Brainfluence

iMotions, Affectiva and Neuromarketing with Peter Hartzbech Feb 21, 2025

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points:

iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research.
The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions.
Imotions helps brands with early-stage R&D, packaging design, and shopper insights using techniques that go beyond traditional surveys to measure emotional responses.
By integrating Affectiva's technology, iMotions can now offer scalable solutions for market research, including facial expression analysis, head pose, and attention metrics.
Imotions is working towards a SaaS model where clients can easily conduct online studies with features like webcam-based eye tracking and respiration measurement.
The company focuses on providing high-quality raw data and proven methodologies, allowing clients to integrate various behavioral science concepts into their research.
iMotions has a strong global foothold in academia, working with more than 70 of the world’s top 100 universities.

Show notes, text and video: https://www.rogerdooley.com/imotions-affectiva-hartzbech/

Peter Hartzbech is the Founder & CEO of iMotions, a company based in Copenhagen that specializes in biosensor software designed for the analysis of complex human behaviors. Driven by a desire to use technology to improve the world, Hartzbech established iMotions at the age of 25. The iMotions platform is used by over 1,300 organizations to study human behavior and cognition, diagnose neurological diseases, improve customer experiences and learning environments, and enhance overall human well-being. In October 2021, iMotions joined Smart Eye, a leader in Human Insight AI. Hartzbech is also a Business Angel Investor in start-ups and a founding member of the ByFounders Fund.

Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo Jan 06, 2025

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. Her latest book is Making Waves: A Woman’s Rise to the Top Using Smarts, Heart, and Courage.

We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology onboard, and her unique leadership philosophy.

Key Takeaways:

Technology-Driven Customer Experience: Lisa highlighted how the cruise industry is leveraging technology to enhance customer experiences, making everything from booking to onboard interactions more seamless and efficient. Celebrity Cruises, for instance, introduced stateroom automation—allowing guests to control their environment with just a touch of a button.
Inclusive Pricing Strategies: We discussed the evolution of cruise pricing, moving towards comprehensive packages that reduce the "pain of paying." Lisa emphasized that offering choices—whether all-inclusive packages or à la carte options—caters to the diverse needs of customers, providing a more tailored and satisfying experience.
Leadership and Trust: Lisa shared valuable insights into building trust and credibility within an organization. From admitting her own limitations and asking for help, to fostering a team-oriented culture, her leadership approach is all about honest communication and mutual respect.

Show notes, video, resources: https://www.rogerdooley.com/lisa-lutoff-perlo/

Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally Nov 27, 2024

Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insights about training his AI, discusses the challenges top executives face with "winning too much," and explains why he's giving away his lifetime of knowledge for free. Whether you're a leader, coach, or just curious about the future of AI-powered mentorship, this episode offers a unique glimpse into how artificial intelligence is transforming executive development.

Marshall Goldsmith's Free MarshallBot: https://marshallgoldsmith.ai/

Show notes, audio, text, resources: https://www.rogerdooley.com/marshall-goldsmiths-ai-marshallbot/

AI Podcasts, Google NotebookLM and Pricing Psychology Oct 31, 2024

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence.

Show notes, videos, resources: https://www.rogerdooley.com/ai-podcasts-notebooklm/

The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich Sep 29, 2024

Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn about:

New airline refund policies and what they mean for you
How AI is revolutionizing customer service interactions
The changing role of human agents in call centers
Surprising ways airlines may compete for your loyalty

Whether you're a frequent flyer or a leader focused on customer experience and call centers, this discussion offers valuable insights into the future of air travel and customer service across industries. Show notes, video, transcript, resources: https://www.rogerdooley.com/airline-cx-matulich/

As President and Managing Director, Mario Matulich oversees overall business operations and strategic growth initiatives for CMP, a leader in delivering market research, events, and communities to organizations that value customer centricity. With 17+ years of experience, Mario has helped transform an events company into a leading provider of market analysis and industry connections by developing a winning culture built on confidence, innovation, poise, collaboration, and “customer first” quality standards.

The Illusion of Choice with Richard Shotton Aug 23, 2024

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy."

LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing messages more memorable. Shotton also discusses the importance of reducing friction in customer experiences while explaining when a little friction can actually enhance perceptions of quality. Throughout the conversation, he provides practical examples and insights that marketers can apply to improve their strategies and better understand consumer behavior.

Show Notes, Audio, Text, Resources: https://www.rogerdooley.com/richard-shotton-illusion-choice/

"Illusion of Choice" on Amazon: https://amzn.to/3WWgD2a

Richard Shotton specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez and BrewDog with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice came out in March 2023. He's the founder of Astroten, a behavioral science consultancy. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University.

Better Customer Interactions: New HBR Study Aug 18, 2024

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Mauro notes that despite the high priority placed on improving customer interactions—emphasized by 94-97% of global CXOs and decision-makers—only a minority feel they are doing enough. Tune in as we explore the challenges posed by data silos, the evolving landscape of AI in customer service, and how businesses can leverage technology to provide faster, more useful interactions for their customers. He discusses the important role employee experience plays in creating positive customer interactions and highlights the transformative potential of AI and chatbots in enhancing efficiency and effectiveness.

Show notes, resources, links: https://www.rogerdooley.com/customer-interactions-hbr/

HBR Study: https://www.tatacommunications.com/press-release/nearly-6-10-say-their-businesses-arent-very-successful-at-consistently-delivering-positive-customer-experiences-finds-new-cx-survey/

Playlist - Full episodes: https://www.youtube.com/playlist?list=PLWpwOpolJGdKD3qDnQ6SPuXcGSI-WBo_4

Mauro Carobene is Vice President of Customer Interactions Suite at Tata Communications. He joined Tata Communications as part of the Company’s Kaleyra acquisition, where he was the Chief Business Officer. In the last 25+ years, Mauro has held a number of executive roles in the Software/Telecom Industry in companies like DigitalRoute, Comptel and Nokia. Mauro has also served on multiple boards/advisory boards as a telecom software industry expert.

Tightwads and Spendthrifts with Scott Rick Jun 18, 2024

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed, their impact on our happiness, and how they affect our relationships.

Listeners will learn about the "tightwad-spendthrift scale" and the psychological mechanisms driving these behaviors. Scott discusses the concept of "categorical thinking" and its influence on spending decisions, as well as the difference between frugality and tightwaddism. The conversation also covers demographic trends, the role of opportunity costs, and strategies to find a balanced approach to spending.

Tune in to discover where you fall on the spectrum and gain practical tips to manage your financial habits better. Whether you're looking to understand your own spending patterns or seeking advice on achieving financial harmony, this episode offers valuable insights for everyone.

Show notes, resources, links: https://www.rogerdooley.com/tightwad-spendthrift-scott-rick/ Book at Amazon: https://amzn.to/3z7Ep31

Scott Rick is a renowned author and behavioral scientist specializing in consumer financial decision-making. He is the author of "Tightwads and Spendthrifts," a book that delves into the psychological drivers behind different spending behaviors. Scott holds a Ph.D. in Behavioral Science and Marketing from Carnegie Mellon University and is a faculty member at the University of Michigan's Ross School of Business. His research focuses on the emotional and cognitive factors that influence consumer behavior, offering valuable insights for both individuals and businesses.

Negotiation Essentials with Keld Jensen May 23, 2024

In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation plays a crucial role—from family life to professional interactions.

Today, Keld will share his insights on the pivotal role of trust in negotiations, explaining why it's not just about the deal, but how you make the other party feel. Expect to learn how even your wardrobe can impact negotiations and why mirroring your counterpart might just build that crucial rapport. Keld also introduces us to his negotiation ethics code, emphasizing honesty and transparency—values that he believes should anchor every negotiation.

