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    Podcasting

    Build A Big Podcast (old) – The Marketing Podcast For Podcasters

    Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Podcast Bro Culture (and Other Listener Turnoffs) Sep 29, 2022

    Getting people to listen to your podcast is hard enough, but keeping them as listeners is arguably harder. Podchaser asked their followers, "What turns you off from a podcast?" In this episode, I talk about some of the replies and how to work around common podcasting issues that listeners find repelling. Links to Things I Talk About:

    • Podchaser
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    The Podcast Practice Room (Big Podcast Insider Issue 95) Sep 28, 2022

    This is the audio companion to Issue 95 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • The Podcast Practice Room
    • How to Easily Batch Social Media Videos (and Other Content)
    • Audacity 3.2 is Here (...and it's still free)
    • 50 Podcasting Rules
    • Did you just say you didn't need to edit your podcast?!
    • The Apple Podcasters Program
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Podcast Mentorship and Better Interviews w/ Joe Ferraro Sep 21, 2022

    What makes some podcast interviews stand out? Why do you want to keep listening to some hosts, even when their guests aren't that great? How can you bring the best out of your guests?

    These are the kinds of questions I think about all the time. So I brought in a guy who thinks about these things just as much as I do to discuss the opportunity podcasters have every time we sit across from a guest.

    I talk with Joe about:
    • Reverse Mentorship
    • How to get better at something
    • Learning from books (or podcasts) vs. learning from people
    • The difference between a "conversation" and a great podcast interview
    • Preparing for podcast interviews
    • Red Light Syndrome
    • How to keep growing and getting better as you age (or just do something for a long time)
    • The pros and cons of doing podcast interviews with video vs. doing audio-only interviews
    Links to Things We Talk About:
    • One Percent Better Podcast
    • Damn Good Conversations
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    What Rush Limbaugh Knew About Growing a Podcast Audience (Big Podcast Insider Issue 94) Sep 19, 2022

    This is the audio companion to Issue 94 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Like, Know, Trust = 75%
    • How to Get Booked on Podcasts
    • Audacity 3.2 is Coming!
    • Oops! Shouldn't Have Hit Publish!
    • Find Influencers: 6 Easy Steps to Choose the Right Ones
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    When is a Podcast Ready to Launch? (Big Podcast Insider Issue 93) Sep 14, 2022

    This is the audio companion to Issue 93 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • When is a Podcast Ready to Launch?
    • Google's “Helpful Content” Algorithm = Helpful for Quality Podcasts
    • A $400 Mic Stand for $60?!
    • How to Make Your Live Streams Sound Better
    • Before you talk about your new mic, know this ...
    • Advertising to Gen Z? What you need to know ...
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Why Do People Listen to a Podcast? (Big Podcast Insider Issue 92) Sep 06, 2022

    This is the audio companion to Issue 92 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Hooray for Everything? No.
    • Podcast Psychology – Why Do People Listen to a Podcast?
    • 10 Podcast Episode Ideas (Using Your Existing Knowledge)
    • My audio engineer told me a funny story ...
    • $100,000/day on TikTok?!
    • 34 Ways to Make Money as a Podcaster (with Examples)
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Podcast Movement vs. Ben Shapiro Aug 31, 2022

    Ben Shapiro walks into a podcasting convention ... Topics:

    • White Guys in Mississippi
    • Racist Music
    • Gun Shows
    • Old School Rednecks
    • David Duke
    • Bikers
    • Right Wing Media in Nashville
    • How to turn $10,000 into $1,000,000 worth of publicity
    • "Classic Good Manners" and Other Revisionism
    • Will the real Podcast Movement please stand up?
    • What happened to that guy from that 80s sitcom?
    • The best way to kill nine years hard work of work is 15 minutes.
    Links to Things I Talk About:
    • Too Little Too Late, Podcast Movement
    The "Get Paid" Episode (Big Podcast Insider Issue 91) Aug 30, 2022

    This is the audio companion to Issue 91 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Don't Follow the Money
    • You Are the Podcast "Scene"
    • Your biggest opportunity for podcast growth ...
    • A Feedburner Alternative
    • What Podcasters Know ...
    • How to Ask for Payment (Politely)
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Getting Your Podcast Unstuck (Big Podcast Insider Issue 90) Aug 29, 2022

    This is the audio companion to Issue 90 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Are You (or Your Podcast) Stuck?
    • Want More Podcast Downloads? Try This ...
    • Free Music for Your Podcast
    • Zoom PodTrak P4 Multitrack Podcast Recorder
    • Editing Your Podcast is No Joke!
    • 7 Podcast Monetization Methods (with Examples!)
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    10,000 Subscribers in 30 Days (Big Podcast Insider Issue 89) Aug 21, 2022

    This is the audio companion to Issue 89 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Is a Bigger Podcast Really Better?
    • First 10,000 Subscribers in 30 Days – Here's the How ...
    • Casey Neistat's 10 Stoic Practices (For Productivity)
    • Is Your Podcast Making Your Grandmother Sad?
    • Why Companies are Ditching Influencers for Real People
    • This is why companies pay for podcast ads ...
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Male Podcasters vs. Female Podcasters (Big Podcast Insider Issue 88) Aug 10, 2022

    This is the audio companion to Issue 88 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • How to Never Miss Your Release Date
    • Short Videos> Long Podcast Episodes?
    • The Trade-Up ... or How I Survived on $0.01 for 30 Days
    • Stranger Things is Being Edited Retroactively by Netflix
    • Time-Shifted Interviews? This Will Help!
    • Are Female Podcasters More Supportive Than Male Podcasters?
    • Guests are Paying Up to $50,000 to Appear on Popular Podcasts
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    How I Got My First 2000 Subscribers (Big Podcast Insider Issue 87) Aug 07, 2022

    This is the audio companion to Issue 87 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • This is why people will subscribe to your podcast ...
    • Amazon (Like Podcasting) Has a "Trust" Problem
    • How to Build Trust in Relationships with Smart Content Marketing
    • How I Got My First 2000 Subscribers
    • YouTube Band's Partnership Ends in Supreme Court
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    How to Get Other Podcasters to Spread Your Message Aug 05, 2022

    The previous episode of Build a Big Podcast was a "Side Car" Episode built around content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting. Then things got interesting ... Dave Jackson took my "Side Car" and attached it to this episode of his podcast, School of Podcasting. This is a great example of what happens when you combine resources and skills with another podcaster in your space and it's something that you can easily get going for your podcast, starting with your next episode. And it gets even bigger than what Dave and I did ... I talk all about that on this episode. Links to Things I Talk About:

    • School of Podcasting
    • Riverside
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    How to Turn Down Podcast Guest Pitches w/ Doc G and Dave Jackson Jul 31, 2022

    It's not uncommon for even moderely successful podcasts to to get 20-30 guest pitches per week. These pitches are often listeners who have a related story they'd like to tell. But are these potential guests and stories a good match for your podcast? And if not, what's the best way of handling this? How to select guests (and stories) for your podcast and how to turn down the ones that aren't a match is the topic of this episode. If you're pitching yourself (or another potential guest) for a podcast, you can flip this info to learn how to be more successful at it. NOTE: This is an example of a "Side Car" Episode and features content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting. For more episode templates, check out 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience. Links to Things I Talk About:

    • School of Podcasting
    • Earn and Invest
    • Riverside
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    My Guest Died – Now What? Jul 29, 2022

    If you do enough interviews, somebody whom you've interviewed is going to die. Sometimes this will happen before you release the episode. Then what? And what do you do if somebody dies after an episode has been released? In this episode, I share my thoughts on the reality of doing lots of interviews (and sometimes even just a few) and options for how to handle situations of death, stroke, and sunstance abuse that affects your guests. I also share some great interview questions to help you get important people on tape. Links to Things I Talk About:

    • My Spouse Has Dementia
    • Riverside
    • Great Questions by StoryCorps
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Podcast Social Media Plan (Big Podcast Insider Issue 86) Jul 26, 2022

    This is the audio companion to Issue 86 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Podcasters Don't Read
    • 3 Steps for a Big Podcast Launch (or Relaunch)
    • Batch Creating Bonus Content for Podcast Episodes
    • Are Your Podcast Episodes Boring?
    • Steal These 10 "Newsletter" Monetization Tips
    • The Principles of Online (and Podcast) Marketing
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    • Podcast Directories - Where to Submit Your Podcast
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    3 Steps for a Big Podcast Launch (or Relaunch) Jul 21, 2022

    How do you get people to pay attention to your podcast? This is one of the most frequently-asked questions I get. I wrote about this in my book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. But this is a big topic, so I wanted to share a couple of things I've seen from two companies in the podcasting space, Riverside and Focusrite, to get you to think about launching (and relaunching) in a different way. One of the best things you can do to launch a podcast (or just about anything) is by "borrowing" an audience. This is why we see so many celebrities, experts, and "influencers" in ads. But that's just part of the process. If it were easy to buy your way in, everybody would do it. You have to be skillful. And that's what I talk about in this episode, a three-part process for launching (or relaunching) a podcast that you can use. Links to Things I Talk About:

    • Riverside
    • Focusrite Vocaster One
    • Big Podcast Instagram
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    What Does 1000 Listeners Look Like? (Big Podcast Insider Issue 85) Jul 18, 2022

    This is the audio companion to Issue 85 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Are You 50% There Yet?
    • What Does 1000 Listeners Look Like?
    • Consumers are looking for humor, but brands aren't delivering ...
    • Google Rewards Content for Being Different, Not Just Better
    • Custom Podcast Music Using Robot Composers
    • Your Podcast on YouTube
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Podcast = Six-Figure Book Deal w/ Joe Saul-Sehy Jul 13, 2022

    This is a followup episode with Joe Saul-Sehy about how he used his podcast, Stacking Benjamins, to get a six-figure book deal. Listen to Part 1 here and Part 2 here.

    I talk with Joe about:
    • Which is first? Book or Podcast
    • Finding (and working with) a co-author ...
    • Finding an agent ...
    • Getting the book deal – shopping your book to publishers
    • Miami Vice?! - Yes, am important lesson in pitching your stuff
    • A “secondary payoff” to doing a book, especially for podcast hosts who do interviews

    To make sure you get all the episodes I've done with Joe, subscribe to this podcast.

