Barbell Business

How To Grow A CrossFit Gym to Over $1,000,000/yr… The Right Way Feb 20, 2025

🔥 From Plateau to 350+ Members – How Zach Thew Scaled Catoctin CrossFit to a Thriving, Full-Time Team 🔥

When Zach Thew took over Catoctin CrossFit in 2013, he had no idea the battles ahead—including losing 35% of his members during the shutdowns. But instead of throwing in the towel, he doubled down, rebuilt, and grew.

📈 From 170 to 350+ members in just over 2 years 💰 Churn under 5% while scaling operations 💪 Built a team of 5 FULL-TIME coaches 🔑 Leveraged Big Little Gyms to refine strategy, scale, and systemize growth

In this episode, Zach breaks down the exact steps he took to: ✅ Attract more members & dominate his local market ✅ Increase retention & keep members engaged long-term ✅ Transition from working IN the business to scaling it as an owner

🎧 If you’re a gym owner looking to grow, scale, and create a thriving business—this is a must-listen!

💬 Tag a gym owner who needs to hear this!

🔥 Ready to scale YOUR gym? Book a free strategy call at ⁠BigLittleGyms.com⁠.

The NEW Way To Get Your Gym Ranked #1 On Google In 2025 Feb 10, 2025

Want To Grow Your Gym? Go Here: https://biglittlegyms.com/

I just did a deep dive into how to get your Gym to the TOP of Google in 2025. 🚀

If your gym isn’t ranking #1 or at least near the top of Google, you’re missing out on a steady stream of high-quality leads.

Most gym owners are still relying on outdated SEO tactics that just don’t work anymore. Or they’re relying too much on paid traffic. Google has changed, and if you’re not adapting, you’re getting left behind.

So I put together a step-by-step breakdown of what’s working NOW, including:

✅ The 5 key factors Google actually uses to rank gyms

✅ The biggest mistake that’s hurting your rankings (and how to fix it)

✅ Why your Google Business Profile matters more than ever

✅ How to turn website visitors into actual paying members

✅ The exact process I use to help gyms dominate local search

You’d be wise, if you own a gym, to check it out and take action. Enjoy the full 49 minute video and leave a like and thumb up in the comments section!

FREE Resources for Gym Owners:

Free No-Sweat Intro Sales Guide: https://biglittlegyms.com/how-to-sell...

Free Google Local Search Checklist: https://biglittlegyms.com/how-to-opti...

Complete Facebook Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-fa...

Complete Instagram Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-in...

Instagram: / biglittlegyms

Facebook: / biglittlegyms

About us: If you're new to my channel, my name is Will Hurst. I'm the founder and owner of Big Little Gyms (https://biglittlegyms.com), a platform that helps gym owners scale their businesses with proven strategies and systems.

Whether you're just starting or want to take your gym to the next level, we're here to provide the tools, coaching, and expertise you need to succeed.

Over the past few years, we've helped 1000+ gym owners break free from the day-to-day grind and build businesses that run smoothly and profitably, with several hitting 6-figure profits and even 7-figure revenues.

Here's how I got here... I started in the fitness industry with my own gym and successfully scaled it to $1M/year using the same systems and processes we now teach at Big Little Gyms. Big Little Gyms was recognized on the prestigious Inc. 5000 list for our fast growth, which is proof that our methods work - not just for us, but for the hundreds of gym owners we've helped along the way.

Today, we've built a community of over 700+ gym owners, all benefiting from our proven framework to build and scale profitable gyms, without being tied to the business 24/7.

Timestamps:

0:00 - Why Your Gym Isn’t Ranking on Google

0:23 - The 4 Biggest Lead Generation Problems for Gyms

6:23 - How Google Ranks Local Businesses in 2025

9:03 - The Importance of Reviews & Reputation for SEO

12:40 - Google Business Profile: The #1 Ranking Factor

17:20 - Avoiding SEO Hacks & Black Hat Tricks

22:49 - Step-by-Step Guide to Ranking Your Gym #1

26:00 - Optimizing Your Website for Lead Generation

34:50 - Building Local Authority with Backlinks & PR

42:03 - Staying Consistent: Long-Term SEO Success

48:03 - How Big Little Gyms Can Help Your Gym Grow

How This Gym Owner Went From Being Stuck For 7 Years To $60k/Month Feb 05, 2025

Ready to grow your Gym? Book a free strategy call with Big Little Gyms at BigLittleGyms.com. For years, Jim Breuer, owner of Momentum Fitness in Eau Claire, WI, felt stuck—his gym was plateaued for nearly seven years. But instead of staying stuck, Jim made a game-changing decision—he joined Big Little Gyms.

What happened next?

🚀 He shattered his growth ceiling, hitting a record $60K month 📈 Grew total revenue by over $80K year-over-year 💪 Expanded personal training revenue by over $30K 🔑 Discovered the key strategies to breaking free from stagnation

Now, Jim is actively working on buying out his partners and fully taking ownership of his gym’s future. In this episode, we break down: ✅ The mistakes that kept him stuck for years ✅ The key shifts that finally unlocked growth ✅ How mentorship and systems made all the difference ✅ The next big steps for Momentum Fitness

If you’re a gym owner struggling to break through a plateau, this episode is packed with real-world insights and strategies you can apply today.

🔗 Subscribe, listen, and learn how to scale your gym smarter!

🎧 Available now on Apple Podcasts, Spotify, and YouTube!

🔥 Want to follow in Jim’s footsteps? Book a free strategy call with Big Little Gyms at BigLittleGyms.com.

From Battlefield to the Barbell: How Mycal Anders Doubled His Gym’s Revenue & Built a Community of High-Performers Jan 30, 2025

In this episode of The Barbell Business Podcast, we sit down with Mycal Anders, a Marine Corps veteran, elite strength coach, keynote speaker, and the founder of Next Level Performance Consulting. Mycal has taken the leadership skills he developed in the military and applied them to the world of fitness, growing his gym, scaling his revenue, and creating a thriving community of high-performing individuals.

🔥 What you'll learn in this episode: ✅ How Mycal doubled his gym’s revenue while maintaining a strong community ✅ The leadership principles that helped him scale his business ✅ How mindset and strategy play a crucial role in gym growth ✅ The difference between performance consulting and traditional fitness coaching ✅ How Mycal transitioned from the battlefield to the barbell and built a lasting impact

If you're a gym owner, entrepreneur, or leader looking for actionable strategies on scaling your business, improving leadership, and fostering a high-performing team, this episode is for you!

Want To Grow Your Gym? Go Here: https://biglittlegyms.com/

FREE Resources for Gym Owners:

Free No-Sweat Intro Sales Guide: https://biglittlegyms.com/how-to-sell-gym-memberships/

Free Google Local Search Checklist: https://biglittlegyms.com/how-to-optimize-your-gyms-google-local-search-and-attract-more-customers/

Complete Facebook Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-facebook-ads-for-more-gym-members-tutorial-2022/

Complete Instagram Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-instagram-ads-for-more-gym-members-tutorial/

Instagram: https://www.instagram.com/biglittlegyms

Facebook: https://www.facebook.com/biglittlegyms

Youtube: https://youtu.be/D8Uy1QyMaRo

How This Gym Owner Scaled From 59 to 230 Members A Month Jan 22, 2025

In this episode of The Barbell Business Podcast, we sit down with Mike Wilson, owner of CrossFit OYL in Rhome, Texas.

Mike shares his incredible journey of leaving a high-paying engineering career to pursue his passion for fitness.

Along the way, he grew his gym from 59 to 230 members, quadrupled revenue, navigated the challenges of buying out a business partner, and moved into a 10,000-square-foot facility.

What you’ll learn in this episode:

The risks and rewards of transitioning from corporate life to gym ownership
Proven strategies for scaling a fitness business
Insights into navigating tough decisions like partner buyouts
The mindset needed to achieve personal and professional growth

If you’re a gym owner, entrepreneur, or someone seeking inspiration to take bold steps toward your dreams, this episode is packed with actionable insights. Tune in now!

Want To Grow Your Gym? Go Here: https://biglittlegyms.com/

FREE Resources for Gym Owners:

Free No-Sweat Intro Sales Guide: https://biglittlegyms.com/how-to-sell-gym-memberships/
Free Google Local Search Checklist: https://biglittlegyms.com/how-to-optimize-your-gyms-google-local-search-and-attract-more-customers/
Complete Facebook Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-facebook-ads-for-more-gym-members-tutorial-2022/
Complete Instagram Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-instagram-ads-for-more-gym-members-tutorial/
Follow us on social media👇

Youtube: https://www.youtube.com/@biglittlegyms

Instagram: https://www.instagram.com/biglittlegyms

Facebook: https://www.facebook.com/biglittlegyms

His Coaches Stole His Members… Now His Gym Does $1M Year Jan 15, 2025

In this episode of Barbell Business, we sit down with Drew Girton, gym owner of Pendulum Fitness. Drew is a industry veteran, coach, and business owner, join us as we explore his incredible journey and the strategies behind his success. With over 20 year experience, Drew has helped countless individuals achieve their fitness goals while building a thriving business.

Join us as we dive into: Drew’s origin story and how he got started in the fitness industry. The keys to growing and scaling his successful gym business. Insights into coaching methodologies, fitness trends, and what makes a great coach. The mindset shifts required to overcome challenges and achieve peak performance. How partnering with Big Little Gyms helped Drew take his business to the next level.

Whether you’re a gym owner, coach, or fitness enthusiast, this episode is packed with actionable insights and inspiration.

