Bourbon Pursuit

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Latest Episodes:

074 - Apprenticeship and Tradition at Wild Turkey with Master Distiller Eddie Russell Nov 24, 2016

Show notes

Eddie Russell, Master Distiller at Wild Turkey, joins the show to discuss growing up around the distillery, apprenticeship, and what tradition has taught him about the business.

Show Notes:

Talk about your childhood. What was your upbringing like?
What sports did you play?
You were also going to play college ball at one point
How did you get roped into this operation?
In 2015 you were named Master Distiller here at Wild Turkey. Talk about your job now.
Did your formal education prepare you for being a Master Distiller?
What are some of the biggest lessons your father taught you?
What was life like before the bourbon craze?
Do you and your dad have the same flavor pallet?
Your dad has said time and time again he’s hard-headed and old fashioned. What are some of the traditions here at Wild Turkey you intend on keeping?
Do you feel a sense of pressure?
From Erik Hasselgärde on Facebook: Bourbon is rooted in tradition, some from 200 years ago, some from 50. What are they learning about bourbon today, that they hope to pass on to future bourbon producers?
From Ryan Oberleitner: Why has their entry proof been raised over the years? What affect do they think that has had?
Do you plan on bring the 13yr age stated export here stateside?
From Jack Johnson on Facebook: When they reach 100 years (total together) as Master Distillers (which will occur in less than 18 months), can we expect some outstanding special editions?
From- Will T @iamwillt: Can we please get age and warehouse info on private and single barrels? It would give us reason to buy multiples.
What’s one thing that annoys you in the bourbon industry?
Do the ladies pay attention to you when Matthew McConaughey is around?
Last year you all came out with Russells Reserve 1998. Talk about that release because I’m mad at myself I didn’t drop the money on it and people are raving it’s one of the best things to come out of Wild Turkey
What’s next for Eddie Russell?

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073 - The Life of Booker Noe and the Impact He Made with Jim Kokoris, Author Nov 18, 2016

Show notes

Jim Kokoris, author of The Big Man of Jim Beam: Booker Noe And the Number-One Bourbon In the World, joins the show to talk about the life of Booker Noe and the impact he made on the industry.

How did you get into writing about bourbon?
What kind of man was Booker Noe?
What was Booker doing as a Master Distiller before that term became skewed - over the years?
How did Booker have the foresight of single barrel and small batches is where the market is headed?
Did Booker embrace the fame?
What memorable stories stick out from your travels with Booker?
What would Booker think of the certain state of bourbon affairs?
Where did Booker start at the distillery?
Where can you get the book? Perhaps as a stocking stuffer this christmas. Amazon
www.jimkokoris.net is where you can learn more about Jim

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072 - Making Unique Bourbon in an Urban Setting at New Riff with Jay Erisman, Vice President, and Hannah Loween, General Manager Nov 11, 2016

Show notes

Jay Erisman, Vice President, & Hannah Loween, General Manager, from New Riff Distilling talk about the unique bourbon they are making while being in an urban setting.

Show Notes:

Jay Erisman, Vice President - Distiller - Strategic Development
Hannah Loween, General Manager
Tell us how you got started with brown spirits?
Talk a bit about the history of New Riff.
What's the story behind the name of New Riff?
Talk about all your different stills
Talk about your milling process
Talk about your water source
Where are all the computers?
Talk about OKI because it might be the most well known.
What's the ranger program?
What's it mean to have a distillery like this in Newport which is right next to Cincinnati?

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071 - The Intricacies of Reviewing Whiskey with Chris Trevino of Liquor Hound Nov 04, 2016

Show notes

Chris Trevino, the YouTube sensation known as Liquor Hound, talks about the intricacies of reviewing whiskey ranging from the type of glass to even the water used to dilute it.

Show Notes:

How did you get started with whiskey
Talk about what you do.
How many videos do you have and how many whiskies have you reviewed?
Lets talk about your process of tasting because a simple tasting with you on your youtube videos takes a solid 10 to 15 minutes - Liquor Hound
Back on episode 30 we talked with Rowbert and Tom from Aroma Academy Sensory training. i want you to talk about your aroma training and how do you pull out all these scents?
When you review bourbons, do you get tired of always saying, it smells like caramel and vanilla.
Talk about the glasses you use to taste.
After you take a sip you almost roll your tongue. are you trying to get more tastes out of it?
You also will add water at times. Talk about the water you use and the amount of drops you put into a whiskey
You talk about wood and oak, but explain to our listeners what is a tannin?
What i’ve noticed is that you aren’t rating the whiskey. why not?
Since you have a good palette, do you do your own barrel picks for stores?
Do you prefer scotch or bourbon or just any whiskey?
Any reviews coming up we can look forward to
View all his videos at Liquor Hound

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070 - Bourbon Regrets, Bottle Signing, and Brand Marketing on Bourbon Community Roundtable #2 Oct 28, 2016

Show notes

Bourbon Community Roundtable #2 - we discuss bourbon regrets, thoughts on bottle signings, what brand markets best, and weller special reserve.

Show Notes:

Watch it on Bourbon Pursuit's YouTube Page
Joined by Blake from Bourbonr.com, Jordan from BreakingBourbon.com, and Brian from Sipp'n Corn.
What's your biggest bourbon regret?
Getting bottles signed. your thoughts?
What distillery or brand does the best job marketing their products?
Why do people really give a shit or go crazy for regular weller special reserve?

