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Skills 360 - Developing a Persuasive Approach in Business 2 — **Skills 360 – Developing a Persuasive Approach (2)** Oct 12, 2025
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Welcome back to the Business English Skills 360 podcast as we continue our look at how to develop a persuasive approach in business.

To be persuasive in business, you need more than facts and logic, and you must also connect emotionally. People make decisions with both their minds and their hearts, so showing warmth and friendliness helps make them more open to your ideas.

You don’t need to be overly social; simply showing empathy and genuine interest in others is enough. Asking questions not only builds rapport but also gives you insight into what motivates people, allowing you to adapt your approach.

Emotions play a key role in persuasion. You can appeal to fear (“sales may drop if we don’t act”), hope (“this plan will give us our weekends back”), or pride (“this will make us leaders in our field”). Another powerful emotion is belonging – people want to feel part of a group or shared vision. You can use this by framing your message around teamwork or industry trends (“the whole industry is moving this way”).

A couple of useful techniques are contrasting and hyperbole. Contrasting means presenting two choices where one clearly supports your message. Adding hyperbole, or deliberate exaggeration, can also make your message more memorable (“this could be the most important decision in our company’s history”).

Persuasion isn’t purely an exercise in logic. It’s not just people’s minds that you need to consider, but also their hearts. That’s why we try to make a connection with them emotionally, or personally. We try to learn about them so we can adapt our approach. We appeal to a broad range of their emotions. And we use techniques like contrast and hyperbole to ramp up the impact of our ideas.
**Members: Lesson Module | Quiz & Vocab | PDF Transcript**
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Skills 360 - Developing a Persuasive Approach 1 — **Skills 360 – Developing a Persuasive Approach (1)** Sep 28, 2025
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Welcome back to the Business English Skills 360 podcast as we look at how to develop a persuasive approach in business.

Persuasion is one of the most valuable skills in business, enabling professionals to influence decisions, gain support, and advance ideas. But effective persuasion is not about slick talk or manipulation – it relies on sincerity and well-chosen techniques.

Sincerity is the foundation. People are persuaded when they believe you genuinely believe what you are saying. If your audience senses dishonesty or hidden motives, trust quickly erodes. To demonstrate sincerity, share how you came to believe in your idea. For example, acknowledge initial doubts and explain what changed your perspective. Transparency also plays a major role. If you stand to benefit personally, acknowledge it openly while emphasizing broader benefits. This honesty builds trust and credibility.

Once sincerity is established, persuasion comes down to tailoring your approach to your audience. Logical thinkers respond to structured reasoning, such as outlining clear criteria for a plan. Others may be more influenced by authority or social proof, in which case citing respected figures or supporters can be effective. The key is to understand what motivates the people you are trying to influence.

Beyond adapting to individual mindsets, several techniques are broadly effective. Repetition reinforces ideas and makes them more memorable. For example, emphasizing a chain of cause and effect – like lowering costs leading to stronger growth – creates impact. Rhetorical questions are another powerful tool, framing choices in a way that guides the audience toward your conclusion without directly telling them what to think.

In short, successful persuasion blends sincerity with strategy. Believe in your message, be transparent about your motives, and then apply techniques that resonate with your audience. With this balance of trust and skill, you can significantly enhance your ability to persuade in business.
**Members: Lesson Module | Quiz & Vocab | PDF Transcript**
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BEP 417 LESSON - English for Accounting: Audits 2 — **BEP 417 – English for Accounting: Discussing an Audit (2)** Sep 14, 2025
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Welcome back to Business English Pod for today’s lesson, the second part of our financial English series on discussing an audit.

Money is the language of business, and audits are one way companies prove they can be trusted with it. Audits check whether financial records are accurate and reliable. They help investors, managers, and the public see that the numbers tell the truth about the organization’s money.

If you’ve ever been a part of a discussion about an audit, you’ll know that there’s a lot of specialized language in the world of finance. And some of this language is what we call collocations, or natural combinations of words. We use collocations all the time. In fact, we store a collocation in our memory as one unit, rather than individual words.

Maybe you’ve noticed a few collocations I’ve already used. Earlier, I said “financial records,” which are the documents related to a company’s finances. I also said “to tell the truth,” which is a verb plus noun, showing that collocations include combinations of different types of words. And if you learn these combinations, you can both understand better and sound more fluent.

