Bourbon Pursuit

TWiB: National Bourbon Week in Bardstown, Bardstown Bourbon Company Distillery Reserve, Jack Daniel’s 14-Year-Old Tennessee Whiskey Feb 28, 2025

It's This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel’s releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey.
Show Notes:

Pappy 15 auction resets to $800K after bidding adjustments
National Bourbon Week returns to Bardstown, Kentucky, June 10-15, 2025
Give 270 hosts Bourbon Strong raffle benefiting Kentucky State Police Foundation
Bardstown Bourbon Company debuts Distillery Reserve Cathedral French Oak Finish
Tincup refreshes portfolio with new six-year whiskey and debut Bourbon offering
J. Mattingly 1845 partners with Navy SEAL Foundation for Double Staved whiskey series
Chattanooga Whiskey introduces Rye Single Barrels with malt-forward mash bill
Michter’s releases US*1 Barrel Strength Rye at an average proof of 110.5
Lost Lantern unveils Spring 2025 Collection of unique single-cask whiskeys
Lux Row Distillers debuts Small Batch Albariño Cask Finish Bourbon at 105 proof
Rebel Bourbon launches Kyle Busch 108 Single Barrel Bourbon nationwide
Woodford Reserve unveils Chocolate Whisper Redux 139, its highest-proof whiskey yet
Jack Daniel’s releases 14-Year-Old Tennessee Whiskey as part of its Aged Series
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503 - The Future of AI, ECommerce and Whiskey with Lynette Green of Brown Forman Feb 27, 2025

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model.
Show Notes:

Kenny's tech background and how it shaped his perspective on AI
Lynette’s career path within Brown-Forman and her entry into the spirits industry
How digital marketing has transformed over the years
The role of e-commerce and its industry-specific nuances in the spirits market
The importance of creating a compelling digital shelf and effective product pages
Strategies for using AI in marketing while maintaining authenticity
Future trends in DTC channels for premium spirits
Insights into regulatory landscapes affecting the spirits industry
The transformative potential of AI in shaping brand narratives and customer experience
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Whiskey Quickie: Larrikin Bottled-In-Bond Bourbon Review Feb 25, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel Feb 21, 2025

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.
Show Notes:

Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases
Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability
Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits
Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets
Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100%
Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association
Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed
Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin
Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof
A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery
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502 - This Is Bourbon Land with Chef Edward Lee Feb 20, 2025

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we're here to talk about Chef Lee's new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit's versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores.
Show Notes:

Chef's Journey into Bourbon
The Evolution of 610 Magnolia
Culinary Trends and Innovations
Chef's New Book: Bourbon Land
The Importance of Kentucky Bourbon
The Changing Landscape of Bourbon
The Art and Science of Bourbon
Pairing Bourbon with Global Flavors
The Relationship Between Chefs and Bourbon
Craftsmanship in Bourbon Production
The Business of Bourbon
The Role of Chefs in Bourbon Culture
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Whiskey Quickie: Woodinville Founder's Find Bourbon Review Feb 18, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Founder's Find Bourbon. This 12 year old bourbon is 107 proof and $130 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: 12 New Experiences Join The Bourbon Trail, Jack Daniel's Warehouse Collapses, Green River Wheated Single Barrel Bourbon Feb 14, 2025

It's This Week in Bourbon for February 14th, 2025. Kentucky Distillers’ Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail, Jack Daniel's has reported a partial collapse of a whiskey warehouse, and Green River launches of their Kentucky Straight Wheated Single Barrel Bourbon.
Show Notes:

The Kentucky Bourbon Trail expands to 60 destinations across 27 Kentucky counties
Green River Whiskey sponsors No. 44 Chevrolet for J.J. Yeley’s 2025 Daytona 500 qualifiers
Jack Daniel Distillery reports partial collapse of warehouse 2-15, impacting whiskey barrels
IWSR forecasts 20% growth in global e-commerce alcohol sales, reaching $36B by 2028
Sazerac launches California wildfire relief fundraiser featuring rare Pappy Van Winkle auction
Big Easy Spirits debuts Big Easy Whiskey, a 5-year bourbon mash infused with botanicals
Blue Note Bourbon releases Special Reserve Straight Bourbon, a 10-cask blend at 116.3 proof
Virginia Distillery Co. unveils Sexual Chocolate Stout Cask Finish American Single Malt
Green River launches limited Kentucky Straight Wheated Single Barrel Bourbon at barrel proof
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501 - The Heroic Story of Horse Soldier Bourbon with Scott Neil Feb 13, 2025

This is one episode that was requested by dozens of people. I'm so glad Scott Neil, president and co-founder of Horse Soldier Bourbon and a retired Green Beret. Scott shares how his military background and the ethos of camaraderie influenced his journey into the bourbon industry. The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers.
Show Notes:

Get a glimpse into Scott's military background and how it shaped his viewpoint.
Discuss the origins of Horse Soldier Bourbon and the significance of the name.
Explore the transition from military service to the world of bourbon.
Insights into distillation: crafting a unique bourbon and the logistics behind it.
Challenges faced as a new brand in a competitive marketplace.
The importance of community engagement and storytelling in building customer relationships.
Learn about the philosophy driving the creation of Horse Soldier and their long-term vision.
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Whiskey Quickie: Preservation Distillery Pure Antique Bourbon Review Feb 11, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Distillery Pure Antique Bourbon. This 20 year old bourbon is 114.4 proof and $900 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Diageo Will Cease Bottling at Stitzel-Weller, Court Settlement on Fresh vs Brough Brothers, Heaven Hill 19-Year-Old Wheat Whiskey Feb 07, 2025

It's This Week in Bourbon for February 7th, 2025. Diageo has announced it will close its bottling operation at the Stitzel-Weller Distillery, A court settles the argument on who gets to say they were the first African American owned bourbon distillery in Kentucky, and Heaven Hill announces the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey
Show Notes:

Diageo to close Stitzel-Weller bottling operation in April, relocating jobs and production
Diageo announces $415M manufacturing and warehousing facility in Alabama, opening 2025
Castle & Key completes Phase 1 of solar energy project, investing $2M in sustainability
Court rules in favor of Fresh Bourbon in dispute over first Black-owned distillery in Kentucky
World Whiskey Society launches Green Code Bourbon in eco-friendly packaging for $49.99
Heaven Hill unveils 19-Year-Old Wheat Whiskey in Heritage Collection at $299.99
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500 - Tariffs Again on Bourbon Community Roundtable #103 with Congressman McGarvey Feb 06, 2025

It's the 500th episode of Bourbon Pursuit! However, this isn't lighthearted and fun because we disucss the impact of tariffs on bourbon. The episode features a pre-recorded interview with Congressman Morgan McGarvey, wherein he shares insights on the political landscape of bourbon tariffs and their wider economic consequences. The discussion highlights bourbon's historical role in trade negotiations and the precarious situation for the industry, especially for smaller distilleries that may struggle to adapt. The short end of this is that consumers and producers alike need to come together in support of bourbon's vibrant culture.
Show Notes:

Congressman Morgan McGarvey's insights on tariffs affecting bourbon.
Historical context of U.S.-Canada trade relations and its influence on bourbon sales.
Discussion on the differing impacts of tariffs on large brands vs. craft distilleries.
A call for unity and support within the bourbon community facing these challenges.
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Whiskey Quickie: Angel's Envy Cask Strength Bourbon Review Feb 04, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the 13th Annual Angel's Envy Cask Strength Bourbon. This non-age stated bourbon is 118.8 proof and $230 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: WhistlePig Will Open The PiggyBank in Louisville, Kentucky Artisan Clubhouse Barrel Tasting, Bomberger’s Precision Fine Grain Bourbon Jan 31, 2025

It's This Week in Bourbon for January 31st, 2025. WhistlePig will open a spot in downtown Louisville, Kentucky Artisan Distillery unveils its new Clubhouse Barrel Tasting Experience, and Michter's announced Bomberger’s PFG.
Show Notes:

WhistlePig Whiskey to open PiggyBank tasting bar in historic Louisville bank building
Sammi Katz and Olivia McGiff release Spirited Women, celebrating 55 women in spirits
The Bar at Willett named a James Beard Award semifinalist for Outstanding Bar
Kentucky Bourbon Trail wins Best of Business award for innovative brand refresh
Kentucky Artisan Distillery launches Clubhouse Barrel Tasting Experience on January 31
Knob Creek partners with Eli Manning for limited-edition 2025 Bold Pick Single Barrel Bourbon
Penelope Bourbon adds Wheated Bourbon to its Core Series, launching nationwide in February
Buffalo Trace unveils Experimental Collection whiskey infused with hops, aged 11+ years
Bomberger’s PFG Kentucky Straight Bourbon debuts with double-barrel finishing at 100.2 proof
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499 - From YouTube to EverNorth Spirits with Dan and Sean of The Bourbon Junkies Jan 30, 2025

Whiskey YouTube has soared in popularity and there's more content than ever to consume. But there's one channel where two guys take a view that whiskey shouldn't be taken so seriously. In this epsiode, we sit down with the Bourbon Junkies—Sean Paisley and Dan Shook—to explore their remarkable journey from casual bourbon enthusiasts to influential content creators and entrepreneurs. These guys started out as childhood friends and just couldn't leave each other's side. After ditching power lifting they decided to get into the whiskey space and as they put it, their initial lack of experience led to hilariously authentic early videos. We then take spin into their new whiskey brand, Evernorth. They discuss their dissatisfaction with market pricing and their vision for producing whiskeys that resonate with their community, highlighting the challenges and experiences that come with navigating the whiskey market.
Show Notes:

Origins of the Bourbon Junkies YouTube channel
Transitioning from powerlifting talks to whiskey content
The impact of consistency and community on brand growth
Humorous trials from their initial video-making experiences
The significance of live streaming and viewer engagement
Launching Evernorth: motivations and long-term vision
Challenges in sourcing and distilling whiskey today
Insights on consumer pricing and market transparency
Future aspirations for Evernorth in quality and volume
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Whiskey Quickie: Old Fitzgerald Bottled-in-Bond Bourbon Fall 2024 Edition Review Jan 28, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Bourbon. This 11 year old bourbon is 100 proof and $155 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Rebel Bourbon Takes It's Spot in NASCAR, Penelope Launches a 17yr Light Whiskey, Buffalo Trace Prohibition Collection 2nd Edition Jan 24, 2025

It's This Week in Bourbon for January 24th, 2025. Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.
Show Notes:

An Austin-based distillery wins trademark lawsuit against Landry’s Inc. over shared name
Woodford Reserve bottles gifted at Donald Trump’s inauguration as the 47th US president
Ontario Premier Doug Ford threatens to ban US bourbon if tariffs are imposed on Canada
Rebel Bourbon partners with NASCAR champion Kyle Busch as official sponsor for 2025
Penelope Bourbon releases 17-year-aged American Light Whiskey distilled at 189 proof
Staghorn relaunches All Nations Kentucky Straight Bourbon with a $39.99 SRP
Log Still Distillery crafts America’s 47 to celebrate the 47th Presidential Inaugural Ball
New Riff Balboa Rye returns with heirloom grain mash bill at 100 proof for $54.99
Laws Whiskey House debuts SUPER WHEATER high-wheat bourbon for $129.99
Buffalo Trace releases Prohibition Collection #2 featuring five historic whiskey recreations
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498 - The Silent Wolf of Whiskey: Remembering Richard Wolf with Monica Wolf Jan 23, 2025

Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past.
Show Notes:

Legacy of Richard Wolfe
Monica's Journey in the Whiskey Industry
The Birth of the Spirits Group
Navigating Challenges and Building a Business
The Impact of Family and Mentorship
The Importance of Connections in Bourbon
Navigating the Whiskey Business Landscape
Building a Portfolio of Brands
Establishing a Bottling and Blending Facility
The Journey of Growth and Legacy
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Whiskey Quickie: Preservation Estate Pot Distilled Wheated Bourbon Review Jan 21, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Brown-Forman Makes Sweeping Cuts, TTB Authorizes New Bottle Sizes, Woodford Double Double Oaked National Debut Jan 17, 2025

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.
Show Notes:

Brown-Forman restructures leadership and operations for $70M cost savings
Rebecca Jago departs The Last Drop Distillers after 10+ years
TTB expands standards of fill for wine and spirits containers
Landry’s Inc. files trademark infringement lawsuit against Landry Distillery
Kentucky corn farmers receive $2.8M initiative for regenerative practices
Silverbelly Whiskey welcomes Mattie Jackson as Master Blender
Heritage Distilling launches IPO and embraces Bitcoin for payments
Yellowstone Bourbon named official partner of Ragnar Relay 2025
InvestBev and Saga Spirits partner on 8-figure barrel financing deal
Scottish Minister highlights whisky trade importance to US President Trump
Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish
Woodford Reserve Double Double Oaked Bourbon goes national at $199.99
Old Forester releases 1910 Extra Old limited edition for $65
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497 - How Will Bourbonism Grow in 2025 with Michael Fetter of Louisville Tourism Jan 16, 2025

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon.
Show Notes:

The Bourbon Boom in Louisville
Michael Fetter's Journey in Tourism
Marketing Louisville as a Bourbon Destination
Challenges in Hotel Capacity and Air Travel
Future of Bourbon Tourism and Direct Flights
\The Birth of Bourbon Country
Marketing Bourbon Tourism
Funding and Economic Impact of Tourism
Balancing Bourbon and Derby Tourism
The Role of Influencers in Tourism
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Whiskey Quickie: Jack Daniel’s Twice Barreled Heritage Barrel Rye Review Jan 14, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Redwood Empire Acquires Savage & Cooke, Glencairn Takes Legal Action, Old Forester 1924 Returns Jan 10, 2025

It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.

Show Notes:

InvestBev Credit & Rare Character Whiskey
Redwood Empire Acquires Savage & Cooke
Glencairn Legal Action
Give 270 Charity Raffle
Fireball Flo Turns 106
Log Still Trinity Blend
WhistlePig Alcohol-Free Cocktail
October London Bourbon Collaboration with Mr. and Mrs. Bourbon
Jack Daniel’s Distillery Series #14
Old Forester 1924 Returns
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496 - What Will Happen in 2025 on Bourbon Community Roundtable #102 Jan 09, 2025

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers.
Show Notes:

Reflection on predictions from 2024 and admissions of mistakes
Anticipated impacts of government regulations on the bourbon landscape
The trend of flavored whiskies appealing to a younger demographic
Expectations for IJW's potential new brand launch
Increased scrutiny on alcohol marketing and compliance challenges
The influential role of TikTok in bourbon narratives
Predictions on a revival of age-stated products and craft distilling innovations
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Whiskey Quickie: Watch Hill Batch 02 Bourbon Review Jan 07, 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the Watch Hill Batch 02. This 20 year old is 124.1 proof and $900 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Packaging Update Jan 03, 2025

Subscribe to Behind The Pursuit: From Bourbon to Brand

I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.

We hit on:

The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
Simplifying product terminology can help consumers understand offerings better.
The new packaging aims to stand out on shelves and attract attention.
Managing product volumes with continually changing target dates.
Future product strategies include diversifying proof offerings.
More future developments coming in 2025.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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495 - The Cardinal Sins of Bourbon Hunting Jan 02, 2025

Got any Blanton's in the back? Where are you hiding the Pappy? Those are some things you could say to a store owner and be laughed out the door. And believe me, you can take our word for it because we've been there and spent years of our lives hunting bourbon. Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases.
Show Notes:

The Art of Bourbon Hunting Etiquette
Concerns for the Future of Bourbon
Cardinal Sins of Bourbon Hunting
Building Relationships with Liquor Stores
Distillery Release Strategies
Building Relationships in Bourbon Hunting
Hacking in Bourbon Releases
The Changing Landscape of Bourbon Hunting
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Whiskey Quickie: Russell's Reserve Single Rickhouse Camp Nelson B Bourbon Review Dec 31, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the Russell's Reserve Single Rickhouse Camp Nelson B. This non-age stated is 120.2 proof and $300 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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2024 Whiskeys Of The Year, Wrapping up 2024, Pursuit Plans for 2025 Dec 27, 2024

Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025.

Show Notes:

Year-End Reflections
Podcast Highlights
New Studio Excitement
Pursuit Spirits Vision
Anticipating PursuitPalooza
Distillery Visits and Experiences
Looking Ahead to 2025
Membership and Engagement Plans
Whiskeys of the Year
Closing Thoughts and Cheers
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Whiskey Quickie: Jack Daniel’s Twice Barreled Heritage Barrel Rye Review Dec 27, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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494 - The Hard Truth About Sweet Mash with Bryan Smith of Hard Truth Dec 26, 2024

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey.
Show Notes:

The Story of Hard Truth Distilling
The Sweet Mash Technique
Visitor Experience and Brand Growth
Diversifying the Product Portfolio
Navigating Market Confusion in Whiskey Branding
The Origin of the Hard Truth Name
Balancing Tradition and Innovation
The Importance of Authenticity in Whiskey
Challenges of Distribution and Market Penetration
The Role of the Master Distiller
Future Trends and Market Positioning in Whiskey
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Whiskey Quickie: 2024 Buffalo Trace Antique Collection (BTAC) Review Dec 24, 2024

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: More Barrel Lending Programs, FTC and Southern Wine & Glaziers Go To Court, Fall 2024 Edition of Old Fitzgerald Dec 20, 2024

It's This Week in Bourbon for December 20th, 2024. More barrel lending programs are becoming available, The Federal Trade Commission and Southern Wine & Glaziers are headed to court, Heaven Hill releases the Fall 2024 edition of Old Fitzgerald.
Show Notes:

Bardstown Bourbon Company and Brindiamo Group launch an exclusive barrel leasing program
Whiskey House and Whiskey Capital partner to provide non-dilutive, barrel-backed financing solutions for whiskey brands
Jim Beam launches the Beam Private Barrel Club
The FTC sues Southern Glazer’s for alleged anticompetitive pricing practices
Balance Distilling Company resurrects the historic Mammoth Cave Bourbon brand
Nordic Bourbon Company introduces direct-to-consumer shipping for American whiskey in Europe
Fred Minnick hosts a top-tier whiskey and music event during Super Bowl week
The TTB officially recognizes the American Single Malt Whiskey category
Old Forester 117 Series Warehouse I
Hidden Barn Series One Slow Fade
Pendleton 1910 Bourbon
Oakley Spirits 20-Year Bourbon
High West & Casa Noble Partnership
Town Branch Single Malt Archive Series
Old Fitzgerald Fall 2024 Release
Woodford Reserve Batch Proof
Chattanooga Whiskey Vault Series Return
Penelope Bourbon Havana
Van Winkle Whiskey Collection 2024
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493 - PursuitPalooza 2024 AMA Part 2 Dec 19, 2024

Here's our follow up from last week's ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want.
Show Notes:

00:00-Introduction to Bourbon Pursuit and AMA
06:26-The Evolution of Bourbon Ingredients
12:30-The Impact of GMO and Organic Practices
17:40-The Role of NDAs in the Bourbon Industry
28:18-Developing Sensory Skills in Tasting Bourbon
33:36-Whiskey and Memory: The Art of Tasting
37:47-The Future of Distilling: Growth and Expansion
42:56-Jiu-Jitsu Journey: Health and Personal Growth
46:59-Market Trends: The Bourbon Boom and Its Sustainability
54:30-Navigating Regulations: The Challenges of Distribution
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Whiskey Quickie: Chattanooga Whiskey Bottled in Bond Fall 2020 Vintage Bourbon Review Dec 17, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the Chattanooga Whiskey Bottled in Bond Fall 2020 Vintage. This 4 year old bourbon is 100 proof and $53 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Early Goals For 2025 Dec 13, 2024

Subscribe to Behind The Pursuit: From Bourbon to Brand

In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2025, including the opening of our new downtown location, the importance of connecting with consumers, and the strategies for direct-to-consumer sales. The conversation also touches on the emotional rollercoaster of entrepreneurship, the challenges of marketing in the spirits industry, and the need for innovative approaches to stand out in a crowded market.

We hit on:

As we wind down 2024, what are some goals you are focusing on for 2025 and beyond?
What are you thinking about doing in the downtown space to help people relate to the brand, and what is the breakdown of focus on Pursuit Spirits vs. Bourbon Pursuit?
What are the pros and cons of focusing on a DTC distribution model? What does scale look like for something like that vs. the existing distribution model?
Where have you found success in terms of marketing and how do you see that changing or staying the same in 2025?
How do you navigate the importance of being involved as much as possible but hands off as much as possible for healthy growth?

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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492 - Is This The End of Kentucky Owl? on Bourbon Community Roundtable #101 Dec 12, 2024

For Bourbon Community Roundtable number 101, where we dive deep into the recent news of Stoli and its subsidiary Kentucky Owl filing for Chapter 11 bankruptcy. This important conversation touches on the implications for the bourbon community, the brand's significant history, and our personal connections to its legacy. The group discusses how Kentucky Owl, once a celebrated brand under Dixon Dedman's careful curation, managed to capture the hearts of bourbon enthusiasts with limited releases that truly stood out. We unpack the challenges leading to Kentucky Owl's current predicament, we examine how Stoli's acquisition strategies may have shifted the brand’s identity. Will Stoli choose to sell the brand as part of its restructuring?

Show Notes:

Kentucky Owl's Bankruptcy: A Reflection
Future of Kentucky Owl: What Lies Ahead?
Closing Thoughts on Kentucky Owl's Journey
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Whiskey Quickie: Angel's Envy Triple Oak Bourbon Review Dec 10, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the Angel's Envy Triple Oak Bourbon. This non-age stated bourbon is 92 proof and $75 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: KY Owl Files for Bankruptcy, A Bill In Ohio Could Stop Flipping, Elijah Craig Releasing Craig Nog Dec 06, 2024

It's This Week in Bourbon for December 6th, 2024. Stoli Group and Kentucky Owl file for Chapter 11 bankruptcy, signaling shifts in the whiskey landscape. Ohio proposes a bourbon flipping bill, stirring debate among consumers. Hosts Kenny and Ryan share holiday reflections and discuss Jack Daniels’ Barrel Tree Sale for service members. New Riff's bottled in bond is named Whiskey of the Year, while Elijah Craig unveils the festive Craignog cocktail kit. Highlights also include Booker's Bourbon "Jimmy's Batch" honoring industry legends and Bakta Spirits’ Bakta 2005, which raises skepticism with its marketing. Tune in for more bourbon news and discussions next week!
Show Notes:

Ohio Bill Targets Bourbon “Flippers” with Open-Bottle Rule
Jack Daniel’s Barrel Tree Sale Supports Military Families
New Riff Bourbon Wins Whisky Exchange’s 2025 Award
Ken Lewis Elected Kentucky Distillers’ Association Chair
Stoli Group (USA) Files for Chapter 11 Bankruptcy
Woodford Reserve Debuts Limited-Edition Chocolate Bourbon Bar
McDonald’s Offers Beer in Select International Locations
Watch Hill Whiskey Releases 20-Year Bourbon Batch 02
Blue Run Spirits Releases Ember
Preservation Distillery Launches Wheated Pot Distilled Bourbon
Elijah Craig Introduces “Craig Nog” Eggnog Cocktail Kit
Booker’s Bourbon Honors Jimmy Russell with 2024-04 Batch
BHAKTA Launches Rare 2005 Bourbon at $1000
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491 - PursuitPalooza 2024 AMA Part 1 Dec 05, 2024

You've heard us talk about PursuitPalooza on the show plenty of times because it's the one time a year we invite our Patreon supporters from around the world to join us for a weekend of insider activiteis that are expertly curated by Ryan and myself. This year, we decided to do a live podcast recording at our distillery where audience members could ask us any questions they want. I'm not going to ruin it for you but here's part 1 and part 2 will be next week.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Live Podcast
01:23-Tainted Corks and Whiskey Quality
04:18-First Live Podcast Experience
06:21-Underappreciated Figures in the Bourbon Industry
12:16-The Role of Master Distillers
25:08-Conspiracy Theories in Bourbon
35:06-Innovation in Whiskey Production
35:35-Exploring the Future of Whiskey Malting
42:03-The Changing Landscape of Whiskey Consumption
49:50-Navigating Industry Challenges and Consumer Trends
52:54-Reevaluating Industry Practices and Standards
01:01:38-Reflections on Podcasting and Legacy
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Whiskey Quickie: Blood Oath Pact 10 Bourbon Review Dec 03, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the Blood Oath Pact 10 Bourbon. This non-age stated bourbon is 98.6 proof and $130 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Auction Confiscated Bourbon, New Riff Winter Whiskey, It's Thanksgiving Nov 29, 2024

It's This Week in Bourbon for November 29th 2024. Kentucky will start its first online confiscated alcohol auction this week, New Riff Distilling will deck the halls rerelease of its Winter Whiskey, and we talk a bit about Thanksgiving.
Show Notes:

Heritage Distilling Co is aiming to raise $6.75 million through an initial public offering (IPO)
Proper No Twelve is being pulled from shelves in Ireland
The Overholt Chore Coat
Kentucky will start its first online confiscated alcohol auction this week
New Riff Winter Whiskey
Casey Jones Founder’s 10th Anniversary Blend
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490 - The Pioneer of American Single Malt with Miles Munroe of Westward Whiskey Nov 28, 2024

Our single malt journey continues. In this episode we discuss the unique aspects of single malt whiskey, the journey of Westward Whiskey, and the blending process with their Master Blender, Miles Monroe. Monroe shares his background in music and how it influenced his path to whiskey, as well as the importance of fermentation and distillation techniques. In this conversation we discusses the intricate process of crafting whiskey, the importance of flavor profiles, and the evolution of consumer perceptions towards American Single Malt.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Single Malt Whiskey
04:45-Miles Monroe's Journey from Music to Whiskey
10:00-The Founding Story of Westward Whiskey
15:07-The Craft of Single Malt Distillation
19:55-Blending Methodology and Flavor Profiles
26:09-Crafting the Perfect Whiskey Blend
30:19-The Journey of a Master Blender
32:10-Understanding Aging and Flavor Profiles
34:22-Consumer Perception of American Single Malt
38:57-International Reception and Market Expansion
42:40-Future Plans and Visitor Experience
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Whiskey Quickie: Parker’s Heritage Collection 18th Edition (2024) Whiskey Review Nov 26, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the 2024 Parker’s Heritage Collection. This 14 year old finished whiskey is 107 proof and $170 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Maker’s Mark's New Master Distiller and Blender, Still Austin KentuckyFU Campaign, Four Roses Single Barrel Collection Nov 22, 2024

It's This Week in Bourbon for November 22nd 2024. Maker’s Mark appointed a new master distiller and lead blender, Still Austin has a new KentuckyFU campaign, and Four Roses introduces the Single Barrel Collection.
Show Notes:

Black Diamond and Hocking Valley create the first railroad box car barrel storage
Evan Williams announced 15 recipients of the American-Made Heroes Foundation Fund grants
Maker’s Mark appointed a new master distiller and lead blender
Buffalo Trace Bourbon collaboration with Bettinardi Golf
Tariffs on American whiskey exports to Europe could resume in March 2025
Nelson’s Green Brier Distillery has named Brandon O’Daniel as the new head distiller
High Basin Brands has reached an agreement for an asset purchase of Treaty Oak Brewing and Distilling
An Indiana man was sentenced to 48 months in prison and over $100k in fines for killing 3 people with an unregistered still
Still Austin has a new KentuckyFU campaign
Remus Gatsby Reserve 2024 Edition
Elkwood 15-Year Single Barrel Bourbon
Milam & Greene Whiskey Cooper’s Hawk Single Barrel Bourbon
Hidden Barn Bourbon 2024 Madeira finished bourbon
Laws Whiskey House Honey Cask Finished Straight Bourbon Whiskey and Four Grain Bourbon Whiskey finished in a Cognac Foeder
Abraham Bowman Oak Series: American Oak
Michter’s 20 Year
Four Roses introduces the Single Barrel Collection
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489 - The Best Bourbon Gifts for the Holidays Nov 21, 2024

It's that time of the year again and you're wondering what you should get that special bourbon lover in your life. There's a lot of gimmicks and bad gifts out there. As somenone who is the receipent of those gifts, I want to make sure the giver isn't wasting their money. Afterall, it's really hard to return bottom shelf bottles back to the liquor store.
Show Notes:

00:00-Introduction to Bourbon Gifts
03:06-Understanding Bourbon Characteristics
06:02-Choosing the Right Bourbon Bottle
08:54-Avoiding Common Bourbon Gift Mistakes
12:13-Bourbon Trinkets and Memorabilia
15:07-Unique Bourbon Gift Ideas
17:50-Cocktail Kits and Accessories
20:53-Merchandise and Apparel for Bourbon Lovers
24:11-Subscription Services and Monthly Boxes
27:04-Books and Educational Resources on Bourbon
29:53-Final Thoughts on Bourbon Gifting
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Whiskey Quickie: King of Kentucky Bourbon Review Nov 19, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky Bourbon. This 16 year old bourbon is 130.4 proof and $350 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The Mellwood Legacy Collection Nov 15, 2024

Subscribe to Behind The Pursuit: From Bourbon to Brand

Building on the history surrounding Mellwood that we dove into on Episode 66, today we are talking about the upcoming Mellwood Legacy Collection release which pays homage to the historic Mellwood Distillery. We recap a bit of the history of the distillery, the creative process behind the new labels, and the unique offerings of the Derby Town and Old Anvil labels. The conversation also touches on the current state of the whiskey market and the opportunities for independent bottlers. While a press release isn't out yet on these, we wanted to give you a peek behind the curtain of what to expect.

We hit on:

An overview of the Mellwood Distillery history and reasoning behind the Mellwood Legacy Collection
The new labels kicking off the Mellwood Legacy Collection
How the blending approached is different from Pursuit United
The estimated launch date of the Mellwood Legacy Collection

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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488 - Is MGP in Trouble and Who Has Asinine Prices? on Bourbon Community Roundtable #100 Nov 14, 2024

It's BCR100 and we look at how the last decade of bourbon has changed and what we've learned. Then we discuss the implications of MGP rolling back production. We wrap up the show talking about what producers we feel price accordingly but it quickly changes to those that are pricing aggressively.
Show Notes:

00:00-The Lamb Diet and Bourbon Rituals
01:46-Celebrating 100 Episodes of Bourbon Pursuit
02:56-Whiskey Experimentation: The Debate on Oak Cubes
05:40-Reflections on a Decade of Bourbon
16:08-The Evolution of Bourbon Consumers
28:18-MGP's Market Shift and Future Directions
40:56-Exploring the Unique Distillery Experience
43:11-The Impact of MGP on the Whiskey Industry
46:01-Brand vs. Whiskey: What Drives Consumer Choices?
57:26-Pricing Strategies in the Whiskey Market
01:10:39-Celebrating Community and Connection in Bourbon
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Whiskey Quickie: SirDavis Whisky Review Nov 12, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review SirDavis Whisky. This non-age stated whiskey is 88 proof and $90 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: A Brief History of Alcohol and Election Day, MGP Pulls Back on Distilling, Wyoming Whiskey Queen of the Tetons Nov 08, 2024

It's This Week in Bourbon for November 8th 2024. A brief history of alcohol and Election Day, MGP pulls back on distilling, and Wyoming Whiskey proudly introduces Queen of the Tetons.
Show Notes:

brief history of alcohol and Election Day
MGP pulls back on distilling
Old Grand-Dad 16 years
Wyoming Whiskey Queen of the Tetons
Stock Exchange Club of Los Angeles
Saints Alley Nobleman
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487 - Making Bartenders Fans of Your Brand with Lindsey Johnson of Camp Runamok Nov 07, 2024

A lot of distributors tell us that brands are built behind the bar. To a degree that is true. These folks are on the front lines making drinks and have to be knowledgeable about what they are creating. Yet, a bartenders job is high stress and they don't get a chance to get immersed in a brand so that's where Camp Runamok comes in. We're joined by Lindsey Johnson who manages this fantasy camp for bartenders. Bartenders from around the country write essays like they are filing a college application to be accepted into a week of events with Camp Runamok. We talk about what benefits there are for both sides when it comes to the campers and the brands who support it.
Show Notes:

00:00-Introduction to Camp Runamuck
06:00-The Evolution of Bartending and Industry Relationships
12:02-The Concept and Growth of Camp Runamuck
18:08-Experiential Learning and Community Building
24:10-Mentorship and the Future of Bartending
28:09-Creating Safe Spaces for Sober Campers
32:07-The Evolution of Drinking Culture Among Gen Z
35:21-Navigating a Career in Bartending
40:40-Supporting Small Craft Brands in the Industry
43:47-The Impact of Camp Run Amok on Bartenders
49:34-Building Community and Connections in Bartending
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Whiskey Quickie: Bardstown Bourbon Company + Blackberry Berry Farm Brewery Review Nov 05, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Collaborative Series with Blackberry Berry Farm Brewery. This 6-14 year old finished bourbon is 107 proof and $160 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Buffalo Trace Antique Collection for 2024, Rabbit Hole 8 YR Boxergrail Founder’s Collection, Bourbon de Luxe Makes A Return Nov 01, 2024

It's This Week in Bourbon for November 1st 2024. Buffalo Trace Antique Collection has returned for 2024, Rabbit Hole Distillery releases Boxergrail Founder’s Collection, andd Bourbon de Luxe the famous brand from the 1900s makes it triumphant return.
Show Notes:

Fraser & Thompson launched Uncorked
The Buffalo Trace Antique Collection 2024
B. H. James Distillers celebrates their second Anniversary with 3 releases
Wheel Horse Whiskey Cigar Blend Bourbon
Woodford Reserve annual holiday bourbon bottle.
Rabbit Hole Boxergrail Founder’s Collection
Blue Note Honey Bourbon Cask
Jeptha Creed Red, White & Blue Kentucky Straight Bourbon Whiskey
Frank August CASE STUDY: 04
Blade and Bow 22-Year-Old Kentucky Straight Bourbon
Rolling Fork Spirits announces Bourbon de Luxe
Josh Howes and Tommy Craggs launch Watch Hill Whiskey Company with 20 year bourbons
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486 - Turning the Wholesale Bourbon Marketplace Online with Rob Arnold of Barrel Hub Oct 31, 2024

If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It's a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what's available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn't new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Market Evolution
03:10-The Brokered Whiskey Market and Its Challenges
05:56-Rob Arnold's Background and Innovative Ideas
09:07-The Role of Yeast in Whiskey Production
11:53-The Journey of TX Whiskey and Its Unique Identity
15:08-Navigating the Craft Whiskey Landscape
17:53-The Science Behind TX Whiskey's Yeast
21:09-The Impact of Pernod Ricard's Acquisition
30:07-Navigating Challenges During COVID-19
32:23-The Science of Whiskey: Writing and Education
36:00-Innovative Barrel Financing Solutions
40:40-Introducing Barrel Hub: A Marketplace for Whiskey
46:12-Transparency in the Whiskey Market
52:44-Empowering Entrepreneurs in the Whiskey Industry
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Whiskey Quickie: Old Forester The 117 Series Rum Cask Finish Bourbon Review Oct 29, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester The 117 Series Rum Cask Finish Bourbon. This non-age stated whiskey is 95 proof and $65 MSRP (375ml). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Binnys Van Winkle 18 YR Sets Auction Record, Old Carter Goes Up For Auction, Baker's Limited High Rye Bourbon Release Oct 25, 2024

It's This Week in Bourbon for October 25th 2024. A new record breaking sale happend for a private Van Winkle bottling at auction, Old Carter and all its assets go up for auction, Baker's releases a limited edition high rye bourbon.
Show Notes:

Van Winkle 18 Year Special Reserve Bourbon Binnys Private Barrel Selection Highest Unicorn Auction
Green River Distilling moving to Whiskey Row
Jackson Purchase Distillery will open a new corporate office in Louisville
Old Carter for the entire brand and assets go up for auction
Jim Beam Winter Reserve
Monk's Road Rye Whiskey
Baker’s High-Rye Bourbon
Lost Lantern Fall 2024 Collection
Buzzard’s Roost Kindred Collaboration Bourbon
New Riff Distilling Kentucky Straight Rye Whiskey made with biscuit malt
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485 - What's Life Like After A $215M Acquisition with Mike Paladini and Danny Polise of Penelope Bourbon Oct 24, 2024

We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce.
Show Notes:

00:00-The Journey Begins: From Mattresses to Bourbon
04:54-The Rise of Penelope Bourbon: Challenges and Innovations
09:57-Acquisition Insights: Life After MGP
19:52-Product Development: The Art of Blending and Finishing
30:04-Future Aspirations: Growth and New Innovations
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Whiskey Quickie: Hard Truth Sweet Mash Rye Whiskey Batch #10 Review Oct 22, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey Batch #10. This non-age stated whiskey is 120.6 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Whiskey Wash Relaunches As Shopping Platform, Woodford Reserve 2024 Master’s Collection, Keeneland and Maker’s Mark Greats of the Gate Oct 18, 2024

It's This Week in Bourbon for October 18th 2024. The Whiskey Wash relaunches as a price comparison site, Woodford Reserve releases the fall 2024 Master’s Collection release - Madeira Cask Finish, and Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate.
Show Notes:

The Whiskey Wash relaunches as a price comparison site
Log Still Distillery and Against the Grain Brewery return Beetlejuice pop-up
Iron City Distilling brand new 3 Chamber Still
Milam & Greene Whiskey Barn Owl Single Barrel Bourbon
Safai Kentucky Straight Bourbon
Brewzle launched Oak Bowery Bourbon
Woodford Reserve Madeira Cask Finish
Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate
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484 - Are Celebrity Whiskeys Finally Good? on Bourbon Community Roundtable #99 Oct 17, 2024

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys
12:15-The Rise of Celebrity Whiskeys
21:44-Challenges and Opportunities in Celebrity Whiskey Brands
28:24-Crafting Celebrity Spirits: The Business Models
31:18-Pricing Strategies: Balancing Quality and Accessibility
35:16-The Importance of Authenticity in Celebrity Brands
39:23-Challenges in the Celebrity Spirits Market
42:44-Consumer Perception: The Connection Between Celebrity and Product
46:37-Building a Portfolio: Beyond One Product
50:33-The Future of Celebrity Brands in Bourbon
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Whiskey Quickie: Bomberger's Declaration Bourbon (2024) Review Oct 15, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bardstown Bourbon Finishes Their Expansion, Barrell Craft Spirits 20-Year Toasted Bourbon, The Return of King of Kentucky for 2024 Oct 11, 2024

It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.
Show Notes:

Alcohol in Space at Whiskey Thief
Bardstown Boutbon Co finished their latest expansion
Pappy Palooza Pass or Play by Give270
Elijah Craig Bourbon Old Fashioned Week
Penelope Bourbon Founders Reserve List
Mint Julep Experiences launched Ireland Whiskey Tours
Vendome Copper & Brass Works has opened a new manufacturing facility
Castle & Key Distillery Cask Strength Wheated Bourbon
Old Potrero’s new California Cellar Series
Town Branch Imperium MMXXIV
High West Midwinter Night’s Dram Act 12
Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon
Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020
Booker’s Batch 2024 03 Master Distillers Batch
Brother’s Bond 7-Year Old Bottled In Bond
Bardstown Bourbon with Blackberry Farm Brewery
Westward Whiskey Milestone Edition No. 2
King of Kentucky 2024
Old Overholt Extra Aged Cask Strength 11YR
Hard Truth Distilling Co French Oak Harvest Rye
Russell’s Reserve Single Rickhouse 2024 Camp Nelson B
@whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve
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483 - What is Premium Bourbon? Oct 10, 2024

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.
Show Notes:

00:00-The Evolution of Premium Whiskey
05:54-Defining Premium: Price, Age, and Quality
11:59-Market Dynamics: The Role of Distillers and Brands
17:45-Consumer Perception: What Makes Whiskey Premium?
24:05-The Impact of Packaging and Marketing on Premium Status
30:08-Future Trends in the Premium Whiskey Market
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Whiskey Quickie: Wyoming Whiskey Outryder Review Oct 08, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The Easy Button Pt. 2 Oct 04, 2024

Subscribe to Behind The Pursuit: From Bourbon to Brand

Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.

We hit on:

How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?
Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?
How do you continue to set the brand up for success with so many other brands continuing to develop around you?

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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482 - The Distillery That Kept Waiting with Kyle Merklein of Ben Holladay Oct 03, 2024

Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
05:49-The Rise of Non-Kentucky Bourbon
11:56-Kyle Merkline's Journey to Distilling
17:56-The History of Ben Holiday Distillery
24:06-Prohibition and Its Impact on Distilling
29:47-The Distillation Process and Techniques
36:09-The Importance of Aging and Waiting
42:13-Marketing Strategies and Brand Growth
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Whiskey Quickie: Rebel 10 Year Old Single Barrel Bourbon Review Oct 01, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Wyoming Whiskey Names A New Master Blender, 2XO Releases the Sneakerhead Blend, Penelope Bourbon's Estate Collection Sep 27, 2024

It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection
Show Notes:

Chicken Cock Whiskey joins the KDA
Buffalo Trace Distiller for a Day Contest
Brendan Cook is Wyoming Whiskey's new Master Blender
True Story Bourbon and Rye
Town Branch Overproof
2XO The Sneakerhead Blend
Penelope Bourbon Estate Collection
@wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon
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481 - Investing In Bourbon Barrels with Jeremy Kasler and Sara Havens of CaskX Sep 26, 2024

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don't belong to brands but are done as investments for anybody willing to take the risk. It's really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments.
Show Notes:

00:00-Introduction to Bourbon Pursuit and Barrel Investment
07:12-The Role of Whiskey Enthusiasts in Brand Success
12:53-The Evolution of Barrel Brokering and Investment
21:24-Understanding the Risks and Returns of Barrel Investments
30:32-Market Trends and the Future of Bourbon
40:15-Investor Profiles and Distillery Partnerships
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Whiskey Quickie: 15 STARS Three Kings Whiskey Review Sep 24, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Flaviar Acquires Speakeasy Company, Maker's Mark 2024 Cellar Aged, Jimmy Russell Celebrates his 70th Anniversary Sep 20, 2024

It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.
Show Notes:

Heaven Hill opens the Five Brothers Bar & Kitchen
Flaviar has acquired competitor Speakeasy Company
Premiership Rugby has signed a new partnership with Buffalo Trace
Tom Beckbe announces a collaboration with Pappy & Company
Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024
Southern Star NFL 30th season with a Special Barrel Release
Dierks Bentley ROW 94
Lux Row Small Batch PX Sherry Cask Finish
Ole Smoky Distillery is teaming up with Jason Kelce
Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies
Milam & Greene Whiskey Unabridged Volume 3
Jack Daniel's Single Barrel Special Release Coy Hill Barrelhouse 8
Hidden Barn Organic Wheated Bourbon Whiskey
Wolves American Single Malt
Cedar Brook Wheated Bourbon
Silverbelly Whiskey limited single barrel
Hard Truth Distilling Co. announced the release of four limited reserve whiskeys
Filmland Spirits QUADRAFORCE
Maker’s Mark Cellar Aged 2024
Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon
@heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn
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480 - Do Whiskey Festivals Show The Health of Bourbon? on Bourbon Community Roundtable #98 Sep 19, 2024

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon.
Show Notes:

00:00-Celebrating Milestones in Bourbon Podcasting
01:02-The State of Bourbon Festivals and Industry Health
04:56-Reflections on Regrets in Bourbon and Career Choices
09:59-The Excitement of Bourbon Community Roundtable
19:57-The Role of Festivals in Bourbon Culture
30:06-Consumer Engagement and the Future of Bourbon Festivals
39:45-The Health of the Bourbon Category and Market Trends
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Whiskey Quickie: Woodinville 8 Year Bourbon Review Sep 17, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The Easy Button Sep 13, 2024

Subscribe to Behind The Pursuit: From Bourbon to Brand

Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.

We hit on:

How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?
Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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479 - Public Relations: The Not So Hidden Side of Bourbon with Dave Karraker of Raptor PR Sep 12, 2024

One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.
Show Notes:

00:00-Introduction and the Role of PR in the Bourbon Industry
06:28-Exploring a New Angle: Public Relations in the Bourbon World
10:26-Guest's Background in PR and the Drinks Business
18:55-The Need for PR and Creating a Compelling Narrative
25:25-Navigating the Changing Media Landscape
31:39-Rising Above the Clutter: Detail and Engagement
32:35-Building Whiskey Brands through PR
34:02-Measuring the Impact of PR
35:00-The Value of Third-Party Endorsements
37:16-Building Relationships with Journalists and Influencers
39:32-Navigating Social Media Platforms for Whiskey Marketing
44:11-Distribution Challenges and On-Shelf Presence
46:04-Strategies for Sending Samples to Reviewers
48:55-Maintaining a Cadence of PR Activities
50:17-Dealing with Negative Reviews
55:03-The Complex and Stressful Nature of Whiskey PR
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Whiskey Quickie: Four Roses 2024 Limited Edition Small Batch Bourbon Review Sep 10, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: The Kentucky Castle Will Be A $92.5M Distillery, Bardstown Bourbon Co. Has Two New Releases, Booker’s Bourbon The Reserves Sep 06, 2024

It's This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’
Show Notes:

5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose
The Kentucky Castle will transform into a new $92.5 million distillery
Bardstown Bourbon Co. has two new releases
Proof and Wood BlameCanada
Truth Straight Rye Whiskey from Hard Truth
Booker’s Bourbon ‘The Reserves’.
@jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8
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478 - What Are New Bourbon Drinkers Thinking? with Justin Kingery and Brian Sekelsky Sep 05, 2024

I've been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today's new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about
Woodford Double Oak and Blanton's are mentioned as gateway bourbons
Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite.
Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment.
Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker's bourbon collection.
We value the experience and emotional connection with bourbon.
Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue.
We're skeptical about opening expensive bottles and considers price when making purchasing decisions.
Label recognition and bottle design influence the speaker's purchasing decisions.
The variety of bourbons available today, including finishes, offers new and interesting experiences.
We touch on the importance of truth in advertising in the bourbon industry.
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Whiskey Quickie: Dancing Goat Distillery: Tommy's Malted Bangdog Blended Bourbon Review Sep 03, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy's Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Whiskey Thief Plans Location in NuLu, Alaska Allows DTC Shipping for Spirits, 18th Edition of the Parker’s Heritage Collection Aug 30, 2024

It's This Week in Bourbon for August 30th 2024. Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection.

Show Notes:

Mash Maker’s Experience at Casey Jones Distillery
Whiskey Thief Plans Location in NuLu
LF Heritage Distillery Co joins KDA
Alaska Allows DTC Shipping for Spirits
Barrel Global partner with Still Austin Whiskey Co
Pursuit United Double Oaked Rye
Derek Trucks Ass Pocket Whiskey
Cream of Kentucky Two New Releases
Little Book The Infinite Edition 1
18th edition of the Parker’s Heritage Collection
@caseyjonesdistillery @whiskeythiefdistilling @stillatx @pursuitspirits @beamgeneration8
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477 - Creating Viral Bourbon Content with TJ Gamble of Brewzle Aug 29, 2024

In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about
Where did the name Brewzle originate?
What piqued your interest in bourbon?
Can you explain the idea of the lawn mower with Weller?
How did you decide to approach and build your content?
Have you seen more success with a certain type of video?
Do people feel like your hunting videos are staged?
Is your audience looking for hidden gems or stuff from the big 6?
What is your cheat code to amassing your audience?
What's the long term strategy to growing further?
Do you feel Kentucky bourbon has become boring?
Is there a certain price point that people find attractive in your content?
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Whiskey Quickie: BBC Collaborative Series Amrut Barrel Finished Whiskey Review Aug 27, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review BBC Collaborative Series Amrut Barrel Finished Whiskey. This 8-14 year old whiskey is 110 proof and $160 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: American Whiskey Winning In The On-premise, New York Allows DTC Shipping for Spirits, Old Forester Announces Birthday Bourbon Aug 23, 2024

It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon

Show Notes:

UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour.
CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share
government lawyers appealed the ruling that allowed at-home distilling
New York opens up direct-to-consumer shipping
Evan Williams Bourbon announced a new partnership with Learfield Media
Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis
Blood Oath Trilogy – Third Edition
Redemption Sur Lee Straight Rye Whiskey
Uncle Nearest Lost Chapter 1 - 777’
Baker’s Bourbon 13YO
Bardstown Origin High Wheat
Penelope Valencia
Raconteur Rye Brazen
Old Forester Birthday Bourbon
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476 - Which Fall Releases Are Always Good? on Bourbon Community Roundtable #97 Aug 22, 2024

On this roundtable we talk about upcoming fall releases and which ones have always been consistently reliable while others seem to miss.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) asks if Kenny is a steak, what would it be?
What are the fall releases that always hit?
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Whiskey Quickie: Little Book Chapter 8 “Path Not Taken” Whiskey Review Aug 20, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 8 “Path Not Taken”. This 4-18 year old whiskey is 118.2 proof and $160 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: KDA Joins The World Spirits Alliance, TikTok Allows Alcohol Advertising, Michter’s US1 Toasted Barrel Finish Bourbon Aug 16, 2024

It's This Week in Bourbon for August 16th 2024. Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish Bourbon
Show Notes:

Castle & Key Distillery and GiantMouse Knives
Kentucky Distillers’ Association (KDA) has been inducted into the World Spirits Alliance
TikTok has updated its advertising policy to allow alcohol adverts
Remus Repeal Reserve Series VIII Straight Bourbon Whiskey
Milam & Greene Whiskey Roadrunner Single Barrel Bourbon
Chattanooga Whiskey Russian River Pinot Cask Finished
Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey
Blue Note Bourbon Honey Rye Cask
Michter’s US*1 Toasted Barrel Finish Bourbon
@castleandkey @remusbourbon @milamandgreenewhiskey @chattwhiskey @jackdaniels_us @bluenotebourbon @michterswhiskey
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475 - Will There Ever Be A Shortage of Dusty Bourbon? with Brad Bonds and Shannon C Smith of Revival Vintage Spirits Aug 15, 2024

One of those indulges that we find ourself in with this bourbon hobby is acquiring a few dusty bottles. And if you've never had a dusty bourbon before, then this episode will wet your appetite for one. There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about whiskey going bad with only a small amount remaining.
What led you down the dusty bourbon rabbit hole?
Were you trying to buy and acquire dusty bourbon when you were at Cork 'n bottle?
What was your strategy on acquiring dusty bottles?
Are you scared about your inventory coming to an end?
How do you manage your cash flow?
How do you vet buyers and look for fakes?
Why don't you like to resell Van Winkle?
What has changed with the Kentucky Vintage law?
What is defined as a vintage spirit?
Are Beam decanters are good gateway for those getting started?
How do you choose what to open for the open tasting bar?
What percentage of your revenue is tastings vs full bottle sales?
How do you guide someone in buying a bottle if they have a budget?
What products today do you think will be great vintages tomorrow?
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Whiskey Quickie: Russell's Reserve 15 Year Old Bourbon Review Aug 13, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Russell's Reserve 15 Year Old Bourbon. This 15 year old bourbon is 117.2 proof and $250 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: AB InBev Sells Master of Malt, Bourbon & Banter 30 Days of Bourbon Challenge, Woodinville Whiskey Co. 8 Year OId Bourbon Aug 09, 2024

It's This Week in Bourbon for August 2nd 2024. AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.
Show Notes:

Mile High Spirits and World View send a barrel into the stratosphere
Bourbon & Banter 30 Days of Bourbon Challenge
AB InBev has sold Master of Malt
Newly revamped Additive Free Alliance, Inc
RD1 Spirits has hired a Research and Development Master Distiller
Town Branch Kentucky Straight Rye Whiskey
2XO French Oak
Woodinville Whiskey 8 Year OId Straight Bourbon Whiskey
Four Roses Distillery 2024 Limited Edition Small Batch Bourbon
@milehighspiritsdistillery @bourbonbanter @rd1spirits @townbranchbourbon @2xowhiskey @woodinvillewhiskeyco @fourrosesbourbon
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474 - Why Don't European Whiskey Drinkers Care About Bourbon? with Henrik Brandt and Linus Jonsson Aug 08, 2024

A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it's the complete opposite in europe. Europeans aren't buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about abolishing the three tier system.
How did you find bourbon even though you aren't from America?
What was the attraction to bourbon?
How hard has it been to spread the word of bourbon?
Is access the major issue why bourbon isn't proliferating?
Is there a stigma that exists about american whiskey?
Is the price too high when compared to scotch and how have the tariffs impacted it?
Are we ever going to have a culture shift?
Would having a celebrity backing help at all?
Why is blending more accepted?
How is bourbon marketed and how can you get the bottles sold off the shelf?
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Whiskey Quickie: Penelope Architect Build 10 Bourbon Review Aug 06, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Architect Build 10. This non-age stated bourbon is 104 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Tickets Are Almost Sold Out for KBF, Yellowstone Bourbon Limited Edition, Green River 1885 Aug 02, 2024

It's This Week in Bourbon for August 2nd 2024. Tickets are almost sold out for Kentucky Bourbon Festival, Yellowstone Bourbon Limited Edition features 7-year and 17-year aged bourbons, and Green River 1885 Kentucky Straight Bourbon Whiskey goes after the on-premise.
Show Notes:

Tickets are almost sold out for KBF
Whiskey House of Kentucky gets a $115 million syndicated credit facility
15 STARS Three Kings Fine-Aged Whiskey
Yellowstone Bourbon Limited Edition
Green River 1885 Kentucky Straight Bourbon Whiskey
@kybourbonfest @ricky_15stars @yellowstonebourbon @greenriverdistillingco
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473 - Moments That Define Modern Bourbon History Aug 01, 2024

Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company.
What did Four Roses do to help build bourbon?
What started the hyper whiskey geek attitude?
What special releases changed the landscape of bourbon?
How did Brown Forman take Woodford and Old Forester and resurrect the brands?
Did the proof debacle from Maker's make a big moment?
When did the bourbon media or message boards start making an impact?
How did secondary markets on facebook boost the category?
Do we feel something like Mad Men was a pivotal moment?
Pappygate took national headlines
How was Marianne being named the first woman master distillery play a role?
What lawsuits defined it?
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Whiskey Quickie: Heaven Hill Grain to Glass Wheated Bourbon Review Jul 30, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Grain to Glass Wheated Bourbon. This 6 year old bourbon is 121 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: A Judge Favors Home Distilling, Austriailians Are Labeling Whiskey as Bourbon, Knob Creek Bourbon x Rye Jul 26, 2024

It's This Week in Bourbon for July 26th 2024. A judge in texas agrees that you should be able to distill at home, Austrailia is under fire for labeling some whiskeys as bourbon, and Knob creek releases a bourbon and rye blend.
Show Notes:

A judge in texas agrees that you should be able to distill at home
Australian distillers are misleading consumers by wrongly labelling products as bourbon or whiskey
Speyside Bourbon Cooperage will invest $16.85 million to build a new stave mill
Larceny announced new packaging
Pernod Ricard establishes North American Distillers
Buffalo Trace Distillery Paris pop-up shop
Extended Stave Warehousing joins KDA
Rebel Bourbon sponsorship with the Premier Lacrosse League
Penelope’s Straight Rye Whiskey Toasted Series
Booker’s The Beam House Batch
Knob Creek Bourbon x Rye
Buzzard’s Roost bottled-in-bond bourbon
Elijah Craig Toasted Rye
Jack Daniel Distillery Series Selection #13
@larcenybourbon @buffalotracedistillery @rebelbourbon @penelopebourbon @knobcreek @buzzardsroostwhiskey @elijahcraig @jackdaniels_us
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472 - What Is Bourbon's Next Era? on Bourbon Community Roundtable #96 Jul 25, 2024

On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six?
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the types of glasses he uses to drink
Are we done with finishes?
Are there any left?
What is the next era?
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Whiskey Quickie: Heaven's Door Exploration Series 1 Bourbon Review Jul 23, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Exploration Series 1. This 5 year old finished bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The History of Mellwood Jul 19, 2024

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Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Distillers Corporation of Kentucky. The Mellwood Distillery has a rich history dating back to 1865, and with the help of several folks in the industry, we've learned a bit about it and it's various ownership changes over the years. It produced brands like Mellwood Whisky, Kentucky Nectar, Derby Town, and Old Rampart, just to name a few. In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave.

We hit on:

The origin of our site at 1700 Mellwood Ave
Uncovering the history, maps, & research
Mellwood Distillery and it's various labels
Preserving and sharing the bourbon history

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel Jul 18, 2024

Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing.
What were you doing with a vodka brand and how did it get into whiskey?
Where did you see the opportunity to find new types of staves?
Do you hate making money?
Why was is so important to have a differentiator compared to what has been done already?
How does the conversation change when talking to retailers and distributors on being different?
What did you learn from Ol Smokey and what they did different?
How far can you go before you lose a consumer with brand education?
Is there something to a model like yours that can capture consumers of all levels?
At what point does differentiation go too far?
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Whiskey Quickie: World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks Review Jul 16, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks. This 10 year old bourbon is 102 proof and $165 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Whiskey House Begins Operations, Hall of Fame To Induct 5 New Members, E. H. Taylor, Jr. Barrel Proof Rye Whiskey Jul 12, 2024

It's This Week in Bourbon for July 12th 2024. Whiskey House of Kentucky begins operations, Kentucky Bourbon Hall of Fame will induct 5 new members, and Buffalo Trace Distillery announces Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey
Show Notes:

Bespoken Spirits joins The Kentucky Distillers’ Association
Tequila Matchmaker founders raided by Consejo Regulador de Tequila
Consumers are filing lawsuits against spirits influencers
Whiskey House of Kentucky begins operations
Eastern Light Distilling breaks ground
Kentucky Bourbon Hall of Fame will induct 5 new members
Hidden Barn is releasing a seven-year-old double-barreled bourbon
Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey
Old Forester 117 Series: Rum Finish
15 STARS Triple Cask II Fine-Aged Bourbon
Chattanooga Whiskey Bottled in Bond Vintage Series Spring 2020
New Riff Distilling's Headliner special edition
@bespokenspirits @tequilamatch @easternlightdistilling @hidden_barn @oldforester @ricky_15stars @chattwhiskey @newriff
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470 - The Complete History and Mystique Behind Blanton's with Dominic Guglielmi, author of Warehouse H Jul 11, 2024

If you're a liquor store owner, there are 3 words you hate to hear, "Got any Blanton's?". For today's modern whiskey consumer, we know about the iconic bottle shape, the collectible letters, and there's a few different expressions. However, Blanton's played a critical role in the history of bourbon and there are a lot of super rare expressions you will never get a chance to see in your lifetime. To tell this history, Dominic Guglielmi who's the author of Warehouse H comes on the show. He has the one of the most renowned collections of Blanton's on the earth and he even refers to himself as the Ultimate Tater. Beyond just collecting the most coveted bottles around, he has taken the knowledge he learned and the complete history of the brand and put it into a fascinating book that will make you respect it's past and what it has done for the current bourbon landscape.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about palletized warehouses.
What's your coming of age tale with Blanton's?
What was your first rare Blanton's bottle?
What's the most limited bottle ever released?
Why was Blanton's created as a product?
Who owns the brand?
Where did the bottle come from?
What releases go into different markets?
Is the demand as strong internationally vs domestically?
Does the price remain at SRP internationally?
What are the secondary prices on the most rare bottles of Blanton's?
What do you think of today's typical Blanton's releases?
Where are the best Blanton's ending up across the world?
What is new Blanton's culture like?
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Whiskey Quickie: Blackened x Rabbit Hole Bourbon Review Jul 09, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Rabbit Hole Bourbon Finished in Calvados Casks. This non-age stated whiskey is 106.59 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: PursuitPalooza Recap 2024 Jul 05, 2024

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Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Jim Beam, Four Roses, Copper & Kings, and Preservation distilleries. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a live Q&A podcast recording during a special single barrel selection of Pursuit United Double Oaked. On today’s episode, we recap it all.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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469 - How to Value A Whiskey Company and Sell It with Kris Bohm of Distillery Now Consulting Jul 04, 2024

Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer.
What made you want to get into distilling as a teenager?
What's the difference in distilling alcohol vs ethanol?
Why would a client choose pot vs column?
How do you gauge consumer demand and look at sales for calculating value?
What does the pool of buyers look like?
What is the threshold of a case volume to start the discussion?
What's the value in the brand vs the equipment and production?
Beyond physical assets, what other factors play into a valuation?
How are barrels valued?
What's the process for selling a business?
Any value in having current distribution?
What are roadblocks that often kill deals?
Does it matter if case volume happens in the market or at the tasting room?
If you can't afford Vendome, where do your point people?
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Whiskey Quickie: High West Bottled in Bond Rye Whiskey Review Jul 02, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Bourbon Trail Is Getting A New Look, Justin's House of Bourbon is Back, Heaven Hill Grain to Glass Jun 28, 2024

It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.
Show Notes:

Kentucky Bourbon Trail tour is getting a bold new look
Four Roses will fix a labeling mistake on Father's Day bottles
Justin's House of Bourbon is back with unicorns on the shelf
Milam & Greene Whiskey has 2 new releases
Rolling Fork The Wheated Cask Wonder
Michter’s Distillery will be releasing its Legacy Series
Remus Babe Ruth Reserve
Old Potrero Toasted Barrel Whiskey
Wyoming Whiskey Independence Rock
Heaven Hill Grain to Glass
@kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery
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468 - Updates On KY Tourism and How The Game Has Been Elevated on Bourbon Community Roundtable #95 Jun 27, 2024

On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.
What has changed with tourism in KY?
What are your favorite hidden gems?
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Whiskey Quickie: Highline Triple Rye Whiskey Review Jun 25, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: What's better Kentucky or Tennessee Bourbon?, Penelope Re-releases Rose Cask, Maker's Mark Wood Finishing Series Jun 21, 2024

It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.
Show Notes:

Hard Truth adds Moonshiner’s Experience
Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?
Penelope re-releases their Rose cask
Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again
Russell’s Reserve 15 Year Old
Wyoming Whiskey Outryder Straight American Whiskey
Maker's Mark announced the latest in its Wood Finishing Series
@hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark
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467 - From Gift Shop to GameDay: The Disrupted Journey of RD1 Bourbon with Barry Brinegar Jun 20, 2024

I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change.
How did you get started in the whiskey industry?
How did you get connected with Mark Stoops?
Why release WM Tarr?
How did you adapt when covid shut down your business plan?
What is the goal of how you are trying to be different?
Did your cutover happen overnight and was the plan to switch over already in place?
Why go with a modern brand vs traditional?
How did you land on your core four products?
How involved is Mark Stoops with the brand?
Why have so much transparency when it comes to the wood finishing process?
Why did you use amburana?
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Whiskey Quickie: Puncher's Chance The Unified Belt Whiskey Review Jun 18, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The Unified Belt. This non-age stated whiskey is 96 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Jim Beam Has New Visitor Experiences, Widow Jane Releases Baby Jane, Angel's Envy Cask Strength Bottled in Bond Jun 14, 2024

It's This Week in Bourbon for June 13th 2024. James B. Beam Distilling Co. announces several new visitor experiences, Widow Jane releases Baby Jane, and Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon.
Show Notes:

Nancy Fraley talks cigar blend fact checks
Whiskey & Wealth Club absolved of accusations
James B. Beam Distilling Co. announces several new visitor experiences
Widow Jane releases Baby Jane
Blue Run Flight Series II
Old Forester President's Choice
Woodford Reserve Father's Day
Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon
@nancyfraley @beamdistilling @widowjane @bluerunspirits @oldforester @woodfordreserve @angelsenvy
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466 - What's The Impact Of Stave Seasoning and Char? with Andrew Wiehebrink of Independent Stave Company Jun 13, 2024

The barrel is where the magic happens and it takes years for your whiskey to achieve it's optimal flavor. Most of us are familiar with the standard american white oak barrel with a char 4. Yet, there are hundreds, if not, thousands of combinations that go into creating a barrel from the wood species, stave seasoning, char, toasting and how it ages based on location in a geography or a floor in a warehouse. There's one guy that does all this research and that's Andrew Wiehebrink from Independent Stave. This is his third time on the show and this time he brings different aging experiments for us to taste through. We taste the same whiskey from different levels of a warehouse and even the same american single malt aged in texas and scotland. We also dive into the state of the barrel shortage, our shared distain of amburana, the shift to char 1, and what new innovations are coming from the barrel and oak alternative market.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about will today's bottles be a new dusty.
Talk about what stave seasoning does for the whiskey
Why does Kentucky have more extraction than Texas?
What does elevation from levels on a warehouse do to the aging process?
How often do you revisit experiments?
Does the mashbill make a difference to your experiments?
Would American Single Malt make more sense to use new vs used barrels?
What did the location differences for American Single Malt experiments make?
Has the barrel shortage been resolved?
Do you research the human element and what consumers are looking for in taste?
What do you think of Amburana and exotic wood species?
How are you smoking barrels?
Why is Char 1 creating a darker whiskey and are there diminishing returns?
Does pot vs column still play a role?
Where are oak alternatives heading?
How do you design a barrel correctly for double oaking?
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Whiskey Quickie: Hayner Path of Totality Bourbon Review Jun 11, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Hayner Path of Totality Bourbon. This 10 year old bourbon is 100 proof and $90 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New Bourbon Auction Record Has Been Set, Chicken Cock's New Home Called Circa 1856, Green River Launches Full Proof Jun 07, 2024

It's This Week in Bourbon for June 7th 2024. A new record for the highest price bourbon bottle ever sold at auction, Chicken Cock Whiskey has announced the grand opening of its brand home, Circa 1856, and Green River Launches Full Proof Kentucky Straight Bourbon Whiskey.
Show Notes:

Breaking Bourbon turns 10
Camp Runamok for 2024
H.K. Young Bourbon Co launch
Peg Leg Porker Spirits blending and bottling facility
Ross and Squibb Distillery announced enhancements to their barrel program
Tennessee Alcoholic Beverage Commission (TABC) fines 5 retailers for illegal shipping
Diageo vs W.J. Deutsch & Sons is over
Chicken Cock Whiskey has announced Circa 1856
RECORD BREAKING SALE
Curry’s Gentleman’s Cut is releasing a 15-year-old straight bourbon whiskey branded Player Exclusive
Heaven Hill B524 of Elijah Craig and Larceny
Knob Creek 10 Year Old Kentucky Straight Rye Whiskey
Bear Fight Kentucky Reserve
Frank August partners with Jane Bowie and Denny Potter
Rebel 10-Year Single Barrel Bourbon
Buckner’s 17
Lost Lantern is release nine whiskies
Barrell Bourbon Batch 036
FEW Smashing Pumpkins Bourbon
Green River Full Proof Kentucky Straight Bourbon
@breakingbourbon @camp_runamok @h.@k.@youngbourbonco @peglegporker @rossandsquibb @chickencockwhiskey @unicorn_auction @stephencurry30 @heavenhillbrands @elijahcraig @larcenybourbon @knobcreek @bearfightwhiskey @thefrankaugust @rebelbourbon @augustakydistillery @lostlanternwhiskey @barrellbourbon @fewspirits @smashingpumpkins @greenriverdistillingco
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465 - Crafting An Authentic Celebrity Whiskey with Ari Sussman of Whiskey JYPSI Jun 06, 2024

Most of us scoff at celebrity whiskey because let's be honest, most celebrities don't care as much about the product as they do sales. But on a past whiskey quickie we reviewed Whiskey JYPSI and that one changed our mind. It wasn't until we started diving into it that we discovered Ari Sussman. He's a whiskey maker for many brands like Whiskey JYPSI, Three Chord, and Mammoth Distilling, but his history with spirits will fascinate you. He's truly a student of the art where he spent years overseas bartending, discovered vintage cocktail books, and was an integral part of the first ever university distilling program at Michigan State. We talk to Ari about his past and then dive into the Whiskey JYPSI brand and how Eric Church and himself are trying to change the face of celebrity booze.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about finding better bourbon in the Netherlands.
How did you get to this point in your career?
What old school cocktails and liqueurs fascinated you?
Were you trying to use the University of Michigan distilling program to innovate new things?
Can you talk about blending 50ml bottles?
What brands did you help build?
Why would a company want to ghost blend?
How did you get hooked up with Whiskey JYPSI?
Why is this celebrity brand different than others?
How have you added in Canadian whiskey and light whiskey into a blend?
What do you feel is more innovative in world whiskey that's not happening in American whiskey?
Why are you trying to be different in this celebrity world?
Why JYPSI?
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Whiskey Quickie: Town Branch Straight Rye Whiskey Review Jun 04, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch Straight Rye Whiskey. This non-age stated rye whiskey is 100 proof and $55 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Will People Get Tired of Kentucky Bourbon? May 31, 2024

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Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance.

While Kentucky will likely continue to hold the cache of consumer preferences, today we debate whether consumers will move past the big six Kentucky brands, or Kentucky in general, and latch on or explore other options. We'd love to hear from you on this!

We hit on:

Non-Kentucky brands like Ben Holladay, JT Meleck, Still Austin and Frey Ranch gaining recognition for their quality whiskey.
Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance
Consumers may be hesitant to move past the big six Kentucky brands due to familiarity and brand recognition
The cache of Kentucky will likely continue due to marketing and consumer preferences
Are there Kentucky Bourbons being made that are still riding the 'Kentucky Badge of Honor' that aren't very good?
As a blender, why does Kentucky matter as a point of inclusion if that isn’t a focus of the product (or even on the label)?

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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464 - Have We Eclipsed the Bourbon Peak? on Bourbon Community Roundtable #94 May 30, 2024

We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about documentaries on other spirits.
Have we eclipsed the bourbon peak?
What can be done to make it just as popular again?
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Whiskey Quickie: High Bank Distillery Whiskey War Double Double Review May 28, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review High Bank Distillery Whiskey War Double Double. This 5 year old whiskey is 116 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Ozempic Investigates Its Effect on Drinking, Woodford Reserve Toasted Bourbon, Beam 20 Year Bardstown Collection May 24, 2024

It's This Week in Bourbon for May 24th 2024. The maker of Ozempic is investigating its effect on desire to drink alcohol. Woodford Reserve releases Toasted Bourbon, and the oldest Beam bourbon ever bottled will be an astounding 20 years old.
Show Notes:

Howler Head continues as the Official Flavored Whiskey of UFC
The maker of Ozempic is investigating its effect on desire to drink alcohol
US government dietary guidelines may say that there is no safe level of alcohol consumption
Uncle Nearest acquires Square One Organic Spirits
Burton James Uniquely American Whiskey Single Barrel Selection – Wheated Bourbon
Woodford Reserve releases Toasted Bourbon
The oldest Beam bourbon ever bottled will be an astounding 20 years old
@howlerheadwhiskey @ufc @unclenearest @squareoneorganicspirits @burtonjameswhiskey @woodfordreserve @beamdistilling @jimbeamofficial
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463 - Expanding Whiskey Riot Festivals to a City Near You with Bobby Finan May 23, 2024

Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about distilleries creating music halls.
Before there was a festival, you had your own brand and forged your way into spirits early on.
When you wanted to start a distillery did you have a business plan?
What was it about your Tommy Rotter gin that really took off?
Why didn't your whiskey business ever take off?
Did you think you could make people come to you instead of going out to stores?
How were you funding Whiskey Riot?
What was your return on investment for a typical event?
How do you evaluate a city for a new festival?
Why would a legacy brand vs a new brand want to go to whiskey fest?
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Whiskey Quickie: Bernheim Barrel Proof Wheat Whiskey Batch A224 Review May 21, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Wheat Whiskey Batch A224. This 7-9 year old whiskey is 125 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Four Roses Has Two New Bourbon Mash Bills, Ol’ New Riff, Bardstown Bourbon Company Amrut Collaboration May 17, 2024

It's This Week in Bourbon for May 17th 2024. Four Roses introduces two new bourbon mash bills, New Riff Distilling has announced the dual release of Ol’ New Riff, and Bardstown Bourbon Company’s award-winning Collaborative Series will debut The Amrut Collaborative Series.
Show Notes:

Chet Zoeller passes away at 83 years old
Alex Castle joins Augusta Distillery as Master Distiller
Four Roses introduces two new bourbon mash bills
Oregon Department of Justice wrapped up
Nelson Brothers Honey Cask Finish
Spring 2024 edition of Old Fitzgerald
15 STARS Vino de Naranja
Whiskey JYPSI Legacy Batch 002 The Alchemist
Kentucky Senator Bourbon 5th Release
Michter's 10 Year Kentucky Straight Rye
Weller Millennium
Ol’ New Riff
Milam & Greene Bottled in Bond
Frey Ranch Wheat Whiskey Single Barrel
RD1 Spirits wood-finished bourbon flight
Little Book Chapter 8 Path Not Taken
Oak & Eden Bourbon and Amburana
Bardstown Bourbon Company The Amrut Collaborative Series
@fourrosesbourbon @augusta_distiller @augustakydistillery @nelsonsgreenbrier @heavenhillbrands @whiskeyhypsi @michterswhiskey @kentuckysenatorbourbon @newriff @milamandgreene @freyranchdistillery @rd1spirits @beamgeneration8 @oakandeden @bardstownbourbonco @amrutmalt
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462 - The Unheralded Life of a Dad with Jim Gaffigan of Fathertime Bourbon May 16, 2024

If you can recall your childhood, you probably remember your Dad being there but you may never have appreciated the life lessons you were taught until you got much older. And when you have kids, maybe that's the reason you start drinking bourbon. Both of these are reasons our guest today decided to call his brand Fathertime Bourbon. Jim Gaffigan needs no introduction because we've all laughed at his jokes throughout the years. Family life is a facet of his standup, and food obviously, but Jim loves to say the things we're all thinking and it's what has made him so successful in his comedic career. Jim Gaffigan joins the show to talk about how he made the switch from beer to bourbon and what drew him in to becoming a bourbon connoisseur or as he likes to call it, a professional alcoholic. From there we dive into his new brand of Fathertime Bourbon and what it meant to incorporate generations of his family and his comedic focus into the story and design.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about proofing whiskey and adding water at home.
Can you recall a good college story with Stu Pollard?
What made you want to go down the path of being a professional alcoholic?
Did you find any correlation between picking barrels and your comedic routines?
Did you have the natural progression from mixing to neat?
Did you try and buy the rarest stuff right away or look for everyday items?
How is bourbon perceived in your circles?
Were there anything obvious or strange about bourbon that you discovered?
Are you finding yourself traveling to whiskey bars now?
How involved were you with the bottle design?
What tips do you have for signing bottles and not letting your hands get tired?
How did you script the social media launch for the brand?
What easter eggs did you hide in the label?
Is there a statement or impact you want to make with this brand?
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Whiskey Quickie: Whiskey JYPSI Explorer Bourbon Review May 14, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Explorer. This 6 year old bourbon is 103 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Wild Turkey VIsitor Center is Open, Maker's Mark x TravisMathew New Golf Shoes, Prairie, American Solera, and Pursuit New Beer May 10, 2024

It's This Week in Bourbon for May 10th 2024. Wild Turkey is back open for visitors, Maker's Mark and TravisMathew collab on new golf gear. Prairie, American Solera, and Pursuit drop Not Subtle.
Show Notes:

WhiskeyLand S01 May 14th
AARP pours
Jammin' at Jeptha Creed Distillery
Wild Turkey is back open for visitors
Man fired a gun outside Buffalo Trace Distillery
Derby Day Party at Hartman's Distilling Co
Guilty plea from one of the original indicted nine suspects from Pappygate
Maker's Mark and TravisMathew collab on new golf gear
Stephen B. Beam Tasting Lodge
George Dickel bottled-in-bond 12 year
Liberty Pole Spirits Old Monongahela Full Proof Rye Whiskey
Stonestreet Kentucky Straight Bourbon Founder's Edition
Templeton Midnight Rye
Prairie Artisan Ales, American Solera, and Pursuit Spirits drop a 3 Way Beer Collab called Not Subtle
@whiskeylandtv @jepthacreed @wildturkey @buffalotracedistillery @hartmans_distilling @makersmark @travismathew @stephen.@beam.@7 @georgedickel @yellowstonebourbon @libertypolespirits @stonestreetwhiskey @templetondistillery @prairieales @pursuitspirits @americansolera
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461 - A Famous Name In Bourbon Takes on Rum with Turner Wathen of Rolling Fork May 09, 2024

We've had the very cool opportunity to have lots of famous names on this show, and today we get to hear the story of another brand that has been in bourbon for a very long time. In fact, in this episode you get a chance to hear from someone who's family once owned the Old Grandad label. Turner Wathen has a deep family lineage rooted in bourbon, and that originally piqued my interest because I used to own a bottle of Wathen's bourbon. Turner dives deep into his family history and how when he wanted to get into the whiskey business, he couldn't even use his family name. Turner shares his wild decision in 2014 by analyzing the whiskey market and feeling there is too much saturation so he dove into rum. But not just any rum, but he set himself on a mission to become the upmost recognizable independent bottler of amazing, high age stated rum, that is now Rolling Fork Spirits

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about NDPs and bottled in bond.
Can you give a background into how you found out your name was famous in bourbon?
At what point did you decide to revive the family legacy?
Are you still balancing your day job with all this?
When did you decide that bourbon was crowded and looked at other spirits?
Why is sorghum a bad grain to use?
How important is it to find rum with no additives and why is that important?
Was Fortuitous Union a mistake or the on purpose?
Why was there a legal battle for Fortuitous Union?
How much of an educational hurdle did you have to overcome?
When did you switch from the Fortuitous Union brand back to a rum focus?
Any reason why you haven't worked with any American rum producers?
What is going on with all the rum taxes?
Are we looking at the rare days of rum that would be equivalent to Van Winkle or early Jeffersons?
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Whiskey Quickie: JT Meleck Distillers Louisiana Rice Whiskey Review May 07, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review JT Meleck Distillers Louisiana Rice Whiskey. This 4 year old whiskey is 96 proof and $45 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th May 03, 2024

It's This Week in Bourbon for May 4th 2024. Beam Suntory is now Suntory Global Spirits, Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball, and Whiskeyland Season 1 premiers on May 14th.
Show Notes:

Beam Suntory is now Suntory Global Spirits
Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball
Bulleit launches Don't Trash Glass
Elijah Craig's Official Bourbon Cocktail of the 2024 PGA Championship at Valhalla, The Elijah Craig Mulligan
Whiskeyland Season 1 premiers on May 14th
@suntoryglobalspirits @bluenotebourbon @majorleaguepb @bulleit @elijahcraig @pgatour @whiskeylandtv
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460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93 May 02, 2024

It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.
What value is there in reviving old labels?
NDPs or small craft producers taking something from a family lineage
NDP or craft just to have a story
azerac doing the Pre-Pro bottle labels
Big names like Beam now doing 16yr OGD
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Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review Apr 30, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye Apr 26, 2024

It's This Week in Bourbon for April 26th 2024. Master Distiller Alex Castle will be leaving Old Dominick, the bourbon spirits market size to rise up to US$12 billion by 2030, The WoodWork Collective and David Jennings announce Raconteur Rye.
Show Notes:

Master Distiller Alex Castle will be leaving Old Dominick
Give 270 has a new giveaway
Three Chord Bourbon x Allman Brothers Band
Shelter Distilling expands to Montrose, Colorado
ourbon Spirits Market Size to Rise up to US$12 Billion by 2030
A ransomware attack on a Swedish logistics company
London Marathon runner tasted a different glass of wine each mile of the race.
Garrison Brothers Lady Bird
J. Mattingly 1845 Distillery Combat Infantry Badge (CIB) Bourbon
Bulleit 12-Year-Old Rye Whiskey
Derby City Gaming and Hotel “Thoroughbred Collection”
New Riff Silver Grove Bourbon and Silver Grove Rye
Basil Hayden Subtle Smoke
LuxRow Blood Oath Pact 10
Chattanooga Whiskey Founder’s 12th Anniversary Blend
Two Souls Spirits Spring 2024 release
The WoodWork Collective and David Jennings Raconteur Rye
@olddominick @give270 @threechordbourbon @shelterdistilling @garrisonbros @jmattingly1845 @bulleit @newriff @basilhayden @luxrowdistillers @chattwhiskey @rarebird101
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459 - Are You A Whiskey Company or a Marketing Company? Apr 25, 2024

This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and their role in bourbon resurgence.
Where do you spend your first initial investment?
Does the liquid even matter?
Does having special distillation, heirloom grains, or anything else really matter?
Can a big distiller be considered a marketing company?
When a big distiller creates the same label with different colors and proofs, is that about the whiskey?
How do you transition from being a marketing company to a whiskey company?
Does it matter if you're getting it from one source like everyone else?
Do you need to cater to the neophytes or the mass consumer market?
If Fred Minnick starts a brand would you put your money in marketing or the whiskey?
Can you be a whiskey company if you are using MGP?
Is a lack of marketing considered marketing?
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Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review Apr 23, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review High N' Wicked Kentucky Straight Rye Whiskey. This 5 year old whiskey is 98.2 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate Apr 19, 2024

It's This Week in Bourbon for April 19th 2024. Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration, Bourbon Women announces the 2024 SIP Scholarship Program, and Keeneland Race Course and Maker’s Mark launch Greats of the Gate.
Show Notes:

Woodford Reserve Distillery has unfairly influenced a 2022 unionization vote
Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration
Bargo 459 joins The Kentucky Distillers’ Association
Bourbon Women is pleased to announce the 2024 SIP Scholarship Program
Hard Truth Distilling Co. to break ground on its third rackhouse
Old Line Spirits 51 Rye Whiskey
Keeneland Race Course and Maker’s Mark launch Greats of the Gate
@woodfordreserve @makersmark @chefedwardlee @messer_meister @bourbonwomen @hardtruthspirits @oldlinespirits @keeneland
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458 - Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek Apr 18, 2024

Whenever you get into a hobby that involved enthusiasts and collecting, there are trends that begin to appear. Allocations, raffles, lotteries, fakes, these are things that become common. One of those hobbies that has quite a few parallels is sneakers. Matt Kusek is a certified whiskey enthusiasts as a write for Malt Review but he's also the host of the Swoosh Life podcast that focuses on sneaker heads. He joins the show to give us an insight into how the shoe game and bourbon have so many similarities that, in Matt's words, sneakers are 20 years ahead of bourbon. We dive into the types of collectors, brands, sales, allocation, and so much more. If sneakers are really 20 years ahead of bourbon, who knows what the next few years has in store for us.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Buffalo Trace expansion.
What's the similarity between Jordan's and bourbon releases?
Are there raffles, lotteries, or hunts for sneakers?
Who is the distributor and how do they own the retail store?
If Nike is number one, who would they be compared to and who's the next biggest?
Mom and pop stores vs chains and how are they getting pushed out of the market?
What about saving and storing vs wearing or drinking?
Is it Jordan and then everyone else?
What is the Heaven Hill or Weller of sneakers?
Are there people that only collect one type of shoe?
Bourbon hits all walks of life or does the sneaker enthusiasts hit all walks of life?
Are there sneakers that don't need marketing?
Do you look differently at people who are rookies and buy stuff just because they want every color?
Are there any value brands that hold up over time?
Are there some LTOs that flop?
Are replicas or fakes a big problem?
Has the market gone down because everything became a limited edition?
Was Blue Run able to sneakerize the industry in your opinion?
@mattkusek
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Whiskey Quickie: Jack Daniel's 12 Year Batch 2 Tennessee Whiskey Review Apr 16, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's 12 Year Batch 2 Tennessee Whiskey. This 12 year old whiskey is 107 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Derby Season With Lots of Events, Jeff Hopmayer Joins The Board for Staghorn, 18 Brand New Whiskey Releases! Apr 12, 2024

It's This Week in Bourbon for April 12th 2024. Derby season is abuzz in Louisville with lots of events, Jeff Hopmayer joins the board for Staghorn, and 18 new whiskey releases.
Show Notes:

A21 Wine & Spirits has agreed to purchase the Noble Oak American Whiskey brand from Edrington
Slow Pass Bourbon Co. LLC is considering opening a $70 million distillery in Springfield, Ky
Three limited-time Derby experiences for booking on Buzzard's Roost
The Woodford Reserve $1,000 and $5,000 Mint Julep cups charity program
Staghorn has appointed Brindiamo Group founder Jeff Hopmayer to serve on the advisory board
Chef Edward Lee recently released a cookbook called Bourbon Land
Michter’s 10 Year Kentucky Straight Bourbon
2XO The Kiawah Blend
High n’ Wicked cask strength rye and bourbon
High West Bourye
Jim Gaffigan launches Fathertime Bourbon
Ezra Brooks 99 Port Wine Cask Finish
Ole Smoky Tennessee Straight Bourbon Whiskey
Booker’s Springfield Batch
BHAKTA 2014 Bourbon
A. Overholt
Chicken Cock Double Oak Single Barrel
BLACKENED Whiskey 2024 edition of Rye the Lighting
Savage & Cooke Distillery Howling Mob Bourbon Whiskey and Bloody Butcher Bourbon Whiskey
Still Austin Ruby Red Port Barrel Finished Straight Rye Whiskey
Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition
Orphan Barrel Indigo’s Hour Straight Bourbon Whiskey
Milam & Greene Whiskey 2024 Wildlife Collection: Mockingbird Single Barrel Bourbon
@nobleoak @buzzardsroostwhiskey @woodfordreserve @brindiamogroup @chefedwardlee @michterswhiskey @2xowhiskey @dixon_dedman @highnwicked @drinkhighwest @jimgaffigan @fathertimebourbon @ezrabrooksbourbon @olesmokey @bhaktaspirits @chickencockwhiskey @blackenedamericanwhiskey @savageandcooke @stillatx @heavenhilldistillery @milamandgreenewhiskey
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457 - The Epic Hunt for Dusty Booze with Aaron Goldfarb Apr 11, 2024

You hear us talk about dusty bourbon on the show too often. We keep beating that dead horse because it's a chance to drink history and have a completely different whiskey than what's in the bottle today. Vintage spirits are on the rise and have gone from an underground enthusiast crowd into the mainstream. Aaron Goldfarb is a distinguished author and he joins the show to talk about his new book titled Dusty Booze. This books has a storyline with finding a dusty goldmine but goes into the story of decanters, minis, and the hunt for rare bottles. It's now available on Amazon and lots of different outlets.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about bourbon with malted barely with the highest secondary grain.
What made you want to write a book on vintage whiskey?
What were some of those iconic decanters that were made?
What was the story you saw form out of the glut era?
Did you ever talk to store owners and ask why they would sit on inventory for this long?
Why did decanters become so popular or unpopular?
What makes a dusty spirit different from today's current releases?
Did anyone come up with a better term other than dusty funk?
Why was there a bigger market for minis back in the day?
Talk about the storyline and how Kevin came across this goldmine and any legal implications.
How many bar owners did you talk to about running a business on vintage spirits?
What do you think has to be considered vintage?
Was there any information in the book that teaches you how to date code vintage whiskey?
Is there a chance that any store is left with any dusty bottles?
Do you need dusty cocktail ingredients?
@aarongoldfarb
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Whiskey Quickie: Heaven Hill Heritage Collection 18 Year Bourbon Review Apr 09, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 18 Year. This 18 year old bourbon is 120 proof and $300 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: How To Choose a Distributor Apr 05, 2024

Subscribe to Behind The Pursuit: From Bourbon to Brand

Stemming from the episode of the Bourbon Pursuit podcast with John Foster of Ragged Branch, today's episode comes from a few listeners of the show, Todd and David, as Kenny discusses the process of choosing distributors specifically for Pursuit Spirits. We touch on topics such as the three-tier distribution system, the role of distributors in the industry, and the challenges of market launches and incentives. We also share experiences with different distributors and the importance of building relationships in the industry. Kenny discusses the challenges of managing skew sprawl and UPCs in the bourbon industry. He explains how Pursuit Spirits aims to strike a balance between batch uniqueness and consumer familiarity. He also shares advice for those starting in the industry, emphasizing the importance of education and consulting. He explores different distribution models and the goals brands may have, whether it's long-term brand building or rapid expansion... but where is Pursuit in all of this?

We hit on:

Choosing the right distributor being crucial for a brand's success in the spirits industry.
The three-tier distribution system presenting both challenges and opportunities for brands.
Market launches, market support, and building relationships with distributors and retailers.
Different distributors strengths and capabilities, and the importance of finding the right one for each market.
Brand consideration of their goals and a distribution model that aligns with their long-term plans, whether it's slow brand building or rapid expansion.
Pursuit Spirits' own business model.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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456 - Will Non Distilling Producers Survive 2024? And A Message From Barrell Bourbon on Bourbon Community Roundtable #92 Apr 04, 2024

The past few weeks there have been lots of speculation about non distilling producers, or known as NDPs, being able to survive. The market has shifted and there are images of sourced brands that have prices slashed on shelves along with others having their facilities up for sale. This makes us wonder what is in store for the remainder of the year. We talk about what makes NDPs special and how every big distillery was also a NDP at one point as well. There's also a message coming directly from Barrell Bourbon about their current listings.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about hot sauce and bourbon.
What will happen to NDPs in 2024?
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Whiskey Quickie: Chattanooga Whiskey White Port Cask Finished Review Apr 02, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey White Port Cask Finished. This 5 year old whiskey is 95 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New Service Called Kentucky Bourbon Retreat, Hard Truth's Farmer’s Reserve, Woodford Reserve's $15,000 Derby Bottle Mar 29, 2024

It's This Week in Bourbon for March 29th 2024. A new service is launching dubbed the Kentucky Bourbon Retreat, Hard Truth Distilling Co. announced the introduction of Farmer’s Reserve, and Woodford Reserve drops a $15,000 bottle for the 150th Kentucky Derby.
Show Notes:

A new service is launching dubbed the Kentucky Bourbon Retreat
Indiana has new liquor laws
West Virginia's legislature has approved a bill that would allow individuals to distill
Better Business Bureau warns of scam bourbon retail sites and social media accounts
50 Cent has filed a $6 million embezzlement case against Beam Suntory
A vintage Perone beer can has sold for an astounding $62,830
Hard Truth Distilling Co. Farmer’s Reserve
15 STARS First West Bourbon
Woodford Reserve 150th Kentucky Derby
@50cent @barrelglobal @hardtruthspirits @woodfordreserve
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455 - Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check Mar 28, 2024

Understanding how the bourbon geek thinks has been something that has dumbfounded us for years. We talk about it all the time on roundtables and other episodes where we try to guess why consumers purchase in certain ways. And for the longest time, you all have asked why don't we get someone on the show that can talk about the psychology of a bourbon drinker. Well, ask and you shall receive. In this very special episode, Jim White, the Founder and President of Reality Check consulting who has a background in bourbon advertising and psychology joins the show to talk about how people think and how brands can develop a story. This episode will dive into the psychology of scarcity, pricing, limited editions, repeat purchases, and so much more. During different segments you're going to come away realizing a reason why you chase and hunt bottles as well.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about enforcement of bottled in bond.
Can you give a background about Reality Check Consulting?
What research methods do you use to get consumer feedback?
What things in our psychology trigger us to look at certain brands?
How does a brand like Weller go from zero to hero in such a short time?
Why should brands create limited edition offerings from a psychology perspective?
Is there another type of consumer that just isn't worried about status?
How does a brand focused on volume market differently?
Why would someone purchase the same bottle over and over again?
Do other categories have fans that want their own hobby to fail?
Is brand loyalty dead?
How do you attract a customer to look beyond what's safe?
Does FOMO play a big role?
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Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review Mar 26, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Broken Barrel Honey Smoke Reserva American Whiskey. This 6 year old whiskey is 110 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore Mar 22, 2024

It's This Week in Bourbon for March 22nd 2024. MGP is getting ready to battle two cities in court, more partnerships in golf are coming from Elijah Craig and Blade & Bow, and Rabbit Hole released the newest member of its Distillery Series, Heretofore.
Show Notes:

MGP is getting ready to battle two cities in court
Thieves got away with bourbon that was inside a parked truck
Bespoken Spirits new headquarters in Lexington, Kentucky
Flying Ace announced an educational scholarship program with Folds of Honor
Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with Lainey Wilson
Blade and Bow Kentucky partners with golf champion Wyndham Clark
Elijah Craig welcomes the 2024 PGA Championship
Jack & Ginger Ale
Knob Creek collaborates on a limited release with LL Cool J
Penelope Rio is set to arrive on shelves in March
Maker’s Mark has now launched the London edition of its Wood Finishing City Series
Rabbit Hole Distillery released the newest member of its Distillery Series “Heretofore“
@bespokenspirits @flyingacespirits @foldsofhonor @barmen1873 @bladeandbowwhiskey @elijahcraig @jackdaniels_us @knobcreek @peneoplebourbon @makersmark @rabbithole @raekwon @llcoolj
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454 - The Evolving Trends of Bourbon Journalism with Maggie Kimberl Mar 21, 2024

Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the lobbying groups for whiskey and bourbon.
How small was the community in whiskey journalism?
Has the access to the distillers and the people changed over the years?
How many more events are there now?
At what point in time did you start seeing a shift happen from deep articles vs click bait?
If writing isn't a means to have a successful career did judging whiskey awards feel like a next step?
What are the types of stories in magazines that people really latch on to and engage?
Do stories on bourbon tourism do well?
Do you see a problem with short-form content and those content creators?
Do big brands even need bourbon media any longer?
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Whiskey Quickie: Widow Jane Paradigm Rye Review Mar 19, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane Paradigm Rye. This non-age stated rye is 93 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish Mar 15, 2024

It's This Week in Bourbon for March 15th 2024. A brewer in Ohio is suing the federal government saying he should be able to distil as a hobby, Chattanooga is releasing DISCOVER EXPERIMENTAL BATCH 037: ANCIENT WHEAT!, and Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask Finish
Show Notes:

Should the government be able to stop you from making whiskey?
Buzzard’s Roost Ambuzzador
Rebel 100 6-Year Bourbon
Chattanooga is releasing Discover Experimental Batch 037: Ancient Wheat
Yellowstone Rum Cask Finish
@buzzardsroostwhiskey @chattwhiskey @rebelbourbon @yellowstonebourbon
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453 - Will Horses Help Sell a Bottle? with Sean Josephs of Pinhook Mar 14, 2024

The platform of this podcast was to help connect listeners to the brands they see on the store shelves. As time has gone on, sometimes we discover there really isn't much substance to a brand. But today's guest is the very opposite. I found myself enthralled with our guests history in the culinary world and what he's doing to make his whiskey be one that many can appreciate from the liquid to the blending. Sean Josephs is the Co-Founder & Master Blender behind Pinhook. You know all those bottles with race horses on the label and different colored wax. Sean talks about getting his start in restaurants, grinding it out, and eventually working at some of the world's premier establishments and becoming such a decorated wine sommelier that he would be considered famous by those standards. Consider me a bit star struck by the time this episode is over. Then he finds a new passion in bourbon and opens up one of the first ever whiskey bars in Brooklyn and eventually left to start Pinkhook bourbon. Sean's passion comes through and we learn the secret decoder ring to knowing more about all his Pinhook bottles and what's in store for the future.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about adding water to high proof whiskey.
What's your background and how did you get into bourbon?
As a somm, do you remember the most epic wine?
Was starting a whiskey bar in 2008 in Brooklyn a bold move?
Were barrel selections becoming popular for restaurants in 2016?
What made you want to stop doing bars and restaurants and start the whiskey brand?
Can you explain the packaging and colors and how they work?
What makes your whiskey special and what are you doing there?
How long do you think you'll have enough whiskey to keep your projects going?
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Whiskey Quickie: New Riff Bohemian Wheat Bourbon Review Mar 12, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Bohemian Wheat Bourbon. This 8 year old bourbon is 117.9 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: National Buzzard's Day Is a Thing, Old Forester High Angel's Share, Pursuit Releases United Double Oaked Bourbon Mar 08, 2024

It's This Week in Bourbon for March 8th 2024. National Buzzard's Day is a thing, Old Forester releases High Angel's Share, and Pursuit Spirits finally releases their long awaited United Double Oaked Bourbon.
Show Notes:

March 15 is National Buzzards Day
Ohio Liquor Goes Irish
Old Forester High Angels’ Share
Milam & Greene 2024 Wildlife Collection, the Golden Eagle Single Barrel Bourbon
New Riff Distilling 8-Year-Old Kentucky Straight Bourbon Whiskey
Woodford Reserve 2024 commemorative Derby bottle
15 STARS First West Rye Whiskey and 8&15 YO Private Stock Fine Aged Bourbon
The Perfect Fifth 14-year-old American Whiskey
Michter’s US*1 Barrel Strength Kentucky Straight Rye
Peerless Toasted Bourbon - Batch 1
@buzzardsroostwhiskey @ohioliquor @oldforester @milamandgreenewhiskey @newriff @woodfordreserve @15starsbourbon @michterswhiskey @kentuckypeerless @theperfectfifth @bourbon_colonel86
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452 - Is the Bourbon Boom Over? on Bourbon Community Roundtable #91 Mar 07, 2024

Is the bourbon boom really over? Some people think it may. Fred Minnick recently touched on this subject and people began talking about their ideas and buying habits. We wanted to tackle that by touching on publicly traded companies, heresay from our own experience, and if we truly think craft and NDPs are in trouble.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about international market not working.
Publicly traded companies like Diego and Brown Forman.
Consumers buying mainstays.
Retailers are cautious about new brands.
International markets.
Economic impacts
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Whiskey Quickie: Fireside Hazmat Proof Bourbon Review Mar 05, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Fireside Hazmat Proof Bourbon. This 6 year old bourbon is 141.2 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Brown‑Forman Sells Its Jack Daniel Cooperage, WSWA Says Premiumization is Dead, Lost Lantern Releases the Spring 2024 Collection Mar 01, 2024

It's This Week in Bourbon for March 1st 2024. Brown‑Forman Corporation has sold its Jack Daniel Cooperage to Independent Stave Company, Wine & Spirits Wholesalers of America say that premiumization is dead, and Lost Lantern releases their Spring 2024 collection.
Show Notes:

Brown‑Forman Corporation has sold its Jack Daniel Cooperage
The Ripken Experience
Maker's Mark labels for inspirational woman
Stranahan’s Colorado Whiskey has opened a whiskey lodge in Aspen
Wine & Spirits Wholesalers of America say that premiumization is dead
Justins’ has sued Kentucky ABC
Kentucky lawmakers are moving to close loopholes in the Vintage Distilled Spirits law
FC Dallas partnership with Campari America
Kentucky Bourbon Festival ticket sale dates
Jaywalk Straight Rye
Maker’s Mark Wood Finishing City Series Singapore Edition
Lost Lantern Spring 2024 collection
Evan Williams Single Barrel Bourbon with a commemorative 52nd Edition Gold Pegasus Pin
Still Austin Whiskey Co Bottled in Bond Straight Rye Whiskey
Total Eclipse Kentucky Straight Bourbon
McConnell’s Fine Ice Creams and Garrison Bros Whiskey Pecan & Pralines
@jackdaniels_us @brownforman @makersmark @stranahans @fcdallas @campariusa @wildturkey @longbranchbourbon @kybourbonfest @lostlanternwhiskey @evanwilliamsbourbon @ewbourbonexperience @stillatx @caseyjonesdistillery @garrisonbros @mcconnellsicecreams
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451 - Is There a Real White Oak Shortage? with Danna Baxley of The Nature Conservancy Feb 29, 2024

The barrel is a magical component to the creation of bourbon and nearly 95% of all bourbon goes into white oak. But what's the problem with this? Bourbon can only be used in a charred barrel once. After that, it needs to find a new home. Now that may sound wasteful but the bourbon market is only a very small contributor to the current white oak problem. To help us better understand about forestry and the white oak supply I've invited Daana Baxley from the Nature Conservancy in Kentucky to join the show. She gives some great insight into the current state of white oak trees and what is currently being done to protect our forests. I've never known what it takes to manage forests and this episode will give you an insight into grading and how invasive species of trees continue to decline the white oak population. But more so, Daana gives us some insight if we will ever experience a white oak shortage in the future and what we can do to help protect it.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about running out of old bourbon.
What took you on a path to nature preservation?
How are you able to achieve your mission without using scare tactics?
Why is Appalachia so important?
What does "protection" mean in the sense of a nature conservancy?
What is the current status of the white oak species?
What is the proper way to manage these forests?
What does high grading mean?
How has ash or maple impacted the population?
How many years into the future are we looking at when we will see a big white oak problem?
Is the bourbon industry a problem or is there another industry to blame?
Do bourbon drinkers even care if there is sustainability practices happening?
Do other industries join in conversation practices like the white oak initiative?
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Whiskey Quickie: Jack Daniel's Distillery Series #12 Review Feb 27, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Distillery Series #12 Tennessee Whiskey Finished in Oloroso Sherry Casks. This non-age stated whiskey is 90 proof and $42 MSRP (375mL). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: What is Left to Innovate? Feb 23, 2024

Subscribe to Behind The Pursuit: From Bourbon to Brand

On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products. We question whether there is anything left to innovate and the reasons consumers are drawn to finished whiskeys. The conversation touches on the marketing strategies of brands and the perception of American finished whiskeys compared to other products such as Scotch whisky. We also discuss the potential for future innovations and trends in the industry.

We hit on:

The bourbon industry has seen a proliferation of finished whiskeys as a way for brands to differentiate their products.
Consumers are drawn to finished whiskeys because they are marketed as unique and innovative.
Do you think brands see these as products missing in the market, or is it a way to grab new consumers?
There is still room for innovation in the use of different types of oak and wood influences in bourbon production.
The perception and marketing of finished whiskeys differ between bourbon and Scotch whisky.
Future innovations in the industry may involve exploring new flavors and blending techniques.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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450 - Is American Single Malt On The Rise? with Steve Hawley, President of American Single Malt Whiskey Commission Feb 22, 2024

There's a few things we talk about from time to time on the show. Sometimes it's RTDs, sometimes it's tequlia, and one spirit that seems to make it's way into more conversations is American Single Malt whiskey. However, I told myself that if we're going to talk about American Single Malt whiskey then we need a person that can really go indepth. What better person than Steve Hawley who is the President of the American Single Malt Whiskey Commission. Steve joins the show to talk about his background starting Westland Distillery and then formed the commission. We talk about the growth of the category, production methods, exports, and it's current journey to being recognized by the rest of the world.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the effect of climate change.
How did you get into the whiskey business?
If barley grows so well then why isn't there a history of it?
What is the importance of trying to make American Single Malt an approved category?
How did you become the president of the commission?
How have case sales grown from 2010 till today?
Is the SMWC analogous to DISCUS or KDA?
What is the proposed definition of American Single Malt and what's the current status of it?
What rules were valid versus ones that seemed really weird?
Why do people prefer pot still for single malt production?
When a heritage brand creates a single malt like Jim Beam and Heaven Hill, does this hurt or help?
Are American Single Malt producers starting to look at exports instead of domestic education?
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Whiskey Quickie: Hemingway Rye Signature Edition Review Feb 20, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Hemingway Rye Signature Edition. This non-age stated rye is 102 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bulleit and Redemption Are Back in Court, MGP Sues the Town of Williamstown, Kentucky, Woodford Reserve Batch Proof Announced Feb 16, 2024

It's This Week in Bourbon for February 16th 2024. Bulleit and Redemption whiskey brands are back at it in court, MGP is suing the city of Williamstown, Kentucky, and Woodford Reserve has released its annual limited-edition, high-proof expression Woodford Reserve Batch Proof.
Show Notes:

Woodford Reserve teams up with Sergio Hudson and Anifa Mvuemb for fashion
Bulleit and Redemption whiskey brand are back at it in court
Staghorn has named Lisa Wicker as the first Master Distiller
MGP is suing the city of Williamstown, Kentucky
Woodford Reserve Batch Proof
Bulleit American Single Malt
High n’ Wicked Kentucky Straight Rye Whiskey
Chattanooga Whiskey Barrel Finishing Series: White Port Cask Finished
Gin & Juice By Dre and Snoop
@woodfordreserve @bulleit @redemptionwhiskey @chattwhiskey @drdre @snoopdogg
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449 - Ed Bley is Back with Old Stubborn Whiskey Feb 15, 2024

Like a phoenix rising from the ashes, we finally see the re-emergence of Ed Bley. Ed has been a previous guest on the podcast that was from way back in 2018. So if you just started listening to Bourbon Pursuit, then you probably have no idea of the impact Ed had on the bourbon world during that time. Ed went into hiding and went on a mission to bring some new whiskey to the world and he's now back presenting his new line called Old Stubborn. We talk about his background in blending and the journey he took from working at Cork N Bottle, picking barrels, and being a big influence in the larger bourbon community to losing hope on building a distillery and then quickly pivoting to find whiskey that wasn't available on the open market. This is one of the most anticipated interviews for many of you long-time listeners so enjoy this episode with Ed Bley.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about sustainability and new oak barrels.
What is your background and what were you doing on the retail side?
How often do you reject barrels during a barrel selection?
Can you give some background on Old Baldy?
Why would you want to leave a comfortable position to do your own thing?
Why would you want to start a distillery versus sourcing barrels?
How did you search for whiskey to use?
Why did you call the whiskey Old Stubborn?
Is there a reason why you put the word "old" on your bottles?
Can you talk about how you ended up on the bottle?
What went into this first release?
How did the conversations start to acquire your whiskey stocks?
Is this high price a sustainable business model?
What does your product strategy look like?
What is your plan for distribution and expansion?
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Whiskey Quickie: Heart of Mystic Bourbon Review Feb 13, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Heart of Mystic Bourbon. This 3 year old bourbon is 114.6 proof and $40 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: 2023 Bourbon Economic Impact Study, Bardstown Bourbon Company's “House of Bardstown", Heaven Hill Heritage Collection 18 Year Feb 09, 2024

It's This Week in Bourbon for February 9th 2024. 2023 Bourbon Economic Impact Study is out, Bardstown Bourbon Company introduces the “House of Bardstown," and Heaven Hill releases Heritage Collection 18-Year-Old Bourbon.
Show Notes:

2023 Bourbon Economnic Impact Study is out.
Bardstown Bourbon Company introduces the “House of Bardstown"
Old Forester named Caleb Trigo as Assistant Master Distiller
Distilled Living is an Official Sponsor of the Kentucky Bourbon Trail
Bourbon Strong 50-4-50 charity raffle
Distilled in Washington, A History new book
Will the Apple Vision Pro change the drinks industry forever?
The Fielder’s Choice Collection
Four Gate Triple Oak
Puncher’s Chance THE UNIFIED BELT
Jack Daniel's Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey
Path of Totality Bourbon Whiskey
Elijah Craig Barrel Proof A124
Penelope Bourbon Tokaji Cask Finish
Kentucky Old Fashioned Bourbon Barrel Ale
Heaven Hill releases Heritage Collection 18-Year-Old Bourbon
@bardstownbourbonco @oldforester @distilledliving @give270 @jriegerco @fourgatewhiskey @puncherschancebourbon @jackdaniels_us @haynerdistilling @elijahcraig @penelopebourbon @heavenhilldistillery @heavenhillbrands @alltechbrews
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448 - When Does An Age Statement Matter? on Bourbon Community Roundtable #90 Feb 08, 2024

Whether it's 2 or 12 years old, the age statement on a bottle seems to be an attractor to many. But as we start diving more into our bourbon journey we start realizing that age is just a number. I've had some really great bourbons at 4 years old and some really great at 14. With all that being said, at what point should you proudly display that age statement on the bottle? In this roundtable, we dive into this topic and look at the history of age statements and when we started paying attention to them. There's also brands that have a lot of success without an age statement like Maker's Mark and most of the Buffalo Trace portfolio. And now that the modern bourbon consumer has been accustom to seeing age statements, would you pass on a bottle just because it said 4 years old on it?

