Beauty with a Twist

Salon Ownership's Ups and Downs, Business Outside the Treatment Room & Content Creation Complications Nov 08, 2024

Season 4 Episode 8 - On this episode we have special guest Kasey Boone! She talks us through the struggles of managing a salon and getting your content creation in. The importance of doing what YOU want, not what you see others are doing. Transitioning from a full time Salon owner to working part time solo and running her business outside of the treatment room. Finally, what we can see from her in the near future. Thank you Kasey for coming in, you are truly my spirit animal!

Hope you guys enjoy this special episode 🤍✨

Time Stamps:

00:00 INTRO

03:00 Starting at a Day Spa

10:00 Transitioning out of the service room

17:00 How to manage content creation

20:00 Managing a Salon

24:00 Booth Renting Story

28:00 Someone quit on me

40:00 Trust your Esthetician

46:00 Groupon Deals

50:00 Beauty School Nightmares

What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy Oct 18, 2024

SEASON 4 EPISODE 7 FT. LASH COWBOY - On this episode Abel flew in from Wisconsin to tell us the in and outs of the LASH industry. How to market yourself, what pricing should look like and answers whether or not you can make 100k lashing without killing your body. He also talks about potentially starting his own podcast so make sure to look out for that! Anyone in the beauty industry can take a lot from this episode even if you're not a lash artist so make sure to watch the full hour. He drops a lot of knowledge on what it takes to be a successful beauty professional!

We hope you enjoy this special episode 🤍✨

TIME STAMPS:

00:00 INTRO

02:00 WIFE CONVINCED ME TO GET INTO BEAUTY

11:00 BLOWING UP ON SOCIAL MEDIA

16:00 HOW TO BRAND YOURSELF

30:00 HOW TO MAKE 100K LASHING

41:00 TAKING CARE OF YOUR BODY

47:00 HOME BASED LASHING

95% of You Won't Make It, Owning a Salon is BAD Business & Skincare is MORE Profitable than Waxing Aug 30, 2024

SEASON 4 EPISODE 6 -

00:00 THE OG WAX QUEEN IS IN THE BUILDING

05:00 Teaching a wax class 39 years ago

11:00 Making my OWN wax

14:00 Skincare VS Waxing

21:00 95% don’t make it

30:00 being noticed in public by other waxers

37:00 Learning to be a good boss

43:00 RISING ABOVE

48:00 How can we be like the Wax Queen

55:00 Owning a salon

01:02:00 Teaching is terrible

thanks for listening 🤍

Speed Waxing, Service Room Horror Stories & Client No Call No Shows Aug 09, 2024

SZN 4 EPISODE 5 -

00:00 Introducing our special guest Wax Junkie

03:50 Starting at European Wax Center

12:00 Getting discouraged in the journey

17:00 Having a One Stop Shop Strategy

22:00 Creating a great team

27:00 Doing Business together with friends…

33:00 How to stay a successful business

41:00 Being a business owner is hard

47:00 Speed Waxing VS 1 Hour

53:00 Waxing horror stories

Drug Store Brands, Celebrity Brands & Brand Partnerships in Beauty Jul 26, 2024

SZN 4 EPISODE 4 -

00:00 Christian’s Backstory

10:00 what got me into skincare

28:30 Beauty Found Me

36:00 GIMMICKS & OVER SATURATION

43:00 Celeb Brands

50:00 Results matter

Enjoy 🤍

What I've Learned as a Nail Tech for 20 Years Ft. Yvett May 24, 2024

SZN 4 EP 3 -

00:00 How Yvett got started as a Nail Tech

05:40 The moment she realized it was time to do nails full time

08:00 starting to work in a Salon for the first time

10:30 owning a Salon for the first time

12:50 Salon was broken into AND a car ran into it

15:00 going back to being Solo

17:00 how she got booked to do Nicki Minaj’s nails

21:28 becoming the creative director for Pink Friday Nails

26:00 growing instagram following

29:00 Nail Tech Industry is oversaturated

38:00 doing award show nails

40:00 working with nail brands

47:00 get your clients organically

48:30 saying no to celebrities and setting boundaries

53:00 the obsession with “EXPOSURE”

