Bourbon Pursuit

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Latest Episodes:

499 - From YouTube to EverNorth Spirits with Dan and Sean of The Bourbon Junkies Jan 30, 2025

Show notes

Whiskey YouTube has soared in popularity and there's more content than ever to consume. But there's one channel where two guys take a view that whiskey shouldn't be taken so seriously. In this epsiode, we sit down with the Bourbon Junkies—Sean Paisley and Dan Shook—to explore their remarkable journey from casual bourbon enthusiasts to influential content creators and entrepreneurs. These guys started out as childhood friends and just couldn't leave each other's side. After ditching power lifting they decided to get into the whiskey space and as they put it, their initial lack of experience led to hilariously authentic early videos. We then take spin into their new whiskey brand, Evernorth. They discuss their dissatisfaction with market pricing and their vision for producing whiskeys that resonate with their community, highlighting the challenges and experiences that come with navigating the whiskey market.
Show Notes:

Origins of the Bourbon Junkies YouTube channel
Transitioning from powerlifting talks to whiskey content
The impact of consistency and community on brand growth
Humorous trials from their initial video-making experiences
The significance of live streaming and viewer engagement
Launching Evernorth: motivations and long-term vision
Challenges in sourcing and distilling whiskey today
Insights on consumer pricing and market transparency
Future aspirations for Evernorth in quality and volume
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Whiskey Quickie: Old Fitzgerald Bottled-in-Bond Bourbon Fall 2024 Edition Review Jan 28, 2025

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Bourbon. This 11 year old bourbon is 100 proof and $155 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Rebel Bourbon Takes It's Spot in NASCAR, Penelope Launches a 17yr Light Whiskey, Buffalo Trace Prohibition Collection 2nd Edition Jan 24, 2025

Show notes

It's This Week in Bourbon for January 24th, 2025. Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.
Show Notes:

An Austin-based distillery wins trademark lawsuit against Landry’s Inc. over shared name
Woodford Reserve bottles gifted at Donald Trump’s inauguration as the 47th US president
Ontario Premier Doug Ford threatens to ban US bourbon if tariffs are imposed on Canada
Rebel Bourbon partners with NASCAR champion Kyle Busch as official sponsor for 2025
Penelope Bourbon releases 17-year-aged American Light Whiskey distilled at 189 proof
Staghorn relaunches All Nations Kentucky Straight Bourbon with a $39.99 SRP
Log Still Distillery crafts America’s 47 to celebrate the 47th Presidential Inaugural Ball
New Riff Balboa Rye returns with heirloom grain mash bill at 100 proof for $54.99
Laws Whiskey House debuts SUPER WHEATER high-wheat bourbon for $129.99
Buffalo Trace releases Prohibition Collection #2 featuring five historic whiskey recreations
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498 - The Silent Wolf of Whiskey: Remembering Richard Wolf with Monica Wolf Jan 23, 2025

Show notes

Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past.
Show Notes:

Legacy of Richard Wolfe
Monica's Journey in the Whiskey Industry
The Birth of the Spirits Group
Navigating Challenges and Building a Business
The Impact of Family and Mentorship
The Importance of Connections in Bourbon
Navigating the Whiskey Business Landscape
Building a Portfolio of Brands
Establishing a Bottling and Blending Facility
The Journey of Growth and Legacy
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Whiskey Quickie: Preservation Estate Pot Distilled Wheated Bourbon Review Jan 21, 2025

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Brown-Forman Makes Sweeping Cuts, TTB Authorizes New Bottle Sizes, Woodford Double Double Oaked National Debut Jan 17, 2025

Show notes

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.
Show Notes:

Brown-Forman restructures leadership and operations for $70M cost savings
Rebecca Jago departs The Last Drop Distillers after 10+ years
TTB expands standards of fill for wine and spirits containers
Landry’s Inc. files trademark infringement lawsuit against Landry Distillery
Kentucky corn farmers receive $2.8M initiative for regenerative practices
Silverbelly Whiskey welcomes Mattie Jackson as Master Blender
Heritage Distilling launches IPO and embraces Bitcoin for payments
Yellowstone Bourbon named official partner of Ragnar Relay 2025
InvestBev and Saga Spirits partner on 8-figure barrel financing deal
Scottish Minister highlights whisky trade importance to US President Trump
Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish
Woodford Reserve Double Double Oaked Bourbon goes national at $199.99
Old Forester releases 1910 Extra Old limited edition for $65
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497 - How Will Bourbonism Grow in 2025 with Michael Fetter of Louisville Tourism Jan 16, 2025

Show notes

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon.
Show Notes:

The Bourbon Boom in Louisville
Michael Fetter's Journey in Tourism
Marketing Louisville as a Bourbon Destination
Challenges in Hotel Capacity and Air Travel
Future of Bourbon Tourism and Direct Flights
\The Birth of Bourbon Country
Marketing Bourbon Tourism
Funding and Economic Impact of Tourism
Balancing Bourbon and Derby Tourism
The Role of Influencers in Tourism
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Whiskey Quickie: Jack Daniel’s Twice Barreled Heritage Barrel Rye Review Jan 14, 2025

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Redwood Empire Acquires Savage & Cooke, Glencairn Takes Legal Action, Old Forester 1924 Returns Jan 10, 2025

Show notes

It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.

Show Notes:

InvestBev Credit & Rare Character Whiskey
Redwood Empire Acquires Savage & Cooke
Glencairn Legal Action
Give 270 Charity Raffle
Fireball Flo Turns 106
Log Still Trinity Blend
WhistlePig Alcohol-Free Cocktail
October London Bourbon Collaboration with Mr. and Mrs. Bourbon
Jack Daniel’s Distillery Series #14
Old Forester 1924 Returns
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496 - What Will Happen in 2025 on Bourbon Community Roundtable #102 Jan 09, 2025

Show notes

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers.
Show Notes:

Reflection on predictions from 2024 and admissions of mistakes
Anticipated impacts of government regulations on the bourbon landscape
The trend of flavored whiskies appealing to a younger demographic
Expectations for IJW's potential new brand launch
Increased scrutiny on alcohol marketing and compliance challenges
The influential role of TikTok in bourbon narratives
Predictions on a revival of age-stated products and craft distilling innovations
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