Show Notes:

bove the Char with Fred Minnick (@fredminnick) talks about people hating Buffalo Trace products.
When Does An Age Statement Matter?
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Whiskey Quickie: Nelson Brothers Rye Review Feb 06, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Nelson Brothers Rye. This non-age stated rye is 92.5 proof and $37 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Elijah Craig and AT&T Pebble Beach Pro-Am, Southern Glazer’s Sued By Provi, Buzzard’s Roost American Whiskey Feb 02, 2024

It's This Week in Bourbon for February 2nd 2024. Eijah Craig returns as the Official Bourbon of the AT&T Pebble Beach Pro-Am, Southern Glazer’s is being sued by online platform Provi, and Buzzard’s Roost introduces their American Whiskey.
Show Notes:

ReserveBar partners with delivery.com
Old Forester featured in Argylle
Southern Glazer’s is being sued by online platform Provi
Elijah Craig is the Official Bourbon of the AT&T Pebble Beach Pro-Am
Buzzard’s Roost introduces their American Whiskey
@reservebarspirits @oldforester @deliverdotcom @oldforester @elijahcraig @buzzardsroostwhiskey
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447 - The Economics of the Used Barrel Market with Ben and Jess Loseke of Midwest Barrel Company Feb 01, 2024

We're all too familiar with the barrel and it's impact on whiskey but what about it's life after whiskey? Actually, there's quite a lot. These barrels can be used for aging other spirits, beer, furniture, bbq smoking chips, the list is endless. But did you ever stop to think how those used barrels go from one man's trash to another man's treasure? Well, there's one company that has made a name for themselves and that's Midwest Barrel Company. Ben and Jessica Loseke join the show to talk about how Ben got into the used barrel business and the economics behind it. If you ever find yourself glued to an episode of Storage Wars or Pawn Stars, you'll love to hear how Ben stumbled into used barrels and everything else he tried to flip in the process. Today, Midwest Barrel Company is brokering tons of used bourbon barrels and talks about how he develops his sales pipeline and acquires new customers.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about price and quality opinions.
How did you discover a business in used barrels?
Do you remember for you first big score?
Did you ever get in legal trouble buying and flipping stuff?
What year did you buy your first barrels?
How many empty barrels can you fit on a full truck?
Who were your main customers?
How did you figure out how to scale this business?
How hard was it to let go of certain aspects of the business?
How do you find new suppliers and new customers?
Is this considered commodity trading?
Is this a cutthroat industry where you are overbidding others?
How fast can you turn around a barrel once you receive it?
What are you doing when you steam a barrel?
What other things are people making with barrels?
How do you know what your pipeline looks like for sales and purchasing?
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Whiskey Quickie: Old Man Winter Bourbon Review Jan 30, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Old Man Winter Bourbon. This non-age stated bourbon is 109.8 proof and $160 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: 2023 Craft Spirits Data Project, New Riff Appoints a Master Distiller, Green River Kentucky Straight Rye Whiskey Jan 26, 2024

It's This Week in Bourbon for January 26th 2024. Craft Spirits Data Project has released is 2023 data, New Riff Distilling announces a master distiller, and Green River Distilling will release its highly anticipated Kentucky Straight Rye Whiskey.
Show Notes:

Craft Spirits Data Project has released is 2023 data
New Riff has named a master distiller
Diageo has lost its appeal to dismiss a lawsuit
Lexington beams messages to outer space
Green River Kentucky Straight Rye Whiskey
Multifarious and Purple Karma Pinnacle from Patty Green Whiskey Distillers
Nelson Brothers Maple Cask Finish
Woodford Reserve Double Double Oaked Bourbon
@newriff @woodfordreserve @greenriverdistillingco @nelsonsgreenbrier
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446 - What Do RTDs Do For Bourbon? Jan 25, 2024

Cracking the can on a warm day sounds like something out of commercial. Over the past year we talked about the RTD or ready-to-drink category beginning to explode because of High Noon and now major bourbon brands are moving into the ready-to-drink space since the canned cocktails' accessibility, lower alcohol content, and mixability make them an appealing gateway for newcomers while still leveraging whiskey's premium status. Though launching requires significant investment, the potential for brand awareness and category growth is alluring. In this episode, Ryan, Fred, and Kenny sip on 5 different bourbon-based RTDs and give our theories on canned cocktail popularity, health concerns, ingredients, and where the category could expect to go.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the best rickhouse in the industry.
Drinking Jim Beam Highball
Why do brands decide to get into the RTD category?
Drinking Jack Daniel's Honey Lemonade
How important is sugar content in the RTD?
Can RTDs be a gateway to more bourbon drinkers?
Is it better to have brand recognition before starting a RTD?
Drinking Home School Blood Orange Manhattan
Is it too expensive to get into the RTD game?
What is the shelf life of a RTD?
How do you define a RTD?
Drinking CANVAS Bourbon Lemon Spice
Is Bourbon Cream a RTD?
Do prefer carbonation or no carbonation?
Drinking Thomas Ashborn Classic Old Fashion
Does it matter what kind of bourbon you put into it?
Where is this category going to go?
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Whiskey Quickie: Ironroot Harbinger Tribarrel Blend Bourbon Review Jan 23, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Ironroot Harbinger Tribarrel Blend Bourbon. This bourbon is 132.8 proof and $86 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Uber Shuts Down Drizly, Woodford Partners With Compartes for Valentines, Old Forester Whiskey Row Series 1924 Jan 19, 2024

It's This Week in Bourbon for January 19th 2024. Uber is shuttering alcohol delivery service Drizly, Woodford Reserve has partnered with award-winning gourmet chocolate brand for Valentines Day, and Old Forester® announces the newest release in its Whiskey Row Series 1924.
Show Notes:

Woodford Reserve partners with Compartés for Valentines Day
RD1 Spirits has unveiled plans for its $4.8 million brand destination
Uber Technologies is shuttering alcohol delivery service Drizly
The States That Drink the Most Alcohol in America
Diageo and Sean ‘Diddy’ Combs have settled their legal disputes
Staghorn is opening its first distillery, Garrard County Distilling Co.
Old Forester 1924
Garrison Brothers 2024 Guadalupe
six-year-old Rabble Rouser Bottled-in-Bond Rye Whisky from Catoctin Creek
@woodfordreserve @rd1spirits @compartes @vinepair @oldforester @garrisonbros @catoctincreek
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445 - How To Deal With Distributors with John Foster of Ragged Branch Jan 18, 2024

Now that we have our own bourbon with Pursuit Spirits, we're learning first hand how distributors can make or break your brand. There's a huge learning curve to understanding the lingo and just being able to communicate on the same page. But this can be maddening if you choose the wrong distributor that doesn't give you any attention and let's your brand go stale. We invited Johnny Foster to come back on the show to give us insights on how to work best with distributors. Johnny was a guest back on Episode 227 when he was a part of Smooth Ambler but now he's at Ragged Branch and leads their sales and distribution. He gives the pros and cons of selecting large versus boutique distributors, how to spend smartly on incentives, and targeted marketing funds. Ultimately though, motivating partners comes down to building authentic relationships through regular visits and communication.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the export market.
What are you doing today at Ragged Branch?
How do you motivate distributors without losing your damn mind?
How do you tell a story and justify a higher price tag versus the big 6 staples?
What can smaller distillers do to appeal to distributors?
How do you guide people on choosing a distributor that is big or small?
How do you spend money with a distributor through incentives and programs?
What does it cost to get in-store displays?
What dollar amount per case do you put towards programming?
What makes a company look attractive for acquisition?
What are successful methods for marketing and getting product off the shelf?
Where do you put focus on chains vs independent stores?
How do you protect yourself from contracts?
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Whiskey Quickie: Heaven's Door Bootleg Volume V Bourbon Review Jan 16, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Bootleg Volume V Bourbon. This 18-year-old bourbon is 114 proof and $600 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New Documentary Called Bourbon Blaze, Rebel Bourbon Joins NASCAR, Templeton Whiskey Unveils Templeton Bourbon Jan 12, 2024

It's This Week in Bourbon for January 12th 2024. A new bourbon documentary comes out today called Bourbon Blaze, Rebel Bourbon has signed a sponsorship agreement with Richard Childress Racing, and Templeton Whiskey Unveils their Templeton Straight Bourbon.
Show Notes:

Spec's had their massive drop. So camping is alive and well.
Bourbon Blaze: The Night That Tested America’s Spirit
Banks Festival demonstrates its commitment to community impact
Artisanal Spirits Company (ASC), owner of the Scotch Malt Whisky Society (SMWS), has acquired US-based independent bottler Single Cask Nation
Middle West Spirits has completed a new world-class distillery in Columbus, Ohio
Rebel Bourbon has signed a sponsorship agreement with Richard Childress Racing
Traveller Whiskey
Templeton Straight Bourbon
@specs1962 @bourbononthebanks @singlecasknation @middlewestspirits @rebelbourbon @templetondistillery
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444 - Our Big 2024 Predictions on Bourbon Community Roundtable #89 Jan 11, 2024

This is the first roundtable of 2024 and, as usual, we want to pack it with our best 2024 predictions of the year. Some may seem obvious, some may seem way out of left field, and some are even dreary. Yet, the current landscape of bourbon has changed so we're in for another wild ride in 2024!

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about drinking too much water.
Our 2024 Predictions. Sorry, no spoilers.
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Whiskey Quickie: Little Book Chapter 7: In Retrospect Whiskey Review Jan 09, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 7: In Retrospect Whiskey. This non-age stated whiskey is 118.1 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: New Faces at Pursuit Spirits Jan 05, 2024

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We’ve talked for awhile now that as we’ve been bringing people in for tastings and experiences at the distillery, and it has been an amazing time to bring people in, that Kenny and Ryan have lead all those experiences. As fun as that is, it isn’t scalable to the business for that to always take place and we needed people to be an extension of Kenny and Ryan. People who can speak on their behalf, know the product, and can show folks a great time when they visit.

As a fan suggestion to the podcast, today we are going to meet the new additions to the crew: Joe, Sarah, and Tim. There are so many directions we went with this episode, so don’t miss a minute of it.

We hit on:

What is everyone’s back story?
How did everyone get into the industry?
What led you to bourbon specifically?
What does it look like to go through the University of Louisville’s Distilled Spirits program?
How does Joe feel about being the most advanced Cicerone in Kentucky?
Is there something about the brand, the guys, or the whiskey that surprised you about Pursuit Spirits?

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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443 - The Current State of Collecting Whiskey with Nate Gana Jan 04, 2024

There was a huge buying frenzy during the pandemic, but where is the secondary market of bourbon headed? We saw a huge boom and that bubble is starting to deflate a bit. Nata Gana originally started as a whiskey-focused Instagram account and worked directly with brands, but has since evolved into a writer covering the entire spirits industry and has also began curating his own sample packs out in the market called Bevridge. As secondary whiskey market values skyrocketed the past decade, iconic bottles like Pappy Van Winkle became difficult to obtain, yet seem poised to stall. Nate gives his opinion on the state of collecting and what allocated bottles are worth the chase and where he sees the bottom falling out.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about present day prohibition on our economy.
How did you initially monetize your Instagram account?
Are the guidelines changing for how brands have to interact with influencers?
When did the transition change from Instagram to bring a writer?
What is your philosophy on collecting and holding to sell versus flipping?
What is the current state of the secondary market and will it rebound to where it was?
Will Pappy Van Winkle sustain its current value?
What whiskey category do you think has room to grow in value?
Talk about your Bevridge sample packs.
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Whiskey Quickie: Michter's Toasted Barrel Finish Rye Whiskey (2023) Review Jan 02, 2024

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Finish Rye Whiskey. This non-age stated rye is 108.9 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Marianne Eaves Sues Castle & Key, RD1 Spirits Plans A New Location, A Look Back on 2023 Dec 29, 2023

It's This Week in Bourbon for December 29th 2023. Marianne Eaves is suing Castle & Key, RD1 Spirits in Lexington has announced plans to build a new location, and a look back on 2023.
Show Notes:

Anthony Dias Blue, founder of the San Francisco World Spirits Competition, has passed
Marianne Eaves is suing Castle & Key
Algoma Capital has closed a strategic transaction with Off Hours Bourbon
Lawrenceburg Bourbon Company joins the KDA
A new lawsuit against the federal ban on at-home distilling
Federal tobacco regulators ban Luckee Vape Daniels branded products
RD1 Spirits in Lexington has announced plans to build a new location.
Chattanooga Whiskey Experimental Single Batch Series: Batch 035: Centenary Cask
Very Olde St. Nick Winter Maple
Look back on our biggest accomplishments this year
@mariannebmd @castleandkey @drinkoffhours @lawrenceburgbourbon @rd1spirits @chattwhiskey @preservationdistillery
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442 - Basil to Booker's and Building a Global Brand with Tim Heuisler of Jim Beam Dec 28, 2023

Becoming a global brand ambassador for a major spirits company like Jim Beam involves building close relationships throughout the three-tier distribution system and constantly adapting branding and marketing as consumer tastes evolve. We invited Tim Heuiseler on the show. He's gone from the behind the bar to traveling globe as a Brand Ambassador to preach the gospel of Jim Beam's small batch portfolio. We talk about how their offerings span everything from lower-proof introductory with Basil Hayden to the powerhouse that is Booker's and how to deliver that message consistently. In addition, he takes note of competitor innovations and emerging drink trends so they can launch new marquee expressions like Hardin's Creek to stay ahead of the game.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the length of decanted whiskey.
How does one become a global brand ambassador?
How much is involved in building relationships in the three tier system?
Does the branding strategy change as consumer habits change?
At what point does a brand have enough steam and you have to pivot and focus on a certain product?
When you go international, how do you change a culture to adopt bourbon when they focus on other spirits?
Is Basil Hayden your introductory whiskey for everyone?
How do you replicate Fred and Freddie Noe into your own presentation?
What does "small batch" mean to Jim Beam?
Why get into single malt?
When is the next Booker's Rye coming?
If you see a competitor coming out with something new how do you report that back?
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Whiskey Quickie: Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye Review Dec 26, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye. This non-age stated rye is 100 proof and $75 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Almost 3 Barrels For Every Person in Kentucky, EU SuspendsTariffs on American Whiskey, New Record Set for Bourbon at Auction Dec 22, 2023

It's This Week in Bourbon for December 22nd 2023. There's almost 3 barrels for every 1 person aging in Kentucky, the EU suspends the tariffs on American whiskey, and a new record has been set for unicorn whiskeys.
Show Notes:

There's almost 3 barrels for every 1 person aging in Kentucky
Les Fugate earns Esprit de Corps Award
Jack Daniel’s Country Cocktails moves production facilities
The EU suspends the tariffs on American whiskey
The Paddock Bourbon Club opens in Lexington
A new record has been set for unicorn whiskeys
Lazy K Bar Whiskey with Cole Hauser
@kentuckybourbontrail @brownforman @jackdaniels_us @paddockbarlex @lazykbarwhiskey
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441 - Engineering a Rickhouse with Buzick Construction Dec 21, 2023

We've all been driving through bourbon country and been amazed at the rickhouses that paint the country side. But what goes into building and engineering those? Buzick Construction has a long family history in the whiskey business, with their family building multiple rickhouses for Jack Daniel's. Today, the average size of a rickhouse is 50,000 barrels, presenting engineering challenges compared to older 20,000 barrel ones in terms of weight load, airflow, and temperature control. We brought their President, Donald Blincoe, and chief engineer, Kevin Aldred, on the show to talk about what goes into building a rickhouse. We talk about different wood types, exterior materials, precise airflow design needs and humidity considerations. We also dive into the costs because a rickhouse run into the millions these days. Overall, Buzick has been the name in construction around Bardstown and has a reputation in these time-honored warehouses.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about food and whiskey pairing
Talk about the history of Buzick Construction
How many rickhouses did your great grandfather build for Jack Daniel's?
Do you have a patent on the ricking system?
What's the average size of rickhouse today?
How did the engineering change when going from 20,000 to 50,000 barrel rickhouses?
Do you have to defend your plans to local governments and municipalities?
What options do you have when building such as wood types?
What's the usual cost for building a rickhouse?
How do you design for airflow?
Do you have to go into older buildings and modernize them?
What is the preferred exterior material to use now?
Does creating a heat controlled warehouse interfere with natural flow?
Have there been any crazy requests for rickhouses like a smart rickhouse?
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Whiskey Quickie: Southern Star Paragon Single Barrel Cask Strength Wheated Bourbon Review Dec 19, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Southern Star Paragon Single Barrel Cask Strength Wheated Bourbon. This non-age stated bourbon is 113.3 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit Spirits Is Open For Public Tours, Heaven’s Door Joins the KDA, Old Forester117 Scotch Cask Finish Dec 15, 2023

It's This Week in Bourbon for December 15th 2023. Pursuit Spirits is officially open for public tours, Heaven’s Door joins the Kentucky Distillers Association and Old Forester is releasing the newest 117 series Scotch Cask Finish.
Show Notes:

TikTok Live Featuring Kevin of Bourbon Notes and Pursuit United
Give 270 launches 20/20 Unicorn
Matt Porter becomes Master Blender at Barrel King
Heaven’s Door Distillery joins KDA
Pursuit Spirits is officially open for public tours
Old Forester 117 Scotch Cask Finish
Milam and Greene White-Tailed Buck Single Barrel Bourbon
A. Smith Bowman Distillery Cask Strength Virginia Straight Bourbon Whiskey
Empirical x Doritos Nacho Cheese Spirit
@pursuitspirits @adhdwhiskey @barrelkingbourbon @heavensdoorwhiskey @oldforster @milamandgreenewhiskey @a.@smithbowman @empiricalph @doritos
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440 - Why Don't Acquired Brands Get Consumer Blowback and 2023 Predictions Review on Bourbon Community Roundtable #88 Dec 14, 2023

It's the final Bourbon Community Roundtable of the year it's number 88. In typical fashion we have two topics. First is wondering why there isn't a consumer blowback when a brand gets acquired. It happens all the time in beer when a small craft brand is gobbled up by a large corporation and there is a small piece that dies. In the second half of the show we revisit our 2023 predictions to see who got it right and who got it wrong.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the expiration date of whiskey
Why is there never consumer blowback when a bourbon brand get acquired?
Let's review our 2023 predictions
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Whiskey Quickie: Angel's Envy Cask Strength Rye Whiskey Review Dec 12, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Cask Strength Straight Rye Whiskey Finished in Sauternes and Toasted Oak Barrels. This finished rye is 114.4 proof and $270 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Maker's Mark Fills Certified Regenified Barrel, Blue Run 12 Days of Bourbon Series, Pursuit United Bourbon Batch 11CD Dec 08, 2023

It's This Week in Bourbon for December 8th 2023. Maker's Mark has filled its first Certified Regenified barrel of whisky, Blue Run is back with it's 12 Days of Bourbon series, and Pursuit United Bourbon Batch 11CD.
Show Notes:

American whiskey is staring down a 50 percent tax when sent to Europe
Maker's Mark has filled its first Certified Regenified barrel of whisky
Woodford Reserve is creating a sensorial experience at Istanbul International Airport
Rabbit Hole Distillery announced the release of Amburana
Chattanooga Whiskey is INTRODUCING: THE VAULT SERIES
Pursuit United Bourbon Batch 11CD
Milam & Greene Whiskey releases The Castle Hill Batch Three
Wheel Horse Cigar Blend Bourbon
Two limited distillery-only offerings of Very Olde St. Nick whiskeys
Samuel Maverick Straight Triticale Whiskey Bottled-In-Bond
Puncher’s Chance THE UNIFIED BELT
Wilderness Trail Distillery’s 10th Anniversary limited-edition 10-Year-Old Wheated Bourbon
Blue Run is back with it's 12 Days of Bourbon series
Rebel Small Batch Reserve Kentucky Straight Bourbon Whiskey
Three Chord Bourbon Backstage Series
@makersmark @woodfordreserve @rabbithole @chattwhiskey @milamandgreenewhiskey @wheelhorsewhiskey @veryoldestnick @maverickdistilling @wildernesstrail @bluerunspirits @rebelbourbon @threechordbourbon
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439 - Celebrating 10 Years of Barrell Craft Spirits with Joe Beatrice and Tripp Stimson Dec 07, 2023

Seagrass, Dovetail, Vantage, these are all names that we immediately associate to Barrell Bourbon. I'm excited to bring back two guests on the show, Joe Beatrice and Tripp Stimson, to talk about hitting their 10 year anniversary. Joe and Tripp reflect on their early vision for the company and how it's evolved from figuring out budgets and spending, learning from early batches, and how their decision to not follow the bourbon playbook of building a brand has been a success for them. We talk about expanding their facilities with a new rickhouse, reading consumer habits and trends, where the company will be next, and even Amburana. It's a fascinating look at the past decade and future vision of this fast-growing brand.
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the difference between sourcing and contract distilling?
10 years ago, what was your vision for the company and how has that changed?
What was your budget and figuring out where to spend the money?
What the early feedback with those initial pitches and sourcing?
Has the consumer switched from chasing states to chasing flavor?
Did anyone tell you that going with cask strength was a bad idea?
What have you learned from Batch 001 and do you feel the product has gotten better over time?
How do you look at consumer habits and plan accordingly?
Why did you come up with the derived mash bill?
What is it about Amburana that you like or that can benefit in your blends?
What are your new facilities like?
Talk about the Yellowstone rickhouse you purchased?
What does the next 10 years look like for you all?
Do you feel like like your model is a hard target for an acquisition?
@barrellbourbon
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Whiskey Quickie: Bardstown Bourbon Company Discovery Series #11 Bourbon Review Dec 05, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Discovery Series #11. This blend of 6, 10 and 13 year old bourbon is 118.1 proof and $140 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Potential Bourbon Complex Hits The Market, Frazier History Museum Exhibits Spirited Design, Fall 2023 Edition of Old Fitzgerald Dec 01, 2023

It's This Week in Bourbon for December 1st 2023. Potential site for ‘bourbon complex’ hits the market in Shively, the Frazier History Museum is opening a special holiday exhibition Spirited Design featuring Old Forester’s Mid-Century Decanters, and Heaven Hill Distillery announced the release of the Fall 2023 edition of Old Fitzgerald.
Show Notes:

Owensboro 21 pallets of bourbon that were reported missing have been located
Potential site for ‘bourbon complex’ hits the market in Shively
The Frazier History Museum is opening a special holiday exhibition called Spirited Design: Old Forester’s Mid-Century Decanters
Buzzard’s Roost Repeal Day Event
Four Roses bourbon has launched its first-ever consumer advertising campaign
The Pennsylvania Liquor Control Board warns about fakes
Commissioners of the Oregon Liquor and Cannabis Commission reviewed changes to the agency's Chance to Purchase program
Heaven Hill Brands announces two company facilities received the EPA’s first-ever ENERGY STAR certification
The Kentucky Bourbon Trail received a Gold Traverse for its "Book Now, Bourbon Later" digital marketing campaign
Old Forester is releasing the rarest bottle it has ever produced – a decanter to honor the brand’s 150th anniversary
Castle & Key Distillery and Kentucky Black Bourbon Guild (KBBG release of The Untold Story of Kentucky Whiskey, Chapter 3
Broken Barrel Whiskey Co. has introduced Honey Smoke Reserva
Jack Harlow joined forces with Knob Creek
Jack Daniel Distillery introduces Distillery Series Selection #12, a Straight Tennessee Whiskey Finished in Oloroso Sherry Casks
Fall 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 8 years old
@frazierhistorymuseum @oldforester @buzzardsroostwhiskey @heavenhillbrands @heavenhilldistillery @kentuckybourbontrail @castleandkey @_kbbg_ @brokenbarrelwhiskey @jackharlow @knobcreek @jackdaniels_us
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438 - What is Over, Under, and Properly Rated? Nov 30, 2023

We rate bourbons all the time. But we've never really rated things that surround the product and the bourbon culture. In this episode, Ryan, Fred, and myself look at a bunch of subjects and ask whether it's under rated, over rated, or properly rated. From single barrel picks to bourbon-themed weddings, there's a lot to cover. We'll break down whether booker's boxes and wax dipping are gimmicks or genuinely enhance the experience. And what about all those whiskey influencers on YouTube, Instagram and Tiktok - are they spreading valuable knowledge or just hype? We'll also discuss whether tasting notes and bottled-in-bond really mean anything and if the Fred Minnick effect is real.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about taters and hype around allocated products.
Under rated? Over Rated? Or Properly Rated?
Single Barrel picks
A single barrel bottle from a brand
Spirit awards
Booker's boxes
Wax
Whiskey YouTube'rs
Instagram and TikTok
Bourbon tattoos
Distillery weddings
Bourbon barrel furniture
Cooking with bourbon
bottled in bond
Tasting notes
The Fred Minnick Effect
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Whiskey Quickie: King of Kentucky 2023 Bourbon Review Nov 28, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky. This 16 year old bourbon is 125.8 proof and $300 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The Good & Gather of the Bourbon Trail Nov 24, 2023

Subscribe to Behind The Pursuit: From Bourbon to Brand

We’ve been up and running at the distillery for several weeks now. We’ve processed barrels, worked on blends, we’ve had friends and family and Patreon members in to help us iron out the experience that will soon be open to the public. While we recently had Kenny talk with us about the process to getting the distillery open, now we want to talk the fun part: what we have to show everyone.

Join us today as we talk with the guys about what to expect from the soon-to-open bottle your own experience here at Pursuit HQ.

We hit on:

Will the experience always be led by Kenny and/or Ryan?
Will it be a walk up location, or reservation only?
What are you wanting guests to be able to experience here that may be unlike other distillery experiences?
How has the experience been shaped with early practice? What have you learned in those first pilot tours?
What has been the most common feedback you’ve received so far?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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437 - How To Build A Non-Legacy Brand with Johnathan Crocker of Frank August Nov 23, 2023

Let's say you want to start a new bourbon brand but you don't have generations of family heritage or an existing legacy to promote. So how do you get consumers to try something new instead of reverting to something like putting horses or barns on the labels? Branding today seems to require more storytelling than focusing just on the whiskey. One modern brand trying to break that mold is Frank August. I invited their CEO and Co-Founder, Johnathan Crocker on the show to talk about navigating this challenge and how they are reinventing branding in a crowded bourbon market without relying on a legacy. They're focused on creating an authentic modern brand that resonates with consumers. It's an interesting case study on building a bourbon brand from scratch in today's industry.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about will the bourbon boom ever end?
How did you get tied into whiskey and with Drew at Willett?
Why create a new bourbon brand during COVID?
How do you see yourself and brand fitting into this industry?
What does the name Frank August mean?
At what point does it feel like overthinking vs simple strategy?
Would a consumer just like to buy a bottle with a horse on it instead of new labels?
Does a brand have to speak directly to a specific demographic or can brands adapt?
Historical brands like Old Forester and Heaven Hill sourced their whiskey at first so how did they adapt?
Can you change the mindset of a whiskey drinker away from the staples like a horse or a barn?
Do you have to talk about the story instead of the whiskey?
Are any legacy brands that have successfully pivoted to tell a new story?
@thefrankaugust
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Whiskey Quickie: 2023 Buffalo Trace Antique Collection (BTAC) Review Nov 21, 2023

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2023 Buffalo Trace Antique Collection. The collection includes: Sazerac Rye 18 Year, Thomas H. Handy, Eagle Rare 17 Year, William Larue Weller, and George T. Stagg. Each bottle has a suggested retail price of $125. What's our favorite this year? Watch to find out. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bourbon Stolen From Glenmore Distillery, Gem of Kentucky, Michter’s Drops a 25 Year Old Bourbon Nov 17, 2023

It's This Week in Bourbon for November 17th 2023. There was an attempt to reroute 21 pallets of bourbon from the Glenmore Distillery, Dixon Dedman releases Gem of Kentucky, and Michter’s is dropping a 25 Year Old Kentucky Straight Bourbon.
Show Notes:

Allied Market Research new report on bourbon growth
Owensboro Police Department says there was an attempt to reroute 21 pallets of bourbon from the Glenmore Distillery
10th Anniversary of the Evan Williams Bourbon Experience
J. Mattingly 1845 Distillery opened its distillery in Frankfort
Lost Lantern opens a tasting room
15 recipients of the American-Made Heroes Foundation Fund grants
Conecuh Ridge Distillery is planning for a May 2024 opening
KY state lawmakers being pushed for self-distribution
Dread River Distilling Co. is releasing Master Series Batch 2
Dixon Dedman proudly presents Gem of Kentucky
291 Colorado Whiskey’s three new limited releases
Westward Whiskey Milestone
Great Lakes Distillery will be releasing its Still & Oak Black Friday Bourbon
Frey Ranch American Single Malt Smoked Whiskey
HIRSCH Selected Whiskeys debuts the third edition of The Single Barrel and the second edition of The Single Barrel Double Oak
Dickel Bourbon Aged 18 Years
Michter’s 25 Year Old Kentucky Straight Bourbon
@alliedmarketresearch @evanwilliamsbourbon @jmattingly1845 @lostlantern @westwardwhiskey @greatlakesdistillery @freyranch @michterswhiskey @lostlanternwhiskey @clydemayswhiskey @2xowhiskey @dixon_dedman
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436 - Is Big Bourbon Just Better? on Bourbon Community Roundtable #87 Nov 16, 2023

It's Bourbon Community Roundtable #87 and this one dives into a single topic that has perplexed me over the past few months. It seems that there are only a handful of brands people talk about yet there are over 2000 distilleries across the US. I would like to think the stigma of craft is changing but my newsfeed is always talking about the same select few. What makes us always gravitate to the big 6 or perhaps we should refer to as the big 7 now? Is it accessibility because it's on the shelf or could be on your shelf pending allocation? Is it marketing and the big brands can throw their weight around at the distributor level? Or is Big Bourbon just better than craft?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about mocktails
Is big bourbon just better than everything else?
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Whiskey Quickie: Still Austin Red Corn Bourbon Whiskey Review Nov 14, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin Red Corn Bourbon Whiskey. This 4 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Pursuit United Private Select Nov 10, 2023

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Pursuit United Private Selection is here. We previously talked with Kenny about turning the warehouse into a functioning distillery, but now that we’re up and running it is time to get liquid to lips. On today’s episode both Kenny and Ryan are on discussing what the PUPS program looks like for stores and groups as well as in-person experiences and what you may expect.

We hit on:

What was the genesis in how you started thinking about a private selection process?
With your model of sourcing for Pursuit United with the different states and mash bills, how did that fold into the PUPS concept?
We initially talked about doing a micro batch program for barrel selection, what were some of the flaws in this system which made you pivot to something different?
Will there be offerings for both full barrel selection as well as a bottle-your-own experience?
After your first in-person selection/tasting, did you identify things that you know you’ll need to change or do differently in the future?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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435 - Sourcing Exotic Barrels with Jessica Ann of H&A Barrel Management Nov 09, 2023

The trend of cask finished whiskey is here to stay. It's run rampant over the past few years to the point that every single company has one. But how are barrels sourced? How many times can a barrel be used before it longer gives off those different flavors? To answer these questions and a lot more, I've invited Jessica Ann from H&A Barrel Management on the show. We've had the pleasure of knowing Jessica for many years. She recently got herself into the market of brokering barrels for different cask finishes. Jessica gives us the low-down on wine and exotic oak finishes and how difficult they can be to attain. There's a lot to break down such as types of oak, toast level, and if cooperage reputation has any prestige. With the wide variety available, we're going to see even more trends hit the market soon.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks if Pappy is a NDP.
How did you and Fred connect?
How many times can a barrel be used for wine aging?
Why is French Oak the preferred type for wine?
If I need barrels, what do you have readily available?
What does STR mean?
How are different barrels valued?
How many times can those barrels be re-used?
In the used barrel market are there cooperages that have more prestige?
What are some of the newest barrels people want that aren't common?
Do customer's ever request different toast and char levels?
How do you properly read a wine barrel?
Talk about your barrel leasing program.
How do you find out about the various oak species available?
@bourboninsider
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Whiskey Quickie: Dragon's Milk Origin Bourbon Review Nov 07, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Dragon's Milk Origin Bourbon. This 5 year old bourbon is 95 proof and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New Distillery Will Age Barrels in Coal Mines, Rabbit Hole Releases Seasong, Buffalo Trace Distillery Releases Eagle Rare 25 Nov 03, 2023

It's This Week in Bourbon for November 11th 2023. A new distillery is coming that is aging barrels in coal mines, Rabbit Hole Distillery announced the release of Seasong, and Buffalo Trace Distillery today announces the release of Eagle Rare 25.
Show Notes:

A new distillery is coming that is aging barrels in coal mines
Rabbit Hole Distillery announced the release of Seasong
Hard Truth Distilling Co. announced the release of Barrel Finished Reserve
Wild Turkey has released a new whiskey that combines three generations of Bourbon making. The launch of Generations
Proof & Wood Ventures has launched The Cabinet
Buffalo Trace Distillery today announces the release of Eagle Rare 25
@rabbithole @hardtruthspirits @wildturkey @proofandwood @buffalotrace @buffalotracedistillery @brotherswrightdistillingco
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434 - Creating Legal and Sustainable Bourbon Charity Raffles with Give270 Nov 02, 2023

Bourbon and charity go hand-in-hand. There has been millions of dollars raised thanks to donations and the willingness of others to purchase for a good cause. However, doing it legally is not an easy task. I invited Eric Clements and Kenny Rambo of Give 270 on the show to talk about being legit. They started Give270 by raffling rare bourbons in Elizabethtown, Kentucky to raise money for local charities. Their mission is to make participation affordable and fun through bourbon raffles. This model has proven successful, but required getting licensed for charitable gaming. The founders discuss how they transitioned from a 501C3 nonprofit to operating legally, as well as how they source rare bourbons, select beneficiary charities, do real paper raffles, and handle taxes. While rewarding, they note challenges in navigating regulations and finding inventory amidst secondary market demand.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about single barrels not being regulated.
Why did you all want to start doing alcohol reform in Elizabethtown, KY?
What was the mission behind Give270?
Do you feel the success of raffles are because of the secondary market?
How did you move from a 501C3 to getting a charitable gaming license?
Does the pool get bigger by having a raffle versus an auction?
Do you really cut up names on a piece of paper and put them in a tumbler?
Has there ever been a situation where you are underwater on a raffle?
How do you discover and choose the charities you work with?
What are the biggest challenges of trying to do all this the legal way?
Are people letting you buy from their private collections?
What sort of taxes are involved?
Is there anything about the current system you would change?
@give270
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Whiskey Quickie: Thirteenth Colony Southern Bourbon Review Oct 31, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Thirteenth Colony Southern Bourbon. This 4-6 year old bourbon is 95 proof and $45 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bardstown Bourbon's New Spot In Louisville, Frank August Has Two New Releases, Knob Creek Releases A Skillet Collaboration Oct 27, 2023

It's This Week in Bourbon for October 27th 2023. Bardstown Bourbon Company’s new tasting experience is now open in Louisville, Frank August has two new releases, and Knob Creek releases a skillet collaboration
Show Notes:

The Federal Trade Commission brings Total Wine & More into the Southern Glazer’s Wine & Spirits investigation
Ky ABC threatens Doc Crow’s Southern Smokehouse & Raw Bar
Bardstown Bourbon Company’s new tasting experience is now open in Louisville
2023 DtC Report shows more people want craft spirits shipped
Flag Hill Distillery Releases New Hampshire’s First 10-Year-Old Bourbon
Frank August has two new releases
Michael Buble announces the launch of Fraser & Thompson
Knob Creek partners with Smithey Ironware
The Hardin’s Creek Kentucky Series
@@totalwine @@doccrows @@bardstownbourbonco @@flag_hill @@fraserandthompson @@knobcreek @@thefrankaugust
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433 - Lessons in Building an E-Commerce Bourbon Business with Blake Riber of Seelbach's Oct 26, 2023

Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) asks if barrel proof will last in the bottle over time
Are you going to give us an updated shirtless picture we can use on our website?
What opportunity presented itself to go from a blogger to a whiskey e-commerce business?
What was some of those early hurdle of getting people to order online?
How are you finding new customers?
What legal hurdles have been the toughest to overcome?
Can you share what your warehousing situation was like versus today?
Is it gratifying to look back and think about what's like to help kickstart some brand's success?
How do you figure out inventory management and the challenges of doing this on e-commerce versus brick and morter?
Were you searching for brands or are brands coming to you now to have that online retail presence?
How are you trying to connect the brands and the consumers?
How are you building customer loyalty?
Can you share your initial investment to get your licenses and first POs to get your first sales?
Are you see a trade down with de-premiumization and how consumers are shifting?
What does growth look like now?
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Whiskey Quickie: Rare Hare Lucky Bastard Whiskey Review Oct 24, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare Lucky Bastard Whiskey. This 30 year old Canadian whiskey is 89 proof and $600 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: The Whiskey House Announces Its Opening Date, American Whiskey Exports Could Face a 50% Tariff, King of Kentucky Returns With a 16YR Release Oct 20, 2023

It's This Week in Bourbon for October 20th 2023. The Whiskey House announces its operation date, American Whiskey exports could face a 50% tariff soon, and King of Kentucky is returning this year with the release of its sixth edition.
Show Notes:

The Whiskey House announces its operation date
The 10 most-consumed alcoholic drinks in the world
Burglars used tractor trailers to steal more than $1.6 million worth of alcohol from Republic National Distributing Company
BAXUS has announced the launch of its whiskey and wines marketplace
It's Bourbon Night announces the first ever BIG Bourbon Night
American Whiskey Exports Could face a 50% tariff soon
Pinhook Artist Series No. 3 Double Blended Bourbon
Laws Whiskey House Special Finish Series release: Honey Cask Finished Bourbon
Barrell Foundation Bourbon
Booker’s Batch 2023-03 Mighty Fine Batch
New Riff dual release of two 8-year-old whiskeys
Woodford Reserve 2023 Master’s Collection release - Sonoma Triple Finish
King of Kentucky is returning this year with the release of its sixth edition
@rndcusa @baxus.@co @itsbourbonnight @pinhook_bourbon @lawswhiskey @barrellbourbon @newriff @woodfordreserve
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432 - Is the Daily Drinker Dead? on Bourbon Community Roundtable #86 Oct 19, 2023

Is the daily drinker dead? I take this roundtable into the direction of deep thoughts once again. At some point in our bourbon journey, someone has asked you "what's your go to?" and maybe you had an answer, but today you may be uncertain about it. I ask everyone on the roundtable if we're living in the golden age of american whiskey and if they feel there's too many options on the shelf to be living in the bubble of only a few bottles.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about bourbon legislation.
Is the daily drinker dead?
Are we living in the golden age of American Whiskey?
How do you break away from the daily drinker?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr
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Whiskey Quickie: Elijah Craig Ryder Cup Toasted Barrel Bourbon Review Oct 17, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Ryder Cup Toasted Barrel Bourbon. This non-age state bourbon is 94 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: The Buffalo Trace Antique Collection Details, New World Record Set for Most Bourbon Bottles, Spend The Night in a Bourbon Barrel Oct 13, 2023

It's This Week in Bourbon for October 13th 2023. The Buffalo Trace Antique Collection details have been announced, a new world record has been set for the most bourbon bottles at a bar , and you can spend the night in a bourbon barrel
Show Notes:

Warehouse H: The Story of Blanton’s Bourbon
Prohibition Bourbon Bar at Newberry Bros. Coffee in Newport, Kentucky has set the world record
Uncle Nearest will launch a Cognac brand
Diageo countersued Sean Combs in New York state
Whiskey Riot expands 2024 tour
Devils River Whiskey partners with Dave Bautista
Catoctin Creek Distilling Company reacquires its interest from Constellation Brands
Bourbon Barrel Retreats in Lawrenceburg
WIDOW JANE’S THE VAULTS 2023
WOODFORD RESERVE 2023 HOLIDAY BOTTLE
Philadelphia Eagles launch Bird Gang Spirits
Heaven’s Door Spirits launches “Homesick Blues” Minnesota Wheated Bourbon
Never Say Die Rye Whiskey
Nelson Brothers Rye Whiskey
WhistlePig 12 Rye Whiskey
Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves.
A Midwinter Night’s Dram Act 11
Milam & Greene Whiskey Free-Tailed Bat Single Barrel Bourbon
Blue Run 8-Year-Old Single Barrel
The Buffalo Trace Antique Collection
@warehousehinfo @newbery_prohibition @unclenearest @diageo @whiskeyriotfestival @devilsrwhiskey @davebautista @catoctincreeks @bourbonbarrelretreats @widowjane @woodfordreserve @heavensdoor @whistlepigwhiskey @yellowstonebourbon @drinkhighwest @milamandgreenewhiskey @bluerunspirits @buffalotrace
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431 - Grain and Grit with Jay Erisman of New Riff Oct 12, 2023

New Riff has been a brand that many whiskey enthusiasts have followed for many years. I was excited to have Jay Erisman on the show, once again, to talk about his vision for New Riff. Jay came into the industry with no production experience but learned the ropes quickly. Under the guise of Ken Lewis, New Riff put a focus on unique grain experimentation over finishes. Over time, that itch for curiosity has built famous releases based on heirloom grains and a brand new vision for single malt. Through collaborations with farmers and consumers, New Riff has charted its own adventure in the spirits world

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about nosing high proof spirits.
Can you tell everyone again about how you got started at The Party Source and New Riff?
Do you remember doing private Van Winkle picks?
How did Ken Lewis impact today's retail of beverage alcohol?
How did you get smart real quick on running a distillery with no background?
What brands inspired you to figure out what your whiskey was going to be?
Did you make a bet on grain experimentation vs finishes?
Have your batches been all luck or have there been some duds?
Does New Riff have a higher educated consumer fanbase?
Did you all try to embrace the single barrel fad?
What's the thought process behind the single malt project?
Did you learn anything from the Kentucky regimine of heirloom varieties?
@newriff
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Whiskey Quickie: Very Olde St. Nick Immaculata Ancient Cask Bourbon Review Oct 10, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Very Olde St. Nick Immaculata. This non-age state bourbon is 118.1 proof and $260 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Non-Distilling Producers Vs Contract Distilling Oct 06, 2023

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There can be a lot of confusion when it comes to the term 'NDP' or Non-Distilling Producer and a producer who makes contract distilling purchases. Both are, in essence, buying whiskey instead of making whiskey, but what other factors are at play to separate these two?

We hit on:

What does the sourced market inventory pool generally look like?
What is the largest hurdle for brands at the mercy of the sourced market?
What does it look like for a brand to use either model long-term?
What has it looked like for brands that have started in the sourced market and pivoted to their own distilling or contract distilling?
For someone who does rely on contract distillation, are there concerns with expansions, buyouts, brands going in different directions etc. from those who are producing whiskey for them and those implications to your brand?
How do you differentiate your brand from others when so many have access to, essentially, the same base product?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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430 - Has the Bourbon Glut Arrived? with Jeremy Dever Oct 05, 2023

At this point, if you've been listening to the show then you know there is a whole world of investor barrels and there is plenty of talk about a bourbon bubble burst and market saturation. For that reason, I've invited Jeremy Dever on the show. I've known Jeremy for a few years and he's a wealth of knowledge and has a pulse on the market. He got his start working with Steve Thompson at Kentucky Artisan Distillery and transitioned to brokering barrels for investors without brands. We discuss barrel values, overproduction issues, and if now is a good time to launch a new brand or if it's too late. It's a reality check for many people because the modern day bourbon glut may have arrived.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about leading a quick bourbon tasting.
How did you meet Steve Thompson and get into the spirits business?
What was your role at Kentucky Artisan Distillery?
At what point did you get into the barrel brokering market?
What do investors with barrels do when they don't have brands?
What is the benchmark for barrels when figuring out the value?
Should investors think about acquiring brands to sell the barrels?
Now are investor barrels being held on to wait for higher ages?
What are we going to do with overproduction and all the stillage?
Is the best time or the worst time to start a bourbon brand?
When will see the open barrel market start to level out?
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Whiskey Quickie: Old Forester 2023 Birthday Bourbon Review Oct 03, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 2023 Birthday Bourbon. This 12 year old bourbon is 96 proof and $170 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Buffalo Trace's Prohibition Collection, Wyoming Whiskey Has Two New Releases, Chattanooga Releases Another Bottled in Bond Sep 29, 2023

It's This Week in Bourbon for September 29th 2023. Buffalo Trace unveils the Prohibition Collection, Wyoming Whiskey has two new releases, and Chattanooga Whiskey releases their Bottled in Bond Vintage Series Fall 2019
Show Notes:

River Roots Barrel Company opens for business
Avalon Spirits has acquired Whiskey Row Bourbon
Are you passionate about distillation and looking for a new role? Check out the ADI Job Board
Buffalo Trace unveiled the Prohibition Collection
Wyoming Whiskey has two new releases
FEW Spirits and Alice In Chains announce All Secrets Known Bourbon
RY3 Cask Strength Cigar Series
Still Austin Whiskey Co. Bottled in Bond spirit: High Rye Bourbon
TINCUP Fourteener Bourbon Whiskey
Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2019
@riverrootsbarrelco @buffalotracedistillery @wyomingwhiskey @fewspirits @stillatx @tincupwhiskey @chattwhiskey
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429 - Demystifying Labels and Standing Out in a Crowded Market with Kris Hart Sep 28, 2023

The bourbon boom has sparked intense interest in America's native spirit, but has also raised complex questions for longtime aficionados and novices alike. With so many new releases and labeling tactics, it can be difficult to discern what defines a quality bourbon. Producers walk a fine line between innovation and tradition, while consumers struggle to separate marketing hype from honest craftsmanship. To help me dive into a bunch of topics I've invited Kris Hart to be on the show. He's the co-creator of The Prideful Goat, an organizer for the Houston Whiskey Social, a contributing member of the Houston Bourbon Society and former guest on the show. We talk about balancing innovation with integrity because that are signs of disenchanting consumers in an increasingly crowded market. We touch on more fun TTB loopholes that I'm sure you will find interesting as well.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about getting the first sample to review.
Have you memorized the entire TTB manual?
How do you promote education without coming off critical?
Do you feel like today's new whiskey connoisseur doesn't know what good bourbon tastes like?
Why doesn't Four Roses do more special releases?
What happens to experiments that don't make it to market?
Is it possible to turn aged whiskey into bourbon?
How do we keep companies honest with the labels they are filing to match the whiskey?
How far have the rules been bent on bourbon?
Do you feel as a producer that you have to put names to your releases for differentiation?
Is adding coloring in scotch pretty common?
What's on the horizon for the prideful goat?
Have we seen more consumer burnout?
@whiskypete
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Whiskey Quickie: Four Roses 135th Anniversary Limited Edition Small Batch Bourbon Review Sep 26, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 135th Anniversary Limited Edition Small Batch. This blend of 12-25 year old bourbon is 108 proof and $200 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Rare Character Finds Itself In A Legal Battle, Buffalo Trace Opens AnExperience in London, Russell's Reserve Single Rickhouse Camp Nelson F Sep 22, 2023

It's This Week in Bourbon for September 22nd 2023. Rare Character Finds Itself In A Legal Battle, Buffalo Trace Opens A New Visitor Experience in London, and Russell's Reserve introduces Single Rickhouse Camp Nelson F.
Show Notes:

Rare Character Finds Itself In A Legal Battle
Tennessee Whiskey Trail is a top tourism destination
Illva Saronno Holding has purchased a majority of Sagamore Spirit
Chris Stapleton and Buffalo Traces will release Traveller Whiskey
Buffalo Trace Distillery announces the forthcoming opening of Buffalo Trace Distillery London
Medicinal Whiskey Charity is auctioning off a Willett barrel.
Lexington is an Official Gateway sponsor to the Kentucky Bourbon Trail
Rebel Bourbon finished in Cabernet Sauvignon barrels
Russell's Reserve Single Rickhouse Camp Nelson F
Four Gate Whiskey Company and Kelvin Cooperage 60th anniversary
BLACKENED x Rabbit Hole
Remus Gatsby Reserve 2023 Edition
Basil Hayden Malted Rye
@rarecharacterwhiskey @fortunabourbon @sagamorespirit @illvasaronno_holding @chrisstapleton @buffalotracedistillery @rebelbourbon @russellsreservebourbon @fourgatewhiskey @kelvin_cooperage @blackenedamericanwhiskey @rabbithole @kzrabbithole @whiskeyrob @remusbourbon @basilhayden
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428 - When Is It Too Much of One Bottle? on Bourbon Community Roundtable #85 Sep 21, 2023

This is another installment of bourbon community roundtable but digging deep into the psychology realm. I posed this question a few weeks ago to our Patreon community to get some initial feedback and I asked them, when is it enough? Not enough of buying bourbon, I'm completely cool with that. But at what point do you have enough of the same thing? It's pretty common to see people talking about and chasing the same bottles. Every day there is a load of comments on every picture of Blanton's or there's a line outside of a store with people waiting for Eagle Rare or Weller. And now we're getting to the point where I'm seeing pictures with nothing except one type of bottle lined up 10 deep on the shelf of the same thing. So if you see an Eagle Rare and you grab it, and you have had it plenty of times, why do you continue to pull it off the shelf instead of thinking "maybe I should put my resources into something different?". When is it enough? Are you looking for value? Are you looking for status? Are you afraid of change? I want to go deep once again to understand more of the bourbon buyer mentality.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about ex-bourbon barrels.
When is it enough of the same bottle?
Why have 10 of the same thing?
Is it all for status?
Has your taste changed?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr
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Whiskey Quickie: Parker’s Heritage Collection 17th Edition (2023) Review Sep 19, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review the 2023 Parker’s Heritage Collection. This 10 year old cask strength rye whiskey is 128.8 proof and $185 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Owl Gets a New Master Blender, Pursuit United Private Select Program, And More Bourbon Releases Than You Can Handle Sep 15, 2023

It's This Week in Bourbon for September 15th 2023. Kentucky Owl gets a new Master Blender, Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program, and more bourbon releases than you can handle.
Show Notes:

Southern Distilling Company partnership agreement with the Carolina Panthers
The Supreme Court of New York has denied Diageo’s motion to dismiss the lawsuit by Sean ‘Diddy’ Combs
Maureen Robinson has taken over blending duties from John Rhea for Kentucky Owl
The Speed Art Museum unveiled a stunning lineup for its Art of Bourbon
Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program
Jack Daniel’s Bonded Rye Whiskey
Buzzard’s Roost 6 - Year Old Single Barrel Cask Strength Bourbon
Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey
Copper & Kings Kentucky Straight Bourbon Whiskey
Lost Lantern Fall 2023 Single Cask Collection
2XO American Oak and The Tribute Blend
Joe Montana announced a new partnership with The Gold Bar Spirits Company
Chattanooga Whiskey Experimental Single Batch Series: Batch 033: Triple Peat
Hardin’s Creek Boston
Blue Run Spirits Reflection II
Barrell Bourbon Cask Finish Series
Barrell Craft Spirits' 10th Anniversary Bourbon
Bardstown Bourbon Company Collaborative Series finished in Goose Island Bourbon County Brand Stout barrels
@southerndistilling @kentuckyowl @speedartmuseum @pursuitspirits @jackdaniels_us @buzzardsroostwhiskey @bladeandbowwhiskey @copperandkings @lostlanternwhiskey @2xowhiskey @joemontana @goldbarwhiskey @chattwhiskey @bluerunspirits @barrellbourbon @bardstownbourbonco @gooseisland
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427 - The Lifecycle of Bourbon Trends Sep 14, 2023

The bourbon landscape has evolved dramatically over the past century, shaped by changing tastes, technologies, and regulations. In the 1970s and 80s, barrel proof options were limited due to higher taxes on high-proof spirits. Bourbon trends have ebbed and flowed, with favorites like maple finishes and honey cask maturation rising and falling in popularity. As innovation marches on, questions remain about what's next. Ryan, Fred, and myself discuss the nuanced offerings like cigar blends and amburana barrel-aged bourbons and if they will be fleeting fads or establish themselves as mainstays and if rye whiskeys and light whiskies already peaked in popularity. While some trends fade fast, broader consumer excitement for bourbons finished in unique barrels suggests the underlying whiskey geek curiosity for new flavors won't disappear anytime soon. However, core classic bourbon may regain flourish with consumers. With so many aging experiments underway, it's impossible to predict exactly how tastes will evolve. But one thing is clear - the bourbon landscape will continue its dynamic change.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the same bottle of bourbon tasting different.
Why wasn't there barrel proof options in the 70's and 80s?
Was bourbon taxed differently in the past?
Were there bourbon trends back in the 40s and 50s?
What does the lifecycle look like for finished whiskeys?
Will the honey cask finish trend continue?
Will whiskey geeks go back to drinking normal bourbon or is the everyday bourbon dead?
When do trends become mainstays?
What will happen to cigar blends?
Will Amburana barrels experience a quick death?
Will maple finish continue to be used?
Will American Single Malt have a long life?
Have we seen the end of light whiskey?
Has rye whiskey peaked?
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Whiskey Quickie: Wilderness Trail 8 Year Wheated Bourbon Review Sep 12, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Wilderness Trail 8 Year Wheated Bourbon. This 8 year old finished bourbon is 100 proof and $89 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: $1M Bourbon Bottle Goes Up for Auction, Lawrenceburg Bourbon Announces New Distillery, Pursuit Spirits Unleashes Batch 8CD Sep 08, 2023

It's This Week in Bourbon for September 8th 2023. A $1M bottle of bourbon goes up for auction, Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery, and Pursuit Spirits unleashes batch 8CD.
Show Notes:

Wenzel Whiskey joins the The Kentucky Distillers’ Association
A $1M bottle of bourbon goes up for auction from Frigg N’ Digg N’ Antiques in Bowling Green
Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery project
Holy City Brewing and Lewis Barbecue are partnering up to host the first annual MashFest
Exposing counterfeit techniques using Top Swaps
Filmland Spirits announces Town at the End of Tomorrow and Ryes of the Robots Extended Cut
Barrell Craft Spirits launches a gift box containing 100ml samples of its core Barrell products
Pursuit Spirits releases batch 8CD
@wenzel_whiskey @lawrenceburgbourbon @holycitybrewing @filmlandspirits @barrellbourbon @pursuitspirits
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426 - Insider Tips on Throwing a Bourbon Festival with Bourbon on the Banks and St. Louis Bourbon Festival Sep 07, 2023

At some point you will find yourself going to a bourbon festival. And rightly you should. It's where people like us gather to try new things and meet a like-minded community. On today's show, I've invited Diane Strong of Bourbon on the Banks and Drew Chostner of the St. Louis Bourbon Festival to come on the show to talk about throwing a bourbon festival that isn't always the same. The goal is to make this a truly engaging event for bourbon lovers by bringing together an exciting mix of upstart distilleries and big brands for tastings. We talk about including educational seminars and the overall format. But then we dive into the nitty gritty of things like city permitting, access to water, and how to calculate ticket prices for attendees.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about operations after a master distiller leaves.
What was your bourbon journey like?
Was the reason for the festival to cash flow other projects?
What are you trying to do to make your festival different than anything else?
What types or permits do you need?
Has the ABC ever showed up to one of your events?
What approach do you take to get brands to sponsor the festival?
Do you see attendees start venturing toward the startups vs the traditional distilleries?
How do you make sure the distilleries are engaged with attendees?
How do you promote responsibility?
Why would you want to include educational seminars?
How do you determine ticket prices for attendees?
@stlbourbonsociety @bourbononthebanks
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Whiskey Quickie: Traverse City Port Barrel Finish Bourbon Review Sep 05, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Traverse City Port Barrel Finish Bourbon. This 5 year old finished bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Two Groups Create The Blending House, Four Roses, Old Forester, Parker's and More, Food and Booze Collabs Sep 01, 2023

It's This Week in Bourbon for September 1st 2023. The Koetter Group and The Spirits Group announce The Blending House, we have all the announcements for Four Roses, Old Forester, Parker's Heritage and more, and even a few food collabs that will have you shaking your head.
Show Notes:

The Koetter Group and The Spirits Group collaborate on The Blending House
Algoma Capital launches $100M credit fund for the bourbon business
B.H. James Distillers joins the Kentucky Distillers’ Association
Survey released about harassment with women in whisky
Shaun White and High West collaborate
Budget airlines serving top shelf whiskey
Old Forester’s Birthday Bourbon
Rossville Union Bottled in Bond Straight Rye Whiskey
Michter’s Distillery will be releasing its US*1 Toasted Barrel Finish Rye
Westward x Ken's Artisan Sourdough Whiskey - 2023 Vintage Blend
Blue Run Spirits announced Trifecta
Little Book Chapter 7: "In Retrospect."
Wilderness Trail is releasing an 8YR wheated bourbon
Four Roses Bourbon announces it will launch its 135th Anniversary Limited Edition Small Batch
Good Girls star Matthew Lillard and more launch Find Familiar Spirits
Old Dominick will be releasing a series of Small Batch Bourbons
Remus Repeal Reserve Series VII Straight Bourbon Whiskey
Parker’s Heritage Collection
Eggo Waffles and Sugarlands Distilling Co
Dunkin’ Donuts is planning to launch a range of alcoholic ‘spiked’ iced teas and coffees
KFC and Dead Man’s Fingers release a spiced rum
@thekoettergroup @thespiritsgroup @burtonjameswhiskey @beckypaskin @shaunwhite @drinkhighwest @allegiant @oldforester @rossvilleunion @michterswhiskey @westwardwhiskey @kensartisan @bluerunspirits @beamgeneration8 @wildernesstraildistillery @fourrosesbourbon @matthewlillard @olddominick @remusbourbon @eggo_us @sugarlandshine @dunkin @kfc
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425 - Marianne Eaves Gets Real About Her New Bourbon Aug 31, 2023

After an impactful career at Brown-Forman, Marianne Eaves was ready for a new challenge which led her to join an exciting startup at Castle & Key. She departed ways with Castle & Key and focused on brand consulting but now her current focus is their new Forbidden release. I invited Marianne to come on the show to talk about her new projects. If you may recall from a previous This Week in Bourbon, we were confused about Forbidden because the press release left many questions unanswered. She takes the hot seat and provides some context and clarity around the name and even the price. We also talk about some malting and other distillation stuff as well because Fred is enamored with it.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about refreshing bourbon cocktails.
What have you been up to the past few years?
Why would you leave Brown Forman to go to a startup?
How has social media influenced who you are?
What are the challenges that women face in the industry?
How do you maintain confidence through criticism?
Why not get away from marketing being female-focused to just being a peer?
What blending projects do you currently have going on?
Why was the Forbidden press release so confusing?
What year did you start distilling at Bardstown Bourbon Company?
How did you all come up with the price point since it's so high?
What did you do to distill at Bardstown Bourbon Co when there is a whole team there?
@mariannebmd @eavesblind @forbiddenbourbon
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Whiskey Quickie: Michter's 10 Year Old Single Barrel Bourbon Review (2023) Review Aug 29, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Old Single Barrel Bourbon #23A0276 (2023). This 10 year old bourbon is 94.4 proof and $185 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand? Aug 25, 2023

Subscribe to Behind The Pursuit: From Bourbon to Brand

Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?

We hit on:

How do brands today make people feel?
Is Pappy simply a status symbol, or a lifestyle?
Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand?
What pushes the current brands into a lifestyle?
Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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424 - Why Promote Bottom Shelf and Average Whiskey? on Bourbon Community Roundtable #84 Aug 24, 2023

Today's Roundtable will take a deeper look into a trend I've been noticing and trying to figure out why, as influencers and a community, people keep talking about bottom shelf bourbon like it's something special. If you are in this hobby, most of us would give it a C rating and consider anything in the sub $20 or $25 category as average. Why do we keep doing this? Who are we trying to convince to drink these bourbons? The people that listen to this show, pay attention to blogs or YouTube'rs, or take whiskey seriously probably aren't buying $20 bottles and don't drink just average whiskey. I feel it's time to elevate the discussion and kill the bottom shelf promotion. If they aren't average bourbons, then let's figure out why and talk about criteria to be considered average. If it is a game of dollars, then is it a race to the bottom for the big 6 and why should this audience care if it's just average whiskey?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about his parents.
Why do we keep promoting bottom shelf bourbons?
Who are we trying to convince to drink these bourbons?
What makes an average whiskey?
Should this audience care if it's just average whiskey?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Jack Daniel's Single Barrel Barrel Proof Rye Review Aug 22, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Single Barrel Barrel Proof Rye. This non-age stated rye is 137.3 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Elijah Craig European Oak For the 2023 Ryder Cup, Pernod Launches the Mary Dowling Whiskey Company, Maker’s Mark Cellar Aged Bourbon Aug 18, 2023

It's This Week in Bourbon for August 18th 2023. Elijah Craig release of its Toasted Barrel finished in European Toasted Oak Barrels. Pernod launches the Mary Dowling Whiskey Company, and Maker’s Mark brings out the double digit age statement with Maker’s Mark Cellar Aged Bourbon.
Show Notes:

Ukraine’s included Bacardi in the list of “Official sponsors of War”
Woodson Bourbon Whiskey announced a partnership with the Las Vegas Raiders and Allegiant Stadium
Nelson’s Green Brier Distillery completes its renovation at the Marathon Village whiskey distillery
Buffalo Wild Wings is introducing Bulleit Bourbon BBQ sauce
Elijah Craig is releases Limited-Edition Toasted Barrel finished in European Toasted Oak Barrels for the 2023 Ryder Cup
Graham McTavish has launched a new company called McTavish Spirits
Pernod launches the Mary Dowling Whiskey Company
WhistlePig FarmStock Beyond Bonded announced a wheat whiskey
Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye
The return of Baker’s 13 Year Old Single Barrel Bourbon
Wolves announces a limited allocation of Lot Two
Garrison Brothers Distillery releases the Laguna Madre 2023
Heaven Hill releases the Spring 2023 edition of Old Fitzgerald Bottled-in-Bond
Maker’s Mark debuts Maker’s Mark Cellar Aged Bourbon
Jefferson's releases Jefferson’s Tropics Aged in Humidity
@bacardi @woodsonwhiskey @nelsongreenbrier @bwwings @bulleit @elijahcraig @grahammctavish @pernodricard @marydowlingwhiskey @whistlepigwhiskey @jackdaniels_us, @wolveswhiskeyca @garrisonbros @heavenhilldistillery @makersmark @jeffersonsbourbon
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423 - Would Bourbon Be Popular Without Buffalo Trace? Aug 17, 2023

The bourbon boom of the last decade has seen many distilleries trying to create a consumer frenzy around their brands. But few have succeeded like Buffalo Trace. This cult-like following seemed to come out of nowhere, taking Buffalo Trace from a solid but unremarkable distillery to a whiskey giant. So I ask the question that was so graciously given to us by a former Above The Char submitter, would bourbon be popular without Buffalo Trace? Other Sazerac-owned brands like Eagle Rare and E.H. Taylor have also benefitted from the company's popularity. But is it all manufactured hype? Buffalo Trace insists they simply can't keep up with demand, yet they continually make headlines for holding back new releases. And all this frenzy has been created with minimal advertising. Whether it's real scarcity or strategic rationing, Buffalo Trace has created a thirst that no other bourbon company can match.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the end of bourbon hunting
What other bourbon companies were trying to get a consumer ground swell?
Why has the entire Buffalo Trace portfolio turned into something people chase?
Was Buffalo Trace ever on your radar?
Is this attributed to tying Weller to Pappy?
Did Buffalo Trace create a FOMO line to draw people in?
Are other brands benefiting from the Sazerac popularity?
Is there a scarcity play or do they really not have the stocks?
How are they making national headlines for not releasing bottles?
Where has Buffalo Trace advertised because it hasn't been much?
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Whiskey Quickie: Belfour Bourbon Finished in Texas Pecan Wood Review Aug 15, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Belfour Bourbon Finished in Texas Pecan Wood. This non-age stated finished bourbon is 92 proof and $85 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Molson Coors Acquires Blue Run Spirits, Marussia Beverages Acquires Watershed Distillery, Maker's Mark Puts Out A 10 Year Teaser Aug 11, 2023

It's This Week in Bourbon for August 11th 2023. Molson Coors Beverage Company will acquire Blue Run Spirits, Marussia Beverages acquires Watershed Distillery, and Maker's Mark puts out a 10 year teaser.
Show Notes:

Molson Coors Beverage Company will acquire Blue Run Spirits
Heaven Hill Brands and Log Still Distilling have finalized a mutually agreeable resolution
Ross and Squibb Distillery announce enhancements to its barrel programs for 2023
Marussia Beverages acquires Watershed Distillery
UK cut the ribbon on the James B Beam Institute for Kentucky Spirits
Hemingway Whiskey Company announced the debut of its core expression Hemingway Rye Whiskey Signature Edition
James B. Beam Distilling Co. is launching the second installment called Hardin’s Creek Frankfort
Widow Jane Distillery is launching Paradigm Rye
Still Austin Whiskey Co. announced the release of Cask Strength Rye Whiskey
Goose Island has unveiled the 2023 lineup of their annual Bourbon County Stout series
Maker's Mark put out a new teaser...Something old is something new
@coorswhiskeyco @dcoors @bluerunspirits @heavenhilldistillery @logstilldistillery @watersheddistillery @universityofky @beamdistilling @hemingwaywhiskeys @widowjane @stillatx @gooseisland @makersmark
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422 - Keeping it Super Premium with Mark and Sherri Carter of Old Carter Aug 10, 2023

Every once in a while you run across a brand that has captured lightening in a bottle. For me, I see that as Old Carter. Mark and Sherri Carter join the show to talk about their extensive background in the wine industry, but how bourbon eventually captured his interest and became a new passion. Though he knew how to build a highly-rated wine brand, entering the bourbon world brought fresh challenges. Mark and Sherri connected with Dixon Dedman and launched Kentucky Owl until it sold. After the sale, they stayed focused on super premium bourbons to target whiskey aficionados. If a barrel didn't suit their ideal flavor profile, they would put it back in the rick rather than compromise quality. But it's not a complete story without a bit of legal trouble and the Carter name has been no stranger to lawsuits so stick around to hear that one.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about infinity blends
You had a big background in wine but when did bourbon come into your life?
Did you know how to build a wine brand and what attributes to a 100 point wine?
How did you end up getting connected with Dixon Dedman?
How do you compete in the wine world?
What happens when you have a bad vintage?
After Kentucky Owl sold to Stoli, when did you want to start your own brand?
Why did you continue going with the super premium route?
If a barrel doesn't fit your profile and blend, what do you do with it?
What was your marketing approach and how did you capture the whiskey geek?
What's your sweet spot for your releases and how you choose your whiskeys?
How many times have you been sued with the Carter name?
@oldcarterwhiskeyco @oldsherricarter @markcarter52
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Whiskey Quickie: Whiskey JYPSI Legacy Batch 001 The Journey Review Aug 08, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Legacy Batch 001 The Journey. This non-age stated whiskey is 115 proof and $200 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven Hill Fills Its 10 Millionth Barrel, Charlois Group Acquires Kelvin Cooperage, Legent Yamazaki Cask Finish Blend Aug 04, 2023

It's This Week in Bourbon for August 4th 2023. Heaven Hill fills its 10 millionth barrel, the Charlois Group acquires Kelvin Cooperage, and The House of Suntory announces the launch of Legent Yamazaki Cask Finish Blend.
Show Notes:

Heaven Hill fills its 10 millionth barrel
The Charlois Group acquires Kelvin Cooperage
Woodford Reserve and Joshua Kissi release The Spirits of Style
Maker's Mark launched a new global brand campaign Make Your Mark
Barrels & Billets joins the Kentucky Bourbon Trail
Pennyroyal Barrel Company locates a bourbon incubator
Lycoming College and Four Birds Distilling Co. are looking to speed up the process of aging bourbon
From the TTB - Can individuals produce distilled spirits at home with a small still?
Jack Daniel introduces Distillery Series selection #11, a Tennessee Whiskey finished in añejo tequila barrels
Barrell Craft Spirits (BCS) launched Barrell Bourbon Batch 035 and Rye Batch 004
The House of Suntory announces the launch of Legent Yamazaki Cask Finish Blend
@heavenhilldistillery @groupecharlois @kelvin_cooperage @woodfordreserve @joshuakissi @makersmark @barrelsandbillets @pennyroyalbarrelco @lycomingcollege @fourbirdsdistilling @jackdaniels_us @barrellbourbon @legentbourbon @suntorywhisky @beamsuntory @houseofsuntory_uk
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421 - The Growth of Bourbon Tourism By The Numbers with Sean Higgins of Mint Julep Tours Aug 03, 2023

You might be wondering if we've hit peak bourbon. Bottles are everywhere and people are flocking to Kentucky in droves trying to get a Napa Valley kind of experience. Sean Higgins joins the show once again to talk about the growth of tourism, and he should know. He started Mint Julep Tours back in 2008 after noticing a gap in tourism offerings surrounding the bourbon trail. At the time, Kentucky was not yet booming in tourism like it is today. Fast forward to 2023, and bourbon tourism has exploded, with Kentucky now being a hot spot and destination as it tops the AirBNB travel charts every week. Sean shares how his business has adapted and grown through the bourbon boom, what the pandemic did for tourism in the state. We also touch on the changing demographic of visitors and innovation he sees within the sector.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about dusty bourbon
What was the background of Mint Julep tours?
What state is now the highest for visiting the bourbon trail?
Have you seen an increase in bachelor and bachelorette parties?
Do you see smaller or larger groups trending?
What did COVID do to your business?
Are we back to pre-COVID tourism numbers or higher?
What's the demographic of people coming to visit now?
Have you established the relationships at distilleries so spots are reserved?
What innovation have you noticed in the tourism sector?
Have we even hit mainstream yet for bourbon tourism?
@mintjulepexperiences
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Whiskey Quickie: Dancing Goat Distillery #003 Review Aug 01, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery #003 A Quirky & Humble Blend Whiskey. This 7 year old whiskey is 105.5 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit Spirits Will Be On Whiskey Row, Kentucky Bourbon Trail Adds 4 New Distilleries, Milam & Greene's Latest Wildlife Collection Jul 28, 2023

It's This Week in Bourbon for July 28th 2023. Pursuit Spirits will open new visitor experience located on Whiskey Row, the Kentucky Bourbon Trail Craft Tour welcomes four new distilleries , and Milam & Greene Whiskey is unveiling the third release in the Wildlife Collection.
Show Notes:

Pursuit Spirits will open new visitor experience located on Whiskey Row
The Kentucky Bourbon Trail Craft Tour welcomes four new distilleries
TPSA, BAT, WSWT, and TDSA enact new Texas Distillery laws
The classic Casio G-Shock 5600 series gets a bourbon look
Ross & Squibb Distillery announce Remus Highest Rye Straight Bourbon Whiskey
Milam & Greene Whiskey is unveiling the third release in the Wildlife Collection, Rattlesnake Single Barrel Bourbon
@pursuitspirits @casio_us @milamandgreenwhiskey @rossandsquibb
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420 - What's a Cigar Batch? and Finished Whiskeys as Special Releases on Bourbon Community Roundtable #83 Jul 27, 2023

It's everyone's favorite, Bourbon Community Roundtable, and this is the 83rd edition. This episode gets, we'll say passionate at times because this is tackling the craze of finishes. The first topic is the seemingly abundance of "cigar" blend or batch bourbons. Why is this so attractive? Can't anything be called a cigar blend? I thought the whole point of a good cigar and a good bourbon is because they already naturally pair well. That of course spins into some amburana talk and you know how that ends up. In the second half of the show, I turn my attention to the major distilleries who are putting out finishes as limited or special releases. These distilleries have an abundance of really good bourbon, so why play the game of finished when you can rely on something like a special release with a double digit age statement?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) having a whiskey trust.
What does "cigar blend" really mean?
Who here likes amburana?
Why do the major distilleries release finished bourbon when they have a bunch of really good inventory?
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Whiskey Quickie: Bluebird Days Whiskey Review Jul 25, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Bluebird Days Whiskey. This 6 1/2 year old whiskey is 86 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Name The Still at Buzzard's Roost, MGP Will Close Its GNS Distillery in Kansas, Green River Full Proof Single Barrel Jul 21, 2023

It's This Week in Bourbon for July 21st 2023. Buzzard’s Roost wants you to name their new still, MGP Ingredients will close its GNS distillery in Kansas, and Green River will release its first publicly available Green River Full Proof Single Barrel.
Show Notes:

Buzzard’s Roost wants you to name their new still
Wu-Tang Clan's RZA has partnered with Scotch whisky Ballantine’s
Chivas Brothers has made its carbon-reducing technology available to everyone
Kentucky Distillers’ Association announced Southern Kentucky Distillery as the newest member
MGP Ingredients will close its GNS distillery in Kansas
Tennessee Attorney General filed a lawsuit against six online liquor stores accused of illegally selling booze from out-of-state
Marvel uses Pappy 23 in it's latest series and fans are chasing after it
291 Colorado Whiskey announces the release of 291 Colorado Whiskey Batch 12
15 STARS expands its whiskey portfolio with the limited release of Platinum expression
Lux Row Distillers introduces Lux Row Four Grain Double Single Barrel Bourbon
Old Forester announces the newest release in its 117 series – Bottled in Bond
Uncle Nearest will begin distribution of its Single Barrel Whiskey and kickoff Single Barrel Showdown: America's Choice
Green River Distilling Co. will release Green River Full Proof Single Barrel
Log Still Distillery announces the second release of Fifth District Series
Heaven's Door announces the addition of “Ascension” Kentucky Straight Bourbon
@buzzardsroostwhiskey @wutangclan @rza @ballantines @chivasbrothersscotch @marvel @distillery291 @15starsbourbon @luxrowdistillers @oldforester @unclenearest @greenriverdistilling @logstilldistillery @heavensdoorwhiskey
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419 - Making Bourbon Big at Retail with Brad Williams of GoPuff Jul 20, 2023

If you've been to Kentucky, then you've probably stopped at one of the many Liquor Barn locations. It's been a cornerstone for bourbon buyers such as myself for many years. But now Liquor Barn has been acquired by GoPuff and we get a chance to sit down with Brad Williams, the Sr Category Manager for American Whiskey of GoPuff Brands, to talk about what it's like to manage American Whiskey brands and barrel picks across geographies for the brand family of Liquor Barn, BevMo, and 400 other regional locations. Needless to say, it's a lot of whiskey math and choosing barrels to go in the right markets. Brad gives us insight into keeping customers excited, what happens when a barrel pick flops, and where he sees buying trends happening.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about preference of small batch over single barrles
Why is your title so long and what does it encompass?
How did GoPuff start?
How did competition in the market make you change strategies?
Since GoPuff is across many states, does allocation go across states?
How are you able to devote your time to the mass amount of single barrels selected?
With your leverage can you make distilleries do special things that no one else can do?
What happens when a barrel pick flops?
How do you keep customers excited about more barrel picks?
Do you try to have the largest bourbon selection across the state?
What bourbon buying trends are you seeing?
How do you deal with the haters that don't like your barrel picks?
What's your criteria on judging whiskey for different markets?
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Whiskey Quickie: Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks Review Jul 18, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks. This 6 year old finished bourbon is 116.2 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Sazerac Wins Lawsuit Against Mini Weller Bottles, Evan Williams Launches Bourbon Bootcamp, New Riff Announces Sour Mash Single Malt Project Jul 14, 2023

It's This Week in Bourbon for July 14th 2023. Sazerac wins a no contest lawsuit for miniature gift sets of Weller, Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp, and New Riff Distilling is announcing its Sour Mash Single Malt Project
Show Notes:

Liberty Pole Spirits opens their Whiskey Campus
Sazerac wins a no contest lawsuit for miniature gift sets of Weller
Jackie Zykan launches Oduoak
Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp
Preservation Distillery launches Very Olde St. Nick Immaculata
Limestone Branch Distillery announces 2023 release of Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey
New Riff Distilling is announcing its Sour Mash Single Malt project
@libertypolespirits @jackiezykan @oduoak @evanwilliamsbourbon @preservationdistillery @limestonebranch @yellowstonebourbon @newriff
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418 - Brand Mysticism with Aaron Goldfarb and Steven Grasse Jul 13, 2023

What attracts you to a brand? It's that unexplainable underpinning called Brand Mysticism. I'm joined by author, Aaron Goldfarb and brand icon builder Steve Grasse to talk about this very subject they happened to publish a book on called Brand Mysticism. Steve has a lot of feathers in his cap such as being the brains behind Hendrix gin and Sailor Jerry rum. These aren't typical brands like we see in bourbon but this book is how to brand almost anything. It's a teaser into figuring out how to transform an idea into a brand, evolve an existing brand, and even some of the best lessons to take away in the book. Plus, we even dive into the brand mysticism behind Pappy Van Winkle.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about other spirits to be curious about
Give an update to your backgrounds and how you got into spirits
How do you transform an idea, such as a tshirt, into a brand?
Can you just make up a brand today without a deep story?
Do we need celebrities in the alcohol industry?
What was the basis of the book?
How do you constantly evolve a brand and adapt to lifestyle changes?
What are some of those great lessons you've learned from Steve?
How does Pappy fall into Brand Mysticism?
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Whiskey Quickie: Yellowstone American Single Malt Whiskey Review Jul 11, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone American Single Malt Whiskey. This 4 year old whiskey is 108 proof and $55 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Former Peerless Execs Start Eastern Light, Woodford Reserve and Emirates Plane Bottles, Wild Turkey Announces Master’s Keep Voyage Jul 07, 2023

It's This Week in Bourbon for July 7th 2023. 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling, A new partnership between Woodford Reserve and Emirates, and Wild Turkey announces the release of Master’s Keep Voyage.

Show Notes:

2 Kentucky Peerless Employees Leave to start Eastern Light Distilling
a new partnership between Woodford Reserve and Emirates
Speyside Bourbon Cooperage invests $7.5M
Social Hour Bourbon Smash made with Dickel Bourbon
Wild Turkey announces the release of Master’s Keep Voyage
@kentuckypeerless @caleb_kilburn @woodfordreserve @emirates @speysidecooperage @socialhourcocktails @gergedickel @wildturkey @appletonrumuk
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417 - Is Collectible Whiskey on the Decline? Jul 06, 2023

Back on episode 397 we talked about whiskey being an investment but now we are reevaluating the current landscape and if collectible whiskey, namely bourbon, is on the decline. We consider changes in the bourbon market, including the increased interest from the high net worth community. There is a nostalgia for the past when information about whiskey was more accessible but we recognize that changes are happening. After all, there is the other notion about the legality of selling alcohol without a license and the penalties of investing in whiskey.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey
Discussion on the decreasing pool of people buying rare bottles
Scotch Drinkers Switch to Bourbon Due to High Prices
New Buyers in the Bourbon Market
High Net Worth Community's Bourbon Value Proposition
High-end Whiskeys: Investment Potential and NFTs
Selling Rare Bottles and the Investment Game
Sean Brock, Bourbon and Bigfoot
Bourbon's Future with Newbies and the Economy
Pandemic Impact on Bourbon Market and the Glass Case
Buying from the Glass Case
The Investment Value of Glass Case Bourbons
The Future of Whiskey as an Investment
The Value of Rare Bottles as an Investment
The Future of Rare Bottles as an Investment: Branding and Market Trends
Effects of Interest Rates on Banking and Real Estate Industries
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Whiskey Quickie: Maker’s Mark BEP Bourbon Review Jul 04, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Maker’s Mark Wood Finishing Series 2023 BEP Bourbon. This non-age stated bourbon is 110.7 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Premiumization Is Losing Steam, 2023 Kentucky Bourbon Hall of Fame New Inductees, Booker’s Bourbon Apprentice Batch Jun 30, 2023

It's This Week in Bourbon for June 30th 2023. Premiumization is now losing steam, The Kentucky Bourbon Hall of Fame will induct eight new people, Booker’s Bourbon is releasing the second batch of the 2023 Collection called Apprentice Batch.
Show Notes:

Diageo has now severed ties with Sean Diddy Combs
Casey Jones Distillery has entered into its first contract as a bourbon producer for B. H. James Distillers
The premiumization trend is now losing steam
The Kentucky Bourbon Hall of Fame will induct eight new people
Hudson Whiskey introduces New York Straight Bourbon Whiskey 5 Year Old
New collaboration between Ireland’s Clonakilty Distillery and Texas’ Garrison Brothers Distillery
Booker’s Bourbon is releasing the second batch of the 2023 Collection called Apprentice Batch
Whiskey Myers launches Uncle Chicken’s Sippin’ Whiskey
Playboy Spirits’ Rare Hare presents Lucky Bastard
Still Austin Whiskey Co. launches Bottled in Bond
@diageo @caseyjonesdistillery @bhjamesdistillers @garrisonbros @hudsonwhiskey @clonakiltydistillery @whiskeymyers @playboy @stillatx
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416 - Who Needs $500 Bottles and Distillery Tasting Kits on Bourbon Community Roundtable #82 Jun 29, 2023

It's another great episode of The Bourbon Community Roundtable and this is the 82nd edition. Over the past few weeks Jack Daniel's has made its case against a dog toy manufacturer all the way to the Supreme Court. There's no better time than the present to have Brian Harra of Sipp'n Corn break it down into what this means for parody law and for anyone else trying to infringe on a trademark. Then we dive in with our first topic with expensive bottles of bourbon. I'm not talking secondary, I'm talking like $500 bottles. The idea came to me when I saw lots of people dismissing the new Daniel Weller release because it's 11 years old and only 4 proof points higher than Weller 12, but Buffalo Trace is putting a price tag that is 900% higher. Does bourbon need $500 bottles? In the second half we look at distillery tasting kits. Four Roses recently announced theirs and people are already getting amped up for it. However, many distilleries have done this in the past and failed. Has the time come when we could see this trend start to take off?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about what distillery could overtake Buffalo Trace's Antique Collection.
Talk about the Jack Daniel's case against the dog toy manufacturer.
Does bourbon need $500 bottles?
Do you think distillery tasting kits will take off?
Why have tasting kits failed in the past?
@breakingbourbon @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Jefferson's Marian McLain Whiskey Review Jun 27, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Jefferson's Marian McLain Whiskey. This non-age stated whiskey is 102 proof and $300 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Refunds on Duties and Taxes For Export Bourbons, Four Roses To Sell Limited 10 Recipe Tasting Kit, Heaven's Door Releases The Next Decade Series Jun 23, 2023

It's This Week in Bourbon for June 23rd 2023. A new bill has been introduced that will refund duties and taxes to export bourbon, Four Roses will sell a limited supply of 10 recipe tasting kits, and Heaven's Door releases their next Decade Series.
Show Notes:

Brown-Forman sells Finladia Vodka to Coca-Cola HBC for $220M and exits Vodka completely.
A new bill has been introduced that will refund duties and taxes to export bourbon
five new bourbon-centric stops have been added to The B-Line
Four roses will sell a limited supply of 10 recipe tasting kits
Heaven's Door unveiled its Decade Series Rye release
Frey Ranch Distillery announced Frey Ranch Farm Strength Uncut Bourbon
@brownforman @_the_b_line_ @cocacola @fourrosesbourbon @heavensdoorwhiskey @freyranchdistillery
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415 - The Story Behind Wyoming Whiskey with David DeFazio Jun 22, 2023

If you're looking for a bourbon that has been crafted by arguably the best distiller of wheated bourbon and blended by the most respected nose in the industry, then you're looking for Wyoming Whiskey. The story of how Wyoming Whiskey got started is fascinating and that's why I invited David DeFazio, one of the original Co-Founders, to come on the show and share how an idea of starting a winery turned into a distillery that failed on their first release, crawled its way back to greatness. David shares the story of buying a Vendome still but not having a distiller and took Steve Nally, the man responsible for decades of wheated bourbon production at Maker's Mark and now serving as the Master Distiller at Bardstown bourbon Company, out of retirement to be the person who would set them up for amazing whiskey for years to come. But, that's not all, David and his team also got Nancy Fraley to come in and be the person who would take their releases to the next level. Plus, stick around to the end to hear about some rye distillation fun.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about stonefruit
What got you into whiskey and how did you carve your path in this industry?
What did you want to come away with when you visited the Kentucky Bourbon Festival trying to start this business?
What did you think Wyoming could offer to the whiskey landscape?
How did you get connected to Steve Nally?
When you started did you feel there was going to be a demand for bourbon?
Did you tell Steve Nally what kind of bourbon to create?
What's the climate like for aging?
Where did the relationship with Nancy Fraley start?
What was your sales plan?
How did you win people back when you failed in your first release?
Did Edrington try to make things super luxury after the acquisition?
Was there a reason that the backstory and founders haven't been on the forefront of the brand story?
@wyomingwhiskey
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Whiskey Quickie: New Riff Yellow Leaming Bourbon Review Jun 20, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Yellow Leaming Bourbon. This 5 year old bourbon is 100 proof and $56 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Jack Daniel's Wins in Court Decision vs Dog Toy, A New Documentary Featuring Empire Rye, Buffalo Trace Launches Daniel Weller Jun 16, 2023

It's This Week in Bourbon for June 16th 2023. The U.S. Supreme Court sides with Jack Daniel's in the dog toy dispute, a new whiskey documentary is now available called "Fire, Water & Grain: The Story of Empire Rye", and Buffalo Trace launches Daniel Weller, an experimental line exploring different strains of wheat.
Show Notes:

Ken Lewis of New Riff has announced his upcoming retirement
The U.S. Supreme Court sides with Jack Daniel's in the dog toy dispute
Virginia law to keep traditional soft drinks separate from crossover beverages on store shelves
A new whiskey documentary is now available called "Fire, Water & Grain: The Story of Empire Rye"
Research from Yale University suggests that drinking in moderation might be a life-saver
Rabbit Hole presents Dareringer Founder’s Collection Kentucky Straight Bourbon Whiskey Finished in PX Sherry Casks
Heaven Hill announced the launch of Square 6 Wheated Bourbon
Buffalo Trace launches Daniel Weller, an experimental line exploring different strains of wheat
Fireball Dragon Reserve, limited-edition bourbon barrel-aged whisky from Fireball
@newriff @jackdaniels_us @empirerye @thebalasbrothers @rabbithole @heavenhilldistillery @bufalotracedistillery @fireballwhisky
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414 - The Problem with Bourbon Taxes and Law with Chad McCoy Jun 15, 2023

What goes hand-in-hand with bourbon? That's law and taxes. Over the past few years we have seen incredible changes to Kentucky's bourbon laws when it comes to vintage spirits, the three-tier system, and the bourbon barrel tax being removed. All of these are done in an effort to make Kentucky's signature industry thrive. There's been one person behind the scenes with all of this, and that is Chad McCoy. Chad is a Former Kentucky State Representative that took care of Bardstown and wanted to see change happen. He dives into how he got into politics and he gives us an idea how many lobbyists there are vying for attention. It's a fantastic episode that covers the political landscape and how it's really hard to make everyone from producers, distributors, and consumers equally happy.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about bottled-in-bond rye.
Where did you grow up and how did you get into politics?
At what point did bourbon law become more of a focus?
How often would you be hit up by lobbyists?
How does a lobbyist influence your decisions?
Who presented the vintage spirits law bill and what was the motivation behind it?
Is a laser code from a prior year considered vintage?
Can you talk about the bill that bypassed distributors so distilleries to can sell bottles at a gift shop?
Why are trade bodies against NDPs?
Why did you want to get rid of the bourbon barrel tax?
How can consumers make a change?
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Whiskey Quickie: Wolves Lot One Single Malt Whiskey Review Jun 13, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Wolves Lot One Single Malt Whiskey. This 7 year old single malt is 110 proof and $290 MSRP (correction). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Virginia ABC Makes Changes to Lottery Process, 3rd Release of Russell's Reserve 13 Year, Launch of Hardin’s Creek The Kentucky Series Jun 09, 2023

It's This Week in Bourbon for Jue 9th 2023. Virginia liquor officials said they're taking steps to automate the random lottery process, the third annual release of Russell's Reserve 13-Year-Old Bourbon , and the launch of Hardin’s Creek The Kentucky Series, 3 different 17-year-old Bourbons.
Show Notes:

Virginia liquor officials said they're taking steps to automate the random lottery process
Two comedians who named their Scotch whisky after their on-screen characters have won a trademark dispute against Jack Daniel’s
Sean "Diddy" Combs sues Diageo
Sean 'Diddy' Combs has launched Diddy Direct
Barrel Global announces the launch of its new barrel ownership service
Independent Stave Company has purchased 8,016 forested acres near Somerset KY
Mystic Galactic Bourbon has announced the selection of an orbiter vendor
The release of Bib & Tucker Double Char Bourbon
Dancing Goat Presents series, “Quirky & Humble.”
Bardstown Bourbon Company will soon release Discovery Series #10
That Boutique-y Whisky Company is shining a light on American whiskey in its latest collection
Woodford Reserve has released Woodford Reserve Batch Proof
Third annual release of Russell's Reserve 13-Year-Old Bourbon
Launch of Hardin’s Creek The Kentucky Series, 3 different 17-year-old Bourbons
@barrelglobal @independentstavecompany @mysticfarmdistillery @bibandtuckerbourbon @dancinggoatdistillery @bardstownbourbonco @boutiqueywhisky @woodfordreserve @russellsreservebourbon @hardinscreek
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413 - How To Make a Whiskey RTD with Flavorman Jun 08, 2023

You hear Ryan and I talk about RTDs or Ready To Drink canned cocktails on This Week in Bourbon all the time and here's the reason why. Most of us got our start into bourbon by mixing it with coke or ginger ale. The modern day drinker is finding their path through cocktails. And now that the seltzer craze has hit, getting your first taste of bourbon through a RTD can be the new gateway. There is one company based in Louisville that has been the go-to company for every drinks company across the country for creating flavored whiskeys, energy drinks, and even RTDs, and that's Flavorman. Brad Nichols and Jordan Plappert from Flavorman join the show as we get a deep-dive into how flavors are developed and how do we begin creating a bourbon-based RTD. It's a fascinating show about conception of ideas, how we can keep sugar volume in check, and how big your pocket book needs to be to get started.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about growing older and your senses.
How did you progress into the drinks business?
What's the general overview of Flavorman?
How do you create or discover new flavors?
Where do you start when creating a spirit-based RTD?
What does conception look like for a bourbon-based RTD?
What difference goes into creating a RTD vs a flavored whiskey?
Can explain the difference in the type of can used based on the metal or material?
Why are whiskey based RTDs higher in alcohol versus seltzer based?
Is malt based cheaper versus spirit based?
How do you reduce sugar volume for those that are health conscious?
How do you choose a product that is ready to pour in a bottle versus in a can?
How do you stabilize an ingredient so it doesn't separate and the shelf life?
What can you offer to customers to get products on shelves sooner?
What's the initial cost to just start the conversation?
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Whiskey Quickie: Old Forester Bourbon 117 Series Warehouse H Review Jun 06, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester Bourbon 117 Series Warehouse H. This non-age stated bourbon is 98 proof and $60 MSRP (375ml). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: The Effects of Big Bourbon Jun 02, 2023

The bourbon industry has this fascinating thing where “The Big Six” can hold such a monopoly of the industry - regardless of price category, and regardless of consumer profile. Is there room for other players to continue to penetrate the market, and how do they break the standard “value” scale that is so often set by Big Bourbon?

We hit on:

What draws a consumer to Big Bourbon over a similar cost smaller brand?
How does the consumer deal with a value scale that is constantly changing?
Do the flavor profiles of smaller brands hit the flavor profiles of the larger brands?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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412 - Will Penelope's Acquisition Lead to More MGP Buyouts? Could Ezra Brooks Work Today? on Bourbon Community Roundtable #81 Jun 01, 2023

Here we are again with another Bourbon Community Roundtable. This one started off pretty tame, but towards the end we start digging deep so here is what's on the menu for this one. A few weeks ago, it was announced that Penelope would be acquired by MGP, but notably its subsidiary Luxco for $215M. We all know this is a great move for the brand, but I posed a question to the group that intrigued me and that is if we will see more MGP brands be purchased as a result? I also follow it up with other powerhouse contract distillers and if we can see them copycat this acquisition in hopes of taking a brand to a new level. That quickly transitioned into the idea that brands can come out of nowhere. One of the most famous, or infamous, brands of all time was Ezra Brooks. A brand that was created out of thin air. Since consumers know more now than they ever have before, could we see another Ezra Brooks emerge in our lifetime? That tends to go into a few different directions but I won't ruin the fun for you.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about if you could only drink one bourbon.
Will Penelope's acquisition lead to MGP buying more brands to build their portfolio?
Consumers are as smart as ever, so could a phantom brand like Ezra Brooks work today?
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Whiskey Quickie: Still Austin The Artist Straight Rye Whiskey Review May 30, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin The Artist Straight Rye Whiskey. This 2 year old rye is 99.6 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Airbnb Picks Louisville As Top U.S. Destination, Virginia ABC Lottery Isn't So Random, Rabbit Hole’s Tenniel Double Oak Bourbon May 26, 2023

It's This Week in Bourbon for May 26th 2023. Airbnb predicts a busy summer for Louisville as its top trending U.S. destination, Virginia ABC lottery chose multiple BTAC winners and fans aren't happy, and Rabbit Hole’s launches Tenniel
Show Notes:

Update on Forbidden that it actually uses Castle & Key barrels
RTD cocktails see more stratospheric growth
Amazon is launching a way for drinkers to buy alcohol with a simple swipe of their hand
Airbnb summer picks Louisville as its top trending U.S. destination
Virginia ABC lottery chose multiple BTAC winners and fans aren't happy
Ireland will become the world's first country to label alcoholic drinks with comprehensive health warnings
Brother’s Bond introduces two new expressions, Brother’s Bond American Blended Rye and Brother’s Bond Cask Strength
Steph Curry announced the launch of Gentleman’s Cut Kentucky Straight Bourbon Whiskey
Rabbit Hole’s launches Tenniel
@forbiddenbourbon @airbnb @abc_va @brothersbondbourbon @rabbithole
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411 - The Most Traveled Man in Whiskey with Drew Hannush of Whiskey Lore May 25, 2023

How many distillery tours have you been on? 2? 5? Maybe 20? Well, you can't even touch our guest today. Drew Hannush is the author of multiple books including Experiencing Kentucky Bourbon, Experiencing Irish Whiskey, and new one coming soon on Tennessee. He has his own whiskey podcast called Whiskey Lore but, he has also visited over 250 distilleries across the world. That's a ton of miles traveled. We dig into his passion and why he continues to visit distilleries and even re-visit some. Then we discuss how he doesn't get fatigued because sometimes it's a lot of the same process and story told over and over again. Then we dive into some hidden gems across Kentucky and even talk about the boom of craft distilleries and if he plans on hitting every single one.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about barrel shortage.
What got you into the deep-dive of whiskey?
How do you not get fatigued listening to a similar story every time?
Did you find out where the name bourbon came from?
What stands out when visiting Kentucky distilleries?
How are some distilleries rewarding drivers versus those who are traveling to try a bunch of whiskey?
How are you approaching all the different whiskeys with an open mind?
How many brands outside of American Whiskey are sourcing whiskey?
What keeps you interested to keep going back and revisiting distilleries?
What are the hidden gems that people don't know about?
Now that all these craft distilleries are popping up across the US is the goal to hit them all?
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Whiskey Quickie: Hirsch The Cask Strength Bourbon Finished in Cognac Casks Review May 23, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Hirsch The Cask Strength Bourbon Finished in Cognac Casks. This 7 year old finished bourbon is 127 proof and $200 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Justins' House of Bourbon Charges Dropped, Log Still Launches Their Single Barrel Program, Jim Beam's American Single Malt Clermont Steep May 19, 2023

It's This Week in Bourbon for May 19th 2023. Justins' House of Bourbon has had all charges in Washington DC dropped, Log Still Distillery launches their own single barrel program, and Jim beam enters the American Single Malt Category with Clermont Steep.
Show Notes:

The Michelin Guide US has named Basil Hayden its official American whiskey partner
Justins' House of Bourbon has had all charges in Washington DC dropped
Log Still Distillery launches their own single barrel program
Frankfort, KY offers bourbon incentives for remote workers to relocate
Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream
The Jack Daniel Distillery introduces Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey
Kentucky Senator Bourbon is set to unveil its fourth release
Marianne Eaves introduces Forbidden
Jim beam enters the American Single Malt Category with Clermont Steep
@basilhayden @houseofbourbonlou @houseofbourbonlex @logstilldistillery @ezrabrooksbourbon @jackdaniels_us @mariannebmd @jimbeamofficial
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410 - Lessons Learned From Building The Biggest Bourbon Bar with Josh Howes and Tommy Craggs of Watch Hill Proper May 18, 2023

The dream of owning a bourbon bar. That sounds pretty awesome doesn't it? In this episode, we get to hear Watch Hill Proper's journey. Joshua Howes and Tommy Craggs join the show to talk about the initial concept of the bar and the challenges they faced not coming from a restaurant background. We dive into the finer details of the business such as staff training, retainment, and revenue between food and beverage. But for us whiskey geeks, we talk about building a collection of unicorns that are proudly on display but also available by the pour.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about why Maker's Mark doesn't use age statements.
How did you get into bourbon and what's your bourbon journey?
Did you know what the concept of the bar was going to be before you started?
What challenges did you face since you don't come from a restaurant background?
How did you come to the design and the feel of the space?
What percentage of your revenue is food vs beverage?
How did you procure the unicorns in the collection?
How do you train the staff on how to be knowledgable on all the whiskeys?
What was your business plan and how many drinks you have to sell to keep the doors open?
Can you talk about how membership communication backfired?
How did the name Watch Hill Proper come to be?
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Whiskey Quickie: Chicken Cock Double Oak Whiskey Review May 16, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Double Oak Whiskey. This 8 year old whiskey is 92 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: MGP Acquires Penelope Bourbon for $215M, Elijah Craig Barrel Proof Changes Age Statement, Mark Brown Steps Down as CEO of Sazerac May 12, 2023

It's This Week in Bourbon for May 12th 2023. MGP and Luxco will acquire Penelope Bourbon for up to $215M, Elijah Craig Barrel Proof moves to variable age stated releases, and Mark Brown will step down as CEO and president of Sazerac in July.
Show Notes:

MGP and Luxco will acquire Penelope Bourbon for up to $215M
B.R. Distilling Company now offers tours at the distillery
Elijah Craig Barrel Proof moves to variable age stated releases
Wenzel Whiskey has acquired assets and an inventory of aged spirits from Ghost Coast Distillery
Mark Brown will step down as CEO and president of Sazerac in July
Scientists Have Discovered the Perfect Amount of Water to Add to Your Whiskey
HIRSCH Selected Whiskeys announces The Single Barrel Double Oak
Chattanooga Whiskey announced Experimental Batch 031: Red, White and Blue Grist
@penelopebourbon @bluenotebourbon @elijahcraig @wenzel_whiskeyhirschwhiskey @chattwhiskey
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409 - Are Cask Finishes Going to Follow The Craft Beer Craze? May 11, 2023

Where did it all go wrong? Or maybe it's not even wrong, but secondary cask finished bourbons seems to all the rage. What used to be a means of innovation has turned into a chase to find the most exotic woods and multi-cask finishes to keep fans asking, what's next? In this episode, Ryan, Fred, and myself dive into the history of cask finishes and question whether double oaked bourbons are still considered pure bourbon. We wonder why don't consumers ask more questions to hold companies responsible about the finishing processes and potential quality drops. Lastly, I drop a bomb about SKU sprawl and what will happen when larger companies create more finishes that will squeeze out shelf space for smaller brands.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about buying dusty bourbon
What's your fascination with Liquid Death?
Where did cask finishes really begin?
How can you trust what a brand does with their whiskey behind the scenes?
Why don't consumers question the process?
Are double oaked bourbons still considered pure bourbon?
Is it the producer or the consumer problem because there is a chase for the next thing?
Is barrel finishing the only way to differentiate yourself from other brands?
Is the quality going to drop soon because of the distillate being used?
What happens when companies with large stocks create more SKUs and take over more shelf space?
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Whiskey Quickie: Kentucky Owl Bourbon Batch 12 Review May 09, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Bourbon Batch 12. This non-age stated bourbon is 115.8 proof and $400 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New Riff's Two New Heirloom Bourbons, Buffalo Trace Experimental Peated Bourbon, Blue Run Spirits First Single Barrel Rye Whiskey May 05, 2023

It's This Week in Bourbon for May 5th 2023. New Riff Distilling has announced the dual release of two new heirloom grain bourbons, Buffalo Trace Distillery is thrilled to release Buffalo Trace Experimental Peated Bourbon, and Blue Run Spirits announces its first ever Single Barrel Rye Whiskey
Show Notes:

Bardstown Bourbon Co. kicks off their summer patio concert series
Diesel Cigars and Rabbit Hole are marking their third collaboration
New Riff Distilling has announced the dual release of two new heirloom grain bourbons
American Mash & Grain releases Borrowed Page Volume 2
Chattanooga Whiskey releases Founder’s 11th Anniversary Blend
Buffalo Trace Distillery releases Buffalo Trace Experimental Peated Bourbon
Blue Run Spirits announces its first ever Single Barrel Rye Whiskey
@bardstownbourbonco @rabbithole @dieselcigars @newriff @mashngrain @chattwhiskey @buffalotracedistillery @bluerunspirits @thatoneduderyan
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408 - Single Rickhouse Bottlings and Fixing Single Barrel Saturation on Bourbon Community Roundtable #80 May 04, 2023

We've got two juicy topics to tackle so here's what we've got. Last year we saw the release of Russell's Reserve Single Rickhouse limited edition offering. That sparked a Vine Pair article that asked if single rickhouse bottlings will be the next big thing? I wanted to challenge that a bit and figure out if we really think there are varied flavor profiles based on rickhouses or are they cherry-picking barrels to make another marketing angle. In the second half of the show we discuss the current state of single barrels. They are flooded on shelves across the nation and they aren't selling like they used to. How will this get fixed or is this a side-effect of the COVID buying frenzy?
Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about entry proof.
Are single rickhouse bottlings going to be the next big thing?
Do different rickhouses provide different flavor profiles or is this a marketing angle?
How will we fix the abundance of single barrel offerings on the shelves across the nation?
Is this a side effect of the covid buying frenzy?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Bernheim Barrel Proof Wheat Whiskey Review May 02, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Original Wheat Whiskey Batch A223. This 7-9 year old wheat whiskey is 118.8 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven’s Door To Open A New Distillery, Buzzard’s Roost Whiskey Row Experience Opens, Barrell Adds Rye to Private Releases Apr 28, 2023

It's This Week in Bourbon for April 28th 2023. Heaven’s Door Spirits plans to open a new distillery in Pleasureville, Kentucky, Buzzard’s Roost Sipping Whiskeys announces the opening of the Buzzard’s Roost Whiskey Row Experience in downtown Louisville, and Barrell Craft Spirits will add Rye to its already expansive Private Release offerings.
Show Notes:

Heaven’s Door Spirits plans to open a new distillery in Pleasureville, Kentucky
DISCUS backs 2 bills in California and Maine
The Mexican navy has seized almost 10 tons of liquid methamphetamine hidden in 11,520 bottles of tequila
O.H. Ingram River Aged has doubled its operations and moved to a larger facility in Columbus, KY.
Buzzard’s Roost Sipping Whiskeys announces the opening of the Buzzard’s Roost Whiskey Row Experience in downtown Louisville
Buffalo Trace releases in its Old Charter Oak collection, Spanish Oak Bourbon
Nelson’s Green Brier Distillery has announced the return of the Nelson Brothers Honey Cask Finish
Southern Distilling Company launches Hunting Creek Straight Rye
Jack Daniel’s commemorates its partnership with McLaren Racing
Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey finished in Oloroso Sherry casks
Barrell Craft Spirits® (BCS) will add Rye to its already expansive Private Release offerings
@heavensdoorwhiskey @distilledspiritscouncil @ingramwhiskey @buzzardsroostwhiskey @buffalotracedistillery @nelsonsgreenbrier @southerndistilling @jackdaniels_us @luxrowdistillers @barrellbourbon
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407 - More Mind Blowing Stave Science on Bourbon Aging with Andrew Wiehebrink of ISC Apr 27, 2023

How much influence does the barrel have on the whiskey you drink? If you talk to a lot of people in the industry you will get a rough estimate of 70% or more flavor gets extracted from the barrel. We've had a few coopers on the show to talk about process, and even today's guest was back on Episode 346. We were so amazed at some of his research we wanted him to come back on the show to talk about more mind blowing stave science. Andrew Wiehebrink is the Director of Spirits Research and Innovation for Independent Stave Company. That means he leads up all the cool advancements on where barrel trends are heading. We talk about the current barrel shortage and if toasted products are the reason to blame, where the future of oak alternatives are heading, and why there is a trend of distilleries moving tog Char 1 vs Char 4.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about warming up your palate.
Can you give us a refreshed on how you got into whiskey?
How is ISC looking at the current barrel shortage crisis?
Is wood growth a problem in getting new barrels?
Is there a labor shortage in cooperages?
How much has toasted barrels lead to a barrel shortage?
Can you explain the seasoning process once again and how that effects the overall flavor?
Are you all experimenting with oak alternatives?
Why does French Oak have more peaks and valleys for the maturation process?
Maker's really pioneered the custom staves but is anyone else doing anything to that level?
Why is there a trend of moving towards Char 1 vs Char 4?
Does your research show an optimal time of the year to pull barrels?
Is there a trend of using smoked barrels?
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Whiskey Quickie: New Riff Malted Rye Whiskey 6 Year Old Review Apr 25, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Malted Rye Whiskey. This 6 year old rye whiskey is 100 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bardstown Fights Back At Distillery Construction, Old Elk Announces 2023 Single Barrel Program, Booker’s Releases First Batch of 2023 Apr 21, 2023

It's This Week in Bourbon for April 21st 2023. The city of Bardstown fights back and stops new distillery construction, Old Elk Distillery announced its 2023 Single Barrel Program, and Booker’s Bourbon is releasing the first batch of the 2023 Collection.
Show Notes:

The city of Bardstown fights back and stops new distillery construction
The Woodford Reserve $1,000 Mint Julep
Woodford Reserve is creating a sensorial experience at John F. Kennedy’s Internal Airport
Global bourbon market value cap by Allied Market Research
Sotheby's has sold a five-bottle set of American whiskeys from closed distilleries for US$187,245
Old Elk Distillery announced its 2023 Single Barrel Program
Jefferson's Bourbon launches the Marian McLain and Entrepreneurial Fund with Shark Tank's Barbara Corcoran
Bardstown Bourbon Company will release its latest in the Collaborative Series with Foursquare Barbados Rum barrels
Milam & Greene Whiskey is proud to unveil Bobcat Single Barrel Bourbon
American rapper Nelly has entered the spirits industry with the launch of a moonshine brand, called MoShine
RD1 Spirits announces two new line extensions
Dixon Dedman releases The Innkeeper’s Blend
15 STARS releases Triple Cask and First West Rye
Sagamore Spirit's national release of its Orange Crush Craft Canned Cocktail
Booker’s Bourbon first batch of the 2023 called Charlie’s Batch
Furman University launched a straight bourbon whiskey, named FU All The Time
@woodfordreserve @alliedmarketresearch @sothebys @oldelkbourbon @jeffersonsbourbon @barbaracorcoran @bardstownbourbonco @milamandgreenewhiskey @nelly @rd1spirits @dixon_dedman @15starsbourbon @sagamorespirit @furmanuniversity
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406 - Chasing A Passion of BBQ with Matt Pittman of Meat Church Apr 20, 2023

If you google for anything BBQ related on YouTube, I can guarantee you will see a video pop-up of our guest. Matt Pittman is the founder of Meat Church, he's one of the most well-known BBQ personalities in the industry. But Matt wasn't always talking about brisket and ribs with his infamous Holy Cow rub, that was his passion project. In this episode we talk about his career and what it took to make a pivot from a comfy position in IT to going all-in with Meat Church. But this isn't all about BBQ. Matt is turning his sights into another discovered passion, bourbon. He discusses how is eyes were opened during a bottle share and with the help of the Dallas Bourbon Club, he is starting to build out his very own collection.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about tasting mats.
Where did you grow up and how did you get into tech?
Did you have any pit master idols or people you looked up to?
Were you accepted by people in the industry or did they just look at you as a YouTuber?
Why did you choose to not open a restaurant?
Did the product or the media and education come first?
What was the tipping point when you could leave your career to chase after BBQ?
What tactics did you use to grow the business when you went full time?
How did the idea of cooking classes start?
Where did the name Meat Church come from?
At what point did bourbon start making an influence on you?
Bourbon producers have generations of distillers, does that exist in BBQ as well?
Who bestowed upon you the title of pit master?
@meatchurch
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Whiskey Quickie: Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey Review Apr 18, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 20-Year-Old Corn Whiskey. This 20 year old corn whiskey is 115 proof and $290 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Wild Turkey Adds A Second Distillery, Sotheby's Rare American Whiskey Selection, A 10 Year Willett For Pope Francis Apr 14, 2023

It's This Week in Bourbon for April 14th 2023. Campari Group plans to add a second distillery at its Wild Turkey campus in Lawrenceburg, Sotheby's unveiled The Rare American Whiskey Selection , and Father Jim Sichko marks the 10-year anniversary of the election of Pope Francis with a rare release of 10-year Willet.
Show Notes:

Federal Trade Commission (FTC) has begun an antitrust investigation into Southern Glazer's Wine and Spirits
Heaven’s Door plans to open The Last Refuge, a whiskey bar and live music venue, in downtown Louisville
Campari Group plans to add a second distillery at its Wild Turkey campus in Lawrenceburg
Castle & Key 502 is officially opening within the Fall City Market in the Omni Hotel
Edrington has increased its shareholding in the Wyoming Whiskey brand
Bourbon with HeART announces Bowtied Together
Give 270 has announced the kickoff of its latest series of charity whiskey raffles
Sotheby's unveiled The Rare American Whiskey Selection
The two Virginia men won't face any active jail time
Jennifer Lopez has launched her own line of ready-to-drink bottled cocktails
a new app called The Kentucky Hug
The Dancing Goat Distillery releases a 21-year-old light whiskey
Lawrenceburg Bourbon Company releases the Ten x Ten Small Batch Rye Whiskey
Knob Creek Rye brings back a 7 year age statement
Wilderness Trail releases a 7 year rye
Maker’s Mark Keeneland commemorative bottles
Proof & Wood Ventures launched The Globe
Father Jim Sichko marks the 10-year anniversary of the election of Pope Francis with a rare release of 10-year Willet
@heavensdoorwhiskey @wildturkey @castleandkey @wyomingwhiskey @bourbonwithheart @give270 @sothebys @jlo @dancinggoatdistillery @lawrenceburgbourbon @knobcreek @wildernesstraildistillery @makersmark @proofandwood @jimsichko
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405 - What Does It Take To Be A Master Taster? with Melissa Rift of Old Forester Apr 13, 2023

Master Taster. It just sounds like a really cool job. But what does it take to become a Master Taster? Old Forester is a brand that has a history of hiring people for this role and their newest is Melissa Rift. Ryan and I have had the pleasure of getting to know Melissa over the years but it was in different roles she held in the industry. Yet, thanks to notifications on indeed.com, she was able to apply and land this role. We talk about her history and career in the industry and then we dive into the position and what it takes to be a Master Taster. We also dive into consumer demand and where she sees trends changing over time.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about water contamination.
What is your background and how you got into the industry?
How do you stay invigorated when you have to give the same tour over and over again?
Do you feel tours are an entry point into the industry?
Tell the story of the stolen catalytic converters
How involved were you with quality control and single barrels at Bulliet?
How did you find out about the Master Taster position after Jackie left?
What were the pre-requisites for this position?
Did you feel confident going into this role or was it scary when it became real?
When the press release was announced it highlighted your personal life being openly gay. Was this your idea?
Did you taste through all product offerings so you can pick them all out?
Do you think consumers will change their opinion on proof?
Do you have some ideas on how you will change things to meet consumer demand?
How does your wife feel about the amount of travel that will now be involved?
@oldfomastertaster
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Whiskey Quickie: Old Forester King Ranch Bourbon Review Apr 11, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester King Ranch Bourbon. This non-age stated bourbon is 105 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Expanding the Brand's Portfolio Apr 07, 2023

Having a variety of SKUs or choices in a brand’s portfolio is a great thing, right? You can reach a multitude of customers with multiple entry points or stepping blocks for them to learn more about you. However, the biggest challenges folks don’t really see come after the product development: continuously communicating with distributors why a new SKU should be carried, shelf space competition, ongoing marketing material about the new SKUs. The behind-the-scenes work can really add up, and is it worth it?