    Links to Things We Talk About:
    • Stacking Benjamins
    • Stacked: Your Super-Serious Guide to Modern Money Management
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Podcast Sponsorships 101 (Big Podcast Insider Issue 84) Jul 11, 2022

    This is the audio companion to Issue 84 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • How to Be an Influencer (and Make Money Doing It)
    • 4000+ Subscribers in the last 9 weeks ...
    • 24 Perfect Moments to Use Email Signature Banners to Boost Your Podcast
    • Which Podcast Artwork Do You Like Best?
    • Do You Skip Podcast Commercials?
    • Brand Deals 101
    • Make Sponsors Come to You
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Grow Your Podcast with Social Media (Big Podcast Insider Issue 83) Jul 09, 2022

    This is the audio companion to Issue 83 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • Why Podcasts Die
    • 10 Influencers Share How to Grow Your Email List with Social Media
    • When is being a podcast guest a bad idea?
    • What if money didn't matter?
    • This software will make your podcast sound better.
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Podcast Listener Secrets (Big Podcast Insider Issue 82) Jul 06, 2022

    This is the audio companion to Issue 82 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics:

    • More Voices = More Podcast Listeners
    • 38 Types of Secrets (You're Likely Keeping at Least One)
    • 7 Types of Videos to Market Yourself (and Your Podcast)
    • 5 Negative "Podcaster" Mindsets
    • 6 Types of Podcasts You Can Start Publishing Today
    • The Podcast Guest Hijack
    Links to Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    • David Hooper on Facebook
    • Big Podcast on Instagram
    This episode is brought to you by Riverside ...

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.

    Supreme Court vs. Podcasters Jun 26, 2022

    In a move that should have surprised absolutely no one, the Supreme Court reversed the Roe v. Wade decision, more or less paving the path to outlaw abortion in the United States. It seems like everybody and his brother is talking about it online. Should you? If so, what's the best way to do it? Thoughts in this episode ... Links to Things I Talk About:

    • Host-Read Podcast Ad(s) Roe v. Wade Overturn
    • Action for All
    • Build a Big Podcast
    How to Name Your Podcast (Big Podcast Insider Issue 81) Jun 25, 2022

    This is the audio companion to Issue 81 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Let's talk about the name of your podcast...
    • What's the "Perfect" Podcast Name?
    • Naming Your Podcast – A Lesson in Simplicity
    • The Six-Word Podcast Test
    • How a Bigshot Writing Coach Beats Writer’s Block
    • Easily Collaborate on Podcast Production
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    Free Music for Podcasters (Big Podcast Insider Issue 80) Jun 14, 2022

    This is the audio companion to Issue 80 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • What happened last week is a lesson in how to improve your podcast ...
    • Are you interested in speaking at a podcast conference?
    • Kevin MacLeod – The Most Famous Musician You've Never Heard Of
    • Clubhouse isn't Dead, but...
    • Lies, Fake News, and Alternative Facts – What you can do ...
    • How Do You Find New Episode Ideas?
    • A funny way to handle guest pitches ...
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    Old School vs. New School Podcast Promotion (Big Podcast Insider Issue 79) Jun 10, 2022

    This is the audio companion to Issue 79 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Old School vs. New School
    • 14 Best "Email Signature" Design Examples
    • How to Say No to Guest Pitches (and More)
    • The $9 Email Signature
    • THIS IS IMPORTANT! Copyright Claims Up to $30,000 ...
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    3000 to 30,000 Listeners per Episode w/ Joe Saul-Sehy (Part 2 of 2) Jun 04, 2022

    This is a two-part series about the behind-the-scenes of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy. Something I've found is pretty common with podcaters (and all creative people) is we jump into whatever it is at the level we're at, get our bearings, then hit the gas as we learn what needs to be done to get better, going much deeper into the project and how we approach it. For example, as a podcaster, you probably listen to your first episodes and notice things about your hosting or (lack of) audio quality that you didn't notice at the time – what worked for us then, wouldn't be very satisfying to us now.

    Joe had a similar experience with his podcast, Stacking Benjamins. And that's what we talk about on this episode of Build a Big Podcast.

    This is Part 2 of 2. Part 1 is here. To make sure you get both, subscribe to this podcast.

    Links to Things We Talk About:
    • Stacking Benjamins
    • Stacked: Your Super-Serious Guide to Modern Money Management
    Focusrite Vocaster - This is How it Sounds Jun 01, 2022

    Most podcasters know Focusrite for its Scarlet line of audio interfaces. The Vocaster is a similar product, but with an optional software interface, a nice layout for live streaming, and a way to connect to guests and co-hosts via your phone. There are plenty of people reviewing the Focusrite Vocaster on YouTube. Rather than give you something that has already been done, I made this episode so you could actually hear the it in a podcasting situation and how it sounds with an inexpensive, beginner-level mic, Audio-Technica's ATR2100. Links To Things I Talk About:

    • Build a Big Podcast
    Don't Look Away (Big Podcast Insider Issue 78) May 31, 2022

    This is the audio companion to Issue 78 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Don't Look Away
    • Your Listeners Have Secrets
    • A Three-Year Podcast Promotion Strategy
    • How to Get Your First 100 Subscribers
    • It's Like "Magic Eraser" for Audio ...
    • This App Will Improve Your Hosting Skills
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    When You Mess Up the Guest's (or Your Wife's) Name w/ Joe Saul-Sehy (Part 1.5 of 2) May 25, 2022

    This is a bonus episode connected to my two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.

    Part One is here.

    Part Two is here.

    You get both when you subscribe to this podcast.

    Links To Things We Talk About:
    • Stacking Benjamins
    • Stacked: Your Super-Serious Guide to Modern Money Management
    Building the Greatest Money Show on Earth w/ Joe Saul-Sehy (Part 1 of 2) May 22, 2022

    This is a two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy. Joe learned from failure. Destroying his credit immediately after leaving home, he had to learn about money the hard way. It was through those experiences that he created Stacking Benjamins.

    Kiplinger has called Stacking Benjamins the “best personal finance podcast” and Fast Company has described it as striking a “great balance between fun and functional.”

    In this episode, I talk with Joe about building Stacking Benjamins.

    Topics:
    • Getting started in "radio"
    • How a free credit card started Joe's personal finance journey
    • Being too broke to get a car
    • Sneaking an important message into your podcast …
    • Borrowing ideas from radio and television shows
    • The importance of giving your listeners a “roadmap”
    • Being an “airport” for listeners
    • Why some host “yell” and why you won't hear this on Stacking Benjamins
    • Keeping in touch with “who you were” to create a better listener experience
    • A counterintuitive way to grow your podcast
    • The “small audience” advantage

    This is Part 1 of 2. To make sure you get both, subscribe to this podcast.

    Links To Things We Talk About:
    • Stacking Benjamins
    • Stacked: Your Super-Serious Guide to Modern Money Management
    How to Sell Podcast Advertising (Big Podcast Insider Issue 77) May 20, 2022

    This is the audio companion to Issue 77 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • No Podcast Is “Too Small” to Make Money With Advertising
    • 10 Niches That Make Money in 2022
    • How to Bring Big Word-of-Mouth Content to Your Marketing
    • How to Promote Your Podcast: 21 NEW Strategies
    • How to Improve Articulation & Diction - Articulation Exercises for Actors
    • Podcast Stats = More Ad Sales
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    Podcasting Has a "Baby Formula" Problem May 18, 2022

    There's a baby formula shortage in the United States right now. Unfortunately, many podcasters find themselves in a similar situation regarding their podcasts and related businesses. Are you one of them?

    Links To Things I Talk About:
    • Podcast Directories - Where to Submit Your PodcastThe Podcast Academy
    Social Media for Podcasters (Big Podcast Insider Issue 76) May 14, 2022

    This is the audio companion to Issue 76 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Social Media = Double-Edged Sword for Podcasters
    • AIR New Voices Program – Apply Now!
    • The Social Media Platforms That Actually Earn Creators Money
    • A Beginner's Guide to Reddit: How to Get Started & Be Successful
    • Why Email Is an Untapped Opportunity to Reach Gen Z
    • Your "Email Name" Matters
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    Podcast Academy Board of Governors Shakeup May 10, 2022

    This episode isn't so much about The Podcast Academy, Daniel J. Lewis, or abortion as much as it is an opportunity we have as podcasters (and humans) to learn from what happened with The Podcast Academy last week and use it as a catalyst to make the world a better place for everybody.

    There may be a "Part 2" to this episode that includes Daniel. I've reached out to him. If you want to make sure you're notified should that happen, subscribe to this podcast and you'll get it automatically.

    If you'd like more information on abortion, I recommend you listen to this episode of Science Vs or read this report from the CDC.