Tune in and get ready to level up your fitness business!

Want To Grow Your Gym? Go Here: https://biglittlegyms.com/ FREE Resources for Gym Owners: - Free No-Sweat Intro Sales Guide: https://biglittlegyms.com/how-to-sell-gym-memberships/ - Free Google Local Search Checklist: https://biglittlegyms.com/how-to-optimize-your-gyms-google-local-search-and-attract-more-customers/ - Complete Facebook Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-facebook-ads-for-more-gym-members-tutorial-2022/ - Complete Instagram Ads For More Gym Members Tutorial: https://biglittlegyms.com/complete-instagram-ads-for-more-gym-members-tutorial/

Youtube: https://www.youtube.com/@biglittlegyms Instagram: https://www.instagram.com/biglittlegyms Facebook: https://www.facebook.com/biglittlegyms

Founder of Brute Strength - Michael Cazayoux - 176 Sep 06, 2017

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Barbell Shrugged helps people get better. Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Barbell Shrugged here:

Website: http://www.BarbellShrugged.com

Facebook: http://facebook.com/barbellshruggedpodcast

Twitter: http://twitter.com/barbellshrugged

Instagram: http://instagram.com/barbellshruggedpodcast

Find Barbell Business Here:

Website: http://www.BarbellBusiness.com

Facebook: http://facebook.com/barbellbusiness

Twitter: http://twitter.com/barbellbusiness

Instagram: http://instagram.com/barbellbusinesspodcast

Cultivating Fearlessness with Peter Scott - 175 Aug 30, 2017

Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are less useful. Are you afraid of sales conversations with prospects? Or of public speaking? Or of raising your membership prices? Yeah? We need to talk about that.

This week, we met up with Peter Scott of Fearless Life Experience to talk about the fears that stand in our way and how to conquer them. A former investment banker, Peter shares his personal story about how fear got him into a career that he found to be empty and unhealthy. Once he recognized that fear was his primary motivation and saw the ruinous path he was on, he changed course and transformed his life. Now he coaches other entrepreneurs on fearless living, which leads not only to a life that’s more fulfilling but a business that’s more profitable.

By confronting fears head-on, Peter takes us through the small and big things we can do to transform our fears (which may manifest as stress, anxiety, or worry) into confidence. Listen in to discover what might be waiting for you on the other side of your fear breakthrough.

On This Week’s Episode of Barbell Business, We Interview Peter Scott to Discuss:

The difference between rational and irrational fear
How competence leads to confidence
The personal and business benefits of a fearless life
How to confront fear and transform it into confidence

Staying on Top of Fitness Marketing with Jeff Sherman - 174 Aug 22, 2017

How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman of Tech Sweat about how to make a connection with your clients before you even meet them.

In this episode, we talk to him about what in the wide world of social media marketing is worth our time, what trends to let go of, and why it’s necessary in order to get our potential clients to know, like, and trust us before they become members.

If you have some discomfort about putting yourself “out there” on Facebook Live, Instagram, and elsewhere on the World Wide Web, this episode is for you. Jeff walks us through the most effective and easiest ways to create and curate content for our audiences, so that when we make them an offer, they’re fully prepared to say “yes.”

On This Week’s Episode of Barbell Business, We Interview Jeff Sherman to Discuss:

How to get prospects to know, like, and trust you
How to create and curate content
How to create an effective advertising funnel
The best tools for online marketing right now

Shutting It Down with Conner Moore - 173 Aug 15, 2017

This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his box.” That’s because Conner shut his box down. Ultimately, this is a story of Conner’s success, but we met with him today to talk about that particular phase of failure, what he learned, and how it can help the rest of us.

“I am really excited to be a part of this and share the story, because I think one thing that we missed is the idea that we can grow from critical failure, and we attached the idea that something is a success or failure when it's really just another flow of experience that we can then leverage to create further experience down the road.”

We talk to Conner about finding the “why” behind your business. In his case, his “why” ultimately took him to a better career fit. Listen in to hear his hard-won wisdom about making the most of your life.

Who You Are and What You Want with AJ Roberts - 172 Aug 08, 2017

This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter AJ Roberts (Instagram: @ajroberts). He’s one of the few people in the industry with a very solid perspective on both business and training, and he’s one of our favorite speakers of all times.

AJ breaks down what he considers to be the three pillars of running a successful gym: sales, marketing, and experience. If you’re like most box owners we know, crafting a great client experience comes naturally to you, but sales and marketing might feel like something gross that happens on the used-car lot. In this episode, AJ offers insight that helps gym owners better understand what we already know: At the end of the day, we’re selling people happiness.

Tune in for an authentic, non-skeezy outlook that gets the best results not just for your clients, but for your business. No matter where your gym is on its path to awesomeness, this episode will help you solidify your thinking about what you want your gym to be.

For info on books and additional resources mentioned in the show, go to http://www.barbellbusiness.com/172-aj-roberts/.

The Legend of Mike Dolce with Mike Dolce Aug 01, 2017

We haven’t been able to independently verify it, but we think MMA trainer and entrepreneur Mike Dolce, of Dolce Fitness and The Dolce Diet, might be the hero of an old-school novel. Hear us out. After his father suffered a massive stroke, Dolce got a job as a New Jersey dock worker at the age of eight. Eight years old. Scraping barnacles off of fishing boats for $2 a day, like a… well, like a character right out of a legend. Being a forward-looking youngster, Dolce knew that $2 in his pocket wasn’t just that: If he kept it up, in 100 days he’d have $200. And if he found other work, he would have even more money. Growing up in straight-up poverty, Dolce didn’t feel entitled to anything except the right to work.

As a savvy eight-year-old, Dolce knew he had to work around the child labor laws in New Jersey. He stacked a paper route on top of his dock work and got a job with a printing shop at the age of 10. At this point, he had officially outpaced America’s classic self-made man, Benjamin Franklin, whose lazy bones didn’t start working at a printing shop until he was 12. (Benjamin Franklin obviously didn’t have Mike Dolce’s drive for excellence.) Franklin turned his print shop gig into his own newspaper operation, but Dolce had the good sense to go down to the 7-11 and buy muscle magazines with his hard-earned cash –– because that was an investment in the kind of future he wanted to have.

Dolce opened up the first iteration of his current fitness enterprise when he was only 17, without going into any debt. Now the founder and owner of Dolce Fitness and Dolce Diet, as well as being the owner of a real estate company and the founder of a non-profit dedicated to eradicating childhood obesity and eating disorders, Dolce joins us on this week’s episode to talk about good old-fashioned bootstrappin’.

Listen in as Mike Dolce gives us the real talk he’s become known for: no sugar-coating, no B.S., straight-up advice on how to rise up from the ashes like a [expletive] phoenix to make Benjamin Franklin jealous of your determination.

Mutually Beneficial Marketing with Josh Carter Jul 25, 2017

You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn algebra (or English, or chemistry, or whatever). The same can be said of functional fitness coaches. While natural-born athletes can certainly make great coaches too, the self-described “fat kids” have a natural empathy for their prospects that helps close the sale and keep clients coming back. And as perverse as it sounds, we’ve observed that true empathy is often the key to getting dollar bills to rain down from the ceiling.

This week we went up to L.A. to meet with Fit Body Boot Camp’s Josh Carter, a fat kid turned swole, and one of the best in the business when it comes to marketing. From copywriting to group-closing, Josh takes us through the process that contributes to the astounding success of Fit Body Boot Camp. And it takes more than just remembering the feeling of wanting to get fit yourself.

“Here's the first thing I would recommend people do, is know your audience,” says Josh. “That would mean poll your audience. Other than knowing them, ask them, ‘What do you want? What are your goals?'... And get them to tell you, and then use their words. When you use their words, you can better speak to them.”

Listen in to hear about what a comprehensive marketing plan looks like for a gym, and get some good advice on how to close those sales. (ABC: A - Always. B - Be. C - Collecting email addresses. Always be collecting email addresses.) The good news for the many of us who don’t love the “sales” part of our job: Closing prospects at a gym should be mutually beneficial every time––otherwise we’re just crooks. We should believe in our product to the extent that if a potential client walks, we legit feel bad for them. As Josh explains, “When we’re selling, we’re literally selling health and happiness.” Take this knowledge to heart, and then get them to sign on the line that is dotted.

Enjoy,

Mike

Three-Tiered Accountability with Markus Gerszi Jul 18, 2017

We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell Business fame! [Thunderous applause; confetti falls from the ceiling.]

Joking aside, it was very cool to be in Markus’s old box in Orange County, CA, this week. Markus is a smart dude, which is why we keep him around. We’ve been wanting to get his best practices for accountability on the record, so that’s what this episode is all about. [Thunderous applause; even more confetti falls from the ceiling.]

In this business, we tend to be very client-focused. We want the best for our clients, or we’d be doing something else for a living. We have a natural impulse to hold them accountable, with everything from documenting their workouts to journaling their meals to setting long-term goals (and occasionally standing in for their therapists). Join us as we talk about some common-sense, often-overlooked methods for reliable client accountability.

And while we’re on the subject of accountability, let’s talk about you. It’s almost second-nature to keep our clients accountable. But who or what do you have in place to keep yourself consistently in-check? This includes your personal fitness goals as well as the daily operations of your business. Long-term goals, too. If you’re like most gym owners, your answer to this question is, “Mumble mumble clients busy mumble.” And unfortunately, “Mumble mumble clients busy mumble” isn’t a sustainable strategy. As Doug points out, “Holding yourself accountable is a totally different ballgame.” Most of us know we should do it, but don’t have a great idea about how.

