you. Back to our regular podcast schedule next week. Stay Gold!


    Tonx Pt 2. Man, Myth, Legend, Locol Jul 07, 2016

    Tonx Continues the journey with us talking intelligentsia, hipsters, service, subscription services, blue bottle & so much more. The story of Locol, a new healthy fast food venture with amazing coffee quality is part of this episode. Big shout out to Califia for being our first sponsor.


    Tonx, Man, Myth, Legend. Pt. 1 Jun 29, 2016

    Tony is better known as Tonx. He was a roaster for multiple respected specialty coffee companies, founded the first successful coffee subscription service & does the coffee program with Locol, a high end fast food company with Micheline Chefs at the helm. He has deep roots in the coffee world & shares a portion of his journey in this episode. Typical banter ensues.


    Social Media & Authenticity Jun 20, 2016

    What do we think about Social Media? How do we mean to use it & what attracts us? Hear us answer some questions on authenticity, intention, & other ideals. We also speak on hiring, application of values in the interview process & how to approach as a hiring manager. Hope you enjoy!


    Deaton Pigot-Take Flight Coffee Jun 13, 2016

    Deaton has worked for Toby's Estate, Intelligentsia, & is now on his own venture, Take Flight Coffee. Deaton has been a green coffee buyer, coffee roaster, & semi professional singer. In this episode he talks about his approach to roasting, starting his own business, and delves into the cultural differences between Australia & the US. Deaton speaks to his approach on roasting in a roaster centric way & speaks to what he believes he gets from his coffee. As always we speak of stories, philosophies & the past. Enjoy!


    Interviews without Values are Poop to Us Jun 05, 2016

    Chris & Jared talk a bit about the interview process for Cat & Cloud. They share with you their official company values & how they believe the value system should work. This episode has take aways for any start-up as well as any business focusing on structure, intention & continuity for their company. There is also an update on the build out & kickstarter for C&C. Enjoy


    Happy Birthday 1&1 + Q&A May 31, 2016

    Happy Birthday to the 1&1! A drink Chris & Jared created in 2010 that has been used on many peoples menus across the world. The quick history is shared at the beginning of this episode. Chris & Jared dive into answering questions about home brewing, espresso machines, service, grinders & give updates on their brick & mortar build out with their third partner Charles. Future guests include Brandon Paul Weaver & Jen Apadoca who both love to party. Thank you for all your support & please spread the word about our kickstarter. 8 More days!


    TV's Trevor Corlett May 25, 2016

    Trevor is the Owner of Madcapp Coffee in Washington DC & Grand Rapids Michigan. Trevor has been heavily influential in Barista competitions, on the Barista Guild of America & he even met 50 cent. In this episode we talk about balance, the determination it takes to be a business owner, coffee roasting, philosophy, family life & of course, shenanigans. Enjoy and please check out our kickstarter!


    Survey Review & Our Thoughts May 16, 2016

    Cat & Cloud put out a survey to social media & on the website. The responses were interesting & we felt like we needed to talk about them. Questions span from favorite alternative milks, to customer pet peeves in coffee shops, to favorite orders. As usual there are funny antics and side conversations about philosophy, our kickstarter and dreams. Check out our site: catandcloud.com


    Opposites Extract Collab May 09, 2016

    Our buddies at Opposites Extract jump on our podcast to talk history of coffee, supply chain, green coffee, service and maybe a couple of jokes. Joe Morocco & Meister have been influential leaders of the specialty coffee industry for 10 plus years working in many different avenues. Their stories are fun and their approach is thoughtful. We launched our kickstarter and could use your help as well. Thank you for all you do and if you can give great, if not, check the link for a fun video! http://kck.st/1TzKC5V


    Bethany Hargrove of Barista in Portland May 05, 2016

    **Kickstarter coming soon!** Bethany is a competition Barista & Educator at Barista in Portland Oregon. She is known for having a fun personality, latte art, foraging for mushrooms, living the dream and being a pal. In this episode we learn a bit about what makes Bethany tick. She talks training tactics, the Rock, Portland coffee culture, her passions and more. There are some very funny moments and learning opportunities. Apologies for the quick goof in the middle. We blew out the Mics. ***Kickstarter coming soon!**


    Cue & Aye! Apr 29, 2016

    Chris & Jared take the time to answer some listener questions about tipping, roasting, service, structure and kicking buns. If you want to explore the minds of Cat & Cloud then listen to this episode. Big shout out to all the people who are supporting us!