Keld discusses the complexities of virtual negotiations in today's digital world, like the challenges of engagement without physical cues, and how AI tools like chat GPT can revolutionize preparation and execution in negotiations. Keld's latest book is Negotiation Essentials: The Tools You Need to Find Common Ground and Walk Away a Winner

Show notes, text, audio, resources: https://www.rogerdooley.com/negotiation-keld-jensen/

Negotiation Essentials: https://amzn.to/44WA6TT

Keld Jensen is an internationally recognized business and negotiation expert, advising governments and major corporations on optimized solutions for complex problems. With a background in sales and marketing and experience as a CEO of a publicly traded Scandinavian company, he teaches at top universities, including Baltic Management School, Aalborg University, and Thunderbird School of Global Management. Jensen has appeared on international TV over 200 times, contributed to major publications like Forbes, and founded MarketWatch Center for Negotiation Ltd. He has consulted for clients such as Vestas, Novo Nordisk, Johnson & Johnson, and UNICEF. A prolific author of 23 books available in 35 countries, he has over 2.8 million readers. In 2016, he was named one of the world's Top 100 Thought Leaders on Trust.

Mindstuck with Michael McQueen Apr 28, 2024

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, "Mindstuck," exploring how we can master the art of changing minds in an ever-evolving world. He delves into why our instinctive reactions often override our rational thought, the impact of emotional and narrative-driven decision-making, and practical strategies for overcoming resistance to change. Whether you're looking to influence customer behavior, shift organizational culture, or simply understand the complexities of human psychology, this conversation will equip you with the tools to make a real impact. Tune in to learn how to navigate and reshape the way we think about change and persuasion.

Resources, text, video: https://www.rogerdooley.com/mindstuck-michael-mcqueen/

Amazon: https://amzn.to/3QkrxMF

YouTube: https://youtu.be/3W3OaLcJ9BQ

Micah Solomon: The Art of Exceptional Customer Experience Apr 21, 2024

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Throughout the conversation, they tackle various challenges companies face, such as the ones Princess Cruise Lines encounters in delivering personalized service. Importantly, Micah emphasizes the significant impact of language on brand identity and the intricate relationship between customer service agents, AI, and customers. Micah describes the importance of employee happiness in creating a positive customer experience, advocating for fair compensation and thorough empathy training. Furthermore, Solomon discusses the adoption of technology to create anticipatory and seamless customer experiences, insisting on keeping it unobtrusive to maintain human-centric service. Micah Solomon's new book is, "Can Your Customer Service Do This?," which delves deeper into his principles of creating customer service that's not only responsive but also anticipatory, ensuring that loyalty lasts forever.

Show notes, resources, audio, text: https://www.rogerdooley.com/micah-solomon-customer-experience/

Book: https://amzn.to/3QdhFo1

The Psychology of Pricing with Leigh Caldwell Jan 26, 2024

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it's more than just numbers; it's about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship between cost and value, and how businesses often undervalue their offerings.

Leigh reveals effective ways to appeal to diverse customer segments through varied pricing strategies. We also dive into the psychology behind discounts and negotiations, examining the trade-offs customers make for a good deal. We also discuss supermarket strategies. We'll analyze how stores like HEB, Trader Joe's and Aldi use product combinations to catch consumer attention and convey value. Leigh introduces innovative concepts in behavioral economics, including "subjectivity as a factor of production" and the "system three approach," which expands on the conventional intuitive versus conscious decision-making models. We even discuss the curious concept of a "chocolate teapot" - a concept familiar in the U.K. but that might mystify our U.S. audience.

Show notes and resources: https://www.rogerdooley.com/leigh-caldwell-pricing/ The Psychology of Price: https://amzn.to/3Uivbt9 The Irrational Agency: https://irrationalagency.com/

Leigh Caldwell is a behavioral economist and pricing expert with 10+ years of experience in applying behavioural science commercially. He is the creator of the System 3 methodology, author of The Psychology of Price, and a frequent speaker at academic and industry conferences.

Design Your Business to Run Itself with Mike Michalowicz Nov 17, 2023

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and tribulations of losing everything, and has since become a successful author, speaker, and entrepreneur. His latest book, Clockwork: Design Your Business to Run Itself - Revised and Expanded, is all about achieving true entrepreneurial success by creating a business that can operate seamlessly without relying solely on the owner. In this episode, Mike explains the importance of taking a four week vacation as a test for a business's ability to run itself, the concept of the Queen Bee Role, and the 4 Ds of building a successful business. Whether you're an entrepreneur or part of a larger organization, this episode offers valuable insights on how to achieve true entrepreneurial success. Tune in now to learn from the brilliant mind of Mike Michalowicz! Show Notes, Resources, Transcript: https://www.rogerdooley.com/mike-michalowicz-23-clockwork/ Mike Michalowicz is a well-versed expert in business studies. He has immersed himself in studying businesses of all sizes and strongly believes in the principle that these enterprises primarily operate on monthly cycles - from revenue generation and service provision, to employee management and book closing. One interesting theory he posits is the unique ability of a business leader to take a four-week break while ensuring the business runs smoothly in their absence. He suggests that if a business runs successfully during this period, theoretically, it underscores that the leader could step away indefinitely. In Michalowicz's view, this isn't a mark of redundancy but rather an opportunity to elevate oneself to a more strategic thinking role. His business acumen and insightful theories make him a powerful resource for business leaders and owners.

What Your Employees Need and Won't Tell You with Melina Palmer Aug 18, 2023

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and micro-decisions that influence employees' reactions to change. They also explore the impact of employee engagement on successful change, the importance of creating the right environment for change, and the barriers to employee engagement. They touch on Elon Musk's approach to change at Twitter and the power of small steps in achieving change. The conversation also delves into cognitive biases and their impact on the change process, as well as conflicts and stereotypes between different departments within organizations. Melina suggests building connections across departments and fostering a sense of unity to overcome these challenges.

Show notes, video, text, resources: https://www.rogerdooley.com/melina-palmer-employees/

Video: https://youtu.be/v_X5Cg6MniA

Book: https://amzn.to/3YHPJvb

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and was named the #1 psychology podcast people in business should listen to by Psychology. Melina’s first book is What Your Customer Wants (And Can’t Tell You).

REWIRED with Dr. Carl Marci Aug 02, 2023

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discusses how modern technology is impacting our brains. He shares insights from his new book Rewired, explaining how excessive smartphone use and constant multitasking are reducing productivity, increasing anxiety/depression, and rewiring our neural pathways in concerning ways. Marci provides concrete examples of how tech “superstimuli” exploit the brain’s reward system, making constant distraction hard to resist. While acknowledging the benefits of technology, he advocates balancing human connection and focus. Marci offers perspective as both a neuroscientist and psychiatrist, blending the latest research with clinical insights. This is an eye-opening exploration of how we can optimize technology’s advantages while avoiding its potential mental health costs.

Show notes, resources, audio, text: https://www.rogerdooley.com/carl-marci-rewired/

REWIRED book: https://amzn.to/3rSNFV9

Dr. Carl D. Marci is physician, neuroscientist, author and entrepreneur. He is currently a Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1, a ventured-backed health technology real-world data company. He is also part-time staff psychiatrist at MGH and part-time Assistant Professor of Psychiatry at Harvard Medical School. Dr. Marci has worked at multiple early stage health technology and mental health delivery companies in the past. He has extensive training health research, the use of biological measures and the neuroscience of emotion through two National Institutes of Health fellowships. He holds seven US patents, has published numerous articles in peer-reviewed science journals, gives lectures regionally, nationally, and internationally and is a leader in the fields of social & consumer neuroscience and digital health. Dr. Marci is also a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network.

The JOLT Effect with Matt Dixon Jul 17, 2023

In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examples and insights on understanding the impact of customer effort on loyalty and how to fix it. They also delve into the problem of customer indecision in sales, exploring the reasons behind it and providing strategies for salespeople to overcome it. Matt introduces the JOLT framework and discusses key behaviors that can help salespeople close the sale.

Show notes, resources, audio, text: https://www.rogerdooley.com/matt-dixon-jolt/

Matt Dixon is the Wall Street Journal bestselling author of three of the most important business books of the past decade: The Challenger Sale, The Effortless Experience and The Challenger Customer. He is also a frequent contributor to Harvard Business Review on sales and customer experience. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain, and grow their customers. Previously, he has held numerous global leadership roles at organizations like Tethr, Korn Ferry Hay Group, as well as the research firm CEB (now Gartner).

Belonging to the Brand with Mark Schaefer Jul 05, 2023

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion among people, with a unifying purpose. They also touch on the impact of community on mental health, highlighting the responsibility of community managers in fostering a positive culture. They discuss the power of creating a strong brand community and the potential for businesses to create communities around related interests. They also address the question of whether there is a limit to how many communities people can participate in.

