Beyond Fashion Business

Latest Episodes:

Expanding Into The Chinese Market (Introduction) Feb 10, 2020

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In this week's episode, we sat down with Asian market expert Yuri (Rui Ou). Yuri has first-hand expertise in carrying out on-the-ground business development projects for foreign companies entering the Chinese market. Due to the complex and vast nature of this topic, we thought it would be important to have a simple introduction episode that would make the information a little bit easier to digest and also prepare you for future, more complex episodes around this same topic,

The Relationship Between Product Development & Sourcing Jan 29, 2020

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In this week's episode, we sat down with sourcing and supply chain director and entrepreneur Russell Hammond. Russell has more than 20 years of executive experience in the luxury sector. His experience in working as a connector of creative and business talents has given him unique insights on the importance of communication and efficiency between disciplines and different business sectors.

Trademarking Your Brand Jan 21, 2020

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In this week's episode, we sat down with Fashion Lawyer Biana Borukhovich to talk about the importance of trademarking. Why is having legal protection so important? When should you start worrying about trademarking your brand? What can you do to protect your brand?

Planning & Opening Your First Pop Up Shop Jan 16, 2020

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In this week's episode, we sat down with Founder and CEO of Lone Design Club, Rebecca Morter. It can be very important for fashion entrepreneurs to design and host experience led concept stores that really communicate what their brands are all about. However, nothing in this industry is as easy as it seems, so what do you actually need to do to successfully open your first pop up shop?

Crafting Your Social Media Strategy Jan 08, 2020

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In this week's episode, we sat down with Malikah Kelly, a seasoned fashion professional with experience in brand development, e-Commerce, digital marketing, social media, and strategic brand partnerships. Social media has been around for a while now, it's no secret that every fashion brand needs social media presence, but with so many possibilities, what should you be focusing on? Does influencer marketing still work? Should you invest in ads? There are so many questions that you need to know the answer to, and we hope this episode will help you start in the right direction.

The Current State Of Sustainability Dec 31, 2019

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We are very happy and excited to be back after our Christmas break for a new episode! With sustainability being such a big topic, we wanted to make sure people start this new year with correct information and expectations, so we had Co-Founder and CEO of PositiveLuxury Diana Verde Nieto to talk about the current state of sustainability, the direction it might be taking in the future, and the natural challenges that will come with progress.

The Evolution Of Merchandising Dec 17, 2019

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In this week's episode, we sat down with Vice President of Merchandising at Tommy Hilfiger Lindsay Sword to discuss the importance of merchandising, how merchandising has evolved in the last 2 decades, and what direction it is most likely to go to in the future

Hiring Talent For Your Retail Location Dec 05, 2019

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In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for fashion entrepreneurs to learn of their importance of supporting their business partners/talent and to lead them with intention and authenticity

Carhartt's Ben Ewy On Product Development Nov 25, 2019

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Before anything, we would like to apologize for our 2-week holiday absence. That being said, we are very excited to come back strong with an incredible guest, and an incredible episode. Ben Ewy is the Vice President of Global Product Design and Research & Development at Carhartt. We talked about how over the decades, Carharrt's brand and products have never failed to continuously implement a unique and original brand story that translates into an incredible product, content, and a story that has kept Carhartt as one of the most relevant brands for more than 100 years. As a fashion entrepreneur, what can you learn from Carhartt?

Introduction To Social Responsibility In Beauty Products Nov 05, 2019

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In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethical and environmental practices.

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