Bourbon Pursuit

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Latest Episodes:

Whiskey Quickie: Still Austin Cask Strength Review Jun 29, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin Cask Strength. This 2 year old bourbon is 118 proof and $65 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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311 - Appropriate Pricing, Surplus of Sourcing, and Master Distiller vs. Salesperson on Bourbon Community Roundtable #58 Jun 24, 2021

Show notes

As bourbon grows with popularity, so do the prices. The roundtable comes together to discuss how to price bourbon and if there is a good formula that can make everyone happy. There are lots of new sourced brands on the market, and more and more investors coming in every week to buy barrels, what will the sourced market look like in a few years? Lastly, we examine the business side of the industry and we try to figure out who is more important, the master distiller or the salesperson?

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about private barrel picks.
How should you appropriately price bourbon?
What's the future of the sourced whiskey market?
Who's more important, the master distiller or the salesperson?

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Whiskey Quickie: Michter's 10 Year Bourbon 2021 Release Review Jun 22, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Bourbon 2021 Release. This 10 year old bourbon is 94.4 proof and $150 MSRP. Let us know what you think. Cheers!

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310 - From Idea to Reality: The Story of Pursuit United Jun 17, 2021

Show notes

Back in 2018 when we launched Pursuit Series single barrels, we didn't know where we were headed. We just knew it was fun to select barrels and get them out there. Little did we know, we would be heading down a path that would create a blend that just won Runner-Up in the first ever Ascot Awards. Pursuit United is a culmination of over a year of work by partnering with distilleries to create a bourbon that would appeal to the mass market of educated bourbon consumers, like you. In this episode, Fred asks Kenny and Ryan the questions on what it took to get here and what the future entails.

Pursuit United will be available once again starting in July of 2021 on @drinkseelbachs and on retail shelves across KY, TN, TX, GA, IL, and CO. Stay tuned for more updates by following @pursuitspirits, including the anticipated release of Pursuit United Rye.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about pairing bourbon with food.
Talk about the packaging.
How did you come up with your blend?
Tell us about each of the components.
What were the challenges when creating this product?
What did you think about the feedback?
How do you feel about the negative feedback?
When is the next release?
@pursuitspirits

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Whiskey Quickie: Daviess County Straight Bourbon Finished in French Oak Casks Review Jun 15, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Daviess County Straight Bourbon Finished in French Oak Casks. This non-age stated bourbon is 96 proof and $47 MSRP. Let us know what you think. Cheers!

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309 - Slowly Rocking Bourbon on Barges with Hank Ingram Jun 10, 2021

Show notes

The name Ingram may ring some bells. If you are in the tech space, you may have heard of Ingram Micro. If you are in logistics you may know Ingram Barge Company. If you are in the Nashville area, the name Ingram is well known for philanthropy. And now, Ingram is taking on bourbon. We're joined by Hank Ingram, the founder of Ingram River Aged Whiskey. The concept is pretty simple. Take a bunch of barges they own, put a bunch of bourbon barrels on it, and let them age in a floating warehouse. Hank tells us more about his family, what led him to start this company, and the legal hurdles you face when you are trying to store thousands of gallons of bourbon on a river.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about dusties.
What was your favorite video game growing up?
Tell us about your family history.
How did you go from tow boating to bourbon?
How did you raise capital?
Talk about your floating rickhouse.
What were the initial barrels that convinced you the bourbon changed on the river?
Can you explain the vessels?
What makes the barge unique to the aging process?
Did you ever work on a barge?
Does the barge have to stay stationary?
What's the strangest thing your family has had to move on a barge?
Do you envision having more barges aging whiskey in the future?
Have you thought about aging barrels for other brands on the river?
Where do you source from?
How did you decide who to partner with?
What have been your biggest hurdles?
@IngramWhiskey

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Whiskey Quickie: Elijah Craig Barrel Proof A121 Review Jun 08, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof A121. This 12 year old bourbon is 123.6 proof and $70 MSRP. Let us know what you think. Cheers!

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308 - Mellow Corn, Selecting Parker's, and Bourbon Business with Bernie Lubbers of Heaven Hill Jun 03, 2021

Show notes

Bernie Lubbers is one of the great treasures of the modern whiskey era. A few years ago, he gave us a deep dive on Bottled in Bond in episode 89, but now he's back and we're talking Mellow Corn, Parker's Heritage selections, and where the market is headed with pricing bourbon on the shelf. Stay tuned until the end for a performance of Whiskey, Honey, and Loving.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about flasks.
Has Bottled in Bond changed since the last time you were on the show?
How many bourbons are Bottled in Bond?
Do you still love Bottled in Bond?
Talk about corn whiskey.
Tell us about the process for selecting Parker's.
Where do you think we are going with pricing in bourbon?
Do you get any pushback from retailers about having allocated items in your gift shop?
What are your thoughts on private barrel picks?
Talk about the Black Velvet acquisition.
@BernieLubbers

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Whiskey Quickie: Michter's Barrel Strength Kentucky Rye Whiskey 2021 Review Jun 01, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Barrel Strength Kentucky Rye Whiskey. This non-age stated rye is 110.8 proof and $100 MSRP. Let us know what you think. Cheers!

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307 - Four Roses Enforces a Sticker Ban and Blends vs Single Barrels on Bourbon Community Roundtable #57 May 27, 2021

Show notes

Today's roundtable tackles a new topic that took most of us by surprise. About 3 weeks ago, when I was doing a label approval for our Four Roses barrels, I was given an additional contract to sign that was called a non-mutilation agreement. Basically stating that we agree to not add any stickers, wax, or anything that alters the package. Will other distilleries follow suit? What happens if someone breaks the contract? We give our opinions on that plus, if we think blends are going to become the new single barrels.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about what smooth means.
Four Roses bans stickers for private barrels. Is this good or bad?
Do you think other distilleries will start banning stickers?
How do you enforce the ban?
Does the ban violate freedom of speech?
How can you set your pick apart from other picks?
Are blends the new single barrels?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

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