Resources, video, text version: https://www.rogerdooley.com/mark-schaefer-belonging/

Mark Schaefer is a speaker, consultant, author, and teacher who helps businesses and individuals thrive in the digital world. He has a wealth of experience in marketing and organizational development, as well as seven patents and a faculty position at Rutgers University. He writes the {grow} blog and hosts The Marketing Companion podcast, which are both highly regarded in the marketing field. He has also written 10 books on topics such as influence marketing, personal branding, and social media strategy. His books are used as textbooks at many universities and have been translated into 15 languages. He has worked with global brands and governments, and has been featured in many media outlets. He is a columnist for The Harvard Business Review, and Entrepreneur Magazine. His new book is Belonging to the Brand: Why Community is the Last Great Marketing Strategy.

Immersion with Paul Zak Jun 09, 2023

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the correlation between immersion and psychological safety, and how their technology can be used to predict mood and energy levels in vulnerable populations.

Show notes, resources, audio, and text: https://www.rogerdooley.com/immersion-paul-zak/

Paul J. Zak is a world-renowned neuroscientist, author, and entrepreneur who has pioneered the fields of neuroeconomics, neuromanagement, and neuromarketing. He is a professor at Claremont Graduate University and a TED speaker with over 180 published papers and 19,000 citations. His latest book, Immersion: The Science of the Extraordinary and the Source of Happiness, reveals the science behind extraordinary experiences and how they can boost happiness and business success. He also co-founded Immersion Neuroscience, the first neuroscience-as-a-service company. Zak’s research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, where he discovered the role of oxytocin in trust, morality, and love.

Using Behavioral Science in Marketing with Nancy Harhut May 29, 2023

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent.

Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/

We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy bias. We dive into how giving people choices can increase the likelihood of a buying decision, and how the use of the word "because" can increase compliance. In addition, we cover temporal landmarks, guiding customer choice, and the importance of coming off as engaged and interested in clients' work. Join us as we dive into these fascinating behavioral science principles and their applications in marketing.

[00:00:00] Intro [00:00:44] Acceptance of Behavioral Science in Marketing [00:01:20] Skepticism in B2B Marketing [00:06:04] Autonomy Bias in Marketing [00:06:42] The Power of Choices [00:10:05] Temporal Landmarks and Discounting [00:12:36] Retirement Age Progression Tool [00:14:07] Information Gap Theory [00:18:17] Availability Bias [00:18:53] Availability Bias [00:21:18] Overcoming Bias in B2B Purchases [00:24:08] Automatic Compliance Triggers [00:24:43] The Power of "Because" [00:25:26] The Credibility of Charts and Graphs [00:27:39] Using Behavioral Science Principles in Marketing

Nancy Harhut is the Chief Creative Officer at HBT Marketing. She specializes in blending creative with decision science to prompt responses and has spoken at industry conferences around the world. Prior to co-founding HBT Marketing, she held senior creative management positions with Hill Holliday, Mullen, and Digitas, and has won over 175 awards for digital and direct marketing effectiveness.

Evolutionary Ideas with Sam Tatam May 19, 2023

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation.

Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/

Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of the world's biggest brands and organizations. They also talk about Tatam's new book, Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges. The conversation covers various topics related to behavioral science and marketing interventions, including the power of quantity anchoring, the TRIZ framework, operational transparency, and the concept of choice.

Write a Must-Read with AJ Harper Mar 29, 2023

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, providing valuable tips for aspiring authors.

Show notes & resources: https://www.rogerdooley.com/aj-harper-must-read/

During the interview, AJ and Roger discuss their intertwined book origin stories and their experience at a writer's retreat co-hosted by Mike Michalowicz and Michael Port. AJ emphasizes the importance of a transformational core message in non-fiction writing and marketing, and discusses editing for a deeper reader connection. She also encourages authors to do their own developmental editing before handing it off to a professional editor.

AJ's expertise in developmental editing and ghostwriting shines through as she provides valuable advice for writers looking to improve their craft. Her new book and her insights on the importance of understanding the reader as a character in non-fiction writing make this interview a must-listen for anyone interested in the world of writing and publishing

Tom Peters' Compact Guide to Excellence Feb 16, 2023

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated by Tom to encourage a humanistic approach to business. In this episode, he explains why the most important decisions in business are promotions, and that often managers don't spend enough time on them or know how to do them correctly. He shares a technique for choosing the best candidate he learned in a conversation with an Indian general.

The entire episode is packed with Tom's plain-spoken, hard-hitting wisdom. You'll learn why a company's front-line managers are the most important group in the firm. He explains why big companies rarely do things right, and that mid-sized companies are often the most valuable contributors to society and the economy. Show notes, resources, text and video: https://www.rogerdooley.com/tom-peters-compact-excellence/

The Power of INaction with Jinny Uppal Jan 04, 2023

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence.

But, is it possible that doing nothing could sometimes be the best strategy?

In today's episode, we welcome Jinny Uppal, who has studied the science of action-taking and discovered that constantly being busy can be counter-productive. Jinny has compiled her research into a book called IN/ACTION: Rethinking the Path to Results, in which she argues that taking breaks and being mindful can lead to more sustainable growth than constantly striving for progress.

As a business consultant, investor, author, and speaker, Jinny now helps others achieve their goals without burning out. In this conversation, Jinny shares her own experience of shedding the busyness bias and embracing a more strategic approach to success, and explains the science behind the action bias and how we can motivate ourselves to overcome it.

CUES: The Secrets of Charismatic Communication with Vanessa Van Edwards Nov 29, 2022

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new book, Cues: Master the Secret Language of Charismatic Communication , Vanessa helps us level up our communication skills by revealing the secrets behind charismatic communication.

Show notes and resources: https://www.rogerdooley.com/vanessa-van-edwards-cues/

In today's episode of Brainfluence, Vanessa uncovers the two things that create charismatic personalities – warmth and competence. Competence cues involve the numbers, data, awards, certifications, or degrees that validate your knowledge. Warmth cues involve personal stories, anecdotes, case studies, gifts, funny videos, or the like that add trust, reliability, friendliness, and fondness to your persona. The balance between the two is a joy for our brains.

Vanessa discusses the cues to use and the cues to avoid in our communication. Going in-depth about the four primary cues – words, body language, vocal factors, and imagery, she explains how to employ them in speeches and meetings. She also explains how our communication cues have changed since the pandemic began and how to express ourselves effectively despite these changes.

Eric Barker on Plays Well With Others Aug 26, 2022

The last time Eric Barker, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a science-based approach to success. Next, his brand new book called Plays Well With Others, is an invaluable guide that will help you achieve everything you want with your relationships – either by making them work, or helping you fail spectacularly!

https://www.rogerdooley.com/eric-barker-plays-well/

Eric Barker uses science and research to explain how our brain understands and makes impressions of people. He gets into everything that wrongly influences our assessment of people, including confirmation bias from first impressions and, believe it or not, criminal profiling. Eric explains how instead to learn about people using values of empathy, similarity, trust, and emotion. He adds that the best way to understand someone is to make them feel connected and comfortable around you. Introducing a little bit of emotion and controversy in conversations, rather than playing safe, helps you understand people many times better because it makes discussions more enjoyable.

Neuromarketing in Business with Benny Briesemeister Jul 08, 2022

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister.

Show notes, links, resources, video & text versions: https://www.rogerdooley.com/benny-briesemeister-neuromarketing/

Benny discusses the science, evolution, growth, scope, and future of neuromarketing. He gets into the details of the most powerful neuromarketing technique, fMRI, its cost concerns, and how the marketing sector can better utilize it.

Neuromarketing offers marketers the advantage of understanding the non-conscious drivers of human behavior and decision-making. To get a clearer picture of the transformative power of neuromarketing for business, tune in to this episode.

[0:00] Intro

[01:17] Large corporations use neuromarketing to increase sales.

