Automation Unplugged Podcast

AU #276: SEO Essentials: Boosting Your CI Business's Online Visibility with Jordan Littman Oct 30, 2024

SHOW NOTES

During this Q&A, we’ll cover:

How SEO drives online visibility for custom integrators in their marketplace
The four pillars of SEO, and actionable examples of local, on-site, off-site, and technical tactics
Success stories of SEO in action that are driving measurable growth and new business opportunities for integrators

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Jordan Littman.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au276

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #275: Smart Homes and Healthy Living: Exploring Tech Innovations with Johann Whitehouse Oct 23, 2024

SHOW NOTES

In this episode, we’ll talk about:

Johann’s background in automation, creating a lighting system that could be controlled by a touchtone phone in the early 2000s.
Why lighting design is one of the most exciting areas for growth in our industry, and how integrated technology can help us live healthier lives.
What he’s looking forward to at CEDIA and why educating customers, builders, and designers is so important.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Johann Whitehouse.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au275

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #274: From cyberManor to Daisy: A Journey in Smart Home Innovation with Gordon Van Zuiden Oct 16, 2024

SHOW NOTES

In this episode, we’ll talk about:

Gordon’s journey from his early career in IT to founding cyberManor in 1999
cyberManor’s acquisition by Daisy in March of 2024, and what the first six months have been like in the acquisition rollout
Looking into the future, what has him excited about technology in the home

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Gordon van Zuiden.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au274

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #273: How AI is Reshaping SEO: Strategies for 2024 Success Oct 09, 2024

SHOW NOTES

You’ll hear from me and Kendall Clark, One Firefly’s Director of Marketing & Sales. In the webinar, we will cover:

How AI is changing the game for SEO and what you need to do to keep up
The changes to Google’s page one search results and why zero-click results are so important
What we at One Firefly think of as the four pillars of SEO, and how we work with you to show up on page one and in local search

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how AI is impacting SEO here in 2024.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au273

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #272: Home Theater Excellence: Designing Immersive Cinemas with Richard Charschan Oct 02, 2024

SHOW NOTES

During our time together, we discussed:

All of the examples and case studies in his new book and why he’s giving it away for free to architects and interior designers.
Why great sound is the most important ingredient in building a killer home theater.
What he’s looking forward to at CEDIA and what’s next for the industry.

I really enjoyed this conversation, and I hope you do as well. The book, again, is Home Theaterology and you can reach out to Richard to get a copy or have it sent to an architect or interior designer in your life.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au272

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #271: Inside CEDIA Expo: Industry Insights & Future Vision with Daryl Friedman Aug 21, 2024

SHOW NOTES

During our time together, we discussed:

How CEDIA is launching a consumer-focused campaign to raise awareness about the value of working with a professional integrator.
Daryl’s advocacy on Capitol Hill, where he and industry members are educating Congress to help get integrators recognized as a stand alone industry at the federal level.
How CEDIA is striving to meet the needs of their market by producing relevant and valuable educational content for the industry at Expo.

I really enjoyed this special pre-CEDIA conversation, and I hope you do as well. Let's tune in to this interview with Daryl Friedman.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au271

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #270: Special Announcement From Ron Callis: What’s Ahead for Automation Unplugged Jul 31, 2024

SHOW NOTES

Automation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We’re re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what’s in store for Automation Unplugged!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #269: Founder of CharBett Strategies Discusses Why AV Manufacturers Need a Marketing Strategy Jul 26, 2024

SHOW NOTES

During our time together, we discussed:

What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.
Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.
Why an early introduction to STEM is so important for getting more women in the industry.

I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica’s puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #268: Director of Talent Acquisition at Amplify People Talks Best-Practice Hiring & Retention Strategies Jul 10, 2024

SHOW NOTES

During our time together, we discussed:

Why One Firefly created Amplify People and the skills Sam brings as the Director of Talent Acquisition Services.
The talent challenges she sees in the AV/Integrator industry and how to solve them.
The importance of defining who you are and why people should join your company in order to attract the best-fit talent.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Samantha Hodz.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au268

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #267: President of Future Home Shares Insights Into Doing Business at the Highest End of the Luxury Market Jun 20, 2024

SHOW NOTES

During our time together, we discussed:

How he sells a million-dollar home cinema and how he meets the high expectations that come with operating at the highest end of the market.
Why it’s so important to end clients to work with HTA-certified contractors.
What the Bel-Air circuit is and why there are only 14 US companies certified to do that work.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Murray Kunis.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au267

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #266: President & CEO of Smart Spaces - OKC Talks About Finding Success Through Selling Experiences, Not Specific Products Jun 03, 2024

SHOW NOTES

During our time together, we discussed:

How their success comes from being process-driven and selling an experience, not a particular product.
Their 2-channel throwback hi-fi shop, The Groove, and why analog is coming back.
Their work with Vital Management to identify what they should be working on and, more importantly, when to say no.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with James Westbrook.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au266

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #265: President of Electronic Services & Concierge Gives Insights Into Growing His Business Through Growing His Team May 15, 2024

SHOW NOTES

During our time together, we discussed:

Kevin’s journey, starting with his family’s emigration from Vietnam to the United States, to building his own integration business from the ground up
His approach to growing and scaling a business by investing in growing his team through certification opportunities and other benefits
His insights into creating exceptional customer experiences

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Kevin Nguyen (“Win”).

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au265

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #264: Director of Control Rooms at Barco Discusses the Complex Command-and-Control Market May 02, 2024

SHOW NOTES

During our time together, we discussed:

What a Mission Critical Control Room is and the typical custom data processing and AV setups
Examples of control rooms from movies, and the time Dan worked with a 3-letter agency that only communicated via fax
The market opportunities that come from working in a niche market, along with the risks and challenges
How AI is changing the game for control rooms and information processing

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Gundry.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au264

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #263: President of PCD Audio & Video System Integration Discusses Sales Strategies That Create Customers for Life Apr 19, 2024

SHOW NOTES

During our time together, we discussed:

John’s history of playing in bands as a drummer and percussionist and how that sparked an early interest in AV
PCD’s adoption of the EOS business management system to increase productivity and efficiency
The value of developing your people as the key to building client relationships and creating customers for life
Sales team development strategies that lead to enhanced customer experiences

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with John Rudolph.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au263

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #262: The Leading Ladies in Tech Take Over AU for International Women’s Day Apr 04, 2024

SHOW NOTES

Show #262 will be hosted by Kat Wheeler, Account Executive at One Firefly.

She’ll be joined by industry-leading titans Katye Bennett, Founder of KMB Communications, Maryellen Oswald, Business Development Manager - Partnerships at Somfy, Jody Larsen, Director of Business Development and Sales at CEDIA, and Amanda Wildman, Owner of TruMedia.

You won’t want to miss this opportunity to hear from these amazing women in tech.

During the show, the conversation covered:

The value of holding in-person, education-first events to drive our industry forward
How to recruit & retain talent in the industry
Bringing STEM education to girls across the U.S. through the Rosie Riveters program
And CEDIA’s fight on Capitol Hill to get “integrator” recognized as an official term in the labor workforce

I really enjoyed watching this special episode, and I hope you do as well. Let's tune in to this interview.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au262

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #261: Owner of Landscape Lighting Secrets Shares Why Integrators Should Expand Into Landscape Lighting Mar 20, 2024

SHOW NOTES

Ryan Lee is an experienced landscape lighting designer and business owner with 16 years of experience in the industry. He started and grew a multi-million dollar landscape lighting company (Majestic Outdoor Lighting) in Fort Worth, TX.

In 2019, he sold his lighting business and is now focused full-time on coaching other landscape lighting businesses to help them go from business operator to business owner through his program Landscape Lighting Secrets. He is also the host of the #1 landscape lighting podcast in the world, Lighting For Profits.

Ryan holds a Bachelor degree in Marketing and an MBA from Utah State University. He has personally designed and sold millions of dollars of landscape lighting.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au261

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Show #260 feat. Kendall Clark, Director of Sales of One Firefly Mar 01, 2024

SHOW NOTES

Kendall Clark is One Firefly’s pioneering and creative sales leader. As Director of Sales, Kendall is responsible for overseeing the account executives and all sales activities, providing leadership focus and priority guidance for the department. Kendall previously led the Digital Media department, and oversaw the production of hundreds of industry-focused websites for our clients. Kendall has also been instrumental in developing and launching several of One Firefly’s award-winning products, as well as managing One Firefly’s video shoots.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au260

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Show #259 An industry Q&A with Joaquin Rivera Feb 20, 2024

SHOW NOTES

Joaquin's immersion in the industry traces back to his upbringing, with a remarkable fifteen-year journey as an integral part of the team at Stewart Filmscreen, a leading force in video projection screens. Commencing his career in production at Stewart Filmscreen, Joaquin swiftly transitioned to various pivotal roles, including Marketing, Inside Sales, International Sales, Factory Liaison, National Sales Manager, and ultimately becoming the first VP in Stewart's history not bearing the Stewart surname.

When faced with the loss of Stewart's longtime representative in California, Arizona, Vegas, and Hawaii, Joaquin, along with his co-worker and friend Benito, decided it was time for a change. In 2014, they took the bold step to establish ByDesign Vision & Sound Marketing Inc. Joaquin's unwavering dedication has earned recognition within the industry, manifested through several awards bestowed upon him over the years.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au259

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Show #258 featuring John Heyman, Chief Executive Officer of Snap One Feb 12, 2024

SHOW NOTES

John has worked in the technology industry for over 30 years, including as the CEO of Radiant Systems, Inc., a publicly traded business until its $1.3 billion sale in 2011. Since joining Snap One in 2015, John has led the company through explosive growth via new product introductions, entry into new markets, key strategic acquisitions, and an IPO in July 2021.

John has also been a successful investor in a number of software firms across many sectors. He served as Executive Chairman of Influence Health, the Board of Directors of Manhattan & Associates and Dinova, LLC, and Chairman of Impact Innovations. He has also served the non-profit sector, in various roles at University of Georgia, the Metro Atlanta YMCA and Holy Innocents Episcopal School.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au258

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Show #257 features Tom Doherty, David Weinstein and Joaquin Rivera Jan 23, 2024

During our time together, we discussed:

What is new for Lightapalooza 2024
Lutron and Ketra's plans for the event
Why integrators should not miss this event
The growing importance of the lighting category in the CI channel

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au257

SHOW NOTES

Today's show features 3 industry luminaries - Tom Doherty, Director of New Technology Initiatives at HTSA, and a veteran of the Consumer Electronic Industry with a remarkable 40-year career. From pioneering Tom Doherty’s Custom Audio and Video in 1985 to instrumental roles in founding Escient and expanding Gracenote, Tom is a CEDIA Lifetime Achievement Awardee and a Lutron Hall of Fame inductee.

Joining Tom is David Weinstein, the Vice President of Residential Sales at Lutron Electronics Co., Inc. David's vast 45-year experience in the lighting control, shading, and lighting systems business is an invaluable asset to our discussion.

Completing our lineup is Joaquin Rivera, Co-Founder of ByDesign Vision & Sound Marketing. With a 15-year tenure at Stewart Filmscreen and a series of industry accolades, Joaquin's journey from production to VP.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #256: Crestron Director Discusses the Need for AV Education Programs and the Future Impact of AI on Programming Dec 27, 2023

During our time together, we discussed:

His diverse career at Crestron Electronics, focusing on his various roles and significant contributions to the company and the custom electronics industry.
The vital role of training the next generation of Audiovisual Industry professionals focusing on developing their skills and knowledge to meet the industry's evolving demands.
The expected impact of AI on the industry and a unique perspective on the potential advancements and challenges AI might bring to the industry.
And insights from his experience as a balloon pilot at the Macy's Thanksgiving Day Parade for more than 30 years.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au256

SHOW NOTES

Richard is an industry veteran with more than 35 years of audiovisual experience. He has worked at Crestron Electronics for 23 years in various roles, and is currently the Global Director Pro Community. In his current role, he works to expand the Crestron community through engaging with multiple channels and helping to guide customers to successful implementations of Crestron technology. He is working with AVIXA, BICSI, CEDIA, NSCA and more to help foster audiovisual industry training for the next generation of professionals. He helped to create the Crestron Services Providers program and worked to ensure they have the proper tools to support Crestron clients. He proudly oversees the Crestron Masters event.

Richard’s favorite personal accomplishment is his hobby as a Balloon Pilot for the Macy’s Thanksgiving Day Parade. He’s been responsible for the inflation teams, launching the balloons, and piloting the balloons since he started as a volunteer in college.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #255: CEO of Garrett Integrated Systems Shares Lessons Learned From Executing an Acquisition Strategy for Growth Dec 20, 2023

During our time together, we discussed:

Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three years
Expanding their business through strategic acquisitions this year and the lessons they’ve learned along the way
The importance of defining and refining processes to run a business with multiple locations
Vendor selection beliefs and best practices

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au255

SHOW NOTES

James Garrett is a visionary leader who has a passion for innovation and excellence. He has over 20 years of experience in the electrical and custom integration industry. He founded Garrett Integrated Systems in 2014.

This year, Garrett has grown rapidly through strategic acquisitions of other tech companies in the luxury home space. Some of the notable acquisitions include The Loop Technologies, and Sound Technology Group, both leaders in their respective markets. Through these acquisitions, Garrett has expanded its product portfolio, customer base, and market share, and has established itself as a dominant player in the luxury home and Estate markets.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #254: SmartTouch USA’s CEO Discusses Building Better Relationships With Trade Partners Dec 13, 2023

During our time together, we discussed:

Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three years
His impressions and takeaways from the CEDIA AI Symposium
Eddie shares valuable insights from a recent interaction with an architect
His predictions for the luxury residential construction industry in 2024

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au254

SHOW NOTES

Eddie has been in the AV and low voltage channel for over thirty years, and volunteering with CEDIA for more than a decade. He served on the CEDIA Board of Directors from 2020 through 2023, and continues to serve on CEDIA committees. He started his career in security before founding his own integration firm: SmartTouchUSA. Throughout his career, Eddie has been involved in all aspects of the AV business, including installation, system design, programming, marketing, sales, and executive leadership.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #253: Eagle Sentry’s Service Manager On Leadership Principles & Attracting New CI Talent Nov 22, 2023

During our time together, we discussed:

Chris’s journey in the CI industry, starting in DIY smart tech, and moving into a professional AV career
The training and assistance he received from PrepTECH
The mindset of extreme ownership and the principles he lives by to be the best leader possible for his team
His role as a Service Manager and how to successfully run service in a CI business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au253

SHOW NOTES

Chris got his start in the smart home industry in the DIY space. In 2022, Chris met Mitch Klein at CES, who told him about the industry’s largest trade show: CEDIA. Chris paid his way to go to CEDIA 2022, and the rest is history.

He networked with all the right people and started a full-time career in A/V. Chris has been featured on the CEDIA Podcast twice, and he’s grown in his role at Eagle Sentry, moving from A/V Project Coordinator to the Service Manager in under six months. He has a true passion for empowering clients with their smart technology.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #252 feat. Clinton Muntean, President of Mainline Marketing Nov 15, 2023

During our time together, we discussed:

Clinton’s career journey in the technology industry, starting in audio post-production engineering, moving into sales, and eventually becoming owner and president of Mainline Marketing
His mindset of out-servicing the competition
Market conditions during the pandemic, and predictions for what the economic landscape will look like in 2024

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au252

SHOW NOTES

Clinton has over 25 years of sales and management experience after graduating from Full Sail University with a degree in recording engineering. In 2000, Clinton joined Mainline as a sales representative, becoming the firm’s top producer during his first 18 months with the firm.

He was made a partner a year later, promoted to Vice President of Sales in 2004, and went on to become the President of Mainline after purchasing the firm in 2005. Today Mainline Marketing is one of the leading AV rep firms in the country.

Based in Orlando, Florida, they have been connecting the companies who make exceptional audio-visual equipment with the integrators and end customers since 1987.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #251 feat. Xavier Adechy, Director at Adelux Consulting Oct 20, 2023

During our time together, we discussed:

Xavier’s history with Lutron, from his days as a field service engineer traveling the world, to the present as a system designer and consultant.
Best practices and advice for designing a lighting control system.
Creating and growing his YouTube channel.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au251

SHOW NOTES

Xavier has been in the CI industry for much of his career. He spent seven years working at Lutron as a lighting control system programmer before branching out to start his own business, Adelux Consulting. Adelux provides top-tier consulting, sales, and programming services for Lutron systems.

Xavier is also a talented content creator and has his own YouTube channel, where he shares his insights as a lighting control and home automation specialist.

Beyond his professional commitments, Xavier is an avid photographer and videographer. He’s a frequent traveler and brings his camera as a companion to capture the beauty of all the places he sees.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #250 feat. Tom Doherty Director of New Technology Initiatives at HTSA Oct 11, 2023

During our time together, we discussed:

Tom’s rise to prominence in the CI space, starting with founding his own AV business in 1985
His work toward growing industry-wide education and awareness in the lighting category
The very first AI Symposium at CEDIA, and the meteoric rise of AI since Nov 2022

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au250

SHOW NOTES

Tom has more than 40 years of experience in the consumer electronics industry. Throughout his career, he’s consistently identified and taken advantage of growth opportunities, starting with his own integration company and co-founding CEDIA in 1989. He has also played a key role in the success of companies like Escient, Gracenote, and Lutron.

In 2001, Tom received the CEDIA Lifetime Achievement Award, and in 2008 he was inducted into the inaugural Lutron Hall of Fame. In 2017, he joined the Home Technology Specialists of America (HTSA) as Director of New Technology Initiatives, where he has helped drive growth in the lighting category for the custom installation industry.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #249 feat. David Kitchener founder of EI Live! Sep 27, 2023

During our time together, we discussed:

The state of the custom integration industry in the UK
Comparing and contrasting the northamerican and the UK markets
One Firefly’s participation in the upcoming Ei Live! Show

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au249

SHOW NOTES

David has 40 years of experience in the publishing and exhibitors’ industry. In 2009, he founded All things media Ltd and introduced the Essential Install magazine which has grown to become the leading magazine in the CI field in the UK.

David also launched the EI Live! exhibition and the Smart Building awards. Ei Live! Is now the only dedicated AV and Home automation show now in the UK.