In this episode, we talk to Markus about the best strategies to hold your clients accountable, your team accountable, and yourself accountable. Listen in to learn commonsense strategies that you can implement right away for a stronger business.

How the Best Get Better -- with Bedros Keuilian Jul 11, 2017

Who do you learn from when you’re already at the top of your field? How do you get the motivation to grow when you’re already, frankly, pretty awesome? Maybe there are worse problems to have… Okay, there are definitely worse problems to have. But as entrepreneurs, this is the challenge that we all hope to face at some point. This week we travelled to Chino Hills, California to interview someone who knows a ton about the top tier of personal development: Bedros Keuilian, CEO and founder of the Fit Body Boot Camp empire.

Bedros has one of the fastest-growing franchises on the planet, so when he thinks about improving his business and himself, he describes his current state as being like 211º degree water –– he just needs one more degree to make a monumental impact. While there’s a lot you can do at 211º, at 212º you have steam. It’s the difference between cooking an egg and powering a locomotive.

As tempting as it might be to stand on top of that mountain and pat yourself on the back, there’s so much to be gained from continuing to improve yourself, even when you’re at the top of your field. He maintains the same mindset he had as the fat, broke foreigner he describes from his youth, even though he’s now an ultra-fit kajillionaire. Self-development is the highest priority not just for himself, but for his employees (who he describes as working at a “self-development company that happens to be in the fitness industry.”) But where do the Bedros Keuilians of the world plug in? Just as his clients plug in to him for advice and growth, he needs to learn and recharge somewhere.

Listen this week to learn where to find your built-in mentors, why you want to be a fighter jet, and why Bedros would rather get attacked by a shark right now than go write the next chapter in his book. (And why he’s gonna go write the next chapter in his book right now anyway.)

Enjoy the show,

Mike

Extending The Client Lifecycle -- With Casey Jenks Jun 27, 2017

What would it take to get Casey Jenks functional fitness sainthood status? Is that a thing? If we just put his face on a medal and wear it around our gym, will that do the trick?

Casey’s the creator of Fitbot, the software that keeps our personal training programs from being our personal nightmares.

One thing we’ve found as gym owners is that people very rarely stumble upon a great opportunity without first encountering a world of pain. For Casey (and for us before he came along with Fitbot,) the pain was in the logistics of maintaining individualized fitness plans for personal training clients. To manage all the aspects of a program with remote, in-person, and hybrid clients, the whole digital circus would have to come to town: email, Excel, Google Docs, Evernote, Vimeo, copying, pasting, smartphones, desktops. When Casey would ask other coaches how they were keeping track of fitness plans, the same gigantic list of tools would come up. Luckily for all of us in fitness entrepreneurship, Casey already happened to be a software developer.

“I got sick of it, and decided to fix it. And I’ve believed that I could do a better job than what was being done. And I believe that what coaches and trainers do is a super-important part of society, and the tools they had at the time were just complete shit. And I believe that they deserve better.”

But let’s back up to why efficient individualized fitness plans are even necessary: A lot of coaches start with group fitness, and this is where they feel most comfortable. So this is sometimes where they want to stay. But personal training is what your gym needs in order to extend the lifecycle of your members. We see a ton of burnout after two years, but with a robust personal training program, you not only extend the interest and commitment of your clients, but you create a useful career path for your coaches.

Join us as we talk to Casey about how well-managed personal training programs increase income, improve employee and client retention, and get the best athletic results.

The Last Gym They’ll Ever Join -- With Alwyn Cosgrove Jun 20, 2017

Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over?

This week, we talk to Alwyn Cosgrove of Results Fitness to find the compelling answer to that question. We were thrilled to have the chance to sit down with Alwyn, because he was one of the first people to really convince us of the merits of systemizing our own business.

Alwyn helped us explore some of the reasons we choose not to delegate our work or simplify it with systems. A lot of times we think of handing over a task as a form of ‘giving up.’ Alwyn’s response is that “It’s not about idleness. It’s not about stepping out to be lazy. It’s about what if you had to? Could you?”

When Alwyn was diagnosed with stage-four cancer, he very quickly figured out how to get all the systems in place that were necessary for his gym to operate optimally in his absence.

“I had to move in at UCLA to have a stem cell transplant, right? We had insurance because of the gym, but your bills at home… You still have to pay your rent or your mortgage. You still have to pay your car payment. You still have to pay for everything, right? How do you create a business that runs without you? That’s what you should be doing in the first place.”

Alwyn’s gym underwent a thorough systemization under circumstances that were far from ideal. But it worked. In fact, he jokes that he must have been the jam in the system, because business boomed while he was gone.

As a result of the groundwork he laid years ago, Alwyn is now able to focus on refining his systems and getting incredible results. Some of his members, for example, have been with his gym for 17 straight years, with the average membership running in the seven-to-ten-year range. Ideally, the only reason someone would chose not to renew their membership is that they’ve moved out of the area entirely. Otherwise, he wants to be the last gym his members will ever join.

Getting Your Systems In Place -- With Danny Putnam Jun 13, 2017

It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s inadvertently made the career switch from pro-ball player to nutrition entrepreneur. Sound familiar?

Okay. So maybe former Oakland A’s outfielder Danny Putnam’s specific story isn’t one we’ve heard before, but you’ve seen those basic elements over and over: A hobby or a side-gig ends up taking off, and before you know it, you’re in business. As the Founder and Managing Director of Lurong Living, Danny’s business literally started on the field during ballgames. It wasn’t anything he’d expected. The way he’s sustained the growth of his business is by putting the right systems in place at the right time.

In this episode, we talk to Danny about how to know when to build a tool versus when to hire a person, the difficulty of putting up boundaries on your time when things start taking off, and how to create buy-in with your employees. We also use juggling as a metaphor a lot. It works. (Anyone who’s ever dropped the ball can back us up on this.)

As entrepreneurs, we often don’t want to develop systems or automation, out of the fear that it will make our business impersonal. We talk about the ways that systems can actually make us more creative. When we can find a better way to take care of tasks that are outside of our wheelhouse, it frees up our time and our brain to work on the bigger picture of our mission.

Whether you’re growing your business or you just want to hear more about the world of deer-antler side-hustles, we hope you enjoy the show!

How To Find Your Strengths As A Leader -- With Taylor Drescher Jun 06, 2017

As a Marine Corps lieutenant, and usually as the only woman in the room, Taylor Drescher anticipated the challenges she might face as a leader. In her case, she was able to identify that her strength as a leader was literally her physical strength -- so she played it as much as she could.

“I'd carry more weight on purpose, just to, not to prove a point, but because I could and I loved it. I lived for that, you know? So, why not? Then, the guys would be complaining or falling down, I'd be like, ‘Do you want me to carry your pack for you?’”

By the time Taylor decided to become a Marine, she was already deep into the functional fitness lifestyle and competing as an athlete. When she had to go on a five-mile, weighted endurance run through the mud for basic training, her reaction was, “I can’t believe I’m getting paid to do this.”

This attitude has helped her have an awesome career not just as a Marine, but now as a life coach.

And it isn’t all about leaning on your strengths: Effective leadership requires an honest assessment of weaknesses and a plan to overcome them. In Taylor’s case, she was not good at taking standardized tests. That’s where she would ask for help studying. She knew that, just as her team would look to her for guidance in her strongest areas, she needed to be okay with sometimes saying “I don’t know this,” and seeking out help from someone who does.

She now applies these principles of playing up strengths and identifying weaknesses with her clients who look to become more effective leaders themselves, in a variety of fields.

What Is Corporate Intelligence? -- W/ Garry Lineham May 30, 2017

Just because you’ve eaten in a restaurant doesn’t mean you know how to run a restaurant. Most people will agree with that in general, but it’s harder to see the truth when looking at your own business. The same goes for working out or coaching in a gym versus running a gym.

This week, Garry Lineham talks to us about why it might be more important to grow in your business experience than in your technical knowledge when running your own gym (or any business for that matter.) The core reason is corporate intelligence: the attribute that you exercise and expand by working on a business as an entrepreneur rather than just working in the business as an employee.

Currently, Garry runs Human Garage, a health and wellness company in Venice, California that specializes in the connection between the body and the mind. On Barbell Business, Garry tells us how he applies his corporate intelligence daily to the tasks of leading and growing his team there and scaling his operation.

Garry explains a lot by breaking down what is and is not a real business.

“It’s not a business if you have to be there; it’s a job.”
“If you’re doing it just to make money, then you better get out of there. That’s not a business.”
“If you can’t define your values and your beliefs, then it’s not a business and you shouldn’t be in business.”

For him, your skill starts off as a trade. Then you create a hobby out of it, even if you’re actually operating a gym, for example. A real business is when you can duplicate it, and that requires a certain amount of corporate intelligence in the owner.

When it comes to starting and continuing a gym, Garry believes that corporate intelligence is the key to making the right call: “Just because something is a good idea doesn’t mean it makes a good business.”

But even if you’re running a business that should work, your corporate intelligence will determine if you’re the right man for the job: “Just because it’s a good business and a good idea doesn’t mean I’m gonna be good at it.”

For those who are already successful at their business but are eager to learn more, Garry also has some wisdom to share.

“The biggest killer of businesses is success. It’s not actually the challenges of getting started.”
“What the brand really is is what people feel and say about you when you’re not there.”

So if you’ve been wondering why all these hours spent in your gym haven’t elevated you to a higher level of business success, or you already have corporate intelligence but want to gain more, check out this week’s episode of Barbell Business.

