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    Arts

    Beyond The Technique Podcast

    Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it’s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

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    Copyright: © 2016 Kati Whitledge

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    Latest Episodes:
    637: Leading The Natural Movement Nov 17, 2025
    Show notes

    Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa's path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair education she faced early on, the emotional challenges that pushed her to innovate, and how she built a global movement that empowers stylists to embrace all hair textures with confidence. Leysa also dives into the importance of inclusivity, the progress made since 2020, and why every true specialist should be educated in all hair types. Plus, she shares how Forever Curls Academy is reshaping beauty education and changing state curriculums across the country. This is a must-listen for salon owners and stylists ready to elevate their expertise and invest in textured hair education.

    WATCH ON YOUTUBE: https://youtu.be/PGfsFSWPDnk

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    FOLLOW LEYSA CARILLO

    Website: https://forevercurlsbyleysa.com/pages/digital-membership

    Instagram: https://www.instagram.com/leysahairandmakeup/

    Email for Education: info@leysahairandmakeup.com

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    636: Answer These Leadership Questions, with Kati Whitledge Nov 13, 2025
    Show notes

    Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to discover how self-awareness, honest feedback, and understanding your unique value can transform your leadership journey.

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    635: Biohacking 101 Nov 10, 2025
    Show notes

    Today, Kati welcomes Zac Miner and Dan Schmidt from Best 365 Labs to uncover how optimizing your mitochondrial health can transform energy, skin vitality, and longevity from the inside out. Designed for salon, spa, and med spa professionals, this introductory conversation simplifies the science behind biohacking and reveals why mitochondria—the body's "powerhouse cells"—are the key to improved wellness, recovery, and performance. Learn about groundbreaking supplements like methylene blue, NAD, and PQQ, and discover how enhancing mitochondrial function can elevate both your personal health and your clients' results. Tune in to hear Kati's personal experience, gain actionable insights for your business, and access exclusive offers and links for professionals and consumers in the show notes.

    TRY THE PRODUCTS| USE CODE KW10

    GET A WHOLESALE ACCOUNT

    WATCH ON YOUTUBE: https://youtu.be/otbv55KOrT8

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    FOLLOW BEST 365 LABS

    Website: https://best365labs.com/?ref=tojxxlga

    Instagram: https://www.instagram.com/best365labs

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    634: Ten Traits of Empowering Leaders Nov 06, 2025
    Show notes

    What makes a leader truly empowering instead of overbearing? In this episode, Kati reveals ten traits of leaders who build trust, delegate with confidence, and inspire with vision and empathy. You'll learn practical strategies for active listening, respecting boundaries, and supporting your team's autonomy while still holding them accountable. Tune in to discover how empowering leadership can unlock growth, loyalty, and a thriving culture inside your salon or spa.

    WATCH ON YOUTUBE: https://youtu.be/HhhTizw56hc

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    633: Bring Back the Why! Nov 03, 2025
    Show notes

    Get ready for an inspiring conversation with hairstylist, salon owner, and Masters of Balayage, stage educator, Emily Jones! She is here to share her industry journey that went from styling Barbie dolls to becoming a balayage, blonding, and hair extension expert. In this episode, Bringing Back the Why, Emily opens up about her passion for teaching, her transition from medical school to hair school, and how she discovered her true community in the industry. You'll hear how she stays grounded in her purpose while growing in her career and growing her family. Salon owners and leaders will walk away re-energized to reconnect with their own "why" and inspire their teams to do the same.

    WATCH ON YOUTUBE: https://youtu.be/ekYc0pO5Hs4

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    FOLLOW EMILY JONES! Instagram:

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE


    632: Ten Traits of Overbearing Leaders Oct 30, 2025
    Show notes

    In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today's episode with the leaders at your salon and spa!

    WATCH ON YOUTUBE: https://youtu.be/recTxE_nmqI

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    631: What to Look For When Hiring Stylists Oct 27, 2025
    Show notes

    In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges.

    WATCH ON YOUTUBE: https://youtu.be/ol1D9qkazrI

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    LET'S CONNECT!

    MYA FOR PROS: https://www.instagram.com/mya_pros/

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    630: The Power of Suggestion Oct 23, 2025
    Show notes

    This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and how applying these principles can boost results, especially during high-demand seasons.

    WATCH ON YOUTUBE: https://youtu.be/kAbRcpJUQCw

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    629: The Myth About Work-Life Balance Oct 20, 2025
    Show notes

    In today's episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan's shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with your stylists and you will al be inspired by Morgan's career lessons, humor, and practical advice.

    WATCH ON YOUTUBE: https://youtu.be/3dnsmiPUvK0

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    FOLLOW MORGAN THOMAS!

    Instagram: https://www.instagram.com/jadebeautyco/

    Website: https://jadebeautyco.com/

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    628: Overcoming Offense Oct 16, 2025
    Show notes

    In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how reframing correction as direction can transform your team's growth and your own leadership journey.

    WATCH ON YOUTUBE: https://youtu.be/Kqe5xjlKMRo

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/


    Previous 1 9 10 11

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