Presently, their activities span across three interconnected market sectors: Custom Install, Electrical Contracting, and Data Centre media. Their comprehensive publishing approach includes a print magazine, dedicated websites with daily news updates, weekly newsletters, and digital versions of their print publications.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #248 feat. Ian Williams, Founder of All Things Media. President of Aspire Audio Video Solutions Sep 25, 2023

During our time together, we discussed:

The challenges of opening a business in the midst of a pandemic
Ians take on the current state of hiring in the Av industry
Aspires new project R&D Lab and how this has impacted quality and delivery.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au248

Be sure to check out Ian’s first appearance on Automation Unplugged back on show #94 recorded on January 8th, 2020.

SHOW NOTES

Ian Williams has worked in the Custom Integration industry for 22 years. In 2007 he founded Encore Custom Audio Video.Since then they have won ten CEDIA awards, earned the Mark of Excellence Award, and were named Integrator of the Year at CES in Las Vegas in January of 2015.

In early 2017, Ian sold Encore to Casaplex. Over the next three years, Ian built strong teams, created processes, and helped maintain strong margins at Casaplex and Starr Systems.

Ian and his wife Janet moved to Charleston, SC in 2019 where they opened Aspire AVS in 2019 as a family owned and operated business. Ian opened a second location in his hometown of Washington, DC in 2020.

Ian & Janet have three boys and enjoy sunsets, playing with their four dogs, enjoying nature, and having dinner together as a family.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #247 feat. John Henkel, Director of Product Marketing at NETGEAR AV Jul 26, 2023

During our time together, we discussed:

John’s experience in broadcast TV and video editing
John's Emmy winning journey, covering two Olympic games for NBC
Why Netgear AV entered the CI channel
The role of AI in copywriting and imagery and other forms of content creation

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au247

SHOW NOTES

John started out working in broadcast TV with a successful career in video editing before moving to the manufacturing side with roles in product management and marketing. His extensive travel experiences include covering two Olympic Games for NBC Sports and winning an Emmy Award for his work at the 2004 Athens Olympics.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #246 feat. Jason Knott, Data Solutions Architect & Evangelist at D-Tools Jul 10, 2023

During our time together, we discussed:

Jason's 23-year experience as editor of CE Pro magazine
The role of recurring revenue in our industry
Some of the actionable insights possible thanks to DTools Business Intelligence capabilities

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au246

SHOW NOTES

Jason has been involved in the low-voltage smart home market since 1990. He was the editor of Security Sales & Integration for ten years and has spent the last 23 years as the editor of CE Pro. He recently joined D-Tools as the Data Solutions Architect & Evangelist.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #245 feat. Shawnon Parkinson, President of Zettacomm Jun 26, 2023

During our time together, we discussed:

Shawnon’s experience deploying technology into 100+ Apple Stores across the country earlier in his career
Getting featured in the Wall Street Journal for one of their biggest projects back in 2018
The local market trends in Silicon Valley

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au245

SHOW NOTES

Shawnon founded Zettacomm, his Silicon Valley based firm in 2008. He leveraged his extensive Commercial and Residential project experience to create this new & innovative integration company.

After a few years of refinement, Zettacomm made it into the National Media with a feature in the Wall Street Journal for an award-winning project. Since then, they have been recognized in many publications such as Interiors Magazine, CEPro, Residential Systems and more with their unique project portfolio. They are sought out for their minimalistic style, precision in design, and functional systems that ensure a smooth build process for all involved.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #244 feat. Ryan Davis, President of Ratio Inc. May 30, 2023

During our time together, we discussed:

Company culture and the importance of putting the right people in the right positions.
The role of branding and marketing to differentiate your business
The outlook for the smart technology industry in the current economic climate.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au244

SHOW NOTES

In 2002, Ryan founded Ratio Inc while studying at the University of Utah, where he earned his Bachelor's degree in Mechanical Engineering in 2005.

Since then, the Ratio team has grown to a dozen people and countless great customers and vendors. Ratio Inc caters to luxury clientele in Utah's mountain communities and the Wasatch Front and specializes in low voltage systems, including Audio/Video, Lighting Controls, Motorized Shading, and Security Products.

When Ryan isn't messing with AV systems (at work or for fun), he might be found crew-chiefing for his off-road race team, fantasizing about snowcats, or playing bad covers in his power duo "Real Topeka".

Be sure to check out Ryan’s first appearance on Automation Unplugged back on show #162 recorded March 24th, 2021.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #243 feat. Cameron Howitt, Manager of Project Management and IT at One Firefly May 23, 2023

During our time together, we discussed:

The wealth of experience Eric has gathered over his 23 years in the industry
A business owner's perspective and advice for those looking to start a new company
Podcasts and resources he uses for personal growth and development

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au243

SHOW NOTES

Cameron is a process and data expert who joined the One Firefly team in 2016 as the Traffic Manager overseeing the organization’s project management platform. Today, he is the Project Management & IT Manager and currently leads a team of Project Coordinators, Client Onboarding Specialists, and administrative support staff who keep client projects on track and running smoothly.

Before joining the One Firefly team, Cameron held positions at the US Census Bureau, the Department of Defense, and a 3D holographic imaging studio, where he held the role of Production Manager. He earned his Bachelor of Science degree from Texas State University in 2009.

Cameron is always looking for new ways to help clients succeed and drive One Firefly forward through more efficient processes and project management.

When he’s not working, Cameron enjoys spending time with his family, as well as training for ultra-distance road and gravel cycling events.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #242 feat. Tom Manna, President/Founder of Digital Home Systems, Inc. May 08, 2023

During our time together, we discussed:

Tom’s start in custom integration back in 1967
Tom’s passion for live performance music
Lessons learned during 9/11 and the Great Recession and how they could apply to our current economic cycle.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au242

SHOW NOTES

Tom's extensive management background in electronic marketing and computer-based organizations, combined with his passion for cutting-edge technology and dedication to customer service, make running a customer-centric boutique home technology firm a natural fit. In 1999, he founded Digital Home Systems, which quickly gained a reputation for its sophisticated digital platform and unparalleled performance, simplicity, and elegance.

Today, DHS is known for providing high-end clients, architects, builders, and interior designers with a range of products and services that seamlessly integrate technology into a home's design, including home theater, distributed audio, security, data, communications, and control. DHS's custom-designed systems represent the perfect combination of best-in-class technology, flawless performance, and understated elegance.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #241 feat. Carmine Colangelo, Director of Systems Engineering at C&T Electric Corporation Apr 19, 2023

During our time together, we discussed:

Why three business units
The focus on “making customers for life”
Changes in client expectations over the last 20 years in home automation

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au241

SHOW NOTES

Carmine is the fourth generation of Colangelo's to work at C&T Electric Corporation. Founded by his grandfather in 1973, C&T celebrates 50 years as a family owned and operated business. While C&T's roots are in electrical contracting, they've evolved over the years to keep up with the times. They have worked in the integration field since 1989 with the inception of Elan. Since then they've become a three-pronged business, specializing in Custom Integration, Electrical Contracting and Stand By Generators, giving them a firm understanding of what goes into the modern smart home.

Graduating from the University of Connecticut in 2013, Carmine spent time as a sportswriter, web developer and marketer before returning to the family business in 2015. For the past 8 years he has worked as the Director of Systems Engineering at C&T Systems, in their Integration department. He specializes in lighting control, networking and automation in high-end residences and commercial spaces.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #240 feat. Eric Pyle, CEO at Encore Audio Video Designs Apr 14, 2023

Here are some of the topics Ron had the opportunity to discuss with Eric Pyle;

The wealth of experience Eric has gathered over his 23 years in the industry
A business owner's perspective and advice for those looking to start a new company
Podcasts and resources he uses for personal growth and development

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au240

SHOW NOTES

Eric started in the industry 23 years ago as a car audio salesman. After graduating from the University of Missouri, he assisted with the opening of a new company that specialized in 12V. In this endeavor, he began branching out into the custom integration space both in sales and installation. In 2012 he took a new position as a manufacturers representative with InPro sales and marketing, pitching the likes of KEF, Pioneer Elite and Alpine to the midwest.

He later returned to the company where he started a decade earlier as a System Designer, Programmer (Savant and Lutron) and a Project Manager. When that company was purchased in the beginning of 2022, Eric founded Encore Audio Video Designs to offer a higher end solution for clients in Columbia, St. Louis and Kansas City Missouri.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #239 feat. Matt Grant, CEO at Eyehear Technology Group Apr 05, 2023

Here are some of the topics Ron had the opportunity to discuss with Matt Grant;

Matt’s experience remotely managing his business from an RV over a period of two years
The role of company culture and assuming positive intent
Lessons learned from Apple employees and processes

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au239

SHOW NOTES

Matt is the CEO of Eyehear Technology Group located in Whitefish Montana and has been in the luxury residential technology space for over 25 years. He worked up from a retail sales position at the Bose store in Park City, Utah to outside sales positions at several of the top Integration firms in the country before stepping into leadership roles.

His experience in luxury sales and VIP client relationship management has resulted in many 7 figure projects with celebrity clients and business executives from around the country. Although sales and business development are still a part of his day to day, Matt’s passion is in creating an exceptional experience for his internal and external clients.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #238 feat. Alesia Hendley, Multimedia Journalist and Content Creator Mar 30, 2023

Here are some of the topics Ron had the opportunity to discuss with Alesia Hendley;

Alesia’s upbringing and how she started her trajectory working sound boards at her father’s church
Her move to personal branding and her journey as an industry influencer
Why Pro AV industry is not well known and what the industry could be doing to recruit new talent

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au238

SHOW NOTES

Alesia is an AV professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing different audiovisual technologies she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #237 feat. Will Gilbert and Greg Michelier, Co-Founders at Bodhi Software Mar 13, 2023

Here are some of the topics Ron had the opportunity to discuss with Will Gilbert and Greg Michelier;

Will and Greg’s background and what led them to founding Think Simple and Bodhi.
Bodhi Software as an IOT Solution
How they go to market with Bodhi

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au237

SHOW NOTES

Greg and Will along with their 3rd partner Rock co-founded Think Simple in 2001 a company that started out in software and hardware design, and ultimately turned into one of the largest residential home automation and AV integration companies serving The Bahamas, Florida and New York with over 100 employees, many of which have been there for 15+ years.

Building on their integration experience and software background, the co-founders embarked on their next journey, Bodhi. Bodhi is a software as a service IoT platform that brings together low cost Bodhi thermostats, sensors and other hardware items, along with the capability of communicating directly on enterprise control systems such as Crestron and Lutron. The software has been specified all around the world, with a primary focus of use in Hospitality, MDU, and mixed use properties. Bodhi markets to a professional dealer network and brings a recurring revenue stream to their businesses.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #236 feat. Koa Wagner, CEO at Blueprint Hawaii Mar 08, 2023

Here are some of the topics Ron had the opportunity to discuss with Koa Wagner;

Koa’s career trajectory and how he originally founded Blueprint
The Great Recession and how diversification helped Koa keep his business open during those challenging years
Recent changes to the business, including: his wife joining the business, bringing on an EOS consultant and making a pivot into lighting

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au236

SHOW NOTES

In February 2004, Koa founded Blueprint Hawaii after making a move to Hawaii from Southern California.

Blueprint Hawaii has grown from its early days of single family projects in Honolulu to a healthy mix of residential, hospitality and commercial projects on all major Hawaiian islands running. Today the Blueprint team is composed of 22 talented team members.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #235 feat. Darrin Medley, COO at HI Solutions Mar 03, 2023

Here are some of the topics Ron had the opportunity to discuss with Darrin Medley;

Growing up as the child of Bill Medley, the famous singer known for many famous songs including Unchained Melody.
The Hi Solutions Differentiator - The HIWAY - An autonomous Home Process Culture
How HI Solutions is scaling culture through public acquisitions.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au235

SHOW NOTES

Darrin joined HI Solutions as its Chief Operating Officer in 2021 after the acquisition of Unify Smart Home, a California home automation company he co-founded in 2017. Unify, a division of Medley Communications, has developed and commercialized an innovative home automation platform that has shifted the paradigm for smart home automation and has become recognized as an industry leader. Darrin launched his career in the telecommunications industry in 1987 with responsibility for developing a broadband installation department. Darrin ultimately grew Medley Communications, into a national installation partner in the Cable TV Industry with offices spanning the United States with more than 250 employees.

As Chief Operating Officer at HI Solutions, Darrin is focused on developing and implementing repeatable business and operating processes to enable HI Solutions to efficiently integrate and profitably scale its business as it executes an aggressive acquisition rollup program across the United States.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #234 feat. Morné Smit, Founder & CEO at Emerse and Oliver Tuffney, Engagement Director at Emerse Feb 08, 2023

Here are some of the topics Ron had the opportunity to discuss with Morné Smit and Oliver Tuffney ;

The importance of creating a winning sales culture and building sales processes that get results
Why B2B companies need a playbook to scale
The types of companies that are likely a good fit for Emerse Consulting

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au234

SHOW NOTES

Morné has spent his life elevating respect for sales professionals in dozens of companies across 28+ industries on 3 continents. Early in his career, Morné left South Africa for the center of European finances, London, England, where he immediately excelled as an A-player salesperson. During this time, Morné racked up consistent sales management and entrepreneurial successes in technology, telecommunications, and real estate until founding Emerse in 2017.

Oliver studied Entrepreneurship and Marketing in Manchester, UK. After graduating he worked on various international Sales & Marketing programmes in countries such as China and Kenya before returning to the UK on a prestigious Commercial Graduate scheme in the world of CPG. He later joined Emerse Sales as the first employee and helped build the company from the ground up, with a specialism in building Products which solve common problems in the world of sales such as sales hiring, sales process and proposition.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #233 feat. Nick DeClemente, Founder & CEO at Elevated Integration Feb 08, 2023

Here are some of the topics Ron had the opportunity to discuss with Nick DeClemente;

Managing the holiday season crunch.
one-app control solution vs a multi-app approach
Bringing on consultants
How to close big deals
Company Culture

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au233

SHOW NOTES

Nick is a 20-year Industry Veteran. He started in CI in 2001 while studying Fine Arts in College. Nick pioneered CI in the MDU market for seven years with Concierge Direct. Afterward, in 2012, Nick started Elevated Integration.

Elevated has always been focused on high performance, high reliability, and a high level of service. Company culture and training investments in their team are paramount in achieving those goals.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #232 feat. Bryan Mills, President at Mills Technologies Jan 27, 2023

Here are some of the topics Ron had the opportunity to discuss with Bryan Mills;

Bryan’s journey from mechanical engineering to running the 3rd generation family business.
A fun story about Bryan redesigning the Tapcon Screw.
Bryan’s diversification in the business during the Great Recession in 2009
Mills Technologies and how EOS has been implemented to the company’s culture.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au232

SHOW NOTES

Bryan represents the third generation of the Mills family involved in the consumer and commercial technology industries.

He started his career in product design, focusing on the integration of form and function in everyday items. After product design, Bryan moved into management and operations in a Fortune 500 company, working on projects varying from the commercialization of hybrid vehicle platforms to strategic planning and mergers and acquisitions. Looking for an opportunity to leverage his technical background and small business operations skills, Bryan joined Mills in 2009 to take over as president of the family business.

At Mills, Bryan has focused on system standardization to provide exceptionally reliable and intuitive solutions for clients, and over the past 7 years has doubled the size of the company. Bryan is a past recipient of a “Profile of Excellence Award” by CEPro Magazine.

Bryan has a BS in Mechanical Engineering from Northwestern University with a concentration in Design and is also a certified CEDIA Registered Outreach Instructor.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #231: A Lightapalooza Special Jan 05, 2023

Here are some of the topics Ron had the opportunity to discuss with Tom Doherty, Michael Libman and David Warfel;

The history behind Lightapalooza
Event logistics including vendors, attendees and trainings offered
The growing importance of lighting in the custom integration industry

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au231

SHOW NOTES

Lightapalooza 2023 is the 2nd Annual Lighting Conference exclusively for the Custom Integration Industry. This special show will include Lighting Fundamentals Training, Lighting Design Workshops, Expert Panel Discussions and Manufacturer Training Sessions.

It will also provide a unique opportunity for the top Custom Integrators and Lighting segment manufacturers to gather and engage over three days with the subject and conversations strictly around the emerging lighting category. Lightapalooza will provide the perfect launch for your company's success and growth in the lighting category in 2023.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #230 feat. Sarah Dresher, Owner and Director of Business Development at Luxury Integrated Technologies Dec 17, 2022

Here are some of the topics Ron had the opportunity to discuss with Sarah Dresher;

Sarah’s journey leading up to her becoming an entrepreneur
Ageism vs Sexism in the AV industry
Sarah’s perspective on the role of reps vs a direct sales force in the CEDIA space

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au230

SHOW NOTES

Sarah Dresher founded Luxury Integrated Technologies, in early 2022, as a service and consulting agency for the southeast, representing best-in-category brands. Upon completing her electrical engineering degree in 2016 and later earning a MBA from Rutgers Business School, she worked for Lutron and Sonnen.

Sarah also gained experience working directly for a Lutron rep agency in the Carolinas, prior to taking the plunge and founding Luxury Integrated Technologies.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #229 feat. Dan Ferrisi, Editor-In-Chief at Commercial Integrator Dec 13, 2022

Here are some of the topics Ron had the opportunity to discuss with Dan Ferrisi;

Dan´s background in AV journalism and his trajectory that led him to being Editor-In-Chief at Commercial Integrator
The differences between residential and commercial integrators
Dan’s input on strategies and actions for integration businesses to be able to face supply chain challenges

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au229

SHOW NOTES

Dan is a veteran technology journalist who has been covering commercial AV technologies, applications, trends and business practices since 2004. He started his career at Sound & Communications where he eventually rose through the editorial ranks and became editor in 2017.

In November 2021, Dan joined Commercial Integrator, the first publication dedicated to address the business needs of professional integrators. At Commercial Integrator, he assumed the role of editor-in-chief. His passion lies in helping integrators run their businesses better by informing them of emerging opportunities, strategic pivots and the need to continually evolve.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #228 feat. Susan Grossweiler, Vice-President of Products and Operations at HAVRION Dec 11, 2022

Here are some of the topics Ron had the opportunity to discuss with Susan Grossweiler;

Current state of school shootings in the USA
The importance and role of technology in schools to improve safety
HAVRION´s ¨Protect and Perform” technology strategy for school systems

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au228

SHOW NOTES

As Vice President of Products and Operations for HAVRION, Susan is focused on data-driven action & activations approach to deliver outcomes that provide protection and performance solutions in schools and facilities.

