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Authors Who Lead – Learn to write a book from bestselling authors and leaders — Education
Authors Who Lead – Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.

Latest Episodes:

Igor Kheifets – List Building Lifestyle for Authors – 063 Aug 22, 2019

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Igor Kheifets is the author of List Building Lifestyle: Confessions of an Email Millionaire. Igor has mastered the skill of driving paid traffic. He is also the host of the podcast, the List Building Lifestyle Show. Today, he shares about marketing your book, niching down your market, and understanding the risk of failure.

What We Discuss with Igor Kheifets:

The reason he wrote the book
Some missteps in entrepreneurship
Understanding the risk of failure
The importance of marketing to sell your book
Why you need to niche down your market
Knowing your "who" when you don't know what to write about
Igor's book writing process and ideas for marketing your book
Committing to a crappy Version 1.0 product
Why he created the podcast, the List Building Lifestyle Show
Overcoming the impostor syndrome as an author

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Nick Loper – The Side Hustle – 062 Aug 15, 2019

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Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

What We Discuss with Nick Loper:

How Nick uses Permafree on Amazon to introduce his book
How he figured out the title and subtitle
How to find an idea that's worth talking about
Tracking the right people
Narrating your audiobook right through these strategies
Tactics to attract attention to your book
The power of asking for reviews from people who have read your book
Leveraging your book to grow your business and why a book is recession-proof

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Cameron Herold - Miracle Morning for Entrepreneurs Aug 08, 2019

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Cameron Herold is the author of Vivid Vision, Double Double, Free PR, and The Miracle Morning for Entrepreneurs. Today, he talks about creating your own miracle morning by developing healthy and happy morning habits as well as the power of incorporating morning practice and vivid vision into your life.

What We Discuss with Cameron Herold:

How The Miracle Morning was based on the morning SAVERS
Strategies you can do at night to make you a morning person
The benefits of having a morning routine
The idea behind the vivid vision using the process of visualization
How visions can be translated into action
How to put these habits into place
The importance of having an accountability partner
How the morning practice can manifest in your life
Focusing on being rather than doing and the power of journaling
What is Rule #6?

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060: Donaldas Duskinas a Born to Write Success Story Aug 01, 2019

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Donaldas Duskinas is a public speaking coach and the author of Retorika. He is a member of the Born to Write Community.

Today, he talks about how 100% self-belief got himself a book publishing contract having only created a single sentence for his book. He shares some tips in having clarity to keep your momentum going as well as the five key elements in public speaking.

What We Discuss with Donaldas Duskinas:

Conceiving the idea of writing a book to finally publishing
The greatest realization from joining the 5-day Born to Write Challenge
How he got a publishing contract after only writing one sentence of the book
Deciding for his future while having to give up some things in his life
Having that clarity and confidence so you can finish your book
What drew him to the Born to Write Community
His advice to new and aspiring authors
The 5 elements of public speaking

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Josh Phelan How to Make Your Book Stand Out Jul 26, 2019

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Josh Phelan is a Life Changr, working with entrepreneurs, aspiring entrepreneurs, and everyday folks and helping them close the gap between where they are and where they want to be.

In his book, From Struggle Comes Strength, he shares the early successes and failures from his first business – Out of Bounds Training – that won best bootcamp in Orange County twice.

Today, Azul and Josh break down some tips and strategies for new authors and if you’re looking to relaunch your book!

What We Discuss with Josh Phelen:

Why your success can be your biggest downfall
Why your million-dollar ideas are just a dime a dozen
Putting your ego aside to help other people
What Josh learned from his first book writing experience
Your book cover is super important!
Tips for relaunching your book
Why people refuse to write a review and how you can get more reviews

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Pat Flynn How to Earn Super Fans Jul 18, 2019

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Pat Flynn is the man behind Smart Passive Income. He is the author of the book, Will It Fly? and soon releasing his next masterpiece, Superfans. Today, he talks about how you can get your customers engaged, eventually building your superfans who will soon evangelize for you.

What We Discuss with Pat Flynn:

The why behind writing his next book, Superfans
Who are your superfans and when to start serving them
Understanding the lyrics of your superfans
Offering small, quick wins on a micro level
Creating a sense of belongingness to elevate your brand
Creating unexpected moments of surprise
Building superfans without any hidden agendas
You have to show up in order to build superfans!
Pat's book writing process for Superfans
Rising above your fears to help other people

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Christina Nicholson Media Maven Jul 11, 2019

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Christina Nicholson is known as the Media Maven. Today, she shares her knowledge about traditional media, how you can use it to get publicity for your book, releasing your book at its most appropriate time, and some tips and strategies to get the most out of your publicity efforts.

What We Discuss with Christina Nicholson:

What is traditional media and why it matters
The power of earning your publicity
How to reach out to the media
Why you shouldn't be overly promotional about your book
Timeliness is critical in releasing a book
Dropping hints about your book when doing interviews
The power of leveraging new media to turn publicity into profit
Earning publicity doesn't make you a big star but you can be profitable
Which social media bucket to go for and how to get started
How to keep your momentum going – consistency is key!

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Advice from New York Times bestselling author Jul 04, 2019

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Kevin Kruse is the Founder and CEO of LEADx, offering the world’s first leadership

trainer and coach powered by IBM Watson. Kevin is also a New York Times bestselling

author of nine books including Great Leaders Have No Rules: Contrarian Leadership

Principles to Transform Your Team and Business (launching April 2019).

What We Discuss with Kevin Kruse:

His motivation behind writing Great Leaders Have No Rules
How rules can restrict the ability of people to make choices
Overcoming FOMO and how social media platforms are getting us hooked
Kevin's booking writing process and strategies
The advantages of indie publishing over traditional publishing
The power of adding a lead magnet on the front of your book
Leveraging your influence in selling your book
How Netflix is doing things right: HIring is key!
The impact of education and understanding why you're doing what you're doing

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YA Author Debut book sold 300K copies Jun 27, 2019

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Aileen is the author of the Alpha Girl series where she ended up selling 300,000 copies and landing on the bestselling list of USA Today. In this episode, she talks about why you should treat publishing your book like a business, things you can do to overcome writer’s block, and some helpful strategies when you’re looking to writing a series.

What We Discuss with Aileen Erin:

How her experience growing up influences her writing
Writing her first book and attending grad school
Why you need to treat publishing as a business
Writing a series vs writing a single book
How to overcome writer's block and tips in creating your series bible
Finding the balance between writing and business
Aileen’s book writing process and her advice to aspiring writers
Why pursuing distributorship is essential
The best time for marketing your book in the series
Marketing your book and the importance of finding your own community

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Marlon Walters - The Invisible Executive Jun 20, 2019

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Marlon Walters, Ph.D. is an executive, speaker, educator, consultant, and author. Today, he talks about his book, The Invisible Executive: Crushed by Career, Forgotten by Family, Restored by Faith. From an innocent book writing journey, Marlon shares how this became a transformative experience for him. He seeks to inspire people through the idea of being visible and showing your swag.

What We Discuss with Marlon Walters:

How his book came about and the story behind its title
The impact of racism and bias in corporate America
His challenges while writing his book
How the worst day of his life turned out to be an opportunity for him to be visible
Sticking to your genuine self
Practicing swag in different areas of your life
Marlon's book writing process and getting things organized
What keeps people from publishing their book
Talent retention and creating a culture in your organization

Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

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