Blood, Sweat & CPMs

Bonus Episode: Publisher Predictions for 2025 (Webinar) Dec 30, 2024

Ep. 57: Lucy Rogers (LiveRamp) Nov 04, 2024

In this episode, host Kurt Donnell welcomes Lucy Rogers, Senior Director of ATS Channel Partner and Publisher Development at LiveRamp, for an insightful conversation. Together, they explore how publishers and marketers are adapting to a cookieless world, delve into the benefits of LiveRamp's Authenticated Traffic Solution, and discuss the evolving role of AI in shaping the future of the industry.

Lucy's LinkedIn: https://www.linkedin.com/in/lucy-rogers-4823036/

Podcast Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

A #PublisherFirst Production

Ep. 56: Ken Harlan (MobileFuse) Oct 01, 2024

In this episode, host Kurt Donnell sits down with Ken Harlan, Founder and CEO of MobileFuse, one of the leading in-app advertising platforms in the U.S. They dive into the current state of in-app advertising, the transition to Connected TV (CTV), and what it means to be sustainable in this industry.

Ken's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/kenharlan/

Podcast Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠⁠⁠

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Ep. 55: Gareth Glaser (Gamera, Inc) Jul 10, 2024

In this episode, our host Kurt Donnell chats with Gareth Glaser, CEO of Gamera, Inc, about important topics spanning from the state of the open web to the demonization of paid traffic

Gareth's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/garethglaser/

Podcast Website: ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠⁠

A #PublisherFirst Production

Ep. 54: Nick Hill (EssenceMediacom) May 07, 2024

In this episode, our host Kurt Donnell chats with Nick Hill, Head of Programmatic EMEA for EssenceMediacom, about the buy-side perspective of the industry as it stands today and the importance of company culture and "getting out of the way".

Nick's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/nick-hill-776b0b44/

Podcast Website: ⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠

A #PublisherFirst Production

Ep. 53: Julia Wilson (Automattic) Mar 29, 2024

In this special episode in honor of Women's History Month, our host Kurt Donnell is joined by Freestar CRO, Heather Carver as they chat with special guest Julia Wilson, VP of Ad Partnerships and Product Strategy at Automattic. They dive into the changes in business strategy post-Automattic's purchase of Tumblr, Julia's involvement with women's organizations like Chief and Nerdy Girl Success, and the reality of Imposter Syndrome as a woman in tech.

Julia's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/jwilson254/

Podcast Website: ⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠

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Ep. 52: Keith Petri (lockr) Feb 27, 2024

In this episode, our host Kurt Donnell chats with Keith Petri, CEO and Founder of lockr about the lockr story, the future of identity and authenticated traffic, and the importance of taking that first step in business.

Keith's LinkedIn: ⁠⁠https://www.linkedin.com/in/kpetri/

Podcast Website: ⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠

A #PublisherFirst Production

Ep. 51: Ian Baer (Sooth) Jan 31, 2024

In this episode, our host Kurt Donnell chats with Ian Baer, Founder of Sooth about the evolving emotional landscape of today's consumers, the unique buying behaviors of Gen-Z, and the psyche of marketing.

Ian's LinkedIn: ⁠https://www.linkedin.com/in/ianbaer/

Podcast Website: ⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠ Website: ⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠

A #PublisherFirst Production

Ep. 50: Ratko Vidakovic (AdProfs) Dec 28, 2023

In this episode, our host Kurt Donnell chats with Ratko Vidakovic about the cost of sustainability, the reality of AI, and everything publishers should expect in 2024.

Ratko's LinkedIn: https://www.linkedin.com/in/ratkovidakovic/

Podcast Website: ⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠

Learn more about Freestar

Email: ⁠⁠⁠podcast@freestar.com⁠⁠⁠ Website: ⁠⁠⁠http://freestar.com/⁠⁠⁠

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Ep.49: Neala Brown (Teads) Nov 29, 2023

In this episode, our host Kurt Donnell chats with Neala Brown, SVP, of Strategy and Insights at Teads, about agency side vs supply side, media quality, and omni-channel campaigns.