How To Scale Up - Or Sit Tight - W/ Mike Melby May 23, 2017

How do you know when your business is big enough? When can you stop raising capital? Can you get out of your building’s terrible lease terms?

Mike Melby is a venture capitalist who works exclusively in sports and fitness. He’s overseen the inception and growth of a lot of businesses, and on this week’s episode, he shares some of the common traps owners fall into.

As a functional fitness entrepreneur, you probably get a ton of unsolicited advice about how to grow your business. “You should get more investors!” “You shouldn’t franchise; you’ll only get a 5% royalty!” “Now that you have four gyms, you might as well open up a fifth!” And while it’s a good idea to listen to all the advice you get, it’s not a good idea to take all of it.

This week, Mike talks about how to know when your gym is the right size for you. Sure, getting investors means more money, but it might also mean having to report to someone when you’re used to being your own boss. Franchising royalties that sound like small potatoes end can end up being big paychecks. And the difference between opening that fourth gym and opening that fifth gym might not mean 25% more work for your staff — depending on the scalability of your current model, that one location might bring 100% more work (and pain) for everyone involved.

Let’s say you know you’re ready to start approaching investors. Listen in for great advice on who to ask, how to ask them, and how to deal with the inevitable rejection. Plan to ask 100 or more people for money, and don’t take it personally when they reject you. In fact, don’t even look at it as rejection. Mike has tips for getting through the pain of our own egos.

You know you want to grow. Listen to this episode for insight on the right way to do it for your brand, your business, and your life.

Want help creating and executing strategies and systems to grow your membership, dial in your analytics and strengthen your gym’s community? Learn more about our individualized business coaching program, Barbell ETHOS and get on our waitlist for the next opening.

barbellbusiness.com/barbellethos

Ron Wilson - How To Find Your Focus Zone W/ Hylete CEO May 16, 2017

If you want to learn how to juggle, you don’t start with five balls. You become proficient with two and add from there. The same is true for gym owners. We often see gym owners take on multiple projects and attempt to create multiple revenue streams at the same time. This often leads to a lack of focus, frustration, and sub-par work as projects don’t get completed on time and additional revenue streams fail to materialize. The shotgun approach seldom works. Ask yourself this… …in moments of weakness, do you take on a project or a client that is outside your focus zone? In other words, do you say “Yes”, when you should be saying “No”? This is a common pitfall for business owners that have not defined their core competency and their unique genius. In this week’s episode, we are chatting with Ron Wilson of Hylete. Hylete is one of the top apparel companies in the fitness industry. Ron has built a multi-dimensional business with apparel, fitness accessories, and training apps. His vision is set on doing even more, but what made him successful is the fact he started with a singular focus, what he calls his Focus Zone. For 5-years Ron lived in his focus zone, to create the best performance shorts in the fitness industry. After building trust in the community, revolutionizing the way performance apparel is purchased, and delivering the quality a demanding marketplace required, and only then, did Ron began to expand the variety of his product line. Now, Hylete has one of the most loyal followings of any apparel line in the industry. Gym owners, small business owners, and aspiring entrepreneurs can all learn what the Focus Zone is and how to identify it in this episode of @barbellbusinesspodcast. enjoy the show, Mike

How To Work Well With Business Partners w/ Athletics United May 09, 2017

Entrepreneurship is inherently lonely. Not to mention, it can be stressful. Being the only one in charge means you hold all the responsibility, which is why partnerships are often so appealing to experienced entrepreneurs.

When executed correctly, partnerships can help bring a business to the next level. At the same time, they can cause more stress, and lead to failure of a business. Like any relationship, a healthy partnership is build on trust and communication.

This week, we visited Athletics United to chat with Brian Arthur and Jake Sirokman to hear about how they are working together to build a kick ass gym. Jake and Brian, come from different backgrounds but have come together to build something bigger than they could have alone.

In this episode we discuss:

The importance of having specific roles in a partnership
Why it is vital to understand and respect the strengths and weaknesses of each partner
How to make business decisions when multiple people are involved

If you have a business partner or considering partnering with one, sit down and give this one a listen.

Enjoy the show,

Mike

How To Charge Clients For The True Value Of Your Service May 02, 2017

We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership.

On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth.

In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell.

If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch.

Enjoy the show,

Mike

How To Set Up Systems In Your Business Apr 25, 2017

There is a big difference between working IN your business vs ON your business. No matter what industry you are in, there is a milestone that every entrepreneur needs to hit in order to take their business to the next level. That milestone is systemization.

In this episode, we catch up with Angelo Sisco, our head business coach at Barbell Ethos, and Jason Dunbar, founder of Iron Fire Athletics & CrossFit Poway, to talk about the process of setting up systems in a gym business. model.

If you are currently in a place with your gym where you are coaching classes, doing admin work, managing finances, and struggling to find time to even think about sales & marketing, you are very much in a survival state. It is common as entrepreneurs to assume that the answer is to just work harder. That is simply just not true. In my experience, and what holds true in all business, is creating an environment where the day to day tasks are outsourced, automated, and systematized. When this is achieved, there is a shift out of the the survival state into a state of clarity where you can focus on growth, and more importantly, create the time to focus on what you enjoy doing.

Enjoy the show,

Mike

The Value Of Investing In Yourself Apr 11, 2017

As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable.

In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her.

She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path.

As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey.

Enjoy the show,

Mike

How To Make The Best First Impression Apr 04, 2017

If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want to succeed in building a strong community, you need to focus on connecting with your clients and building an experience that they value. That experience starts the first time they walk into your gym.

In this week’s show, we are podcasting with Jordan Harbinger. Jordan runs The Art of Charm, a podcast focused on helping top performers build advanced social skills. Art of Charm has been around for over 10 years and Jordan has had his fair share of experience diving into the deep psychology of communication and social interaction. Not to mention, Jordan has is a member of a CrossFit gym, and shares his experience of what it was like joining multiple gyms in the LA area, and what each gym felt like from the clients perspective.

In this episode, we discuss,

Tips & Tactics for developing higher level communication skills
Why community is the most important aspect of your marketing
Physical and verbal tactics for making the best first impression
Why you need to remove negative people from your business and personal life

Enjoy The Show,

Mike

The Value Of Mentorship Mar 28, 2017

Wouldn’t it be awesome if there was a process in life that could help you rapidly advance your progress?

Well there is. It’s called mentorship. Just like a coach or a personal trainer, a mentor is someone who can guide you through the process and show you a clear path to your goals. That doesn’t mean you don’t have to do the work, it just means you have someone who has gone through the same process to help you get there faster, and with more clarity.

We visited Mycal Anders at CrossFit PHX to talk about this topic. Mycal is the founder of PHX and also the host of the Feed Me, Fuel Me podcast. Mycal has built an amazing business, and is very focused on giving back and providing opportunities to those passionate about building a career in the fitness industry.

In this episode we discuss:

The apprenticeship phase and the value of learning from experience
How to provide growth opportunities in your community
How to find passionate individuals to mentor and work in your gym
Why building a team allows you to be a better entrepreneur

How To Turn Your Side Hustle Into A Full Time Business Mar 21, 2017

If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job. Now if you are like most gym owners, you also noticed that running a gym and trying to work your day job was a lot harder than you expected. You hit a plateau with how your business was scaling, and you realized that there are just not enough hours in the day to have a day job, and still have your gym grow into what you want it to be. If this was you, or is still you, you need to listen to this episode. This week, we met with Christian Valencia at his office in Orange County, CA. Christian is the CEO of a company called HIIT Bottle. Although Christian is not a gym owner, his story is very similar to yours. Christian came up with the idea for HIIT in 2014 after exploding a generic shaker bottle of whey all over himself. He realized there needed to be something better, and he got to work in creating a higher quality all purpose shaker bottle. What resulted was HIIT Bottle. Since then Christian has been on a journey of shifting HIIT Bottle from a side project to a fully operational business. In his story are lots of insights and tips on how he transitioned into running HIIT Bottle full time. Enjoy the show, Mike

The DIY Guide To Making Videos For Your Gym W/ Monkey Reel Media Mar 14, 2017

We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why video is the most important type of content you need to have in your marketing strategy. This is a special show because instead of just an interview, we shot a live demo where Justin shows you how you can create high quality video testimonials with your iPhone. You do not need expensive equipment nor do you need to hire an outside videographer to make videos. It just takes a little know how. We are excited to have Justin on to show you how to make your content stand out. Since part of this show is a demo, you are going to want to watch this episode instead of listening to the audio version. Head over to the Barbell Business blog, or tune in via our youtube channel to learn how you can stand out in the market, and start shooting high quality videos for your gym. Also, if you are excited about creating video content for your gym, and want to step up your game, Justin has put together a training series to help gym owners learn how they can create high quality video content on their own. We highly suggest you check it out.

monkeyreelmedia.com/training-series

enjoy the show, Mike

How To Step Into Your Roll As A Leader W/ AJ Richards Mar 07, 2017

Hey Business Tribe,

We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club.

He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time.

In this episode we discuss:

– Leadership tactics and how to focus on being the visionary

– How to automate and outsource and delegate to a team

– The story and vision behind Rush Club Nation and head to head fitness competitions

– Tips and Insight on running multiples brands at the same time.

Enjoy the show,

Mike

How To Step Into Your Role As A Leader W/ AJ Richards - 150 Mar 07, 2017

Hey Business Tribe,

We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club.

He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time.