[03:40] Academic acceptance of neuromarketing

[05:46] Deloitte gets into consumer neuroscience

[07:09] Behavioral data vs. Market research data

[10:12] How neuroscience is revolutionizing marketing

[12:05] Using GSR - Galvanic Skin Response

[12:25] Neuromarketing helps segment customers

[15:29] Three basic types of motivation

[21:53] FMRI - advantages and disadvantages

[24:06] Cost concerns of fMRI

[27:18] Using smartphones, smartwatches, fitness trackers, etc. for neuromarketing

Choice Architecture with Eric Johnson Jun 06, 2022

Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and improving their presentation helps us design better processes for many important situations. We are all choice architects, Eric says. Show Notes, Transcript, Resources: https://www.rogerdooley.com/eric-johnson-choice/ Book: https://amzn.to/3Jp7abM

Eric joins Brainfluence to dissect our roles as choice architects and explain how to change our choice architectures to arrive at better decisions. A well-designed choice architecture helps you to look beyond the easiest and most accessible paths or memory-based preferences. Eric also explains how default choices are formed, the 3 E's that make them, and how to not be blinded by them.

You'll learn about how choice architecture applies to our most basic decisions in life, including choosing a dress to wear or voting for a political party. You'll also learn to make better decisions when faced with an overwhelming number of options. In a nutshell, you'll understand that the clearer you can see your choices, the better your decision-making becomes.

Cognitive Branding with Sandeep Dayal May 13, 2022

What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision.

Notes & Resources: https://www.rogerdooley.com/sandeep-dayal-branding/

Sandeep Dayal joins Brainfluence to explain purchase decisions, brand identity, brand positioning, customer-centricity, and customer experience for brands that want to find and sell to their audiences ethically. He breaks down the process of a customer’s buying decision, the three factors that affect the designing of empathetic brands, and the three principles of self-regulation for marketers, among other things.

Recognition of the need to optimize customer experience continues to grow. As Sandeep explains, the better a customer’s mind is familiar with your brand’s offerings, the better the chances are they would buy from you. Make an effort to get to know your customer – understand their pain points, questions, and concerns, and align your marketing strategy to find them the answers to their most persistent questions.

The Ultimate Marketing Engine with John Jantsch May 03, 2022

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/

John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers.

Consistent business growth in today’s times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you know it. Tune in to the conversation to learn more!

Brainfluence - Trust and Inspire with Stephen M. R. Covey Apr 06, 2022

Dorie Clark on The Long Game Mar 09, 2022

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it’s hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you avoid frequent changes. Rather, you must keep going and stick to a strategy that works for you.

Creating mental space is essential on your path to success. If you stuff all your hours with work, not heeding the long-term implications of constant jam-packed days, you will never know if you’re heading where you want to.

Listen to today’s conversation as Dorie and Roger discuss many more topics, including why you must create room for whitespace in your calendar and how to do that even if you don’t have schedule flexibility. Show page with video and text versions, resources, etc.: https://www.rogerdooley.com/dorie-clark-long-game/

Dan Pink on The Power of Regret Feb 22, 2022

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more.

Show notes: https://www.rogerdooley.com/dan-pink-regret/

Video: https://youtu.be/Gx32A_c5Pyk

Wired Co-founder Kevin Kelly's 50-Year Project Jan 12, 2022

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link: Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia.

Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin’s current title at Wired is “Senior Maverick,” a designation I’m sure you will agree is appropriate.

Wired Co-founder Kevin Kelly's 50-Year Project Jan 12, 2022

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link: Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia.

Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin’s current title at Wired is “Senior Maverick,” a designation I’m sure you will agree is appropriate.

Business Unusual with Nathalie Nahai Jan 07, 2022

In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture. She also shares some insights on similarity and social identity, virtual work, what we can do to be better at virtual meetings and, building trust virtually. Tune in to learn more about building better customer relationships and a successful, sustainable organization. Show Notes: https://www.rogerdooley.com/nathalie-nahai-unusual/ ‎

Key Moments: [01:43] The concept of the book Business Unusual [03:14] The importance of trust for customers today [05:37] The dissonance between the experience for the customers and the internal marginations of the company [07:35] Eudaemonic culture [09:22] Examples of companies with a eudaemonic culture [14:41] People learning meaning [17:07] Similarity and social identity [18:08] The thoughtful marketing experience [22:38] Virtual work [25:06] What can one do to be better at virtual meetings? [28:00] Building trust virtually [29:18] Zoom happy hours

Sludge with Cass Sunstein Dec 24, 2021

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He’s co-author with Richard Thaler of the best-seller NUDGE.

Sunstein's new book is SLUDGE, which builds on the ideas in Nudge and describes how bad processes, whether unintentionally bad or bad by design, waste billions of dollars and untold hours in effortful citizen and customer experience. Sunstein joins Brainfluence for a lively discussion of sludge, friction, and how to make the world a better place.

The Referable Speaker with Andrew Davis Oct 26, 2021

Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets.

Throughout this fascinating episode, Davis reveals his first-hand experience of adapting to virtual events in light of the COVID-19 pandemic and discusses the importance of production quality. The influential marketing expert also shares the secret to becoming an in-demand speaker, offering valuable advice on how to captivate and delight your audience. Key points covered throughout the episode include:

Show Notes Page: https://www.rogerdooley.com/andrew-davis-referable/

[0:40] - Introduction to Andrew Davis.[1:24] - Embracing virtual events and presentations.[2:06] - Andrews’s top three learnings of creating successful virtual experiences.[5:17] - The creation of The Referable Speaker.[8:29] - The four categories of public speakers.[12.37] - How to surprise and delight your audience.[19.43] - The key to attracting referrals.[23.40] - The journey to now: an insight into Andrews professional roadmap.[25.04] - The power of tracking data for growth. [26.24] - Mastering customization and knowing your audience.[28.24] - The impact of a signature bit.

Online Neuromarketing with Thomas Zoëga Ramsøy Jul 29, 2021

Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors.

In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference, and when you should consider combining this technology with other neuromarketing tools. Listen in to learn how organizations can harness the power of neuromarketing (without the often hefty price tag) and how the pandemic has had a lasting impact in the neuromarketing space.

You can find show notes and more information by clicking here: https://bit.ly/36ZeyZN

A Minute to Think with Juliet Funt Jul 22, 2021

Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work.

Listen in as Juliet explains what white space is and why it is so important to enhance productivity in the workplace and get away from the hustle culture that has so many of us feeling burned out. She also shares some of the small ways that white space can be incorporated into your day, why we need to break the assumption that white space is only for recuperation, and tips on how to get away from living in your inbox so you can be less frazzled and more productive.

You can find show notes and more information by clicking here: https://bit.ly/2VZ1n8X

Hybrid Work and Leading Remote Teams with Gleb Tsipursky Jul 15, 2021

Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage.

Listen in as we discuss how COVID-19 has changed how businesses handle shutdowns, as well as the primary cause of the market failure during the pandemic. Glen also shares the different biases that come into play when it comes to decision-making around remote work and how organizations can balance the desires of their employees for a hybrid workplace with the needs of the organization.

You can find show notes and more information by clicking here: https://bit.ly/3woZbEh

The Psychology of Incentives with Richelle Taylor Jul 08, 2021

Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX.

In this episode, we talk about the good and the bad of sales incentive programs. Listen in to learn what programs that work well have in common and the one non-negotiable that every sales incentive program should include. We also discuss other types of incentive programs that can help to increase employee engagement and loyalty, as well as why the focus of incentive programs should not be solely on top performers—and where that focus should be instead.

You can find show notes and more information by clicking here: https://bit.ly/3At5PMQ

Be Exceptional with Body Language Expert Joe Navarro Jul 01, 2021

Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non-verbal communication. From there, he went on to spend a quarter-century with the FBI, pursuing spies and other dangerous criminals across the globe.

In this episode, Joe describes how he has collected his hard-earned lessons in his new book, Be Exceptional, distilling his experience into five principles that outstanding individuals live by. He also shares why observation is the key to innovation, what the pandemic has taught us all about body language and facial expressions, and where he sees the future of business and personal communication going.

You can find show notes and more information by clicking here: https://bit.ly/2T1gcGR

Badvertising – Why So Many Ads Suck, with Jim Morris Jun 24, 2021

Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century.

