Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
Do you struggle with finding a balance between the two ideas of “play” and “work" in your photography business
In episode 327 of the Bokeh Podcast, Olivia Vale of Photo Fantastico shares how photographers who find themselves burning out should look to find joy in their work through playful exercises. Listen in as she explains how "work" and "play" don't have to be mutually exclusive, and provides three prompts to get creative today.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for Time: Spend 30 minutes a day sitting and thinking without meditating. (30:22)
Content Recommendations: Stuart Brown’s Ted Talk: Play is more than just fun - bit.ly/bp-playmorefun (36:11)
The Gear Bag: Granola Bars - bit.ly/bp-naturevalley (38:36)
Before Incorporating Play: Sacrificing personal life for business. (41:35)
Creative Experiments from Photo Fantastico: (52:39)
1. Take a photo of the most interesting thing in the room in the most interesting way.
2. Take a photo of a color that speaks to your soul and look at it for a full minute.
3. Take 5 selfies in 5 minutes in radically different ways.
Links:
instagram.com/photo_fantastico
Showit United - united.showit.co
Untethered Soul - bit.ly/bp-untethered
Episode 294: Creating Powerful Reception Lighting - Kenny Clapp - bit.ly/bp-294
Friends of Fearless Conference - theffconference.com
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Have you been working to achieve high sales goals for your business, but haven't been able to attain them?
In episode 326 of the Bokeh Podcast, Chad DiBlasio joins us to discuss how he used a value-based sales tactic to hit more than $20k in revenue in one month. Listen in as he highlights the motivation behind his goals, the psychology behind what motivates your clients to purchase, and how you can find success in this approach.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Your life exactly how you pictured it.
Advice for Photographers: Know what actually matters (7:44)
Technique for Time: Diligent in creating a life that encourages kids to do anything they’re capable of. (19:21)
Book Recommendations: (29:39)
The Bible
Psycho-Cybernetics by Maxwell Maltz - bit.ly/bp-psycho-cybernetics
The Subtle Art of Not Giving a F*** - bit.ly/bp-notgivinganf
Untethered Soul - bit.ly/bp-untethered
The Gear Bag: Large Crystal Prism - bit.ly/bp-long-prism (35:31)
Selling $20k in One Month (41:50)
The Dog Maternity Session (42:24)
The Motivation Behind a $20K/Month Sales Goal (49:10)
Value Based Sales Approach: Giving them something that is worth more than the money they have to trade to get it. (50:26)
Getting Started in this Approach to Sales: Ask questions of your clients to better understand their needs. (1:02:29)
Links:
chad@diblasiophoto.com
Episode 7 with Chad - bit.ly/bp-7
Biblical Success Secrets with Myron Golden - bit.ly/bp-biblicalsuccesssecrets
From the Trashman to the Cashman by Myron Golden - bit.ly/bp-trashmantocashman
Wealthy Photographer with Megan Keuthen
Drive by Daniel Pink - bit.ly/bp-drive
ReAwaken the Giant Within by Tony Robbins - bit.ly/bp-reawaken
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Have you ever run into a situation in your business where you made a mistake, but didn't know how to handle it?
In episode 325 of the Bokeh Podcast, Nathan and Haylee open up to Heather and Rich about a tough situation Photographer's Edit faced during their busiest time of the year. Listen in as they share what happened behind the scenes, the importance of empathy in communications, and the lessons they learned in setting expectations.
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
Watch the Facebook Live Video Here:
https://www.facebook.com/photogsedit/videos/498134171047210/
Nathan's Message to Our Customers:
https://youtu.be/oC_bHsxvQo8
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Have you been waiting to incorporate album sales into your business, because you're uncomfortable with selling?