    Links To Things I Talk About:
    • The Podcast Academy
    New Listeners, 2 for the Price of 1 (Big Podcast Insider Issue 75) May 06, 2022

    This is the audio companion to Issue 75 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • New Listeners, 2 for the Price of 1
    • How to Write Compelling Episode Titles
    • Audio is More Important than Video
    • 10 Gmail Tips to Increase Your Email Productivity
    • Vanity Downloads – Yes, your "download numbers" are wrong!
    • 10 Very Scientific Charts and Graphs About the Podcast Industry
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    Small Audience = Big Audience (Big Podcast Insider Issue 74) May 01, 2022

    This is the audio companion to Issue 74 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Exclusion = Inclusion
    • KALW Audio Academy – Now Accepting Applications
    • Small Audience = Big Audience
    • These 25 Best Blog Ideas = New Podcast Episode Ideas
    • Netflix’s Advertising Plans – An option for podcasters?
    • Your Podcasting Aspirations Are No Longer Interesting to Facebook
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience
    The $100,000 Podcasting Studio (Big Podcast Insider Issue 73) Apr 24, 2022

    This is the audio companion to Issue 73 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • The $100,000 Podcasting Studio
    • Google Podcasts Creator Program / PRX Training
    • How to Pair Google Fonts
    • Want more podcast listeners? Try speaking live ...
    • Automatic (and FREE) Podcast Mastering
    • Get a Dedicated RSS Email You Can Instantly Transfer (or Sell)
    • How Praising Your Competition Benefits You
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Two Kinds of Podcast Ripoffs (Big Podcast Insider - Issue 72) Apr 18, 2022

    This is the audio companion to Issue 72 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Two Kinds of Podcast Ripoffs
    • WarnerMedia is Looking for Upcoming Podcasters
    • How to Use Podcasts for Link Building
    • Free Podcast Transcription (with Editing via Text)
    • Wordpress Hosting for $9.98/year
    • "This podcast series is a shameless rip-off ..."
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Podcast Email Secrets (Big Podcast Insider - Issue 71) Apr 09, 2022

    This is the audio companion to Issue 71 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • A "Secret" All Podcasters Know ...
    • The Complete Guide to Influencer Marketing
    • YouTube is #1 for Podcasters on Headliner - Here is Why
    • A Disciplined Way To Deal With Email
    • Take Control of Your Email Inbox
    • The BEST Email Tool for Podcasters
    • Zoom Church
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    YouTube Jumps Into Podcasting (Big Podcast Insider - Issue 70) Apr 04, 2022

    This is the audio companion to Issue 70 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • YouTube is the New Podcasting?
    • What are YouTube's plans for podcasting?
    • YouTube's podcast pitch deck
    • YouTube's Podcast Promotion Strategy
    • Can YouTube take on Spotify on the podcast front?
    • How to Support a Struggling Friend (or Listener)
    • Free Book on Growing Your Podcast Audience
    • 70+ High-Quality Websites Ready to Pay for Your Guest Posts
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Nobody is Listening to You – Until They Are (Big Podcast Insider - Issue 69) Mar 28, 2022

    This is the audio companion to Issue 69 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Kanye West
    • Nobody is Listening to You (Until They Are)
    • 10 Things to Grow Your Podcast Audience NOW
    • Lifetime Podcast Hosting
    • Zoom ZDM-1 Dynamic Microphone
    • How to Monetize Your Expertise: 6 Questions to Ask Yourself
    • Here's How to Ask for Referrals (w/ Email Template)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Podcast Tension (and Release) w/ Zita Christian (Part 2 of 2) Mar 23, 2022

    This is a two-part series about keeping listeners of your podcast more engaged with your episodes.

    In this episode, I talk about something you've seen in horror movies and (some) Netflix documentaries that will keep listeners not only listening to your podcast, but also get them talking about your podcast with their friends.

    This is Part 2 of 2. To make sure you get both, subscribe to this podcast.

    Links To Things I Talk About:
    • My Spouse Has Dementia
    Podcast Tension (and Release) w/ Steve Stewart (Part 1 of 2) Mar 23, 2022

    This is a two-part series about keeping listeners of your podcast more engaged with your episodes.

    There's a trick wedding DJs and pop songwriters know about keeping an audience engaged. It's something that also works to keep podcast listeners engaged and you can use it on your next episode.

    This is Part 1 of 2. To make sure you get both, subscribe to this podcast.

    Links To Things I Talk About:
    • Podcast Editor Academy
    How World Class Radio Shows (and Podcasts) Get Made (Big Podcast Insider - Issue 68) Mar 22, 2022

    This is the audio companion to Issue 68 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • How World Class Radio Shows (and Podcasts) Get Made
    • Make Your Podcast "Stick"
    • No One is Listening …Yet.
    • Thinking of pausing your podcast? Read this ...
    • Automated "Episode Notes" for Your Podcast?
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Podcasting vs. Radio Production w/ Patty McMahon (Part 3 of 3) Mar 17, 2022

    Patty McMahon is a Philadelphia-based radio producer turned independent podcaster. She spent years producing and editing episodes of Fresh Air with Terry Gross. In this episode, I talk with her about the changing face of radio production, opportunities for veteran radio people in today's market, and the advantage newer and younger producers have, even if they have limited experience.

    This is Part 3 of 3. To make sure you get the entire series, subscribe to this podcast.

    Links To Things We Talk About:
    • Fresh Air
    Gene Simmons vs. Terry Gross w/ Patty McMahon (Part 2 of 3) Mar 16, 2022

    Patty McMahon is a Philadelphia-based radio producer turned independent podcaster. who spent years producing and editing episodes of Fresh Air with Terry Gross. She was in the Fresh Air studio in 2002 for an interview with Gene Simmons that's become legendary in podcasting and radio circles.

    This is the behind-the-scenes story of that interview with additional thoughts from Patty about getting good interviews and working with publicists.

    This is Part 2 of 3. To make sure you get the entire series, subscribe to this podcast. Links To Things We Talk About:
    • Fresh Air
    Producing Fresh Air and Working with Terry Gross w/ Patty McMahon (Part 1 of 3) Mar 16, 2022

    Patty McMahon is a Philadelphia-based radio producer turned independent podcaster. She spent years producing and editing episodes of Fresh Air with Terry Gross. In this episode, I talk to her about it.

    This is Part 1 of 3. To make sure you get the entire series, subscribe to this podcast.

    Links To Things We Talk About:
    • Fresh Air
    How to "Package" Your Podcast for Maximum Listeners (Big Podcast Insider - Issue 67) Mar 15, 2022

    This is the audio companion to Issue 67 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • How to "Package" Your Podcast
    • How Zelensky Made Truth More Compelling Than Lies
    • 10 Proven Methods to Go Viral – Copy and paste these templates to gain 1000s of followers
    • What a YouTube Editor with 5 BILLION VIEWS Can Teach You
    • How to Sell Advertising on Your Podcast
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Volodymyr Zelenskyy's "Podcast Secret" (Big Podcast Insider - Issue 66) Mar 06, 2022

    This is the audio companion to Issue 66 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Volodymyr Zelenskyy's "Podcast Secret"
    • How to Build a Personal Brand (and Grow Your Podcast Audience)
    • Want More Listeners? Use These "Episode Title" Templates
    • Receive Audio Messages (and Donations) from Listeners
    • How to Make Slow Podcast Production Go Faster
    • If you're thinking of doing an online course, this guide will help you.
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Small Audience = Big Podcast (Big Podcast Insider - Issue 65) Mar 05, 2022

    This is the audio companion to Issue 65 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Shorter = Better? In this case, yes.
    • Podcast Editing Challange
    • Want More Podcast Subscribers? You need a good "landing page."
    • 7 Ways to Niche Down (and Level-Up) Your Podcast
    • Make your podcast artwork stand out with this free tool
    • Never run out of podcast episode ideas!
    • Shopify vs. Amazon – A Lesson for Podcasters
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Why Podcasters Should Stop Doing Video Interviews (Big Podcast Insider - Issue 64) Feb 23, 2022

    This is the audio companion to Issue 64 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Why Podcasters Should Stop Doing Video Interviews
    • 0 to 34,000 Follows on Twitter (in 10 Months)
    • 9 Most Common Website (and Podcast) Mistakes
    • What Would The Satanic Temple Do?
    • Stream Your Podcast Everywhere (Almost)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Simple = Better Feb 21, 2022

    It's very common to add more to your business as it grows. And for podcasters, that often means adding more podcasts.

    On one hand, "more episodes" is an easy way to grow your audience. There's a famous quote from a well-known podcaster that says, "If you want to double your downloads, double the episodes you release."

    Yeah, that might work for "downloads." But does it work for impact? Does it work for the money you make? Does it work for your level of happiness?

    More thoughts on this episode ...

    Related:
    • A Simple Plan for Low-Budget Podcasting
    • Simple Equipment = Big Sound (And Impact)
    Links To Things I Talk About:
    • Six-Figure Musician
    The Podcast Success Formula (Big Podcast Insider - Issue 63) Feb 15, 2022

    This is the audio companion to Issue 63 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Your Podcast Success Formula
    • Why People Love Valentine's Day (It has nothing to do with chocolate ...)
    • 15 Marketing Trends to Try in 2022
    • Interview Mastery Summit
    • Are You Copying Other Podcasters? (Be honest ...)
    • A $49 Microphone That Kicks Ass!
    • "Zombie Subscribers" (and How to Bring Them Back to Life ...)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Podcasting Lesson from a Evangelical Circus Clown Feb 12, 2022

    How The Satanic Temple is spreading its message is a great lesson for podcasters as is the recent "book burning" event hosted by a Christian church in Tennessee.

    Related:
    • 5 Podcast Marketing Lessons From a Baptist Church
    • Faith-Based Podcasting – Lessons For Secular Podcasters (And Vice Versa)
    Links To Things I Talk About:
    • The Satanic Temple
    Spotify's Podcast Problem (and Opportunity) (Big Podcast Insider - Issue 62) Feb 07, 2022

    This is the audio companion to Issue 62 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Spotify's Podcast Problem (and Opportunity)
    • Steal These Marketing Ideas to Grow Your Podcast
    • Setting Up the RIGHT Welcome Email
    • Castopod – Your Free & Open-Source Podcast Host
    • How to Run Your Podcast
    • How to Turn Listeners Into Paying Customers
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    What Would The Satanic Temple Do? Feb 01, 2022

    As far as I know, The Satanic Temple doesn't have a podcast. Still this organization, like Christian churches, is doing something that you should be doing on your podcast.

    Links To Things I Talk About:
    • The Satanic Temple
    Where the Podcast Money Is ... (Big Podcast Insider - Issue 61) Jan 31, 2022

    This is the audio companion to Issue 61 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Where the Podcast Money Is ...
    • Podca$h is Giving $100,000 to Upcoming Podcasters
    • On Air Fest – Podcast Submissions Wanted!
    • Amazon Buys Exclusive Rights to My Favorite Murder Podcast
    • Looking for Podcast Sponsors? Try this "Top 100" List ...
    • Inside Spotify HQ – 10 "Podcast Studio" Photos
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    KCRW "Radio Race" Experience (and Lessons) w/ Shrikant Joshi Jan 30, 2022

    A few episodes ago, I talked about my experience with KCRW's Radio Race, a 24-hour "contest" where participants produce four-minute radio segments based on the same brief.