Listen in as we discuss whether taglines have become obsolete with the rise of social media, why they have fallen out of grace with marketers in recent years, and why so many taglines don’t really mean anything. Jim also shares his views on why there is so much bad advertising in the market and the reasons behind it, including the impact of groupthink, lawyers, and neuromarketing in the advertising space.

You can find show notes and more information by clicking here: https://bit.ly/3xyVP2v

How You Can Reverse Engineer Success with Ron Friedman Jun 17, 2021

Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times and Psychology Today. Ron is also the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive.

Listen in as we discuss the powerful third path on the way to success: reverse engineering. You'll learn what it means to reverse engineer greatness, how to structure conversations to elicit the most useful information, and why modeling after someone else’s success is generally not a good idea. Ron also shares the one insight that will give you the freedom to forge your own path on your way to greatness.

You can find show notes and more information by clicking here: https://bit.ly/3iLXVYJ

How Customer Experience Can Drive R&D with Ray Iveson Jun 10, 2021

Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assurance Department at The Duracell Company.

In this episode, he shares why the way in which consumers respond to products is just as important as the qualitative measurements that make up new product development. Listen in to learn how he correlates those measurements to the overall consumer experience and perception, as well as the importance of measuring the things you’re not being told by consumers in order to get the complete picture of how your product really stacks up.

You can find show notes and more information by clicking here: https://bit.ly/34WEnbF

Find Out What Your Customers Can’t Tell You with Melina Palmer Jun 03, 2021

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. magazine.

Listen in as Melina shares her extensive insights into all the things that customers want but cannot tell us they want, including whether you should lead with the most expensive option when it comes to selling and how to use partitioning to our advantage. We also dive into some of the neuroscience behind behavioral economics and discuss why people buy and how to use that “why” to build better sales, relationships, and messaging.

You can find show notes and more information by clicking here: https://bit.ly/3yQo8uD

Smartwatch Neuromarketing with Paul Zak May 27, 2021

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, all in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Listen in as we dive into how to create trust using science-backed insights, how immersive experiences factor into trust, and what companies can do to cultivate immersion and use it to their advantage. Paul also shares the precursors to creating a great experience and explains why Maslow’s hierarchy of needs always wins—and what that means for creating stellar experiences.

You can find show notes and more information by clicking here: https://bit.ly/3hZVfGa

Listen to Win with Ximena Vengoechea May 20, 2021

Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the tech industry, she previously worked at Pinterest, LinkedIn, and Twitter.

Ximena joins us today to discuss the long lost art of listening as a means of connecting with others, including how to differentiate between what people say and what they actually do, how to get away from surface listening, and how to know when to follow-up or let the conversation flow. Ximena also shares how silence is often used as a tool in user research, and how we can all use silence to our advantage when it comes to connection.

You can find show notes and more information by clicking here: https://bit.ly/2S279Vo

Winning Digital Customers with Howard Tiersky May 13, 2021

Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is the author of the WSJ best-selling book Winning Digital Customers: The Antidote to Irrelevance and is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and Innovation Loft.

Listen in as Howard shares his take on how to thrive in the digital age and remain relevant to your customers by providing a seamless online experience, what one of the best predictors of successful financial performance of a company is, and what the number one indicator of a successful business is. If you’re yearning to maximize your presence and drive transformation in today’s digital world, this is an episode you can’t afford to miss.

You can find show notes and more information by clicking here: https://bit.ly/3o127V0

Robert Cialdini on the New and Expanded Influence May 06, 2021

Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker.

Many listeners are familiar with Robert and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion. Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game.

You can find show notes and more information by clicking here: https://bit.ly/3aSo5UO

Vaccine Hesitancy: a Science-Based Approach with Matt Tullman Apr 29, 2021

Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to pioneer the development and application of behavioral, implicit, and neuroscience research techniques that help brands better understand the subconscious emotional drivers of motivation and decision-making. His research has been published in prominent business publications and academic journals, including the Journal of Advertising Research, Forbes, and The Wall Street Journal.

In this episode, Matt discusses his latest article titled “How NOT To Fight Vaccine Hesitancy: Lessons from Brain Science (and Nancy Reagan)” and shares why the key to combating vaccine hesitancy is to appeal to the emotional side of vaccine objections. He also discusses why all the science in the world will not be enough to combat vaccine hesitancy, and what the focus should be on instead.

You can find show notes and more information by clicking here: https://bit.ly/3vBGxcn

Working Backwards with Colin Bryar Apr 22, 2021

Colin Bryar joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of the senior leadership team as the company grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. He served as Vice President at Amazon, and spent two of his years as Chief of Staff to Jeff Bezos, a.k.a. "Jeff's shadow." During this time, he spent each day attending meetings, traveling, and discussing business and life with Jeff.

In this episode, Colin describes what it was really like working alongside Jeff Bezos, as well as what Jeff’s superpowers are when it comes to business. Listen in to learn how Amazon developed single-thread leadership within the organization, why the company moved away from using PowerPoint as a means of persuasion and analysis (and what they use instead), and what Jeff Bezos considers one of the best things that Amazon has ever done.

You can find show notes and more information by clicking here: https://bit.ly/3sFpeVI

Creating Real Value with Judy Samuelson Apr 15, 2021

Judy Samuelson is Founder and Executive Director of the Aspen Institute Business and Society Program and a Vice President at the Aspen Institute. Signature programs under Judy’s leadership include a ten-year campaign to disrupt Milton Friedman’s narrative about corporate purpose, a multi-year dialogue to produce the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She also writes regularly for Quartz at Work, is a Bellagio Fellow, and serves as a Director of Financial Health Network.

This episode is a little different than usual, but I know that the message will resonate with any business person who is trying to achieve long-term success. Listen in as Judy shares the new rules for long-term business success, including the shift to view employees as your best asset instead of a cost of operations, the questions to ask when looking at automation in the value-creation process, and how to find the balance between value creation and ongoing organizational sustainability.

You can find show notes and more information by clicking here: https://bit.ly/3t9cbgk

Cumulative Advantage with Mark Schaefer Apr 08, 2021

Mark Schaefer is a globally-recognized keynote speaker, educator, and business consultant. The bestselling author of nine path-finding books, including the first book ever written on influence marketing, Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

In this episode, Mark explains how to create momentum when you don’t have millions of dollars to spend, why some people get to the next level and some people don't, and the research behind how people create momentum in all areas of life. Listen in to learn why there has never been a more fascinating time to be in marketing, as well as how we can be heard amongst all the noise.

You can find show notes and more information by clicking here: https://bit.ly/3wmjYcJ

Effortless Business Growth with Danny Iny Apr 01, 2021

Danny Iny is the founder and CEO of Mirasee, a leading voice in the world of online courses, and a bestselling author. He has been featured in the Harvard Business Review and Entrepreneur, and contributes regularly to publications including Inc., Forbes, and Business Insider. He has also spoken at institutions like Yale University and organizations like Google, and his work on strategy training won special recognition from Fast Company as a "World Changing Idea.”

In this episode, Danny takes us through how the pandemic has accelerated the adoption of online courses by the public, as well as where the opportunities lie now that it seems everyone has an online course to sell. He’ll also share the key ingredients for a really effective course, how you can create a more immersive course experience for your students, and how to optimize your marketing tactics for your potential customers.

You can find show notes and more information by clicking here: https://bit.ly/2PdlUmZ

Winfluence and Influencer Marketing with Jason Falls Mar 25, 2021

Jason Falls leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence) at Cornett, a full-service advertising agency based in Lexington, KY. His work has touched major brands and has been recognized with national and regional awards, including a 2020 Shorty Award for his influencer marketing work. He has worked with iconic brands like Buffalo Trace, Weller, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, General Motors, and more.

In this episode, Jason shares key insights from his new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Listen in as he explains why we need to get out of the silo of thinking about influencers as frivolous and instead look at them for what they really are: brilliant content creators who have created genuine connections with—and influence over—their audiences. You'll learn where the real power of influence marketing is, what you need to have in place before diving into this type of marketing, and how you can optimize your outreach efforts to influencers.

You can find show notes and more information by clicking here: https://bit.ly/3tNOLgq

Agile Marketing with Jim Ewel Mar 18, 2021

Jim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on the topic, and he runs an Agile marketing consultancy, where he has helped over 65 organizations adopt this future-proof approach to marketing.