01:02:00 should you be licensed?

thank you for listening 🤍

How to Build a Team, UNIQUE Marketing Strategies & Bosses With Scarcity Mindset May 10, 2024

Season 4 Episode 2 Ft. Dirty Bird Esthetics -

(NEW STUDIO SETUP)

00:00 Opening a Salon RIGHT BEFORE the Pandemic

06:30 Hiring your clients?!

15:00 Marketing in your OWN unique way

30:00 How to get clients as a beginner in the beauty industry

40:00 taxes season can be scary

47:00 long term goals and plans

53:30 BIG ANNOUNCEMENT

thank you for watching 🎬

Being FIRED at European, LOSING My First Location & Tips for Waxers in Training Feb 16, 2024

SZN 4 EPISODE 1

00:00 introducing our special guest for the FIRST episode of this NEW season

02:00 being fired from european wax center

07:00 losing my shop and getting fined…

15:00 building your team in a beauty business

20:00 tips for beginner waxers

25:00 business licenses and working from home

31:00 waxing education…

40:00 going from fully booked in 30 minutes to having openings

45:00 weird waxing stories….

Being a Celebrity Nail Tech for Kali Uchis & Megan Thee Stallion Ft. @nailsdid.byginger Feb 02, 2024

SZN 3 EP 10 -

00:00 introducing our special guest @nailsdid.byginger

03:00 school wasn’t much help at the beginning of her nail tech journey

08:00 moving Salons

12:30 having social anxiety as a nail tech

18:00 how to be a celebrity nail tech

22:30 biggest obstacle coming into her nail tech career

27:00 nail tech training tips

36:00 brands for beginner nail techs

43:00 when should you raise prices?

How to Retain Clientele, Clients Refusing to Pay & Haircut Pricing Ft. @cutzbychey Jan 05, 2024

Season 3 Episode 9

00:00 Introducing our Special Guest

04:00 Dropping out to become a Barber

09:30 Lifestyle Content Creation

12:50 Pricing for Barbers

19:30 The Benefits of Barbering Competitions

25:50 Barbering Forever?!

28:00 Trending Haircuts

38:00 Getting Hand Insurance

41:00 Client refused to pay me

THANKS FOR LISTENING

Working From Home, Blowing Up on TikTok & Gaining Your Client's Trust Dec 08, 2023

Season 3 Episode 8 -

00:00 Introducing our Special Guest Sabrina @nakedskinbybrina 🌟

05:00 Gaining your clients trust and creating a safe environment for them 🤞🏼

11:00 Working from home 🏠

16:00 Blowing up on TikTok 📱

24:00 Vajacials 🧼

29:40 Specializing in Plus Size Waxing

34:00 Separating Work & Personal Life

40:00 Client Relationships ❤️

47:00 Spending Irresponsibly

THANKS FOR LISTENING 😊

Quitting Lashes to do Brows, Creating a Product Line & Opening a Salon Ft. Zulema Nov 17, 2023

Season 3 Episode 7 -

00:00 Introducing Special Guest Zulema ⭐️(@browsbyzulema)

01:00 Starting in the Beauty Industry as a Makeup Artist 💄

& Transitioning to Brows

12:00 Creating your own Product Line 🛍️

22:00 Opening Her Own Salon 🏪

34:45 Power of Yelp 📝

40:30 Social Media Marketing 📱

49:00 Not Doing Brows Anymore?! 😭

Thanks for listening 😋

How I Built a 7 Figure Waxing Business Ft. @theladypeng Nov 03, 2023

SEASON 3 EPISODE 6 - Ft. Owner of TedDBare Pain Co

00:00 Graduating from Law School

05:00 How she got into Waxing

08:30 Waxing MEN

13:00 The realities of Lashing & other professions in the Beauty Industry

22:30 Getting out of the Treatment Room

33:00 Business Education for Waxers

42:00 Marketing for your Business

THANK YOU FOR LISTENING! 😊

Estheticians Do's & Don'ts, Marketing & Support System Ft. @the.chicagoesthetician Sep 29, 2023