In this episode we discuss:

- Leadership tactics and how to focus on being the visionary

- How to automate and outsource and delegate to a team

- The story and vision behind Rush Club Nation and head to head fitness competitions

- Tips and Insight on running multiples brands at the same time.

Enjoy the show,

Mike

Live Q&A: We Answer Your Business Questions Feb 28, 2017

Good morning tribe,

We are sharing something unique on the podcast this week, and I think you are going to find a lot of value in this episode.

Last week, we recorded a podcast of the crew and I doing live Q & A session on Facebook. Gym owners from around the world tuned in to ask questions about their business including what they are struggling with and how they can take their gym to the next level.

We discuss topics such as:

How to reverse engineer membership pricing to reach your financial goals
How to begin automating and outsourcing admin work you don't need to be doing
How to communicate the value of your service to potential clients who are only focused on price (in the beginning)
How to start tracking important data points in your business so you can shift your focus to where it needs to be for growth

If you found this episode helpful, the team and I would love to hear from you. What questions did you find most relevant to your current situation? What questions do you have that we did not answer. Let us know with a comment on our Youtube channel. We look forward to doing more of these and helping you grow this year. Enjoy the show, Mike

How To Accelerate Your Success By Hacking Your Language Feb 21, 2017

This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss

How to communicate more effectively as a coach and as a leader
How language plays a large part in your success as an entrepreneur as well as your personal life
The difference between CONFLICT language and ARCHITECT language
How to focus on language that motivates you rather language that holds you back

Are You Having Fun Running Your Business? Feb 14, 2017

This week on BARBELL BUSINESS we are bringing Guy Ferdman back on the show.

In this week's show we discuss:

How to treat your business as a game
How to tap into consistent motivation and passion in your business
Why relationships are the most important part of business
How to adopt the process of mastery into your life

If you haven't had a chance to listen to the first show we did with him, you can watch the first episode we did with him here

What Is The Barbell Mastermind? Feb 07, 2017

This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss:

The difference between a mastermind, a workshop, and a conference
The value of being a contributing member of a mastermind
Why Masterminding is one of the best ways to grow your network
How we set up our experience at the Barbell Mastermind

If you liked this episode and are curious to learn more, head over to barbellmastermind.com and apply to the upcoming event in San Diego, CA on March 7-9

Marketing, Sales, and Personal Development Jan 31, 2017

This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss:

The psychology of change and habit development
Why everyone will benefit from working with a coach
Understanding the difference between "doing" and "being" in your life
How to understand the difference between will power and passion

You can learn more about Guy and his work at satoriprime.com

Box Owner Episode: Drew Girton of CrossFit Pendulum Jan 24, 2017

This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss

How to understand what type of entrepreneur you are
When to learn more and when to take action on what you know
The process of stepping out of coaching and admin to manage the business and grow
How to grow your culture in group class

Fitness Entrepreneur Episode: David Newman of RX SmartGear Jan 17, 2017

This Week On BARBELL BUSINESS we interview David Newman of RX SmartGear. We discuss:

How David built his business on the simple idea of wanting to make a better jumprope
How to scale your business on top of what you are known best for
Why you need to focus on customer service as the core of your business practices
How to think with a reactionary mindset to the market

To learn more about what David is up to, head over to www.rxsmartgear.com

Instagram: @barbellbusinesspodcast

Facebook: /barbellbusiness

How To Use Copywriting To Connect W/ Your Best Clients Jan 10, 2017

This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart. We discuss:

How to shift your marketing from feeling "salesy" to authentic
Why good copywriting is essential for connecting with your clients
How to strategically understand your potential clients needs and wants
How to target the people you want to come in your gym through targeted copywriting

The Entrepreneurial Journey Jan 03, 2017

This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as:

How to strategically think about providing value to your customers
The difference between a service and a product based business
The purpose of obstacles in the entrepreneurial journey
Why building a brand along side your business is important

Understanding Facebook Advertising Dec 27, 2016

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:

How to understand the Facebook Advertising Process
How to target your ideal type of client on Facebook
Why you need to focus on educating your clients on Facebook
How to test your ads with a small budget and scale big after

Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co

How To Build A Kickass Referral Program Dec 20, 2016

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss:

Why referrals are an important element to a service business
How to target and motivate your best members to help you bring new members into your gym
How to make it easy for your members to refer their friends to your gym
How to make sure you are building in the key rules to a successful referral program

Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

How To Build Community Back Into Your Box Dec 13, 2016

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss:

How to build community into your box, and enhance the member experience
Why you need to think of your gym as more than just a place for fitness
Why you need to be humble and open to asking for help and finding mentors
How to focus on growth in your business process, and open to change

What Is Barbell Logic? Dec 06, 2016

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss:

What is included in the Barbell Logic software
How to optimize, automate, and outsource your admin work
How the cost structure is laid out to benefit you the most
The difference between building a system on your own and using Logic

How To Get Ready To Crush It In 2017 Nov 29, 2016

This week on BARBELL BUSINESS we discuss:

How to strategically tap into your community to grow your membership
How to set up your onboarding process to optimize the conversation rate of new members
How to motivate your team to get onbaord with your passion
How to set up a game plan to kill it in the new year spike

How To Develop The Mindset That Will Unlock Your True Potential Nov 22, 2016

This week on BARBELL BUSINESS we interview discuss:

Why your mindset is the foundation for your success
How to find clarity and unlimited motivation around your vision
How to think with a growth mindset and understand your “Why”
How to structure your conversations and interactions with your clients to show your true value

Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

How to Ethically & Effectively Sell Supplements In Your Gym Nov 15, 2016

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss:

Why providing supplements is an important added value for your clients
How to sell supplements in your box with out acting "salesy"
How to structure your ordering and sales process to optimize profit margins
How to educate your athletes on the overwhelmingly confusing supplement industry

The Ultimate Website Episode Nov 08, 2016

This week on BARBELL BUSINESS we discuss:

Why your website is the most important point of contact in your digital marketing plan
How to optimize your website to convert online visitors into clients
How to effectively tell your gym's story through imagery and video
The most important things to include on your website including testimonials, CTAs, lead magnets, and more

How To Grow In A Competitive Market With Aliso CrossFit Nov 01, 2016

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss:

How to be the best with what you have and scale intelligently
How to diversify and optimize your intake process
Why you should think of your business as a system of systems
How to save time with your admin work and scale your work towards what is most important in your business

Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle. Enjoy the show!

How To Hack Your Productivity And Workflow With Fitness Entrepreneur: Max Shank Oct 25, 2016

This week on BARBELL BUSINESS we interview Max Shank. We discuss:

How to make the right decision every time with a cost/benefit analysis
How to outsource and automate parts of your gym business
Why you should create defined roles for yourself, the partners, and employees in your business
How to set up productivity hacks to be more effective in your workflow

Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here

How To Use Social Media To Grow your Business During Your Slow Season Oct 17, 2016

This week on BARBELL BUSINESS, we discuss:

How you can utilize social media to get clients in the door during your slow season
How to create a strategic social media plan to target your specific client demographic
Why you need to have a consistent, organized, and uniform social media posting plan
How to use social media like a strategic marketer with CTA’s, story telling, and brand development.

Make sure to check out the free download for this episode by going to barbellbusiness.com/socialmediatemplate

If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego, learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

How Your Sales Process Sets The Bar For Your Retention Rate Oct 11, 2016

This week on BARBELL BUSINESS we discuss:

How your retention rate is effected by the first interaction you have with your clients
How you can manage the expectations of your clients so they understand the value of your service
Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions
How to use effective communication to stand out from other gyms, and provide the most value for your gym members

If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego, learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

How Barbells For Boobs Rapidly Built An Impactful Brand Oct 04, 2016

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss:

How to tap into a community and create social change.
How to implement problem solving tactics into your business.
Why you should be implementing more community events at your gym.
How you can become a health care advocate for yourself and teach others to do the same.

Gym owners: Commit to the Ultimate Member Lifecycle Challenge here and learn how to run your business in an amplified yet simplified way. http://www.barbellbusiness.com/lifecycle

How I Took My Fitness Business Online Sep 27, 2016

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss:

His business model which allowed him to charge the premium for a high end personal training concierge club
How he became NSCA National Personal Trainer of the Year in 2008
How he made 6-figures a year running 2 gyms and a few boot camp classes
How he automated and scaled his business to get his life back

Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/

Enjoy the show!

HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET Sep 20, 2016

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:

The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
How to add more value propositions so you can charge more for your monthly service.
Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.

Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com

How To Onboard New Gym Members The Right Way Sep 14, 2016

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including:

The different ways to structure your onramp
How to choose the best coach to run your onboarding experience
How long your onboarding process should be
How to transition your clients from onramp to regular classes
The Sales psychology to convert new clients into long term customers

Continuing Education for your Coaches and Staff Sep 06, 2016

This week on BARBELL BUSINESS, we discuss:

How you can culture a culture of consistent learning in your gym
How continuing education can impact your retention rates for both coaches and members
Our favorite educational resources
The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class

Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template.

Enjoy the show!

Re-imagining Your Box's Sales Process and Culture Cure Aug 30, 2016

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
How to close over 50% of those sales calls
How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

Instagram:@lachyroston and @raphfreedman
Their website: www.themindmuscleproject.com/
iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2

To learn more about their other businesses, visit:

Peak Chocolate:www.peakchocolate.au
CrossFit Creature: www.crossfitcreature.com/

Enjoy the show!