Neala's LinkedIn: https://www.linkedin.com/in/neala-brown-7622037/

Podcast Website: ⁠⁠https://anchor.fm/freestar⁠⁠

Learn more about Freestar

Email: ⁠⁠podcast@freestar.com⁠⁠ Website: ⁠⁠http://freestar.com/⁠⁠

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Ep. 48: Terence Kawaja (LUMA Partners) Nov 07, 2023

In this episode, our host Kurt Donnell chats with Terence Kawaja, CEO and Founder of LUMA Partners, about the delay in maturation of the ad tech industry, trends that are here to stay and tips for entrepreneurship.

Terry's LinkedIn: ⁠https://www.linkedin.com/in/angelinaeng/⁠

Podcast Website: ⁠https://anchor.fm/freestar⁠

Learn more about Freestar

Email: ⁠podcast@freestar.com⁠ Website: ⁠http://freestar.com/⁠

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Ep. 47: Angelina Eng (IAB) Oct 07, 2023

In this episode, our host Kurt Donnell chats with Angelina Eng, VP of Measurement, Addressability & Data Center at IAB about defining attention, a potential shift to digital invoicing, and finally updating the terms and conditions after 14 years.

Angelina's LinkedIn: https://www.linkedin.com/in/angelinaeng/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 46: Matt Prohaska (Prohaska Consulting) Oct 03, 2023

In this episode, our host Kurt Donnell chats with Matt Prohaska, CEO and Principal of Prohaska Consulting about what's trending in the industry, how many SSPs are too many SSPs, and his ranking of the most beneficial conferences in Ad Tech.

Matt's LinkedIn: https://www.linkedin.com/in/mattprohaska/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 45: Mike Racic (Prebid.org) Jul 12, 2023

In this episode, our host Kurt Donnell chats with Mike Racic, President and Board Member of Prebid.org, about his company, the rise of CTV, and the irony of sustainability in our industry.

Mike's LinkedIn: https://www.linkedin.com/in/mikeracic/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 44: Jess Breslav (Index Exchange) May 31, 2023

In this episode, our host Kurt Donnell chats with Jess Breslav, Chief Customer Officer at Index Exchange, about sustainability, the healthy push and pull of SSPs & DSPs, and prioritizing trends.

Jess's LinkedIn: https://www.linkedin.com/in/jessica-breslav-9b4aa0/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 43: Chris Kane (Jounce Media) Apr 27, 2023

In this episode, our host Kurt Donnell chats with Chris Kane, Founder of Jounce Media, an industry leader in programmatic supply chain management about why Jounce came to be, what it takes for true supply path optimization, the tipping point of bid jamming.

Natrian's LinkedIn: https://www.linkedin.com/in/christopherfkane/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 42: Natrian Maxwell (The Trade Desk) Mar 28, 2023

In this episode, our host Kurt Donnell chats with Natrian Maxwell, GM of the Emerging Channels at The Trade Desk, about his thoughts on what will be coming to fruition in the next 3-5 years, the value of social, and finding your passion later in life.

Natrian's LinkedIn: https://www.linkedin.com/in/natrianmaxwell/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 41: Brandon Caudill (Pushly) Feb 23, 2023

In this episode, our host Kurt Donnell chats with Brandon Caudill, VP of Business Development at Pushly, about his impressive career path, the future of Push notifications, and never acting like the smartest person in the room.

Brandon's LinkedIn: https://www.linkedin.com/in/brandoncaudill/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 40: Mathieu Roche (iD5.io) Jan 24, 2023

In this episode, our host Kurt Donnell chats with Mathieu Roche, Co-founder & CEO at ID5.io, about what 2023 has in store for identity, the death of the cookie, and taking the leap.

Mathieu's LinkedIn: https://www.linkedin.com/in/mathieuroche/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 39: Rob Beeler (Beeler.Tech) Dec 20, 2022

In this episode, our host Kurt Donnell chats with Rob Beeler, Founder & CEO of Beeler.Tech, about his two decades in the industry, founding his business, and what publishers can do about the deprivation of cookies right now.

Rob's LinkedIn: https://www.linkedin.com/in/robertabeeler/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 38: Neal Pecchenino (Boxi Inc.) Nov 22, 2022

In this episode, our host Kurt Donnell chats with Neal Pecchenino, Founder & President of Boxi, the largest truck advertising company in the country about the truck advertising industry, his journey through entrepreneurship and the importance of never overpromising.

