Bourbon Pursuit

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Latest Episodes:

TWiB: Liquor Store Sued $50k Over Bob Baffert Sticker, The Only Bourbon Boat Tour Is Expanding, Britain’s First Bourbon Called Never Say Die Oct 14, 2022

Show notes

It's This Week in Bourbon for October 14th 2022. Evergreen Liquors gets sued $50k over a Bob Baffert sticker. The nation's only bourbon boat tour is expanding. Britain’s first bourbon caller Never Say Die makes its debut.
Show Notes:

Liquor Store Gets Sued $50k Over Bob Baffert Sticker
Brown Forman purchases the Diplomático Rum brand
The nations only bourbon boat tour is expanding
Black Button Distilling has broken ground on a new US$5 million distillery
Cystic Fibrosis Foundation Bourbon Raffle
Jack Daniel Distillery introduces the latest expressions in its Distillery Series
Brown-Forman has unveiled a Jack Daniel’s American Single Malt Whiskey
Company Distilling re-releases its Cask Strength Bourbon
Sierra Nevada releases Colonel E.H. Taylor Bourbon Barrel-Aged Bigfoot
Basil Hayden Red Wine Cask Finish
Britain’s first bourbon called Never Say Die makes its debut
@coxs_evergreen_liquors @brownforman @diplomaticorum @blackbuttondistilling @houseofbourbonky @jackdaniels @company_distilling @sierranevada @basilhayden
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379 - Bourbon and Social Media: Keeping Compliant with Nichole Shustack of McDermott Will & Emery Oct 13, 2022

Show notes

We all have our favorite people and brands we follow on social media. I hope it's Bourbon Pursuit, but there are a lot of people that get categorized as influencers on every platform like Instagram and TikTok but every brand also needs to be on social media. Since alcohol is a heavily regulated product, there are ton of rules in place to keep the industry compliant. And for the most part, many are breaking these rules on a daily basis and could potentially face legal action from government bodies like the FTC. To help get us all more educated on the subject, we're joined by Nichole Shustack who's the Counsel at McDermott Will & Emery law firm. I ask Nichole a bunch of questions about the things I see on social media everyday when it comes to influencers getting free bottles, disclosing brand connections, bourbon charity raffles, and the legal implications that follow.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about wine for the american whiskey drinker
How did you get into the legal space with alcohol?
Do you scroll through TikTok and say "that's not compliant!"?
Are there government regulations involved with social media and alcohol promotion?
How are brands breaking the rules of social media promotion without knowing?
If a bottle was sent to an influencer, can an influencer or brand get fined from the FTC without disclosing it?
Who is going to come after influencers if they don't disclose their relationships or free bottles?
What is the maturity level or different social media platforms?
Does a whiskey influencer need to be cautious about having children, pets, or Santa Claus in their posts?
Is it legal for influencers or companies to give away alcohol as a part of a promotion to gain followers?
What are the legal implications for people that hold bourbon charity raffles?
@mcdermott_law
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Whiskey Quickie: Old Potrero Straight Rye Whiskey Review Oct 11, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Old Potrero Straight Rye Whiskey. This 6 year old whiskey is 97 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: All Six Van Winkle Expressions Get Larger Relase, Widow Jane Distillery Announces The Vaults 2022, Knob Creek Officially Announces 18 Year Old Oct 07, 2022

Show notes

It's This Week in Bourbon for October 7th 2022. Widow Jane Distillery announces The Vaults 2022. Knob Creek officially announces Knob Creek 18 Year Old. Buffalo Trace Distillery is announcing the upcoming annual release of all six Van Winkle whiskey expressions
Show Notes:

Casey Jones Distillery creates a square still to accompany a $1.9M expansion
Berlin Packaging acquires Discoglass
The Cincinnati Association for the Blind and Visually Impaired (CABVI) is partnering with Northside Distilling Co. to release Braille Bourbon Whiskey
Widow Jane Distillery announces The Vaults 2022
Knob Creek officially announces Knob Creek 18 Year Old
Buffalo Trace Distillery announces the upcoming annual release of all six Van Winkle whiskey expressions
@caseyjonesdistillery @berlinpackaging @northsidedistillingco @widow_jane @knobcreek @buffalotrace @buffalotracedistillery @jvanwinkle7
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378 - Is Added Text On Labels Distracting? Do I Use Unconventional Grains? How To Plan Distribution? Free Consulting Advice from Pursuit Oct 06, 2022

Show notes

We're not in the business of consulting to brands or distilleries, but a few months ago we asked you to submit your questions about brand building to give our honest feedback and advice. In this episode we take questions from entrepreneurs that are looking to start their own brand and what types of spirits to offer based on their location and our thoughts on unconventional grains like oats, buckwheat, and rice. We also analyze labels. How important is it see stuff like "rare", "super premium", "hand crafted", or "non chill filtered" on the label? Lastly, as a brand begins to scale or potentially halts growth when is it the right time to add a new state for distribution? If you want to ask us a question about brand consultation, nothing related to the distillation process because we're not chemical engineers, shoot us a message to info@bourbonpursuit.com and we may read your question next time we record a show like this.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) asks about falisfying information about bourbon history
From Alen: As a craft distillery, would you recommend to start with a product that is popular on local level or to focus on already established type of spirit?
From Alen: I'm also very dedicated to the bottle and label design. I'm planning to have my custom bottle and label that I designed by myself. Is that right way?
What is your thought on additional text on a label such as "non-chill filtered", "rare", "hand crafted" and is it distracting?
From Nick: What’s your opinion on the potential of whiskies made from unconventional grains such as oat, sorghum, buckwheat, etc?
How does a new brand analyze when it's time to add a new state in which to sell?
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Whiskey Quickie: Rare Hare 1953 Bourbon Review Oct 04, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare 1953 Bourbon finished in an XXO Cognac cask. This 17 year old bourbon is 111 proof and $589 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bourbon Barrels and Taxes Reach New High in KY, Barrell Releasing Their 2022 Gray Label Bourbon, Wild Turkey Announces Master's Keep Unforgotten Sep 30, 2022

Show notes

It's This Week in Bourbon for September 30th 2022. The number of bourbon barrels in Kentucky reached a record and so have the taxes. Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon. Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series.

