Bourbon Pursuit

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Latest Episodes:

326 - Is Bourbon Broken? Part 3: Distribution and Retail based on Bourbon & Banter Oct 07, 2021

Show notes

Welcome back to Part 3 on our series of "Is Bourbon Broken?" as we analyze the multi-part blog series from Bourbon & Banter. This episode is one that many have been waiting for as we evaluate the variable that is completely out of our control as a consumer and that's distribution and retail. We've challenged this system multiple times and I'm not sure if we'll ever figure out the correct answer, but how do we make sure it's always working in favor of the consumer? How should distributors reward stores differently? What does the future of commerce look like? And should distributors and retailers be wary of the digital age?

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey.
Each state has its own laws on distribution, is this presenting a lot of challenges for the industry?
How do you reward stores without making them take on a bunch of inventory in order to get allocated items?
Do you feel that wholesalers and elected representatives are working for the benefit of the consumers?
Do you think that it's fair that retailers own the product and can charge whatever they want?
At the end of the day, everyone is still making their margin so why do retailers choose to mark it up?
Why don't more retailers push back on distributors?
Should distributors and retailers be scared about the future?
Should we move to a system where highly desirable releases only happen through a distillery website?

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Whiskey Quickie: Four Roses Limited Edition Small Batch 2021 Oct 05, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses Limited Edition Small Batch 2021. This 12-16 year old bourbon is 114.2 proof and $150 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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325 - Is Bourbon Broken? Part 2: The Secondary Market based off Bourbon & Banter Sep 30, 2021

Show notes

Last week, we kicked off the series of analyzing Bourbon & Banter's article on "Is Bourbon Broken?" and this next installment looks at the secondary market. The prices of bourbon have been growing immensely and who knows if the prices will ever drop. Will there ever be an end in sight for consumers buying on the secondary or should companies adjust their prices accordingly? We tackle all this and more.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about mixing bourbon.
Are people forced to buy special bottles on the secondary market these days?
Is it foolish to buy bottles for so much more than retail?
How can you deter bottle flipping?
Is there anything distilleries can do to prevent flipping on the secondary market?
At what point will we hit the price ceiling?
Is it ethical for distillers to look at pricing on the secondary market to make business decisions?
Are auctions setting the secondary prices of bottles?
How do auctions get a pass unlike the secondary market?
Are current pricing strategies fair to the consumer?

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Whiskey Quickie: Stagg Jr. Dallas Bourbon Club Single Barrel Sep 28, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review a Stagg Jr. Single Barrel pick from the Dallas Bourbon Club. This non-age stated bourbon is 134.4 proof. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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324 - Is Bourbon Broken? Part 1: The Consumer based off Bourbon & Banter Sep 23, 2021

Show notes

Welcome to the first part in a series of "Is Bourbon Broken?" where we take an in-depth look at a multi-part blog series from Bourbon and Banter. In these four episodes, we are going to look at the consumer, the secondary market, retailers and distributors, and then wrap it up once again evaluating the consumer. In this first part, we take a long hard look at the consumer. Are every day bourbon drinkers the ones to blame? What compels people to stand in line for Blanton's? But ultimately, what can we all do as bourbon enthusiasts to educate the broader mass market?

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about bourbon containers.
What has helped grow bourbon to where it is today?
Is Fred Minnick to blame?
Why are people still standing in line for Blanton's?
Limited releases vs. every day shelf items.
How do we educate consumers?
What were your thoughts on Facebook groups in the early days?
What do you find exciting when doing tastings?
Is chasing bottles with specific dates or batches part of the problem?
What advice would you give to everyday consumers?

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Whiskey Quickie: Booker's Tagalong Batch 2021-02 Review Sep 21, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Booker's Tagalong Batch 2021-02. This 6 year 5 month old bourbon is 127.9 proof and $90 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

323 - A Broker Joins the KDA, Union Strikes, and Best Bourbon Marketers on Bourbon Community Roundtable #61 Sep 16, 2021

Show notes

Last week, White Dog Trading became the newest member of the Kentucky Distillers' Association. This is the first time a bourbon broker that helps clients source whiskey has become a member. How does White Dog benefit from joining and vice-versa? Union strikes are not uncommon in bourbon. We've seen them happen plenty of times over the past few decades. We will touch on the latest strike to hit the bourbon market. We wrap up the show by talking about who is doing the best at bourbon marketing.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about forests and barrels.
Above the Char Link on White Oak Regeneration: https://www.srs.fs.usda.gov/compass/2020/05/12/white-oak-regeneration-in-canopy-gaps/
White Dog joins the KDA making it the first broker to join. What are your thoughts on brokers joining the KDA?
Are there any downsides?
Heaven Hill union goes on strike. What impacts do unions have on the bourbon industry?
Who's the best at bourbon marketing?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

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Whiskey Quickie: Hunt & Gather 15 Year Canadian Whisky Review Sep 14, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Hunt & Gather 15 Year Canadian Whisky. This 15 year old Canadian whisky is 121 proof and $70 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

322 - Reviving DSP-KY-10 to It's Original Glory with Jacob Call, Master Distiller of Green River Distilling Co. Sep 09, 2021

Show notes

Back on episode 128, we had Jacob Call on to talk about OZ Tyler. Back then, it was all about TerrePURE and making overnight bourbon. Jacob joins the show again to talk about overcoming the perception that OZ Tyler left behind since it's now been rebranded back to the original name of the site, Green River Distilling. Jacob and the team at Green River have been doing traditional barrel aging since the very beginning and we feel they are producing some of the best bourbon at a young age, to the point where we are seeing contract brands such as Bradshaw Bourbon emerge.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about future dusty bourbon.
What was it like growing up with family in the whiskey business?
Tell us about the history of the Green River project.
Talk about the transition from the OZ Tyler name to Green River.
Did you draw inspiration for the packaging from historic packaging?
What is going to be your flagship offering?
Are you using the TerrePURE process?
Tell us about the Yellow Banks whiskey.
How did you determine your mash bill?
Are you doing a lot of experimentation?
Talk about your warehouses.
How many cases per year will Yellow Banks be?
What are the differences between your brands and the contract brands?
Are you guiding the brands that are contracting with Green River?
Was it hard to sell off barrels early on to fund the business?
What do you think will happen to this bourbon when it ages to 6-7 years?
What should be changed in the bourbon world?
Have you thought about doing a private barrel pick program?

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Whiskey Quickie: Chattanooga Whiskey Bottled In Bond Review Sep 07, 2021

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey Bottled In Bond. This 4 year old bourbon is 100 proof and $50 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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