Blogging, Unscripted

Latest Episodes:

16. Building Your Brand: The No-BS Approach to Becoming a Blogger Aug 18, 2020

In Episode 16 of the Blogging, Unscripted podcast, we're taking a few steps back and tackling one of our most frequently asked questions: how do I start a blog? We'll dig through the most pertinent topics while cutting out the fluff:
Common Mistakes New Bloggers Make
Finding Your Purpose
Choosing Your Blog Platform
Setting Up Your Hosting & Domain
Downloading Key Plugins
Selecting Your Theme
Creating Your Key Pages
Content, Planning, Drafting & Marketing
Setting Up Your Instagram for Success
Monetizing Your Blog & Social Media

For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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15. 7 Steps to Mastering Your E-Mail Marketing Strategy May 01, 2020

In Episode 15 of the Blogging, Unscripted podcast, we're zeroing in on your e-mail marketing strategy. From choosing your e-mail marketing service provider, to building your lists through lead magnets and opt-in freebies and keeping your content flowing, we're taking a step-by-step approach to growing and maintaining your subscriber list.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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14. How to Leverage Instagram Stories to Grow Your Brand Feb 21, 2020

In Episode 14 of the Blogging, Unscripted podcast, we're chatting how you can leverage Instagram Stories to create connections with your community and foster growth for your brand. I'm sharing WHY my followers have made a major shift from in-feed content to Stories, and 8 strategies for utilizing Instagram Stories to foster growth. We'll also cover reach rate (how many views you should be getting as it relates to your following count), and Instagram Story partnerships.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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13. Q&A: Pitching long-term partnerships, Turning gifted offers into paid collaborations, Best editing apps Jan 01, 2020

(3:51) Q1 I’ve been hearing about bloggers sending holiday gifts to their clients/contacts. Is this something we should be doing? A handwritten note is always appreciated but what kind of gift is appropriate?
(5:28) Q2 Is there a way to tell which Pinterest group boards are bringing you the most traffic or are the most beneficial?
(8:41) Q3 How do you grow your blog's page views? [Also see Episode 8]
(9:47) Q4 How do I conduct a reader survey so that I can make sure I'm publishing content that my readers want to see?
(12:20) Q5 How can I use Pinterest to make money? I don't know what to say to brands when I send pitch emails. [Also see Episode 9]
(13:28) Q6 How does one go about pitching for PR boxes? I’m on a budget and can’t keep buying new products to stay up to date on new products to share with my followers. [Also see Episode 6]
(16:16) Q7 Is it true that Facebook pushes posts for groups rather than business pages? I’ve heard that Facebook wants you to pay for booting you page posts so that’s why people don’t see them as much. I want to know which I should focus more on: my page or group.
(18:40) Q8 I’ve listened to a lot of podcasts trying to execute all of the tips and tricks to get my posts seen more, and crickets. How do you grow your Instagram insights and the amount of people seeing your content?
(20:32) Q9 How do you stay motivated to have creative and have a variety of content?
(22:53) Q10 What camera do you use?
(23:21) Q11 Do you enable the google ads on your blog? Is it worth it?
(24:18) Q12 What does a day in the life of a blogger look like?
(27:00) Q13 How do you turn a gifted offer to a paid offer? [Also see Episodes 6 & 7]
(31:02) Q14 I know many bloggers use the LIKEtoKNOW.it app to get commission. However, when you’re taken to a direct link from a blog, do bloggers have deals with all those brands they are linking? Or is there some sort of way to get commission that I’m unaware of?
(32:32) Q15 How do you land long-term brand partnerships? [Also see Episodes 6 & 7]

(38:41) Q16 I want to do more IGTV and videos in general. What are some editing apps for videos? where I can add music, filter, fast forward etc.?
(41:20) Q17 Hashtag research tips. Do you have any? [Also see Episode 3]
(41:25) Q18 How is Pinterest used in marketing one’s blog to brands? What stats are they looking at, and what would be considered impressive numbers for those stats?

How can I maximize The analytics in Tailwind vs. the analytics on Pinterest?
(44:13) Q19 How do new bloggers manage to get new content (new clothes, handbags, shoes, accessories, etc.) without breaking the bank? What are some tips and tricks to keep costs low but new content rolling in. Is it normal to spend your own money when you start blogging?
(46:25) Q20 How can I better reach my targeted audience? The content I'm publishing is geared towards women in their 20-30s, yet I'm struggling to reach them. [Also see Episode 3]
(46:56) Q21 What are the best apps for photo editing, Instagram posts, photo collages, story templates, video editing, etc.?
(49:10) Q22 What is a great way to connect and/or meet local bloggers? I've love to collab, network and just have a like-minded person in my area that is in the same industry.
(50:12) Q23 I’m just getting started; only a little over 400 followers (mostly family and friends). Where do I start?
(50:34) Q24 What does the first month of blogging look like?
(52:31) Q25 I am brand new to blogging. At what point do I create a media kit? [Also see Episode 5]

