Show notes
By January of 1949 Fred Allen was worn out. He’d spent years battling with sponsors and with NBC. In December of 1948 his Sunday at 8:30 rating was a healthy 20 points, but after Edgar Bergen left NBC’s airwaves the network moved Allen’s show up a half hour to 8PM.
Meanwhile on ABC, Stop the Music’s popularity was soaring. Allen lost nearly half his audience in a single month. By March Stop The Music’s rating would reach 17.6, while Allen’s fell to 9.4 and Sam Spade’s fell to 11.3 on CBS.
Allen was a voracious reader, sometimes scouring ten newspapers a day for topical material. In the end, perhaps he just cared too much. By June with his rating down to an unthinkable 5.8, he’d had enough. The fifty-five year-old called it a seventeen-year radio career after June 26th, 1949. Jack Benny and Henry Morgan were his final guests. Fittingly, the program ran long and Allen’s network feed was cut off.
Although Fred Allen’s program came to a close, he was still under contract to NBC. When the network launched The Big Show, Allen became a regular. The ninety-minute program debuted on November 5th, 1950. It was an attempt to revive NBC’s Sunday night ratings.
It was hosted by Tallulah Bankhead, written by Goodman Ace with music by Meredith Wilson, announced by Jimmy Wallington, and a rotating star-studded cast. Ace had long been an admirer of Fred's work. Allen appeared on twenty-four of the show's fifty-seven episodes, including the landmark premiere.
Each episode cost over one-hundred thousand dollars to produce. Hopes were high. Before the show's launch the entire cast flew out to London for a lavish publicity stunt. Although Allen was as funny as ever, the British press was unimpressed and the show was a flop. Amazingly the show was brought back for a second season, but by the end NBC had lost a million dollars and made no dent into CBS's Sunday night ratings. After the final broadcast on April 20, 1952, Fred Allen was happy to walk away.
Allen did eventually break into television, first as the emcee of Judge For Yourself, and finally as a regular panel guest on the CBS quiz show, What's My Line.
Between 1954 and 1956 he also worked as a newspaper columnist and as a memoirist, renting a small New York office to work without distractions. There he wrote Treadmill to Oblivion, published in 1954, which reviewed his radio and television years, and Much Ado About Me, published in 1956, which covered the early years of his life.
Treadmill was the best-selling book on radio's classic period for many years. When it was published, he appeared on the Tex and Jinx radio show out of WNBC in New York on the Wednesday before Thanksgiving, November 24th, 1954 to talk about his career. The show was broadcast from Peacock Alley at The Waldorf-Astoria Hotel. The weather was dreary, which only added to Fred's usual sense of sarcastic humor.
By 1954 Allen already had a heart attack. Always a letter-writer, he reflected upon the lifestyle changes he was forced to adopt in a note to friend Doc Rockwell. Taking a late night stroll up New York's West 57th Street on a blustery, cold Saturday night — St. Patrick's Day, 1956, Allen suffered a heart attack and died on the spot.
Fred Allen was 61.
Due to the public nature of his death, reporters were quick to arrive at the scene. The next day’s Sunday Daily News cover featured a photo of his body with the headline “Fred Allen Dies in Street.” His death sent the entertainment industry into deep mourning. Jack Benny was profoundly shaken. In truth, as funny as Benny was, he was never exactly the same without his old sparring partner.
During the following night's Sunday broadcast of What's My Line? host John Daly preceded the program with a special message to the viewing audience. Steve Allen took Fred's place on the panel. During the final ninety seconds of the program Steve Allen, Arlene Francis and Bennett Cerf gave heartfelt tributes to Fred.
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