Today, we dive in to the topic of expanding the portfolio.

We hit on:

Is there a life cycle or cadence to how long to carry a set of SKUs before adding new ones?
Does having too many SKUs dilute the attention for your core products?
Are there certain SKU expansions that are necessary to reach more mass consumption?
How has the reception been in markets since the release of Oak Collection?
Do distributors give you more attention because you have more products in your lineup?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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404 - RNDC Responds To Sazerac's Lawsuit and When Will We See More Anti-Counterfeit Seals? on Bourbon Community Roundtable #79 Apr 06, 2023

It's everyone's monthly favorite, the bourbon community roundtable where we invite some of the brightest minds in bourbon media to come on and go deep on some topics. And up first is the story that keeps on giving. Earlier this year Sazerac came out of the gate putting a $38.6M lawsuit in front of Republic National Distributing Company (known as RNDC). Now here we are a few weeks later and we get RNDC's response where they are countersuing for Sazerac's attempts at undermining the three-tier system and claiming over $10M in damages. In the second half of the show we dig into the increase of counterfeit bourbon bottles on the market and these bottles aren't even super rare. We're talking Four Roses Single Barrels and Weller Full Proof. Should distilleries step up and have more tamper-proof seals or is this a buyer beware type of situation? We've said it a million times on the show before, if you want to help combat the spread of these fakes, throw away your bottles by putting sharpie on the label or even go as far as breaking them. Don't be that person selling empties on eBay.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about single barrel programs.
What impact will the Sazerac/RNDC lawsuit have on the bourbon industry?
When will we see more anti-counterfeit seals?
Who is responsible for preventing counterfeits?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: A. Smith Bowman Cask Strength Bourbon #2 Review Apr 04, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review A. Smith Bowman Cask Strength Bourbon #2. This 10 year old bourbon is 144.5 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Elijah Craig is the Official Bourbon of the PGA, Chicken Cock Rleases Double Oak Kentucky Whiskey, Rock Town Introduces the Column Still Collection Mar 31, 2023

It's This Week in Bourbon for March 31st 2023. Elijah Craig is the Official Bourbon and whiskey supplier of the PGA, Chicken Cock Whiskey has released a Double Oak Kentucky Whiskey, Rock Town introduces the Column Still Collection.
Show Notes:

Wine & Spirits Wholesalers of America (WSWA) urges Congress to legalize cannabis at the federal level
Regenified Certification to Star Hill Farm
New York wine and spirits shop owners traveled to Albany, New York to challenge Amazon
Elijah Craig is the “Official Bourbon” and whiskey supplier of the PGA
Traverse City Whiskey Co unveiled The Finishing Series
Coors Whiskey Co. has unveiled Barmen 1873 Bourbon
Rock Town introduces the Column Still Collection
Chicken Cock Whiskey has released a Double Oak Kentucky Whiskey
@starhillprovisions @makersmark @elijahcraig @tcwhiskey @coorswhiskeyco @rocktowndistill @chickencockwhiskey
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403 - Where Coffee and Bourbon Collide with Brian Beyke of Quills Mar 30, 2023

If you've listened to our show long enough you would know that it's Kenny versus Fred and Ryan when it comes to coffee. Kenny isn't not much of a coffee drinker but those guys can't live without. But I'm sure there are lots of other coffee and bourbon drinkers out there and you see things like "barrel aged" coffee and immediately gravitate towards it. I mean, how could you not? We should be barrel-aging everything! But there are more correlations between coffee and bourbon that I never knew of so that's why we invited Brian Beyke on the show. He's the Director of Coffee for Quills in Louisville and has been all-in on coffee and bourbon for a long time. In this episode, we scratch an itch to ask all the questions about coffee that we've always wanted to know such as the difference in beans from small versus large scale producers, the "rare" coffee scene, buzzwords to watch out for, and Brian gives us the low-down if barrel-aging is a gimmick.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about palette fatigue.
How did you find your path into coffee?
Do you need to spit coffee while tasting?
What notes in coffee are you looking for when tasting?
Is there a three-tier system with coffee?
What's the difference in the beans that you get versus the big name brands?
Is there a "rare" coffee scene?
What are the buzzwords in coffee that you need to watch out for?
If bourbon is synonymous to Kentucky then what is the coffee equivalent?
What's the professional consensus of Keurig?
Does roasting line up with toasting or charring of barrels?
What's best method for barrel-aging coffee?
How do you adapt the coffee for a cold brew or nitro?
Is there a secondary market for rare coffee?
Is the coffee flavor wheel different than the bourbon flavor wheel?
@abandoncoffee @abandonbourbon
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Whiskey Quickie: Old Elk 2022 Infinity Blend Bourbon Review Mar 28, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Old Elk 2022 Infinity Blend Bourbon. This non-age stated bourbon is 114.1 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: RNDC Fights Back Against The Sazerac Lawsuit, Blue Run Revealed Plans For A New Distillery, Pinhook Debutes their Vertical Series Rye 7-Year Mar 24, 2023

It's This Week in Bourbon for March 17th 2023. RNDC fights back against the Sazerac lawsuit. Blue Run Spirits today revealed the first look at its planned whiskey distillery and headquarters in Georgetown, Kentucky.Pinhook Bourbon has debuted their Vertical Series Rye 7-Year.
Show Notes:

RNDC fights back against the Sazerac lawsuit
Fermenting Change has launched outlining the various ways Three-Tier System harms the alcohol industry
direct-to-consumer shipping become a reality in Illinois at ShipMySpirits.org
Coors Light introduced Coors-icles
Pernod Ricard has buys majority stake in Skrewball
Blue Run Spirits today revealed the first look at its planned whiskey distillery
New Riff Distilling will begin a US$3 million renovation of its public areas
Lux Row Distillers announce Rebel 100 Straight Rye Whiskey
Wolves announces its first-ever American Single Malt whiskeys
Ragged Branch Distillery announces a special bourbon celebrating the fiftieth anniversary of Secretariat's Triple Crown win
Pinhook Bourbon has debuted their Vertical Series Rye 7-Year
@rndcusa @shipmyspirits @buffalotracedistillery @coorslight @skrewballwhiskey @pernodricard @bluerunspirits @newriff @luxrowdistillers @raggedbranch @pinhook_bourbon
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402 - What is Bourbon's Biggest Threat? Mar 23, 2023

Bourbon's rise in popularity has been a monumental shift in consumer behavior, but the reality is that it could all come crashing down really quick. Ryan, Fred, and Kenny spend some time on this episode and think about what are those threats to bourbon? We all have ideas on why it became so popular but what are those outside influences that we have no control over? Fred gives a brief history on the bourbon glut era and that starts spurring other ideas that could hurt bourbon's popularity such as overzealous health advocates, new spirits on the rise, government taxes, or the next generation of consumers?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about heritage brands.
Is there an issue with grains, raw material, and barrel shortages?
How has the lack of staffing in the service industry impacted bourbon?
What caused the first glut and what can we do to prevent that?
Did tariffs make an impact on bourbon or was it not really hindered?
Are health reports becoming a scare tactic to reduce alcohol consumption?
Is there any spirits that could be the next rise of vodka and kill whiskey?
Could taxes be a big burden on stifling bourbon?
Could the next generation just not like bourbon and kill it off?
What happens if bourbon producers have too much greed or there is consumer fatigue?
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Whiskey Quickie: Jack Daniel’s Twice Barreled American Single Malt Review Mar 21, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Twice Barreled American Single Malt. This non-age stated single malt is 105.7 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Lawmakers Pass House Bill 5, Jack Daniel's New 12-Year-Old Tennessee Whiskey, Green River Introduces Wheat and Full Proof Mar 17, 2023

It's This Week in Bourbon for March 17th 2023. Kentucky lawmakers passed House Bill 5 phasing out a state tax on aging bourbon barrels. Jack Daniel's announced the release of its new 12-Year-Old Tennessee Whiskey along with Batch 2 of its 10-Year-Old Tennessee Whiskey. This month, Green River will introduce two brand new expressions.
Show Notes:

New bottle tracking app called Whiskey Shelf
Humble Baron, home to the world's longest bar, opening at Nearest Green
Chattanooga Whiskey named Tiana Saul as Head Distiller
Ship my Spirits coalition calls for spirits shipping laws in New York
Data shows how much people are spending while intoxicated
Kentucky lawmakers passed House Bill 5 phasing out a state tax on aging bourbon barrels
ChatGPT has passed the Master Sommelier theory examinations
Jack Daniel's announced the release of its new 12-Year-Old Tennessee Whiskey along with Batch 2 of its 10-Year-Old Tennessee Whiskey
Puncher’s Chance The UNDISPUTED
New Bhakta 2013 Bourbon finished in Armagnac casks
Four Gate Whiskey Company announced the very limited Majestic Wood series
Jim Beam has launched Kentucky Coolers
Green River will introduce two brand new expressions
@unclenearest @chattwhiskey @shipmyspirits @jackdaniels_us @puncherschancebourbon @bhaktaspirits @fourgatewhiskey @jimbeamofficial @greenriverdistillingco
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401 - Analyzing the Bourbon Market with Dixon Dedman Mar 16, 2023

The stock market and the bourbon market share one thing in common. They are both impossible to time. If you get in at the right time, maybe you don't have to wait tens of years to make a return on your investment, but if you're too late then you could see a decline. However, in bourbon, there seems to be one person that has time working in his favor, and that's Dixon Dedman. We invite Dixon to come on the show for a third appearance to talk about a few things because it seems like his timing is always perfect. He sold Kentucky Owl to Stoli after being on the market a short period of time, but now that he is officially done with Kentucky Owl we ask him about how he feels and what he learned through the process. After leaving Stoli, he worked with The Brindiamo Group, who we also had on the podcast back on episode 182, and he worked for them for a short period of time where he got an inside glimpse into brand and investment consulting. And now, he's launching his own brand called 2XO which is perfect in this current climate when bourbon is hot and double barreling might be even hotter.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about rubbing whiskey on your hands to nose.
Are you still making fried chicken on the weekends?
Do you have any regrets after selling Kentucky Owl to Stoli?
What did you take away and learn from working with Stoli?
How did your relationship with Brindiamo begin?
How many barrels are there on the open market where people are flipping them?
What profiles or types of bourbon do you like to work with?
Is 2XO and Kentucky Owl going to be similar or different?
Is there a healthy pipeline of barrels to continue building the brand?
@dixon_dedman
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Whiskey Quickie: Bardstown Bourbon Company Origin Series Bottled-in-Bond Bourbon Review Mar 14, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Origin Series Bottled-in-Bond Bourbon. This 6 year old wheated bourbon is 100 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Too Much Whiskey Fungus at Jack Daniel's, Leaked Documents From Amazon on Liquor Laws, Laws Whiskey Releases Bottled in Bond Four Grain Mar 10, 2023

It's This Week in Bourbon for March 10th 2023. The whiskey fungus at Jack Daniel's makes national headlines. A leaked document from Amazon show's they are trying to change liquor laws. Laws Whiskey House announced the 2023 release of their Bottled in Bond Four Grain Bourbon.
Show Notes:

The whiskey fungus at Jack Daniel's makes national headlines
A German brewery is set to release the world's first 'complete' beer in powdered form
A leaked document from Amazon show's they are trying to change liquor laws
Bourbon:30 from Kentucky Bourbon Fest is available on YouTube
Laws Whiskey House announced the 2023 release of their Bottled in Bond Four Grain Bourbon
Stranahan’s Colorado Whiskey has unveiled its second annual release of Diamond Peak
Former Rutgers football player recently launched LeGrand Whiskey
@jackdaniels_us @brownforman @lawswhiskey @stranahans @ericlegrand52
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400 - What's Up With Whiskey Fungus? Is It Time To Remove the Kentucky Ad Valorem tax? on Bourbon Community Roundtable #78 Mar 09, 2023

This episode is another Bourbon Pursuit milestone. It's episode 400! Well, it's technically number 668 if we include Whiskey Quickie and This Week in Bourbon, but let's not get into the details. On this Bourbon Community Roundtable we cover two topics in depth. First is the news blitz of the whiskey fungus articles focused on Jack Daniel's. If you've driven past any distillery in the past 100 or so year, you would have seen this everywhere. It also pops up in the news every year, but why is it just now making national headlines? I also ask the group if there is anything the distilleries can do to get in front of this to avoid any negative PR. The second half of the show dives into House Bill 5 that attacks the Kentucky Ad Valorem tax, in which Kentucky is the only state that taxes barrels aging and resting. We look at what this means for citizens that benefit from the tax and if we feel distilleries are already taxed enough.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about teeth staining.
Why is the whiskey fungus just now making national news even though it's been around for years?
What can distilleries do to make sure this argument of bad PR doesn't happen next year?
What could the distilleries provide to residents to make them more comfortable?
What do you think of the Ad Valorem tax on aging barrels?
What would the removal of the tax mean for citizens?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Doc Holliday 8 Year Old Straight Bourbon Whiskey Review Mar 07, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Doc Holliday 8 Year Old Straight Bourbon Whiskey from the World Whiskey Society. This 8 year old bourbon is 131 proof and $134 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Washtucky is Suing Wilderness Trail, Acker Pays $100k Fine For Counterfeit Bourbon, Two New Kentucky Derby Bottles Released Mar 03, 2023

It's This Week in Bourbon for March 3rd 2023. Washtucky is suing Wilderness trail for failing to make contract barrels. Acker Wines has agreed to pay a maximum fine for selling counterfeit bottles. Two new Kentucky Derby bottles are being released.
Show Notes:

March 3rd 1897 is when the The Bottled-in-Bond Act changed the bourbon world forever
Washtucky is suing Wilderness trail for failing to make contract barrels
Statement from Kentucky’s Bourbon Industry on House Bill 5
The St. Louis Bourbon Society will host the 2nd Annual Bourbon and Brews Festival on June 10th
Yellowstone will donate $250,000 to National Parks Conservation Association
Acker Wines has agreed to pay a maximum fine for selling counterfeit bottles
Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in teal wax
Woodford Reserve will release its 2023 commemorative Derby bottle
@wildernesstraildistillery @stlbourbonsociety @yellowstonebourbon @ackerwines @evanwilliamsbourbon @woodordreserve
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399 - Do Spirits Competitions Matter? Mar 02, 2023

Love it or hate it, spirit competitions are here to stay. They have such an important impact on marketing and can put a small shimmer of light on a new and upcoming brand, or it changes the course and turns a brand such as Henry McKenna into an unobtainable. In this episode, Fred Minnick and Kenny Coleman talk about multiple facets of spirits competitions because we have now lived it. We're both enthusiasts like you so we care what bourbons come out on top, Fred has been a judge forever and now has his own competition called the ASCOTs, and we have our own brand with Pursuit United that has been entered and done favorably in many competitions. Fred and I analyze all these angle about talk about the "pay to play" scenario and how people are selected to be judges along with the best way to enter a competition as a brand owner.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the meaning of allocation.
Fred, how long have you been a part of spirit competitions?
Why weren't media members typically invited to be judges?
Why is this considered "pay to play"?
Why is there so much confusion based on what category to submit when it's straight bourbon vs small batch?
Why would a bourbon society enter a spirits competition?
What makes someone worthy enough to be a judge at a competition?
Should you put batch numbers on your competition entry or just the brand?
Why does MGP always perform well in competitions?
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Whiskey Quickie: Old Fitzgerald Bottled-in-Bond Bourbon Fall 2022 Edition Review Feb 28, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Fall 2022 Edition. This 19 year old bourbon is 100 proof and $240 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Tourism At Distilleries Reaches New High, Old Forester The Sleepeasy, Michter’s Will Releas its 10 Year Bourbon Feb 24, 2023

It's This Week in Bourbon for February 24th 2023. Tourism at distilleries is bigger than ever. Old Forester launches its inaugural Sleepeasy. Michter’s Distillery will begin releasing its 10 Year Kentucky Straight Bourbon
Show Notes:

HB 2200 will modernize Texas laws to provide fair treatment for spirits-based ready-to-drink (RTD) cocktails
Tourism at distilleries is bigger than ever
Old Forester launches its inaugural Sleepeasy
Lost Lantern announces the release of their ninth single cask collection
Michter’s Distillery will begin releasing its 10 Year Kentucky Straight Bourbon
@oldforester @lostlanternwhiskey @michterswhiskey
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398 - Carrying On A Legacy at Wild Turkey with Bruce Russell Feb 23, 2023

Wild Turkey is one of the premier bourbon brands. We've had the pleasure of having all the Russell's on the show in previous years and it's always heartwarming to have any member of this family on to share stories. It's fun to hear the generational changes and how bourbon has developed. We had Bruce Russell on the show for the first time in 2019 on episode 199 with his cousin, JoAnn Street, but this time Bruce joins the show to talk about his journey in these last few years. Bruce has shown tremendous growth in a short period of time and we get to know more about him and how his time as a global brand ambassador really immersed him into the company and the culture. We ask Bruce about the current whiskey market and how he is carrying on a legacy and how he thinks he will leave his everlasting stamp on Wild Turkey.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about oxidation in the bottle.
Did you know as a child you were going to get into whiskey?
How is it different for you all being the face of the brand but not the owners of it?
When you started as a global brand ambassador was that a way to get an immersive learning experience?
Did Jimmy or Eddie ever tell you about being on the road before bourbon was cool?
What have you seen change since you started in 2011?
Why do you keep changing your packaging?
What international markets is Wild Turkey getting entrenched into?
Have you thought about how you are going to put your own stamp on the Wild Turkey brand?
If you have ideas to implement, how do you go through your creative process?
Do you think the market is ready for blending to start making more traction?
Why do you keep making me hammer out bungs during single barrel picks?
@russellsryeguy
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Whiskey Quickie: Parker's Heritage Collection 2022 Double Barreled Blend Bourbon Review Feb 21, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review the 16th Edition of the Parker's Heritage Collection. This 13 and 15 year old bourbon blend is 132.2 proof and $175 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Sazerac Responds to Justin’s House of Bourbon, Oregon Officials Get Fired Over Pappy, Yellowstone's American Single Malt Whiskey Feb 17, 2023

It's This Week in Bourbon for February 17h 2023. Sazerac responds to the raid on Justin’s House of Bourbon. Oregon officials get fired over allocating Pappy to themselves. Yellowstone launches its own American Single Malt Whiskey.
Show Notes:

Sazerac responds to the raid on Justin’s House of Bourbon
Oregon officials get fired over allocating Pappy to themselves
Bluegrass Distillers will build a new US$8 million distillery
Buffalo Trace Distillery's new still house has officially been commissioned
Sunday sales of distilled spirits has been passed in the Mississippi House
Yellowstone launches its own American Single Malt Whiskey
Barrell Craft Spirits has launched Barrell Bourbon Batch 34
Bluebird Distilling and country music star Jordan Davis collaborate on Bluebird Days Straight American Whiskey
Woodford Reserve announces the winter 2022 Master’s Collection release - Historic Barrel Entry
@houseofbourbonlex @houseofbourbonlou @houseofbourbonky @woodfordreserve @bluegrassdistillers @buffalotracedistillery @yellowstonebourbon @barrellbourbon @bluebirddistilling @jordandavisofficial
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397 - Should Whiskey Be An Investment? Feb 16, 2023

Most people get into bourbon because we enjoy it. There is a story behind every bottle and that captivates us. But then there are times we get our hands on a bottle and start thinking twice before opening it. The secondary market for scotch has been around a while but bourbon is relatively new in comparison. There has been an increase of rare bourbons hitting high dollars at auctions and even more auction houses are starting to become legal. In this episode, Ryan, Fred, and Kenny analyze the bourbon market and give our opinions on why whiskey isn't just for drinking anymore. We also gaze into our crystal ball and try to guess on some brands that have potential future value and then we talk about moving on from flipping bottles to flipping barrels.

Show Notes:

Is whiskey really made for drinking and not collecting?
Why is the value of the current whiskey market starting to decline?
Is there a lack of marketing to get people into more higher end bottles?
What are we drinking now that could be valuable in the future?
People have moved on from bottles to starting to own barrels, is that a safe investment?
Do you need to worry about the source of the barrels if you're buying on the open market?
For real, this is not financial advice.
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Whiskey Quickie: Wolves Rye Whiskey & Hop Flavored Whiskey Review Feb 14, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Wolves Rye Whiskey & Hop Flavored Whiskey Batch No. 1. This non-age stated whiskey is 103 proof and $145 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Woodford Reserve Names A New Master Distiller, Blue Run Innovates The Private Barrel Program, Heaven Hill Releases A 20-year Corn Whiskey Feb 10, 2023

It's This Week in Bourbon for February 10th 2023. Woodford Reserve Names A New Master Distiller. Blue Run Innovates The Private Barrel Program. Heaven Hill Releases A 20-year Corn Whiskey.
Show Notes:

Kentucky Bourbon Trail eclipsed two million visits
California has introduced a bill that allows spirits-based RTDs to be sold in more retailers
Shortbarrel announced the acquisition of the famous Old Fourth Distillery
Woodford Reserve named Elizabeth McCall as Master Distiller
Blue Run puts a new spin on the launch of their private barrel program
Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey
The first national Barrel Proof expression of Bernheim Original Kentucky Straight Wheat Whiskey
A release known as Blanton’s Char No. 4 2022 Limited Edition is popping up
@kentuckybourbontrail @shortbarrelwhiskey @oldfourthdistillery @woodfordreserve @heavenhillbrands @heavenhilldistillery @bluerunspirits
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396 - Fading Trends, Evolution of In-Store Buying, and Increase of Bourbon Fests on Bourbon Community Roundtable #77 Feb 09, 2023

This is BCR #77 and its always a fan favorite so here's what we have tonight. Like bad hair and skinny jeans, trends come and go. But the same thing happens in the bourbon world. I pose a question to the group, if we see any trends fading. We start talking about stickers and barrel picks, but there are more we see happening. In the next section of the show, I ask everyone if the in-store buying experience is changing. There have been a lot of partnerships and acquisitions by Drizly, GoPuff, ReserveBar, and even Seelbachs. Are online and on-demand outlets such as these making consumers less likely to try new things? In the last part of the show, it's a question from Brian and he wants to know are there just too many bourbon festivals?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) cigars.
What bourbon trends are fading?
Will Drizly/GoPuff/Seelbachs/ReserveBar kill the in-store experience?
How can brands get people to try new things when many people will choose what's comfortable?
Are there too many bourbon festivals? It seems like every festival is now BLANK + Bourbon.
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Chicken Cock Chanticleer Cognac Barrel Finish Bourbon Review Feb 07, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Chanticleer Cognac Barrel Finish Bourbon. This non-age stated bourbon is 112 proof and $500 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Fireball Drinkers Are Suing Sazerac, Drizly and GoPuff Announce Partnership, Sagamore Reserve Series 8-Year-Old Rye Whiskey Feb 03, 2023

It's This Week in Bourbon for January 27th 2023. Fireball drinkers are suing Sazerac for misleading labels. Drizly and GoPuff announce a new partnership to provide immediate, on-demand delivery of drinks. Sagamore Spirit releases of its limited-edition Reserve Series 8-Year-Old Rye Whiskey.
Show Notes:

Fireball drinkers are suing Sazerac for misleading labels
CeeLo Green joins forces with the Black-owned Victor George Spirits
Grain & Barrel Spirits has announced a multi-year partnership with PGA TOUR Pro Golfer Kevin Kisner
Elijah Craig announced a new multi-year partnership with sports broadcaster Amanda Balionis Renner
Drizly and GoPuff announce a new partnership to provide immediate, on-demand delivery of drinks
Midway University’s online MBA in Tourism and Event Management program
A new Israeli bourbon called Dew of B’Dolah by Thinkers Distillery
Chattanooga Whiskey announced Silver Oak Cabernet Cask Finished and Batch XXIX: Centenary Cask
Boondocks 18 Year Old Straight Bourbon Whiskey
Sagamore Spirit releases of its limited-edition Reserve Series 8-Year-Old Rye Whiskey
@fireballwhiskey @ceelogreen @vgvodka @chickencockwhiskey @kevin_kisner @elijahcraig @balionisrenner @drizlyinc @gopuff @midwayuniv @thinkers.@distillery @chattwhiskey @sagamorespirit
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395 - Why Are Master Distillers Leaving? with Jason Callori of The Mash and Drum Feb 02, 2023

There seems to be a growing trend in the whiskey world and that is when you start seeing the accustom faces you know and trust in a brand leave to go and start their own venture. Can you blame them? There is more opportunity to own a piece of the pie. But could we see a growing problem where we see those brands struggle to take off? To help dive into this conversation we invite Jason Callori of the Mash and Drum on the show. We kick off the show to learn more about Jason and how he built one of the largest whiskey YouTube channels. Then we talk about Master Distillers and other faces leaving their respected brands and what motivates such a move.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks the frustration of secondary prices and not finding bottles
How did you get into bourbon?
What channels influenced you to start your own channel?
What wins, content or production value?
Did you ever have a sensation of burnout?
Who are some of the favorite guests that you have had on the show?
Are you master distillers and faces of the brand leaving for more money?
Has the Master Distiller title been diluted?
How fair is it for blenders to be criticized when they only have access to what's on the open market vs what they had at their disposal at a previous company?
If you have a small brand and one batch bombs, how long can you rely on your reputation?
Will a whiskey geek give someone a second chance?
If someone is leaving from being a face of a brand, how long should they wait until they announce they are starting a new brand?
@the_mash_and_drum
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Whiskey Quickie: Remus Repeal Reserve VI 2022 Review Jan 31, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Remus Repeal Reserve VI 2022. This non-age stated bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Traverse City Whiskey Begins A $20M Distillery, Old Elk Launches Rye Finished in Barbados Rum, Michter’s Releases 2022 Celebration Sour Mash Jan 27, 2023

It's This Week in Bourbon for January 27th 2023. Traverse City Whiskey Co. has officially broke ground on a $20M distillery. Old Elk Distillery launches its first Rye Whiskey finished in Barbados Rum Casks. Michter’s Distillery will begin shipping the 2022 Edition of its Celebration Sour Mash.
Show Notes:

Elijah Craig Bourbon and AT&T Pebble Beach Pro-Am announced a multi-year partnership
A new bill introduced to the Ohio Senate would allow Ohioans to make moonshine
Bourbon with HeART is launching Barrels of HeART
Buffalo Trace Distillery is offering one lucky bourbon lover the trip of a lifetime
ReserveBar launched its new website Get Stocked
Traverse City Whiskey Co. has officially broke ground on a $20M distillery
Old Elk Distillery launches its first Rye Whiskey finished in Barbados Rum Casks
Hercules Mulligan Eyr & Rye, a limited-edition Irish-American Manhattan
Lawrenceburg Bourbon Company. ’L.B.Co.’s Kentucky Straight Bourbon “One Cask Series”
Heaven’s Door Spirits releases Bootleg Series Vol. IV, an 11-Year-Old Wheated Bourbon finished in Islay Scotch Casks
Michter’s Distillery will begin shipping the 2022 Edition of its Celebration Sour Mash
@elijahcraig @bourbonwithheart @buffalotracedistillery @reservebar @tcwhiskey @oldelkbourbon @herculesmulligancompany @lawrenceburgbourbon @heavensdoorwhiskey @michterswhiskey
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394 - Bourbon Capital Academy with Sam Lacy Jan 26, 2023

You listen to this show because you want to be a better educated bourbon consumer. Or maybe you just went off the deep-end and started buying too many bottles and now you're on the hunt for the next great bottle. Either way, I'm glad you're here. But there are all sorts of new opportunities that foster deeper knowledge with some of the premier distilleries in Kentucky, most notably, in Bardstown. Sam Lacy joins the show to talk about everything from the Bourbon Capital Community Alliance. It's an initiative from the city of Bardstown to bring in-depth and tailored educational experiences to distilleries around Bardstown along with their brand new Brindiamo Penthouse that can provide a 101-level primer for people before they hit the distilleries.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks bottles as an investment
How did you get into bourbon?
Why was there an initiative to form an alliance?
How many partner distilleries are a part of the alliance?
Is the Bourbon Capital Guild a private bourbon society?
What are the distilleries asking of the city to help promote bourbon tourism?
Is the Bourbon Capital Academy a proprietary education course that anyone can take?
What is the Brindiamo Penthouse?
How often are the courses being offered at the partner distilleries?
How much does a custom distillery course cost?
@bourboncapitalguild @bourboncapitalacademy @brindiamogroup
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Whiskey Quickie: Brothers of the Leaf Bourbon Finished in Toasted French Oak Review Jan 24, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Brothers of the Leaf Bourbon Finished in Toasted French Oak. This non-age stated bourbon is 115.4 proof and $90 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Sazerac Sues RNDC In Excess of $86M , Kentucky ABC Raids Justins’ House of Bourbon, Woodford Reserve Releases Double Double Oaked Jan 20, 2023

It's This Week in Bourbon for January 20th 2023. Sazerac is suing Republic National Distributing Company in excess of $86M. Kentucky ABC seized undisclosed amounts of bourbon from Justins’ House of Bourbon. Woodford Reserve releases its Double Double Oaked Bourbon for 2023.
Show Notes:

Sazerac is suing Republic National Distributing Company in excess of $86M
Kentucky ABC seized undisclosed amounts of bourbon from Justins’ House of Bourbon
Pennsylvania Liquor Control Board (PLCB) implements a price increase of 4% on more than 3,500 brands
Playboy Spirits has raised more than US$13 million in funding
Greg Hughes, Beam Suntory chief growth and brands officer, talks RTD growth
Woodford Reserve releases its Double Double Oaked Bourbon for 2023
Mystic Farm & Distillery announces the launch of Mystic Galactic, a bourbon whiskey aged for one year in space
@houseofbourbonlex @houseofbourbonlou @houseofbourbonky @playboy @woodfordreserve @mysticfarmdistillery
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393 - Forecasting Bourbon's Future with Susan Wahl of Heaven Hill Jan 19, 2023

If you think there is a lot of bourbon on the shelf now, wait just a few more years. The news over the past year has been flooded with a couple million upwards to a billion dollars in capital investments from everyone in the bourbon industry. When the news dropped that Heaven Hill was going to open a new $135M distillery that will produce 150,000 barrels a year, in addition to their existing Bernheim distillery that already produces 1,500 a day, many of us scratched our heads and thought, "who is going to drink all this whiskey?". That's when I reached out to Heaven Hill and invited Susan Wahl to come on the show. She has a long, 20 plus year history working in the whiskey portfolio at Heaven Hill. She's literally seen it all. We talk about what drove the decision to build a second distillery, the threats, and how they are planning for everything in the supply chain, including barrels and labor. We also talk about data trends and where they see the international market heading.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks when barrel proof became common.
What were your whiskey initiatives and marketing plan for bourbon in the early days?
How did you take Evan Williams into one of the largest whiskey brands?
What trends or data have you learned from the visitor center?
What factors did you take into account when thinking that you need another $135M distillery that can produce 150k barrels a year?
How much of your sales is domestic vs international?
What threats did you see about potentially not building another distillery?
Did the removal of European tariffs have an impact on your forecast?
Did barrels or other supply chain factors play an important role in your forecast?
What data helps you push pass the fears of a 20-year lifecycle on trends?
How have you worked with the city to build new warehouses?
Does Bardstown have the workforce to take care of the labor requirements?
What makes you bullish about tourism for bourbon?
@heavenhilldistillery
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Whiskey Quickie: Uncle Nearest Rye Whiskey Review Jan 17, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Uncle Nearest Uncut/Unfiltered Rye Whiskey. This non-age stated uncut rye whiskey is 119.7 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Barrell Purchases A Historic Rickhouse, Announcing The Brindiamo Penthouse, 78 Legends Features a 50 Year Old Bourbon Jan 13, 2023

It's This Week in Bourbon for January 13th 2023. Barrell Craft Spirits purchases a historic rickhouse in Shively, Kentucky. The Bourbon Capital Alliance has announced the establishment of the Brindiamo Penthouse. A New Bourbon release called '78 Legends featuring a 50 year old bourbon.
Show Notes:

The bourbon capital alliance has announced the establishment of the Brindiamo Penthouse
Neuroscientists have created a new category of non-alcoholic ‘spirit’ designed to mimic the feel-good effects of alcohol
President Joe Biden pardoned a man who was convicted 60 years ago for a single instance of selling whiskey without a tax stamp
Barrell Craft Spirits purchases a historic rickhouse in Shively, Kentucky
Stanford University has released a study about distilleries and appearing authentic
Four Roses and OSMO Salt release Toasted Vanilla Bourbon Salt
Kentucky Owl has announced the release of its Batch #12 Bourbon
Larceny and Elijah Craig Barrel Proof A123 are released
A New Bourbon release called '78 Legends featuring a 50 year old bourbon
@barrellbourbon @joebiden @bourboncapitalguild @bourboncapitalacademy @stanford @fourrosesbourbon @osmosalt @kentuckyowl
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392 - What Does Sazerac Leaving RNDC Mean For Everyone? and 2023 Predictions on Bourbon Community Roundtable #76 Jan 12, 2023

It's Bourbon Community Roundtable #76 and this is one I'm excited to talk about because as you're well aware, building a brand requires choosing the right distribution partners. The big shake up of the past few weeks is that Sazerac is pulling out of Republic National Distributing Company in favor of smaller, more mid-tier, and beer focused distributors in around 30 different states. So, we want to ask the roundtable a few questions. First, what would motivate Sazerac to break up this long-standing relationship? If you are a distributor that got selected, what problems are you going to experience. And lastly, as a consumer are we going to see any change like finding Pappy on the shelf at MSRP. Spoiler alert... the answer is no. Since it's the first roundtable of 2023, we all put in our predictions and see what the future holds for bourbon this year.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about dry January.
Sazerac is leaving RNDC. What does this mean for Sazerac?
Sazerac goes with mid-tier distributors. How do distirbutors adapt and what happens to other brands?
Does Sazerac leaving RNDC mean anything for the end consumer?
What are your 2023 predictions?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Frey Ranch Single Barrel Rye Review Jan 10, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Barrel Rye. This non-age stated rye is 131.8 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Lisa Wicker Takes Charge at Alltech, New Record For Pappy Van Winkle Set at Auction, Hard Truth Master Distiller’s Reserve Collection Jan 06, 2023

It's This Week in Bourbon for January 6th 2023. Lisa Wicker takes on the new role as CEO & Master Distiller of Lyons Brewing & Distilling Co. A new record was set at auction for Pappy Van Winkle. Hard Truth Distillery Co. announced the 2022 Hard Truth Master Distiller’s Reserve Collection.
Show Notes:

Lisa Wicker takes on the new role as CEO & Master Distiller of Lyons Brewing & Distilling Co
The partnership between Matthew McConaughey and Wild Turkey has ended
Sazerac is moving away from Republic National Distributing Company
A new record was set at auction for Pappy Van Winkle
Wilderness Trail set to double its bottling production
Hard Truth Distillery Co. announced the 2022 Hard Truth Master Distiller’s Reserve Collection
@lbwicker @alltechinc @wildturkey @officiallymcconaughey @sothebys @wildernesstraildistillery @hardtruthspirits
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391 - Tequila Pursuit with Alfonso Esquivias of Drinks with Fonz Jan 05, 2023

If you listen to our Friday show called This Week in Bourbon, you would hear us talking about tequila being the next rising spirit. I mean, who doesn't like a good margarita? Much like bourbon, there is a lot to know about what goes into making the spirit. To help explain all that, we've invited Alfonso Esquivias, the Founder and Owner of Drinks with Fonz. Alfonso sent Ryan and I 12 different tequilas to sample them as we go through to know more about them. It was a lot of tequila but I promise you that I have a much deeper appreciation for tequila after this. Alfonso talks about the laws to be called a tequila and we dive into the process of harvesting agave and distilling it. We then tackle the touchy subject of how many tequilas on the market are full of additives like sugar and how you shouldn't trust many celebrity brands as well. Listen closely to the brands we talk about during the show so you know which ones are additive-free and legit.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the popularity of Buffalo Trace
How did you get into spirits in general?
What restrictions are in place to be called a tequila?
Can you describe an agave plant?
Can you explain the differences between blanco, reposado, and anejo?
In bourbon you will never see anyone claim they like un-aged bourbon but why is that with tequila?
How do you know which brands have additives?
What are all tequilas in the 80-90 proof range?
What is the typical proof off the still?
Who is the MGP of tequila?
So what makes something like Jose Cuervo mass-market or bottom shelf?
Is saying "using tequila as a mixer" considered blasphemy?
Does a particular agave field have different effect on the flavor like grapes with wine?
How do you know when an agave plant is ready for harvesting?
Does price point increase when proof increases?
Do all celebrity tequilas have additives or are considered crap?
@drinks.@with.@fonz
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Whiskey Quickie: Hirsch “The Bivouac” Kentucky Bourbon Review Jan 03, 2023

On this Whiskey Quickie by Bourbon Pursuit, we review Hirsch "The Bivouac" Kentucky Bourbon. Yes, we still didn't pronounce it right. This non-age stated bourbon is 100 proof and $55 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Juggling Multiple Jobs and Technology & Tradition Dec 30, 2022

Hey everyone, we're back again with a double header episode where you get to know more about Ryan and I. This is a long episode because we both have our own dedicated episodes on Behind The Pursuit. In the first half you will hear Episode 19 with Ryan. You will get to hear about his morning rituals and the businesses he runs and manages outside of bourbon. The second half of the show in Episode 20 with me and talks about my career progression and how I take a very data-centric and analytical approach to everything we are doing with Pursuit Spirits. Remember, if you like these episodes, then search for Behind The Pursuit on your podcast player and hit subscribe. It's a fantastic way to hear more about the inside of the industry and we talk about building a brand, glass shortages, distribution hurdles, and so much more.

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390 - The Return of JW (Wally) Dant into Distilling with Wally Dant of Log Still Distillery Dec 29, 2022

If you've been around bourbon long enough, then you know the name JW Dant. That's because the Dant name is equivalent to bourbon royalty as it is steeped in history. But there is another Dant that is wanting to bring his family name back into the distilling business and that's JW Dant, or better known as Wally Dant from Log Still Distillery. Wally joins the show to talk about his upbringing and how some early career choices he made early on put him in the fortunate position to revive life into Gesthamane Kentucky where he is building his own legacy in the bourbon business.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the American single malt category
Was there ever a moment where you realized bourbon was a part of your DNA?
What have you discovered about understanding about your heritage?
Who was the last person, in your family tree, to work at a distillery?
What was your focus of study at Purdue?
How did you progress in your career and businesses that you sold?
How do you transition from selling your business to figuring out what to do next?
When did you decide to make the investment from sourcing Tennessee whiskey to breaking ground on a distillery?
What was the inspiration for putting a focus on rebuilding the community in Gethsemane?
Did the lawsuit with Heaven Hill over your name come into play early on?
What does 5th district mean on your Monk's Road label?
What's your plan on having your whiskey be different than anyone else's?
@logstilldistillery @jwwallydant
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Whiskey Quickie: King of Kentucky 18 Year 2022 Release Review Dec 27, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky 18 Year. This 18 year old bourbon is 130.3 proof and $350 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Behind The Pursuit: Brand Loyalty Dec 23, 2022

Hey everyone, at the end of the year we typically like to post some episodes that aren't our normal types and end up being fun. However, this past year we launched a second podcast called Behind The Pursuit. This new podcast releases every 2 weeks that covers topics of sourcing, forecasting, brand loyalty, raw materials, work/life balance, and more. This is a creative outlet for us to talk to you all about what it takes to build a bourbon brand. This is episode 22 of Behind The Pursuit where we talk about our journeys visiting multiple states and brand loyalty. Do bourbon geeks have brand loyalty? And how do you build brand loyalty to a general consumer? Make sure you subscribe to Behind The Pursuit on your podcast player and hit subscribe to listen to more of these episodes.

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389 - Will Celebrities Help or Hurt Bourbon? Dec 22, 2022

For the longest time, celebrities have been getting into the spirits industry. It first started off as being a spokesperson and putting a recognizable face to a brand. Now, many celebrities are coming out with their own bottles, and bourbon is no exception. In this episode, we look at many of the celebrity bourbon brands that have emerged over the past few years and analyze them. Does a celebrity care about the quality of the whiskey? Are they just in it for an added revenue stream? Are there any good ones? But we ultimately want to know if celebrities will help bourbon or hurt bourbon.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about his favorite 4th grain used in American Whiskey
Do distilleries need a celebrity spokesperson anymore?
If a celebrity comes out with a young bourbon does that hurt the category?
Are celebrities just getting into it for another revenue stream?
Should be skeptical of having a celebrity attached to a bourbon distillery?
If a celebrity bourbon brand blows up, will unassuming people think that's what bourbon is supposed to taste like?
Is there an example of any celebrity bourbon that is actually really good or high quality?
What are the good things that come from having a celebrity whiskey?
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Whiskey Quickie: Heaven’s Door Decade Series #01 Review Dec 20, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review the inaugural release of the Heaven’s Door Decade Series. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Jefferson's Bourbon Gets A $250M Distillery, Willett Will Build An Additional $93M Distillery, Booker's Releases "Pinkie's Batch" Dec 16, 2022

It's This Week in Bourbon for December 16th 2022. Pernod Ricard will invest $250 million for a state-of-the-art distillery for Jefferson’s. Willett will invest nearly $93 million for the construction of a new distillery. Booker's Bourbon has released its fourth and final batch of the 2022 collection.
Show Notes:

An update on BOTLD
Buffalo Trace rolled out its 8M barrel on December 15th
Pernod Ricard will invest $250 million for a state-of-the-art distillery for Jefferson’s
Willett will invest nearly $93 million for the construction of a new distillery
A holiday raffle where tickets can be purchased by visiting give270.org
All Nations Distillery is the newest member of the KDA
DISCUS is granted $1.12M to promote whiskey exports
Chattanooga Whiskey introduces BATCH 028: CACAO INFUSED
117 Series: Old Forester Extra Extra Old
Booker's Bourbon has released its fourth and final batch of the 2022 collection
@botldpa @buffalotracedistillery @jeffersonsbourbon @willettdistillery @give270 @distilledspiritscouncil @chattwhiskey @oldforester @jimbeamofficial
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388 - Is There A Small Brand Problem? and 2022 Prediction Results on Bourbon Community Roundtable #75 Dec 15, 2022

Its Bourbon Community Roundtable #75 and in this episode we focus on one major topic and then end the show looking back at this year in bourbon. Last week, the team at Breaking bourbon came out with an article called Does Bourbon Have A Small Brand Problem. It was a fascinating article because it talks about many of the interesting things we see about craft brands. Are people only interested interested in heritage brands? Is there a big knowledge gap? Is this a problem because of the unfair playing field with the three tier system? Are there too many choices or do brands just lack hype? In the last part of the show, I revisit all of our 2022 predictions to see who got it right and who got it wrong.

Show Notes:

Does bourbon have a small brand problem?
Are small brands at an inherit disadvantage?
Do brands need a level of hype to survive?
Is there a lack of trust or knowledge?
What was your 2022 prediction and did you get it right?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Jack Daniel’s Distillery Series Rye Finished in High Toast Maple Barrels Review Dec 13, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Distillery Series Tennessee Rye Finished in High Toast Maple Barrels. This non-age stated rye is 101 proof and $42 MSRP for 375ml. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Single Barrel Select Moves To A Points System, Bardstown Bourbon Announces Origin Series, Pursuit Spirits Debuts the Oak Collection Dec 09, 2022

It's This Week in Bourbon for December 9th 2022. Single Barrel Select moves to a new points-based system. Bardstown Bourbon Company announces it's Origin Series. Pursuit Spirits debuts the Oak Collection.
Show Notes:

BOTLD is a new way for Pennsylvanians to discover spirits
Single Barrel Select moves to a new points based system
Brindiamo Group has a new rick house located on the grounds of Log Still Distillery
UK Assistant Professor Tyler Barzee has created bourbon shrooms to help with stillage
Hayner Distilling announced a new whiskey experience called Whiskey Webcam
American Craft Spirits Association (ACSA) and Park Street presented highlights from the 2022 Craft Spirits Data Project
Wyoming Whiskey releases a 10 Year Anniversary Edition Straight Bourbon Whiskey
Broken Barrel Whiskey Co. has collaborated with Los Angeles Distillery (LAD) on Broken Barrel’s first distillery Collaboration Collection
Barrell Craft Spirits has announced Barrell Bourbon New Year 2023
A. Smith Bowman Distillery unveils A. Smith Bowman Cask Strength Bourbon Batch #2
The Macallan has extended its Red Collection with the release of a 77-year-old bottling
Vermont distillery WhistlePig Whiskey unveiled its latest limited-edition whiskey: 10-year-old PiggyBank Rye
Bardstown Bourbon Company Announces it's Origin Series
Pursuit Spirits debuts the Oak Collection
@botldpa @buffalotracedistillery @brindiamogroup @logstilldistillery @haynerdistilling @craftspiritsus @wyomingwhiskey @brokenbarrelwhiskey @losangelesdistillery @barrellbourbon @a.@smithbowman @the_macallan @whistlepigwhiskey @bardstownbourbonco @pursuitspirits
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387 - Dealing With Bourbon and Theft at Retail with Tony Konja of Keg N Bottle Dec 08, 2022

The idea of owning a liquor store sounds great, doesn't it? It sounds like you get to play around with booze all day and you never have to worry about allocation ever again because you get to keep all the Pappy and Blanton's for yourself. That couldn't be further from the truth. It's a business that relies on margin to keep the doors open. And when those doors are open, you don't really know what can happen next. Tony Konja is the owner of Keg N Bottle. We've talked about Keg N Bottle a few times because that's our partner store for our barrel selections. But the real reason we have Tony on the show is talk about a deeper subject of the retail liquor business and that is theft. No matter what you get into, you have to assume there are terrible humans out there that will take advantage of any situation. Tony gives us an introspective look into how he combats theft from brick and mortar locations as well as online retail and how this business has even had him being held a gun point saying his last prayer.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the end of the bourbon boom
Can you share your background and how you got into owning a liquor store?
Do you remember about theft at the grocery store?
Can you describe the setup in your store with walls of liquor?
Is there a magic formula for knowing the amount of theft to account for?
What measures do you take to minimize theft?
What products typically have a higher theft rate?
Have you ever been held at gun point?
Is there a bourbon stolen pretty regularly?
How do you thwart illegitimate activity with online orders?
Is there a reason to keep stores open later than 10pm?
Can you talk about how private barrel picks can get stolen in California?
How do you deal with customers that say they never received a package from a carrier?
@kegnbottleusa
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Whiskey Quickie: The Last Drop Release No. 28 Signature Blend of Kentucky Straight Whiskeys Review Dec 06, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review The Last Drop Release No. 28. This non-age stated whiskey is 121.4 proof and $4,000 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: KDA to Refresh Kentucky Bourbon Trail Branding, Blue Run Winter Solstice Collection, 16th edition of the Parker’s Heritage Collection Dec 02, 2022

It's This Week in Bourbon for December 2nd 2022. Kentucky Distillers’ Association is seeking proposals to refresh branding assets for the Kentucky Bourbon Trail. Blue Run Spirits announces its final whiskey release of the year with the Blue Run Winter Solstice Collection. Heaven Hill Distillery announced the 16th edition of the Parker’s Heritage Collection
Show Notes:

Bourbon & Benevolence Charity Auction & Bourbon by Kentucky’s Original Black Bourbon Enthusiasts (KOBBE)
Kentucky Distillers’ Association is seeking proposals to refresh branding assets for the Kentucky Bourbon Trail
Still Austin Whiskey Co introduces “The Artist,” a 100% Straight Rye Whiskey from Texas grains
Blue Run Spirits announces its final whiskey release of the year with the Blue Run Winter Solstice Collection
Heaven Hill Distillery announced the 16th edition of the Parker’s Heritage Collection
@502kobbe @kentuckybourbontrail @stillatx @bluerunspirits @heavenhilldistillery
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386 - From Restaurant to Brand Owner with Jason Brauner of Buzzard's Roost Dec 01, 2022

Our guest today carved a path that may seem unlikely, but in the end, seems almost fitting. Jason Brauner joined us back on Episode 057 where he talked about building the first bourbon focused restaurant in Louisville, which you all know as Bourbon's Bistro. That concept has stood the test of time and now people from all over flock to his restaurant for dinner and drinks. One particular patron of his is Andrew Wiehebrink of Independant Stave Company, who was on episode 346 talking about stave science. They began talking and came up with some proprietary barrels that will enhance a whiskey based on its original profile whether it was nutty, sweet, or floral. And that's how Buzzard's Roost bourbon was born. You will get to hear more about this journey and their process and how Jason is also moving into a brick and mortar location on West Main Street in the heart of downtown Louisville.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about combining barrels together because of angel's share
Give us a refresher about how you got into bourbon
When did you start collecting dusties?
Do you remember your biggest dusty score?
Were you one of the original restaurants that did barrel picks?
What was the motivation behind Buzzard's Roost?
Do you remember the first phone call when you wanted to start the brand?
How did you decide what type of whiskey to use?
How many proprietary barrels do you have?
How do you categorize the whiskey to go into different finishing barrels?
How does your blending process change when you go from 3 to 40 barrels?
Are you continuing with MGP or going to work with other distilleries?
When is your location in downtown Louisville going to open?
Did moving from a restaurant to brand owner feel like a natural progression?
What was the origin of the name Buzzard's Roost?
@buzzardsroostwhiskey @bourbonsbistro
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Whiskey Quickie: Michter's Toasted Sour Mash Whiskey 2022 Review Nov 29, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review the Michter's Toasted Sour Mash Whiskey 2022 Release. This non-age stated whiskey is 86 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit Spirits Raises $8M, Jack Daniel’s vs Dog Toy in the Supreme Court, Old Elk and Greg Metze’s Infinity Blend Series Nov 25, 2022

It's This Week in Bourbon for November 25th 2022. Pursuit Spirits raises $8M for future whiskey purchases. Jack Daniel’s takes a dog toy manufacturer to the Supreme Court. Old Elk Distillery is proud to announce the second annual release of Master Distiller Greg Metze’s Infinity Blend Series.
Show Notes:

Pursuit Spirits has financed $8 million in future bourbon and rye whiskey barrel purchases
American Rye: A Guide to the Nation’s First Spirit by Clay Risen
Jack Daniel’s takes a dog toy manufacturer to the Supreme Court
Frank August announces two expressions: the first single barrel releases and ‘Case Study’ series
Rabbit Hole re-releasing Raceking Founder’s Collection
Jack Daniel Distillery introduces Distillery Series selection #10
WhistlePig PiggyBack Legends Series: Brothers Osborne Barrel
Hidden Barn Kentucky Straight Bourbon Whiskey Series Two
Two new Stellum Black specialty blends
Old Elk Distillery is proud to announce the second annual release of Master Distiller Greg Metze’s Infinity Blend Series
@pursuitspirits @risenc @jackdaniels_us @thefrankaugust @rabbithole @whistlepigwhiskey @brothersosborne @hidden_barn @stellumspirits @oldelkbourbon
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385 - Wine's Dirty Little Secret Meets Bourbon with Lee Tatum and Cody Ewers of Innerstave Nov 24, 2022

Sherry, port, honey, sauternes, french, tokaji, toasted, and so much more. The world of cask finishing has exploded. It's what many consider to be the current wave of innovation for today's bourbon market. I mean, is there a bourbon brand that hasn't done a secondary cask finishing yet? However, this world is still a bit like the wild west. Companies are dumping bourbon into casks, there's stave additions, and there are other oak alternatives. So how do you know if your port finished bourbon is actually finished instead of blended? Unless there is a level of transparency, it's really hard to know. That's why Lee Tatum and Cody Ewars of Innerstave are joining the show. They give a history of how Innerstave had traditionally been used in wine for ages and now there is a desire for their products to be used with bourbon. We discuss what makes their oak finishing products different and how they can replicate a process time and time again versus pressing your luck on a barrel that came over from another country on a container ship.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about aging rye vs wheated bourbons
Lee, what did you invent as part of the innovation team at Brown Forman?
Cody did you see journalism on the decline?
What did you mean when you thought that the wine space needed to change?
Can you give a background of Innerstave?
Can you explain what these oak alternatives are?
How would someone go about using your product?
How have we not seen bourbon aged on a pirate ship yet?
Is this repeatable and consistent vs cask finishing?
What does the menu look like for types of oak alternatives?
@innerstave
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Whiskey Quickie: Old Forester Birthday Bourbon 2022 Review Nov 22, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review the 2022 Old Forester Birthday Bourbon. This 11 year old bourbon is 96 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Redemption Loses Lawsuit To Diageo, Sagamore Spirit Releases A 5YR Bottled in Bond, Kentucky Owl and Barrell Release $500 Bottles Nov 18, 2022

It's This Week in Bourbon for November 18th 2022. Redemption loses its lawsuit with Diageo and must change bottles. Sagamore spirit releases their own 5 year bottled in bond. Kentucky Owl and Barrell Bourbon are both releasing $500 bottles
Show Notes:

Bardstown Bourbon Co will have a new experience in downtown Louisville
Pernod Ricard has invested US$22 million to install its first RTD canning line
Redemption has been forced to stop bottles after it failed to get Diageo’s injunction order thrown out
Nearest Green Distillery has announced that it will add three permanent expressions
Sagamore Spirit has released its second annual Sagamore Spirit Bottled in Bond Straight Rye Whiskey
Hemingway Rye Whiskey First Edition with the release of the inaugural 972 bottles
Blue Run Spirits announces Blue Run Emerald Rye Whiskey
Puncher’s Chance announces its oldest whiskey to date with the release of Puncher’s Chance Bourbon: THE LEFT CROSS
Stoli Group announces Kentucky Owl Batch #12 and Kentucky Owl Mardi Gras XO Cask Limited Edition
Barrell Craft Spirits Announces BCS Gold Label Dovetail
@bardstownbourbonco @pernodricard @redemptionwhiskey @diageo @builleit @unclenearest @sagamorespirit @bluerunspirits @puncherschancebourbon @kentuckyowl @barrellbourbon
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384 - Is American Single Malt Trending? Has Sourcing Been Embraced? Thanksgiving That Isn't Wild Turkey on Bourbon Community Roundtable #74 Nov 17, 2022

It's Bourbon Community Roundtable #74 and here are the topics we chose for today's show. American Single Malts. The media is a buzz talking about them and traditional heritage distilleries are starting to release some in small numbers. Is this a trend that we need to pay attention to? It's safe to say that over half the bottles on the shelf are sourced product. Has sourcing been embraced finally? Or do people not care and don't know? Every year we will see Wild Turkey pictures flood social media on Thanksgiving. What should you bring to your Thanksgiving get togethers?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Beam decanters.
American Single Malts have their own designation and legal wording. Is this a trend worth watching for us bourbon geeks?
It's safe to say that over half the bottles on the shelf are sourced product. Has sourcing been embraced finally? Or do people not care and don't know?
Every year we will see Wild Turkey pictures flood social media on Thanksgiving. What should you bring to your Thanksgiving get togethers?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Knob Creek 18 Year Bourbon Review Nov 15, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Knob Creek 18 Year. This 18 year old bourbon is 100 proof and $170 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Western KY Distilling Announces $30M Distillery, Kroger’s Ultimate Bourbon Auction to End Hunger, Heaven Hill Announces Old Fitzgerald 19 Year Nov 11, 2022

It's This Week in Bourbon for November 11th 2022. Western Kentucky Distilling Co. announced a $30 million Distillery in Beaver Dam, Kentucky. Kroger’s third annual Ultimate Bourbon Auction to End Hunger has started. Heaven Hill Distillery announced the Fall 2022 edition of Old Fitzgerald 19 YR.
Show Notes:

Wilderness Trail update from Shane Baker
Diageo announced it has acquired Balcones Distilling
Western Kentucky Distilling Co. announced a $30 million Distillery in Beaver Dam, Kentucky
Longbranch teamed up with Walden Retreats to bring a bourbon-centric, luxury ranch-style stay
Jack Daniel’s has again been named the most valuable spirits brand in the world
New TTB Director Stepping Up on Enforcement
Kroger’s third annual Ultimate Bourbon Auction to End Hunger has started
Teamsters Local 651 is leading the effort to organize Woodford Reserve
IRS and the TTB raided the offices of Southern Glazer's Wine & Spirits in California
Castle & Key announces The Untold Story of Kentucky Whiskey, Chapter 2 in partnership with The Kentucky Black Bourbon Guild
Broken Barrel Whiskey Co introduces Americana
Jack Daniel’s Twice Barreled Special Release American Single Malt Finished in Oloroso Sherry Casks
Dixon Dedman releases 2XO The Phoenix Blend
Maker's Mark introduces Wood Finishing Series – the City Series
Heaven Hill Distillery announced the Fall 2022 edition of Old Fitzgerald 19 YR
@wildernesstraildistillery @balconesdistilling @longbranchbourbon @officiallymcconaughey @jackdaniels_us @krogerco @krogerchrispicks @sgwinespirits @castleandkey @_kbbg_ @brokenbarrelwhiskey @dixon_dedman @2xowhiskey @makersmark @heavenhilldistillery
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383 - Penny & Sparrow Pick a Barrel Nov 10, 2022

Our typical guests range from Master Distillers to other industry experts and pundits, but on the rare occasion I find a guest that breaks our norm and gives another view into the world of bourbon. Andy Baxter and Kyle Jahnke make up the folk music duo Penny & Sparrow. Their original appearance on the show was on Episode 228 where we got to know the guys and their love of bourbon. This time I caught them on their post-pandemic tour through Louisville and had them do their first ever Pursuit Series barrel selection. We talk about lyrical inspiration and video games and I lead them through five whiskey samples as they narrow down their choice. Without giving too much of it away, if you are interested in a bottle from this selection it's available on Seelbachs.com for a limited time until it's sold out. It is a single barrel after all!

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about why bourbon is called bourbon
How did your project go with Oak and Eden?
Do you get a good mix of bourbon and rye in the green room before a show?
Talk about Need You on your latest album
Do you record a riff or write down a lyric and then find a match between the two?
Why did you choose to use claymation for your Cheyenne music video?
Did you take the pandemic as a time to reconnect with music or decompress?
How does video game soundtracks inspire you?
What's the best video game console ever created?
How do you narrow down a barrel selection?
@pennyandsparrow
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Whiskey Quickie: 2022 Buffalo Trace Antique Collection (BTAC) Review Nov 08, 2022

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2022 Buffalo Trace Antique Collection. The collection includes: Sazerac Rye 18 Year, Eagle Rare 17 Year, Thomas H. Handy, William Larue Weller, and George T. Stagg. Each bottle has a suggested retail price of $99. What's our favorite this year? Watch to find out. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Campari Acquires Wilderness Trail for $420M, Limited-edition Old Forester King Ranch Edition, Lux Row Debuts Old Ezra 7-Year Rye Whiskey Nov 04, 2022

It's This Week in Bourbon for November 4th 2022. Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery for $420 million. Old Forester and King Ranch are releasing a limited-edition whisky called Old Forester King Ranch Edition. Lux Row Distillers announced the newest variant in the Ezra Brooks brand family: Old Ezra 7-Year Straight Rye Whiskey.
Show Notes:

Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery for US$420 million
Jane Bowie and Denny Potter are announcing a new distillery in Washington County, Kentucky
Pol Roger Portfolio is acquiring Leiper’s Fork Distillery
Old Forester and King Ranch are releasing a limited-edition whisky called Old Forester King Ranch Edition
The return of the George Dickel x Leopold Bros Collaboration Blend
Log Still Distillery is introducing Monk’s Road Wheated Bourbon
Wyoming Whiskey announces this year’s annual and limited release offerings of Barrel Strength Bourbon, Outryder Straight American Whiskey and Single Barrel
Angel's Envy is releasing their annual cask strength edition
Booker’s Bourbon Releases Third Batch of 2022 Collection "Kentucky Tea"
HIRSCH Selected Whiskeys announces The Cask Strength Finished in Cognac Barrels
Lux Row Distillers announces Old Ezra 7-Year Straight Rye Whiskey
@campariofficial @wildernesstraildistillery @lfdistillery @oldforester @kingranchinc @georgedickel @leopoldbros @logstilldistillery @monksroad @wyomingwhiskey @angelsenvy @hirschwhiskey @luxrowdistillers
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382 - Building A Brand With No Distillery with Michael Paladini and Danny Polise of Penelope Bourbon Nov 03, 2022

Starting a brand is no easy task. There will be a lot of fails before you ever see your first success and there's a lot to the industry that have to be taken into account from a regulatory aspect, supply chain, sales, and distribution. Mike Paladini and Danny Polise from Penelope Bourbon join the show to talk about how a wild idea to start a whiskey company grew into one of the hottest new brands on the market. They traveled to MGP after reading an article about how that craft whiskey you like is actually from a factory in Indiana. From there it's been a roller coaster of emotions and now they are working on new projects to reach more bourbon enthusiasts.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the aging climate of Texas
Can you talk about your wildest high school party that you threw?
What started you down the path of drinking bourbon?
Are more people in New Jersey finding bourbon and becoming drinkers?
What were you doing before Penelope?
What made you want to quit your day jobs and pursue a whiskey career?
What research did you do for starting a brand and sourcing?
Talk about that first day at MGP?
Did MGP help you with creating your proprietary blend?
Were you trying to maintain consistency or try different blends?
How are you figuring out how to scale the business with bottles in 29 states and 4 countries?
Are you finding it harder to buy directly from MGP with the explosion?
Why go into the light whiskey category?
Do you have any finished whiskey horror stories?
@penelopebourbon
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Whiskey Quickie: Elijah Craig Barrel Proof C922 Review Nov 01, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof C922. This 12 year old bourbon is 124.8 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Master Distiller Lisa Wicker Leaves Widow Jane, Another DTC Shipping Case Heads to Supreme Court, 2022 Buffalo Trace Antique Collection Details Oct 28, 2022

It's This Week in Bourbon for October 28th 2022. Master Distiller Lisa Wicker is leaving Widow Jane. The National Association of Wine Retailers is taking another shipping case to the Supreme Court. The details have finally been released for this year's Buffalo Trace Antique Collection
Show Notes:

Whiskey Thief Distilling Co joins The Kentucky Bourbon Trail Craft Tour
B. H. James Distillers announces the opening date in Adairville, Kentucky
The FTC has ordered Drizly to destroy unnecessary data
Skrewball's social media posts have violated the DISCUS Code
The Bourbon Barrel Taxation Task Force is looking to remove barrel aging taxes
Frazier Museum announced Bourbon Limited, an online Bourbon subscription membership service
Widow Jane announces that Master Distiller Lisa Wicker will leave the company
The National Association of Wine Retailers is taking another shipping case to the Supreme Court
Jackson Purchase Distillery will increase its distilling operation investment nearly $26 million
Kings of Leon has partnered with Willett to launch Kiamichi Whiskey
Chattanooga Whiskey releases Experimental Batch 027: Moscatel + Sauternes Barrel Finished
Penelope Bourbon announces the limited-release of Valencia
The details have finally been released for this year's Buffalo Trace Antique Collection
@whiskeythiefdistilling @drizlyinc @skrewballwhiskey @frazierhistorymuseum @widowjane @lbwicker @kingsofleon @willettdistillery @chattwhiskey @penelopebourbon @buffalotracedistillery
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381 - The Rights and Wrongs of Barrel Finished Bourbons Oct 27, 2022

It's quite apparent that cask finished bourbons are continuing to push the envelope. Every company and producer is utilizing different barrels to create new flavors and new SKUs. We sit down to analyze secondary cask finished bourbons from a legal and producer perspective. Why isn't there legal wording for recharging barrels? What are the various wine types that create better taste profiles? Is finishing a whiskey an excuse for covering up bad barrels? Can brands hide behind a whiskey speciality and do consumers even care?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about today's market growth and the bourbon boom
From a judging standpoint, should secondary cask finished bourbons not be in the bourbon category?
Do most consumers know Angel's Envy is not a bourbon or do they even care?
Is there a label sprawl problem with every brand coming out with different finishes?
What are the best types of barrels to finish a bourbon?
What are the differences between the types of barrels used for various wine types?
Is finishing a whiskey an excuse for covering up bad barrels?
What level of risk can you take with finishing whiskey that could turn our terrible?
Should there be a definition of recharging a barrel?
Does age of the whiskey matter when secondary finishing?
Should producers try to disclose the winery where the barrels are sourced?
Do you ever get bourbon fatigue and feel like changing things up with a finished whiskey?
Are barrel finishes added-value and should charge more per bottle?
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Whiskey Quickie: Russell’s Reserve Single Rickhouse Review Oct 25, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Russell’s Reserve Single Rickhouse. This 10 year old bourbon is 112.4 proof and $250 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Old Forester Names New Master Taster, New Riff Debuts Two New Malted Whiskeys, Blue Run Releases “Micro Batch” Flight Series Oct 21, 2022

It's This Week in Bourbon for October 21st 2022. Old Forester announced that Melissa Rift has been named Master Taster. New Riff debuts two new malted whiskeys. Blue Run announces a biannual series of “micro batch” whiskeys.
Show Notes:

Fred Minnick To Host Blind Bourbon Live In Washington D.C. For The Uso On November 10
Wolverine and Old Rip Van Winkle Distillery unveils the Wolverine 1000 Mile x Old Rip Van Winkle Cap-Toe Batch III boot
Old Forester announces Melissa Rift has been named Brand Ambassador/Master Taster
Arcane Distilling introduces its second flagship whiskey, Arcane Imperial
New Riff debuts the Maltster T50 Crystal Malt Kentucky Straight Bourbon Whiskey and Aroostook Malted Rye Whiskey
Michter's 20 Year Kentucky Straight Bourbon
The Garrison Brothers Cowboy Bourbon 2022 release
Alberta Premium announces the Alberta Premium Cask Strength Rye
Blue Run Flight Series is a six-whiskey micro batch collection
Chicken Cock Whiskey has released Chicken Cock Chanticleer
Ross & Squibb releases Remus Gatsby Reserve
Old Dominick launches Straight Tennessee Whiskey
Wyoming Whiskey announces 1872 9-year-old straight bourbon whiskey
Dr Pepper Bourbon Flavored Fansville Reserve
Arby's and BrainBrew announce Arby’s Smoked Bourbon
@fredminnick @theuso @wolverine @oldforester @newriff @michterswhiskey @garrisonbros @albertadistillers @bluerunspirits @chickencockwhiskey @olddominick @wyomingwhiskey @drpepper @arbys @brainbrewwhiskey
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380 - Have Stickers Gone Too Far and What Makes A Good Acquisition Target? on Bourbon Community Roundtable #73 Oct 20, 2022

It's another month and another Bourbon Community Roundtable and we've got a great list of topics in #73. The first is stickers. I know, it seems like we talk about them all the time but now it's gotten serious. A Louisville bourbon club and liquor store chain was sued by Bob Baffert for almost $70k over a sticker, and yes, they paid up. So now, have we gone too far with stickers? Every year it seems like there are a few acquisitions that happen. Recently, we've seen Heaven Hill acquire Samson & Surrey, Pritzker buy Bardstown Bourbon, and last year MGP purchased LuxCo. These were all strategically different plays. So what do we think makes a good acquisition target in today's market? Following on that last question, those were all very high dollar buys. Is this a trend that we will see continue or is there a chance that smaller brands on the upswing could be gobbled up?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about storing bottles.
Bob Baffert sued a Louisville liquor retailer for almost $70k over a sticker. Have we gone too far with stickers?
What do we think makes a good acquisition target in today's market?
Is there a chance that smaller brands on the upswing could be gobbled up?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Old Fitzgerald Bottled-in-Bond 17 Year (Spring 2022) Review Oct 18, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. This 17 year old bourbon is 100 proof and $185 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Liquor Store Sued $50k Over Bob Baffert Sticker, The Only Bourbon Boat Tour Is Expanding, Britain’s First Bourbon Called Never Say Die Oct 14, 2022

It's This Week in Bourbon for October 14th 2022. Evergreen Liquors gets sued $50k over a Bob Baffert sticker. The nation's only bourbon boat tour is expanding. Britain’s first bourbon caller Never Say Die makes its debut.
Show Notes:

Liquor Store Gets Sued $50k Over Bob Baffert Sticker
Brown Forman purchases the Diplomático Rum brand
The nations only bourbon boat tour is expanding
Black Button Distilling has broken ground on a new US$5 million distillery
Cystic Fibrosis Foundation Bourbon Raffle
Jack Daniel Distillery introduces the latest expressions in its Distillery Series
Brown-Forman has unveiled a Jack Daniel’s American Single Malt Whiskey
Company Distilling re-releases its Cask Strength Bourbon
Sierra Nevada releases Colonel E.H. Taylor Bourbon Barrel-Aged Bigfoot
Basil Hayden Red Wine Cask Finish
Britain’s first bourbon called Never Say Die makes its debut
@coxs_evergreen_liquors @brownforman @diplomaticorum @blackbuttondistilling @houseofbourbonky @jackdaniels @company_distilling @sierranevada @basilhayden
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379 - Bourbon and Social Media: Keeping Compliant with Nichole Shustack of McDermott Will & Emery Oct 13, 2022

We all have our favorite people and brands we follow on social media. I hope it's Bourbon Pursuit, but there are a lot of people that get categorized as influencers on every platform like Instagram and TikTok but every brand also needs to be on social media. Since alcohol is a heavily regulated product, there are ton of rules in place to keep the industry compliant. And for the most part, many are breaking these rules on a daily basis and could potentially face legal action from government bodies like the FTC. To help get us all more educated on the subject, we're joined by Nichole Shustack who's the Counsel at McDermott Will & Emery law firm. I ask Nichole a bunch of questions about the things I see on social media everyday when it comes to influencers getting free bottles, disclosing brand connections, bourbon charity raffles, and the legal implications that follow.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about wine for the american whiskey drinker
How did you get into the legal space with alcohol?
Do you scroll through TikTok and say "that's not compliant!"?
Are there government regulations involved with social media and alcohol promotion?
How are brands breaking the rules of social media promotion without knowing?
If a bottle was sent to an influencer, can an influencer or brand get fined from the FTC without disclosing it?
Who is going to come after influencers if they don't disclose their relationships or free bottles?
What is the maturity level or different social media platforms?
Does a whiskey influencer need to be cautious about having children, pets, or Santa Claus in their posts?
Is it legal for influencers or companies to give away alcohol as a part of a promotion to gain followers?
What are the legal implications for people that hold bourbon charity raffles?
@mcdermott_law
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Whiskey Quickie: Old Potrero Straight Rye Whiskey Review Oct 11, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Old Potrero Straight Rye Whiskey. This 6 year old whiskey is 97 proof and $65 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: All Six Van Winkle Expressions Get Larger Relase, Widow Jane Distillery Announces The Vaults 2022, Knob Creek Officially Announces 18 Year Old Oct 07, 2022

It's This Week in Bourbon for October 7th 2022. Widow Jane Distillery announces The Vaults 2022. Knob Creek officially announces Knob Creek 18 Year Old. Buffalo Trace Distillery is announcing the upcoming annual release of all six Van Winkle whiskey expressions
Show Notes:

Casey Jones Distillery creates a square still to accompany a $1.9M expansion
Berlin Packaging acquires Discoglass
The Cincinnati Association for the Blind and Visually Impaired (CABVI) is partnering with Northside Distilling Co. to release Braille Bourbon Whiskey
Widow Jane Distillery announces The Vaults 2022
Knob Creek officially announces Knob Creek 18 Year Old
Buffalo Trace Distillery announces the upcoming annual release of all six Van Winkle whiskey expressions
@caseyjonesdistillery @berlinpackaging @northsidedistillingco @widow_jane @knobcreek @buffalotrace @buffalotracedistillery @jvanwinkle7
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378 - Is Added Text On Labels Distracting? Do I Use Unconventional Grains? How To Plan Distribution? Free Consulting Advice from Pursuit Oct 06, 2022

We're not in the business of consulting to brands or distilleries, but a few months ago we asked you to submit your questions about brand building to give our honest feedback and advice. In this episode we take questions from entrepreneurs that are looking to start their own brand and what types of spirits to offer based on their location and our thoughts on unconventional grains like oats, buckwheat, and rice. We also analyze labels. How important is it see stuff like "rare", "super premium", "hand crafted", or "non chill filtered" on the label? Lastly, as a brand begins to scale or potentially halts growth when is it the right time to add a new state for distribution? If you want to ask us a question about brand consultation, nothing related to the distillation process because we're not chemical engineers, shoot us a message to info@bourbonpursuit.com and we may read your question next time we record a show like this.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) asks about falisfying information about bourbon history
From Alen: As a craft distillery, would you recommend to start with a product that is popular on local level or to focus on already established type of spirit?
From Alen: I'm also very dedicated to the bottle and label design. I'm planning to have my custom bottle and label that I designed by myself. Is that right way?
What is your thought on additional text on a label such as "non-chill filtered", "rare", "hand crafted" and is it distracting?
From Nick: What’s your opinion on the potential of whiskies made from unconventional grains such as oat, sorghum, buckwheat, etc?
How does a new brand analyze when it's time to add a new state in which to sell?
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Whiskey Quickie: Rare Hare 1953 Bourbon Review Oct 04, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare 1953 Bourbon finished in an XXO Cognac cask. This 17 year old bourbon is 111 proof and $589 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bourbon Barrels and Taxes Reach New High in KY, Barrell Releasing Their 2022 Gray Label Bourbon, Wild Turkey Announces Master's Keep Unforgotten Sep 30, 2022

It's This Week in Bourbon for September 30th 2022. The number of bourbon barrels in Kentucky reached a record and so have the taxes. Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon. Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series.

Show Notes:

CarbonBetter announced the certification of the world’s first carbon-negative bourbon distilled by Fierce Whiskers Distillery
Diageo is not renewing its membership with the Distilled Spirits Council of the United States
Evan Williams Bourbon Experience will introduce Square 6 High-Rye Rye Whiskey
Sotheby’s in London, bidding opened on The Macallan The Reach 81 Years Old single malt
The number of Bourbon barrels in Kentucky reached a new record and so have the taxes
Chattanooga Whiskey announced the next release of their Bottled in Bond Series: Fall 2018 Vintage
FEW Spirits introduces today FEW Rye Whiskey Bottled-In-Bond
Uncle Nearest to release first ever rye whiskey
High West Releases A Midwinter Night’s Dram Act 10 and Encore
Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon
Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series
@carbonbetter @fiercewhiskers @diageo @evanwilliamsbourbon @sothebys @themacallan @chattwhiskey @fewspirits @unclenearest @drinkhighwest @barrellbourbon @wildturkey
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377 - Architecting A Bourbon Distillery with Cash and Eric of Joseph & Joseph + Bravura Sep 29, 2022

You may remember back on Episode 334 we talked about the engineering that goes into a distillery, but we forgot to start off with a key component, and that's the architecture. A quick google search for distillery architects will lead you to one place, Joseph, & Joseph + Bravura. This architecture firm is synonymous with creating the most iconic distillery and visitor center experiences across Kentucky. They got their start by designing Four Roses back in 1909 and have since then been the lead architects on places like Old Forester in downtown Louisville, Bardstown Bourbon Co, Michter's, LuxRow, Angel's Envy and so many more. We're joined by Cash Moter and Eric Huelsman who are both partners in the firm. We discuss the history of the firm and then we dive into what it takes to architect a distillery. Where to start and how do you design around constraints.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) ask what would happen if prohibition never happened
How did you all become the premier place to go for architecting distilleries?
How did the two firms come together?
What other focuses did Joseph and Joseph have when bourbon was slow?
Would you rather rehab something old or have a blank canvas?
How does a conversation start about where to begin the process of architecting a distillery?
How do you determine placement and arranging the tasting bar vs the still vs the bathrooms?
How much influence does the customer have vs creative ideas you all have?
What are some bad architectural ideas that haven't seen the light of day?
Who's idea was it to start building rickhouse walls out of glass?
What constraints do you typically have to work with?
What was your initial reaction to the bourbon pyramids?
How do you blend in old world and new world architecture?
Do you have all the blueprints from the early 1900s for some distilleries?
Do you envision being the one stop for having a distillery architect team?
Can you have an AirBNB inside of a distillery?
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Whiskey Quickie: Castle & Key Bourbon Review Sep 27, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Castle & Key Bourbon. This 4 year old bourbon is 98 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Former VA ABC Employee Pleads Guilty, Bardstown Bourbon Co Retires the Fusion Series, Makers Mark Releases Barrel Rotation Series Sep 23, 2022

It's This Week in Bourbon for September 23rd 2022. Former VA ABC employee pleads guilty on embezzling information regarding bourbon releases. Bardstown Bourbon Co retires the Fusion series. Maker's Mark releases the barrel rotation wood finishing series
Show Notes:

Beam Suntory will produce more bourbon while cutting back on its greenhouse-gas emissions
Former VA ABC employee pleads guilt on embezzling information regarding bourbon releases
Bluegrass Bottling will construct a new 50,000 square foot bottling facility
Bardstown Bourbon Co retires the Fusion series
Castle & Key's new experience, Walk the Ruins
Mini Spirits Bottles Are On The Chopping Block In Massachusetts And Rhode Island
Makers Mark releases the barrel rotation wood finishing series
O.H. Ingram announced the second-ever release of its Flagship Bourbon
HIRSCH announces The Bivouac Kentucky Straight Bourbon
Redwood Empire Whiskey announced the release of Batch No. 002
Woodford Reserve releases Honey Barrel Finish
Redemption Sur Lee Straight Rye Whiskey
Chicken Cock Whiskey will release 15 barrels of limited-release Private Cask
Blade and Bow has re-released its highly sought-after 22-Year-Old Kentucky Straight Bourbon Whiskey
Historic whiskey brand Fortuna Bourbon is set to re-enter the market
The Last Drop announces Release No 28: The Last Drop Signature Blend of Kentucky Straight Whiskeys
@beamsuntory @jimbeamofficial @abc_va @blugrass_bottling @bardstownbourbonco @castleandkey @makersmark @ingramwhiskey @hirschwhiskey @woodfordreserve @redemptionwhiskey @chickencockwhiskey @bladeandbowwhiskey @fortunabourbon @lastdropdistillers @redwoodempirewhiskey
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376 - Do More Brands Signal an Oncoming Glut? Is Russell's Single Rickhouse Worthy of $250? Why Did Angel's Envy Hire A Master Distiller? on Bourbon Community Roundtable #72 Sep 22, 2022

There are new investments made into multi-million dollar distilleries every week it seems. There are more brands and product extensions popping up everyday. Yet, there's a shortage of barrels that are putting a strain on existing production. But when all this evens out and everything gets produced as planned, are we going to see an overproduction and what could be the result? Russell's Reserve is coming out with their new limited edition Single Rickhouse line extension. Sure, it features barrels that are selected from the former Camp Nelson C, but does it warrant a price tag of $250? Lastly, we look at the announcement of Angel's Envy hiring Owen Martin to be their next Master Distiller. Angel's Envy hasn't had a Master Distiller since the passing of Lincoln Henderson in 2013 who co-founded the brand. Is this an attempt to fill a void that is missing after Wes Henderson announced his retirement?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about who might be the next Dave Pickerell.
There are more brands and product extensions popping up every day. This is a side effect of the boom but what will happen when everything evens out, production goes as planned, and then we see an overproduction?
Russell’s Reserve has debuted an all-new, annual limited-edition collection: Russell’s Reserve Single Rickhouse. However, the price tag is $250. Is this deserving of that premium price tag?
Angel's Envy hasn't had a Master Distiller since the passing of Lincoln Henderson in 2013 who co-founded the brand. Is this an attempt to fill a void that is missing after Wes Henderson announced his retirement?
@breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Chicken Cock Island Rooster Rum Barrel Rye Review Sep 20, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Island Rooster Rye. This non-age stated bourbon is 95 proof and $200 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Angel's Envy Gets a New Master Distiller, ISC Purchases Two Stave Mills From Brown-Forman, Diageo Wins Injuction Against Redemption Whiskey Sep 16, 2022

It's This Week in Bourbon for September 16th 2022. Angel's Envy announced that Owen Martin will be joining the company as Master Distiller. Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman. Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark.
Show Notes:

Four Roses Distillery has appointed Abby Martinie as its new national brand ambassador and mixologist
Angel's Envy and the University of Louisville Athletic Association open the Angel’s Envy Bourbon Club
Angel's Envy announced that Owen Martin will be joining the company as Master Distiller
Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman
Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark
Jack Daniel’s and McLaren Racing announced today a multi-year partnership
Lost Lantern announces their Fall 2022 collection
Cascade Hollow Distilling Co. announces George Dickel Bottled in Bond Fall 2008, Aged 13 Years
Kings County Distillery is releasing a new flagship blended bourbon
Creek Water and American Rapper, Yelawolf, announce a limited edition 18-Year-Old Rye Whiskey called Sometimes Y
Woodinville Whiskey will release its Special Limited Release Woodinville Moscatel Finished Straight Bourbon in 23 markets
Log Still Distillery has released a new Tennessee whiskey product line called Rattle & Snap
@fourrosesbourbon @angelsenvy @independentstavecompany @brownforman @bulleit @bulleitwhiskey @diageo @redemptionwhiskey @jackdaniels_us @lostlanternwhiskey @kingscountydistillery @creekwaterwhiskey @yelawolf @woodinvillewhiskeyco @logstilldistillery
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375 - The Science of Whiskey Maturation with Ale Ochoa of TX Whiskey Sep 15, 2022

Whiskey is an amazing product. It's a testament of blending science and nature to create something that didn't exist naturally. And during that process from grain to bottle, you can manipulate a multitude of variables to create a brand new type of whiskey or some flavor nuance that hasn't been discovered. TX Whiskey is a growing brand and they have some strong pedigree of people working to shape their whiskey profile. We're joined by Ale Ochoa who is their whiskey scientist. She analyzes, studies, and makes suggestions on what to do with finished whiskey at TX but also has an influence during every step of the process. We talk about how she landed her dream job after college at TX what how she is learning about particular barrel placements in the warehouses and finishes.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks cocktail culture of the spirits industry
Was there ever an influence of whiskey in your family?
What was it about whiskey that made you focus your college studies on it?
Did you choose the title of Whiskey Scientist?
Have you had any discoveries or big takeaways with aging in Texas?
Does the fermentation process have a different effect in Texas?
Can you talk about the wood and cooperage you're using?
How are you determining when to pull sample lots?
Do you have a hypothesis of what will happen to barrels and oak aging in different locations?
Why did you decided to get into the finished barrel category?
So what barrel finishes did not work?
Are you blending both of your warehouse locations together or keeping them separate?
@txwhiskey
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Whiskey Quickie: O.K.I. Reserve Blended Bourbon Whiskey Review Sep 13, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review O.K.I. Reserve Blended Bourbon Whiskey. This 3-10 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit Spirits Announces 13-City Road Trip Tour, Adam Herz Uncovers a Bourbon Faker in Omahaz, BBC Releases Chateau de Laubade Collaboration Sep 09, 2022

It's This Week in Bourbon for September 9th 2022. Pursuit Spirits announces a thirteen-city road trip tour. Adam Herz, the whiskey investigator, found another faker based in Omaha. Bardstown Bourbon Co. will release another Collaborative Series with leading French Armagnac house Chateau de Laubade
Show Notes:

Pursuit Spirits Announces a thirteen-city road trip tour
St. Louis Bourbon Festival on October 21st 2022
The Nelson Distillery warehouse has been demolished in Louisville
Wilderness Trail announces Barrel picks offered to Family Tree members
New Riff Distilling extends distribution to DC, MD, and DE
Speyside Bourbon Cooperage will opens its first Pennsylvania facility
Adam Herz, the whiskey investigator, found another faker based in Omaha Nebraska
Legislators tackle the bourbon barrel tax
Filmland Spirits announces its world premiere
Stoli Group releases the Kentucky Owl Takumi Edition
Wenzel Whiskey marks its debut
Bardstown Bourbon Co. releases Chateau de Laubade Collaborative Series
@pursuitspirits @stlbourbonsociety @wildernesstraildistillery @newriff @speysidecooperage @filmlandspirits @kentuckyowl @wenzel_whiskey @bardstownbourbonco
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374 - Why Should Brands Pay Attention to TikTok? with Logan and Mac Hanes of Basement Rickhouse Sep 08, 2022

Every few years there is a technology that will revolutionize society. I've personally grown up with the invention of social media when you had to have a university email address to sign up for facebook. Social media trends shift over time. Twitter came on strong by cramming as much information as possible into 140 characters, sharing images wasn't new but filters is what took Instagram to new heights. But now short form video with TikTok is the new craze. I've been a fan of this platform but I wanted to invite Logan and Mac Hanes of Basement Rickhouse on the show because they are one of my favorite bourbon TikTok accounts. There's no shortage of people doing whiskey reviews or top 10s on TikTok but Logan and Mac will speak to this audience because their key to success is story telling with bourbon history. We talk about their account and success but we also touch on why this is no longer a platform for dancing teenager, but it's time that brands need to start paying attention to TikTok.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about gift ideas
What was your bourbon journey like that got you to this point?
As a Buffalo Trace tour guide, how do you keep learning new information?
How did you train yourself be on the tasting panel at Buffalo Trace?
Why did you make TikTok your platform of choice?
Why do we not see more brands try TikTok?
What have you found that helps videos go a bit viral?
Are you diving into more bourbon history to create your content?
How often do distilleries ask you to not share a TikTok?
@basementrickhouse
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Whiskey Quickie: Frank August Bourbon Review Sep 06, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Frank August Bourbon. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Denny Potter and Jane Bowie Leave Maker's Mark, Blue Run Spirits Will Build A $51M Distillery, Debut of Russell’s Reserve Single Rickhouse Sep 02, 2022

It's This Week in Bourbon for September 2nd 2022. Denny Potter and Jane Bowie both leave Maker's Mark at the same time. Blue Run Spirits will invest almost US$51 million into building a 35,000-square-foot distillery in Georgetown KY. Russell’s Reserve announces the debut of Russell’s Reserve Single Rickhouse
Show Notes:

Modelo is celebrating college football fans by giving them the chance to win a $100,000 “salary” prize
The global cannabis drinks market is set to grow by a value of $8.3 billion in 2032
The Frazier History Museum is launching an online bourbon subscription membership
Denny Potter and Jane Bowie both leave Maker's Mark at the same time
Fresh Bourbon Distilling Co. announces the opening of their bourbon and cocktail tasting experience
Brown-Forman Corporation reported financial results for its first quarter of fiscal 2023
Buffalo Trace increases whiskey making at the distillery of 50 percent
Blue Run Spirits will invest almost US$51 million into building a new distillery
Whistlepig has launched its Piggyback 100 Proof Bourbon
The Louisville Orchestra, in partnership with Woodford Reserve, “A Spectacle for the Senses” is a full-orchestral concert
Russell’s Reserve announces the debut of Russell’s Reserve Single Rickhouse
@modelo @makersmark @dppotterjanetthomasbowie @freshbourbon @brownforman @jackdaniels_us @woodfordreserve @buffalotracedistillery @bluerunspirits @whistlepigwhiskey @russellsreservebourbon @louisvilleorchestra
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373 - Bold Innovations And Not Following Trends with Will Schragis of Barrell Craft Spirits Sep 01, 2022

It's only been in the past 10 years that we have seen bourbon go through true innovation. Barrel finishes and blending different distillates weren't as common as they are now. Barrell Craft Spirits has been a pioneer in this space. In this episode we're joined by Will Schragis the Chief Product Innovation Officer for Barrel Craft Sprits. Will has been around since the beginning of Barrell and he tells how they approach innovating new products and the stories behind some of their most highly acclaimed and in-demand product extensions like Dovetail and Seagrass.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about blending subpar whiskey
What were the early days like trying to establish the Barrell Bourbon brand?
How do you deal with UPC code sprawl?
What challenges do you experience with this business model of doing so many unique things?
How do you scale Seagrass from a finishing standpoint?
How do you determine what factors go into process innovation?
Does constant customer education play a role with innovation?
How can American whiskey move beyond blend being a dirty word?
How can you be transparent when barrels need to be reconditioned?
Do the micro-blends serve as a training ground for new products?
Why has there not been a specifically toasted product yet?
Can you explain why $500 gold label demanded the price?
Was Stellum a way to introduce a lower price tag into the line?
@barrellbourbon
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Whiskey Quickie: Hardin’s Creek Colonel James B. Beam Whiskey Review Aug 30, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Hardin’s Creek Colonel James B. Beam Whiskey. This 2 year old bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Bourbon Benefit Raises $1.4M, Little Book Series Launches “To The Finish”, Four Roses 2022 Limited Edition Small Batch Aug 26, 2022

It's This Week in Bourbon for August 26th 2022. The Kentucky Bourbon Benefit raises $1.4M. Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.” Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon.
Show Notes:

The Kentucky Bourbon Benefit raises $1.4M
Woodford Reserve is creating a sensory experience at Charles De Gaulle Airport in Paris, France
The Macallan partners with luxury automotive Bentley Motors in new release
Buffalo Trace Distillery announces the Buffalo Trace Bourbon Heritage Month Collection
Kentucky’s Original Black Bourbon Enthusiasts are bringing back their 5th Annual Bourbon & Benevolence Tasting & Charity Auction
Campari Group buys a 15% minority stake in Howler Head
Uncle Nearest Premium Whiskey has been ranked among the top 1,000 companies honored on the 2022 Inc. 5000 list
Louisville Bourbon Transit Co releases the fifth batch of Bedtime Bourbon
Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.”
Michter’s Distillery will release its US*1 Toasted Barrel Sour Mash Whiskey
Shirakawa 1958 Single Malt, believed to be ‘the world’s rarest Japanese whisky’, will be distributed worldwide
Barrell Craft Spirits will introduce Barrell Vantage
Four Roses to releases 16-year-old OESV barrels
Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon
@woodfordreserve @the_macallan @bentleymotors @buffalotracedistillery @buffalotrace @502kobbe @campariofficial @campariusa @howlerheadwhiskey @uncleanearest @beamgeneration8 @michterswhiskey @barrellbourbon @fourrosesbourbon
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372 - Lines vs Lotteries, Bourbon Hall of Fame Criteria, and the Cheapest Bottle To Own on Bourbon Community Roundtable #71 Aug 25, 2022

It’s Bourbon Community Roundtable #71 where we are joined by the likes of all of our friends to talk about some hot topics in the recent bourbon news. Up first, we discuss lotteries vs lines. Now that Old Forester and Four Roses have announced they are no longer going to sell their limited birthday bourbon and small batch editions in the gift shop to local Kentuckians from people camping out, it has moved to a nationwide sweepstakes where anyone can enter. So, is this the beginning of the end for waiting in lines for bourbon? The Kentucky Bourbon Hall of Fame is inducting six new people. There is criteria to make it, but what criteria would we consider to be in our hall of fame? Lastly, we look at an old topic which is what is the cheapest bottle you need to own?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about whiskey for medicinal purposes
Is Waiting in Line Dead?
What's the criteria for the Bourbon Hall of Fame?
What is the cheapest bottle worth having?
@oldforester @fourrosesbourbon @kentuckybourbontrail @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn
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Whiskey Quickie: Jack Daniel’s Small Batch Coy Hill High Proof Review Aug 23, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Small Batch Coy Hill. This non-age stated whiskey is 153.2 proof and $55 MSRP (375mL). Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bourbon Hall of Fame Inducts Six Individuals, King of Kentucky Has Two Releases, Old Forester Birthday Turns To A Sweepstakes Aug 19, 2022

It's This Week in Bourbon for August 19th 2022. The Kentucky Bourbon Hall of Fame will induct six new individuals.King of Kentucky packs two new 15 and 18year old releases. Old Forester Birthday Bourbon Allocation Goes Into A National Sweepstakes
Show Notes:

Rally is selling 2,000 shares at $7 each for a six-bottle collection of Pappy Van Winkle
Beam Suntory has double-digit net sales growth for the first half of 2022
Wigle Whiskey sells to the owner of the Pittsburgh Pirates
Hard Seltzer and RTD shares increase in 2022 from IWSR
The Scottish government will review if the angels’ share has health and environmental impacts
The Kentucky Bourbon Hall of Fame will induct six new individuals
Ross & Squibb Distillery announce Remus Repeal Reserve Series VI Straight Bourbon Whiskey
King of Kentucky packs two new 15 and 18 year old releases
@rally @jdflicker @robbreport @beamsuntory @wiglewhiskey @brownforman @kentuckybourbontrail
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371 - Is Bourbon Overcrowded? with Chad and Sara of It's Bourbon Night Aug 18, 2022

Some people will say we are currently experiencing a bourbon shortage. However, if you go to your local store you will see it's quite the opposite. There are walls of bourbon and with so many labels it's hard to know where everything comes from. To help dig through this topic I've invited Chad & Sara from It's Bourbon Night to join the show. We talk about how they met and how they've grown their YouTube channel into one of the premier places on the internet to get informative opinions on the latest whiskey releases as well as the favorite amongst many YouTubers, lists and top 10s.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about opening bottles prior to purchase for allocated bottles
When did you start your YouTube channel?
Do you remember your first video?
Are there some videos that never get published?
Have you figured out the formula to get the mosts views possible?
How have you been able to combat the negative comments that come on the internet?
Have you had to pivot on how you create content and find new audiences?
Have you started to see an overcrowding of brands on the market?
Is there such a thing as a "bad run" of MGP barrels?
Will MGP still be the go-to source in 5 or 10 years?
When production catches up, how do you determine who get space on the shelf?
What will hurt the bourbon market the most?
Are celebrity whiskey brands going to overcrowd the market?
Will we start seeing labels begin to fail?
@itsbourbonnight
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Whiskey Quickie: Ben Holladay Bottled-In-Bond Bourbon Review Aug 16, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Ben Holladay Bottled-In-Bond Bourbon. This 6 year old bourbon is 100 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Maker’s Mark Honors Marjorie Samuels, 11 American Whiskey Trends in 2022, Antheum Studios Present Assassin’s Creed Bourbon Aug 12, 2022

It's This Week in Bourbon for August 5th 2022. An Israeli distillery makes country’s first Kentucky bourbon-style whiskey. Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles. Goose Island Bourbon County Stout announces 7 variants for this year's release.
Show Notes:

Revival Vintage Bottle Shop to Open New Location This Fall at North by Hotel Covington
High West announced its Protect the West initiative and Campfire Release
Maker’s Mark is honoring its co-founder, Marjorie Samuels, with the opening of a special permanent vestibule
11 American Whiskey Trends in 2022 from Beverage Dynamics Magazine
The World’s 10 Most Valuable Spirits Brands (2022)
Caskshare is set to launch The Big Lie aimed at Trump
Breckenridge Distillery and the Denver Broncos announced two new limited-edition Mile High Bourbon Blends
Old Overholt Straight Rye Whiskey will increase to a four-year age statement
Antheum Studios and Tennessee Legend Distillery present Assassin’s Creed Straight Bourbon Whiskey
@revivalvintagespirits @drinkhighwest @makersmark @beveragedynamics @caskshare @breckdistillary @broncos @old_overholt_official @jimbeam @beamsuntory @antheumstudios
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370 - Evolving a Modern Bourbon Brand with Kaveh Zamanian of Rabbit Hole Aug 11, 2022

Every brand finds their path. Some will talk about their grains sourced right on their farm. Some will rely on a historical figure from decades ago. But for Rabbit Hole, it's been about being a modern brand. Kaveh Zamanian makes his return to the show to talk about how the brand has changed in the few years since we had him on last. We discuss how their brand and liquid has evolved, how they are reaching into new demographics, his take on their new series of high end innovations and collaborations and a past time favorite of all of ours, dusty hunting.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about being Fred Minnick
Why don't you go by Doctor Z?
Did you originally intend the distillery to be built for Fred to have a 24-hour fermentation sleepover?
Is the location of the distillery challenged by location since it's in a popular location?
What are you doing to keep up with demand?
Are you positioning yourself as a modern brand?
Has the consumer mindset changed over the past few years now that the brand has grown?
How do you collect your demographic data?
What approach are you taking that you have such a high female consumer-base?
How were you able to create no market confusion with your expressions?
Why do you have a fascination with malting?
Can you tell from the malting process that something will work or do you have to see it all the way through?
What makes your 10 year blend and the 16 year french oak release special?
What does the Founder's Collection mean to you as this was introduced?
How did you get hooked up with Starlino?
Are there barriers to entry as you grow and expand into international markets?
Are bartenders or stores the best way to spend your resources for getting to market?
How has your dusty hunting collection going?
Are you trying to recreate some of your favorite dusties?
@rabbithole @kzrabbithole
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Whiskey Quickie: Buzzard's Roost Cigar Rye Review Aug 09, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Buzzard's Roost Cigar Rye. This non-age stated rye is 105 proof and $75 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Israeli Distillery Makes Bourbon-Style Whiskey, PLCB Execs Get Leftover Pappy Lottery Bottles, Goose Island Bourbon County Stout Has 7 Variants Aug 05, 2022

It's This Week in Bourbon for August 5th 2022. An Israeli distillery makes country’s first Kentucky bourbon-style whiskey. Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles. Goose Island Bourbon County Stout announces 7 variants for this year's release.
Show Notes:

The silent auction for Eastern Kentucky flood victims starts Aug 11th
An Israeli distillery makes country’s first Kentucky bourbon-style whiskey
Jim Beam has revealed plans to invest more than US$400 million to expand the Booker Noe Distillery
TTB proposes to include “American single malt whisky” as a distinctive product of the United States
Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles
Buzzard’s Roost Whiskey is celebrating its third anniversary with a pair of new bourbon releases
Lux Row announced Daviess County Kentucky Straight Bourbon Whiskey Finished in Lightly Toasted American Oak Barrels
American Mash & Grain releases Borrowed Page Volume 1
Barrell Craft Spirits releases BCS Gray Label Dovetail
Goose Island Bourbon County Stout announces 7 variants for this year's release
@fredminnick @jimbeam @buzardsroostwhiskey @daveisscountybourbon @barrellbourbon @gooseisland @mashngrain
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369 - History and Story of Blade & Bow with Doug Kragel of Diageo Aug 04, 2022

You've probably heard of the legendary Stitzel-Weller distillery. Getting a taste of whiskey created by this famous place is nearly impossible for the average person. But, there is one opportunity that remains where you can get just a hint at the greatness. Doug Kragel joins the show to give us the history and in-depth breakdown of Blade & Bow. As a brand educator he knows all about the products in the Diageo portfolio and we try and dig into more about the identity of these whiskeys. And to make everyone jealous, we even get to drink the limited 22 year old release.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about distribution markups
How did you get into a role of an ambassador or brand educator?
What was the George Dickel brand like when you started?
How do you determine criteria for an accelerator program?
Why was Blade & Bow created?
How does a partnership form to get whiskey to make this brand without revealing sources?
What's the difference between fractional blending vs solera?
Is there a team or a single master blender?
What if I challenged you and said are there really 20 year old barrels being dumped in the blend?
Why only have a small still at Stitzel-Weller and not try to recreate the magic it once had?
Why have partnership with Garden & Gun at the distillery?
What is the next phase of growth for Blade & Bow?
What does a membership to the Five Keys Club get you?
Why do a 22 Year Blade & Bow vs another Orphan Barrel?
Will we ever see Bulleit distilled whiskey go into Blade & Bow?
@bladeandbowwhiskey @stitzelwellerdistillery
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Whiskey Quickie: Blue Run Reflection 1 Straight Bourbon Review Aug 02, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Reflection 1. This non-age stated bourbon is 95 proof and $90 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Possible Tax Cuts for Kentucky Bourbon Producers, Spirit of Gallo Invests in Horse Soldier Bourbon, Four Gate Drops Four New Releases Jul 29, 2022

It's This Week in Bourbon for July 29th 2022. A Task force is being formed to investigate and possibly lower taxes imposed on Kentucky bourbon. Spirit of Gallo has invested in Horse Soldier Bourbon.Four Gate drops 4 new releases
Show Notes:

A Task force is being formed to investigate and possibly lower taxes imposed on Kentucky bourbon
Castle & Key now has an AirBNB
A free resource for learning called “Bourbon School” on YouTube by Henrik Brandt
Spirit of Gallo has invested in Horse Soldier Bourbon
21c Museum Hotel’s original Louisville location is an official, top-level Barrel sponsor of the Kentucky Bourbon Trail
Old Louisville Whiskey is coming to Kentucky in early August
ASW Distillery is releasing Fiddler Chin Music that commemorates the Atlanta Braves’ 2021 Championship run
291 Colorado Whiskey and Master Blender Marianne Eaves collaborate on 291 “E” Eaves Release
Four Gate Whiskey Company has announced four new releases
@horsesoldierbourbon @castleandkey @the_bourbon_nerd @21clouisville @21clexington @21chotels @oldlouisvillewhiskeyco @aswdistillery @braves @distillery291 @mariannebmd @fourgatewhiskey
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368 - Does Heritage Matter and Why Are We Attracted to Finishes? on Bourbon Community Roundtable #70 Jul 28, 2022

The roundtable is our monthly show where we look at new and interesting angles for the bourbon ecosystem. Marketing plays a big role in whiskey. There always needs to be a story that sells the brand. Last week, an article in VinePair sparked the question as to whether or not you need heritage for American whiskey. How important is it to have a deep lineage to bourbon and is that necessary for customer appeal? In the second half of the show, we break down finished bourbons and why in the past few years have we seen a big surge and what makes that attractive to more consumers.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the history of barrel proof bourbon.
Does heritage matter in American whiskey?
Why are we attracted to finished bourbons?
@vinepair @bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Rossville Union 2022 Barrel Proof Rye Whiskey Review Jul 26, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Rossville Union 2022 Barrel Proof. This 7 year rye is 117.2 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Herz Tracks Down a Counterfeiter from Wisconsin, Bourbon Women SIPosiumTickets Now on Sale, 2022 Yellowstone Limited Edition by Limestone Jul 22, 2022

It's This Week in Bourbon for July 22nd 2022. Bourbon Women SIPosium details are in and tickets are available. Herz tracks down a counterfeiter who sold bottles through Unicorn Auctions. Limestone Branch Distillery announces the 2022 Yellowstone Limited Edition.

Show Notes:

Update on Heaven Hill from an enthusiast who saw line cheating
Buffalo Trace plans to add a new tourism and dining destination
The Catholic Education Foundation's inaugural online bourbon raffle raised $105,000
The Bourbon Women's annual SIPosium Conference August 25 to 28, 2022
Adam Herz busts a Wisconsin man who sold over $18k in counterfeit bourbons via Unicorn Auctions
Timberwolf Whiskey is launched and caters to outdoors enthusiasts
Brother’s Bond launches its first limited-release, Brother’s Bond Original Cask Strength Bourbon
Arcane Distilling introduces its flagship whiskey, Arcane Alpha
A team of four friends and founders announce the release of Hidden Barn Kentucky Straight Bourbon Whiskey
Limestone Branch Distillery announces the 2022 Yellowstone Limited Edition
@bourbonwomen @unicornchicago @heavenhilldistillery @buffalotracedistillery @brothersbondbourbon @arcane_nyc @hidden_barn @yellowstonebourbon @limestonebranch
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367 - The Literal Rockstar of Bourbon with Bo Garrett of Montgomery Gentry and Wild Turkey Jul 21, 2022

There's not many people in the bourbon industry that have a story like our guest. Bo Garrett wanted a better life than working in the coal mines of eastern Kentucky. He picked up a guitar and left for Lexington, Kentucky to be discovered. He met some key people that would change his life forever and spent over 20 years together on the road as the lead guitarist for Montgomery Gentry while being sponsored by Jim Beam. After the tragic passing of Troy Montgomery, it sent Bo to a dark place and he needed something. After a fateful run-in with Jimmy Russell while having dinner with Fred Noe, he started giving tours at Wild Turkey and discovered a new passion and became one of their esteemed Brand Builders. After you hear this story, you will see that Bo is the literal rockstar of the bourbon world.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about proofing based on taste or most money
Did you have a family history in moonshining?
When did you start getting into playing guitar?
What genre did you first start with?
What did the music career really take off?
What was your best and worst tour experience?
Do you miss life on the road and touring?
What is your guitar of choice?
Do you still keep in touch with everyone in the band?
How did Booker Beam and Montgomery Gentry come together?
Do you look back on your days on the road and wish you hunted more?
What made you want to be a tour guide at Wild Turkey when you weren't touring?
How are you finding historical information and pictures to share on social media?
Are you digging up more history on Jimmy Russell as you spend time with him?
What else are you doing as a Brand Builder at Wild Turkey?
@wildturkey @montgomerygentry
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Whiskey Quickie: Basil Hayden Subtle Smoke Bourbon Review Jul 19, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Basil Hayden Subtle Smoke. This non-age stated bourbon is 80 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven Hill Suspends Special Releases, Bardstown Bourbon Releases Discovery #8 and #9, Heaven’s Door Announces the Decade Series Jul 15, 2022

It's This Week in Bourbon for July 15th 2022. Heaven Hill Bourbon Experience is currently in the process of changing their special releases. Bardstown Bourbon Company releases Discovery #8 and Discovery #9. Heaven’s Door Spirits announces the inaugural release of its Decade Series.
Show Notes:

A global shortage of bourbon has led to a lack of cheap RTDs in New Zealand
Securities Commissioner in Texas dismissed a cease and desist order against Whiskey & Wealth Club
Heaven Hill Bourbon Experience is currently in the process of changing their special releases
An ABC investigation led to four felony indictments against two men sharing Virginia ABC liquor store information
Copper & Kings has launched a new tour and bourbon
Bardstown Bourbon Company releases Discovery #8 and Discovery #9
Barrell Bourbon Batch 033 is announced
Heaven’s Door Spirits announces the inaugural release of its Decade Series
Woodford Reserve releases its annual limited-edition Batch Proof.
Second Booker’s Bourbon batch of its 2022 collection is here, “The Lumberyard Batch.”
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366 - From Archeologist to Bourbon and Dusty Expert with Caroline Paulus Jul 14, 2022

We all come from different backgrounds, yet we all find a passion in bourbon. One of the most intriguing stories I have ever been introduced to is from our guest today, Caroline Paulus. Her first love and her area of study is archeology. She had no idea that coming to Kentucky from Wisconsin on a dig would lead her into a new career in bourbon. She is fascinated with the history of whiskey and that has made her become one of the leading authorities when it comes to analyzing dusties. As the whiskey historian at Justin's House of Bourbon and senior editor for The Bourbon Review, she tells her story about falling into this line of work and some stories about running one of the best stores dedicated to bourbon in Kentucky.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about distilling presence during World War II
Was whiskey ever a thing in your household or did you discover it later in life?
Why do people from Wisconsin ruin an old fashioned?
What was your original archeology digs in Kentucky focused on?
How do you make the jump from being an archeologists to getting into bourbon?
How are you now after losing your senses to COVID?
Who taught you to get comfortable tasting whiskey?
At what point do you become a whiskey historian?
Have you been able to spot fake dusties?
What's the most popular item sold at Justin's House of Bourbon?
Can you try to hand sell me a dusty bourbon?
@houseofbourbonlex @houseofbourbonky @houseofbourbonlou @bourbonreview @misswhiskeyhistorian
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Whiskey Quickie: Blood Oath Pact 8 Bourbon Review Jul 12, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Blood Oath Pact 8. This non-age stated bourbon is 98.6 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bardstown Bourbon Company To Acquire Green River, Jackie Zykan Announces Hidden Barn, Russell's Reserve 13 Coming Soon Jul 08, 2022

It's This Week in Bourbon for July 8th 2022. Bardstown Bourbon Company has entered into an agreement to acquire Green River Spirits Company. Jackie Zykan announces her next venture called Hidden Barn. Russell's Reserve 13 is now an annual release with the next one coming soon.
Show Notes:

Bardstown Bourbon Company has entered into an agreement to acquire Green River Spirits Company
Jackie Zykan announces her next venture called Hidden Barn
Malcolm Jenkins joins as a Board Member and Investor of New Liberty Distillery
Pernod Ricard is creating a dedicated business unit called The American Whiskey Collective
New Riff Distilling broke ground on a 40,000 barrel warehouse
Disney unveils $5000 drink on new cruise
CULPER BRO’S 355 is a new bourbon for the UK market
Old Forester Distilling Co. announcesThe 117 Series – Whiskey Row Fire
Silver Screen Bottling and Alan Jackson release Silverbelly
Russell's Reserve 13 is now an annual release with the next one coming soon
Diageo and The Vita Coco Company announce a new series of Captain Morgan RTDs
@bardstownbourbonco @jackiezykan @malcolmjenkins @pernodricard @newriff @disneycruisline @oldforester @officialalanjackson @russellsreservebourbon @vitacoco
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365 - Is Sourced Bourbon Sustainable? with John Little of Smooth Ambler Jul 07, 2022

Smooth Ambler made a name for themselves with Old Scout. It was before the big craze of higher-aged sourced MGP when it was relatively easy to find. But, all good things come to an end and now they had to figure out how to keep that business sustainable. John Little, Founder of Smooth Ambler, joins the show once again to talk about why transparently sourcing whiskey was a critical component of the business. John feels they made plenty of mistakes early on and are trying to recapture the glory Old Scout once had. We dive into the economics of the sourced market of increased costs and what the future holds for their own distilled whiskey.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the best introduction to bourbon flights
How hard was it to take a step back from being involved with every facet of the business?
Why did sourcing whiskey never leave your business?
Did the market dictate Old Scout's trajectory?
Why not shut down the still and go all-in on sourced product?
Did you ever think about putting Old Scout to the side once your distilled product was ready?
What future modeling did you use to figure out when to put down new make or just purchase aged inventory?
What was the reaction when Old Scout went off the market and back on?
Why was transparency so important when it came to telling the Old Scout story?
Besides capital, what initial challenges do you have sourcing whiskey?
How much better have you gotten at projecting pipeline and future growth?
Aged stock has increased significantly, so how are you handling this?
As barrel prices increase are you absorbing costs or planning on passing on those costs?
@smoothambler
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Whiskey Quickie: Blade and Bow 22 Year Bourbon Review Jul 05, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Blade and Bow 22 Year Bourbon. This 22 year old bourbon is 92 proof and $450 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Catoctin Creek and GWAR Team Up Again, Jack Daniel's Introduces Coy Hill High Proof, Stellum Black Announces Specialty Blends Jul 01, 2022

It's This Week in Bourbon for July 1st 2022. Catoctin Creek Distilling Co. and heavy metal rock band legends GWAR are back for the second annual release. Jack Daniel introduces Small Batch Special Release Coy Hill High Proof in 375ml bottles. Stellum Spirits introduces Stellum Black specialty blends.
Show Notes:

Scotch Whiskey exports gave the UK $175 per second in 2021
Researchers released a report on the economic impact Texas distillers made
Limestone Branch Distillery has donated $25,000 to aid floods impacting Yellowstone National Park
Five new laws passed for licensees and applicants of Virginia
Catoctin Creek Distilling Co. and GWAR are back for the second annual release
Hotaling & Co. relaunches Old Potrero Straight Rye Whiskey
Redbreast has unveiled Kentucky Oak as the first release in its new American Oak series
High West Distillery has launched the 2022 edition of its Spring Rendezvous Rye
Jack Daniel introduces Small Batch Special Release Coy Hill High Proof
Stellum Spirits introduces Stellum Black specialty blends
@limestonebranch @yellowstonenp @abc_va @catoctincreek @gwar @hotalingandco @redbreastwhiskeyus @drinkhighwest @jackdaniels_us @stellumspirits
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364 - Is Jackie Zykan replaceable? King's County vs Irish Whiskey, and Can Stickers Violate Copyright? on Bourbon Community Roundtable #69 Jun 30, 2022

I know you've missed it, but the roundtable is back for another big show talking about spicy topics. The big news of Jackie Zykan leaving Old Forester made waves in the bourbon world. Is she a replaceable asset to Brown-Forman and what happens with the 117 series? King's County and the Irish Whiskey Association are in a battle over the use of "irish-style" whiskey on the label. Who should give an inch here? Would we be up in arms if someone outside the US used "bourbon-style" on their label? And there's always more sticker talk but this time we go over the use of copyright and trademarks on different distilleries bottles.

