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Big Podcast Playbook – Grow Your Podcast. Build Your Audience. — Podcasting
Big Podcast Playbook – Grow Your Podcast. Build Your Audience.

Want more listeners, better engagement, and real revenue? Each episode gives concise, actionable playbooks for podcast growth, marketing, and monetization. Get step‑by‑step tactics you can implement today.

Latest Episodes:

The "Pod Decks" Switcheroo - Part 2 (w/ Larry Roberts) Aug 19, 2020
Show notes

On the previous episode, I talked about Pod Decks (and used them) with Dave Jackson from School Of Podcasting.

I like the idea of Pod Decks, so on this episode, I asked the same Pod Decks questions to Larry Roberts from Readily Random just to see what would happen and also to get a second opinion on the value of using Pod Decks as a podcasting tool.

SPOILER ALERT: Pod Decks is a cool system that has a lot of flexibility and will allow you to go places with your interviewing that you probably wouldn't go otherwise. Pod Decks alone won't make you a better interviewer, that's something that only happens from spending time behind the mic, but it's a fun tool that will help you create some great episodes of your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

The "Pod Decks" Switcheroo - Part 2 (w/ Larry Roberts) Aug 19, 2020
Show notes

On the previous episode, I talked about Pod Decks (and used them) with Dave Jackson from School Of Podcasting.

I like the idea of Pod Decks, so on this episode, I asked the same Pod Decks questions to Larry Roberts from Readily Random just to see what would happen and also to get a second opinion on the value of using Pod Decks as a podcasting tool.

SPOILER ALERT: Pod Decks is a cool system that has a lot of flexibility and will allow you to go places with your interviewing that you probably wouldn't go otherwise. Pod Decks alone won't make you a better interviewer, that's something that only happens from spending time behind the mic, but it's a fun tool that will help you create some great episodes of your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

The "Pod Decks" Switcheroo - Part 1 (w/ Dave Jackson) Aug 18, 2020
Show notes

I talked about Pod Decks on the previous episode.

Here's what it says when you go to the Pod Decks website:

I created Pod Decks to be a tool for any podcaster whether you are just starting out or a pro-podcaster to help grow you audience, have deeper conversations, and set yourself apart from all the other interview podcasts online.

Sounds good, right?

On this episode, I put Pod Decks to the test with Dave Jackson from School Of Podcasting.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

The "Pod Decks" Switcheroo - Part 1 (w/ Dave Jackson) Aug 18, 2020
Show notes

I talked about Pod Decks on the previous episode.

Here's what it says when you go to the Pod Decks website:

I created Pod Decks to be a tool for any podcaster whether you are just starting out or a pro-podcaster to help grow you audience, have deeper conversations, and set yourself apart from all the other interview podcasts online.

Sounds good, right?

On this episode, I put Pod Decks to the test with Dave Jackson from School Of Podcasting.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

3 Easy "Tricks" To Do Better Podcast Interviews Aug 17, 2020
Show notes

I done hundreds of podcast and radio interviews. Some have been great and some not-so-great...

In this episode, I share three "tricks" that will help you instantly become a better interviewer. I also talk about a product for podcasters, Pod Decks, designed to help you ask better questions.

On the new two episodes, I'll be putting Pod Decks to the test. To make sure you don't miss this, subscribe to Build A Big Podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

3 Easy "Tricks" To Do Better Podcast Interviews Aug 17, 2020
Show notes

I done hundreds of podcast and radio interviews. Some have been great and some not-so-great...

In this episode, I share three "tricks" that will help you instantly become a better interviewer. I also talk about a product for podcasters, Pod Decks, designed to help you ask better questions.

On the new two episodes, I'll be putting Pod Decks to the test. To make sure you don't miss this, subscribe to Build A Big Podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

How To Make People Listen To Your Podcast Aug 14, 2020
Show notes

You probably have a podcast that you don't really like, but you can't help but check in on from time to time, because the host is so passionate, or interesting, or otherwise compelling.

What's with these podcasts? Why do we care?

This episode of Build A Big Podcast is about that – what makes people care about (and listen to) your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

How To Make People Listen To Your Podcast Aug 14, 2020
Show notes

You probably have a podcast that you don't really like, but you can't help but check in on from time to time, because the host is so passionate, or interesting, or otherwise compelling.

What's with these podcasts? Why do we care?

This episode of Build A Big Podcast is about that – what makes people care about (and listen to) your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

Naked Models (And Your Podcast) Aug 13, 2020
Show notes

I had a friend who's an audio engineer for a major rock act and, when he wasn't on tour one season, did a stint as a "college professor" teaching audio engineering.

He was vulgar as fuck.

Sorry, I had to.

This guy would go in the classroom and say all sorts of stuff, always followed by, "Oh, sorry, that's the road talking."

That kind of language is standard operating procedure when it comes to the touring business.

We have similar things when it comes to podcasting. And if you don't watch yourself, it will get you in trouble.

On this episode I talk about working around this issue. I also share a couple of stories about naked models.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

Naked Models (And Your Podcast) Aug 13, 2020
Show notes

I had a friend who's an audio engineer for a major rock act and, when he wasn't on tour one season, did a stint as a "college professor" teaching audio engineering.