In today’s dialog, we’ll hear a conversation between Ray and Elaine, who work for an international company that has just gone through an audit. Ray is the CFO, or Chief Financial Officer, and Elaine is the CEO. In their conversation about the audit results, they use many collocations. We’ll explain these collocations later in the debrief.

**Listening Questions**

1. Ray says that the “audit findings” revealed a gap. What financial process is this gap related to?
2. What question does Elaine ask about reporting?
3. What does Ray suggest rolling out this quarter to improve procedures?
**Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module**
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BEP 416 LESSON - English for Accounting: Discussing an Audit 1 — **BEP 416 – English for Accounting: Discussing an Audit (1)** Aug 31, 2025
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Welcome back to Business English Pod for today’s lesson, the first in a two-part series on financial English for discussing an audit.

Financial audits have a way of increasing stress within a company. Suddenly everyone’s paying attention as reports get checked, numbers are reviewed, and details that seemed minor yesterday become urgent today. Audits can feel intense, but they are a critical part of good business practice.

Like many other financial processes, the world of audits has its own language or vocabulary. And much of this language comes in the form of “collocations.” Collocations are words that go together naturally. They are combinations of words that we learn as a group, rather than individually.

For example, a minute ago I said “everyone suddenly pays attention.” We always use that verb “pay” with the noun “attention.” It’s a strong collocation. That expression includes a verb and a noun, but collocations can feature any word forms. “For example” is a collocation that has a preposition and a noun, for example.

In today’s dialog, we’ll hear a conversation between Ray and Marcia. Ray is the Chief Financial Officer for an international company. Marcia is an auditor with an accounting firm hired to do an audit of Ray’s company. During their conversation about the upcoming audit, Ray and Marcia use many English collocations. We’ll explain these collocations later in the debrief.

**Listening Questions**

1. What does Ray hope to do in the week following the 15th of the month?
2. What does Marcia want to “walk through,” or review, with Ray?
3. Ray asks about something that is a hot topic, in Marcia’s opinion. What does he ask about?
**Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module**
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Business English News 60 - Tariffs — **Business English News 60 – Tariffs: Rewiring Global Trade** Aug 17, 2025
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In this Business English News lesson on the effects of tariffs on global trade, we look at business English vocabulary related to the global supply chain and economics.

With his recent moves, Donald Trump has plunged the global economy into a new era of mercantile competition. He slapped tariffs on numerous trading partners even as he finalized new deals with others, such as Japan and the EU. The US president’s executive order last month announcing the tariffs said they were designed to reduce America’s trade deficit. As the Washington Post reports:

Since returning to office, Trump has raised US tariffs to their highest level since the 1930s, with an average rate of about 17% on nearly 45% of all imports. New 25% tariffs have been announced on India, with 50% on Brazil and copper imports. Although the administration has signed framework deals with key partners such as the EU and Japan, analysts warn these agreements remain fragile and insufficient to offset rising input costs and legal challenges.

The consequences of these sweeping tariff increases are being felt deep within the mechanics of global trade. As costs rise and agreements remain uncertain, businesses are struggling to maintain operational stability. Nowhere is this more evident than in global supply chains.
**Free Resources: PDF Transcript | Quizzes | Lesson Module**
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BEP 45c - English for Socializing: Keeping a Conversation Going — **BEP 45c – Socializing: Keeping a Conversation Going** Jul 27, 2025
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Welcome back to Business English Pod for today’s lesson on how to keep a conversation going while socializing at work.

Some people are natural talkers. They seem to be able to start conversations, and maintain conversations, so easily. You might think this is an ability people are born with. Either you have it or you don’t. Either you have a social personality, or you don’t. But conversation is actually a skill.

And if conversation is a skill, then you can develop it through practice. In our last lesson, we practiced starting a conversation with someone. Once you’ve got the conversation started, it sure is uncomfortable if you don’t know how to keep it going. So we need a different set of skills and language to maintain the flow of conversation.

One thing you might do in this situation is direct the conversation or change the topic. And to keep the other person engaged, you’ll want to show interest and comment on what they’re saying. That makes them feel good and want to keep the conversation going. Showing interest often means asking follow-up questions and showing empathy or personal care or attention.