    In this episode, I talk with Shrikant Joshi, who produced one the contest's finalists, Want to Be My Neighbor?.

    This episode goes deep into Shikant's Radio Race experience as well as his broadcasting history. If you're interested in how to tell better stories on your podcast or want to get involved with broadcast radio, listen up!

    Topics:
    • American radio vs. Indian radio
    • Broadcasting to 65,000,000 people
    • Going from radio to podcasting
    • Finding the story for your podcast episode
    • Working with very tight deadlines
    • Interviewing people across multiple time zones
    • Options for doing remote interviews
    • Ethics in interviewing
    • Using music in podcasts
    • Hot mics and embarassing on-air moments
    Links To Things We Talk About:
    • KCRW's Radio Race
    • Shrikant Joshi
    How to Crack YouTube (Big Podcast Insider - Issue 60) Jan 25, 2022

    This is the audio companion to Issue 60 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Let's Get Real About Podcasting Gear
    • How to Crack the YouTube Algorithm
    • Hot Docs Podcast Festival
    • Neon Hum's Podcast Editors' Bootcamp
    • An Episode Idea Generator?
    • How to Build Podcast Leverage
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    No Hit Podcasts?! (Big Podcast Insider - Issue 59) Jan 20, 2022

    This is the audio companion to Issue 59 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • No Hit Podcasts?! Not Exactly...
    • A Social Media "Hack" to Get More People to Respond to Your Messages
    • You're Talking Into Your Microphone Wrong
    • Are You Getting Podcast Spam? Here's How to Deal with It...
    • Are NFTs an Option for Your Podcast? Maybe...
    • Banking for Podcasters
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    When Your Voice is Sexier Than Your Face (Big Podcast Insider - Issue 58) Jan 09, 2022

    This is the audio companion to Issue 58 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • New Year, New Podcast? Get real...
    • Ryan Reynolds voice may be sexier than his face – at the very least, it sells more...
    • 7 things you can do to make this the best year for your podcast
    • A time management trick for podcasters that you an implement right now
    • The 1944 CIA manual that will help you grow your podcast
    • The "Netflix Test" – Use this on your podcast
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Podcasting Lessons from a 911 Operator w/ Brandon Hall Dec 27, 2021

    After over a year of ZERO in-person interviews, I jumped back in working on a new project that took me various "studio" situations, including living rooms, front porches, and offices.

    I was surprised at how intense it was.

    Maybe it was that unknown element of COVID that made me wonder If I'd ever be able to safely do an in-person interview again. Or maybe that fact that it wasn't really safe to do it at all, even with vaccines and masks. Or maybe it was simply that I was dealing with some very heavy subjects, like murder, sex work, drug addiction, racism, and homelessness.

    I reached out to Brandon Hall of the true crime podcast, Music City 911, to talk about his experience taking 911 calls and how he keeps grounded in intense and emotinal situations. And that's just one of the topics covered on this episode.

    Topics:
    • Taking control of an interview
    • When guests are booked on "the wrong show"
    • Empathy and interviewing
    • Getting emotionally involved with guests
    • How to really help your listeners (and your guests)
    • Learning how to be an effective podcaster
    • Promoting your podcast
    • What topics are really important?
    • How to keep a guest on topic
    • Keeping calm during tense situations in the studio
    • Being confident on the mic
    Links To Things We Talk About:
    • Music City 911
    KCRW "Radio Race" Experience (and Lessons) w/ Scott Wen Dec 21, 2021

    A few episodes ago, I talked about my experience with KCRW's Radio Race, a 24-hour "contest" where participants produce four-minute radio segments based on the same brief.

    In this episode, I talk with Scott Wen, who co-produced one the contest's finalists, The Persimmon Tree.

    Topics:
    • What to do when you do an interview that you can't use (or don't want to use)
    • Getting ideas for radio segments
    • Working with a team/partner
    • Using non-English languages on an English radio station
    • Keeping guests on track during interviews
    • Competition in radio (and how to look at it)
    • Comparing yourself to other podcasters and radio journalists
    • Using your non-podcasting skills to make a podcast
    • What to do when your first (or second...or sometimes your third) idea doesn't work out
    Links To Things We Talk About:
    • KCRW's Radio Race
    • Round Breaking Podcast
    • David Gonzalez Music
    Time to Quit Your Podcast? (Big Podcast Insider - Issue 57) Dec 20, 2021

    This is the audio companion to Issue 57 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • When is it time to quit your podcast?
    • Breaking the Law (and Getting Caught)
    • The Best Time to Post on Instagram
    • Want to Build a Strong Podcast Brand? Here Are 8 Strategies...
    • Double Your Podcast Audience for $49?!
    • Your Podcast Could "Steal" These Advertisers
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Writing Opportunities for Podcasters (Big Podcast Insider - Issue 56) Dec 11, 2021

    This is the audio companion to Issue 56 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • The step-by-step processes to write for top-tier pulications like Entrepreneur, Forbes, and Fast Company
    • How to get the most out of Twitter
    • Email is not dead – I learned this the hard way!
    • Why your podcast should have a newsletter (and where to go to do it on the cheap)
    • How to be a better writer
    • Content curation for podcasts (and more)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Recurring Revenue for Podcasters (Big Podcast Insider - Issue 55) Dec 04, 2021

    This is the audio companion to Issue 55 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Recurring revenue for your podcast that goes beyond Patreon or advertising
    • A podcast award opportunity
    • Why your social media and podcast downloads are slowing down this month
    • The "Mystery Box" marketing strategy
    • How to get promoted on Apple Podcasts
    • Podcast marketing lessons from Banksy
    • 14 steps to $1.3M in revenue
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    How to Collect Bitcoin Donations for Your Podcast Dec 01, 2021

    There's a trend in podcasting right now — it's podcasters doing this, not necessarily listeners. Buf it you've got a "podcast on podcasting," it may work well for you. And even if you don't, it's something to be aware of.

    Topics:
    • How taking "donations" for your podcast can hurt you
    • Bitcoin vs. Dollars
    • Hooker vs. Wife
    • What podcast listeners need more than anything
    • Can you buy your way out of bad behavior?
    Links To Things I Talk About:
    • Podcast Index
    • Big Podcast Book
    • Big Podcast Blueprint
    Black Friday for Podcasters (Big Podcast Insider - Issue 54) Nov 28, 2021

    This is the audio companion to Issue 54 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Black Friday for podcasters
    • The best mic to grow with?
    • A great option to get royalty-free music
    • Two "mastering" options for your podcast audio – one with a lifetime deal
    • A free tool to make social media videos from your podcast episode notes
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Bitcoin and Podcasting (Big Podcast Insider - Issue 53) Nov 22, 2021

    This is the audio companion to Issue 53 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Bitcoin and Podcasting
    • A very "unsexy" podcast genre that will make you money
    • The death of local newspapers and what it means for podcasters
    • Cancel Culture and podcasting (HINT: It doesn't exist.)
    • A free (and virtual) event for podcasters
    • Why you should connect with "podcasting" fans (not just fans of your podcast)
    • How to make more money with podcast advertising
    • The last ad pitch I received (and why I ignored it)
    • Where to find advertisers for your podcast...maybe
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    My "Radio Race" Experience (and Lessons) Nov 21, 2021

    Last week, I was in middle of KCRW's Radio Race, a 24-hour audio production content very similar to The 48 Hour Film Project. The task: Make a non-fiction radio story of 4-minutes or less within 24 hours. This week, I'm sharing my experience with you. I hope this episode is helpful to those who are curious about getting into narrative non-fiction podcasting as well as podcasters interested in getting better guests and telling better stories on their current podcasts. Topics:

    • KCRW's Radio Race (and why I decided to enter...)
    • Working from a production brief
    • Jumping into podcast production
    • How to find a great story for your podcast
    • Podcast editing tricks from a standup comic
    • Why so many NPR-style shows have narration
    • What many NPR-style shows get wrong (in my opinion – don't hate me!)
    • Lessons from hosting hundreds of radio interviews
    • A 5'7" fashion model who is "Big in Japan" – REALLY!
    • How I used my dog to build guest rapport (twice)
    • Black man in a white neighborhood
    • White kid in a black neighborhood
    • The "just a DJ" curse (and how to break it)
    • Helpful podcast production advice from my "NPR Friend"
    • How I'd spend $1000 on a mobile recording rig
    • 32-bit Float – WTF?!
    • What Back to the Future has to do with recording great podcast audio
    • Counterfeit microphones (and how to make sure you don't get stuck with one)
    Links To Things I Talk About:
    • KCRW's Radio Race
    • Izotope
    • Audacity
    • Zoom F6 Field Recorder
    • Shure SM58 Microphone
    • How to spot a fake SM58
    How to Grow Your Podcast Using Influencers (Big Podcast Insider - Issue 52) Nov 16, 2021

    This is the audio companion to Issue 52 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Podcasting Isn't Easy – We Just Make It Look Easy
    • The next big thing in podcasting...
    • How to grow your podcast using influencers
    • The beer company that wants to advertise on your podcast...sort of.
    • A $50 broadcast microphone
    • $100,000 podcasting advice
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • Electro-Voice RE20 Microphone
    • Audio-Technica BP40 Microphone
    • Zoom ZDM-1 Dynamic Microphone
    How to Double Podcast Ad Revenue (Without Increasing Download Numbers) Nov 10, 2021

    Want more podcast ad revenue? Get more podcast listeners. That makes sense. And it works if you charge per listener. The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify. This is why I reject CPM deals for advertising. On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics:

    • Why "CPM deals" suck
    • The top-rated business author who screwed up advertising on his podcast (and later fixed it)
    • The problem with radio clusters
    • The minimum amount you should charge for a podcast ad, even if you only have 100 listeners per episode
    • What podcast advertisers are really paying for (and how to deliver it)
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    The 24-Hour Podcast (Big Podcast Insider - Issue 51) Nov 05, 2021

