Bobby Owsinski's Inner Circle Podcast

Latest Episodes:

Episode #307 – AI In A&R, Subwoofer Sneakers, And Music Marketer Jay Warsinske Mar 03, 2020

Show notes

This week's guest is Jay Warsinske has been in music marketing, promotion and artist development for over 40 years.In that time he's helped launch the music for celebrated artists like U2, NWA, AC/DC, Dr. Dre, Metallica, 2Pac, Guns 'n Roses, Eminem, Madonna, Ramones, VanHalen, The Black Eyed Peas, Lil Wayne, Green Day, Snoop Dogg, Red Hot Chili Peppers, The Police, Ice Cube, Janet Jackson, and many more.Jay’s company Indie Power works with artists on all levels with distribution, marketing and promotion. He’s also the founder of the Indie Entertainment Summit that happens every year in the NOHO arts district of North Hollywood.During the interview we spoke about the difference between music promotion now and in the 80s, the ups and downs of playlist promotion, what makes a successful artist, and much more.On the intro I’ll take a look at how artificial intelligence is become a big part of label A&R, and how subwoofers in your shoes might actually be useful.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

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🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.
Music. Business. Creativity. Straight from the Inner Circle.
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Episode #306 – Spotify Accounts Hack, Music Gear And Tech, And Post Engineer Leslie Gaston-Bird Feb 25, 2020

Show notes

My guest on this episode is Leslie Gaston-Bird, who is a post-production engineer, governor-at-large for the Audio Engineering Society, and a former Associate Professor of Recording Arts at the University of Colorado Denver.Leslie's first gig was at National Public Radio headquarters in Washington, D.C. where she worked on shows like âMorning Edition.â âAll Things Consideredâ, âTalk of the Nationâ and âPerformance Today,â She then moved to Colorado Public Radio where she earned the Radio and Television Digital News Associationâs Edward R. Murrow Award for Large Market Documentary.It was in Denver where she started her career in post-production at the Post Modern Company restoring soundtracks for classic Sony / Columbia films dating as early as the 1930âs. In 2011 she was granted a Fulbright award to research Blu-Ray audio at the University of York in York, England, which led to ongoing research with Dolby Labs. Sheâs also the author of the book Women In Audio.During the interview we spoke about working at NPR in the days of tape, cleaning up movie soundtracks before noise reduction plugins, tracking down women audio pioneers to interview, and much more.On the intro Iâll take a look at Spotify accounts being hacked, and how the music and audio gear business lives comfortably with technology.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

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Episode #305 – The Health Of Major Streaming Services, 6 F’s Of Taking A Gig, And Drummer Daniel Glass Feb 18, 2020

Show notes

This week's guest is drummer Daniel Glass, who has worked with a wide variety of artists that range from Brian Setzer to Bette Midler, to the Budapest Jazz Orchestra, to KISS front man Gene Simmons. Daniel has been voted one of the top five R&B drummers in the world by readers of Modern Drummer and DRUM magazine for two consecutive years, and since 2011 he’s been the house drummer every Monday night at New York City’s legendary Birdland Jazz Club.He's also published 5 books, is a regular contributor to Modern Drummer, DRUM and Classic Drummer magazines, and is widely recognized as an authority on classic American drumming and the evolution of American popular music.During the interview we spoke about studying with a drum legend, the evolution of the drum set, how drum history and social history are tied together, playing in the house band at the legendary Birdland Jazz Club, and much more.On the intro I’ll take a look at what the numbers say about the health of the major streaming services, and the 6F’s of taking a gig.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Episode #304 – Submission To Playlists, Reasons Behind USB-C, And Producer John Boylan Feb 11, 2020

Show notes

Legendary producer John Boylan started in the business as a member of the burgeoning folk scene in the Village in New York City that set the tone for the explosion in the music business to unimagined heights. John has a long list of stellar production credits that include Rick Nelson, the Association, Linda Ronstadt, Boston, Charlie Daniels, the Little River Band, and many more. He's also seen the music business from the label side as a VP of A&R for Epic for 11 years, then worked extensively in children’s music and television, where he won a Grammy for his work on the ABC prime time special The Muppets Elmopalooza.During the interview we spoke about growing up in the original folk scene in New York City, putting together the band that would later become The Eagles, seldom-heard facts about recording the band Boston, a discussion about 5G and Bluetooth LE audio, and much more.On the intro I’ll take a look at the best practices for submission to Spotify playlists, and the untold reasons for the USB-C interface.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Episode #303 – Ghosted Songs, Illegal Tribute Bands, And Music Consultant Jay Gilbert Feb 04, 2020