He was vulgar as fuck.

Sorry, I had to.

This guy would go in the classroom and say all sorts of stuff, always followed by, "Oh, sorry, that's the road talking."

That kind of language is standard operating procedure when it comes to the touring business.

We have similar things when it comes to podcasting. And if you don't watch yourself, it will get you in trouble.

On this episode I talk about working around this issue. I also share a couple of stories about naked models.

Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

The Big Podcast Submarine Aug 12, 2020
Show notes

I'm back. I never actually went anywhere, but I'm been working on other podcasting projects which have kept me from this podcast more than I'd prefer.

If you're looking for more "podcasting content" from me that isn't a podcast, check out my Instagram page. Or read my book on podcasting. :)

But don't worry, new episodes of Build A Big Podcast are coming...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

The Big Podcast Submarine Aug 12, 2020
Show notes

I'm back. I never actually went anywhere, but I'm been working on other podcasting projects which have kept me from this podcast more than I'd prefer.

If you're looking for more "podcasting content" from me that isn't a podcast, check out my Instagram page. Or read my book on podcasting. :)

But don't worry, new episodes of Build A Big Podcast are coming...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

The Podcast Academy Jun 19, 2020
Show notes

Is it Podcast Academy or The Podcast Academy? Or maybe it's the Academy of Podcasters?

This episode is about The Podcast Academy. I wrote it off initially, but I'm giving it a second look now that Rob Greenlee is involved.

It's still a very new organization and, like many podcasts, they seem to be figuring things out as they go. Still, I think The Podcast Academy might be worth a punt.

More thoughts in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

The Podcast Academy Jun 19, 2020
Show notes

Is it Podcast Academy or The Podcast Academy? Or maybe it's the Academy of Podcasters?

This episode is about The Podcast Academy. I wrote it off initially, but I'm giving it a second look now that Rob Greenlee is involved.

It's still a very new organization and, like many podcasts, they seem to be figuring things out as they go. Still, I think The Podcast Academy might be worth a punt.

More thoughts in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

How To Make Your Podcast More Interesting To People Jun 17, 2020
Show notes

On the Big Podcast Instagram account, I often share photos from the "studios" podcasters use to create their podcasts. I say "studios" in quotes, because many people who send me photos will attach a note that says something like, "It's not a real studio."

If you're making a podcast there, it's a real studio. And the closets full of clothing that people work from are much more interesting to look at and read about than a professional-grade, sound-treated "studio" with a huge mixing console.

Same for the funny things that happen during your podcast. For example, if a dog walks in on you. Or you hear a car horn honking outside your window.

I'm not giving you permission to be sloppy of throw in the towel on caring about listener experience, but I am saying it's OK for you to be real.

People who like podcasts don't want perfect, they want real.

On this episode, I answer a couple of related questions from podcast Steve Pederson who participated in the 30-Day Solo Podcast Challenge.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

How To Make Your Podcast More Interesting To People Jun 17, 2020
Show notes

On the Big Podcast Instagram account, I often share photos from the "studios" podcasters use to create their podcasts. I say "studios" in quotes, because many people who send me photos will attach a note that says something like, "It's not a real studio."

If you're making a podcast there, it's a real studio. And the closets full of clothing that people work from are much more interesting to look at and read about than a professional-grade, sound-treated "studio" with a huge mixing console.

Same for the funny things that happen during your podcast. For example, if a dog walks in on you. Or you hear a car horn honking outside your window.

I'm not giving you permission to be sloppy of throw in the towel on caring about listener experience, but I am saying it's OK for you to be real.

People who like podcasts don't want perfect, they want real.

On this episode, I answer a couple of related questions from podcast Steve Pederson who participated in the 30-Day Solo Podcast Challenge.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Audacity 2.4 Is Here (And It Works On Mac) May 16, 2020
Show notes

Audacity 2.4 was released today and it works on Mac. If you're using Catalina, you no longer need to load the program via Terminal.

There are several new features, some of which I talk about in this episode. One is a noise gate, which you may find helpful, especially if you're a heavy-breather.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Audacity 2.4 Is Here (And It Works On Mac) May 16, 2020
Show notes

Audacity 2.4 was released today and it works on Mac. If you're using Catalina, you no longer need to load the program via Terminal.

There are several new features, some of which I talk about in this episode. One is a noise gate, which you may find helpful, especially if you're a heavy-breather.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Your First (Or Next) 1000 Podcast Listeners May 03, 2020
Show notes

You've got a new podcast and you need listeners.

Or... You've got an existing podcast and you need more listeners.

In this episode, I give you a couple of options for bringing in new listeners in bulk and walk you through the process using Music City 911 as an example.

Have a podcast marketing question you want me to answer here? Reach out.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Your First (Or Next) 1000 Podcast Listeners May 03, 2020
Show notes

You've got a new podcast and you need listeners.

Or... You've got an existing podcast and you need more listeners.

In this episode, I give you a couple of options for bringing in new listeners in bulk and walk you through the process using Music City 911 as an example.

Have a podcast marketing question you want me to answer here? Reach out.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

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