Our Formula for Ultimate Personal Happiness Aug 23, 2016

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

The origin story of Barbell Shrugged
The biggest business and life lessons we've learned along the way
Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

Our Formula for Ultimate Personal Happiness Aug 22, 2016

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

The origin story of Barbell Shrugged
The biggest business and life lessons we've learned along the way
Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

How the People in Your Life Affect Your Success Aug 17, 2016

This week on BARBELL BUSINESS, we discuss:

The types of people who affect your outcome
The categories of your life that are influenced by the company you keep
The people (and companies) who may be in your blindspot
How you can mindfully choose who to surround yourself with in business

Enjoy the show!

Our "Thank You" to the Box Owner Aug 09, 2016

This week on BARBELL BUSINESS, we discuss:

The box owner as the backbone of the CrossFit industry
The increase of quality fitness entrepreneurs over the years
The risk and reward of being a box owner
The level of appreciation the community owes gym owners
The evolution of gym owner mentality and mindset

Reaching the Turning Point Aug 03, 2016

This week on BARBELL BUSINESS, we discuss:

How to eliminate the mystery of running a business
The new sustainable CrossFit business model
How to finally take control of your destiny as a gym owner
What next steps you should take. Either shit or get off the pot.

Enjoy the show!

Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

How to Heal Leaky Funnel Syndrome Jul 26, 2016

This week on BARBELL BUSINESS, we discuss:

What a marketing/sales funnel is and why it’s important to understand the phases
The symptoms of leaky funnel syndrome
How to heal your leaky funnel
How lifecycle marketing has replaced the traditional approach to marketing tactics
How lifecycle marketing is a much more simplified yet amplified approach to growth and retention
An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here)

Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.

Enjoy the show!

How to Create Awesome Videos to Grow Your Health & Fitness Business Jul 19, 2016

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have.

If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar.

In this episode we cover:

How to shoot your own videos
The equipment you need to pull it off
The different types of videos you might want to use
and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization)

Enjoy the show!

The Quintessential Gym Owner’s Journey Jul 12, 2016

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today.

During this episode you will hear about:

How to select good coaches
Internship programs
How to sell and ask for money
Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals
Entrepreneurship and personal relationships
How to successfully get out of your own way and delegate
How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive
Finding where the most productive hours exist
How to fall asleep in any situation
Creating a positive mindset
30 days of motivation e-book
Mycal’s morning routine

Twitter: @mycanders

Youtube: the daily derz

All Social: CrossFitPHX

IG: CoachDerz

Enjoy the show!

Why the Value You Produce Doesn’t Match the Money You Make Jul 05, 2016

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it’s full of many gems.

Find out:

What is actually keeping you from achieving your goals
How to upgrade your life across the board and be insanely productive
How to add $6-$14k a month immediately
Defining success and how to not cannibalize success in one aspect of your life for another
Why your gym is full and your bank account is empty
Why it’s important to keep score for the game your playing
How money gives you more ways to express love
How you’re betting against your client’s success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives
The 3 ways any business makes more money
How to close a sale
Another reason you should be using contracts
How to practice the art of receiving
How to choose from a menu of perspectives

How to Increase Your Gym's Perceived Value Jun 28, 2016

This week on BARBELL BUSINESS, we discuss:

The difference between selling memberships and selling solutions
The benefits of a premium pricing strategy
How emotional connection > benefits > features
How to increase your gym's perceived value

Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story

Enjoy the show!

The Evolution of Working Against Gravity Jun 21, 2016

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses:

The evolution of their online nutrition program and business model
Hiring virtual assistants and new employees
Their new referral and social proof model
Optimizing the user experience
Keeping your clients accountable for long-term success and extreme ownership

Enjoy the show!

Understand the 5 Pillars of Success for Business and Life Jun 14, 2016

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses:

Dealing with anxiety and the feeling of impending doom
The real importance of daily meditation
Taking care of your body before you take care of others'
The 5 pillars of success which you can start today
Finding a mentor

Enjoy the show!

Interview w/ Onnit's Total Human Optimization Specialists Jun 08, 2016

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on:

The Onnit Culture, Vision, and Mentality
How you can turn your gym into one of total human optimization
The beauty behind effective loveable communication with your team and clients
The power of a like-minded entrepreneurial community
How to mix automation and personality for your business
Juan's (aka Juannit1) Snapchat pro-tips

Enjoy the show!

Interview w/ Andy Petranek, Innovator & Pioneer in the Functional Fitness Community May 31, 2016

This week on BARBELL BUSINESS, we interview Andy Petranek, founder of the Whole Life Challenge and CrossFit LA, one of the first original 10 CrossFit gyms and one of the most respected CrossFit gyms in the world.

In this episode, Andy discusses:

the story behind how he created one of the first CrossFit gyms in the world
what he believes to be the best training model for the modern CrossFit box
how contracted members and coaches will change the way you do business
how he overcame the challenges that come with innovating a game that wasn't working anymore

Enjoy the show!

How to Create a Gym that People LOVE May 27, 2016

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:

How to have heart for more than just your members' fitness goals but for their success in life
The single most important action that someone needs to take in order to improve the culture at your gym
What a great culture does for your business and overall state of happiness in everyday life

Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?

Enjoy the show!

Our Favorite Trick to Deal w/ the Entrepreneurial Emotional Rollercoaster May 17, 2016

This week on BARBELL BUSINESS, we discuss:

The entrepreneurial emotional rollercoaster
How to remind yourself you don't suck with the reverse gap
Our favorite tricks to training yourself to also celebrate what you’ve accomplished in the past

Enjoy the show!

How to Identify Your Gym's Next Big Opportunity to Improve May 10, 2016

This week on BARBELL BUSINESS, we discuss:

Commonly distracting operations tasks that waste time and energy
The high-level tasks a gym owner should not lose touch with
Game-changing opportunities ALL gyms should put into place to 10x their efficiency

Remember, if it's not a hell yea, it's a hell no.

Enjoy the show!

How to Build a Thriving Box in a Consolidating Market May 03, 2016

On this episode of BARBELL BUSINESS, we discuss:

our predictions for the future of the box business
how to tap into change and differentiators
how to crush at delivering a value added service
how to build a thriving box in a consolidating market

Enjoy the show!

How to Make Your Gym's Core Values Mean Something Apr 27, 2016

This week on BARBELL BUSINESS, we discuss:

The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth
Pitfalls that come with poorly defined values - they run deeper than you might think
Examples of core values that have inspired us
A deep dive into Barbell Shrugged's core values and how we live them daily

Enjoy the show!

When to Add Texting to Your Gym's Communication Strategy Apr 23, 2016

This week on BARBELL BUSINESS, we interview Jace Treat, communications expert at ZipWhip and discuss:

Why gyms need a multi-channel communication strategy
What the most common forms of communication are and the appropriate roles they play
How to integrate texting into your gym's communication strategy

You can contact Jace Treat to learn more about how you can enhance your gym's communication strategy through texting software to BARBELL to (206) 582-3725 or visit zipwhip.com

Enjoy the show!

What Everyone Needs to Know About Social Entrepreneurship Apr 12, 2016

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss:

The impact of social entrepreneurship and non-profits in the fitness community and industry
Key business principles you must master to run a successful non-profit or for-profit organization
How financial and operational practices used in non-profits can help systemize and sustain a for-profit business
How your box can benefit and even profit from teaming up with non-profit organizations

Enjoy the show!

Is Your Gym Business Built to Survive or Thrive Apr 05, 2016

This week on BARBELL BUSINESS, we discuss:

The differences between gyms which are built to survive and businesses that are planned to thrive
The consequences that come with dreaming small and aiming too low
How you can make the shift from survival mode to "thrivival" mode.

Resources mentioned on this episode:

Barbell Business Workshop - www.barbellbusiness.com/toronto-workshop
Barbell Business' Free Manifesto - www.barbellbusinessbook.com
Barbell Business Academy - www.barbellbusiness.com/academy

Enjoy the show!

How to Upsell Your Members the Non-salesy Way Mar 22, 2016

This week on BARBELL BUSINESS, we discuss:

The challenges that come with having a 200+ member gym
Getting more revenue with fewer members
How to increase your lifetime member value
How to upsell your members the non-salesy way
Things to consider when adding different sources of revenue

Formal Education vs DIY Learning Mar 15, 2016

This week on BARBELL BUSINESS, we give our thoughts on

Why so many successful people were bad students (including us)
When we finally fell in love with learning
Pros and cons of traditional education versus learning on your own
The importance of teaching and discussing what you've learned to others
Where gym owners can learn new skills online

Be sure to check out Barbell Business Academy, where gym owners learn new skills online. www.barbellbusiness.com/academy

State of the Industry Mar 08, 2016

This week on BARBELL BUSINESS, we discuss the state of the gym industry in 2016:

Why the future is bright for the small box industry
The evolution of box & business partnerships
Dangers of over/underestimating the power of the CrossFit brand
The seasons of the gym business owner
The 9 foundational components that make up a well-rounded, truly healthy gym business
The importance of balancing your stakeholders

Be sure to download the free Barbell Business Manifesto: The Anatomy of a Healthy Gym at www.barbellbusinessbook.com

To develop your skills in the 9 areas of a Healthy Gym, enroll in Barbell Business Academy here: www.barbellbusiness.com/academy

The Complexities of Young Entrepreneurship Feb 23, 2016

This week on BARBELL BUSINESS, we interview our friend Austin Felton. He's on his 3rd successful business venture at 22-years-old so say he's learned a lot in the last several years is a massive understatement. We decided to focus in on a few lessons he's learned recently like:

hiring freelancers overseas
managing a remote workforce
firing employees
navigating around toxic relationships

Enjoy the show! Remember to head on over to BarbellBusiness.com to sign up for the newsletter. We're going to be launching an awesome new online academy for gym owners (present and wannabes) very soon and our email list will be the first to know.

