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Botanical Brouhaha Podcast

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

Latest Episodes:

Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral Feb 26, 2025

Show notes

Building Olivee Floral

In today's BB Podcast episode (No. 134), we're visiting with Karla Smith-Brown, founder of Olivee Floral.

Karla's inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn't just about flowers; it's about weaving passion, sustainability, and heritage with personal connections to make a powerful impact.

Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great grandmother, Medorah Olivee Wright). With a design aesthetic influenced by her Jamaican heritage, she developed a signature wild yet refined style. As Olivee Floral grew, Karla began to view flowers as a medium for art, not just for traditional events. Now, she works with brands like Vogue, Birkenstock, and Nike, often being sought out because of the strong professional relationships she's built and the unique design aesthetic she's developed.

Join us as we chat with Karla about:

the significance of using locally grown and sustainable flowers for funeral arrangements
addressing the challenges and taboos surrounding discussions of funeral flowers in society
innovative approaches to creating sustainable funeral flower designs without floral foam
the role of florists in educating families about sustainable options and practices
the potential for changing perceptions of funeral flowers to make them more approachable
the impact of creative and sustainable practices on the floral industry and communities

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers Feb 06, 2025

Show notes

A Vision for Sustainable Funeral Flowers

In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers.

This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without traditional flower foam and single-use plastics or 2) you're struggling to educate clients (and funeral directors) about the importance of sustainable funeral flowers.

Carole shares her experiences working with local funeral homes, highlighting how they have embraced innovative approaches to funerals that reflect the wishes of families for personalized services that prioritize sustainable practices.

Practical Tips for Creating Sustainable Designs

Carole shares her experiences creating foam free funeral arrangements that can adapt to different surfaces, such as curved caskets lids. She challenges the notion that certain practices are set in stone simply because they have always been done that way. She believes strongly that florists have the power to set their own rules and standards in business.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers Nov 05, 2024

Show notes

In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations.

This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry.

Layla's journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the "buy local" movement and saw an opportunity to start a business that could be managed alongside raising her children. However, the challenges of growing, harvesting, arranging, and marketing fresh flowers while managing small children soon became apparent.

To extend her offerings throughout the year, especially during the cold Welsh winters, Layla began exploring dried flowers. She started foraging for materials like ivy, dried hydrangeas, and rose hips to create winter wreaths and arrangements. This exploration led her to appreciate the beauty and versatility of dried flowers, which allowed her to take her time with arrangements while her children played around her.

The COVID-19 pandemic was a pivotal moment for Layla. The cancellation of a wedding she had been planning for a year made her realize that the pressure of fresh flowers was no longer what she wanted. She decided to fully commit to dried flowers, a significant leap that brought her a sense of freedom and joy.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 131: The Importance of Self-Care in Creative Work Oct 16, 2024

Show notes

We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom.

After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she decided to explore flowers as a viable business model.

Ultimately, Jen found fulfillment by aligning her work with her passions for flowers and writing. She created a business model that resonates with her values and allows her to express her creativity. She believes strongly in the importance of self-care and creating space for rest and introspection. And she's created various avenues to teach, encourage, and support floral designers and creative business owners in pursuing self-care in order create a sustainable career.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 130: The Poppy Approach to Wedding Florals Oct 01, 2024

Show notes

We're visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success.

A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company that empowers nearly 900 freelance floral designers, offering them flexibility and opportunities to showcase their creativity.

If you've ever wondered what it takes to move a business idea from concept to execution and then scale it quickly, you'll find this conversation enlightening. Cameron shares insights into the fundraising journey, including participation in the Techstars Accelerator program and raising $1.65 million+ in seed funding. She's keen on sharing the knowledge and experiences she's gained over the years in hopes of supporting and encouraging others.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 129: Behind the Blooms: Flower Farming at Winkelmann Flowers Sep 17, 2024

Show notes

In today's episode, we're visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers, in Lindale, Texas.

Grant shares not only how he's built a farm producing sought-after blooms, but he also shares what it took to pull off his family's recent relocation to a new farm. Grant discusses the challenges of moving, including the logistical hurdles and the emotional impact of leaving behind a supportive community. He shares insights into his farming techniques, the importance of his partnership with his wife Carrington, who runs a floral design business called The Farmer & I, and their collaborative efforts in the flower industry.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 128: From Flowers to Clay: The Creative Journey of Sullivan Owen Sep 03, 2024

Show notes

Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brought significant changes, prompting Sullivan to explore new creative outlets, including gardening and ceramics. In this episode, we catch up with Sullivan just in time for the inaugural release of her new vase collection which leads to a fascinating conversation about the behind-the-scenes process of developing a product and bringing it to market. This episode will definitely get you thinking about that dream you've held close and wondered if it's feasible!

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 127: Building a Floral Brand That Sticks Aug 21, 2024

Show notes

In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she's learned that can be applied to the other small businesses in the floral profession. Amy, Natalie, and Meg share what they believe has helped them build brands that have flourished at Native Poppy and Botanical Brouhaha.

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners Aug 07, 2024

Show notes

In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners Jul 24, 2024

Show notes

In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

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