In this episode, Jim shares insights from his new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, and explains why it’s time that organizations make the shift to Agile marketing if they haven’t already. Listen in to learn how to get all departments on board with Agile marketing’s principles and practices, as well as how Agile marketing can not only save time and money, but also catapult virtually any marketing organization into next-level business results.

You can find show notes and more information by clicking here: https://bit.ly/3qR93Uc

Unfiltered Marketing with Stephen Denny Mar 11, 2021

Stephen Denny and his co-author Paul Leinberger are principals in the boutique consultancy Denny + Leinberger Strategy, which focuses on spotting trends that drive business performance and gives clients the tools and insights to act on them so they can achieve real-world financial results. Both Denny and Leinberger have worked with Fortune 500 brands and global multinationals across a variety of industries, including Microsoft, General Mills, Nestle, and Disney.

Stephen joins me today to discuss the intersection of culture and technology, shedding light on the interesting impacts technology has had on our culture. Listen in as he shares his insights into how brands can build trust with their customers through harnessing the power of two-way and instant communication.

You can find show notes and more information by clicking here: https://bit.ly/3qljnUq

Forever Employable with Jeff Gothelf Mar 04, 2021

Jeff Gothelf's work centers around transformation, both in the digital and professional development sense. Jeff works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centered design. He is the co-author of the award-winning book Lean UX and Sense & Respond, and his newest solo effort is Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You.

In this episode, we talk about the importance of continuous learning, the difference between employability security and employment security, and how to cultivate the former to always be able to land on your feet. Jeff also shares his perspective on why persistence is everything—especially when it comes to showing up and getting your message out there—and how sharing your expertise is the best way to land new opportunities.

You can find show notes and more information by clicking here: https://bit.ly/3aZ0hzb

The Long-Distance Teammate with Wayne Turmel Feb 25, 2021

Wayne Turmel is co-founder of the Remote Leadership Institute and co-author of The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere. He has spent the last two decades obsessed with how people communicate at work, and his work has helped organizations on four continents develop the communication skills needed to lead people, projects, and teams—and to make the adjustment to remote working and virtual teams.

Listen in as Wayne shares his perspective on how the pandemic has shifted the conversation around webcams and virtual meetings, and has even caused the creation of a new verb – “Zoom” – in only a few short months. You’ll learn the key ingredients needed to cultivate engagement in remote teams and how we can all be more visible in our organizations without being self-serving or unlikeable in the process.

You can find show notes and more information by clicking here: https://bit.ly/3pyvrBd

Annie Duke Explains How to Decide Feb 18, 2021

Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, and—when she was close to completing her Ph.D.—put that on hold to become a poker professional. Annie won more than $4 million dollars in tournaments before retiring from poker almost ten years ago. Now the co-founder of The Alliance for Decision Education, Annie joins the show for a second time to share insights from her new book, How to Decide: Simple Tools for Making Better Choices.

Listen in as she explains why the decision-making process does not have to be fraught with anxiety and self-doubt, but rather that it’s a skill we can all learn. You'll discover why we often get stuck in decision-making, as well as how we can overcome the second-guessing and analysis paralysis that often plagues the process so we can make better choices with more ease and confidence.

You can find show notes and more information by clicking here: https://bit.ly/2Oz16Wz

Quantum Marketing with Mastercard CMO Raja Rajamannar Feb 11, 2021

Raja Rajamannar is one of the world’s top marketers, and he’s in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Mastercard, as well as president of the company’s healthcare business, Raja is also president of the World Federation of Advertisers. He has been named one of the industry’s most tech-savvy CMOs by Adweek, one of the World’s Five Most Influential CMOs by Forbes, one of the World’s Ten Most Innovative CMOs by Business Insider, and Global Marketer of the Year by the World Federation of Advertisers.

In this episode, Raja shares why there is a crisis of confidence among organizations when it comes to their marketing departments, but also why the future of marketing is bright if new technologies and innovations can be adopted and implemented with the least amount of friction possible. Listen in to learn why the future of marketing is in all of the senses—including how sonic branding is becoming even more relevant with the mass adoption of smart speakers by consumers—and the key things to consider when branding for sound.

You can find show notes and more information by clicking here: https://bit.ly/3oMzr0E

Culture Renovation with Kevin Oakes Feb 04, 2021

Kevin Oakes is the is CEO and co-founder of i4cp, the Institute for Corporate Productivity, a top research firm that discovers the people practices of high-performance organizations. Previously, Kevin was CEO of the first company created by Microsoft co-founder Paul Allen, as well as President of SumTotal Systems, one of the world’s largest providers of talent and learning solutions. He joins the show today to share insights from his new book, Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company.

Listen in as Kevin discusses the relevant and meaningful differences between best practices and “next practices,” why structural changes in an organization are critical for creating a great culture, and the major shift that Microsoft undertook that was key to its growth. You'll hear seasoned advice for entrepreneurs who want to create a great organizational culture and the current trend that Kevin hopes will continue long after the pandemic ends.

You can find show notes and more information by clicking here: https://bit.ly/39tY0v4

Drunk Tank Pink with Adam Alter Jan 28, 2021

Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, as well as an affiliated professor of social psychology in NYU’s psychology department. In 2020, he was voted Professor of the Year by the student body and faculty at NYU's Stern School of Business. Also the New York Times bestselling author of two books, Adam has shared his ideas with thousands of people across dozens of audiences, including through his TED Talk, the Joe Rogan podcast, the World Economic Forum, and at dozens of companies and non-profits, including Google, Microsoft, and Amazon.

In this episode, we’re exploring the sweet spot between marketing and psychology to uncover why people make decisions and reach the judgments that ultimately shape their lives. Listen in as Adam shares how cognitive fluency can help or hinder persuasion, how the pandemic has forced a cultural shift over how we view screen time, and why word choice is an important consideration in brand names and marketing copy.

You can find show notes and more information by clicking here: https://bit.ly/3olqX0m

The Ministry of Common Sense with Martin Lindstrom Jan 21, 2021

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group. He has been named one of the “World’s 100 Most Influential People” by Time magazine, and for three years running, Thinkers50 has selected Martin to be among the world’s top 50 business thinkers. He is also a high-profile speaker and author of seven New York Times best-selling books.

In this episode, Martin explains why empathy levels are at an all-time low (thanks in part to Twitter character limits and even botox), as well as how common sense is disappearing along with it. Listen in to learn how we are increasingly falling victim to technology instead of using common sense and how the pandemic has changed the way we think about—and do—business.

You can find show notes and more information by clicking here: https://bit.ly/3ilyACH

Loyalty Psychology with Philip Shelper Jan 14, 2021

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is CEO and Founder of leading loyalty consulting agency Loyalty & Reward Co, which serves clients such as McDonald's, Klarna, NPD Group, Schneider Electric, and P&G. As a member of several hundred loyalty programs himself—and an obsessive researcher of loyalty psychology and loyalty history—Phil understands the essential dynamics of what makes a successful loyalty program.

Listen in as he discusses the benefits, challenges, and psychology behind loyalty programs, including how emotions come into play and the behavioral theories that are particularly powerful for successful programs. You'll learn why the concept of “surprise and delight” is a cornerstone and a challenge of many programs, as well as how the pandemic has not only affected loyalty programs and their offerings, but also exposed the vulnerabilities within many companies and sectors.

You can find show notes and more information by clicking here: https://bit.ly/2JWGqpn

Forget Your New Year Resolutions, Do This Instead Jan 07, 2021

Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to accomplish positive change and achieve major goals at the start of a year or at any other time.

He’ll give you actionable tips and real-life examples of how to apply these principles to your life and ensure that you’re not one of the 80% of people who ditch their resolutions in the first month of the year. Listen in to learn why specificity is important, resources you can use to achieve your goals, and how to use friction to your advantage.