Developing a Rockstar Coaching Team Feb 16, 2016

This week on BARBELL BUSINESS, we interview Pat Barber, a CrossFit Games Athlete (since 2008), Co-owner of Warmup & Workout, and Head of Coaches Development at NorCal CrossFit. In this show, we discuss:

How Pat got his career start in the fitness industry
Innovatively making people better through effective coaching
Hiring and coach training tips and methods
What he looks for in awesome coaches
The importance of a collective mission

How to Buy a Gym Feb 09, 2016

This week on BARBELL BUSINESS, we interview Charles Boyett, a recent graduate of the Barbell Business Workshop, Barbell Logic client, Barbell Masterminder, the new owner of Training Grounds Fitness and Orange Park CrossFit, and one of the most awesome guys you'll meet anywhere.

In this show, we'll discuss:

Taking the leap from one career path to another
Challenges that come with acquiring a failing gym
Mending a broken and disconnected culture
Charles' #1 piece of advice for others looking to purchase a gym

For more information on how Charles' growth strategy for Orange Park CrossFit came to be so dang effective, visit www.barbelllogic.com and schedule a discovery session.

How to Spend Now to Increase Your True Wealth Forever Feb 02, 2016

In this week's episode of BARBELL BUSINESS, we interview Bryan Franklin. Bryan is Mike's business coach, a co-author of "The Last Safe Investment," and a top Silicon Valley coach for first-time CEOs who has helped 7 of his clients grow their start-ups past the $1 Billion mark.

We'll cover several topics in their new book "The Last Safe Investment," once of them being:

Myth: If you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily, allowing twenty to thirty years of secure, peaceful retirement.

Reality: Though this might have been true at some point in the last century, it is not true any longer. If you want to get ahead and enjoy a life of prosperity, you must invest in the last safe investment: yourself, and your own skills, value to others, relationships, and overall happiness.

For a copy of "The Last Safe Investment," visit SafePlan.org

Enjoy the show!

Why Great Entrepreneurs Are Also Great Lovers Jan 26, 2016

This week on BARBELL BUSINESS, Mike, Ashley Bledsoe, Doug and AJ discuss some of their biggest relationship pitfalls, several of their favorite resources, lessons learned, and why love is really the key to success.

Be sure to check out http://www.barbellbusiness.com/love for additional resources mentioned in this show.

Enjoy!

Growing to 1000+ Gym Members Jan 19, 2016

This week on BARBELL BUSINESS, we interview Matt Reynolds of Reynolds Strong. In this show, Matt discusses:

How he built one of the largest strength gyms in the US
How he grew to over 1000 members
The keys to their gym's on-going success
Lessons learned from recently selling Strong Gym
His top tips to operating as a high-performing entrepreneur

Today's episode is brought to you by FitAid. Be sure to check out their new product FitAid Fuel which just launched last weekend. If you’re a gym owner, you can get 4 free cans of FitAid at drinkfitaid.com/deat. If you’re just a regular guy wanting a free can - they got your back. You can get one free there too.

Enjoy the show.

Going Pro: Are You a True Entrepreneur or an Athlete Who Owns a Gym? Jan 12, 2016

This week on BARBELL BUSINESS, we discuss:

Are you an amateur business owner? Or are you operating as a true entrepreneur?
Incognito haters, false security, and other things holding you back from going all in.
Old school marketing and sales tactics are dead. Evolve with the times and you might actually like it.
The ratio for gym owner self education
How to stop running from the stuff you've been ignoring

For more resources visit www.barbellbusiness.com

Enjoy the show!

Step Up Your Client Experience Strategy Jan 05, 2016

This week on BARBELL BUSINESS we discuss:

The difference between a hobby business and a real business
Why the way we've run our gym in the past will not work today
How to include purpose and connection into your daily SOPs
What you can do to improve your client experience strategy

Enjoy the show!

How to Deal with Your Biggest Frustrations Dec 15, 2015

This week on BARBELL BUSINESS, we’re talking about how to deal with frustrating relationships with people you work with, your partner, and mostly yourself. In this episode, we'll cover:

Overcoming the hero complex
The difference between a healthy striving for excellence and corrosive perfectionism
How we deal with the toxic effects of being frustrated with your body, your achievements and your sense of worth.
How you can tackle 2016’s goals with a new, growth-focused mindset.

This episode is brought to you by FitAid - our favorite Paleo-friendly post-WOD recovery drink. For a free case, visit www.drinkfitaid.com/deat.

Enjoy the show!

Our New Favorite Book on Leadership: Extreme Ownership Dec 08, 2015

This week on BARBELL BUSINESS, we discuss our new favorite book on leadership, Extreme Ownership, written by Jocko Willink and Leif Babin. This is a book you and everyone on your team should read. Jock and Leif share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life that work for both leaders and those who make up the team.

This is the perfect business book for someone who doesn't enjoy the traditional self-help style of writing. Jocko and Leif take you through riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders that translate into everyday business decisions quite seamlessly.

In this show, we pull out a few of the points we believe gym owners can start to implement today.

Enjoy the show.

How to Escape the Grind and Grow For Your Community Dec 01, 2015

This week on BARBELL BUSINESS, we discuss:

When you know it's time to step away from your business to work on yourself
The ROI of attending live events
The difference between an instructor vs being a true coach and leader
How to get buy-in from your business partner and/or life partner
The difference between meet ups, workshops, retreats, conferences, and masterminds
How to choose the right one for you.

You can only read so many books and listen to so many podcasts before you hit a ceiling on your development. Make 2016 the year for growth and development. No one is holding back the success of your gym but you. Learn how you can offer more by escaping the daily grind and connecting with other like-minded entrepreneurs.

To get more details on Barbell Business events coming up this year, visit www.barbellbusiness.com/events and fill out the short form with your interests. We'll send you details as we finalize them.

Enjoy the show!

How to Get More Referred Members for Your Gym Nov 17, 2015

This week on BARBELL BUSINESS, we discuss:

Why referred members are the most valuable members
Why you cannot rely solely on "word of mouth" marketing
How to set up a smart direct referral system
Offering incentives - should you or shouldn't you?
Tangible referral cards that crush during the holidays
How you can partner with local businesses for lead generation

Visit www.barbellbusiness.com for more resources like:

A demo of Barbell Logic to see how we the automated smart referral system
A $50 off discount for great quality gift cards at fitnessgiftcards.com (code: DEAT)
A downloadable lead source tracking sheet

How to Protect Yourself From Yourself (aka The Legal Episode) Nov 10, 2015

This week on BARBELL BUSINESS, we interview the woman who is constantly protecting us from ourselves, our lawyer Melissa Jaffe. In this episode we discuss:

How to find a lawyer that aligns with you (hint: find a holistic lawyer)
The 3 big areas that you should focus on as a business owner
The 3 biggest and most common contract mistakes business owners make
How to protect your business' IP in a realistic way

To learn more about Melissa and her methodology behind holistic law visit her website at www.mbjaffelaw.com and download her PDF by texting BARBIZ to 33444.

Enjoy the show!

How to Rethink Your Business to Deliver Meaningful Impact Nov 03, 2015

This week on BARBELL BUSINESS, we interview Yanik Silver and discuss:

How aligning your business with your passion and purpose will improve your bottom line
How to define your vision and start crafting your company’s culture
How to develop your tribe
How you can evolve your business into one that makes a meaningful difference in your community and your own life

Enjoy the show!

How to Master the Art of Leadership Oct 27, 2015

This week on BARBELL BUSINESS, we discuss:

They journey from follower to leader
Qualities of a leader
Old school vs today's leadership roles
How to develop the leader within you

To learn more about the systems we use help our team manage business more smoothly, visit www.barbelllogic.com and watch the on-demand webinar.

Defining Your Customer Experience Strategy Oct 20, 2015

This week on BARBELL BUSINESS, we discuss:

How you can determine your next customer experience project with the Kano model
How you can plot your members’ basic needs and expectations
How to determine your SMART goals for your next project
What software you can use to manage your next project
How to pull knowledge from every aspect of life into your business

Enjoy the show!

Pursue Your Passion w/ Lewis Howes Oct 13, 2015

This week on BARBELL BUSINESS, we interview Lewis Howes, former pro football player turned speaker, author and lifestyle entrepreneur. Listen to this podcast to learn:

How Lewis built a seven-figure business from nothing in just a few years
How he transitioned from what he was good at to pursue his passion
How you can “get-in” with industry influencers
How you can build a team to help you on your mission to pursue your passion

Keep an eye out for his new book “The School of Greatness” which will be released on Oct 28th. You can pre-order it on his website at LewisHowes.com

Enjoy the show!

The Advanced SOPs Episode Oct 06, 2015

This week on Barbell Business, we talk with Jonathan Bienz who explains how he uses his extensive Sigma Six training to identify inefficiencies in gyms and other businesses. If you're lacking processes, this is where you want to start. If you have existing systems for your business, this episode will blow your mind. He takes procedures, processes and SOPs to a whole new level.

If you want to learn more about gym systemization and automation, visit www.BarbellLogic.com and watch the on-demand webinar.

