Bourbon Pursuit

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Latest Episodes:

509 - What's Over, Under or Properly Rated #2 Apr 10, 2025

Show notes

This is one of my favorite types of episodes because this bourbon world is full of hype, flops, superstitions, and just weird stuff. We return to this beloved format of is something over, under, or properly rated. We ask if the iconic cocktail, the Old Fashioned, whiskey collections, MGP, cigar blends, speakeasies and more as we ask are these over, under, or properly rated?
Show Notes:

The Old Fashioned vs. Manhattan: cocktail preferences of whiskey enthusiasts
Scotch: overrated or properly rated?
Discussing MGP’s role in the market: reputation vs. reality
The evolution of whiskey collections and wise collecting practices
Cigar blends: a trend or a genuine innovation?
Light whiskey: its place in the greater whiskey landscape
The value of tasting flights and the allure of speakeasy bars
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Whiskey Quickie: Penelope Wheated Bourbon Review Apr 08, 2025

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Wheated Bourbon. This non-age stated bourbon is 95 proof and $40 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The Launch of P.Club Apr 04, 2025

Show notes

Subscribe to Behind The Pursuit: From Bourbon to Brand

Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his beloved Napa Valley wine clubs, and with countless hours behind the scenes he and Kenny have finally unveiled the ultimate all-access pass to all things Pursuit. No secret handshake, just great whiskey. Tune in as we dive into it all.

We hit on:

Why the name P.Club?
what exactly is P.Club?
What does P.Club look like from a selection standpoint?
In additional to preparations for the doors downtown opening, how do you forecast inventory for both in-person as well as for P.club members?

and much more.

P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. Sign up today.

Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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508 - Bourbon Bonanza 2018 with Bill Thomas of Jack Rose and Mike Miller of Delilah's Apr 03, 2025

Show notes

You're probably reading the title to this podcast going, what? a podcast from 2018? Yes, this is a never before aired episode that Ryan and I recorded at Bourbon Bonanza back in 2018. So here's the story. Bourbon Bonanza was an offshoot event that would happen during Kentucky Bourbon Festival but wasn't associated with the festival. It was tied in with Willett so there were a lot of influential people at the time that came to this event. Ryan and I took our equipment, plus our very first release of Pursuit Series, into what was Harrison-Smith House at the time which is now the new Chicken Cock visitor center and we sat down with Bill Thomas of Jack Rose in Washington DC and Mike Miller of Delilah's in Chicago, who still to this day run the most successful whiskey bars in the country. There is also a small appearance by Tatsumi at the very end and you will hear his story as a part of this episode. The sound environment was challenging and I wasn't happy with how the audio turned out. Let's fast forward almost 7 years and audio cleanup software has gotten so good that it's now time to release it. We talk about the festival, barrel picks, community, and trends they were seeing at the time. So here you go, a blast from the past with an unreleased archive episode.
Show Notes:

Bourbon Bonanza Festival Highlights
Bourbon Culture Transformation
Community Building in Bourbon
Enjoyment vs. Investment in Collecting
Personal Whiskey Memories
New Distillery Discoveries
Insights on Barrel Picks
Trends in the Bourbon Market
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Whiskey Quickie: Woodford Reserve Double Double Oaked Bourbon Review Apr 01, 2025

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Double Double Oaked Bourbon. This non-age stated bourbon is 90.4 proof and $200 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: A Van Winkle Sets New Auction Record, Heaven Hill Launches Connoisseur Club, Booker's First Batch of 2025 Mar 28, 2025

Show notes

It's This Week in Bourbon for March 21st, 2025. A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker's releases the first batch of 2025.
Show Notes:

Holladay Distillery breaks ground on Rickhouse D, ironclad bourbon aging.
Old Rip Van Winkle bottle sells for record $125,000 at Sotheby's.
Heaven Hill launches Connesuir Club, exclusive bourbon access.
Lux Row Distillers releases Blood Oath Pact 11, Tequila barrel finish, $129.99.
Michter’s releases 10 Year Bourbon, 94.4 proof, $195.
Buzzard’s Roost releases Signature Double Oak Bourbon, 100 proof, $45.
Booker's Batch "Barry's Batch" 2025 released, 125.7 proof, $99.99.
New Riff releases Silver Grove Bourbon and Rye, 110.3 and 110.2 proof, $55.99.
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507 - Building Audiences Using Whiskey Content with Tyler Zoller of louisvillebourbonbuzz Mar 27, 2025

Show notes

Video is the hot new way to share. Social media platforms are way different now that TikTok turned it all upside down. I've always been fascinated with one creator that has great camera work but also good taste and thats Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers.
Show Notes:

Where did the name Louisville Bourbon Buzz come from?
How did you originally get into photography before bourbon?
What unique challenges does bourbon photography present?
What was the turning point for your content strategy?
How does Tyler handle client relationships and build his business?
What’s the backstory behind his fascination with abandoned places?
How does the dynamic of creating content for various platforms differ?
What are Tyler's plans for YouTube and long-form content?
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Whiskey Quickie: Four Roses Bourbon Single Barrel Collection Review Mar 25, 2025

Show notes

On this Whiskey Quickie by Bourbon Pursuit, we review the Four Roses Single Barrel Collection. These 7-9 year old bourbons are 100 proof and $50 MSRP each. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New 2025 Kentucky Bourbon Festival Tickets, Brewzle's Master Blender Collaboration, Caleb’s Crossing Mar 21, 2025

Show notes

It's This Week in Bourbon for March 21st, 2025. 2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb’s Crossing.
Show Notes:

Diageo ends Distill Ventures brand intake, resulting in job losses.
InvestBev partners for $100M Kentucky Bourbon barrel acquisition.
Lexington man charged with unlicensed whiskey sales, thousands of bottles.
Kentucky Bourbon Festival 2025 tickets on sale April 17th.
Yellowstone Bourbon Small Batch 107 released, 6-year age statement, $44.99.
Old Forester 117 Series Bottled in Bond Rye released, 100 proof, $64.99.
Old Potrero Hotaling's Bottled in Bond Rye released, 50% ABV, $199.
Max Homa, Elijah Craig release 8-year Toasted Barrel pick, 126.6 proof.
Brewzle, Old Dominick release Master Blender Collaboration, $90 bundle.
Milam & Greene Gray Wolf Bourbon released, 125.5 proof, $149.99.
Stephen Curry releases Gentleman’s Cut Rye, 4,000 days aged, $333.
Maker's Mark Keepers Release 2025 announced, 109.2 proof, $74.99.
Caleb's Crossing whiskey launched, Bourbon and Rye, $149.99 each.
Shaquille O'Neal invests in BeatBox RTDs, releases Blueberry Lemonade.
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506 - Finding An Unexpected Career As A Brand Ambassador with Adam Edwards Mar 20, 2025

Show notes

What do we have in common with Bob Dylan? Not much except that we enjoy the whiskey brand he's aligned himself with. We're not getting Bob on the show but we wanted to talk to someone who really knows their portfolio and that's going to be Adam Edwards, the National Brand Ambassador for Heaven's Door Whiskey. From the outset, Adam brings humor to his role, setting the tone about his journey from wine aficionado to bourbon ambassador. He shares his development in the spirits industry, beginning in Louisville before making pivotal moves at Trader Joe's and Rabbit Hole Distillery. Adam dives into the origins of Heaven's Door and where music legend Bob Dylan intertwines, detailing its strategic direction, including how they’ve navigated pricing and product offerings to stay competitive.
Show Notes:

Adam's journey from wine to bourbon and its cultural significance in Kentucky.
Career highlights from Kroger to Trader Joe's and Rabbit Hole Distillery.
Overview of Heaven's Door Whiskey, its ties to Bob Dylan, and future plans.
The dual role of a brand ambassador in sales and consumer education.
Personal reflections on alcohol consumption and responsibility in the spirits industry.
Insights into the sustainable practices behind Heaven’s Door and their evolving rye offerings.
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