    Atlanta Debrief Apr 22, 2016

    Chris & Jared break down their time in Atlanta where the Specialty Coffee Association of America trade show & competitions happened. They talk about all the amazing companies Cat & Cloud works with as well as memorable stories. This episode is for anyone who wonders what it's like to be in the mix at one of Coffee's biggest events. Thanks to all who support, rate & review! Spread the love!


    Values, Philosophies and Blowing Off Steam Apr 11, 2016

    Chris & Jared take a moment to talk about the realities of starting a business & what it's like to balance all the details. In this episode you will learn more about Cat & Cloud's vision around hiring, training and collaboration with future employees. There are also a few rants on bar-flow, efficiency, spacial awareness, spending money & other tangents. Rate, Review, Share & Enjoy!


    Reunion Q&A Santa Cruz Apr 04, 2016

    Chris & Jared answer your questions about service, training, quality and production. This episode touches base on creama on your espresso, service disasters, training opportunities, company values, personal initiative and management. Enjoy!


    Jordan Barber Mar 29, 2016

    Jordan Barber has been an educator for Intelligentsia, worked with former World Barista Champion Klaus in Denmark, & competed at a high level in barista competitions. He has decided to re-route his career after spending more than a decade in coffee. His passion for coffee is still strong, so why did he change paths? Find out a bit about espresso & coffee extraction, philosophy, vision & a couple of beers on this episode.


    Barista Magazine: Ken & Sarah Pt 2 Mar 22, 2016

    Barista Magazine Owners & Founders have been an intricate part of the specialty coffee industry. Their publication is known internationally as one of the leading sources of information for coffee professionals & aspiring coffee lovers. These guys are special.


    Barista Magazine Ken & Sarah Mar 16, 2016

    Founding partners of Barista Magazine speak about the progression of coffee, compare international philosophy, and tell the story of how Barista Magazine came to be.


    Sam Lewontin Pt. 3, Everyman Espresso, NY Mar 08, 2016

    Sam Lewontin continues to drop hotness on us about his philosophy, approach and all around coolness.


    Sam Lewontin, Everyman Espresso pt 2 Mar 03, 2016

    Jumping back in with our boy Sam in an early drop of pt 2.


    Sam Lewontin, Everyman Espresso NY Mar 01, 2016

    Sam Lewontin is a coffee professional from Everyman Espresso in New York. He is an all around amazing dude and you need to hear his story. Pretty Simple.


    Lug Nut, Fixed IT Feb 21, 2016

    Adam & Chris ride nerdy for a minute. We scavenged some listenable goods from our first go with Skype. Thank you for the support. We will continue to get better at the distance.


    Trubaca Q&A Feb 09, 2016

    Chris & Jared answer some big questions and tell no lies. Get into it with us. Rate, Review & Subscribe on iTunes! Much love!


    El Tigre Pt 2 Feb 02, 2016

    This is Pt 2 with former WBC Champion Raul Rodas, recorded at his cafe Paradigma, in Guatemala City. For all competitors or future competitors it's a must. Recorded during business hours so forgive the background.


    El Tigre Pt. 1 Jan 25, 2016

    El Tigre Pt. 1 by Cat & Cloud


    Guatemalan Bungalo Party Jan 19, 2016

    Guatemalan Bungalo Party by Cat & Cloud


    Part 2 | Chuck & JT Rekindle the Fire Jan 02, 2016

    Its like before but more!


    JT and Chuck Get Wicked on the Mic Dec 29, 2015

    Way too real.


    2015 Sprudgie Awards | We Cast Our Votes Dec 21, 2015

    We cast out votes for the 2015 Sprudgie Awards and give you the why's behind the votes. We also shamelessly ask you to vote for us! We're honored to be nominated and can't wait to see how the voting shakes out.


    Roman Leal of Evocation Coffee | Part 2 Dec 14, 2015

    Roman Leal of Evocation Coffee | Part 2 by Cat & Cloud


    Flashback. Pilot Episode 001: When Jerry met Geo | Horrible Audio Quailty Dec 11, 2015

    This was our first podcast attempt many months ago before we started working with Patrick and Pullstring. A glimpse into how Chris and Jared met, their first barista competition experiences, and the general state of barista competitions circa 2006-2010. This was recorded in a random Volvo with an iPhone. Horrible audio quality but fun times.


    Roman Leal of Evocation Coffee | Part 1 Dec 07, 2015

    Roman has the drive and vision we wish we had when we were his age. An inspiring story for anyone who wants to take the plunge into starting their own business.


