Bourbon Pursuit

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Latest Episodes:

396 - Fading Trends, Evolution of In-Store Buying, and Increase of Bourbon Fests on Bourbon Community Roundtable #77 Feb 09, 2023

Show notes

This is BCR #77 and its always a fan favorite so here's what we have tonight. Like bad hair and skinny jeans, trends come and go. But the same thing happens in the bourbon world. I pose a question to the group, if we see any trends fading. We start talking about stickers and barrel picks, but there are more we see happening. In the next section of the show, I ask everyone if the in-store buying experience is changing. There have been a lot of partnerships and acquisitions by Drizly, GoPuff, ReserveBar, and even Seelbachs. Are online and on-demand outlets such as these making consumers less likely to try new things? In the last part of the show, it's a question from Brian and he wants to know are there just too many bourbon festivals?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) cigars.
What bourbon trends are fading?
Will Drizly/GoPuff/Seelbachs/ReserveBar kill the in-store experience?
How can brands get people to try new things when many people will choose what's comfortable?
Are there too many bourbon festivals? It seems like every festival is now BLANK + Bourbon.
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Chicken Cock Chanticleer Cognac Barrel Finish Bourbon Review Feb 07, 2023

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Chanticleer Cognac Barrel Finish Bourbon. This non-age stated bourbon is 112 proof and $500 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Fireball Drinkers Are Suing Sazerac, Drizly and GoPuff Announce Partnership, Sagamore Reserve Series 8-Year-Old Rye Whiskey Feb 03, 2023

Show notes

It's This Week in Bourbon for January 27th 2023. Fireball drinkers are suing Sazerac for misleading labels. Drizly and GoPuff announce a new partnership to provide immediate, on-demand delivery of drinks. Sagamore Spirit releases of its limited-edition Reserve Series 8-Year-Old Rye Whiskey.
Show Notes:

Fireball drinkers are suing Sazerac for misleading labels
CeeLo Green joins forces with the Black-owned Victor George Spirits
Grain & Barrel Spirits has announced a multi-year partnership with PGA TOUR Pro Golfer Kevin Kisner
Elijah Craig announced a new multi-year partnership with sports broadcaster Amanda Balionis Renner
Drizly and GoPuff announce a new partnership to provide immediate, on-demand delivery of drinks
Midway University’s online MBA in Tourism and Event Management program
A new Israeli bourbon called Dew of B’Dolah by Thinkers Distillery
Chattanooga Whiskey announced Silver Oak Cabernet Cask Finished and Batch XXIX: Centenary Cask
Boondocks 18 Year Old Straight Bourbon Whiskey
Sagamore Spirit releases of its limited-edition Reserve Series 8-Year-Old Rye Whiskey
@fireballwhiskey @ceelogreen @vgvodka @chickencockwhiskey @kevin_kisner @elijahcraig @balionisrenner @drizlyinc @gopuff @midwayuniv @thinkers.@distillery @chattwhiskey @sagamorespirit
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395 - Why Are Master Distillers Leaving? with Jason Callori of The Mash and Drum Feb 02, 2023

Show notes

There seems to be a growing trend in the whiskey world and that is when you start seeing the accustom faces you know and trust in a brand leave to go and start their own venture. Can you blame them? There is more opportunity to own a piece of the pie. But could we see a growing problem where we see those brands struggle to take off? To help dive into this conversation we invite Jason Callori of the Mash and Drum on the show. We kick off the show to learn more about Jason and how he built one of the largest whiskey YouTube channels. Then we talk about Master Distillers and other faces leaving their respected brands and what motivates such a move.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks the frustration of secondary prices and not finding bottles
How did you get into bourbon?
What channels influenced you to start your own channel?
What wins, content or production value?
Did you ever have a sensation of burnout?
Who are some of the favorite guests that you have had on the show?
Are you master distillers and faces of the brand leaving for more money?
Has the Master Distiller title been diluted?
How fair is it for blenders to be criticized when they only have access to what's on the open market vs what they had at their disposal at a previous company?
If you have a small brand and one batch bombs, how long can you rely on your reputation?
Will a whiskey geek give someone a second chance?
If someone is leaving from being a face of a brand, how long should they wait until they announce they are starting a new brand?
@the_mash_and_drum
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Whiskey Quickie: Remus Repeal Reserve VI 2022 Review Jan 31, 2023

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Remus Repeal Reserve VI 2022. This non-age stated bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Traverse City Whiskey Begins A $20M Distillery, Old Elk Launches Rye Finished in Barbados Rum, Michter’s Releases 2022 Celebration Sour Mash Jan 27, 2023

Show notes

It's This Week in Bourbon for January 27th 2023. Traverse City Whiskey Co. has officially broke ground on a $20M distillery. Old Elk Distillery launches its first Rye Whiskey finished in Barbados Rum Casks. Michter’s Distillery will begin shipping the 2022 Edition of its Celebration Sour Mash.
Show Notes:

Elijah Craig Bourbon and AT&T Pebble Beach Pro-Am announced a multi-year partnership
A new bill introduced to the Ohio Senate would allow Ohioans to make moonshine
Bourbon with HeART is launching Barrels of HeART
Buffalo Trace Distillery is offering one lucky bourbon lover the trip of a lifetime
ReserveBar launched its new website Get Stocked
Traverse City Whiskey Co. has officially broke ground on a $20M distillery
Old Elk Distillery launches its first Rye Whiskey finished in Barbados Rum Casks
Hercules Mulligan Eyr & Rye, a limited-edition Irish-American Manhattan
Lawrenceburg Bourbon Company. ’L.B.Co.’s Kentucky Straight Bourbon “One Cask Series”
Heaven’s Door Spirits releases Bootleg Series Vol. IV, an 11-Year-Old Wheated Bourbon finished in Islay Scotch Casks
Michter’s Distillery will begin shipping the 2022 Edition of its Celebration Sour Mash
@elijahcraig @bourbonwithheart @buffalotracedistillery @reservebar @tcwhiskey @oldelkbourbon @herculesmulligancompany @lawrenceburgbourbon @heavensdoorwhiskey @michterswhiskey
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394 - Bourbon Capital Academy with Sam Lacy Jan 26, 2023

Show notes

You listen to this show because you want to be a better educated bourbon consumer. Or maybe you just went off the deep-end and started buying too many bottles and now you're on the hunt for the next great bottle. Either way, I'm glad you're here. But there are all sorts of new opportunities that foster deeper knowledge with some of the premier distilleries in Kentucky, most notably, in Bardstown. Sam Lacy joins the show to talk about everything from the Bourbon Capital Community Alliance. It's an initiative from the city of Bardstown to bring in-depth and tailored educational experiences to distilleries around Bardstown along with their brand new Brindiamo Penthouse that can provide a 101-level primer for people before they hit the distilleries.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks bottles as an investment
How did you get into bourbon?
Why was there an initiative to form an alliance?
How many partner distilleries are a part of the alliance?
Is the Bourbon Capital Guild a private bourbon society?
What are the distilleries asking of the city to help promote bourbon tourism?
Is the Bourbon Capital Academy a proprietary education course that anyone can take?
What is the Brindiamo Penthouse?
How often are the courses being offered at the partner distilleries?
How much does a custom distillery course cost?
@bourboncapitalguild @bourboncapitalacademy @brindiamogroup
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Whiskey Quickie: Brothers of the Leaf Bourbon Finished in Toasted French Oak Review Jan 24, 2023

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Brothers of the Leaf Bourbon Finished in Toasted French Oak. This non-age stated bourbon is 115.4 proof and $90 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Sazerac Sues RNDC In Excess of $86M , Kentucky ABC Raids Justins’ House of Bourbon, Woodford Reserve Releases Double Double Oaked Jan 20, 2023

Show notes

It's This Week in Bourbon for January 20th 2023. Sazerac is suing Republic National Distributing Company in excess of $86M. Kentucky ABC seized undisclosed amounts of bourbon from Justins’ House of Bourbon. Woodford Reserve releases its Double Double Oaked Bourbon for 2023.
Show Notes:

Sazerac is suing Republic National Distributing Company in excess of $86M
Kentucky ABC seized undisclosed amounts of bourbon from Justins’ House of Bourbon
Pennsylvania Liquor Control Board (PLCB) implements a price increase of 4% on more than 3,500 brands
Playboy Spirits has raised more than US$13 million in funding
Greg Hughes, Beam Suntory chief growth and brands officer, talks RTD growth
Woodford Reserve releases its Double Double Oaked Bourbon for 2023
Mystic Farm & Distillery announces the launch of Mystic Galactic, a bourbon whiskey aged for one year in space
@houseofbourbonlex @houseofbourbonlou @houseofbourbonky @playboy @woodfordreserve @mysticfarmdistillery
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393 - Forecasting Bourbon's Future with Susan Wahl of Heaven Hill Jan 19, 2023

Show notes

If you think there is a lot of bourbon on the shelf now, wait just a few more years. The news over the past year has been flooded with a couple million upwards to a billion dollars in capital investments from everyone in the bourbon industry. When the news dropped that Heaven Hill was going to open a new $135M distillery that will produce 150,000 barrels a year, in addition to their existing Bernheim distillery that already produces 1,500 a day, many of us scratched our heads and thought, "who is going to drink all this whiskey?". That's when I reached out to Heaven Hill and invited Susan Wahl to come on the show. She has a long, 20 plus year history working in the whiskey portfolio at Heaven Hill. She's literally seen it all. We talk about what drove the decision to build a second distillery, the threats, and how they are planning for everything in the supply chain, including barrels and labor. We also talk about data trends and where they see the international market heading.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks when barrel proof became common.
What were your whiskey initiatives and marketing plan for bourbon in the early days?
How did you take Evan Williams into one of the largest whiskey brands?
What trends or data have you learned from the visitor center?
What factors did you take into account when thinking that you need another $135M distillery that can produce 150k barrels a year?
How much of your sales is domestic vs international?
What threats did you see about potentially not building another distillery?
Did the removal of European tariffs have an impact on your forecast?
Did barrels or other supply chain factors play an important role in your forecast?
What data helps you push pass the fears of a 20-year lifecycle on trends?
How have you worked with the city to build new warehouses?
Does Bardstown have the workforce to take care of the labor requirements?
What makes you bullish about tourism for bourbon?
@heavenhilldistillery
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