Susan has an impressive background with experience in design concept, product forecasting, on site management, budgeting, event planning, project management, and sales & marketing. She has worked for big-name companies like Samsung, ESPN Radio-Brevard FL, MassAV, and Kennedy Space Center to support and execute exceptional service, guidance, and solution insights to the end customers.

Susan attended Roger Williams University in Bristol, Rhode Island where she graduated with degrees in business management and marketing communications.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #227 feat. Tina Peters, Executive Vice-President of SVT Dec 10, 2022

Here are some of the topics Ron had the opportunity to discuss with Tina Peters;

NSCA’s Pivot to profit 2022 event that took place in Chicago
SVT’s history and current service offering
The importance of a strong company culture to attract talent
Tina’s passion as an NSCA Ignite ambassador to help educate rising talent in our industry
Growing leaders within the SVT organization

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au227

SHOW NOTES

Tina has over 15 years of experience in the industry and a passion for building and developing teams for businesses to scale. Her hands-on leadership approach and experience in project management and service operations has been critical to her success. Tina’s determination to provide a premium customer experience both internally and externally really helps SVT’s culture stand out in everything they do. Tina is a graduate of Eastern Michigan University and an NSCA Ignite ambassador. She is also a passionate advocate for helping women leaders grow and rise in the industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #226 feat. Chad Russell, Director of Residential Sales at SurgeX Nov 23, 2022

Here are some of the topics Ron had the opportunity to discuss with Chad Russell;

Chad’s background and history working the AV industry for 25 years
The CEDIA 2022 Expo in Dallas and everything SurgeX was taking to the show, including SQUID, their new power solutions product.
His perspective on the labor shortage we are experiencing and different actions that can help pull talent into the industry.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au226

SHOW NOTES

As Director of Residential Sales, Chad Russell oversees all residential sales for SurgeX and guides the sales team toward achieving new milestones. With over 25 years of experience, Chad is known throughout the industry for his training style, knowledge of cutting-edge control systems, and creation of best practice resources for dealers to help with sales, profitability, and efficiency across their businesses.

Chad has been involved in the custom installation space since his college years. He has also focused on the manufacturing side of the business, where he cultivated his dynamic background. Throughout his nearly three-decade career, he has served as Regional Sales Manager for both Kaleidescape and Crestron Electronics, the Territory Sales Manager for VUDU, Vice President of Sales for ICE Cable Systems, and most recently, the Director of Sales for Josh.ai.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #225 feat. Alexandra and Angel Centeno, Owners at Systems Design & Integration, Inc. Oct 25, 2022

Here are some of the topics Ron had the opportunity to discuss with Angel and Alexa Centeno;

SDI’s new showroom experience in Needham, MA and what prompted the move to the new showroom.
Their new roadside billboard and prompted this new strategy
How their business has grown since their appearance on the show, including their new location in Boca Raton, Florida

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au225

SHOW NOTES

In 2010 Alexa and Angel co-founded SDI, a company specializing in the sales, design & installation of automation systems for residential and commercial spaces.

As the business began to grow, Alexa began branching out creatively by designing systems and mixing technology and art with a touch of audio. Additionally, she channeled her passion for lighting design into turning clients’ creative lighting visions into reality. Boston Magazine recently recognized her for her achievements as a female co-owner in the Boston area.

Angel has piloted the many facets of the operational and installation processes at SDI since 2010. This includes utilizing his vast industry knowledge about equipment and programming to propel each project to completion. He’s the driving force behind every system design and integration project and has been recognized as a premier integrator by Boston Magazine in the 2019 “Best of Boston” edition.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #223 feat. Carson Morby, Director of Marketing at Advanced Integrated Systems Oct 11, 2022

Here are some of the topics Ron had the opportunity to discuss with Carson Morby;

As a newcomer to the CI Channel: Carson’s point of view
The importance of corporate marketing programs and how they can have a positive impact on a business
Why brand awareness is so important to an integration business
The role of video in marketing

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au223

SHOW NOTES

AIS was founded in 2000 as a design and installation firm for AV systems and automated home and business systems. Over the years, the company has grown from a 2-3 man operation into a crew of 15 full time employees with a design & engineering department and a 24/7 client care plan.

Carson joined AIS in December of 2021, and took over the role as Director of Marketing in early 2022. Since then, AIS has been scaling their growth by implementing a marketing plan targeted toward luxury clients. AIS continues to rapidly grow in the Northern Utah area, and is projected to more than double its annual revenue for the second consecutive year.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #224 feat. Mark Hoffenberg, president at AUDIOVISIONS and Jeff Goldstein, Head of Sales at Sony Oct 04, 2022

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein and Mark Hoffenberg;

Retail sales are the canary in the coal mine
The role marketing plays in positioning a company in growth markets and downturns
How to think about your brand when also driving a manufacturers marketing program
Builders, Architects and Designers as the source for local project forecasting

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au224

SHOW NOTES

Mark Hoffenberg founded AUDIOVISIONS in 1989, and led the company’s rapid growth to becoming one of the nation's largest and most respected home automation companies. In 2005, Mark directed the acquisition of AUDIOVISIONS to Best Buy, the world's largest consumer electronics retailer. For the subsequent 9 years following the acquisition, he served as Vice President of Services for Best Buy while remaining President of AUDIOVISIONS.

In 2014, he successfully navigated the re-acquisition of AUDIOVISIONS from Best Buy. Today, Mark leads a talented team of nearly 100 employees in four geographic markets from Orange County to the San Francisco Bay Area in California. He is responsible for the company’s overall vision, business strategy, partnerships, ventures and key initiatives.

As head of sales, Jeff Goldstein oversees Sony’s relationships with leading audio and video integrators. With decades of Sony experience in numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company's Home Audio/Video and Television divisions. He most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. Jeff brings deep experience in product development and planning and was instrumental in creating Sony's home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #222 feat. Josh Christian, CEO of Home Technology Association Sep 13, 2022

Here are some of the topics Ron had the opportunity to discuss with Josh Christian;

Why HTA certification matters
How HTA has advanced since Josh’s last appearance in this show 3 years ago.
The importance of building and leveraging relationships with the different trades involved in the luxury residential construction market

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au222

SHOW NOTES

Josh entered the home technology industry in 1995 when he began working at a locally owned audio/video retailer. Three years later, he moved to a custom technology integration company, where he helped the firm grow into one of the largest custom AV integration companies in the industry. In 2015, Josh joined a low-voltage technology consulting firm specializing in designing and engineering home technology systems, where he stayed until co-founding the Home Technology Association (HTA) in 2017.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #221 feat. Mark Bolduc, Founder and President at Wicked Smart Homes Sep 13, 2022

Here are some of the topics Ron had the opportunity to discuss with Mark Bolduc;

Lessons learned during the Great Recession that have helped their business thrive.
Mark’s entrepreneurial journey
How and why he has focused on growing his Lutron and Ketra business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au221

SHOW NOTES

Mark is an accomplished systems integration specialist with 18+ years of experience working with architects, builders and interior designers on large-scale residential and commercial projects for a broad client base throughout the U.S.

Founded in 2009, Wicked Smart Homes is one of the highest-volume Lutron dealers in the country.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #220 feat. Hovik Mirzakhanian, Founder and Vice President of Engineering at Matrix Audio Visual Designs Aug 19, 2022

Here are some of the topics Ron had the opportunity to discuss with Hovik Mirzakhanian;

Hovik’s background story and how he has seen the AV industry evolve throughout his career
How he has been managing the current supply-chain issues
The importance of diversification as a strategy to help manage risk

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au220

SHOW NOTES

Hovik is a 30-year AV veteran who founded Matrix Audio Visual Designs in 1991. Matrix AV specializes in integrating technology-based solutions like AV distribution and building automation systems for private businesses, educational institutions, houses of worship, the military, and the government. As VP of Engineering, Hovik uses his extensive engineering knowledge to recommend products and design concepts that create the perfect environment for end users. He seeks to delight customers and find the best technology solutions that help businesses meet or exceed their short and long-term goals.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #219 feat. Andrew Pino, Director of Digital Marketing at One Firefly Aug 19, 2022

Here are some of the topics Ron had the opportunity to discuss with Andrew Pino;

Andrew’s background as a marketer, consultant, entrepreneur
The importance of genuine humility to be a successful leader
The “why” behind defining your businesses mission, vision, values and leadership guidelines contribute to your success

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au219

SHOW NOTES

In his role as Director of Digital Marketing, Andrew is responsible for the general management of our robust digital marketing team, providing leadership, focus, and support. Andrew has spent the last 20 years equipping creatives with the skills they need to grow professionally and thrive in their careers. Since graduating from Virginia Commonwealth University with a degree in business management, Andrew has embraced his journey from nonprofit work, to senior leadership in a national media company, and then executive consulting. He uses his varied experience to propel others forward on their path. When he’s not working, Andrew loves “adventuring” with his wife, two daughters, and two sons. They’ve done everything from renovating a 100-year old inner city home to running a small horse farm in the country, to full-time RVing around the U.S. for nearly two years.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #218 feat. Jeff Singer, Independent Marketing Strategist Aug 14, 2022

Here are some of the topics Ron had the opportunity to discuss with Jeff Singer;

Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industry
The importance of employee success and growth for a company
How knowing your customers can help develop your market and grow your business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au218

SHOW NOTES

Jeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity.

Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #217 feat. Tom LeBlanc, Executive Director at NSCA Aug 11, 2022

Here are some of the topics Ron had the opportunity to discuss with Tom LeBlanc;

The Business Leadership Conference and the upcoming Pivot to Profit conference in the fall.
Tom’s journey from working in journalism to landing in the AV industry
NSCA’s strategy to help its members during the COVID pandemic and the current supply chain issue that is being faced by the industry

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au217

SHOW NOTES

Tom has supported the integration market since 2003. He was the editorial director of Commercial Integrator from 2010 to 2019 and held various roles at CE Pro before that. Throughout his career, he specialized in developing content to help integration firms improve their businesses. At NSCA, LeBlanc is focused on executing the visions of the NSCA Board of Directors and NSCA community by providing resources and spearheading events to strengthen members' business and networking opportunities.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #216 feat. Ian Bryant, Consultant and Independent Specialist Contractor Aug 04, 2022

Here are some of the topics Ron had the opportunity to discuss with Ian Bryant;

Ian’s experiences working remotely from different locations around the country.
His background and expertise in the industry
New technology trends and emerging business model opportunities

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au216

SHOW NOTES

Ian started in the AV/Integration industry in the live sound and stage sector in 1998. He migrated into residential integration in 2001 and then into commercial, government and higher education integration in 2010 with his company ZenArray specializing in consulting, system design, control system programming and DSP configurations.

Ian has volunteered throughout his career as a subject matter expert. He has sat on numerous panels and working groups, mostly with CEDIA, where he was awarded volunteer of the year in 2011 and 2016. He recently worked for CEDIA managing technology applications, workforce development and strategic partnerships. Ian is currently a consultant and independent contractor specializing in thought leadership, go-to-market strategies, events and publications.

His qualifications include CEDIA CIT, Crestron CMCP-S, Harman Certified Programmer, Extron Control Professional, BIAMP & Dante Certified, and is a Certified Living In Place Professional.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #215 feat. Håkan Olsson, CEO and Founder at Beemer Smart Home Jul 25, 2022

Here are some of the topics Ron had the opportunity to discuss with Håkan Olsson;

How Håkan uses his home as a showroom for his business
His method of using his home to demo Ketra tunable lighting and invisible speakers
Selling single app solutions vs App Mania (ie. using many apps)

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au215

SHOW NOTES

Håkan started Beemer Smart Home in 2005 as a side business while he was pursuing a career at Microsoft headquarters in Redmond, WA. As a classical musician and former Audio Engineer, his initial focus was on audio solutions, which then transitioned into home theater solutions a few years later.

In 2016 after successful projects with several architects and builders in the Seattle area, he decided to take the business full- time and expand the solutions to an all-encompassing Home Technologies solutions.

Today, Beemer Smart Home has added more solutions, like Lutron luxury lighting and motorized shades, an invisible speaker line from Stealth Acoustics, and whole home control solutions through Control4. In 2019 Beemer Smart Home also became an integration partner to Stratis IOT for multifamily smart building solutions after completing several high-rise projects. In 2021 Beemer also earned an HTA certification.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #214 feat. Dustin Kerns, Branch Manager (Colorado Springs) at ListenUp Jul 20, 2022

Here are some of the topics Ron had the opportunity to discuss with Dustin Kerns;

The history of ListenUp and different events that marked the company
His own personal journey in the AV industry and the different influences he has met along the way
The current state of the industry as we face supply chain and staffing issues

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au214

SHOW NOTES

Dustin has over 20 years of experience in AV. He got his start working for his uncle's AV business in the Northwest Arkansas region, where he learned the foundation of his knowledge and passion for the industry. Since then, he has gone from working as a technician, to project management, then into sales and executive leadership. He currently manages the Colorado Springs branch for ListenUp, a company with an amazing 50-year legacy.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #213 feat. Ed Gilmore, CEO and Founder of Gilmore’s Sound Advice, Inc. Jun 21, 2022

Here are some of the topics Ron had the opportunity to discuss with Ed Gilmore;

Ed’s professional background in classical music
A personal story from Ed and why his showroom was designed with such warmth
A few celebrity stories including the work he did for Richard Gear and Cindy Crawford back in the 80’s and 90’s

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au213

SHOW NOTES

In 1988 Edward Gilmore, a professional classical musician, began a parallel career as an audio consultant to a leading Architectural and Interior Design firm. By 1991, he formed his own full-service company, Gilmore’s Sound Advice, Inc. For many years, Gilmore’s Sound Advice strictly adhered to a word-of-mouth recommendation policy to ensure the company’s commitment to superior installation and client support.

Now, directly responsible for an impressive, high-profile client resume. With the move to an 8,000-square-foot facility in 2016, Gilmore created one of the most unique showrooms and event spaces in New York City. Their new workspace allows GSA staff to build, program, and test all systems before leaving the facility. An active member of CEDIA, HTSA, and HTA, a commitment to ongoing education and certification underscores GSA’s commitment to providing clients with an informed assessment of the industry’s best available options and practices.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #212 feat. Paul Bochner, CEO and Founder of Electronic Concepts Jun 21, 2022

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner;

Paul’s passion for motorcycle racing
Merger and acquisition trends in the industry
Marketing and video production for an integration firm to help it stand out
Why producing video is so hard.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au212

SHOW NOTES

Paul has over 20 years of experience working in the A/V industry. He got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.

Today, Paul and his team focus on delivering the highest performance to clients across all A/V and integration solutions. They use their large social media presence of nearly 20,000 total followers to show off their custom projects and newly renovated luxury design center.

Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #211 feat. Mike Abernathy, Director of Business Resources at NSCA May 17, 2022

Here are some of the topics Ron had the opportunity to discuss with Mike Abernathy;

The many resources being provided by NSCA to its members
The future of system integration and the emergence of the Super Integrator
Creative solutions to the Av industries labor shortage

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au211

SHOW NOTES

Mike has been part of the systems integration industry since 2001, when he started his career with NSCA as a Member Relations Manager. During his time in that position, Mike developed a broad understanding of the AV industry and how consultants, integrators, manufacturers, and independent manufacturer representatives interact and work together within the industry. He later joined a commercial audio manufacturer, where he managed international sales for ten years. In 2017 Mike rejoined NSCA and is now the Director of Business Resources. In this role, Mike helps members find and use business resources to more effectively operate systems integration firms.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #210 feat. Tobi Tungl, Vice President of Sales, North America at Epiphan Video May 17, 2022

Here are some of the topics Ron had the opportunity to discuss with Tobi Tungl;

How Tobi uses and leverages Twitter to connect with his industry
The current state of UCC solutions in the Pro AV space
The mind and body health of an ultra athlete
The importance of building and curating your network

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au210

SHOW NOTES

Tobi began his professional career in the IT world during the dot-com boom (and crash). In 2005, he jumped from IT to the AV industry. Since then, he has helped grow system integrator organizations by creating and implementing client retention strategies to drive top-line revenue and open new physical locations across the US.

In 2022, Tobi joined Epiphan Video as Vice President of Sales, North America. He is responsible for managing all brands, distribution channels, and sales deployment in North America. In addition, he develops strategic sales objectives based on company goals to promote growth and customer satisfaction for the organization. Tobi is an entrepreneurial, development and profit-oriented leader who communicates an innovative vision for the future and inspires his team to execute the transformation.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #209 feat. Tomas Wing, Owner and GM of High Tech Solutions Panama May 10, 2022

Here are some of the topics Ron had the opportunity to discuss with Tomas Wing;

Similarities running an integration business in Panama City, Panama to the States
The power of networks and advisors in running and growing a business
How Covid-19 has affected supply chain and inventory in Latin America

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au209

SHOW NOTES

Tomas started in the audio business doing car audio systems around the late 80s. In 1993, he got the chance to open his car audio shop, which was mainly oriented to High-End Audio installs. In 2000, he went to work for the biggest electronic retailer in Panama and managed the car audio shop while also gaining exposure to the home AV department.