Neal's LinkedIn: https://www.linkedin.com/in/neal-pecchenino/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 37: Lashanne Phang and Nicole Scaglione (Pubmatic) Oct 18, 2022

In this episode, our host Kurt Donnell chats with Lashanne Phang, Senior Director of Mobile, and Nicole Scaglione, VP, of OTT/CTV from Pubmatic about the changes in both the mobile and CTV industries, how buyers are adapting and whether it's best to adopt patience or take the leap.

Lashanne's LinkedIn: https://www.linkedin.com/in/lashanne-phang/

Nicole's LinkedIn: https://www.linkedin.com/in/nicolescaglione/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 36: Matt Greenberg (Food52) Sep 20, 2022

In this episode, our host Kurt Donnell chats with Matt Greenberg, SVP, Head of Brand Partnerships at Food52 and one of Freestar's long-term partners, about his shift from digital to events, the rise of influencer marketing, and the power of patience.

Matt's LinkedIn: https://www.linkedin.com/in/matt-greenberg-567758a/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 35: Frank Maggio (React LLC) Aug 23, 2022

In this episode, our host Kurt Donnell chats with Frank Maggio, CEO & Managing Director of React LLC. Hear how despite being able to retire at the age of 25 after cashing in over 20 million dollars, Frank ultimately decides to live out his mission to change advertising for good. You don't want to miss it!

Frank's LinkedIn: https://www.linkedin.com/in/frank-maggio/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 34: Gina Perino (Blavity Inc.) Jul 19, 2022

In this episode, our host Kurt Donnell chats with Gina Perino, VP of Ad Operations & Strategy at Blavity Inc., about what Blavity is doing for diversity and inclusion in the workplace, the difficulty in delegating that no one speaks about and what makes a team truly successful.

Gina's LinkedIn: https://www.linkedin.com/in/ginaperino/

Watch Looking for a Sign: https://m.youtube.com/watch?v=SzSCIbOVwZ4

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 33: David Freedman (Freestar) Jun 22, 2022

In this special episode of the podcast, our host Kurt Donnell chats with Freestar's Founder, David Freedman about his founder story, including hiring the right people, almost going out of business, and earning the coveted #1 spot on the Inc. 5000 list.

David's LinkedIn: https://www.linkedin.com/in/freedmandavid/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 32: Travis Clinger (Liveramp) May 24, 2022

In this episode, our host Kurt Donnell chats with Travis Clinger, Senior Vice President of Addressability and Ecosystem at LiveRamp, about international changes relating to consent and privacy, tips for publishers to scale their audience, and the importance of going the extra mile.

Travis's LinkedIn: https://www.linkedin.com/in/travis-clinger/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 31: Julian Baring (Adform) Apr 19, 2022

In this episode, our host Kurt Donnell chats with Julian Baring, Adform‘s Regional President of the Americas, about a new shift in the industry, the benefits and challenges of operating overseas, and the importance of a strong company culture.

Julian's LinkedIn: https://www.linkedin.com/in/julianbaring/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 30: Pilar Prassas (Reuters) Mar 15, 2022

In this episode, our host Kurt Donnell chats with Pilar Prassas, Global Head of Revenue Operations at Reuters, one of the largest news agencies in the world, about the downside to blocklists, the cookieless world from the publisher’s point of view, and choosing the right outsourced partner.

Pilar's LinkedIn: https://www.linkedin.com/in/pilar-prassas-664a40/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 29: David Leviev (Timehop & Nimbus) Feb 22, 2022

In this episode, our host Kurt Donnell chats with David Leviev, VP of Programmatic at Timehop, a premium memories app as well as Nimbus, a leader in the header bidding space for in-app and CTV advertising, about the state of in-app bidding, monetization shifts in the industry and the benefits of possibly migrating to a four-day workweek.

David's LinkedIn: https://www.linkedin.com/in/david-leviev-3326422b/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 28 - Matthew Whaley (Triple13/Freestar) Jan 19, 2022

In this episode, our host Kurt Donnell chats with the Founder of Triple13 and now VP of Product Innovation at Freestar, Matthew Whaley, about becoming the industry-leading company in AMP, running a London-based business, and when he knew it was time to sell the company and partner with Freestar.