You can find show notes and more information by clicking here: https://bit.ly/3b7q20A

How to Build and Lead Remote Teams with David Burkus Dec 31, 2020

David Burkus is the bestselling author of four award-winning books about business and leadership. His ideas have been featured in the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and many other media outlets, and his TED Talk has over 2 million views. He’s worked with brands like Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

In this episode, David shares insights from his new book, Leading from Anywhere: The Essential Guide to Managing Remote Teams. Listen in to learn why the work-from-anywhere culture is here to stay, as well as how organizations can shift to embrace the change and build a cohesive team that relies less on Zoom happy hours and more on autonomy and trust. David also gives his best advice for building team cohesion when your entire team works remotely and discusses why the cost of replacing a bad employee is so high (though it’s probably not the reason you think it is!).

You can find show notes and more information by clicking here: https://bit.ly/3nQhA9m

Ryan Holiday Reveals the Formula for a Perennial Seller (Repeat) Dec 24, 2020

*Original air date: Aug 3, 2017.*

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant, from his newest book, Perennial Seller: The Art of Marketing Work that Lasts.

Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial.

You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

The Science of Success with Albert-Laszlo Barabasi (Repeat) Dec 17, 2020

*Original air date: Feb 21, 2019.*

Albert-László Barabási is a network scientist whose work has led to many breakthroughs, including the discovery of scale-free networks in 1999. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, he has done extensive research on success over the years, and continues to be one of the most cited scientists today.

Listen in as he shares insights from his latest book, The Formula: The Universal Laws of Success, including how to gain traction and visibility and the common misconception about creativity in youth. You'll learn the scientific measures of success, as well as what his research has shown about the key factors that help to create it.

You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze

From Neuromarketing to Serenity with Christophe Morin Dec 10, 2020

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest book, The Serenity Code, including the relationship between stress and anxiety and how to respond to stress in a healthy way.

Listen in as Christophe shares how to take back control of our nervous system, as well as the importance of self-love—but not in a narcissistic way. You will learn why young people are suffering most during the pandemic, the benefit of connecting with nature, and how owning a pet can calm you down.

You can find show notes and more information by clicking here: https://bit.ly/3lHxn8y

Pandemic-Tested Leadership Lessons with Joseph Michelli Dec 03, 2020

Joseph Michelli, Ph.D., is a certified customer experience and speaking professional. He is also Global Guru’s #1 US-based customer service expert and the author of ten business books about companies like Airbnb, Starbucks, Zappos, Mercedes-Benz, and The Ritz-Carlton Hotel Company. In addition to being a Wall Street Journal and New York Times #1 bestselling author, Joseph helps leaders and frontline team members drive customer loyalty and referrals

Listen in as Joseph discusses something extremely timely as we collectively go through a global pandemic: how to best lead a company during the midst of massive upheaval and uncertainty. He’ll share why now it’s more important than ever to be employee-obsessed, how the work-from-home movement has shifted over the course of the pandemic, and why taking care of yourself should also be a top priority.

You can find show notes and more information by clicking here: https://bit.ly/2HRTdZ8

Behavior Design Meets Digital Influence Nov 26, 2020

Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world who can call himself a Cialdini and BJ Fogg Certified Trainer. Joris Groen is a psychologist and user experience designer who specializes in online persuasion. He has improved the results of hundreds of websites, online shops, apps, and online campaigns for notable companies like KLM, Mercedes-Benz, and bol.com.

Both experts join me today to discuss how to turn visitors into buyers in the online space by applying behavioral psychology techniques—including one common technique from the 1970s that is making a revival now in the digital landscape. They’ll also share some of their insights into how to reduce or eliminate buyer’s remorse, increase authority or social proof, and how some unique applications of the Cialdini method are working well in the digital world.

You can find show notes and more information by clicking here: https://bit.ly/36WEpB0

Networking for Introverts with Matthew Pollard Nov 19, 2020

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He’s a speaker, blogger, and podcaster, as well as the author of The Introvert’s Edge and his newest book, The Introvert’s Edge to Networking. Today Matthew joins the show to share his tips on becoming better at networking, whether it’s in person or virtually.

Listen in as he explains the importance of niching down and branding yourself accordingly so that you stick out from the crowd. You will learn how to properly do cold outreach, the benefit of sending a voice memo over a generic message, and more.

You can find show notes and more information by clicking here: https://bit.ly/38U1PtF

The Parasitic Mind with Gad Saad Nov 12, 2020

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, reason, and common sense. A pioneer in the application of evolutionary psychology to consumer behavior, he joins the show today to share his knowledge on the topic, diving deep into why this is so important in today’s world.

Listen in as Gad shares insights from his book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and explains the concept of comparative psychology. You will learn the main issues with social sciences, how to apply an evolutionary lens to understand our cognitive vices, and the importance of studying marketing—even if you are knowledgeable about the subject at hand.

You can find show notes and more information by clicking here: https://bit.ly/368yE2Y

Optimize Your Fundraising with Tim Kachuriak Nov 05, 2020

Tim Kachuriak is a nonprofit thought leader, author, co-author, lead researcher, and speaker, as well as the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that helps charities, nonprofits, and NGOs grow their resource capacity. His work has led him to ask one very important question: Why do people give?

In this episode, Tim will be sharing what he's learned through his research about how various organizations solicit donations, what works best (and what doesn't work) for fundraising, and the motivations behind why people undertake such an irrational action of giving their hard-earned money away to something intangible. Listen in to learn the deeper motivation behind why people are inspired to donate and Tim's best tips for increasing donations for nonprofits and smaller e-commerce companies alike.

You can find show notes and more information by clicking here: https://bit.ly/3elkizR

Applying Cialdini Principles in the Real World with Brian Ahearn (Repeat) Oct 29, 2020

*Original air date: Jan 3, 2019.*

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times.

In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more.

You can find show notes and more information by clicking here: http://bit.ly/2EU468R

It’s All About CEX with Jason Bradshaw Oct 22, 2020

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian city of Toowoomba. With a keen interest in the power of the customer and employee experience, he tested and implemented strategies for improving experiences in a variety of sectors. During his time in the telecommunications industry, he improved the customer experience in a number of verticals by over 100 percent, saved tens of millions of dollars in a matter of months in retail and media, and created tens of millions in revenue improvement through his initiatives.

In this episode, Jason shares his thoughts on the fusion of the customer and employee experience, what metrics you should really be looking at to determine the experience your customers are having, and his single best piece of advice for improving that experience. He will also give his insider perspective on where he sees the automobile industry evolving, including whether the dealership model will become a thing of the past.

You can find show notes and more information by clicking here: https://bit.ly/3lNUyOU

A New Business Model: The Interaction Field with Erich Joachimsthaler Oct 15, 2020

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world’s leading schools, and Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms. He is also a branding expert, and his latest book, THE INTERACTION FIELD: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, shines a light on a new way of looking at a successful business model for the future.

Listen in as Erich explains the differences and similarities between interaction fields, ecosystems, and platforms, as well as why interaction fields are the business model of the future—with a focus on collaboration over competition. He will also share the missed opportunity that Burberry had to overcome many friction challenges and how Tesla is a true example of an interaction field in how it solves problems simultaneously for consumers, industry, and society.

You can find show notes and more information by clicking here: https://bit.ly/2GOhUoF

What Science Tells Us about Time and Happiness with Ashley Whillans Oct 08, 2020

Ashley Whillans is a professor at Harvard Business School and a leading scholar in the time and happiness research field. Twice, she’s been named a Rising Star of Behavioral Science by the Behavioral Science & Policy Association, and in 2016 she cofounded a "nudge unit"—namely, the Department of Behavioral Science in the Policy, Innovation, and Engagement division of the British Columbia Public Service Agency. Ashley is also the author of the new book, TIME SMART: How to Reclaim Your Time and Live a Happier Life.

She joins the show today to discuss how she is helping people to live happier and healthier lives using insights from behavioral science. Listen in to learn how making small decisions in our daily lives can bring us more joy, as well as how time poverty affects our happiness—despite the fact that we theoretically have more leisure time than we've ever had. You'll also discover how the technology paradox has actually taken time away from us and what we can do to better protect our time with so much of our lives going virtual. You can find show notes and more information by clicking here: https://bit.ly/3iBqZ14

Unleash Your Primal Brain with Tim Ash Oct 01, 2020

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more. You can find show notes and more information by clicking here: https://bit.ly/34bevbB

Neuromarketing in a Pandemic with MediaScience’s Duane Varan Sep 24, 2020

Duane Varan, Ph.D., is the CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs in Austin, Chicago, and New York. Known as the champion of transparency and validation of neuromarketing methods, Duane is the author of over 50 peer-reviewed papers. Today he joins the show to discuss how his neuromarketing firm is coping through the pandemic.

