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    Busy Blooming with Tess Barclay

    WELCOME TO WORK!! Busy Blooming is social media’s digital office where you stay on the pulse of what’s working, trending & happening on social media and the creator economy. Clock-in to the weekly meeting with Tess!

    Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

    Advertise

    Copyright: © Busy Blooming

    • Apple Podcasts
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    Latest Episodes:
    Your 3-month plan to grow on social media in Winter 2025 as a content creator Jan 20, 2025
    Show notes

    It's time to grow on social media in Winter 2025 (Jan-April) & Tess is breaking down your 3-month content strategy for your first season of content in 2025!!


    The 2025 TikTok ban is the best thing to happen to creators who want to blow-up on social media.. Dec 20, 2024
    Show notes

    Today we're unpacking the FUTURE OF SOCIAL MEDIA IN 2025!! We're diving into how ChatGPT and the TikTok ban are actually good things for influencers and content creators, the future of YouTube, SnapChat, Instagram, podcasting & TikTok and why 2025 is THE best time to grow as a creator and influencer on social media! ⋒ TIME STAMPS ⋒ 00:00 Intro 3:22 The future of influencer marketing 4:15 The future of TikTok & the ban in 2025 6:24 The future of YouTube in 2025 10:43 The future of Instagram in 2025 14:10 The future of SnapChat in 2025 16:09 How ChatGPT is affecting social media in 2025 19:15 The future of podcasting in 2025 21:38 Why this is good news for creators


    ⋒ PODCAST LINKS ⋒

    Listen on Apple: https://apple.co/3OsCVEK

    Listen on Spotify: http://bit.ly/3CHpmPo

    Listen anywhere else: pod.link/1565886767


    ⋒ FOLLOW BUSY BLOOMING ⋒

    TikTok: https://www.tiktok.com/@busybloomingg

    Instagram: https://www.instagram.com/busybloomingg/

    LinkedIn: https://www.linkedin.com/company/busy-blooming/

    Join the community: https://www.busyblooming.ca/


    ⋒ FOLLOW TESS ⋒

    Instagram: https://www.instagram.com/tessbarclay/

    TikTok: https://www.tiktok.com/@tess.barclay



    What you're going to post every week (when you're busy) to be a full-time content creator in 2025 Dec 09, 2024
    Show notes

    Today we are unpacking your NEW content calendar for 2025 of what you're going to post between Monday-Saturday on Instagram, TikTok, YouTube depending on if you're a short-form or long-form content creator including video ideas, your weekly posting structure & a framework that flows with you (& won't make you burnout!). ⋒ TIME STAMPS ⋒ 00:00 Intro 4:23 Weekly posting structure 8:29: How much content to post 12:37 Short-form weekly calendar (TikTok/Instagram) 19:52 Long-form weekly calendar (YouTube/TikTok/Instagram) 21:37 Weekly content creation checklist 24:07 Posting best practices & content creation tips


    ⋒ FOLLOW BUSY BLOOMING ⋒ TikTok: https://shorturl.at/anBO8 Instagram: shorturl.at/dhpyO LinkedIn: shorturl.at/bmpPV Join the community: https://www.busyblooming.ca/ ⋒ FOLLOW TESS ⋒ Instagram: / tessbarclay TikTok: / tess.barclay Book a 1:1 coaching: https://shorturl.at/hFOTX


    Your 9-5 job in 2025 is going to be content creation & here's how to *actually* make it a $100k business Nov 25, 2024
    Show notes

    It’s time to make social media & content creation your 9-5 and build your own business from it in 2025!! Today, Tess is breaking down her 5-step system to making a 100k+ income and salary from social media and content creation breaking down 8 income streams, how to sell coaching & courses (her approach to selling 500+ sessions!), how to land brand deals as a creator in 2025, how to build up passive income streams & of course the mindset you need along the way!


    TIME STAMPS

    00:00 Intro 5:12 How to approach income on social media 8:31 Determining your income streams 10:49 Your content strategy to build an income 16:25 The 8 income streams you can have 19:00 How to sell your coaching & courses 23:54 Digital products & physical products 24:47 Services, events, speaking & memberships 27:09 Making money as an influencer 29:34 How many followers do you need for brand deals? 31:03 How to turn gifted into paid deals 31:33 How much to charge for brand deals? 32:10 How do you get brand deals? 34:47 Adsense & creator fund 37:03 Affiliate links 37:48 Podcasting monetization tip 39:42 Build your vision

    ⋒ FOLLOW BUSY BLOOMING ⋒ TikTok: https://shorturl.at/anBO8 Instagram: shorturl.at/dhpyO LinkedIn: shorturl.at/bmpPV Join the community: https://www.busyblooming.ca/ ⋒ FOLLOW TESS ⋒ Instagram: https://www.instagram.com/tessbarclay/ TikTok: https://www.tiktok.com/@tess.barclay Book a 1:1 coaching: https://shorturl.at/hFOTX


    You're hitting 100k on social media in 2025...but your mindset is keeping you broke with 0 followers Nov 18, 2024
    Show notes