Show Notes:

Jackie Zykan is leaving Old Forester. What do we think will happen to the brand? Is she replaceable?
King's County and the Irish Whiskey Association are in a battle. King's County created an "irish-style" whiskey and the IWA sent a cease and desist. What would we think if a distillery in Ireland created a "bourbon-style" whiskey and put that on the label?
Stickers are going less than subtle now. In the case of copyright issues, should distilleries start caring more?
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Yellowstone Family Recipe Bourbon Review Jun 28, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone Family Recipe. This 6 year old bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Jackie Zykan Steps Away From Old Forester, King’s County and Irish Whiskey Assoc. Battle, Bardstown Bourbon Collab with Plantation Rum Jun 24, 2022

It's This Week in Bourbon for June 24th 2022. Master Taster Jackie Zykan steps away from Old Forester. King’s County Distillery has been served a cease-and-desist letter by the Irish Whiskey Association. Bardstown Bourbon Company’s newest Collaborative Series with Plantation Rum

Show Notes:

Master Taster Jackie Zykan steps away from Old Forester
Sought-after American whiskies at Whisky Hammer’s The Spirit of America Whiskey Auction
TTB Approved 177.7K Products L12M through May 2022
Registration is open for the 2022 American Distilling Institute Craft Spirits Conference & Expo
Augusta Distillery has broken ground on a $23 million distillery
Absolut Company has partnered with Blue Ocean Closures to develop a natural fiber-based cap
King’s County Distillery has been served a cease-and-desist letter by the Irish Whiskey Association
Lugh Gill Distillery in Ireland announces its acquisition by the Sazerac Company
Bardstown Bourbon Company’s newest Collaborative Series with Plantation Rum
Coal Pick Distillery out of Drakesboro, Kentucky has released their first wheated bourbon
Wyoming Whiskey announces its limited edition Powder River straight bourbon whiskey
FEW Spirits releases Motor Oil Whiskey collab with Black Rebel Motorcycle Club
Tamworth Distilling is making its whiskey from an unusual ingredient, the green crab
@jackiezykan @brownforman @whiskyhammer @americandistilling @augustakydistillery @absolutus @kingscountydistillery @bardstownbourbonco @plantation.@rum @wyomingwhiskey @fewspirits @brmcofficial @tamworth_distilling
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363 - Toasted Barrel History and Blind Taste Off Jun 23, 2022

Toasted barrels are all the rage right now, but why? Do they taste better than the regular bourbon counterparts? Or has the consumer shifted their taste profile? In this episode, the Bourbon Pursuit team sits down and blind tastes our way through four samples and we ponder on many questions in the toasted category. Where did it start? Do different mashbills effect the outcome? and Where should the line be drawn on what's acceptable? We examine this and a lot more as we also pick our favorite in the lineup.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about dusty bourbon taste
We blind Woodford Reserve Double Oak, Elijah Craig Toasted, Michter's Toasted Barrel, and Wild Turkey One
Where did we see the first ever release of toasted barrels?
Do different mashbills effect a toasted release?
Why aren't toasted barrel releases transparent with the time spent in the barrel?
Why did Woodford make their toasted Double Oaka line extension while others are limited editions?
Why you think double oak finishing will explode because of young bourbon?
Will toasted barrels be a mainstay or a trend?
How does barrel entry proof effect the toasted barrel?
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Whiskey Quickie: Kentucky Owl Bourbon St. Patrick’s Edition (2022) Review Jun 21, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Bourbon St. Patrick’s Edition. This non-age stated bourbon is 100 proof and $135 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Is Bourbon Losing to Tequila and Mezcal?, WhistlePig Launches Two Bottled-in-Bond Whiskeys, Pursuit United Wins Best Bourbon at Barleycorn Jun 17, 2022

It's This Week in Bourbon for June 17th 2022. Pursuit United has been crowned “Best Bourbon” at the 2022 John Barleycorn Awards. Is bourbon losing popularity to tequila and mezcal? WhistlePig has launched two new bottled-in-bond whiskeys.
Show Notes:

Pursuit United has been crowned “Best Bourbon” at the 2022 John Barleycorn Awards for Spring
Is bourbon losing popularity to tequila and mezcal?
Brindiamo Group released a new video series called "The Business of Bourbon"
Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles
Pennsylvania may get rid of government-ran liquor sales
Nine distilleries have joined forces to create the Sonoma County Distillery Pass
Michigan Craft Distillers Association announced the Michigan Distilled Festival
Boundary Oak Distillery announces a $4 million expansion
The annual Kentucky Bourbon Affair fantasy camp won’t happen in September 2022
Hella Cocktail Co. announced a $5 million investment from Uncle Nearest
Dream Theater guitarist John Petrucci unveiled Rock the Barrel 2
O’Shaughnessy Distilling Co. has launched Keeper’s Heart Bourbon + Irish
Goodwood Brewing + Spirits is releasing a collaboration with Three Chord Bourbon
Frank August 100 Proof Small Batch Bourbon has been announced
Brown-Forman Corporation and The Coca-Cola Company announced Jack & Coke RTD
Nevada Distilling has a new product called Smoke Wagon Uncut The Younger
WhistlePig has launched two new bottled-in-bond whiskeys
@pursuitspirits @ezrabrooksbourbon @jackdaniels_us @brindiamogroup @rebelbourbon @sonomacounty @mispirits @boundaryoakdistillery @ky_bourbonaffair @hellacocktailco @johnpetrucciofficial @ironsmoke @odistillingco @goodwoodbrewing @threechordbourbon @thefrankaugust @brownforman @cocacola @smokewagonwhiskey @whistlepigwhiskey
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362 - 25 Years of Jefferson's Bourbon with Trey Zoeller Jun 16, 2022

If you saw a market that was a sinking ship, would you jump on board? That was bourbon 25 years ago when clear spirits were winning. Trey Zoeller joins the show once again to reflect on the past 25 years. We dive into what it was like trying to break into a community that didn't want newcomers and the hurdles that came along with it. Not to mention, how he could get great barrels of bourbon for a steal because no one wanted them. Lastly, we talk about the lightbulb moment of Ocean that has truly become his signature on the industry and if we will ever see Jefferson's Space Aged.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about looking for flavors on white dog
You were 28 years old when you started Jefferson's in 1997, tell us about that time.
How did you know that there was a bunch of aged whiskey sitting around to buy?
What was is like trying to sell whiskey between 1997 and 2002?
Did you ever think about closing up shop and quit selling whiskey?
Were you welcome to whiskey festivals?
Why did Brown Forman and Heaven Hill send you a cease and desist?
What hurdles did you have with sourcing early on and how did you get ahead of it?
How did you handle the call when it came to buying the 17yr Stitzel-Weller barrels?
When did you realize you were running out of 17yr barrels and you had to do something different?
Tell us the background on Ocean and the lightbulb moment
At any given time, how many barrels do you have at sea or on river?
How many voyages are you up to now?
When can we expect Jefferson's Space Aged?
@jeffersonsbourbon
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Whiskey Quickie: Jack Daniel’s Triple Mash Whiskey Review Jun 14, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Triple Mash. This non-age stated whiskey is 100 proof and $33 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven Hill Breaks Ground on New Distillery, Wilderness Trail Release an 8-year Bourbon, Playboy Has a Bourbon with Rare Hare Jun 10, 2022

It's This Week in Bourbon for June 10th 2022. Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery, Wilderness Trail announces the release of first 8-year bourbon, Playboy is releasing their first bourbon called Rare Hare 1953 Anniversary Edition
Show Notes:

Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery
Four Roses Bourbon will investing $23M in new warehouses
Bulleit vs Redemption Rye lawsuit gets a verdict
Maker’s® 46 announces partnership with flavor company Spiceology
Edible QR codes could authenticate whiskey
Booker’s Batch 2022-01 released called “Ronnie’s Batch”
Frey Ranch Distillery releases a limited-edition Single Barrel Rye
Wyoming Whiskey announces release of limited edition National Parks No. 2
Cascade Moon 15 Year Old Barrel Proof
Woodford Reserve releases new Distillery Series bottle, Toasted Oak Oat Grain
Playboy releases Rare Hare 1953 Anniversary Edition
@heavenhilldistillery @bulleit @bulleitwhiskey @fourrosesbourbon @makersmark @freyranchdistillery @wyomingwhiskey @cascadehollowdistillingco @woodfordreserve @playboy
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361 - From Bourbon Enthusiast to Retail Store Owner with Luke Castle of Ace Spirits Jun 09, 2022

Many of us have a passion for bourbon but I'm not sure we think to ourselves, "I want to run my own liquor store." Our guest today took that leap. Luke Castle makes his return to the show but not to talk about being a bourbon enthusiast but to talk about his new endeavor taking ownership of Ace Spirits, it's a retail shop in Minnesota who you may have heard about from a prior guest when we talked about moving volume with shipping. Luke puts it out there for those wanting to learn about the business and answers the questions many of us want to know as bourbon consumers such as distributors, barrel picks, allocation, and figuring out what determines a best customer.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about XYZ
You were back on Episode 166, but tell folks how you got into bourbon.
What made you want to leap into the business after being an enthusiast?
What did you want to change to make it your version of Ace Spirits?
What's the currently landscape for direct to consumer in Minnesota?
What would direct to consumer mean to you as a retailer if it opened up or shut down completely?
Are you starting to see the decrease of allocated barrel picks happen?
What are the new brands people are getting excited about?
Do you prefer a small or large distributer to buy from?
Do distributors and brand reps just show up randomly to try and push stuff?
What do you find the most challenging aspect of owning a liquor store that you didn't know about?
What is your method for selling allocated bourbon?
Are you figuring out your best customers through a rewards program?
What is your method for growth to find new customers?
@acespirits
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Whiskey Quickie: Sunday's Finest Gold Fashioned Review Jun 07, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Sunday's Finest Gold Fashioned. This non-age stated ready to drink cocktail is 84.4 proof and $150 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: TTB Proposes Removing Bottle Size Regulations, New World Record for the Largest Bottle, J. Rieger & Co. Release First Bottled-in-Bond Jun 03, 2022

It's This Week in Bourbon for June 3rd 2022. The TTB proposes removing all standard bottle sizes for spirits, A new Guinness Book of World Records has been set for the largest bottle of whisky ever sold, J. Rieger & Co. recently released its first bottled-in-bond straight bourbon whiskey.
Show Notes:

TTB proposes removing all standard bottle sizes for spirits
Frazier Museum in downtown Louisville is bringing back Michter's Speakeasy
New Guinness Book of World Records has been set for the largest bottle of whisky ever sold - The Intrepid
Tarnished Truth launched new barrel pick experience
Mashed "The Simple Hack That Will Take Cheap Bourbon To The Next Level"
Next Century Spirits has launched Bear Fight American Single Malt Whiskey
Victor George Spirits launches Fort Mosé 1738
Chattanooga Whiskey releases their Bottled in Bond Vintage Series: Spring 2018 Vintage
J. Rieger & Co. releases its first bottled-in-bond straight bourbon whiskey
@frazierhistorymuseum @usmacallan @the_macallan @tarnishedtruth @mashedfood @thisismashed @nextcenturyspirits @vgvodka @chattwhiskey @jriegerco
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360 - The Secret To Finding Great Bourbon... And What Not To Do Jun 02, 2022

We are skipping the roundtable this month because of Memorial Day timing so I wanted to bring another great session that we had at our Whiskey From Home event. I'm joined by David Jennings of RareBird101, Caroline Paulus of The Bourbon Review and Justin's House of Bourbon, and Pops from Bourbon & Banter as we talk about the secret to finding great bourbon, but at the same time, what are the fatal flaws people make when hunting. This was streamed to over 50k people and if you want to watch all the replays just head over to whiskeyfromhome.com.

Show Notes:

What is the current state of affair for hunting limited edition bourbons?
Is this a good time to be hunting rare bourbon?
Are single barrel selections today's unicorn?
Does it take good friends and connections?
What are good options on how you can find really good whiskey today?
Are you looking for off-profile or something that will sell for single barrels?
What are the cardinal sins of hunting bourbon?
@rarebird101 @houseofbourbonlex @houseofbourbonlou @misswhiskeyhistorian @bourbonbanter
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Whiskey Quickie: Westward American Single Malt Cask Strength Review May 31, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Westward American Single Malt Cask Strength Whiskey. This non-age stated whiskey is 125 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Wild Turkey Advertising Backfires on Spotify, Jim Beam Launches Hardin's Creek, Dixon Dedman Announces 2XO May 27, 2022

It's This Week in Bourbon for May 27th 2022. Spotify accidentally advertises Wild Turkey on every podcast in a bad way, Jim Beam launches Hardin's Creek, and Dixon Dedman announces his highly anticipated next creation 2XO.
Show Notes:

Spotify accidentally advertises Wild Turkey on every podcast and it backfires in a bad way
Jim Beam announces the global launch of Welcome Sessions with Muse
Florida Craft Spirits Association launches The Florida Distillery Trail
Jim Beam is launching a new line extension called Hardin's Creek
Barrell Craft Spirits will introduce BCS Gold Label Seagrass
Balcones Distilling announces Big Baby 2022
Cedar Ridge Distillery is set to release a commemorative label on its Iowa Bourbon
Milam & Greene Whiskey second release of The Castle Hill Series Straight Bourbon Whiskey
Sagamore Spirit announces the national launch of its ready-to-drink canned craft cocktails
Smooth Ambler is launching Founders’ Cask Strength Series Bourbon
Rabbit Hole presents Nevallier Founder's Collection Kentucky Straight Bourbon Whiskey Finished in French Oak
Dixon Dedman announces his highly anticipated next creation, 2XO Kentucky Straight Bourbon Whiskey
@wildturkey @spotify @jimbeamofficial @floridacraftspirits @barrellbourbon @balconesdistilling @cedarridgeiowa @milamandgreenewhiskey @sagamorespirit @rabbithole @dixon_dedman
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359 - Innovative Digital Strategies for Bourbon Marketing with Brandon Smith of Bardstown Bourbon Company May 26, 2022

Gone are the days of paying for billboards, newspaper, and bench ads and bus stop. Everyone has the capability to access a world of information right in the palm of their hand. If you're like me, you're checking your email 50 times a day and getting hit with notifications across multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you are a bourbon brand, here's your chance to take a few notes.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about why rye whiskey labels are green
Talk about your introduction into whiskey and led you into growing a popular instagram account @thedailydram
Did you take on a big career change to get into bourbon?
What was Bardstown Bourbon Co's vision for a digital strategy?
How do you create a story for your brand if you're a new entrant into the market?
How are you turn a story into a digital asset?
How did you examine the data to determine who is tied to your brand?
What have you found to be successful as engaging content?
How do you decide how to follow a trend?
How long do you have to react to a trend before it becomes stale?
Is there more value in someone else creating content vs being done by the brand?
Where do you place your bets with influencers based on followers?
How do you measure success for a digital campaign?
@bardstownbourbonco
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Whiskey Quickie: Dexter Three Wood Straight Bourbon Whiskey Review May 24, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Dexter Three Wood Straight Bourbon Whiskey. This non-age stated bourbon is 100.6 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: EXCLUSIVE: Evan Williams Single Barrel Removed from National Markets with Josh Hafer of Heaven Hill, Freddie Noe Becomes Master Distiller, Thieves Arrested From $150k In Stolen Bourbon May 20, 2022

**EXCLUSIVE** It's This Week in Bourbon for May 20th 2022. Evan Williams Single Barrel is being removed nationally and we've got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested.

Show Notes:

**EXCLUSIVE** Evan Williams Single Barrel is being removed from national markets, made KY-only release. Joined by Heaven Hill spokesperson Josh Hafer
Freddie Noe has been given the title of 8th generation master distiller
Celebrate National Bourbon Day in the Bourbon Capital of the World June 9-12, 2022
Angel’s Envy $8.2M Expansion
Evan Williams Bourbon announced the 2022 class of veterans selected as American-Made Heroes
Beverage Information & Insight Group on Whiskey Growth
Elijah Craig's new multi-year partnership with PGA TOUR golfer, Talor Gooch
$150k in stolen bourbon has been recovered and thieves have been arrested
Lost Lantern releases 7 single barrels
Budverse Legends: Dwyane Wade x Budweiser Zero Edition NFTs
@evanwilliamsbourbon @heavenhill @kybourbonfest @beamgeneration8 @jimbeamofficial @angelsenvy @elijahcraig @lostlanternwhiskey @budweiser
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358 - Should I Expand Production? How to Start Blending? How to Build a Social Following? Free Consulting Advice from Pursuit May 19, 2022

We get lots of random emails. Most of the time it's recommendations for visiting kentucky, but if you are going to come just make sure you check out our Yelp list for of our recommendations. But every once in a while we get questions where people need our advice. This could be from brands or just individuals out there wanting to break into the industry. So I thought, how great would it be to have an episode where we give free consultation advice? In this episode we give our advice on sourcing, blending, and social media strategies. So stay tuned as you get to hear the Bourbon Pursuit team answer your questions about the whiskey business.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about experimenting with stainless steel barrels and staves
Phil Brandon of Rocktown: I've been distilling for 12 years, and won major awards for my bourbon, and sell all we make. Should I buy more stills to expand production or source new make from Kentucky distilleries?
Jason Miller: I am looking at blending, and creating a business based on blending. What are some of the beginning steps in this process?
@BarrelProofMarketing : What advice would you give to a new brand on how to build a social media following?
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Whiskey Quickie: Puncher's Chance The D12tance Bourbon Review May 17, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The D12tance Bourbon. This 12 year old bourbon is 96 proof and $120 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Kentucky Bourbon Festival Tickets Go On Sale , Longbranch Launches the Wonder What If Campaign, Goose Island Bourbon County Stout Gets NFTs May 13, 2022

It's This Week in Bourbon for May 13th 2022. Kentucky Bourbon Festival Tickets Go on sale, Longbranch and McConaughey launch the Wonder What If Campaign, Goose Island Bourbon County Stout Enters the NFT space.
Show Notes:

Kentucky Bourbon Festival Tickets are now on sale
Southern Glazer’s Wine & Spirits has signed a four-year distribution agreement with Beam Suntory
California Senate Bill 620 makes big changes to DTC language
North Carolina Alcoholic Beverage Control Commission cracks down on illegal shipments
Liberty Pole Spirits will build a new distillery campus
Longbranch and McConaughey launch the Wonder What If Campaign
Maria Pearman CPA has written a new book called Distillery Finance
Chicken Cock's new limited-edition release of Island Rooster Rum Barrel Rye.
Traverse City Whiskey Co. announces American Lakeside Peach Whiskey
Balcones Distilling and ZZ Top re-release Tres Hombres
Westward Whiskey releases Westward American Single Malt Elements: High Desert to Klamath Basin
Brad Paisley launches American Highway Reserve Route 2
Goose Island Bourbon County Stout Enters the NFT space
@kybourbonfest @kybourbonfestival @visitbardstown @sgwinespirits @beamsuntory @libertypolespirits @longbranchbourbon @officialmcconaughey @chickencockwhiskey @tcwhiskey @balconesdistilling @westwardwhiskey @bradpaisley @americanhighwayreserve @gooseisland
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357 - A Brewing History Dives into Bourbon with David Coors of Molson Coors May 12, 2022

When you think of Coors, you are probably like me and you get the image of the silver bullet and the cold blue mountains on the side of the can. Or perhaps you know Molson-Coors as one of the top beverage brands in the world. But you most certainly didn't think of Coors as a whiskey company, until now. David Coors joins the show to talk about the family business and going from a just beer company into a full beverage enterprise. David has a deep connection with whiskey that spans back to his childhood and he is spearheading the next phase of company expansion by releasing their first ever collaboration whiskey, along with Bardstown Bourbon Co, called Five Trail. Listen to David's story and how Coors is learning what it's like to get into the whiskey business.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about answering questions on industry news vs people's thoughts
Talk about your involvement with the family business and when you got into it
How has Molson-Coors grown over the recent decade?
At what point did you realize your name carries weight?
When did Coors diversify away from Banquet into other beers?
Why did your dad try to kill Blue Moon?
What internships did you have at the brewery?
What made Coors Banquet go to the stubby bottle?
Was Cobra Kai a paid placement or organic?
What lessons is failed marketing that you can apply to today?
Did you have a hand in the seltzer craze hit?
So what made you want to dive into whiskey?
Did you have to sell your dad on venturing into whiskey?
How did you figure out what kind of whiskey to do?
Can you scale and sustain the malt part of the blend?
How did you come to your proof point?
What are those hard lessons you've learned by entering the whiskey business?
Can your R&D team figure out how to make the barrel hoops blue when it's ready?
Do you yourselves going even further into the whiskey category?
What trends in the beverage alcohol space do you see happening?
What is your cannabis strategy?
@fivetrail @molsoncoors
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Whiskey Quickie: Hard Truth Sweet Mash Rye Whiskey Review May 10, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey. This non-age stated rye is 115.2 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: $72M Contract Facility To Be Built in Etown KY, Buffalo Trace Fights Backlash of Local Residents, Jack Daniel's Reveals 2 New Line Extensions May 06, 2022

It's This Week in Bourbon for May 6th 2022. A new state of the art $72M contract distillation facility will be built in Elizabethtown, KY, Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins, and Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey
Show Notes:

David Mandell and John Hargrove are building a new state of the art 72M contract distillation facility will be built in Elizabethtown, KY
Casey Jones Distillery will expand operations with a $1.9 million project
New proposals to establish a standard of identity for American Single Malt Whiskey
Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins
Shake Shack has unveiled its latest partnership, and it's with Maker's Mark
“The Real Housewives of New York City,” Bluestone Manor Bourbon
Blackened American Whiskey has announced the release of Rye the Lightning
Jeptha Creed Distillery is Re-Releases 90% Bloody Butcher Corn Straight Bourbon Whiskey
New Riff Sherry Finish 100% Malted Rye Whiskey, Barrel Proof and Without Chill Filtration and aged for at least six years
Blue Run Spirits announces Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey
Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey
@mandelldavid @johnny.@whiskey @caseyjonesdistillery @buffalotracedistillery @shakeshack @makersmark @bluestonemanor_bourbon @blackenedamericanwhiskey @jepthacreed @newriff @bluerunspirits @jackdaniels_us
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356 - Why did Barton 1792 stop tours? What did VA ABC get right and wrong? What is one bar essential that isn't bourbon? on Bourbon Community Roundtable #68 May 05, 2022

A few weeks ago on TWiB we talked about Barton 1792 closing the doors for tours indefinitely, but now we get to speculate. Was this because Sazerac feels they can't make it stand up to the current standard people expect of tours? Or was it a way to put all their eggs into turning the distillery into a workhorse for it brands? The Virginia ABC moved to a new randomized system for their allocated bourbon releases. We examine what they got right and what they got wrong. Lastly, we know people are starting to build their own bourbon bars, but what's something you need for your bar that is not bourbon?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about bourbon on social media
What do we feel motivated Sazerac to stop offering tours at Barton 1792?
What did the Virginia ABC get right and wrong with the new randomized allocated bourbon drops?
What is one bar essential you need that isn't bourbon?
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Heaven's Door Bootleg Volume 3 Bourbon Review May 03, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Bootleg Volume 3. This 13 year old bourbon is 121.2 proof and $545 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven Hill To Build A New $135M Distillery, ACSA Elects All Female Board of Directors, Chattanooga Announces 10th Anniversary Blend Apr 29, 2022

It's This Week in Bourbon for April 29th 2022. Heaven Hill will build a new $135M distillery in Bardstown, the American Craft Spirits Association elects an all female board of directors, and Chattanooga Whiskey announces its Founder’s 10th Anniversary Blend.
Show Notes:

Heaven Hill will build a new $135M distillery in Bardstown
American Craft Spirits Association elects an all female board of directors
Horse Soldier Bourbon will open a smart-casual dining and cocktail restaurant in Somerset KY
The Kentucky Turtle Derby returns this year on the first Saturday in May
Aaron Goldfarb of Vinepair tracked down an artists who uses Van Winkle bottles as a canvas
RStreet reveals new data on underage drinking not correlated to direct to consumer shipments
Amazon introduces "Just Walk Out" technology for wine stores
Green River Distilling Co. has announced a partnership with the Ohio River Foundation
Bulleit Frontier Whiskey has met its goal of planting one million trees by 2025
Popular clothing brand Troll Co. has launched its first bourbon, Five Nine Kentucky Straight Bourbon Whiskey
Woodford Reserve introduces its first-ever ‘Derby In A Box’
PATRÓN Tequila and John Geiger, have teamed up to launch limited-edition GF-01 sneakers
@heavenhilldistillery @craftspiritsus @horsesoldierbourbon @woodfordreserve @aarongoldfarb @vinepair @greenriverdistilling @bulleit @bulleitwhiskey @trollcoclothing @patron @johngeiger_
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355 - The State of DTC Shipping and Three-Tier System with Alex Koral of Sovos ShipCompliant Apr 28, 2022

Have you heard us talk about shipping bourbon on the show before? Of course you have. Heck, I know I sound like a broken record as we try to become more stewards for reform in this space by talking about it almost every week. But this time you get to hear from an Expert. Alex Koral is the Regulatory General Counsel for Sovos ShipCompliant, a pioneer in the space of alcohol beverage delivery and making sure companies stay compliant since every state is different. We ask why wine gets a lot more slack than spirits when it comes to shipping and what is keeping that back. We also get his opinion on the supreme court rulings over the past few years as it relates to the commerce clause and why change is so reluctant and slow. As you can guess, there's a lot of red tape and lobbyists involved but the good news is that we are seeing incremental positive change. And Alex gives us a few tips on what we can all do to make change happen at our local level.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about how long a bourbon can last in a small jar
How did you get into the world of spirits shipping?
Was the three tier system implemented after prohibition?
What is working in the current three-tier model that should be kept?
What does SOVOS and ShipCompliant do for producers?
Why does wine get a pass when it comes to these laws?
What percentage of sales does a winery do with direct to consumer?
Why do distributors and wine industry players not want to have spirit shipping equality?
Do you find it interesting that conservative states that want an open and free market like TX and TN but still hang on to these archaic ideas?
Are states that don't want shipping getting lobbied too much?
Why didn't the TN Supreme Court case have a wider and quicker effect for domestic shipping?
How disruptive could Amazon be to all this?
How are these law proposals being presented to decision makers?
Is the law of mandating selling through a distributor stifling growth?
@shipcompliant
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Whiskey Quickie: Blue Run High Rye Bourbon (Fall 2021) Review Apr 26, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run High Rye Bourbon (Fall 2021). This non-age stated bourbon is 111 proof and $90 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Virginia ABC Goes To Randomized Bourbon Releases, Independent Stave To Open $30M Mill in AR, Orphan Barrel Releases Fable & Folly Apr 22, 2022

It's This Week in Bourbon for April 22nd 2022. The Virginia ABC moves to a new randomized and confusing system for allocated bourbon, Independent Stave Company to open $30 million mill in Arkansas, and Orphan Barrel announces the release of Fable & Folly.

Show Notes:

The rumor mill says that Evan Williams single barrel is being pulled off shelves and will be KY exclusive
Breaking Bourbon talked about the whiskey tax
The Virginia ABC moves to a new randomized and confusing system for allocated bourbon
Independent Stave Company to open $30 million mill in Arkansas
American Airlines reinstates drinks on airlines
San Diego State University student David Elizondo launches First Light coffee whiskey
15 STARS makes its debut on the whiskey market this month
Kentucky Senator’s third Bourbon offering, the John G. Carlisle Release, is hitting shelves this summer
Orphan Barrel Whiskey Distilling Co. introduces Fable & Folly Finest Quality Whiskey Aged 14 Years
@evanwilliamsbourbon @heavenhill @breakingbourbon @abc_va @independanystavecompany @americanair @sandiegostateuniversity @15starsbourbon @kentuckysenatorbourbon @orphanbarrel
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354 - A Yeast Lesson and All About Thomas S Moore with Danny Kahn of Barton 1792 Apr 21, 2022

There's nothing better than getting a fan of the show back on the program... but that fan also happens to be a master distiller at one of the most recognizable names in the kentucky distilling industry. Danny Kahn join us once again to talk about a few topics that we're all interested in hearing about. We cover the 1792 barrel program, then we take a hard left turn talking about yeast for a bit, so if you love the science behind bourbon, make sure to pay attention. and we end up going through a tasting and talking about the 2022 release of Thomas S Moore, the brand Danny is in charge of releasing every year using extra aged barrel finishes. And when we say extra aged, we're not talking aged for 6 months in an additional cask, we're talking years!

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks taking a break from bourbon for a couple months
How many barrels are allocated to the 1792 barrel program?
How many barrels are going towards private label partners?
If you can't meet demand, how much more do you need to produce?
Are you still using the same yeast from the 60's?
Is it intentional to pick a yeast based on the flavor it will produce?
What is the percentage impact of yeast on flavor?
Tell us a bit of history of Thomas S Moore?
Where in the ricks are these barrels resting?
What kind of sherry casks were you using in this release?
What barrels are next?
@barton1792
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Whiskey Quickie: Chicken Cock Cotton Club Canadian Rye Whiskey Review Apr 19, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Cotton Club Canadian Rye Whiskey. This 20 year old rye is 100 proof and $500 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Former Bulleit Blender is Suing Diageo, Barton 1792 Distillery Ceases All Tours, Sweetens Cove Launches Kennessee Apr 15, 2022

It's This Week in Bourbon for April 15th 2022. Eboni Major, former blender at Bulleit is now suing Diageo, Barton 1792 Distillery suspends all tours, and Sweetens Cove launches Kennessee.
Show Notes:

San Francisco World Spirits Competition Results are in. Here's what I discovered
Eboni Major, former blender at Bulleit is now suing Diageo
Bardstown Bourbon Company announces a $28.7 million investment
Bourbon At Belmont, a bourbon tasting event and Kentucky Derby celebration
Mashed, conducted a survey and asked which brand of bourbon was the worst
The most universally-loved smell in the world
Bourbon was the star performer at Hart's Auction of Finest & Rarest Spirits
Augusta Distillery LLC is expanding its operations in Bracken County
New Book: DOCTORS AND DISTILLERS: The Remarkable Medicinal History of Beer, Wine, Spirits, and Cocktails
The Woodford Reserve $1,000 Mint Julep
Barton 1792 Distillery suspends all tours
WhistlePig Whiskey and Barstool Sports have teamed up to launch the new single barrel Legends Series
Wilderness Trail yellow label wheated Bourbon now is a small batch instead of a single barrel
Sweetens Cove launches Kennessee
Old Elk Distillery will release of two more expressions of Master Distiller Greg Metze’s Master’s Blend Series: Old Elk Four Grain and Old Elk Double Wheat
Ross & Squibb Distillery announced the launch of Rossville Union 2022 Barrel Proof
Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey finished in Calvados casks
Laws Whiskey House recently announced the 2022 releases of their Bottled in Bond Four Grain Bourbon AND San Luis Valley Rye
KURVBALL, The Original Barbecue Whiskey
Absolut is extending the festival experience into the metaverse with Absolut.Land
@majorinwhiskey @diageo @bardstownbourbonco @mashedfood @augustakydistillery @woodfordreserve @barton1792 @whistlepigwhiskey @wildernesstraildistillery @sweetenscovespirits @oldelkbourbon @bloodoathbourbon @luxrowdistillers @lawswhiskey @absolutvodka @barstoolsports
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353 - Do NFTs Legitimize The Secondary Market? with Zach Weakland of Liquidcraft.io Apr 14, 2022

You can't run away from it... NFTs have now become the buzzword of 2022. Non-fungible tokens, or better known as NFTs was a prediction of mine at the end of 2021 but moreso looking into 2023. I didn't really think they would catch on this quickly and be adopted by so many in the whiskey industry. Now we are seeing the largest brands dip their toes into the water but do you understand what all this means? Zach Weakland is not only a brewer and a distiller but he's also been dabbling in crypto for a few years and now runs a site called LiquidCraft.io. We talk at the very lowest level about what is a NFT and how that relates to bottle sales and trading. And the biggest reason we can see as to why NFTs and bourbon make sense from an allocated bourbon perspective is that it may just legitimize the secondary market. We dive more into experience-based NFTs that are useful for distilleries and what could happen if this scales to tens or hundreds of thousands of bottles that go into a NFT marketplace.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks military vets entering the spirits world
Talk first about how you get into the spirits space and then intro crypto
Did you have a still in your backyard which is how you learned how to distill?
What products do you offer and where are your distributed?
Does wormwood actually make you hallucinate or is that fiction?
Why did you want to start accepting crypto for your business?
Explain at the most simple level, what is a NFT?
Does it replace the dollar bill?
If I own a NFT do I have the rights to sell it or can I sell it over and over again?
How are you taking these NFT concepts and applying it to bourbon?
If I buy a NFT that connects to a bottle how is it actually connected?
Does the NFT follow the bottle?
Can I still trade the NFT after the bottle has been consumed?
Does this legitimize the secondary market?
What happens if I own 1000 NFTs of bottles, when does this become a storage issue?
What if I buy the NFT and I don't turn it in for 10 years? Then do you lose on storage fees?
Can I create NFTs for existing bottles or collections?
How can experiences be tied to bourbon-based NFTs?
Could every bottle from every distillery be minted with a NFT?
@craft_liquid
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Whiskey Quickie: Woodinville Moscatel Finished Bourbon Review Apr 12, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Moscatel Finished Bourbon. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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E.H. Taylor Despised Stagg and More Bourbon Law with Brian Haara (2020) Apr 08, 2022

I'm diving into our archives and presenting one of the amazing sessions that we held back in May of 2020 at the first and only Whiskey From Home event. Many people asked if another Whiskey From Home event would ever happen... and I thought long and hard about what it took to make this happen. Whiskey From Home had over 15k people stream it live during the height of COVID and, to be honest, it was a true sense of accomplishment. It was the first large scale virtual whiskey event and it was a true collaboration effort from everyone involved. Here we are a few years later and everyone wants to get back to being in person so that's why WFH was sort of a one and done. However, I want to share with you a session by Brian Haara, you know him as Sipp'n Corn on the roundtable and our resident law expert, as he dives into why E.H. Taylor Despised George T Stagg and more bourbon stories from his book, Bourbon Justice. If you're a bourbon geek like me, you will love this session. You can also watch this and all other sessions that are available on our YouTube page.

Show Notes:

Get Bourbon Justice on all book store locations!
@sippn_corn
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352 - What Determines a Limited Edition Value and Are Holiday Bottles a Gimmick? on Bourbon Community Roundtable #67 Apr 07, 2022

It's Bourbon Community Roundtable #67 and this time it's all about limited editions. New records are being set for bottles at auction and many of us are thinking twice about opening up bottles. Red Hook went for $47k. The 5L bottle of OFC 1982 went for $60k. With so many LTEs, how do you determine what will make a bottle valuable in the future? Our friends over at Breaking Bourbon had a good email last week that talked about holiday bottles. Kentucky Owl recently released their St. Patrick's Day expression, Barrell Bourbon has New Year, Smokewagon has done a halloween, and Maker's Mark has one for almost everything. Are these gimmicks or are holiday bottles here to stay?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about glassware and books.
How do you determine what will make a bottle valuable in the future?
Are holiday bottles a gimmick or are they here to stay?
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Wyoming Whiskey Small Batch Bourbon Review Apr 05, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Small Batch Bourbon. This 5 year old bourbon is 88 proof and $40 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Three Trade Associations Create ShipMySpirits, Belle Meade Bourbon Is Being Discontinued, Another Wild Turkey 101 Bottle Change Is Coming Apr 01, 2022

It's This Week in Bourbon for April 1st 2022. Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.
Show Notes:

KY Senate passes House Bill 500 and has now been signed into law by the governor
TTB reminds us that advertising regulations prohibit any health-related statement
Stone Brewing won its trademark battle against MillerCoors
The World Whisky Awards have been handed out
Diageo has sold its Windsor blended Scotch whisky brand
Flaviar creates a consultancy and creative studio named The Beverage Bureau
New Book: Make it a Double, From Wretched to Wondrous: Tales of One Woman’s Lifelong Discovery of Whisky
New Book: The Little Book of Whiskey Cocktails
Stave And Thief society now has expanded it's online courses
Three of the nation’s leading trade associations create ShipMySpirits coalition
Belle Meade Bourbon Is Being Discontinued
A$AP Rocky announced his new Canadian whiskey, Mercer + Prince
Stoli releases The Wiseman Straight Rye
Limestone Branch Distillery is launching Yellowstone Family Recipe
Bardstown Bourbon Company releases two new bottlings from their Fusion and Discovery expressions
Castle & Key releases their second small batch bourbon
Chattanooga is releasing the Founder 10th Anniversary blend
Basil Hayden® Subtle Smoke is announced
Another year and another Wild Turkey 101 bottle change
@stonebrewing @diageo @flaviar_com @craftspiritsus @americandistilling @distilledspiritscouncil @asaprocky @mercerprince @kentuckyowl @stoli @yellowstonebourbon @limestonebranch @bardstownbourbonco @castleandkey @chattwhiskey @basilhayden @wildturkey
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351 - How Marketing On The Road Built Brands Like Booker's with Kathleen DiBenedetto of Beam Suntory - Part 2 Mar 31, 2022

Welcome back to Part 2 of my interview with Kathleen DiBenedetto. In part 1, Kathleen shared some of her greatest memories with Booker as she learned the business inside and out from him. In part 2, Kathleen talks about her own successes in the industry from going on the road and leading the bourbon tastings herself to eventually have her own batch of Booker's named after her. Kathleen oversaw the brands of Booker's, Baker's, and Knob Creek for many years and we talk about how marketing strategies changed when you enter the digital revolution.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks steel and flasks.
Were you there when Booker's began introducing different batch numbers?
Do remember when you received a phone call to come create your own batch of Booker's?
When you started building brands can you talk about those early marketing tactics?
When you were on the road, was there ever a moment of shock?
Were you confident when you led your first tastings on the road?
Were you still taking care of the Booker's, Baker's, and Knob Creek brands when you get into the digital revolution?
What are the next brands people should be looking at?
@jimbeamofficial @knobcreek @knobcreekbourbon
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Whiskey Quickie: WH McBrayer Kentucky Straight Bourbon Review Mar 29, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review WH McBrayer Kentucky Straight Bourbon. This 4 year old bourbon is 103.6 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: American Whiskey Tariffs Finally Come to an End, Sotheby's New Record for Bourbon Auction, Michter’s Will Not Release 10 Year Bourbon Mar 25, 2022

It's This Week in Bourbon for March 25th 2022. American whiskey tariffs finally come to an end, Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million, and Michter’s will be waiting until 2023 to release its 10 Year Bourbon.
Show Notes:

A fake organization has been passing itself off as the genuine Diageo
American whiskey tariffs finally come to an end
Woodford Reserve announces a partnership with Formé Millinery Co
Ohio's has a "Keeper of a Place" law
Ohio man accused of stealing a bottle of bourbon during the assault on the U.S. Capitol Building
Michigan has secured more than $100,000 in fines against illegal alcohol shippers
Buffalo Trace raises US$280,000 for charity in NFT auction for OFC bottles
Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million
What can I purchase here in Kentucky that I cannot find at home? by Veach
Michter’s Distillery will be waiting until 2023 to release its 10 Year Bourbon
Old Dominick and the Overton Park 9 release a 7-year-old single barrel wheat whiskey
Barton 1792 releases the 2022 versions of Thomas S. Moore
Heineken launched its first, brand new, virtual beer: Heineken Silver
@diageo @diageo_na @woodfordreserve @buffalotrace @buffalotracedistillery @sothebys @blockbar.@eth @michterswhiskey @olddominick @barton1792 @heineken
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350 - Working Alongside Booker Noe with Kathleen DiBenedetto of Beam Suntory - Part 1 Mar 24, 2022

This episode was never intended to be a two-parter. Once I sat down with our guest, I couldn't bring myself to hit the stop button because I wanted to keep hearing the stories she had to tell. Kathleen DiBenedetto is the Sr. Director, Premium Seed Brands but has had a near 30 year career span at Beam Suntory. And one of her first jobs was working alongside Booker Noe. She traveled the country with Booker and learned what it took to market and find audiences for this premium uncut and unfiltered small batch whiskey. She helped the brands of Booker's, Knob Creek, and Bakers grow from its infant stage, this is before Booker's even had a box, to what we all see today. Kathleen shares her fondest memories of working with Booker and the Noe family and how that set her down a path to be inducted into the Bourbon Hall of Fame and also have her own Booker's Batch named after her.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about the current whiskey shortage.
You've spent 30 years at Beam. What did you do when you first came into the company?
How did the interview process go with Booker Noe?
How did you build on-site tastings with consumers?
Booker didn't like fancy packaging but do you find it weird now that Basil Hayden is upscale packaging?
Do you remember what time the Booker's box was introduced?
Where was Baker's fitting into the portfolio at this time?
Can you recall the price points and how you competed with clear spirits?
What was Booker's first impression of Blanton's?
Were you there when Booker's began introducing different batch numbers?
@jimbeamofficial @knobcreek @knobcreekbourbon
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Whiskey Quickie: Michter's Toasted Barrel Bourbon 2021 Review Mar 22, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Bourbon. This non-age stated bourbon is 91.4 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: 2021 Marks New High for Bourbon Sold in 40 Years, House Bill 500 Passes the Kentucky House, Castle & Key Releases First Small Batch Bourbon Mar 18, 2022

It's This Week in Bourbon for March 18th 2022. Bourbon and Straight American whiskeys hit a new high for cases sold for the first time in over 40 years, House Bill 500 passes the Kentucky House, and Castle & Key is releasing their first ever small batch bourbon.
Show Notes:

Diageo, Brown-Forman and Edrington have suspended sales in Russia
The United States will ban imports of Russian alcohol and seafood
Bourbon and Straight American whiskeys surpassed 27 million 9-liter cases domestically in 2021 for the first time in over 40 years
Kirin will invest about $870M in its healthcare and pharmaceutical businesses over the next three years
The whisky market is worth more than US$10 billion in the US on-trade
Kentucky Bourbon Festival announces inaugural Bourbon Capital BBQ Challenge & Distillery Invitational with the Kansas City Barbeque Society
House Bill 500 passed the Kentucky House and moves on to the Senate
Brown-Forman introduces ‘Up or Over’ bottled cocktails
Alberta Distillers Ltd announce the introduction of their signature core expression to the U.S. for the first time
RD1 Spirits is releasing an exclusive Citrus Bowl edition of Wm. Tarr Kentucky Whiskey
Blackwood Distilling Co. has announced the arrival of Blackwood Toasted Bourbon
Castle & Key Small Batch Bourbon Whiskey is being released
@brownforman @diageo @diageo_na @edringtonamericas @kybourbonfest @albertadistillers @albertapremium @rd1spirits @blackwooddistillingco @castleandkey
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349 - When Can We Stop Bunkering? with Mark Rucker of The Bourbon Life Mar 17, 2022

Many of you are listening to this show and you're starting to build your collection of bourbon. I was in your same shoes years ago and I would come home from the liquor store every week with a new bottle when I wasn't even 10% done with the bottle I bought the previous week. That same process goes on, you learn about limited editions, the hunt really begins, the credit card points really start rolling in, and before you know it you have a bunker of bourbon. I'm joined by Mark Rucker of The Bourbon Life to talk about bunkering and when can there ever be enough. We talk about the upper limits of purchasing, bottle prices, and folks who purchase just for the investment purpose. There's more topics that we dive into such as tactics used by marketing teams to always drive limited releases and how some brands are creating confusion to consumers. But the question remains, will we ever need to stop bunkering bourbon?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about whiskey gift giving.
How many bottles do you have in your collection?
Can you expense your bourbon purchases as business expenses?
At what point do you say you have enough single barrel selections of a certain brand?
Is it harder to open the last bottle from a barrel pick you were on?
Marriages are supposed to be a 50/50 relationship. Does your better half buy you bottles?
Is there something in us that says "is there ever enough to stop"?
Is there an upper limit such as maxing out your bar?
Is there a problem with people who just want to collect to eventually sell?
Do the vast majority of distilleries need to slow down on limited releases?
Should people be going crazy for Russell's Reserve 13 year?
Does creating more colors of Weller continually feed the animal?
What brand does a good job of having a lot of labels but doesn't create confusion?
Is this strategy seen as a disservice to the consumer?
@thebourbonlife
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Whiskey Quickie: OH Ingram Flagship Bourbon Review Mar 15, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review OH Ingram Flagship Bourbon. This non-age stated bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: House Bill 500 Passes for Barrel Selections, OFC 1982 6L bottle In The First Ever NFT Auction, Heaven Hill Releases TWO 17 Year Old Bourbons Mar 11, 2022

It's This Week in Bourbon for March 11th 2022. House Bill 500 Passes to legitimize the KY barrels selection process, Buffalo Trace OFC 1982 is being released in a 6L bottle in the first ever NFT auction, and Heaven Hill Releases TWO 17 year old bourbons.
Show Notes:

Pritzker Private Capital acquires Bardstown Bourbon Company
House Bill 500 passes to provide clarity in the process of selecting private barrels at Kentucky distilleries
Global alcoholic beverage e-commerce market is forecast to reach US$30.5 billion by 203
Maker’s Mark unveils a new Maker’s Mark 46 bottle and design
Chris Stapleton releases his own EH Taylor barrel selection to raise funds for charity
An incendiary World War II bomb was found on the Buffalo Trace property
Brown-Forman Corporation reported financial results for its third quarter
The Evan Williams American-Made Heroes Foundation Fund application is now open
Bulleit enters the RTD space with Bulleit Crafted Cocktails
Chattanooga Whiskey’s 2022 Single Barrel picks will be broadly distributed as a mix-pack
Rod & Hammer’s SLO Stills whiskey that’s Cut With The Pacific RTD
Jack Daniel’s Canned Cocktails series are ready to hit shelves nationwide
The second batch of Blue Run High Rye Bourbon is being released
Michter’s US*1 Barrel Strength Rye is set to be released
Barrell Bourbon is releasing Batch 032
Buffalo Trace OFC 1982 is being released in a 6L bottle in the first ever NFT auction
Spring 2022 edition of Old Fitzgerald will be 17 years old
Heaven Hill Heritage Collection 17-Year-Old Barrel Proof new line
McCormick & Co. Inc. is launching Old Bay vodka
@bardstownbourbonco @makersmark @ehtaylorbourbon @buffalotrace @buffalotracedistillery @chrisstapleton @brownforman @evanwillamsbourbon @bulleit @chattwhiskey @slostills @jackdaniels_us @bluerunspirits @michterswhiskey @barrellbourbon @heavenhilldistillery @oldbay_seasoning @mcclintockdistilling
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348 - Pritzker Acquires Bardstown Bourbon, Can Cooperages Keep Up Pace?, and When Will Bourbon Prices Increase? on Bourbon Community Roundtable #66 Mar 10, 2022

It's Bourbon Community Roundtable #66 and here's what we have on the topic list for today! Pritzker Private Capital Acquires Bardstown Bourbon Company. What does that mean for the pioneer of hospitality in Bardstown? As bourbon capital spending increases and barrel shortage is on the horizon, can cooperages keep up? Raw materials, shipping, and cost to market is increasing. Beam has already announced price hikes to its premium bourbon brands like Booker's and Knob Creek. How long should bourbon companies keep absorbing these costs and should we expect prices to go up across the board?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about blind tastings.
Pritzker Private Capital Acquires Bardstown Bourbon Company. What does that mean for the pioneer of hospitality in Bardstown?
As bourbon capital spending increases and barrel shortage is on the horizon, can cooperages keep up?
Raw materials, shipping, and cost to market is increasing. How long should bourbon companies keep absorbing these costs and should we expect prices to go up?
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Elvis Tiger Man Whiskey Review Mar 08, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Elvis Tiger Man Whiskey from Grain and Barrel Spirits. This 2.5 year old whiskey is 90 proof and $50 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Russian Alcohol Is The Latest Target in Backlash, Kentucky Cooperage Announces a $4.1M Expansion, Woodford Reserve's 2022 Kentucky Derby Bottle Mar 04, 2022

It's This Week in Bourbon for March 4th 2022. Russian-made alcohol is the latest target in the growing backlash, Kentucky Cooperage announces a $4.1M expansion, and Woodford Reserve releases their 2022 Kentucky Derby bottle
Show Notes:

Russian-made alcohol is the latest target in the growing backlash
MGP Ingredients Reports Record Fourth Quarter and Full Year 2021 Results
Kentucky Cooperage announces a $4.1M expansion
Buzzard’s Roost Whiskey and Americana singer/songwriter Ryan Necci announce their collaboration
Diageo has invested $110 million in expanding their Diageo Lincolnway RTD facility
Nine distilleries have formed the Texas Whiskey Trail
Bourbon barrels travel the Rimrocker Trail from Swamp Fox Distillery
Berkshire Mountain Distillers recently released three new whiskeys distilled from beer
Copperworks American Single Malt Whiskey announces Release 041
Woodford Reserve releases their 2022 Kentucky Derby bottle
Sagamore Spirit releases their Reserve Series Rum Cask Finish Rye Whiskey
@independentstavecompany @buzzardsroostwhiskey @buffalogospel @diageo @diageo_na @texaswhiskeytrail @swampfoxspirits @berkshiremtdist @copperworksdist @woodfordreserve @kentuckyderby @sagamorespirit
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347 - An Insider's Look at Quality Control and Remembering the '96 Fire at Heaven Hill with Tawnie Gootee Mar 03, 2022

We're always looking for veterans of the bourbon industry to bring on the show to talk about their story and career growth. Tawnie Gootee has been at Heaven Hill for nearly 30 years and has done it all. I mean, they used to have to rotate workers to give tours when a small group of people would show up. But Tawnie has excelled in her career and worked with Mike Sonne and other Heaven Hill elites to become one of the most respected palates in the industry and she gives us the low down on the quality control process at Heaven Hill. This episode is also very significant because this year marks the 25th anniversary of the 1996 fire at Heaven Hill. Tawnie remembers the first phone calls and what it was like in the days following the aftermath. It's a true testament to how the bourbon industry really works together.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about the taste of bourbon.
Tell us a little bit about your background and how you ended up at Heaven Hill.
What was the tour experience like 30 years ago?
How did you hone your tasting skills?
What happens when you find a barrel that's not acceptable?
Explain what reading the tank means.
How often do you get complaints?
How long do you keep samples?
Talk about cork taint.
What's your high end inspection?
Talk about the process of creating limited edition products.
Can you tell us about the fire of 1996?
@heavenhilldistillery
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Whiskey Quickie: Elijah Craig Barrel Proof C921 Review Mar 01, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof C921. This 12 year old bourbon is 120.2 proof and $70 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: MGP Begins $12M Barrel Warehouse Expansion, Beam Suntory Is Raising Prices on Bourbon, Old Forester Releases 117 Series 1910 Extra Old Feb 25, 2022

It's This Week in Bourbon for Febuary 25th 2022. MGP has begun a $12 million barrel warehouse expansion, Beam Suntory's global net sales were up and the company is looking at raising prices, and Old Forester releases the third installment of The 117 Series – 1910 Extra Old
Show Notes:

Beer companies are poised for steep price hikes of barley due to the Russia-Ukraine crisis
MGP announced it has begun a $12 million barrel warehouse expansion
Freeland Spirits is set to collaborate with the new Bourbon Women Foundation
Beam Suntory's global net sales were up and the company is looking at raising prices
Wild Turkey delivered 10.9% growth last year, boosted by international markets
TX® Whiskey launches a new campaign starring award-winning actor and producer, Scoot McNairy
Party Horses announced today Maker's Mark® will be its official bourbon partner for 2022
/r/dcwhiskey reddit theorizes that Virginia ABC stores are leaking information to specific individuals
Old Forester releases the third installment of The 117 Series – 1910 Extra Old
The Kentucky Derby Festival Evan Williams Single Barrel Bourbon is released
Crown Royal releases a new limited edition Whisky Lemonade RTD
Lost Ash Ridge Farm in Waddy KY, has unveiled Southern Sweet Kentucky Bourbon flavored sausage
@mgpingredientscollab @freelandspirits @bourbonwomen @beamsuntory @wildturkey @txwhiskey @makersmark @partyhorses @oldforester @evanwilliamsbourbon @kyderbyfestival @crownroyal
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346 - Stave Science with Andrew Wiehebrink of Independent Stave Company Feb 24, 2022

Every few months we find a guest that scratches that itch when we want to get into the science of bourbon, and today we're talking about wood. Everyone has a different answer when it comes to the question of "how much influence does the barrel have on the whiskey?". Is it 20%? 90%? 70%? Our guest today is going to help us get closer to finding that magic number. Andrew Wiehebrink is the Director of Spirit Research and Innovation at Independent Stave Company and his job is to get real deep and nerdy into wood and the millions of permutations you can have that affects the taste of your whiskey. We ask all the questions you want to know about the effects of char levels, toasting, stave seasoning, and storage on a hypothetical and scientific level. His role at ISC has him working on multi-year experiments with wood varietals and aging conditions to see what hasn't been discovered yet. He has worked directly with Maker's Mark to create the finishing staves used in their private barrel program and we try to figure out why they would even consider getting rid of the mocha stave.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about union strikes.
Talk about your background and journey
Why seek out wood science vs mechanical engineering with distillation?
What was oak R&D like 5 years ago?
What was the wine industry doing to start making the bourbon industry look at alternatives to just Char 4?
What made Char 3 or 4 the gold standard?
What's the highest char level you've tested?
Was there any bookkeeping to see what barrel experimentation has been done through ISC's history?
What are your key metrics you're trying to hit? Flavor? Faster aging?
When you start an experiment do you have a hypothesis or just wait for data?
Any experiments when it comes to sustainability?
Any experiments with the same oak grown in different locations?
What is the average age of a harvested oak tree?
How does stave seasoning play a role in this process?
Talk about the process of figuring out the stave profiles at Maker's Mark
What do you think about them getting rid of the mocha stave?
Do you have a special day set aside for tasting experiments?
Is it easier to work with Maker's Mark because they have a more consistent product?
When you use a toasted barrel once, is its lifespan over?
Can you name one experiment that was a mistake?
Do you feel that consumers take the barrel for granted?
Say I have bad distillate, what barrels can you suggest?
Has a customer ever asked you for something so off-the-wall that you had to decline them?
Are mizunara cask trends here to stay?
@independantstavecompany
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Whiskey Quickie: The Wiseman Bourbon Review Feb 22, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review The Wiseman from Kentucky Owl. This non-age stated bourbon is 90.8 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Legal Bills To Save Barrel Picks, Louisville Slugger Museum Ventures into Bourbon, Eastside Distilling Releases Luxardo Whiskey Feb 18, 2022

It's This Week in Bourbon for Febuary 18th 2022. Two new pieces of legislature have been introduced to save barrel picks, Louisville Slugger Museum is getting into bourbon tourism, and Portland's Eastside Distilling will release its first ever Maraschino Cherry Whiskey.
Show Notes:

Icons of American Whiskey Awards
Apax Funds has acquired a controlling stake in Ole Smoky Distillery
The International Journal of Drug Policy suggests that "alcohol may fall down the policy agenda"
Two new pieces of legislature have been introduced to save barrel picks
The company who operates Louisville Slugger is opening Barrels and Billets
Eastside Distilling will release a Luxardo Maraschino Cherry Whiskey
@americanwhiskeymag @olesmokey @fredminnick @slugger_museum @sluggernation @barrelsandbillets @eastsidedistilling @luxardousa @luxardoofficial
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345 - Chasing Bourbon Counterfeiters with Adam Herz Feb 17, 2022

Refills, counterfeits, and bogus bourbon. It's the unfortunate reality that we live in right now. Only until very recently have we seen distilleries start taking a more aggressive approach thwarting some of these efforts. But there is one individual who has stepped up to be known as THE person in the community when it comes to hunting down scammers and that's Adam Herz. Adam calls himself a whiskey watchdog and got into the habit of tracking down fakes a few years ago. He works with a team of people to find where bottles, foils, and sales originated to bring justice to the bourbon world. Adam has been featured on Inside Edition and was responsible for tracking down employees at Buffalo Trace who were involved a counterfeit ring at one point. He gives us some insight into his process and even some red flags to look for when you are wanting to buy a highly desirable bottle. Here's another fun fact about Adam, he is the creator of the American Pie film series. What bourbon would you pair with apple pie?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about dusty bottle ages.
When did you see the rise of counterfeit bottles start making their way to market?
Can you talk about your old hunting days?
What does FOAF'ing mean?
Can you give some insight and history into creating the American Pie series?
Now that you're an adult, what bourbon would you pair with apple pie?
How did you find a need in the market for someone to validate bottles?
What drives you to be "the person" who uncovers these stories?
How do you start gathering evidence and then presenting the facts?
Are you keeping a database of Pappy bottles sold on eBay?
What are some red flags when people are looking for fakes?
Is it easier to fake a new or older bottle?
Have you ever thought about involving law enforcement?
Talk about how you broke up a Pappy Van Winkle counterfeit ring that led back to an employee at Buffalo Trace
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Whiskey Quickie: Monk's Road Bourbon Review Feb 15, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Monk's Road Bourbon from Log Still Distillery. This 6 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: New TTB Rules for Bourbon, Treasury Competition Report Aimed at Booze ,Green River Launches Their New Flagship Feb 11, 2022

It's This Week in Bourbon for Febuary 11th 2022. The TTB has published part 2 of it's modernization plan for labels, The US Treasury releases it's report on "PROMOTING COMPETITION IN THE ECONOMY" and it's big news for booze, Green River launches its flagship Green River Kentucky Straight Bourbon Whiskey.
Show Notes:

BIG GOVERNMENT RELATED EPISODE
Bill to privatize Mississippi wine, spirits distribution passes Mississippi House
Distilled Spirits Council annual economic briefing spirits sales volumes are up 12% and legislative wins
The TTB has published part 2 of it's modernization plan for labels and it means changes for bourbon
Frazier History Museum's Unfiltered Truth Collection
Blue Run Spirits announceS the hiring of Shaylyn Gammon as its first Whiskey Director
Puncher’s Chance® Bourbon is now the official spirits partner of The Professional Fighters League
The US Treasury releases it's report on "PROMOTING COMPETITION IN THE ECONOMY" and it's big news for booze
Custom Fireball-inspired tattoo designs to cover your inked regrets
Ten to One and Uncle Nearest collaborate on a new rum release
American punk rock band Beartooth recently released a rye whiskey
Hercules Mulligan Rum & Rye
Watershed Eaves Cask Strength Bourbon
Angel's Envy is releasing another cellar collection
Bardstown Bourbon Company’s new release in partnership with Founders Brewing
Green River launches its flagship Green River Kentucky Straight Bourbon Whiskey
@distilledspiritscouncil @frazierhistorymuseum @bluerunspirits @puncherschancebourbon @fireballwhisky @tentoonerum @uncleanearest @beartoothband @watersheddistillery @eavesblind @mariannebmd @angelsenvy @bardstownbourbonco @greenriverdistillingco
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344 - Heaven Hill's Acquisition Motives, What Happens When a Face of the Brand Leaves?, and the Top Places to Visit in Kentucky on Bourbon Community Roundtable #65 Feb 10, 2022

It's Bourbon Community Roundtable #65 and here's what we have on the topic list for today! Heaven Hill acquires Samson & Surrey, but what is the motive and what does that mean for brands like FEW and Widow Jane? Wes Henderson announced his retirement from Angel's Envy. Fred Noe is retiring soon. Then Eddie will likely retire when Jimmy isn't around. So what happens when the face of a brand leaves? There has been a huge surge of updates to distilleries in the past year. So now what is your top place to recommend visitors when they visit Kentucky?

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about regaining your sense of taste and smell after being sick.
Heaven Hill Acquisitions. What does this mean and who could be next?
Wes Henderson announced his retirement from Angel's Envy. So what happens when the face of a brand leaves?
There has been a huge surge of updates to distilleries in the past year. So now what is the top place you recommend visitors going to on the Kentucky Bourbon Trail?
Thanks to @bourbonr and @breakingbourbon for joining.
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Widow Jane Lucky Thirteen 2021 Release Review Feb 08, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane Lucky Thirteen. This 13 year old bourbon is 93 proof and $100 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven Hill Acquires Widow Jane and FEW Spirits, Bulleit Bourbon Doesn't Have Enough Bottles, Rabbit Hole Unveils Starlino Rye Whiskey Feb 04, 2022

It's This Week in Bourbon for Febuary 4th 2022. Heaven Hill Acquires Widow Jane and FEW Spirits, Bulleit Doesn't Have Enough Bottles, Rabbit Hole Unveils Starlino Rye Whiskey
Show Notes:

Apologies from me for not knowing how to pronounce Islay
Heaven Hill has acquires Widow Jane and FEW Spirits
Wes Henderson is retiring from Angel's Envy
Kentucky Bourbon Trail releases tourism numbers for 2021
Nearest & Jack Advancement Initiative Business Incubation Program
Diageo said demand is depleting stocks of Crown Royal, Lagavulin, and Don Julio
Wine-searchers top searched bourbons of 2021
Do Spirits Need to Be Sustainable to Sell?
A bracelet that tells you when you're drinking too much alcohol
Woodford Reserve announces release of Double Double Oaked
Uncle Nearest releases its own distilled whiskey
Rabbit Hole unveiled the Distillery Series, Starlino rye whiskey
Kentucky Owl announces the St. Patrick’s Limited Edition
Pepsi and Boston Beer Company announce Hard Mountain Dew Baja Blast
A lesson on yeast from Dr. Pat Heist.
@heavenhillbrands @widow_jane @fewspirits @weshendersonky @angelsenvy @kentuckybourbontrail @unclenearest @jackdaniels_us @crownroyal @lagavulinwhisky @donjuliotequila @winesearcher @sevenfiftydaily @woodfordreserve @rabbithole @kentuckyowl @dr_pat_heist @pepsi @mountaindew @hardmountaindew
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343 - African American Contributions in Distillation History with Erin Gilliam, Associate Professor at Kentucky State University Feb 03, 2022

The contributions of African Americans in the distilling industry has largely gone unnoticed and unrecognized for a long period of time. The story of Uncle Nearest put mainstream media attention and a spotlight on the issue. But there is one person who spends her time on capturing stories and diving into distillery archives to discover more African American influence on whiskey. Erin Wiggins Gilliam is an Associate Professor Of History at Kentucky State University and she sits down with me to talk about some of her findings. She gives an amazing amount of insight into record keeping that documented how slaves that knew how to distill were quite valuable. Erin also spends her time interviewing older generations of people who worked at distilleries in Kentucky and nearby states to document the culture and the roles African Americans held at distilleries through recent periods of time. She is always on the hunt for the next great story so if you have a relative or a family connection, reach out to Erin so she can continue her quest.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about family members buying bottles.
How do you keep on losing so many AirPods?
What led you into academia?
What got you into spirits?
Was Buffalo Trace the first distillery to let you come see their archives?
Can you talk about some of your findings about African American influence at Buffalo Trace?
Can you share one of your stories interviewing from interviewing and documenting people?
What was one awful story that really sticks out?
How far back can you go with oral history?
How did enslaved Africans bring the skill of farming and barreling?
Describe the feeling you get when you discover a document?
What's the end goal when you gather all the information you can?
What is an example of something you read of African American history at a distillery?
Is there a certain individual that had a very interesting story?
Since you're a tequila person is there any African American involvement you've discovered with tequila?
@dr_eringil @_kbbg_
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Whiskey Quickie: New Holland Beer Barrel Bourbon Review Feb 01, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review New Holland Beer Barrel Bourbon. This non-age stated bourbon is 80 proof and $35 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Malted Barley Shortage Hits Bourbon Distilleries, Law Makers Push Privatization of Liquor Sales, Chattanooga Whiskey Release Islay Scotch Cask Finish Jan 28, 2022

It's This Week in Bourbon for January 28th 2022. Malted Barley Shortage Hits Bourbon Distilleries, Law Makers Push Privatization of Liquor Sales, Chattanooga Whiskey Release Islay Scotch Cask Finish
Show Notes:

Kentucky bourbon report from the KDA shows the highs of economic impact and lows of tax burden
Mississippi and Pennsylvania lawmakers are pushing towards privatization of liquor sales
The US and UK are negotiating tariffs imposed on American Whiskey
There is a new malted barley shortage hitting bourbon distilleries
Maker’s Mark has earned B Corporation Certification
Pat's Whiskey Auction netted over $4.5M in sales
Buffalo Trace Distillery set a new visitation record
Elijah Craig Bourbon is partnering with PGA TOUR professional golfer Max Homa
Ian Stirsman has been named the first master distiller at Ross and Squibb Distillery
Old Forester is offering the public one day of free admission to Louisville's Roots 101 African-American Museum in collaboration with KOBBE
Conecuh Ridge Distillery breaks ground in Troy, AL to produce Clyde May’s Alabama Whiskey, Bourbon and Rye
C.S. McCullough's in Johnson City TN will let you bring in bourbon while you get your hair cut
Puncher’s Chance has its first-ever limited release offering, The D12TANCE
Buzzard’s Roost Whiskey announces Toasted French Oak Bourbon
Chattanooga Whiskey announces their release of Islay Scotch Cask Finish
The GlenDronach today unveiled the limited release of its first-ever 50-Year-Old Single Malt
@kentuckybourbontrail @makersmark @whiskyauctioneer @buffalotrace @buffalotraceditillery @elijahcraig @rossvilleunion @oldforester @kobbe @clydemayswhiskey @puncherschancebourbon @buzzardsroostwhiskey @chattwhiskey @glendronach @glendronach_us @rbwhiskymaker
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342 - How Moonshining Influenced The Cornbread Mafia with James Higdon Jan 27, 2022

Bourbon and whiskey runs deep in Central Kentucky, but so did one of the largest marijuana manufacturing and trade rings in history. Cornbread Mafia tells the story of how of how Johnny Boone, Bobby Joe Shoemaker, and many others created one of the most highly sophisticated marijuana trades that ran right through Bardstown, KY, the heart of bourbon country. Jim Higdon is the author of the book and he joins the show talk about how this cultural phenomenon really had a very big tie back to the whiskey industry during prohibition. Many got into the illegal distilling business because that's what they knew how to do and was the only means of providing for their families. We talk more about the bourbon connection and how that eventually turned into marijuana territory which opened the door to elaborate plans to evade law enforcement and even had the DEA swarming with helicopters around Bardstown. This story has also put Jim on the path for being an advocate of legalization and he's even started his own CBD gummy business called Cornbread Hemp. If you enjoy stories like these, I would highly recommend reading or listening on Audible to The Cornbread Mafia.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about infinity bottles.
Moonshining was really how this all got started
George Remus was a real gangster and had a big role into bootlegging as well.
Talk about the history of Basil Hayden.
Why was Central KY known as the "Ft. Lauderdale of KY"?
Talk about the outlaw side of your family.
How important was L&N Railroad to bourbon at the time?
Was Lebanon affected by The Temperance Movement?
I read during prohibition people were using stills that can produce 1000 gallons a day.
Give a background of Johnny Boone and Bobby Joe Shoemaker.
Why were they smuggling marijuana from Belize?
Talk about one of the biggest marijuana busts.
In your research, did you find any fighting between government agencies?
Was there any violence involved with The Cornbread Mafia?
There was a common thread of "no one talks".
How did you feel about how the media portrayed The Cornbread Mafia?
What was it like being indicted to find Johnny Boone and almost go to jail?
Today, would someone be sentenced to 20 years in prison for marijuana?
Talk about your new venture of Cornbred Hemp.
Why isn't Cornbread Mafia a movie?
@jimhigdon
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Whiskey Quickie: Very Olde St. Nick The OG 17 Year Old Bourbon Review Jan 25, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Very Olde St. Nick The OG. This 17 year old bourbon from Preservation Distillery is 108.3 proof and $600 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Mellow Moments Cuts Back on Birthday Gifts, Japan Recognizes Bourbon as a Distinctive Product, and Buffalo Trace Launches their First NFT Jan 21, 2022

It's This Week in Bourbon for January 121st 2022. Mellow Moments Cuts Back on Birthday Gifts. Japan now recognizes "Bourbon" and "Tennessee Whiskey" as distinctive products of the United States. Buffalo Trace launches their first NFT with 6L bottles
Show Notes:

University of Louisville basketball fan drained a 96' putt for a Pappy 23
Mellow Moments Cuts Back on Birthday Gifts
California passes SB620 to allow craft distilleries to ship direct to consumer
Launch of a new Columbus Distillery Trail
Virginia Del. Nick Freitas calls for abolishing Virginia ABC stores
The Party Source is opening a new in-house bourbon bar this year
Japan now recognizes "Bourbon" and "Tennessee Whiskey" as distinctive products of the United States
George Remus has developed the Limited-Release Remus Repeal Reserve Collector’s Box Set
Barrell announces BCS Gray Label Seagrass which features 100% Canadian rye whisky aged for 16 years
Buffalo Trace launches their first NFT with 6L bottles
@universityoflouisville @fourrosesbourbon @experiencecolumbus @thepartysourcenky @distilledspiritscouncil @georgeremusbourbon @barrellbourbon @buffalotracedistillery @buffalotrace
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341 - Bringing Rye Back To Baltimore with Brian Treacy and Ryan Norwood of Sagamore Spirit Jan 20, 2022

Rye whiskey production had a historic past in the northeastern states, especially Pennsylvania and Maryland. And now Sagamore Spirit based in Baltimore is bringing rye whiskey back. Ryan and I traveled to record this interview with their CEO, Brian Tracey, and their Director of Operations, Ryan Norwood. We uncover Brian's unique past of how a phone call with Kevin Plank, the CEO of Under Armour, would take him from running a backpacking and kayaking company in Flagstaff Arizona to building a new distillery from the ground up. One of Brian's tasks was to find a distiller and that led to a few conversations with Ryan Norwood, a young guy who was really into yeast and beers. Sagamore had a longstanding relationship with MGP but now they have their own Maryland rye distillate and we talk about how they shaped and revitalized the Maryland rye category.

Show Notes:

Brian talk about how you go from ski bum to whiskey CEO?
How did you cross paths with Under Armour CEO, Kevin Plank, and him ask you to become CEO?
What did you know about the distilling business before starting?
What did Kevin like about the distilling business?
What was the initial vision?
After you were convinced to start, who was the first call you made?
When did Ryan Norwood come into the picture for distilling?
Walk us through the differences be between brewing and distilling.
What was is like working with Larry Ebersold to develop your Maryland style rye?
Why do distilleries go with 95/5 rye?
What was the process of figuring out how to scale and go beyond a 500 gallon pot still?
Why only distill rye whiskey when bourbon is so popular?
What does it mean to you when articles begin coming out without any affiliation to Under Armour?
As a CEO, what are you trying to empower your people with?
What was it about going down the path of finished whiskeys?
Do you have any horror stories from working with barrel brokers on used barrels?
Here's how we all came together to collaborate on Pursuit United Rye.
@sagamorespirit @sagamorewhiskeybrian @smilesdavisjr
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Whiskey Quickie: Maker’s Mark FAE-02 2021 Jan 18, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Maker’s Mark FAE-02 2021. This non-age stated bourbon is 109.1 proof and $60 MSRP. Let us know what you think. Cheers!
DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: The bestselling American whiskey in the World's Best Bars, Are Basil Hayden And Old Grand-Dad The Same?, and UFC's Dustin Poirier is launching Rare Stash Bourbon Jan 14, 2022

It's This Week in Bourbon for January 14th 2022. Bulleit retained its position as the bestselling American whiskey in the World's Best Bars. Are Basil Hayden And Old Grand-Dad The Same? UFC's Dustin Poirier is launching Rare Stash Bourbon.
Show Notes:

Bulleit retained its position as the bestselling American whiskey in the World's Best Bars
The Kentucky Bourbon Benefit presents a $3.4 million check to Kentucky Gov. Andy Beshear
Hennessy will join a big trend by launching its first NFTs
No science supports a belief that taking a month off drinking is good for your liver
PBR posted a since-deleted tweet that read "Not drinking this January? Try eating a**."
Ireland’s government imposes a minimum unit price on alcoholic beverage
Are Basil Hayden And Old Grand-Dad The Same? From Chuck Cowdery
Limestone Branch Distiller debuts the Yellowstone Select Landmark Edition Bottle series
UFC lightweight champion Dustin "The Diamond" Poirier is launching Rare Stash Bourbon
Coca-Cola and Constellation Brands are releasing a lemon-flavored canned cocktail known as Fresca Mixed
@bulliet @bullietwhiskey @bourboncrusade @fredminnick @kentuckybourbontrail @hennessy @blockbar.@eth @pabstblueribbon @basilhayden @limestonebranch @yellowstonebourbon @dustinpoirier @cocacola @frescausa @constellationbrands
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340 - NFC Tags For Bourbon Collectibles, What is "hunting"?, and 2022 Predictions on Bourbon Community Roundtable #64 Jan 13, 2022

We're back with Bourbon Community Roundtable #64 and here's the topics! Sazerac implemented NFC tags in this year's Thomas H. Handy. Is this the boost the bourbon market needed? Is this setting up bourbon for more of a collectible market? But who should be watching and take the next step. I got into a scuffle on TikTok because someone said "what non-allocated bourbons are you hunting for this year?". Which I replied, that's not really a hunt. How do you define hunting? Lastly, let's hear some 2022 predictions!

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about how to attend Whiskey events without getting intoxicated.
Sazerac implemented NFC tags in this year's Thomas H. Handy.
Is this the boost the bourbon market needed?
Is this setting up bourbon for more of a collectible market?
How soon will others start following?
I got into a scuffle on TikTok because someone said "what non-allocated bourbons are you hunting for this year?". Which I replied, that's not really a hunt. How do you define hunting?
Let's hear some 2022 predictions!
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Watershed Bourbon Finished in Apple Brandy Barrels (Batch 002) Review Jan 11, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Watershed Bourbon Finished in Apple Brandy Barrels (Batch 002). This 6 year old finished bourbon is 120.8 proof and $90 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: 11 American Whiskey Trends To Watch in 2022, Tennessee ABC Arrests Someone Selling Van Winkle, WhistlePig Launches A Non-Alcoholic Whiskey Jan 07, 2022

It's This Week in Bourbon for January 7th 2022. Beverage Dynamics Gives 11 American Whiskey Trends To Watch in 2022. Tennessee ABC arrests someone for trying selling Pappy Van Winkle through a Facebook trade. WhistlePig launches a non-alcoholic whiskey called PiggyBack Devil’s Slide

Show Notes:

Beverage Dynamics' 11 American Whiskey Trends in 2022
Tennessee ABC arrests someone for trying selling Pappy Van Winkle through a Facebook trade
Drizly’s non-alcoholic ‘spirits’ sales soar 290% in 2021
Dry January’ Is Coming, But Are Shoppers Really Shying Away?
Bourbon Pursuit Discord members raised $6,200 to help wildfire support to those in Superior, CO
Rev. Jim Sichko auctioned off an OFC 1995 and a basketball blessed by Pope Francis
WhistlePig Whiskey has launched a limited-edition, non-alcoholic whiskey called PiggyBack Devil’s Slide
OH Ingram announced the release of its fourth expression, Ingram River Aged Straight Bourbon Whiskey
@tennesseeABC @whistlepigwhiskey @ingramwhiskey
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339 - Aging Barrels on the American Highway with Brad Paisley Jan 06, 2022

When I got a text message that said "Hey, do you want to have Brad Paisley on your show?" I couldn't resist jumping at the chance. Everyone knows Brad as the country music legend, but we got to sit down and discover bourbon enthusiast Brad. He once was known as a sober star, but bourbon has has permanently cemented a place in his life. We talk about how he first began appreciating bourbon and how that led him to start his own brand called American Highway. We discuss the brand, it's origin, and future, but stick around till the end and you will hear some epic bourbon hunting stories.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about the glass shortage.
You used to not drink alcohol, is that still true?
How did the whiskey brand come about?
Was the bourbon at least a year old before it went on the road?
Was it tempting to want to test out a barrel on the road?
How did you find out about Bardstown Bourbon Company?
What were your early challenges with the truck on tour?
Did people connect the dots when they saw your rolling rickhouse?
What did you learn about blending?
What would you say to someone who was hesitant about buying a celebrity brand?
Are you going to put tour numbers on the label to differentiate batches?
Any good bourbon hunting stories?
Is there a charitable aspect to the brand?
@bradpaisley @americanhighwayreserve
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Whiskey Quickie: Blue Run Spirits Golden Rye Whiskey Review Jan 04, 2022

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Spirits Golden Rye. This non-age stated rye is 95 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Direct To Consumer Shipping Wins and Losses, 7 Drinks Trends to Watch in 2022, and Heaven Hill Changes Bottle Release Process Dec 31, 2021

It's This Week in Bourbon for December 31st 2021. Looking back at 2021 Direct To Consumer Shipping Wins and Losses. 7 Drinks Trends to Watch in 2022. Heaven Hill announces changes to their morning bottle releases

Show Notes:

Looking back at 2021 Direct To Consumer Shipping Wins and Losses
Research shows highly fit women and men are more likely to consume alcohol than unfit individuals
VinePair releases 7 Drinks Trends to Watch in 2022
White Oak Initiative report shows oak trees aren’t growing at a sustainable rate
Journeyman Distillery releases Last Feather Rye Cask Strength
Heaven Hill announces changes to their morning bottle releases
Ndlovu Gin Original is a gin infused with... elephant dung
@sovoscompliance @vinepair @journeymandistillery @heavenhilldistillery
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338 - Getting Crafty in Upstate New York with Brian McKenzie of Finger Lakes Distilling Dec 30, 2021

It's no secret that we're big fans of Finger Lakes Distilling since it's one of the crucial components in Pursuit United. A few months ago, we booked some flights and took our recording gear to upstate New York. We sat down with their president, owner, and former distiller Brian McKenzie. We talk about his journey into whiskey and some of the challenges he faced as a craft distiller. We cover the unique aspects of being a craft distiller with a column still, their incredibly low barrel entry proof, and their infamous wheated bourbon.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about how much wood we consume from drinking bourbon.
What's changed since the last time you were on the show?
Tell us about your journey in whiskey.
Who were your first phone calls to get started in this industry?
Peat or no peat?
Tell us about your wheated bourbon.
What challenges did you face at the beginning being a craft distiller?
Talk about your experimentations.
Since the wheat is so popular, why not just focus on that?
What's more fun, finishing or experimenting with mashbills.
Tell us about your Master Distiller.
Did you have any issues when starting the distillery?
Why do craft distillers prefer certain stills?
What other spirits are you creating?
Talk about your seasoning process and why your barrels look so old after only 4 years.
What kind of barrels are you using?
Do you think the low entry proof contributes to having better tasting whiskey at a younger age?
Where does the big bold fruitiness flavor come from in your bourbon?
Tell us about your older aged bourbon that's coming out.
Does lower entry proof have an impact on taxes?
What has your distillery done for the local community?
Do you get visitors from all over?
What are you forecasting for your distillery?
@flxdistilling
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Whiskey Quickie: Michter’s 2021 10 Year Single Barrel Rye Whiskey Review Dec 28, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Michter’s 2021 10 Year Single Barrel Rye. This 10 year old rye is 92.8 proof and $170 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: $3M Raised from Kentucky Bourbon Benefit, Heaven Hill vs Log Still Has Been Settled, More About Pursuit United Rye Dec 24, 2021

It's This Week in Bourbon for December 24th 2021. The Kentucky Bourbon Benefit has raised over $3M for Tornado relief. The Heaven Hill vs Log Still court battle for the Dant name has come to an end after 9 months. Let's talk a little more about United Rye since it's now only available on store shelves

Show Notes:

Bourbon Pursuit fundraiser has raised $20,587 for Team Western KY Tornado Relief, Bellewood & Brooklawn, and Hand-in-Hand Ministries
The Kentucky Bourbon Benefit has raised over $3M for Tornado relief
Carr’s Steakhouse that once stood in downtown Mayfield have donated 14 bottles to The Kentucky Bourbon Benefit
Halls Chophouse Charleston is offering Buffalo Trace 1995 O.F.C. bourbon to benefit tornado relief
The Heaven Hill vs Log Still court battle for the Dant name has come to an end after 9 months
IWSR expects e-commerce sales are expected to reach more than US $42 billion by 2025
The Top 10 states for American Whiskey Sales
Texas State Securities Board has issued an emergency cease and desist order to Whiskey & Wealth Club
United Rye is sold out on Seelbachs but is only available on shelves now
Doghouse has released a chili bacon flavored vodka
@kentuckybourbontrail @carrssteakhouse @hallschophouse @heavenhilldistillery @logstilldistillery @doghousedistillery
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337 - Ice Breaker Christmas Special Dec 23, 2021

Every year we try to do something different for Christmas that's not really focused around bourbon. I'm sure you spend a lot of time talking about bourbon with your "bourbon friends", but it is always interesting to learn more about them on a personal level. This year we decided to bring back some fun ice breaker questions so you can get to know a little more about us. We hope you enjoy and from the entire Bourbon Pursuit team, happy holidays!

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

What's the best cheeseburger?
What’s the best meal you know how to cook?
Candy, chocolate, or popcorn at the movies?
What was your first job?
What was the most physically exhausting job you ever had?
What's your favorite casino game?
What’s one part of the world you still really want to see or experience?
What's your best bourbon shopping experience of the year?
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Whiskey Quickie: Peg Leg Porker Bourbon Review Dec 21, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Peg Leg Porker Bourbon. This non-age stated bourbon is 90 proof and $40 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Bourbon Raises Funds for Tornado Relief, Thomas H Handy Adds NFC Chips In Foils, and A. Smith Bowman Releases a 15 year Rum Finished Bourbon Dec 17, 2021

It's This Week in Bourbon for December 17th 2021. The Kentucky Bourbon Benefit will take place to support Kentucky Tornado relief. Buffalo Trace adds NFC chips to Thomas H. Handy foils. A. Smith Bowman is releasing a 15 year rum finished bourbon.

Show Notes:

The Kentucky Bourbon Benefit will feature exclusive private barrels, rare bottles, and more to support Team Western Kentucky Tornado Relief
Breckenridge Distillery has been acquired by cannabis company Tilray for $10.92M
Brown Forman, Diageo, and Beam Suntory have pledge reach net-zero carbon emission
Small Producers Are Slow Proofing Their Whiskey
Should you invest is a whiskey funds? Gross annual rate of return of 17%
Maker’s Mark “Whisky Flights” will pay for your baggage fees
Alabama's Golden Ticket Lottery
Buffalo Trace adds NFC chips to THH foils
Jim Beam drops a Bourbon Cream plus the brand’s first board game in a new holiday kit
Crown Royal is launching an 18 year old release in connection with grillz maker Scotty ATL
General Manager and Distiller Nicole Austin has unveiled Cascade Moon 13 Year Old Rye
A. Smith Bowman Distillery announces a 15year old rum finished bourbon
@kentuckybourbontrail @bourboncrusade @breckdistillery @fredminnick @tilray @brownforman @diageo @nancylfraley @forbes @makersmark @aldotcomnews @jimbeamofficial @crownroyal @cascadehollowdistillingco @a.@smithbowman
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336 - No Tariffs in 2022, Bottles That Deserve More Attention, and Switching Liquor Stores on Bourbon Community Roundtable #63 Dec 16, 2021

It's another jam packed Bourbon Community Roundtable as we discuss the latest trending topics of the past few weeks. One of the greatest pieces of whiskey news is that tariffs are being eliminated. This will open up international commerce once again for bourbon and we take a stab at some theories on what moves we expect distilleries to make in 2022. There are always bottle releases that get all the attention, but after a solid year of bourbon releases we give our takes on some bottles that should have gotten more attention. Lastly, the market is the market and we all know that stores are beginning to price their prized bottles close to secondary. If you've been a long-time customer of that retailer, are you going to switch stores or start paying higher prices?

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about MRE bourbon pairings.
Now that tariffs have been revoked, what moves do we expect distilleries to make next in 2022?
Do you think the EU can make it more appealing to sell American Whiskey there vs. keeping it in the US?
Is there a bottle release that happened this year that you feel should get more attention?
If your favorite retailer had to start selling their allocations at secondary prices, would you find another store to purchase from?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Off Hours Bourbon Review Dec 14, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Off Hours Bourbon. This non-age stated bourbon is 95 proof and $45 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Four Roses Opens A New Visitor Center, Craft Spirits Consumption Is On The Rise, and Stellum Black is Announced Dec 10, 2021

It's This Week in Bourbon for Decmber 10 2021. Four Roses opens a new and newly renovated 15,000-square-foot visitor center. According to new research by IWSR, we’re slowly but surely becoming a nation of craft spirits drinkers. Stellum™ Black: a limited-release premium expression is announced

Show Notes:

Four Roses cuts the ribbon on the new visitor center at the Lawrenceburg facility
Rye whiskey isn't an American Creation. From Lew Bryson over at The Daily Beast
IWSR Drinks Market Analysis, we’re slowly but surely becoming a nation of craft spirits drinkers
Park Street Companies and American Craft Spirits Association (ACSA) release the fifth annual Craft Spirits Data Project
American Distilling Institute has now opened the call for proposals
The DISCUS was granted $1.12M to promote American spirits exports in 2022
Bardstown Bourbon Company's “World’s Top Whiskey Taster” takes place December 11, 2021
Wilderness Trail Distillery plans to increase its production to 80,000 barrels a year
Total Wine & More saw its revenue grow to more than $5 billion in 2020
Old Forester Distilling Co holds nationwide lottery for President's Choice
Stellum launches Stellum Black Bourbon and Stellum Black Rye
Wilderness Trail’s first ever four-grain Bourbon whiskey will have a pink label
Chicken Cock Cotton Club 20 year Canadian Rye Whiskey
Heaven’s Door Whiskey announced the Bootleg Series Vol III
Booker’s Batch 2021-04 Noe Strangers Batch
Barefoot Wine and Oreo have come together to create a cookie-flavored red blend
@fourrosesbourbon @thedailybeast @theiwsr @parkstreetcompanies @craftspiritsus @americandistilling @distilledspiritscouncil @wildernesstraildistillery @totalwine @oldforester @stellumspirits @chickencockwhiskey @heavensdoorwhiskey @barefootwine @oreo
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335 - Introducing The Bardstown Collection with Jim Beam, Heaven Hill, Log Still, Preservation, and Bardstown Bourbon Company Dec 09, 2021

What happens when you bring 5 of the top distilleries together and have them each provide two of their best barrels? You get the Bardstown Collection. Jim Beam, Heaven Hill, Log Still, Preservation, and Bardstown Bourbon Company have come together along with the tourism side of Visit Bardstown to release 5 special edition bottles that will benefit the community of Bardstown. All proceeds will go to the Main Street Association, Hospitality, and First Responders. These exclusive expressions have a unified packaging featuring Bardstown imagery and the only difference is a small label with each brand logo at the bottom of the bottle. In this episode, we're joined by Freddie Noe, Conor O'Driscoll, Lynne Dant, and Steve Nally to talk about the process of making this collection. These bottles will be released at each distillery starting on January 13th and the cost will range $159 - $249 per bottle. Get ready to collect the whole set! Visit BardstownCollection.com for more details and specific release times.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about your palate being off.
Tell us about your role in this project.
What was the process like for choosing the barrels for this project?
What does this project mean for Bardstown?
Talk about the charity aspect of this project.
When are these bottles being released?
Why aren't more distilleries getting together to do these kinds of projects?
What does this project mean to you?
@jimbeamofficial @heavenhilldistillery @bardstownbourbonco @logstilldistillery @preservationdistillery
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Whiskey Quickie: Basil Hayden Toast Bourbon Review Dec 07, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Basil Hayden Toast. This non-age stated bourbon is 80 proof and $50 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: No Arrests Ever From Counterfeit Bourbon, Four New Distilleries on the KY Bourbon Craft Trail, and Barrell releases Gold Label Bourbon Dec 03, 2021

It's This Week in Bourbon for Decmber 3rd 2021. Here's the headlines for this week: Over the last 10 years, as it relates to counterfeit alcohol, a WHAS11 story found no arrests have ever been made. Four new distilleries have been added to the Kentucky Bourbon Trail Craft Tour. Barrell Craft Spirits is releasing their Gold Label Bourbon

Show Notes:

The first-ever Craft Whiskey Expo at Sea will take place next spring on Celebrity Cruises
Four new distilleries have been added to the Kentucky Bourbon Trail Craft Tour
Kentucky’s Original Black Bourbon Enthusiasts, KOBBE, announces the 4th annual Bourbon & Benevolence Charity Tasting & Auction
Ball Corp is lifting the minimum number of cans certain producers must order and saying it will raise prices
UPROXX came out with a new article called The 50 Best Bourbon Whiskeys Of 2021
Buffalo Trace is inviting everyone to come see the Distillery lighted with thousands of holiday lights
Wildsam is releasing a new title in its Pursuits series, Kentucky Bourbon Country
Widow Jane Distillery announces today the release of The Vaults 2021
High West is releasing High Country Single Malt
TX announced the launch of TX Whiskey Canned Cocktails
Scottie Pippen is debuting a bourbon barrel-aged tea
Woodford Reserve announces Five-Malt Stouted Mash
Barrell Craft Spirits announces New Year Bourbon 2022 and Gold Label Bourbon
@celebritycruises @kentuckybourbontrail @502kobbe @ballcorporation @uproxxlife @uproxx @bufalotrace @wildsam @widow_jane @drinkhighwest @txwhiskey @scottiepippen @woodfordreserve @barrellbourbon
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334 - When Mechanical and Distillery Engineering Meet with Shrout Tate Wilson Consulting Engineers Dec 02, 2021

When we typically talk about building a distillery, we usually think of things like stills, mash tanks, and where to store all the grain. But building a distillery is no different than building a house. To make all that stuff work, you need electricity, plumbing, and pumps... lots and lots and lots of pumps. Before you even begin breaking ground or rehabbing an old abandoned distillery, a lot of this needs to be planned out. This is one topic that we've never covered on the podcast and that's how the heck do you actually build a working distillery? We invited Nick Morgan and Ronnie Flerlage to be on the show. They are mechanical engineers from Shrout Tate Wilson Consulting Engineers and have experience on how to design and build a distillery from the ground up. They specialize in being a one stop shop that will guide you through the entire process of making sure you have all the guts needed to turn on the lights, but also specialize in working with companies like Vendome to create the best still and distillation equipment to meet your needs.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about if bourbon goes bad.
When did you realize you had an interest for how distilleries work?
Tell us about your background.
What did you do for Vendome?
Tell us about the still designing process.
Do you prefer designing column or pot stills?
Where do you start when building a distillery?
Where do you use water for cooling?
How do you know how much power you need?
Where do you put stillage?
Who do you usually work with at a distillery?
What happens after you break ground?
What has advanced in distillery design?
Talk about fermentation tanks.
What's a standard pump?
Do you think past sanitation processes had an impact on the flavor of dusty bourbon?
How do you know how big a doubler needs to be?
What is a tailbox?
What do you need for fire safety in a distillery?
@stwengineers
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Whiskey Quickie: Nashville Barrel Company Single Barrel Bourbon Review Nov 30, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review a Nashville Barrel Company Single Barrel. This 5 year old bourbon is 115.5 proof and $75 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Pursuit United Rye Is Coming, A Semi-truck of Jack Daniel's Overturned, and Frey Ranch Distillery Announces Single Grain Series Nov 26, 2021

It's This Week in Bourbon for November 26th 2021. Here's the headlines for this week: Pursuit United Rye has been bottled and is coming soon. A semi-truck of Jack Daniel's overturned in Murfreesboro, Tennessee. Frey Ranch Distillery announces their single grain series.

Show Notes:

Pursuit United Rye has been bottled!
Clay Risen has a new 4 part book Bourbon: The Story of Kentucky Whiskey
Ocado Group adds Yellowstone and Ezra Brooks
A semi-truck overturned in Murfreesboro, Tennessee carrying an estimated $400,000 worth of Jack Daniel’s
liquidcraft.io launches their first NFT called Dragons & Bourbon Series
Fred Minnick is hosting a bourbon tasting in New York City on December 8th in partnership with Michters
Brother's Bond Bourbon has donated $50,000 to Kiss The Ground
T-Pain has a new cocktail book called Can I Mix You A Drink: 50 Cocktails from My Life & Career
Jimmy Russell of Wild Turkey celebrated his 87th birthday last weekend
Jefferson’s Bourbon has debuted Ocean Voyage 24 called "Ship's Log"
Conecuh Brands is introducing four new expressions under its Clyde May’s Whiskey label
Frey Ranch Distillery launches their “Single Grain Series”
Blue Run Spirits has new releases for the 2021 holiday season
Four Gate Whiskey Company announces Rye DownUnder
The LEE Initiative and Maker’s Mark launch the second-annual limited-edition “CommUNITY Batch”
Lost Lantern is releasing three limited-edition single casks
Wolves Whiskey is partnering with Willett Distillery to launch The Rye Project, Volume One, Batch One
Field Rye Whiskey, created in collaboration with the Field Museum, will become available for purchase at O’Hare International Airport
Peerless is releasing for their second time, rye whiskey aged in absinthe barrels
@pursuitspirits @risenc @ocadouk @yelowstonebourbon @ezrabrooksbourbon @jackdaniels_us @craft_liquid @fredminnick @brothersbondbourbon @tpain @wildturkey @jeffersonsbourbon @clydemayswhiskey @freyranchdistillery @fourgatewhiskey @chefedwardlee @leeinitiative @makersmark @lostlanternwhiskey @willettdistillery @kentuckypeerless
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333 - Chasing the Butterfly of Blue Run with Mike Montgomery and Tim Sparapani Nov 25, 2021

Now I have to admit, I remember the first time I heard of Blue Run Spirits and I had my reservations. Who were these guys with some 13 year old sourced product, a Nike shoe designer creating the packaging, the likes of Jim Rutledge putting his name to it, and they are charging over $150 a bottle!? A lot of those reservations began to disappear after I tasted their bourbon. It was really good. And then, the awards started piling up. Blue Run Spirits has been on a sprint more-so than run after launching in 2020. I'm joined by Mike Montgomery and Tim Sparapani, both co-founders of Blue Run, to talk about this journey and how they hit a turning point when people couldn't stop talking about their products. We talk about working with Jim Rutledge, moving from high aged to younger whiskeys, and how they are meeting a new demand in the market.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about the secondary market.
How did your whiskey journey begin?
Where did your two worlds collide?
Why bourbon?
Tell us how you went about sourcing your product.
How many barrels were your buying in the beginning?
Tell us about your packaging. How did you land on the butterfly?
How was it working with Jim Rutledge?
What was the turning point?
Are you concerned about selling younger aged products?
Talk about your pricing strategy.
What are you working on at Bardstown Bourbon Company?
@bluerunspirits
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Whiskey Quickie: Blue Note Crossroads Bourbon Review Nov 23, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Note Crossroads. This non-age stated bourbon is 100 proof and $40 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

TWiB: No more "Jr" in Stagg Jr, Drizly's Data for Whiskey Gifts, and Old Elk Infinity Blend Nov 19, 2021

It's This Week in Bourbon for November 19th 2021. Here's the headlines for this week: Buffalo Trace announced that it will be dropping the word “Jr.” from Stagg Jr. Drizly shares the data collected for gift-giving whiskeys. Old Elk Infinity Blend is the best blend created by Master Distiller Greg Metze.

Show Notes:

Buffalo Trace announced that it will be dropping the word “Jr.” from its highly sought-after Stagg Jr. brand.
TTB Approved 179.6K Products in the last 12 months through October 2021.
Californian winemakers are venturing into other premium beverages.
Jack Daniel Distillery donates $100,000 to Armed Services YMCA (ASYMCA) for “Operation Ride Home”.
Chris Nolan recieved "ESPRIT DE CORPS" award from the KDA
Copperworks Distilling Co. is crowdfunding for a new expansion.
Drizly shares the data collected for gift-giving whiskeys.
Drizly has announced a collaboration with 7-Eleven.
Sonoma-Cutrer and Woodford Reserve announce a $50,000 joint donation to No Kid Hungry.
A new study comes out that says drinking above the age of 70 is good for heart health.
New Holland Spirits of Holland, MI will release Zeppelin Bend 10yr.
Castle & Key Distillery is officially launching a series of Restoration Rye Single Barrels.
Treaty Oak Ghost Hill Texas Bourbon No. 1767 is set to be released.
Heaven’s Door has collaborated with MGM Resorts on an exclusive limited-edition bourbon, 777 Blend.
Maverick Whiskey is releasing its limited-edition Samuel Maverick Barrel Proof Straight Bourbon Whiskey.
Old Elk Distillery recently unveiled a new limited edition expression, the Old Elk Infinity Blend.
@kentuckybourbontrail @buffalotracedistillery @jackdaniels_us @copperworksdist @drizlyinc @woodfordreserve @sonomacutrer @newhollandspirits @castleandkey @treatyoak @maverickwhiskey @oldelkbourbon @heavensdoorwhiskey
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332 - What happened to George T Stagg and why do some MGP brands have hype? on Bourbon Community Roundtable #62 Nov 18, 2021

We've taken a bit of a hiatus, but we're back and we've got two topics that are hot. A few months ago, Buffalo Trace announced there would be no George T. Stagg in the 2021 release of the Antique Collection. Many theories arose such as holding it back on purpose to create a media frenzy or potentially having a new brand come from it. However, Buffalo Trace has gone on record saying it didn't reach the standard they come to expect from it. We'll analyze this from both sides. In the second half of the show, we'll look at the sheer volume of brands that are built on MGP and how some have hype and some are still finding their way.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about bourbon advertising.
BTAC was missing George T. Stagg this year, what are your thoughts on this?
Do you think they are holding the bourbon back for another purpose?
Does it feel like a PR stunt?
What do you gain by going to the NY Times?
Did any of the BTAC bottles not live up to the hype?
Why do some MGP brands have more hype than others?
How sustainable are the higher priced MGP bourbons?
Is it hard to stay excited about MGP based brands?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.
@bourbonr @breakingbourbon @sippn_corn
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Whiskey Quickie: Rabbit Hole Raceking Founder’s Collection Review Nov 16, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Rabbit Hole Raceking Founder’s Collection. This non-age stated bourbon is 109.2 proof and $295 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

TWiB: DC Police In A Jack Daniel's Shipping Ring, Sagamore's First Maryland Rye Whiskey, and Baker's Exclusive Selection Nov 12, 2021

It's This Week in Bourbon for October 12th 2021. Here's the headlines for this week. DC Police Officers Ship Jack Daniels and didn't know it was illegal. Sagamore Spirit releases their first 4-Year-Old 100-Proof Bottled in Bond Maryland Distilled Straight Rye Whiskey. Baker's Bourbon introduces Baker's Exclusive Selection.

Show Notes:

Is the whisky bubble set to burst?
A Distillery worker at the Girvan distillery in Ayrshire was fired for urinating next to casks.
The DC police ship Jack Daniels and didn't know it was illegal.
Kentucky Mountain Moonshine Distillery is the newest KDA member.
The Kroger 2021 Ultimate Bourbon Auction to End Hunger will end on 11/21 https://ultimatebourbonauction.com/
Coack K was gifted a bottle of Pappy 23 from the other 3 head coaches of the Champions Classic.
ReserveBar has reached an agreement to acquire Minibar Delivery.
Filibuster Distillery has agreed to pay a $700,000 penalty.
Evan Williams Bourbon announced winners for the American-Made Heroes Foundation Fund grants.
Brad Paisley launches “American Highway” Bourbon.
Sagamore Spirit releases their 4-Year-Old 100-Proof Bottled in Bond Maryland Distilled Straight Rye Whiskey.
Blue Note Bourbon officially launches Blue Note Crossroads.
Baker's Bourbon introduces Baker's Exclusive Selection.
Grisly’s Cosmic Black is a new RTD that's bourbon and cola.
Buzzard’s Roost Whiskey has debuted its first Bourbon.
Treaty Oak Distilling announced a partnership with Whisky Meyers to create their first collaboration.
Turkey Tom bourbon arrives just in time for the holidays.
Why not. Arby's is introducing 2 new french-fry flavored vodkas.
@kentuckybourbontrail @heavenhilldistillery @jackdaniels_us @jimbeamofficial @krogerco @krogerchrispicks @reservebarspirits @minibardelivery @dukembb @filibusterdistillery @evanwilliamsbourbon @bradpaisley @sagamorespirit @bluenotebourbon @buzzardsroostwhiskey @treatyoak @whiskeymyers @arbys
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331 - How Smoke Wagon Became a Bourbon Jewel with Aaron Chepenik Nov 11, 2021

Smoke Wagon felt as if it came on to the bourbon scene like it was fired out of a cannon. In the past 2 years, they have become one of the most highly sought after brands. However, the story of Smoke Wagon began over a decade ago. Aaron Chepenik started in the bar scene in LA that expanded into Vegas, but he got burnt out with the late nights and partying. That led him and his investor friend to start a vodka business which eventually opened the door to bourbon. Aaron had dreams of distilling his own whiskey, but quickly had to face reality when he realized that the equipment he purchased to distill whiskey couldn't scale after a visit to a little distillery in Lawrenceburg, Indiana. When he was at MGP, he ended up buying as much aged product as he could and had the foresight to begin putting down new fill barrels as well. As fate (or government restrictions) would have it, he couldn't release his first bourbon for almost 4 years after. He's built a cult-like following with his overly transparent personality on Instagram which makes him even more genuine to us bourbon enthusiasts.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about future bourbon history.
Where did you first hear about Smoke Wagon?
Tell us about your background.
When did you get your first taste of whiskey?
Why did you start a bar in LA?
Tell us about your vodka business.
How did you decide to get into the bourbon business?
How is Smoke Wagon different than other MGP brands?
Take us through the design of the bottle.
Tell us about the stolen barrel.
Where can someone get one of your hats?
@smokewagonbourbon @aaron_from_nvdistilling
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Whiskey Quickie: Jack Daniel's 10 Year Old Review Nov 09, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's 10 Year Old. This 10 year whiskey is 97 proof and $70 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: E.U. Removes Retaliatory Tariffs, Kroger's Ultimate Bourbon Auction, Castle & Key and KBBG Collaborate for The Untold Story of Kentucky Whiskey Nov 05, 2021

It's This Week in Bourbon for October 8th 2021. Here's the headlines for this week. After 3 long years, the US and EU have agreed to remove retaliatory tariffs on bourbon exports. Kroger's ultimate bourbon auction will begin on 11/10 with some unicorns up for bids. Castle & Key and the Kentucky Black Bourbon Guild collaborate on a new extension called The Untold Story of Kentucky Whiskey.

Show Notes:

The U.S. and the E.U. have agreed to remove retaliatory tariffs on Kentucky Bourbon and American Whiskey.
25% tariffs in place in the UK because of Brexit.
Lux Row Distillers will undergo a $4 million expansion beginning in November.
The Idaho State Liquor Division has new rules in place for selling rare bourbons.
The Kroger 2021 Ultimate Bourbon Auction to End Hunger begin on November 10. Visit https://ultimatebourbonauction.com
Castle & Key announced a new line extension called The Untold Story of Kentucky Whiskey, Chapter 1 in partnership with The Kentucky Black Bourbon Guild (KBBG).
Tamworth Distilling has unveiled a roasted turkey-flavored whiskey, Bird Of Courage.
Wyoming Whiskey is releasing the fifth expression of its signature Outryder Straight American Whiskey.
Old Charter Oak French Oak is the latest release from Buffalo Trace Distillery.
All the Cookies Bourbon from Old Dominick is being rereleased.
Jack Daniel’s has announced the release of its 2021 Single Barrel Special Release, Coy Hill High Proof.
The 1st Straight Rosen Rye Whiskey made in the United States in over 50 years has officially been bottled by Stoll & Wolfe Distillery.
Woodford Reserve announces the release of its annual holiday bottle.
ZZ Top and Texas-based Balcones Distilling are collaborating on a new whiskey titled Tres Hombres.
New Belgium Brewing and Four Roses Bourbon announced the 2021 release of Oakspire Bourbon Barrel Ale.
Barrell Craft Spirits is releasing their 'BCS Gray Label' which are finished barrels of 24-year-old Canadian whiskey.
@krogerchrispicks @luxrowdistillers @castleandkey @tamworth_distilling @wyomingwhiskey @buffalotrace @olddominick @jackdaniels_us @stollandwolfewhiskey @woodfordreserve @balconesdistilling @zztop @newbelgium @fourrosesbourbon @barrellbourbon
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330 - Before the Bourbon Boom with Steve Ury aka Sku Nov 04, 2021

I've witnessed first hand the progression of bourbon over the past 6 years since this podcast began. It went from learning about new releases and hunting for them with relative ease to 72 hour campouts for bottles that used to be on the shelves. However, my time in bourbon doesn't match that of our guest's. Steve Ury, better known as Sku, is one of the original bloggers in bourbon before there were YouTubers and podcasters. He has backed off blogging, but still stays up to date with everything happening in bourbon and takes notice of how brands are changing. He's cynical about brands and the changing consumer, but that doesn't stop him from talking about every TTB label approval. Steve has also found a new home in brandy and we discuss how long it will take before Instagramers and podcasters ruin that too.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about distilleries that have made the greatest impact on bourbon.
How did you get into bourbon?
Tell us about your blog and the time before the bourbon boom.
When did you get more cynical about bourbon?
When did you see the change where distilleries constantly had special releases?
Were dusties big early on?
Do you think vintage whiskey is overpriced?
Do you blame people or brands more for the bourbon culture today?
Do you still look at the TTB daily?
Tell us about your journey into brandy.
How long before the podcasters and Instagramers ruin brandy?