In early 2010, he decided to venture out on his own and open High Tech Solutions Panama with a family friend who proposed starting a business together to serve the small but wealthy residential market in Panama City.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #208 feat. Chuck Breaux, Owner of Assurance AV Solutions, LLC Apr 20, 2022

Here are some of the topics Ron had the opportunity to discuss with Chuck Breaux;

His experiences and lessons learned working with House of Worship Pro AV systems
How to confront the current labor shortages and the challenges being faced with supply chain
Operational challenges with design and accounting software platform rollouts

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au208

SHOW NOTES

Chuck founded AAVS in 2015. With years of experience in retail management, AV productions, and working as the technical director for one of the largest churches in the area, it was a natural transition for him to start a professional integration company. For Chuck and his team, relationships are the top priority. As a result, AAVS has grown on average 20% in business each year. The team comprises techs with 30+ years of combined experience with installations and live shows and 2 Boston Terriers that can be found lounging around the office.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #207 feat. Keith Harrison, Owner and Founder of Total Home Technologies Apr 19, 2022

Here are some of the topics Ron had the opportunity to discuss with Keith Harrison;

Using the “Leasing” model in the AV industry and how it benefits clients and your business
How customer service and building relationships can leave a lasting effect in a company.
Why our industry needs to rethink integrators role in providing maintenance and ongoing support services

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au207

SHOW NOTES

In 1992, Keith started Total Home Technologies with the idea to "Question Everything." 30 years later, Total Home Technologies now has 3 Control4 certified showrooms (so far), two in New Jersey and one in New York. They are also one of the highest volume Control 4 dealers in the North East. Additionally, they have won countless awards, most recently ProSource dealer of the year for 2021.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #206 feat. John Campbell, Owner and Director of Sales at HomeTroniX of Arkansas Apr 17, 2022

Here are some of the topics Ron had the opportunity to discuss with John Campbell;

The importance of creating a healthy culture
How empowering your team can help with retention of talent and create a sense of trust within a team.
The benefits of loving what you do professionally and personally

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au206

SHOW NOTES

John was hired as the first employee when HomeTroniX was gearing up to open in 2013. His primary role was serving as a prewire "guy," but he quickly transitioned into sales and running the company. With some background knowledge in the IT/Network world, John accepted the transition, not knowing exactly what the AV world was all about.

As HomeTroniX was growing rapidly year after year and not knowing what was next, John decided to make an offer to purchase the company along with some lifelong friends in December. John's goal was to build the right team and refocus the ownership role to creating the best culture possible as a leader versus a boss. In the last two months, HomeTroniX has added six new roles and continues to grow.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #205 feat. Travis Leo, Founder of Cinergy Professional Development Group Apr 13, 2022

Here are some of the topics Ron had the opportunity to discuss with Travis Leo;

Cinergy and the professional alliance that it creates for integrators
Challenges of running a business and how business owners can benefit from listening to the experience of others.
Benefits of having a team-integrated business consultant and group facilitator

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au205

SHOW NOTES

Travis is one of the Co-Founders of the Cinergy Professional Development Group which focuses on Professional development, Learning and Investing in Emerging technologies and Leveraging shared services to improve business. He is also the former owner of Residential Systems, Inc., a CE Pro 100 integration company that was acquired by Bravas in May of 2020.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #204 feat. Wade Stephens, Vice-president of sales at DeVance Electronic Lifestyles Apr 05, 2022

Here are some of the topics Ron had the opportunity to discuss with Wade Stephens;

Techniques to successfully manage projects affected by supply chain issues
How the Entrepreneurial Operating System can benefit a team and its development.
How marketing helps drive referral sales

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au204

SHOW NOTES

Wade Stephens began his career in the AV industry in 1993 with a small company named Best Buy. He remained in that company for over 13 years during the huge growth of the company, including when Best Buy was named Forbes company of the year in 2004. During that time, Wade was a segment manager for Magnolia HiFi in the Dallas area and was then promoted to Sales Manager to one of the largest revenue producing stores in Texas. Along the way, Wade expanded his skillset to include many industry certifications like Control4, Crestron, Lutron, and Savant.

Wade is now the Vice President of Sales with DeVance Electronic Lifestyles which has seen an amazing growth over the last three years. DeVance specializes in residential, commercial, automation, lighting, and lighting control, with a focus on luxury two channel HiFi. Wade works very closely with owners Matt and Dana DeVance daily through the EOS operating system which has helped DeVance grow significantly while continuing to live by their vision to treat customers like family.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #203 feat. Blake Urmos, Founder of Low Voltage Nation Apr 02, 2022

Here are some of the topics Ron had the opportunity to discuss with Blake Urmos;

How Low Voltage Nation became the largest online community for the low voltage industry
The role of social media and the importance for businesses
What is Web 3 and where it's headed for the near future
The importance of video in social media platforms, and how it can be used to leverage your business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au203

SHOW NOTES

Blake Urmos is the founder of Low Voltage Nation, a community that helps its members develop a career path in low voltage and technology. Blake started Low Voltage Nation to connect with technicians and business owners through Instagram and a Podcast. Blake specializes in structured cabling, access control, and information security. He also founded Golden Booth, a high-growth tech company specializing in digital marketing, photography, and mobile app development.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #202 feat. Keith Esterly, Chief Learning Architect at HTSA Mar 22, 2022

Here are some of the topics Ron had the opportunity to discuss with Keith Esterly;

HTSA’s mission and commitment to the ongoing education of their member dealers
Different resources provided by HTSA, including Keith’s Relationship Science Program
Different strategies and tactics used by a successful salesperson

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au202

SHOW NOTES

Keith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart.

He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #201 feat. Mike Sajecki, President and CEO at C&E Marketing and M.A.G Sales Feb 28, 2022

Here are some of the topics Ron had the opportunity to discuss with Mike Sajecki;

The art and science of consultative selling
The importance of a CRM and ERP system in tracking and managing a sales team
What makes for a successful salesperson
Potential challenges ahead in the economy

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au201

SHOW NOTES

Mike began his career in the A.V. industry while installing car alarms in high school. During his time in college, he ascended to sales manager at a local retailer and began doing Custom Home Installations before they were even a category. His scope of work included: running wires in walls, mounting televisions, building custom speakers, and more.

In 1991, Mike became a rep for a small rep firm, and in 1993 he became a junior salesperson at C&E Marketing/M.A.G. Sales, the company he owns today. With a total of 16 salespeople and coverage of the U.S. Southeast region, Florida and the Caribbean, C&E Marketing / M.A.G. Sales is one of the largest rep firms in the country.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #200 feat. Lee Travis, Owner of Wipliance LLC Feb 04, 2022

Here are some of the topics Ron had the opportunity to discuss with Lee Travis

Update from Lee since the Feb 2020 recording of Automation Unplugged show #100
CES 2022 Update - Live from Vegas
The importance of video in marketing
Lessons learned from years in business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au200

SHOW NOTES

Lee Travis got his start with the custom integration industry through car audio and transitioned to full residential integration soon after. He founded Wipliance in 2006 in Bellevue, WA and later expanded to Scottsdale, AZ, in 2016 with a focus on delighting clients and building leaders. Wipliance has won Integrator of the Year at CES, is recognized consistently in the CEPRO 100 and takes pride in the industry-leading approach for video and online marketing.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #199 feat. Ron Callis, CEO & Founder, and Taylor Whipple, VP of Operations & Finance, at One Firefly Jan 31, 2022

Here are some of the topics Ron and Taylor had the opportunity to discuss during this episode

2021 Highlights from Automation Unplugged
One Firefly’s achievements during 2021
Goals for 2022 and upcoming industry trends

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au199

SHOW NOTES

Automation Unplugged is a live show recorded weekly, hosted by me, Ron Callis. In each Automation Unplugged episode, I speak with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. We produce this show to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #198 feat. Michael Libman, National Sales Director for DMF Lighting Jan 21, 2022

Here are some of the topics Ron had the opportunity to discuss with Michael Libman

Why integrators should consider getting into the lighting fixture business
How to choose the right manufacturer to partner with in your business
How lighting will likely grow in significance within our industry

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au198

SHOW NOTES

DMF Lighting is a lighting manufacturer that takes a creative approach to lighting and offers industry-leading technology to set the bar for performance, quality, and flexibility. Mike was one of the first advocates of Custom Integrators adopting light fixtures as part of their business, turning DMF Lighting into a CE Pro Bullet Brand in 2020. He has a Bachelor of Arts from San Diego State University and has worked in technology for over ten years. Mike works with Custom Integrators across North America to provide beautiful Lighting Solutions to their clients. In 2021, Michael was named Dealerscope 40 under 40, an awards program that recognizes the brightest idea-generators in the consumer technology industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #197 feat. George and Kassa Harrison, Owners and operators of Harrison Home Systems Jan 07, 2022

Here are some of the topics Ron had the opportunity to discuss with George and Kassa Harrison

How EOS, entrepreneurial operating system has made a positive impact on the company
Vital Management and systematically reviewing financials with set goals
The importance of marketing and original photography for an integration firm

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au197

SHOW NOTES

George Harrison gained years of industry experience in the Colorado mountain resort towns. In 2002, George founded Harrison Home Systems, a high-end custom electronics design and installation firm specializing in cutting-edge home automation. In 2007, Kassa, his wife, joined the business and brought her experience in marketing and PR. Together they have grown the company over the years and currently manage a team of 27 employees. Harrison Home Systems specializes in the custom residential market in Denver and the surrounding areas. The company was named the 2021 CTA Smart Home Integrator of the Year by The Consumer Technology Association. They also received other industry awards in 2020, including CEPro Integrated Home of the Year and a Lutron Excellence Award.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #196 feat. Brenna Basden, Content Writer and SEO Specialist at One Firefly Jan 07, 2022

Here are some of the topics Ron had the opportunity to discuss with Brenna Basden

The role of a copywriter and their impact in marketing
Trends in copywriting and SEO it’s role within a website
SEO bad practices to avoid.
Fitness trends and their health benefits

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au196

SHOW NOTES

Brenna Basden graduated magna cum laude from the University of North Texas in 2014 with a Bachelor's in English Literature and Certificate in Technical Writing. After college and spending some time as an assistant manager in retail, Brenna moved into a marketing position for an oil & gas company in Houston, TX, where she wore many hats in marketing for a few years. In 2018, she left the oil & gas industry, moved to Austin, TX, and started her journey as a content writer at One Firefly. In early 2019 Brenna joined the product development team working on the copy for One Firefly’s award winning Mercury Pro website solution for integrators. In 2021, Brenna was promoted to SEO Specialist at One Firefly, where she now lead our SEO strategy and team. Outside One Firefly, Brenna is a cat lover, enjoys all things fitness and is a music fanatic.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #195 feat. Bill Simpkins, Founder & CEO of IGS Homeworks Dec 29, 2021

Here are some of the topics Ron had the opportunity to discuss with Bill Simpkins

Customer focused marketing vs custom builder driven lead generation
Working on international projects
Potential industry changes in 2022 and how to plan for the new normal supply chain challenges
After-sales service business model and how it relates to customer relations and happiness

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au195

SHOW NOTES

Bill Simpkins is a technology integrator with 30 years of CI industry experience. He began his career in the UK entertainment industry, working as an audio and lighting designer. He also worked as an engineer for well-known artists such as Moby, The Prodigy and Gil Scott Heron. After spending 15 years designing and installing systems for both residential and commercial markets globally, Bill relocated to the United States. In 2014, he founded IGS Homeworks in Magnolia, Texas specializing in luxury residential technology solutions

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #194 feat. Ron Wanless Owner and Founder at Technology Design Associates Dec 01, 2021

Here are some of the topics Ron had the opportunity to discuss with Ron Wanless:

Lessons learned over the 40 years in the CI industry
How to build a business model to withstand economic recessions
The importance of updating and communicating price changes
The benefit of certifications and credentials in the CI space

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au194

SHOW NOTES

Ron Wanless founded Technology Design Associates a smart home automation design and integration firm with offices in Oregon, Washington, Idaho, Nevada, and Arizona. TDA specializes in turning a house into a home by simplifying the control of the many integrated systems. Ron holds multiple credentials including Designer, Installer, Certified Outreach Instructor, and Network certification from CEDIA as well as a low voltage electrical license. Ron is currently working on a lighting designer certification through the American Lighting Association.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #193 feat. Theo Tsavoussis CEO at Prometheus Systems Nov 16, 2021

Here are some of the topics Ron had the opportunity to discuss with Theo Tsavoussis:

What is Bitcoin and how does it work
How Bitcoin promotes the development of renewable energy sources
Centralized vs Decentralized Blockchains
The future of Bitcoin and other cryptocurrencies

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au193

SHOW NOTES

In 1997, Theo founded Prometheus Systems, an A.V. integration company that specializes in high-end residential projects. While Prometheus Systems is based in the Bahamas, Theo has completed projects throughout the Caribbean and throughout North and South America. After reading Satoshi Nakamoto's white paper, an informational guide about Bitcoin, in 2011, Theo became interested in Bitcoin. Today, Theo is a Crypto Investor and active speaker and educator having led numerous talks on the future of cryptocurrency.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #192 feat. Paul Starkey Partner at PrepTech and Aspire Liquidity Partners Nov 04, 2021

Here are some of the topics Ron had the opportunity to discuss with Paul Starkey:

Aspire Liquidity Partners, a guided partnership designed to position your company for maximum value extraction
PrepTech, a job program dedicated to training and connecting qualified talent to businesses in the CI industry
How Paul and his wife are fighting against sex trafficking through their organization, Building Better Lives
DMF Lighting's partnership with Building Better Lives

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au192

SHOW NOTES

Paul began his CI career at ELAN under Square D in 1993. As the Sales Vice President at Elan, he engineered a buyout with fellow managers and sold the business to Nortek Control in 2003. Over the years, Paul has raised venture capital and been involved in a dozen buy-sell transactions. Recently, Paul sold VITAL MGMT and has co-founded PrepTech and Aspire Liquidity Partners with Steve Firszt. They have also authored Hitting for the Cycle, a guidebook for the CI space.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #191 feat. Jeff Costello Vice President of Sales at Nortek Control Oct 27, 2021

Here are some of the topics Ron had the opportunity to discuss with Jeff Costello:

The 2021 Fall Azione Conference in Nashville
The recent acquisition of Nortek Control
The importance of feedback and how to successfully grow partnerships
Jeff's novel, Surfing With the Bishop
The latest issue with shipping delays and product shortages

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au191

SHOW NOTES

As a recognized sales leader focused on driving revenue through resellers, strategic partnerships, and direct sales, Jeff Costello has over 25 years of CI industry experience. He has led worldwide sales teams, supported partners in over 100 different countries, and participated in numerous company acquisitions. Currently, Jeff is Vice President of Sales for Nortek Control. Jeff is also the author of Surfing with the Bishop, a funny novel about working in the technology industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #190 feat. Scott Abel Director of Quality and Consumer at SAV Digital Environments Oct 20, 2021

Here are some of the topics Ron had the opportunity to discuss with Scott Abel:

The experience gained and lessons learned while working in Silicon Valley
The importance of brand consistency and how to avoid brand confusion
Using criticisms as motivation to grow and improve
Building relationships with photographers and videographers
Creating and maintaining a social media presence

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au190

SHOW NOTES

As the Director of Quality & Customer, Scott Abel is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #189 feat. Robert Burns Chief Operating Officer at CO-DA Oct 13, 2021

Here are some of the topics Ron had the opportunity to discuss with Robert Burns:

The importance of differentiating your brand
The importance of job descriptions and clarity in roles and responsibilities
CO-DA, a training University, a training process for new hires and support for current employees
Company culture and how it impacts all aspects of the business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au189

SHOW NOTES

Robert Burns is COO at CO-DA with over 20 years of audio-video experience. He focuses on growing and improving their performance and efficiency across all departments. In 2010, Robert and Chris Wissa merged their companies and founded Audio Video Concepts & Design, Inc headquartered in Indian Trail, North Carolina. In 2019, Chris and Robert decided to rebrand their firm to what is now known as CO-DA. Robert is also on the Savant Advisory Council and was recently a Keynote Speaker at the Azione Unlimited Conference in 2021.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #188 feat. Casey Levy-Tulloch Manager of Business Development at Josh.ai Oct 05, 2021

Here are some of the topics Ron had the opportunity to discuss with Casey Levy-Tulloch:

The challenges of getting a start-up business off the ground
The simple, magical experience of Josh.ai
The importance of privacy and security with a voice control service
The One Firefly and Josh.ai partnership

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au188

SHOW NOTES

Casey joined the Josh.ai team as an early employee over four years ago and now manages the company's business strategy and partnerships as Manager of Business Development. As a former collegiate athlete, he brings a competitive drive and team-oriented mindset that has helped drive Josh.ai’s rapid growth.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #187 feat. Shawn Hansson CEO and Founder at Logic Integration Sep 22, 2021

Here are some of the topics Ron had the opportunity to discuss with Shawn Hansson:

Building an award-winning business from a humble start in Shawn's garage
One of Logic's hardest and biggest projects deploying a Crestron system in a former missile silo turned bunker in Kansas
Increase in morale and work culture after returning to the office
Trends in commercial technology in the workplace

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au187

SHOW NOTES

Shawn founded Logic Integration in 2004, a Colorado-based audiovisual and automation firm specializing in the design and installation of easy-to-use technology in homes and businesses. Today, Logic Integration has been recognized for numerous accolades such as Inc 500/5000, Colorado Companies to Watch, and CEDIA Contractor of the Year. Shawn is also a presenter and panelist for events throughout the AV industry such as CEDIA, ProSource, and CES to name a few.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #186 feat. Jeff Binette President at SmartHome Solutions Sep 15, 2021

Here are some of the topics Ron had the opportunity to discuss with Jeff Binette:

Lessons learned from growing up in an entrepreneurial family
Adding One Vision as their partner for after-sales service and support
Labor shortage challenges and solutions
Partnering with electricians to provide lighting fixture and lighting control solutions

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au186

SHOW NOTES

Jeff is the current President at SmartHome Solutions. His background started after graduating from Bryant University with a concentration in Computer Science, Jeff held several IT roles while employed at Osram Sylvania and Genuity in Boston. In 2004, he founded SmartHome Solutions, a Kennebunk, Maine-based residential and commercial smart technology company. Today, the company’s business has grown significantly and now has a team of 7 dedicated individuals.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #185 feat. Ryan Paddock Chief System Designer at A Mindful Home Sep 09, 2021

Here are some of the topics Ron had the opportunity to discuss with Ryan Paddock:

His unique philosophy and marketing position
The importance of privacy and technology in our homes
The increasing demand for circadian based lighting and home theaters
The shift to battery and renewable power solutions

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au185

SHOW NOTES

Ryan Paddock founded A Mindful Home in 2019 with an understanding of what’s next and anticipating a change in the technology, products, and markets. He prides himself on designing and implementing elegant technology solutions focused on lifestyle and wellness to elevate his client’s homes.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #184 feat. Larry Supon President at Automated Lifestyles Aug 31, 2021

Here are some of the topics Ron had the opportunity to discuss with Larry Supon:

The importance of utilizing outside consultants and coaches to help develop a business strategy for success
The importance of having the right people in the right seats
Building a culture of accountability and striving for professional growth