    Almost a Q&A Part 2 | We Actually Answer Questions! Dec 03, 2015

    Almost a Q&A Part 2 | We Actually Answer Questions! by Cat & Cloud


    Almost a Q&A Part 1 + Limited Elixir Holliday Collab Dec 01, 2015

    We talk Peets, C&C retail/roastery store update, almost get into a Q&A, plus drop a limited Holliday Collab with Elixir Specialty Coffee. Stay tuned for an actual Q&A on Thursday.


    Q&A Car Cast! | We Drive Dangerously So You Don't Have To Nov 23, 2015

    We rage in the car and take a few minutes to answer a couple questions.


    Part 4 | Elixir Specialty Coffee | Nick Griffith & Lee Safar Nov 19, 2015

    Part 4 | Elixir Specialty Coffee | Nick Griffith & Lee Safar by Cat & Cloud


    Part 3 | Elixir Specialty Coffee | Nick Griffith & Lee Safar Nov 16, 2015

    Part 3 | Elixir Specialty Coffee | Nick Griffith & Lee Safar by Cat & Cloud


    Barista Film Part 2 | Digging Behind the Documentary Nov 12, 2015

    Part 2 of Jimmy and Rock taking us behind the inspiration of the film Barista. Barista is now available on iTunes. Grab it!


    Barista Film | Digging Behind the Documentary Nov 09, 2015

    Jimmy and Rock take us behind the inspiration of the film Barista. Barista is now available on iTunes. Grab it!


    Part 2 | Elixir Specialty Coffee | Nick Griffith & Lee Safar Nov 04, 2015

    Part 2! Nick and Lee talk Elixir and party time.


    Elixir Specialty Coffee | Nick Griffith & Lee Safar | Part 1 Nov 01, 2015

    The first of a four part series with Nick Griffith and Lee Safar of Elixir Specialty Coffee. We touch base on the history of Nick G. and generally act a fool to set up the rest of the series. Tune in to the rest of the series for more hardcore content!


    Chris & Amy Elliot | Slayer Espresso + Baratza Grinders | Husband & Wife Power Team Oct 26, 2015

    Chris & Amy Elliot, husband and wife dream team happened to pop by on their anniversary vacation a bit ago and we wrangled them into the studio to find out what happens when grinder and espresso worlds collide in one magical household.


    Verve Coffee Roasters | Charles Jack, Sr. Financial Analyst Oct 20, 2015

    Verve Coffee Roasters | Charles Jack, Sr. Financial Analyst by Cat & Cloud


    World Barista Champ | Pete Licata and USBC Head Judge Holly Bastin | roastratings.com Part 2 Oct 13, 2015

    Pete and Holly talk about their roastratings.com scoring system, drinkability, miniature Australian pour-overs, consulting, and why weighing every shot is a giant waste of time.


    Chromatic Coffee's Cris Mendoza Part 2 Oct 09, 2015

    Part 2 of 2. Mendoza talks about a coffee geeks journey into a professional barista and everywhere in between. Also he walks around with three Pullman tampers in his backpack NBD.


    Chromatic Coffee's Cris Mendoza Part 1 Oct 06, 2015

    Mendoza talks about a coffee geeks journey into a professional barista and everywhere in between. Also he walks around with three Pullman tampers in his backpack NBD.


    Acaia Scales Marketing, Social Media, & Sponsorship Guru - Jenn Chen | BGA Camp 2015 Oct 04, 2015

    Here's another one recorded at BGA Camp 2015 in Tucson! Jenn talks about Acaia's amazing scales, company history, and why she showed up at Barista Camp 2015. Recorded in a crowded room across from the cutest Corgi ever.


    Q&A With Trubaca | Investing in Employees, Blends, Building a Coffee Community Sep 30, 2015

    You wrote in questions and we got your back! We chat about latte art plateaus, the place of blends in modern Specialty Coffee, investing in your employees and building a healthy & holistic life/work culture, and why you should break all the rules of espresso.


    Castle Coffe Roasters Julia Mayer Part 3 Sep 27, 2015

    Owner of the French Press & Castle Coffee Roasters gives everyone a run for their money.


    Castle Coffe Roasters Julia Mayer Part 2 Sep 21, 2015

    Julia Mayer keeps the conversation going in this part two of the interview.


    Kyle Ramage of Mahlkönig USA On A Bus! Sep 20, 2015

    Chris chats with Kyle about new grinders coming soon, vintage burr-sets, the HOST Show in Milan, and much more. All while on a bus with 50 baristas at Barista Camp in Arizona!