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Whiskey Quickie: Little Book Chapter 5 "The Invitation" Review Nov 02, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 5 "The Invitation". This 2, 3, 5 and 15 year old blended bourbon is 116.8 proof and $125 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Union Agrees to Heaven Hill Contract, 66 Page Report on Trade Disputes, Blue Run's High Rye Bourbon Oct 29, 2021

It's This Week in Bourbon for October 29th 2021. Here's the headlines for this week. Union workers agree to a new Heaven Hill contract. DISCUS files a 66 page report on trade and export disputes. Blue Run Spirits launches their first high rye bourbon.
Show Notes:

Union workers vote to accept a new contract with Heaven Hill distillery.
The Kentucky Distillers’ Association welcomes Three Boys Farm Distillery and Coal Pick Distillery.
Interbrand names Jack Daniel's the most valuable spirit brand in the world.
What's next for American whiskey?
Single-barrel whiskey offerings on Drizly has expanded by 12 percent in 2021.
NFT Tied to Rare Whiskey Cask Auctions for $2.3M.
Owens Corning introduced \"Bourbon\" as the 2022 Shingle Color of the Year.
The Kitchen Table restaurant coming to Jim Beam
DISCUS submitted a detailed report (66 pages to be exact) to the United States Trade Representative identifying key foreign trade barriers impeding U.S. distilled spirits exports.
2021 edition of Brooklyn Black Ops, a collaboration from Kentucky-based Four Roses Distillery and New York’s Brooklyn Brewery.
Jeptha Creed is releasing their first Bottled-In-Bond Rye Bourbon.
Blue Run Kentucky Straight High Rye Bourbon Whiskey is now available.
HIRSCH announces the debut of its Single Barrel Kentucky Straight Bourbon Whiskey.
Michter's 20 Year Kentucky Straight Bourbon will mark the first release since 2019.
@kentuckybourbontrail @heavenhilldistillery @brownforman @jackdaniels_us @drizly @owenscorningroofing @jimbeamofficial @distilledspiritscouncil @brooklynbrewery @fourrosesbourbon @bluerunspirits @jepthacreed @michterswhiskey @hirschwhiskey
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329 - To Source or Not To Source with Scott Schiller, Executive Director of Thoroughbred Spirits Group Oct 28, 2021

Starting a distillery is no easy task and figuring out how to bank roll it is even harder. Do you tie up all your money into equipment and wait a few years and hope the whiskey is good or is it smarter to supplement that with some sourced product? But beyond that, how do you scale, distribute, and sell? Scott Schiller from Thoroughbred Spirits Group has launched 30 distillers, designed over 50 brands, and facilitated 3 successful exits. He joins the show to talk about everything I just mentioned, but Scott also has a fascinating family history with spirits where he learned how to distill with his grandfather at an iconic Chicago tavern called Bucket O Suds.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about QR codes.
How did you get into this industry?
What company did your family start in Chicago?
What is Bucket O Suds?
Tell us about the distillery.
Talk about one of your early successes.
How do you approach the conversations with clients about scaling?
Do you see a lot of NDPs that previously bottled older whiskey and now can't get it?
Are a lot of people starting to scramble because there isn't as much access to aged whiskey?
How do you advise someone on distribution?
Do you ever have to tell clients sourcing might not work for them?
How do you start conversations with potential clients ?
Talk about bottle pricing.

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Whiskey Quickie: 2021 Buffalo Trace Antique Collection (BTAC) Review Oct 26, 2021

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2021 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, Thomas H. Handy, and Sazerac Rye 18 Year. Each bottle has a suggested retail price of $99. What's our favorite this year? Watch to find out. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Heaven Hill Responds To The Union, KDA Welcomes Two New Members, New Riff Launches Red Turkey Wheat Oct 22, 2021

It's This Week in Bourbon for October 22nd 2021. Here's the headlines for this week. Heaven Hill will start hiring permanent replacement workers. The Kentucky Distillers Association welcomes two more members. New Riff launches Red Turkey Wheat bourbon

Show Notes:

Heaven Hill said it will start hiring permanent replacement workers for bottling and warehouse operations.
Brown-Forman is committing to 100% renewable electricity by 2030.
The Kentucky Distillers’ Association announced that Augusta Distillery and RD1 Spirits are joining.
Supreme Court Declines to Review 8th Circuit Ruling for Missouri on Retail Shipping Case
TTB put out an article that Federal law strictly prohibits individuals from producing distilled spirits at home.
New Hampshire House Bill 416 is about production of liquor for Personal or Family Use.
Brother’s Bond has purchased regeneratively farmed grain.
Molson Coors Beverage Company has released of its first-ever whiskey, Five Trail Blended American Whiskey.
Alberta Premium Cask Strength Rye 2021 release is returning to U.S.
Wyoming Whiskey’s Single Barrel Bourbon is available once again.
Bookers \"Bardstown Batch\" is the 3rd release of 2021.
WhistlePig has revealed the eighth edition of The Boss Hog: LapuLapu’s Pacific.
New Riff announces limited release Red Turkey Wheated Kentucky Straight Bourbon
@kentuckybourbontrail @heavenhilldistillery @brownforman @brothersbondbourbon @molsoncoors @albertadistillers @wyomingwhiskey @jimbeamofficial @whistlepigwhiskey @newriff
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328 - How to BBQ & Bourbon Right with Malcom Reed Oct 21, 2021

I read a meme one time that as soon as a man enters his 30s, there are two hobbies he picks up. It's whiskey and smoking meats. Well, I'm guilty for it and I know Ryan and Fred are too. There's nothing better than starting the fire in your grill and preparing for the long night ahead making sure your brisket is done. I know when I started cooking on my grill, I went to the resource where you go to learn everything on internet and that's YouTube. Immediately, I was hooked on the channel called How To BBQ Right. I learned the 10 different ways to cook ribs, game day burgers, and even a delicious pot roast from our guest today, Malcom Reed. Malcom has made a name for himself in the BBQ competition circuit and has turned it into one of the largest BBQ places on the internet. You can find him on YouTube, Instagram, TikTok and more talking how to BBQ crazy good meals. Malcom joins us to talk not only about BBQ, Wagyu steaks, dry rub vs sauce, but he's also a big bourbon fan and you can catch him drinking Buffalo Trace or EH Taylor frequently on his channels. Don't forget to to subscribe to his podcast called, you guessed it, How to BBQ Right.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about working for distributors.
How did your passion for BBQ grow into a business?
How did you get into BBQ competitions?
Are there rivalries in the BBQ community?
Were you nervous when you first started putting out content?
How did you get into bourbon?
What bourbon pairs well with specific meats?
Do you prefer dry rub or sauce?
Do you ever get tired of cooking at home and prefer to go out?
Are Costco prime steaks as good as other butcher shops?
What do you think about wagyu beef?
What is your favorite way to cook tomahawk steaks?
What do you think about health organizations encouraging society to eat less meat?
You are stranded on an island and can only pick one cooking apparatus, what do you choose?
How do you chose what grill to use?
What do you think about Blackstone griddles?
What BBQ pit is your go to?
Do you like to turbo cook or low and slow?
Is using a pellet grill cheating?
What's your go to bourbon cocktail?
@howtobbqright

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Whiskey Quickie: Blackened x Willett Straight Rye Finished in Madeira Casks Oct 19, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Willett Straight Rye Finished in Madeira Casks. This non-age stated rye is 109.6 proof and $140 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Elijah Craig's Old Fashioned Week, The Return of BTAC Maps, and Angel's Envy 2021 Cask Strength Release Oct 15, 2021

It's This Week in Bourbon for October 15th 2021. Here's the headlines for this week. Elijah Craig is having its second annual Old Fashioned Week. Breaking Bourbon takes over the BTAC Release map. Angel's Envy announces their limited edition cask strength release

Show Notes:

Elijah Craig recently announced its second annual Old Fashioned Week, posts will be automatically entered into the Old Fashioned Week Sweepstakes when tagging @elijahcraig.
The TTB approved 180K Products over the last 12 months through September 2021
Woodford Reserve is celebrating 25 years
Saddlestone Distillery has joined the KDA
Distilled Spirits Council of the United States says luxury market is growing
Breaking Bourbon carries the torch of owning the BTAC release map
New fakes in the secondary market now targeted towards dusties
Widow Jane Distillery announced that Decadence, finished in maple barrels, will return to retail shelves.
Restoration Rye 2021 Batch 2 and Batch 3 can be purchased at Castle & Key Distillery
Angel’s Envy announces its 2021 limited edition cask strength
Jos A Magnus has new 6 new Cigar Blend batches coming out
Old Elk Distillery out of Colorado is now going into cask finished variants
Lost Lantern has 3 new releases coming up
Elijah Craig has unveiled its latest Barrel Proof bourbon, C921
TX Whiskey announces the launch of TX Straight Bourbon Whiskey Finished in Cognac Casks
Whisper Creek Spiked Coffee cocktails coming from Pennington
Oak & Eden Whiskey has announced a new chapter of its celebrity collaboration product, called the Anthro Series
@kentuckybourbontrail @oakandeden @penningtondistillingco @txwhiskey @lostlanternwhiskey @oldelkbourbon @josamagnus @breakingbourbon @woodfordreserve @pennyandsparrow
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327 - Is Bourbon Broken? Part 4: Consumer Trends based off Bourbon & Banter Oct 14, 2021

It's the final episode in our 4 part series of "Is Bourbon Broken?" based on the Bourbon and Banter blog series. We've looked at the consumer, secondary market, distribution and retail, but this time we are looking back at the consumer from a different angle by evaluating purchasing trends. The market is changing and now there are craft distillers, younger age statements, and NDPs with price tags 10x the cost of what the original producer charges. So what continues to drive this behavior?

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about pour spouts.
Are we seeing an overabundance of options on the market?
Why are consumers drawn towards brands that are selling younger MGP?
Are consumers being manipulated?
As bourbon enthusiasts, why are we compelled to try new products even though they might not actually be new?
Why is bourbon so polarizing?
Is there a reason that more distilleries or NDPs shouldn't be putting out new products at a higher price point?
As the bourbon pie grows larger, will there be more room for super premium bourbons that hit that $300+ price point?

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Whiskey Quickie: King of Kentucky 2021 Review Oct 12, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky 2021. This 14 year old bourbon is 130 proof and $250 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: MGP Gets Rebranded, KY Owl Construction Begins, and No Stagg for 2021 BTAC Oct 08, 2021

It's This Week in Bourbon for October 8th 2021. Here's the headlines for this week. MGP gets a somewhat rebrand to Ross & Squibb Distillery, Stoli hires David Mandell to lead KY Owl construction, and Buffalo Trace releases the details for the 2021 Antique Collection, but there's a big hitter missing this year.

Show Notes:

MGP gets a pseudo-rebrand to Ross & Squibb Distillery
Shout out to @barrelproofmarketing for the inight on brand confusion
ADI has released two new books targeted for distillers
Vinepair gives a history lesson in Blanton’s toppers
Kentucky now has over 10,000,000 barrels of bourbon aging
Stoli hires David Mandell to lead the KY Owl Distillery and Park contruction
JustDrinks.com predicts drink trends to come in the next few months
Diego has opened the first carbon neutral facility in Lebanon, KY
Pennsylvania Liquor Control Board puts limits of bourbon purchases
Good Deeds releases their first malt whiskey
Daylight Wine and Spirits releases Ammunition Straight Bourbon whiskey
Westward Whiskey introduces their barrel strength expression
Redemption rye has a new ex-cognax cask release
Peg Leg Porker releases Pitmaster Reserve 15 year
Kentucky Peerless releases their double oak
Woodford Reserve releases Chocolate Malt Whisper
High West unveils Midwinter Night’s Dram Act 9
Sazerac is releasing is second edition of Mister Sam
2021 Buffalo Trace Antique Collection is missing George T. Stagg
@mandelldavid @kentuckyowl @diageo @kentuckybourbontrail @westwardwhiskey @redemptionwhiskey @peglegporker @kentuckypeerless @woodfordreserve @drinkhighwest
Support this podcast on Patreon.

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326 - Is Bourbon Broken? Part 3: Distribution and Retail based on Bourbon & Banter Oct 07, 2021

Welcome back to Part 3 on our series of "Is Bourbon Broken?" as we analyze the multi-part blog series from Bourbon & Banter. This episode is one that many have been waiting for as we evaluate the variable that is completely out of our control as a consumer and that's distribution and retail. We've challenged this system multiple times and I'm not sure if we'll ever figure out the correct answer, but how do we make sure it's always working in favor of the consumer? How should distributors reward stores differently? What does the future of commerce look like? And should distributors and retailers be wary of the digital age?

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey.
Each state has its own laws on distribution, is this presenting a lot of challenges for the industry?
How do you reward stores without making them take on a bunch of inventory in order to get allocated items?
Do you feel that wholesalers and elected representatives are working for the benefit of the consumers?
Do you think that it's fair that retailers own the product and can charge whatever they want?
At the end of the day, everyone is still making their margin so why do retailers choose to mark it up?
Why don't more retailers push back on distributors?
Should distributors and retailers be scared about the future?
Should we move to a system where highly desirable releases only happen through a distillery website?

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Whiskey Quickie: Four Roses Limited Edition Small Batch 2021 Oct 05, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses Limited Edition Small Batch 2021. This 12-16 year old bourbon is 114.2 proof and $150 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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325 - Is Bourbon Broken? Part 2: The Secondary Market based off Bourbon & Banter Sep 30, 2021

Last week, we kicked off the series of analyzing Bourbon & Banter's article on "Is Bourbon Broken?" and this next installment looks at the secondary market. The prices of bourbon have been growing immensely and who knows if the prices will ever drop. Will there ever be an end in sight for consumers buying on the secondary or should companies adjust their prices accordingly? We tackle all this and more.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about mixing bourbon.
Are people forced to buy special bottles on the secondary market these days?
Is it foolish to buy bottles for so much more than retail?
How can you deter bottle flipping?
Is there anything distilleries can do to prevent flipping on the secondary market?
At what point will we hit the price ceiling?
Is it ethical for distillers to look at pricing on the secondary market to make business decisions?
Are auctions setting the secondary prices of bottles?
How do auctions get a pass unlike the secondary market?
Are current pricing strategies fair to the consumer?

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Whiskey Quickie: Stagg Jr. Dallas Bourbon Club Single Barrel Sep 28, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review a Stagg Jr. Single Barrel pick from the Dallas Bourbon Club. This non-age stated bourbon is 134.4 proof. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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324 - Is Bourbon Broken? Part 1: The Consumer based off Bourbon & Banter Sep 23, 2021

Welcome to the first part in a series of "Is Bourbon Broken?" where we take an in-depth look at a multi-part blog series from Bourbon and Banter. In these four episodes, we are going to look at the consumer, the secondary market, retailers and distributors, and then wrap it up once again evaluating the consumer. In this first part, we take a long hard look at the consumer. Are every day bourbon drinkers the ones to blame? What compels people to stand in line for Blanton's? But ultimately, what can we all do as bourbon enthusiasts to educate the broader mass market?

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about bourbon containers.
What has helped grow bourbon to where it is today?
Is Fred Minnick to blame?
Why are people still standing in line for Blanton's?
Limited releases vs. every day shelf items.
How do we educate consumers?
What were your thoughts on Facebook groups in the early days?
What do you find exciting when doing tastings?
Is chasing bottles with specific dates or batches part of the problem?
What advice would you give to everyday consumers?

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Whiskey Quickie: Booker's Tagalong Batch 2021-02 Review Sep 21, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Booker's Tagalong Batch 2021-02. This 6 year 5 month old bourbon is 127.9 proof and $90 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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323 - A Broker Joins the KDA, Union Strikes, and Best Bourbon Marketers on Bourbon Community Roundtable #61 Sep 16, 2021

Last week, White Dog Trading became the newest member of the Kentucky Distillers' Association. This is the first time a bourbon broker that helps clients source whiskey has become a member. How does White Dog benefit from joining and vice-versa? Union strikes are not uncommon in bourbon. We've seen them happen plenty of times over the past few decades. We will touch on the latest strike to hit the bourbon market. We wrap up the show by talking about who is doing the best at bourbon marketing.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about forests and barrels.
Above the Char Link on White Oak Regeneration: https://www.srs.fs.usda.gov/compass/2020/05/12/white-oak-regeneration-in-canopy-gaps/
White Dog joins the KDA making it the first broker to join. What are your thoughts on brokers joining the KDA?
Are there any downsides?
Heaven Hill union goes on strike. What impacts do unions have on the bourbon industry?
Who's the best at bourbon marketing?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

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Whiskey Quickie: Hunt & Gather 15 Year Canadian Whisky Review Sep 14, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Hunt & Gather 15 Year Canadian Whisky. This 15 year old Canadian whisky is 121 proof and $70 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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322 - Reviving DSP-KY-10 to It's Original Glory with Jacob Call, Master Distiller of Green River Distilling Co. Sep 09, 2021

Back on episode 128, we had Jacob Call on to talk about OZ Tyler. Back then, it was all about TerrePURE and making overnight bourbon. Jacob joins the show again to talk about overcoming the perception that OZ Tyler left behind since it's now been rebranded back to the original name of the site, Green River Distilling. Jacob and the team at Green River have been doing traditional barrel aging since the very beginning and we feel they are producing some of the best bourbon at a young age, to the point where we are seeing contract brands such as Bradshaw Bourbon emerge.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about future dusty bourbon.
What was it like growing up with family in the whiskey business?
Tell us about the history of the Green River project.
Talk about the transition from the OZ Tyler name to Green River.
Did you draw inspiration for the packaging from historic packaging?
What is going to be your flagship offering?
Are you using the TerrePURE process?
Tell us about the Yellow Banks whiskey.
How did you determine your mash bill?
Are you doing a lot of experimentation?
Talk about your warehouses.
How many cases per year will Yellow Banks be?
What are the differences between your brands and the contract brands?
Are you guiding the brands that are contracting with Green River?
Was it hard to sell off barrels early on to fund the business?
What do you think will happen to this bourbon when it ages to 6-7 years?
What should be changed in the bourbon world?
Have you thought about doing a private barrel pick program?

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Whiskey Quickie: Chattanooga Whiskey Bottled In Bond Review Sep 07, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey Bottled In Bond. This 4 year old bourbon is 100 proof and $50 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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321 - The Truth and Hype Around Cigars and Bourbon with Ibis Luis Sep 02, 2021

Cigars... they are one of the best ways to enjoy a nice glass of bourbon. The flavors and aromas all become enhanced into a better overall experience. We talked about cigars and bourbon back on episode 129 with Jeremy and Jake from Jake's Cigar Lounge, but this time we're joined by Ibis Lu. She's a Cigar Sommelier and Certified Bourbon Steward, but also operates the Instagram account @Cigarlover12. She's probably been smoking cigars for longer than me and you combined. We talk about aging cigars, fake cubans, and the overhyped barrel aged cigars.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about age statements.
What got you into cigars?
When did you have your first cigar?
Talk about the history of cigars in Cuba.
Are there are a lot of fake Cuban cigars?
What cigar do you recommend for pairing with bourbon?
How many cigars do you smoke a day?
Do you take tasting notes on cigars?
How do you get rid of the cigar taste in your mouth?
How do they age cigars?
What are your thoughts on barrel aged cigars?
What is a good amount to spend on a humidor?
Tell us about your journey in bourbon.
Is the cigar community like the bourbon community?
Do you prefer pairing cigars with bourbon or Scotch?

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Whiskey Quickie: Smooth Ambler Contradiction Rye Review Aug 31, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Smooth Ambler Contradiction Rye. This non-age stated rye is 105 proof and $40 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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320 - What is Craft Whiskey by Craft Whiskey with Becky Harris of Catoctin Creek and Alan Bishop from Spirits of French Lick Aug 26, 2021

Back on Episode 295, the roundtable discussed when does craft whiskey stop becoming craft whiskey. Well, the internet is full of opinions and we heard every last one of them. Many of whom said, "Why don't you get some real craft distillers on the show and ask them?" Well, we took your advice and did just that. We're joined by Becky Harris of Catoctin Creek and Alan Bishop from Spirits of French Lick to talk about what craft means to them. We also discuss their thoughts on sourcing and how they overcome the craft stigma to set themselves apart from the rest.

Show Partners:

Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about the influence of social media for brands.
What got you into whiskey?
What does craft mean to you?
How do we get past the craft stigma?
What are the positives of being in craft whiskey?
How do you feel about the sourced whiskey game?
Has the popularity of bourbon helped your business?
Talk about your experience over the past year.
@catoctincreek, @spiritsoffrenchlick

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Whiskey Quickie: Walker's Cay Bourbon Review Aug 24, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Walker's Cay Bourbon. This non-age stated bourbon is 90 proof and $37 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Whiskey Quickie: Maker's Mark RC6 Review Aug 23, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark RC6. This is Maker's Mark's first national limited release. It's non-age stated, 108.2 proof, and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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319 - Subscription Models, 5 New Fall Releases, and Dickel Bourbon on Bourbon Community Roundtable #60 Aug 19, 2021

It's the 60th Bourbon Community Roundtable where we've got 3 topics of recent news to cover. Beam Suntory is launching new subscription models for Little Book and Maker's Mark which makes us wonder if this trend will continue for most major distilleries. Fall release season is around the corner so Jordan from Breaking Bourbon picks out 5 releases to discuss. Lastly, George Dickel has released a bourbon, which is the same recipe as their Tennessee Whiskey, why would they do that?

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about climate and the aging process.
Bourbon Subscriptions
5 Limited Releases to Watch
Dickel releases bourbon.
Thanks to Blake (@bourbonr @drinkseelbachs), Jordan from Breaking Bourbon (@breakingbourbon), and Brian (@sippn_corn) for joining in another lively discussion.

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Whiskey Quickie: Old Forester 2021 Birthday Bourbon Review Aug 17, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 2021 Birthday Bourbon. This 12 year old bourbon is 104 proof and $130 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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318 - What is Dusty Bourbon? Aug 12, 2021

So what is a dusty bourbon? Well... it's just an old bourbon. The idea was that these were bottles that used to sit on the shelves and collect dust. Now a days, these are rare gems and lots of bourbon hunters go crazy looking for them. Unfortunately, the days of finding a 1980s Old Grand Dad on the shelf are long gone, but we sit down and analyze what makes a dusty a dusty.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about yeast.
What's the allure of dusties?
What makes dusties different?
Are there any dusities you should stay away from?
Let's discuss bourbon hunting?
What do you consider a dusty?
What's your best dusty score?
What are your thoughts on decanters?

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Whiskey Quickie: Taconic Mizunara Cask Bourbon Review Aug 10, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Taconic Mizunara Cask Bourbon. This non-age stated bourbon is 107 proof and $90 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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317 - The Science of Whiskey Webs with Stuart Williams from the University of Louisville Aug 05, 2021

About twice a year we have a guest on the show that just amazes us with the science behind bourbon. Stuart Williams is a professor that directs the microfluidic systems laboratory at the University of Louisville. He discovered that when bourbon begins evaporating, it creates a web that resembles constellations in the dark sky. Stuart was able to document his findings and show how bourbons that come from the same distillery create similar webs. Pictures speak louder than words so make sure you check out his website at WhiskeyWebs.org to see the stunning representations.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about sourced whiskey.
How did you become so passionate about this research?
Tell us about fluid dynamics.
What is a whiskey web?
Talk about filtration.
Is it good to have more colloids vs. less?
Tell us about the physics of evaporation.
What proof were you testing at?
Will 3 different bottles of the same whiskey have the same pattern?
Which bourbon didn't show a web?
What other things could you test with this research?
Could you use the whiskey web to determine taste?
WhiskeyWebs.org

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Whiskey Quickie: Bespoken Spirits Rye Whiskey Review Aug 03, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Bespoken Spirits Rye Whiskey. This rapid aged rye whiskey is 100 proof and $40 MSRP (375mL). Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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316 - More About Michter's with Master Distiller Dan McKee Jul 29, 2021

We’ve had the opportunity to interview lots of great people from Michter's such as their Master of Maturation Andrea Wilson, President Joseph Magliocco, and their former Master Distiller Pam Heilmann. When Pam retired in April of 2019, Dan McKee stepped in. Dan worked alongside Pam at Jim Beam for many years and has a wealth of industry knowledge. We talk about selecting barrels for the 20 and 25 year old releases and learn more about what goes into their everyday products.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about local store relationships.
What's the funniest animal you've owned as a pet?
Are there ever any bad barrels when selecting Michter's 20 and 25?
What is your process for choosing older releases?
How did you train your palate to pick these releases?
What was it like working at Jim Beam?
What can you tell us about your yeast?
Talk about the distillery.
Do you have specific protocols for picking barrels from certain places in the warehouse?
How big are the batches?
Is it easier to blend smaller batches?
What was the transition like to Master Distiller?
Do you overlap job tasks with Andrea?
Are you a morning taster?
What variations do you see in barrel proof?
Does lower entry proof age well?
What about the heat cycled warehouses?
Talk about the toasted barrel craze.
Any professional goals for 2021?
@michterswhiskey, @michtersmasterdistiller

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Whiskey Quickie: Dubliner Irish Whiskey Review Jul 27, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Dubliner Irish Whiskey. This 3 year old whiskey is 80 proof and $30 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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315 - Analyzing Pappygate and Whitehouse Executive Orders on Bourbon Community Roundtable #59 Jul 22, 2021

On this Bourbon Community Roundtable, we do an in-depth analysis of The Bourbon King, two episodes from the Netflix series Heist. Now I have to warn you, if you haven't seen it yet this is full of spoilers. If you plan on watching it, go watch it and then come back and listen. On the 2nd half of the episode, we talk about the new executive order coming straight from the Whitehouse that is going to put a microscope on the alcohol industry and look at unfair trade practices when it comes to distribution and competition.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about tasting notes.
Breaking down Netflix's Heist featuring Pappygate, the story of Gilbert “Toby” Curtsinger, an employee at Buffalo Trace that stole hundreds of thousands of dollars of Pappy Van Winkle.
Do you think Buffalo Trace let them film on property?
Who is Moonshine Mike?
How do you steal a barrel and where do you hide it?
What are your thoughts on the sheriff sensing it was an inside job right away?
Do you think the sheriff was media hungry?
What do you think of the sentencing?
How was his wife not aware?
How will the executive order on promoting competition in the American economy impact distributors and distribution?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

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Whiskey Quickie: Three Chord Strange Collaboration Review Jul 20, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Three Chord Strange Collaboration Batch 1. This 2-6 year old finished bourbon is 99 proof and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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314 - Annoying Bourbon Release Trends Jul 15, 2021

$1000 bottles, store price gouging, and bots taking bottles. These are some of the most annoying trends with bourbon releases. The team gets together and analyzes what we're seeing in the current environment and air some grievances, but we always try to find a silver lining on what we see as some positive trends as well.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about limited edition bottles.
What do you think of the press releases?
Would you rather see special whiskey in limited edition bottles?
What do you think about price gouging at the store level?
How should liquor stores handle limited releases?
What is annoying about limited releases?
Any advantages to online releases?

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Whiskey Quickie: Bradshaw Bourbon Review Jul 13, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Bradshaw Bourbon. This 2 year old bourbon is 103.8 proof and $40 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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313 - Dos and Don'ts of Barrel Picks with Macaulay Minton of Wilderness Trail and John Wadell of Peerless Jul 08, 2021

We talk about barrel picks all the time on the show and we do 40-50 barrels selections per year with our private barrel program. But instead of hearing us talk about it, let's hear some stories from the people that live and breathe it every day. We're joined by Macaulay Minton of Wilderness Trail and John Wadell of Peerless Distilling. Both of these guys run the barrel select programs for each distillery. We get to know more about the programs and the dos and don'ts of going on a barrel pick.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about his dental routine.
How did you get into bourbon and working on single barrel programs?
Is there a certain percentage you are allowed to allocate to private barrels?
What do you like and not like about other barrel picks?
How do remote picks work?
Are remote picks harder than in person?
Are there some people that are hard to please with picks?
What gets you blacklisted?
What are things you shouldn't do on a pick?
What do you think of stickers?
What is the most positive thing that has happened for you working in a private barrel program?
@thebourbonswami, @wildernesstraildistillery, @sir_jwadell, @kentuckypeerless

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Whiskey Quickie: Heaven's Door Redbreast Master Blenders Edition Review Jul 06, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Redbreast Master Blenders Edition. This 10 year old finished bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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312 - From Grapes to Grains with Lisa Wicker of Widow Jane Jul 01, 2021

Lisa Wicker should be a household name to any bourbon enthusiast. You will get to learn about her pedigree of industry and blending experience in this episode. Before ever meeting Lisa, people in the industry would tell me she had one of the best palates. She has been involved with lots of brands from the very beginning and played a critical role to their future success. Now, she leads Widow Jane and gives us some tricks on her blending techniques.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about bottle modifications.
What is the craziest fashion trend you've ever worn?
How did you get into working in whiskey?
How did you end up at Widow Jane?
Was it a big change moving from the Mid West to NYC?
Who is Widow Jane? What is the history of the brand?
Do you store barrels in the mine?
Why do you use the mineral water for proofing?
How do you decide which distillate goes into each product?
Do you enjoy the challenge of putting a unique spin on a sourced whiskey?
Do you have a whiskey blending playlist?
@widow_jane @lbwicker

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Whiskey Quickie: Still Austin Cask Strength Review Jun 29, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin Cask Strength. This 2 year old bourbon is 118 proof and $65 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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311 - Appropriate Pricing, Surplus of Sourcing, and Master Distiller vs. Salesperson on Bourbon Community Roundtable #58 Jun 24, 2021

As bourbon grows with popularity, so do the prices. The roundtable comes together to discuss how to price bourbon and if there is a good formula that can make everyone happy. There are lots of new sourced brands on the market, and more and more investors coming in every week to buy barrels, what will the sourced market look like in a few years? Lastly, we examine the business side of the industry and we try to figure out who is more important, the master distiller or the salesperson?

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about private barrel picks.
How should you appropriately price bourbon?
What's the future of the sourced whiskey market?
Who's more important, the master distiller or the salesperson?

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Whiskey Quickie: Michter's 10 Year Bourbon 2021 Release Review Jun 22, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Bourbon 2021 Release. This 10 year old bourbon is 94.4 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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310 - From Idea to Reality: The Story of Pursuit United Jun 17, 2021

Back in 2018 when we launched Pursuit Series single barrels, we didn't know where we were headed. We just knew it was fun to select barrels and get them out there. Little did we know, we would be heading down a path that would create a blend that just won Runner-Up in the first ever Ascot Awards. Pursuit United is a culmination of over a year of work by partnering with distilleries to create a bourbon that would appeal to the mass market of educated bourbon consumers, like you. In this episode, Fred asks Kenny and Ryan the questions on what it took to get here and what the future entails.

Pursuit United will be available once again starting in July of 2021 on @drinkseelbachs and on retail shelves across KY, TN, TX, GA, IL, and CO. Stay tuned for more updates by following @pursuitspirits, including the anticipated release of Pursuit United Rye.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about pairing bourbon with food.
Talk about the packaging.
How did you come up with your blend?
Tell us about each of the components.
What were the challenges when creating this product?
What did you think about the feedback?
How do you feel about the negative feedback?
When is the next release?
@pursuitspirits

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Whiskey Quickie: Daviess County Straight Bourbon Finished in French Oak Casks Review Jun 15, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Daviess County Straight Bourbon Finished in French Oak Casks. This non-age stated bourbon is 96 proof and $47 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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309 - Slowly Rocking Bourbon on Barges with Hank Ingram Jun 10, 2021

The name Ingram may ring some bells. If you are in the tech space, you may have heard of Ingram Micro. If you are in logistics you may know Ingram Barge Company. If you are in the Nashville area, the name Ingram is well known for philanthropy. And now, Ingram is taking on bourbon. We're joined by Hank Ingram, the founder of Ingram River Aged Whiskey. The concept is pretty simple. Take a bunch of barges they own, put a bunch of bourbon barrels on it, and let them age in a floating warehouse. Hank tells us more about his family, what led him to start this company, and the legal hurdles you face when you are trying to store thousands of gallons of bourbon on a river.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about dusties.
What was your favorite video game growing up?
Tell us about your family history.
How did you go from tow boating to bourbon?
How did you raise capital?
Talk about your floating rickhouse.
What were the initial barrels that convinced you the bourbon changed on the river?
Can you explain the vessels?
What makes the barge unique to the aging process?
Did you ever work on a barge?
Does the barge have to stay stationary?
What's the strangest thing your family has had to move on a barge?
Do you envision having more barges aging whiskey in the future?
Have you thought about aging barrels for other brands on the river?
Where do you source from?
How did you decide who to partner with?
What have been your biggest hurdles?
@IngramWhiskey

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Whiskey Quickie: Elijah Craig Barrel Proof A121 Review Jun 08, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof A121. This 12 year old bourbon is 123.6 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. @elijahcraig

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308 - Mellow Corn, Selecting Parker's, and Bourbon Business with Bernie Lubbers of Heaven Hill Jun 03, 2021

Bernie Lubbers is one of the great treasures of the modern whiskey era. A few years ago, he gave us a deep dive on Bottled in Bond in episode 89, but now he's back and we're talking Mellow Corn, Parker's Heritage selections, and where the market is headed with pricing bourbon on the shelf. Stay tuned until the end for a performance of Whiskey, Honey, and Loving.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about flasks.
Has Bottled in Bond changed since the last time you were on the show?
How many bourbons are Bottled in Bond?
Do you still love Bottled in Bond?
Talk about corn whiskey.
Tell us about the process for selecting Parker's.
Where do you think we are going with pricing in bourbon?
Do you get any pushback from retailers about having allocated items in your gift shop?
What are your thoughts on private barrel picks?
Talk about the Black Velvet acquisition.
@BernieLubbers

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Whiskey Quickie: Michter's Barrel Strength Kentucky Rye Whiskey 2021 Review Jun 01, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Barrel Strength Kentucky Rye Whiskey. This non-age stated rye is 110.8 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. @michterswhiskey

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307 - Four Roses Enforces a Sticker Ban and Blends vs Single Barrels on Bourbon Community Roundtable #57 May 27, 2021

Today's roundtable tackles a new topic that took most of us by surprise. About 3 weeks ago, when I was doing a label approval for our Four Roses barrels, I was given an additional contract to sign that was called a non-mutilation agreement. Basically stating that we agree to not add any stickers, wax, or anything that alters the package. Will other distilleries follow suit? What happens if someone breaks the contract? We give our opinions on that plus, if we think blends are going to become the new single barrels.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about what smooth means.
Four Roses bans stickers for private barrels. Is this good or bad?
Do you think other distilleries will start banning stickers?
How do you enforce the ban?
Does the ban violate freedom of speech?
How can you set your pick apart from other picks?
Are blends the new single barrels?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

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Whiskey Quickie: Old Forester The 117 Series: High Angels' Share Batch 001 Review May 25, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester The 117 Series: High Angels' Share. This non-age stated bourbon is 110 proof and $50 MSRP (375mL). Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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306 - The Largest Liquor Retailer You Never Knew About with Chris Blandford of Kroger May 20, 2021

We talk to the largest liquor retailer that you never knew about...Kroger. Yes, the huge grocery chain that has liquor stores adjacent to almost every location. When you add it up, it's thousands of square feet of retail space spread over hundreds of stores. We're joined by Chris Blandford, who is the Adult Beverage Field Specialist for Kentucky, Southern Indian, and Southern Illinois Kroger stores. We talk about the challenges of operating over 115 stores, distribution, competition, barrel picks, and of course allocation.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about spirits competitions.
What is your fast food restaurant of choice on a road trip?
How do you manage inventory for so many stores?
How do you use data to predict what people will buy?
What are the challenges of distribution?
Talk about the store experience.
Are larger or smaller stores more difficult to manage?
How do you distribute products?
What is the most stolen item?
How do you approach pricing?
Do you try to compete with pricing against the larger liquor stores?
What is the method for allocated items?
If Sazerac increased their pricing on Pappy, would there still be lotteries?
Talk about your barrel picks.
Do you have a favorite barrel pick?
Any other challenges?
What product doesn't move as well as you think it would?
Are there any plans to grow?
Will Kroger ever deliver or ship?

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Whiskey Quickie: Jefferson's Straight Rye Whiskey Finished in Cognac Casks Review May 18, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Jefferson's Straight Rye Whiskey Finished in Cognac Casks. This non-age stated rye is 94 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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305 - Career Growth as a Master Distiller with Denny Potter of Maker's Mark May 13, 2021

Denny Potter has held multiple roles in the bourbon industry and many thought that being the Master Distiller at Heaven Hill would be the pinnacle of anyone's career. In 2018, Denny left Heaven Hill and assumed the role of Master Distiller at Maker's Mark which surprised many. In this episode, we talk about career growth as a Master Distiller and advice to give others aspiring for this role in the industry. And Fred tries to convince Denny to release a 12 year old Maker's Mark.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about the three tier system.
What made you decide to go to Maker's Mark?
Do you feel like you have an opportunity to grow or have you hit the ceiling as a Master Distiller?
What's it been like working with Rob Samuels?
What do you bring to the table as a Master Distiller?
How long should someone work in operations before becoming a Master Distiller?
Will you ever put out a 12 year old product?
Talk about the operations at Maker's.
What are the challenges of scaling while trying to keep the integrity of the brand?
What was different when you came back to Maker's?
What is the difference between operating Maker's vs. Bernheim Distillery?

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Whiskey Quickie: Maker's Mark FAE-01 Review May 11, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark FAE-01. This non-age stated bourbon is 110.6 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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304 - The Best and Worst of Barrel Pick Experiences May 06, 2021

One of the biggest crazes right now is the single barrel. That special barrel that was chosen from a select few and shared with a bunch of people, most likely with a sticker on it. And as Ryan so eloquently puts it, it's the perfect product. It's a consumable, it's one of a kind, and there will never be another. Myself, Ryan and Fred have done our fair share of single barrels, probably selecting over 250 combined and probably tasting over a thousand at different distilleries. We've seen it all. In this episode, we talk about what we prefer when we do a private barrel selection experience. And speaking of single barrels, don't forget we have our own private barrel club where we select over 40 different barrels every year.

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about deciding what to drink.
What is your favorite part about a barrel pick?
Would it still be exciting if everyone drilled into the barrel vs. thieving?
What do you think about distilleries pre-picking barrels to select from?
What is a good number of barrels you should be able to taste through when picking?
How do you feel about proofing down the barrel pick?
Do you have a glassware preference?
Snacks or no snacks during a barrel pick?
Should distilleries provide lunch?

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Whiskey Quickie: Old Fitzgerald Bottled-In-Bond Spring 2021 Review May 04, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-In-Bond Spring 2021. This 8 year old bourbon is 100 proof and $85 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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303 - Dixon Leaves KY Owl, Indiana Rye Whiskey, and an Upcoming Glut on Bourbon Community Roundtable #56 Apr 29, 2021

On this 56th Bourbon Community Roundtable, we discuss what it means to Kentucky Owl now that Dixon Dedman is leaving the brand, what does Indiana Rye Whiskey mean as a new legal designation, and now that there are 10 million barrels aging in Kentucky, will we see an oncoming glut of bourbon in a few years?

Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about the color of whiskey.
Dixon Dedman leaves KY Owl. What does that mean for the brand?
What does Indiana Rye Whiskey mean as a new legal designation?
Now that there are 10M barrels aging in KY, will we see a glut of bourbon in a few years?
Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

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Whiskey Quickie: Woodford Reserve Master's Collection Very Fine Rare Bourbon 2020 Review Apr 27, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Master's Collection Very Fine Rare Bourbon. This non-age stated bourbon is 90.4 proof and $130 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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302 - Instagram and Bourbon with Scotch and Time and The Bourbon Enthusiast Apr 22, 2021

What does it mean to be an influencer? Actually, what's the deal with bourbon and Instagram and why is it so popular? We're joined by Eric Kim of @scotchandtime and James Ashcraft of @bourbonenthusiast to analyze these questions and many more. It's a great insight into how social media and whiskey join forces to provide hours of entertainment, but also some annoyances.

Show Notes:

This week’s Above the Char with Fred Minnick talks about independent liquor stores.
Are you a thrill seeker or do you enjoy relaxing?
How did you start and grow your Instagram account?
When did you get your first media sample?
Do you see more brands using Instagram influencers?
Do you think Instagram has a good ROI for brands?
Why do people love day themed Instagram posts?
How often do you post and when?
Have you seen an influx of new bourbon content creators and is there enough room for everyone?
How much time to you put into your Instagram account?
What do you think of accounts who pay for followers?
What do you think of people only posting pictures of sealed bottles?
Talk about your whiskey reviews.
What really is an influencer?
What good things have come out of Instagram for you?
Follow @scotchandtime and @bourbonenthusiast on Instagram.

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Whiskey Quickie: Wheel Horse Bourbon Review Apr 20, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Wheel Horse Bourbon. This 2 year old bourbon is 101 proof and $32 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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301 - The World's Most Remarkable Whiskeys from The Last Drop Distillers with Rebecca Jago Apr 15, 2021

The Last Drop Distillers is known for acquiring extremely old and rare spirits from across the world. We chat with Rebecca Jago, Managing Director of The Last Drop Distillers, to hear their story. It's an interesting history of generational knowledge and their release of the 1980 Buffalo Trace is what caught our attention. We even got a chance to try it on a past Whiskey Quickie and it blew us away. Listen to hear about their partnership with Sazerac and how they plan to sustain their business model.

Show Notes:

This week’s Above the Char with Fred Minnick talks about used rye barrels.
What is on your bucket list?
What is The Last Drop Distillers?
Do you have an emotional standard when tasting a rare whiskey?
How do you grow and sustain a business like this?
Do you seek out sellers or do they seek you out?
How do you determine if something is really unique or rare?
Talk about the 1980 Buffalo Trace.
Tell us about the rationale behind the pricing.
Do you think bourbon is deserving or price point like this?
@lastdropdistillers

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Whiskey Quickie: Rod & Hammer's Straight Bourbon Whiskey Review Apr 13, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Rod & Hammer's Straight Bourbon Whiskey. This 2 year old bourbon is 90 proof and $42 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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300 - Does the Age of Your Whiskey Matter? Apr 08, 2021

On today's episode, the team sits down to discuss young whiskey. Is it a good thing or a bad thing? There are all sorts of angles because in this ever-changing landscape of losing age statements, craft distillers putting out amazing products at young ages, and bourbon drinkers continually looking for something new, we have to ask ourselves... is the age of the whiskey less important?

Show Notes:

This week’s Above the Char with Fred Minnick talks about daily bourbon drinking limits.
What is your whiskey age range preference?
What about craft distillers outside of Kentucky?
How do craft distillers treat consumers differently than the bigger distillers?
What do you think about using different grains?
How do you fight the stigma of young whiskey?
Let's talk about pricing young whiskey.
How important is packaging for craft whiskey?

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Whiskey Quickie: Single Cask Nation 1994 Kentucky Bourbon Review Apr 06, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Single Cask Nation 1994 Kentucky Bourbon. This 24 year old bourbon is 94.8 proof and $295 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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299 - Who owns J.W. Dant?, Bypassing Distributors, and Stimulus Spending on Bourbon Community Roundtable #55 Apr 01, 2021

The roundtable is back with another discussion about bourbon news and our take on it. We discuss Heaven Hill vs Log Still Distilling over the use of the Dant name and trademark, what does direct to consumer shipping in Kentucky mean now that distilleries can cut out the wholesalers, and if you were to spend your $1,400 stimulus check on bourbon, what would get?

Show Notes:

This week’s Above the Char with Fred Minnick talks about posting bourbon on Instagram.
Heaven Hill has opened up a lawsuit against the Dant family for trying to use their family name as it infringes upon their label.
Kentucky HB415 has been signed into law with new direct to consumer laws that bypass the 3 tier system.
$1,400 stimulus checks are going out. If you are going to spend $1,400 on bourbon, what are you getting?
Thanks to @Bourbonr, @Sippn_Corn, and @BreakingBourbon for joining.

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Whiskey Quickie: Old Wm. Tarr Manchester Reserve Review Mar 30, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Old Wm. Tarr Manchester Reserve. This 7 year old whiskey is 114 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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298 - The Bardstown Bourbon Company Experience with Dan Callaway and Nick Smith Mar 25, 2021

On today's show, we get to feature two great people at Bardstown Bourbon Company, Dan Callaway and Nick Smith. Bardstown Bourbon Company exploded on the scene as a destination hot spot for anyone visiting the trail and Dan was instrumental to the early success of creating a red carpet environment for anyone who visited. As whiskey production ramped up, Nick Smith brought his knowledge from working at Jim Beam to help customers create custom mash bills and guide them in the right direction to put a new spin on the distillation process that would be uniquely theirs. So next time you're headed to Bardstown, don't forget to make Bardstown Bourbon Company a must visit.

Show Notes:

This week’s Above the Char with Fred Minnick talks about bourbon branded credit cards.
What made you decided to come work at Bardstown Bourbon Company?
What was the original vision for Bardstown Bourbon Company and how has it changed?
Are banana croquettes a real thing?
What lessons did you learn coming from Jim Beam to Bardstown Bourbon Company?
How do you accommodate so many different mash bills?
How do you work together?
Is there a baseline for the mash bills?
Are there any limitations on the mash bills?
How do you guide customers to different cooperages?
Do you help brands with marketing and packaging?
Can this be a tourist destination for brands that contract through you?
Tell us about the Discovery Series.
Talk about the vintage library.
What is the timeline for the bottling facility?
How much of the distillery process is automated?
What's a changeover?
What is Pete's Place?
Tell us about the Kentucky Proud product.
Follow @bbc_whiskeynick, @dannybardstown, @bardstownbourboncompany

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Whiskey Quickie: Buzzard's Roost Toasted Barrel Rye Review Mar 23, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Buzzard's Roost Toasted Barrel Rye. This 3 year old rye is 105 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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297 - Scotch for the Bourbon Drinker with Single Malt Savvy Mar 18, 2021

There's a lot of whiskey out there and sometimes we get caught up in our bubble of bourbon. On this episode, I'm joined by Chris Perugini who does private tastings and boasts a lot of worldly whiskies on his instagram account @SingleMaltSavvy. He sent me a few blind samples and we discuss them to see what resonates with me as a bourbon drinker.

Show Notes:

This week’s Above the Char with Fred Minnick talks about pairing music with bourbon.
For more information about the Scotches discussed in this episode visit: https://www.singlemaltsavvy.com/guides/scotch-for-the-bourbon-drinker/
What was your first car?
Scotch Tasting
What's a good brand for a new scotch drinker?
What are the differences between Scotch and bourbon?
Tell us about the Scotches you selected.
How are these priced?
Are they removing age statements from Scotch like they are in bourbon?
What is the Pappy of the Scotch world?

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Whiskey Quickie: Still Austin The Musician Review Mar 16, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin The Musician. This 2 year old bourbon is 98.4 proof and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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296 - The Origin of Belle Meade and Nelson's Green Brier with Charlie Nelson Mar 11, 2021

Belle Meade is a very recognizable brand to bourbon enthusiasts. But how did that brand get revived and what's the story behind Nelson's Green Brier? We're joined by Charlie Nelson, Co-Founder of Nelson's Green Brier, who shares his story of stumbling into the bourbon business when his dad purchased a quarter of a cow.

Show Notes:

This week’s Above the Char with Fred Minnick talks about helping others understand your bourbon hobby.
What's your best halloween costume?
How did this journey begin?
Talk about building your business plan.
Do you consider Belle Meade your flagship?
When using old labels from the archive, did you have to get them re-approved?
What is your DSP?
Where did you get your recipes?
Talk about building the Belle Meade and Nelson's Green Brier Distillery brands.
Tell us about the success of the Belle Meade brand.

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Whiskey Quickie: Saint Cloud 7 Year Single Barrel Review Mar 09, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Saint Cloud 7 Year Single Barrel. This 7 year old bourbon is 122.4 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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295 - Death of Facebook Groups, Will You Buy Sourced Bourbon, & When Does Craft Stop Being Craft on Bourbon Community Roundtable #54 Mar 04, 2021

We're back with another BCR and this time we have 3 topics to discuss. The rise and fall of facebook groups since it seems like no group is safe now. Does knowing the source of a bourbon impact your willingness to buy or not buy? At what point does craft bourbon stop being craft?

Show Notes:

This week’s Above the Char with Fred Minnick talks about losing your sense of taste after being sick.
Are bourbon Facebook groups dead?
Does knowing the source change your mind about a product?
When does craft bourbon stop being craft?

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Whiskey Quickie: The Prideful Goat Review Mar 02, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review The Prideful Goat. This 15 year old bourbon is 115 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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294 - The Early Days of Barrel Selections with Ryan Maloney of Julio's Liquors Feb 25, 2021

There's a few OGs in the world of whiskey, and one of the most notable names is Ryan Maloney. You may not know that name, but you've likely heard of his store in Massachusetts called Julio's Liquors and the famous picks done by the Loch & Key Society. Ryan takes us on a trip down memory lane when private barrel selections were abundant and limited releases weren't so limited.

Show Notes:

This week’s Above the Char with Fred Minnick talks about storing vintage spirits.
What carnival food can you not resist?
Tell us about Julio's the and Loch & Key Society.
When did you realize how important barrel picks would be?
Have you ever picked a Van Winkle?
Tell us about some of your barrel picks.
What's on the forefront of barrel picks?
Have you created your own private label or do you plan to?
Talk about blending.
What is your thought process on collaborations with other stores?
Are you getting less allocations because of the rise in popularity of bourbon?

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Whiskey Quickie: Alberta Premium Cask Strength Rye Review Feb 23, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Alberta Premium Cask Strength Rye. This non-age stated whiskey is 132 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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293 - It's Not All Contract Distillation at MGP with Andy Mansinne Feb 18, 2021

MGP has been in the news recently with their acquisition of Luxco and on the last roundtable we discussed how this will enable MGP's brands such as Remus to gain a nationwide presence with a bigger salesforce. We're joined by Andy Mansinne, Vice President of Brands for MGP, to learn more about their brands and the impact of other brands winning awards based on product sourced from them. We also ask about acquiring brands and their thoughts on the current contract distillation marketplace.

Show Notes:

This week’s Above the Char with Fred Minnick talks about how to clean glencairns.
Where would you travel if you knew there was a chance you would have to stay there for up to a year?
Tell us about your background.
What do you think about other brands getting awards with your distillate?
Do you feel like your brands are more accepted in the whiskey world now than when you first started?
When you were looking at creating a brand, what were your thoughts on building from the ground up vs. acquiring an established brand?
What do you think about MGP rye having such a big impact on the market?
What are your thoughts on your contract distilling competition?
How do you forecast?
Tell us about your brands.

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Whiskey Quickie: Widow Jane The Vaults 2020 Review Feb 16, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane The Vaults 2020. This 15 year old bourbon is 99 proof and $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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292- New Riff Barrel Pick Bracket Challenge Feb 11, 2021

Single barrel picks are the new unicorns. And if you add a fancy sticker, after market wax or some glitter, bourbon nerds can't control themselves. For this podcast, the team thought it would be a fun idea if our audience sent us samples from their New Riff barrel selections and we put them in a bracket challenge. We decide who selected the best barrel and gets Bourbon Pursuit bragging rights.

Show Notes:

This week’s Above the Char with Fred Minnick talks about tipping for high end pours.
Why did we pick New Riff for this bracket?
New Riff Tasting
Cleveland Bourbon Club - “New Riff Passed Elijah” - Ryan Lintz
Charred Barrel - “Happy Little Riff” - Chris Perugini
Knoxville Beer & Brown Water Society - ”Kings of Grain Jackpot" - Jimmy Tucker
Sacred Sippers - “Holy Water 19:1" - Mike Utech
Brown Bunker Coalition - “The Colin Bottle"- Dirk Glahn
Wright-Patt Whiskey Club - Andy Hostetter
Kentucky Bourbon Brotherhood - “Ken Riffey Jr” - Todd Hall
Great Lakes Whiskey Club - “Riff Ross" - Mike Schuette

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Whiskey Quickie: Thomas S. Moore Port Cask Finish Review Feb 09, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Thomas S. Moore Port Cask Finish. This non-age stated bourbon is 98.9 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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291 - What To Expect with MGP Purchasing Luxco on Bourbon Community Roundtable #53 Feb 04, 2021

MGP, the major powerhouse distillery in Indiana, has purchased Luxco who owns Lux Row distillers in Bardstown that produces legacy and heritage brands such as Rebel Yell, Ezra Brooks, Davies County, and many more. But what does this mean? The roundtable gets together and speculates on what we can expect for these brands as well as MGP's existing brands such as Remus. But what does this ultimately mean for brands that have been sourcing MGP bourbon and rye for decades? Have we just witnessed the end of one avenue for sourced markets?

Show Notes:

This week’s Above the Char with Fred Minnick talks about pairing bourbon with Girl Scout Cookies.
MGP buys LuxCo. What does this mean for the largest supplier of contract whiskey?
Was this a good move?
What will happen to the MGP sourced brands?
What do you think will happen with Yellowstone?
Will Luxco use MGP distillate?
Do you think Luxco will do contract distillation?
Thanks to Blake from Bourbonr.com, Nick from BreakingBourbon.com, and Brian from SippnCorn.com for joining.

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Whiskey Quickie: Blue Run Bourbon 13 Year Winter Release Review Feb 02, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Bourbon 13 Year Winter Release. This 13 year old bourbon is 113 proof and $169 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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290 - Wild Growth at Wilderness Trail with Dr. Pat Heist Jan 28, 2021

Dr. Pat Heist blew our minds back on episode 121 going deep on yeast. If you haven't listened to that episode yet, go listen to that one first before starting this, I promise it will be worth your time. Pat has one of the most unique backgrounds in bourbon and has even had the opportunity to do a TED Talk which is amazing for our industry. We discuss the crazy growth at Wilderness Trail.

Show Notes:

This week’s Above the Char with Fred Minnick talks about blind tastings.
What's your title?
Would you rather travel back in time to meet your ancestors or the future to meet your descendants?
Any new products in the pipeline?
How do you forecast?
How much are you producing per day?
Who's idea was it to invest so much in the business?
Tell us about your TedX talk.
What's your next milestone?
Where can people buy Wilderness Trail?
How have you and your bourbon been received across the country?
How do you chose a yeast variety for your product?
How does your process compare to other distilleries?
What happens when people dip their finger in the fermentation tanks?
Can you recreate whiskey from the 70s?

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Whiskey Quickie: Remus Repeal Reserve IV Review Jan 26, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Remus Repeal Reserve IV. This 12 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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289 - Taking Maker’s Mark From a Regional to a National Brand with Gregg Walker Jan 21, 2021

Gregg Walker joins the show to share some inside stories about the history at Maker's Mark. Gregg was the second salesperson hired by Maker’s Mark and took part in 3X growth. Hear some of his stories about the struggle of growth, but also how him and Bill Samuels Jr. had a lot of fun as well.

Show Notes:

This week’s Above the Char with Fred Minnick talks about raffles.
What song would you pick for karaoke?
When did you get into the liquor business?
Did you have to take the personality test before working at Maker's Mark?
Were you part of any of the Maker's taste offs?
Tell us about traveling for Makers.
How do you plan for aggressive growth?
What was the tipping point?
How many cases were they selling?
Talk about Maker's marketing.
Were you there when the did the special edition UK bottle in 1996?
Any memories with Bill Samuels that you'll never forget?
What was your sales force like in the later years?
What do you do today?

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Whiskey Quickie: Woodford Reserve Baccarat Edition Review Jan 19, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Baccarat Edition. This non-age stated bourbon is 90.4 proof and $2,000 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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288 - How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling Jan 14, 2021

Building a brand on sourced whiskey is difficult. When you’re not the one distilling the product, it’s hard to be price competitive. At the same time, you're at the mercy of the market on barrel availability so it's hard to determine the continuation of a product. In this episode, we're joined by McCauley Williams, CEO of Big River Distilling, who is behind brands like Blue Note Bourbon and Riverset Rye. We talk about how to run a large scale business that relies on sourcing and how you protect the brands flavor integrity for the future.

Show Notes:

This week’s Above the Char with Fred Minnick talks about empty bottles.
What game show would you want to be a contestant on?
How did you get into this business?
What was the first step to start a spirits business?
How did you raise capital to make this happen?
Tell us about your brands.
Did you have a proof of concept?
How do you select a distillation partner?
Talk about the competitiveness of the sourced market.
Tell us about the pricing of sourced whiskey.
How do you differentiate your products?
Why 93 proof?
How do you get a brand to market?
Any states you've seen success in that you didn't expect?
Which is a better ROI, liquor stores or bars/restaurants?
Do you experience any frustrations with acquiring packaging materials?
Any other frustrations with the business?

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Whiskey Quickie: Heaven Hill 85th Anniversary Review Jan 12, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill 85th Anniversary. This 13 year old bourbon is 107 proof and $300 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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287 - 2021 Predictions on Bourbon Community Roundtable #52 Jan 07, 2021

Today's podcast is looking forward in 2021. No one could have predicted the events of 2020, but let's look into our magic 8 ball and see what we think will happen to bourbon in 2021.

Show Notes:

This week’s Above the Char with Fred Minnick talks about bottle closures.
We discuss our 2021 predictions for the bourbon and whiskey market.
Thanks to Blake from Bourbonr.com, Nick from BreakingBourbon.com, and Brian from SippnCorn.com for joining.

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Whiskey Quickie: Blackened Cask Strength Review Jan 05, 2021

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened Cask Strength. This non-age stated whiskey is 110.7 proof and $55 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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286 - Bourbon Society Showdown #2 Dec 31, 2020

Bourbon societies are becoming prolific across the globe. But here's the thing, they all do something different that makes them unique. In this episode, we are joined by representatives from the Dallas Bourbon Club, The Bourbon Society of Greater Cincinnati, and KOBBE (Kentucky's Original Black Bourbon Enthusiasts). We get a deeper understanding of how each society operates from a social, educational, and philanthropic perspective. If you're looking to start a society or grow your own, here's a chance to listen how these fellas do it.

Show Notes:

This week’s Above the Char with Fred Minnick talks about StraightBourbon.com.
We are joined by Jamar Mack (KOBBE), Pete Schmidt (Dallas Bourbon Club), and Todd Carnes (Bourbon Society of Greater Cincinnati).
What's the weirdest food you've ever eaten?
How are you trying to reach new members?
How is your group different from other bourbon groups?
Do you have a motto?
How are you putting on events?
How are you involved with charities?
Do you do any bourbon education?
How do you get people to present to your group?
How many women do you have in your group?
Talk about your barrel picks.

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Whiskey Quickie: Jefferson's Reserve Single Barrel Dec 29, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Jefferson's Reserve Single Barrel. This non-age stated bourbon is 100 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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285 - A Quick Behind the Scenes of Bourbon Pursuit with Lauren Coleman Dec 24, 2020

You all see and hear from Kenny, Ryan, and Fred, but there's a critical fourth member of this team. Lauren Coleman has been in the media space for her whole career and took the quality of Bourbon Pursuit episodes to another level. In this quick interview, get to know a little bit about Lauren.

Show Notes:

Tell us about your podcast editing process.
How did you get into video editing?
How many days a week do you miss working for Heaven Hill?
Are you ever worried about Kenny spending too much on bourbon and not being able to pay the mortgage?
What's one thing most people don't know about Kenny and Ryan that you think they should know?
If you were to host a podcast, what would it be about?
How do you keep a work/life balance?

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Whiskey Quickie: The Last Drop XIX Buffalo Trace 1980 Dec 22, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review The Last Drop XIX Buffalo Trace 1980. This 40 year old bourbon is 90 proof and $4,600 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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284 - Drinking 160 Proof Bourbon with Danny Kahn, Master Distiller at Barton 1792 Dec 17, 2020

Today's episode features the Master Distiller from Barton 1792, Danny Kahn. Danny comes from a background of brewing beer that led him to working with some high profile names, that ultimately took him to whiskey. Danny brought some samples to try where the lowest proof was 125 and then they creep up to 160 proof! We talk about what happens when he finds barrels like these and our wishes for what we could do with them. Who wouldn't want a single barrel of it?

Show Notes:

This week’s Above the Char with Fred Minnick talks about whiskey stories.
Where are you from?
Do you have any interesting scars?
Tell us about the whiskey you brought today.
Talk about your history in brewing beer.
What were your early recipes like?
Are you doing any distillery expansion or improvements?
Tell us about Ridgemont Reserve.
How long have you been at 1792?
How does a bourbon get to 160 proof?
Is it hard to take a high proof aged bourbon and proof it down?
Tell us about your distilling process.
How do you forecast the future bourbon needs?

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Whiskey Quickie: Huling Station Straight Bourbon Dec 15, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Huling Station Straight Bourbon. This non-age stated high rye bourbon is 100 proof and $38 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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283 - Big Barrell Blind with Joe Beatrice of Barrell Bourbon Dec 10, 2020

When Barrell Bourbon comes out with a product, it's never going to be duplicated. We explored that with Joe back on episode 164, but this time Joe puts us to the test. Ryan and I sample through 15 different Barrell products while Joe and Fred become commentators. These are products that have already been released, are to be released, or experiments in the making. We try them blind to see which ones we like and if we can guess the blends and finishes too.

Show Notes:

This week’s Above the Char with Fred Minnick talks about history on whiskey labels.
What's the process you go through to pick a favorite during a tasting?
Blind Barrell Tasting
How do you blend?
Anything you would eliminate yet?
When you blend using finishes, are you trying to make sure you are still tasting the bourbon?
Joe, why did you select some of these products?
What are the flavor profile differences in the various styles of rum?
Are you all coffee drinkers and does that have any affect on tasting?
Discuss Top 3.
Blind reveal.
What's your favorite?

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Whiskey Quickie: Michter's 10 Year Single Barrel Bourbon Review Dec 08, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review the Michter's 10 Year Single Barrel Bourbon. This 10 year old bourbon is 94.4 proof and $130 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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282 - 2020 Release Hits and Misses on Bourbon Community Roundtable #51 Dec 03, 2020

It's the last roundtable of 2020 and we discuss the hits and misses with 2020 bourbon releases. Most of the time we're in agreement, but every once in a while there is one that tears the group apart. And Fred goes deep on some interesting history with entry barrel proof and wheated bourbons.

Show Notes:

This week’s Above the Char with Fred Minnick talks about light whiskey.
Bourbon Charity Raffle: https://charity.bourbonpursuit.com/christmascharity2020
What did you buy on Black Friday?
Repeal Day Expo: https://repealdayexpo.com/
2020 Release Hits and Misses

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Whiskey Quickie: Rare Perfection 15 Year Review Dec 01, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Perfection 15 Year. This 15 year old Canadian whiskey is 119.7 proof and $160 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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281 - The Dant and Yellowstone History with Stephen Beam of Limestone Branch Nov 26, 2020

You may have never heard of Limestone Branch, and you may just now be hearing about Yellowstone bourbon, but you will soon learn the roots of this distillery. Stephen Beam, yep there’s a lot of Beams in the bourbon industry around Kentucky, is a descendant of the Dant family. Yes, that JW Dant you are thinking of right now. This one is full of rich history on the family as well as the labels.

Show Notes:

This week’s Above the Char with Fred Minnick talks about bourbon gifts.
Do you believe in aliens?
What was it like growing up as a Beam?
Talk about the history of the Dants.
What happened with the Dants during Prohibition?
Tell us about Yellowstone.
Do you watch the show Yellowstone?
When was JW Dant sold?
How did you decide to get into the business?
What were the early days like?
What was it like starting with moonshine?
How many barrels of bourbon were you holding back?
Was it difficult to bring in a partner and give up some control?
Talk about the partnership with Luxco.
How have the operations changed?
Tell us about Minor Case.
Why don't you call yourself a Master Distiller?
Tell us about your products.

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Whiskey Quickie: Three Chord Whiskey Drummer Batch #1 Review Nov 24, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review the Three Chord Whiskey Drummer. This 15 year old Kentucky bourbon is 117.9 proof and $190 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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280 - Is Bourbon the Next Big Trend? with Brandy Rand, COO of IWSR Nov 19, 2020

We’re currently experiencing the biggest boom there has ever been with bourbon. But is it going to be overshadowed by the seltzer movement? And we all know that COVID has impacted every single business sector, but what has it done to alcohol and, most importantly, bourbon? From the outside it seems that business is good, but Brandy Rand, COO for IWSR who specializes in drinks analysis and trends, provides a scientific view as well as reality check on where the market is moving.

Show Notes:

Receive IWSR’s weekly industry insights email: https://bourbonpursuit.com/iwsr
This week’s Above the Char with Fred Minnick talks about labels.
Who was your childhood actor or actress crush?
What is IWSR?
How do you gather data?
How were you all tracking bourbon growth years ago?
Do you classify canned cocktails as hard seltzers?
Do you think cocktails to go will be an on going trend?
What impact are tariffs having globally?
Have you seen distilleries pivot their strategy due to tariffs and COVID?
What has happened to travel retail because of COVID?
Do you track e-commerce and shipping?
Do you follow Drizzly's data?
Where do you see bourbon growth in the next couple of years?

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Whiskey Quickie: 2020 Parker’s Heritage Collection Review Nov 17, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review the 14th Edition of the Parker’s Heritage Collection. This 10 year old heavy char bourbon is 120 proof and $120 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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279 - The Coveted Bourbon County Brand Stout with Bill Savage of Goose Island Nov 12, 2020

While the rest of society is busting down the doors on Black Friday for TVs, the beer lovers are hitting up every liquor store to grab the most iconic barrel aged stouts on the market coming from Goose Island. Every year, Bourbon County Stout has beer lovers drooling to see what variants will be released. We’re joined by Bill Savage, a lead brewer for the barrel aging program at Goose Island, to get an inside look into one of my favorite beers of all time. We talk about the time that goes into this yearly release and what happens when yeast goes wild.

Show Notes:

Kroger’s Ultimate Bourbon Auction: https://one.bidpal.net/zero/welcome
This week’s Above the Char with Fred Minnick talks about bourbons to pair with Thanksgiving.
How old is the oldest pair of shoes in your closet?
How long have you been with Goose Island?
How did you end up working in the Goose Island Barrel Program?
Tell us about the process.
How many barrels are going into the release?
How long do you age it in the barrel?
Do you test each barrel?
Can you over age a barrel?
Do you reuse barrels?
What's the rationale for the high ABV?
How do you pick your variants?
What's the thought process behind the collaborations with distilleries?
Are you exploring aging other styles?

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Whiskey Quickie: Michter’s 10 Year Single Barrel Rye Whiskey Review Nov 10, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Michter’s 10 Year Single Barrel Rye Whiskey. This 10 year old rye is 92.8 proof and $160 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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278 - How Brands and Retailers Can Mine Data with Mike Provance of 3x3 Nov 05, 2020

Every business wants to make their marketing dollars stretch further. The focus has shifted to targeting demographics through Facebook campaigns, social media, and even podcasts. We’re joined by Mike Provance of 3x3 to see how brands and liquor stores are using their platform to reach new customers.

Show Notes:

This week’s Above the Char with Fred Minnick talks about wax.
What sport would you compete in if you were in the Olympics?
Tell us about your platform.
How do you convince retailers to adopt this digital trend?
How can you make your dollar stretch further with your platform?
How do stores learn what their customers like?
What do you use to build audiences?
Does more marketing spending by a supplier benefit the retailer?
How is shipping changing your business?
Influencer marketing vs. targeting marketing?
What about in-store experiences?

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Whiskey Quickie: Old Forester 150th Anniversary Batch #1 Review Nov 03, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 150th Anniversary Batch #1. This non-age stated bourbon is 125.6 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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277 - Banning Van Winkle Sales, Do We Feel The Same?, and Who Said That? on Bourbon Community Roundtable #50 Oct 29, 2020

It’s the 50th Bourbon Community Roundtable! 4.5 years later and we are at a milestone podcast. I won’t get sappy because there is plenty of that towards the end, but we kick off the show talking about the recent news of many secondary groups banning Van Winkle Sales. Then we take a look back at our time together and play a few games of “who said that?”.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Halloween candy.
Secondary groups have banned Pappy Van Winkle sales. What are your thoughts?
Do we still feel the same about our top 5 bourbons for beginners?
Are we still tired of $100 MGP… now $150 MGP bourbons?
Let’s play a game of Who Said That?

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Whiskey Quickie: Rabbit Hole Boxergrail Founder’s Collection Review Oct 27, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Rabbit Hole Boxergrail Founder’s Collection. This 6 year old rye is 114.6 proof and $195 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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276 - Tasting the Old Charter Oak Series with Joshua Steely of Buffalo Trace Oct 22, 2020

Joshua Steeley, Marketing Director for Bourbon at Buffalo Trace, joins the show to cover the Old Charter Oak series. It’s a line extension that focuses on the effect different types of oak have on the bourbon. We’re talking oak harvested from all over the world and some of the oak being hundreds of years old.

Show Notes:

This week’s Above the Char with Fred Minnick talks about decanters.
What's the most ridiculous thing someone has tricked you into doing or believing?
Tell us about your role at Buffalo Trace.
Any brands you are putting more effort behind?
Are you going to have a part in Early Times?
How did you get into bourbon and end up at Buffalo Trace?
Let's talk about Old Charter Oak.
How do you decide what bourbon goes into each brand?
Tell us about your experimental process.
Old Charter Oak Tasting.
Where do you source your barrels from?
Talk about what went into the packaging design.
How hard is it to find this brand?
What is the price point?
Any failed experiments?

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Whiskey Quickie: 2020 Buffalo Trace Antique Collection (BTAC) Review Oct 20, 2020

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2020 Buffalo Trace Antique Collection in five 60 second reviews. The collection includes: Sazerac Rye 18 Year, Thomas H. Handy, Eagle Rare 17 Year, William Larue Weller, and George T. Stagg. Each bottle has a suggested retail price of $99. What's our favorite this year? Watch to find out. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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275 - Growing Distillers on the Family Farm with the Hubers of Starlight Distillery Oct 15, 2020

We’re joined by Ted, Christian, and Blake to talk about the family history on the farm that led them to have DSP-IN-31, which is a super super low number when it comes to a distilled spirits producer. We take a few twists, but there is one thing we came away with and that’s how this family never settles with a single recipe, single barrel entry proof, single cooperage, or even a single distiller. These three take turns at the helm steering their bourbon in a new direction. After recording, we went to the warehouse and tasted 12 or 15 different barrels and not one of the two was alike. Make sure you try a single barrel selection from Starlight Distillery and you will know what I’m talking about.

Show Notes:

This week’s Above the Char with Fred Minnick talks about media packages.
Would you rather be an astronaut or an olympic gold medalist?
Talk about the history of the farm and distillery.
What law allowed MGP to operate as a distillery?
Talk about your brandy.
What were the learning curves when transitioning from brandy to whiskey?
Tell us about the bourbon.
What's the difference between a brandy still and a whiskey still?
Why do you use so many different cooperages?
Is there a better time of year to pull barrels?
Tell us about your corn varieties.
Talk about your latest releases.
What is Carl T.?

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Whiskey Quickie: King of Kentucky 2020 Review Oct 13, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky 2020. This 14 year old bourbon is 130.6 proof and $250 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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274 - What is Sourced Whiskey? Oct 08, 2020

What is sourced whiskey? It can mean a lot of different things and many of us bourbon geeks feel some do it better than others. There is contract distillation and there is outright buying barrels, but it’s what you are doing with the bourbon that makes the story. We evaluate some of the most iconic brands that built their legacy off of sourcing and then look at today’s market to see who is doing something special versus simply slapping a label on a bottle.

Show Notes:

This week’s Above the Char with Fred Minnick talks about barrel finishes.
How do you know when something is sourced?
How do you source whiskey?
What brands are sourced?
What about pricing sourced whiskey?
What kind of influence has sourced whiskey had on the industry?
What is more respectable, starting a brand sourced and then transitioning to your own distillate or starting with your own distillate?
What about contract distilling?
What are the primary places to source from?

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Whiskey Quickie: Angel's Envy Mizunara Cask Review Oct 06, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Mizunara Cask. It is a blend of 4 and 9 year old bourbon, is 97.8 proof, and $350 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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273 - Brand Names, Barrel Proof Extensions, and In-Person vs Online Releases on Bourbon Community Roundtable #49 Oct 01, 2020

This week we look at how the size of a distiller will put a focus on their core name brand vs creating extensions. We talk a little bit about what you can and can’t patent in the whiskey business. Next, we examine the new Old Forester 150th anniversary and our thoughts on whether you would rather see single barrel cask strength releases or create a wide release. Lastly, we cover what has gone right and what’s been done wrong with limited edition releases that have happened in person and online.

Show Notes:

This week’s Above the Char with Fred Minnick talks about how sometimes ignorance is bliss.
Orange juice, pulp or no pulp?
Why don't new Distillers/Bottlers differentiate their products more? For instance, Barrell Bourbon, Barrell Rye, Barrell Rum, Pinhook Rye, Pinhook Bourbon, Pinhook Cask Strength. Whereas Buffalo Trace, Eagle Rare, Sazerac Rye, etc.
What can and can't be patented in the whiskey business?
Old Forester drops 3 batches of cask strength at $150 per bottle. Before I saw the price, I thought it was going to be a competitor to ECBP or Bookers. Would you rather see wide releases at barrel proof or barrel selections at barrel proof? You can't choose both.
Angel's Envy Mizunara Cask, Old Forester Birthday Bourbon, Four Roses LE Releases. What has been done right and what went wrong?

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Whiskey Quickie: Four Roses 2020 Limited Edition Small Batch Review Sep 29, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2020 Limited Edition Small Batch. This 12-19 year old bourbon is 111.4 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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272 - Crafting Cocktails with Nic Christiansen of Barrell Craft Spirits Sep 24, 2020

Well, you asked for another episode talking cocktails and that’s what you get. On this episode, we talk to Nic Christiansen who runs the single barrel program at Barrell Craft Spirits, but is also a nationally recognized bartender and cocktail competition champion. She talks about the variety of cocktails and how it’s really about swapping out simple ingredients to create endless possibilities. From a classic Old Fashioned or Mint Julep to creating your own bitters, this episode will have you wanting to create something unique of your own.

Show Notes:

This week’s Above the Char with Fred Minnick talks about bourbon heritage month.
What was your favorite tv show growing up as a kid?
Tell us about your background.
What made you decide to get into cocktails?
What bad habits did you learn when you first started making cocktails?
What is involved with being a beverage director?
How do you train bartenders?
How did you remember all those cocktails?
How do you make bitters?
How do you build a cocktail from an economic perspective?
What is your Old Fashioned recipe?
What is a Brown Derby?
What kind of ice do you prefer?
What do you think about the growing mixology culture?
Do you ever enter competitions?
What is your go to vermouth?
Rye vs. Bourbon in cocktails?
What are your thoughts on Rum cocktails?
How frustrated do you get when a place can't make a good cocktail?
Do you prefer different cocktails for different seasons?
Talk about using a raw egg in a New York Sour.
Where did you get the inspiration for your New York Sour?
Any upcoming cocktail trends?
What do you do on a daily basis?
Does your palate differ from Tripp and Joe?

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Whiskey Quickie: Elijah Craig Toasted Barrel Review Sep 22, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Toasted Barrel. This non-age stated bourbon is 94 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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271 - The Impossible Collection of Whiskey with Clay Risen Sep 17, 2020

Clay Risen somehow narrowly escaped being a guest on the podcast, but we got him. We talk about some of his past work and his newest book, The Impossible Collection Of Whiskey: The 100 Most Exceptional And Collectible Bottles, that will be coming out in October 2020. So of course, we talk about chasing unicorns and our early bourbon regrets.

Show Notes:

This week’s Above the Char with Fred Minnick talks about unity in bourbon.
Tell us about your books.
If you could be best friends with any celebrity, who would it be?
Do you feel like books need to be refreshed constantly?
Talk about the different kinds of rye.
What are your favorite ryes?
How did you become the whiskey guy?
What year did you get into whiskey?
What is one of your favorite pieces you've wrote?
Tell us about your new book.
How do you have time to venture out to all different kinds of whiskies?
Did you include specific vintages in your new book?
What about exports created for the Japanese market?
How hard would it be for you to open a rare whiskey?
Now that you are covering politics, are you drinking more whiskey?

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Whiskey Quickie: Old Forester 2020 Birthday Bourbon Sep 15, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 2020 Birthday Bourbon. This 10 year old bourbon is 98 proof and $130 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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270 - Birthdays, Barrel Proof, and Presidents at Old Forester with Master Taster Jackie Zykan Sep 10, 2020

Old Forester is really starting to win over bourbon lovers. We are joined by our returning guest, Master Taster at Old Forester, Jackie Zykan, to chat about the 2020 Birthday Bourbon, the new barrel proof offering on the single barrel program, the story behind President's Choice, and much more. Have you tried an Old Forester 1915? Well, if you've never heard of it, get ready to start blending.

Show Notes:

This week’s Above the Char with Fred Minnick talks about labor strikes.
If you had a time machine would you go back in time or to the future?
Let's talk about 1915.
Tell us about working with Chris Morris and Birthday Bourbon.
How hard was it to get the single barrel program to be barrel proof?
What age barrels are going into the Whiskey Row Series?
How do the barrel picks work?
Tell us about President's Choice.

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Whiskey Quickie: Wild Turkey Rare Breed Rye Review Sep 08, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Wild Turkey Rare Breed Rye. This non-age stated bourbon is 112.2 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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269 - 80's Movies, Blanton’s SFTB, and Online Releases on Bourbon Community Roundtable #48 Sep 03, 2020

On this 48th edition of the bourbon community roundtable, we talk about 80's movies. Yes, it may have gone on a bit longer than anticipated, but it may have been the glory years of iconic movies. Then we dive into Blanton’s Straight From the Barrel and get into release season. Will the shift of having online releases be the new way forward?

Show Notes:

This week’s Above the Char with Fred Minnick talks about bourbon heritage month.
80's movie showdown.
Blanton's SFTB now available in the US. $150 is a great price point. However, very limited. So why price this higher than BTAC? Was it Ancient Age that dictated it?
The Party Source tried to sell Blanton's Bourbon online, website crashed. Are there any good alternatives in the current climate?
Why are distilleries doing special releases on-site/inline only, but not permitting proxies to pick up?

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Whiskey Quickie: Bulleit Blenders Select Review Sep 01, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Bulleit Blenders Select. This 9 year old bourbon is 100 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of a Patreon supporter. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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268 - Baker’s Bourbon Blind Battle Aug 27, 2020

Baker’s is a brand that we’ve discussed previously with Beam’s ambassador Beth Burrows back on episode 95, but this time we go into the whiskey. A Patreon supporter sent 3 blind samples of Baker's: the new single barrel 7 year, the old 7 year small batch with the black wax that is no longer in production, and the most recent limited release of the Baker’s 13 year. Which one will come out on top? Stay tuned to find out.

Show Notes:

This week’s Above the Char with Fred Minnick talks about distillery firsts.
Baker's Tasting: New Baker's 7 Year Single Barrel, Baker's 13 Year, Old Baker's 7 Year Small Batch
Do you drink coffee?
Why did Baker's move from a small batch to a single barrel?
Why don't distilleries want to promote large batches?
Let's discuss special releases.
Blind Reveal
Fred, what did you see on the shelf back in the early 2000's?

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Whiskey Quickie: Basil Hayden's 10 Year Rye Whiskey Review Aug 25, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Basil Hayden's 10 Year Rye Whiskey. This 10 year old rye is 80 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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267 - Putting the High Malt in Bourbon with Tim Piersant and Grant McCracken of Chattanooga Whiskey Aug 20, 2020

What does it take to put all your money on the line, ignore the experts, fight the law, and spend years experimenting with different mash bills and barrels? That’s what Tim Piersant, CEO, and Grant McCracken, Head Distiller, of Chattanooga Whiskey did. Against all odds, they launched a bourbon that features Tennessee High Malt. We talk about the early successes and challenges of the business and get into the whiskey itself.

Show Notes:

This week’s Above the Char with Fred Minnick talks about SRPs.
What kind of music do you like?
Tell us about your background.
How did you get into whiskey?
Do you have a favorite kind of beer?
When did it become legal to distill in Chattanooga?
Tell us about the early days of the business.
How did you fund the business?
How did you decide what kind of whiskey you wanted to make?
Talk about the experimental distillery.
Why did you decide to use malt?
How did you know it would have future potential?
How did you recreate the process to scale up?
How did you know when it was ready to be released?
Tell us about your entry and distillation proof.
Talk about the high proof version.
What can we expect to see in the future?

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Whiskey Quickie: Filibuster Single Estate Bourbon Review Aug 18, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Filibuster Single Estate. This 2 year 5 month old bourbon is 117.6 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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266 - State Bourbon Battle: New York vs. Kentucky Aug 13, 2020

In this podcast, we look to see if there are any distilleries in New York that can take on good old fashioned Kentucky bourbon. Dan Walkski, Manager of Fine Spirits at Midvalley Wine and Liquor in Newburgh, NY shares some of his favorites from the region and we taste them in a blind battle. There’s a few surprises thrown in that cause some major upsets. Tune in to see what state comes out on top.

Show Notes:

This week’s Above the Char with Fred Minnick talks about age statements.
How did you get into bourbon?
What is the bourbon scene like in Newburgh, NY?
What is the largest growing spirit in your store?
Tasting of New York and Kentucky whiskies.
Do you get a lot of allocated bourbon?
What do encourage your customers to try since you don't get a lot of allocated items?
What is a good gateway bourbon?
How to you price bottles in the store?
Do you put all your bottles for sale online?
Have you visited all these NY distilleries?

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Whiskey Quickie: Knob Creek 15 Year Review Aug 11, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Knob Creek 15 Year. This 15 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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265 - Weller CYPB Data, Basil Hayden’s Changing Identity, Toasted Barrels, and Our Favorites So Far on Bourbon Community Roundtable #47 Aug 06, 2020

We look at the recently released results of the Weller CYPB data and ask ourselves if this data matches up to a normal consumer or a bourbon enthusiast. Make sure you check out yourperfectbourbon.com to see how well the site and survey is done. We then examine Basil Hayden and our thoughts behind the brand’s evolving character of having blends, finishes, and high aged expressions. And what’s up with all the toasted barrels recently? Will there be more to come? Lastly, we wrap it up with our favorite bourbon so far in 2020.

Show Notes:

This week’s Above the Char with Fred Minnick talks about craft distillers.
Weller CYPB and the data. Does it add up?
Basil Hayden and it's shifting identity.
Are Toasted Barrels all the rage now? Old Forester 1910, Michter's, and now Elijah Craig.
What's the best bourbon you've tried so far this year?

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Whiskey Quickie: Larceny Barrel Proof Batch B520 Review Aug 04, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Larceny Barrel Proof Batch B520. This non-age stated bourbon is 122.2 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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264 - Artfully Blending and Finishing with Nancy Fraley Jul 30, 2020

Nancy Fraley is world-renowned for her expertise on blending… or is it mingling? In this podcast, we talk about the difference between blending and mingling, but also go into barrel sizes, terroir, and the art of barrel finishing. Spoiler alert, here’s another industry veteran who isn’t a fan of small barrels.

Show Notes:

This week’s Above the Char with Fred Minnick talks about hats.
Tell us about your background.
How did you get on the blending path?
What is a french style?
What are other styles of blending?
Let's talk blending vs. mingling.
Talk about blending trends you are seeing internationally and in the US.
What is terroir?
What characteristics are you looking for when blending?
Tell us about the impact of barrel size and climate on the bourbon.
How do you decide what kind of cask you want to finish a bourbon in?
How do you test a finish?
What type of whiskey works better for finishing?
How often do you sample?
How do you figure out how long you finish a bourbon in a barrel?
Are there any tried and true casks?
Should the finishing barrel be empty?

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Whiskey Quickie: Wild Turkey Master's Keep Review Jul 28, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Wild Turkey Master's Keep 5th Edition. This 17 year old bourbon is 100 proof and $175 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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263 - Distillation Deep Dive with Tripp Stimson of Barrell Bourbon Jul 23, 2020

Many of us know the basics of distillation, but only a few know the true science. Today, we’re joined by Tripp Stimson of Barrell Bourbon and we ask all the hard questions on distillation that we’ve always wanted to know. This is really for the geeks at heart because it goes into pH levels, yeast strains, malting processes, and so much more. Listen close to the expert because it’s definitely one show where you will learn something new about the distillation process.

Show Notes:

This week’s Above the Char with Fred Minnick talks about bourbon in the movies.
What are your goals for the year?
Tell us about your background.
Let's talk about grains.
Does it matter where the grain comes from?
What happens after getting the grain?
Does the size of the mash tub matter?
What is the percentage of mash to water?
What's the best way to mix the mash?
How long is the process?
How do you know the mash is ready?
What grain do you add in first?
Talk about malted grain.
What happens next?
What is the consistency of the product when going from the mash tub to the fermentation tank?
Let's talk about yeast.
What about a mash rest?
What is the chemical breakdown during fermentation?
Why do some people do closed vs. open fermentation?
What determines the number of days for fermentation?
Do different grains change the process?
What is sour mash?
Let's talk about the pH of the water.
Is the flavor more consistent in a sour mash process vs. sweet mash?
Do you use a bourbon backset in a rye mash?
What happens after fermentation?
Talk about the shape of stills.
After the still where does it go?
What happens in the doubler?
What are heads, hearts and tails?
What are the health risks of the process?
What's the difference between the column still and pot still?
When do you get the waste out?
How do you control the proof coming off the still?
What is the argument for a low entry proof?
Does it have to be the exact proof listed on the label?
How do you get a final proof when using multiple barrels?
How do you clean the equipment?
Does an older still produce a different flavor?
What are you looking for when picking rum?

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Whiskey Quickie: E.H. Taylor Single Barrel Review selected by the Dallas Bourbon Club Jul 21, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review an E.H. Taylor Single Barrel selected by the Dallas Bourbon Club. This non-age stated bourbon is 100 proof and around a $65 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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262 - Peggy Noe Stevens at the Legends Series Jul 16, 2020

For anyone that doesn’t know Peggy from listening to our past episodes, you will get to hear from the first ever woman Master Taster. She has been a remarkable inspiration for anyone in the bourbon industry and her crowning achievement was being inducted into the 2019 Bourbon Hall of Fame. This podcast was recorded at the Kentucky Derby Museum’s Legends Series so make sure you are following their social media handles @derbymuseum to catch the next season. Learn more about Peggy by listening to episodes 204 and 198, which is her session from the 2018 Kentucky Bourbon Affair called “The Stave is the Rave”.

Show Notes:

DISCUS Petition: https://p2a.co/yrfbbV7
Podcast Awards Voting: https://www.podcastawards.com/
This week’s Above the Char with Fred Minnick talks about Wild Turkey and small barrels.
Tell us about being a Noe.
What were you like when you were young?
What was your dad like?
Tell us about your time at the University of Kentucky.
What were you drinking back then?
Why did you chose these whiskies to taste?
What was your first job out of college?
How long were you in the hotel business?
When did you work at Brown-Forman?
What was the coolest event you coordinated?
What was the next step?
Tell us a good Lincoln story.
What challenges have you faced?
Do you feel like you always have to prove yourself?
Talk about what you've done for women in bourbon.
Tell us about Peerless.
How many distilleries have you worked on?
Tell us about Bakers.
Bourbon Women: https://bourbonwomen.org/

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Whiskey Quickie: Tincup Rye Whiskey Review Jul 14, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Tincup Rye Whiskey. This 3 year rye whiskey is 90 proof and $30 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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261 - Sazerac Purchases Early Times, Visiting the Trail, and Fill Levels on Bourbon Community Roundtable #46 Jul 09, 2020

Does the purchase of Early Times by Sazerac signal trouble in the water for Brown-Forman? We look at the motivation behind this and if tariffs could have a future impact as well. If you’re thinking about visiting distilleries and experiencing Kentucky, is now the time to do it or wait until things settle down? And lastly, we ask ourselves what do we do with a bottle that only has 2 or 3 pours left? Finish it or save it?

Show Notes:

This week’s Above the Char with Fred Minnick talks about People Magazine.
Sazerac purchased Early Times. What will happen to a recent bourbon entrant that has become a beloved bottom shelfer?
Distilleries are slowly starting to open back up. Would you go ahead and take your KY vacation now or wait?
Do you look at bottle fill levels and feel the need to finish them off or keep them?
Thanks to Blake from bourbonr.com, Jordan from BreakingBourbon.com, and Brian from sippncorn.com for joining.

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Whiskey Quickie: Chicken Cock Rye Whiskey Review Jul 07, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Rye Whiskey. This rye is aged at least 2 years, is 90 proof, and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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260 - Rare Bottles and High Bids with Joe Hyman of Skinner Auctioneers Jul 02, 2020

Do you have a really old bottle of whiskey? What about a unicorn that’s coveted by every bourbon enthusiast out there? We’re joined by Joe Hyman of Skinner Auctioneers to talk about what it’s like to buy and sell high-end bottles at a legit auction. We talk about everything from the bottles they accept, how they process auctions, and how they spot fakes. Every year a whiskey breaks the ceiling for sales, who knows what it will be this year.

Show Notes:

BevAlc Insights: https://bevalcinsights.com/
Dating Old American Whiskey Bottles: https://bourbonveach.com/2020/06/29/dating-old-american-whiskey-bottles/
Whiskey Advocate Article: https://www.whiskyadvocate.com/black-market-bourbon-feature/
This week’s Above the Char with Fred Minnick talks about Bottled-In-Bond.
How did you get into spirits and auctions?
Did 50 year old scotch ruin you?
How do you get these rare bottles?
Talk about the legalities of selling and shipping alcohol for an auction house.
How do you transport or ship the bottles?
What do you define as a rare bottle?
How often do you get something in and it's ruined somehow?
How do people react when they bring you a bottle that they think is amazing, but you can't sell it?
How do you spot fakes?
What would happen if you auctioned a counterfeit bottle?
Do you research on the secondary market for pricing? How do you gauge value?
What do you attribute fluctuations in the market to?
Any advice for people wanting to participate in an auction?
Do you still get a thrill when finding rare bottles?
Are there things you won't sell?
What's the record sale?
What's your commission rate?
Who is cooler, Scotch or American whiskey buyers?

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Whiskey Quickie: Corsair Triple Smoke Whiskey Jun 30, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Corsair Triple Smoke Whiskey. This single malt whiskey is aged for 7 months, 80 proof, and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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259 - Bourbon Trail Tips with Eric Carrico Jun 25, 2020

Wouldn’t it be nice if someone was able to give you the best tips for planning out your bourbon trail experience? Look no further. In this podcast we cover the distilleries, experiences, and some restaurants you can’t miss. It’s impossible to get to every distillery in a short amount of time, but this episode will give you the scoop on how to navigate the areas of Kentucky to make the most of it.

Show Notes:

This week’s Above the Char with Fred Minnick talks about a bourbon that is $22.99.
How did you get involved with AirBNBs?
What is the difference between AirBNBs and hotels?
What's a good number of days to spend on the bourbon trail?
When is a good day to take a tour?
How do you recommend distilleries to different groups?
Tell us about the different pods.
Where does Maker's fit in?
What distillery would you hide out in during a zombie apocalypse?
What is the bourbon chase?
What are you thoughts on the bourbon bubble?
Ashford Key Properties: https://www.facebook.com/ashfordkey/

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Whiskey Quickie: Frey Ranch Bourbon Review Jun 23, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Bourbon. This 4 year old bourbon is 90 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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258 - Freddie Johnson at the Legends Series Jun 18, 2020

Freddie Johnson is bourbon. You are going to hear that, among many other praises for one of the most well respected people in the industry. He’s a never short on stories and makes any experience together memorable. Of course, Freddie talks about tours and his impact at Buffalo Trace, but then answers questions about bottle flipping and the secondary market. It's great insight into Sazerac's approach on this issue. Make sure you attend the Kentucky Derby Museum's Legends Series next season.

Show Notes:

This week’s Above the Char with Fred Minnick talks about the latest deal between Brown-Forman and Sazerac.
Discussion about white dog.
Tell us about giving tours 12 years ago.
Talk about the promise to your father.
How do you customize the tours?
What do the people of Buffalo Trace mean to you?
Do you have to buy your own bottles?
What is your favorite part of a tour?
How do you feel about seeing the high aftermarket prices for Buffalo Trace products?
Do you ever get challenged about your products on the tours?
What do you think about flipping bottles?
What was the most special drink you've shared?

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Whiskey Quickie: New Riff Backsetter Rye & Bourbon Review Jun 16, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Backsetter Rye & Bourbon. Both are 4 years old, 100 proof, and $50 MSRP each. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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257 - The Best 10 Year Age Stated Bourbon, Knob Creek Picks, and Father’s Day Ideas on Bourbon Community Roundtable #45 Jun 11, 2020

Today’s roundtable is a potpourri of bourbon questions. We talk about our favorite 10 year age stated bourbons that are readily available. We look into the high aged Knob Creek releases, including the 15 and 12 year, and what this could mean for the private barrel selection program. Then, we talk about some Father’s Day gift ideas that we would like to have. Lastly, we take a moment to look back in time and ask ourselves what we would have done differently if we got into bourbon earlier. This episode is dedicated to raising funds for the NAACP Legal Defense and Educational Fund. Bourbon Pursuit has pledged $1000 to help bring awareness and equality.

Show Notes:

NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/
This week’s Above the Char with Fred Minnick talks about aliens.
What does your spouse think of your bourbon habit?
What's the best age stated 10 year old bourbon?
15 year Knob Creek is being priced at $100+. What happened to the 15 year picks for $45?
Father's Day is coming up. If you are buying for the bourbon hobbyist, what's the best possible gift to get? What would *you* want?
We all got into this bourbon hobby at different times and learned a lot along the way. If you could go back to the beginning when you got into bourbon, what would you do differently? Aside from buying up every rare bottle on the store shelves.

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Whiskey Quickie: Maker's Mark 101 Proof Review Jun 09, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark 101 Proof. This non-age stated bourbon is 101 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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256 - Inside the World of Woodinville Whiskey Co. with Brett Carlile Jun 04, 2020

For today's episode, we traveled to Woodinville, Washington and sat down with Brett Carlile, Co-Founder, Distiller, and Lead Hose Dragger of Woodinville Whiskey Co. Brett gives an inside look at how him and his best friend, Orlin Sorensen, built one on of the most explosive craft brands on the market. It starts with an idea, enlisting late great Dave Pickerell to provide guidance, and good luck. Their whiskey began turning heads and led to an acquisition by Moet Hennessy. Get insights into their production process and their aging facility, which is a few hours away from the distillery and has a Kentucky-like climate.

Show Notes:

Du Nord Benefit Discussion Panel: https://youtu.be/-fuH8aSQVhw
Du Nord Fundraiser: https://www.gofundme.com/f/minnesota-poc-business-support?utm_medium=copy_link&utm_source=customer&utm_campaign=p_lico+share-sheet
Distilling Research Grants: https://distillingresearch.org/research/
Barrell Craft Spirits Private Release Whiskey: https://www.barrellbourbon.com/privatereleasewhiskey
This week’s Above the Char with Fred Minnick talks about how the world needs a drink.
How did you get into whiskey?
How did you decide to start the distillery?
Where did you learn to produce whiskey?
Tell us about working with Dave Pickerell.
What was your first distillate like?
Why Woodinville?
Where did you get your mash bill?
Was it a success out of the gate or did you run into issues?
How long did it take to be successful in Washington?
What is the whiskey scene like in Washington?
How long did it take to bottle your product?
When did you realize you had good juice?
Tell us about the whiskey.
Why 90 proof?
Talk about your barrels.
Where are your warehouses located?
Tell us about your rye whiskey.
Talk about getting purchased by Moet Hennessy.
What has the partnership meant to you all?
What markets are you expanding to?
What are your plans for distillery expansion?
What are you trying to accomplish with the port finish product?
How much of the product is lost to evaporation?
How do you store the barrels?
What do you admire about your partner?
Any plans to make an older product?

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Whiskey Quickie: Four Gate Batch 6 Review Jun 02, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Four Gate Whiskey Company Batch 6 The Kelvin Collaboration II. This non-age stated bourbon is 126.4 proof and $200 MSRP. Let us know what you think in the comments. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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255 - How We Built Pursuit Series May 28, 2020

What does it take to build a bourbon brand from the ground up? In this podcast, you get to hear our story of building Pursuit Spirits. We discuss how we source barrels, design packaging, and navigate the law. Fred interviews Ryan and Kenny on motivation, risks, and how to secure your future with contract distillation.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Rum.
How did you all meet?
How did you all decide to start the podcast?
Talk about starting your own brand.
How did you finance the project?
Who came up with the idea to call the releases episodes?
After creating this brand, do you have more appreciation for distillers being less transparent?
What was the most annoying thing about starting the brand?
Do you ever get nervous that your model might come crashing down?
How have you been able to meet the demand of your audience?
Has launching the brand helped you understand the distillers more?
How much time went into the packaging?
Talk about the cork.
Why is there so much variance in TN barrels?
How have you reacted to negative criticism?
What distilleries have you partnered with?
Do all of the episodes sell out?
Any thoughts about doing a batching process?
Would you consider outside investment?
Any plans for contracting distilling?
How do you not oversaturate the promotion of Pursuit Series?
Favorite episode?
What distillery would you want to partner with if you could?
If you had to pick between Bourbon Pursuit and Pursuit Series, which would you pick?
If you could buy all the bourbon you wanted from OZ Tyler, would you?
Where would you want to spend marketing dollars?

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Whiskey Quickie: Elijah Craig 18-Year-Old Review May 26, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig 18-Year-Old. This single barrel bourbon is 90 proof and around $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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254 - The Present and Future of Jim Beam with Fred and Freddie Noe May 21, 2020

What can you say, sitting down with the Noe family is always a treat. Fred Noe, Master Distiller at Jim Beam, and Freddie Noe, 8th Generation Distiller, are about as genuine and real as it comes. This show takes a bunch of turns. We talk about the new Fred B. Noe Distillery where new projects and small batch blends will take place, Legent, Little Book, and... we ask Fred Noe if he’s ready to retire. You’ll love his response.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Weller.
Tell us about the property.
What are your plans for growth?
What are the plans for the Fred B. Noe Distillery?
How did you get interested in blended whiskies?
What's the hardest part about blending?
Fred, what was your past blending experience?
What did you learn when creating Legent?
How long was the creation process for Legent?
Where did you disagree in the process?
What kind of ideas do you have for the new distillery?
Do you like focusing on consistency or innovating?
Will Little Book always be a blended product?
Did you always want to be part of the family business?
Fred, are you ready to retire?
Talk about the ham house.
Any hobbies outside of bourbon?

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Whiskey Quickie: Jack Daniel's Single Barrel Heritage 2019 Edition Review May 19, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Single Barrel Heritage 2019 Edition. This non-age stated whiskey is 100 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of a Patreon supporter. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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253 - OKI Relaunch, Craft Bourbon Bust, and Return of Age Stated Knob Creek on Bourbon Community Roundtable #44 May 14, 2020

Today’s podcast featuring the roundtable talks about the controversial relaunch of the OKI brand. We examine the potential motivating factors behind New Riff selling the label and if it’s a pure money grab by the new company that owns it. We then look at the current landscape of craft distillers and if they will survive the COVID-19 conditions as over 43% of all craft distillery workers have now been laid off or furloughed. Lastly, we see an age statement return to Knob Creek.

Show Notes:

This week’s Above the Char with Fred Minnick talks about buying whiskey for cheap during the pandemic.
OKI is being relaunched with new ownership. Why would New Riff do this and is it a money grab?
118 craft distillers surveyed recently, 42% said they do not believe they will able to stay in business for more than three months with COVID-19. Is the craft boom going to bust?
The return of 12 and 9 year Knob Creek. What does this mean for private barrel selections?
Thanks to Blake from bourbonr.com, Nick from BreakingBourbon.com, Brian from sippncorn.com, and Kerry from Subourbia for joining.

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Whiskey Quickie: Riverset Rye Review May 12, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Riverset Rye. This non-age stated rye is 93 proof and $40 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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252 - Distilling in Memphis: Filling Barrels Ten Feet Off of Beale with Alex Castle of Old Dominick Distillery May 07, 2020

We went on a road trip to check out Old Dominick distillery in Memphis, TN. We’re excited to let Alex Castle, Master Distiller at Old Dominick, share the history behind the brand and how it was resurrected. We learn about her time at Wild Turkey and then dive into their current operations and product lines. If you are in the Memphis area, make Old Dominick one of your must-stops so you can check out their incredible facility.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Whiskey from Home.
Tell us about your background. Did you grow up around bourbon?
Talk about your time at UK.
What did you love about working at Alltech?
What happened after graduating?
What was your role at Wild Turkey?
How did you end up at Old Dominick?
Did Old Dominick have an initial vision?
What are honeybells?
How was the transition from Kentucky to Tennessee?
Tell us about the history of the distillery.
How did you decide to launch with the Memphis Toddy?
Talk about the design of the facility.
What was your vision for the still?
What was the inspiration for your recipes?
Tell us about your products and mash bills.
Talk about the barrels.
Why keep the barrel wood regional?
Will it be harder to keep the wood regional as you scale?
Talk about the rooster.
Tell us more about your gin.
What hurdles did you have when opening the distillery?
How have you been received in Memphis?

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Whiskey Quickie: Legent Bourbon Review May 05, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Legent Bourbon. This non-age stated bourbon is 94 proof and $35 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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251 - Pairing Country Ham with Bourbon Drams with Steve Coomes Apr 30, 2020

Bourbon and ham, is that a pairing you would expect? To be honest, neither did I. I’m a sucker for killing a plate of prosciutto at a dinner party, but thanks to our guest Steve Coomes, we’ve discovered a new love for country ham. When done right, the saltiness of the ham just hits all the right spots. We sit down with Steve as he talks to us about a past life as a pizza judge (yes, a pizza judge!) and then we get into hams. The diet of the pigs, curing processes, and even his professional opinion of those ham legs you see hanging inside rickhouses. I think it will surprise you. Of course, it wouldn’t be complete if we didn’t do a bourbon and ham pairing. Try not to salivate too much.

Show Notes:

Bourbon in a Decanter: Does is go bad? https://advancedmixology.com/blogs/art-of-mixology/does-bourbon-go-bad-in-decanter
This week’s Above the Char with Fred Minnick talks about Derby.
How did you get into spirits writing?
Tell us about your bourbon and ham parings.
Talk about your culinary background.
How do you judge a pizza?
Tell us about the hams you brought today.
How do you come up with the pairings?
Are the pigs fed a specific diet?
What is the difference in the thickness of country ham and prosciutto.
Tell us about curing.
What sizes do hams come in?
What flavors are you looking for when pairing?
How much does this ham cost?
Where can you buy country ham?
What do you think about hams aging in rickhouses?

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Whiskey Quickie: Elijah Craig Barrel Proof A120 Review Apr 28, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof A120. This 12 year old bourbon is 136.6 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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250 - The Future of Bourbon with Eric Gregory, President of the KDA Apr 23, 2020

The Kentucky Distillers’ Association does more for bourbon in the US than just Kentucky alone. Eric Gregory, the President of the KDA, has been on both sides of the government trying to put the interests of the distillers and consumers first. We talk about his experience with government lobbying and how he revived the organization. What is the future of bourbon? Are distribution laws changing, what will happen with tariffs, and how will the Bourbon Trail maintain growth?

Show Notes:

This week’s Above the Char with Fred Minnick talks about up and coming writers.
Tell us about your background.
What was it like at the KDA when you first got this job?
What was your first lobbying experience at the KDA?
Any good horse racing tips?
How do you see bourbon growing?
What do you think of the tariffs?
Tell us about the lobbying process.
How do you keep it bipartisan?
When you hear rumblings of new taxes what do you all do?
Tell us about the steps you have taken from the promotional side of the Kentucky Bourbon Trail and the Kentucky Bourbon Affair?
How many trail visitors did you have the first year?
Talk about partnerships.
What are some of the weirdest requests you've gotten from people?
Are there other states that look to your organization for guidance?
What is your position on the secondary market?
Why do so many people oppose shipping alcohol?
What do you think about bourbon tourism growth in Bardstown vs. Louisville?

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Whiskey Quickie: Old Forester Single Barrel Barrel Strength Review Apr 21, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester Single Barrel Barrel Strength. This non-age stated bourbon is 130-135 proof and around $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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BONUS: Cutting Out The Three Tier System with Adam Koenig and Christy Trout Apr 20, 2020

If you don’t live in Kentucky, you still need to listen because this is the first piece of legislature that could hit your state next. Adam Koenig, State Representative and Chairman for the Licensing and Occupation Committee in the House, and Christy Trout, Lawyer, Former Commissioner the KY Department of Alcoholic Beverage Control, and Special Counsel to the Speaker of the House, give us a break down of the Kentucky House Bill 415. HB415 is the beginning of dismantling the three tier system. Giving consumers the ability to buy directly from distilleries and producers themselves, putting more money back into the pockets of the distillery. No distributor in the equation AND the distiller also acts as the retailer. Second is shipping. Distilleries, as well as breweries and wineries, can now ship to your doorstep in reciprocal states. Listen to get all the details

Show Notes:

Download the HB415 Summary

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249 - Will COVID-19 Change Bourbon Commerce Laws Forever? Bourbon Community Roundtable #43 Apr 16, 2020

Today’s podcast, as you guessed it, is a reflection on what’s been happening with COVID-19. The whiskey industry is going to see some big changes. We’ve seen legislation pass as it relates to shipping and delivery of alcohol because it’s deemed an essential part of living and our culture. How long will this trend stick around and will we see this continue when the pandemic is over? Do you want to see more relaxed liquor laws? Lets hear it in the comments.

Show Notes:

This week’s Above the Char with Fred Minnick talks about grains.
Lots has changed since our last roundtable with COVID-19.
Are people actually drinking more? Or are they just hoarding?
Is distribution down with distilleries producing hand sanitizer?
Will COVID-19 change consumer demand indefinitely with services for shipping and delivery?
KY HB415 has passed. What could this mean for the greater United States?
Should these large corporations that have donated 50k, 500k, or 1M be donating more? Billions in revenue vs a small donation amount in comparison.
When this is all over, what’s the best thing that will come out of COVID-19?

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Whiskey Quickie: Driftless Glen 51 Rye Whiskey Review Apr 14, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Driftless Glen 51 Rye Whiskey. This non-age stated rye whiskey is 102 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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BONUS: Bourbon Trends in Journalism with Aaron Goldfarb Apr 13, 2020

In this special bonus podcast, we take a moment to talk to Aaron Goldfarb, whiskey and cocktail journalist and the author of Hacking Whiskey. We talk about his origins and how he got into journalism. The state of NYC at the moment during COVID-19. Then we talk about what led him into covering spirits, his thoughts on the secondary market crackdowns, some of his favorite articles, and where inspiration strikes.

Show Notes:

Hacking Whiskey

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248 - Delivering the Online Bourbon Buying Experience with Cory Rellas, CEO of Drizly Apr 09, 2020

As we’ve seen with the impacts of COVID-19, it’s now become necessary for the spirits industry to adopt technology and delivery services to stay alive. Cory Rellas, the CEO of Drizly, was on the forefront of this years ago. This podcast dives into their business model and how they are helping stores build a digital infrastructure to sell their goods online and get it into the hands of consumers faster. We hit on all kinds of topics such as their competitors in the market, what shipping laws could mean for Drizly, and if there is an opportunity to extend this business model into cannabis.

Show Notes:

This week’s Above the Char with Fred Minnick talks about the power of packaging.
What is Drizly?
How did you come up with this idea?
What's the timeline?
What was the state of the industry when you got started?
What were the challenges?
Why did you go through New York early on?
What is your big selling point to retail locations?
Any pricing restrictions to prevent gouging?
Talk about pricing transparency.
How are you using the data you are acquiring?
Are you sharing the data?
Do you have a CRM?
How are the products delivered to the consumer?
How are you dealing with competition?
Are you all interested in getting bought out?
What's the end game?
What happens if shipping laws change?
What is your best selling bourbon?
What are the top 5 selling spirit categories?
What's your favorite bourbon?
How do you work with brands?
What needs to change to get more people buy alcohol online?
Are you lobbying at all?
Is there an opportunity with cannabis?
What would the perfect alcohol market look like?
What's the latest trend?

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Whiskey Quickie: Hillrock Estate Exceptional Cask #1 Review Apr 07, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Hillrock Estate Exceptional Cask #1. This non-age stated bourbon is 116.8 proof and $120 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of a Patreon supporter. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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247 - Castles, Concerts, and Whiskey with Alex Conyngham of Slane Irish Whiskey Apr 02, 2020

We started off the year talking about Scotch… and now…we’re talking Irish Whiskey? It’s not another April Fool’s joke. We had the opportunity to sit down and capture one of the most interesting stories in Irish Whiskey with Alex Conyngham, co-founder of Slane Irish Whiskey. We talk castles and rock concerts because that’s one big aspect of his history. Then we get into the dynamics of Irish whiskey and if there are commonalities between bourbon like sourcing, regulation, and financing a distillery. Then we discuss the role Brown-Forman plays and how they are trying to appeal to both bourbon and Irish Whiskey consumers.

Show Notes:

DISCUS hand sanitizer portal: https://www.distilledspirits.org/distillers-responding-to-covid-19/distilleries-producing-hand-sanitizer/
Less than 100 bottles left from 3 different barrels of Pursuit Series left on Seelbachs: https://seelbachs.com/search?q=pursuit
This week’s Above the Char with Fred Minnick talks about drinking bourbon during the COVID-19 pandemic.
Where did you grow up and how did you get into whiskey?
Tell us about your rock concerts.
How did you decide to do the concerts?
What is a good Irish cocktail?
Where is Slane?
What makes Irish whiskey unique?
Do people source Irish whiskey?
What is the process?
How did you decide to start the distillery?
Did you use a consultant to get started?
What's glamping?
Tell us about your dad.
How did you finance the distillery?
What was it like to work with Brown-Forman?
How big is the distillery?
What age can you sell Irish whiskey?
Tell us about the whiskey?
Do you have your own yeast?
What's the typical Irish whiskey proof?
How long are you aging?
Tell us about your packaging.
Would bourbon drinkers like Slane Irish whiskey?
Tell us about the ultra premium Irish whiskey category.
What is the price point?