    This is the audio companion to Issue 51 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Is your podcast hosting actually hurting your podcasting career?
    • The podcasting job I lost (due to hosting)
    • A new podcast in just 24 hours?
    • "Less = More" with this new social media app
    • How to make better podcast episodes with a single sentence
    • Try this if you need new podcast episode ideas
    • One of the top podcast (and radio) mics is now on sale – this almost never happens
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • Shure SM7b Microphone
    • Electro-Voice RE20 Microphone
    • Audio-Technica BP40 Microphone
    Gender Identity and Pronouns in Podcasting Nov 03, 2021

    Something interesting happens when you become known for something – people ask you about non-related things. For example, you're known for money or career advice, but people start to ask you about relationships. Why? Because people think if you have one thing together, you have everything together. This isn't like that, but it's close. It's a question I received about podcast introductions (which I know about), but specifically about using pronouns during an introduction (which I've never had to do myself). I've got an answer on how to handle this, which I'm confident will work for your situation, regardless of your gender identity or the pronouns you use. Still, I don't know everything about this topic and, because "pronouns" are a non-issue for me and I've never had to deal with this situation directly, I may be missing something here. Take a listen and, if you have thoughts, feel free to reach out to me. Topics:

    • Podcast introductions
    • How you want to be known in the world
    • Podcast pre-interviews
    • The world we live in and the world we share via the media we create
    Links To Things I Talk About:
    • Big Podcast Book
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    5 YouTube Trends Podcasters Shouldn't Ignore (Big Podcast Insider - Issue 50) Nov 02, 2021

    This is the audio companion to Issue 50 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Cats on steroids
    • 5 YouTube Trends Podcasters Shouldn't Ignore
    • "Theater of the mind"
    • TikTok stats podcasters should be aware of
    • Best Brands on TikTok: 12 Examples To Inspire Your Content Strategy
    • 17 Types of Video Content That People Actually Watch
    • Get More Money for Your Podcast Ads with this "Instagram Trick"
    • 5 Ways to Copy a Successful Podcast (and Still Be Original)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Audacity 3.1 – Three New Features for Podcasters Oct 29, 2021

    Audacity 3.1 has been released and it includes three brand new features that will help you to edit your podcast. Topics:

    • Why podcasters should consider Audacity for recording and editing
    • Why I prefer Audacity to other popular DAWs, including Pro Tools, Adobe Audition, and Hindenburg
    • Looping content in Audacity
    • "Smart Clips" and non-destructive editing in Audacity
    • Two recommended "add-on" programs I use to create my podcasts
    Links To Things I Talk About:
    • Audacity
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Diversity in Podcasting w/ Jeni Wren Stottrup Oct 25, 2021

    Jeni Wren Stottrup of The Podcasters' Forum returns for a deeper conversation on women (and general diversity) in podcasting and media. Topics:

    • Male/female dynamics in podcasting
    • Is this why you don't like female voices as much as male voices?
    • Country radio
    • Call Her Daddy
    • Things to consider when interviewing women for your podcast...
    Links To Things We Talk About:
    • The Podcasters' Forum
    • Big Podcast Book
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    3,500,000 Subscribers (Big Podcast Insider - Issue 49) Oct 24, 2021

    This is the audio companion to Issue 49 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • What a sick cat has to do with your podcast
    • Gas pump scam?
    • 3,500,000 subscribers (and how to get them)
    • 615-488-4321
    • Making it easy to subscribe to your podcast
    • Mobile podcast subscription pages
    • Why is nobody subscribing to your podcast?
    • Market research for your podcast
    • A podcast hijack
    • Izotope RX9
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    She Podcasts Conference Review w/ Jeni Wren Stottrup Oct 22, 2021

    There are a lot of small and genre-specific podcasting conferences. Unless you're in a specific niche or demographic, you may not know about these events or the value they can bring to you and your podcast. On this episode, I talk with Jeni Wren Stottrup about her experience at a recent podcasting conference designed for women podcasters, She Podcasts. Topics:

    • Niche and genre-specific podcasting conferences
    • Getting "back on the bike" after COVID-19 lockdowns
    • COVID-related travel issues
    • Networking with masks
    • Women in podcasting
    • Knowing your audience
    Links To Things We Talk About:
    • She Podcasts Live
    • The Podcasters' Forum
    • RocknPod Expo
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    New Podcast Studio, $5500 Budget w/ Marcus dePaula Oct 18, 2021

    As I talked about on this episode, I just installed some new panels based on a DIY panel design by Marcus dePaula. I did an event with Marcus last week where we took questions from podcasters who wanted to improve the sound of their studio. Zita Christian asked a question about building a studio from scratch – literally starting with a concrete floor and making something that's both comfortable and sounds great. This episode dives into Zita's situation (which may be very close to your situation) and what Marcus would do. Don't let the $5500 budget scare you. That's for everything. The sound treatment Marcus talks about will cost you far less. Topics:

    • Recording with concrete walls
    • The first thing to do about a concrete floor
    • How to build a new "studio" space so you have a good foundation to work with
    • Do-it-yourself acoustic panels
    • Building a comfortable studio
    • Curtains that will make your podcast sound better
    Links To Things We Talk About:
    • Zita Christian
    • Panel Build
    • Marcus' DIY Acoustic Panel Plans
    • Me Only Louder / Podcast Audio Lab
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Do Podcasters Need Social Media? (Big Podcast Insider - Issue 48) Oct 17, 2021

    This is the audio companion to Issue 48 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Do podcasters need social media?
    • Why you should consider video for your podcast
    • Important "video stats" you should be aware of
    • The type of video that actually hurts your podcast
    • A strategy to grow your Instagram (and the story of a man who used it to get 561,000 Instagram followers)
    • 5 new Instagram features podcasters should know about
    • How to conduct a social media audit (and why you want to)
    • Growing your Twitter following
    • A hands-off way to schedule podcast guests
    • How to "spy" on your podcast competition
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    I Accidentally Went on a Gay Podcast Oct 12, 2021

    As a podcast host, do you remember every interview you've ever done? When I got to that point, I realized I was either getting old (and forgetful) or I've done a ton of interviews and it would be impossible to remember all of them. Same for the podcasts where I've been a guest... I was updating my info on Podchaser a couple of months ago when I saw I was listed as a guest on a "gay" podcast. I thought it was a mistake, since I don't meet the qualifications. It wasn't. And this is that story. I also talk about what you must know (and do) before you do another media interview or have somebody on your podcast, because this sitation comes up in a few different ways for both podcast guests and hosts and something similar can happen to you. Topics:

    • The "unwritten contracts" of podcast appearances
    • The "three agreements" of podcast guesting
    • What happens when you have the wrong guest on your podcast
    • Straight model, gay centerfold
    • The only time I've removed a podcast episode after publishing it (and why)
    • Ryan Seacrest's blind date
    Links To Things I Talk About:
    • Podchaser
    • 40 Plus: Gay Men. Gay Talk.
    • Marilyn Chanbers
    • Blind Date
    What Dollar Tree Knows About Podcasting (Big Podcast Insider - Issue 47) Oct 10, 2021

    This is the audio companion to Issue 47 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • What a newspaper knows about podcasting
    • What Dollar Tree knows about podcasting
    • What Amazon knows about podcasting
    • Why "less is more" in podcasting
    • How to make your podcast sound better
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • Me Only Louder
    How to Improve Your Podcast Studio (and Sound Better) w/ Marcus dePaula Oct 07, 2021

    For the last few years, I've been recording in a room full of foam and blankets. The results were good, but not great. I wanted something better, so I just installed some new panels based on a DIY panel design by Marcus dePaula. This episode is the first I recorded with the new setup. It's a conversation with Marcus about how you can sound your best with the space you have, regardless of whether you record in a spare bedroom, a closet, or a temporary location. Topics:

    • "Room within a room"
    • Recording with a monitor – what you need to know
    • Setting up a portable studio that sounds great
    • Recording in your house? This is the best place to do it...
    • Why books are a great thing to have in your studio
    • Packing blankets
    • Bedroom vs. Closet
    • What you need to know about ceiling panels (clouds)
    • Studio Comfort vs. Function
    • What is good enough?
    Links To Things We Talk About:
    • The "Old" RED Room
    • Panel Build
    • Marcus' DIY Acoustic Panel Plans
    • Me Only Louder / Podcast Audio Lab
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    The "Instant Audience" (Big Podcast Insider - Issue 46) Oct 06, 2021

    This is the audio companion to Issue 46 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • The "Instant Audience"
    • Google for podcasters
    • Sound effects for your podcast
    • What happens when you get "personalization" wrong
    • Gen Z (and how to talk to them)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • The Hive Index
    • How to Use Google
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    OnlyFans for Podcasters (Big Podcast Insider - Issue 45) Sep 27, 2021

    This is the audio companion to Issue 45 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Herbie Hancock vs. City Girls
    • Lyft vs. Oscar Mayar
    • A captive audience for your podcast...
    • Tag Team, back again!
    • My "adult" membership site for podcasters
    • Custom, royalty-free music for podcasts (generated by AI)
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • Miti Productions
    • Soundraw
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    We Stopped Doing In-Studio Interviews and This Happened... Sep 20, 2021

    It's been a wild 18 months, especially for people like podcasters and broadcasters, who often do in-person interviews in very small spaces.

    For 15 years, I did 99% of interviews sitting across from my guest in the studio. But COVID-19 changed that – it was too risky to bring somebody in to an 8'x8' space with me, an engineer, and a producer.

    So we switched all interviews to remote...