Matt’s LinkedIn: https://www.linkedin.com/in/mattwhaley/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 27: Heather Carver (Magnite) Nov 23, 2021

In this episode, our host Kurt Donnell chats with Senior Vice President, Seller Accounts, Heather Carver about her notable tenure in the adtech space, the challenges of living through multiple mergers and acquisitions and we get a sneak peek into her impressive leadership style.

Heather’s LinkedIn: https://www.linkedin.com/in/heathermcarver/

Additionally, we are so excited that Freestar's Podcast, Blood, Sweat & CPMs was ranked on Feedspot's Best 50 Advertising Podcast list at #11!

Check out the full list here: https://blog.feedspot.com/advertising_podcasts/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 26: Eric Hoffert (Xandr) Oct 13, 2021

In this episode, our host Kurt Donnell chats with Senior Vice President of Video Technology at Xandr, Eric Hoffert about co-founding the QuickTime project during his time at Apple, being the first "video" employee at Spotify, and his honest thoughts on the future of video.

Eric's LinkedIn: https://www.linkedin.com/in/erichoffert/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 25: Rotem Shaul (Primis) Sep 15, 2021

In this episode, our host Kurt Donnell speaks with Co-Founder and Co-CEO at Primis, Rotem Shaul about the ups and downs he faced throughout his journey to co-founding a company and the importance of creating a safe environment in the advertising industry.

Rotem's LinkedIn: https://www.linkedin.com/in/rotemshaul/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 24: Julia Reznikov (Google) Aug 24, 2021

In this episode, our host Kurt Donnell speaks with Head of Platforms Strategy, Online Partnerships Group at Google, Julia Reznikov about MCM, myths of our industry, and an exclusive look into the timeline for cookie changes.

Julia's LinkedIn: https://www.linkedin.com/in/juliashapiro87/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 23: Will Doherty (Index Exchange) Jul 20, 2021

In this episode, our new host Kurt Donnell speaks with Chief of Marketplace Development at Index Exchange, Will Doherty about all things CTV, the impending cookie changes, and the bright future for the in-App space.

Will's LinkedIn: https://www.linkedin.com/in/will-doherty-b034a18/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 22: Rob Beeler (AdMonsters) Jun 15, 2021

In this episode, our host Jeff Kudishevich speaks with Advisory Board Chairman at AdMonsters and Founder of Beeler.Tech, Rob Beeler about protecting your schedule, common issues all publishers face, and where the focus should lie for the remainder of 2021.

Rob's LinkedIn: https://www.linkedin.com/in/robertabeeler/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 21: Sarah Sluis (AdExchanger) May 18, 2021

In this episode, our host Jeff Kudishevich speaks with Managing Editor at Adexchanger, Sarah Sluis about M&A activity, the direction of identity, and the differences between Google and Apple’s approaches in addressing industry changes.

Sarah's LinkedIn: https://www.linkedin.com/in/sarahsluis/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 20: Matteo Ceurvels (eMarketer) Apr 13, 2021

In this episode, our host Jeff Kudishevich speaks with Research Director, Latin America & Spain at eMarketer, Matteo Ceurvels about the rise and acceleration around mobile usage, Latin America's response to COVID, and diversity and inclusion in the workplace.

Matteo's LinkedIn: https://www.linkedin.com/in/mceurvels/

Link to ADA Compliance Webinar Registration: https://us02web.zoom.us/meeting/register/tZYrcOmsqT0qE9ddQm-5DI7n8pJyoPK93F9A

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 19: Tom Kershaw (Prebid.org & Magnite) Mar 16, 2021

In this episode, our host Jeff Kudishevich speaks with Chairman at Prebid.org and CTO at Magnite, Tom Kershaw about the Prebid roadmap, the status of AMP, and also diving into Google Ad Manager.

Tom's LinkedIn: https://www.linkedin.com/in/tom-kershaw-42b2a271/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 18: Daniela Florio (Foursquare) Feb 16, 2021

In this episode, our host Jeff Kudishevich speaks with Head of Performance and Product Marketing at Foursquare, Daniela Florio about challenges around merging with a company in the early days of the pandemic, her strategy for creating synergy between teams that typically have friction, and what it truly means for a project to be "Done".