In this lesson, we’re going to go back to the first dialog we heard in the previous lesson, which featured Penny and George. Penny and George work for an international company called Multi-Fresh, which is hosting a conference for its employees. We’ll hear how Penny develops her conversation with George.

**Listening Questions**

1. What is the word or topic that Penny uses to change the topic of conversation?
2. What experience of George’s does Penny show interest in?
3. How does Penny react when George tells her about how difficult his experience was?
**Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module**
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BEP 44c - English for Socializing: Starting a Conversation — **BEP 44c – Socializing: Starting a Conversation in English** Jul 06, 2025
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Welcome back to Business English Pod for today’s lesson on how to start a conversation while socializing at work.

For many people, starting a conversation with someone can be a huge challenge. And it doesn’t get any easier when you’re doing this in another language! But it is one of the most important skills for building professional connections. A simple chat at a conference or event can lead to new opportunities, ideas, or contacts helpful for your career.

Learning to network confidently will help you feel more comfortable and prepared in professional and social situations. So what are some of the things you should think about? Well, you might start by introducing yourself, especially to someone you recognize but haven’t met in person before. You might also use questions to break the ice and start a conversation on a simple and safe topic.

Informal conversations can be tricky. For one thing, you need to know how to handle a situation where you forget someone’s name. You also need to be able to find ways to keep a conversation going and, when the situation calls for it, end it politely.

In this lesson, we’ll hear two dialogs that take place at an HR conference for an international company called Multi-Fresh. In the first dialog, we’ll hear Penny strike up a conversation with George. In the second dialog, Pat tries to strike up a conversation with George.

**Listening Questions**

1. What information does Penny give when she introduces herself to George?
2. What topic does Penny mention to get the conversation started?
3. What excuse does George give for finishing his conversation with Pat?
**Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module**
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BEP 43c - Meeting English: Managing a Meeting — **BEP 43c – Meeting English: Managing the Discussion** Jun 22, 2025
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Welcome back to Business English Pod for today’s lesson on how to manage the discussion during a meeting in English.

Bad meetings can waste time and leave everyone confused. But a well-run meeting can help create new ideas, solve problems, and move a project forward. Running a great meeting is about more than just following an agenda. It means guiding the conversation effectively.

If you’re running formal meetings as a manager or team leader, this skill is essential. But even if just you’re a team member who wants to make sure your team has good discussions, it’s good to understand what’s behind running a meeting. And you never know when it might be your job to facilitate.

Good meeting management often means keeping the discussion focused and inviting different viewpoints or opinions. It also means widening the discussion, moving to a new agenda item, and checking for agreement.

In this lesson, we’ll rejoin a meeting about budget cuts at an international shipping company. Martin, the General Manager, is facilitating the meeting. We’ll also hear Sandra, Sam, and David, three employees in the meeting.

**Listening Questions**

1. How does Martin respond to Sam’s comment about pizza?
2. What does Martin say once they have finished talking about the outsourcing issue?
3. At the end of the conversation, what question does Martin ask everyone if they agree on?
**Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module**
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BEP 42c - Meeting in English: Starting a Meeting — **BEP 42c – Meeting in English: Starting a Meeting** Jun 08, 2025
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Welcome back to Business English Pod for today’s lesson on how to start a meeting in English.

Many jobs require us to spend a lot of time in meetings. Sometimes we might think there are too many meetings. In part, we might feel this way because a lot of meetings aren’t run very well or facilitated effectively.

There’s a good chance that you will have to run meetings some day, if you don’t already. You have a chance to make sure those meetings are effective by running the meeting well. Fortunately, running a meeting involves skills that you can learn.

Today we’ll focus on starting a meeting, which begins with getting people’s attention and acknowledging them. Next, you might clearly state the purpose or goals of the meeting before reviewing the agenda with everyone. Then you may invite someone to begin speaking about the first item on the agenda.

In this lesson, we’ll hear the start of a meeting about budget cuts at an international shipping company. The meeting is being led by Martin, the General Manager. We’ll also hear Sandra, David, and Sam, employees who are attending the meeting.

**Listening Questions**

1. What does Martin apologize for as he is acknowledging the meeting attendees?
2. What does Martin say is the objective of the meeting?
3. What does Martin invite Sandra to do at the end of the conversation?
**Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module**
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Skills 360 LESSON - Collaboration 2 — **Skills 360 – Fostering a Culture of Collaboration (2)** May 25, 2025
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Welcome back to the Business English Skills 360 podcast as we look at how to build a collaborative workplace culture.