In episode 324 of the Bokeh Podcast, Raquita Henderson shows us a different way to look at and approach album sales, by offering them as more than just a product. Listen in as she shares how albums become a part of her couples' marriages, a conversation piece for family gatherings, and a peace offering during heated discussions.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: A photographer who values printing photographs. (12:03)
Advice for Photographers: People don’t know what they want. (16:17)
Technique for Time: Be honest with those you’re close to about your availability and utilize systems. (22:46)
Book Recommendations: (29:35)
Start With Why by Simon Sinek - bit.ly/bp-startwithwhy
Building a Storybrand by Donald Miller - bit.ly/bp-storybrand
How the World Sees You by Sally Hogshead- bit.ly/bp-howtheworldseesyou
Unconditional Parenting by Alfie Kohn - bit.ly/bp-unconditionalparenting
The Gear Bag: Quarterback Playbook - bit.ly/bp-quarterbackplaybook (31:46)
Wedding Albums Save Marriages (35:23)
Approaching the Print Process: (44:28)
1. Take the time to design the album in person.
2. Believe in the process and prints.
Links:
See acast.com/privacy for privacy and opt-out information.
Do your wedding days ever feel chaotic or unorganized, even after spending time connecting with clients and vendors during the planning process?
In episode 323 of the Bokeh Podcast, we're introducing you to Miilu—the app that provides the simplest solution for event planning, coordinating, and scheduling. You can now collaborate with all vendors with ease using Miilu to create day-of timelines, shot lists, and more!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
Watch the Facebook Live Video Here:
https://www.facebook.com/photogsedit/videos/411066143107464/
Links:
John Wick Video - bit.ly/vp-johnwick
See acast.com/privacy for privacy and opt-out information.
Have you thought through every detail when it comes to running a successful Facebook advertising campaign for your photography business?
In episode 322 of the Bokeh Podcast, Kendra Lynece walks us through her step-by-step guide to creating great Facebook ads. Listen in as she shares about the importance of your targeting, ad content, landing pages, and email sequences to better convert your audience into paying customers.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The fun and romantic wedding photographer. (4:13)
Advice for Photographers: Don’t be afraid to invest in your business. (11:02)
Time Technique: There is no such thing as balance and accept it. To combat, she gets up at 5:00AM and makes time to meditate. (13:10)
Book Recommendation: (19:32)
You are a Badass by Jen Sincero
The Gear Bag: Vegan Protein Bars or Larabars (20:49)
The Importance of Brand Position in Your Facebook Ads (25:08)
Setting Up Your Facebook Ads: (26:08)
Start with your intention
Write out your email sequence emails
Create a landing page to drive them that.
Build your audience.
Build your ad.
Email Sequence for Lead Generation: (32:50)
An email that includes a wedding guide
A friendly reminder
An additional reminder
A final reminder
Building Your Landing Pages (36:19)
Example: kendralynece.com/in-home-lifestyle-session-special
Building Your Audience (39:47)
Audience Insights
Interests that match your ideal clients
Potential Interests: The Knot, Wedding Wire, Hayley Paige
Freebie: kendralenyce.com/ads
Links
Chip’s Episode - bit.ly/bp-226
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Have you considered how much time you're wasting on unnecessary work in your photography business?
In episode 321 of the Bokeh Podcast, Jamie Findlay shares how facing burnout prompted her to re-evaluate her daily workflow and reset her priorities. Listen in as she shares how the changes she made in her routine, along with her advice for creating a healthy foundation for business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Evolve is a community based company focused on education.
Advice for Photographers: You don’t have to stand on your island and die alone. (8:16)
Book Recommendations: (12:39)
The Science of Getting Rich - bit.ly/bp-sciencegettingrich
Big Magic by Elizabeth Gilbert - bit.ly/bp-bigmagic
How to Win Friends & Influence People - bit.ly/bp-winfriends
The Gear Bag: Digestive Enzymes (14:57)
Additional Health Resources: (14:57)
Wellness FX - wellnessfx.com
The Importance of Laying a Foundation (22:00)
Systems & Art in Business (23:52)
Jamie’s Experience with Burnout (24:54)
What Drives Jamie (27:49)
Determining Priorities (30:46)
Workflow Changes to Avoid Burnout: (34:12)
Block out time to take care of you.
Automate and build out the work you do on a consistent basis.
Create a monthly calendar to plan out your work.