Daniela's LinkedIn: https://www.linkedin.com/in/danielaflorio/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 17: Nicole Kane (Molson Coors) Jan 19, 2021

In this first episode of the new season of our podcast, our host Jeff Kudishevich speaks with Director of Precision and Digital Marketing at Molson Coors, Nicole Kane about key insights for 2021, personalization, and being agile in respect to the consumer and brands.

Nicole's LinkedIn: https://www.linkedin.com/in/nicolenkane/

Join our virtual panel: A Cookieless World, A Google Certified Publisher Partner event

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 16: A Year In Review Dec 29, 2020

In the year 2020, our podcast, "Freestar Presents, Blood Sweat and CPMs" was born. Our hosts, Jeff Kudishevich and Andy Forwark have had the pleasure of speaking with 15 different thought leaders across the industry to get their perspective on what matters most to them and have dived headfirst into the hottest topics in AdOps. There were laughs, lessons learned, friends reunited and memories made. Take a look at our favorite moments from our 2020 episodes in our Year In Review!

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 15: Paul Josephsen (UPROXX, a Warner Music Group company) Dec 08, 2020

In this episode, Jeff and Andy discuss the negative stigma about working in AdTech, if CPMs will stay elevated, and tips for blocking unwanted advertisers. Later in the episode, Jeff and Andy speak with Chief Strategy Officer at UPROXX, Paul Josephsen about being a Warner Music Group company, catering to your audiences, and adaptability.

Paul's LinkedIn: https://www.linkedin.com/in/pjosephsen/

Reddit Threads

https://www.reddit.com/r/adops/comments/jzwavu/why_do_most_people_in_adops_dislike_their_job_and/
https://www.reddit.com/r/adops/comments/k52b7c/is_using_click_goals_actually_a_good_idea/
https://www.reddit.com/r/adops/comments/k2ol5f/ad_ops_manager_interview_presentation_to_prepare/
https://www.reddit.com/r/adops/comments/k4v701/do_you_think_cpms_will_stay_elevated_for_the_next/
https://www.reddit.com/r/adops/comments/k4lz0w/wishcom/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

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Ep. 14: Shenan Reed (L'Oréal) Nov 24, 2020

In this episode, Jeff and Andy discuss their go-to Slack apps, viewability optimizations, and where to stay updated on 3rd party cookies. Later in the episode, Jeff and Andy speak with SVP, Head of Media at L'Oréal, Shenan Reed about being a board member for Miss America and Pinterest and her thoughts on work-life balance.

Shenan’s LinkedIn: https://www.linkedin.com/in/shenanreed/

Reddit Threads

https://www.reddit.com/r/adops/comments/jwr2vw/how_to_explain_what_we_do_to_a_kindergartener/

https://www.reddit.com/r/adops/comments/jqws2b/what_slack_apps_do_you_use/

https://www.reddit.com/r/adops/comments/jwpnbl/my_manager_just_gave_me_a_new_job_any_tips/

https://www.reddit.com/r/adops/comments/jwnyi7/viewability_optimizations_on_amp/

https://www.reddit.com/r/adops/comments/jvrt5j/3rd_party_cookie_unified_id_how_do_you_track/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 13: Robert DeSalvo (Undertone) Nov 10, 2020

In this episode, Jeff and Andy discuss the most suitable ad networks, troubleshooting and the importance of mentorship. Later in the episode, Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring.

Robert's LinkedIn: https://www.linkedin.com/in/robert-desalvo-2b5b99b9/

Reddit Threads

https://www.reddit.com/r/adops/comments/jjl48s/suitable_ad_networks_for_headerbidding/
https://www.reddit.com/r/adops/comments/jiz2w9/combining_data_from_ga_and_gam/
https://www.reddit.com/r/adops/comments/jgq3cq/this_is_how_my_auntie_blocks_ads_from_her/
https://www.reddit.com/r/adops/comments/jjd8fo/looking_for_a_mentor/
https://www.reddit.com/r/adops/comments/jkkjeq/prebid_gam_winning_bid_will_not_serve/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 12: Kate Reinmiller (Ad Lightning) Oct 27, 2020

In this episode, Jeff and Andy discuss the history, the future, and their confidence in the Ad Tech industry. Later in the episode, Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup.

