Stay ConnectedWelcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique – all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Copyright: © Copyright Photographer's Edit
Is your IPS process complicated, stressful, or even non-existent? Having a simple, dare we say enjoyable, IPS process can be accomplished!
Sarah Andrew of Sarah Michal Boudoir has created an IPS process that drives higher sales for her business and provides her clients with an enjoyable, oftentimes emotional experience. Listen in to episode 517 of The Bokeh Podcast to hear the detailed steps she takes to drive sales in a simplistic, low-stress way!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Sarah's explanation of what IPS is for photographers (7:10)
How Sarah shifted her IPS Process (11:15)
Sarah's process for client sessions and IPS (17:20 )
1. Inquiry phase
2. Phone Consult to set expectations and explain the process - booking session happens on the call!
3. Share brochure/email with package options and pricing
4. Session Day!
5. Hold the image reveal -same day or schedule in the future
6. Delivery Process
Image Reveal/IPS (37:40)
1. Provide clients with sample products (if in person) - tangible products drive more sales!
2. Lead clients in the direction of the sale you want to make
3. Keep the product options simple!
How Sarah manages a same-day image reveal! (40:00)
Sarah's delivery process (47:27)
Links:
Sarah's First Episode: Bokeh Podcast Episode 512
www.sarahmichalphotography.com/
www.instagram.com/sarahmichalboudoir/
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Are you struggling with where your business is now versus where you would like for it to be? When was the last time you stepped back to evaluate your focus and the intentionality behind what you do?
In episode 516 of The Bokeh Podcast, LaJoy Cox joins us to share her strategies for helping photography business owners reach their goals and beyond! Listen in to hear the mindset that photographers need to have and practical steps that they can take to move their business forward - and make more money!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (2:35)
Creating a great customer experience (9:57)
Technique for time management (11:48)
Outsourcing/Delegation (14:42)
Book Recommendation (20:45)
Photography Business Secrets by Lara White
"We love what we do, let's get paid well while we do it" (28:29)
Photographers need to be at least one of the following in order to make money (29:42)
1. cheap
2. fast
3. great
The significance of "slow and steady wins the race" when it comes to running a photography business (33:20)
Steps photographers need to take to start making more money (38:27)
1. Get out of their own way
2. Be willing to change along the way
The significance of picking a focus for your business (49:50)
Links:
instagram.com/lajoyphotographyllc
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Keywords: the words potential clients use when searching for a photographer! Are you including keywords on your website that will actually drive traffic to your business?
Kyle Goldie is here to explain how to strategize in order to find and use the best keywords for your website! Listen in to episode 515 as he shares the types of keywords to use, as well as tools for monitoring not only your own site, but also your competitor's in order to stay at the top of the list.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (2:39)
Creating a great customer experience (10:48)
Technique for time management (15:40)
What are keywords and how do they relate to SEO? (29:00)
How do photographers strategize with keywords? (38:13)
Types of keywords :
1. Transactional (area + job title)
2. Brand awareness
3. Value
Tools for using the "Right" keywords (45:53)
Keywords Everywhere Chrome extension
Keyword Surfer Chrome Extension
Main steps to take for optimizing your website (52:31)
1. Do your SEO keyword research
2. Optimize your on-page SEO (titles, meta descriptions, etc.)
3. Check your website structure to ensure you're converting
4. Use an outside resource to check pricing structure
Links:
See acast.com/privacy for privacy and opt-out information.
Styled shoots are only beneficial for creating content for submissions to publications. WRONG! Styled shoots can be maximized to grow relationships and ultimately your business!
Take the lead from Leandra Caprini-Rosica in episode 514 of the Bokeh Podcast, and begin creating styled shoots with the goal of building relationships! Listen in as she shares several opportunities that photographers can capitalize on through these shoots in order to build those relationships that matter!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (3:52)
Creating a great customer experience (8:11)
Technique for time management (15:30)
Outsourcing/Delegation (19:22)
Podcast Recommendations (25:48)
Learn to Launch with Nicola Dixon
The Goaldigger Podcast with Jenna Kutcher
Pursuit of Bliss with Kristen Jenna
No F*cks Given with Sarah Knight
Leandra's first experience of a styled shoot (33:03)
Opportunities photographers can capitalize on to build relationships in styled shoots (38:08)
1. Acknowledging that styled shoots are a collaboration - not just yours
2. Don't just ask - give before you need
3. Use real couples
4. Provide a timeline for the shoot
5. Lead with gratitude and love
Links:
instagram.com/leandracreativecophoto
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Do your clients tend to stick to the "basic" package you offer, limiting your revenue? Have you considered increasing what you include in your packages, and nixing the idea of add-ons?