Season 3 Episode 5 -

00:00 All the way from Chicago we have our special guest Amreen Gafoor

8:30 Marketing yourself & your business

15:00 South Asian in the Beauty Industry

24:30 MARKETING HACK - Monthly Specials

31:40 Your support system when first starting out

34:30 Estheticians Do’s & Don’ts

44:00 Starting Her OWN Brand

47:00 Buy & Don’t Buy Esthetician Edition

Thanks for listening!

Competition, Social Media & BBL's in Fitness Ft. Bertha Sep 15, 2023

Season 3 Episode 4 -

00:00 Getting to know this weeks special guest Bertha!

08:00 Taking a leap of faith

13:40 Competition within your own place of business

20:00 Balancing work, social media and personal life

27:00 The Social Media Game

40:00 BBL’s in the Fitness Industry

50:00 What we’ll see from Bertha in the near future!

Thanks for listening! Make sure to follow us on Spotify or Apple Podcast to tune in every Friday!

Gaining Your Clients Trust, Managing Finances & Clients Questioning Your Pricing Sep 01, 2023

Season 3 Episode 3 (Time Stamps)

00:00 Introducing this weeks special guest! Nadine owner of @secretskinbar on Instagram 08:30 gaining a clients trust 14:00 Running your own business and changing your career path 31:09 Managing your own finances and getting help with them 50:00 favorite type of client?

Thank you for listening!

I Don't Want to do Nails Forever Ft. @nailedbygio Aug 04, 2023

Season 3 Episode 2 (Time Stamps)

00:00 Our special guest Gio is back for a third time for another wonderful episode 03:08 How Gio’s surgery went 14:30 the possibility of owning a nail salon in the future 16:00 maybe quitting being a nail tech? 24:40 Having nail industry friends 26:40 Cons about being a nail tech 39:00 rating random nails on Instagram

Thank you for listening!

Life as a Tattoo Artist Ft. @activedward Jul 21, 2023

Season 3 Episode 1 (Time Stamps)

00:00 How Edward got into tattooing 06:40 stealing a cop car at 12 years old 14:00 where is the Beauty industry headed 24:30 tattoo pricing 28:50 learning how to Tattoo 34:40 Future plans & goals 43:00 networking and social media

Thank you for listening!

Moving to California! Being an Educator & Celebrity Brow Artists Jun 02, 2023

Season 2 Episode 14

00:00 Last Episode of Season 2 with a new Special Guest @wowyourbrowz 04:00 moving to California without knowing ANYONE 13:00 Brow Lamination and Tinting 17:00 education in the Beauty Industry, who should & SHOULDN’T be teaching… 33:00 Celebrity Brow Artists and their style of work 37:40 do you know when your clients cheat on you? 40:00 reviewing your own work game 46:30 Are you a real New Yorker?!

Thanks for listening!

From Lash Artist to Lash Supplier Ft. Lash Cartel May 19, 2023

Episode 13 (Time Stamps)

00:00 We have Lash Cartel in the building back from season 1 03:00 from leasing to lash supplying 06:00 making more money supplying 09:00 single mom running a business 19:40 blessed enough to run a business 22:00 immigrant parents helping your work ethic

Thank you Lash Cartel for coming in and sharing your story with us and giving fellow lash techs some advice!

https://linktr.ee/beautywithatwist

Licensed vs Unlicensed Nail Techs Ft. Leonora Salama Apr 28, 2023

Episode 12:

00:00 Special Guest Leonora Salama @bellenora17 02:00 How she got started as a Nail Tech from her garage 10:00 growing her social media 18:00 hardest thing to do when you first start your business 20:00 should you go solo or salon? 25:00 going to get your license as a nail tech 33:45 business advice for pricing 37:00 doing a celebrities nails 42:00 good & bad trends in the nail industry...