Kate’s LinkedIn: https://www.linkedin.com/in/kate-reinmiller/

Reddit Threads

https://www.reddit.com/r/adops/comments/iy7ct4/does_anyone_feel_confident_right_now_genuine/
https://www.reddit.com/r/adops/comments/j5hzx0/which_industry_developments_have_the_widest_blast/
https://www.reddit.com/r/adops/comments/jag5cv/publisher_header_bidding_with_no_ad_server/
https://www.reddit.com/r/adops/comments/j7u6gl/next_job/
https://www.reddit.com/r/adops/comments/je1d7c/is_everyone_underestimating_idfa_and_cookie/ (edited)

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 11: Lara Phippen (TripleLift) Oct 13, 2020

In this episode, Jeff and Andy discuss ad block options, owning your own ad agency, and why everyone is quitting. Later in the episode, Jeff and Andy speak with TripleLift’s VP of Publisher Client Services, Lara Phippen about all things native advertising and her transition to her current role during COVID.

Lara’s LinkedIn: https://www.linkedin.com/in/laraphippen/

Reddit Threads

https://www.reddit.com/r/adops/comments/j580xw/what_tool_do_you_use_to_monitize_adblock_users/
https://www.reddit.com/r/adops/comments/j4k6s2/has_anyone_attempted_their_own_ad_tech_agency/ https://www.reddit.com/r/adops/comments/j37ieu/why_is_everyone_quitting/
https://www.reddit.com/r/adops/comments/ivgy51/adtech_engineer_consulting/
https://reddit.com/r/adops/comments/iy9e0i/programmatic_dv360_client_wants_to_cancel/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 10: Krista Thomas (Amobee) Sep 29, 2020

In this episode, Jeff and Andy discuss their personal browsing choices, the risks of traffic buying, and ComScore. Later in the episode, Jeff and Andy speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID.

Krista's LinkedIn: https://www.linkedin.com/in/kristathomas/
If you or anyone you know is interested in hearing more about AdTechCares, please email adtechcares@amobee.com to get in touch, learn more, or get involved.

Reddit Threads

https://www.reddit.com/r/adops/comments/irdhot/your_own_personal_browsing_choices/
https://www.reddit.com/r/adops/comments/iufkdg/i_just_realized_i_have_been_running_99_fraud_sites/ https://www.reddit.com/r/adops/comments/it7e6e/comscore/
https://variety.com/2020/digital/news/cnet-viacomcbs-sells-red-ventures-1234768810/
https://www.reddit.com/r/adops/comments/iia92o/newbie_ad_ops_pro_questions_please_help/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 9: Mike Petrella (Verizon) Sep 15, 2020

In this episode, Jeff and Andy discuss the best Sticky-Footer vendors, where to find the best AdTech talent, and industry secrets. Later in the episode, Jeff and Andy speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.

Mike's LinkedIn: https://www.linkedin.com/in/mikepetrella/

Reddit Threads

https://www.reddit.com/r/adops/comments/iomh8x/what_are_the_best_paying_video_ads_for_a_website/
https://www.reddit.com/r/adops/comments/intsg2/ad_ops_talent/ https://www.reddit.com/r/adops/comments/ioux24/sticky_footer_vendors/
https://www.reddit.com/r/adops/comments/ijt75k/thought_it_would_be_interesting_to_crosspost_this/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 8: Kerel Cooper & Erik Requidan (Minority Report Podcast) Sep 01, 2020

In this episode, Jeff and Andy give their two cents on how they feel about AdTech, the state of hiring, and calling out the "BS" in our industry. Later in the episode, Jeff and our producer, Paulo Bautista speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace and actionable steps for companies to start making positive changes.

Check out the Minority Report Podcast on Spotify: https://spoti.fi/2EUXt8B

Kerel's LinkedIn: https://www.linkedin.com/in/kerelcooper/
Erik's LinkedIn: https://www.linkedin.com/in/erikrequidan/

Reddit Threads

https://www.reddit.com/r/adops/comments/ieo8b9/question_about_header_bidding_platforms/
https://old.reddit.com/r/adops/comments/i4dff4/are_you_happy_in_adtech/ https://old.reddit.com/r/adops/comments/ib2ass/has_hiring_picked_back_up/ https://www.reddit.com/r/adops/comments/igmi9u/calling_bs_in_ad_tech_adexchanger/ https://old.reddit.com/r/adops/comments/i5jgd1/please_give_me_direction_on_my_ads/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep. 7: Matt Hogg (Criteo) Aug 18, 2020

In this episode, Jeff and Andy discuss the differences between Advertising & AdTech, protecting your site, and Content Syndication. They also talk to Matt Hogg, Vice President of Publisher Partnerships at Criteo about career growth and development.

