Bourbon Pursuit

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Latest Episodes:

Whiskey Quickie: New Riff Bohemian Wheat Bourbon Review Mar 12, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Bohemian Wheat Bourbon. This 8 year old bourbon is 117.9 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: National Buzzard's Day Is a Thing, Old Forester High Angel's Share, Pursuit Releases United Double Oaked Bourbon Mar 08, 2024

Show notes

It's This Week in Bourbon for March 8th 2024. National Buzzard's Day is a thing, Old Forester releases High Angel's Share, and Pursuit Spirits finally releases their long awaited United Double Oaked Bourbon.
Show Notes:

March 15 is National Buzzards Day
Ohio Liquor Goes Irish
Old Forester High Angels’ Share
Milam & Greene 2024 Wildlife Collection, the Golden Eagle Single Barrel Bourbon
New Riff Distilling 8-Year-Old Kentucky Straight Bourbon Whiskey
Woodford Reserve 2024 commemorative Derby bottle
15 STARS First West Rye Whiskey and 8&15 YO Private Stock Fine Aged Bourbon
The Perfect Fifth 14-year-old American Whiskey
Michter’s US*1 Barrel Strength Kentucky Straight Rye
Peerless Toasted Bourbon - Batch 1
@buzzardsroostwhiskey @ohioliquor @oldforester @milamandgreenewhiskey @newriff @woodfordreserve @15starsbourbon @michterswhiskey @kentuckypeerless @theperfectfifth @bourbon_colonel86
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452 - Is the Bourbon Boom Over? on Bourbon Community Roundtable #91 Mar 07, 2024

Show notes

Is the bourbon boom really over? Some people think it may. Fred Minnick recently touched on this subject and people began talking about their ideas and buying habits. We wanted to tackle that by touching on publicly traded companies, heresay from our own experience, and if we truly think craft and NDPs are in trouble.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about international market not working.
Publicly traded companies like Diego and Brown Forman.
Consumers buying mainstays.
Retailers are cautious about new brands.
International markets.
Economic impacts
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Whiskey Quickie: Fireside Hazmat Proof Bourbon Review Mar 05, 2024

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On this Whiskey Quickie by Bourbon Pursuit, we review Fireside Hazmat Proof Bourbon. This 6 year old bourbon is 141.2 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Brown‑Forman Sells Its Jack Daniel Cooperage, WSWA Says Premiumization is Dead, Lost Lantern Releases the Spring 2024 Collection Mar 01, 2024

Show notes

It's This Week in Bourbon for March 1st 2024. Brown‑Forman Corporation has sold its Jack Daniel Cooperage to Independent Stave Company, Wine & Spirits Wholesalers of America say that premiumization is dead, and Lost Lantern releases their Spring 2024 collection.
Show Notes:

Brown‑Forman Corporation has sold its Jack Daniel Cooperage
The Ripken Experience
Maker's Mark labels for inspirational woman
Stranahan’s Colorado Whiskey has opened a whiskey lodge in Aspen
Wine & Spirits Wholesalers of America say that premiumization is dead
Justins’ has sued Kentucky ABC
Kentucky lawmakers are moving to close loopholes in the Vintage Distilled Spirits law
FC Dallas partnership with Campari America
Kentucky Bourbon Festival ticket sale dates
Jaywalk Straight Rye
Maker’s Mark Wood Finishing City Series Singapore Edition
Lost Lantern Spring 2024 collection
Evan Williams Single Barrel Bourbon with a commemorative 52nd Edition Gold Pegasus Pin
Still Austin Whiskey Co Bottled in Bond Straight Rye Whiskey
Total Eclipse Kentucky Straight Bourbon
McConnell’s Fine Ice Creams and Garrison Bros Whiskey Pecan & Pralines
@jackdaniels_us @brownforman @makersmark @stranahans @fcdallas @campariusa @wildturkey @longbranchbourbon @kybourbonfest @lostlanternwhiskey @evanwilliamsbourbon @ewbourbonexperience @stillatx @caseyjonesdistillery @garrisonbros @mcconnellsicecreams
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451 - Is There a Real White Oak Shortage? with Danna Baxley of The Nature Conservancy Feb 29, 2024

