Bourbon Pursuit

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Latest Episodes:

Whiskey Quickie: Thomas S. Moore Port Cask Finish Review Feb 09, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Thomas S. Moore Port Cask Finish. This non-age stated bourbon is 98.9 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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291 - What To Expect with MGP Purchasing Luxco on Bourbon Community Roundtable #53 Feb 04, 2021

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MGP, the major powerhouse distillery in Indiana, has purchased Luxco who owns Lux Row distillers in Bardstown that produces legacy and heritage brands such as Rebel Yell, Ezra Brooks, Davies County, and many more. But what does this mean? The roundtable gets together and speculates on what we can expect for these brands as well as MGP's existing brands such as Remus. But what does this ultimately mean for brands that have been sourcing MGP bourbon and rye for decades? Have we just witnessed the end of one avenue for sourced markets?

Show Notes:

This week’s Above the Char with Fred Minnick talks about pairing bourbon with Girl Scout Cookies.
MGP buys LuxCo. What does this mean for the largest supplier of contract whiskey?
Was this a good move?
What will happen to the MGP sourced brands?
What do you think will happen with Yellowstone?
Will Luxco use MGP distillate?
Do you think Luxco will do contract distillation?
Thanks to Blake from Bourbonr.com, Nick from BreakingBourbon.com, and Brian from SippnCorn.com for joining.

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Whiskey Quickie: Blue Run Bourbon 13 Year Winter Release Review Feb 02, 2021

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On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Bourbon 13 Year Winter Release. This 13 year old bourbon is 113 proof and $169 MSRP. Let us know what you think. Cheers!

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290 - Wild Growth at Wilderness Trail with Dr. Pat Heist Jan 28, 2021

Show notes

Dr. Pat Heist blew our minds back on episode 121 going deep on yeast. If you haven't listened to that episode yet, go listen to that one first before starting this, I promise it will be worth your time. Pat has one of the most unique backgrounds in bourbon and has even had the opportunity to do a TED Talk which is amazing for our industry. We discuss the crazy growth at Wilderness Trail.

Show Notes:

This week’s Above the Char with Fred Minnick talks about blind tastings.
What's your title?
Would you rather travel back in time to meet your ancestors or the future to meet your descendants?
Any new products in the pipeline?
How do you forecast?
How much are you producing per day?
Who's idea was it to invest so much in the business?
Tell us about your TedX talk.
What's your next milestone?
Where can people buy Wilderness Trail?
How have you and your bourbon been received across the country?
How do you chose a yeast variety for your product?
How does your process compare to other distilleries?
What happens when people dip their finger in the fermentation tanks?
Can you recreate whiskey from the 70s?

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Whiskey Quickie: Remus Repeal Reserve IV Review Jan 26, 2021

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On this Whiskey Quickie by Bourbon Pursuit, we review Remus Repeal Reserve IV. This 12 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!

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289 - Taking Maker’s Mark From a Regional to a National Brand with Gregg Walker Jan 21, 2021

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Gregg Walker joins the show to share some inside stories about the history at Maker's Mark. Gregg was the second salesperson hired by Maker’s Mark and took part in 3X growth. Hear some of his stories about the struggle of growth, but also how him and Bill Samuels Jr. had a lot of fun as well.

Show Notes:

This week’s Above the Char with Fred Minnick talks about raffles.
What song would you pick for karaoke?
When did you get into the liquor business?
Did you have to take the personality test before working at Maker's Mark?
Were you part of any of the Maker's taste offs?
Tell us about traveling for Makers.
How do you plan for aggressive growth?
What was the tipping point?
How many cases were they selling?
Talk about Maker's marketing.
Were you there when the did the special edition UK bottle in 1996?
Any memories with Bill Samuels that you'll never forget?
What was your sales force like in the later years?
What do you do today?

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Whiskey Quickie: Woodford Reserve Baccarat Edition Review Jan 19, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Baccarat Edition. This non-age stated bourbon is 90.4 proof and $2,000 MSRP. Let us know what you think. Cheers!

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288 - How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling Jan 14, 2021

Show notes

Building a brand on sourced whiskey is difficult. When you’re not the one distilling the product, it’s hard to be price competitive. At the same time, you're at the mercy of the market on barrel availability so it's hard to determine the continuation of a product. In this episode, we're joined by McCauley Williams, CEO of Big River Distilling, who is behind brands like Blue Note Bourbon and Riverset Rye. We talk about how to run a large scale business that relies on sourcing and how you protect the brands flavor integrity for the future.

Show Notes:

This week’s Above the Char with Fred Minnick talks about empty bottles.
What game show would you want to be a contestant on?
How did you get into this business?
What was the first step to start a spirits business?
How did you raise capital to make this happen?
Tell us about your brands.
Did you have a proof of concept?
How do you select a distillation partner?
Talk about the competitiveness of the sourced market.
Tell us about the pricing of sourced whiskey.
How do you differentiate your products?
Why 93 proof?
How do you get a brand to market?
Any states you've seen success in that you didn't expect?
Which is a better ROI, liquor stores or bars/restaurants?
Do you experience any frustrations with acquiring packaging materials?
Any other frustrations with the business?

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Whiskey Quickie: Heaven Hill 85th Anniversary Review Jan 12, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill 85th Anniversary. This 13 year old bourbon is 107 proof and $300 MSRP. Let us know what you think. Cheers!

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287 - 2021 Predictions on Bourbon Community Roundtable #52 Jan 07, 2021

Show notes

Today's podcast is looking forward in 2021. No one could have predicted the events of 2020, but let's look into our magic 8 ball and see what we think will happen to bourbon in 2021.

Show Notes:

This week’s Above the Char with Fred Minnick talks about bottle closures.
We discuss our 2021 predictions for the bourbon and whiskey market.
Thanks to Blake from Bourbonr.com, Nick from BreakingBourbon.com, and Brian from SippnCorn.com for joining.

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