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    Podcasting

    Build A Big Podcast (old) – The Marketing Podcast For Podcasters

    Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Small Audience = Big Podcast (Big Podcast Insider - Issue 65) Mar 05, 2022
    Show notes

    This is the audio companion to Issue 65 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Shorter = Better? In this case, yes.
    • Podcast Editing Challange
    • Want More Podcast Subscribers? You need a good "landing page."
    • 7 Ways to Niche Down (and Level-Up) Your Podcast
    • Make your podcast artwork stand out with this free tool
    • Never run out of podcast episode ideas!
    • Shopify vs. Amazon – A Lesson for Podcasters
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Why Podcasters Should Stop Doing Video Interviews (Big Podcast Insider - Issue 64) Feb 23, 2022
    Show notes

    This is the audio companion to Issue 64 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Why Podcasters Should Stop Doing Video Interviews
    • 0 to 34,000 Follows on Twitter (in 10 Months)
    • 9 Most Common Website (and Podcast) Mistakes
    • What Would The Satanic Temple Do?
    • Stream Your Podcast Everywhere (Almost)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Simple = Better Feb 21, 2022
    Show notes

    It's very common to add more to your business as it grows. And for podcasters, that often means adding more podcasts.

    On one hand, "more episodes" is an easy way to grow your audience. There's a famous quote from a well-known podcaster that says, "If you want to double your downloads, double the episodes you release."

    Yeah, that might work for "downloads." But does it work for impact? Does it work for the money you make? Does it work for your level of happiness?

    More thoughts on this episode ...

    Related:
    • A Simple Plan for Low-Budget Podcasting
    • Simple Equipment = Big Sound (And Impact)
    Links To Things I Talk About:
    • Six-Figure Musician
    The Podcast Success Formula (Big Podcast Insider - Issue 63) Feb 15, 2022
    Show notes

    This is the audio companion to Issue 63 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Your Podcast Success Formula
    • Why People Love Valentine's Day (It has nothing to do with chocolate ...)
    • 15 Marketing Trends to Try in 2022
    • Interview Mastery Summit
    • Are You Copying Other Podcasters? (Be honest ...)
    • A $49 Microphone That Kicks Ass!
    • "Zombie Subscribers" (and How to Bring Them Back to Life ...)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Podcasting Lesson from a Evangelical Circus Clown Feb 12, 2022
    Show notes

    How The Satanic Temple is spreading its message is a great lesson for podcasters as is the recent "book burning" event hosted by a Christian church in Tennessee.

    Related:
    • 5 Podcast Marketing Lessons From a Baptist Church
    • Faith-Based Podcasting – Lessons For Secular Podcasters (And Vice Versa)
    Links To Things I Talk About:
    • The Satanic Temple
    Spotify's Podcast Problem (and Opportunity) (Big Podcast Insider - Issue 62) Feb 07, 2022
    Show notes

    This is the audio companion to Issue 62 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Spotify's Podcast Problem (and Opportunity)
    • Steal These Marketing Ideas to Grow Your Podcast
    • Setting Up the RIGHT Welcome Email
    • Castopod – Your Free & Open-Source Podcast Host
    • How to Run Your Podcast
    • How to Turn Listeners Into Paying Customers
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    What Would The Satanic Temple Do? Feb 01, 2022
    Show notes

    As far as I know, The Satanic Temple doesn't have a podcast. Still this organization, like Christian churches, is doing something that you should be doing on your podcast.

    Links To Things I Talk About:
    • The Satanic Temple
    Where the Podcast Money Is ... (Big Podcast Insider - Issue 61) Jan 31, 2022
    Show notes

    This is the audio companion to Issue 61 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Where the Podcast Money Is ...
    • Podca$h is Giving $100,000 to Upcoming Podcasters
    • On Air Fest – Podcast Submissions Wanted!
    • Amazon Buys Exclusive Rights to My Favorite Murder Podcast
    • Looking for Podcast Sponsors? Try this "Top 100" List ...
    • Inside Spotify HQ – 10 "Podcast Studio" Photos
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    KCRW "Radio Race" Experience (and Lessons) w/ Shrikant Joshi Jan 30, 2022
    Show notes

    A few episodes ago, I talked about my experience with KCRW's Radio Race, a 24-hour "contest" where participants produce four-minute radio segments based on the same brief.

    In this episode, I talk with Shrikant Joshi, who produced one the contest's finalists, Want to Be My Neighbor?.

    This episode goes deep into Shikant's Radio Race experience as well as his broadcasting history. If you're interested in how to tell better stories on your podcast or want to get involved with broadcast radio, listen up!

    Topics:
    • American radio vs. Indian radio
    • Broadcasting to 65,000,000 people
    • Going from radio to podcasting
    • Finding the story for your podcast episode
    • Working with very tight deadlines
    • Interviewing people across multiple time zones
    • Options for doing remote interviews
    • Ethics in interviewing
    • Using music in podcasts
    • Hot mics and embarassing on-air moments
    Links To Things We Talk About:
    • KCRW's Radio Race
    • Shrikant Joshi
    How to Crack YouTube (Big Podcast Insider - Issue 60) Jan 25, 2022
    Show notes

    This is the audio companion to Issue 60 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Let's Get Real About Podcasting Gear
    • How to Crack the YouTube Algorithm
    • Hot Docs Podcast Festival
    • Neon Hum's Podcast Editors' Bootcamp
    • An Episode Idea Generator?
    • How to Build Podcast Leverage
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
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