Matt's Linkedin: https://www.linkedin.com/in/matthogg1/

Reddit Threads

https://www.reddit.com/r/adops/comments/i3xajw/question_about_unwanted_tags_present_when_my_ad/ https://www.reddit.com/r/adops/comments/i1btau/from_the_agency_to_publisher/ https://www.reddit.com/r/adops/comments/hwdew6/the_truth/ https://www.reddit.com/r/adops/comments/hnj803/audacity_of_taboola_ceo/ https://www.reddit.com/r/adops/comments/hvv487/prebidjs_top_performers/
https://digiday.com/media/as-publishers-clean-up-automated-supply-chains-education-title-chegg-cut-ad-resellers-and-saw-no-negative-impact-on-revenue/

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com Website: http://freestar.com/

A #PublisherFirst Production

Ep 6: Smita Saxena (Stanza) Aug 04, 2020

In this episode, Jeff and Andy discuss Unified Pricing Rules, More Prebid Setup questions, and Viewability. They also talk to Smita Saxena, Founder of the Stanza about the building culture within a startup.

Smita's Linkedin: https://www.linkedin.com/in/smita-saxena-b1078b13

Reddit Threads

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com
Website: http://freestar.com/

A #PublisherFirst Production

Ep 5: Paris Holley (Mantis Ad Network) Jul 21, 2020

In this episode, Jeff and Andy discuss Apple’s IDFA announcement, and useful tips for setting up Prebid in Ad Manager. They also talk to Paris Holley, CTO of the Mantis Ad Network about the cannabis ad industry and tips for young developers in the adtech space.

Paris's Linkedin: https://www.linkedin.com/in/parisholley/

Reddit Threads

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com
Website: http://freestar.com/

A #PublisherFirst Production

Ep 4: Chris Hunter (IBM Watson Advertising) Jul 07, 2020

In this episode, Jeff and Andy discuss Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.

Chris’s Linkedin: https://www.linkedin.com/in/cphunter99/

Reddit Threads

Podcast Website: https://anchor.fm/freestar
Learn more about Freestar

Email: podcast@freestar.com
Website: http://freestar.com/

A #PublisherFirst Production

Ep 3: Veronica Salcido (AdTalent) Jun 23, 2020

In this episode, Jeff and Andy discuss US Antitrust regulation targeting Google, how to deal with invalid traffic, and the struggles of being the only ad operations person at your company. They also talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting in the past few years and how job seekers can better market themselves.

Veronica's Linkedin: https://www.linkedin.com/in/vsalcido/
Reddit Threads

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com
Website: http://freestar.com/

A #PublisherFirst Production

Ep 2: Marty Krátký-Katz (Blockthrough) Jun 09, 2020

In this episode, Jeff and Andy discuss the effects of the pandemic on the digital advertising industry, how to navigate the “Sales versus Operations” dynamic, and revisit some old stories of trafficking mistakes they’ve made. They also interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking.

Marty’s Linkedin: https://www.linkedin.com/in/martinkratkykatz/

Reddit Threads

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar

Email: podcast@freestar.com
Website: http://freestar.com/

A #PublisherFirst Production

Ep 1: Ashley Wheeler (Rubicon Project) Jun 09, 2020

In this episode, Jeff and Andy discuss Resource Heavy Ads in Chrome, and where the money goes in the programmatic ads funnel. They also interview Ashley Wheeler, Vice President of Seller Accounts at Rubicon Project about her philosophy on customer success in the ad tech industry and how she wrote a term paper to make her break into the industry.

Ashley’s Linkedin: https://www.linkedin.com/in/ashley-font-wheeler-4a9094a/

Reddit Threads

Podcast Website: https://anchor.fm/freestar

Learn more about Freestar