Show Notes:

CarbonBetter announced the certification of the world’s first carbon-negative bourbon distilled by Fierce Whiskers Distillery
Diageo is not renewing its membership with the Distilled Spirits Council of the United States
Evan Williams Bourbon Experience will introduce Square 6 High-Rye Rye Whiskey
Sotheby’s in London, bidding opened on The Macallan The Reach 81 Years Old single malt
The number of Bourbon barrels in Kentucky reached a new record and so have the taxes
Chattanooga Whiskey announced the next release of their Bottled in Bond Series: Fall 2018 Vintage
FEW Spirits introduces today FEW Rye Whiskey Bottled-In-Bond
Uncle Nearest to release first ever rye whiskey
High West Releases A Midwinter Night’s Dram Act 10 and Encore
Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon
Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series
@carbonbetter @fiercewhiskers @diageo @evanwilliamsbourbon @sothebys @themacallan @chattwhiskey @fewspirits @unclenearest @drinkhighwest @barrellbourbon @wildturkey
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377 - Architecting A Bourbon Distillery with Cash and Eric of Joseph & Joseph + Bravura Sep 29, 2022

Show notes

You may remember back on Episode 334 we talked about the engineering that goes into a distillery, but we forgot to start off with a key component, and that's the architecture. A quick google search for distillery architects will lead you to one place, Joseph, & Joseph + Bravura. This architecture firm is synonymous with creating the most iconic distillery and visitor center experiences across Kentucky. They got their start by designing Four Roses back in 1909 and have since then been the lead architects on places like Old Forester in downtown Louisville, Bardstown Bourbon Co, Michter's, LuxRow, Angel's Envy and so many more. We're joined by Cash Moter and Eric Huelsman who are both partners in the firm. We discuss the history of the firm and then we dive into what it takes to architect a distillery. Where to start and how do you design around constraints.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) ask what would happen if prohibition never happened
How did you all become the premier place to go for architecting distilleries?
How did the two firms come together?
What other focuses did Joseph and Joseph have when bourbon was slow?
Would you rather rehab something old or have a blank canvas?
How does a conversation start about where to begin the process of architecting a distillery?
How do you determine placement and arranging the tasting bar vs the still vs the bathrooms?
How much influence does the customer have vs creative ideas you all have?
What are some bad architectural ideas that haven't seen the light of day?
Who's idea was it to start building rickhouse walls out of glass?
What constraints do you typically have to work with?
What was your initial reaction to the bourbon pyramids?
How do you blend in old world and new world architecture?
Do you have all the blueprints from the early 1900s for some distilleries?
Do you envision being the one stop for having a distillery architect team?
Can you have an AirBNB inside of a distillery?
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Whiskey Quickie: Castle & Key Bourbon Review Sep 27, 2022

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Castle & Key Bourbon. This 4 year old bourbon is 98 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Former VA ABC Employee Pleads Guilty, Bardstown Bourbon Co Retires the Fusion Series, Makers Mark Releases Barrel Rotation Series Sep 23, 2022

Show notes

It's This Week in Bourbon for September 23rd 2022. Former VA ABC employee pleads guilty on embezzling information regarding bourbon releases. Bardstown Bourbon Co retires the Fusion series. Maker's Mark releases the barrel rotation wood finishing series
Show Notes:

Beam Suntory will produce more bourbon while cutting back on its greenhouse-gas emissions
Former VA ABC employee pleads guilt on embezzling information regarding bourbon releases
Bluegrass Bottling will construct a new 50,000 square foot bottling facility
Bardstown Bourbon Co retires the Fusion series
Castle & Key's new experience, Walk the Ruins
Mini Spirits Bottles Are On The Chopping Block In Massachusetts And Rhode Island
Makers Mark releases the barrel rotation wood finishing series
O.H. Ingram announced the second-ever release of its Flagship Bourbon
HIRSCH announces The Bivouac Kentucky Straight Bourbon
Redwood Empire Whiskey announced the release of Batch No. 002
Woodford Reserve releases Honey Barrel Finish
Redemption Sur Lee Straight Rye Whiskey
Chicken Cock Whiskey will release 15 barrels of limited-release Private Cask
Blade and Bow has re-released its highly sought-after 22-Year-Old Kentucky Straight Bourbon Whiskey
Historic whiskey brand Fortuna Bourbon is set to re-enter the market
The Last Drop announces Release No 28: The Last Drop Signature Blend of Kentucky Straight Whiskeys
@beamsuntory @jimbeamofficial @abc_va @blugrass_bottling @bardstownbourbonco @castleandkey @makersmark @ingramwhiskey @hirschwhiskey @woodfordreserve @redemptionwhiskey @chickencockwhiskey @bladeandbowwhiskey @fortunabourbon @lastdropdistillers @redwoodempirewhiskey
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