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Whiskey Quickie: Three Chord Twelve Bar Reserve Review Mar 31, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Three Chord Twelve Bar Reserve. This 12 year old bourbon is 107 proof and $75 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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246 - Ezra, Rebel, and Blood Oath Pacts with Philip Lux of Lux Row Distillers Mar 26, 2020

Today’s episode features one of the largest spirits companies you might not know much about. You’ve heard of brands like Ezra Brooks, Rebel Yell, and Blood Oath, but there is a lot to discover about Luxco. We sit down with Philip Lux, Global Brand Ambassador at Lux Row Distillers and son of CEO Don Lux, as he guides us through the family history of the Lux’s along with their acquisitions of bourbon brands. Then we also get the inside scoop on what’s happening at Lux Row Distillers. After sourcing whiskey for many years, it became apparent they needed to build a distillery and they did it right in Bardstown, KY. We discuss the future of the brands and how they plan to grow and evolve. Don’t sleep on this location during your bourbon trail visit because the facility is incredible.

Show Notes:

Black Market Liquor Sales: https://www.forbes.com/sites/fredminnick/2020/03/19/wholesalers-warn-of-black-market-liquor-if-liquor-stores-close-amidst-coronavirus/#3b5445042e88
Supporting Spirits United: https://p2a.co/JRoHtT8
Bourbon Pursuit USBG Fundraiser: bourbonpursuit.com/usbg
Bourbon Crypto: https://www.coindesk.com/wave-financial-to-tokenize-20m-worth-of-bourbon-for-new-whiskey-fund
Pat Heist on TedX: https://www.youtube.com/watch?v=oSLWEnz-1mc
This week’s Above the Char with Fred Minnick talks about supporting craft distilleries.
What was your introduction to bourbon?
How did you get into the business?
What stands out about bourbon when you are traveling?
Talk about the difference between Luxco and Lux Row.
Did your dad ever tell you about how he had the foresight to acquire all these brands?
Tell us the story of David Nicholson.
Talk about Blood Oath.
Was Rebel Yell acquired the same time as David Nicholson?
Tell us about your bourbon portfolio.
When did you break ground on the facility?
Why did you decide to build in Bardstown and not St. Louis?
What is the difference between regular David Nicholson and the reserve?
Tell us about your still and capacity.
Any worries about your bourbon being ready in 4 years?
Are you trying to replicate the existing flavor profiles?
What is your storage capacity?
What is something that people might not know about your brands?
When is the Lux Bourbon coming?
Any plans to use this facility to support Luxco?
What issues have you had starting a distillery?

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Whiskey Quickie: Angel's Envy Tawny Port Wine Barrels Review Mar 24, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Tawny. This 10 year old bourbon is 111.6 proof and $250 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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245 - COVID-19 Effect on Bourbon and Blanton’s Hysteria on Bourbon Community Roundtable #42 Mar 19, 2020

On this episode, we discuss two topics that are top of mind. First, is the Coronavirus and how it's impacting the bourbon industry. Then we take a look at the hype and hysteria that surrounds Blanton's. We dive into the recent news of Blanton's Gold making its way to the US and if we think $120 SRP is a deal you should jump on. You will hear a new voice for a few minutes and that is Aaron Goldfarb. You may have seen his work on various publications around the web. He wasn’t able to stay on due to some technical difficulties, but we hope to have him on again soon.

Show Notes:

Barrel Shortage: https://www.thedailybeast.com/is-there-a-bourbon-barrel-shortage-on-the-horizon
This week’s Above the Char with Fred Minnick talks about taxes.
What are distilleries doing for coronavirus?
History of Blanton's.
How did Blanton's become so popular?
Will limiting the purchases of allocated items work?
Why don't distilleries use technology to manage this problem?
Blanton's Gold coming to the US. Is it because of tariffs?
Are they taking away from the European allocation?
How can you make more product with only one warehouse?
Will quality suffer with increased production?
What other companies have a similar strategy to Blanton's?
What do you think of the price point?
Will Straight from the Barrel ever come to the U.S.?
Thanks to Blake from bourbonr.com, Jordan from BreakingBourbon.com , Brian from sippncorn.com, and Aaron Goldfarb for joining.

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Whiskey Quickie: Traverse City Whiskey Co. Barrel Proof Rye Whiskey Review Mar 17, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Traverse City Whiskey Co. Barrel Proof Rye Whiskey. This non-age stated rye is 115.8 proof and $90 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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244 - The Original Pioneers of Distilling with Brian Prewitt, Master Distiller of A. Smith Bowman Mar 12, 2020

Many of us have heard of A. Smith Bowman, which is owned by Sazerac, but we really don’t know much about them. We sit down with their Master Distiller, Brian Prewitt, to learn about the inner-workings of their operation and how the relationship with Sazerac works, as it pertains to the bourbon. With more than 20 years of brewing and distilling expertise, he tells us how he dialed in their stills to create a unique product and what the future entails for growth. We may or may not talk about gin for a few minutes as well. If you're a fan of A. Smith Bowman, let us know your favorite bottling in the comments.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Texas.
How did you get into bourbon?
What has been your favorite spirit to work with?
Did your parents influence you to get into the alcohol industry?
Tell us the history of A. Smith Bowman.
Does it ever make you mad that Kentucky gets all the glory for bourbon?
What year did the operation start?
Tell us the history of Master Distillers there.
Is it hard to dial in flavor profiles?
Are you able to make your own imprint on the product?
What did you tweak during the process?
When did it become part of the Sazerac portfolio?
What resources did you gain from Sazerac?
Do you distill or does Buffalo Trace contract distill?
Is it aged in VA?
Are higher age releases sourced or made in house?
What is your capacity?
How many states are you available in?
Is there a flavor profile difference from Kentucky bourbon?
Tell us about your products.
What makes your gin unique?
Tell us about your single barrel program.
Where do you see the market in the future?
How has Virginia embraced you?
Do you have a lot of competition visit?
Has bourbon tourism grown in VA?
What are your plans for growth?

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Whiskey Quickie: Elijah Craig Rye Review Mar 10, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Rye. This non-age stated rye is 94 proof and $29.99 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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243 - Finding Your Bourbon People with Jeremy Mandel Mar 05, 2020

Do you find yourself talking to the same people about bourbon every day and realize you talk to them more than your best friends? In fact, maybe they are your new best friends. We're all in that situation now and that's what today's episode is all about. Bourbon has a magical element that seems to bring people together across every demographic to share a common bond. Perhaps you're getting started and want to figure out, how do you find your bourbon people? We sit down with Jeremy Mandel, he's an admin and founder of a few online communities and one of our Patreon supporters. We go through what it takes to find connections with other like minded individuals that can be done online with people around the world or perhaps in your own backyard with meet-up groups, bourbon societies, and much more. You'll come away at the end of this realizing you probably followed some of these same steps without realizing it.

Show Notes:

This week’s Above the Char with Fred Minnick talks about money.
How did you get into bourbon?
What was your introduction to the online bourbon communities?
Do you ever have events with your bourbon friends?
Do certain groups create more bonds than others?
What about your local society?
Do you think raffle groups encourage camaraderie?
What did you think of the Bob Dylan whiskey?
Would you rather go to someone's house to drink bourbon or a bar?
Can these bourbon networks get bigger?
How can people find a bourbon community?
What relationships have gotten you a really good bottle of bourbon?

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Whiskey Quickie: Kentucky Owl Rye Batch 3 Review Mar 03, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Rye Batch 3. This 10 year old rye is 114 proof and $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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242 - Building a Colorado Whiskey with Michael Myers of Distillery 291 Feb 27, 2020

Michael Myers sits down to tell us his story of starting Distillery 291. He had a booming photography career, but while living in NY during the events of 9/11, it made him want something else. He found out early on that he liked whiskey, so like most of us who start off with something new, he researched and used his skills from a past farm life to make it a reality. Michael actually built his very first still on a tight budget and ended up using some of his photography equipment to create the still. From these humble beginnings, his whiskey has gone off to win many different awards and they are now expanding even further, creating a whiskey that is Aspen stave finished and authentic to Colorado.

Show Notes:

Maker's Mark Solar Panels: https://www.wlky.com/article/makers-mark-now-powering-rickhouses-with-help-of-500-solar-panels/31017612
Beverage Daily Article: https://www.beveragedaily.com/Article/2020/02/17/Alcohol-s-three-tier-system-slows-ecommerce-and-dates-the-industry
Why Does Whiskey Taste Like Whiskey: https://www.thedailybeast.com/why-does-whiskey-taste-like-whiskey-an-excerpt-from-lew-brysons-new-book-whiskey-master-class
Rate Our Podcast: https://ratethispodcast.com/bourbon
This week’s Above the Char with Fred Minnick talks about blended whiskey.
When were you first introduced to bourbon?
Where are you from?
How long where you in Savannah?
Let's talk about your background in photography.
Which more enjoyable, photography or whiskey making?
Tell us about your experience with 9/11.
How were your first attempts at making whiskey?
Did you lean on any outside consultants?
Tell us about building and designing your still.
How much did it cost to build your still?
What was your end goal when you first started?
Tell us about your barrels.
What was going through your mind when you first started?
Did your photography career fund the whiskey business?
Tell us about your awards.
What is the operation like today?
Was it daunting coming to Kentucky with your bourbon?
Did you experience growing pains?
What do you want our listeners to leave with about 291?

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Whiskey Quickie: Yellowstone Select Bourbon Review Feb 25, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone Select. This non-age stated bourbon is 93 proof and $40 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of Cask Cartel. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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241 - Celebrities in Bourbon and the Current State of the Secondary on Bourbon Community Roundtable #41 Feb 20, 2020

On this episode, we touch on three topics. First, we look at how bourbon producers can reach new consumers. Then we take on the new celebrity craze. Over the past year, there have been about half a dozen music artists and TV personalities that have come out with bourbons. While we don’t see this trend stopping, we ask ourselves if this is good for bourbon as a whole. Lastly, we examine the current state of the secondary market. It’s a group consensus that we all miss it, but how has it affected value, store pricing, and distributor allocation?

Show Notes:

This week’s Above the Char with Fred Minnick talks about celebrity whiskey.
How do bourbon producers reach new customers?
What about new label designs?
What do you think about celebrities getting into bourbon?
Are celebrities helping or hurting bourbon?
Let's discuss the current state of the secondary market.

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Whiskey Quickie: Baker's 7 Year Review Feb 18, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Baker's 7 Year. This 7 year old bourbon is 107 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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240 - Toasting, Charring, and Selling Oak with Paul McLaughlin of Kelvin Cooperage Feb 13, 2020

Today, on the podcast we talk with Paul McLaughlin. He might not be known to you yet, or his cooperage, but the story he shares and how they hone their craft is like no other. We had the opportunity to check out Kelvin Cooperage and get a behind the scenes tour of their barrel building process. It’s amazing how everything is still very labor intensive and they use machines and tooling that have been part of their process since the beginning. We dive into toasting on a natural fire and what makes their barrels different from other cooperages around the country. We also discuss the economics of a cooperage and how they are trying to satisfy the growth of a world-wide demand for used barrels.

Show Notes:

This week’s Above the Char with Fred Minnick talks about faulty pipe systems at distilleries.
Where are you from?
How did you get into the barrel making business?
How did you get into bourbon?
How does Kentucky compare to Scotland?
When did you join the family business?
Was it hard to have your brother as your boss?
How is your process unique?
What is the reasoning behind toasting?
Tell us about the natural fire.
How long does it take a new cooper to get the hang of the process?
Do you rotate positions?
Do you have a high employee turnover?
How many used barrels are you buying per day?
What other barrels do you get besides bourbon?
What's the craziest barrel you've made?
Tell us about selling barrels in Asia and Japan.
Let's discuss the economics of barrel making.
What is your quality control process?
What makes your cooperage appealing to customers?
Is it harder to make a 25 gallon barrel?
How do you see this business growing?
How do you source oak?
How do you determine pricing?
What about secondary finishing?
Where do you see the business in 10 years?

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239 - Large Scale Contract Distilling with Steve Nally and John Hargrove of Bardstown Bourbon Company Feb 06, 2020

Today, we talk to one of the biggest up and coming distilleries in Bardstown...and that's the Bardstown Bourbon Company. We covered the business side in a past episode, but this time we look at operations and the two guys responsible for filling thousands of barrels per year. Steve Nally and John Hargrove sit down with us to talk about their background in distillation. Spoiler alert, Steve Nally is kind of a big deal. We also touch on what the process is like for a customer to work with them as they choose a mash bill, yeast strain, barrel location in the rickhouse, and where they see the market in 5 years. If you are on the bourbon trail, be sure to stop at BBC for lunch and a dusty pour.

Show Notes:

Jim Beam Cheat Sheet: http://bourbonr.com/blog/jim-beam-distillery-production-cheat-sheet/
This week’s Above the Char with Fred Minnick talks about Bolivia.
What was your first taste of bourbon?
How did you get into working in the bourbon and spirits industry?
How was it going from Maker's to a start up distillery?
Do you have a formal education in science or did you learn on the job?
How did they convince you to come to BBC?
What was the initial BBC strategy?
What is your distillery capacity?
Did you see the need for contract distilling?
Is it difficult to produce so many mash bills?
Do clients have a mash bill in mind or do you help coach them?
Walk us through the process.
Can you pick your own yeast strain?
Can you sample the yeast strains?
Do you guide customers on wood?
How long is your wait?
How do you allocate floor levels in the warehouse?
What's the craziest demand from a customer?
Is it more efficient to have a contract distiller?
What are you distilling for BBC?
Talk about the risk of experimenting with products.
Where do you see bourbon in 3-5 years?
Any plans for other spirits?
Tell us about the decision to allow customers to customize the process.
Do you bottle and help with packaging?

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Whiskey Quickie: Kentucky Owl Batch 9 Review Feb 04, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Batch 9. This non-age stated bourbon is 127.6 proof and $300 MSRP. Let us know what you think in the comments. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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238 - The Story of LeNell's and Red Hook Rye Jan 30, 2020

Red Hook Rye... that bottling might be what made LeNell a household name among bourbon unicorn chasers, but LeNell has a story to tell when it comes to the spirits industry. Her story is filled with fortunate encounters that propelled her name and eventually put her little shop in Brooklyn on the map. Like any endeavor, her story has highs and lows. LeNell shares what owning a store in Red Hook was like back in the day and how she has gone back to her roots in Alabama. We also touch on secondary pricing of her famous private label. Now, before you go any further, this podcast does contain some explicit language so don't say we didn't warn you. You get to hear the real LeNell Camacho Santa Ana.

Show Notes:

Jim Beam Article: https://www.thedailybeast.com/the-beams-are-americas-first-family-of-bourbon
This week’s Above the Char with Fred Minnick talks about the Super Bowl.
When was your first taste of whiskey?
Do you care about Alabama football?
Where did you get the idea of LeNell's?
What were your early days like?
Did your store ever experience any crime?
How did you get into the liquor business?
Why did you focus on bourbon?
Talk about Straight Bourbon.
How did Red Hook Rye happen?
Tell us about the process of selecting Red Hook.
Do you have any Red Hook left?
What are your thoughts on the secondary pricing?
What hurdles did you face opening up a store in Alabama?
Why was this store so important to you?
Do you feel like it is better now as a women in whiskey than in the past?
Tell us about the success of your store.
Are you helping other businesses open in your neighborhood?
What is your newest project?

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Whiskey Quickie: Knob Creek Quarter Oak Review Jan 28, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Knob Creek Quarter Oak. This non-age stated bourbon is 100 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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237 - Oversaturated Sourced Bourbon and Private Barrels on Bourbon Community Roundtable #40 Jan 23, 2020

This week’s Bourbon Community Roundtable touches on lots of good hot topics. We look at MGP's stock as it continues it's downward trend with our thoughts on how this will play out for them. Then we talk about sourcing in general and if consumers are getting oversaturated with the same bulk market products. Stickers are always a fun subject, but this week there was one released that got national media attention. Will distilleries crack down on stickers? Lastly, we congratulate Old Forester on it’s revamp of the barrel program and cap it off with our most annoying bourbon terms.

Show Notes:

This week’s Above the Char with Fred Minnick talks more about smoked grains.
Breaking Bourbon announces Stagg Jr. as their whiskey of the year. Let's discuss.
What do you think about the MPG losses for the 3rd quarter in a row?
Is the bourbon market oversaturated with brands?
What happens when the aged whiskey runs out?
Let's discuss the effect of stickers on bottles.
What do you think about the New Riff Pitino sticker?
Sticker predictions?
Brown-Forman comes out with a barrel proof single barrel program for Old Forester. What is taking everyone else so long?
What's the most annoying term in bourbon?

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Whiskey Quickie: Old Fitzgerald Bottled-In-Bond Fall 2019 Review Jan 21, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Fall 2019. This 15 year old bourbon is 100 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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236 - How the Distribution Game is Played with Mike Bridges Jan 16, 2020

It’s the topic everyone loves to hear about, but hardly anyone is willing to talk about. And that’s the inside secrets of distribution. Distributors “hold all the chips” so it’s time we find out how deals are made. We sit down with Mike Bridges, who owns Jack's Liquor Beer Wine in Fremont, Nebraska and was once a rep for Nebraska Wine and Spirits which was later purchased by Republic. He talks about what really happens behind those closed doors, who gets allocations (high volume stores vs small mom and pop shops), and consumer frustrations. There’s a lot of ground to cover in this one.

Show Notes:

This week’s Above the Char with Fred Minnick talks about the smoked grain debate.
How did you get into bourbon?
Tell us about your time in the food and beverage industry.
How did you transition into a distributor position?
What was the distributor called at that time?
How do allocations work?
Is there any transparency between the rep and the business?
Do they tell you how you can get the allocated items?
What motivates a distributor to sell products?
How do distributors spend money to get retailers to carry products?
Talk about high volume retailers vs mom and pop retailers.
Do your distributors take price gouging seriously?
How much blame are you putting on the distillers for not getting allocated items? Are they using the distributors to take the blame?
Would a distributor advise a brand to raise a price?
Do stores ever do favors for distributors in order to get allocated items?
What would be a better system?
Are allocations really down every year?
How has your view changed as a retailer now?

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Whiskey Quickie: Weller Full Proof Review Jan 14, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Weller Full Proof. This non-age stated bourbon is 114 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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235 - Bourbon Chemistry with Dr. Tom Collins Jan 09, 2020

Are you ready to geek out? Like super bourbon geek out? Dr. Tom Collins has dedicated part of his career to the details of different spirits and wine. His studies looking at the chemical composition of bourbon as well as the chemical influence from barrels is what intrigued us. We examine, at a scientific level, what char levels create different compounds and reactions, how entry proof affects these compounds, and how bourbon and rye are different in their molecular makeup. Like I said, get ready to geek out!

Show Notes:

New EU Tariffs: https://www.latimes.com/food/story/2020-01-04/trump-wine-tariffs and https://qz.com/1779258/a-us-wine-tariff-on-the-eu-isnt-great-for-california/
Scotland ankle monitoring: https://www.thescottishsun.co.uk/news/5128975/scottish-criminals-alcohol-ankle-tags/
This week’s Above the Char with Fred Minnick talks about turning your hobby into a career.
What is viticulture and enology?
How did you choose this profession?
Tell us about your research.
What compounds are you looking for from toasted barrels?
Are there times where a toasted barrel provides a certain flavor profile in the lab, but not in the real world?
Is it hard to get consistency from the barrel?
What was the outcome of your research?
How do you get a buttery taste out of a barrel?
Can you tell different whiskies apart chemically?
What are the different compounds in rye vs. bourbon?
Do bourbons have more differentiation compounds than ryes?
How does each compound contribute to the bourbon?
What kind of budget did you get to buy the bottles for research?
Where do the fruity notes come from in bourbon?
What are your thoughts on barrel entry proof?
Do you think you could look at dusty bourbons from the 60's or 70's and see differences compared today?
What's a big takeaway from your research?
What happens when a whiskey is aged in a wine cask?

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Whiskey Quickie: Larceny Barrel Proof A120 Review Jan 07, 2020

On this Whiskey Quickie by Bourbon Pursuit, we review Larceny Barrel Proof A120. This non-age stated bourbon is 123.2 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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234 - Scotch Pursuit with Dr. Rachel Barrie Jan 02, 2020

New for 2020, it’s Scotch Pursuit! Ok, not really. But what better way to start the new year by trying something new and having Dr. Rachel Barrie, the master blender for The GlenDronach, BenRiach, and Glenglassaugh of Brown-Forman, come and show us the ropes. We talk about malting, peat, Glens and Bens, rules and regulations to be considered a scotch, the temperatures and more. This is a fantastic 101 to the scotch world and even made us, not so much scotch curious, but more single malt curious. Since this recording, we’ve tried numerous single malts and found some great ones. If you have an “entry Scotch” for bourbon drinkers, drop it here in the comments.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Al Young.
Why all the Glens and Bens?
Does the altitude affect the whiskey?
Talk about growing up around scotch.
Tell us about your doctorate.
Tell us about the the brands.
What is an old school malt?
How do you keep malts consistent?
What is malting?
What is the process for making scotch?
What kind of stills do you use?
What is your favorite cask?
How do you make a blend?
How old does scotch have to be legally?
Is there a lot of evaporation loss in the barrel?
What proof does BenRiach come out of the barrel?
How many barrels are in a typical batch?
Do you have a team helping you blend?
Is there a limit to the number of times you can use a barrel?
Tell us about the special releases.

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Whiskey Quickie: Bardstown Bourbon Company Fusion Series #1 Review Dec 31, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Fusion Series #1. This non-age stated bourbon is 98.9 proof and $59.99 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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233 - 2019 Review of Bourbons and 2020 Predictions Dec 26, 2019

The Bourbon Pursuit team takes a minute to look back on some of our favorite podcasts we recorded this year. We also look at all the bourbons that were released in 2019 (around 55) and Ryan and Kenny vote on their favorite while we have to wait for Fred. Then we take some time to look into 2020 with what we think is going to happen with TTB labels, marijuana, tariffs, and the 3 tier system in 2020. We wrap up the show giving our individual 2020 predictions about barrel programs, secondary markets, and other legalities. Happy New Year!

Show Notes:

Barrel Picks: https://www.patreon.com/posts/jack-daniels-wow-32305844, https://www.patreon.com/posts/eagle-rare-with-32446056
This week’s Above the Char with Fred Minnick talks about barrel char.
What was your favorite episode of 2019?
What was the most awkward episode?
Bourbons released in 2019.
What do you see on the horizon for tariffs and the export market?
Do you think we will see a marijuana or CBD infused whiskey in 2020?
Will TTB crackdown on new COLAs in 2020?
Do you predict a shakeup in the 3 tier system?
Will we see the rise of the big secondary groups in 2020?
Other predictions for 2020.

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Whiskey Quickie: 1792 Aged Twelve Years Review Dec 24, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review 1792 Aged Twelve Years. This 12 year old bourbon is 96.6 proof and $50 MSRP. Let us know what you think. Cheers!

DISCLAIMER: A sample of this whiskey was provide to us by a member of our Patreon community. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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232 - A Better Drinking Culture with Brown-Forman and the KDA Dec 19, 2019

Brown-Forman and the Kentucky Distillers' Association are two organizations focused on growing bourbon both domestically and internationally. Taylor Amerman and Ali Mize represent these brands to balance the scales by focusing on ways to promote a better drinking culture. This means awareness of moderation, being inclusive of those who don’t drink, and how more ID checking systems are being installed at distilleries across the state. As we go into the holiday season, please remember to be safe and drink responsibly.

Show Notes:

Worst Old Fashioned: https://www.esquire.com/food-drink/drinks/a30172952/viral-old-fashioned-cocktail-video-jim-beam-redo/
The Craft Beverage Modernization and Tax Reform Act: SpirtsUnited.org, https://www.nytimes.com/2019/12/16/business/economy/craft-distilling-liquor-tax.html
This week’s Above the Char with Fred Minnick talks about control states.
How did you get into bourbon?
How did you end up in this position? Tell us about your background.
Talk about bourbon and the environment.
What are the responsibilities of your position?
What's Intellicheck?
Does it track which distilleries you visit?
Any concern about upsetting consumers?
Tell us about what you all are doing with mocktails.
What did you do with mocktails at Derby?
What is on the event checklist?
How do you promote social responsibility in marketing?
What's next to lobby for?
Tell us about ride sharing.
What do you want the listeners to takeaway?
For more information on responsibility efforts, visit brown-forman.com/responsibility and kybourbontrail.com/responsibility.

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Whiskey Quickie: Angel's Envy 2019 Cask Strength Review Dec 17, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy 2019 Cask Strength. This non-age stated bourbon is 122.4 proof and $200 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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231 - Continuing 84 Years of Tradition at Heaven Hill with Conor O'Driscoll Dec 12, 2019

Conor O'Driscoll is beginning to make a name for himself. After spending part of his career at Brown Forman and Angel's Envy, he was recruited to fulfill the role left behind by Denny Potter. Conor is now the seventh Master Distiller in Heaven Hill's 84-year history. We spend some time getting to know Conor's past, what the recruitment process is like to find a master distiller, what his role is going to be with the operation side of things, and how at the end of the day he just doesn't want to screw anything up.

Show Notes:

This week’s Above the Char with Fred Minnick talks about dry January.
Where are you from?
How did you end up in Terre Haute, Indiana?
How did you get into bourbon?
Tell us about your time at Woodford.
What was difficult to learn about the distilling process?
Talk about working at Angel's Envy.
Is distilling rum the same process as bourbon?
Are distillers in charge of blending?
How did you end up at Heaven Hill?
Did you have to give up anything to move into this role?
Are you looking for ways to improve the legacy brands?
Was there a learning curve coming to Heaven Hill?
Who determines the increase in production?
Were you involved in forecasting at your other roles?
How did you learn the Heaven Hill portfolio?
Do you have a favorite brand?
What was it like to sign your first bottle?

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Whiskey Quickie: Widow Jane The Vaults Review Dec 10, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane The Vaults. This 14 year old bourbon is 99 proof and $150 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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230 - The /r/bourbon Community of Reddit with T8ke Dec 05, 2019

The online community is one of the biggest forces behind bourbon growth. This is where people go to learn more, ask questions, make connections, and find new and interesting bourbons to try. Reddit has been a platform for those conversations for a long long time. The popularity of the /r/bourbon subreddit has now eclipsed over 109,000 members and it’s continually growing. We sit down with T8ke, one of the moderators of the /r/bourbon subreddit, to get a glimpse into a moderator's daily life. We look into the type of content that gets upvotes, how the AMAs work, and how being anonymous plays a role vs Facebook where it’s your actual name and profile. Join the sub https://www.reddit.com/r/bourbon/.

Show Notes:

Whiskey Advocate Top 20: http://whiskyadvocate.com/top20/
This week’s Above the Char with Fred Minnick talks about whiskey marketing.
Tell us how you got into bourbon?
What led you to discover more?
What type of content do you see on Reddit?
Is there a newbie factor?
Do people really like the reviews?
Who is the typical person checking out these reviews?
What does AMA stand for?
What were the top AMAs?
Tell us about the Reddit culture.
Talk about the anonymous factor.
Are there any issues since it is anonymous?
Are there sales in the forums?
What kind of growth are you seeing in the forum?
What topics are popular?
Why do so many people on Reddit hate Fred Minnick?
Have bourbon posts ever been on the front page of Reddit?
How much time do you spend moderating?
How many posts do you get during release season?
When people post do you have to approve it?
Who has it worse, Facebook or Reddit mods?

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Whiskey Quickie: E.H. Taylor Amaranth Grain of the Gods Review Dec 03, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review E.H. Taylor Amaranth Grain of the Gods. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: A sample of this whiskey was provide to us by a member of our Patreon community. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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229 - Instagram Likes, Pappy vs The Secondary, and Thanksgiving on Bourbon Community Roundtable #39 Nov 28, 2019

This is the final roundtable for 2019 as we head into the new year. And this one packs a few punches. First, we dive into Instagram news where the number of likes are now hidden from your view. How will it impact bourbon Instagram stars? Then we roll into the meat of the podcast talking about Pappy and Sazerac vs The Secondary Market. Lastly, we share what we are thankful for in 2019. I also want to take this opportunity to say thank you to you, the dedicated listeners and viewers of Bourbon Pursuit. We really appreciate the hours you spend with us every week to hear us talk about bourbon.

Show Notes:

Warehouse X: http://www.experimentalwarehouse.com/
Marianne Eaves at TEDxBroadway: https://www.tedxbroadway.com/talks/2019/11/19/making-the-impossible-and-doing-the-unthinkable-marianne-eaves
This week’s Above the Char with Fred Minnick talks about vintage whiskey collections.
Instagram removes likes. Does this impact bourbon influencers?
Do Instagram posts drive people to your content?
Will the lack of likes deter people from using influencers?
Should Instagram hide the number of followers?
Do you think Sazerac is behind the secondary take down?
Why make the Van Winkles the face of the blame?
Should they raise the SRP of Pappy?
Do you think other distilleries are happy they took action on the secondary market?
What are you thankful for with bourbon in 2019?
Thanks to Blake from bourbonr.com, Nick from BreakingBourbon.com , and Brian from sippncorn.com for joining.

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Whiskey Quickie: Chattanooga Whiskey Cask 111 Review Nov 26, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey Cask 111. This non-age stated bourbon is 111 proof and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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228 - Penny & Sparrow & Bourbon Nov 21, 2019

Penny & Sparrow is a folk music duo from Austin, TX. On their tour through Louisville, Andy Baxter and Kyle Jahnke, the talented guys behind the band, stopped by for a few bourbon pours. We talk about life on the road, their musical creation process, and how their fans give them bourbon at shows. You can catch their latest album, Finch, wherever you stream your music.

Show Notes:

Pappy Map retires: http://bourbonr.com/blog/pappy-van-winkle-release-map-retires/
This week’s Above the Char with Fred Minnick talks about the holidays.
How did you all get into music and start the band?
Where does your inspiration come from?
What is your craziest moment with a fan?
How did you get into bourbon hunting?
What bourbon got you hooked?
How does the band work when you live in different states?
Who is the messy one?
What's it like on the road?
What do you listen to on the road?
Have you been on the Bourbon Trail?
Where do you go when bourbon hunting?
Do you ever get free bourbon?
How did fans discover your were into bourbon?
What does it mean to you when someone says your music has changed their life?
Where did the name Penny & Sparrow come from?
Was there a moment where you felt like you made it?
Tell us about your latest album, Finch.

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Whiskey Quickie: Old Forester 1910 Old Fine Whisky Review Nov 19, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 1910 Old Fine Whisky. This non-age stated bourbon is 93 proof and $55 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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227 - Catching up with the Johns of Smooth Ambler Nov 14, 2019

John Little and John Foster of Smooth Ambler are good friends of the show. We’ve had them on before and they’ve been doing a lot of stuff recently to keep their audiences engaged. They have a new video series, divulge their plans for future whiskey production, and talk about their latest launch of their MGP based Old Scout. Tune in to hear their take on what’s happened to American Whiskey in the past 2 years.

Show Notes:

KDA Press Release: https://kybourbon.com/2-barrels-for-every-kentuckian-distillers-top-9-million-barrels-for-first-time-in-modern-era/
This week’s Above the Char with Fred Minnick talks about blind tastings.
Tell us about your video series on YouTube.
What's been happening in the past two years?
When are you going to use the new make?
What is the game plan for Rye?
What's the plan for the American Whiskey?
Let's talk about sourced whiskey.
Do you see Big Level as always evolving?
Do you consider yourselves a craft distiller?
What impact has Smooth Ambler made in West Virginia?
What's the Whiskey Wagon?
What benefits have you experienced from the Pernod Ricard deal?
Where does the name Smooth Ambler come from?

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Whiskey Quickie: Blanton's Straight from the Barrel Bourbon Review Nov 12, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Blanton's Straight from the Barrel Bourbon. It's non-age stated, barrel strength, and import only. Let us know what you think. Cheers!

DISCLAIMER: This whiskey in this review was purchased by Bourbon Pursuit for reviewing. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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226 - EXCLUSIVE: Confessions of a Bourbon Counterfeiter Nov 07, 2019

In this Bourbon Pursuit exclusive, listen to a story from an admitted bourbon counterfeiter. This episode dives into the motives, operation, and recourse of a bourbon counterfeiter. Listen to how an addiction contributed to a cycle of refilling empty bottles and reselling them on the secondary markets and the ultimate price he had to pay. We hope this interview will serve as a lesson for not only folks connected with these circles, but also for whiskey producers to implement new packaging to protect their consumers.

DISCLOSURE: As a part of the agreement to come on the show, we are not revealing the identity of our guest as he wishes to remain anonymous. Any comments regarding the guest’s name will be deleted and anything shared is not factual and is considered libel.

Show Notes:

This week’s Above the Char with Fred Minnick talks about online alcohol sales.
How did you get into the bourbon market?
When did you start thinking about counterfeiting?
What made it easy to counterfeit?
Why aren't you in jail?
How were you caught?
What happened when you got caught by the community?
Why did you not turn yourself in?
Did you feel remorse or just bad because you got caught?
How many counterfeit bottles did you create?
How long have you been selling counterfeits?
Did you ever counterfeit a Van Winkle?
What was the fall out after you were caught?
What kind of threatening phone calls did you receive?
What was it like facing your family?
Are you still with your wife?
How can someone spot a fake?
What did you refill with?
Now that some time has passed, how are things going?
Did you ever talk to any other counterfeiters?
Did you consider it fun?
Did you need the money?
Are you starting to move on?
Have your parents been able to look past the situation?
How much revenue did you make?
How were your kids affected?
What would you say to someone thinking about counterfeiting?
What did your friends think?
What if you didn't get caught? Would it be worth the money?
Would you ever try to counterfeit again?

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Whiskey Quickie: Catoctin Creek Roundstone Rye Cask Proof Review Nov 05, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Catoctin Creek Roundstone Rye Cask Proof. This non-age stated cask strength rye whiskey comes from Virginia, is 116 proof, and $90 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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225 - Talk Turkey, Rye Entrants, Bourbon Values, and AirBNB on Bourbon Community Roundtable #38 Oct 31, 2019

The Bourbon Community Roundtable is back with talk about Turkey, Rare Breed Rye and more rye whiskey coming to market. We then look at the landscape and ask ourselves “is bourbon priced fairly in today’s market?” because we often get blamed for calling bourbon undervalued. We wrap the show talking about the Jim Beam AirBNB as a potential PR stunt.

Show Notes:

This week’s Above the Char with Fred Minnick talks about blending.
What do you think about Wild Turkey's new online videos called Talk Turkey with Matthew McConaughey? Episode 1: https://www.youtube.com/watch?v=VM3duQSIU3U
Let's talk Rare Breed Rye.
Do you think Elijah Craig will come out with barrel proof rye?
What about Elijah Craig Rye not being released in some states?
Can distilleries really come out with more expressions?
Who here thinks bourbon has been over or undervalued in its category and why?
Do we need that million dollar bottle for bourbon?
Who here thinks we are a problem?
Let's discuss some research on the growth of American whiskey.
Report from ResearchAndMarkets.com: https://www.researchandmarkets.com/reports/4849286/american-whiskey-market-by-type-bourbon?utm_source=BW&utm_medium=PressRelease&utm_code=f832dw&utm_campaign=1311293+-+American+%2416.8+Billion+Whiskey+Market+to+2025%3a+Focus+on+Bourbon%2c+Tennessee%2c+Rye+Whiskey&utm_exec=chdo54prd
What do you think about renting Jim Beam’s Historic Kentucky Home on Airbnb? https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb
Thanks to Blake from bourbonr.com and Jordan from BreakingBourbon.com for joining.

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Whiskey Quickie: Four Roses Small Batch Select Review Oct 29, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses Small Batch Select. This 6-7 year old bourbon comes in at 104 proof and a $55 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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224 - 2019 Bottled-in-Bond Showdown Oct 24, 2019

Bottled-in-Bond. It’s one of the revolutionary moments of American history, but has also become near and dear to many bourbon drinkers with good reason. We covered the in and outs of bottled-in-bond with Bernie Lubbers back on Episode 089 and it's part of our Bourbon 101 podcasts. Since we know why bottled-in-bond is important, it’s time to find out who Bourbon Pursuit is going to claim as the best bottled in bond bourbon in 2019! We blind sample our way through 12 heavy weight contenders and put them in the Bottled-in-Bond Showdown. Who is going to be crowned champion? Listen and find out.

Show Notes:

Elijah Craig Launching Kentucky Straight Rye Whiskey: https://www.instagram.com/p/B3wt1feHdlZ/
Amazon Gin: https://www.beveragedaily.com/Article/2019/10/21/Amazon-launches-its-own-spirits-brand-Tovess
This week’s Above the Char with Fred Minnick talks about premium pricing.
What is Bottled-in-Bond?
Blind tasting of the following (in no particular order):
Heaven Hill Bottled-in-Bond 7yr
Henry McKenna Single Barrel Bottled-in-Bond
George Dickel Bottled-in-Bond
Old Bardstown Bottled-in-Bond
Old Grand Dad Bottled-in-Bond
1792 Bottled-in-Bond
Evan Williams Bottled-in-Bond
Jim Beam Bottled-in-Bond
JW Dant Bottled-in-Bond
Early Times Bottled-in-Bond
New Riff Bottled-in-Bond
Wilderness Trail Bottled-in-Bond

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Whiskey Quickie: Heaven Hill Bottled-In-Bond Review Oct 22, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Bottled-In-Bond. This 7 year old bourbon comes in at 100 proof and a $40 MSRP. Let us know what you think in the comments. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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223 - From Liquor Store to Distillery with Ken Lewis of New Riff Oct 17, 2019

New Riff is a name that has become synonymous with bourbon lovers. You may have recalled our conversation with Jay Erisman, Vice President, back on Episode 072, but this time we get to speak with Owner, Ken Lewis, who drives a bunch of the decision making behind the company. It feels like an episode of How I Built This as we get to hear Ken’s story. From owning and hustling liquor stores to eventually selling all that to start a distillery, hiring some great people, and having a few strokes of good luck to put him in the position where he is today. Then we also get to hear about his thoughts on stickers and some future plans he has in store for New Riff as well.

Show Notes:

Jim Beam’s Historic Kentucky Home on Airbnb: https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb
This week’s Above the Char with Fred Minnick talks about the top 5 states for bourbon besides Kentucky.
What is your title?
Tell us about your entrepreneurial spirit.
How did you get into the alcohol business?
How did you end up in Northern Kentucky?
Do you have any regrets getting rid of your stores?
How did you decide to sell Party Source and start a distillery?
How did you get interested in bourbon?
When was your first taste of bourbon?
How did you find the team to get the business off the ground?
How did you chose the mash bills?
Tell us about the O.K.I. days.
Do you still do contract distilling?
So why did you release the bourbon at 4 years?
How is such a young product so good?
How did you get such a great location?
What are your future plans for the bourbon?
Tells us about the balboa rye.
What do you think of the single barrel stickers?

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Whiskey Quickie: Charbay R5 Lot No. 5 Review Oct 15, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Charbay R5 Lot No. 5. This hop flavored whiskey comes in at 99 proof and a $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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222 - Do Bourbon Brands Care About Their Customers? Oct 10, 2019

If you’re a bourbon die hard, you’ve probably asked yourself this question, “Do bourbon brands care about me?”. You know what I’m talking about because you join in on the conversation when distilleries increase prices or you get angry because your barrel picking group has been snubbed out for allocation reasons. The Bourbon Pursuit team takes a hard look at many of the larger whiskey producers by looking at some of their past actions. But if you’re the whiskey producer, what would you do in the same situation?

Show Notes:

Wilderness Trail Expansion: https://amnews.com/2019/10/03/wilderness-trail-distillery-expanding-planning-huge-announcement/
Toddy’s: https://www.liquor.com/articles/best-bourbon-store-toddys-liquors/#gs.7u244v
Glenlivet Scotch Pods: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html
Scotch Tariffs: https://www.cnn.com/2019/10/03/business/us-tariffs-whisky-wine/index.html
This week’s Above the Char with Fred Minnick talks about line etiquette.
What are your thoughts on the Heaven Hill Bottled-in-Bond relaunch?
What do you think Heaven Hill did wrong in that situation?
Are we moving away from a $15 price point?
What about the Booker's price increase?
Let's discuss Maker's attempt to lower the proof.
What about Sazerac's strategy?
What about Brown-Forman?
What's happening with the allocation of barrel picks? Are people or groups getting cut off?

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Whiskey Quickie: Smooth Ambler Old Scout Bourbon Review Oct 08, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Smooth Ambler Old Scout Bourbon. This 5 year old bourbon comes in at 99 proof and a $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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221 - Blending, Finishing, and Sourcing with Joe Beatrice and Tripp Stimson of Barrell Bourbon Oct 03, 2019

Today is all about Barrell Bourbon. We had Joe and Tripp back on Episode 164, but it’s time we get an update on what’s happening with this team. We talk more about the flavors they are pulling from different states of distillation and how that goes into the blend as well as hearing about their newest release of the American Vatted Malt Whiskey. We then talk about some gripes with the TTB, take another stab at online sales, and then look to the future with new dovetail offerings while potentially phasing out other products.

Show Notes:

Bourbon Warehouse made out of shipping containers: https://www.wdrb.com/news/wdrb-video/bourbon-warehouse-made-of-shipping-containers-planned-in-j-town/video_100e2934-e0ca-5335-a956-83f9d9a9150a.html
Bourbon Pursuit Yelp Collection: https://www.yelp.com/collection/Si779eiZUmjGomZP2pZLTg
This week’s Above the Char with Fred Minnick talks about barrel proof bourbon.
What's new with Barrell?
Tripp, what is your role?
Do you taste every barrel?
What flavors are you looking for?
Do you think every batch is significantly different?
How many barrels does it take to get the right flavor?
Tell us about Batch 18.
What is your ratio of barrels from each state?
What notes do you pull from KY, IN, TN
barrels?
Where do you get the barrels?
What makes up an American malt whiskey?
Is the TTB creating new categories for you?
How do you decide what to blend?
Why do producers have non-disclosure agreements?
How many employees work at Barrell Craft Spirits?
Did you envision this growth?
What challenges have you faced?
Are distributors knocking on the door for the next batch?
Any plans for Barrell Vodka?
Are you pro online sales?
What's next?
Is it hard to make a new label for every product?
Any plans to phase any products out?
Is sourcing rum similar to bourbon?
Why rum?
What do you think is the next it category?
Have you considered using armagnac?
Tell us about Dovetail 3.
What's the difference between finishing and aging?
How much product is left in the finishing barrels?
What are you passionate about?
Any plans to distill your own product instead of sourcing?

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Whiskey Quickie: 2019 Buffalo Trace Antique Collection Review Oct 01, 2019

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the Buffalo Trace Antique Collection in five 60 second reviews. The collection includes: Sazerac Rye 18 Year, Eagle Rare 17 Year, George T. Stagg, Thomas H. Handy, and William Larue Weller. Each bottle has a suggested retail price of $99. Which is going to be our favorite this year? Watch and find out. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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220 - The Van Winkle Family and Bourbon Community Roundtable #37 Sep 26, 2019

This episode is a twofer. You get the Van Winkle Family and the Bourbon Community Roundtable all in one which took place at Bourbon & Beyond 2019. Julian gives history about the brand and the timeline of when it became a part of the Sazerac portfolio. One of Julian’s daughters talks about the emergence of Pappy & Co and how she is more of a tequila person and never really gets to drink any of the family bourbon. Preston talks about their involvement with crack down of the secondary market groups as a counterfeiting measurement. Fred keeps lots of good questions rolling along that you all will find interesting. The 2nd half of the podcast is a live recording of the bourbon community roundtable as we share thoughts on the festival, the news that broke the evening prior, and what we recommend for those who can’t get Pappy. There’s almost too much going on, but it’s timely and full of good info you all will enjoy.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Bourbon and Beyond.
What was it like when your dad was trying to sell whiskey when no one was interested?
Did you ever sneak in and steal some whiskey from your dad?
What was it like for bourbon in the 1980s?
How did you barter with whiskey?
Were you ever worried that you would have to close the company?
When you were a child, did you feel the stress your dad was experiencing?
Tell us about the moment you realized you wouldn't have to shut down.
What was the thinking behind partnering with Buffalo Trace?
What do you think about your haters?
What is the relationship with Buffalo Trace like?
Does Preston have the same palette as Julian?
What's your favorite expression?
Is it ok to drink Pappy 23 with coke?
What does the future look like for the brand?
Do you plan on increasing the price?
What steps have you taken to curb the secondary market?
What would happen if you were in the same room as an alleged counterfeiter?
What did you learn from the sessions so far at Bourbon and Beyond?
Thoughts on the Van Winkle session.
Who caught up with Marianne Eaves?
If you can't get Pappy, what do you recommend?

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Whiskey Quickie: Bardstown Bourbon Company Phifer Pavitt Reserve Review Sep 24, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Phifer Pavitt Reserve. This 9 year old bourbon comes in at 107 proof and $124.99 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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219 - Limited Edition Bourbon vs Single Barrel Picks with Mikey Conrad Sep 19, 2019

Hunting for rare bourbon is hard these days so many people have gravitated to single barrel selections as a way to combat it in the hopes of getting a stellar bourbon that is less expensive and more appealing. On this episode, we blind taste our way through a series of five comparisons where we try to see if a single barrel store pick can compete with past limited editions. We see if Weller CYPB, Booker’s Rye, 2016 Four Roses Single Barrel, and Elijah Craig 18 are worth the price. We also talk about flavors we prefer over others and how to create your own small batch limited edition bourbon as well. If you’ve done something like this before, drop us a comment with your results.

Show Notes:

This week’s Above the Char with Fred Minnick talks about the return of bourbon.
Is it worth waiting in line or camping out for bourbon?
Tasting store picks vs. limited releases.
Weller CYPB vs Weller 107 pick by Cork N Bottle
Booker’s Rye vs Knob Creek Rye by Westport Whiskey and Wine
2016 Four Roses Limited Edition Single Barrel OESK vs North Atlanta Bourbon Society OESK
Elijah Craig 18yr vs Elijah Craig Loch n Key
Wild Turkey 17yr Decades vs Russell's Reserve by Cork N Bottle
How many barrel picks have you been on?
Is there something on the flavor wheel that you don't like to get out of a bourbon?
Have you tried to create your own small batch before?

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Whiskey Quickie: Fern Creek Rare Bourbon Review Sep 17, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Fern Creek Bourbon 2019 Exceptional & Rare. This bourbon is non-age stated, 87.5 proof, and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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218 - The Contract Bourbon Business with David Mandell, Co-Founder of Bardstown Bourbon Company Sep 12, 2019

Some people thought it was crazy to build a business doing 100% contract distilling. David Mandell, Former President and CEO of Bardstown Bourbon Company, told us this back on Episode 019. Four years later, we catch up with him to see how the operation has tripled from its original plan. This podcast covers what it takes to be a client of Bardstown Bourbon Company and how they are making 40 different mash bills for them. From the business side, we talk about building a destination for visitors and what it takes to find the right talent pool and keep employee retention. We look into their recently launched bourbon line and what the future has in store for more collaborations.

Show Notes:

Barrell American Vatted Malt: https://www.businesswire.com/news/home/20190827005179/en/Barrell-Craft-Spirits-Releases-First-Ever-American-Vatted
NAWR post on 21 states violating the constitution for shipping laws: https://nawr.org/twenty-one-states-in-violation-of-constitution-after-tennessee-wine-supreme-court-case/
Bardstown Bourbon Company’s new CEO: https://www.thespiritsbusiness.com/2019/09/bardstown-bourbon-co-names-new-ceo/
Bardstown Bourbon Company new Visitor Experience: https://www.prnewswire.com/news-releases/bardstown-bourbon-company-opens-immersive-visitors-center-experience-300914083.html
This week’s Above the Char with Fred Minnick talks about glassware.
What's been going on since the last time you were on the podcast?
What is Bardstown Bourbon Company?
What kind of brands do you work with?
What technology have you implemented in the distilling process?
Talk about building Bottled & Bond Kitchen.
How did you find the right staff?
Do you see an end of investing into the business?
Tell us about your innovation.
How did you decide to get into this business?
How many locations did you scout?
What do you do for employee retention?
Tell us about your bourbon.
What's the next phase for the Fusion line?
What about your vintage whiskey?
Where do you see the business going in the future?

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Whiskey Quickie: Four Roses 2019 Limited Edition Small Batch Review Sep 10, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2019 Limited Edition Small Batch. This bourbon comes in at 112.6 proof and $140 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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217 - Pernod Acquires Jefferson’s, Festivals, the Artificial Tongue, and EU Tariffs on Bourbon Community Roundtable #36 Sep 05, 2019

Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market.

Show Notes:

This week’s Above the Char with Fred Minnick takes a look back at the Legend Series.
Let's discuss Bourbon and Beyond.
Pernod buys Castle Brands for $223 million. https://www.businesswire.com/news/home/20190828005771/en/Pernod-Ricard-Acquire-Castle-Brands-223-Million
Do you think more smaller brands are going to get bought out?
Is Pernod trying to get back to bourbon?
Was this a good buy for Pernod?
What do you think about PBR making whiskey? https://www.jsonline.com/story/entertainment/beer/2019/08/22/pabst-blue-ribbon-now-making-whiskey-collaboration-new-holland/2086883001/
Have you all seen Screwball Peanut Butter Whiskey?
What are your thoughts on the artificial tongue? https://www.geek.com/tech/artificial-tongue-can-taste-subtle-differences-in-whiskey-1798999/
More secondary markets are gone. What are your thoughts?
Who do you think is behind the shut downs?
Tariffs continue to hammer down on bourbon. https://www.reuters.com/article/us-usa-trade-whiskey/us-whiskey-exporters-struggle-after-year-of-eu-tariffs-idUSKCN1V80DN
What do you think is next for tariffs?
What impact do tariffs have on the bourbon industry?
Thanks to Nick from breakingbourbon.com, Brian from sippncorn.com, and Blake from bourbonr.com for joining.

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Whiskey Quickie: Kentucky Owl Confiscated Review Sep 03, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Confiscated. This non-age stated bourbon comes in at 96.4 proof and $130 MSRP. Let us know what you think.Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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216 - The Man Behind Peerless with Corky Taylor Aug 29, 2019

There’s a new chapter in the history books for Kentucky Peerless Distilling Company. A thriving distillery that had been lost during prohibition is now reemerging right in the heart of downtown Louisville. Corky Taylor, CEO of Peerless, joins the show to share his story. After being bored with retirement, Corky decided to risk it on building a distillery and fighting with a team of lawyers to reclaim their original DSP-50 designation. We talk more about their rye, the recent bourbon release, and some stories from when he was roommates with the Allman brothers.

Show Notes:

Denny's Bourbon Menu: https://vinepair.com/booze-news/dennys-bourbon-menu-pancakes/
Sweet spot for aging bourbon: https://www.winemag.com/2019/08/12/ultra-aged-spirits-ripping-you-off/
Can liquor go bad?: https://www.bustle.com/articles/99585-does-alcohol-go-bad-yep-so-heres-how-long-you-have-to-finish-off-your-favorite
This week’s Above the Char with Fred Minnick talks about marketing to children.
Tell us about growing up in Hawaii.
Where does the name Corky come from?
What is the history of Peerless?
What happened during prohibition?
What made you decide to bring the brand back?
Why Louisville?
Tell us about getting your original DSP number back.
Was it hard to make such a big investment?
Why was it important to wait to release your own product vs. sourcing?
What differentiates you from other brands?
What systems are you investing in?
If you were younger, would you have focused as much on quality as you are now?
Tell us about the bottle and the price point.
Why does rye age quicker than bourbon?
Is the price of the rye going to go up when it is older?
Tell us about the small batch and single barrel.
What is your definition of small batch?
Were your recipes trial and error?
What other ryes do you like?
Who are you teaming up with for barrels?
How did you chose your Master Distiller?
What's your connection to General Patton?
What about the Allman Brothers?

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Whiskey Quickie: Elijah Craig Barrel Proof B519 Review Aug 27, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof B519. This 12 year old bourbon comes from Heaven Hill, is 122.2 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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215 - Cocktails for the Right Occasion with Molly Wellmann and Bill Whitlow Aug 22, 2019

Old Fashioned, Manhattan, Gold Rush, Seelbach, Pink Lady. These are all names we associate with standard cocktail menus. Today, we invite Molly Wellmann, owner of Japp's, and Bill Whitlow, owner of Rich's Proper, to look at the influence bourbon has had on the bartending culture and when should you use a particular bourbon in a staple cocktail. We then examine the changes of the season and how tastes change between having something refreshing to dark and oaky. It’s all about cocktails for the right occasion.

Show Notes:

Tom Bulleit steps back: https://www.kentucky.com/news/politics-government/article234080232.html, https://www.just-drinks.com/news/diageos-bulleit-bourbon-founder-steps-back-as-abuse-claims-intensify_id129116.aspx, https://www.hollisbofficial.com/
Castle and Key spillage: https://www.kentucky.com/news/politics-government/article234080232.html
Willett Distillery Barrel Pick: https://www.patreon.com/posts/29294662
This week’s Above the Char with Fred Minnick talks about the news of the day.
Tell us about your journey into spirits.
Was there a moment when you saw bourbon become a staple behind the bar?
How do you study the history of a cocktail?
Tell us about the Gin Ricky.
What are good cocktails for Summer?
What are the ingredients in your favorite cocktails?
What is a Clover Club?
What is a Gold Rush and Brown Derby cocktail?
What are good cocktails for Fall?
What is a gateway cocktail to get someone into bourbon?
What ingredients go in a Seelbach?
Is it hard to go to other bars and witness bartenders making cocktails improperly?
Let's talk about bourbon slushes.
What do you think of barrel aged cocktails?
What style of bourbon works well in certain cocktails?
What's the ultimate mixing bourbon?
What do you think about using allocated bourbon in a cocktail?
Is there a cocktail to make lower end whiskey taste better?
How do you coverup or reduce negative notes in younger bourbons?
What do you think of Mint Juleps?
What's a good Winter cocktail?
What about vodka cocktails?
How do you make an Old Fashioned?
What proof bourbon do you use in your cocktails?

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Whiskey Quickie: Jeptha Creed Straight 4-Grain Bourbon Aug 20, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Jeptha Creed Straight 4-Grain Bourbon. This 2 year old bourbon is made with Bloody Butcher Corn, comes in at 98 proof and a $50 MSRP. Let us know what you think.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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214 - Jack & Jim: What's the Difference? Aug 15, 2019

What happens when you get master distillers from two largest rivaling brands together? Actually, some pretty good jokes. Fred Noe, Master Distiller at Jim Beam, and Jeff Arnett, Master Distiller at Jack Daniel’s, take the stage at Bourbon and Beyond to field questions asked by Fred Minnick. They talk about BBQ, celebrities, mash bills, the Lincoln County Process, and if Jack Daniels is actually a bourbon. Bourbon and Beyond 2019 will take place September 20th through the 22nd so if you want to be there in person to hear sessions like today’s podcast, go get yours at BourbonandBeyond.com.

Show Notes:

This week’s Above the Char with Fred Minnick talks about drinking in moderation.
What kind of music have your brands been part of?
What is your BBQ connection?
What is the history of your distillery?
What is your mash bill?
What is your proof point off the still?
What do you think of the Lincoln County process?
How do you train your tour guides?
Tell us about Gentleman Jack.
Tell us about Jim Beam.
Is Jack Daniels a bourbon?
Do you ever feel competitive against each other?
What does your average day look like?
What was it like to hang out with Mila Kunis?
What celebrities are connected to Jack Daniels?
How often do you introduce new products?

https://youtu.be/J1NoejIIXJ0

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Whiskey Quickie: Parker's Heritage Collection 13th Edition Heavy Char Rye Whiskey Aug 13, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review the 13th edition of the Parker's Heritage Collection. This 8 year old heavy char rye whiskey comes in at 105 proof and $149.99 MSRP.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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213 - Secondary Fallout, MGP Stock Drop, and Brand Perception on Bourbon Community Roundtable #35 Aug 08, 2019

It’s a dawn of a new day. The secondary market is scrambling to find a new home and we look at the impact this has on bourbon growth. MGP stock prices took a major hit after reports came out that aged stock hasn’t been selling and we look at new competitors in the bulk contract game. Missouri is putting itself on the map having a legally designated bourbon, but are there ulterior motives? With Knob Creek re-instating the 9 year age statement, does it make it one of the best values in bourbon? With all of these coming together, how are brands being perceived? All this on Bourbon Community Roundtable #35

Show Notes:

Reddit AMA with the Russell’s https://www.reddit.com/r/IAmA/comments/cme0nf/hey_reddit_im_wild_turkey_master_distiller_eddie/
This week’s Above the Char with Fred Minnick talks about drinking bourbon how you want.
Let's discuss the fallout of the secondary market on Facebook.
How do you think the secondary groups will shift?
What do you think of the MGP stock plummeting? https://www.barrons.com/articles/mgp-ingredients-stock-aged-whiskey-sales-earnings-51564610232
Is MPG now competing with new distillate like Willet?
Do they still have higher age bourbon stock?
Let's talk about the new Missouri rules for bourbon. http://whiskyadvocate.com/missouri-bourbon-whiskey-style/
Do you think this will happen in other states?
What do you think of Knob Creek restoring their 9-Year Age Statement? http://chuckcowdery.blogspot.com/2019/06/knob-creek-to-restore-9-year-age.html
Are Knob Creek picks the best value in bourbon?
Is the market oversaturated with Knob Creek picks?
Have you seen variances in Knob Creek single barrel picks?
How do you perceive brands when they raise prices?
Thanks to Blake from bourbonr.com, Jordan from breakingbourbon.com, and Sara from barbelleblog.com for joining.

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Whiskey Quickie: Old Forester 2019 Birthday Bourbon Review Aug 06, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 2019 Birthday Bourbon. This 11 year old bourbon is 105 proof and priced at $99.99 MSRP.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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212 - The Largest Bourbon Secondary Market with Owen Powell Aug 01, 2019

Last week, CNN reported that Facebook and Instagram are shutting down all peer to peer sales of alcohol. This wasn’t a joke. In the span of 72 hours, all of the major bourbon groups were wiped out. The secondary market is synonymous with Facebook. The growth of bourbon’s popularity can be attributed to it as well by those that are in it to flip bottles. Owen Powell didn’t create the first group to buy, sell, and trade bourbon, but he certainly created the largest. The Bourbon Secondary Market group is no longer around on Facebook, but the story of how it was built, the ways discussions were moderated, and how it served as a data gold mine for valuations is told. We uncover the progression of the group from a few hundred members to reaching over 50,000, what leads to certain distilleries being banned on a black market, and if the secondary market will actually end if Facebook groups cease to exist.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Parker's Heritage Collection.
How did you get into bourbon?
Talk about the growth of the group. Were there any growing pains?
How many members are in the group?
How many admins do you have?
What do you look for in admins?
Why do people have animosity towards admins in these groups?
Let's talk about the rules in the group.
How did the secondary raffle site become its own thing?
How does a dispute come about?
What do all the acronyms mean?
What is the best way to handle a dispute?
Have you ever had accusations of counterfeits?
How do you handle that kind of situation?
Why did you do an open group?
Do you keep a log of all the transactions?
You’ve banned a few distilleries. How are rules like that determined?
Why do you run the group even though you don't get paid?
What do you do when someone prices something too high?
What about monthly dues?
Do you think groups could end on Facebook?

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Whiskey Quickie: Old Fitzgerald Bottled-in-Bond Spring 2019 Review Jul 30, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitz Bottled-in-Bond Spring 2019 release. This 13 year old bourbon is 100 proof and priced at $129.99 MSRP.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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211 - The Woodford Masters, with Chris Morris and Elizabeth McCall Jul 25, 2019

Chris Morris and Elizabeth McCall are no strangers to the show so we're excited to have them back on again. This time, we explore the controversial topic of “what is a master distiller?”. How is a title like that earned through years of service? How is Brown-Forman laying the foundation for Elizabeth to take over when Chris is ready to retire? We also talk about barrels from their cooperage, the influence of char on their whiskey, and this week's Whiskey Quickie, the King of Kentucky.

Show Notes:

This week’s Above the Char with Fred Minnick talks about rapid aging.
Lawsuit challenges out-of-state retailers' ability to sell, deliver and ship alcohol to Kentucky consumers - https://www.wdrb.com/news/lawsuit-challenges-out-of-state-retailers-ability-to-sell-deliver/article_4881080e-acc4-11e9-9dbc-8b443dc97b9e.html
Join us on barrel selections and see what other perks await. Support the podcast at https://www.patreon.com/bourbonpursuit
Come drink some beer with us at 3rd Turn Brewing on July 26th from 4-7pm https://www.facebook.com/events/327452114804983/
Elizabeth, tell us about your role.
Do different Master Distiller's have different styles?
Is there a Master Distiller training manual?
What do you think of everyday people becoming Master Distillers without significant training?
What is a Master Distiller today?
How do you know a bourbon will be good once it's aged?
What flavors or notes do you consider defects?
Are we going to see more single malts come out of Brown-Forman?
Why is there such a fascination with making malts work?
Tell us about the latest Distiller's Select?
Are there two different char levels on the double double oaked?
Talk about owning your own cooperage.
Tell us about King of Kentucky.
Why did you chose this label?
Is there any pressure on Elizabeth to live up to Chris?
How did you feel when you became a Master Distiller?
Recorded live at Down One Bourbon Bar in Louisville, KY.

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Whiskey Quickie: King of Kentucky Bourbon 2019 Review Jul 23, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Brown-Forman's King of Kentucky 2019 release. This 15 year old single barrel bourbon is available only in Kentucky, comes in at 131 proof, and a $249.99 MSRP. Let us know what you think in the comments.

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210 - Oversaturated Private Barrel Selections with Michael Gallier Jul 18, 2019

We talk about private barrel selections being the new unicorns on this show all the time. But it begs the question, are we seeing so many private picks that the market is oversaturated? It seems like every week there is a new barrel in our city for sale, FOMO about some sweet sticker, or the secondary market has a crazy valuation on a normal single barrel selection. We examine all the components that go into getting single barrels such as the amount of influence from distributor reps, the amount of available barrels at the distilleries, and if you would buy from a big chain vs a small independent store. Will there ever be enough bourbon to go around and not over bloat the market? We’ll find out.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Portugal.
What got you into to buying private barrel picks?
What's the landscape of private picks in DC?
With the increase in stores wanting private picks, are some stores going to get shut out of the program?
Do you think distilleries should be taking care of the bigger accounts over the smaller stores that started doing picks earlier?
Is there a bias towards certain states?
Would you want to buy a private barrel pick from a big box liquor store?
Does the local sales rep make a difference?
What about restaurant picks?
Do you think distilleries are running out of barrels for their private barrel programs?
Is the market flooded with private selections?
What could distilleries do to give one store an advantage over another?
Let's discuss stickers. Do they influence your purchase?
Should stores slow down barrel picks?
Why are some people spending so much for private picks on the secondary market?

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Whiskey Quickie: Peerless Rye 3 Year Review Jul 16, 2019

On this Whiskey Quickie by Bourbon Pursuit, we review Peerless Distilling Company's 3 Year Old Rye Whiskey. This single barrel rye whiskey came from the gift shop at 107 proof and a $99 MSRP.

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209 - Warehouse Fires and Heaven Hill’s Bottled in Bond Relaunch on Bourbon Community Roundtable #34 Jul 11, 2019

A warehouse disaster is a large concern for the bourbon industry, but some people in the community make jokes and laugh at the situation. Should this be considered normal? Heaven Hill phased out their 6 Year Bottled in Bond product that was a true bargain brand to many bourbon consumers and launched a very similar product with a 3X price increase. Was this a good move by Heaven Hill? Are they competing in a high price bracket? Did they just cannibalize their own products? Is this the first #KentuckySnub? We tackle all this and more on Bourbon Community Roundtable #34.

Show Notes:

This week Ryan talks about launching a bourbon brand.
Look for a new segment called Whiskey Quickie launching next week.
Brian Harra’s Sazerac Brands v. Peristyle: Bourbon History Matters as a Matter of Law - https://brianhaaracom.files.wordpress.com/2019/07/haara-bourbon-history-matters-as-a-matter-of-law-ky-jeanrl-2019.pdf
Jim Beam Warehouse Fire
Heaven Hill 7-Year Bottled-in-Bond
Was it the right move to discontinue 6-Year BIB and relaunch with 7-Year at a higher price point?
Do you think this product competes with the Woodford and Knob Creek price point?
Is Heaven Hill competing against themselves?
Why wouldn't Heaven Hill launch in Kentucky on day one?
How do you best support retailers that elevate prices for hard to find bottles?

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208 - Top Chef of Bourbon with Chef Newman Miller Jul 04, 2019

If you're a fan of good bourbon, then you're likely a fan of good food too. Today's guest is the intersection of those two, combining a culinary background with his love for the south and, of course, bourbon. You may know Chef Newman Miller from his appearance on Top Chef season 16. He's also the Executive Chef and Owner of Star Hill Provisions at Maker's Mark and the Harrison Smith House in Bardstown. We talk about his culinary background, where he played a part in the creation of the McDonald's McGriddle and behind the scenes at Top Chef. His deep dive into bourbon was influenced by Drew Kulsveen of Willett. So if you're a wannabe chef or if you're an occasional TV dinner kind of person, this episode is going to have something for you.

Show Notes:

This week’s Above the Char with Fred Minnick talks about 4th of July.
What was Padma from Top Chef like in real life?
What was it like when you heard about being on Top Chef?
Why do you think they chose Kentucky for Top Chef?
What did the chefs think of being in smaller towns?
Was it challenging to cook for everyone?
What's a banana croquet?
How cool was it to have the chefs create versions of your dishes?
How hard is it to judge fellow chefs?
Tell us about your relationship with Rob Samuels. Was there a pep talk before the show?
Were you relieved once it was over?
How did you get into food?
Did you approach Maker's about making food there?
Will some of the main food distributors come down to Maker's?
What are your biggest challenges?
How hard was it to convince the locals to try higher end food?
Talk about meeting Drew Kulsveen and how you got into the bourbon community.
Where did your passion for bourbon come from?
Besides Maker's, do you have a special bourbon that you love?
Tell us about your connection to the McGriddle.
Where does bourbon and food intersect for you?
Talk about Star Hill Provisions.
How do you see the future unfolding for the bourbon/tourism industry in Bardstown/Kentucky?
Why did you name the restaurant Harrison/Smith House?

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207 - A Rare Breed, Jimmy Russell of Wild Turkey Jun 27, 2019

Today’s guest needs no introduction. He is one the most iconic living figures in bourbon today. He’s been on episodes 77, 105, and 175. He’s even got his own personalized scooter to get him around the distillery and that is Jimmy Russell. This podcast touches on his early years and how he was selected to become the next master distiller. He talks about the changes he saw at the distillery as it exchanged hands throughout the years. Also, we get to hear the story on the birth of Rare Breed and his opinion on chill filtering vs non-chill filtering debate.

Show Notes:

The history of JW Dant and Log Still Distillery - https://www.distillerytrail.com/blog/j-w-dant-investing-12-million-to-restart-historic-distillery-in-the-bourbon-capital-of-the-world/
Heaven Hill 7 Year Bottled in Bond Launch - https://www.facebook.com/bourbonpursuit/posts/2640636035998401?__tn__=K-R
Leave us a review! https://link.chtbl.com/LeaveAReview
This week’s Above the Char with Fred Minnick talks about speaking at a Total Wine event in Atlanta.
Does limestone water make a difference in bourbon?
How long does it take to cook bourbon?
Can you burn the mash?
When did you start at the distillery?
What roles have you had at the distillery?
What Master Distiller trained you?
How did he decide he wanted to train you?
What were the early years like?
Was there anything from prohibition that affected the distillery operations when you started?
Will you all need to increase capacity soon?
What was it like when you first started traveling to talk about Wild Turkey?
What were your biggest challenges on the road?
Were you nervous when you first went out on the road?
Were you happy traveling and talking to the consumers?
What was the name of the distillery before Wild Turkey?
What was it like to distill then ship the bourbon away?
Tell us about the other former Lawrenceburg distilleries.
What was it like when you were out on the road? Do you think it helped grow the brand?
Do you prefer to travel or be at the distillery?
Tell us about Kentucky Spirit and Rare Breed.
How often are you going through and sampling barrels?
Do you have a favorite warehouse?
Do you have a favorite floor?
Why do you only have 7 floors?
What innovations have you seen throughout your time in the bourbon industry?
Talk about your rye mashbill.
What do you think of non-distilling producers?
Tell us about the inception of Rare Breed.
Do you like the barrel char flavor?
What do you think of chill vs. non-chill filtered?
What kind of steak do you like?
How much time do you spend at the visitor's center?
What do you drive most of the time?
Are you excited to have Bruce at the distillery?
Did you ever want to own the distillery?
Why do whiskey consumers get enthralled with age statements?
Any life advice for younger generations?

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206 - What Impact Will Marijuana Have on the Bourbon Industry? With David Ozgo, Chief Economist at Distilled Spirits Council, and Clay Busch, Vice President of Heavy Grass Jun 20, 2019

You can't discount the impact marijuana is currently having on states that have legalized recreational use. There's now more research and funding looking at the impact of marijuana not only from a medicinal use, but also economic footprint that funds many city and state government initiatives. Of course, liquor industries are curious and want to make sure this doesn't hurt sales. Will it? I don't know, but today's guests do. David Ozgo, Chief Economist at Distilled Spirits Council and Clay Busch, Vice President of Heavy Grass join the show to talk from their respective sides. Those advocating widespread legalization helps everyone, and those taking precautions for its hurting sales of the spirits business.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Kentucky state pride.
What's your connection to bourbon?
Give us some background on your organizations.
Do you encourage smoking weed to harness creativity?
Is there a concern from the Distilled Spirits Council with the combination of marijuana and spirits?
Let's discuss consuming responsibly.
Should brands try to align themselves with marijuana?
Tell us about the research the government is doing on marijuana?
How would spirit companies use marijuana in their portfolio?
What is CBD compared to marijuana?
Do you think marijuana has an impact on the spirits industry?
Are people worried about marijuana impacting spirits?
How do national companies handle marijuana use with employees that live in legal states?
What do you think about experimentation of marijuana in spirits?
What is your goal in regards to marijuana?
What are your thoughts on hemp?
Are they worried about the spirit or their pocket books?
How can you pair marijuana with whiskey?

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205 - Facebook Rule Changes and What’s Next with Marianne Eaves on Bourbon Community Roundtable #33 Jun 13, 2019

A jam packed episode. The first half is focused on the the largest Facebook group known for buying, selling, and trading bourbon and it’s encounter with Facebook staff about rule changes. We cover the news and share the information as it’s presented. In the second half of the show, we are joined by Marianne Eaves as she discusses her departure from Castle & Key and what’s on the horizon for her next adventure. This episode has a little bit of everything. Oh yeah, and a teaser about marijuana with bourbon which you can look forward to hearing more next week.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Bottled-In-Bond and Bernie Lubbers.
The Next Phase of the Bourbon Secondary Market. Facebook is cracking down.
What will be the next iteration of the secondary market?
When did you get the news and how did you feel about it?
Will this start more segmented smaller groups?
Are there any other platforms where the secondary market could exist?
How does one have bourbon as a hobby and ensure that he or she is not becoming an alcoholic in the process?
Are Sober Bars going to become a thing?
What's new with Marianne Eaves?
What was the response from other companies to you leaving Castle and Key?
Are you interested in other spirits?
Have you been trained in other spirits?
What's your favorite style of gin?
What's next for you?
What do you all think about marijuana infused bourbon?

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204 - Fostering Diversity and Building Experiences with Peggy Noe Stevens, Master Taster and Experiential Expert Jun 06, 2019

Peggy Noe Stevens is an encyclopedia of great information about many bourbon brands. You may not know it, but she's one of the biggest influencers behind many of the great distillery experiences while on the bourbon trail and outside of the state too. Peggy is a pioneer in driving diversity with her leadership behind the Bourbon Women organization and involvement with women-led panels. Peggy is an incredibly talented person that has shaped the industry from being in front of people leading them at bourbon tastings and crafting one of kind experiences behind the scenes.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Wikipedia.
What is an experiential expert?
Who have you consulted for these experiences?
What value do you bring to these experiences?
What was it like working at Woodford Reserve?
How do you elevate the experience?
How do balance the history with modern day innovation?
Explain the difference between someone coming up the ranks in the bourbon industry vs. someone just taking it.
What was it like when you were named the first female master taster?
Do you feel like the media is better today that back then?
What about diversity in the whiskey industry?
Was Lincoln Henderson your Mr. Miyagi?
What are you doing today with this master taster role?
Let's discuss Bourbon Women.
What was your inspiration for Bourbon Women?
Tell us about the growth of Bourbon Women.
How do you market the organization?
What type of members do you have?
What are visitors looking for in a distillery experience?
How do you deal with a difficult person in the hospitality industry?
How did you help pioneer the Bourbon Trail?

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203 - Weather and Whiskey with Jim Cantore of The Weather Channel May 30, 2019

This guest gets more TV face time than The Bachelorette. He has built up a big fan base among weather geeks and now Jim Cantore of The Weather Channel joins Bourbon Pursuit to talk about his career, braving crazy storms, and how weather patterns and global warming are affecting today’s bourbon stocks. We also get to hear a funny story shared by Jim and Fred as they were drilling barrels of whiskey together at Jack Daniels. This episode gives you a look into Jim’s everyday life and how bourbon became a part of it.

Show Notes:

The Curation Desk https://www.youtube.com/watch?v=3fSTu8zbAwM
Chuck Cowdery’s Top Bourbon List https://chuckcowdery.blogspot.com/2019/05/the-best-bourbons-ever.html
Pursuit Series Episodes 010 and 011 https://pursuitspirits.com/
This week’s Above the Char with Fred Minnick talks about whiskey decanters.
How did you get involved in weather?
When did you start drinking whiskey?
After you first started drink bourbon, what were you seeking out in the store or bar?
What's the strangest thing anyone has said to you in public?
Do you get annoyed that people associate you with disasters?
Do you get a high being in bad weather?
Do you ever get panicked in certain weather situations?
When you celebrate a job well done, what do you drink?
Tell us about your interest in cars.
Was deflategate real?
Can your joints hurt from weather changes?
Does increased rain impact a microclimate? Waters are rising around distilleries. How will it impact the warehouses?
Will the rain affect the white oak trees?
Do you predict any climate shifts in the Kentucky area that could affect bourbon?
Tell us about the time you picked out a barrel with Fred.
How does humidity affect barrels?
Jim Cantore Website/Social https://jimcantore.tv/

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202 - What if there was a Legal Secondary Market? with Nate Shue May 23, 2019

What if there was a legalized secondary market? Some may argue there is with new vintage laws being introduced around the country, but then there is the massive flood of online marketplaces that don't have any regulation whatsoever. It's a touchy subject because anyone that is really into bourbon, has seemed to find their way into these corners of the web. And lets be honest, most of us have had to do some sort of buy, sell, or trade to get bottles that we desire. It's the nature of the game and this show looks at the premise of if you could build your own legal secondary market, what would it look like? We are joined by bourbon enthusiast Nate Shue, a Patreon supporter, on this topic.

Show Notes:

KDA and BIER report on the Kentucky Bourbon industry’s energy, water, and emissions data. - https://www.bieroundtable.com/news/formalizing-sustainability-kentucky-bourbon-industry-collaborates-with-bier/
Whiskey Stocks and the Bubble Burst - https://www.barrons.com/articles/u-s-whiskey-stocks-like-brown-forman-have-soared-beware-the-bourbon-bubble-51557514898
This week’s Above the Char with Fred Minnick talks about whiskey 'first' marketing.
When did you start getting into bourbon?
What do you think started the secondary market craze?
What are the issues with the secondary market?
Do you think referral secondary markets like Wine Searcher or Blur Book hurt or help?
How does the value get established?
What would happen if you removed the community aspect of the secondary market?
Do you think other states should have laws similar to Washington D.C.?
What about auction houses like Christie's?
If you were to have a legal secondary market, what would it look like?
Should distilleries price the bourbon so high that it basically eliminates the secondary market?
Do you think if they shut down the secondary market overnight, would it just come back?

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201 - Old Forester's State of the Union with Campbell Brown, President of Old Forester May 16, 2019

Campbell Brown, President and Managing Director of Old Forester is back on the show. If you've been a long time listener, you may have remembered him back on Episode 98. As the President of Old Forester, he oversees a lot of the brands momentum and strategy. We get his take on bourbon tariffs with international expansion along with his hope for future movie partnerships. Anyone interested in a business background, you're going to find this one entertaining.

Show Notes:

This week’s Above the Char with Fred Minnick talks about Marianne Eaves.
Talk about the Brown influence on our city because you've got the Brown Hotel, The Brown Theatre, the Hot Brown, etc.
Is there pressure to keep the Brown tradition going?
How did you work your way up at Brown-Forman?
What got you into the Old Forester category?
Talk about the building and distillery.
What about the fire in 2014?
What chapter are we in right now in Old Forester history?
Let’s talk about international markets and tariffs.
What was the international growth plans for Old Forester prior to all the tariffs? Did they change or are they staying the same?
Where do you see the Old Forester brand?
What are you doing to elevate the Old Forester brand into a premium category?
Talk about your team and what goes into the bottle.
Do you take a Bill Samuels approach about not interfering with what goes in the bottle?
Is there a brand rivalry in the company?
Do you have to fight Woodford for barrels?
Will you ever have 100% of production here?
What impact did the Kingsman movie have on Old Forester business?
Do you have a strategy to do more than Statemans?
If you could do a movie tie in, which movie past or present would you do?
How far down the gene pool are you to George Garvin Brown?

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200 - Juleps, MGP Chasers, and High Dollar NAS on Bourbon Community Roundtable #32 May 09, 2019

Are Mint Juleps the problem child of bourbon cocktails? We examine the Mint Julep and it’s impact on history and give our novice commentary on horse racing. We then look at the crazy hoarding of higher aged MGP stocks because there are now groups scouring the country to find distilleries with this coveted whiskey. Is there a scary future of higher priced bourbons (over $100) that don’t carry an age statement? Lastly, we give our initial thoughts on the new Wild Turkey “Cornerstone” release.

Show Notes:

Oldest Whiskey: http://www.lawhiskeysociety.com/pages/Worlds-Oldest-Whiskey
Yelp Recommendations: https://www.yelp.com/collection/Si779eiZUmjGomZP2pZLTg
This week’s Above the Char with Fred Minnick talks about the word smooth.
200th Episode of Bourbon Pursuit
Kentucky Derby Post Mortem. Thoughts on the race?
Bourbon was out in full force with Brown Forman having a spotlight. Are mint juleps a timeless classic or is it ruining good bourbon?
How many brands can you name that have a horse on the label?
MGP prices sky rocketing. When did this phenomenon begin?
KY Owl Confiscated. Thoughts on the future with high price no age statement bourbon?
Wild Turkey "Cornerstone" releasing their limited edition rye. http://whiskyadvocate.com/wild-turkey-masters-keep-cornerstone-rye-last-drop-glenrothes-whisky-whiskey/

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199 - The Future Faces of Wild Turkey with Bruce Russell and JoAnn Street May 02, 2019

Bruce Russell and JoAnn Street both know their Wild Turkey distillation and family history like the back of their hand. Both have been brand ambassadors but are now transitioning to new roles. While JoAnn is developing the hospitality side, Bruce is learning the ins and outs of the distillery. This show dives into the personalities of these two as we discuss the effect of bringing fresh faces to the distillery and how they plan on keeping traditions alive.

Show Notes:

Episode 186 we feature Pam Heilman of Michter’s Distillery
150 bottles remaining from 4 barrels of Pursuit Series
This week’s Above the Char with Fred Minnick talks about fake whiskey.
JoAnn, do you want to get into working in the distillery?
Bruce, are they going to make you join the union?
How are you related to Jimmy?
How did you decide to get into the family business?
Talk about being a female in whiskey.
What does it mean to be new blood in the company?
Tell us about your background and how it will help with working in the distillery.
Did they have a daycare for you at the distillery when you were young?
What is your favorite Wild Turkey product?
Do you see yourself living in Lawrenceburg?
Give us your typical brand ambassador spiel for 80 proof and 101.
Tell us about Rare Breed and Kentucky Spirit.
Why is 101 Rye important?

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198 - The Stave is the Rave with Peggy Noe Stevens Apr 25, 2019

We all know wood influences bourbon, but to what degree? This episode explores both natural and human impact to understand the chemical breakdown of what happens in the barrel. Peggy rounds this out by pairing it with food so you know how to train your palate. Peggy Noe Stevens is renowned for her ability to combine all of your senses into a memorable experience when you are drinking any bourbon. This session took place at the 2018 Kentucky Bourbon Affair and you can buy tickets to remaining 2019 events at kybourbonaffair.com.

Show Notes:

Behind the Scenes of Four Roses Small Batch Select - https://www.youtube.com/watch?v=my9YR-fr95s
Kenny’s Big Batch Mint Julep Recipe - https://www.patreon.com/posts/26331151
This week’s Above the Char with Fred Minnick talks about who you would like to go out drinking with.
All the magic of bourbon happens in the barrel.
Overview of barrel making and charring barrels.
Innovation with barrels.
As much as we try to control barrels and warehouses, mother nature still controls a lot of variables.
Barrels provide 6 basic food flavors: sweet, spice, wood, smoke, fruit, and floral.
Understanding aroma and flavors.
Tricks to neutralize your olfactory sense.
What decisions affect the flavor of bourbon?
What flavor does toasting a barrel provide?
What flavor does charring a barrel provide?
The chemistry behind bourbon.
Importance of oxygen and water.
Exploring the texture of bourbon.
Where do the barrel notes hit the tongue?
When is it over oaked?
The Chew Down: bourbon and food pairing.

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197 - Bourbon Society Showdown Apr 18, 2019

How should a successful bourbon club function? Are there annual dues that go towards hosted events or is it completely unstructured where all business takes place online? We invited the leaders of Louisville, Lexington, Dallas, and Houston bourbon societies to come on the show and talk about how they manage growth and keep participation levels high amongst their members.

Show Notes:

James “Buddy” Thompson - https://www.legacy.com/obituaries/louisville/obituary.aspx?n=james-thompson-buddy&pid=192232789&fhid=4753
2019 Eagle Rare Life Award - https://www.youtube.com/watch?v=ICAjPavE4hs
This week’s Above the Char with Fred Minnick talks about flasks.
Joining us this week: Kristopher Hart (Houston Bourbon Society), Peter Schmidt (Dallas Bourbon Club), David Bock (The Louisville Bourbon Society), and Matt Preston (Lexington Bourbon Society)
Tell us about the purpose of your Bourbon Society. (Events, philanthropy, bottle swapping, barrel picks, etc.)
What are the differences between a traditional and non-traditional bourbon society format?
What do your events look like? Who are you inviting?
Are events completely bourbon focused? Or do you cross over with food, cigars, music, etc.?
Is Texas half whiskey/half bourbon or all bourbon?
What are the benefits when you pay to be part of a club?
Do you feel like your club is more intimate than an online group?
Walk us through one of your meetings.
What do members get in return for their dues?
How do you charge for events?
Do your events have consistent participation or are there constantly new people?
What challenges do you experience when hosting events?
Is it redundant to have multiple local bourbon groups?

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196 - Kickstarter, Flavor Packets, and Retail Single Barrels on Bourbon Community Roundtable #31 Apr 11, 2019

The roundtable is back at it again, but this time we are joined by David Jennings of RareBird101 and Wade Woodard of tater-talk to discuss some topics. Learn how you can be a part of Wild Turkey history by supporting RareBird101 on Kickstarter and if you agree or disagree with Wade on barrel finished bourbon classifications. We wrap up talking about limited editions and store picks because that's always a hot button for all.

Show Notes:

The week’s Above the Char with Fred Minnick talks about Joy Perrine, the first female bartender to be inducted into the Kentucky Bourbon Hall of Fame.
Wild Turkey Kickstarter with David Jennings of RareBird101 - https://www.kickstarter.com/projects/rarebird101/wild-turkey-american-spirit
News came out this week that the TTB is allowing "specialty whiskey" classifications to adorn the name bourbon on the label. Is this the demise of the bourbon law?
Maker’s Mark released another limited edition. From a retail standpoint, isn’t this the easiest money that’s ever been made?
When it comes to store picks should retailers care about what’s in the bottle? Taste vs Age, who wins? Will it sell no matter what?
Thank you to Blake of bourbonr.com, Brian of sippncorn.com, and Jordan of breakingbourbon.com for joining as usual.

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195 - Theirs vs Ours, Comparing Private Barrel Selections Against Standard Offerings with Chris Zaborowski at the Kentucky Bourbon Affair Apr 04, 2019

Chris Zaborowski put Westport Whiskey & Wine on the map with their very large tasting bar and plenty of private picks. This session was recorded at the Higher Proof Expo during the 2018 Kentucky Bourbon Affair. The 2019 Kentucky Bourbon Affair will take place June 4-8. It’s 5 Days. 19 Distilleries. 45 Events. Tickets for the 2019 Bourbon Affair are currently on sale and you can find our more information at KYBourbonAffair.com.

Show Notes:

Pursuit Series Episodes 006 through 009 on sale now, visit PursuitSpirits.com.
The week’s Above the Char with Fred Minnick talks about the Kentucky Derby.
Chris Zaborowski helped shape the Stave & Thief Society curriculum.
What's all the fuss about bourbon?
What do you need to know about buying a single barrel?
You have to have a retail partner.
All brands are allocated.
Do you choose to go to a distillery or get samples sent to you?
What's your delivery lead time?
What brands are available for barrel selections? Large vs mid-size distilleries.
What questions do you ask when you go on a barrel selection?
What is the estimated cost?
What is the expected bottle yield?
What's the final bottling proof?
Can you get it Non-Chill Filtered?
Let's taste ours vs theirs.

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194 - Going Down the Rabbit Hole with Kaveh Zamanian, Founder of Rabbit Hole Distillery Mar 28, 2019

Starting a new bourbon brand is tough, especially when you are in the backyard of the biggest dogs in the industry. However, Kaveh Zamanian saw a hole in the market where he could bring new mash bills and new experiences to bourbon drinkers. As the founder of Rabbit Hole Distillery, he has faced some criticism but is taking it head on in this episode. We talk about the startup hustle, contract distilling, pricing strategies, their 5 year roadmap and more.

Show Notes:

San Francisco World Spirits Competition - https://bourbonpursuit.com/2018/04/12/144-judging-san-francisco-world-spirits-competition-anthony-dias-blue/
“Bourbon & Thoroughbred Infused” Lean Management Training Certification Course from April 22-23, 2019. http://solarity.com/lean
Pursuit Spirits on ModernThirst.com. https://modernthirst.com/2019/03/22/pursuit-spirits-video-tasting-with-kenny-of-bourbon-pursuit/
The week’s Above the Char with Fred Minnick talks about Bourbon BBQ potato chips.
Let’s start from the beginning. Talk about your introduction to bourbon.
When you first met your wife, were you intimidated?
What made you want to go down the path of opening a distillery?
What did you want to change when you got in the bourbon industry?
How did you get the ball rolling?
Did everyone think you were crazy?
How do you outline expectations to investors?
Do you think it is challenging for someone from outside of Kentucky to build a distillery in Kentucky?
What was your motivation for building the distillery vs. sourcing?
Can you disclose who was contract distilling for you?
How did you come up with your recipe?
Can you explain the difference between malted grain and a regular grain source?
How do you know your mash bill will be good years down the road?
Talk about being added to the official Kentucky Bourbon Trail.
Do you think you are beyond being a craft distiller now?
Do you want to see TTB define the term small batch?
What are you all doing differently that would entice visitors to come check our Rabbit Hole?
When people see the name Kaveh Zamanian, do you think the general public has an unfair bias?
How hard is it to build a brand or story when you had no connection to the industry until recently?
Since you have a psychology background, can you give us a breakdown of the bourbon consumer?
Who are your early adopters?
How do you deal with negative feedback?
Talk about your pricing strategy?
How old is most of your whiskey?
What keeps you from putting the age statement on the bottle?
How do your products stand out in a crowded market?
Talk about your relationship with Death & Co.
Do you think there is any confusion among whiskey geeks about your product being for cocktails vs. sipping neat?
What story do you want consumer to know when they see your product?
What are your long term goals for the brand? Any intentions of selling it off?
Tell us about your roadmap. What is going to be happening with the brand in 5 years?
What can visitors expect when they visit Rabbit Hole?
What is your connection with cigars?
How did you come up with the name Rabbit Hole?

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193 - Distilling Whiskey with Hops, Marko Karakasevic of Charbay Mar 21, 2019

Charbay is changing things up. To be a Master Distiller in the Karakasevic family, you must meet or exceed your predecessors ability. Marko decided to try to make whiskey with a brewer’s key ingredient, hops! However, some folks in the whiskey world don’t think it should classify as one. This podcast digs into his history and what types of beer styles can turn into delicious whiskey.

Show Notes:

The week’s Above the Char with Fred Minnick talks about the San Francisco World Spirits Competition.
How did your family get started in this business?
Did you have a choice to not be a distiller?
What's an eau de vie?
Do you clog the still up with hops?
Is there a breakdown of grains you use in your beer?
Have you done any experiments with other beers?
Why do you age in stainless?
What is the formula approval process like with TTB?
How many styles are you going to do?
What is your go to beer style?
What is your response to people who say Charbay isn't a true whiskey?
What do you have aging now?
What justifies the high price point for you releases?
Any business growth plans?
Where does the name Charbay come from?
Where are you distributed?

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192 - Moonshiners, Jim Beam Legent, and Weller Full Proof on Bourbon Community Roundtable #30 Mar 14, 2019

The roundtable welcomes Jackie James, of @JackieJames on IG and Creator of HerWhiskey.com, as a panelist this week. We talk with Tim Jones about his new show on the Discovery Channel, Moonshiners: Whiskey Business. We also discuss the new Jim Beam Legent and Weller Full Proof because who doesn't love a little bit of controversy?

Show Notes:

The week’s Above the Char with Fred Minnick talks about Captain Kirk.
Join Kenny and Ryan at The Louisville Bourbon Society meeting on 3/18. https://admin.associationsonline.com/secure/events_register.cfm
What bottle got you into whiskey, Jackie?
Tim Jones tells us about Discovery Channel's new show, Moonshiners: Whiskey Business.
Does the show follow a formula?
What is your primary role on the show?
How do you help with marketing?
What is important to getting the customer to pick up that first bottle?
How can brands stand out on the shelf?
Take us through the distiller selection process.
Is the whiskey ready from these distilleries? Has it been aged long enough?
Do you think Virginia will ever be able to compete with Kentucky?
Did you have any input on pricing on the show?
Jim Beam is releasing Legent, a collaboration between Fred Noe and Shinji Fukuyo.
Does this new release excite you?
What do you think of the price point?
Do you look at this product as a marketing opportunity?
What is your stance on blending?
Do you think the Weller Full Proof line extension is going to be a good thing?
Do you think Weller is listening to their fans by creating a full proof version?
Let's talk about the EH Taylor Amaranth.
Thanks to Bourbonr.com, BreakingBourbon.com, HerWhsikey.com, and TimJonesCreative.com for joining the roundtable.

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191 - Blending Your Way to a Brand with Trey and Chet Zoeller of Jefferson's Bourbon Mar 07, 2019

Trey Zoeller makes his return and we are also joined by his father, Chet Zoeller. We go back in time, before Jefferson's Bourbon was established, to see how the Co-Founders sourced whiskey. We look at the current landscape to see if they feel pressure as sourcing becomes much harder when distilleries want to hang on to current stocks and people with deeper pockets enter the industry. We delve into Chet's past by talking about prohibition era whiskey and ask if he thinks Jefferson's Ocean is a gimmick. Trey and Chet provide knowledge behind growing a business and making pivots to find new opportunities.

Show Notes:

Join Bourbon Pursuit on March 16th at The Louisville Bourbon Society meeting - http://www.thebourbonsociety.org/
The week’s Above the Char with Fred Minnick talks about getting caught up in the moment.
Talk about growing up around bourbon.
What made you think getting into bourbon was going to work?
Does 25 year old Irish Whiskey take on as much oak as bourbon in the US?
How did you go about sourcing barrels?
Chet, talk about your books and how you are a historian.
Did you think Jefferson's would be as successful as it is today?
What roadblocks did you hit?
Did you feel like you were pricing it too high at first?
What’s the next big hurdle for bourbon to take over scotch?
Are many brands underselling themselves today?
What flavor profile were you aiming for when you started Jefferson's?
Did you start off selling in Kentucky only?
Talk about the first blending experience.
How did you name Old Iron Skillet?
Do you have any tips on blending?
If you tap into a barrel that isn't good, how can you know it will be better in a few years?
Tell us about all the moving parts of sourcing whiskey.
Do you have a turf war problem when sourcing?
What did you think of Trey’s Ocean experiment. Was it a gimmick?
Tell us about the double barrel and twin oak.
Do you think there is an opportunity for line extensions?
How did the New Orleans experiment turn out?
Talk about your pet sharks.

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190 - The Store Pick King with Jamie Farris of Lincoln Road Feb 28, 2019

Jamie Farris might be known as The Store Pick King. Lincoln Road out of Hattiesburg, MS is a hidden gem for those in the know. Depending on the day, Jamie might have 70 or more available store picks at one time. This episode digs into his barrel pick strategies, how distilleries have changed in treating their single barrel customers, and how he handles the “aficionados” that visit his store and leave with nothing.

Show Notes:

The week’s Above the Char with Fred Minnick talks about influencers.
Tell us how you got into bourbon and owning a liquor store.
Talk about dry county Mississippi. Were you trying to get moonshine?
How many store picks do you have available?
How do you get so many private barrels?
Who's cut you back on getting some barrels?
Does that upset you a little bit since you sort of started this craze?
Has the Mississippi allocation decreased or do you have to share the pie with more people?
What year did you get in the private barrel game?
What single barrel program does the best job?
Do you approach this the same as you did 5 years ago when you could reject barrels?
How often are you rejecting barrel samples?
Are you blending because single barrels are getting boring?
The next step is creating your own label, are looking into creating one?
Do you think you put Hattiesburg on the map?
Some of the Lincoln Road picks are credited to Misty. Explain who Misty is.
Do you think there is a market for collaboration picks?
Is there another category that's growing with a fan base like bourbon?
How do you explain the Maker's Mark 46 barrel program to someone who isn't a bourbon geek?
What are most whiskey/bourbon shoppers looking for? The average shopper vs the “bourbon/whiskey aficionado”.
Why do Mississippi legislatures think tastings once a quarter is a good idea?
How annoying does it get to have these "aficionados" come in and leave with nothing?
Do you foresee an end to the craziness?
What are some current or emerging trends in whiskey/bourbon?
Do think it will be a problem in the future when these places run out of MGP?
Do you feel it's not your obligation to push craft whiskey?
Do you think stores should price at secondary?

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189 - Turkey Tell All with Master Distiller Eddie Russell of Wild Turkey Feb 21, 2019

Eddie Russell from Wild Turkey needs no introduction. He’s one of the most honest Master Distillers in the industry and tells it like it is. This episode digs into the nuances of the Wild Turkey line up to see if we can figure out what could change. The biggest answer we all want to know is when will there be a barrel proof Russell’s Reserve? Tune in to find out.

Show Notes:

The week’s Above the Char with Fred Minnick talks about value whiskey.
How often are you going to Jimmy with questions?
Do you feel like you have the job down?
When you retire do you think you will hang around the distillery like Jimmy?
Do you feel like you have to work at the distillery?
Since you travel so much, what airline are you loyal to?
When you travel, do you wear Wild Turkey gear?
Are there any travel destinations that have stood out to you?
Do you get to have any fun when you travel?
Are there any plans for changing barrel proof entry?
How can you not get 101 proof out of bourbon that goes in a 110?
What is the thought process behind where in the rickhouse you place the barrels to age?
Is 108 your target for Rare Breed?
How many barrels are being dumped into Rare Breed?
Talk about the warehouses. Do you see a difference in the whiskey coming out of the brick warehouses?
How often do you get the chance to take a gamble?
Do you see 81 still being prevalent in the market place?
How many more derivatives do you think you can do?
Are you wanting to bring in another recipe?
Will we ever see a barrel strength Russell's Reserve?
Do you enjoy picking barrels with consumers?
Talk about the proof difference between Wild Turkey Kentucky Spirit and Russell's Reserve.
Tell us about the partnership with Matthew McConaughey.
Is it a goal to bring back the 8-year-old age statement?

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188 - Supreme Court Fueling the Bourbon Boom on Bourbon Community Roundtable #29 Feb 14, 2019

Will the U.S Supreme Court completely change alcohol sales across the country? The case of The Ketchum Family and Total Wine vs the State of Tennessee could bring interstate commerce parity and break down all the shipping law restrictions. The Roundtable’s legal counsel of Sipp’n Corn explains it in laymen terms while we discuss the opportunity this could present to retailers like Amazon. We keep the legal discussion going with KY House Bill 200 that would allow distilleries to have releases that don’t go to retail stores. Then we wrap it up with a hypothetical question of what would you do if you are creating your own whiskey label?

Show Notes:

The week’s Above the Char with Fred Minnick talks about new bourbon drinkers.
Total Wine vs State of TN in the Supreme Court and what that means for nationwide shipping.
House Bill 200 in KY is pushing for distilleries to have something unique that doesn't make its way to distribution. Does it actually compete with liquor stores?
Say you are creating your own whiskey label. Do you create something new or do you try to revive an old defunct brand?
Thanks to Bourbonr.com, BreakingBourbon.com, Sippncorn.com, and TheBourbonBabe.com for joining the roundtable.

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187 - Whiskey Smackdown with WWE Superstar Aiden English Feb 07, 2019

Matt Rehwoldt, or better known as WWE Superstar Aiden English, is finding a passion in bourbon with WrestlingWithWhiskey Instagram and YouTube series. Matt was in town for a live event so we took the opportunity to invite him over to talk about wrestling and whiskey. We discuss a his career, personal life, and of course, when bourbon became an obsession. His traveling schedule has turned him into a national bourbon hunter and he's got some stories to tell.

Show Notes:

Find Bourbon Pursuit on Pandora
Learn more about Pursuit Series
Derby Museum Legends Series
Bourbon Pursuit presenting at The Louisville Bourbon Society on 3/18
The week’s Above the Char with Fred Minnick talks about limited edition whiskey advertising.
How did you get into whiskey?
Is Wrestling with Whiskey the real you?
Have your trips turned into adventures with side stops for Bourbon hunting?
Have you connected with a store yet and built those relationships?
Talk about how you got into wrestling.
What demographic is the WWE fan base?
South Park did a spoof of wrestling. Talk about the state of wrestling and how it’s perceived as choreography.
Tell us about your wife.
Were you nervous when you married into the top wrestling tree?
What’s your persona in the ring?
Have you ever thought about changing your persona?
Is WWE against alcohol being portrayed?
How have you been received on social media when sharing posts about wrestling and bourbon?
Have you ever been stalked?
Are you using Instagram to connect with fans and let them see the real you behind the scenes?

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186 - Michter's Masters with Pam Heilmann and Andrea Wilson Jan 31, 2019

We have both Masters from Michter's today. Andrea Wilson was a guest back on Episode 47, and she makes her return with a new role as Master of Maturation. We dig into chemical compounds and wood effects on their bourbon. In addition, we have Pam Heilmann, the current Master Distiller, and we talk about her past at the Booker Noe plant and what they are doing at Michter's. We touch on the new Fort Nelson Distillery and dive into the topics the whiskey geeks care about like limited high age expressions, barrel proof releases, and if could we ever expect to see a single barrel program? Listen to all of our Michter's podcasts at https://bourbonpursuit.com/michters-podcasts/

Show Notes:

Buffalo Trace's Virtual Reality Tour
Conor O’Driscoll Joins Heaven Hill Distillery as Fifth Master Distiller
Pursuit Series Episodes 3 through 7 are available for purchase. Visit https://pursuitspirits.com/episodes/
The week’s Above the Char with Fred Minnick talks about Bourbon and teething.
What does Master of Maturation mean?
How did you get into whiskey?
What’s a relief supervisor?
Can you train your palate or is it a natural ability?
Is the tasting panel the best job?
What are the engineers bringing to the table?
How much still time do you have?
Is Willie Pratt still in the picture?
What does toasted mean?
Why don't you make barrel strength bourbon all the time?
Why hasn't Michter's started a single barrel program?
How long have you been distilling here?
What is your plan for your distillate?
Was there some fine tuning performed on the still?
Are you just making Bourbon? Or are you making Rye, Malt, anything else?
Tell us about the Shenk's and Bomberger's lines.
Are you all looking forward to the new visitor experience?

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185 - Famous Staves with Brad Boswell, CEO of Independent Stave Company Jan 24, 2019

A Bourbon Pursuit exclusive! Brad Boswell, CEO and 4th Generation Cooper at Independent Stave Company, rarely does any media coverage so we are ecstatic to not only capture his family story, but how they take customer service to the extreme and continue to invest in research and development to push the bounds of today’s bourbon. If you've ever wanted to know the extent of oak influence on whiskey, this one touches every aspect from types of wood, the building process, charring, and finishing.

Show Notes:

Learn more about Pursuit Series
The week’s Above the Char with Fred Minnick talks about Bourbon at Great Wolf Lodge
How did you grow into this business?
When you were young did you have a feeling of your family's legacy in the cooperage industry?
Did you family ever lobby to have the law put in place for new charred oak barrels?
How has your family been able to maintain business all these years?
What other side business have you had in the past?
Have whiskey barrels always been the hallmark for your company?
Talk about the size of your operation.
Has the waiting list died down a little bit? Any issues meeting demand?
What’s the process look like for bringing on a new client?
Tell us the story of Maker's 46 from your perspective.
Talk about the process of making a barrel.
What are the differences between various oaks, French vs. American vs. Japanese?
Do you have customers that prefer KY barrels vs MO?
Why do you keep innovating?
Are there any other core states you are harvesting oak from right now?
Tell us about Oregon oak.
What’s the wackiest spot you've gotten an oak tree from?
Tourism has changed over the years, what has that been like for ISC and what is the future?
What experiments are you doing with the barrels?
Do customers ever get upset about other companies copying their barrel finishes?
What's a barrel experiment that ended with a bad result?
How can you control the variables?
How long can you char a barrel?
How many times can you reuse a barrel?
Where are we in the growth of American Whiskey?

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184 - Fake Pappy, Fraud Sommeliers, and Bunker Clutter on Bourbon Community Roundtable #28 Jan 17, 2019

There's yet another FAKE PAPPY ALERT! Yes, it's true and it's not going to be the last time either. Fakers are getting better and we talk about the most recent scandal with an employee of Buffalo Trace who has allegedly been selling counterfeit Pappy on the secondary market. And if you've been buying too much, maybe you should be watching Tidying Up on Netflix. Then we dig into the certification game that's happening. Is there really such a thing as a Whiskey Sommelier or is it just a hoax for your money and some large medallion? We finish off the conversation saying goodbye to Kerry and wish him well.

Show Notes:

The week’s Above the Char with Fred Minnick talks about whiskey marketing
Fake Pappy and the secondary market
Netflix's Tidying Up and how it relates to bourbon bunkers
What is the definition of a Whiskey Sommelier?
Whiskey Jug Article: http://thewhiskeyjug.com/whiskey/what-is-a-whiskey-sommelier/
Whiskey samples and reviews
Goodbye to Kerry

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183 - Big Money and Bourbon with Chuck Morton, Bourbon Venture Capitalist Jan 10, 2019

Chuck Morton is a Bourbon Venture Capitalist with the Bourbon Bank Fund backed by Venture First. This episode compliments barrel sourcing from episode 182 on building a brand. But where do you get the funds? Is a traditional bank the way to go? Or with someone like our guest who knows how to put collateral on barrels of whiskey in return for dollars? Learn how to become a start up in the bourbon world and the common mistakes seen when looking for investors.

Show Notes:

The week's Above the Char with Fred Minnick talks about the need to drink responsibly
What is Venture First? What is the Bourbon Bank Fund?
So you're not in this to lose money?
What does SPV mean?
What is your ideal customer?
Why come to you instead of a bank?
What did people do before when they were interested in expanding?
How are customers responding?
Are you lending to companies with no juice that just want to create a startup?
How do you approach a startup that doesn't have a proven product?
What are some common mistakes that you notice when distilleries are getting started or jumping from one level to the next?
Do you feel the market might be saturated or is the there room for growth in bourbon?
What data are your analysts using to determine trends?
How did the idea come about?
Do you see a bunch of defaults on the horizon?
Are you allowed to work with people outside of Kentucky?
How much does the name Kentucky come into an evaluation?
Do you have a bullshit meter when people come to you with a proposal?
What’s the worst pitch you've heard?
If someone like Dave Pickerell came in, would it be a turn on or turn off?
Are you looking for people that value the whiskey over the experience?
Tell us about your investments in cooperages and rickhouses.
How can you compete against Buzick for rickhouse building?
What kind of return is coming to the owner on an investment?
Are there signs that a distillery is about to sell?
Are you receiving dividends?
Would you prefer a distillery that is turning a good profit or one that intends on being acquired?
How much do you need to start a distillery?

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182 - Exposing the Secrets of Bourbon Sourcing with Jeff Hopmayer, of Brindiamo Group Jan 03, 2019

An insider exclusive where you get to see what happens behind the scenes of the bourbon business. Bourbon sourcing isn't a new concept but it's a hidden fortress of the industry the average consumer has no clue about. Jeff Hopmayer of Brindiamo Group tells us some of the tricks of the trade in the barrel sourcing world, how he has created a connected web across the world to get people access to any spirit, and how he has seen fake bourbon come from tankers that would fool even the best master distillers. He has helped brands like Kentucky Owl, Bardstown Bourbon Company, Barrell Bourbon and many more. This episode is one you can't miss.

Show Notes:

How did you cut your teeth in the industry?
Talk about BRINDIAMO GROUP and some of the services you offer to the spirits industry?
Can you talk about the evolution of sourcing?
How hard is it to come by barrels now?
How are you getting your hands on 12-14 year old bourbon when the demand couldn't be higher?
So you can do transaction tomorrow for $15million?
Are you looking to create blends or brands with an intent of selling?
Say we want to create a brand called Old Ascot. Where do we start?
How do you gauge if a barrel is worth the investment?
Brass tacks, what's a barrel cost?
When you get a barrel and it's big cost. Do you ever get a leaky or an empty barrel?
How many brands are you supplying that are non-distilling producers?
What's the typical acquisition of barrel amounts?
How many barrels do you have in inventory?
Are you buying a lot of younger barrels and waiting and aging?
What's the level of risk introduced from buying barrels with younger distilleries that don't have a proven track record?
Do you think there are NDPs that may not actually have bourbon in their bottles?
Can you give us a percentage of what you think that's out there is fake bourbon?
How much is stuff being reclaimed from overseas?
Do you think should consumers should know if it was reclaimed?
You've got very successful brands like Kentucky Owl, Barrell Bourbon, and Bardstown Bourbon Company as lighthouse customers that our listeners are familiar with. At what stage were you helping these brands out?
What contributes to not being successful?
What's your long term view on where this market is going?
You seem to think $50+ is the successful strategy for pricing products. That seems steep to us.
Are you concerned this may price out those true bourbon consumers?
Are manufacturing costs and trading hands contribute to a higher cost?
How do you buy barrels on the open market? Is there a dashboard of what's available like the stock market online or is it an old boys club?
Talk about the 1792 Barton Warehouse collapse. Were those barrels owned by you or the distiller and what happens in that scenario?
Is there a distillery NOT selling their whiskey on the open market?
Any other states besides KY, IN, and TN that has a lot of whiskey on open market?

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181 - Brand Management and Market Data with Larry Kass of Heaven Hill Dec 27, 2018

Larry Kass has done it all at Heaven Hill. Public relations, brand management, legal, and even more behind the scenes rolls over his 20 year career. Larry first made an appearance on the podcast back on episode 167. You're going to hear about growing some small family run operation managing a few brands turned into hundreds, how the infamous Rittenhouse Rye 21, 23, and 25 year bottling came into existence, the disappearance of Heaven Hill 6yr BIB, and the original partnership with the Kentucky Distillers Association before it was a real thing. This is a real piece of history and we wish Larry years of relaxation in his retirement. Show Notes:

This week's Above the Char with Fred Minnick talks about Bourbon Geek Pricing
Fred, tell us a little about Larry
Let’s start at the beginning. Before coming into Heaven Hill did you have a fascination of spirits?
We’re you doing the job of 45 people back then?
Did you ever find a knack for brown and aged goods?
Who really stood out for you?
What was marketing like for whiskey back in 1998?
Talk about the Rittenhouse Rye 21, 23, and 25 years
What do you think of the secondary market?
Do you all use it as market data?
Is that why we saw the end to Heaven Hill 6yr Bottled In Bond?
Give us a story about a writer that pissed you off over the years
Do you think Heaven Hill has done a poor job at PR over the past few years to whiskey geeks?
Who are the leakers?
Fred has feelings of remorse about Elijah Craig 12
Take us through the days of high aged stuff like Martin Mills 24 year that were part of the export market.
As a brand manager, how much influence do you have into the final product?
You’re part of the original KDA partnership
Can you leave bourbon? What’s the retirement plan?
What's the proudest thing you accomplished in your career?