Listen in as Duane explains how they are making lab-based research safer by creating in-home tools for subjects to use remotely. You will learn what a neurocube is (including how it is used), interesting takeaways from political neuromarketing during the 2016 election, and more.

You can find show notes and more information by clicking here: https://bit.ly/2FVA9rv

The Creator Mindset with Nir Bashan Sep 17, 2020

Nir Bashan is an author and creativity expert who has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart. Nir has won a Clio award, and has even been nominated for an Emmy. Through working with the rich and famous, he has come to discover something that may shock you: creative superstars are really no different from you or me!

Listen in as Nir shares how he has taught thousands of leaders and individuals around the globe to harness the power of creativity to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work. You'll learn why creativity is not the revolutionary new product that you may think it is, as well as the number one enemy of creativity—and how to avoid it.

You can find show notes and more information by clicking here: https://bit.ly/2Rl4ulP

Steal the (Virtual) Show with Michael Port Sep 10, 2020

Michael Port is an author, speaker, small business marketing consultant, and public speaking teacher. Best known for his writing, public speaking, and regular contributions to Entrepreneur magazine, Michael is also the founder of the Book Yourself Solid School of Coach Training and the school of Heroic Public Speaking, along with his wife and business partner, Amy Port.

He joins the show today to discuss how his business has adapted to the changes caused by the pandemic, as well as how to overcome the limitations of virtual presentations. Listen in to learn what it takes to engage audiences intellectually and emotionally—whether in-person or virtually—and why quality over quantity is especially important in the digital era.

You can find show notes and more information by clicking here: https://bit.ly/322Zl84

How to Ask Persuasive Questions with Trey Gowdy Sep 03, 2020

Trey Gowdy is a former state and federal prosecutor, four-term member of the U.S. Congress, and the author of Doesn't Hurt To Ask: Using The Power of Questions To Communicate, Connect, and Persuade. Drawing on his experience in both the courtroom and Congress, he comes at the topic of persuasion from a rather different angle than most experts. If you’re keen to use the power of persuasion to succeed, this is definitely an episode you won’t want to miss.

Listen in to find out the role of a prosecutor in the United States (it probably isn’t what you think!), why Trey has never asked a jury to convict in his opening statements, and why you should be persuadable to be effectively persuasive. You'll learn what Trey thinks of the Kamala Harris nomination for vice president and whether he sees hope for the future as we head into the end of 2020.

You can find show notes and more information by clicking here: https://bit.ly/32HfvDh

How to Captivate Anyone with Vanessa Van Edwards Aug 27, 2020

Vanessa Van Edwards is the founder of Science of People, where she teaches entrepreneurs, businesses, and trillion-dollar companies how to grow their businesses using science-based people skills. She is also the author of the bestselling book, Captivate: The Science of Succeeding with People.

In this episode, Vanessa explains how to assume familiarity when meeting new people—whether in person or online—to make an immediate connection with them. Listen in to learn how to start a conversation without making the other person feel awkward and how to make a positive, long-lasting first impression.

You can find show notes and more information by clicking here: https://bit.ly/3aNIOaQ

Nine Ways To Ask For a Favor… And Get It! Aug 20, 2020

You are probably asking for more favors than you realize. Think about it: How often are you reaching out to schedule a meeting, get an order, or get another person to do something that will ultimately benefit you? Even the emails you send and phone calls you make likely have a favor request embedded in them.

So in this all-new solo episode, I'm offering nine ways to boost your success rate when asking for favors—all based on science! Listen in to learn the importance of reciprocation, why it is beneficial to identify common interests with the person you are asking a favor from, and more.

You can find show notes and more information by clicking here: https://bit.ly/30YbcE6

How to Win at Zoom with Nick Morgan Aug 13, 2020

Dr. Nick Morgan is one of America’s top communication speakers, theorists, and coaches. He has been commissioned by Fortune 50 companies to write for CEOs and presidents alike. Nick’s latest book, Can You Hear Me?, is a guide to communicating effectively in a virtual world, via email, Zoom, webinars, and any other medium that makes emotions and meaning harder to convey.

In this episode, Nick shares the biggest mistakes he is seeing companies make during their virtual communications, as well as how to portray your friendliness through the written word—without facial expressions. Listen in to learn how to keep energy up and employees/colleagues engaged, how to make a video call visually pleasing, and more.

You can find show notes and more information by clicking here: https://bit.ly/2F0HB4r

Top 10 Science-Based Headshot Hacks (Repeat) Aug 06, 2020

*Original air date: May 11, 2017.*

In this rare solo episode of the podcast, I'm running through the top 10 science-based headshot hacks you should use. Whether you are choosing a headshot for professional bio pages, your own website, or social media, these tips will help. Scientists have thoroughly analyzed the specific headshot and profile photo factors that will help you project intelligence, trustworthiness, and friendliness. You only get one chance at a first impression, make it count!

You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu

Fewer, Richer, Greener – An Optimistic Future with Larry Siegel Jul 30, 2020

Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance, reached #1 in Economics and #1 in History on Amazon shortly after its release.

In this episode, Larry shares his take on abundance from a fact-based perspective and debunks some common notions about the direction in which the world is headed. Listen in to hear why he says we have every reason to be optimistic about the future—despite the doomsday stories that so often make up the news cycles—and why the coronavirus pandemic has exposed society’s fault lines the way it has. If you’re in need of a bit of optimism in your life, this is an episode you don't want to miss!

You can find show notes and more information by clicking here: https://bit.ly/3hHMZYg

The Right Way to Test User Experience with Peter Ramsey Jul 23, 2020

Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms.

An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can be measured to evaluate your company's user experience, as well as the steps that can be taken to improve these results. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more.

You can find show notes and more information by clicking here: https://bit.ly/2Ww7zTm

Atomic Habits with James Clear (Repeat) Jul 16, 2020

*Original air date: October 13, 2018.*

James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web.

An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.

You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg

The Age of Influence and Influencers with Neal Schaffer Jul 09, 2020

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand.

Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline.

You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

Fast-Track Your Business with Laura Patterson Jul 02, 2020

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing.

In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth.

You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

Blindsight: How Marketing Reshapes Our Brains Jun 25, 2020

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.

Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand. You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ

Ripple - The Big Effects of Small Behavior Changes Jun 18, 2020

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.

April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations.

Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business.

You can find show notes and more information by clicking here: https://bit.ly/3heaQPE

Art, Ads, and Facial Coding with Dan Hill Jun 11, 2020

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.

In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.

You can find show notes and more information by clicking here: https://bit.ly/3dal6pI

The Forever Transaction with Robbie Kellman Baxter Jun 04, 2020

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one.

In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself.

You can find show notes and more information by clicking here: https://bit.ly/36er9qE

Tom Peters: Excellence in Troubled Times May 28, 2020

Tom Peters is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 "Number Ones" and Excellence 2020 Observations: Leading with Compassion and Care in Troubled Times.

Listen in as he explains how to be an outstanding leader by being empathetic and desperate for employees to succeed. You will learn how this pandemic has shown which companies truly care about their employees, how these businesses can do better, and Tom's best advice on how to lead your team to a successful future.

You can find show notes and more information by clicking here: https://bit.ly/2XszX8k

Steve Sims Makes Amazing Things Happen, You Can Too May 21, 2020

Steve Sims is an expert marketer within the luxury industry and the founder of Bluefish, one of the top personal concierge services in the world. Also known as the “Real Life Wizard of Oz” for his ability to make the impossible possible, Steve has worked with Elton John and Elon Musk and has been quoted in various publications, including the Wall Street Journal, Forbes, and London’s The Sunday Times. He joins the show today to share his lessons on success for any size business.

Listen in as Steve explains why communication is so integral to success, as well as the most important question that you should be asking your clients. You'll learn why sometimes ignorance is a superpower, how he turned one client into James Bond for a day, and what it takes to make amazing things happen in life and business.

You can find show notes and more information by clicking here: https://bit.ly/2LrjoEd

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