Check out episode 512 of The Bokeh Podcast, as Sarah Andrew of Sarah Michal Boudoir shares how she provides her clients with an all-inclusive package, which has raised her revenue significantly! Gone are the days of upselling and managing options - everything is included for one session fee, and pre-sales of prints and albums make the process even more streamlined!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (3:00)
Creating a great customer experience (4:10)
Technique for time management (10:00)
Outsourcing/Delegation (15:35)
Podcast Recommendations (20:28)
Manifestation Babe Podcast
Michael Sasser Education
IPS Mastermind - Revive Course
Alex Loveland Education
What was the motivation for Sarah to create an all-inclusive experience for clients? (25:27)
Steps leading up to the shoot:
1. Phone consult with the potential client
2. Follow-up email, welcome brochure, and a questionnaire about the client
3. Pre-shoot consultation (including pre-ordering and paying the session fee)
Day of the shoot:
1. Getting to know each other during hair and make-up (which is provided)
2. Client closet selections
3. During the shoot - demonstrate poses and show the client the images on the back of the camera
Steps Sarah takes following a shoot
1. Walk the client through product offerings
2. Schedule a time for the image reveal
3. Hold the image reveal/ordering session
What Sarah's VIP Facebook group entails (46:55)
Links:
instagram.com/sarahmichalboudoir
instagram.com/sarahmichalphotoraphy
facebook.com/sarahmichalphotography
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How easy is it for potential clients to navigate through your website? Do you make it clear for them to actually get information about you and easily take the "next step" to book you?
In episode 511 of the Bokeh Podcast, Julia Bocchese of Julia Renee Consulting shares simple, practical steps that any business owner can take to audit their website for optimal user experience. Listen in to ensure you are providing your potential clients with a clear way to engage on your website, which can lead to more bookings!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (4:30)
Creating a great customer experience (6:56)
Technique for time management (10:38)
Outsourcing/Delegation (13:25)
Book Recommendation (15:04)
Definition of UX (User Experience) (19:46)
How users interact with either a product or website
How photographers can start auditing their websites (24:14)
Start with Google Analytics to analyze time spent on your site, bounce rate, and number of pages per session
How page speed is related to SEO (37:53)
Steps photographers can do now to make improvements (45:07)
1. Check navigation and see what you've named your links
2. Have CTA's (Calls to Action) on every page and at the end of blog posts
3. Structure blog posts to be visually appealing (photos interspersed in text)
How can photographers track the improvements to their site? (55:10)
1. Continue to check Google Analytics after making changes to your site
2. Track the number of leads you're receiving after making changes
Links:
instagram.com/juliareneeconsulting
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What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.
In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Location of Nikki's photography business: Appleton, Wisconsin (3:45)
Definition of a Brand Position Statement: (5:25)
A unique value proposition (UVP) that sets your business apart from the competition in your market.
Benefits of a Clear and Distinct Brand Positioning: (6:10)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
Nikki's focus: Family and Newborn Photography (8:46)
Pain points of Nikki's client base (23:00)
Driving motivation for Nikki and her photography business (29:32)
Analysis of Nikki's competition (39:00)
Potential Brand Position Statement (57:44)
Heirloom Photographs for Appleton Families
Links:
See acast.com/privacy for privacy and opt-out information.
Do your marketing efforts feel like single dominos, falling one by one - but not quite close enough to the next to have a continued motion?
Proactively planning and producing marketing strategies that work together to create value and move your business forward can be game-changing! Ben Hartley is here for episode 509 to help set the stage for creating a more cohesive marketing plan - one that will produce a true domino effect!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (15:17)
Creating a great customer experience (17:05)
Technique for time management (23:36)
Book Recommendation (31:33)
How photographers aren't connecting their marketing efforts (36:40)
Where did the idea of a chain reaction marketing plan come from? (52:40)
What questions should photographers be asking regarding their marketing efforts? (58:58)
1. How can I use this effort to move my business closer to the vision I have for my life?
2. Who else can I partner with to make this a success?
3. How can I move this effort off the screen and to a more personal connection?
Links:
The Six Figure Photography Podcast
See acast.com/privacy for privacy and opt-out information.
Taking the leap into owning your own business can be overwhelming, to say the least. Feeling stuck and unsure of how to move forward can impede the process and cause some photographers to let go of their dream.
Ashley Freehan of The Purpose Gathering is here to help photographers push through those hindering feelings, and create that successful business! Listen in to episode 508 of The Bokeh Podcast as Ashley walks us through her journey of going from part-timer to CEO, and the practical steps that photographers, or any business owner, can take to reach the goals and dreams they've set for themselves.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Technique for time management (3:20)
Brand Position (10:25)
Creating a great customer experience (21:42)
Outsourcing/Delegation (31:23)
Book Recommendation (35:18)
Hands-free Life by Rachel Macy Stafford
Ashley's background and transition to photography (38:25)
Dealing with overwhelm through transition (around 43:49)
Steps to take in order to make change (49:30)
1. Prioritize self-care by establishing boundaries
2. Ditch the victim mentality
3. Leverage difficult circumstances for growth
4. Stop comparing yourself to others
5. Define success for yourself
Links:
instagram.com/ashleyfreehanphotography
instagram.com/thepurposegathering
Classy and sassy: two words that somewhat clash in meaning. Finding a way to capture the feel of both words in a boudoir image? Golden!
In episode 507 of The Bokeh Podcast, Magdalena Iskra of Pure Boudoir describes how she uses a minimalistic approach when creating these classy but sassy images with her clients. Listen in to hear how she aims to produce tasteful and elegant images while showing off the bold and confident side of the women she photographs.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (6:53)
Creating a great customer experience (8:45)
Technique for time management (11:40)
Outsourcing/Delegation (15:10)
Workshop Recommendations (18:00)
Why the classic and timeless style is important to Magdalena (26:30)
What is Magdalena's lighting setup? (28:18)
Why less is more when it comes to props and backgrounds (33:16)
What does, "stay classy, stay sassy" mean? (37:08)
Links:
See acast.com/privacy for privacy and opt-out information.
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