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180 - 2018 Whiskey of the Year and 2019 Predictions on Bourbon Community Roundtable #27 Dec 20, 2018

It's one of our favorite episodes of the year. The Roundtable takes a look back at Bourbon in 2018 and our picks for Whiskey of the Year. We then kick off the second half of the show with our predictions for 2019 about expansions, acquisitions, price increases, and lots more...including our favorite 90s and 2000s rap artists. Show Notes:

This weeks Above the Char with Fred Minnick has him answering random questions off twitter.
2018 Year in Review
What was your whiskey of the year
What is your greatest accomplishment of 2018?
Vintage Spirits Law came into effect in KY
We picked our first barrel together
Longbranch made it's Wild Turkey debut
Brian won a case with Castle & Key against Sazerac over the Old Taylor distillery name
2019 Predictions
Banned Crotchshots in Bourbonr and now he's looking for the next great suggestion to improve the group for 2019
Lots of year end expansions being announced in 2018. Do we expect more in 2019?
Will prices continue to grow? Four Roses Private Barrel program increase starts Jan 1.
Henry McKenna won SF Spirits comp in 2018. Will the Henry McKenna fad pass in 2019?
Denny Potter left Heaven Hill for Maker's Mark in 2018. Will Heaven Hill find a new Master Distiller? Is there an issue if they don't find one in a timely fashion?
Then we finish talking about 90s and 2000s rap icons

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179 - Bears, Blackhawks, Cubs, Sox, and Bourbon with ESPN Chicago Radio Host Carmen DeFalco Dec 13, 2018

What do the Bears, Blackhawks, Cubs, Sox, and Bourbon have in common? That's life for Carmen DeFalco, ESPN Chicago Radio host of Carmen and Jurko. Carmen and Kenny were introduced over twitter and through Carmen's tweet storm of local sports, he has a following of people that want to know more about bourbon. Carmen joins the show to talk about his Chicago hunting tales and when he breaks open big bottles for Stanley Cup victories.

Show Notes:

We had some trouble getting started and we now see our kids can navigate technology better
Talk about your radio show, Carmen and Jurko on ESPN Radio Chicago. http://www.espn.com/espnradio/podcast/archive/_/id/3095452
What's your bourbon story?
Your Dad was in the wholesale business. Did that have a big influence?
Were your friends at 21 making fun of you for being a whiskey drinker?
Has it flipped where people now go to your house and rummage through your whiskey collection?
Are you more of a Binny's person or do you have your hole in the walls?
How long have you been going through the cycle of traveling and hunting?
Maker's Mark is like a gateway into this world. What was next for you?
Can you remember any of those resources you used when you started learning more about bourbon?
How much do you talk about bourbon on the air?
What's really becoming more hard to find?
Do you ever drink on air?
Do you have a particular whiskey to align with what sport your watching?
Now that you have had some older vintages you could use those as trading for better values
Do you get chastised for not being a cubs fan?
Bourbon and Bacon Fundraiser Event - https://chicagobourbonandbacon.eventscff.org/
Follow Carmen on Twitter - https://twitter.com/carmendefalco

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178 - Remembering Four Roses and The Rebirth of Cream of Kentucky with Jim Rutledge Dec 06, 2018

Jim Rutledge is a household name in bourbon because his wealth of knowledge is unsurpassed and famed history of reviving Four Roses. We talk about those days and ask him why he really left something so great. But, there's a new chapter to write! This week his TTB label for a revival of an old brand, Cream of Kentucky, was approved. We talk about this bourbon, where it's headed, as well as the entire industry on this new exclusive episode.

Show Notes:

This weeks Above the Char with Fred Minnick talks about the importance of social media and online forums by whiskey geeks.
New TTB Laws wrap-up by Sku on K&L wines blog. https://spiritsjournal.klwines.com/klwinescom-spirits-blog/2018/12/3/ttb-proposes-new-regulations-modernizing-alcohol-labeling
Episode 011 and 012 with Jim Rutledge
Rewind us back to your retirement because it seemed like you didn't want to stay retired for long
What's your involvement at Castle and key?
Whatever happened to that rye?
Did you see a different passion at Castle & Key while it was building vs Four Roses that was a well-oiled engine?
What sort of corners were being cut at Seagrams at the time when you were trying to turn it around?
Talk about rebuilding the brand of Four Roses through acquisition, fighting, and more.
Be straight. Why did you leave Four Roses?
Did you stand up a lot to upper management?
It sounded like Four Roses was family. So why leave?
Is it hard to work at a distillery where you're only filling 3 barrels a day?
Did you hire Brent Elliott?
What was your relationship with Brent while at Four Roses?
How does one go about becoming your #2?
Talk about funding and how to raise money to build a distillery?
Talk about Cream of Kentucky and the history of the label
Cream of Kentucky TTB filing - https://www.ttbonline.gov/colasonline/viewColaDetails.do?action=publicFormDisplay&ttbid=18325001000092
Where is the growth going to be for this particular label?
Where do you see the American whiskey category trending over the next 5 years?

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177 - Palate Training and Whiskey Row History with Jackie Zykan, Master Taster at Old Forester Nov 29, 2018

The Whiskey Row series of Old Forester represent pivotal dates in history for the brand. Deciding how to make them coincide with flavor profiles takes a Master Taster. Jackie Zykan returns to the show as we discuss sensory training and how to sniff out binders at our local stores before diving into the Whiskey Row series and trying 1910 Old Fine Whiskey. We wrap up the show talking about President's Choice and if dusties inspire or not.

Show Notes:

Do you have a new title now?
Talk about the sensory training
What’s different about going through this process versus just drinking bourbon everyday?
What tips can you give to someone about learning to nose?
How do you know when a barrel ready to be pulled?
How much time are you spending at the distillery vs bottling vs anywhere else for tasting?
Talk about why you dilute so low for tasting?
So you have this really cool story about Old Forester 86 and 100 history
Talk about the Whiskey Row series
The dates all mean something
What was the idea to make permanent line extensions instead of doing the money grab on limited releases?
So in a time when people say there is a bourbon shortage, what's your response to that?
Talk about 1910 and what happened that year
Do you pay attention to the Facebook and bourbon forums out there?
Why not have a 2014 series to commemorate the new distillery?
Talk about President's Choice and your integral part in it
What’s your ideal bourbon profile?
What’s the oldest Brown-Forman product you’ve tried?

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176 - Distillery Expansions and Sticker Game Gone Wrong on Bourbon Community Roundtable #26 Nov 22, 2018

Happy Thanksgiving everyone! Share those bottles and create some memories with your loved ones. There's a few interesting topics in the news this week. We touch on distillery expansions of Heaven Hill and Kentucky Owl while diving into the second part of this segment on the hottest topic of all, single barrel stickers. Show Notes:

Bourbon Pursuit Private Barrel Club information - https://www.patreon.com/bourbonpursuit
C+C Pursuit Series Episodes 001 and 002 will be released soon - http://pursuitspirits.com/
This week's Above the Char with Fred Minnick talks about being a good bourbon steward as Santa comes to town.
Heaven Hill announces $65 million expansion - https://www.distillerytrail.com/blog/heaven-hill-announces-65-million-plan-to-expand-distillery-experience-in-the-bourbon-capital-of-the-world/
KY OWL Park renderings and their pyramid rackhouses. $150 million. https://www.kentucky.com/news/business/article183535861.html
Kentucky Owl Park Video - https://www.facebook.com/bourbonpursuit/videos/256139931742168/
Can $300 bourbons and $200 ryes be able to sustain this long-term?
Superfly Bourbon Club came out with a retro Knob Creek label that completely covered up the Knob Creek label. Is this legal?
More on stickers is the 101st label done by RareBird101
Honest Thoughts: One & A Century - https://rarebird101.com/2018/11/18/one-a-century/
David Jennings gives us the inside scoop on a new Wild Turkey book!

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175 - Turkey Family Tradition with Jimmy Russell, Eddie Russell, Bruce Russell, and JoAnn Street of Wild Turkey Nov 15, 2018

Just the thing you needed to kick start your Thanksgiving season. We've had Jimmy and Eddie on the show and we've got upcoming episodes featuring Bruce and Joann, but I don't think anyone has ever had all 4 of these people sit down at one time and talk. We go into bourbon itself, the family, the roles they are playing within the business, the new Kentucky Spirit glass design, and lots more. It's a family affair with some exchanges of compliments from each around the table. Show Notes:

Our first barrel pick for 2019 is going to be Buffalo Trace. View all of our barrel picks at https://www.patreon.com/bourbonpursuit
Fred published his article in Forbes for the 2018 best American Whiskey every day sipper.
Fred does Instagram Live for Best of 2018
Fred talks about his holiday gift guide on Forbes and why it was really hard to coming up new pairings in this week's Above the Char - https://www.forbes.com/sites/fredminnick/2018/11/13/holiday-gift-guide-2018-the-most-money-minded-bourbons/
Bruce, they are really pressuring you to move back soon
Bruce, remember that panel we were on together?
Are you excited to have Bruce back Eddie?
Jimmy, how old were you when you started at the distillery?
What has changed from the operations standpoint from when you first started?
Have you all done recently to certify your warehouses or check them out after the Barton incident?
Jimmy when you were coming up the ranks, federal government would check everything. Not so much anymore
Do you think the distilling industry misses the oversight of the government?
What does "Master Distiller" mean to you, Eddie?
What about the flip side that a "Master Distiller" is just a marketer now?
You did have to change the entry proof at one time. Was that corporate pressure?
Why does some proof go down vs go up in some warehouses?
When people come in for a visit, do they want that level of detail?
Do you read your Yelp reviews?
Is the bartending community the gate to your future?
What's the worst part about signing bottles?
Where do you see barrel finishes in the Wild Turkey line since the last Master's Keep was finished?
It seems like a lot of flavored whiskeys have died down over time
Why are we still not experimenting with different mashes?
Bruce, you're trying to revive the rye. talk about that.
Are you a scotch person?
Jimmy, what have you learned by the younger generations?
From RareBird101, what's your honest opinion on the new Wild Turkey Kentucky Spirit bottle?
So why isn't the top level listening to you?
Choose an individual and take one word that embodies the person
View all Wild Turkey Podcasts

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174 - Expert Talk On Four Roses Private Barrels and Recipes with Brett Atlas and Travis Hill Nov 08, 2018

I don't know a bourbon enthusiast that doesn't love Four Roses. But this one goes into the depths of expert level opinions behind mash bills, hype behind certain runs, single barrels, mutated yeast, and more. Brett Atlas and Travis Hill join the show to talk about their experiences with Four Roses, their 10 recipes, and how they blend and create their own Limited Edition Small Batches.

Show Notes:

Farewall to Dave Pickerell. Enjoy our podcast with him http://bourbonpursuit.com/2018/03/29/man-behind-100-distilleries-dave-pickerell/
The Lounge with Will Chambers - https://itunes.apple.com/us/podcast/the-lounge-with-will-chambers/id1440284845
This week's Above The Char with Fred Minnick reflects on the past of Dave Pickerell.
Was it cask strength that got you hooked into Four Roses or was it a standard offering?
Give a break down of how to decipher the recipe for something like OBSQ vs OESF
Do you think the tasting notes on the back of the hang tag is inaccurate?
How often have you tried all recipes side by side?
Do you have a favorite 4R recipe and why?
Have you ever had a bad barrel?
Does the hype factor just play into a particular recipe?
How come everyone thinks OESK is the best?
What do you see as the typical recipe selections at a private barrel pick?
Have you ever walked out and never picked a barrel?
What do you think is a misconception of larger stores and their selections?
Do you think picks done by Brent Elliott are better or worse than ones done by a store?
Some words for Brent
How do you go about trying all 10 recipes?
Talk about trying to create your own Limited Edition Small Batches
Why do you think Four Roses doesn't put out barrel proof Small Batch?
The ages of barrel picks have been exponentially decreasing. Can they still keep this pace?
Would you lose your mind over a Four Roses pick?
Do you think the tags on the bottle showing the rack and details of the barrel are for the distillery to trace back anything for quality purposes or is it for the bourbon geeks?
Are higher aged Four Roses that are 17 or 23 years old any good?
Can you talk about the mutated yeast that contributed to the 125th anniversary bottle in 2013?
Has the ME warehouse fad passed?

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173 - Angel's Envy at the Legends Series Nov 01, 2018

This Legend Series brings podcast guests, Wes and Kyle Henderson, back on the show with the newest face of the clan joining the family ranks, Andrew. The focus on family touches on the impact Lincoln Henderson made on Angel's Envy before his passing and what the generations after him remember the most. Fred also tries to squeeze out some juicy details behind sourcing, acquisitions, and favorite bourbons outside of their own.

Show Notes:

Are you paying more for barrel proof whiskey? Wade Woodard breaks down the math https://tater-talk.com/2018/10/29/value-proposition-of-higher-proof-us-whiskies/
KY Derby Museum Legend Series are on sale. First one begins in Jan buy your tickets at derbymuseum.org/legendsseries
This week's Above the Char with Fred Minnick discusses bourbon at large retail chains and it's impact on local business
What's the story about a pickle?
Talk about your dad, Lincoln Henderson, for a moment
Was bourbon a part of your childhood?
What was some nasty stuff you used to drink?
Andrew, talk about your science experiments
Is Kyle a good teacher?
What are the moments you miss Lincoln the most?
During the initial launch, talk about the process of choosing port barrels.
It's a never ending discussion, is this bourbon?
Would you like to see a special designation for barrel finishes?
Take us through the process of putting it through the port barrel finish
Is the barrel dry or wet?
Where can we purchase the bourbon you use before port finishing?
Wes, what's your official title now?
Let's try the rye whiskey finished in rum barrels
Is rye more flexible to blend?
When Bacardi acquired you, when did they come in as a minority investor?
What was that time like when you needed capital and needed to raise funds?
What's your favorite bourbons outside of Angel's Envy?
Lets talk about the Cask Strength Limited Release
What is your future on an individual basis?
Where is your warehouse growth needs?
Talk about the design of the bottle.
Past Angel's Envy Podcasts

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172 - BULLITT COUNTY, Lottery Dreams, and Buy/Sell/Trade of Brands on Bourbon Community Roundtable #25 Oct 25, 2018

I guess this is our silver anniversary! We are joined by Josh Reidford who is the producer for the new AMC movie, BULLITT COUNTY, that opens in theaters this Friday the 26th. We discuss the fears of what would happen if a bourbon enthusiast won the 1.6 Billion Mega Millions lottery then wrap up the show talking if we would ever see a buyout of another large brand.

Show Notes:

Pursuit Series launch by Pursuit Spirits
This week's Above the Char with Fred Minnick examines the "dad tax" and encouraging more bourbon and food pairing to raise the bar
Did anyone else realize is Sober October or Mocktober or whatever
Bullitt County Producer Josh Riedford joins as a special guest
BULLITT COUNTY tells the story of four friends who reunite for a bachelor party in the Fall of 1977 to hunt for buried Prohibition money on the Bluegrass Bourbon Trail only to become ripped apart by greed, corruption, and murder. Winner of SIX BEST PICTURE AWARDS from film festivals nationwide
Trailer - https://vimeo.com/278106182
Do you see more bourbon coming into your world of movie production.
Lottery at 1.6 billion. If you had enough money for bourbon, what would you do?
What distillery has the most American whiskey interest?
Fred gave his lowest score of all time in Forbes

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171 - Tasting The Oldest Bourbon in History with Buddy Thompson, Former Chairman of Glenmore Distillery Oct 18, 2018

When you see a 45 year old bourbon priced at $1800 retail, do you ask yourself, "Who are they kidding!?". That's exactly what Kenny thought before sitting down with our guest today. James "Buddy" Thompson brings more to this story than a bottle of bourbon. He was the Forman chairman of Glenmore Distillery and donated over $300,000 from the profits of James Thompson & Brother Final Reserve to charities that support Veterans. This episode will capture not only the history of Glenmore Distillery, but also make you intrigued to know what something that has aged 45 years in an oak barrel tastes like and the journey those barrels took until they were actually bottled. Show Notes:

The “Private Labels” Ruling Whiskey’s Black Market from PunchDrink.com
Join our Private Barrel Club at https://www.patreon.com/bourbonpursuit
We are now on Spotify https://open.spotify.com/show/5Z3v7diyoqu0Zx7naH29jc
This week’s Above The Char with Fred Minnick is a short list for 2018 American Whiskey of the Year and a Call to Action for listeners to tell him what to drink!
Scott Scinta, how did you get into it?
What was your initial reaction to the product or story?
Buddy, tell us about your path into the spirits industry
What happened between Brown and Thompson?
Talk about your time at Glenmore Distillery
Can you talk about Kentucky Tavern history and during those times at Glenmore?
Were you overseeing operations? What was your role comprised of?
Why not a 50 year?
Are you a veteran yourself?
Talk about your military past?
How often were you going back and testing these barrels?
Are they sad about losing their best tenant ever for resting these barrels?
Talk about the extravagant packaging?
Why a snifter rather than a glencairn?
So this really wasn’t a big profit game?
What's the release cycle of these look like?
Why not make one big batch?
How did Bill Thomas of Jack Rose become involved?
Let’s start sampling
This nose is incredible!
It says "double oaked". So it's been barreled twice
What was the entry proof 40+ years ago?
What were some of your go to whiskies back then?
Were you trying to find a target consumer?

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170 - Bourbon Bunker Transformations with Michael St. Pierre and Aaron Stine Oct 11, 2018

Lets face it. We go over to a buddy's house so we can try bourbon we don't have or because their collection is better than ours. How did they get their hands on it? Why are they so cool about sharing it? Michael St. Pierre and Aaron Stine are familiar names in the Facebook bourbon community. You've probably seen them buying, selling, or trading bottles but what's their end game? Learn how these seasoned vets have transformed their bourbon bunkers into what many would call, a bourbon candy land.

Show Notes:

Get your copy of Bourbon Justice
Subscribe to Bourbon+ for only $30 a year
This week's Above The Char with Fred Minnick tries to define "What's a bourbon asshole?"
Michael and Aaron, talk about how you got introduced to bourbon
When did the itch hit you to start getting high end bourbons?
Talk about your collection so we can baseline
Talk about how you amass to the point where you have these crazy bottles in your collections
Do you see Van Winkle bottles as being the ace in your pocket?
You don't think the new Van Winkles are worth their weight now, so do you look at it as trade bait?
Is there a shelf bourbon you even go to anymore?
Do you waste your time getting Elijah Craig Barrel Proof or Elmer T Lee for for trading up?
Have any of those open bottles turned into sample swaps?
Given the expense of the rarities, what is your price limit for a bottle?
What's your white whale?
Do you have one more piece of advice for transforming your bunker?

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169 - The Birth of Empire Rye Oct 04, 2018

Empire Rye was founded by a group of distillers out of New York to create something so unique that it requires grains and a footprint in the Empire State. We're joined by Brian McKenzie of Finger Lakes Distilling, Christopher Williams of Coppersea Distilling, and Allen Katz of New York Distilling Co to discuss the culture of rye in New York and the regulations set forth by the Empire Rye act.

Show Notes:

Shout out to Brad Bonds of Cork N Bottle for hosting us after our New Riff barrel selection
Patreon Barrel Picks -> http://bourbo.nz/BarrelPicks
This week's Above the Char with Fred Minnick talks about Trump, Trade, and NAFTA
Chris thanks for coming on today because you about lost your voice this weekend too
The oak is new and interesting. Are you sourcing from Independent Stave or somewhere local?
Are you looking at different stave widths to adjust for micro-climates?
Why culture of rye of NY? Can you talk about the history of it?
Who came up with the idea of Empire Rye? And what is the sole idea behind it?
During the drafting process, what are those elements that make something an "Empire Rye"?
What are the stipulations about grains or can someone in a different state distill an Empire Rye?
A rye whiskey is able to develop more flavor and mature faster than a bourbon at a 2 year state. Agree?
What about the grains of NY make it interesting or fit that definition?
What other grains are you experimenting with that other 25% that's allowable in the mash bill?
Were you trying to find commonalities between bottled-in-bond act as well?
Is there anyone actually enforcing the standard?
When it comes down to the bottling proof, is there an expected standard or is it up to you all?
Is there going to be a collaboration or plan on selling barrels with the standard of "Blended Empire Rye Whiskey"?
What's the next phase to bring more NY distilleries on board?
What's your distribution plan right now?
Purchase Finger Lakes Empire Rye at Seelbach's - https://seelbachs.com/search?q=McKenzie

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168 - Bourbon & Beyond Wrap Up, Master Distiller Shuffle, and 1933 Old Taylor on Bourbon Community Roundtable #24 Sep 27, 2018

A first ever, in-person recording of the Roundtable crew! We got rained out from Bourbon and Beyond but we're not going to let that stop us from sharing some funny stories and cracking open a 1933 Old Taylor. We also take the time to talk about the Master Distiller shuffle happening at Heaven Hill, Maker's Mark, and Jim Beam. Show Notes:

This week’s Above the Char has Fred Minnick discussing his Super Bowl
We have a funny story to tell from the Speed Art Museum's rare bourbon auction
Bourbon and Beyond talk
Brian and Blake ask us the hardest question they were going to ask from their cancelled sessions
We start talking about the actual roles of Master Distillers and the transition we've seen from Four Roses with Jim Rutledge
Denny Potter from Heaven Hill is transitioning to Director of Operations to Master Distiller at Maker's Mark. Was this the right move?
Brian from Sipp'n Corn brought a 1933 Old Taylor for the roundtable to open and try. wow.
Thanks to Blake from Bourbonr.com, Nick and Jordan from Breaking Bourbon, and Brian from Sipp’n Corn for joining this week.

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167 - EXCLUSIVE: 2018 Kentucky Bourbon Hall of Fame featuring Freddie Johnson, Matt Shattock, Pearse Lyons, and Max Shapira Sep 20, 2018

BP EXCLUSIVE! Get the inside experience of the 2018 Kentucky Bourbon Hall of Fame. Hear from icons in the whiskey industry as they stroll down the red carpet and listen to the heart warming speeches delivered by inductees from Freddie Johnson of Buffalo Trace, Matt Shattock, CEO of Beam Suntory, and Max Shapira, CEO of Heaven Hill. The first time ever this event is being made available to the public. Show Notes:

This week's Above the Char has Fred Minnick discussing friendships and choosing that right bottle to celebrate
The show starts off interviewing Fred Noe, Freddie Noe, and Matt Shattock of Jim Beam on the red carpet
Transitions to the ceremony where Eric Gregory, President of the KDA, introduces everyone
Louisville Mayor, Greg Fisher, gives an introduction of Matt Shattock
Matt's speech is delivered unedited
We transition back out to the red carpet to interview Freddie Johnson
The ceremony then kicks off with Eric Gregory talking about Freddie's history
A.J. Hochhalter, Film Producer of NEAT, introduces Freddie
Freddie delivers his speech and talks about his dad and family - completely unedited
The red carpet is alive once again talking to Mark Coffman, Master Distiller at Town Branch
The ceremony resumes with Eric Gregory giving a history of Dr. Pearse Lyons of Alltech
A short story from Jerry Summers, HOF 2017 inductee, about Pearse Lyons
The final red carpet appearance features Andy Shapira talking about his father Max, as well as Larry Kass with a brief history of Rittenhouse 21-25 year single barrels
The ceremony begins the wrap up with Eric Gregory giving Max Shapira's resume
Donn Lux, Chairman and President of Luxco, shares some funny stories of Max's attention to the bottom line
Max Shapira talks about his family, the history of Heaven Hill, and that growth will continue
Listen to all of our Buffalo Trace, Heaven Hill, Town Branch, and Beam podcasts

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166 - The Pitfalls of Private Barrel Picks with Brett Atlas and Luke Castle of Bourbon & Banter Sep 13, 2018

Private barrel selections are becoming the hot new item. These carefully selected barrels are brought into a store and chosen for a particular audience. However, can every one be a winner? Do you trust who picked it? Just because a label said it was chosen by a master distiller, did he really pick it or was it leftovers from other barrel picks? And of course, we have to cover stickers because it's the hotness. It's a podcast that is both fascinating and intriguing and will make you think twice about going into a unknown store to purchase a random barrel pick.

Show Notes:

This week’s Above the Char with Fred Minnick talks about family and the new Bourbon Hall of Fame inductees.
Ryan, when you go into a store and look for a single barrel pick, what do you gravitate towards?
Back on Ep 124 we covered creating a barrel picking group and we've talked about individual barrel picks before but we're going to deep dive today
What makes barrel picks more special than their standard bottling counterpart?
Are all barrel picks always better than their standard releases?
If a store picks samples out of a box, are they all just rejects?
Is three samples really enough to go off of?
What about stickers that say "selected by the Master Distiller"?
Michael Iurato asks "I have not had that many store picks but from my experience it seems like the single store pick is usually better than when a major chain or the state run liquor outlet does a pick. Would you agree?"
Talk about what it means to have a bourbon group together vs having a store pick for you
Is it really possible to pick a barrel based on the tastes of the customers for a store? I mean everyone is different
Is having "after market" stickers a good thing?
Is there too much hype train on them?
Let's speculate. Lets talk about store picks that are no longer available. Is there a false sense of demand or are they trying to play the game?
Why can't there be just a few single barrels of Weller 12 or Elijah Craig Barrel Proof per year?
Heaven Hill used to plenty of private picks, but now all you see is Elijah Craig. Why are they holding back?
Why even continue a single barrel program is the bourbon is going to sell anyway?
Frank Mentlick asks What is the first taste that turn you off a pick? Sweet? Lack flavor? What makes you excited about picks?
Do you do a baseline by sneaking in a flask with the standard offering?
Any tips on going on your first barrel pick?

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165 - It's Turkey Time with David Jennings of RareBird101 Sep 06, 2018

Is he the biggest Wild Turkey super fan out there? Without a doubt. David Jennings goes by the alter ego RareBird101. In this episode we explore his obsession with older dusty Wild Turkey and even some of the newest Russell's Reserve offerings. We also spend some time speculating on our theories on what has changed over the years and if Wild Turkey is headed in the right direction with premium offerings.

Show Notes:

Before we dive right in, what's your bourbon story?
What got you into Wild Turkey?
What keeps you interested in Wild Turkey?
Talk about your blog for a minute and what you do at Rarebird101
Think about some of those reviews you’ve done, because I’ve seen some real turkey unicorns in there from tradition to split labels to Christmas Rye. Do you have any standout favorites?
What is it about cheesy gold foil?
Jimmy says nothing has changed. But Be honest, do you think dusty Wild Turkey is better than today?
Since you’ve tasted almost everything in the turkey lineup, any thoughts on recreating that dusty flavor profile?
We posted on Instagram a while back about waiting in line for a Weller107 store pick because people like us are dumb. You were playing the angle that if everyone focused their attention on Russell's Reserve picks you wouldn’t have to stand in line. I know you have an article on the 10 reasons why you should be buying Russell's Reserve picks, what are some of those favorite reasons of yours?
How many different Russell's Reserve picks do you have?
It seems that Wild Turkey limited releases don’t get many accolades. From Diamond to Master’s Keep. What’s you honest opinion? Do you feel they don’t deserve the high dollar or do you?
Did you sleep on Russell's Reserve 1998 like I did?
When are you getting your chance to meet Matt McConaughey?
Support RareBird101 on Patreon

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164 - Blending Barrel Proof with Joe Beatrice and Tripp Stimson of Barrell Bourbon Aug 30, 2018

Why there is an extra L in Barrell Bourbon? Well, today we find out. Joe Beatrice and Tripp Stimson join us to talk about all things Barrell and how this brand is really one for the bourbon geeks with unfiltered barrel proof expressions. We then dive into the newest releases of the Infinite Barrel Project and talk about their plans for sourcing, distilling and blending as they have made Louisville KY their headquarters.

Show Notes:

This week's Above the Char with Fred Minnick talks about sexism with Master Distillers.
Do you remember you first bottle of bourbon or first memory with it?
Talk about the history of Barrell. Why did you want to start it?
What is it about barrel proof that consumers like over 90 or 100 proof?
Would you rather blend than distill?
What's the size of a Barrell batch?
Which do you think is harder because we've had both master distillers and master blenders on the show?
How does scale play into this bringing in more barrels?
What's the release schedule and idea about numbering the batches?
Why is there an extra L?
Give us a run down of the line up products you offer
Why rum?
New year edition. Let's talk about what this is all about.
The Infinite Barrel Project is super unique.
Why keep doing new ideas and not sticking with the staples?
Tripp are there any ideas that Joe comes up with and you're like "this is never going to work"?
What's a rejected idea?
Are you able to continually able to source good whiskey and are you able to turn it away?
Talk about the operation now. Are are you contract distilling? straight sourcing? bottling?
So are you itching to start distilling?
Why distill when you haven't had a problem getting barrels before?
Would you take your own distillate and mix from sourced goods?
Why build a distillery that's a pure factory that doesn't look at making it a tourist destination?
Why Louisville? You can build a distillery anywhere.
What about storage? I know you’re at Castle and Key right now but where can you go?
Do you think you started a revolution of brands following suit?

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163 - Distillate Gambling, Heaven Hill Releases, and Heaven Hill sues Bob Dylan on Bourbon Community Roundtable #23 Aug 23, 2018

The full gang of the bourbon community roundtable made it for this one. We discuss the timing of distilleries starting to blend their own distillate and a whole second half of the show dedicated to Heaven Hill. Not only did they send some really good bourbon samples, but they are also suing Bob Dylan over Heavens Door Whiskey.

Show Notes

We are seeing a whole new slew of crafts that are moving from MGP to their own distillate. New Riff, Smooth Ambler, it will eventually be lots more. The question is, when is the right time?
Can you taste potential?
When do you stomach it up and buy another after you've been burned?
Battle of the New Heaven Hill releases. Let's talk about them individually and where should you spend your money?
Heaven Hill brings out the big guns to sue Bob Dylan's whiskey brand Heaven's Door over trademark protection
Complaint -> https://www.dropbox.com/s/em64gkv5d3is7yc/Complaint.pdf?dl=0
Expert Report -> https://www.dropbox.com/s/wnm9u12bo8o911a/Expert%20Report.pdf?dl=0
What do you consider a modern unicorn?

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162 - The Largest Bourbon Festival of 2018 - Bourbon & Beyond Aug 16, 2018

Where can you see Lenny Kravitz, John Mayer, Bourbon Pursuit, Sheryl Crow, Eddie Russell, Sting, Fred Noe, and more! Only at Bourbon & Beyond Festival 2018! The entire Bourbon Pursuit Team is together for the first time to talk about the festival, the music , the Bourbon+ seminars, and a few backstage stories from last year. Oh yeah... you can win tickets to be there with us, visit Facebook and get entered to win.

Show Notes:

Buy your tickets to the Speed Museum’s Art of Bourbon hosted by Fred Minnick
This week's "Above the Char" with Fred Minnick discusses state pride and whiskey bars across the country.
Our first podcast with Fred Minnick joining as part of the Bourbon Pursuit team!
Talk about the origins and the planning process behind it
What was the idea about the culinary components?
What did you see out if your attendees about who were coming from outside the city?
Let’s talk about the sessions
Kenny and Ryan are leading two Bourbon+ Workshops
What are you looking forward to with regards of music?
Let’s talk about the Big Bourbon Bar
Rabbit Hole brought their own bartenders from Death and Co
What is Fred’s mini bar?
Got a cool story from backstage last year?
What about vintage pours?
What is it about having a Tiki bar as well?
We're sipping on Old Jordan from the 1900s

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161 - Blind Battle of Private Barrel Selections with Ben Pickett and Paul Warnott Aug 09, 2018

It's time for the blind battle of private barrel selections! Three heavyweight bouts between barrels that have sweet stickers and demand a hefty market price. During this fight of flights we are joined by Ben Pickett and Paul Warnott to discuss blind tasting strategies, barrel selection processes, and overall thoughts on our competing picks.

Show Notes:

Buy your tickets to the Speed Museum's Art of Bourbon hosted by Fred Minnick
This week's "Above the Char" focuses on the myth that bourbon can only be made in Kentucky
Paul invited us to come, what was the motivation behind it?
Ben, how do you disperse 150 bottles between 1000 people?
Are you spoiled by being able to go on every single barrel pick?
Do you see people faking store picks now because there are hang tags?
Time to do our first blind tasting
[Russell's Reserve Results between Blind Monkey, Bluegrass Berries, and Twix]
Does trying anything in a particular order skew the results?
Tell the story behind Bluegrass Berries
Do you use anything as a palate cleanser
When you're going into blind tastings, do you have a method for setting it up and breaking it down?
Time do our 2nd blind tasting
Have you tried a bottled-in-bond blind to remove the proof variable?
Do you pick for the group or the store?
Have you ever done a barrel proof line up and is that harder or easier than something that's 90 or 110 proof.
What do legs do for you?
What do you think the attraction is to NCF or is it all mental?
[Buffalo Trace Results between Bourbon Community Roundtable, The Bourbon Review 2017, and Tipsy Buffalo]
Is there any way you can get a barrel proof single barrel any more that is outside of MGP?
Time to do our 3rd blind tasting
What was your impression of picking a barrel at New Riff/OKI vs Wild Turkey or Buffalo Trace?
When going back and forth between two, do you look for big discerning differences?
When you are doing blind, is it harder to do 8 or more together or should you narrow the field?
How often do you, if ever, spit anything out when tasting?
[Barrel Proof Results between EH Taylor Barrel Proof and OKI 12 year "Ricky Bobby"]
Stop in at Jake's Cigar Bar to learn more and try some of these barrels.

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160 - Kentucky Owl: The Growth, Passion, and... Theme Park? with Dixon Dedman Aug 02, 2018

Kentucky Owl has amassed a cult following. It hit the market in 2014 but didn't gain nationwide sensation until recently. Dixon Dedman joins the show to talk about the Stoli investment, huge rye releases, and what's in store for Batch 8 this fall. Listen as we talk about burnout as Dixon continues bussing tables and making fried chicken at the Beaumont Inn while building a brand.

Show Notes:

This week's Above the Char with Fred Minnick discusses responsible drinking and taxation.
Can you give a refresher of Kentucky Owl and Beaumont Inn?
Are you getting to the point of burnout?
How much time are you putting into Kentucky Owl?
What has changed with Kentucky Owl in the past 2 years?
Were you looking for investors or being sought out?
Why did you choose Stoli over others?
Was the goal to really get this big?
Have you caught yourself saying you want to do Kentucky Owl full time?
Talk a bit about the blends and batches
What is the ultimate goal in how you can take something and scale it for blending?
Why have different batches and not have something consistent?
Give everyone a refresher on the bourbon process for re-barreling
How long are you re-aging?
How often are you putting out new batches?
What are we doing different with Batch 8 vs Batch 7?
Why start the Rye release?
Do you want the bourbon to become as big as the rye release?
How many bottles were in the Rye release?
Are you putting more emphasis on the bourbon rather than the rye?
Talk about the investment from Stoli and what's going to happen with the theme park
Talk about your epic samplings at Beaumont Inn on Instagram
All Kentucky Owl Podcasts

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159 - Looking to the Horizon and What's Next with Ed Bley Jul 26, 2018

Everyone has some news to share this week. We welcome, Fred Minnick, as a new co-host to the show and kick off a new segment called "Above the Char". Ed Bley, multi-appearance guest on the show, has some news to share as well. Can you guess what it is? What's going to happen to Old Baldy? What's on the horizon for everyone? Enjoy this week's episode!

Show Notes:

This week's "Above the Char" with Fred Minnick discusses cigar barrels or cigar blends
Ed is leaving Cork N Bottle and opening a distillery
What's the name of it?
What happens after barreling?
Are you going to be distilling or just sourcing?
Focus on filtration and proofing
Did you find your great great grandpappys old recipe?
How did you feel Cork N Bottle groomed you for this?
Elephant in the room... what's happening with Old Baldy?
Narrow it down, what does it mean that your focus will be on filtration techniques
Have you talked to other master distillers about advice on this adventure?
Are you hiring?
What's the meaning behind the name?
Is there something that was the climatic moment?
Do you have a legit fear that it could flop?
In the scotch world, blending of other distilleries is common, but why now for bourbon?
Have you taken on investors or are you bootstrapped?
What's the vision of the site if it's not a distillery?
Is there a timeline for having a release?
How do you think your loyal Cork N Bottle customers feel?
Ed, what do you have planned for bourbon and rum blends?
Do you plan on changing your instagram account name?

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158 - Bourbon Archeology and Forgotten Distilleries with Nick Laracuente Jul 19, 2018

There used to be thousands of distilleries spread across Kentucky at houses, farms, and industrial sites. As time moved through the industrial revolution, prohibition, and the clear spirit movement, many of these became ruins and were long forgotten. Nick Laracuente has dedicated years to uncovering these forgotten pieces of history as an effort to piece together their story. He is also on the forefront of Buffalo Trace's Bourbon Pompeii exhibit. Listen to this episode as Nick tells his story of discovering artifacts and uncovering the history of bourbon distillation.

Show Notes:

Did archeology turn you into a bourbon enthusiast or was it the other way around?
I suppose it really helps to know more about the product you are researching
What is the drive or economic reason for wanting to dig up these sites and learn?
Are distilleries funding this or the state? Where is the money coming from?
Who was Jack Jouett?
Can you talk about the magnitude of the footprint you are dealing with?
What is your fascination with the Fraziers or Ecklers who haven't had much history documented?
Have you been able to uncover something that isn't part of today's distillation techniques?
When you are exploring a site, do you have an idea of how big the operation was to figure out what to look for?
When you are digging holes looking for artifacts, how big are these holes?
What is your "eureka" moment when something is found?
At what point does the story start coming together for the Jouett distillery?
Let's talk about the poster child of bourbon archeology, Bourbon Pompeii.
Other than the vats, anything else cool that was discovered?
Follow Nick on twitter (@archeologist) and instagram (bourbonarcheology)

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157 - A Willett Family Tradition with Even and Britt Kulsveen at the Kentucky Derby Museum Legends Series Jul 12, 2018

It's a tradition that has remained in the hands of the family for generations. Willett Distillery is one of the most recognized brands for bourbon enthusiasts and has accumulated a cult status. Even Kulsveen has seen the struggles and highs of his industry but had foresight to buy aged whiskey stocks when they were plentiful which put the spotlight on this brands. With Britt Kulsveen at the helm as their new President, this family is making bigger waves than before. Listen to their story as Fred Minnick moderates this Kentucky Derby Museum Legend Series.

Show Notes:

This event is being moderated by Fred Minnick.
This years theme is all about family
Even, where did you grow up?
Did you do a lot of ice fishing growing up? Did you ever fall through the ice?
Talk about your time in the Merchant Marines
What were your events in college sports?
So we found out before we started that you're not an American citizen
Britt, can you give us a story about your father's kindness?
Even, was there a moment where you saw Britt in action and said she's got skills?
Britt, is there a story behind you always wearing boots?
Even, did you train Drew?
What are you looking for in the barrels when you are creating your small batch composition? What is something that doesn't taste right?
What was something you learned from Thompson Willett?
Did he ever show you his secret spots in the warehouses?
Talk about the Frosted Yeast Rolls. This is the High Corn Mashbill. Barrel entry at
Even, How did you meet your wife?
All the big brands were bailing out on bourbon, what was that time like?
When did you come out with your small batch series?
Did you ever travel to Russia in the 90s? Did you ever have trust issues with distributors there?
Britt, what was it like as a kid watching your dad living around whiskey?
Let's drink the wheated bourbon now. Entry Proof at 115
When Drew brings you something, do you ever turn it away and tell him its bad?
You were also bottling stuff for a lot of other people back in the day. Can you talk about that?
You had to acquire bourbon from other distilleries, what sort of other whiskey were you looking for?
Was there is an age limit of something you wouldn't buy?
Would your early batches include barrels from lots of different distilleries?
What's your sweet spot for an aged bourbon?
Lets taste the 6 year old Rye now, 51% Rye, 34% Corn, 15% barley, Barrel entry proof is 125, but now goes in at 110.
Dipping back into the great barrels coming out during the early 2000s, how does this new stuff rank?
We talked about the 80s and 90s, but Willett becomes really popular in the late 2000s. There are a lot of fans. Have you ever been a part of the fandom?
How many times have you been asked to get bought out?
Bill Thomas from Jack Rose has been a big supporter of Willett.
Talk about the Willett 80th anniversary. It's the original Willett mashbill, 72% Corn, 13% Rye, 15% Barley and this one is bottled in bond
There aren't many bad things to be said about your whiskey. Do you think it's harder to stay on top?
Are there any other mashbills or barrel finishes you are working on?

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156 - The Business of Vintage Whiskey with Justin Sloane of Justin's House of Bourbon and Larry Rice of The Silver Dollar Jul 05, 2018

How are businesses able to take advantage of Kentucky's House Bill 100 or better known as the Vintage Spirits Law? Today’s show features two opposite side of the spectrum. We have one side doing retail with Justin Sloane at Justin’s House of Bourbon in Lexington, and the other is on-premise at a restaurant with Larry Rice of the famed Silver Dollar in Louisville. Both of these places are known for having unique bourbons on the menu and we get an inside scoop into how this law has effected their business. We wrap up the show with their greatest dusty hunting stories.

Show Notes:

Talk about how you got into bourbon
It seems like many people got started with collecting Maker's Mark. Are any of them valuable now?
Justin, talk about the launching point for The House of Bourbon, was the spirit law a big motivating factor?
Why did you think a package store would be the best way to capitalize on House Bill 100?
Why aren't more liquor stores investing in this business model?
Larry, you saw the writing on the wall pretty early and Silver Dollar became a destination for bourbon trail people. What was the idea of having a very large whiskey catalog?
Where did the honky tonk aspect come from?
What is it about vintage or dusty whiskey that they bring to the table?
Talk about how you began acquiring all these bottles
Do you feel uneasy knowing you have all these unicorns and you won’t get to try it?
How are you managing inventory?
What's your target market?
Larry, I think you’re getting locals that are just now getting into the scene but don’t know about the forums.
Do you find it funny that old people thought this was rot gut?
Do you want them to fly off the shelf?
Do vintage spirits have big revenue or is it just value-add?
Will there be an end in sight of getting hands on dusty bourbon?
Lets wrap it up with your best dusty hunting story

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155 - Barton's Warehouse, Sazerac Lawsuits, and New Releases on Bourbon Community Roundtable #22 Jun 28, 2018

Pretty sure everyone has heard about Barton 1792's Warehouse collapsing but we take our stab at some chaos theories. Brian Harra from Sipp'n Corn defended Castle and Key against Sazerac in a lawsuit and won. And the second half of the show is discussing all the new releases that are set to debut.

Show Notes:

Drinking Old Forester's President's Choice, Kentucky Owl Rye, Wilderness Trail, Elijah Craig, and Henry McKenna
Why doesn't Heaven Hill allow Elijah Craig Barrel Proof picks?
It's the story that broke headlines and most of our phones were buzzing from family sending us links as if we hadn't heard of it yet. But Warehouse 30 at Barton collapsed.
First, lets go ahead and see who got the most texts or links sent to them?
I know they haven't said the cause, but if you go check out a previous podcast guests blog, bourbontruth, you will see that he wrote an article back in 2015 about infestation of beetles
On June 14, 2018, one of the panelists on this roundtable actually counter-suit Sazerac and won. A quick summary of the decision went as follows. Will Arvin and Wesley Murry are the guys behind the Castle and Key venture, even though we see Marianne Barnes on IG all the time. During the period where they were renovating, it was commonly referred to as the old taylor distillery or the spot formally known as. The problem with this was that Sazerac sued them for defamation for the name of Old Taylor saying that it caused brand confusion. Court Ruling PDF
What's the Lanham Act?
Sazerac points out that there is a four-hundred foot “Old Taylor Distillery” sign on the distillery’s barrel storage warehouse and a twenty-foot “The Old Taylor Distillery Company” sign above the entrance to its main building. What did they expect to do with this?
Was there a settlement to be paid? Or attorney fees get paid?
Kentucky Owl Rye Batch 2 raise in SRP to $200. Almost a 50% increase. Seen some sold for $160
1792 BiB single barrels
Parker's Orange Curacao finish
Booker's 30th Blend Announcement - Blake I saw in your email round up you talked about this. Can you give a recap?
Wild Turkey Revival
Heaven Hill 27 year
Knob Creek Cask Strength Rye
Thanks to Blake from Bourbonr.com, Jordan from Breaking Bourbon, Brian from Sipp'n Corn, and Kerry from Subourbia for joining this week.
Listen to all the Community Roundtables at http://bourbonpursuit.com/bourbon-community-roundtable-podcasts/

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154 - "That Factory in Indiana" With Former Master Distiller at MGP, Greg Metze Jun 21, 2018

The spotlight is set on the man who has made non-distilling producers famous. It's an exclusive podcast to the operations behind one of the largest distilleries in the world. Our guest spent nearly 40 years with that very famous Indiana distillery. It's safe to say, Greg Metze probably produced more bourbon and rye in a single year than some master distillers will in a lifetime once you hear about the size and scale of MGP. Show Notes:

Let’s do what we all always do and start from the beginning. Do you remember your introduction into whiskey?
Can you talk about your education and what led you into distillation?
So lets look at your history at MGP Ingredients. What was your career path and trajectory there?
The internals of MGPi aren’t discussed very much. How big is the operation there?
What was the idea to distill all that rye before it became popular?
Are there more spirits that were produced than others?
What was the break out in bourbon vs rye being produced?
Do you pride yourself in knowing that 90% of the Ryes and probably a good percentage of bourbon on the shelves of liquor stores is all from your work?
How popular was contract distilling 10 years ago?
Do you feel a bit angered or left out knowing there are tons of NDPs out there who are making a fortune telling a story about a rye that you created?
Talk us through the process of selling to an NDP. Are they coming to MGP asking for juice? Is MGP coming to them first trying to sell them?
Are there contracts that say you can or can't market a MGP bourbon or rye?
Are there boundaries on how they market MGP juice?
I'd like to know if they have ever had to turn someone away with either just buying sourced barrels or contract distilling? If so what is the pecking order or criteria?
What are NDPs doing to make their product different or if it's all the same stuff?
Are NDPs taking barrel from the same warehouses or how do they pick and choose?
Did the whiskey boom hurt MGP getting rid of aged stocks?
Lets talk about Old Elk in Colorado

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153 - Risking It All on Barrel Finishes with Wes Henderson of Angel's Envy Jun 14, 2018

Wes Henderson ran with his father's idea of doing port barrel finished bourbon. He weathered the storm of critics and let the product carve a new path where barrel finishes are now commonplace. It caught the eye of Bacardi and is continuing to grow with their own distillery that's now up and running. We talk about brand loyalty, social media, acquisitions, and business models when it comes to bourbon and spirits.

Show Notes:

Wes, you were back on Episode 006 which was back in March of 2015. I mean that was a long time ago! But for all those who just recently joined, lets give a quick recap of who you are, you father, the origins of Angel’s Envy, etc.
Also, why the port finish?
Barrel finishes are taking off, do you think you're delivering a better product than just standard bourbon?
You know last time we talked, you were talking about trying a sherry finished cask. How has that experiment progressed?
One of the great things I see consistently out of you is how you connect with the people who drink Angel’s Envy on social media. You respond back to almost every angels envy hashtag thanking the consumer. How does that effect brand loyalty?
How are you connecting to a wide demographic to bourbon drinkers?
The last time we saw each other was at Bourbon and Beyond and I thought this can’t be real. When did people in bourbon started getting treated like celebrities. I was there with you hanging out on stage with the bands as they were playing and it was a good time.
I know I’ve seen you rubbing shoulders with a lot of Hollywood elite now too. I think you’re becoming secret best friends with actress and country music singer Laura Bell Buddy.
So the last time we talked it was the same exact week Bacardi had announced the take over of Angel’s Envy. How has that been going?
Was the Bacardi acquisition a big jump in capital that was needed?
Then why a Distillery if no debt? What was wrong with the sourcing business model?
You talked about tremendous upside building in Louisville but where's the risk?
As the innovation officer, how are you getting your brand into the eyes of more consumers every day?
Do you think the acquisition train will be coming full steam as bourbon begins to rise?

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152 - How Bourbon Used To Be and Adapting To a New Market with Guthrie McKay of Toddy's Liquors Jun 07, 2018

You know when people say "I miss the good 'ol days"? Guthrie McKay is one of them. He has seen the bourbon renaissance flourish as he's been nestled in a small little liquor store in downtown Bardstown called Toddy's Liquors. Toddy's has almost become a stop on its own as people visit the Kentucky Bourbon Trail. Listen as Guthrie tells stories of taking customers to visit Booker and Parker, his run in with Bill Thomas, and how the current boom has made him adapt business.

Show Notes:

Talk about the store. How did you get into the liquor business?
Why didn't you name it after yourself?
Talk about Bardstown 30 years ago and the bourbon scene and how it has changed
Was there a premium brand back then?
Did you have a hard time selling stuff like Booker's or Maker's Mark?
Talk more about those early relationships with first entrants in the market?
I'm sure you aren't sending people to the Beam's house any longer
Is your store becoming another stop on the bourbon trail?
What's your most annoying Pappy story?
Talk about your history with Bill Thomas
How do you deal with distributor games now?
Are you looking forward to seeing Bardstown grow with reinvestments into infrastructure for keeping bourbon booming?
How do you deal with shelf space on craft brands?
Are you major buyers on the bourbon trail or everyday consumers?
So you don't feel bad about pricing above secondary?
Are gift shops taking away from your bottom line?
What can big distilleries do to help support you?
Can Bardstown support any more business? Are there enough people?
You've talked about lot of gripes, but tell us what are some of the positives

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151 - Apps, Distributor Games, and a New Era of Decanters on Bourbon Community Roundtable #21 May 31, 2018

The craft beer and wine world has good apps, why doesn't bourbon? Have you started to see Henry McKenna games start with liquor stores and distributors? Are we entering a new era of specialty bourbon decanters to appeal to an audience that will bite? We investigate the reasons why it's so hard to make bourbon apps popular. Tell true stories from the front lines of distributors bullying store owners on purchasing cases of Henry McKenna. Reveal our opinions on the new Old Fitzgerald Bottled-in-bond decanter.

Show Notes:

Thanks to Blake from Bourbonr.com, Jordan fromBreaking Bourbon, and Max fromSuperfly Bourbon Club for joining this week.
Max recently spent his bachelor party trip in bourbon country, tell us about it.
Why aren't there apps? It works for beer and wine, but why not bourbon?
Is there a false sense of scarcity with Henry McKenna?
Are distributors starting games again?
Why isn't hoarding or buying multiple cases of Henry McKenna a good thing?
Are spirits competitions getting too much recognition?
Are decanters coming back in style?
Are we rolling back to the 70s?
Can this be a collectors item?
Bob Dylan released his line of whiskey. Is this the start of celebs getting into the game?
Listen to all the Community Roundtables at http://bourbonpursuit.com/bourbon-community-roundtable-podcasts/

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150 - Is Jack Daniel's a Bourbon? The Truth with Jeff Arnett, Master Distiller at Jack Daniel's Distillery May 24, 2018

Is Jack Daniel's a bourbon? It's a question that has been asked thousands of times over and there never really seems to be a good answer. It's about time you hear it from the man himself, the one who helps make every drop of that charcoal mellowed goodness, Jeff Arnett, the Master Distiller at Jack Daniel's Distillery. We talk about the Lincoln County Process and if that changes the terminology from "Bourbon" to "Tennessee Whiskey" or if it can even be replicated in other parts of the country. If you've ever snuffed your nose at Jack thinking it's not bourbon, perhaps you should listen to this episode and you might end up buying a bottle at the end.

Show Notes:

Talk about your background
Did Pringles really start because they couldn't get rid of the tennis ball cans?
When did you start there?
We are pretty unfamiliar with Jack Daniel's history. Was there an actual man named Jack Daniels?
Jack Daniels like to categorize itself as a Tennessee Whiskey and not a bourbon so we are going to look at all the information in front of us and put it to rest
So lets talk about the mash bill being the first checkbox… Does it use at least 51% of corn?
What is it about your yeast and water that make Jack so unique?
So lets talk about the distillation process of Jack Daniels because it’s in the United States which hits a check box. It follows pretty much every other bourbon law if i’m not mistaken, meaning that you aren’t adding flavoring agents, distilling at no more than 160 proof and entering the barrel at no more than 125 proof
Give me an idea of what the Lincoln County process is?
So you’re really just trying to one up Kentucky Bourbon then?
You use new charred oak barrels, yes?
In 2014, legislation was introduced in the Tennessee legislature that would modify the 2013 law to allow the reuse of oak barrels in the Tennessee whiskey aging process. But you opposed the legislation, why? is it because you secretly love bourbon?
And it’s bottled at 80 proof which is also another checkbox.
So by in large it follows the all the laws of being a bourbon… but it doesn’t want to be.
Do you believe this is a major influence on the flavor or “charcoal mellowing” of Jack Daniels?
Why do you think the general public cares if it’s a bourbon or tennessee whiskey? Is it because we have too much time on our hands?
Do you start hearing of people from Kentucky who tell stories about disowning their sons when they bring a bottle of Jack to christmas because "it’s not bourbon”?
Does it go the other way that Tennesseans don’t want to be associated to Kentucky bourbon?
But it’s funny because Jack Daniels is a part of Brown-Forman, the same family as Woodford Reserve and Old Forester but it’s a substantial portion of the portfolio.
Fred Minnick goes as far as saying that the federal government needs to define Tennessee Whiskey so this will be ended once and for all.
So I think we’ve hit on a lot but I want to give our snobby listeners out there a taste of what’s beyond the signature black label. If someone out there wants to get into the other expressions where do they start?

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149 - The Art and Gamble of Bourbon Blending with Ed Bley of Old Baldy May 17, 2018

Picking a single barrel out of a line up seems relatively simple when compared to blending tens or hundreds of barrels together to hit a specific bourbon taste profile. Where does that process begin? Do you start with a few and keep taste testing? Is it a math formula of X spicy barrels to Y sweet barrels? This episode features Ed Bley, blender behind the underground phenomenon known as Old Baldy. We ask Ed what it's like to go from picking single barrels to learning how to blend multiple barrels to hit a distinct flavor spot. It's an art form that Ed describes as trying to perfect the "witch's hat".

Show Notes:

Were you trying to make something truly unique?
How did you get access to the warehouse to start creating your own private label?
Do most blenders have a lot of this down to a science where they know what warehouses are going to yield a specific flavor profile?
Did you at one point think, well we may have just thrown away a bunch of barrels while waiting for it to marry in a tank?
Were you experimenting with finished whiskies at home to perfect this?
Was there a teacher that go you to this point?
Are people mad because they don't have access?
What's your advice to people on how they can experiment at home?
What are the elements of the bourbon flavor wheel are you looking for?
Do you think people get turned off from grain flavors?
What problems do you run into when you scale from a few barrels to barrels in the teens or small 20s?
Do you think people are a little crazy that they are paying hundreds of dollars for your blend?
What's your plan for the next one?
Is the best way to learn to do this is to learn how to break down single barrels?
Do you think you are helping revive blended straight whiskey?
Hear all of Ed's Podcast's at http://bourbonpursuit.com/?s=bley

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148 - The Noe Family History and some Little Book at the 2018 Kentucky Derby Museum's Legend Series May 10, 2018

Are you looking for an in-depth story on the Beam family history and how Fred and Freddie Noe are cementing their place in it? Look no further than the 2018 Kentucky Derby Museum's Legend Series. This episode will cover some of the fun times that were had by Booker, Fred, and Freddie and how the new release of Little Book is coming to be a yearly distribution. Fred Minnick is the host of the show as he covers many of the aspects of the family business, how they came up in the ranks, and tries to get them to divulge information time and time again.

Show Notes:

I didn't take any notes while I was listening. So you'll have to listen to this one for yourself and find out how awesome it is.

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147 - Longbranch, Anti Spirit Awards, and Lack of Press Release News on the Bourbon Community Roundtable #20 May 03, 2018

Will Longbranch slowly phase out Wild Turkey 81? Did you know that 92% of the entrants in the 2017 San Francisco World Spirit Awards won a medal? Did Buffalo Trace start aiming too high? We examine all of these topics much more in depth in this edition of the Bourbon Community Roundtable.

Show Notes:

Who's excited for the Matthew McConaughey bourbon?
Was Longbranch a smart move for Wild Turkey because the Wild Turkey brand name is getting stale?
Could this be the slow decline and phasing out of Wild Turkey 81?
Does Wild Turkey lose something in your mind for letting Matthew put his name next to Eddie’s on the bottle?
Henry McKenna wins the 2018 San Francisco World Spirit Awards as best bourbon. Was anyone surprised this wins out of 300+?
Let's talk about anti-spirit award show topics. (refer back to episode 144)
Do you feel it's a honey barrel and nothing that just magically showed up?
A Buffalo Trace rep said no one is talking about the Four Grain or the OFC press release. Should we? Is this unimpressive news?
Booker's 30th is 16 year we are all eager to try.
Watch all the roundtable episodes
Thanks to Blake from bourbonr.com, Nick from BreakingBourbon.com, Kerry from Sobourbia.com, Wade from tater-talk.com, and Brian Harra from Sippncorn.blogspot.com

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146 - The Unheard History of Maker's Mark with Bill Samuels Jr, Chairman Emeritus Apr 26, 2018

Maker's Mark is easily the most iconic brand in bourbon. But did you know the brand would have probably ceased to exist if Bill Samuels Jr didn't try and sell his Dad's whiskey? Get ready to hear the untold history of how Bill Samuels Jr turned his Dad's hobby of making whiskey from a few barrels a week into the powerhouse it is today.

Show Notes:

So Bill let's start from the beginning.
Did you and your Dad butt heads a lot?
What was your Dad's original vision?
What was the original investment?
At what point was your Dad "All in"?
How were the hard decisions made?
Talk about the next stage for you and what you were doing with Aerospace?
Why did you Dad want you to be "un-engineered"?
You were a summer intern in the White House?
What was it during that 1 year with your Dad that made you want to stay around?
Where did you fit in this puzzle?
You had your first publication in the Wall Street Journal, what's next?
At what point did you start taking over after your father began exiting?
Talk about the growth when Rob started coming into the scene
Do you get a feeling of accomplishment when you look at the distillery now?
What's your idea of still being involved and enjoying retirement?
So 46 was your baby
Where is this industry trending?
Talk about strategic pricing with supply and demand
Do you see a reason why bourbon couldn't be $1000 a bottle?
What niche do you think craft whiskey is solving in the market today?
Is there a way they can have continued success?
Listen to all of our Maker's Mark Podcasts

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145 - Are Bourbon Tariffs a Threat? With Economic Professors Conor Lennon and Keith Teltser Apr 19, 2018

The threats of a global trade war have been looming over the past few months. Sparked by an EU attempt to lower the tariff on steel imports, they targeted American products such as peanut butter and bourbon. What sort of economic impact would a bourbon tariff have on exports to other countries? How does that trickle back into Bardstown, KY and the growing market? Does it even matter? On this episode, we are joined by University of Louisville's Economic Professors, Conor Lennon and Keith Teltser, to explain the intertwined global economy and the effect a tariff has from the bourbon producers to the grain suppliers.

Show Notes:

How did you all get into bourbon?
Explain what is a tariff?
This all started as a retaliatory effort from the EU as an opposition to the US putting tariffs on imported steel. Can you give some more information to set the scene?
Could this be a much ado about nothing?
Could something actually never happen?
Is big European growth even a target?
Does the tariff even have an effect when you look at the abundance of the excise tax?
When people say "Alright! More bourbon in America!" is that even a sentiment that should be encouraged? Or is that narrow-minded?
What protection do you not like about Bourbon from a economist's perspective?
There isn't a shortage of bourbon on the shelf. Are there other markets that haven't been tapped?
Who has the biggest dog in the fight? Brown-Forman with Jack Daniels?
What are those other aspects we haven't touched on that this impacts? Voters? Constituents?
What other countries could remove their tariffs to bring more imported goods there?
You all find the secondary market much more entertaining
The academic work on bourbon prices over the last 3-4 years is on Conor's site.

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144 - Judging the San Francisco World Spirits Competition with Anthony Dias Blue Apr 12, 2018

What does a bourbon that receives double gold actually mean? Are the whiskies judged blind? We learn all this and more as the Executive Director of the San Francisco World Spirits Competition, Anthony Dias Blue, joins the show to give us an inside glimpse to the bourbons that can be entered and dispels some myths if it's a "pay to play" atmosphere.

Show Notes:

What sets your competition apart from the rest?
How many different categories do you have at the event?
Are all tastings done blind?
Are they shelf bottles (from a standard distributor) or do distillers get to choose specific bottles they send in?
Why not Jack Daniels and other major selling brands?
How medals are awarded, and what those medals actually mean when we see them on a bottle?
How many judges are there and how many need to rate a bourbon as Gold for it to receive a Gold Medal?
Most of the time when I see a sticker on a bottle saying that this bourbon was rated as Gold or Double Gold, it doesn’t have a date on the sticker. If a bourbon is awarded a medal does it have that medal forever? Is it or can it be evaluated ever again? Does the producer have to do anything to maintain that medal?
Is the "same" product is entered over multiple years and judged independently each year?
How much weight should we consumers put on these awards when we see them on a brand we’ve never heard of or tried?
Why have a competition at all?
Is it "pay to play" and your entrance fee will automatically score you a medal?
Do you see cases of "bait and switch"? Products/Sellers submit “honey” barrels to the competition to get a higher award, and then using that award to promote an inferior product.

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143 - MGP vs Tennessee Bourbon, WL Weller CYPB, and Shipping on Bourbon Community Roundtable #19 Apr 05, 2018

Do you snuff at $100 MGP bourbon and will sourced Dickel be the next wave of NDPs? What does House Bill 400 really mean when it comes to shipping booze from Kentucky? And finally Buffalo Trace announced their new line of CYPB but who really wanted 95 proof Weller? We touch on all these topics and more on this Bourbon Community Roundtable episode.

Show Notes:

What's everyone drinking tonight?
Are we getting tired of seeing $100 MGP bourbons?
Bourbonr and BreakingBourbon have Doc52, let's hear it
Any good April fools out there?
Let’s talk shipping. HB400 passed
The new W. L. Weller Bourbon, CYPB edition (short for Craft Your Perfect Bourbon), is, according to those behind it, made from a wheat recipe, aged eight years on the top floors of the warehouses, and bottled at 95 proof. It is the bourbon which best fit into what over 100,200 bourbon drinkers voted most for over two years – a wheated bourbon recipe aged for eight years that’s been matured on the top floor of the bourbon warehouse and bottled at somewhere between 90-99 proof. Although very limited, one batch of this new bourbon will be released each year, beginning this summer. The recommended price is around $40 for a 750ml bottle. First off, who said we wanted 95 proof weller?
Kerry visited Bowman and Jack Rose Dining Saloon
Thanks to Blake from bourbonr.com, Jordan from BreakingBourbon.com, Kerry from Sobourbia.com, and Brian Harra from Sippncorn.blogspot.com

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142 - The Man Behind 100 Distilleries, Dave Pickerell Mar 29, 2018

Dave Pickerell is well known in the bourbon world, he was former master distiller at Maker’s Mark and owns a consulting business, Oak View Spirits, where he has designed equipment, systems and processes for about 100 distilleries worldwide including WhistlePig, Hillrock, Corsair, and many others. This episode dives into to the distilleries themselves, the pricing behind Boss Hog, and questions we would want to know from a master distiller like grain sourcing.

Show Notes:

As usual, lets start from the beginning. Do you remember your introduction into whiskey or bourbon?
Did you think chemical engineering would lead to spirits?
First off, do you get tired of talking about your past at Makers?
Do you think Maker’s put you on the map?
Do people still ask you to sign Maker’s stuff?
It seems that consulting is becoming a pretty big business because there’s the likes of you, Jim Rutledge, Nancy Fraley, Greg Metze, and the list goes on. Is there that much demand?
Are you training new distillers?
Do they get off track?
Master distillers today are seen is high regards as a big marketing tool and the face of the brand relies on that one person. However, you’re wearing the badge of many distilleries at one time. Are you asked to go to places to talk about a specific brand? Do you play favorites?
You’re still heavily involved with WhistlePig still, correct?
Talk about the brand a bit because it’s one we typically don’t talk about on the show.
It’s just sourced MGPi, right? So what are you doing that’s adding a bit of pizzazz to it?
Tell me, what’s up with the pricing on Boss Hog? What sort of magic are you doing that makes a $500 bottle of whiskey?
You are working with craft distilleries every day, what’s the biggest challenge you see facing them?
Are you trying to produce the same product at all these places? Because when I think about it you could just have the Dave Pickerall SKUs where you say here’s your 3 options, choose one and we will put everything in that bucket
Whats your theory on sourcing grains?
Are chewing on them? Or after distillation?
Discuss year to year variation of crops affect on flavors.
Discuss how sourcing grains from different parts of the world makes a difference in the finished product.

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141 - Bourbon Brain Teasers with Wade Woodard Mar 22, 2018

Can you name all the distilleries in Lawrenceburg? How is it possible that a straight bourbon is only 70 proof? Wade Woodard, blogger at tater-talk.com and witty comedic relief on Facebook forums, leads us through a series of bourbon brain teasers to see if we really know our stuff. Wade is an advocate for bourbon laws and makes sure that everyone is playing by the rules so he knows them inside and out. Listen to see if we get stumped and see if you can answer the questions before we can.

Show Notes:

None! Because I want you to listen and try to guess the answers for yourself!

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140 - Getting Nosey with Nancy "The Nose" Fraley and Joseph A. Magnus & Co Mar 15, 2018

Blending is an art. We've discussed it many times before and our guest today would be considered the Queen. She provides Nosing Services, meaning she is a blood hound in human form. Listen about Nancy Fraley's past and how she has carved a path as one of the world's best blenders for whiskey, rum, armagnac, and many different spirits. In the second segment of the show, we talk about her current role at Joseph A. Magnus & Co and how she mirrored the current distribution to one that was found in a family closet from pre-prohibition as well as her exploration in the Jos. A. Magnus Cigar Blend!

Show Notes:

This is the second Master Blender we’ve had on the show. Back on Episode 103 we featured Drew Mayville. If you didn’t get a chance to listen to it, you really should. It’s an impossible decision to wonder if the master distiller or the master blender is the real star of the show.
Our guest today is renowned in the industry and gets the ever so attractive nickname “the nose”.
Lets talk about you for a bit. Do you remember your first experience with whiskey or bourbon?
Talk about your education and how you got your nick name
When did you realize you could start a business with this?
What do you do when you get a head cold?
So you currently freelance for many big names in the industry as well as craft distilleries out there. What services are you offering for many of these places?
What are some of the most common mistakes distillers make?
Talk me through nosing new make or white dog and how you can criticize or tweak it because in my opinion it’s damn near impossible. are there certain aromas?
Any examples of when you can sense something is wrong and how to fix it?
What’s the worst case you came across and had to salvage something. We can keep the names innocent, but what went wrong?
What else besides whiskey do you consult in?
I read somewhere you’re a big fan of armagnac.
Do you use the same method for judging different spirits or is there a playbook for each one?
Lots of craft distilleries are looking at you to help perfect their products.
How does you determine the amount of each different whiskey that goes into a blend? Does that always translate when your mixing small amounts in a lab then try to use the same percentages on a batch from barrels?
Lots of people do home blending with after market products. Perhaps it’s something as simple as an infinity bottle where you take the last ounce or two from every bottle and put it in a decanter, and others that buy these small 1 gallon barrels. Is there any recipe or formula you use to know what should go into a blend?
Do you find it odd or interesting that distilleries don’t do limited edition blendings with barrels from each respective distiller to form a collaboration?
Talk about Jos A Magnus and what you are doing there
I’ve got access to the single barrels as well as some of the infamous Cigar blend finishes. I want you to talk me through your involvement with single barrels, the standard Magnus release, Murray Hill, and we’ll finish it off with Cigar Blend
Do you see barrel finishes as the future of the industry?

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139 - Overaged Bourbon, PLCB Controversy, Reboot of Old Fitz, and the New Norm of $100 NDPs on Bourbon Community Roundtable #18 Mar 08, 2018

We have a loaded show today with some hot topics hitting the boards. This episode touches on recent releases of NEAT, the less than stellar James Thompson & Brother incredibly overaged bourbon made its way out, we discuss the practices by Pennsylvania liquor control board setting lottery prices at secondary prices, thoughts on the new Old Fitzgerald release, we wonder if NDPs sourced from MGP being $100 is the new norm, and Kenny gets snobby a bit.

Show Notes:

What are your initial thoughts on the new release of NEAT at thebourbonfilm.com?
We've got our own bourbon film come out. You will love the cheesy graphics. It's fun to watch.
There was release for James Thompson & Brother Final Reserve 45 year old bourbon here in Louisville. 250 total bottles. only 150 to the public. It was $1800 + tax. People camped out in the rain. First few sold and then the reviews came out. It’s terrible. What’s the likely future outcome for pricing of this bourbon? and the subsequent 43 and 41 year old releases?
The Pennsylvania Liquor Control Board admitting that it's pricing Booker's Rye with secondary in their online lottery. This is state run. Is this legal? What's to make of this?
Heaven Hill is releasing their Old Fitzgerald BIB Decanter at $100. Will you be buying it? What will happen to the bottom shelf Old Fitz?
Are $100 NDP MGPs the new norm? We used to scuff at this like 2 years ago saying you wouldn't pay these prices for something you knew was made in Indiana. Now with things like Mic.Drop. people are doing it. And keep in perspective that GTS is only $89.
Is it a problem with hype?
What's the next SAOS
MGP be the new stitzel weller...all these up and coming distilleries are going to switch to their own distillate and their mgp bottlings will become more valuable
Is it worth buying bottles over $50 now?
What's up with all the Wathen's Barrel Proof recently? When did this become a sought after item? Because it's barrel proof? a single barrel pick? Wathen's has been around forever but just now became something that continually shows up on my feed.
How about an additional topic: Blake hates Single barrel bourbons...thoughts?

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138 - The Truth About Unicorns, Bottle Collections, and Spirit Awards with Bourbon Truth Mar 01, 2018

He might be the angriest man in bourbon and ruffles a lot of feathers along the way, but he's been enjoying the spirit longer than most of us. Bourbon Truth, or known as Lloyd Christmas on twitter, is well known for his jabs at the industry. In this episode, we talk about his disdain for shelf trophies, if the current market is overinflated, his opinion on how spirit awards are rigged, and even touch on apple brandy. He's back with another no non-sense episode about the harsh reality we often overlook.

Show Notes:

Also appeared on Episode 094
How has bourbon changed since we last talked?
How dumb are people getting that they are buying partial bottles?
What are your thoughts on WhistlePig and their pricing strategy?
What bottles are collectibles for you?
You said that you hate people that buy bottles as investments but it actually worked out for you.
Do you think you sold your collection too early?
Are prices just at the top ?
Are unicorns going to go up?
What are some of those bottles you would sell already open?
You mentioned KY Owl and it's pricing, do you see that as a long term investment for that particular brand after their Stoli funding?
Why do you think people feel the need to sell half-open bottles?
You had a funny tweet that said "Reviewers have so many different ways of saying 'the booze sucks'"
The Whiskey Advocate changed their whiskey review system with their original score and panel score so it's flawed.
Are those spirit awards just BS now? Because the most favorited spirits don't enter anymore
Is the problem that they are sending single barrels or limited expressions most people won't have access to?
What do you see as the movement of craft? Are bad ones ruining the reputation for the majority of them?
Are you jumping on the rum train too?
We haven't heard people talk about brandy much
How bad has Van Winkle quality gone down in recent years?
Allocations are becoming very scandalous

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137 - The Most Famous Name in Rickhouses, Donald Blincoe of Buzick Construction Feb 22, 2018

The Rickhouse. A place where bourbon allows father time and mother nature to do its magic. Have you ever wondered who is behind all these rickhouses? Donald Blincoe, President of Buzick Construction, is carrying on his family's legacy of being the top name in bourbon business for rickhouses. Their patented ricking system is easily identified when entering a rackhouse and Donald talks about their history and process when constructing. Donald also talks a bit about the superiority of a rickhouse versus stacking barrels on pallets. Show Notes:

First let's give an overview of the company and then we will dive into the history.
So do yo know about the history of storing barrels before the idea of rick houses?
There's all different kinds of ways to store barrels. But you all are pretty much renowned for it. Talk about how that came to be.
Why wood?
Talk about the design of the rick itself
Why is your design better than pallet? More economical? Does it make it easier to move barrels in and out?
Is a rackhouse made to survive acts of nature?
What sort of maintenance is involved?
You also have a patented process, right?
Give us the basic idea of why a rick house is constructed the way it is
What man power is involved? I hear you all have a machine that is beginning to automate a bit?
How long to get one stood up?
What's the sustained weight?
Why is there hardly ever electricity ran to these?
Do people ask for other amenities like running water?
How has the engineering of the construction changed over the years or are they just getting bigger?

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136 - Past, Present, and Future Production at Angel's Envy with Kyle Henderson Feb 15, 2018

We revisit with Kyle Henderson to talk about the past and current production of Angel's Envy with their new distillery and all the decisions and mistakes that came along with it. Kyle has a great excuse to build a bunker with "competitive tasting" that has amassed him over 1600 bottles of spirits and now he's getting into barrel aged beers and cigars. Kyle hints at a future of bottled-in-bond Kentucky straight bourbon whiskey and putting an end to their sourced whiskey years down the road. What else is in their future? Listen and find out!

Show Notes:

Kyle, You haven’t been back on the show since episode 13 back in May of 2015. Before we dive into what’s new, talk about you again for a moment.
How you came up in the ranks, became a part of the family lineage, etc?
You’re also not a newbie to the bourbon scene. I know you have quite a collection so talk about that too.
How has your role changed now that this distillery is up and running?
Now that you have your own distillery, could we see an Angel's Envy Kentucky Straight Bourbon Whiskey?
That’s no where near the amount needed for sustaining supply of your product so sourcing is still a big means. Is there a future plan to cut off sourcing?
What has it taken for you to get up to speed to now understand distillation as well as outgrowing the co-packer?
Did you all have input on the design of your stills?
Talk about on-boarding and finding the right people
Talk about clocking barrels real quick
What was the benefit of the Bacardi buy out?
How many barrels are you pumping out a day?
That’s no where near the amount needed for sustaining supply of your product so sourcing is still a big means. Is there a future plan to cut off sourcing?

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135 - Barrel Pick Strategies and Theories, Crown Royal Bourbon Mash, and Ridiculous Blanton's Chasing with Bourbon Community Roundtable #17 Feb 08, 2018

Everyone has a different strategy when it comes to picking barrels and we talk about each of ours. We also touch on the topic of a "group pick" versus a "store pick" when something is selected by the Master Distiller. Crown Royal Bourbon Mash has violated the TTB, but does the TTB even care? Why are consumers still regulating this? And we talk about bourbon FOMO and the ridiculous amount of people around the country that have Blanton's scarcity, where did it all go? But more importantly, who cares?

Show Notes:

We picked our first barrel together. Let's talk about the process a bit more.
Everyone has a different strategy
Blake can you give your tasting notes on it
Video will be posted on perfectpourtv.com in the future
Everyone passed on barrel #6 but someone will eventually take that barrel. Or do you think that goes to stores who don't select and ask the Master Distiller to pick on for them?
Wade Woodard who has started his new blog at tater-talk.com had an article called Diageo done screwed up. He talked about the Crown Royal Bourbon Mashbill release we discussed in the roundtable. Wade is a consumer advocate and whiskey law sleuth and discovered they are in violation. Can you take any guesses to what this product will be called after the 1 year period is over?
Why are consumers still the ones doing all the legal hurdles? Does the TTB not care? Does it really matter at the end of the day since it's not a real crime?
OKI announced the end of their line with a bunch of 12 year barrels being dumped soon but people are cleaning out shelves. In addition, the standard Old Scout is being cleared too. Not even store picks. Is there a panic mode being set in right now?
People are continually complaining about finding Blanton's. Is it just me or does regular Blanton’s not do it for you all anymore?
Is Buffalo Trace manufacturing demand?
Thanks to Blake from bourbonr.com, Nick and Jordan from BreakingBourbon.com, and Brian Harra from Sippncorn.blogspot.com
Listen to all the Bourbon Community Roundtables

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134 - Being New to Bourbon: Exploration and the Chase with Darin Mellor Feb 01, 2018

Many seasoned bourbon drinkers know all too well the climate of things, but rarely ever stop to think how newcomers to this hobby view it. This episode takes an outside look in from experimenting with high rye, low rye, and wheated bourbons as well as a look into how our guest views allocated items. Darin Mellor, a spirits enthusiast, has been on the beer and tequila chase in the past and recently got into bourbon. Learn about his journey into the crazy hobby that can be very frustrating at times.

Show Notes:

What first attracted you to bourbon?
Talk about the tequila and beer chase for a bit.
Before you started really getting into it, was there anything that made you anxious or nervous?
What made you want to know more?
How did you start exploring high rye vs low rye vs wheated bourbon?
Did you even know these different kind of bourbons existed before you dove in?
What made you go with something barrel proof when you first started getting your few bottles?
Being new to the scene, what's your take on non-distilling producers?
When you go to a store and see a hangtag or sticker that says "Won Double Gold", does that influence your decision?
How did you come to find out about Facebook groups or reddit?
What was the most surprising thing you saw when you started reading more into bourbon?
It took me almost 6 years until I found out about limited edition bourbons. How did you find out?
Am I creating the problem or are new bourbon drinkers the problem when it comes to the allocation issue?
So talk about your first reactions when you see an acronym like WLW. Are you like what the hell are these guys talking about?
Now that you are getting into the bourbon scene, what's the most frustrating part?
What advice can you give to seasoned veterans of bourbon when all the new people are coming into the hobby?
Are you surprised people are waiting in lines and lotteries for bourbon?
Have you found yourself sneaking bottles in the house from your significant other?
You can read more about Darin at mempxl and on Instagram at @mempxl

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133 - Grain to Glass with Ryan Burchett of Mississippi River Distilling Company Jan 25, 2018

The grain to glass movement isn't new, but it's a way for brands to differentiate themselves as they have complete control of the distillation process from all locally sourced products. It sparks pride in your area and builds relationships across the process until it hits the consumer. Ryan Burchett, Co-Owner and Distiller at Mississippi River Distilling Company, joins the show to talk about new experiments are happening from partnering with other distilleries and how the wood effecting the barrel is the next frontier for unique concepts and spirits.

Show Notes:

Ryan, let's talk about you for a minute. Talk about your background and if you grew up around spirits.
How old are you and your brother? When did you get the bug to really dive into this venture?
Your known as one of the bourbon brothers that changed prohibition-era state law in Iowa, so talk about the history of Iowa and the meaning behind this title.
Before we dive into it, give us an overview of Mississippi River Distilling Company
Talk about the origins and how the name Mississippi River came to be or did you look out your office window and saw the Mississippi River and said "that's it!"
So the whole grain to glass thing is something we hear very often now. It's almost counterintuitive to what some of the big titans in the industry do. They feel that sourcing the best grains are the most efficient way to create a quality product, no matter the distance. But they also have to buy from multiple farms for the same grain. So talk about your view of having grain to glass distillation and what it brings.
Talk about some of the brands and spirits you all are doing.
Ok what's an "artisan spirit"? I'm intrigued
Let's be honest, you're on a bourbon podcast but do you have a particular spirit you enjoy distilling more than it?
What states are your products distributed so our listeners can be on the lookout?
Talk about the tours and what's unique?
Talk about Iowa for a bit. You're our first guest from this state so what's bourbon growth been like in regards to the market?
You started this 5-7 years ago - How has your own operation grown from where it started?
How many barrels are you aging? You’ve got a lot of experimental barrels going on but what is your primary age you shoot for in your bourbon whiskey? Size of barrels being used? Where do you get your barrels?
Where are you located so people can visit you and some social media locations to learn more about you

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132 - Kentucky's Bourbon Boom: Economics Panel at the University of Louisville with Bill Samuels, Mike Veach, Reid Mitenbuler, and Susan Reigler Jan 18, 2018

What happens when you get Bill Samuels, Mike Veach, Reid Mitenbuler, and Susan Reigler in front of an economics class? You talk about the growth of bourbon, the economic impact of it, and how to get jumpstarted into a career. Thanks to the John H. Schnatter Center for Free Enterprise at the College of Business, University of Louisville for hosting and allowing us to record. This event is just one of a series of events on the bourbon industry in the college this semester . The bourbon theme included an economics reading group which read and met to discuss Reid’s book. They also took field trips to Buffalo Trace and Peerless distilling. In addition, the economics senior capstone class is focused on the economic history and importance of the industry. Students in the class are writing a variety of research papers on the bourbon industry for their senior projects.

Show Notes:

We will first attempt to wrap our heads around the size of the boom
What consumer and federal or state-level regulatory trends might be facilitating the recent resurgence.
We will be considering the economic impact on KY, including investment, job creation, tourism, and exports. I’ll have the panelists dwell on the recent investment announcements by BBC, Lux Row, Stoli, and Heaven Hill plus the revival of whiskey row (Old Forester, Michter’s, and, by extension, Peerless, Angel’s Envy, Rabbit Hole, and so on).
What about the marketing strategy of old brands and distilleries being brought back from the dead (Peerless, Kentucky Owl, and Old Taylor/Castle & Key).
Given it is fall release season, discuss the surging popularity of the boutique brands from the big distillers and the associated retail price increases, shortages, production timelines, and the “ethics” of the secondary market.
What is your opinion on the future? Can the boom last and what opportunities are out there for UofL students interested in the industry?

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131 - Banning Crotchshots, Vintage Spirits Law, and Favorite Wheated Bourbons on Bourbon Community Roundtable #16 Jan 11, 2018

The community did a pretty quick 180 in regards to treating people more fairly in facebook groups. We discuss how banning unopened bottles has settled the drama and also evaluate the definition of the new vintage spirits law that has passed in Kentucky. Taking a speculative look at the success and if it has the potential to go mainstream across the country. Lastly, we wrap it up talking about our favorite wheated bourbons of all time.

Show Notes

Blake are you going to be coming out with a whiskey inspired cookbook?
It is now (as of Jan 1) legal in Kentucky for people to sell their vintage spirits to liquor stores (and bars), which can then sell them to the public. What are our speculations on what will happen?
It looks like the flood gates have opened up again and eBay has seen a rise of bourbon being sold. Is this just eBay not paying attention?
The Crown Royal Bourbon Mash Blended Canadian Whisky
Your favorite wheated bourbon ever.
Listen to all the Bourbon Community Roundtables.

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130 - Ask a Master Distiller with Shane Baker of Wilderness Trail Distillery Jan 04, 2018

You may remember of Dr. Pat Heist of Ferm-Solutions back on episode 121 talking about the science of yeast. This episode feature his counterpart Shane Baker, Master Distiller of Wilderness Trail Distillery, as he answers all the questions you ever wanted to know from a Master Distiller. These guys are very well known in the bourbon world amongst distillers who know what they are doing. We take a deeper dive into grains and how this distillery has been aging product for almost 4 years and still hasn't released a bourbon yet.

Show Notes:

Tell us a bit about Wilderness Trail?
Where are you located?
Do you use the same yeast strain in all your different mash bills?
Adam Kessell I'd like the hear about all crop yield, and the agricultural footprint of bourbon/whiskey and what safe guards we take for the long term success of the product.
Can you continue to keep it local?
How often do you turn away grains?
What do you think about the bourbon boom from a craft standpoint. what needs to be done to maintain this momentum?
Aged stock vs making money. where’s that balance?
What advice to give to other craft distillers?
What in your opinion is the biggest factor in distilling/aging? Mash?,distillation temperature?, entry proof?, barrel type or aging location?
Chris Scott I want to hear more about sourcing grains. We already heard Jimmy Russell say he must source rye from Europe. That blew my mind.
Dustin Charles Herr Discuss year to year variation of crops affect on flavors.
Steven Granger Discuss how sourcing grains from different parts of the world makes a difference in the finished product.

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129 - Bourbon Trail meets Tobacco Road, Bourbon and Cigar Pairings with Jake's Cigar Bar Dec 28, 2017

Enjoying a glass of bourbon while smoking a cigar seems like an average Friday night to some people. However, pairing a bourbon and cigar can be more complicated than you think. We sit down with Jake Glancy and Jeremy Kendrick of Jake's Cigar Bar to get a complete cigar 101 lesson on everything from cuts, types, leaf varieties, and more to understand how the unique flavor of a cigar will compliment different types of bourbon. You will want to rush outside and smoke a cigar after listening to this one!

Show Notes:

Let's start from the beginning and talk about the types of cuts
How do you pick the ring gauge or size of cigars?
Talk about the wrappers and what flavors each type release
What's the difference between tobacco in Nicaragua and Honduras versus in Kentucky?
Talk about hand-rolled versus machine-rolled.
Bourbon drinkers have a progression from mixing to neat, what about cigar smokers?
What do you mean by tasting a cigar by "thirds"?
It's moving from cigars and scotch to cigars and bourbon. What's the initiative?
Describe the different shapes of cigars
When you're smoking a cigar do your taste buds or receptors change rather than drinking bourbon alone?
What's the sweet spot for the third in your opinion?
I'm going to throw some bourbons at you and you tell me what cigars would pair well.
Talk about higher in proof bourbons like Stagg Jr and barrel proof bourbons and the cigars that pair well
It seems like Four Roses pairs well with any cigar
Talk about barrel aged cigars
What about something super light like 80 proof Basil Hayden
Rye whiskey is growing in popularity. How does rye whiskey stand up in cigar pairing?
How about something that's super oaky like Elijah Craig 23?
How about finished bourbons like Angel's Envy port finished bourbon?
The craft market is booming but what do you pair with something that has a grain forward flavor?
Talk about the Van Winkle Cigars. Are they good or are they hype?
I see a lot more Barrel aged cigars on the market and I am curious for recommendations and also some info on the technique and how it imparts the flavor from the barrel to the tobacco.
Are Cubans really that much better?
Get 15% off at Jake's by mentioning you heard about them on Bourbon Pursuit!

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128 - Overnight Bourbon using TerrePURE with Jacob Call of O.Z. Tyler Distillery Dec 26, 2017

It's a controversial topic amongst bourbon purists. Can you replicate all the effects Mother Nature and Father Time add to the bourbon that rests inside a barrel? Jacob Call, Master Distiller at O.Z. Tyler, comes from a long family lineage of distillers and decided to do take on an industry with Terressentia using TerrePURE technology. Learn about the growth of this startup and small bit about the technology in this episode.

Show Notes:

How did you get involved with bourbon and got you here today?
Do you have any good stories with being around Booker and Fred?
Tell us a bit about the property here in Owensboro
How bad of shape was this Old Medley Distillery when you got here?
I was surprised at the size, it seems like you're pumping out a bunch of product
What is creating all this expansion especially when you are so new?
Explain the TerrePURE process because you're expediting the aging
So it's not just marketing BS?
Do you worry about bourbon purists not enjoying this when you talk about age statements and the like?
If it works so well, why wouldn't the big boys want to license this?
Talk a bit about the O.Z. Tyler Brand
Will there be other brands to come out?
So it has to be barreled for at least a year to be labeled Kentucky bourbon
I was blown away by the taste. It actually tastes like a 4 year old bourbon.
Where is Terressentia focused for the future?

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127 - Sourcing High End Bourbon with Bill Thomas, Mike Jasinski, Mike Miller, and Jared Hyman Dec 21, 2017

This new episode is a flash back to an interview Ryan performed while at Kentucky Bourbon Festival 2017 while sitting with one of the shows all-time favorite guests, Bill Thomas. In addition we're joined by the likes of Mike Jasinski, Jared Hymen, and Mike Miller of Delilahs in Chicago. This is a regular who's who in bourbon and it's great take on the industry of high-end bourbon pours, and the savviness of bourbon markets.

Show notes:

Talk about Bourbon Bonanza and Jeeps for Joy
What is hunting like now?
How is value perceived on a certain bottle when the seller is looking at asinine market prices?
Is dusty bourbon supply now able to meet demand and not as hard to find?
How do you protect yourself from fakes in the secondary market?
Do laser codes even matter?
How do you find those value pours at your establishments?
View all our other Bill Thomas episodes

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126 - Bitcoin, Community Bullying, and 2017 Bourbon of the Year with Bourbon Community Roundtable #15 Dec 14, 2017

In this final Bourbon Community Roundtable of 2017 (it's the 15th edition) we look at the unique rise of trading bourbon for bitcoin weighing out the pros and cons, a look back into how the bourbon community has changed for the worse in 2017 and we cap it off talking about our favorite Bourbon and Rye releases of the year.

Show Notes:

In recent news, we’ve talked about different ways of trading for bourbon. I’ve traded landscape work. I know Ryan has traded his services for boxes of Jefferson’s before. But the new trend is bitcoin. So before we get into the pros and cons of doing a bourbon trade with bitcoin, who has taken the leap and bought some?
It’s really hard these days to find a good forum that doesn’t start lashing out or people that post their life’s collection of pappy that create a whirlwind of comments. At one point Bourbon Info Exchange and Bourbonr were good places you could go for just normal discussion. But lately, it’s become a game of who can make the poster feel like a douche. I’m honestly a bit appalled by it all. It has ruined the sense of community. there was once a time when you could try and become educated but everyone is quick to jump on ridiculing people now. It’s certainly not a friendly community any longer.
Ok.. the time has finally come. Our Bourbon of the year choices. lets have a discussion about this because I know not everyone has tasted everything.
Surprise Barrel for our fans!!!

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125 - The Export Market with the British Bourbon Society Dec 06, 2017

If you think the bourbon frenzy has gotten bad here in the US, well you don't know what it's like to live outside the borders. This episode features Ed Rosie and Andrew Watson, members of the British Bourbon Society, as we we discuss the transition of scotch drinkers to bourbon, the European search for dusties, and how it's nearly impossible to get your hands on store picks which we take for granted.

Show Notes:

How did you get into bourbon
What is the British Bourbon Society all about?
Talk about the current state of affairs with bourbon in the UK.
How much have you seen the EU pick up on this? Are there dedicated bars? Are bartender cocktails changing?
Is it cheaper to have your booze imported from a different country?
Have you taken all the dusty bourbon out of Europe?
I have friends from the UK and when they visit they tend to bring extra suitcases for shopping because things are just cheaper here. How do the prices compare to the US with taxes?
How often are you making pilgrimages to go shopping?
At this point, Trump is making more enemies across the globe and within our own country. Back in July, the European Union talked about a retaliatory tariff on steel imports. They said there would be heavy taxes on American whiskey. And the senate majority leader is Mitch McConnell who represents Kentucky, so it’s no wonder why they would go straight for the groin. As bourbon begins to boom and flourish in export markets this could really hit home as every distillery is in hyper-growth phases. Fred Minnick had an article on the NYTimes that really touched on the subject. I want to get your opinions on what this tax could potentially do
What’s the difference in the legalities? still a 3 tier system?
You also have some interesting export only bourbons you have access to. Wild Turkey 12 year. Blantons SFTB and Gold and Reserve. But what do we have in the US you wish you had every day access to?

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124 - How to Create Barrel Picking Groups with Eddie Noel of The Bourbon Cartel Nov 30, 2017

Have you ever wondered what these bourbon barrel picking groups like The Bourbon Mafia, 1789b, T5C, and The Bourbon Cartel are all about? Eddie Noel, who has a history of founding multiple groups, will guide us into what it takes to form a barrel picking group with the types of individuals needed, the commitment of joining one, and the secret to getting private barrel selections when you don't have a store to get you in.

Show Notes:

Eddie, how did you get started with bourbon?
Before we dive in, explain what a barrel picking group does. It should be self explanatory but you know.
We've talked about barrel selections being a great avenue for terrific bourbon, do you agree?
Talk about your history with barrel picking groups
Lets talk about the mentality of barrel picking groups. What do you need to know going into creating one?
How hard is it to create one?
Is it difficult when stores want to keep the barrel themselves?
What do store owners get out of it?
Who are the types of individuals you seek out?
Do they need to be in the same area?
Does it help if the members are from Kentucky? (Local to the distilleries)
Does having a connection to a store owner make it break it?
If you do have that connection, how big should a store be or the volume that needs to be sold to determine how often they can be selected?
Is there ever an over abundance of selections? Could it hurt your pockets if you aren't careful? Can you split barrels with a store so half go to the group?
Are there ways to get barrels without knowing a store owner?
What are some of the rules of the group?
Amy Halter from Patreon: For Eddie Noel, are there ever differences of opinion on which barrel to select, and if so, how does a large group handle that?
Are there certain distilleries that treat barrel picking groups in favor versus traditional store owners?
Talk about some distilleries you are visiting outside of Kentucky
What do you think about finished barrels?
Are craft distilleries easier to get on their select list rather than the big dogs like Wild Turkey, Four Roses or Buffalo Trace etc?

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123 - Retail Pricing Wars... Part 2 Nov 22, 2017

In Episode 109 we featured two retailers and discussed if there is such a thing as MSRP pricing and how square footage, location, loyalty, and clientele all boil down into how rare bourbon is priced and sold. Eric Darland, a buyer in the D.C. area sent us an email and told us we completely missed the mark. Eric gives insight into the legalized mafia that is distribution, allocation of store picks, and pricing fairly.

Show Notes:

Let's start with store picks and why are they so hard to get outside of Kentucky?
Do you think it's unfair that if a store sells more lower tier bourbon they should have a shot at choosing barrels?
Are you losing customers if your store doesn't have the top-tier stuff?
Do liquor stores really make that much money on limited releases by selling at 2-5x MSRP?
What's the difference is pricing in the D.C. area vs Kentucky vs NYC?
So you are firm believer in supply and demand and pricing accordingly
So your store reaps the benefit of getting 2-3x value. What happens when Buffalo Trace ups their cost to you by 2-3x? How are you going to feel?
Would new MSRP pricing end the secondary market? Would we see BTAC bottles lined on the shelf at $600 a piece if that happened?
Booker's Rye and WhistlePig Black Prince releases are good examples of proper pricing
Do distiller's even care? The ultra-premium is less than 1% of their actual revenue.
Do you think it's an unfair fight in regards to passion for someone that lives in KY vs DC?
Distribution is problematic. Some people suggested having Amazon being the centralized liquor store. What is an idea of how distribution can be fixed that levels the playing field across state lines?
What's the future of how supply will equal demand?

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122 - Entrapment, Jefferson's Presidential, and Christmas gifts on Bourbon Community Roundtable #14 Nov 16, 2017

There's been some sneaky releases lately from Diageo and Jefferson's so we tackle those. If you're short on Christmas gift ideas, we talk about some of those things you can give the bourbon lover in your life.

Shoe Notes:

In recent news, the folks at Diageo slid in a brand new Orphan Barrel release called Entrapment 25 year Canadian Whiskey. Anyone have thoughts on it yet?
Jefferson's also released their 16year Presidential Selection. I heard about this release almost a year ago and completely forgot about it. But this is a unique one because it's not like any other Presidential release. this one has some of the Jefferson's flair where its been double barreled and they call it Twin Wood. Twin Wood got its name after Master Distiller Trey Zoeller chose an 11-year Bourbon to be re-barreled in freshly charred oak for another 5 years. Around 10,000 bottles are available today in markets across the country at an MSRP of $199.
The bloggers on the roundtable did their sleuthing and found out that PVW15's red foil this year was a bottling line mistake. Blake had a special name for it.
The holidays mean one thing, as "the bourbon connoisseur" of your family, your obligated to bring a few bottles over to share with family. What are those bottles?
Christmas season is quickly approaching. Each person gets to discuss what they believe are the top gifts. This could be from a specific bottle, to ice molds, to clothing.
Be on the lookout for a special Black Friday deal on the Bourbon Pursuit facebook page as well!

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121 - The Science Behind Bourbon and Yeast with Dr. Pat Heist Nov 09, 2017

Many of us understand Bourbon 101 and 102 knowledge, but what about level 400? Dr. Pat Heist of Ferm Solutions joins the show to explain what is chemically happening when you're producing bourbon and gives an in-depth look at yeast and how it becomes one of the most critical components of the process. You will learn all about the breakdowns of enzymes during mash cooking and species of yeast for distilling. If you're a science buff, this episode is for you.

Show Notes:

What does Ferm Solutions do as well as how big Wilderness Trail Distillery?
What was your first real job out of college and how did that get you into spirits?
Are you tailoring yourself to craft whiskey or do you help with big names on the market as well?
Talk about the science behind corn
Is there really a difference between red corn or blue corn vs the traditional white/yellow corn? Difference in flavor? Economical?
Talk about pesticides and GMO for the grains
What about barley, rye, or wheat? Is the breakdown of the pathogens different or the enzymes?
Go a bit more in depth about what the scientific differences between sour vs sweet mash
How does yeast compete? What about the sanitary levels and how that contributes?
What are the differences in the species of yeast and which ones are typically used in beer and spirits production?
True or False. Does yeast contribute 15% to the flavor of a bourbon?
What are the differences between low-gravity and high-gravity fermenters?
What is the cause of a mutated yeast? Jim Rutledge discovered it at one time when it was a part of some limited edition offerings at Four Roses
When you're monitoring the yeast during fermentation, what are you looking for?
When I was at Castle and Key they talked about doing yeast forensics to find a closely resembled strain. Is this actually possible or just marketing hype?
Gram-positive and gram-negative bacteria. What does this even mean?
When does the yeast stop playing a roll? When it's in the barrel? out of the barrel? in the bottle?
Is yeast like a fungi where it can reproduce when it get puts back into a normalized environment?
What about beers that go bad?
One last question about corn, how long do you age corn in a silo to dehydrate corn and remove moisture?

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120 - High Volume Online Retailers with K&L and Ace Spirits Nov 02, 2017

Retailers need an edge to stay competitive in today’s market. Listen to Louis Dachis of Ace Spirits and David Driscoll of K&L Wine Merchants on how technology is making their business grow on national level and you get a lesson on distribution and why there are shipping restrictions to different states in the US.

Show Notes:

Talk about your stores and the markets you serve
How have you seen the bourbon market effect your business? What's the good what's the bad?
How does having a very prominent online presence given you an advantage?
Do you see your barrel picks making its way out of state because of online orders? Do you feel that impacts locals?
We know allocated items in bourbon are coveted right now. How are you dealing with this surge? Do you reward continual shoppers, even online shoppers that are out of state?
Is there a better way to get products into the hands of consumers other than the three-tier system?
Why are there so many law restrictions on shipping alcohol across state lines? Why can't we have a uniform federal ruling that allows shipment across state lines?
This goes into global shipping. For example: A Malt like Springbank 21 (700 ml) at Masters of Malt retails for $220ish. Even if I bought only one bottle and paid $40 for ship on the 1 bottle, it is still cheaper than purchasing the 750 ml US version for $390ish. Where do you think a savvy consumer would buy? How will US retail stay competitive in the global marketplace at this rate?
In an ideal world where you can sell more volume online, what do you want to see changed?

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119 - Pivoting from a Coffee Bar to a Bourbon Bar with Matt Landan of Haymarket Whiskey Bar Oct 26, 2017

With the current climate of overpriced rare whiskey, how do you turn that into a profitable business? Matt Landan talks about pivoting his coffee shop into Haymarket Whiskey Bar, a staple of bourbon country and Top 40 whiskey bar.

Show Notes:

Everyone who has visited Louisville probably knows but we are going to talk about the history of the bar
Do you think this is becoming a new landmark on the bourbon trail
How are you appealing to the local bourbon community?
You also do something unique with the price of your Van Winkles too
People on the forums also thought you ruined bourbon for maybe 30 minutes last year too
Talk about the new Vintage spirits law and what that means
You’re keeping up with it. what’s the latest news with it and where are they?
What are some potential pit falls?
How do retailers or people like yourself protect themselves from frauds?
What mistakes have you made trying to run a whiskey bar?
What advice would you give to someone?
How do feel about increased competition?

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118 - All Bad News. Murray Names EH Taylor Four Grain is Whiskey of The Year, Media Samples of Secondary Markets, and No More Eagle Rare Picks on Bourbon Community Roundtable #13 Oct 19, 2017

Recent whiskey news has really been depressing. There hasn’t been much good that’s come of it so the roundtable spends an hour and complains. We hit on everything from the sadness that is EH Taylor Four Grain being named Whiskey of the Year to the depressing news of no more Eagle Rare store picks in 2018. Read more sorrowing news we talk about in the show notes below

Show Notes:

Whiskey Of The Year according to Jim Murray is the EH Taylor Four Grain
Did anyone actually like it?
Is this a ploy to sell more books?
How is this going to effect next year’s release?
There is a new Woodford Reserve Master’s Collection
Kerry isn’t a fan but Eric does like it. They discuss
David J Montgomery from Professor Cocktail is a moron. He tried selling his BTAC samples on the Secondary Market. Will Buffalo Trace change their sample distribution process now?
Do relationships matter when you live in a control state?
There will be no Eagle Rare store picks in 2018. Kerry explains.
What are UofL fans going to do now with their Pitino and Jurich Maker's bottles?

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117 - The Past, Present, and Future of Bourbon with Chuck Cowdery Oct 12, 2017

Is the madness ever going to end? Are those unicorn bottles going to continue to climb in price for the future? How did we end up here? Past guest Chuck Cowdery, a bourbon authority, enlightens us to how the history of bourbon being an unwanted commodity created stocks of well aged whiskey that led us to the market we see today.

Show Notes:

Let's talk about the past and the bourbon, crisis, was it an overall understanding that bourbon might be extinct?
At what point did you come in to see some of this first hand?
How did advertising work for bourbon? How did you get it into the hands of elders?
How did no one see this coming? Like literally no one.
You talk about the resurgence of bourbon was partly because of the lack of drinkers because it led to the unintentional benefit of very well-aged whiskey
What were distillers doing with this better aged whiskey?
Do you think exports are the biggest benefactor?
What were bourbon brands doing at the time to appeal to the Japanese and European markets?
So people are buying whiskey again, how are distillers ramping up production?
Was there a surge of more NDPs and independent bottlers buying sourced whiskey?
Why do you call this a “not so attractive” trend?
At what point did we start seeing the “shortage”? or is there really a shortage?
Have NDPs died off because they can’t source or contract distill now?
Will craft distillers put a dent in the market or are they just looking for their piece of the pie?
Do you think any of these companies will be "under water" on their investments when the bourbon matures for sales in 4-12 years? Especially when they have to compete with the big boys as they are expanding.
Do you think we are going to see people drop off because we don’t have a lot of well-aged whiskey now? We have distillers and craft distillers removing age statements. How will that effect the future?
What’s the key to making this trend last?

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116 - The Visitor Experience at Heaven Hill with Jeff Crowe Oct 05, 2017

Have you ever visited the Bourbon Heritage Center in Bardstown or the Evan Williams Bourbon Experience in downtown Louisville? It's time you meet Jeff Crowe who is the General Manager of Visitor Experiences for Heaven Hill. Jeff takes us through what each locations have to offer and gives some insight into how he can fairly distribute Parker's Heritage and William Heaven Hill releases

Show Notes:

Did you come from a hospitality background or whiskey?
Was life a bit less hectic in 2013?
How has bourbonism grown since you have been around?
Has it put more stress on your job
Talk about each theEvan Williams Bourbon Experience EWBE and theBourbon Heritage Center BHC and what you will see in each
Heaven Hill is unique that you don’t actually ever get to tour where the majority of the bourbon is made. Is there plans to open up Bernheim for visitors?
I’ve always told people that they need to visit EWBE to break up the distillery visits because it’s more like a mix of a museum with video projectors. Most distillery visits get pretty repetitive but this breaks the mold. Do you know whose idea it was to build it this way?
Talk about the history of this building because it was owned by the Shapiros at one point too.
What is the wildest thing you’ve seen happen at either location? Someone trying to dive into the large glass of Evan Williams at the entrance?
You also spend time at the BHC in Bardstown. Even though these locations are only an hour away from each other, is there a different vibe or feeling the visitors get from each?
Is there something one offers that the other can’t?

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115 - More Bourbon Trivia with Freddie Johnson of Buffalo Trace Sep 28, 2017

Freddie Johnson has a long resume. Previous guest on episode 59, 3rd Generation Employee at Buffalo Trace, and Tour Guide Extraordinaire. He joins to talk about Bourbon Pompeii, who was Thomas H Handy (THH) and other tidbits of random knowledge you only get from Freddie.

Show Notes:

What’s been going on since the last time we talked?
You haven’t been getting a bigger head by reading all those 5 star TripAdvisor reviews have you?
Lets give everyone a little refresher about you and your family history at BT
So who’s going to continue the family tradition and be the 4th generation?
What are the ABCs of bourbon?
What is the origin of “the shot”?
Who was Thomas H. Handy?
Alright, this Bourbon Pompei, lets talk about it.
For some other geeks out there besides whisky geeks, you also took part in a new Buffalo Trace virtual reality tour. talk about that.

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114 - A Blind Tasting of Rare Bourbons on Bourbon Community Roundtable #12 Sep 21, 2017

The bourbon community roundtable does a blind tasting with samples sent in by a fan of the show. The best bourbon bloggers out there are put to the test to see if they can figure out where it came from. You won’t believe what happens. Show notes below…

Show Notes:

We’ve got a full house tonight with Blake from bourbonr.com, Nick from BreakingBourbon, Kerry of subourbia.com, Brian of SippnCorn, and Michael with @flightofbourbon as our special guest
Blake talks about tasting blind all the time
What do you do about wanting to sample limited releases, but you may not get the opportunity if you only have that 1 shot to buy the bottle?
Throughout the show we try samples A, B, C, and D.

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113 - Rum Pursuit with Fred Minnick Sep 14, 2017

Fred Minnick, multi-appearance guest on the show and author of the new book Rum Curious, educates us bourbon drinkers on why rum isn’t so bad and how the rum industry needs the passion of the bourbon community.

Back in February you had a article named “For Rum’s Sake”, an open letter to bourbon drinkers. Was it a plea?
Why rum? There’s lots of other spirits
Name a few brands that are accessible in parts of the US that are trustworthy.
So what’s wrong with Captain Morgan and those typical ones we all think of?
We know bourbon has 3 main ingredients, but what are some of the main ones going into rum?
We also have corn whiskey, rye whiskey, etc, any variants?
So people want to learn more about rum, besides your book, where are the rum fanatics?
Talk about the laws and labels for rum producers
What do you think about those companies that say they can create an aged rum in less than 7 days using technology?
Thanks to Emmet Klocker that sent us some samples from Lemon Hart, Havana Club, and 1931.

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112 - All You Need to Know About Private Barrel Picks at Buffalo Trace with Beau Beckman, Single Barrel Select Manager Sep 07, 2017

Beau Beckman, Barrel Select Manager at Buffalo Trace, is now a 2nd time guest! We talk about how the program has matured, why you only get to taste 4 barrels rather than more, how the barrels are chosen for the program versus the regular blend, and how you can get your own.

Show Notes:

So what’s been happening since the last time we chatted back on episode 009?
You’ve managed to stay off the news radar it seems like except there was a good article Forbes put out recently and our good friend Bourbon Truth was talking about good private barrels and said you basically had to lick someone’s balls (especially Beau beckman) to get anywhere
So we just did a pick and you said you can have the barrel or we can send it off to Mexico
For anyone that doesn’t know and didn’t catch them up to speed on your family heritage that you bashfully don’t like to talk about
I was actually out here today doing a barrel selection of Buffalo Trace, talk me through the process of what I experienced today
The numbers have been dwindling at every place for barrel selections. Where it was once fruitful to try 12 or more barrels, sometimes it’s down to three. Is this just lack of mature whiskey?
Or is it lets dwindle down these remaining barrels for single selections and then we will pull out new ones
How often does it happen someone will pass on a barrel and then the next group or the group after says something ridiculous like “oh man, that’s the honey barrel!”
speaking of honey barrels, do you really believe there are such a thing and how often do those go to single select?
how are the barrels chosen for single select, randomly? by a group of tasters?
I've had some very off profile barrels too
Coming and doing a barrel pick for new whiskey geeks is like the ultimate experience. What do you attribute to the success of a single barrel program?
Any advice for those stores who are itching to get on the program or know of a shortcut?

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111 - The Kings of Barrel Picking with Reid & Emerald of 1789b Aug 31, 2017

Reid Bechtle & Emerald Adair of 1789b join the group to talk about the fascinations with the better things in life, how they started 1789b, how barrel selections have changed in 7 years, and the barrel picks they have still yet to do.

Introduce yourselves, your background and how bourbon got into your life
What are those coins you have in your hands?
Explain what 1789b is
Where does the name 1789b come from?
Do distilleries roll out the red carpet for you?
Have the advent of prolific Facebook groups influenced the group?
Talk about those early Reid & Emerald picks
How has the barrel selection process changed now that you don’t get the pick of everything in the rick house?
When newcomers are in the market and they see Billions with Michter’s 20 year and they get caught up in the chase. Do you all get caught up seeking limited releases too?
Is there a bourbon pick you haven’t done yet that would be on your bucket list?
Listen to the barrel pick we all did back on Episode 105

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110 - The Eclipse Curses, Old Forester Birthday Releases, and Store Picks on Bourbon Community Roundtable #11 Aug 24, 2017

The roundtable is back with a new panel member. Some of us got cursed by making fun of the eclipse while others are being cursed by the Old Forester vapor gods by stealing some extra alcohol for OFBB 2017.

Show Notes:

Thanks to Maxwell Christy of SuperflyBourbonClub, Blake from bourbonr.com, Jordan from BreakingBourbon, and a brief appearance from Kerry of subourbia.com
Who watched the eclipse today? Anyone else underwhelmed?
OFBB is releasing their 2017 Birthday Bourbon
How about Old Forester Statesman? Has anyone tried it yet?
Why is it people are ok with higher prices on private label bourbons however it’s not like that in any other industry?
Quinn English asks “I’d like to hear more about distribution and alternatives for the three tier system”
Vlad Belchinsky asks “I would like to see a discussion about 'store picks", are they really and why does someone's opinion of 1 barrel drive the price up over a standard release?”
Adam Kessell asks “Another topic is what you drink when you don't drink bourbon. And it's connection to bourbon. Or bourbon barrel aged tequila/rum, etc.”

https://youtu.be/D7TxC0b6B0k

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109 - Retail Pricing Wars! Aug 17, 2017

Retail Pricing Wars! Does MSRP really mean anything? How do stores price their products relative to their size, customer base, and geographic location? We’re joined by Ed Bley of Cork N Bottle and Angelo Ingrati of Peppino's Liquors & Wine to discuss both sides of the story. Read Show Notes Below.

