Bourbon Pursuit

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Latest Episodes:

Behind The Pursuit: PursuitPalooza Recap 2024 Jul 05, 2024

Show notes

Subscribe to Behind The Pursuit: From Bourbon to Brand

Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Jim Beam, Four Roses, Copper & Kings, and Preservation distilleries. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a live Q&A podcast recording during a special single barrel selection of Pursuit United Double Oaked. On today’s episode, we recap it all.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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469 - How to Value A Whiskey Company and Sell It with Kris Bohm of Distillery Now Consulting Jul 04, 2024

Show notes

Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer.
What made you want to get into distilling as a teenager?
What's the difference in distilling alcohol vs ethanol?
Why would a client choose pot vs column?
How do you gauge consumer demand and look at sales for calculating value?
What does the pool of buyers look like?
What is the threshold of a case volume to start the discussion?
What's the value in the brand vs the equipment and production?
Beyond physical assets, what other factors play into a valuation?
How are barrels valued?
What's the process for selling a business?
Any value in having current distribution?
What are roadblocks that often kill deals?
Does it matter if case volume happens in the market or at the tasting room?
If you can't afford Vendome, where do your point people?
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Whiskey Quickie: High West Bottled in Bond Rye Whiskey Review Jul 02, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Bourbon Trail Is Getting A New Look, Justin's House of Bourbon is Back, Heaven Hill Grain to Glass Jun 28, 2024

Show notes

It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.
Show Notes:

Kentucky Bourbon Trail tour is getting a bold new look
Four Roses will fix a labeling mistake on Father's Day bottles
Justin's House of Bourbon is back with unicorns on the shelf
Milam & Greene Whiskey has 2 new releases
Rolling Fork The Wheated Cask Wonder
Michter’s Distillery will be releasing its Legacy Series
Remus Babe Ruth Reserve
Old Potrero Toasted Barrel Whiskey
Wyoming Whiskey Independence Rock
Heaven Hill Grain to Glass
@kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery
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468 - Updates On KY Tourism and How The Game Has Been Elevated on Bourbon Community Roundtable #95 Jun 27, 2024

Show notes

On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.
What has changed with tourism in KY?
What are your favorite hidden gems?
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Whiskey Quickie: Highline Triple Rye Whiskey Review Jun 25, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: What's better Kentucky or Tennessee Bourbon?, Penelope Re-releases Rose Cask, Maker's Mark Wood Finishing Series Jun 21, 2024

Show notes

It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.
Show Notes:

Hard Truth adds Moonshiner’s Experience
Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?
Penelope re-releases their Rose cask
Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again
Russell’s Reserve 15 Year Old
Wyoming Whiskey Outryder Straight American Whiskey
Maker's Mark announced the latest in its Wood Finishing Series
@hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark
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467 - From Gift Shop to GameDay: The Disrupted Journey of RD1 Bourbon with Barry Brinegar Jun 20, 2024

Show notes

I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change.
How did you get started in the whiskey industry?
How did you get connected with Mark Stoops?
Why release WM Tarr?
How did you adapt when covid shut down your business plan?
What is the goal of how you are trying to be different?
Did your cutover happen overnight and was the plan to switch over already in place?
Why go with a modern brand vs traditional?
How did you land on your core four products?
How involved is Mark Stoops with the brand?
Why have so much transparency when it comes to the wood finishing process?
Why did you use amburana?
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Whiskey Quickie: Puncher's Chance The Unified Belt Whiskey Review Jun 18, 2024

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The Unified Belt. This non-age stated whiskey is 96 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Jim Beam Has New Visitor Experiences, Widow Jane Releases Baby Jane, Angel's Envy Cask Strength Bottled in Bond Jun 14, 2024

Show notes

It's This Week in Bourbon for June 13th 2024. James B. Beam Distilling Co. announces several new visitor experiences, Widow Jane releases Baby Jane, and Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon.
Show Notes:

Nancy Fraley talks cigar blend fact checks
Whiskey & Wealth Club absolved of accusations
James B. Beam Distilling Co. announces several new visitor experiences
Widow Jane releases Baby Jane
Blue Run Flight Series II
Old Forester President's Choice
Woodford Reserve Father's Day
Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon
@nancyfraley @beamdistilling @widowjane @bluerunspirits @oldforester @woodfordreserve @angelsenvy
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