Advice for Laying a Foundation: Don’t overthink it and make it simple. (45:50)
Links:
instagram.com/jamiefindlayphotography
instagram.com/thelandlockedmermaid
Honeybook - share.honeybook.com/jamiefindlay
See acast.com/privacy for privacy and opt-out information.
Have you considered what message your brand tells potential customers?
In episode 320 of the Bokeh Podcast, Folasayo and Ndidi Ayoola of Oda Creative share the importance of developing a professional brand and the elements that impact the visuals. Listen in as they share the 5 mistakes they see brands making in developing their brand identity.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Balanced Relationships
Folasayo on Communication: (6:13)
Listening 80% of the Time
Clarify 10% of the Time
Speak 10% of the Time
Brand Position: Design studio that specializes in creative, out of the box designs to help clients stand out; living where art intersects with science. (11:01)
https://www.instagram.com/p/B3cw0DNBF8Q/
Advice for Photographers: (19:15)
Dream big and plan small.
Understand why you’re in business in the first place.
Technique for Time: (23:53)
Time blocking for business.
Spend time together doing the things they enjoy.
Book Recommendation: (29:13)
The Art of Strategy - bit.ly/bp-artofstrategy
Rich Dad, Poor Dad - bit.ly/bp-richdad-poordad
Where Amateur Artwork Falls Short: (35:14)
1. Color
2. Typography
3. Complexity
4. Name
5. Avoid Raster Images
Knowing or Not Knowing What You Want (48:21)
Links:
The E-myth Revisited
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Are you taking advantage of Facebook's advertising platform in order to market your business with video?
In episode 319 of the Bokeh Podcast, Haylee Gaffin introduces the basics to getting started with Facebook Ads Manager. Listen in as she walks Nathan, Heather, and Rich through setting up a campaign, ad set, and video ad within Facebook.
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Connect:
3 Advertising Components on Facebook:
Campaign (objective)
Ad Set (audience)
Ad (message)
Links:
Go Pro Hero 8 - bit.ly/bp-goprohero8
Nomatic Backpack - bit.ly/bp-nomaticbackpack
Haylee's Backpack - bit.ly/bp-haptimbackpack
Western Rise Pants - westernrise.com
Perpetual Traffic - digitalmarketer.com/podcast
Online Marketing Made Easy - amyporterfield.com/amy-porterfield-podcast
Facebook Blueprint - facebook.com/business/learn
See acast.com/privacy for privacy and opt-out information.
Do you ever feel like you'd be more successful if you had money to invest into your business?
In episode 318 of the Bokeh Podcast, Jill Houser opens up about her experience with accumulating $20k of debt in order to take her photography business to the next level. Listen in as she shares the benefits of taking out a loan, the advice she would give to those considering taking on debt, and how she paid it back in full from profits in her business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: Helping the uncomfortable feel comfortable in front of the camera. (2:13)
Technique for Time:
Understanding expectations in relationships.
Set boundaries on work.
Book Recommendations: (15:55)
Storybrand by Donald Miller - bit.ly/bp-storybrand
Retrain your Anxious Brain - bit.ly/bp-retrainanxious
Untethered Soul by Michael Singer - bit.ly/bp-untethered
The Gear Bag: Utensils for dinner. (23:24)
Going into Debt for Business (26:57)
Jill’s Experience with the Debt: (29:54)
Opened a Business Credit Card with 0% Interest for 6 months (up to 17.5% after).
Transferred the Balance to an Amex Card with 0% Interest for 15 months.
Jill’s Accumulated Debt: $20k for Gear (31:43)
Gear Jill Bought: (32:03)
Photobooth
Lenses
Backup Camera
Computer
The Impact of Debt on Jill’s Business: (33:20)
She quit the restaurant industry.
Image quality improved.
Allowed her to go from entry level to pro.
Paying off $20k in Debt: Live frugally and look at every dollar coming in as a payment towards the debt. (35:13)
Advice for Photographers: (36:38)
It takes money to make money.
Have a plan to paying off money that you can’t pay off right away.
For big purchases, test them out first.
Links:
instagram.com/jillhouserphotography
See acast.com/privacy for privacy and opt-out information.
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