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069 - Bourbon History through The Rise, Fall, and Rebirth of an American Whiskey with Fred Minnick, Author Oct 22, 2016

Show notes

Fred Minnick, acclaimed bourbon author who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey, shares his history before bourbon, dive into chapters of bourbon history, and get his opinion on barrel finishes if it’s still a bourbon and age statement removals

Show Notes:

Acclaimed bourbon author and media pundit on all things bourbon who is always dressed to the 9s and who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey
Now lets talk about life before bourbon. What were you doing before then?
What was the turning point that got you into bourbon or just whiskey in general?
Let’s talk about your latest book Bourbon: The Rise, Fall, and Rebirth of an American Whiskey and I want to read everyone the first line from it so they have an idea what they are in for.
“Bourbon is more American than Apple Pie, existed before baseball, and has built more roads, schools, and government infrastructure than any other non-petroleum domestic product” and you finish off the thought with “Bourbon is good for America. And it’s time we understand the historic intricacies that make it so unique”
Talk about the inspiration behind writing this piece.
I want to learn a bit about some of the individual chapters without giving too much away. So i’ll give you the title for a few of them and give the listeners an idea of what they can expect when they read
What did you learn through the process of writing?
Last week there was a pretty interesting discussion happening online and everyone has to weigh their own opinion. It was an argument that a bourbon finished in a different barrel can no longer be considered a bourbon and should have it’s own category defining itself. What’s your thoughts on finished bourbon in regards to the technicality of their category?
You can find all of Fred’s books including Bourbon Curious, Whiskey Women and more on Amazon and links on his website fredminnick.com

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068 - The First Bonded Bourbon Outside of Kentucky in 50 years at Tom’s Foolery with Tom Herbruck, Master Brewer and Distiller Oct 14, 2016

Show notes

Tom Herbruck, Master Brewer and Distiller of Tom’s Foolery, and his wife Lianne, Rack House Manager, share their beginnings when Tom ran a still at the age of 15 and turning his hobby into a business that is producing the first bonded bourbon outside of Kentucky in over 50 years.

Show Notes:

Shout out to Ryan Lintz and Edwin Vargas. Both of these guys came to me and said “you’ve got to hear this story”. So thanks to these listener requests, we are making this happen.
Talk about how the distillery began.
What mistakes did you make early on that you’ve perfected
How many different still do you have and do you do different spirits on each?
Any wheated bourbon?
Any interesting barrel finishes?
Update on the new gift shop/distillery?
Brian Harkless from twitter asks: i’ve seen two different colors of wax for BiB. he has white. i have a cool copper color. any differences?
Follow Tom’s Foolery on twitter (@nobodysfool2), Facebook, and Instagram

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067 - Jack Rose is the Hottest Bourbon Bar Destination with Bill Thomas, Owner Sep 30, 2016

Show notes

Bill Thomas (@MashBill_Thomas), Owner of Jack Rose (@JackRoseinDC), tells his history of turning a passion for whiskey and 20 years of dusty hunting into the single largest collection of epic bourbon that is available for sale at Jack Rose Dining Saloon in Washington D.C.

Show Notes:

Talk about your history and your love affair with bourbon?
Explain to the listeners, what is Jack Rose?
How many bottles do you have in inventory?
Is it safe to assume that every bourbon bar in the nation aspires to be Jack Rose?
How do you source all of your older vintage whiskey?
Do you think most of your patrons prefer older or newer stuff?
How do you keep your personal vs business bunker separate?
If you were to share a drink with one person, past or present or fiction, who would it be?
What's the best find you've ever had?
Talk about choosing barrels that have leaks
You have a crazy amount of Willetts. So talk about how you got connected with Drew
You can see the passion is there for you. Do you ever get burnt out always having to chase?

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066 - Customized Bourbon Trail Tours with Tim Hagan and Ethan Pardieu of Kentucky Bourbon Boys Sep 23, 2016

Show notes

Tim Hagan and Ethan Pardieu, Kentucky Bourbon Boys Distillery Tours, give insights into their customized tours and how they learned about bourbon themselves.

Show Notes:

Tell us about yourselves and how you got into bourbon?
How did this idea come about?
How much of you had to study or learn to be able to give a tour?
Talk about your tours for a little bit and what you offer?
How customizable are the tours?
Are the tour is open for individuals are just parties of six or more?
Is it for people only staying in the Louisville area?
What are the most popular request of distilleries to visit?
How many people are on a tour on average?
What's the cost per person on average?
How many tours are you doing on average?
If people want to know more about your tours and what you offer and how to book where would they do it?

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065 - Social Media Influencing, Random Trades, and Best Releases of 2016 So Far on Bourbon Community Roundtable #1 Sep 16, 2016

Show notes

Show Notes:

Recorded on YouTube LIVE! We will pose questions to the audience to see what YOU think. If you have questions, ask them on the right hand side and we will tackle as many as we can. Ask anything you want!
Social Media and Bourbon. How to target the right consumer.
The most random trades of all time. Who would have thought we would see people trade bourbon for Pokemon cards
BTAC. Because why not?
A bit of talk about the new Parkers
Best 2016 release so far?
The origins of bourbonr.com and not being “Bour-boner”

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