    But that brought a few problems with it. And on this episode I talk about how we've worked around those problems as well as the "good" that has come from doing remote interviews.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    The Value of "Mystery" (Big Podcast Insider - Issue 44) Sep 19, 2021

    This is the audio companion to Issue 44 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • How to take "calls" from your audience – even if you don't stream your podcast live
    • The value of "mystery"
    • A podcasting lesson from ZZ Top
    • Why to never put your photo on your podcast artwork
    • How to make big money with a small podcast
    • The "most successful" podcast I've ever been part of
    • Your podcast "enemy"
    • A podcast production lesson from Facebook
    • Looking for a job in podcasting? I'll show you just where to go...
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    • Voiceform
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Stealing Ideas from Radio (Big Podcast Insider - Issue 43) Sep 10, 2021

    This is the audio companion to Issue 43 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • Stealing marketing ideas from broadcast radio and other "old school" media formats
    • Middle-aged white guys at Costco – what they can teach you about podcasting
    • How to record an effective "episode promo" for your podcast
    • Podcasts are now available on airplanes – what this means for your podcast
    • 5 pillars of podcast monetization
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Free vs. Paid Podcasts (Big Podcast Insider - Issue 42) Sep 06, 2021

    This is the audio companion to Issue 42 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

    • How to make $25,000/month from your podcast
    • How much "free" content should you give away? Why you should and shouldn't give away content...
    • Time management for podcasters – how to get things done
    • Why you should be emailing your podcast listeners (and how to do it)
    • Cheap WordPress hosting for podcasters
    Links To Things I Talk About:
    • Big Podcast Insider - Podcasting Newsletter
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    The Internet Never Forgets Sep 03, 2021

    This is an important episode for all podcasters. If you say something on a podcast and that podcast gets released, what you've said it out there forever – it will not go away. It doesn't matter if the podcast has just a few listeners or you're not listed as a contributor. Mike Richards learned the hard way. Just this week, he was fired as the Executive Producer for Jeopardy because of comments he made on a podcast (and probably a few other things). If there is a mic in the room, assume the mic is hot and what you're saying is being recorded for broadcast. Also, whether there's a mic in the room or not, consider the power of your words. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Growing Your Podcast via Text Messages (Big Podcast Insider - Issue 41) Sep 02, 2021

    This is the audio companion to Issue 41 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Although the newsletter is almost a year old, this is the first companion podcast episode. As of now, I plan to do these weekly, just like the newsletter itself. Links To Things I Talk About:

    • Big Podcast Insider - Podcasting Newsletter
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Why Your Podcast Guest Pitch is Being Ignored Aug 13, 2021

    Has somebody who has done a lot of outreach to podcasters, trying to get myself or others booked as guests on those podcasts, I probably have as much empathy for podcast booking agents and others doing this job as anybody. It is a very tough job. It sucks to be ignored. And it sucks to be rejected, even when somebody does it in a kind way. This is especially true when you're doing your own booking and it's you or your project that is being rejected. But as a podcaster, it also sucks to get form emails from people who see you and your podcast as number. And then get followup emails from these people...again, and again, and again. This is one of the reasons so many podcast guest pitches get ignored. Want more success with your podcast guest booking? Listen up... Links To Things I Talk About:

    • Build a Big Podcast - Podcast Guest Application
    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    3 Podcasting Events (in Nashville) Reviewed w/ Dave Jackson Aug 11, 2021

    Nashville was the place for three podcasting events last week and I sit down with Dave Jackson from School of Podcasting to talk about each of them. When podcasting first started, small events were all we had. Then things started taking off, so podcasting was added to blogging conferences and other "new media" events. Then podcasting got big enough to be worthy of its own larger events. Now things are changing again, with more and more podcasting events focusing on different niches within podcasting. That was the case with two of the three podcasting events that happened in Nashville last week. If you're looking to connect with other podcasters, live events are a great way to do it. More thoughts on this episode... Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Using Pod Decks for Podcast Segments and Formats Jul 26, 2021

    Travis from from Pod Decks sent me a package of his five latest decks. Pod Decks are essential flash/playing cards with episode, segment, and question ideas. If you need ideas for your podcast, they can be a great tool. On this episode, I review the Pod Decks package from Travis and talk more about how you can use Pod Decks as a tool to make your podcast better. Want to hear them in use? I use the "interview decks" as a tool for my daily sausage factory podcast. I'm also using the "Episode Ideas" deck for episodes of the sister podcast to this one, RED Podcast and will likely have some behind-the-scenes from these episodes here, so you can see my thought process of outlining and planning podcast episodes using Pod Decks as a tool. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    The Dangers of Podcast Hosting Jul 25, 2021

    Podcasting can a dangeous business and COVID-19 has brought with it some new risks for those of us doing close-contact work. For the last couple of months, I've been working on a project that requires dozens of in-person interviews, so I've had to think a lot about safety and how far I'm willing to go to get a good story on tape. Just last week, a well-known broadcaster and podcaster in Nashville contracted COVID-19 from his co-host. Everything seemed to be going fine, until it wasn't – he's currently in the hospital in the critical care unit. To make things more complicated, this person does a show where he frequently shares anti-vaccine propaganda. And the co-host of his podcast, the guy he contracted COVID-19 from, is his son. It's a bad situation to be in. Which is a good reminder for all of us to be careful and thoughtful about the work we do and what we say while on the mic. More thoughts on this episode... Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Same Podcast, More Listeners May 16, 2021

    I had an interesting experience with a well-known podcaster recently. He was asking about the quality of his podcast and I let him know it wasn't very good. Then I let him know an easy way to improve it. He rejected my idea. I share the story in this episode. And my hope is that you'll make a different (and better) decision when it comes to your podcast. If you do, you'll get more listeners for your podcast and make more money with it. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Hot Mic! Oops! May 04, 2021

    If you're been around microphones long enough, you've probably experienced a "hot mic" moment. I had one myself on this podcast just a few months ago, when I accidentally released a "rough edit" with some post-episode banter that was never meant to be heard, but hadn't yet been removed. That situation ended up not being a big deal for me. Why? Because who I am on the mic is who I am off the mic – I didn't say anything that was "not me" or left listeners feeling tricked. If you approach your podcast like this, a hot mic moment can actually help you, since people see that you're genuine. It doesn't work that way most of the time though. More about hot mics on this episode... Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Podcast Advertising's Race to the Bottom (and How to Fix It) May 02, 2021

    Radio has long been known to throw in "value added" services, such as free or discount website advertising for those who buy their broadcast ads. This has been going on forever, so nobody thinks it's a big deal. Plus, the perception of website advertising is better than its reality, at least for some buyers, so it really isn't a big deal – it's a good deal for radio. But podcast distribition platform Audioboom pissed off a few people by advertising that it encourages its hosts to "go long" on advertising reads, esentially giving away "$400 million in free advertising" to buyers. First of all, that's magic math. No way were those longer ad reads were worth that kind of money. What is worth a lot of money and what Audioboom seems to miss is what podcasters, like you, really do bring to the table when it comes to advertising. That's what I talk about on this episode. Want to make more money from your podcast ads? Listen up... Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    The Podcast Guest Process w/ Chris Curran Apr 10, 2021

    Chris Curran, like me, spent a lot of time in the music industry. While my focus was marketing, mostly working out of office buildings, he was in the studio, engineering acts like Naughty by Nature, Heavy D & the Boyz, and Helmet. When you spend that much time in the studio, you learn a lot about what it takes to get a quality recording. You also learn a lot about the psychology of getting a good performance on tape. Between us, Chris and I have been part of over 3000 podcast episodes and interviewed hundreds of people. We've seen and experienced the good, bad, and ugly of podcasting. In this episode, we talk about the process of getting a quality guest interview.

    Want more? Visit Chris at Podcast Engineering School.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Audacity 3.0 for Podcasters w/ Steve Stewart Apr 01, 2021

    Podcast editor Steve Stewart is back with a "bonus episode" that's very specific to the newly released Audacity 3.0. This one is short and to-the-point with a couple of things for you to consider if you use Audacity to edit your podcast. On this episode:

    • Audacity 3.0's new file format – this will make your podcast editing easier
    • How to get a "clean cut" in your podcast edits (with a single keystroke)
    • Sending your podcast directly to your editor (or anybody else) directly from Audacity
    Links mentioned:
    • Behind-the-scenes of Steve's podcast editing business
    • Audacity 3.0

    Want more podcast editing help? Visit Steve at Podcast Editor Academy.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Making Your Podcast Sound Better w/ Steve Stewart Mar 31, 2021

    95% of the time, the focus of Build A Big Podcast is marketing. Steve Stewart is a podcast editor. What does he know about marketing a podcast? A lot – as the guy who runs the 6000+-member Podcast Editors Club on Facebook, he's seen and heard it all. On this episode:

    • The importance of owning a niche...even if you're just editing podcasts
    • The editing "side-hustle" – a good option for you as a podcast host?
    • How to start a podcast editing business (and how Steve was able to do it)
    • The "psychology" of working with guests to get a great podcast interview
    • The right way to do a mic test when you're interviewing a podcast guest remotely
    • Getting comfortable on the mic (and how to make your podcast guests more comfortable)

    Want more? Visit Steve at Podcast Editor Academy.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.
    Audacity 3.0 for Podcasters Mar 29, 2021

    Audacity 3.0 is out and it's got some new things that you'll find helpful if you're a user. Not a user? it's not for everybody, and there are arguable more powerful tools like it available, but it's worked well for me for about 20 years and, for podcasting, I think it's worth a look. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    The $15,000,000 Podcast Ad Mar 17, 2021

    This is a "feel good" episode about the power of being able to connect with your audience. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    If Apple Podcasts Jumped off a Cliff... Mar 15, 2021

    The people at Apple Podcasts have decided "follow" is the right term for what we currently call "subscribe." So in the future, if you want people to "subscribe" to your podcast via Apple Podcasts, you may want to use the word "follow" to match their wording. James Cridland of Podnews has some interesting thoughts on this, which I'll share with you in this episode. I'll also tell you my thoughts both in the episode and in here: It doesn't matter. What we call "subscribe" from now on isn't nearly as important as how we explain what that word means. And we still have a lot of work to do if we want podcasting to be at the levels of social media platforms, such as Twitter, Instagram, and Facebook. Also – why are we trying to win over people who don't listen to podcasts? I get that it would be nice to expand the audience that podcasting has, but it's a better growth strategy to work with the audience you already have and let those people help you grow than worry with people who don't listen to podcasts and may never listen to podcasts, regardless of what you call "subscribe." Just to be clear – nobody is wrong here. There's no one way to do anything in podcasting. But changing one word isn't likely to be the gamechanger so many people are saying it will be. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Do You Really Need Headphones? It Depends... Mar 12, 2021