Huge thanks to Leonora for coming, it was so much fun! Make sure to follow her on Instagram and checkout her work @bellenora17

Just Because You Can Doesn't Mean You Should Ft. @nailsby.yanidh Apr 07, 2023

00:00 Special guest Yanidh aka @nailsby.yanidh making her debut on the podcast 09:05 taking her first ever client 13:00 doing nails from home 19:00 just because you can doesn’t mean that you should 29:00 growing your social media accounts 35:00 pro & cons of being a nail tech 43:30 nail tech drama…

Huge thank you to Yanidh for coming on! Make sure to support her by following on TikTok & Instagram @nailsby.yanidh

Entrepreneurial Mindset & Independent Women Ft. The Hair Cafe Mar 24, 2023

Episode #10 00:00 Owner of The Hair Cafe Monique tells us a little bit about her story 00:40 her most successful failure to date 9:30 working in Crenshaw 14:30 booth renting vs commission employees 19:30 buying her FIRST salon 25:00 working 24/7 & not having a work life balance 38:00 beauty industry is going to be here forever

Make sure to follow @the_haircafe on Instagram! Huge thanks to Monique for coming and blessing us with her knowledge & experience.

Fluffy Brow Fiasco Ft. Anna @thebrowlaminator Mar 10, 2023

00:00 New guest to the Beauty With a Twist universe 03:00 getting into Brow lamination and getting licensed/certified 15:30 pricing from the beginning to now 21:30 fluffy brow trend & mean TikTok about her… 27:00 what it’s like working influencers 46:30 new horror stories

Don't Be Afraid to Take a Risk Feb 24, 2023

00:00 Special guest is back in the building

03:25 starting her own business @limitlessbeautyy

11:30 waxing the hairiest man alive

17:30 Pro’s & Cons of being an assistant

25:00 leaving the trapper days behind

29:00 advice for someone who’d like to be an intern in the beauty industry

41:00 dealing with Dede’s personal life

Client Icks & Taxes in the Beauty Industry Jan 27, 2023

00:00 Meet our guest Joanne @skincarebyjoannemua

07:40 what happened to the school we’re opening?

17:30 moving locations!?

25:00 Brazilian Vs Manzilian

31:50 Taxes for business owners & the beauty industry

50:00 client icks (just jokes)

Thank you for listening every week!

Get in the DAMN Gym! Ft. Alyss Chacoco Jan 13, 2023

00:00 (enter guest name) journey to fitness

09:00 building a clientele

14:00 personal branding & social media

24:00 money hungry trainers

34:30 how do you become a trainer?

42:00 steroid use

50:30 Reaction to Video

58:00 New Years Resolutions

Huge thanks to Alyss for coming and having fun with me! @AlyssFitChacoco

How I Started My Waxing Business in 2 MONTHS! Ft. Carla @dippedinhoneyca Dec 30, 2022

00:00 Special Guest Carla of “@dippedinhoneyca”

04:18 Working at European Wax Center

12:30 taking the leap of faith

23:17 Separating business & friendships

29:20 Branding yourself

45:00 Credit Score is everything

50:30 Sugaring vs Waxing

55:40 New Year objectives

Huge thanks to Carla for sharing her story, make sure to follow her journey @dippedinhoneyca. Also, have a Happy New Years! 2023 loading...

Support Your Friends Ft. Bri & Jess Dec 16, 2022

00:00 Bri & Jess (New Guest) / Bri tattooing herself

06:30 doing nails from home at first

10:30 why Bri opened up her business

24:00 managing your own shop & starting from home

31:30 Bri & Jess client horror story

40:00 off the clock appointments?

51:00 strangers support more than your friends sometimes

54:00 Christmas is here (best & worst gifts)

Huge thank you to Bri & Jess for such an amazing episode!