12. Successfully Navigating Holiday Season as a Blogger Oct 15, 2019

In Episode 12 of the Blogging, Unscripted podcast, I'm equipping you with all of the strategies you need to effectively navigate holiday season as a blogger. We'll chat about the best practices for holiday content planning, holiday pitching & collaborations, and how you should be shifting your content during Q4 to set yourself up for success.
NEW: Blogging, Unscripted Premium resources. If you’re looking to level up and take our episode content one step further, make sure to visit bit.ly/bloggingunscriptedpremium. Premium resources for this episode include a Holiday Pitch Template and a Q4 Timetable, including top-pinned content and buzzworthy topics of interest for October-December.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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11. How to Increase Your Productivity by Staying Organized AF Aug 19, 2019

In Episode 11 of the Blogging, Unscripted podcast, we're tackling organization and productivity. I'm quizzing you to find your personality type and sharing my tips for tackling the three stages of production: content planning, drafting and marketing. We'll also chat about keeping your content organized through digital folders and lists, and how to clean up your inbox.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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10. The Instagram Algorithm: SOLVED Jun 14, 2019

In Episode 10 of the Blogging, Unscripted podcast, we're chatting about one of the most elusive topics in the blogging community: the Instagram algorithm. We'll dissect the primary goal of the algorithm and what behaviors you can employ to meet that goal and maximize your exposure. We'll also chat about HOW the algorithm actually works and dispel a few common myths floating around!
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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09. Using Pinterest to Leverage Your Brand Potential May 20, 2019

In Episode 9 of the Blogging, Unscripted podcast, we're chatting all-things Pinterest. I'm sharing my tips for using Pinterest to leverage your brand potential, from the necessary steps to prepping and priming your account, to pinning strategies and how to maintain consistent growth.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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08. How to Drive MORE Traffic to Your Blog Apr 03, 2019

In Episode 8 of the Blogging, Unscripted podcast, we're chatting tips and tricks for driving traffic to your blog. I'm breaking down my pre and post-publishing marketing strategy for every new post that hits the blog and how it has helped double, and even triple, my traffic from year to year.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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07. Your Guide to the Pitch Process: Negotiating Your Best Brand Deal Mar 13, 2019

In Episode 7 of the Blogging, Unscripted podcast, we're covering 6 key negotiating strategies for closing your best brand deal. We'll chat about the importance of knowing your WORTH + your WHY when negotiating along with some quick and easy yet strategic responses for submitting a counteroffer in asking for compensation. I'm also answering your questions like what to do when a brand breaches contract or is late on payment.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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06. Your Guide to the Pitch Process: 7 Key Principles of Pitching Mar 04, 2019

In Episode 6 of the Blogging, Unscripted podcast, we're covering 7 key principles of pitching. From establishing your presence to pitching with purpose, we're chatting about the heart of the process and how to make the most of it. I'm also sharing my "perfect pitch" format along with my secret to finding the right contacts quickly and efficiently.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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05. Your Guide to the Pre-Pitch Process: Media Kit & Rates Feb 10, 2019

In Episode 5 of the Blogging, Unscripted podcast, we're chatting all about the pre-pitch process. Five brand specialists are sharing their "must-include" pieces of your media kit, and I'm breaking down the "aha" rate equation that will give you a concrete idea of what to charge for collaborations.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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04. Listener Questions, Answered! Feb 01, 2019

In Episode 4 of the Blogging, Unscripted podcast, I'm answering your listener questions! From more content-heavy topics like whether or not to include your media kit and rate sheet when pitching to a brand, to more lighthearted topics like my most embarrassing blogging moment and the most annoying thing I think bloggers do, we're covering it all.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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03. 7 Strategies to Boost Your Instagram Engagement Jan 20, 2019

In Episode 3 of the Blogging, Unscripted podcast, we're chatting about one of the most highly requested topics and frequently asked questions: increasing Instagram engagement. I'm sharing 7 strategies that I actively use to boost Instagram engagement, and how using those strategies can kickstart the algorithm, setting you up for a constant stream of success.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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02. 6 Best Practices for Marketing Your Brand Jan 11, 2019

In Episode 2 of the Blogging, Unscripted podcast, we're chatting all about brand marketing. I'm sharing the top 6 best practices for marketing your brand to the RIGHT people in the RIGHT way, and my tips and tricks for increasing your industry presence. For our Q+A segment, I'm dishing on my favorite foods, and if I've ever had a friendship suffer since starting my blog.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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01. Meet Danielle Jan 06, 2019

Kicking off our first official episode with a proper introduction! Sharing my story and how my blog first came to be, why I wouldn't give up my career to blog full-time, my celebrity hall pass, and more fun facts.
For additional discussion and resources, visit our Blogging, Unscripted Facebook Group and come say hi on IG over at @daniellegervino!
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