Promote Your Gym and Raise Money for Charity at the Same Time Sep 29, 2015

You're about to hear what we like to call an "encore broadcast" so you may have actually heard this episode before. If you have, you should listen to it again because it's awesome. If this is new for you, we'll discuss how Matt Sharp, owner of CrossFit Maximus built a charitable referral system for their gym. Since we originally aired this show, Sweat Angels has brought about huge successes for gyms using their system and for the charities they've helped fund. Learn more at http://www.causely.com/sweatangels

ALSO, be sure to visit barbellbusiness.com to download an all new free eBook: "How to Grow Your Gym and Raise Money for Charity at the Same Time" which is an extension of this show. Enjoy!

How to Craft Your Own Career in the Fitness Industry Sep 22, 2015

THIS WEEK ON BARBELL BUSINESS, we interview Dr. Theresa Larson, founder of Movement Rx. She has an absoutely inspiring backstory and some great tips for those of you who would like to make a career for yourselves in the fitness industry outside of coaching and owning a gym.

Besure to check out the full article at BarbellBusiness.com for more awesomeness, leave us a comment on Facebook and a starry review on iTunes if you're digging the content. Enjoy the show!

Burning Man for Business Sep 15, 2015

THIS WEEK ON BARBELL BUSINESS, WE DISCUSS:

What Burning Man (really) is
Why every entrepreneur and aspiring business owner should go
How true creative expression can benefit your business
The 10 principles of Burning Man and how they can apply to your gym

Besure to check out the full article at BarbellBusiness.com for more awesomeness, leave us a comment on Facebook and a starry review on iTunes if you're digging the content.

Enjoy the show!

PS Gym owners: also be sure to check out Barbell Logic: automated sales and marketing software for affiliates. Watch the demo here.

Building a Brand with Authenticity Sep 10, 2015

This week on Barbell Business, we interview co-founder of As Rx, our friend Marcus Dedina. He discusses how he and his team found success in the CrossFit industry by building a brand that focused on being more than just apparel company - rather a representation of a community and culture.

Marketing to Millennials Sep 01, 2015

Starting a Biz in the Fitness Industry w/ Jeff Sherman Aug 25, 2015

How to Effectively Communicate With Your Team Aug 18, 2015

THIS WEEK ON BARBELL BUSINESS, we discuss:

Why communication is the key to successful relationships
How different personality types can complement each other in business
How to determine your personality type
The secret to being an effective communicator and a loved and respected leader

To see what system we use to help our team manage business smoothly, visit www.barbelllogic.com and watch the on-demand webinar.

How to Automate Your Gym Aug 04, 2015

This week on BARBELL BUSINESS:

The difference between systems and automation
Why you need both
How to start creating systems at your gym
3 automated sales/marketing campaigns you can implement at your gym
The system we developed and use to do it all

For more details on the system we discuss in this episode that will systematize and automate the growth and member retention at your gym, visit www.barbelllogic.com and watch the on-demand webinar.

How To Grow Your Business with Content Marketing Jul 20, 2015

The Business of Weightlifting - EP 71 Jul 06, 2015

Young Entrepreneurship w/ Dmiitriy Kozlov Jun 29, 2015

From $0 to $60k in 6 months (Case Study: Adee Zukier) Jun 22, 2015

World Class Client Experience - Ep 68 Jun 15, 2015

The Badass Business Episode w/ Christmas Abbott Jun 08, 2015

The Business of Failure w/ Brian Mackenzie of CrossFit Endurance Jun 02, 2015

Getting Started Online May 26, 2015

How To Eliminate Distractions May 06, 2015

63- Our Biggest Business Lessons Apr 30, 2015

62- Abundance vs. Scarcity: Don't Be Scarcity Guy Apr 16, 2015

61- If We Could Do It All Over Again Apr 10, 2015

If we could start our gym businesses over again knowing what we know today.

60- Building a Legacy w/ Cory Gregory Mar 27, 2015

59- Live, Learn & Pass On: Building A Value Based Business Fueled By Passion w/ Dave Tate Mar 20, 2015

58- Leveraging The CrossFit Open Mar 15, 2015

57- The Power of Masterminds Feb 27, 2015

56- Separating Yourself From The Crowd Feb 13, 2015

55- Expanding Your Thinking, Asking The Right Questions & Increasing The Value of Your Money w/ Tim Ferriss Feb 06, 2015

54- The Power of Video Marketing Jan 31, 2015

53- How the 9th CrossFit Affiliate Marketed Their Gym Before CrossFit Took Off Jan 23, 2015

52- Your Questions Answered Part 1 Jan 16, 2015

51- What Should Be on Your Website Jan 09, 2015

50- Running A Profitable Business You Love w/ Zach Even-Esh Sep 10, 2014

49- Built To Sell Aug 08, 2014

48- How to Get More Members from Facebook Aug 02, 2014

47- That Single Fastest Way To Increase Your Business and Improve Your Life Jul 25, 2014

46- How To Gain Your Freedom Jul 04, 2014

45- Do You Have This TOXIC Way of Thinking About Business? Jun 27, 2014

44- Making 10 Times as Much Money w/ Travis Mash Jun 21, 2014

43- Get 10x More Money and Happiness without Worrying About Competing Gyms Jun 06, 2014

42- Eye Opening Business Advice to Aspiring Gym Owners w/ Mike, Doug, and CTP May 30, 2014

41- Promote Your Gym, Give To Charity, and Give Your Members a Purpose May 24, 2014

40- How to "Spartan Up!" Your Business w/ Joe De Sena and Zach Even Esh May 14, 2014

39- Technology in Your Business May 02, 2014

38 - 9 Tips to Make You More Money, Get More Members and More Free Time Apr 25, 2014

37- Recommended Education For Opening a Gym w/ AJ Roberts Apr 11, 2014

36- How To Leave The Corporate Job and Go Into Business For Yourself Apr 04, 2014

35- Commision for your Team Mar 28, 2014

34- How to Do Monthly Reports for Your Gym Mar 21, 2014

The SOPs Episode! Mar 14, 2014

32- Why "Masterminding" will Speed up Your Growth Mar 07, 2014

31- The Work/Life Balance. Feb 28, 2014

30- How To Raise Money To Open a Gym Feb 21, 2014

29- Niching Down Your Target Market Feb 16, 2014

28- Why We Love Wodify/ Making the Jump To Becoming a Business Owner w/ Ameet Shah Feb 07, 2014

w/ Ameet Shah

27- Strategic Partnerships w/ other Businesses Jan 31, 2014

Should You Run a Competition at Your Box? Jan 24, 2014

The Pros/Cons of running your own competition.

25- Our Biggest Marketing Mistakes and How to Avoid Them Jan 10, 2014

The #1 kind of Marketing to avoid!

24- The 1 Must Have Smart Phone App Jan 03, 2014

You're stupid not to use it.

How to Hire the Best Coaches Dec 27, 2013

This week on BARBELL BUSINESS:

How to avoid mis-hires
How to pack your team with A-players
How hiring right actually saves you money
How a team of A-players will change your own mindset

Visit www.barbelllogic.com to see what tools we use to help our team manage business smoothly.

22 - The Secret of Email Marketing Dec 21, 2013

How to better use email so you can save time and get more members.

21- 7 Habits of Highly Effective People Reviewed Dec 13, 2013

We review S. Covey's 7 Habits of Highly Effective People

20- Business Books You Should Be Reading Part 2 Dec 06, 2013

Part 2!

19- Business Books You Should Be Reading Part 1 Nov 29, 2013

Read these business books!

18- Why Distractions are Costing You Serious Money Nov 22, 2013

How to crush work.

17- What Amount of Fitness and Business Experience Should You Have Before Opening Up A Gym? Nov 14, 2013

Should you focus more on business or fitness before opening your gym?

16- What Every Gym Owner Should Know About Insurance Nov 08, 2013

Avoid trouble and money down the road by getting your insurance right the first time!

15- Which billing system to use to make your life easier Nov 01, 2013

Don't be the bill collector at your gym!

14- How to deal with members who are &#%!@? and complain too much Oct 25, 2013

How to handle complaints

13- How To Improve Member Retention Oct 18, 2013

Keeping members is cheaper than getting new ones!

12- Contracts and How Much To Charge For Memberships Oct 11, 2013

We answer your questions about contracts and how much to charge for memberships!

11- How to Pay Yourself and Your Coaches Oct 03, 2013

10- Simple E-Mail Tips to Save Time and Get More Members Sep 27, 2013

9- How To Structure Your Intro Course To Sign Up More Members! Sep 18, 2013

The fundamentals course we used to increase membership!

8- Little Known Ways to Pay Less In Taxes Sep 13, 2013

How to know what is a business expense and not pay too much in taxes!

Which Equipment To Buy First When Starting Your CrossFit Gym Sep 06, 2013

What to buy, and when to buy it.

How to Not Work "16 Hours" a Day All By Yourself by Hiring a Team Aug 30, 2013

Why Hiring a Team will sky rocket your success in your gym business.

Exactly What We Did To See Steady Regular Income and Not Go Out of Business Aug 23, 2013

Should you be using contracts in your box? Why we make a strong case for "yes."

Selling More Than JUST Memberships To Help Grow Your CrossFit Business Aug 16, 2013

How having multiple streams of income can help you make more money and grow your CrossFit business.

Leasing Your First Facility Aug 09, 2013

How To Avoid 1,000 Headaches and Thousands of Dollars!

How To Get New Members Without Spending Any Money At All Jul 30, 2013

Partnering with the Right People Jul 18, 2013

How not to go out of business in your first year by knowing what kind of business person you are and partnering with the right people.

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