Behind The Story

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Latest Episodes:

Behind The Story: RajNation Dec 03, 2025

In this episode of Behind the Story, host Jelani Gonzalez sits down with Rajiv “Raj” Nathan, the dynamic founder of Startup Hypeman, to uncover how storytelling drives startup success.

Raj shares how his journey from hip-hop performer to pitch coach taught him that the real hype starts within. He breaks down his storytelling framework, lessons in authenticity, and how to turn a simple pitch into a powerful narrative that investors, customers, and audiences remember.

If you’ve ever struggled to explain your vision clearly — or you want to learn how to tell your story with purpose and power — this episode is for you.

How Ceri Jones Tretter Turned Pain into Purpose Through The Collaboratory Nov 26, 2025

In this episode of Behind the Story, Jelani Gonzalez speaks with Ceri Jones Tretter, founder of The Collaboratory, a creative school and trauma healing ministry. Ceri shares her powerful journey from corporate executive to spiritual artist and healer — opening up about loss, faith, and how creativity became a path to healing and transformation.

Behind The Story: Lynne Lambert Nov 21, 2025

In this episode of Behind The Story, host Jelani Gonzalez sits down with Lynne Lambert, actress turned entrepreneur and founder of NYC Subway Line®, the iconic fashion brand inspired by New York's legendary subway system. From Broadway stages to business success, Lynne shares how she transformed her love for New York City into a global lifestyle brand that celebrates urban energy, movement, and identity. She reveals the creative spark that started it all, her journey navigating licensing with the MTA, and what it takes to build an authentic brand that resonates worldwide.

AI Is Rewriting Marketing: Joe Peña Explains How to Stay Ahead Nov 19, 2025

In this episode, Jelani talks with Joe Anthony about how AI is transforming digital marketing. Joe explains how AI speeds up SEO, boosts Google Business Profiles, automates tasks, and helps agencies scale with smaller teams. They also discuss AI “stacking,” creating realistic video avatars, tailoring content for each platform, and the importance of strong branding. Joe shares real examples, industry trends, and how staying human, communicative, and strategic keeps marketing effective in the AI era.

From Detroit to Wild ’N Out: The Spanky Hayes Story Nov 12, 2025

In this episode of Behind the Story, host Jelani sits down with comedian Spanky Hayes to talk about his Detroit upbringing, the grind of breaking into comedy, and the wild journey from open mics to Wild ’N Out. Spanky opens up about family, fame, and the state of comedy today — unfiltered, hilarious, and real.

Custom Music, Powered by AI: Gerard’s Game-Changing Idea (Part 2) Nov 05, 2025

In this episode of Behind the Story, we sit down with the creator of I Am Motherless, a skincare brand born from personal loss, self-discovery, and resilience. From making candles in his garage to building a viral business on TikTok, he shares his powerful journey of turning pain into purpose, finding identity beyond a famous legacy, and overcoming addiction to rediscover happiness and clarity.

Custom Music, Powered by AI: Gerard’s Game-Changing Idea Oct 31, 2025

The Evolution of a Performer: David Nicoll IV Oct 29, 2025

In this engaging conversation, David Nicoll IV shares his remarkable journey through the music industry, from his early days as a dancer to becoming a successful choreographer and songwriter for iconic boy bands. He reflects on his experiences with New Edition, N'Sync, and the Chippendales, offering insights into the challenges and triumphs of navigating the entertainment world. David emphasizes the importance of hard work, creativity, and adaptability in achieving success, while also discussing the evolution of the music industry in the digital age. He concludes with heartfelt reflections on family life and the joy of pursuing one's passion.

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