Even in the most competitive companies, collaboration is key to success. In our last lesson, we looked at the benefits of collaboration, like innovation and employee engagement. Now we’ll look at the systems and approaches to make it happen.

Collaboration starts with leadership. Leaders need to focus on “we,” not “I.” That means trusting their teams, being open about goals and challenges, and involving others in decisions. When teams feel trusted and included, they’re more likely to work together.

Communication is key too – and it changes when you give up control. It’s no longer just about giving clear instructions. It’s about listening, understanding different ideas, and building consensus. That takes more time and effort, which means teams need some flexibility in their schedules.

Collaboration also needs structure. Cross-functional teams, shared roles, and communities of practice all help break down silos. And digital tools like Slack or project management platforms make it easier to share work and ideas.

Of course, not every decision has to be made as a group. Some are simple or urgent. And when trust is low, it may be best to focus on rebuilding that first.

But if you want the real benefits of collaboration, you need to create the right environment: one built on trust, open communication, and the systems to support teamwork.
**Members: Lesson Module | Quiz & Vocab | PDF Transcript**
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Skills 360 – Fostering a Culture of Collaboration (1) May 11, 2025

Learn how to foster a culture of collaboration in the workplace.

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BEP 415 – Purchasing 6: Managing Purchase Orders Apr 27, 2025

Learn how to manage contracts and purchase orders as part of the purchasing process.

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BEP 414 – Purchasing 5: Evaluating Vendor Proposals Apr 13, 2025

Learn English for purchasing in this lesson that looks at evaluating proposals from vendors.

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BEP 41c – Interview English: First-Round Job Interviews (2) Mar 30, 2025

Learn key skills for first-round job interviews.

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BEP 40c – Interview English: First-Round Job Interviews (1) Mar 16, 2025

Learn Interview English skills for first-round job interviews.

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Business English News 59 – DeepSeek Mar 02, 2025

Learn business English vocabulary related to technology in this lesson on DeepSeek.

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BEP 413 – Business English Idioms about Technology (2) Feb 16, 2025

Learn English idioms related to technology.

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BEP 412 – Business English Idioms about Technology (1) Feb 02, 2025

Learn business English idioms related to technology and IT.

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Skills 360 – Advanced Interview Skills for Effective Hiring (2) Jan 19, 2025

Learn advanced interview skills for hiring the best people.

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Skills 360 – Advanced Interview Skills for Effective Hiring (1) Jan 05, 2025

Learn advanced interview skills for hiring the right people.

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BEP 39c – English for Project Management: Reporting on Progress Dec 08, 2024

Learn project management English in this lesson on reporting on progress of a project.

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BEP 411 – Mergers: Discussing an Integration Plan (2) Nov 24, 2024

Learn how discuss different aspects of integrating the operations of two companies.

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BEP 410 – Mergers: Discussing an Integration Plan (1) Nov 10, 2024

Learn how to discuss the integration of two companies during a merger.

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Business English News 58 – HR: Hiring Trends Oct 20, 2024

Learn vocabulary related to HR and recent trends in hiring practices.

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BEP 37c – English for Presentations: Questions and Answers (2) Oct 06, 2024

Learn English for presentations and how to answer questions at the end of a presentation.

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BEP 36c – English for Presentations: Questions and Answers (1) Sep 22, 2024

Learn how to deal with the question and answer session at the end of a presentation.

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Skills 360 – Problem-Solving 2: The Problem-Solving Process Sep 08, 2024

Learn how to solve problems using a 5-step approach.

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Skills 360 – Problem-Solving 1: Developing the Right Skills Aug 25, 2024

Learn essential problem-solving skills.

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BEN 57 – Robots: Back to the Future Jul 28, 2024

Learn business English vocabulary for discussing robotics and tech.

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BEP 409 – Quality Control 2: Customer Service Jul 07, 2024

Learn English collocations related to quality control, particularly the service aspect.

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BEP 408 – Quality Control 1: Manufacturing Jun 23, 2024

Learn English collocations for discussing quality control in the manufacturing process.