Also a huge thanks to everyone watching & listening!

That's Why I'm Single... Ft. Bri Dec 02, 2022

Season 2 Episode 3

Special Guest Bri back in the building 00:00

Client Story 8:00

Chicago Trip w/ Dad for Business 17:00

Teaching pros & cons 30:00

Someone stealing your curriculum 32:00

Work/Life Balance 41:00

Huge thanks to all of the listeners, love y'all!

Moving Out For the First Time! DREAMER Opens Her Own Business & Beauty Industry Horror Stories Ft. Zelzin Nov 11, 2022

On this episode:

Dede & Z are roomies! 0:00, celebration for moving in together 10:00, managing your own business 14:00, Dreamer running her own business 26:00, First in the family to move out 29:00, where do you see yourself in 10 years 35:00, horror stories in the beauty industry 49:00.

Special thanks to Zelzin owner of The Beauty Bar by Z!

Celebrity Nail Tech ft. NailedbyGio Oct 28, 2022

On this weeks episode-Dropping out of High School 1:10, Nail School Experience 12:00, Emotional Video 18:00, film everything 33:00, Celebrity Horror Story 38:00.

Special thanks to NailedbyGio for coming on to the first episode of Season 2!

Episode 12 | Mother's Day ft. My Mom May 09, 2022

We have my mom in here for this very special episode. An incredibly funny, informative & emotional episode. Let's get right into it. Didn’t believe in Dede at first 1:25, Dede the actress 7:00, jobs after modeling 29:00, Dede throwing parties 34:00, how important is education & working on the salon 41:00.

Episode 11 | Being Blunt 4/20 Session ft. nailsbykristins Apr 25, 2022

What made you become a nail tech :45, working from home 9:00, nail shop hiring 12:00, leaving the salon 18:00, current shop environment 22:00, advice to new nail techs 30:00, importance of the beauty industry 35:00, client horror stories 40:00, trends currently 45:00, what’s to come in the future 53:00.

Episode 10 | Lash Boss ft. lashedcartel.llc Apr 18, 2022

Why she wanted to be a lash tech 2:00, how she got her name out there 13:00, city called on her 18:00, lash name 23:00, beauty school 26:00, the hustle 34:00, what’s next 39:00.

Episode 9 | Get Your Ass Up ft. matthewfishmanbeauty Apr 10, 2022

Matthews original work experience/ How he & Dede met 0:30, career taking off after traveling 8:30, working with things that inspire you 16:00, the evolution of being an artist 20:00, tough shooting days 25:00, do shit for free if you love it 30:00, working w/ influencers & models 36:00, life as a makeup artist & working with his favorite photographer Willie Jane 42:00, Jeffrey Campbell & Dollskill 45:00, what’s next 48:00.

Episode 8 | Lash Tech Industry ft. @prinkbeautyy Mar 28, 2022

How she first got started in lashes 0:30,makeup school scan 4:00, the intricacies of lashing 6:00, promoting yourself 9:00, current trends 11:00, her current pricing 18:00, lashing from home 22:00, what’s next 25:00, teaching after JUST learning 32:00, sharing secrets 40:00, making sure everyone leaves happy 45:00, horror story 49:00, advice to a new lash tech 54:30.

Episode 7 | Through the Eyes of The Assistant ft. _killaa13 Mar 21, 2022

Natalie’s first couple of jobs & getting it on her own 0:50, respecting and loving her mom 13:00, how Natalie ended up with Dede 15:50, how Dede works & working with her 22:00, going from working at the house to working AT the shop 28:00, Natalie’s experience with her first teeth whitening course she just taught 30:30, advice to people trying to take themselves out of a difficult situation 35:00, what do you want to do in the future 41:00, most difficult time working with her 43:00, doing interviews & hiring people 49:00.