    It's time to enter your 100K SEASON!! Today we're kicking off a new series where we will be deep diving into how to build a 100k following, income & brand on social media in 2025! Today, we're kicking the series off unpacking your new 100k MINDSET & 10 mindsets you need to break-up with if you want to grow on social media & grow you business and brand to 6-figures and become the most elevated version of YOU & your content!!
    ⋒ TIME STAMPS ⋒ 00:00 Intro 5:53 Who is the 100k version of you & your brand? 10:54 Partnership with yourself, self-sabotaging & opinions 12:55 People pleasing is ruining your goals & content 16:35 Forget the algorithm & be more self-critical 23:05 The secret to thrive & not survive in hustle culture 28:35 Stop doing the same sh*t every day, month & year 32:11 Your goals & dream life will cost you your direction 34:33 The secret to enjoying the journey & being content 37:38 Abundance mindset is the hack to success on social media


    ⋒ FOLLOW BUSY BLOOMING ⋒ TikTok: https://shorturl.at/anBO8 Instagram: shorturl.at/dhpyO LinkedIn: shorturl.at/bmpPV Join the community: https://www.busyblooming.ca/ ⋒ FOLLOW TESS ⋒ Instagram: / tessbarclay TikTok: / tess.barclay Book a 1:1 coaching: https://shorturl.at/hFOTX


    Fall 2024 is your comeback season as a content creator: Fall 2024 Content Strategy Sep 21, 2024
    Show notes

    FALL 2024 IS YOUR COMEBACK SEASON AS A CONTENT CREATOR!! 👏 Today, Tess Barclay is giving you your Fall 2024 content strategy on how to grow as a content creator and influencer on social media in 3 months! She's unpacking your new mindset for the fall, how to pick a new theme/era, branding elements for your content, content pillars, content ideas & more!
    Content brand builder workbook: https://www.busyblooming.ca/shop (Use code: YOUTUBE for 30% off everything)
    TIME STAMPS
    00:00 Intro
    3:51 Mindset reset for Fall
    7:52 Defining your new theme/era
    12:05 Content pillars, brand & content strategy
    20:49 What to do & not to do in your content
    24:09 Content ideas
    ⋒ FOLLOW BUSY BLOOMING ⋒
    TikTok: https://shorturl.at/anBO8
    Instagram: shorturl.at/dhpyO
    LinkedIn: shorturl.at/bmpPV
    Join the community: https://www.busyblooming.ca/


    You’re not too busy to be a content creator in 2024 ft. Noam Raiter Aug 01, 2024
    Show notes

    Tess Barclay sits down with Noam Raiter to talk all things balancing content creation with a busy lifestyle! Including work-life balance, growth tips for TikTok and Instagram, creating content in an easier way & more!


    Building a multi-million dollar beauty brand ft. Three Ships Beauty Founders Laura and Connie Jul 03, 2024
    Show notes

    Tess Barclay sits down with Three Ships Beauty founders, Laura and Connie about their journey building a multi-million dollar beauty brand in their 20s - from their advice with finding a co-founder, navigating mental health, the world of social media, mistakes they've made and more! If you're an entrepeneur building your business, it's time to get your notebooks and pens out to learn from Laura and Connie about how you can build your business and brand!
    Follow Three Ships Beauty

    • Shop Three Ships Beauty: https://www.threeshipsbeauty.ca/
      • Use code: BUSYBLOOMING20 until July 15 for 20% off
    • Follow Three Ships Beauty on Instagram: https://www.instagram.com/threeshipsbeauty

    Their Origin Story
    Founded by chemical engineer Laura Burget and business school grad Connie Lo (both 23 years old at the time), Three Ships Beauty was made with a mission to make high quality, natural skincare accessible to everyone. Frustrated by the high costs of natural skincare products that actually worked, Burget and Lo scraped together $4,000 to build a better skincare solution.
    On nights and weekends, in addition to their full time jobs, they combined their efforts and expertise and began making all-natural formulations in Lo’s apartment. Burget and Lo knew that many people were priced out of the all-natural beauty scene who wanted desperately to be part of it, and they made a pact to keep each of their products accessibly priced under $40.

    Stop wasting your time with bad social media advice if you want to grow as a content creator in 2024 May 31, 2024
    Show notes

    It's time to stop wasting ALL your time on hashtags, trending sounds, posting 3x per day and more and we're diving in to how to actually create good content on social media as a content creator and what matters for growth! Tess Barclay is diving in to how to actually use hashtags, captions, etc. but more importantly how the Instagram and TikTok algorithm works, reasons your content might not be performing, how to create good content and more!
    TIME STAMPS
    00:00 Intro
    1:56 How the TikTok & Instagram algorithm work
    9:31 3 reasons you're not getting views
    15:27 How to create better content and grow
    22:34 How to use hashtags, captions, trending sounds


    You're going to be a full-time content creator in 3 months & here's how you're going to do it.. May 23, 2024
    Show notes

    It's time to FINALLY enter your full-time content creator and full-time influencer ERA! Tess has worked with 500+ creators and in influencer marketing and corporate marketing for 8+ years and is breaking down the 5-step content strategy so you can build a BIG brand and business on social media in 2024!
    TIME STAMPS:
    00:00 Intro
    1:30 Building your blue-sky scenario
    9:53 Building your brand on social media
    13:44 Your content plan for 3 months
    22:03 How to build community
    24:24 Your new mindset as a creator


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