Show notes

My guest this week is Jay Gilbert, who turned his love of taking concert photographs into being on the cutting edge of digital sales and marketing as an executive with Universal, Sony and Warner Music Groups.Jay has created and executed unique online marketing plans for a wide variety of artists, including Elton John, KISS, Nirvana, Styx, Rob Zombie, The Police, Bob Marley, Peter Frampton, Amy Grant and many more. He also led the Fox International Digital team on the Avatar, The Simpsons, and Family Guy, among many others.Jay is also the force behind the excellent Your Morning Coffee newsletter and the Music Biz Weekly Podcast, as well as a partner in the artist and label services company Label Logic.During the interview we spoke about the one thing that artists get wrong with digital strategy, the importance of fundamental artist marketing, the reason why pseudo and unwrapping videos can be so powerful, the importance of radio, and much more.On the intro I’ll take a look at albums and songs being ghosted on streaming networks, and why tribute bands may be illegal.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Episode #302 – Extra Tracks Strategy, USC Diversity Study, And Groove U Founder Dwight Heckelman Jan 28, 2020

Show notes

After working at the prestigious Berklee College of Music, Dwight Heckelman felt that music higher education needed to be held to a higher standard and would be a lot better if it were apprenticeship-based and relationship-driven. He called on his experience as a graduate of Belmont University, at major and independent record labels, recording studios, music publishing, music journalism, as well as other college music industry programs and took a leap of faith to create GROOVE U. The school offers a highly creative and cutting edge two year music industry career program based on entrepreneurship and not one, but two apprenticeships. Groove U features 6 music industry specializations that include audio production, music business, live sound, video, interactive and independent.During the interview we spoke about what it took to get a label job, starting a school from scratch, the real clients of a school, internships, and much more.On the intro I’ll take a look at the strategy of adding extra tracks to albums, and a look at a new study about the diversity of music business.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Bluesky

Espisode #301 – Winter NAMM 2020 Overview Jan 21, 2020

Show notes

This week on the podcast I take a quick look at the recent Winter NAMM 2020 exhibition that just finished in Anaheim.NAMM was certainly different this year as it felt renewed and actually had its first buzz-worthy product in a long time.During this week's episode I'll take a look at:the mood of the show and how it was different from previous yearsthe product mix and how audio now leans towards sound reinforcementsome noteworthy new products, especially Universal Audio's LUNA recording systemthe very cool AES Academy that went on in conjunction with the showsome of the cool programs I was part ofand much moreIt's short but to the point and I think will give you a perspective on Winter NAMM 2020 that you won't get anywhere else.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Episode #300 – Streaming Slowing, 13 Musical Emotions, And Engineer Dennis Moody Jan 14, 2020

Show notes

My guest today on Episode #300 is Dennis Moody who’s the engineer of choice for some of the worlds top drummers, including Dave Weckl, Steve Gadd, Vinnie Colaiuta, Gregg Bissonette, and many more. He’s also one of the few studio engineers that also tours the world as a front of house engineer as well.Dennis was my first guest on my very first podcast back almost 6 years ago. Since then he’s been the only guest to return more than twice, appearing on podcasts 50, 100, 150 and 200 to bring us updates in the world of audio from various parts of the globe.During the interview we spoke about the trends in audio (especially live sound), the economics of the touring business, using subwoofers, the search for the mic that works better than an SM58, and much more.On the intro I’ll take a look at how streaming hit over 1 trillion streams last year but is actually slowing, and how music can evoke up to 13 emotions.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Bluesky

Episode #299 – Music And Audio Companies Sold, And Radial Product Manager Jay Porter Jan 07, 2020

Show notes

My guest today is Radial Engineering product manager Jay Porter, who worked as both a live and studio engineer before entering the world of audio manufacturing. Over the past 10 years while working with Primacoustic, Jay has assisted with acoustic treatment layouts for every type of venue from the home recording studio to the mega church including rooms for such artists as Jacquire King, Tommy Lee, John Rzeznik, David Bottrill and David Rideau. Now at Radial Jay is one of the voices for the company’s many cool new products.During the interview we spoke about acoustic treatment systems, working with music celebrities on their studios, new direct box designs and products, and much more.On the intro I’ll take a look at Hasbro buying into the music business, Universal Music selling 10% of itself, and company acquisitions by Focusrite and the parent company of SSL.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Bluesky

Episode #298 – Predictions For 2020 Dec 31, 2019

Show notes

No guest on the podcast this week as I take a look at what might be in store for us 2020. It's short and sweet and will get you thinking.Some of the things I'll look at include:The plugin evolution that's comingUSB 4Artificial intelligence-based productsImmersive audioDigital patchbaysPro Tools' dominanceGear getting more expensiveA breakthrough in soundproofingAnd that's just the audio production portion! There's a lot more on what to look for in the music business next year too.

📌 Explore Bobby’s best-selling books

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

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Bluesky