Betting Matters

Latest Episodes:

Different Approaches to Legalizing Sports Betting in the US and Customer Acquisition Strategies with Max Bichsel from Gambling.com May 11, 2021

Show notes

Max Bichsel, the Vice President of US Business at Gambling.com, joins ZenSports Co-Founder & CEO, Mark Thomas to talk about how each state is approaching the legalization of sports betting differently, why certain approaches are better for consumers and affiliate marketers than others, and why higher customer acquisition costs (and lifetime values!) in the gaming industry are here to stay. They also discuss how operators attempt to attract the best kind of customers, deter bonus hoppers, and their right to refuse sharp action.

European Soccer Events, US Soccer's Future, and Marketing Challenges in MLB/NHL with Martino Puccio from The Athletic Apr 22, 2021

Show notes

ZenSports Co-Founder & CEO, Mark Thomas, is joined by Martino Puccio, a Serie A Soccer and Gambling Contributor for The Athletic.

As an avid Serie A and Soccer fan, Martino breaks down for the audience how all of the different European Soccer leagues are currently structured, what went down this week with the European Super League, and what it will take for Soccer to finally take off here in the US.

Mark and Martino also discuss where MLB/NHL falls short in terms of marketing, and of course, gambling and crypto.

The Business Side of Esports Streaming with Juan Rodriguez from Lodgz Financial Feb 01, 2021

Show notes

Mark is joined by Juan Rodriguez, the Founder of Lodgz Financial, which focuses on helping video game streamers with tax planning, bookkeeping, and managing revenue.

Streamers face unique challenges when it comes to managing donations and channel subscriptions, and Juan walks through how he helps them better manage their finances.

Mark and Juan also delve into their love for watching football, and the differences in college vs pro football fans throughout the country.

Jess Udy Returns! Bucs/Packers, Bills/Chiefs, NBA Regular Season, and Crypto Markets Jan 26, 2021

Show notes

Jess Udy, who appeared on episodes 1 and 2 from February/March 2020 and hasn't been on since, returns to console Mark on the Packers NFC Championship loss.

They also discuss their forecast and betting tips on Chiefs/Bucs, why College Basketball is the best sport to bet on, what the NBA can do to improve the regular season, and their near-term cryptocurrency price predictions.

How Organized Sports Leagues and the Media Began to Embrace Legalized Sports Betting Dec 10, 2020

Show notes

David Bearman, Deputy Editor of Sports Betting at ESPN, joins Mark Thomas from ZenSports to discuss the historical moments that helped leagues like the NBA and media companies like ESPN finally embrace legalized sports betting. They also make the arguments for how traditional sports betting is just as skill-based as Daily Fantasy Sports. And finally, what it would take to streamline the sports betting license process across all states.

How to Bet on Daily Fantasy Sports with Zach Brunner from Awesemo Nov 05, 2020

Show notes

Zach Brunner is a Daily Fantasy Sports guru, and he chats with Mark about all of the different things to look for when betting on DFS.

Zach is also from Wisconsin, so the two do a deep dive into this year's Packers, and discuss whether they think Giannis will sign an extension with the Bucks. Plus, Zach gives his DFS and sports betting picks for this Sunday's games!

How Blockchain and Cryptocurrency Technologies are Shaping the Future of Contracts and Payments with Scott Smiley from ICON Oct 13, 2020

Show notes

Scott Smiley, head of Strategy at ICON Foundation and co-founder of ICX Station, joins Mark to discuss traditional finance/banking vs cryptocurrencies, the power of smart contracts, and why gaming regulators should embrace these technologies for sports betting.

How to Get into Sports Broadcasting, the Future of Golf, and Social Media as an Influencer Platform with Jeff Eisenband Oct 07, 2020

Show notes

Jeff Eisenband has accomplished a lot in his young broadcasting and sports media career, from being a broadcaster of NBA2K games to having interviewed some of sports' top athletes.

He shares his secrets for how to break into a career in broadcasting, his passion for Golf, and how Twitter is the best platform for growing your sphere of influence.

The Future of Sports Betting Content with Ben Fawkes from VSiN Sep 01, 2020

Show notes

Prior to embarking on a cross-country move from Connecticut to Las Vegas, Ben Fawkes, the VP of Digital Content at VSiN and former Editor at ESPN Chalk, joins Mark in the (lucky) 13th episode of the Ball and Chain podcast.

They discuss the genesis of VSiN's sports betting content business started by Brent Musburger, the difference in content needs for both casual and serious sports bettors, and what the future of iGaming looks like. Content is king!

The Evolution of Sports Betting with David Payne Purdum Aug 24, 2020

Show notes

Over the last decade, many major media companies have been hesitant to devote much coverage to sports betting. Mark is joined by ESPN writer David Payne Purdum, one the most well-known and respected journalists in the sports betting world.

David talks about his transition from a traditional newspaper writer in various Southeastern states, to a journalist covering a booming industry. Hear his and Mark's thoughts on the evolution, as well as current sports topics such as the NBA Bubble and commissioner Adam Silver, and other sports that are also underway.

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