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Behind the Book Cover — Health
Behind the Book Cover

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card

Latest Episodes:

Do I Have to be a Famous Author to Do a Book Store Reading? Dec 22, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

In this episode, I discuss how you can have your reading at a book store even if you're not a famous author. I also offer other creative ideas and venues you may not have considered that will make your reading a fun and memorable event.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Is Creating T-Shirts and Other Swag for My Book a Good Idea? Dec 15, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

To swag or not to swag, that is the question—for authors looking for a marketing edge when releasing their books. In this episode, Anna draws on her experiences with the S-word, when it worked and when it didn't.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

What Makes a Great Book Cover? Dec 08, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

In this episode, Anna draws on her years of experience as an author and publisher to walk you through every aspect—design, story, marketing, cost, tools—necessary to create a great book cover.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

What 5 Books Do You Need to Read This Month? Dec 01, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

What are the five books Anna recommends this month to Portland's KATU viewers? Find out in this audio version of the TV segment.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Writing about Sex Addiction with Brianne Davis Nov 24, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

In this episode, actor Brianne Davis tells all about her roman a clef, The Secret Life of a Hollywood Sex and Love Addict, and how it’s launched her massive coaching business and speaking career.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

The Jeff Garlin Book Soup Event! Nov 17, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Listen in on the hilarious virtual event Jeff Garlin and I did with Book Soup and find out why one of the key elements of getting a movie made is to first write the book.

WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

The Secret to Writing Success: Finding a Mentor with Ashlea Hearn Nov 10, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Ashlea Hearn is a recent college graduate, a 1st Lieutenant in the Army Reserves and the author ofGenesis Mortalis, Book 1 of the Take It Trilogy.

She's also my mentee, and a completely delightful one at that. Listen in on our chat, hear how she got her book in countless bookstores and see why I think she's going to take over the world.

WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Brian Meeks on How NFTs Fit Into the Writing World Nov 03, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Brian D. Meeks writes under his name and the pen name Arthur Byrne. He’s currently working on his 20th novel and has six non-fiction titles, including Mastering Amazon Descriptions: An Author’s Guide. Additionally, he has a thriving author copywriting business.

And he's obsessed with NFTs—and how they fit into the writing world.

In this episode, we talked about how his NFT project has inspired him to love writing again, why he writes some of his books on Facebook and how we can all start selling our writing as NFTs on bitclout, among many other topics (he's what's known in the talking world as a "digressor").

WANT 7 DAYS OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

Ed Kressy on Meth Psychosis and Landing Big Blurb-ers Oct 27, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Ed Kressy has a much crazier story than your average addict with a crazy story. He also got a much bigger blurb-er than the average author. We got into both of those things in this episode.

WANT A WEEK'S WORTH OF FREE WRITING TIPS? GO TO WWW.YOURBOOKWRITINGTIPS.COM

What I Learned From the Party Girl Re-Launch Oct 20, 2021

Show notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Ohhhhh, does your own book launch teach you some lessons and that goes double when it's a re-launch like my recent one for Party Girl.

In this episode, I broke down what went right (fun events out of town, asking someone I knew to help me get in a cool store), what didn't (Launch Squad, I'm talking to you if you said you'd review the book and still haven't!) and what was kinda ehh for the money put out (a publicist). That last question really comes down to...Is this story worth $5k?

Hear the whole rant in this episode!

AND PROVE ME WRONG ABOUT REVIEWS BY BUYING THE BOOK AND REVIEWING IT HERE.

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