Show notes

The barrel is a magical component to the creation of bourbon and nearly 95% of all bourbon goes into white oak. But what's the problem with this? Bourbon can only be used in a charred barrel once. After that, it needs to find a new home. Now that may sound wasteful but the bourbon market is only a very small contributor to the current white oak problem. To help us better understand about forestry and the white oak supply I've invited Daana Baxley from the Nature Conservancy in Kentucky to join the show. She gives some great insight into the current state of white oak trees and what is currently being done to protect our forests. I've never known what it takes to manage forests and this episode will give you an insight into grading and how invasive species of trees continue to decline the white oak population. But more so, Daana gives us some insight if we will ever experience a white oak shortage in the future and what we can do to help protect it.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about running out of old bourbon.
What took you on a path to nature preservation?
How are you able to achieve your mission without using scare tactics?
Why is Appalachia so important?
What does "protection" mean in the sense of a nature conservancy?
What is the current status of the white oak species?
What is the proper way to manage these forests?
What does high grading mean?
How has ash or maple impacted the population?
How many years into the future are we looking at when we will see a big white oak problem?
Is the bourbon industry a problem or is there another industry to blame?
Do bourbon drinkers even care if there is sustainability practices happening?
Do other industries join in conversation practices like the white oak initiative?
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Whiskey Quickie: Jack Daniel's Distillery Series #12 Review Feb 27, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Distillery Series #12 Tennessee Whiskey Finished in Oloroso Sherry Casks. This non-age stated whiskey is 90 proof and $42 MSRP (375mL). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: What is Left to Innovate? Feb 23, 2024

Show notes

Subscribe to Behind The Pursuit: From Bourbon to Brand

On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products. We question whether there is anything left to innovate and the reasons consumers are drawn to finished whiskeys. The conversation touches on the marketing strategies of brands and the perception of American finished whiskeys compared to other products such as Scotch whisky. We also discuss the potential for future innovations and trends in the industry.

We hit on:

The bourbon industry has seen a proliferation of finished whiskeys as a way for brands to differentiate their products.
Consumers are drawn to finished whiskeys because they are marketed as unique and innovative.
Do you think brands see these as products missing in the market, or is it a way to grab new consumers?
There is still room for innovation in the use of different types of oak and wood influences in bourbon production.
The perception and marketing of finished whiskeys differ between bourbon and Scotch whisky.
Future innovations in the industry may involve exploring new flavors and blending techniques.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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450 - Is American Single Malt On The Rise? with Steve Hawley, President of American Single Malt Whiskey Commission Feb 22, 2024

Show notes

There's a few things we talk about from time to time on the show. Sometimes it's RTDs, sometimes it's tequlia, and one spirit that seems to make it's way into more conversations is American Single Malt whiskey. However, I told myself that if we're going to talk about American Single Malt whiskey then we need a person that can really go indepth. What better person than Steve Hawley who is the President of the American Single Malt Whiskey Commission. Steve joins the show to talk about his background starting Westland Distillery and then formed the commission. We talk about the growth of the category, production methods, exports, and it's current journey to being recognized by the rest of the world.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the effect of climate change.
How did you get into the whiskey business?
If barley grows so well then why isn't there a history of it?
What is the importance of trying to make American Single Malt an approved category?
How did you become the president of the commission?
How have case sales grown from 2010 till today?
Is the SMWC analogous to DISCUS or KDA?
What is the proposed definition of American Single Malt and what's the current status of it?
What rules were valid versus ones that seemed really weird?
Why do people prefer pot still for single malt production?
When a heritage brand creates a single malt like Jim Beam and Heaven Hill, does this hurt or help?
Are American Single Malt producers starting to look at exports instead of domestic education?
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Whiskey Quickie: Hemingway Rye Signature Edition Review Feb 20, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Hemingway Rye Signature Edition. This non-age stated rye is 102 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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