Who is the father of the Bronco?
More than any other product, cars reflect the state of the world at the time they’re created. Think about it. You can look at a car from the 1950’s, with its giant fins and oversized engine, and know a lot about that time in history. Likewise, a fuel efficient, aerodynamic compact car will convey information about the 1980’s. So, what does the Bronco tell us about 1966, the year it was officially released?
We go back to 1963 the year of the first sketch and ask the question, “What problem was the Bronco built to solve?” Why did WW2 veterans clamor for the first run of Broncos?
The Bronco was created to be a truck you can take off-roading in the morning and drive to the opera in at night. It was a hybrid of rugged freedom, and practical quality. But getting it from a design sketch book to a dealership lot, took sacrifice and bravery.
But who gets the gold star? Who was the person that gave the go ahead to actually start building Broncos?
For more information on the Bronco's early years, check out broncopodcast.ford.com