Show Notes:

What’s your reason on why your stores can sell above MSRP?
Why would any store NOT sell at secondary pricing?
How does geography play a role into this with Kentucky vs NYC?
Is Buffalo Trace or the distillery the real culprits of the problem?
Don’t most liquor stores make their money on volume rather than limited releases? So how do you keep your customers happy after this bubble bursts?
Small mom & pop shops are losing allocation and reps are favoring big box stores, do you see this as a problem on the distributer side?
Do store owners get tired of hearing “Do you have any X?”
What do you think is the effect of square footage of your retail space? What are their advantages?
How do you buy enough fireball to get any limited release bourbon?
Are everyday items priced higher in NYC like Maker’s Mark?
By raising the retail price, then do you feel like you are cutting out the distributor and the distillery of their fair share?

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108 - Green Bourbon Production and Age Statements with Denny Potter, Master Distiller at Heaven Hill Aug 10, 2017

Denny Potter, Master Distiller and VP of Operations at Heaven Hill, talks about his past handling dangerous chemicals, answers if bourbon production is green, touches on age statement removals and the market for higher age statements.

Show Notes:

Thanks to Linden Ferguson for being the guest co-host
The man behind many of the famous brands we talk about on the show like Evan Williams, Elijah Craig, Henry McKenna, Larceny and much more. Former Master Distiller and now VP of Operations at Heaven Hill, Denny Potter
Talk about your history and how you came to Heaven Hill
Talk about your old jobs dealing with dangerous chemicals.
Talk about the environmental impact of bourbon production.
So you have a history of rum. What do you think about this newborn uptick in Rum interest?
How many barrels is Heaven Hill producing per day?
What once was impossible to get rid of and now HH has been known for their high aged premium products by whiskey geeks. From Martin Mills 24 to EC18 and 23 and WHH 14 and 15 years, do you anticipate the future whiskey drinkers 10 years from now to still be wanting higher aged products?
There's a little known gem here in KY and that's the 6 year BIB white label. When you travel do people ask you about how they can get their hands on some?
What are some of those labels people are always wanting to know more about or how they can get their hands on?

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107 - Reviving Michter's in Kentucky Instead of Pennsylvania with Joe Magliocco, President Aug 03, 2017

Joseph Magliocco, President of Michter’s Distillery and CEO of Chatham Imports, joins the podcast to talk about the rebirth of an American Whiskey brand and how he used to sell it growing up. He talks about why he rebooted Michter’s in Kentucky rather than Schaefferstown, Pennsylvania and we talk through each of their whiskeys and ryes including their extreme high end expressions and whether or not the barrel proof bourbon will be a line extension.

Show Notes:

Lets talk about the beginning because you’re an odd type of guest for us. We’re typically getting Andrea Wilson or Pam Heilmann on to talk about brands, but you my friend are the business end. Talk about how you carved your path in this wine and spirits world
I’m glad to hear you call it Michter’s because i hear people call in “Mishters” and i cringe.
Talk about the history of Michter’s and where you come in
What legal hurdles did you have to overcome when taking the name?
You could have created a new brand. You didn’t need the name. But why use the Michter’s name anyway?
Why did you decide to revive the brand in Kentucky vs the history in Schaefferstown, Pennsylvania
I mean, that distillery in PA had one of the greatest iconic runs of all time with AH. Hirsch. Can you comment on that?
You are also reviving other brands like Bombergers and Shenks.
All of these brands have origins in Schaefferstown, Pennsylvania
You know I wish I was smart enough to get my hands on M25 Rye and even more bottles of M10. Those older vintages are out of this world
I’m going to put you on the hot seat here for a minute. How do you justify the price tag of your Celebration bourbon?
What’s future expansion looking like for Michter’s?
Where are you planning to take the brand next?
During the week of the KY Bourbon Affair you released a barrel strength Michter’s. Is this going to be a line extension?
Listen to all the Michter's Podcasts.

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106 - Age Statement Removals, Buying Regrets, and Pre-Sourced NDP on Bourbon Community Roundtable #10 Jul 27, 2017

BCR is back again with more questions than ever coming from our viewers. We talk about Sazerac’s devious marketing tactic with age statement removal, the regrets of past purchases, will we see a buying increase of pre-sourced NDP after their stills are running, and how our buying habits have changed

Show Notes:

So Who's shipped their samples from the last roundtable?
The picture BCR made famous. Old Charter 8 vs 8yr. Was there a case to be made?
Lucas asks: With the bourbon boom in full effect, many of the large NDPs have really focused over the last few years on getting their own stills set up. Many of these brands have loyal followings from people that know what an NDP is . As these brands start to bottle their own juice, will we see a shift along the same lines as the hunt for stitzel weller juice or old heaven hill stock. Brands like Bulleit, Michters, Angels envy, and Luxco have plenty of money to pay chemists and tasters to keep flavor as close as possible but bourbon nerds are notorious for wanting what they no longer can get. What are your thoughts on the possibility of a subculture being created for people that really want Four Roses Bulleit or Heaven Hill Ezra brooks instead of what these companies are actually producing on their own? Will brands suffer as they change sources? Will we not notice it at all because the blending process is so key to major bourbon labels? Will consumers notice at all?
Eric, who has yet to make an appearance from Breaking Bourbon, posted an article about changing our buying habits. Have you all slowed down? Amped up? Do you have more bourbon than you can drink in your lifetime? http://breakingbourbon.com/a-different-persepective-changed-my-buying-habits.html
Rick Noland asks: You guys talk about FOMO. I also occasionally have FOBR (Fear of Buyer's Remorse). How about an open discussion for the next Roundtable for the bottle(s) everyone regrets buying?

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105 - Behind a Russell's Reserve Barrel Pick with Cork N Bottle, Reid & Emerald, and more at Wild Turkey Jul 25, 2017

Wild Turkey Barrel Selection Exclusive with Ed Bley of Cork N Bottle, Reid and Emerald of 1789b, Nick Dikeos of The Bourbon Mafia, and Jimmy Russell of Wild Turkey. Get an inside look at how these connoisseurs of bourbon choose barrels while Jimmy is rattling off more information and history than we knew before. This is a Bourbon Pursuit first, bringing you inside on a private barrel selection.

Show Notes:

Everyone introduce themselves
Ed, what’s your mentality going into a barrel pick?
Jimmy, what hasn’t been tried in this business?
Jimmy, you said Wild Turkey doesn’t produce anything outside of their own brands but what about Old Ripy and Bond and Lilliard?
Emerald, what’s bourbon like in Arizona?
Jimmy, talk about Chill Filtering
Ed, do you feel like we could be choosing barrels that have been passed on by others?
Jimmy talks about MGP, Schenley, and more
Nick, talk about off-profile picks and why they are desired
Emerald, how has barrel picking changed since bourbon has become so popular because you can’t get things like private ETL?
Reid, talk about the differences between choosing barrels at Four Roses
Jimmy, talk about the oak that goes into making the barrels
Jimmy, when it comes to local farmers, does farm to bottle really mean anything?
Jimmy, how did you get in trouble with the Wild Turkey pewter tops?
Ed, Reid, and Nick, what do you think collaborations of different stores and groups coming together to make something special?
Jimmy, talk about Parker Beam from Heaven Hill
These bottles will be in stores very soon!

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104 - Jim Beam, Barrell, Rabbit Hole, Smooth Ambler, 1792, Art Eatables, Balcones, Cooper's Craft and Jack Rose in 10 Interviews from WhiskyLive Louisville 2017 Jul 20, 2017

A combination of 10 interviews all done at WhiskeyLive in Louisville. This podcast features Fred Noe and Beth Burrows of Jim Beam, Joe Beatrice of Barrell Bourbon, Brian Gelfo of Rabbit Hole, John Foster of Smooth Ambler, Josh Hollifield of Barton 1792, Kelly Ramsey of Art Eatables, Winston Edwards of Balcones, Greg Roshkowski of Cooper’s Craft, and we wrap it up with Bill Thomas of Jack Rose.

Show Notes:

Thanks to WhiskyLive during the Bourbon Affair for letting us come and record these interviews. Make sure you attend a future WhiskyLive event.

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103 - Do Master Blenders Get The Recognition They Deserve? With Drew Mayville, Master Blender at Buffalo Trace / Sazerac Jul 13, 2017

Drew Mayville, Master Blender at Buffalo Trace / Sazerac, has one of the most important jobs and that’s making sure the blended products meet a flavor profile. We dive into the differences between tanked and non-tank Sazerac 18 year and even talk about his involvement with the Old Rip 25 year.

Show Notes:

Talk about your past because I did some LinkedIn sleuthing last night and come to find out you’re no spring chicken.
Talk about what it means to be a master blender because we talk to master distillers all the time but we don’t get to see this side very often
Talk about the panel and the process
Would you say blenders are under appreciated in this business?
Talk about some of the labels you are blending for
Let's take Eagle Rare as an example, what are some of the characteristics you are looking for to have it’s consistency?
Are you using a previous batch or set of samples and comparing that to new samples?
Did I read somewhere that BT’s Buffalo Cream is your baby?
What else are you or your team responsible for?
Fireball?
Harlen has his vodka. If you have your way, what sort of spirit do you want your name across?
Everyone knows that warehouse X is part of the experimentation projects. Do you have some of your own things over there as well?
Don’t you think experimentation of everything has been done already? Many consumers are just looking for good bourbon from a good distillery with a rich history.
Personally, the EHT 4 Grain was a way to build the EH Taylor hype but, of BT knew the 4grain bourbon was better than 3, then all bourbons would have been 4grain from the beginning. am i wrong?
Is the single barrel, barrel proof explosion going to put you out of business?

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102 - Creating Al Young's 50th Anniversary Bourbon for Four Roses at WhiskyLive with Brent Elliott, Master Distiller Jul 06, 2017

Brent Elliott, Master Distiller at Four Roses, takes us through the creation of Al Young’s 50th Anniversary bourbon at an exclusive session during WhiskyLive.

Show Notes:

Listen as Brent talks about every individual bourbon and how it blended all together to make Al’s commemorative bourbon.
Listen to Al Young’s podcast and all the past Four Roses episodes at http://bourbo.nz/4R
Special Thanks to WhiskyLiveUSA for letting us share this information with you during WhiskyLive Louisville. Show your support for WhiskyLiveUSA by liking their page and attending one of their events.

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101 - Counterfeits in Secondary Markets and Weller 12 Madness on Bourbon Community Roundtable #9 Jun 29, 2017

The Bourbon Community Roundtable #9 talks about the recent news of one man who has defrauded the secondary bourbon market with counterfeit bourbon. We wrap up the show talking about the Weller 12 craze.

Show Notes:

The biggest reveal in secondary market history. A seller with 2+ years worth of building up sales reveals that he's been counterfeiting bottles.
Hear the story unfold
How does this impact bourbon going forward?
How do you trust you seller?
How can you trust anything in bars?
What has happened with Weller12? It’s madness

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100 - Small Time Operations At A Big Time Distiller featuring Charlie Downs, Artisanal Distillery Manager at Evan Williams Bourbon Experience Jun 22, 2017

Charlie Downs, Artisanal Distillery Manager at Evan Williams Bourbon Experience (a part of Heaven Hill Brands) talks about the operations, his mentorship with Parker Beam, and the recollection of events that took place at the Heaven Hill fire of 1996.

Show Notes:

Before we dive into it, people have to know about you. As most people may know, my wife works at HH and I was at the company Christmas party this year where you were honored by spending your 40th year at HH.
What has this business taught you?
Talk about how you carved your path in HH and who was your mentor and who gave you those lucky breaks?
Do you have a favorite memory with Parker?
Lots of people like to just call this a tourist center, but this is actually a functioning distillery as well
Is it just Evan Williams or a different mash bill are you distilling?
How many barrels a day?
And you’re about to hit that 4 year mark, what’s the plans for the first few barrels?
Talk about the fire of 1996 and where were you
Other than amount, what the difference between you here and Denny over at the Bernheim plant
Do you often feel like a hamster in a cage?

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099 - Is Experimentation with Bourbon a Gimmick? New Vintage Spirit Laws with Fred Minnick, Bourbon Author, Pundit and Expert Jun 16, 2017

Fred Minnick, Bourbon Author, Pundit, and Expert, joins us to discuss the San Francisco Spirits Competition, asking if bourbon is just a gimmick when it comes to experimentation, how the new vintage spirits law will effect Louisville, and if pricing has gone out of whack!

Show Notes:

So what’s new since the last time we chatted?
What are you doing for the Bourbon and Beyond Festival?
I hear there is a Bourbon Cruise?
You’re also going to be at Forecastle
Let’s talk about the new Dusty law
So lets talk about San Francisco. Lets talk about the upsets.
Who doesn't get a golden medal or a star?
Is bourbon turning into a gimmick for releases?
Can we stop it with the experimentation? At what point does it go to far?
Pricing is out of whack. How do we as consumers fix this?

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098 - Campbell Brown, President of Old Forester, at the Derby Museum Legend Series May 21, 2017

Campbell Brown, President of Old Forester Bourbon, is interviewed by Fred Minnick at the Kentucky Derby Museum's Legend Series.

Show Notes:

Fred gets more information about the corporate side rather than the distilling side.

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097 - Anyone Care About Old Rip Van Winkle 25 Year? and Surprising Results from San Francisco Spirits Competition on Bourbon Community Roundtable #8 May 04, 2017

The Bourbon Community Roundtable #8 is back for a Derby special to talk about their lack of desire for ORVW25, a surprise twist with Bulleit Bourbon, and results from San Francisco

Show Notes:

It’s Derby, who has plans
So Pappy25 is out. Who actually cares?
Interesting bulleit scenario that was posted in a significant bourbon group out of houston…
Bourbon Barrel Batch 011 Wins Best Bourbon
WhistlePig Boss Hog wins best Whiskey
Quinn English: Has anyone had Four Grain? Thoughts?

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096 - Bourbon Lodge Gets Bigger at Forecastle Festival with JK McKnight, Founder Apr 27, 2017

JK McKnight, Founder and Captain of Forecastle Festival, talks about running a music festival and how their Bourbon Lodge has become a festival of itself.

Show Notes:

If you’re a music lover, you’re going to enjoy this episode. We’ve been to forecastle a few times and we’ll talk about why our guest is here talking about Bourbon a bit later, but music festivals are just fun. There’s no better way to put it than that.
Explain to everyone who isn’t up to speed on music festivals, what is Forecastle.
I went to Forecastle back in 2008 to see Counting Crows and 2010 to see Widespread.
What’s the history? Why did you start it, what was the idea? How big has it grown?
I know you also are starting to get a little bit of growth in the EDM tent.
I believe this is the 5th year in a row you all are featuring the “bourbon lodge”. talk about what it is.
What was the idea behind drinking bourbon in 100 degree weather in the middle of July?
How has the lodge progressed from when you first started it? - It seems like you’ve got everyone on board now. There’s bulleit, woodford, four roses, jim beam, larceny of heaven hill, maker’s mark, michaels, old forester, and wild turkey. pretty much all the big guns.
Instead of a beer garden, you all have a bourbon garden.
Cocktails sound more up my alley in the July heat. i see there is a mixology station and signature cocktails.
Talk about the food because you have a friend of the show taking care of that for you.
Lastly is a rarities bar sponsored by Liquor Barn.
forecastlefest.com/bourbonlodge

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095 - Beam Bourbon History and Expression Breakdown with Beth Burrows, Brand Ambassador Apr 21, 2017

Beth Burrows, Kentucky Bourbon Ambassador for Beam Suntory, gives us all the history behind Jim Beam and the different expressions. We even get the chance to learn how Baker’s Bourbon got its name.

Show Notes:

Tell us about your history with bourbon
Do you miss bartending?
What has the passing of Senate Bill 11, allowing producers to serve cocktails and more whiskey going to do for Jim Beam?
Jim Beam is really pioneering and doing all flavored whiskey like the Apple and Honey, Black Cherry, Fire, Maple. Thoughts?
Who’s your target market with these?
Then you’ve got Jim Beam white label, black, double oak, devils’ cut, rye, bonded, single barrel,
Tell us about the Jim Beam distiller’s masterpiece
Names behind Knob Creek, Baker, Basil Hayden, OGD, Old Crow, Booker’s

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094 - No One Is Safe: Non-sense Marketing, Price Increases, and Hoarders with Bourbon Truth, Blogger Apr 14, 2017

Bourbon Truth, the infamous blogger and twitter persona known as Lloyd Christmas, gives a Bourbon Pursuit exclusive where no one is safe. He tells it like it is and let's you know not everything smells like roses.

Show Notes:

What made you start blogging? (spoiler alert, he has bone to pick with the Van Winkles)
Let’s talk about distilleries and their non-sense tactics. Which ones stand out the most and why?
Your latest blog post talked about the issues behind private barrel picks. Let’s talk because people are moving to these as the limited edition market is now flooded with people.
Let's talk about marketing over the value of the bottles. What do you see consumers continually falling for?
Distillers are continually pushing the envelope of cost. Bottles are increasing in price and even limited editions that were once $50 are now $350 at retail. These were always 15 year bourbons. What’s the long-term effect?
Should a person that never drank Bourbon before 2017 take the precious bottles from those drinking it for 5 or 10 years? Are they worthy?
Is there a problem with people “collecting” bourbon?
Does Craft Whiskey stand a chance?

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093 - Tom Bulleit of Bulleit Distilling Co at the Derby Museum Legend Series Apr 06, 2017

Fred Minnick interviews Tom Bulleit of the Bulleit Distilling Company for the Kentucky Derby Museum's Bourbon Legends Series.

Show Notes:

Listen as Fred tries to pry information out of Tom about family history, stitzel-weller, age statements, and more

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092 - Building the Barrels at Brown Forman with Michael Nelson Mar 31, 2017

We are going back and revisiting episode #056 about building the barrels at Brown Forman. This is a great to wrap up back to basics month. Michael Nelson, Plant Director at the Brown-Forman Cooperage, gives a step-by-step and inside look to the barrel making process.

Give us your bourbon story.
Before we dive into the ins and outs of technicalities of barrel char. give us a history lesson about where we are.
So this is my first encounter being at a cooperage. give me the 101
We saw one barrel that was cross cut. Talk about that.
What’s the average number of discarded barrels that don’t meet some sort of quality assurance?
Talk about char levels for a bit because it’s something that is always said, but never really explained about in depth.
Is the barrel making process getting more expensive on a yearly basis because of demand and material supply?
For everyone that missed the episode with Chris Morris where we talked briefly about the cooperage, talk about what it means to have a cooperage dedicated to their private whiskey
The release of Cooper’s Craft happened recently. And it was named after the location of where we are recording today. What does that mean to you?

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091 - Making Whiskey Stills and Vendome Copper and Brass Works with Mike Sherman, Owner Mar 24, 2017

Mike Sherman, Owner of Vendome Copper and Brass Works, joins the show to talk about the art and craftsmanship that go into making the stills and how they have established being the best and #1 still maker after a century of being in business.

Show Notes:

Before we get into talk about what it is that you do here, let’s get your thoughts on bourbon. Do you drink it? or just love it because it means good business right now?
For those listeners who have never heard of Vendome, give them an idea of what it is you all make here and why it’s important
What else do you make here besides copper stills?
Give us the history of Vendome and how you grew up in the business.
Give us a break down of trial and error. Because at this point you are carrying on legacy, but the generations before you probably had to go through retooling, or refactoring of certain things to make the stills as reliable as they are.
Terry Bone & Brent Melvin ask how customized are your products? do they start with a base design for the stills or is it entirely customized to the whiskey manufacturers desires?
Is there any innovation thats going on or is pretty much copy/paste?
Why is copper the element of choice when making a still?
What makes Vendome stills unique?
What’s the average time is takes to manufacture a still? I know that’s a loaded question but humor me.
Follow @VendomeCopper and Like on Facebook

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090 - Our Beginnings, Gateway Bourbons, and Newbie Tips on Bourbon Community Roundtable #7 Mar 17, 2017

The Bourbon Community Roundtable #7 talks about their beginnings with bourbon. Where did it all start, the intimidating scenarios, tips for beginners, and even tips for veterans.

Show Notes:

What was your gateway bourbon? The one that started it all...
Blake you started with a barrel-proof, why is that?
Do you think it’s a smart idea to introduce people to bourbon with low proof vs high-proof?
What bottles would you say are a must for a newb? I know this is very broad question, but if I was gonna start with 5 bottles, what would be on your list?
What’s the most intimidating thing about being new to this?
Tips to newbies getting into this
Tips to veterans like us to help new people?
What’s the first limited release bourbon that made you become a sucker for FOMO?

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089 - Deep Dive into Bottled in Bond with Bernie Lubbers, Whiskey Ambassador for Heaven Hill Mar 10, 2017

Bernie Lubbers, Whiskey Ambassador for Heaven Hill and also known as The Whiskey Professor, joins the show to talk about bottled-in-bond and what makes these bourbons “bricks of gold”.

Show Notes:

Talk about Bern’s Corner and how you arrange your bottles
What has made you so fascinated with Bottled-in-Bond.
Talk about the issue or necessity behind bottled-in-bond
When people were diluting whiskey or using tobacco spit, were people still buying it?
Why 100 proof and not 90 or 80?
Is the bottled-in-bond act still a binding piece of legislation?
So you can have bottled-in-bond of spirits other than bourbon?
There is an interpretation for bottled-in-bond corn whiskey
Why did Issac Wolfe Bernheim against the bottled-in-bond act?
Talk about Colonel Taylor and his involvement
Were there any palms that were greased to make this happen?
After this bill passed, did it put brands out of business?
What’s the importance of having bottled-in-bond today?
What is the responsible for the resurgence of bottled-in-bond?

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088 - Back to Basics with Bourbon 101 and 201 with Tim Knittel, Bourbon Educator at Distilled-Living.com Mar 03, 2017

Tim Knittel, Bourbon Educator at Distilled-Living.com and a certified Stave & Thief Society Executive Bourbon Steward, kicks off "back to basics" month by giving an in-depth Bourbon 101 and 201 level knowledge bomb. You will learn something new, guaranteed or your money back!

Show Notes:

let's start from the top. What is bourbon?
How's it made?
What goes into it?
What's the average proof coming off the distillate?
Some people say that limestone water is a big reason why Kentucky bourbon taste better. Is that true or can I get the same effect out of a garden hose?
Is anything stopping someone outside of America from making a bourbon or it just can't be called that?
What advice do you give people of the first bottles to buy that give you a variable taste range?
So people like us who think we know everything, what's a common misperception or falsification we tend to fall for?
What’s the most common question you get asked at your tastings

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087 - From Never Owning a Bottle to Being The Master Distiller at Four Roses with Brent Elliott Feb 24, 2017

Brent Elliott, Master Distiller at Four Roses, talks about how he never owned a bottle of Four Roses until he interviewed and how the conversation went when he was tapped to be the new Master Distiller.

Show Notes:

Talk about growing up in Owensboro, your history and education
What made you want to get into bourbon?
Were you a Four Roses bourbon fan when you applied to work here?
Was Four Roses the first place you looked at working?
How long have you been working at Four Roses?
Talk a little bit about working with Jim Rutledge under his tutelage.
So talk about that phone call, when it’s usually depicted in the movies as being called up to the CEOs office on the 33rd floor to get that big promotion
Why is there not a rye whiskey offered by Four Roses?
What about the rage of barrel finishes or cinnamon whiskey?
From Kevin Ragland on Facebook - How was the process for selecting 2016 LE went since it was the first time you would have done it without Jim.
Why did you come out and call it Elliott’s Select instead of just the normal 2016 Limited Edition Single Barrel?
From Travis Roberts on Facebook - Will FR continue their barrel selections in the future and if so, will they eventually be able to offer barrels aged 10+ years again to consumers?
Talk about life outside of bourbon

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086 - Old Grandad 114 Stays, Buffalo Trace Launches OFC, and Holding Grudges Against NDPs on Bourbon Community Roundtable #6 Feb 17, 2017

The Bourbon Community Roundtable #6 discusses Beam sales tactics with OGD114 news, Buffalo Trace OFC conspiracy theories, and is there a bias towards NDP/MGP when buying off the shelf.

Show Notes:

Blake from Bourbonr.com, Nick from BreakingBourbon.com and Kerry from Subourbia.com.
OGD 114 is here to stay. Another Beam ploy to drive shelf sales.
There’s been no shortage of getting your chance to buy raffle tickets for the Buffalo Trace OFC bottles. They carry a suggested price tag of $8-10k. Is there a hidden motive here by Buffalo Trace? A clever coup by BT to bring a bottle to market valued at $10k then release more OFC to the general market at $1k and call it a bargain?
NDP, MGP, and the bias. Do you hold a grudge against NDPs and refuse to buy? Or are you a believer that the flavor can come from aging and finishing rather than the distillate.
Bruce Schwalm: Question for the panel: If we geeks are the 1% of the drinkers, why aren't we more focused on the art and less on the marketing?

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085 - The Angel's Share is the First Fictional Novel on Bourbon with James Markert, Author Feb 10, 2017

James Markert, author of The Angel’s Share, joins the show to share information about the first fictional novel based on bourbon that takes place in Twisted Tree, Kentucky on an old family distillery that was abandoned after prohibition.

Show Notes:

Talk about your brush with bourbon
Let’s talk about The Angel’s Share, what’s the premise of the story?
What are some distilleries where you got inspiration?
Does it take a different kind of author to write something completely fictional?
Do you have a fascination with the 1920’s gangster era?
What does this book mean to you as you carve out a new mark in bourbon history?

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084 - How A Psychologist Became a Sensory Scientist at Woodford Reserve with Elizabeth McCall, Master Taster Feb 02, 2017

Elizabeth McCall, Sensory Scientist and Master Taster, Brown-Forman, joins the show to share what happens behind the white curtain and how people with a psychologist degree are recruited into bourbon.

Show Notes:

Talk about your past, growing up and your education
What got you into brown spirits
Did you have family influences or connections to the spirits industry?
So I have to be honest, we have done the rounds with Master Distillers and they always give credit to people like you, but lets get an idea of your day to day responsibilities
What else happens in the lab? we need to give our listeners an idea of what’s happening behind the curtain so-to-speak
So why psychologists for being sensory scientists? go deeper there
What’s the most important sense when it comes to making a product consistent?
What does catching a cold have on the influence of the bourbon your doing that day? or do you have an addiction to Afrin nasal decongestant?
What sort of training goes into becoming a master taster?
From Matt Fisher on Facebook: Super nerdy and specific. With most bourbon drinkers using Glencairn glasses at home, why does the distillery use Copita Nosing glasses vs the Glencairn? Looking for an expert opinion of why they use the Copita.
I watched part of your presentation of change and you gave a good explanation of why people mix their bourbon with coke, explain that
Talk about your other passion of horses

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083 - The Importance of Shopping Small and Barrel Pick Popularity at Cork N Bottle with Ed Bley, Spirits and Beer Manager Jan 27, 2017

Ed Bley, Spirits and Beer Manager at Cork ’N Bottle, joins the show to talk about their historic past with bourbon, the importance of shopping small, and his process of doing barrel picks

Show Notes:

Dive into your past and some history to what led you into bourbon
What’s the history of Cork N’ Bottle?
Talk about how you deal with allocated releases
What’s the importance to shop small and local?
What’s your process for barrel picks?
Anything special coming up?

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082 - Ending Old Scout Picks, More Age Statement Losses, and The Most Obtainable Barrel Proof on Bourbon Community Roundtable #5 Jan 19, 2017

The Bourbon Community Roundtable #5 dicusses the theories behind Old Scout, 2017 Predictions and Easily Obtainable Barrel Proof Choices.

Show Notes:

Joined by Blake of bourbonr.com, Jordan of breakingbourbon.com, and Kerry of subourbia.com
So Smooth Ambler has discontinued their barrel program, which means no more private picks of SAOS. Thoughts?
2017 Predictions. What's going to happen?
Are there any companies that will be bought up in 2017?
Are we going to see more bottles lose age statements?
Is there a consensus favorite among the more easily "obtainable" high proof? Stagg Jr, ECBP, EH Taylor BP

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081 - Four Roses Continues Expansion with Ryan Ashley, COO and Director of Distillery Operations Jan 13, 2017

Ryan Ashley, COO and Director of Distillery Operations, talks about how his history of beer brewing led him to distillation, the Four Roses brand, distillery expansion, and even hints at a possible Four Roses Rye.

Show Notes:

Today's Guest co-host is Linden Ferguson
Talk about your past. Where did you grow up and your education, family influence, all that
You’ve been known to be a big beer guy.
What got you into bourbon?
Talk about your job for a few minutes and your responsibilities
So before we get into it, I think this is a good time to re-introduce Four Roses to people. So talk about the uniqueness of four roses with the two yeast strains, 10 recipes, warehouses, etc
This big news is that Four Roses is investing $55 Million into expanding operations. And we have all been in remodeling projects so we know that you need to budget 15%, so we’ll say 63million. talk about that
From Michael Leeper on Facebook, What kind of issues do you struggle with as you scale up distillation?, "How do you ensure raw ingredients are available to meet your need (from grain, to glass, to packaging and ultimately labor)", "Is there a limit to how big you can grow within the Bourbon region?"
Talk about working with Brent Elliott
Are you a stout guy or hops guy?

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080 - Jim Beam Backpedals on Booker's Price Increase and Sazerac Continues Purchasing with Chuck Cowdery, Bourbon Author Jan 06, 2017

Chuck Cowdery, Bourbon Author and media pundit, joins to talk about Jim Beam backpedaling its way out of Booker’s price increase and the unique purchases Sazerac is making to expand their footprint.

Show Notes:

Talk about how you got into bourbon in the beginning
Give the listeners a quick background on your books
The Booker's thing is on everyone's mind and you had a article calling their actions dumb and embarrassing
Sazerac has purchased the Popcorn Sutton, a building in downtown New Orleans and more recently. Possibly attributed due to the success of Fireball. What’s on the horizon for them?
Chuck on Facebook
http://chuckcowdery.blogspot.com

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079 - Old Scout Single Barrel Crazy with John Little, VP and Head Distiller at Smooth Ambler Dec 29, 2016

John Little, VP and Head Distiller at Smooth Ambler, talks about the how the whole operation started from a note his father-in-law gave him from Time magazine. John dives into the roots of his current distillation and the single barrels seen on the market.

Show Notes:

Talk a little about your past and how you got into Whiskey
What made you want to start a bourbon company a long time ago outside of KY?
Talk about Smooth Ambler for a bit and what you offer
Talk about the name behind it as well. Smooth Ambler, Contradiction, Old Scout, etc;
So how did you learn about the distilling process since you didn’t have a background in it?
You all don’t hide the fact that a lot of what’s on the market today is sourced from MGP. But there was a question that was brought up by Ryan Lintz that asked “Why Does SA MGP sourced bourbon taste so much better than others? Is it because it’s bottled at Cask Strength? Or is it a mental hype train thing?”
The Old Scout store picks have had wild success. It seems like people can’t get enough of them
Are we ever going to see Very Old Old Scout again?
The biggest news as of late was Pernod Ricard has taken a majority stake in your company. First off, congratulations. I hope we’re going to see a new ferrari in your driveway soon, but what does this mean for your business.

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078 - What is Beam Doing?, Gifting Bourbons, and 2016 Year in Review on Bourbon Community Roundtable #4 Dec 23, 2016

This one is going to be a heater in December! Join Bourbon Pursuit along with bloggers from Bourbonr, Subrourbia, and Sipp'n Corn to talk about these following questions and a 2016 Year in Review:

Show Notes:

Let's bring the heat. What the hell is Beam doing?!
On the last episode we talked about gifting bourbon in the $50 or $100 range. Now, what bourbons do you "want" to be gifted if you had the choice?
Was 2016 a year of dud bourbons?
What was one thing you were happy about and one thing that pissed you off in 2016?

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077 - More Than “Plain Ol’ Jimmy” with Master Distiller and Legend at Wild Turkey Jimmy Russell Dec 15, 2016

Jimmy Russell, Master Distiller and Legend at Wild Turkey, sits down to tell his story. He thinks he’s “Plain Ol’ Jimmy” but once you hear his stories about childhood, befriending the likeness of greats in the industry, and sharing his wealth of knowledge you will see he really is an icon.

Show Notes:

I want to talk about your history before Wild Turkey.
Talk a little bit about your childhood and upbringing. Sports, basketball, track, baseball.
I know your father and grandfather were in this whiskey business, is that why you got into the bourbon industry?
Were you always around bourbon?
What made you come to Wild Turkey in beginning?
What was the state of Wild Turkey when you joined?
How big was the operation?
Who were your mentors?
How have you embraced a lot of modern distillation techniques with computers and automation taking over?
What was life like for you before the boom?
Did you ever make any radical changes to Wild Turkey?
You were best friends with the greatest minds in the industry before bourbon was cool. Talk about the comradery between people like you, Elmer, Booker, and the like.
Now that bourbon is in the spotlight, are you hesitant on taking a backseat because at 82 years old, you won’t stop and you continue to travel to talk about Wild Turkey.
Your son Eddie now has taken the spot light. What’s it mean to you that you get to trust the business to him?
From @bourbonooga: Do they wish the old distillery was still down by where Warehouse A sits?
From @Primo55: The eternal debate: Cheesy Gold Foil 12yr or Split Label 12 yr?
What do you think is the best product that ever came out of here?
Give us your thoughts on the 6-8 vs older aged bourbons?
From @BreakingBourbon: Share a drink with anyone past/present/future who would it be and why?
What are some of those things that you want to leave as a legacy?

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076 - History of Stizel-Weller and IW Harper with Kevin Didio, Manager at the Bulleit Frontier Experience Dec 10, 2016

Kevin Didio, Manager of Kentucky Visitor Experience at Bulleit Frontier Experience, talks about his career in bourbon with multiple distilleries, dives into the history of Stitzel-Weller and IW Harper, and talks about the visitor attractions you can see at the reinstated Stitzel-Weller Distillery.

Show Notes:

Talk about your role here at the Bulleit Frontier.
Before we talk about some of the other positions you've held, Talk about how you got into bourbon. I found my calling in college, what about you?
Talk about your career with various players in the industry
Talk about more about your time at Jim Beam and what you were doing
This is also the historic site of the Old Fitzgerald / Stitzel-Weller Distillery. Now, we do have a lot of people listening for the education, so talk about the history of the distillery itself.
Can you comment on what you think made people Stitzel-Weller crazy?
Talk about what's happening on the grounds here today. Distillation? Aging? Bottling? Brands?
Is there a possibility that Bulleit can have the same product as the famed Stitzel-Weller?
Talk about the bottling happening here
Give people the small run-down of Bulleit history
Talk about Blade and Bow
It's a bit of an odd duck here because this is owned by Diageo. You've got a whole heap of brands that you can talk about. Bulleit, IW Harper, Orphan Barrels, blade and Bow etc. Talk about which one of those you have a bigger fascination with and why
At this point, I guess we never talked about some IW Harper history. Can you school us there?
Talk about a typical tour done here?
How can people schedule tours?

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075 - Best Bottles Per Dollar, Holiday Sharing, and Hunting Stories on Bourbon Community Roundtable #3 Dec 02, 2016

Bourbon Community Roundtable #3 - we discuss best bottles for the dollar, holiday sharing, hunting stories, and Kerry’s #pappyslap

Show Notes:

Max Gordian on Bourbonr Facebook: Just curious, how long do you usually let your bourbon breathe after you pour a glass?
What's the -cheapest- bottle worth having?
The holidays are coming up with the family. We've all got family members who like bourbon but not on our level. Do you bring the goods or some of the regular stuff you want to deplete?
What's your favorite $50. That cuts out things like OWA as well as pretty much any LTO
What's the furthest you've traveled for a bottle and what did you get?
So this past week on Twitter, Kerry finally got Julian to drop a bomb.

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074 - Apprenticeship and Tradition at Wild Turkey with Master Distiller Eddie Russell Nov 24, 2016

Eddie Russell, Master Distiller at Wild Turkey, joins the show to discuss growing up around the distillery, apprenticeship, and what tradition has taught him about the business.

Show Notes:

Talk about your childhood. What was your upbringing like?
What sports did you play?
You were also going to play college ball at one point
How did you get roped into this operation?
In 2015 you were named Master Distiller here at Wild Turkey. Talk about your job now.
Did your formal education prepare you for being a Master Distiller?
What are some of the biggest lessons your father taught you?
What was life like before the bourbon craze?
Do you and your dad have the same flavor pallet?
Your dad has said time and time again he’s hard-headed and old fashioned. What are some of the traditions here at Wild Turkey you intend on keeping?
Do you feel a sense of pressure?
From Erik Hasselgärde on Facebook: Bourbon is rooted in tradition, some from 200 years ago, some from 50. What are they learning about bourbon today, that they hope to pass on to future bourbon producers?
From Ryan Oberleitner: Why has their entry proof been raised over the years? What affect do they think that has had?
Do you plan on bring the 13yr age stated export here stateside?
From Jack Johnson on Facebook: When they reach 100 years (total together) as Master Distillers (which will occur in less than 18 months), can we expect some outstanding special editions?
From- Will T @iamwillt: Can we please get age and warehouse info on private and single barrels? It would give us reason to buy multiples.
What’s one thing that annoys you in the bourbon industry?
Do the ladies pay attention to you when Matthew McConaughey is around?
Last year you all came out with Russells Reserve 1998. Talk about that release because I’m mad at myself I didn’t drop the money on it and people are raving it’s one of the best things to come out of Wild Turkey
What’s next for Eddie Russell?

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073 - The Life of Booker Noe and the Impact He Made with Jim Kokoris, Author Nov 18, 2016

Jim Kokoris, author of The Big Man of Jim Beam: Booker Noe And the Number-One Bourbon In the World, joins the show to talk about the life of Booker Noe and the impact he made on the industry.

How did you get into writing about bourbon?
What kind of man was Booker Noe?
What was Booker doing as a Master Distiller before that term became skewed - over the years?
How did Booker have the foresight of single barrel and small batches is where the market is headed?
Did Booker embrace the fame?
What memorable stories stick out from your travels with Booker?
What would Booker think of the certain state of bourbon affairs?
Where did Booker start at the distillery?
Where can you get the book? Perhaps as a stocking stuffer this christmas. Amazon
www.jimkokoris.net is where you can learn more about Jim

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072 - Making Unique Bourbon in an Urban Setting at New Riff with Jay Erisman, Vice President, and Hannah Loween, General Manager Nov 11, 2016

Jay Erisman, Vice President, & Hannah Loween, General Manager, from New Riff Distilling talk about the unique bourbon they are making while being in an urban setting.

Show Notes:

Jay Erisman, Vice President - Distiller - Strategic Development
Hannah Loween, General Manager
Tell us how you got started with brown spirits?
Talk a bit about the history of New Riff.
What's the story behind the name of New Riff?
Talk about all your different stills
Talk about your milling process
Talk about your water source
Where are all the computers?
Talk about OKI because it might be the most well known.
What's the ranger program?
What's it mean to have a distillery like this in Newport which is right next to Cincinnati?

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071 - The Intricacies of Reviewing Whiskey with Chris Trevino of Liquor Hound Nov 04, 2016

Chris Trevino, the YouTube sensation known as Liquor Hound, talks about the intricacies of reviewing whiskey ranging from the type of glass to even the water used to dilute it.

Show Notes:

How did you get started with whiskey
Talk about what you do.
How many videos do you have and how many whiskies have you reviewed?
Lets talk about your process of tasting because a simple tasting with you on your youtube videos takes a solid 10 to 15 minutes - Liquor Hound
Back on episode 30 we talked with Rowbert and Tom from Aroma Academy Sensory training. i want you to talk about your aroma training and how do you pull out all these scents?
When you review bourbons, do you get tired of always saying, it smells like caramel and vanilla.
Talk about the glasses you use to taste.
After you take a sip you almost roll your tongue. are you trying to get more tastes out of it?
You also will add water at times. Talk about the water you use and the amount of drops you put into a whiskey
You talk about wood and oak, but explain to our listeners what is a tannin?
What i’ve noticed is that you aren’t rating the whiskey. why not?
Since you have a good palette, do you do your own barrel picks for stores?
Do you prefer scotch or bourbon or just any whiskey?
Any reviews coming up we can look forward to
View all his videos at Liquor Hound

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070 - Bourbon Regrets, Bottle Signing, and Brand Marketing on Bourbon Community Roundtable #2 Oct 28, 2016

Bourbon Community Roundtable #2 - we discuss bourbon regrets, thoughts on bottle signings, what brand markets best, and weller special reserve.

Show Notes:

Watch it on Bourbon Pursuit's YouTube Page
Joined by Blake from Bourbonr.com, Jordan from BreakingBourbon.com, and Brian from Sipp'n Corn.
What's your biggest bourbon regret?
Getting bottles signed. your thoughts?
What distillery or brand does the best job marketing their products?
Why do people really give a shit or go crazy for regular weller special reserve?

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069 - Bourbon History through The Rise, Fall, and Rebirth of an American Whiskey with Fred Minnick, Author Oct 22, 2016

Fred Minnick, acclaimed bourbon author who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey, shares his history before bourbon, dive into chapters of bourbon history, and get his opinion on barrel finishes if it’s still a bourbon and age statement removals

Show Notes:

Acclaimed bourbon author and media pundit on all things bourbon who is always dressed to the 9s and who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey
Now lets talk about life before bourbon. What were you doing before then?
What was the turning point that got you into bourbon or just whiskey in general?
Let’s talk about your latest book Bourbon: The Rise, Fall, and Rebirth of an American Whiskey and I want to read everyone the first line from it so they have an idea what they are in for.
“Bourbon is more American than Apple Pie, existed before baseball, and has built more roads, schools, and government infrastructure than any other non-petroleum domestic product” and you finish off the thought with “Bourbon is good for America. And it’s time we understand the historic intricacies that make it so unique”
Talk about the inspiration behind writing this piece.
I want to learn a bit about some of the individual chapters without giving too much away. So i’ll give you the title for a few of them and give the listeners an idea of what they can expect when they read
What did you learn through the process of writing?
Last week there was a pretty interesting discussion happening online and everyone has to weigh their own opinion. It was an argument that a bourbon finished in a different barrel can no longer be considered a bourbon and should have it’s own category defining itself. What’s your thoughts on finished bourbon in regards to the technicality of their category?
You can find all of Fred’s books including Bourbon Curious, Whiskey Women and more on Amazon and links on his website fredminnick.com

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068 - The First Bonded Bourbon Outside of Kentucky in 50 years at Tom’s Foolery with Tom Herbruck, Master Brewer and Distiller Oct 14, 2016

Tom Herbruck, Master Brewer and Distiller of Tom’s Foolery, and his wife Lianne, Rack House Manager, share their beginnings when Tom ran a still at the age of 15 and turning his hobby into a business that is producing the first bonded bourbon outside of Kentucky in over 50 years.

Show Notes:

Shout out to Ryan Lintz and Edwin Vargas. Both of these guys came to me and said “you’ve got to hear this story”. So thanks to these listener requests, we are making this happen.
Talk about how the distillery began.
What mistakes did you make early on that you’ve perfected
How many different still do you have and do you do different spirits on each?
Any wheated bourbon?
Any interesting barrel finishes?
Update on the new gift shop/distillery?
Brian Harkless from twitter asks: i’ve seen two different colors of wax for BiB. he has white. i have a cool copper color. any differences?
Follow Tom’s Foolery on twitter (@nobodysfool2), Facebook, and Instagram

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067 - Jack Rose is the Hottest Bourbon Bar Destination with Bill Thomas, Owner Sep 30, 2016

Bill Thomas (@MashBill_Thomas), Owner of Jack Rose (@JackRoseinDC), tells his history of turning a passion for whiskey and 20 years of dusty hunting into the single largest collection of epic bourbon that is available for sale at Jack Rose Dining Saloon in Washington D.C.

Show Notes:

Talk about your history and your love affair with bourbon?
Explain to the listeners, what is Jack Rose?
How many bottles do you have in inventory?
Is it safe to assume that every bourbon bar in the nation aspires to be Jack Rose?
How do you source all of your older vintage whiskey?
Do you think most of your patrons prefer older or newer stuff?
How do you keep your personal vs business bunker separate?
If you were to share a drink with one person, past or present or fiction, who would it be?
What's the best find you've ever had?
Talk about choosing barrels that have leaks
You have a crazy amount of Willetts. So talk about how you got connected with Drew
You can see the passion is there for you. Do you ever get burnt out always having to chase?

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066 - Customized Bourbon Trail Tours with Tim Hagan and Ethan Pardieu of Kentucky Bourbon Boys Sep 23, 2016

Tim Hagan and Ethan Pardieu, Kentucky Bourbon Boys Distillery Tours, give insights into their customized tours and how they learned about bourbon themselves.

Show Notes:

Tell us about yourselves and how you got into bourbon?
How did this idea come about?
How much of you had to study or learn to be able to give a tour?
Talk about your tours for a little bit and what you offer?
How customizable are the tours?
Are the tour is open for individuals are just parties of six or more?
Is it for people only staying in the Louisville area?
What are the most popular request of distilleries to visit?
How many people are on a tour on average?
What's the cost per person on average?
How many tours are you doing on average?
If people want to know more about your tours and what you offer and how to book where would they do it?

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065 - Social Media Influencing, Random Trades, and Best Releases of 2016 So Far on Bourbon Community Roundtable #1 Sep 16, 2016

Show Notes:

Recorded on YouTube LIVE! We will pose questions to the audience to see what YOU think. If you have questions, ask them on the right hand side and we will tackle as many as we can. Ask anything you want!
Social Media and Bourbon. How to target the right consumer.
The most random trades of all time. Who would have thought we would see people trade bourbon for Pokemon cards
BTAC. Because why not?
A bit of talk about the new Parkers
Best 2016 release so far?
The origins of bourbonr.com and not being “Bour-boner”

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064 - Investing in Horse Racing and Bourbon with Vince Roth, Partner of Final Furlong Racing & Chad Butters, Co-Founder of Eight Oaks Distillery Sep 09, 2016

Chad Butters, Co-Founder and CEO of Eight Oaks Craft Distillery, and Vince Roth, Managing Partner of Final Furlong Racing Stables, talks about a new partnership to invest in a horse and get bottles of bourbon in return

Show Notes:

Tell us a little about yourselves
Talk about the offering to invest in a horse and get bourbon in exchange
Talk about the horses
Talk about the distillery and what makes it unique
How much longer until the bourbon will be ready?
Follow @GoFinalFurlong and @eightoaksdist on twitter

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063 - Why is it called Jefferson’s Bourbon? With Trey Zoeller, Founder and Master Blender Sep 02, 2016

Trey Zoeller, Founder and Master Blender of Jefferson’s Bourbon, shares his story with some new information about a new Presidential special release.

Show Notes:

Your family history is going to play a large part in this, talk about how you got into bourbon.
Quickly talk about your dad for a bit
How did you start the Jefferson’s Brand
For our listeners out there just now getting into bourbon, give us your pitch of Jeffersons.
Give some history on why it’s called Jefferson’s Bourbon and not Zoeller’s reserve
You’ve been a non-distilling producer since 1997 up until last year. Talk about the current operations
The Jefferson’s Presidential line hasn’t been seen on the shelves around the country in a few years. Any chance of those higher aged bourbons making a return?
We also haven’t seen any of the Jefferson’s Rye
You’ve been doing quite a bit of experimenting lately. The Jefferson’s Wood Experiment, Chef Collaboration, the Groth Cask finish, the Oceans. are there any other’s I’m missing? Anything on the horizon?
There is actually a pretty great story behind the Oceans and I think the listeners would get a kick out of it. So talk about that
Ocean’s Cask strength is making its way out there. We’ve seen many start going that route and offering barrel strength expressions
Follow along with Jefferson’s Journey
What’s the life of Trey like outside of bourbon?

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062 - What is the Bourbon Women Association? with Susan Reigler Aug 26, 2016

Susan Reigler, Executive Bourbon Steward, joins the show again to talk about Bourbon Women, an organization founded to join like-minded individuals around the nation.

Show Notes:

Let's talk about the Bourbon Women Association (also open to men). Give us the pitch.
How many members across the country?
How did it start?
How does one join?
What is a benefit of joining?
How much are dues and how is it distributed?
How do you start a chapter/branch?
Do you all have regular meet ups?
If you only get 180 bottles out of the barrel and you have over 1000 members, do other members across the country as you to ship them bottles?
Is there a secret handshake?
Talk more about the Sip-posium.
What's the long term goal of this organization?
Updates on the bourbon tasting notebook
Follow on Twitter @BourbonWomen

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061 - Dual Roles as Brewmaster and Master Distiller at Town Branch and Alltech Brewing with Mark Coffman Aug 19, 2016

Mark Coffman, Master Distiller at Alltech Brewing, which is the home of Town Branch bourbon, talks about being a Brewmaster as well as a Master Distiller.

Show Notes:

Talk about your adolescence for a bit, was there any influence of bourbon growing up?
What made you want to get into the spirits industry?
Most people get their stills from Vendome, but yours aren’t. talk about them for a bit
Talk about the Town Branch name for a bit. What’s the history and Where did the name come from?
What makes Town Branch unique in comparison to other bourbons?
Let’s talk about the location for a bit. it became the first company to make bourbon in Lexington, Kentucky since the closure of the Old James E. Pepper Distillery in 1958. how many barrels are you filling per day and how many do you have aging?
What’s the average age for Town Branch blend?
You’re in an interesting position where you do not only bourbon, but also beer. How much of the bourbon distillation process is used for beer?
Be honest. what’s more fun to make. bourbon or beer?
You are also doing a traditional Irish Whiskey. talk about that.
Follow on twitter (@TownBranch_KY) and Instagram (townbranchdistillery)

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060 - Not Your Grandma's Bourbon Balls with Kelly Ramsey, Bourbon-Certified Chocolatier and Owner of Art Eatables Aug 12, 2016

Kelly Ramsey, Bourbon-Certified Chocolatier and Owner of Art Eatables, talks about her delicious bourbon truffles and the difference between bourbon balls.

Show Notes:

Ryan, any fond memories of bourbon balls growing up?
Our guest today didn't invent the bourbon ball, instead they made the bourbon truffle.
Difference bourbon ball and truffle
Tell us about how you got into bourbon
What do you think makes pairing bourbon and chocolate a harmonious marriage?
What brands/chocolates do you have?
Is it really possible to tell the difference between them?
Does the truffle process change based on the bourbon you chose?
Talk about some of the tasting notes between a few of them
What's your best selling truffle?
Talk a bit about the B. I. T.
Everything is hand made too. It's not out of a factory
www.arteatables.com

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059 - Sitting Down to Meet Freddie Johnson, 3rd Generation Employee at Buffalo Trace and Tour Guide Aug 05, 2016

Freddie Johnson, 3rd Generation Employee and Tour Guide at Buffalo Trace, talks about his family legacy and his depth of bourbon knowledge.

Show Notes:

Freddie Johnson, legendary tour guide at Buffalo Trace
This will be an easy question for you and the basis for our show today, but tell everyone about your family history in the area and how you got into the bourbon industry. and let’s be long-winded here.
At what age did Jimmy Sr start working at the distillery? and was it called the GTS distillery at that point?
What roles did Jimmy Sr have at the distillery?
What do you mean that he had Irish features?
What would he do on business trips with Colonel Blanton?
What age did Jimmy Jr start at the distillery?
Your dad also had a special relationship with Colonel Blanton as well.
Why would he filet fish? It didn’t seem like that would be in a specific line of duties
Does Harlan or anyone here ever ask you to do some oddball task?
What keeps you going every day?

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058 - Learning more about “Frontier Whiskey” with Bulleit Bourbon Global Ambassador Tim Judge Jul 29, 2016

Tim Judge, Global Ambassador for Bulleit Bourbon, dives into the Bulleit Bourbon origination and all the new expansion taking place.

Show Notes:

Tell us about your journey into whiskey
Why did you choose Bulleit as your spirit of choice in the portfolio?
What lessons did you take away from Tom after meeting him?
We’ve had plenty of ambassadors on the show that talk about going around to different places and telling bartenders about their bourbon or attending events and handing out cocktails. but you’re a “global” ambassador, what more does that entail?
You also have passion outside of spirits, talk about that
For those folks who are unfamiliar, which I think would be pretty hard to do at this point, tell people about Bulleit bourbon.
Also let’s talk individually about the different expressions that are available. and what makes each unique or special. sort of the pitch that you would do during a tasting event.
Bulliet Bourbon has the tagline that says “Frontier Whiskey”. The thing of it is, you would probably never want to drink Frontier Whiskey
And marketing plays a heavy role in the label positioning as well, talk about that.
Bulleit is now owned by Diageo and is hypothesized to be distilled by Four Roses. However, mistake me if I’m wrong, I believe that the agreement or contract with Four Roses is going to be coming to an end and distillation is going to be moving to the Bulleit Frontier experience at the acclaimed Stitzel-Weller Distillery.
Do you see a change in the flavor profile coming as new operations come online?
We had Carol Perry back on the show back in episode 23 and you had the opportunity to meet with him. What did you think?
Back to you, a lot of people here in the states are starting their own bourbon and whiskey collections, trying to round up as many as they can for the fun of tasting and even for potential profit, do you have a big collection yourself?
This is a question from Blake @ bourbonr.com - if you want to make some classic bourbon cocktails, what are some of the ingredients you should always have on hand?

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057 - Creating Louisville's First Full Service Bourbon Themed Restaurant Bourbon's Bistro with Jason Brauner Jul 22, 2016

Jason Brauner, Owner of Louisville-based restaurant Bourbon’s Bistro, talks about his family history at National Distillers and running a full serviced bourbon-themed restaurant.

Show Notes:

Once again, thanks to Adam Johnson…..., we are making our first podcast on the Urban Bourbon Trail. For those not familiar, the Urban Bourbon Trail is sponsored by the Louisville Vistor’s Center as a way to show attractions relating to bourbon right here in the heart of the city. It has a majority of bars and restaurants but you can download the Urban Bourbon Trail app for yourself to find out more. Or you can pick up a Passport at any Urban Bourbon Trail location or at the visitors center on 4th street downtown. So there’s more to the bourbon trail than heading out to bardstown.
What’s your history with bourbon?
Did you have the foresight to stock away a bunch of National Distiller’s products?
We met at WhiskyLive and you were wearing your great uncle’s watch. talk about that and your family history in the bourbon business.
Give everyone the scoop about Bourbon’s Bistro
Talk about the connection between bourbon and France.
How did you decide to get into the restaurant business?
What did it mean at the time to investment in something that was on the bandwagon and take that risk?
Back in 2014 your restaurant was names on of the world’s best whiskey bars, talk about that
You’re also a stop on the Urban bourbon trail. How has that effected business
What’s your favorite thing on the menu because mine is the shrimp and grits
You have quite a whiskey collection and lots of dusties. talk about it.
Are you in favor of KY changing their laws to be a more relaxed like DC where you can source a bottle from anywhere to sell at your establishment, cutting out the distributor and giving your patrons a chance at tasting bourbons that you have amassed?
Any advice to others out there looking to open a bar?

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056 - Step-By-Step of the Barrel Making Process at Brown-Forman Cooperage with Michael Nelson, Plant Director Jul 15, 2016

Michael Nelson, Plant Director at the Brown-Forman Cooperage, gives a step-by-step and inside look to the barrel making process.

Show Notes:

Give us your bourbon story.
Before we dive into the ins and outs of technicalities of barrel char. give us a history lesson about where we are.
So this is my first encounter being at a cooperage. give me the 101
We saw one barrel that was cross cut. Talk about that.
What’s the average number of discarded barrels that don’t meet some sort of quality assurance?
Talk about char levels for a bit because it’s something that is always said, but never really explained about in depth.
Is the barrel making process getting more expensive on a yearly basis because of demand and material supply?
For everyone that missed the episode with Chris Morris where we talked briefly about the cooperage, talk about what it means to have a cooperage dedicated to their private whiskey
The release of Cooper’s Craft happened recently. And it was named after the location of where we are recording today. What does that mean to you?

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055 - Resurgence of Barton 1792 with Josh Hollifield, Brand Specialist and Visitor Center Manager Jul 08, 2016

Josh Hollifield, Visitor Center Manager for Barton 1792, gives a history of the grounds and an insider look to the resurgence of the 1792 brand.

Show Notes:

Shoutout to Adam Johnson of the KY Bourbon Affair
What all does your job entail?
What’s your coming to age tale of bourbon?
Most people may or may not know, but Sazerac is your parent company who also owns Buffalo Trace. Talk a bit about that background
Can you give us some history of the distillery?
Talk about the different brands coming out of Barton
Talk about Ridgemont
Lets talk about the new 1792 expressions
We know our friend of the show Owen Powell picked a barrel of 1792 and asked it to be Full Proof. Are barrel proof offerings of 1792 something that you all are considering for a majority of these soon?
Can you talk a little bit about your mash bills?
What other spirits do you age here?
What's the one thing people are always surprised about when leaving or taking tour
The barrel char in the gift shop
What's next for Barton?

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054 - Pairing Food and Bourbon Cocktails with Bourbon Authority Susan Reigler Jul 02, 2016

Susan Reigler, Executive Bourbon Steward and author of multiple bourbon books, talks about her past as a food critic and shares how to pair food with bourbon and explains what it means to be an Executive Bourbon Steward.

Show Notes:

Your bourbon resume is impressive. Where did this all begin? It must have taken some sort of inspiration.
How would you categorize yourself? We have bourbon historians. Do you consider yourself to be a bourbon enthusiast?
I want to talk about food for a little bit because you must have a very refined palate. When was the last time you ate at a Red Lobster?
Do you think food and bourbon pair well together because I sometimes find that i don’t get to experience the full flavor of a bourbon when i’m trying to eat my pepperoni stuffed hot pocket.
What dishes do you find are best paired with a bourbon?
Any particular bourbon that works better than others?
First off, give the listeners a quick explanation of what the James Beard Awards are and
what’s is like being a judge.
Give us the top 5 restaurants that you need to eat at while you’re here exploring the trail
What’s it mean to be an executive bourbon steward?
We've been told that women have a better palate than men. I hear you have scientific evidence that it's true.
See all of Susan's books on Amazon.com

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053 - Cooking and Collaborating with Bourbon featuring Chef Edward Lee Jun 23, 2016

Chef Edward Lee, 4-time James Beard nominee, TV Show host, owner of 610 Magnolia and Milkwood, dives into culinary arts and cooking with bourbon while sharing his philosophy on bourbon with dinner that led to the creation of Jefferson’s Chef Collaboration.

Show Notes:

You were a suggestion from one of our listeners, give us your background as a chef and what led to southern cuisine
The derby couldn’t have been your first bourbon experience, or was it?
What intrigues you about bourbon?
Can you remember your first dish using bourbon?
Tell people about your two restaurants and dishes you serve here in Louisville
Does bourbon have any inspiration on your menus from time to time?
Talk to us about your book Smoke and Pickles and cocktails
Do you have a bourbon of choice when your cooking?
Talk about the process of choosing a bourbon for Jefferson’s Chef Collaboration

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052 - Annoying Trends in Bourbon with Kerry Bossak of Subourbia.com Jun 16, 2016

Kerry Bossak (@bourbon_gamer), author of Subourbia.com, talks about how bourbon helps him lose weight and goes over his top 10 list of the most annoying trends in the bourbon world.

Show Notes:

Special guest co-host Blake from bourbonr.com shares his favorite release of the past few months.
How did you get into bourbon?
Also talk about your blog
Then we dive into the Top 10 most annoying trends in the bourbon world.

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051 - A Whiskey Wash Gathering with Maggie Kimberl, Nino Marchetti, and Michael Veach Jun 11, 2016

Maggie Kimberl, Nino Marchetti, and Michael Veach join as we discuss Maker’s 46, Pappy & Co Cigars, history of Buffalo Trace, Castle & Key, and the failed crowd funding campaign by Jim Rutledge.

Show Notes:

Wrapped up dinner at Down One Bourbon Bar and in the Speak Easy Room.
Down One has a private Maker’s 46 selection and Micheal talks about a good food pairing
Talk about the Maker’s 46 Barrel Selection
Maggie, you had a chance to be a part of Pappy & Co’s Pappy Cigar Line. Talk about it.
How long will it be till you see counterfeit Pappy cigars?
Nino, you saw something interesting at a liquor store in Frankfort, talk about it.
Michael, talk a little bit about the Buffalo Trace Distillery history
Nino, you’ve been here for 3 days now, what is the coolest thing you’ve seen so far?
What makes you excited for Castle & Key?
I want to get your opinions on the failed Rutledge crowd funding campaign.

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050 - How Liquor Barn Manages Inventory and Allocated Bourbon with Ray Perryman, Spirits Manager Jun 03, 2016

Ray Perryman (@LBSpringHurst), Spirits Manager at Liquor Barn (@LiquorBarn) in Louisville, shares an insider view to carrying over 400 bourbon and whiskeys, how to deal with the allocated ones, and keeping transparency.

Show Notes:

We open up a Van Winkle Rye 13 Year to start the show
Ray, I know you're a beer guy but do you enjoy the brown water?
How did you get into bourbon?
What is Liquor Barn for all those outside of Louisville?
What's the day in the life of a spirits manager?
You came into the Springhurst location and you said it was in dire need of a shakeup. What have you done to increase interest?
Talk about the Tasting Bar
How do you all deal with releasing rare bourbons
Talk about Flat Boat Bourbon

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049 - Do Bourbon Fill Levels Change Flavor Profiles? with Jordan, Eric and Nick, authors of BreakingBourbon.com May 27, 2016

Jordan, Eric and Nick, authors behind BreakingBourbon.com, talk about how bourbon fill levels change flavor profiles and we look at the new releases to come in 2016.

Show Notes:

We see yet another Colonel Taylor will be hitting the market called EH Taylor four grain.
Each one of you give us a quick tidbit about how you got into bourbon
So what led into the point of starting a blog?
You all get to do a lot of reviews, what are some top reviews for whiskeys outside the state of KY?
You did your 100th review and you made it special. Tell us about that.
One of my favorite articles is the Bourbon Storage experiment. Tell everyone about that.
Once you open a bottle of bourbon, how long do you have until you have to drink it all?
One of your most popular articles is the release calendar. What are you all looking at for favorite releases outside of Fall?

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048 - The Kentucky Bourbon Affair Returns in 2016 with Adam Johnson May 20, 2016

Adam Johnson (@CamperJohnson), Director of the KY Bourbon Trail, comes back to gives us the scoop on the 2016 Bourbon Affair and a more about Senate Bill 11.

Show Notes:

Senate Bill 11 tourism reform bill
You’re our first 3-peat guest, what’s been happening in the past year?
We’ve said time and time again that the Bourbon Affair is like a fantasy camp for bourbon lovers. Give everyone a recap of what is the Kentucky Bourbon Affair.
I was fortunate enough to go to the Opening Event last year at the MegaCavern and it was phenomenal. I was able to rub shoulders with titans of the industry and met some stellar folks. My wife even got me to do the ropes course since i’m scared of heights. What is the opening event like this year?
Talk about some of the newer events happening this year?
There was also one with Heaven Hill’s Build-aBarrel. talk about that.
I see that half the events are already sold out. it seems like everyone wants the opportunity to do a single barrel selection.
Pick the top 3 events with tickets still available.
We talked about the Old Forester Speakeasy series with Andy Treinan a few weeks ago. That seems like another “can’t miss event”

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047 - Blazing a Trail as a Woman in Whiskey and Michter's History with Andrea Wilson, VP and GM of Michter's Distillery May 10, 2016

Andrea Wilson, Vice President and General Manager of Michter’s Distillery, gives us the history of Michter’s, her rich history influencing the bourbon industry behind the scenes, and hints at a new 20 year bourbon release and potential Celebration.

Show Notes:

Talk about your first encounter with whiskey or bourbon
How did that influence you to make a career from it?
What kind of path did you take because you can’t tell a distillery, “Hey i’ve got experience because i’ve been moonshining”
You’ve got a historic past. First woman to serve as chair for the KDA. What does that mean to you?
Talk about your current position at Michter’s and what that means
Give some people a quick history lesson of Michters
There is a new place being built on Whiskey Row, talk about that.
There are 4 core products, talk about each one of those and choose a favorite child
Then we have a few that are super extreme premium bourbons. Now choose a favorite child.
You also have reminiscent feelings when drinking bourbon, talk about your tasting experience.
What sort of legacy or impression do you want to leave on the industry?

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046 - Celebrating the Repeal of Prohibition at the Frazier History Museum with Andy Treinen Apr 29, 2016

Andy Treinen, the Director of Marketing at the Frazier History Museum (@FrazierMuseum), talks history of prohibition, the future Bourbon Museum for “bourbonism”, and the Old Forester Speakeasy Series.

Show Notes:

Huge shoutout to Josh Menke for sending us a sample of Stranahans
Talk about your introduction to bourbon
What is the Frazier History Museum?
Talk about the prohibition exhibit on display right now
Talk about some of the things in the exhibit
Talk about George Remus and Al Capone
Why did they decide to do an exhibit?
What do you think is the most prized possession in the exhibit?
Talk about the future of this exhibit and your partnership with the KDA
Talk about what we will see in the future bourbon museum
This is important because of your location, so talk about that for a minute
Talk about the Old Forester Speakeasy Series
Finally, what’s the cost of admission to those who are on the trail and want to see the exhibit?

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045 - What is Double Double Oaked? with Chris Morris, Master Distiller at Woodford Reserve Apr 22, 2016

Chris Morris, Master Distiller at Woodford Reserve, gives an insight into the historic grounds and the $1000 Mint Julep in time for Derby.

Show Notes:

Talk about your first memorable experience with bourbon. Good or Bad?
Talk about your background and coming into the bourbon industry
Let's talk about the Woodford grounds a little bit. It's held over 4 different names in the 200 years it's been existence.
What makes your bourbon special or unique compared to others?
There’s a misconception that Woodford is aged longer than Old Forester. Can you explain the differences?
What is the future of distilling going to be? Is it a science or art form?
You've been quoted as saying "Because we have a small distillery we use less sour mash than many distillers, which gives more fresh grain in every batch”. I know we can go to the liquor store and read a label that says Sour Mash bourbon but what does sour mash truly mean?
You also ferment the mash for nearly twice as long as other distilleries, around 6 or 7 days when most usually do 3 or 4. Again talk about the role that plays.
You do some unique experiments that are released yearly or even at the distillery. The latest masters select was called 1838 Style white Corn. Then there was another recent release called frosty four Wood. Talk about those.
Choose your favorite child
Talk about the process of the “Double Double Oaked”
It is Derby season and Woodford has some affinity with horses. Talk about your ties to the horse racing industry
Any favorite horse names over the years?
With Derby time the drink of the season if the Mint Julep, talk about the $1000 Mint Julep
I don’t know if this is fact or fiction, but is the ice actually flown in from a glacier?
How do you get your hands on one?

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044 - Born into Bourbon at Jim Beam with Master Distiller Fred Noe Apr 15, 2016

Fred Noe, Global Ambassador and Master Distiller at Jim Beam, talks about the history of Jim Beam, his celebrity encounters and the new Booker’s Rye release.

Show Notes:

You were born into this. Talk about your child hood and some Beam history
What are some things your dad taught you about this business and made you appreciate what you do today?
Your role is not only a master distiller but also a brand ambassador, do you ever sleep?
What’s the short list of some of your favorite places you’ve been?
What do you think has made Jim Beam grow to the #1 product in the world?
You've probably done a lot since then, best and worst jobs of working at the distillery?
The latest Beam ads feature Mila Kunis. Talk about your interactions with Mila.
A question from one of our listeners, what did you think of Mila when she blew up one of the rick houses in the latest ad?
What’s the current state of Jim Beam today?
As more engineering programs expand and more universities offer programs. Do you think the future of distilling is more science than art?
There's a lot of different bourbons under your portfolio, who are some of your right hand people to make sure every brand stays consistent?
Another question from one of our listeners, what is the inspiration behind the Signature Craft series?
Talk about Booker’s Rye that will be hitting the shelves soon.
If you have to start a journey for drinking Jim Beam bourbons to get to the point where you drinking Booker’s neat, where do you start?
Lastly, we need to get the Kentucky Chew.

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043 - Every Booker's Bourbon Box Is Made at Promotional Wood Products with Patrick Hutchens Apr 08, 2016

Patrick Hutchens, Owner of Promotional Wood Products, shares his company’s story of giving premium bourbons the extra edge.

Show Notes:

Tell us about your first encounter with bourbon
We’re sipping on a barrel of Knob Creek that you picked out. Tell us about it.
What is Promotional Wood Products?
How did the relationship form that you began to make all the boxes for every Booker’s?
How has production scaled in Booker’s boxes over 22 years?
Talk about how the scents of the Goose Island Rare box that you did
What’s the process for making a box?
How have you tried to perfect the manufacturing process?
Talk about the process of the barrel heads
Talk about the amount of moisture inside of the used barrel products
Are wooden boxes today like the gimmick of the ceramic decanters of the 70s?
Is your goal to have every bottle of bourbon out there in some wooden box?
When you do put these items in boxes, do you really feel that you are making it a premium product?
Any special release boxes coming out?

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042 - Wild Turkey is a Bourbon Staple with Matt Gandolfo, Brand Ambassador Apr 01, 2016

Matt Gandolfo, Brand Ambassador for Wild Turkey, talks history of the brand, non-GMO grains, each of the expressions and the new “Decades” release set for May 2016.

Show Notes:

We kick off the show talking about one of our past guests, Marianne Barnes, and the new name for the Old Taylor Distillery.
Tell us about your first encounter with bourbon
Tell us about your role and what it consists of
Why is Wild Turkey 101 and not 100?
How did it grow to a business from 101?
What did the name Austin Nichols mean to Wild Turkey?
So why remove the name Austin Nichols from the brand?
What are some of things during the process makes Wild Turkey unique compared to other brands?
What does Non-GMO products give you in regards to quality?
What’s it like hanging around Jimmy Russell?
Talk about the individual expressions and the differences between each.
Talk about the new release called “Decades" that will be coming in May 2016
Is there something that holds true to the quote “Older turkey is better turkey”?
If you have to have one Wild Turkey product on the shelf as a staple, which do you choose?

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041 - Maker's Mark Collection Obsession with Brian Gelfo, Maker’s Mark Ambassador Extraordinaire Mar 24, 2016

Brian Gelfo, Maker’s Mark Ambassador Extraordinaire & Bourbon Mafia Member, goes in depth about the Maker’s Mark Ambassador.

Show Notes:

Markers Mark is now starting a “private barrel” program. But it’s more like a private blend program.
What’s your story?
Tell the listeners about your Maker’s Mark collection
How do you get a hold of all the export bottles?
What would you consider your most prized Marker’s Mark collectable?
Explain to the listeners what the Marker’s Mark ambassadors program is
How does someone sign up for the program?
Is it free of charge?
What are the benefits of being an ambassador?
Give the listeners some idea of the best items Marker’s Mark has sent over the years to their ambassadors.
what’s the process for going to pick up a bottle from your batch? Is it like the Willy Wonka golden ticket?
What is life like for the Samuels outside of bourbon?
What are some of your favorite Maker’s Mark events over the past decade?

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040 - Is Old Forester the same thing as Woodford Reserve? with Jackie Zykan, Master Bourbon Specialist Mar 16, 2016

Jackie Zykan, Master Bourbon Specialist for Old Forester, talks about each of the individual expressions and the history behind this Louisville based brand.

Show Notes:

We are coming to you from Rye On Market in Louisville
Tell us your coming to age of tale of bourbon
What is it about Old Forester that made you leave working behind the bar
Is Old Forester the same thing as Woodford Reserve?
What do you actually do as a Master Bourbon Specialist?
The name “Brown” has a stigma and prominence in Louisville. Talk about George Garvin Brown?
Where is the 2nd “R” in the name?
How did Old Forester move from sourcing to distilling it’s own stuff?
How did Old Forester survive prohibition?
Brown-Forman owns it’s own cooperage and what does that mean to you?
Talk about each of the Old Forester brands and what makes each unique compared to the next
What was the market reaction for the Whiskey Row edition?
Give the listeners some kind of idea behind Birthday Bourbon
What can you tell us about 2016 Birthday Bourbon
Give us some of the more well-known cocktails you make

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039 - Maker's Mark Bleeds Red with Rob Samuels, COO Mar 11, 2016

Rob Samuels, COO of Maker's Mark, talks about the operations behind Maker's and holding almost every job at the distillery since he was 9.

Show Notes:

We kick off the show talking about bourbon tourism numbers from 2015
Talk about your childhood and growing up in the family business
What does the phrase mean “blow your ears off?”
Maker's has a great relationship with Keeneland, talk about it.
Where do you see Makers as a part of the growth of bourbon?
What do you think kept Maker's alive 20-30 years ago when vodka was king?
What are some your favorite ads Maker's has had over the years?
This is a family business. What was the best piece of advice your father ever gave you?
You started at the distillery at 9 years old. Talk about holding all those various positions over the years. Best and worst job
How do you get on the tasting panel at Maker's?
Back in 2013 was the great proof reduction debacle. Talk about that.
What are some of toughest decisions you’ve had to make as COO?
Let's talk about life outside of bourbon. Do you have any other hobbies?

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038 - It's Florida's Whiskey Obsession Festival with Turner Moore Mar 03, 2016

Turner Moore, President of Whiskey Obsession Festival, joins the show to talk about the festival and what to expect this year. It takes place 3/30/2016-4/1/2016 in Sarasota Florida.

Show Notes:

How did you get into bourbon or whiskey?
Is there a certain bottle you would favor towards when you first began?
Talk about your festival
What do a lot of attendees coming away with at the end of the day and why do they love coming to your event?
How does the panel session work?
Talk about the tasting session and how you move from light to bolder flavor whiskies.
What happens on the day of the main event?
Where can you buy tickets?
Talk about the cigar and whiskey pairing and what’s a good start for someone just beginning on that journey?
Are any local distilleries going to be there?

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037 - Bourbon Has Badges with Bernie Lubbers, Brand Ambassador for Heaven Hill - Part 2 Feb 20, 2016

(Part 2) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, continues in Part 2 talking about Heaven Hill bourbon brands, the removal of the 12 year Elijah Craig age statement and breaks out the guitar for a Bourbon Pursuit first.

Show Notes:

Let’s talk about some of the brands from HH, because there are quite a few of them. But we will focus on the bourbon, of course. I’ll give you a name and you give us a fun fact or tidbit. (this is awesome! must listen part!)
The cat is out of the bag. And it’s been the hot topic for the past week Elijah Craig is dropping the 12 year age statement and it’s going to be a blend of 8-12 years. You have a pretty firm stance on age statements. Talk about what that means to you
What are the pros and cons of keeping and removing the the age statement?
We wrap up the show with Bernie playing an original tune that has lots of different bourbons.

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036 - Bourbon Has Badges with Bernie Lubbers, Brand Ambassador for Heaven Hill - Part 1 Feb 16, 2016

(Part 1) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1.

Show Notes

Talk to us about how you first got into whiskey.
You signature catchphrase or tagline is “Stay Bonded”. Tell the folks what you mean by that.
http://www.whiskeyprof.com
Bernie talks about the history of Bottled-in-bond
Bernie talks about words on labels and how those are badges
You do a lot of bourbon-related research. Is there something you’ve found that has fascinated you?
Bernie talks about flavor profiles and how they are attained through distillation, aging, and yeast. How each distillery does something different.
What’s the day in the life of Bernie for being a Brand Ambassador?
Give us a 101 level rundown of why a bar needs three different labels of the same stuff.
Stay Tuned for the next episode where we talk about the removal of the Elijah Craig age statement, dive into the individual brands, and also a solo guitar performance.

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035 - What's Fun at The Bourbon Classic with Seth Thompson Feb 06, 2016

Seth Thompson, of The Bourbon Classic, chats about all the awesome events being held from Feb 23-27th, 2016 and how you can get last second tickets.

Show Notes:

Tell us your story of how you got into bourbon?
If your house is on fire, what’s the one bottle you grab?
Give the high level pitch of The Bourbon Classic
How has the event grown over the years?
Let’s dive into the events. Talk about the key events on Friday and Saturday
It’s awesome because consumers can take away knowledge about food pairings
It looks like Saturday is the big day. Friday is the pre-game. Talk Saturday’s all day extravaganza
Bourbon and ham pairings sound very intriguing
If you’re coming from out of town, you can learn about Louisville’s Whiskey Row in a session with Mike Veach. Talk about that.
Talk about The Classic Taste
How much are tickets and how many are left?
Talk about all the events leading up to the main events on Friday and Saturday
Talk about the Van Winkle event that is sold out
What are the added benefits of VIP tickets?
Talk about the brands and distilleries that are going to be a part of the event.
Any ideas for the 2017 event?

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034 - Upcycling Bourbon Bottles in Candles at ReWicked with Chad Hartsfield, Owner Feb 05, 2016

Chad Hartsfield, Owner of ReWicked Candles, discusses the process of turning old bourbon bottles into works of art.

Show Notes:

Tell us your story of how you got into bourbon?
Tell us about ReWicked Candles.
What was the inspiration?
How do you get around legal issues with brand names?
Explain to us the process.
How do you experiment with the scents in the wax?
Where do you get all your bottles?
What’s the reaction you get from bars or distilleries when you’re asking for empty bottles?
How do you plan on keeping up with demand?
Talk about the light fixtures and display cases your getting into
What are you always on the look for when your picking or hunting?
When did you start collecting bourbon?
Any tips for dusty hunters?
Do you barter for higher-end empty bottles?
Where can people buy your products? Etsy Shop or chad@rewickedcandles.com
Lets talk about the cost of the candles.
What are the most popular candles?

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033 - Time to Meet the Maker's Mark Master Distiller, Greg Davis Jan 19, 2016

Greg Davis, Master Distiller at Maker’s Mark, talks about how is continuing the tradition that has been set and more about day to day operations.

Show Notes:

Today. we go on-site to Loretto to Maker’s Mark Distillery
Breaking News: Users claim there is a bad batch of 2015 Elmer T. Lee. Barrels 256, 264, 266 and 267 are the “defective” barrels but Buffalo Trace has already responded.
Tell us about your story
What was your background before coming to Maker’s Mark?
What are some of the key things you remember from your mentorship?
Can you talk about your wheated mash bill and how it came to be?
Talk about the difference between Makers and Makers 46
Why go with French Oak?
Are there other kinds of experimentation going on?
Talk about the motivation behind the Cask Strength offering
Talk about what you are doing different with your barrels compared to others
How do you pick the barrels that are going into the batch?
Do you sample every barrel?
How many rick houses do you have and do you take barrels from different places?
Are you able to go to different warehouses and taste the difference?
How do you detect “must”?
Can you explain what still you have and why you prefer it?
What is the average bottle count that comes out of Makers?

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032 - Chasing Bottles and Secondary Markets with Erik of @BourbonSeason Dec 18, 2015

Erik of @BourbonSeason joins the show to talk about the infamous bottle chase and the growing secondary market.

Show Notes:

Before we get started, there is a new December release coming from Kentucky Owl so be on the lookout for red, blue, and green ink bottles soon.
Erik, how did you get into bourbon?
Tell us what you do with your twitter handle, @BourbonSeason
There’s a lot of ways to get allocated bourbons, have you found a good formula for getting special release bourbons?
Have you seen special hunting groups that have formed?
Have you seen more camp out situations in other parts of the country?
There’s camping, lotteries, and being a "best" customer but is there a fair way to distribute allocated bottles?
In Louisville the secondary market is starting to take its effect. Small shops are selling bottles for secondary prices. Are you seeing this in other parts of the country as well?
When you think about the secondary market there are fingers to point. Are people flipping the bottles or buying the bottles the culprit of the problem?
How do you feel about seeing the flipper "crotch shot"?
Some people on forums are selling 2 or 3 full verticals of Pappy or BTAC, so how are these people feeding the secondary market?
In Louisville, we have a few restaurants that have fantastic selections, but they are price gouging. No question about it. Do you see restaurants as contributing to the secondary market as well?
Are the distilleries going to start charging more to combat and make more money for themselves?
This week, Buffalo Trace sent out an email responding to the mass inquiries about secondary market pricing and they intend on trying to shut down secondary markets. Can Buffalo Trace successfully shut it down?
Would you like to see Buffalo Trace crack down on stores and restaurants that price gouge since the three-tier system is the only way a consumer can get a bottle?
Quick PSA on breaking your empty bottles
Is there such a thing as “bourbon karma”?

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031 - The History and Psyche of Bourbon with Reid Mitenbuler, Author of Bourbon Empire Dec 15, 2015

Reid Mitenbuler (@ReidMitenbuler), author of Bourbon Empire, joins Ryan and Kenny to talk about the history and psyche of bourbon, "a distinctive product of the United States".

Show Notes:

The Frazier Museum has a new Prohibition exhibit that will become a new or even a first stop on the Kentucky Bourbon Trail.
Reid, what’s your coming to age tale of bourbon?
What made you so fascinated that you took the time to become an author on the subject?
Talk about the misquote of bourbon being a “distinctive product of the United States”.
Talk about the beginning with the “Big Bang of Bourbon”.
In the book, you talk about myths behind the labels.
Let’s jump ahead in history, there was a lot going on in 1964. Can you talk about what was going on during that time period?
What was the result of The Bourbon Institute in overseas markets?
There is a concept of marketing that has changed the way in what you think you’re drinking.
You said (paraphrasing) “Rosenstiel presided over vicious consolidation rounds that made many distillers and brands extinct, but is also a part of the reason why many bourbons today taste as good as they do”. Talk about that. How come his name isn’t as prominent as EH Taylor for Bottled-in-Bond?
How come we don’t see a bourbon or whiskey brand named Rosenstiel?
Within the prologue, you talk about bourbon being a “comfort food”. Talk about that.
If you want to buy Bourbon Empire, it’s available on Amazon.

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030 - Bourbon Sensory Training using Aroma Academy with Robert Mohr & Tom Johnson Dec 08, 2015

Robert Mohr & Tom Johnson of Aroma Academy (@AromaAcademyUS) join the podcast to talk about the science behind using olfactory senses to know more about your bourbon and the key aromas.

Show Notes:

How do you store your extensive bourbon collection? Is it like storing wine?
Give us a quick intro about how you are and how you got into bourbon
The tagline is “a sensory training for DRINKS PROFESSIONALS” so talk about what is Aroma Academy
Are the smells common between everyone or does everyone smell something different?
What are some of the key aromas we get from bourbon?
Has there ever been a bourbon, scotch or wine that you’ve nosed and you said, “I’m not even going to drink that”
Talk about your blog post on creating a Pappy Van Winkle nosing sample
Have you found two particular brands of bourbon that are two polar opposites of one another?
If someone purchases a kit, is there a 24-hour turnaround time or how long does it take to better develop your olfactory senses?
Do aromas change based on density levels depending on the type of glass its in?
Talk about letting the alcohol dissipate after pouring it in a glass before nosing and tasting
Special 20% discount for Bourbon Pursuit listeners on the 24 Aroma Kit - When checking out, just use the coupon code “Pursuit”.

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029 - A Bourbon Christmas Gift Exchange with John Kowalczyk Dec 04, 2015

John Kowalczyk reveals how he started a Bourbon Christmas Gift Exchange that grew from just a handful of friends to an event that is sponsored by liquor stores and distilleries.

Show Notes:

Overview of the past few bottles to come out and Ryan is becoming a dusty hunter after attending Whiskey Pig at Willett Distillery.
What’s your bourbon story? How did you get into it?
Tell us about your Bourbon Gift Exchange
Are there rules to your gift exchange?
Throw out some of the names of the brands you had your first year
How did more people find out about it and spread?
Is there a certain bottle that stands out among the crowd?
How did you get sponsorships from local stores and even distilleries?
What are the plans for this year? Are you trying to step it up?
After the exchange is over, do people just immediately open their bottle and start sharing?

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028 - Eat Your Bourbon with Matt Jamie, Founder and Owner of Bourbon Barrel Foods Nov 24, 2015

Matt Jamie, Founder and Owner of Bourbon Barrel Foods, talks about how he started a company with Bluegrass Soy Sauce into a brand that does everything to promote "Eat Your Bourbon".

Show Notes:

We’ve taken a hiatus and we apologize. Sometimes life just gets in the way… and bourbon hunting. lots and lots of bourbon hunting.
What's your bourbon story? I know you are a Louisville native, has bourbon always been in your blood like ours?
Tell us the story of Bourbon Barrel Foods and how it got created.
Talk about some of the products and what makes them special
I notice that you also have a lot of products from Woodford Reserve. Can you talk about their products or the partnership you have with them?
Talk a bit about Kentuckiaki and Bourbon Vanilla Extract
I was also reading about a sponsorship you received in 2013 to help build a Kitchen Studio. Can you talk about that?
Do you have any of your favorite recipes?
If people in louisville and traveling for the bourbon trail want to find a retail store, where do they go?
What entails the Eat Your Bourbon Class and the Chef Series?
If you want to learn more, you can visit the online at bourbonbarrelfoods.com or follow them on twitter @bourbonbarrel

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027 - Revitalizing the Family Brand of Kentucky Owl Bourbon with Dixon Dedman, Partner Oct 09, 2015

Dixon Dedman, Owner Operator of Beaumont Inn & Partner in Kentucky Owl, joins us to talk about his family history and how they revitalized a brand that died during prohibition.

Show Notes:

Fantasy teams are now using high valued bourbons as entrance fees
Let's talk about you. Who are you and what have you been doing up to this point?
Let's talk about your bourbon. What got you into dealing with the brand?
Why the tag name “The Wise Man’s Bourbon”?
What made you go with a barrel proof bourbon?
How many barrels went into the particular batches?
So you take the barrels, and you dump them and put them into new charred barrels?
Is there a big difference between Batch 1 and Batch 2? What about Batch 3?
This is a KY only release. Why only KY?
How does it feel to have this craze happening?
Talk about the Old Owl Tavern on your property
Where do you sit on the Bourbon Trail?
For anyone still looking for a pour of KY Owl, can they get it at the tavern?
Adam Johnson asks, What is the secret to the General Lee cake?
How can people get in touch with you?

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026 - Intelligent Whiskey Recommendations from the Distiller App with Mikael Mossberg, Co-Founder and CEO Oct 02, 2015

Mikael Mossberg, Co-Founder & CEO of Distiller, talks about his whiskey recommendation app and how his whiskey passion led him to be in the startup world.

Show Notes:

Kick off the show talking about Parker's Heritage Collection #9, The Malt Whiskey Release
What has your past been that led you up into Distiller?
Tell us more about the app, what would you categorize it as?
How did the idea spawn?
We really like the "trending bottle", how did that idea come about?
Walk us through the recommendation engine
Where do you find your expert reviewers?
The reviews are like Amazon reviews, short and to the point.
What sort of glasses do you drink out of? I found a good tidbit of information from Marianne Barnes about density and nosing.
How many people are on the platform?
How do you get all these bottles and samples for reviews?
How did you come up with the tagline "The Whiskey Companion"?
Shout out to our new audio engineer David Isreal

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025 - Forming the Largest Whiskey News Site at TheWhiskeyWash.com with Nino Marchetti, Founder Sep 24, 2015

Nino Marchetti (@WhiskeyWash), Founder at TheWhiskeyWash.com, joins us today to announce a new partnership between us. We talk about his news outlet, the authors, products, and most importantly, his bunker!

Show Notes:

Starting the show off by drinking Kentucky Owl Batch #2. Add it to the collection if you have the money to spare
Talk to us about the TheWhiskeyWash.com
We’re proud to announce a partnership between our two brands
Nino has an offsite, undisclosed location, for his bunker
Talk about the authors on the site
Talk about some of the most popular articles
One of the most popular articles is about the $75,000 Whiskey
In regards to reviewers, what walks of life do they come from so we trust them?
There are lots of reviews on food pairings
Your apartment is on fire, what’s the one bottle you grab?

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024 - The Secret to Great Packaging and Marketing at Buffalo Trace with Kris Comstock, Bourbon Marketing Director Sep 18, 2015

Kris Comstock, the Bourbon Marketing Director at Buffalo Trace, talks about how he made his way to Kentucky and gives us insight into the brands and even the new 2015 Buffalo Trace Antique Collection (sorry about the horrible audio on this one).

Show Notes:

Firenado/Bourbonado
Tell us your bourbon story
What led you to Buffalo Trace?
What do you do in your current role?
Give everyone a bit of insight on how you do forecasting for production?
Since you are in charge of packaging let's talk a bit about some of the labels we see today.
Can you talk a bit about some of them and perhaps some backstory. Maybe even give the listeners an understanding why Buffalo Trace is even called Buffalo Trace?
Now I know Blantons has the collector series of caps. Am I right?
You’ve also had a hand in developing some of the other brands like EH Taylor, Experimental, Stagg Jr and Single Oak. talk about each one of those a little bit and the roles you played
The Antique collection was just announced. Talk to us about it a bit
Follow Kris on twitter at @BUFFALOCOMSTOCK

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023 - He Held Every Job Possible at Stitzel-Weller Distillery with Carol Perry Sep 10, 2015

Carol Perry, or just Perry, is a legend in his own right. Perry has worked at the Stitzel-Weller distillery in Shively for 45 years. He has held about every job you could possibly have and is currently working security and head greeter for the Bulleit Frontier Experience.

Show Notes:

Give us an idea of what you have been doing here for the past 45 years
Talk about what life is like working at the warehouse
Why did they have windows open only during the day?
What other kinds of experiences did you gather from working at warehouse?
Drinking your own product on the job probably wasn’t uncommon back then
How automated were the processes back then?
What do you mean by dumping the glass?
Did you ever have any interactions with the Van Winkle family?
Wasn’t there a break room incident with Julian?
What were you doing when the distillery closed its doors?
Any security incidents in your time?
You’ve seen the ups and downs, is this the craziest time you’ve ever seen?
Is there a best memory that sticks out for you during this time?

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022 - We are 21 Episodes in So Far, What Have We Learned? Sep 03, 2015

Your hosts, Kenny and Ryan, take a look back on the past 21 episodes. We talk about the guests and what is still to come with the remaining part of the year.

Show Notes:

Have we had some guests that have stood out more than others?
Great history lesson with Brian Haara of Sipp'n Corn
Learned a great deal about pot still vs column still with Brent Goodin of Boundary Oak
Have you had any favorite bourbon releases this year?
Lots of distilleries are having unique and rare releases for big money
If you think you are going to visit Louisville for bourbon hunting, you've come to the wrong place
Did you ever open your EH Taylor Cured Oak?
Are people looking to get price for proof now?
Take a look back on the Orphan Barrel releases with Ewan Morgan
What other guests did you find interesting?
We also get to visit some interesting places such as mansions to record our podcasts
Jim Rutledge's retirement made us thankful he recorded a show
An Easter Egg... you have to listen to find out!!

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021 - A Start Up Distillery with a $28,000 Bottle with Brent Goodin, Master Distiller at Boundary Oak Aug 11, 2015

Brent Goodin, Master Distiller at Boundary Oak Distillery, discusses his new startup distillery and how his first bottle of bourbon off the line sold for $28,000.

Show Notes:

What’s your bourbon story? Do you have an earliest moment with bourbon?
Are you picking up the family lineage of getting back into the bourbon industry?
What led you to becoming a Master Distiller? Any influencers along the way?
How long have you been practicing your trade?
Where does the name Boundary Oak come from?
Where is your location in relation to the Kentucky Bourbon Trail?
I don’t get to use this word very often, but What’s it mean to be the first distiller in Hardin County after a “centennial plus some”?
There was an Insider Louisville article lately that talked about a record being broken for the most paid for a first bottle of bourbon. Talk about that
Most consumers think 2 year old bourbon is under-aged. Are you doing something different to age your bourbon to make it more appealing?
How big is your operation? and how many barrels can you age?
Are you thinking you are going to have multiple brands or mix them all together to have a consistent flavor?
What price point are you targeting?
As with most distillery startups, you already have a product for sale, Kentucky Amber, talk about it a bit
How can people get a hold of you and learn more about the distillery?

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020 - Bourbon Industry Through the Lens of Lawsuits with Brian Haara, Author of Sipp'n Corn Jul 29, 2015

Brian Haara (@SippnCorn), Attorney and blogger at Sipp’n Corn, joins the podcast to talk about the history of the bourbon industry through the lens of lawsuits. Listen to find out how Colonel Taylor loved getting himself into trouble as well as the real story behind Ezra Brooks.

Show Notes:

Do you have a favorite office bourbon?
What’s your bourbon story?
How did you get into bourbon?
The one thing I love how blog is such an interesting angle into the past. You stumbled upon this, now are you going through archives in Lexis Nexis to search for keywords like “EH Taylor”.
Do you think more people are looking to become educated consumers?
You have an article on your blog on how to read the Four Roses single barrel label
Talk about Copycat Whiskey with Jack Daniels and Ezra Brooks
Who is the most notorious for being in legal trouble with bourbon?
Talk a bit about Taylor and the bottle-in-bond act
What about the lawsuits between George Stagg and Taylor? What did that mean about the brands and the distilleries?
Is there more legal trouble about Taylor’s Signature?
You’ve got another article called Kentucky Isn’t Big Enough for Two Colonel Taylors. Talk about that.
Did you see a lot of cases based off copyright or brand infringements?
Churchill Downs Distilling vs Churchill Downs Inc.
Were there any cases involving Stitzel-Weller?
Are there any recent laws or cases that are interesting?
Give me your favorite bourbons you have reviewed recently

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019 - A New Idea To Large Contract Distillation at Bardstown Bourbon Company with David Mandell, CEO Jul 22, 2015

David Mandell, CEO of the Bardstown Bourbon Company, talks about the beginning of one of the newest and largest distilleries to ever hit Bardstown, KY. We talk about the present and future of this up and coming distillery.

Show Notes:

David tell us about your background
Tell us about the spirits you will be distilling
Give us your bourbon story. What led you into the spirits business?
Talk a little bit about the operation you are currently building
What edge does this give you compared to Heaven Hill, Four Roses for outsourcing bourbon?
What are you going to do with 37,000 square feet of space?
We’re the first to break the news about Harrison-Smith House being a staple at the new distillery.
What else can you fit inside this massive space?
What’s the timeline to get the stills running?
To be called a bourbon it needs to be aged for two years. So what’s your two year plan to fill the gap?
What are the long term plans with that facility?
What was the solidifying fact by choosing Bardstown as the home for this new distillery?
What are the biggest hurdles you see as the biggest blockers for trying to get into the spirits industry?
Tell us about Steve Nally and what he brings to possible micro-distillers wanting to expand their product lines
Where are you exactly in Bardstown?
Like Bardstown Bourbon on Facebook, Follow @btownbourbon on twitter

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018 - Meet the New Master Distiller of the former Old Taylor Distillery, Marianne Barnes Jun 26, 2015

Marianne Barnes, Master Distiller at The Distillery Formally Known as Old Taylor, discusses her new role, what everyone can expect coming from this revitalization, and insights into what it takes to be a master distiller.

Show Notes:

Tell us a little bit about your past
How does chemical engineering play into this role?
Talk to us about why we have you on the show
Are you going to keep the name Old Taylor name or will it be renamed?
What’s being invested into restoring the distillery?
Where is the distillery in relation to the bourbon trail?
Where do you see this business in the next 5 years?
How do you measure success?
What can you do differently versus Brown-Forman?
What does it mean to be a woman in this male dominated field?
Talk to us a little bit about what made you so successful and why you were chosen for this role
What is going to set your bourbon apart from everything else on the market?
When is the distillery going to be up and running?
Follow Marianne Barnes on Facebook

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017 - Are Orphan Barrels Really Lost? Blade and Bow Releases with Ewan Morgan of Diageo Jun 12, 2015

Ewan Morgan, National Director for the Diageo Masters of Whiskey, joins us from DC to talk about his past with whiskey, scotch, and bourbon. We dive deeper into the Orphan Barrel releases as well as the latest, Blade and Bow.

Show Notes:

Tell us about your love story with bourbon. How did you get into the industry?
Give us an idea about the differences you see in scotch vs whiskey vs bourbon
Talk about your role at Diageo as a Master of Whiskey
How would you even begin in that career path?
Talk about how Diageo started getting into pure bourbon?
Give us a little bit of history and the inspiration behind the Orphan Barrels
How did Diageo come up with the bottle designs?
Can you talk a little bit about the Diageo Orphan Barrel releases? Old Blowhard, Barterhouse, Lost Prophet, Rhetoric, and Forged Oak. What makes each unique?
Some Orphan Barrel series such as Barterhouse are seeing new batches show up while some others such as Lost Prophet are pretty much done. Can you give an indication of which releases we can expect to see more of? And which ones are done?
Diageo recently released Blade and Bow. Talk to us a bit about both releases
What is solera aging?
Talk about the marketing of the key and the name “Blade and Bow”
What does it mean to call the old Stitzel-Weller distillery "home"?
How much Stitzel-Weller juice do you have on hand?

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016 - Preserving the History of Whiskey Row in Louisville with Marianne Zickuhr Jun 04, 2015

Marianne Zickuhr, Executive Director of Preservation Louisville, talks about the history of Whiskey Row and her involvement with preserving this iconic landmark in downtown Louisville, KY.

Show Notes:

What was your first memory or first bottle of bourbon?
What’s your role at Preservation Louisville?
Did you study history in college or have you been a history buff?
What is Whiskey Row in Louisville, KY?
How did you get involved with it?
Can you recall any of the names that might have inhabited Whiskey Row?
Can you explain more about the building because the facade is there but what about the rest of the building?
Why did Whiskey Row die off?
Do you know the origin of the tiles on the block showing names of the old distilleries?
Is everything done what can be done to preserve it?
There is a bourbon called Whiskey Row but it’s actually made in Crestwood, KY and you have a story about that.
Follow @PreservationLou on twitter and @PreservationLou on Instagram.

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015 - Party Planning the Bourbon Trail with Mint Julep Tours, Sean Higgins May 27, 2015

Sean Higgins, Chief Fun Officer of Mint Julep Tours, talks about the array of tours they offer with customized trips with their tag line “the purpose of fun is to have some”. From bourbon to horses to zip lines, Sean is your Louisville concierge.

Show Notes:

Tell us a bit about Mint Julep Tours
How did you get into the bourbon industry?
You helped drive Makers Mark into Southern California. Was this pre-Ambassador Program?
What are in the catalog of products you offer?
Can you just hop on a tour on a whim?
How many distilleries can you see in one day?
What’s the cost?
What’s the range of people to charter your own bus?
Give us an idea of a bachelor party trip?
How did this idea come about?
How do you find your tour guides?
What can you do for corporate events?
Talk about the “expert” bourbon tastings you advertise
Talk about the Mint Julep Exclusives like the Makers Mark After Dark tour

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014 - The Fantasy Camp For Bourbon Lovers at The Kentucky Bourbon Affair with Adam Johnson May 14, 2015

Adam Johnson, Director of the KY Bourbon Trail & Bourbon Affair, joins us as the first ever two-time guest! This time we talk about the Kentucky Bourbon Affair that will be taking place June 3rd-7th 2015.

Show Notes:

What’s your elevator pitch of the Bourbon Affair?
Tell us about some of the events that take place
The hype video shows the polo players getting bathed in bourbon?
It’s the hardest event to pack a suitcase for
How do you respond to “what’s the best?”
Fred Minnick says this is an event usually Press and Analysts get to do
These events do cost money to attend
Which events did you like from last year?
Casa Bourblanca
Louisville bars do stay open till 4am
visit the Facebook page and kybourbonaffair.com to get more info

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013 - Behind The Operations Side of Things at Angel's Envy with Kevin Curtis and Kyle Henderson May 09, 2015

Kevin Curtis, Distillery Operations Manager, and Kyle Henderson, Production Manager and grandson of Lincoln Henderson, from Angel’s Envy join to talk about their roles and the new distillery in the works.

Show Notes:

Kevin, how did you get your start?
What was your role while you were at Brown-Foreman?
How did your time at Brown-Foreman prepare you for role at Angel’s Envy?
Kyle, talk about your family lineage with Angel’s Envy.
Kyle what’s your day to day operation?
When you’re analyzing the maturity of a port barrel, what are you looking for?
Kevin, what’s your day to day role as well?
What do you think makes Angel’s Envy so special and such a success?
Give us a verbal map of how it goes from 500 East Main Street to the old Yellowstone Distillery.
When is the expected start date for visitors to come to the distillery?
How has the Louisville bridge project effected your start date?
Has the project effected your future forecast?
What do you want to leave our listeners with?

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012- Reviving Four Roses with Jim Rutledge, Master Distiller Four Roses (Part 1) Apr 30, 2015

Jim Rutledge, Master Distiller at Four Roses, joins us for Part 2 of this 2-Part podcast and discusses his travels, limited edition releases, one floor warehouses, and how he’s shaping their future.

Show Notes:

What experiences stand out from your travels?
Talk about your super premium releases such as the Single Barrel and Small Batch Limited Editions
What goes into the process of selecting the premium limited edition barrels over regular bottling barrels?
Do you look at limited editions as a form of experimentation?
Talk a bit about the single barrel bottle labels providing the consumer information for warehouse locations and recipe used
Have you selected the barrels for 2015 limited edition releases?
Four Roses has one floor warehouses, is that done to minimize variables of temperature fluctuations?
Why wouldn’t you create 10 different brands from 10 different recipes?

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011 - Reviving Four Roses with Jim Rutledge, Master Distiller Four Roses (Part 1) Apr 23, 2015

Jim Rutledge, Master Distiller at Four Roses, joins us for Part 1 of this 2-Part podcast and talks about his education, job history, his love for bowling, and how he brought Four Roses straight bourbon back to the US.

Show Notes:

What was your first experience with bourbon?
What was your journey from different roles with Seagrams and your path into Four Roses?
Who gave you the opportunity to get back into distillery operations?
Blended Whiskey by Seagrams were top shelf at one time
What impact did Kirin have on Four Roses since it was primarily an export only?
How has the Four Roses brand grown since it’s been back in the US?
What are you most excited for with the future of Four Roses?
How are you planning for Four Roses future?

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010 - Family Ties To Bourbon Greatness with Martha Carlin, Great Great Grandaugher George T. Stagg Apr 15, 2015

Martha Carlin, Great Great Granddaughter of George T. Stagg, talks about her gaggle of Stagg bottles up for auction, her family history in the bourbon industry, and how much George T. Stagg really loved to fish.

Show Notes:

Pappy Spring Release in Louisville
Bourbon auction: A gaggle of Stagg on thebourbonbabe.com
What’s the auction currently priced at?
Did you grow up around bourbon or did you just recently discover it all?
Sour Mash smells like home
Do you still have any family in the bourbon industry?
Did you or your mom collect all of this research of family history?
What happened to all the money?
Any memories of George T. Stagg from your mother?
Paul Sawyier was supported by Frank Stagg
Lots of pictures in the show notes of the website
Can you talk about the picture with the lock of hair in the folded envelope?
What was George T. Stagg doing in Baltimore when he died? And how?
Ryan is going to take Martha out to dinner if she gets him her extra bottle of 2013!

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009 - EH Talyor's Legacy and Picking Single Barrels at Buffalo Trace with Beau Beckman, Barrel Select Manager Apr 09, 2015

Beau Beckman, Barrel Select Manager at Buffalo Trace (and great great great great great grandson of Colonel EH Taylor), talks about his family legacy, the process of buying a barrel, and how technology is changing the future of the program with Single Barrel Select.

Show Notes:

Tell us a bit about your lineage and the dirty rundown of the Taylor's
Where did the EH Taylor packaging and logo come from?
What led you to Buffalo Trace?
Talk about your role as a Barrel Program Manager
How many barrels are available for the program?
How do you choose who gets to pick a barrel?
What's the process of going through the barrel selection?
What brands can you choose and the history of the barrel program?
Why does the barrel program exist? Why mess with the "chef's recipe"?
Talk about "Honor Tradition, Embrace Change" with Single Barrel Select app to follow the barrel selection process online.
What your thought's on the Old Taylor brand getting a re-birth?
If you have a Tornado you are willing to part with, Beau is in search of it!
What's the best part about the job?

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008 - The Heart of Tourism on the Kentucky Bourbon Trail with Adam Johnson Apr 01, 2015

Adam Johnson, Director of the KY Bourbon Trail & Bourbon Affair, talks about tourism, the places to visit, horse country, and craft distilling.

Show Notes:

Can you remember your first drink?
Live, Eat, Drink, and Sleep Bourbon
What's your elevator pitch for the Kentucky Bourbon Trail?
What increase are you seeing in visitor attendance?
There are quite a few on the trail. Is there a best way to plan this all out?
What's the difference between the Bourbon Trail & The Craft Tour?
Is there a better time of the year to visit?
Talk about the Passport Program and free t-shirts
Talk about biking (bicycle or motorcycle) the bourbon trail
Are there plans for a bullet train between destinations?

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007 - What's Happening in Bourbon Media with Maggie Kimberl of Louisville.com Mar 25, 2015

Maggie Kimberl (@LouGirl502), author of everything bourbon for Louisville.com, joins the duo to talk about bourbon in the news and media.

Show Notes:

What was your first bourbon memory?
How do you perceive Master Distillers spending their time in liquor stores?
Talk about your job for writing about bourbon industry news and culture for Louisville.com
Has your following grown over the past year?
Favorite barrel proof bourbons & Bottled-in-bond
Talk about Bottled-in-bond
Uncle Jemima’s Pure Mash Liquor
What are your tips for traveling to bourbon country?
Any bourbon bars you can suggest?
Talk about being a woman in the whiskey world

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006 - The Idea of Port Finished Bourbon at Angel's Envy with Wes Henderson, Chief Innovation Officer Mar 18, 2015

Wes Henderson, Chief Innovation Officer of Angel's Envy, joins us to talk about the start of this brand, his father's heritage, and more

Show Notes:

What was life like growing up around bourbon with your father's reputation?
Talk about the origins of the brand and the design
Where did the idea for port barrel finishes stem from?
Talk about the cask strength
More stores are starting to offer 'blended' picks
What's going on with the new distillery?

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005 - How Bourbonr Got Credit for Poor Man's Pappy with Blake Riber, Author at bourbonr.com Mar 09, 2015

Blake Riber, author of bourbonr.com, talks about the popularity of his blog, his ideas and the release of a brand new app!

Show Notes:

How did you get into bourbon and how did it lead to the blog?
You have almost two websites. The Blog and My Whiskey Cabinet.
Where does inspiration for content come from?
What are the most popular articles?
Where did poor man's pappy spawn from?
What does your current collection look like?
There is a brand new bourbonr.com app coming to the market

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004 - Bourbon Growth and Quality Control at Heaven Hill with Mike Sonne, Head Taster Mar 09, 2015

Two part podcast. First part discussion about Heaven Hill growth and demand. In the second part, Ryan joins Mike Sonne, "Chief" Bourbon Quality Control Taster at Heaven Hill, to talk about his job working with Parker Beam and Denny Potter.

Show Notes:

We're out hunting for Elijah Craig Barrel Proof
Does bourbon need to stay closer to KY?
Heaven Hill fills their 7th million barrel
The bottling facility is something impressive
What's a typical day for tasting bourbon?
How did Larceny come about?
Vodka vs Bourbon in age preference
How is Parker's Heritage decided every year?

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003 - The Rich History of Four Roses with Al Young, Brand Ambassador Mar 09, 2015

Al Young, Brand Ambassador of Four Roses, talks about the rich history of the brand and his story

Show Notes:

What's your story of how you got into the bourbon industry?
What are some of your daily or weekly duties as a "Brand Ambassador"?
Tell everyone about Four Roses: The Return of a Whiskey Legend
What was the book writing process like? How long?
Who was Paul Jones Jr and how did the name "Four Roses" come about?
Where was Four Roses during prohibition?
What role did Seagram's play in Four Roses?
What are your favorite vintage advertising pieces?

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002 - Getting to know the Master Distiller for Buffalo Trace, Harlen Wheatley Mar 09, 2015

Harlen Wheatley, Master Distiller at Buffalo Trace, joins us we discuss multiple facets of his history and life at the famed Buffalo Trace Distillery

Show Notes:

Do you remember life before bourbon? What led you here?
Wheatley Vodka, the spirit named after Harlen.
Sampling, tasting, and characteristics of the brands
Don't you get tired of tasting bourbon all day?
History and future of the Single Oak Project
Warehouse X... what's the big deal?
What's more important? The mash bill or the aging process
Forecasting demand for Pappy and other BT products
What's the best part about your job?

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001 - Meet Ryan and Kenny and How to Form Hunting Parties Mar 09, 2015

Meet Ryan and Kenny. Your hosts on this journey. They discuss everything about the show and more

Show Notes:

Welcome to the podcast! So what's this thing all about?
Who are some of the guests in the queue for upcoming shows.
How each of them got into bourbon, the history, and the culture.
How to form a facebook hunting posse which has worked out well for us.
Lastly, how do you throw a wrench into a bourbon tasting event?

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Introducing Bourbon Pursuit Mar 01, 2015

Bourbon Pursuit is your source for the best in news, reviews, and interviews with people making the bourbon industry happen. The show dives into bourbon culture with informed, captivating, and casual dialogue. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and tackle critical American whiskey issues.

Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and the latest news with This Week in Bourbon on Friday

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