Episode 6 | My Esthetician Inspiration ft. @skincarebyjoannemua Mar 15, 2022

A very special person on a very special episode today. My inspiration and my good friend. You don’t want to miss this one! Let’s get right to it. How she got started 1:10, the massage envy days 6:00, client stories 10:30 “The No Show” 11:25 “The Extra Guests” 15:40 “The Queef” 19:00 “The Couple From Hell” 22:20 “Mr.Moan” 27:00, COVID’s impact on her business and life 30:00, advice to future estheticians 38:00, Our Plans as a team 44:00.

Episode 5 | Hate Me or Love Me ft. @brothernailtech & @itzelnailthing Mar 07, 2022

I have 2 very specials guests in the building @brothernailtech & @itzelnailthing, thanks again for coming in and having fun with me! Let’s get right into it. High school crush started it all 1:00, Itzel pursuing phlebotomy 4:30, how Itzel started doing nails & why Adrian wanted to do nails 7:00, the accident that changed everything 11:00, going viral on Twitter 14:40, Fashion Nova & Bang sponsorships 17:44, going to school to get licensed 22:00, building an empire 24:40, brothernailtech’s voice hate 29:00, Itzel taking clients 31:00, what Adrian’s family thought about him being in the nail industry 35:00, should influencers have to pay for your service or would you prefer the clout 38:00, crazy client story at the warehouse 40:30, what’s next for the brand/empire & the content game 45:30, advice for nail techs 49:00, starting your own line of products 53:30, Instagram Q&A 57:00.

Episode 4 | A Hair Pimp ft. @brizus15 Feb 28, 2022

We have a very special guest in the building for this Mondays episode! Special thanks to @brizus15 for coming in. Let’s get right to it. When & how she first started 0:45, never wanting to own a salon and why 6:50, teaching classes….? 12:00, consultations & taking on clients 20:00, when she realized you can’t just take on anyone as a client 24:30, COVID’s impact on her business 30:00, the “Simple” Client 32:00, trends in the industry & working on influencers 42:00, support from your loyal clients 48:00, advice for someone who wants to work in the hair industry 50:50.

Episode 3 | Dreamers ft. @thebeautybar.zr Feb 21, 2022

It’s Monday so you know what that means… NEW EPISODE. We have a very special guest @thebeautybar.zr thanks again for coming in and telling your story, very inspiring! Let’s get too it. How it all started & being a Dreamer 1:20, starting to work in the beauty industry & the college days 9:00, taking a leap of faith 14:00, looking for a shop of my own 19:00, how COVID impacted our business and advice for Dreamers 22:00, the doubters 28:30, haters in the beauty industry 31:50, horror stories 34:50, Q&A 46:00.

Episode 2 | The Tea ft. @nailedbygio Feb 14, 2022

It’s Monday so you know what that means, I’m back with episode 2 and I have a very special guest in the building. I want to thank @nailedbygio for coming in, having a good time and giving the tea. Let’s get into it! How Gio got started so young & what inspired him 0:40, Gio gives advice to the up and coming/looking to become nail techs 9:00, pricing/knowing your worth & investing in your craft 11:00, How many clients Gio takes a day 19:00, building your clientele 22:00, building your social media platforms 25:00, being signed to Valentino Beauty Pure 27:00, how to get signed by brands like Valentino 32:00, Working on Influencers & getting your name out there 35:30, Instagram Q&A: reaching out to companies 41:40, Instagram Q&A: Worst Client Story 44:55.

Episode 1 | The Beginning Feb 06, 2022

My very first episode is finally here. Listen to me tell my story, how I got to be where I am today. No matter the bumps in the road, you can get to where you want to go. Let’s get into it. Makeup WAS my passion & first job 1:15, Transitioning to Morphe 7:50, the Manager Position 12:28, Dreaming of being an esthetician and Urban Decay 17:00, leaving school 22:00, getting my moms support 28:04, esthetician school 35:00, investing in my dream/business 38:50, people showing me support 43:50, business booming & being well rounded 46:46, looking for a shop 49:52, my mom being proud of how far I’ve come 56:50, bloopers 1:00:00.

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