Business English Vocabulary :: Video Vocab

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VV 55 – English for Marketing: Product Management Feb 04, 2018

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In this lesson Video Vocab, we’ll look at business English vocabulary related to product management.

In many companies, product managers help promote a product. Companies do market analysis as well as competitive research in order to develop a business case for a product. A product roadmap lays out the plan for developing a product, including the go-to-market strategy and the product launch.

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VV 54 – Technical English: Artificial Intelligence Sep 19, 2017

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In this lesson, we’ll look at business English vocabulary related to artificial intelligence or AI.

Artificial intelligence includes machine learning, which may rely on neural nets for deep learning and use complex algorithms. AI also includes autonomous applications and machines such as bots, which use natural language processing for interaction.

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VV 53 – English Vocabulary for Agile Project Management May 02, 2017

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In this lesson, we’ll look at business English vocabulary related to agile project management and the scrum framework of product development.

Scrum involves working in sprints, or short cycles, to develop a product rapidly. Key roles in scrum include the scrum master along with the product owner, as well as product teams, which create the product by working through the sprint backlog.

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Financial English: Company Finance and Startups (1) Jan 23, 2017

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In this financial English vocabulary lesson, we’ll look at business English vocabulary related to company financing.

Companies may seek ongoing funding through debt financing, or loans, which require collateral. Or they may use factoring and lines of credit to access cash quickly. Other sources of funds include crowdfunding and public offerings, in which a company sells shares.

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VV 51 – Financial English: Company Finance and Startups (1) Jan 18, 2017

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In this Financial English vocabulary lesson, you can learn business English vocabulary related to company financing.

All companies need to raise capital to begin operations. These startup companies may choose to bootstrap the company using personal funding to provide seed capital for the early stages. Or they may seek out angel investors and venture capital by offering equity in rounds of financing called series A, B and C. They may also seek out strategic investors for extra capital and advice.

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VV 50 – Intellectual Property and Copyright Law 2 Jun 19, 2016

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In this lesson we’ll learn legal English vocabulary related to copyright. Copyrighted works are created by authors, who receive royalties for the use of their work. Copyright exists for a specific term, and may be assigned to others. Limits to copyright include works in the public domain as well as fair use. We’ll also look at ideas like copyright infringement and piracy.

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VV 49 – Legal English: Intellectual Property Law 1 Jun 09, 2016

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In this lesson we’ll look at vocabulary related to intellectual property, or IP. Intellectual property includes patents, as well as trademarks and trade secrets. IP may be licensed to others, but it still belongs to the rights holder. We’ll cover activities such as counterfeiting, as well as reverse engineering. And finally, we’ll look at designation of origin.

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VV 48 – English Vocabulary for Manufacturing 2 Jun 05, 2016

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In this Business English vocabulary lesson, we’ll look at English vocabulary related to the manufacturing process. This includes research and development, or R&D, as well as making prototypes. Next we’ll look at different approaches to manufacturing, including lean manufacturing, total quality management, or TQM, and Six Sigma. And most manufacturers follow a set of standards called ISO, especially ISO 9001 and ISO14001. Finally, we’ll look at a variety of manufacturing processes, such as machining, molding and extruding.

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VV 47 – English Vocabulary for Manufacturing 1 Jun 05, 2016

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In this Business English vocabulary lesson, we’ll look at English vocabulary related to manufacturing. Companies manufacture goods in plants, or factories, where they put together raw materials or various parts and components into a final product. We’ll cover ideas such as fabrication, as well as the assembly line, where goods are assembled. Manufacturers rely on quality control, or QC, to ensure the quality of their finished goods.

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VV 46 – The 4 Ps of the Marketing Mix (Part 2) Feb 29, 2016

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In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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