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au184

SHOW NOTES

Larry founded Automated Lifestyles LLC in 2000. He has created a hands-on experience in which he is personally involved in the design of every project. He attributes the business’ success to this unique approach and, of course, having a wonderful team to execute the project. Today, Automated Lifestyles LLC has 11 employees and annual revenues of over 2 million dollars. Larry Supon is an entrepreneur focused on providing his clients with the ultimate technology experience that meets their lifestyle goals.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #183 feat. Chris Edelen President at Sterling Home Technologies Aug 25, 2021

Here are some of the topics Ron had the opportunity to discuss with Chris Edelen:

How the Texas market has grown and developed over the years
The rise and fall of Eastman Kodak Company
The challenges growing a business in the custom integration industry
The latest supply chain issues related to Covid Delta outbreaks in China
Pulling out of CEDIA and the likelihood of other fall events potentially canceling

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au183

SHOW NOTES

Chris is the President of Sterling Home Technologies, a custom home integration company. He also serves on the board of 2 high-growth companies as well as several charities. Chris started his career with Fox Photo, a New York company and advanced to Executive Vice President/COO of company operations with sales of over $250 million a year. Over the years, Chris has taken leadership roles such as President, CEO, and Vice President of Marketing at numerous companies, including Grand Openings, Norwood Promotional Products, and Kohler Corp.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #182 feat. Marc Ayoub Energy Division Director at CET & Associates Aug 18, 2021

Here are some of the topics Ron had the opportunity to discuss with Marc Ayoub:

Marc's journey through the industry and the lessons learned
Who CET and Associates is as an organization and their unique approach to work culture
Grid resiliency and the importance of renewable and efficient energy

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au182

SHOW NOTES

Marc Ayoub is a 20+ year CI industry veteran who held several unique roles throughout his career. His journey began in the early 2000s at an alarm company. He eventually joined Audio Command Systems, where he worked his way up to lead technician. While recovering from a broken leg in 2006, Marc took on a new challenge to teach himself how to program Crestron. He also worked closely with management to develop a streamlined design and installation process that significantly improved project efficiency. Marc soon joined a local manufacturer’s rep agency, CET and Associates. He took on several leadership roles to help integrators grow their business with products like Lutron, Sonnen, and Lumin. Today, Marc uses his passion for renewables to lead the Energy Division at CET with the ultimate goal to expand renewable energy throughout the country.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #181 feat. Tom Farinola Visionary at Atlantic Home Entertainment and Stereo Aug 09, 2021

Here are some of the topics Ron had the opportunity to discuss with Tom Farinola:

How Tom navigates the worlds of retail and custom integration
The importance of communication between the client and the dealer
The lessons learned over his 35 years in business
Tom shares his passion for Steinway Lyngdorf and describes how he delivers the experience to his clients

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au181

SHOW NOTES

In 1990, Tom purchased Atlantic Home Entertainment & Stereo and had since grown the business to a steady $4 million a year in annual revenue. Throughout the years, Tom has discovered that the key to success is providing excellent customer service. To help ensure his customers receive the best support, Tom established a remote service called Atlantic Concierge Partnership.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #180 feat. Steve Burke CEO at Texadia Systems Aug 03, 2021

Here are some of the topics Ron had the opportunity to discuss with Steve Burke:

The importance of taking care of your team and work culture
Steve's strategies for growth mindset
Why Texadia serves both the commercial and residential markets
Texadia's unique solution to the human resource limitations affecting the industry

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au180

SHOW NOTES

Steve has learned and grown throughout his 20+ career in the integration industry, including managing a large commercial integration firm before founding Texadia Systems in 2013. Texadia Systems was established to serve both the residential and commercial av markets, focusing on excellence and client satisfaction. Today, Texadia Systems has grown to over $10 million-plus in annual revenue and has been recognized in INC500 and CE Pro as one the fastest growing AV Integration firms in the US.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #179 feat. Troy Morgan Founder/CEO at PanTech Design Jul 27, 2021

Here are some of the topics Ron had the opportunity to discuss with Troy Morgan:

The impact of home automation and energy management in the home
Understanding the power of a watt
An overview of energy integration and why it matters
The concept of a virtual power plant

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au179

SHOW NOTES

Troy Morgan is the Founder and CEO at PanTech Design. Under Troy's leadership, PanTech Design quickly became one of the leading firms of its kind to develop groundbreaking products like the Adapt for Crestron software suite and Adapt Energy home energy automation ecosystem. Today, Troy focuses on tackling the world's energy challenges with his revolutionary Adapt Energy solution that helps homeowners better monitor and manage their energy usage.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #178 feat. Chris Pearson President/CEO at Service Tech Lighting, Shades, and AV Jul 21, 2021

Here are some of the topics Ron had the opportunity to discuss with Chris Pearson:

His humble beginnings as a projector Rep and journey towards becoming one of the largest integrators in Texas
Chris' philosophy on expanding his skill set portfolio based on his client's needs
The danger of opportunity, and how he is managing Service Tech's growth
The importance of having the right people in the right roles to reach growth goals
Why continued training takes priority in his business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au178

SHOW NOTES

Chris founded Service Tech in 2003 and built his business by creating a company culture that embodies hard work, fun, respect, and inclusivity. He has won many prestigious awards and recognitions over the years, including CEDIA Best Lighting System of the Americas, Lutron Excellence Award, Home of the Year Gold Winner for Best Media Room, and -most recently -recognition Lutron Black Diamond dealer.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #177 feat. Brett Ringeisen Director at Audiohouse Jul 13, 2021

Here are some of the topics Ron had the opportunity to discuss with Brett Ringeisen:

How the family business and the electronics industry evolve over the decades
The very first CEDIA event in 1990!
Brett's windsurfing accident and how that affected him as well as the company
Lessons learned from the hardship and how they made him a better leader

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au177

SHOW NOTES

Brett's family acquired a small business called Norris Record Center where he began working at the age of 14. Brett has watched the industry grow over the last 50 years from the early days of records and cassette tapes to the 1st in-home televisions, to what we refer to today as "custom home electronics." As the industry changed, so did the business name and eventually Norris Record Center became The Audiohouse by the mid-’70s. Brett’s loyalty to both the industry and marketplaces needs over the decades helped him grow a once small-town record shop into an acclaimed, fixture of his Vero beach community.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #176 feat. Matt Bernath Senior Coach at Vital MGMT Jul 08, 2021

Here are some of the topics Ron had the opportunity to discuss with Matt Bernath:

6 ways to increase profit and reduce chaos in your business
Advice for an integration firm owner on managing their own compensation
How to turn the most prosperous times into the most profitable times
The time investment to start transforming your business and profits with Vital Management

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au176

SHOW NOTES

Matt is a Senior Coach at Vital MGMT. He helps others achieve their dreams and business goals while also focusing on his overall mission to shift the CI industry's trajectory. Matt is a veteran entrepreneur in the custom electronics industry who specializes in helping technology professionals transform their business. He has spent more than two decades in retail, wholesale, custom integration, and coaching -including founding and managing his own integration firm at one time.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #175 feat. Jaclyn Boutwell Owner & CFO at Media Systems Jun 28, 2021

Here are some of the topics Ron had the opportunity to discuss with Jaclyn Boutwell:

How to approach your clients for approval to photograph projects
Basics of video and lighting configurations for successful Zoom meetings
How she manages the finances for Media Systems
Parental control and privacy management for minors on the Internet

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au175

SHOW NOTES

Jaclyn is a technology designer who specializes in merging beauty with tech. With a keen eye for detail, she elevates the home environment with high-tech solutions that blend seamlessly with architecture and aesthetics. AS CFO at Media Systems, she uses her background in artistic design, professional photography, and smart tech to aid every aspect of the business -from managing finances for the firm to assisting with sales.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #174 feat. Omar Alarcon Founder & CEO at A's Smart Home Solutions Jun 22, 2021

Here are some of the topics Ron had the opportunity to discuss with Omar Alarcon:

His journey towards starting his own integration firm
Advice and best practices with leveraging Instagram
And how he selects which brands to work with

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au174

SHOW NOTES

Omar has a diverse background, including working in the baking industry and as an electrician before starting his own integration firm, A's Smart Home Solutions, in 2015. He initially gained interest in home automation while out in the field on job sites. Today, Omar focuses on providing his clients with best-in-class, high-quality technology solutions that upgrade their daily lives.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #173 feat. Doug Greenwald Founder & CEO of Projx360 and Creative Sound & Integration Jun 15, 2021

Here are some of the topics Ron had the opportunity to discuss with Doug Greenwald:

Doug's start in the CI industry in the early '90s
Scaling his integration company over the past 20 years
What to expect from business software
Developing and documenting business processes

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au173

SHOW NOTES

Doug first established Creative Sound & Integration in 2001 to better serve his clients with best-in-class smart tech solutions for their homes. After struggling to find an effective project management software to fit his needs, Doug created Projx360. It has since expanded to include a complete end-to-end SaaS management software solution.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #172 feat. Donnie Boutwell CEO at Media Systems Jun 08, 2021

Here are some of the topics Ron had the opportunity to discuss with Donnie Boutwell:

Remote maintenance and diagnostics
Leadership that focuses on delegating rather than micromanaging
Personal vs professional social media strategy
Working professionally with a spouse

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au172

SHOW NOTES

Before taking over as CEO at Media Systems, Donnie started working for his uncle as an installer. Donnie's background includes over a decade of experience recording and producing records in Nashville. He has retained his Uncle Steve’s demand for excellence and efficiency while solidifying their mission to make home systems easy to use.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #171 feat. Jason McGraw Group Vice President at CEDIA Expo & KBIS at Emerald May 31, 2021

Here are some of the topics Ron had the opportunity to discuss with Jason McGraw:

Will there be a show?
Current Health and Safety protocols in place for the show
What to expect from the 2021 CEDIA Expo
Some of the top brands that will be attending the CEDIA Expo including Crestron, Lutron, Savant, and of course, One Firefly

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au171

SHOW NOTES

Jason McGraw has a background including 34 years of for-profit and not-for-profit conference and exposition management. His prior experience includes B2B trade events and working as Senior Vice President of Exposition and Event Services with the Audiovisual and Integrated Experience Association (AVIXA), leading the InfoComm show. Jason now is Group Vice President and Show Director for the CEDIA Expo and Kitchen & Bath Industry Show (KBIS), the leading annual events in North America serving the kitchen & bath and residential systems integration industries.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #170 feat. Cory Reistad President at SAV Digital Envrionments May 24, 2021

Here are some of the topics Ron had the opportunity to discuss with Cory Reistad:

SAV's relaunch, post VIA, focused on best in class marketing and SEO, ultimately making Cory a convert to the power of marketing
How Cory approaches blending design and technology into spaces
Advice for integrators on how to deal with changes and challenges to supply shortages
How the pandemic has increased consumer interest in wellness technology

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au170

SHOW NOTES

Cory has been in the integration space since graduating college, starting his first AV company in 1999. He founded Studio AV in 2005 and later rebranded it to SAV Digital Environments. SAV is a Bozeman, Montana-based integration firm with 80+ members that provide their market cutting-edge technology, including in-house lighting design and innovative home and business automation solutions.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #169 feat. Josh Clark Owner at Rely Technology May 19, 2021

Here are some of the topics Ron had the opportunity to discuss with Josh Clark:

Josh's experience buying out his business partner
Lessons learned from their move into their quarter-million-dollar showroom
Josh's approach to hiring
The importance of marketing and how Josh uses it to educate consumers

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au169

SHOW NOTES

Josh is the Founder and Owner of Rely Technology. He started the Lexington, Kentucky-based business back in 2008 with his partner Jon. Originally, Rely Technology offered audio/video services, computer support, and IT. Their current focus now is on smart home automation. Josh bought out his partner Jon two years ago and became 100% owner of Rely Technology. Rely Technology has recently opened a new quarter-million-dollar showroom in Lexington and is expanding to a second location in Charleston, South Carolina.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #168 feat. Franco D'Ascanio Founder and President at Coastal Source May 13, 2021

Here are some of the topics Ron had the opportunity to discuss with Franco D'Ascanio:

Elements that make Coastal Source unique from other competitors
The new Line Source bollard that sets a new standard for a quality listening experience
What it looks like to be part of a family-owned business environment
Why integrators should be more focused on solutions outside of the home

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au168

SHOW NOTES

Franco's interest and audio and electronics stem back to 18 when he opened a full-service, design-forward firm offering architecture, construction, interior design, landscape design, and retail furniture through D'Asign Source, partnering with his brothers. Today, Franco works with Coastal Source, a Marathon, FL-based company he also founded. Franco supports the Coastal Source team by leading research and development efforts as they continue to grow and scale their popular product lines.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #167 feat. Katharine Wheeler Author and Area Sales Manager at SnapAV and Control4 May 05, 2021

Here are some of the topics Ron had the opportunity to discuss with Kat Wheeler:

What led Katharine into writing her book, There is No Cloud
The plot, setting, and characters in her new book
Katharine's success around founding SNAP AV's Women in Technology Group
Observations and takeaways on working with successful integration firms over the years

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166

SHOW NOTES

Katharine's prior experience spans over eighteen years in the consumer electronics industry. She is currently an Area Sales Manager for SNAP AV and Control4. Katharine is also the founder and chair of the Women in Technology group at Snap AV and Control4, with over 85 members. She is a self-published author of a murder mystery novel this year titled There is No Cloud, which is set in the world of consumer electronics.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #166 feat. Kris Coleman, Founder, President and CEO at Red Five Security Apr 29, 2021

In this week’s After Show, we chat with Kris Coleman, Founder, President, and CEO at Red Five. Kris shares with us a behind-the-scenes look into a recent client engagement that is straight out of your favorite James Bond movie. It really is crazy and amazing!

If you haven't already listened to the full interview, make sure to check out show #166 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Kris Coleman.

Automation Unplugged Episode #166 feat. Kris Coleman, Founder, CEO, and President at Red Five Security Apr 29, 2021

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166

SHOW NOTES

Kris is currently Founder, CEO, and President at Red Five Security. Red Five Security operates intending to provide world-class, state-of-the-art security and protective intelligence services. Kris comes from an extensive security background, including time with both the FBI and CIA handling counterterrorism and weapons of mass destruction. His depth in the public and private sector spanning over 28 years has allowed the Red Five team to specialize in high-quality, proactive, and discrete security services.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #165 feat. Paul Bochner, Founder and CEO at Electronic Concepts Apr 26, 2021

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner:

Paul's motorcycle racing hobby and his experience racing with Keanu Reeves
How Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more sales
Paul's selling strategy that appeals to client's emotions rather than focusing on product facts or stats
Social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au165

SHOW NOTES

Industry veteran Paul Bochner got his start as a technician over twenty years ago before founding Electronic Concepts in 2004. Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #164 feat. Susan Cashen, Former CMO, Control4, Active Advisor at CEDIA Apr 14, 2021

Here are some of the topics Ron had the opportunity to discuss with Susan Cashen:

Susan’s experience helps to launch the TIVO brand in the ’90s
How Susan moved from Silicon Valley to become one of the first employees of Control4 energy division
Branding tips Susan recommends every dealer follow
The importance of selling experience over technology

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au164

SHOW NOTES

Industry pioneer Susan has worked her way through executive positions at Silicon Valley agencies and start-ups to Senior VP of Marketing at Control4. Today, Susan advises clients in the CI channel to help companies build strong brand positions and deliver business results in crowded markets.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #163 feat. Aaron Cowden, CEO and Founder and Andrew Wactor, VP of Commercial at Fusion Audio Video Apr 06, 2021

Here are some of the topics Ron had the opportunity to discuss with Aaron Cowden and Andrew Wactor:

Fusion's origin story
How 2020 impacted Fusion's commercial market
How they have enlisted a business consultant to help them grow
Tips on delegating and getting out of your own way

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au163

SHOW NOTES

Aaron founded Fusion A/V during his senior year in college with a few of his friends. Their focus was on keeping technology fun and fresh for clients. Today, Aaron wears many hats in the company and participates in sales, operations, marketing, vendor relations, and charities. With a passion for music, Andrew studied Audio Engineering in Nashville before discovering the world of A/V. Fusion A/V has two locations, one in Greenville, South Carolina, and the other in Asheville, North Carolina.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #162 feat. Ryan Davis, President at Ratio AV Apr 01, 2021

Here are some of the topics Ron had the opportunity to discuss with Ryan Davis:

Serving as a crew chief for a multi-year winning team of the Baja 1000
His recent acceptance into the HTSA buying group
Ryans approach to work/life balance
Ryan’s predictions for 2021 and beyond

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au162

SHOW NOTES

As founder of Ratio AV, Ryan and his team of seven work closely on high-end residential with light commercial systems out of Utah. Ryan's emphasis on human-factors engineering in college drove much of the design criteria that he uses in his day-to-day at Ratio AV.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #161 feat. Chris Worthington, CEO at Personal Technology Mar 25, 2021

In this week’s After Show, we chat with Chris Worthington, CEO at Personal Technology. Chris shares his transformational “Day 1” strategy with us on how he prepares his projects for completion to help promote overall customer satisfaction.

If you haven't already listened to the full interview, make sure to check out show #161 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Chris Worthington.