    Go on any forum for podcasters and you'll likely see people arguing about the best microphone and best headphones. The best microphone is the one you have. And if you don't have one, assuming you have some experience hosting and can say something worth listening to, get this one. The best headphones? When I'm doing remote interviews, I like cheap earbuds. Do they sound great? Not really. But I've found them much better that closed-back, fancy headphones since earbuds allow me to better monitor my own speech and, because of this, sound more natural on the mic. And when I'm not doing a remote interview and simply recording, either by myself or with somebody else in the room, I usually don't wear headphones at all. Risky? Yes. But live a little, man. And if you're good enough to get this mic, you should be good enough to make "no headphones" work for you. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    A Guest Lied to Me – This Is What I Did Mar 10, 2021

    I've interviewed hundreds of guests over the years. Most have been great experiences, even if the interview didn't always work out the way I wanted. This is not one of those stories. This guest lied to me, brought me in on his lies, and pissed me off because of it. On a positive note, it's a great story for Big A Big Podcast and I hope it helps you better handle similar situations when they happen to you. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Working With Publicists Who Pitch Bad Guests Mar 09, 2021

    I think it's important to keep a good relationship with publicists and booking agents, but you need to remember who these people work for – not you. Their main goal when dealing with you is to get you to cover something or talk to somebody. Because of this, you need to make sure that what you cover and who you book works for you – do not leave it up to somebody else to make a decision like that. In this episode I talk about a publicist who tried to dump a guest on me, how I tried to work with her, but ultimately, how I had to walk away, because the guest didn't meet my standard and she wasn't able to make the (somewhat) interesting story that would have allowed him to participate as a ride-along work. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    When Interviews Go Bad Jan 24, 2021

    If you do enough podcast interviews, you're going to have a bad one. I once had a guy, well-known rock star, stand up in the middle of recording and tell me, "This interview is over! Take me back to my hotel!" Even Larry King had some bad interviews. But he made it work...at least sometimes. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Is Your Ego Killing Your Message? Dec 07, 2020

    I saw a video being passed around social media that I found to be very impressive. It was bold and took chances, calling out a well-known “marketing guru” on certain things regarding race that, to some people, including me, came off as tone-deaf and out-of-touch. I reached out to her. It didn't go well. That's what this episode is about. Want to see the conversation with this person? Visit Big Podcast Bulletin. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    The "Stripper Story" and Your Podcast Nov 29, 2020

    One of the most common situations we run into as podcasters is guests who give the same canned answers they've given hundreds to hundreds of other people. Closely related to this is guests who have walls up, want to stick to prepared talking points, and don't want to have real discussions about what you're asking them. How can you get guests to open up to you when doing an interview? I talk about that and more on this episode. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    A-to-Z Podcasting – The Episode Production Process Nov 23, 2020

    If you want to know the behind-the-scenes elements of a successful radio show (and podcast), listen up. I walk you through the episode creation process from A-to-Z. Looking to get a job in the podcast business? I talk about that too. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    Amazon Halo Review Nov 15, 2020

    Amazon just released its version of a "Fitbit" called Amazon Halo. One of the main reasons I got it, and the reason I'm talking about it here, is because, unlike a Fitbit, Amazon Halo will analyze your voice.

    Here's how Amazon describes this feature: "Analyze qualities of your voice like energy and positivity to help strengthen communication."

    Sounds like something that might be helpful to someone who uses his voice to make a living, right?

    I talk about my "voice analysis" experience on this episode.

    Amazon Halo also measures your sleep and its quality. And tells you how fat you are. And gives you a ton of other date to be obsessive over.

    I talk about that too.

    It it helpful? Yes. Is it for you? Maybe.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    30 Podcast Episodes (In 30 Days) Nov 01, 2020

    NaPodPoMo is back, so if you're thought about jumping into podcasting in a big way, you've got a great opportunity right now. There's nothing better when it comes to becoming a podcast better host than actually getting behind the mic and everything else that comes with planning, recording, editing, and publishing real podcast episodes.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

    5 Podcasting Lessons From Mike Pence Oct 09, 2020

    Mike Pence doesn't seem to talk a lot. You see a lot of photos of him, but he's usually behind Donald Trump and he doesn't say much.

    But before Mike Pence was Vice President, he was a talk radio host.

    His show is predictable. Then, like know, you know where Mike Pence stands on issues like gay rights, marriage, and abortion.

    Mike Pence is a great spokesperson for the power of podcasting. And I talk more about what you can learn from his talk radio experience on this episode.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to double your podcast audience.

    Podcasting Stories Wanted Sep 15, 2020

    I'm working on a podcasting project and looking for stories about podcasting that fit within the following categories:

    • A "Bad" Podcasting Experience - Have a funny (keep it light) story about something that went horribly wrong during a podcast session? A bad guest?
    • Your Podcasting Origin Story - How did you get starting in podcasting?
    • A "Because Of My Podcast" Story - What has happened to you that wouldn't have happened had you not had a podcast?
    • Marketing Via Podcasting - Are you marketing yourself or spreading an idea via podcasting?
    • Diversity In Podcasting - Are you part of a group that is underrepresented in traditional media and using podcasting to connect to people within that group?
    • Guesting On The Podcasts Of Others - Are you using the podcasts of others to connect with people, market yourself, or spread a message?

    If you've for a story that fits into one of the above categories, please contact me and I'll send you a link to upload audio of it.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to double your podcast audience.

    The Podcast T-Shirt Business Aug 31, 2020

    I posted some merch photos on the Big Podcast Instagram account and got a comment from Kyle at Gagglepod Studios that this story would make a good podcast.

    So here it is.

    Branded merchandise isn't for everybody, but if you have the right audience, it can be a substantial part of your business.

    In this episode, I talk about how many "musicians" are known more for their t-shirts and other merch than they are for their music. I also talk about how you can easily as t-shirts and other merch to your business.

    Want an example? Big Podcast t-shirts

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    OOPS! I Screwed Up! Aug 20, 2020

    I subscribe to my own podcasts, not because I'm some kind of narcissist or I'm trying to boost my stats, but because when I see the download happen on my podcatcher, I know the feed is working OK.

    A couple of days ago, I happened to actually listen to the episode I downloaded.

    The edits were sloppy. Then the episode "ended," but I kept going...and I realized I had uploaded a partial edit with raw tape at the end.

    Fortunately, I didn't say anything embarrassing.

    I'd already found a BIG problem in the episode that I wanted to talk about before I realized the editing mistake. On this episode, I talk about that as well as "rules" you should always follow when recording your podcast.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    The "Pod Decks" Switcheroo - Part 2 (w/ Larry Roberts) Aug 19, 2020

    On the previous episode, I talked about Pod Decks (and used them) with Dave Jackson from School Of Podcasting.

    I like the idea of Pod Decks, so on this episode, I asked the same Pod Decks questions to Larry Roberts from Readily Random just to see what would happen and also to get a second opinion on the value of using Pod Decks as a podcasting tool.

    SPOILER ALERT: Pod Decks is a cool system that has a lot of flexibility and will allow you to go places with your interviewing that you probably wouldn't go otherwise. Pod Decks alone won't make you a better interviewer, that's something that only happens from spending time behind the mic, but it's a fun tool that will help you create some great episodes of your podcast.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    The "Pod Decks" Switcheroo - Part 1 (w/ Dave Jackson) Aug 18, 2020

    I talked about Pod Decks on the previous episode.

    Here's what it says when you go to the Pod Decks website:

    I created Pod Decks to be a tool for any podcaster whether you are just starting out or a pro-podcaster to help grow you audience, have deeper conversations, and set yourself apart from all the other interview podcasts online.

    Sounds good, right?

    On this episode, I put Pod Decks to the test with Dave Jackson from School Of Podcasting.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

    3 Easy "Tricks" To Do Better Podcast Interviews Aug 17, 2020

    I done hundreds of podcast and radio interviews. Some have been great and some not-so-great...

    In this episode, I share three "tricks" that will help you instantly become a better interviewer. I also talk about a product for podcasters, Pod Decks, designed to help you ask better questions.

    On the new two episodes, I'll be putting Pod Decks to the test. To make sure you don't miss this, subscribe to Build A Big Podcast.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

    How To Make People Listen To Your Podcast Aug 14, 2020

    You probably have a podcast that you don't really like, but you can't help but check in on from time to time, because the host is so passionate, or interesting, or otherwise compelling.

    What's with these podcasts? Why do we care?

    This episode of Build A Big Podcast is about that – what makes people care about (and listen to) your podcast.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

    Naked Models (And Your Podcast) Aug 13, 2020

    I had a friend who's an audio engineer for a major rock act and, when he wasn't on tour one season, did a stint as a "college professor" teaching audio engineering.

    He was vulgar as fuck.

    Sorry, I had to.

    This guy would go in the classroom and say all sorts of stuff, always followed by, "Oh, sorry, that's the road talking."

    That kind of language is standard operating procedure when it comes to the touring business.

    We have similar things when it comes to podcasting. And if you don't watch yourself, it will get you in trouble.

    On this episode I talk about working around this issue. I also share a couple of stories about naked models.

    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to grow your podcast audience now.

    The Big Podcast Submarine Aug 12, 2020

    I'm back. I never actually went anywhere, but I'm been working on other podcasting projects which have kept me from this podcast more than I'd prefer.

    If you're looking for more "podcasting content" from me that isn't a podcast, check out my Instagram page. Or read my book on podcasting. :)

    But don't worry, new episodes of Build A Big Podcast are coming...

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    The Podcast Academy Jun 19, 2020

    Is it Podcast Academy or The Podcast Academy? Or maybe it's the Academy of Podcasters?

    This episode is about The Podcast Academy. I wrote it off initially, but I'm giving it a second look now that Rob Greenlee is involved.

    It's still a very new organization and, like many podcasts, they seem to be figuring things out as they go. Still, I think The Podcast Academy might be worth a punt.

    More thoughts in this episode...

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    How To Make Your Podcast More Interesting To People Jun 17, 2020

    On the Big Podcast Instagram account, I often share photos from the "studios" podcasters use to create their podcasts. I say "studios" in quotes, because many people who send me photos will attach a note that says something like, "It's not a real studio."