    Castle Coffe Roasters Julia Mayer Part 1 Sep 13, 2015

    Here it is folks the first part of the interview that started the whole second part of the thing you already heard the other time you listened to a show featuring Julia "Bad As She Likes" Mayer, for Mayor. Be sure to check out the other parts of this interview as they become available.


    Frank La Part Copa Vida Go 2 of 2 Sep 11, 2015

    Frank talks about his competition success, building career baristas, future expansion plans for Copa Vida, and has a few questions for us.


    Frank La of Copa Vida Go Part 1 of 2 Sep 09, 2015

    Frank talks dialing in with no scales, their espresso recipes, why you should pay attention to what 80% of your customers drink, their by-the-cup options, and the Copa Vida Go - Enjoy - Experience model.


    Equator Coffee | Alexandra LittleJohn | Part 3 of 3 Sep 06, 2015

    Alex talks about her first epic coffee experience, baristas with a 401K, career paths in coffee, her podcast Coffee Uncut, and Karl Malone.


    Equator Coffee | Alexandra LittleJohn | Part 2 of 3 Sep 01, 2015

    Alex talks about awesome baristas who don't compete, BGA level 1 &2 certification, Barista Camp and it's value, Thomas Keller, and why you should buy all the coffees.


    Julia Mayer Turns The Tables And Interviews Us! Aug 29, 2015

    We chat about about injuries, life paths and philosophies, and also coffee in this intimate peek inside of our wild minds. Julia Mayer, owner of the French Press/Castle Coffee Roasters basically flips the script and takes us on a wild ride through space and time.


    Equator Coffee | Alexandra LittleJohn | Part 1 of 3 Aug 25, 2015

    Alex reflects on the regional barista competition uproar and talks about getting involved in the SCAA, her initial interaction with Baca, and playing the Native American Flute around a crazy campfire at the BGA Camp in Santa Barbara.


    Truby & Baca Q&A Session Part 2 Aug 23, 2015

    We take a moment to answer more of your questions! We chat about our coffee crushes, touch on pressure profiling in espresso, touch on our recommendations for preparing for barista competitions, and answer the age old question: does tamping pressure?


    Brent Fortune Part 3 of 3 - Coffee at TED, Coffee Common, Mentorship Aug 19, 2015

    In our final episode with Brent Fortune he talks about serving coffee at TED, the trickle down of Specialty Coffee from the Pacific Northwest to Southern California, and being a mentor for baristas.


    Truby and Baca Answer Your Questions Aug 16, 2015

    This episode we talk about processing methods and decaffeination, then answer your questions on pressure profiling, dialing in naturally processed coffees, tamping, and why it doesn't matter which espresso machine you have. Enjoy!


    Brent Fortune - USBC Behind the Scenes Part 2 of 3 Aug 10, 2015

    Brent dives deep into the ever evolving rules and systems surrounding the USBC, being on the SCAA judges sub-committee and talks about being an advocate for the barista.


    Brent Fortune Barista Competitions Galore! Part 1 of 3 Aug 07, 2015

    USBC/WBC godfather Brent Fortune covers the history of barista competitions starting from the early 2000's to present.


    Truby and Baca Talk Espresso Brewing Philosophy and Scales Aug 03, 2015

    In this episode we forgo a guest in order to dig into espresso brewing parameters, style, philosophy, and our never ending quest for people to be able to make great coffee with no scales.


    U.S. Barista Champion Charles Babinski - Part 3 of 3 Jul 31, 2015

    In our final episode with the champ himself Charles talks about the differences in language between green buyers, roasters, and baristas, how he and Kyle approach espresso recipes and standards at G&B and Go Get Em, milk beverages being the economic backbone of a cafe, and how we don't have to give flavor descriptors in the real world.


    U.S. Barista Champion Charles Babinski - Part 2 of 3 Jul 27, 2015

    Charles talks about his training for the USBC and the World Barista Championship, working at Intelligentsia Venice, and the catalyst for starting his very own company.


    U.S. Barista Champion Charles Babinski - Part 1 of 3 Jul 22, 2015

    We sit down and chat with one of the most prolific competition baristas, and co-owner of G&B Coffee and Go Get Em Tiger in Los Angeles California: Mister Charles Babinski. Charles talks about the inception of G&B, working with Kyle Glanville, the USBC, and a little bit of his personal life. Part 1 of a 3 part series


    Ian Levine of Equator Coffee and Tea Part 2 of 2 Jul 22, 2015

    Tune in for part two of two, as Ian Levine makes his debut on the debut of Cat and Cloud's newest endeavor - the podcast full of caffeine and friendship.


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