Automation Unplugged Episode #161 feat. Chris Worthington, CEO at Personal Technology Mar 24, 2021

Here are some of the topics Ron had the opportunity to discuss with Chris Worthington:

The current state of the custom installation marketing in California
Chris' excitement around energy automation and battery storage
His move from lighting control into lighting fixtures and human-centric lighting
How the maturation of the industry may affect the stratification of firms

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au161

SHOW NOTES

Chris is currently CEO at Personal Technology. His passion for technology and electronics started from a young age where he would tear apart computers and put them back together. In 2004, Chris decided to chart his own course and founded Personal Technology out of Alhambra, California, and has grown steadily over 15 years to become a full-service integration firm. Today, Personal Technology aims to deliver excitement and enjoyment around home technology while focusing on the client's journey from concept through construction and into support.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #160 feat. Matt Coxon, Sales Director at Tangram Technology Mar 19, 2021

Here are some of the topics Ron had the opportunity to discuss with Matt Coxon:

What led Mark from pursuing veterinary school to working at a residential integration company
The future of work as companies begin to bring employees back to the office
Mark's approach to human-centric design and how the modern office will look like in the years to come
Mark's creative endeavors, including a book he's currently writing and his podcasts, Daybreak and Selling AV.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au160

SHOW NOTES

Mark is currently Sales Director with Tangram Technology. He was set to pursue a career as a zoo veterinarian before discovering the technology space in 2000 when he took IBM as a direct sales representative. Mark uses his interest in zoology and behavioral psychology to approach technology and human-centered design from a unique perspective at Tangram Technology.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #159 feat. Shawn Lemay, President at Sound and Theater Mar 09, 2021

Here are some of the topics Ron had the opportunity to discuss with Shawn Lemay:

Shawn’s origin story and how he went from creating an ISP company competing with AOL to venturing into the smart home automation space
Consumer behaviors based in the Buffalo, New York marketplace and how 2020 treated Sound & Theater
How his business has weathered the storm caused by vendor supply chain issues.
Shawn’s thoughts on the future of trade show & event

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au159

SHOW NOTES

Shawn is a CEDIA Registered Outreach Instructor and volunteer. He holds various vendor certifications and is an active writer with multiple published articles to his credit. Shawn got his start in IT and Computer system sales before discovering the world of smart home automation when he and his business partner attended their first CEDIA trade show event in 2004. Their Buffalo, New York-based automation company, Sound & Theater, was created to provide consumers easy-to-use, simple, and concealed smart technology throughout their homes.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #158 feat. Matt Cwiokowski, CEO at Avidia Feb 25, 2021

Here are some of the topics Ron had the opportunity to discuss with Matt Cwiokoski:

What ultimately led Avidia to have a 35% YOY growth in 2020
How a re-brand in 2018 and strategic marketing helped raise the company's brand awareness and overall visibility
Avidia's pivot to an RMR-based approach for system service support
Ways Matt has made it possible to enjoy a healthy work-life balance as a business owner with a growing company

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au158

SHOW NOTES

Matt and two other colleagues founded the Chicagoland automation company, Avidia, in 2010 with a goal to create a more focused, hands-on approach to home automation. At inception, Matt managed Avidia’s programming and system design efforts. In 2018 Matt and Kamil bought their 3rd partner out and Matt assumed the role of CEO where his role involves leading the company forward through client-focused sales and marketing activities.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #157 feat. Jeff Galea, Founder and President at Boca Tech and Automation Feb 22, 2021

This week’s After Show features Jeff Galea, Founder and President at Boca Tech and Automation. Jeff reflects on his approach and mindset behind his most recent rebrand. If you haven't already listened to the full interview, make sure to check out show #156 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Jeff Galea.

Automation Unplugged Episode #157 feat. Jeff Galea, Founder and President at Boca Tech and Automation Feb 15, 2021

Here are some of the topics Ron had the opportunity to discuss with Jeff Galea:

How a COVID inspired look behind-the-scenes for the design community turned into a successful weekly seminar series
The importance behind educating consumers to improve sales and communication
Jeff's showroom powered by Rosewater Energy and his take on battery storage technologies
Jeff's business outlook for 2021 and why he will still be focusing on recurring revenue

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au157

SHOW NOTES

Jeff is Founder and President at Boca Tech and Automation. His team focuses exclusively on integrating luxury A/V and control systems into homes, yachts, and businesses in some of the most prestigious spaces in the United States.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #156 feat. Ron Callis, CEO at One Firefly Feb 08, 2021

Here are some of the topics Chris had the opportunity to discuss with Ron Callis:

How Ron found his way into the custom integration industry
Ron’s unique experience being part of a human-powered submarine team while a student at Virginia Tech
The One Firefly company culture and how they were able to shift to a fully remote company in 2016
Ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au156

SHOW NOTES

After graduating from VA Tech with a degree in Mechanical Engineering, Ron started his career with Lutron Electronics. He also spent time at Crestron Electronics before he started Firefly Design Group in 2007. In 2012 the company rebranded and became the company everyone knows today as One Firefly.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #155 feat. Adam Pauska, Principal at AXG Advisors Feb 03, 2021

Here are some of the topics Ron had the opportunity to discuss with Adam Pauska:

Risks faced by high net worth individuals
The breakdown on insurance credits for smart home systems
Innovative technologies that benefit both the integrator and homeowner
Types of insurance products for ultra high-net-worth customers

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au155

SHOW NOTES

Adam is currently the Principal at AXG Advisors. Adam partners with the ultra-affluent and their other advisors to build and maintain their personal insurance portfolios, human-to-human while navigating the ever-changing insurance marketplace.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #154 feat. Jason Roberts, General Manager and Board Member at Bravas Jan 25, 2021

Here are some of the topics Ron had the opportunity to discuss with Jason Roberts:

Jason's experience buying an integration firm in 2012
The dynamics of developing a winning relationship with a custom builder
The Bravas approach to manufacturer preferences throughout their different locations
Jason's outlook for Bravas and our industry in 2021

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au154

SHOW NOTES

Currently, with Bravas Boca Raton, Jason works with 14 other like-minded business owners to facilitate the merger that created the largest nationwide luxury A/V firm. Prior to joining the residential custom integration space, Jason spent 20 years as a software executive in the higher-education vertical.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #153 feat. Andrea Hoffer, CEO at Aha Recruiting Experts Jan 15, 2021

Here are some of the topics Ron had the opportunity to discuss with Andrea Hoffer:

Common mistakes companies make during the hiring process
Best hiring practices and techniques business owners can implement
What to expect when working with a recruitment agency
How companies can utilize assessments both during recruiting and for ongoing team development

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au153

SHOW NOTES

Andrea Hoffer is currently CEO of Aha Recruiting Experts. Today, Andrea helps companies recruit, hire, onboard, and engage their team members across many industries and verticals. Her clear cut action steps and supportive coaching has helped businesses build their Dream Team with great results.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #152 feat. Angela Larson, Senior Vice President of Customer Operations and Blair Piersall, Vice President of Sales at Savant Jan 11, 2021

Here are some of the topics Ron had the opportunity to discuss with Angela Larson and Blair Piersall:

Angela and Blair's backstory and how they transitioned into a career with Savant
Ways Savant pivoted their focus to provide dealers more education and training during COVID-19
The idea behind creating a virtual showroom experience
The process for dealers and the design community to schedule a virtual demo.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au152

SHOW NOTES

Angela Larson currently works with Savant as Senior Vice President of Customer Operations at Savant. Blair Piersall is presently Vice President of Sales with Savant. Angela uses her 21 years of experience in the lighting control and home automation space to oversee Inside Sales, Marketing, Training, and the development of all web platform business tools, including the Savant Store. With over 20 years in the custom electronic industry, Blair leads the field sales effort as Vice President of Sales for the pro channel of Savant's domestic and international business.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #151 feat. Marc Fulker, Owner at Greenstar Technologies Jan 01, 2021

In this week’s After Show, we chat with Marc Fulker, Owner at Greenstar Technologies. Marc shares the details of how they were able to land a recent spectacular Control4 project and the importance of communication to earn a client’s trust and partnership. He also discusses their approach to capturing beautiful project imagery.If you haven't already listened to the full interview, make sure to check out show #151 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Marc Fulker.

Automation Unplugged Episode #151 feat. Marc Fulker, Owner at Greenstar Technologies Dec 31, 2020

Here are some of the topics Ron had the opportunity to discuss with Marc Fulker:

The state of COVID-19 in the country of Australia
How Marc was able to use his showroom to change the customer experience dynamic
Marc's transition from an electrician to the home automation space
We even got a video tour of his new showroom which is featured on our One Firefly Facebook page

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au151

SHOW NOTES

Marc started Greenstar Technologies in 2011 after spending 10 years working as an electrician in the residential and industrial sectors. Today, Greenstar Technologies consists of a team of nine staff members, has been a Control4 dealer since 2016, and just recently opened a beautiful new showroom and office space in their central Melbourne location.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #150 feat. Brian Perreault, COO at Barrett's Technology Solutions Dec 30, 2020

In this week’s After Show, we chat with Brian Perreault, COO at Barrett's Technology Solutions. Brian sheds light on the importance of relationship building and gaining the client’s trust for any successful integration firm.If you haven't already listened to the full interview, make sure to check out show #150 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Brian Perreault.

Automation Unplugged Episode #150 feat. Brian Perreault, COO at Barrett's Technology Solutions Dec 30, 2020

Here are some of the topics Ron had the opportunity to discuss with Brian Perreault:

Brian's near 30-year career with Barrett's Technology
The benefit of building relationships and being a resource for clients
Why embracing change is crucial for the growth of a small business
How integrating Google Ads into their marketing strategy has helped their business

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au150

SHOW NOTES

As COO with over 30 years of experience, Brian oversees all aspects of Barrett's Technology Solutions and has been instrumental in helping to guide the company to become a highly respected residential and commercial technology integration company in the greater Chicago-land area.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #149 feat. Wes Claytor, Account Manager at One Firefly Dec 29, 2020

In this week’s After Show, we chat with Wes Claytor, Digital Marketing Account Manager at One Firefly. Wes shares his commitment to cultivating consistency in his personal and work life through ultra-marathon running, writing, and reading. If you haven't already listened to the full interview, make sure to check out show #149 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Wes Claytor.

Automation Unplugged Episode #149 feat. Wes Claytor, Account Manager at One Firefly Dec 15, 2020

Here are some of the topics Ron had the opportunity to discuss with Wes Claytor:

Wes' transition from the health and fitness industry into digital marketing
The importance of work/life balance
Wes' thoughts on the future of our industry in 2021
Principles and beliefs that lead to success in running and life

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au149

SHOW NOTES

Wes Claytor is currently an Account Manager with One Firefly. Wes joined the team at One Firefly in 2019 with the goal of expanding his digital marketing toolkit to better service his clients. In addition to managing his book of business consisting of integrators located throughout North America, he also runs a personal blog.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #148 feat. Gregg Dixon, Founder at AV Specialists Dec 09, 2020

Here are some of the topics Ron had the opportunity to discuss with Gregg Dixon:

Gregg's approach to making 2020 their most successful year
What projects looked like for Gregg in 1995
Major changes Gregg made to help take AV Specialists to the next level
Gregg's approach to company culture

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au148

SHOW NOTES

Gregg Dixon founded AV Specialists upon relocation of he and his family to Florida from New York. Now 25 years later, AV Specialists is having their most successful year in company history thanks to his dedicated and growing team and a renewed focus on home construction and remodeling from his core customer base.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #147 feat. Jon Robbins, Executive Director at HTSA Dec 08, 2020

Here are some of the topics Ron had the opportunity to discuss with Jon Robbins:

HTSA's sales training approach
Jon's view on how the recent 2020 election turnout will impact the custom integration space
How Jon defines leadership
HTSA membership growth and opportunities

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au147

SHOW NOTES

Jon serves as Executive Director at HTSA where he crafts annual strategic business plans to help propel the organization forward. Jon is also responsible for building strong relationships with the finest technology brands and the nation’s top AV specialists. He got his start leading Hi-Fidelity House based in Philadelphia, Pennsylvania back in 1975.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #146 feat. Phil Mulligan, President and Pat Mulligan, Vice President at Pacific Audio & Communications Dec 07, 2020

In this week's After Show, we chat with Phil Mulligan, President at Pacific Audio & Communications Hawaii, and Vice President, Pat Mulligan. Phil and Pat share with us their recruiting and hiring strategies as they have developed proof concept partnerships with local community college apprenticeship programs with a focus in Electrical and IT.

If you haven't already listened to the full interview, make sure to check out show #146 here on the podcast or over on our Facebook page at facebook.com/OneFireflyLLC. Okay, let's just jump into my conversation with Phil and Pat Mulligan.

Automation Unplugged Episode #146 feat. Phil Mulligan, President and Pat Mulligan, Vice President at Pacific Audio & Communications Dec 02, 2020

Here are some of the topics Ron had the opportunity to discuss with Phil and Pat Mulligan:

Logistical hurdles faced when running a Hawaii based business
Pat's time in the Army and the transition into the custom integration industry
How Pat and Phil prepare their projects for extreme weather conditions
The Ballistic Missle scare from 2018

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au146

SHOW NOTES

Phil founded Maui-based integration firm Pacific Audio & Communication in 1991 to help homeowners achieve their goal of integrated home control and entertainment systems. Later in 1998, Pat joined Phil in the family business and used his military electronics experience and degree in electrical engineering to help run the CI side of the operation, including all Crestron programming. They currently run Pacific Audio & Communications together as President (Phil) and Vice President (Pat).

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #145 feat. Bert Herrero, CEO and Joel Hernandez, General Manager at First Priority Audio Nov 27, 2020

We just wrapped up recording show #145 featuring Bert Herrrero, CEO of First Priority Audio, and Joel Hernandez, their General Manager.

Here, Bert shared with us how a pivotal book he read helped him focus more on the business than in the business while Joel discussed their latest sales process overhaul.

If you haven't already listened to the full interview, make sure to check out show #145 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Bert Herrero and Joel Hernandez.

Automation Unplugged Episode #145 feat. Bert Herrero, CEO and Joel Hernandez, General Manager at First Priority Audio Nov 25, 2020

Here are some of the topics Ron had the opportunity to discuss with Bert Herrero and Joel Hernandez

Creating a balance as a family owned business
Bert’s passion for re-investing in his community, including his partnerships with ministries around South Florida
How COVID-19 has impacted First Priority Audio
Their innovative use of social media marketing to drive company growth

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au145

SHOW NOTES

Bert and Joel are cousins running the family business, First Priority Audio. Bert started his entrepreneurial journey early, at the age of 18, installing and servicing satellite dish installations throughout South Florida. His cousin, Joel Hernandez started his own AV integration company in the early 2000’s, and later joined forces with Bert at First Priority Audio in 2014.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #144 feat. Patrick Hartman, General Manager at Diversified Systems International Nov 20, 2020

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.

We just wrapped up recording show #144 featuring Patrick Hartman, General Manager at Diversified Systems International. Patrick shared a big idea he picked up while attending a CEDIA Business Exchange event which was inspired by the book, The Trusted Advisor, by Robert M. Galford.

If you haven't already listened to the full interview, make sure to check out show #144 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Patrick Hartman.

Automation Unplugged Episode #144 feat. Patrick Hartman, General Manager at Diversified Systems International Nov 20, 2020

Here are some of the topics Ron had the opportunity to discuss with Patrick Hartman:

Patrick’s experience as a CEDIA volunteer
Recap of the Virtual CEDIA 2020 educational offering
What industry events might look like in 2021
Patrick’s focus on work/life balance and his participation in Spartan Races.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au144

SHOW NOTES

Patrick is the General Manager of DSI, a Reno-based integration firm ten years ago, and spearheaded their residential sector. Today, Patrick’s extensive list of repeat customers reflects his trademark level of customer service from smaller projects all the way to projects that span years with budgets over $3M.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #143 feat. Jeff Goldstein, Head Of Sales at Sony CI Division Nov 19, 2020

Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein:

How Jeff’s passion for audio landed him at Sony
What managing the radio business for Sony looked like in the late ‘80s and early ‘90s
Jeff’s approach to building relationships with the CI channel
Jeff’s experience since returning to Sony in the midst of a pandemic

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au143

SHOW NOTES

Jeff Goldstein has decades of experience in the CI space. He currently manages Sony’s CI channel where he has been navigating the challenges and opportunities that this year has brought to our industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #142 feat. Tina Baker, Manager of People Operations at One Firefly Nov 06, 2020

Here are some of the topics Ron had the opportunity to discuss with Tina Baker:

The importance of company culture
Best practices around hiring the right people
How the hiring process has changed at One Firefly since Tina joined the team
Tools One Firefly has implemented to improve their company culture as a fully remote team.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au142

SHOW NOTES

Tina joined One Firefly in the beginning of 2020 with a proven track record of implementing programs that focus on company culture and improving employee satisfaction. Her responsibilities encompass all areas of Human Resources such as talent acquisition, performance management, benefits enrollment, and employee engagement.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #141 feat. Harshul Parikh, Founder and CEO at Trescent Lifestyles Oct 26, 2020

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.

We just wrapped up recording show #141 featuring Harshul Parikh, CEO & Founder at Trescent Lifestyles. Harshul shared advice on how he approaches selling to high-networth clients including Bollywood movie stars and billionaires and he provides some fun details around a recent $1 million+ 2-channel stereo system.

If you haven't already listened to the full interview, make sure to check out show #141 here on the podcast or over on facebook.com/onefireflyllc. Ok, let’s jump into my conversation with Harshul Parikh.

Automation Unplugged Episode #141 feat. Harshul Parikh, Founder and CEO of Trescent Lifestyles Oct 26, 2020

Here are some of the topics Ron had the opportunity to discuss with Harsul Parikh:

Harshul’s role in bringing a CEDIA chapter to India
How the custom integration space has been impacted due to COVID
Harshul’s thoughts on the potential boom that will come from the increased interest in smart home automation
An exciting AI software Harshul and his team are working on to make projects more seamless for Integrators and the design-build community

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au141

SHOW NOTES

Harshul founded Trescent Lifestyles in 2006 after he returned to India following a career stint in Silicon Valley. Harshul is a founding member of CEDIA India and has been instrumental in bringing CEDIA into the country. Since its founding, Trescent has grown to a team size of 35 employees and completed residential projects over 100,000 sq. ft with budgets of $2.5+ million USD.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #140 feat. Jesse Silva, Owner of The PAVE Oct 22, 2020

Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.

We just wrapped up recording show #140 featuring Jesse Silva, Owner at The PAVE. Jesse shared with us how he was able to score a unique project in the luxury mobile home space with the builder, Cavco, thanks to social media.

If you haven't already listened to the full interview, make sure to check out show #140 here on the podcast or over on Facebook on our channel. Let’s jump into my conversation with Jesse Silva.

Automation Unplugged Episode #140 feat. Jesse Silva, Owner of The PAVE Oct 21, 2020

Here are some of the topics Ron had the opportunity to discuss with Jesse Silva:

The impacts of COVID-19 on Jesse’s business
The PAVE doubling their growth since 2019
Innovative ways Jesse has expanded their reach and customer acquisition through social media
Manufacturers that embody “exceptional support” and how it has helped Jesse and his team grow

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au140

SHOW NOTES

Jesse founded The ProView Audio Video Experience out of Phoenix, Arizona in 2009 as a side hustle while still in college. The PAVE is now known nationally and internationally for their creative use of social media to stay connected with their clients, showcase their work, and to drive business development efforts.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #139 feat. Michael Cogbill, Principal of REV2 Consulting Oct 13, 2020

Welcome to the Automation Unplugged After Show! Every week, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.