    If you're making a podcast there, it's a real studio. And the closets full of clothing that people work from are much more interesting to look at and read about than a professional-grade, sound-treated "studio" with a huge mixing console.

    Same for the funny things that happen during your podcast. For example, if a dog walks in on you. Or you hear a car horn honking outside your window.

    I'm not giving you permission to be sloppy of throw in the towel on caring about listener experience, but I am saying it's OK for you to be real.

    People who like podcasts don't want perfect, they want real.

    On this episode, I answer a couple of related questions from podcast Steve Pederson who participated in the 30-Day Solo Podcast Challenge.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Audacity 2.4 Is Here (And It Works On Mac) May 16, 2020

    Audacity 2.4 was released today and it works on Mac. If you're using Catalina, you no longer need to load the program via Terminal.

    There are several new features, some of which I talk about in this episode. One is a noise gate, which you may find helpful, especially if you're a heavy-breather.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Your First (Or Next) 1000 Podcast Listeners May 03, 2020

    You've got a new podcast and you need listeners.

    Or... You've got an existing podcast and you need more listeners.

    In this episode, I give you a couple of options for bringing in new listeners in bulk and walk you through the process using Music City 911 as an example.

    Have a podcast marketing question you want me to answer here? Reach out.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Podcasting With A Mask Apr 22, 2020

    Nobody is actually podcasting with a mask, at least not successfully. Thanks to COVID-19 though, a lot of people are wearing masks right now.

    This is a great opportunity for podcasters. More in this episode...

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Easy Money For Podcasters Apr 11, 2020

    Podcast advertising is changing – have you noticed? For one, there's a lot more advertising for hair dye now that we're in quarantine and people can't get their hair professionally colored.

    But this episode isn't about advertising. Or hair dye.

    This is an episode about how to make money with podcasting equipment you already own. If that's what you want to do with this idea... You might like it so much that you do it free.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    The Coronavirus Opportunity Apr 05, 2020

    I get that it can feel "weird" to release podcast episodes right now, but we have a big opportunity to use this time to do what we do – help people, form community, and spread important messages.

    What are you going to do?

    I wrote about The Coronavirus Opportunity on Big Podcast Bulletin. This episode has more thoughts on how to take advantage of it.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    How To Change Opinions With Your Podcast Mar 24, 2020

    The National Association of Broadcasters released a PSA on coronavirus (download it for use on your podcast) this week, so I thought it would be a good idea to talk about the overall concept of Public Service Announcements and how you can use existing PSAs or do something similar on your own to change opinions and create a specific outcome.

    Note that the PSA within this episode can be used not only on your podcast but anywhere you release material online. I attached it to a short video about coronavirus on Instagram to double-down on getting accurate information about this situation out to the public.

    The PSA is a powerful concept and goes way beyond coronavirus or "advertising." It's easy to do with as little as an extra sentence or two, so I hope you'll consider options for your podcast.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Podfest Multimedia Expo - A Review Mar 21, 2020

    Every March, Podfest Multimedia Expo happens in Orlando. I just returned and have a "review" if you're curious about what happened or are wondering if it's the right event for you and your podcast.

    What's inside this episode:

    • Flying on Spirit Airlines – What's it really like?
    • Who attends Podfest?
    • How many people were there this year?
    • What kind of people were there this year?
    • How boss Chris Krimitsos expanded Podfest this year
    • What will happen to podcasting-related events now that COVID-19 is here?

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    A Big Opportunity For Your Podcast Mar 19, 2020

    It seems the whole world is on "lockdown" right now due to COVID-19 fears. But on a positive side, podcasters have an opportunity to help this situation.

    The CDC site is where to get accurate COVID-19 info. Take memes and other info you get via social media or Donald Trump with skepticism. Listen to people who know – scientists and doctors.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    How To Screw Up Your Podcast Audio Quality Mar 03, 2020

    I finally (!!!) finished recording and editing the audiobook version of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

    Then I ran into an issue...

    Because I was punching in and editing some of the pauses, some of the "breathing noise" got chopped. And that sounds weird.

    I knew it might be an issue, and it probably wouldn't have been a big deal had this been a book for people with a "normal" understanding of audio. But you're a podcaster and you have a more advanced ear.

    So I've got a little bit more work to do on this...

    I thought I might be crazy, so I sent a clip to Dave Jackson from School of Podcasting to get his opinion. He sent back the clip after running it through a "debreath" plugin, which did get rid of the breathing sounds, but took a little too much out.

    In this episode, I play "before" and "after" clips and let you judge for yourself.

    LESSON LEARNED: You can only do so much with your audio once it's on tape, so make sure you get something great on tape. Don't rely on automation of fixing things after the fact, because you may not have what you need to work with.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Thinking About Writing A Book? Feb 19, 2020

    It's common for podcasters to tell me, "I've been thinking about doing a book."

    And that makes sense. As a podcaster, you have a message and a lot of ideas around it.

    But writing a book can be a lot of work. I know, because I've done a few of them. The more recent one, a book on podcasting, took about four years.

    Grant Baldwin of The Speaker Lab Podcast just released a book on speaking. His approach was different than mine. On this episode, you'll hear from Grant himself about how this book came together and learn about an option for getting your book out.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    Big Podcast Holiday Extravaganza Dec 25, 2019

    Happy holidays!

    This episode contains a few thoughts on how to make your podcast (and connection with listeners) better in the upcoming year and decade.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    AND WE'RE BACK! Dec 24, 2019

    Back in the air chair... I had planned to take a few days off after the 30 episodes from last month, but here we are, three weeks later.

    Strangely enough, I've had a few people reach out to me over the last couple of weeks to ask about "how to come back" from a podcast that's on hiatus. That's the focus of this episode.

    Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

    30-Day Solo Podcast Challenge - Conclusion Dec 01, 2019

    The 30-Day Solo Podcast Challenge is done, but you are not done – your podcasting challenge is just beginning.

    This series was designed to give you a jumpstart into the world of solo podcasting. What happens next is up to you...

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #30 - Your Podcast Billboard Nov 30, 2019

    Your podcast, especially if it's solo, is a billboard – it lets people know everything they need to know about you (or at least what you want them to know about you).

    So what do you want to be known? That's what this episode of the 30-Day Solo Podcast Challenge is about.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #29 - Where To Get Unlimited Podcast Ideas Nov 29, 2019

    One of the most common questions people ask me about solo podcasting is, "Where do you get ideas for episodes?"

    In this episode of the 30-Day Solo Podcast Challenge, I talk about this and give you a very specific exercise to make sure you never run out of podcast episode ideas.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #28 - All Podcast Hosts Have Secrets Nov 28, 2019

    All podcast hosts have two things:

    1. Things we want people to know about.
    2. Things we hope remain secret.

    Some secrets are scandalous. Or we think they are.

    Some are a big deal. Or we think they are.

    This episode is about secrets and what we choose to share (or not share) with listeners.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #27 - How To Build Your Reputation Via Your Podcast Nov 27, 2019

    Most stories in the media, at least when it comes to celebrities, don't just happen. When you see somebody "famous" getting positive coverage on big media, there's a good chance it happened because a publicist (or even the person himself) asked for it.

    When it comes to getting attention for yourself, your podcast, and the business behind your podcast, you need to let people know the kind of attention you want.

    The same is true for your reputation. A good reputation doesn't just happen – you have to let people know the type of reputation you want, then act accordingly.

    What do you want your listeners to know about you? How can you let podcast listeners know these things within the podcasts you're doing? That's the subject of this episode.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #26 - Your Toolkit Nov 26, 2019

    Listeners are attached to you. Because of this, they love "behind-the-scenes" info. One of the best ways to ease into this and provide something of value that's related to your podcast topic is to share the tools you use to do your job (related to your topic) and your work process.

    The tools I used to make this podcast episode:

    • Audio-Technica BP-30 microphone
    • Focusrite Scarlett 2i2
    • Audacity

    Something that I didn't mention, but was also used in the creation of this episode is Auphonic, which is post-production software that touches up your raw audio to make it sound better.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #25 - What's Happening Now? Nov 25, 2019

    Over the last couple of episodes, we've covered the "future" as well as the "past." In this episode, I talk about how to share what's happening NOW and get your listeners involved in what you're currently doing.

    Have you ever been in a city where there is a Starbucks on one side of the street and, directly across from it, there is another Starbucks? That can seem like overkill, but those situations aren't by accident – they happen because people are less likely to go somewhere if they have to cross a street.

    If a city street will keep people from spending money on something they're addicted to, you can imagine how difficult it can be to get people to take action on "non-addictive" offers. I talk about this also...

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #24 - The Mistake Nov 24, 2019

    The image we present as podcast hosts is always different than how we actually are as humans. Some of this is done on purpose, but because our podcasts are planned out and edited (or should be), it's easy for people to think we're better at organizing messages and delivering them than we actually are.

    Like standup comics, we plan things. And we tweak our messages (and perfect them) before they're delivered to people.

    If you want to have real rapport and connection with the people who listen to your podcast, you have to let them know that you make mistakes too.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #23 - The Podcast Crystal Ball Nov 23, 2019

    As a podcast host, listeners look to you as an authority on your subject. And it can be helpful to your "status" as this expert to talk about current and future trends.

    Think about the host of a stock market show. What does something like that do for listeners?

    Part of the job is to advise you today on what the market will do tomorrow, next week, next month, and next year.

    You can benefit by doing something similar. Even if you don't make predictions for the future, it can be helpful to your expert status to talk about the trajectory of current trends.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

    Day #22 - A Story About Rejection Nov 22, 2019

    There's a saying among those who sell their own products that, "If you don't have a few people return what you've sold, you're not selling enough."

    The same could be said for bad reviews of podcasts. If you don't have some bad reviews for your podcast, you're not reaching enough people with it.

    Everybody who has ever really tried at life has been rejected. Because of this, your listeners will have their own stories of rejection.

    You have one too. And a great way to better connect and develop rapport with your listeners is to share it with them.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

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