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Skills 360 – How to Overcome Cognitive Bias Jun 09, 2024

Learn how to overcome the cognitive biases that may impact decision-making.

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Skills 360 – What is Cognitive Bias? May 26, 2024

In this Skills 360 lessons we look at cognitive bias.

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BEP 35c – English Meetings: Clarifying What Was Meant May 12, 2024

Learn how to clarify the meaning of what someone says.

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BEP 407 – Financial English 5: Comparing Opportunities Apr 28, 2024

Learn English for finance in this lesson on comparing investment opportunities with a client.

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BEP 406 – Financial English 4: Pitching a New Opportunity Apr 14, 2024

Learn financial English in this Business English lesson on pitching an investment opportunity to a client.

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Business English News 56 – Deglobalization Apr 01, 2024

In this Business English News lesson on the trend toward deglobalization, we look at business English vocabulary related to economics and global trade. The past few years have been a very interesting time for the world economy. A pandemic has exposed the vulnerabilities of global supply chains. Geopolitical tensions around the world have intensified, stoking […]

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BEP 34c – Clarifying and Confirming What Was Said Mar 17, 2024

Learn how to clarify and confirm what was said during a conversation.

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Skills 360 – What is DEI: Diversity, Equity and Inclusion Mar 03, 2024

Learn about the impact and implications of DEI - or diversity, equity, and inclusion - on the workplace.

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Skills 360 – What is ESG: Environmental, Social and Governance Feb 18, 2024

Learn what ESG is all about as we look at environmental, social and governance concerns.

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BEP 405 – English Idioms about Animals (2) Feb 04, 2024

Learn English idioms related to animals.

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BEP 404 – English Idioms about Animals (1) Jan 21, 2024

Learn English idioms related to animals.

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Business English News 55 – 2024 Global Economic Outlook Jan 07, 2024

In this Business English News lesson, we look at business English vocabulary related to the economy and finance and the global economic outlook for 2024.

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BEP 33c – English Presentation: Summarizing and Call to Action Dec 10, 2023

Learn how to finish a presentation in English with a summary and a call to action.

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BEP 403 – Recruiting 2: Developing the Job Description Nov 26, 2023

Learn English for HR and how to develop a job description.

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BEP 402 – Recruiting 1: Identifying Needs Nov 12, 2023

Learn English for HR in this lessons on recruiting and identifying needs.

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Skills 360 – Managing Up 2: How to Manage Up Oct 29, 2023

Learn how to manage up and develop a better relationship with your boss.

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Skills 360 – Managing Up 1: Working with your Boss Oct 08, 2023

In this Business English Skills 360 lesson, we look at English for management and how to manage up by developing a new relationship with your boss.

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BEP 401 – Socializing at Work 2: Deepening the Conversation Sep 24, 2023

Learn English for socializing with colleagues in this lesson on how to deepen the conversation.

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BEP 400 – Socializing with Colleagues 1: Meeting New People Sep 10, 2023

Learn English for socializing with colleagues that you are meeting for the first time.

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BEP 31c – English for Meetings: Responding to Suggestions Aug 27, 2023

Learn how to respond positively and negatively to suggestions in this English for meetings lesson.

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Business English News 54 – Tech Takeovers Aug 01, 2023

Learn business English vocabulary related to takeovers and finance.

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BEP 30c – English for Meetings: Making Suggestions Jul 16, 2023

In this lesson we look at how to make suggestions in English.

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BEP 399 – English for Sales: Financial Services (3) Jul 02, 2023

Learn English for finance and how to sell financial services.

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BEP 398 – English for Sales: Financial Services (2) Jun 19, 2023

Learn financial English vocabulary and sales skills.

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BEP 397 – English for Sales: Financial Services (1) Jun 04, 2023

Learn English for sales and how to sell financial services.

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Business English News 53 – TikTok May 16, 2023

Learn vocabulary related to technology in this lesson on TikTok.

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BEP 29c – Meetings in English: How to Disagree May 01, 2023

Learn how to disagree in meetings in English.

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BEP 396 – Strategic Decision-Making (2) Apr 16, 2023

Learn business English for discussing strategy and making strategic decisions.

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BEP 395 – Strategic Decision-Making (1) Mar 26, 2023

Learn business English for discussing strategy and making strategic decisions.

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