We just wrapped up recording show #139 featuring Michael Cogbill, Principal at REV2 Consulting. Here on the after show, Michael shares with us his top takeaways on how to approach the pre-drywall walk through phase with clients to gain their buy-in on device types and locations. He also shares a fun story about his experience working with Celine Dion and her late husband, René.

If you haven't already listened to the full interview, make sure to check out show #139 here on the podcast. Let’s jump into my conversation with Michael Cogbill.

Automation Unplugged Episode #139 feat. Michael Cogbill, Principal of REV2 Consulting Oct 13, 2020

Here are some of the topics Ron had the opportunity to discuss with Michael Cogbill:

The early days of custom integration in the 80’s and early 90’s
His experience working on a project for Bill Gates’ Seattle home
CEDIA initiatives Michael is most excited about
Michael’s predictions for the future of our industry

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au139

SHOW NOTES

Michael is currently Principal at REV2 Consulting, on the CEDIA Board of Directors, and a new member of NEC’s Code Panel 3. Throughout his career, Michael has been involved in several startups, maintained a private consultancy for high net-worth homeowners, and was proudly involved in CEDIA since its founding.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #138 feat. Murray Kunis, President of Future Home Oct 07, 2020

Here are some of the topics Ron had the opportunity to discuss with Murray Kunis:

* Murray’s thoughts on the first 2020 Presidential Debate

* Murray’s experience with installing America’s first home THX system

* His recommendations for business just getting started in the custom integration industry.

* Murray’s thoughts on the current state of our industry and what 2021 might have in store

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au138

SHOW NOTES

Murray is currently President of Future Home, which he founded in 1990 out of the demand from his clients for help with their home technology. Murray Kunis got his start in the music industry where he worked with top names. He was also one of the founding integration firms of the trade organization CEDIA.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #137 feat. Matt Fowler, Co-Owner and Director of Operations of HomeTroniX Sep 30, 2020

Welcome to the Automation Unplugged After Show! Today, we're taking some time after the live show to talk with Matt Fowler, Co-Owner and Director of Operations of HomeTroniX.

Before joining HomeTroniX, Matt spent some of his career in the wine industry. In this aftershow chat, Matt shares with us his experience working with Total Wine and even gives us some of his favorite wine recommendations.

If you haven't already listened to the full interview, make sure to check out show #137 here on the podcast. Let’s jump into my conversation with Matt Fowler.

Automation Unplugged Episode #137 feat. Matt Fowler, Co-Owner and Director of Operations of HomeTroniX Sep 21, 2020

Here are some of the topics Ron had the opportunity to discuss with Matt Fowler:

How Matt’s time in the Marine Corps impacted his role as a leader
How to grow and scale an integration firm
HomeTroniX’s growth during COVID
Matt’s approach to marketing and creating a strong digital presence

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au137

SHOW NOTES

Matt Fowler is Co-Owner and Director of Operations with HomeTroniX of Arkansas LLC. In 2019, with the company at a crossroads between growing at a faster rate or keeping the status quo, Matt agreed to join the family business as an executive with the goal of growing and scaling the integration firm.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged After Show Episode #136 feat. Josh Willits, President at Portal Sep 16, 2020

Welcome to the Automation Unplugged After Show! Today, we're taking some time after the live show to talk with Josh Willits, President at Portal.

While many of you may know Josh for his career in the custom integration channel, he also has a passion for coffee that has led him to join the coffee roasting business.

In this after show chat, Josh shares with us his passion for coffee and how he came to know of The Lonely Monk Coffee Roasting business.

If you haven't already listened to the full interview, make sure to check out show #136 here on the podcast. Let’s jump into my conversation with Josh Willits!

Automation Unplugged Episode #136 feat. Josh Willits, President of Portal Sep 15, 2020

Here are some of the topics Ron had the opportunity to discuss with Josh Willits:

Josh experiences in the CI industry that ultimately led to his role as President of Portal.
Portal’s turnaround strategy deployed in May 2019 that saved the company
Proposal trends during that last 6 months including the amazing growth since June
Josh’s thoughts on the rest of 2020 and the future of our industry

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au136

SHOW NOTES

Josh Willits got his start in AV by selling speakers online out of his college dorm room. He spent years running operations at an integration firm before taking on the role of Director of Operations at Jetson Systems, a Crestron CSP. Later in 2012, he founded Invenshare, a website for dealers to buy, sell, and trade excess inventory, before merging his business with SupplyStream two years later. Josh helped rebrand the company that is now known as Portal where he currently serves as President of the company.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #135 feat. Jeff Brewer, Vice President of Sales of Sonance Sep 11, 2020

Here are some of the topics Ron had the opportunity to discuss with Jeff Brewer:

Leadership strategies Jeff learned while working for the late Steven Covey where he was Master Certified
The James Loudspeaker acquisition and their approach to their rep network
Ways Jeff and his team are leveraging virtual trainings and meetings to strengthen relationships
Exclusive announcement regarding the new Sonance Invisible Speaker Series

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au135

SHOW NOTES

Jeff Brewer is Vice President of Sales at Sonance & James Loudspeaker. His background includes working for companies including Best Buy for Business as their VP and Sr. Director and even for the late Steven Covey. Since joining Sonance and James Loudspeaker in 2012, Jeff has led their sales directors team and currently coaches over 100 Sonance & James Loudspeaker Representatives.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #134 feat. Taylor Whipple, Vice President of Operations and Finance of One Firefly Sep 09, 2020

Here are some of the topics Ron had the opportunity to discuss with Taylor Whipple:

His rewarding time as a Peace Corps Volunteer in West Africa - he even spoke to us in Wolof!
Taylor’s start in the music industry where he spent some time working for Madonna’s music label before he decided to go back to school to pursue his MBA in Finance.
How an analytical approach to brainstorming ideas has helped further empower One Firefly’s growth
One Firefly receiving a placement on the 2020 Inc. 5000 list

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au134

SHOW NOTES

Taylor Whipple is Vice President of Operations & Finance. Having just celebrated his 7 year anniversary with One Firefly, Taylor has been responsible for overseeing the organization's financial and production management.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #133 feat. Jeremy Elsesser, President of Level 3 Audiovisual Aug 24, 2020

Here are some of the topics Ron had the opportunity to discuss with Jeremy Elsesser:

Jeremy’s 16 year career track at Level 3 Audiovisual, leading to his achieving the position of President of the company in 2017
The importance of company culture and hiring for passion
The transition from Commercial Integrator over to Managed Services
The acceleration of software and cloud based communication platform solutions for the new global focus on work from home environments

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au133

SHOW NOTES

Jeremy's sixteen-year career at Level 3 Audiovisual has led him to his current position there as President of the company. Jeremy has been in the technology industry for nearly 20 years and has worked on a broad range of projects, including broadcast, production, and communications for higher education, corporate, healthcare, and hospitality clients.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #132 feat. Paul Lopez, Co-Owner of Integrated Lifestyles Aug 13, 2020

Here are some of the topics Ron had the opportunity to discuss with Paul Lopez:

What experiences led Paul to opening his own integration firm.
What it’s like being a Dolphins fan living in Dallas
Paul’s transition from a majority commercial focus pre-covid to a majority residential focus post covid.
Why Integrated Lifestyles chose to join the ProSource buying group

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au132

SHOW NOTES

Paul started pulling cable in attics 20 years ago and worked his way up to the ranks as he now runs Dallas-based custom integration firm, Integrated Lifestyles where they focus on creating a collaborative work environment with a “client first” approach.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #131 feat. Ryan Anderson, CEO of Bravas Aug 05, 2020

Here are some of the topics Ron had the opportunity to discuss with Ryan Anderson:

Ryan’s past experience as a racecar driver with Ferrari
The Bravas acquisition strategy to purchase 50 integration firms over the next 5 years.
Defining the “Why” for both Bravas and the CI Industry.
Ryan’s thoughts about this new-era of event cancellations and more focused department training events

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au131

SHOW NOTES

Ryan gained his current role of CEO of Bravas in 2018. Previously, he was the founder of Kansas City smart home integration firm, Elevated Electronics. Today, Elevated Electronics is now the KC Bravas location.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #130 feat. Shaun Schuetz, VP of Sales Americas of AudioQuest Jul 31, 2020

Here are some of the topics Ron had the opportunity to discuss with Shaun Schuetz:

Shaun’s background and how he got into the consumer electronics industry
Cultural differences Shaun encountered during his four years in Asia
Shaun’s love for Star Wars and how he was able to do charity work with the Star Wars Costuming Community, 501st Legion while in Taiwan and now throughout the US.
Shaun’s thoughts on CEDIA 2020 going virtual

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au130

SHOW NOTES

Shaun joined AudioQuest in 2012 with the opportunity to live in Taipei for four years representing their distributors throughout Asia. In 2016, Shaun and his family moved back to the States and has held multiple positions including his current role as AudioQuest's VP of Sales for the Americas.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #129 feat. Ken Vanemon, Sr Regional Sales Manager of Sapphire Marketing Jul 30, 2020

Here are some of the topics Ron had the opportunity to discuss with Ken Vanemon:

Status of the audio video marketplace in New York City.
Ken’s strategies to stay sane while taking care of clients during these strange times
Ken’s thoughts on whether sales people are born or made
How Crestron Home is helping dealers create a more customizable smart home system

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au129

SHOW NOTES

Ken is currently Sr Regional Sales Manager for Sapphire Marketing. With over 25 years of experience in the Consumer Electronics Industry, Ken has worked in various roles from Operations Manager at Best Buy to Independent Manufacturers Sales Rep at JVC.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #128 feat. Rusty Deeble, President of Digital Installers Jul 27, 2020

Here are some of the topics Ron had the opportunity to discuss with Rusty Deeble:

The positive impact that the ProSource Dream Theater Makeover Contest has had on Digital Installers
Ways Rusty gives back to his clients and community by offering their showroom as an event space
Rusty’s recent experiences with homeowners ready to invest into their property such as outdoor spaces and home offices
Rusty’s love of MMA and Wrestling

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au128

SHOW NOTES

Rusty is President of Digital Installers which he founded in 2001. Since inception, he has worked hard to make his customers happy by providing friendly, professional, and clean custom audio/video installations regardless of project size.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #127 feat. Wim De Vos, Thunder Lizard of Genesis Home Technology Jul 10, 2020

Here are some of the topics Ron had the opportunity to discuss with Wim De Vos:

Changes throughout Europe that Wim, his business, and clients have experienced since April
Whether America’s political and economic climate will affect the European market
Wim’s approach to digital transformation as his business re-opens and why he has decided to re-think his business as if it were a start-up
Inspiring books Wim has been reading in light of COVID and the resurgence of the Civil Rights Movement in the United StatesCatch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au127

SHOW NOTES

Wim is currently over his European firm, Genesis Home Technology. His self proclaimed title is "Thunder Lizard." Genesis has been growing for over 10 years and offers design, training, and marketing solutions with its premium branded products to a select network of 300 certified installation partners in France, Italy, Spain, and Portugal.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #126 feat. Maryellen Oswald, Publisher of Connected Design Magazine Jul 02, 2020

Here are some of the topics Ron had the opportunity to discuss with Maryellen Oswald:

How Maryellen got her start in Consumer Electronics with Widescreen Magazine
The potential permanent move to virtual meetings, demonstrations and trade events
Insider look at the benefits of being featured in a publication such as Connected Design Magazine
Maryellen’s thoughts on the current state and future of our industry

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au126

SHOW NOTES

Maryellen has 22 years of experience in consumer publication. She and her team at Connected Design Magazine work to build bridges and create networking opportunities between technology professionals and the design & build community.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #125 feat. Kyle Steele, President of Global Wave Integration Jun 23, 2020

Here are some of the topics Ron had the opportunity to discuss with Kyle Steele:

How the Global Wave Integration wellness showroom has transformed due to COVID
What the last 90 days have looked like for Global Wave Integration as a California-based business with job sites located around the US.
Kyle’s thoughts on the industry’s role on approaching conversations around race
Kyle’s strategies around building strong teams using personality types as a rubric for team composition.

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au125

SHOW NOTES

Kyle Steele started California-based Global Wave Integration in 2004, after gaining experience working for two southern California based integration firms. Today, Global Wave Integration has completed projects that span from the West Coast to the Middle East.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #124 feat. Steve Haas, CEO and Principal Consultant of SH Acoustics Jun 16, 2020

Here are some of the topics Ron had the opportunity to discuss with Steve Haas:

Steve’s origin story and his transition into the high-end residential space
Steve’s approach to educating end-users and integrators about home audio
Changes Steve and his team are making in light of COVID, such as offering webinars revolving residential acoustics
The importance of having conversations around race and Steve’s plans to bring in more diversity into our industry

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au124

SHOW NOTES

Steve Haas is the CEO and Principal Consultant at SH Acoustics. Over the last two decades, Steve has brought the quality audio experience into the high-end residential market where he works with homeowners, architects, interior designers, builders, and technology integrators to help keep sound quality and control top of mind.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #123 feat. Alex Camara, CEO of AudioControl Jun 11, 2020

Here are some of the topics Ron had the opportunity to discuss with Alex Camara:

Alex’s backstory in technology startups before acquiring Audio Control
Alex's thoughts on approaching conversations within the workplace revolving race and creating a safe space for all employees
Audio Control’s “restart” message means in light of COVD-19
How demand for “home entertainment” has increased and what he is seeing in demand for audio control solutions throughout the country.

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au123

SHOW NOTES

Alex joined Seattle based Audio Control in 2011 and ultimately acquired the company in 2013. Alex and his team of obsessive audio experts focus on designing, engineering, and manufacturing in the USA some of the most innovative, high-performance audio solutions for residential, commercial, and automotive markets.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #122 feat. Ariel Gutierrez, President of Polaris Controls Jun 08, 2020

Here are some of the topics Ron had the opportunity to discuss with Ariel Gutierrez:

The origin story behind Polaris Controls
Ariel's reaction to the Savant acquisition of GE Lighting
The impact COVID-19 has had on the Latin American economy and currencies
The webinar and podcast strategy launched by Polaris Controls to better help their dealers

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au122

SHOW NOTES

Industry leader in the Latin American and Caribbean markets, Ariel Gutierrez, President of Polaris Controls, uses his background in engineering and construction to bring a unique perspective on the smart home experience.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Show #121 feat. Jason Barth, Owner of The Premier Group, and Jamie Carey, Director of Business Development at The Premier Group Jun 04, 2020

Here are some of the topics Ron had the opportunity to discuss with Jason Barth and Jamie Carey:

The impact beautifully shot photography has had on their business
Changes Jason made in light of COVID-19 such as renovating their showroom and updating their website and other marketing
Changes in consumer demand in response to COVID-19
How Jamie’s addition to the team as Director of Business Development has helped The Premier Group strengthen their company culture and online presence

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au121

SHOW NOTES

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #120 feat. Kevin Hancock, President of Frame My TV Jun 03, 2020

Here are some of the topics Ron had the opportunity to discuss with Kevin Hancock:

Kevin’s origin story and how he got his first big break with an opportunity to install all the TV’s at The Breakers resort in Palm Beach, Florida
How an ambitious decision at CEDIA 2019 helped build a strong relationship with Samsung that has led to his expansion
Frame My TV's Deco Frame product line
What Kevin is most excited for in 2020 and his predictions for industry changes in light of COVID-19

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au120

SHOW NOTES

Kevin Hancock is President of Frame My TV, which he founded out of his garage in 2006. Kevin and Frame My TV have since sold more than 10,000 TV frames to clients around the world in both luxury homes and commercial properties.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #119 feat. Matt DeVance, Founder of DeVance Electronic Lifestyle Jun 01, 2020

Here are some of the topics Ron had the opportunity to discuss with Matt DeVance:

Ways in which previous life-changing events, such as 9/11 and the Great Recession, has prepared Matt to better handle this pandemic
Matt’s perspective on the shift in demand for technology in homes and how integrators can prepare
How EOS evolved Matt’s business and communications approach
The importance of company culture and the mentoring of employees

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au119

SHOW NOTES

Matt has over 25 years of custom integration experience and is Founder of DeVance Electronic Lifestyles, which opened in 2002. DeVance Electronic Lifestyles currently does just under $3M in business annually and is expanding its business by purchasing a new building, doubling its current space.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #118 feat. Eddie Shapiro, Founder of SmartTouchUSA May 28, 2020

Here are some of the topics Ron had the opportunity to discuss with Eddie Shapiro:

Growth opportunities for home security solutions
Steps they have taken with staff and customers in light of Covid-19
New marketing and business development strategies he is executing
Eddie’s thoughts on the CEDIA 2020 Expo, will it happen?
Eddie’s thoughts on Crestron Home

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au118

SHOW NOTES

Eddie is Founder of SmartTouchUSA, a smart home integration firm based out of Washington DC. Eddie has over 30 years of experience in the AV and low voltage channel and now enjoys helping CEDIA and industry members build a deeper respect between architects, lighting designers, builders, and the design industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #117 feat. Bryan Naquin, President of Acadian Home Theater and Automation May 22, 2020

Here are some of the topics Ron had the opportunity to discuss with Bryan Naquin:

Steps Bryan is taking to keep his team safe during COVID-19 such as turning down jobs in high-risk areas
The importance of building relationships with industry peers and your community
Bryan’s thoughts on whether CEDIA will return this year and the possibility of a virtual venue
How Acadian approaches paid service plans during their sales cycle and the benefits they’ve experienced with Parasol for 24/7 remote servicing and support

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au117

SHOW NOTES

Bryan founded Baton Rouge-based technology integration company, Acadian Home Theater. With 25 years of experience, Bryan got his start in the industry in 25 years and is a key reason for Acadian being named Top 100 Integrator Nationwide by CE Pro as well as being recognized as the only Diamond Control4 Pinnacle Dealer within the state of Louisiana.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Episode #115 feat. Henry Clifford, Co-Founder of Parasol and President of Livewire May 21, 2020

Here are some of the topics Ron had the opportunity to discuss with Henry Clifford:

Changes Henry has made within Livewire due to COVID-19 regulations- from virtual calls to pivoting communication strategies
Henry’s approach to prioritizing internal communication and putting his team and client safety first
Tools Henry uses to gain prospects and sell from home, such as Vidyard email integration
Parasol’s “For Integrators, by Integrators” approach
How Parasol works to keep their keeps their team trained across many vendors

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au115

SHOW NOTES

Henry, started Virginia based integration firm, Livewire, in 2001 after identifying the need for simple home technology in Central Virginia. solutions provider in his market. Henry also leads Parasol with his two co-founders, providing 24/7 remote support for home technology integrators and their clients for over 250 dealers.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplgged- Show #114 feat. Rob Hopper, President of Beacon Audio Video Systems May 14, 2020

Here are some of the topics Ron had the opportunity to discuss with Rob Hopper:

The rise of consumer interest in solutions such as outdoor entertainment and home networking
Rob’s opinion on 5G and how it can help end-users stay connected
Ways Rob and his team have been taking advantage benefiting from of all the recent educational resources and webinars being offered in our industry
Rob’s previous experience with marketing and website design and what stood out to him since working with One Firefly

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au114

SHOW NOTES

With nearly 25 years of experience in the custom integration industry, Rob got his start in car audio before moving to the residential space where he is currently President of Beacon Audio Video Systems. Rob focuses on bringing a higher level of service and experience to custom integration clients.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #113 feat. Curt Hayes, CEO and Managing Partner of Blue Dog Group May 07, 2020

Here are some of the topics Ron had the opportunity to discuss with Curt Hayes:

The history behind the founding of Blue Dog Group
The opportunity to improve the broken project scoping/budgeting process used by many integrators
How BlueDog Group’s new app allows integrators to provide quick estimates to their clients
Approaches integrators can take during COVID-19 to improve their business process

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au113

SHOW NOTES

With his experience in the consumer electronics industry, Curt Hayes, CEO of Blue Dog Group, brings a unique perspective and insight into the importance of data documentation. He creates innovative solutions that can help integrators streamline their projects and improving the broken project scoping/budgeting process.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #112 feat. John Clancy, VP of Residential at Crestron Electronics Apr 30, 2020

Here are some of the topics Ron had the opportunity to discuss with John Clancy:

Ways John is seeing COVID-19 impacting dealers throughout the world
Steps Crestron has been taking since February to keep his global team and consumers safe
Exciting updates Crestron is making as a response to the lifestyle changes caused by COVID-19
How Crestron is adding value to the industry by offering virtual resources, such as virtual product trainings and CEU course offerings

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au112

SHOW NOTES

With experience both on the dealer and manufacturer side, John Clancy, Crestron VP of Residential, brings a unique perspective to Crestron on ways to improve their residential solutions.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #111 feat. Matt Lien, VP of Sales at DES Apr 24, 2020

Here are some of the topics Ron had the opportunity to discuss with Matt Lien:

How DES supports multiple smart home platforms including Crestron, Savant, and Control4
Matt’s thoughts on LED and tunable lighting and how it’s resonating with his customers
Challenges and advantages his team dealt with once they began offering electrical solutions for their projects
Matt’s two-goal approach to taking on projects and how he’s using that to create a silver lining during these difficult times

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au111

SHOW NOTES

Industry innovator, Matt Lien, VP of Sales at DES, got his start as an installer before joining Crestron Electronics as a Regional Sales Manager for Residential Products for seven years. His industry experience allows him to provide helpful insight for smart home integrators during these uncertain times.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #110 feat. Wim De Vos, Thunder Lizard at Genesis Home Technologies Apr 23, 2020

Here are some of the topics Ron had the opportunity to discuss with Wim De Vos:

Update on how COVID-19 is affecting European Installers
Video marketing and how he’s sharing resources and knowledge to his Facebook audience
Steps that Wim and his team are taking to make it through this crisis and ways our industry can prepare for these upcoming months
Wim’s concept behind digital transformation and how it can affect small businesses
The power of marketing and how it benefits businesses and strengthens their overall visibility and messaging

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au110

SHOW NOTES

Thought leader and innovator, Wim De Vos, Thunder Lizard at Genesis Home Technology, shares his perspective on the power of marketing and his thoughts on how our industry can make it through this crisis.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #109 feat. Eric Joy, Chief Experience Officer at GHT Group Apr 22, 2020

Interview Recap

Eric’s recommendations on the approach manufacturers and vendors should be taking to help integrators
The importance of having a clear, open communication between your team and manufacturers
Types of discussions Eric has been having with other dealers to help keep the industry booming through this crisis
Steps Eric and his team are taking to keep their employees and clients safe when going out to projects

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au109

SHOW NOTES

Industry leader, Eric Joy, Chief Experience Officer at GHT Group has a unique background with experience as both manufacturer and integrator. He shares his perspective on ways he recommends our industry to approach communication throughout this crisis and how we can help each other stay strong.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #108 feat. Keith Harrison, Founder at Total Home Technologies Apr 20, 2020

Here are some of the topics Ron had the opportunity to discuss with Keith Harrison:

Keith’s approach to handling the changes in his business caused by the COVID-19 pandemic
Keith’s rental equipment leasing model and how it has been bringing ⅓ of the companies revenue for the last five years
How Keith and his team use virtual reality solutions like Help Lightning for virtual, hands-on support calls and Modus VR for media room and home theater demos
Keith’s motto of building a bulletproof system through implementing backup routers to make more profit as opposed to relying on ongoing servicing

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au108

SHOW NOTES

Keith Harrison, Founder at Total Home Technologies, shares his perspective on the importance of RMR solutions and his approach to using virtual reality during project demos and system servicing.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #107 feat. Mike Giffin, Vice President at Help Lightning Apr 20, 2020

Here are some of the topics Ron had the opportunity to discuss with Mike Giffin:

The increased demand for virtual servicing during the COVID-19 pandemic
How integrators can benefit from a solution like Help Lightning as more consumers begin to depend on technology
Mike's perspective on ways integrators can make it through these uncertain times

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au107

SHOW NOTES

Industry veteran, Mike Giffin VP at Help Lightning shares his experience in the CE space and the benefits of a remote servicing solution for smart home integrators, particularly during our current climate with COVID-19.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #106 feat. Evan Rosen, President at Law Offices of Evan M. Rosen Apr 14, 2020

Here are some of the topics Ron had the opportunity to discuss with Evan Rosen:

How COVID-19 is changing the law substantively and procedurally
Evan’s perspective on the CARE Act involving mortgage protection and it can benefit renters
Types of mortgages that do qualify for forbearance programs and what business owners should look out for to avoid building up fees
Evan’s understanding of how the PPP payroll protection program will be determined and when companies will receive their payroll dues

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au106

SHOW NOTES

Foreclosure defense lawyer, Evan Rosen, shares his recommendations on approaching the current crisis by adding clarity on the type of loans that are out there for businesses and mortgage protections available to homeowners.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #105 feat. Navot Shoresh, President of Spire Integrated Systems Apr 10, 2020

Here are some of the topics Ron had the opportunity to discuss with Navot Shoresh:

What Navot and his team are implementing to come out stronger on the other side of COVID-19 from revising company weaknesses to training processes
How Navot is approaching leadership during this time of crisis and his recommendations on demonstrate value-based leadership
Navot’s perspective on the future of our industry and why we matter to our communities after the Coronavirus
The power of recurring revenue and a look into Spire’s service contract: SPS Ready

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au105

SHOW NOTES

Industry leader, Navot Shoresh, President at Spire Integrated Systems, brings a unique perspective on his value-based leadership and his approach to the importance of branding his company as opposed to branding to the manufacturers they work with.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #104 feat. Erick Burton, VP of Western Audio/Video Apr 09, 2020

Here are some of the topics Ron had the opportunity to discuss with Erick Burton:

How Erick and his team are handling the challenges brought by COVID-19.
How Erick's unique experience with Cystic Fibrosis prepared him, his family, and company to stay safe during this pandemic
Why Erick limits his media consumption and ways he limits anxiety during these stressful times
Erick's thoughts on preparing for the new normal after the Coronavirus pandemic is cleared

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au104

SHOW NOTES

Industry innovator Erick Burton, VP of Western Audio/Video shares his insight on how he got started in the custom integration industry and ways he's taking the COVID-19 pandemic in stride.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #103 feat. John Geraghty, President at Courageous Authenticity Apr 03, 2020

Here are some of the topics Ron had the opportunity to discuss with John Geraghty:

John’s recommendations on staying connected with your team in a virtual work environment
Why right now is the time to dive in and focus on how to keep adding value to your clients and your company
Ways to shift your approach and processes to stay transparent and align with the recent stresses caused by the COVID-19 pandemic
What it means to “reframe” your mindset during uncertain times with the “The Prism of Perspective” approach
John’s approach to fitness and the importance of practicing routine as a way to stay grounded and focused

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au103

SHOW NOTES

Business and life coach John Geraghty shares his perspective on the importance of mindset and how our day-to-day approach can affect us during a time of crisis.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #102 feat. Rohan Dunbar, Owner at Digital Lifestyle Solutions Apr 01, 2020

Here are some of the topics Ron had the opportunity to discuss with Rohan Dunbar:

Rohan’s transition from Crestron Service Provider into a Certified Crestron Dealer
Ways he is pivoting his focus to make up for project pauses caused by COVID-19
How his business is preparing for the possible boom of business on the other side of COVID-19
Which Crestron technologies have him jazzed for 2020
What he’s doing to help other integrators grow and thrive

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au102

SHOW NOTES

Educator and industry pro, Rohan Dunbar, Owner of Digital Lifestyle Solutions, shares his perspective on making it through the other side of a crisis and ways he's keeping his business afloat during these difficult times.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #101 feat. Alexa & Angel Centeno, Owners of Systems Design & Integration Mar 24, 2020

Here are some of the topics Ron had the opportunity to discuss with Alexa & Angel Centeno:

How they've accomplished running a business as husband and wife
Their recent merger with audioDave, a company with over 38 years in the industry
The response from customers and the design trade on their 6,500 sqft showroom
How they approach Instagram to help build their platform and reach a larger audience

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au101

SHOW NOTES

Husband and wife duo, Alexa and Angel Centeno have a true passion for the custom integration industry which shines through in their work and online presence. Their recent merger with audioDave and impressive showroom offers plenty of insight and inspiration for our listeners and viewers.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #100 feat. Lee Travis, Owner of Wipliance Mar 19, 2020

Here are some of the topics Ron had the opportunity to discuss with Lee Travis:

His process in integrating electrical contracting to his business
Challenges and advantages to operating in two different markets, Washington State and Arizona
The importance and benefits of being part of a buying group
The future of 5G and how it might impact the custom integration industry

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au100

SHOW NOTES

Thought leader and innovator in the Custom Integration industry, Lee Travis of Wipliance, brings a unique perspective as an owner of two locations in different markets along with his experience with ProSource buying group and Tech Summits!

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #99 feat. Cesar Quintero, Activator at The Profit Recipe Mar 03, 2020

Here are some of the topics Ron had the opportunity to discuss with Cesar Quintero:

What entrepreneurs can expect from working with an EOS Implementer
Defining the 6 key components in EOS
Type of businesses that would benefit from the EOS system
The EOS proven process of implementation

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au99

SHOW NOTES

Coach and EOS Implementor, Cesar Quintero is an advocate for the EOS process and has helped a number of businesses, One Firefly included, implement the EOS process for optimal growth and company structure.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #98 feat. Nigel Dessau, Chief Marketing Officer at Bravas Feb 27, 2020

Here are some of the topics Ron had the opportunity to discuss with Nigel Dessau:

How the shift in market consumerism will likely affect the custom integrator
Building your business using his "Content Approach Network" strategy
What the next year looks like for Bravas and their plans for growth within our space
His perspective on wellness and how integrators should position this solution to consumers

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au98

SHOW NOTES

Mentor and coach, Nigel Dessau is transforming marketing and brings a unique perspective that can help technology professionals think about the end-user experience in a different and profitable way.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #97 feat. Pete Baker, President of The BIG Corp Feb 27, 2020

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Pete Baker:

The benefit of developing a strong company brand
Why he became a CEDIA Certified Outreach Instructor
How he approaches representing and working for international corporations
The similarities between the CI space in North America and markets around the world
Handling customer expectations through feedback and communication with your sales team

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au97

SHOW NOTES

CEDIA Certified Outreach Instructor and President of The BIG Corp, Pete Baker is making large strides in the CE industry and brings a unique perspective with his global experience of over 30 years.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #96 feat. Ian Dohalick, VP at Relative Home Systems Feb 05, 2020

Here are some of the topics Ron had the opportunity to discuss with Ian Dohalick:

Handling business growth while experiencing major personal losses
The changes within the Houston marketplace in the past few years
Transitioning from a new hire employee at Relative Home Systems to becoming a partner
Impact of wellness solutions including green walls and dedicated wellness spaces in the home.

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au96

SHOW NOTES

Advocate for wellness solutions including green walls and biophilia spaces, VP at Relative Home Systems, Ian Dohalick acts speaks with tremendous passion for the positive impact they have on families and individuals.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #95 feat. Miranda Grantham, National Sales Manager at Origin Acoustic & Marc Fisher, President of Sales at Origin Acoustics Jan 30, 2020

Here are some of the topics Ron had the opportunity to discuss with Miranda Grantham and Marc Fisher:

The importance of a strong company culture
The philosophy around investing in yourself, your business, and our industry
Insight on what training and coaching looks like for Origin dealers
The advantage of joining a buying group like ProSource

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au95

SHOW NOTES

Consumer electronics veteran, Marc Fisher, and industry leader on the rise, Miranda Grantham, are making huge strides in our growing industry and empowering dealers through their passion for Origin Acoustics' mission goal.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #94 feat. Ian Williams, CEO of Aspire Audio Video Solutions Jan 21, 2020

Here are some of the topics Ron had the opportunity to discuss with Ian Williams:

How he approached selling his business in 2017
His business development plan for starting a new business in a new market
Why attention to process and operational excellence is the right approach for most integrators

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au94

SHOW NOTES

Accomplished business leader and industry innovator, CEO of Aspire Audio Video Solutions, Ian Williams, shares his unique experience from selling one of his previous businesses to starting a new business in a new market.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #93 feat. Jamie Briesemeister, Co-Founder of Integration Controls Dec 18, 2019

In this episode of Automation Unplugged, Ron Calls spoke with Jamie Briesemeister about topics such as:

Jamie’s transition from working in the healthcare industry to starting a business in the CI space with her husband, Jeff
What has helped her throughout the years to improve within her role as CEO, both within and outside the industry from podcasts featuring women in business to business leadership books
Being a woman in business and resources she’s been able to share and gain from other women in the field
How past experiences helped her become a stronger leader

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au93

SHOW NOTES

Home technology advocate and CEDIA board member, co-founder of Integration Controls, Jamie Briesemeister, helps shine a light on the importance of women in technology and her experience transitioning to the custom integration space.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #92 feat. Michael Oh, President & Founder at TSP Dec 12, 2019

In this episode of Automation Unplugged, Ron Calls spoke with Michael Oh about topics such as:

Launching an Apple-focused IT company from his MIT dorm
Why the MSP service model is the future of the home integration market
Operating a remote workplace with staff in 3 countries
Their latest luxury MDU project in Reykjavik, Iceland

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au92

SHOW NOTES

Industry innovator and podcast host, owner of TSP, Michael Oh, brings a unique perspective to our industry through his experience with having an MSP and service-led business focus.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #91 feat. Bob Cole, Founder at World Wide Stereo Nov 20, 2019

In this episode of Automation Unplugged, Ron Calls spoke with Bob Cole about topics such as:

How Bob transitioned from his career as a psychologist to the consumer electronics industry
How it felt to be inducted into CT Hall of Fame in 2018
World Wide Stereo’s focus on philanthropy and involvement in charities
His team’s approach to educating millennials on good audio

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au91

SHOW NOTES

As an industry veteran, CEO & Founder of World Wide Stereo, Bob Cole brings over 40+ years of industry experience with a philosophy of doing good by doing well. This includes educating consumers on quality audio, having a team of audio-enthusiasts, and giving back to the arts and music education to make it a better place for kids in need.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #90 feat. David Frangioni, Director at Frangioni Media Oct 23, 2019

In this episode of Automation Unplugged, Ron Calls spoke with David Frangioni about topics such as:

His experience working with leading artists like Aerosmith and Ozzy Osbourne
Creating strong connections through trust and consistency
What to expect from Modern Drummer Magazine 2020 publication
How David shares his passion for music through his non-profit, Frangioni Foundation

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au90

SHOW NOTES

As an award-winning veteran of the music industry, David Frangioni's passion for drumming and music brings a unique perspective to our space.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #89 feat. Matt Scott, President at OMEGA Audio Video Oct 09, 2019

In this episode of Automation Unplugged, Ron Calls spoke with Matt Scott about topics such as:

Matt's role on the CEDIA board
Why he volunteers his time to the industry
Managing both resi and commercial project work

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au89

SHOW NOTES

As a CEDIA board member, podcast host, and owner of Omega Audio Video, Matt Scott has refined his skills and brings a unique perspective to his peers and leaders in our industry.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged - Show #88 feat. Eric Joy, Chief Experience Officer at Georgia Home Theater Oct 02, 2019

In this episode of Automation Unplugged, Ron Calls spoke with Eric Joy about topics such as:

Experience gained working
Growth and change in the industry
How Georgia Home Theater host events and manages growth
How Georgia Home Theater uses social media to extend their brand

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: https://onefirefly.com/au88

SHOW NOTES

With experience in both the manufacturer and Integrator side of the industry, Eric Joy has been a key component in helping Georgia Home Theater grow consistently throughout the years.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Automation Unplugged Show #87 feat. Justin Johnson, CEO at Twilight Solutions Sep 04, 2019

In this episode of Automation Unplugged, Ron Calls spoke with Justin Johnston about topics such as:

How Justin got his start in the A/V industry
The recent $75 million Bravas merger
The latest technology trends like tunable lighting and digital art
The importance of a strong company culture

Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/

To get transcripts, resources of what was mentioned in the show, and more visit: https://onefirefly.com/au87

SHOW NOTES

As the youngest contractor in the state of California, Justin Johnston has been constantly working towards making Twilight Solutions a leader in the custom integration market.

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Automation Unplugged Podcast

Related Podcasts

Links

Stay Connected