Bourbon Pursuit

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Latest Episodes:

Whiskey Quickie: Michter's Toasted Barrel Finish Rye Whiskey (2023) Review Jan 02, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Finish Rye Whiskey. This non-age stated rye is 108.9 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Marianne Eaves Sues Castle & Key, RD1 Spirits Plans A New Location, A Look Back on 2023 Dec 29, 2023

Show notes

It's This Week in Bourbon for December 29th 2023. Marianne Eaves is suing Castle & Key, RD1 Spirits in Lexington has announced plans to build a new location, and a look back on 2023.
Show Notes:

Anthony Dias Blue, founder of the San Francisco World Spirits Competition, has passed
Marianne Eaves is suing Castle & Key
Algoma Capital has closed a strategic transaction with Off Hours Bourbon
Lawrenceburg Bourbon Company joins the KDA
A new lawsuit against the federal ban on at-home distilling
Federal tobacco regulators ban Luckee Vape Daniels branded products
RD1 Spirits in Lexington has announced plans to build a new location.
Chattanooga Whiskey Experimental Single Batch Series: Batch 035: Centenary Cask
Very Olde St. Nick Winter Maple
Look back on our biggest accomplishments this year
@mariannebmd @castleandkey @drinkoffhours @lawrenceburgbourbon @rd1spirits @chattwhiskey @preservationdistillery
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442 - Basil to Booker's and Building a Global Brand with Tim Heuisler of Jim Beam Dec 28, 2023

Show notes

Becoming a global brand ambassador for a major spirits company like Jim Beam involves building close relationships throughout the three-tier distribution system and constantly adapting branding and marketing as consumer tastes evolve. We invited Tim Heuiseler on the show. He's gone from the behind the bar to traveling globe as a Brand Ambassador to preach the gospel of Jim Beam's small batch portfolio. We talk about how their offerings span everything from lower-proof introductory with Basil Hayden to the powerhouse that is Booker's and how to deliver that message consistently. In addition, he takes note of competitor innovations and emerging drink trends so they can launch new marquee expressions like Hardin's Creek to stay ahead of the game.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the length of decanted whiskey.
How does one become a global brand ambassador?
How much is involved in building relationships in the three tier system?
Does the branding strategy change as consumer habits change?
At what point does a brand have enough steam and you have to pivot and focus on a certain product?
When you go international, how do you change a culture to adopt bourbon when they focus on other spirits?
Is Basil Hayden your introductory whiskey for everyone?
How do you replicate Fred and Freddie Noe into your own presentation?
What does "small batch" mean to Jim Beam?
Why get into single malt?
When is the next Booker's Rye coming?
If you see a competitor coming out with something new how do you report that back?
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Whiskey Quickie: Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye Review Dec 26, 2023

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye. This non-age stated rye is 100 proof and $75 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Almost 3 Barrels For Every Person in Kentucky, EU SuspendsTariffs on American Whiskey, New Record Set for Bourbon at Auction Dec 22, 2023

Show notes

It's This Week in Bourbon for December 22nd 2023. There's almost 3 barrels for every 1 person aging in Kentucky, the EU suspends the tariffs on American whiskey, and a new record has been set for unicorn whiskeys.
Show Notes:

There's almost 3 barrels for every 1 person aging in Kentucky
Les Fugate earns Esprit de Corps Award
Jack Daniel’s Country Cocktails moves production facilities
The EU suspends the tariffs on American whiskey
The Paddock Bourbon Club opens in Lexington
A new record has been set for unicorn whiskeys
Lazy K Bar Whiskey with Cole Hauser
@kentuckybourbontrail @brownforman @jackdaniels_us @paddockbarlex @lazykbarwhiskey
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441 - Engineering a Rickhouse with Buzick Construction Dec 21, 2023

Show notes

We've all been driving through bourbon country and been amazed at the rickhouses that paint the country side. But what goes into building and engineering those? Buzick Construction has a long family history in the whiskey business, with their family building multiple rickhouses for Jack Daniel's. Today, the average size of a rickhouse is 50,000 barrels, presenting engineering challenges compared to older 20,000 barrel ones in terms of weight load, airflow, and temperature control. We brought their President, Donald Blincoe, and chief engineer, Kevin Aldred, on the show to talk about what goes into building a rickhouse. We talk about different wood types, exterior materials, precise airflow design needs and humidity considerations. We also dive into the costs because a rickhouse run into the millions these days. Overall, Buzick has been the name in construction around Bardstown and has a reputation in these time-honored warehouses.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about food and whiskey pairing
Talk about the history of Buzick Construction
How many rickhouses did your great grandfather build for Jack Daniel's?
Do you have a patent on the ricking system?
What's the average size of rickhouse today?
How did the engineering change when going from 20,000 to 50,000 barrel rickhouses?
Do you have to defend your plans to local governments and municipalities?
What options do you have when building such as wood types?
What's the usual cost for building a rickhouse?
How do you design for airflow?
Do you have to go into older buildings and modernize them?
What is the preferred exterior material to use now?
Does creating a heat controlled warehouse interfere with natural flow?
Have there been any crazy requests for rickhouses like a smart rickhouse?
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Whiskey Quickie: Southern Star Paragon Single Barrel Cask Strength Wheated Bourbon Review Dec 19, 2023

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Southern Star Paragon Single Barrel Cask Strength Wheated Bourbon. This non-age stated bourbon is 113.3 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit Spirits Is Open For Public Tours, Heaven’s Door Joins the KDA, Old Forester117 Scotch Cask Finish Dec 15, 2023

Show notes

It's This Week in Bourbon for December 15th 2023. Pursuit Spirits is officially open for public tours, Heaven’s Door joins the Kentucky Distillers Association and Old Forester is releasing the newest 117 series Scotch Cask Finish.
Show Notes:

TikTok Live Featuring Kevin of Bourbon Notes and Pursuit United
Give 270 launches 20/20 Unicorn
Matt Porter becomes Master Blender at Barrel King
Heaven’s Door Distillery joins KDA
Pursuit Spirits is officially open for public tours
Old Forester 117 Scotch Cask Finish
Milam and Greene White-Tailed Buck Single Barrel Bourbon
A. Smith Bowman Distillery Cask Strength Virginia Straight Bourbon Whiskey
Empirical x Doritos Nacho Cheese Spirit
@pursuitspirits @adhdwhiskey @barrelkingbourbon @heavensdoorwhiskey @oldforster @milamandgreenewhiskey @a.@smithbowman @empiricalph @doritos
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440 - Why Don't Acquired Brands Get Consumer Blowback and 2023 Predictions Review on Bourbon Community Roundtable #88 Dec 14, 2023

Show notes

It's the final Bourbon Community Roundtable of the year it's number 88. In typical fashion we have two topics. First is wondering why there isn't a consumer blowback when a brand gets acquired. It happens all the time in beer when a small craft brand is gobbled up by a large corporation and there is a small piece that dies. In the second half of the show we revisit our 2023 predictions to see who got it right and who got it wrong.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the expiration date of whiskey
Why is there never consumer blowback when a bourbon brand get acquired?
Let's review our 2023 predictions
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Whiskey Quickie: Angel's Envy Cask Strength Rye Whiskey Review Dec 12, 2023

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Cask Strength Straight Rye Whiskey Finished in Sauternes and Toasted Oak Barrels. This finished rye is 114.4 proof and $270 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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