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Authors Who Lead – Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, “I’d like to write a book,” but I don’t know where to start? I explore authors’ journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.

Latest Episodes:

Turning Pain into Prose | Young Author Project Nov 01, 2024

In this episode of Authors Who Lead, I delve into the inspiring journey of eight young authors and their dedicated teacher, Natalie Wilkinson. Together, they crafted a powerful novel titled The Art of Giving a Crap, which encapsulates the essence of untold stories and the beauty of collaborative effort. Let’s unpack their journey, from the project's inception to seeing their work in print.
Timestamp:
00:00 Students publish a book post-graduation with a teacher.
03:37 Discussing personal stories and creative processes.
09:17 Flip-flopping platforms, collaborative editing process finalized.
11:50 Few Americans publish books despite widespread aspirations.
15:58 Inspired by the podcast by students' achievements.
17:01 Students inspire writing and publishing books globally.
Full show notes
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Earn More, Live More | Shane Sams Oct 17, 2024

In this episode of Authors Who Lead, I host a conversation with Shane Sams, a man whose journey from small-town school teacher to successful entrepreneur is as inspiring as it is educational. Shane Sams has dedicated his career to teaching others how to achieve financial independence by building online businesses. With over 1,000 podcast episodes and countless success stories from his students, Shane shares his insights on overcoming initial skepticism, the importance of authenticity in writing and business, and how a meaningful message can elevate one's life both personally and professionally.
Timestamp:
00:00 Son's mistreatment sparked a journey to entrepreneurship success.
06:26 Realized book was too vast; reconsidered approach.
10:08 Book completion redefined my business and life.
12:38 His book strategically guides all marketing efforts.
15:24- The story founded the business and was told on a podcast.
17:50 The Author insisted on writing the first book draft.
21:22 Hire a coach to write technical parts.
24:26 Show genuine care to connect with your audience.
28:31 Book focuses on simplicity for effective messaging.
30:04 Writing realization during Kentucky winter morning story.
34:17 Immigrant pursues dream: English, college, business success.
36:22 Entrepreneur and aspiring doctor succeed, inspiring others.
40:55 Title reflects meaningful work, not just money.
43:02 Grateful acknowledgment of love, heartfelt response.
Full show notes
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Transforming Historical Events into Fiction | Isabel Reddy Oct 10, 2024

In this episode of Authors Who Lead, I engage in a profound conversation with author Isabel Reddy, delving into the intricacies of her debut novel set in a mining town. It unpacks Reddy's meticulous research process, her approach to character complexity, and the emotional weight of capturing a community's ongoing grief and resilience. Additionally, it expands on these discussions, offering a comprehensive look into Isabel Reddy's creative journey and the broader themes explored in the podcast.
Timestamp:
00:00 Writing's hardest part is overcoming self-doubt.
04:23 Constantly questioning and improving my writing skills.
08:12 Novel explores complexity beyond typical good vs. bad.
12:06 Reviving West Virginia's history through fictional storytelling.
16:22 Survivors' grief remains palpable after 40 years.
18:46 Mining's dangers create dissonance despite deep ties.
21:38 Seek supportive feedback; blend critique with conviction.
23:56 Father's meticulous records inspired my primary research.
27:31 Focusing on humanity, not drugs or polarization.
Full show notes
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From Happy Days on TV to Heartfelt Narratives | Jimmy Dunne Oct 04, 2024

In this episode of Authors Who Lead, Jimmy Dunne and I explore the importance of relationships, personal contributions, and the joy of everyday experiences over the pursuit of accolades. We delve into the nuances of capturing the essence of life through storytelling. Additionally, we discuss the power of "fiction with purpose," the meticulous writing process, and the importance of maintaining emotional truth in narratives.
Timestamp:
00:00 Introducing Jimmy Dunn: Renaissance man in arts/business.
05:58 Small moments define our lives true meaning.
09:26 Captured father-in-law's life stories during the pandemic.
13:06 Writing short stories: truth, structure, conversational style.
14:37 Writing is rewriting; refining through multiple drafts.
19:19 Blessed childhood fostered an early passion for music.
20:51 Math, music, and storytelling shaped my journey.
24:42 Streaming platforms highlight extraordinary writing and storytelling.
27:28 Character and integrity are essential in life.
32:48 I mentor and support young people's transitions.
36:03 Dyslexic volunteer inspires storytelling despite challenges.
Full show notes
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Essentials for Authors | Azul Terronez Sep 27, 2024

Hello, fellow writers! Whether you’re a seasoned author or just starting, there's always something to learn about creating a book that truly resonates with readers. In this episode of Authors Who Lead, I share valuable insights on writing with a purpose, identifying your ideal reader, defining your core message, and understanding your role as an author. Let’s explore these important aspects together!
Timestamp:
00:00 Engage readers personally and be their relatable guide.
06:19 Identify your reader and core message precisely.
09:13 Guide readers; don't transform them entirely.
12:10 Leave reviews, share on social, and tag me.
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Overcoming Stereotypes | Katie Otey Sep 19, 2024

In this episode of "Authors Who Lead," Katie Otey shares the depth of her experiences in the literary world. A humorist with a penchant for heartfelt narratives, Katie underscores the importance of writing from the heart.
"Understanding the craft and staying true to oneself," she affirms, is crucial for long-term success. This is particularly evident in her first adult book published by Phoenix Publishing in August, where she combines her life experiences with her literary skills.

Timestamp:
00:00 Met Katie Ode, author and humorist, inspiring.
05:48 Authors should be valued by merit, not identity.
08:38 Struggled with Appalachian stereotypes and family history.
10:18 Embrace diversity beyond cultural stereotypes through media.
14:45 Take time, join the community, and share thoughtful stories.
19:47 Beautiful, inspiring story with vibrant food illustrations.
22:20 Isaiah inspired a funny, imaginative, dramatic child.
24:29 Authors often feel confident yet terrified.
27:50 Follow your heart, stay true, work hard.
Full show notes
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The Balance of Truth and Fiction | Kevin O'Connor Sep 12, 2024

In this episode of Authors Who Lead, I sit down with Kevin O'Connor, the author of the forthcoming memoir, 2 Floors Above Grief. Scheduled for release today, O'Connor's book provides a unique blend of memoir, travelogue, and an exploration of the mental health aspects of working in the funeral industry from the 50s, 60s, and 70s. Our conversation ranges from the intricacies of writing a memoir to the deep emotional and historical context behind his family's funeral business.

Timestamp:
00:00 Focused on writing a book in 2021.
03:12 Followed the guided process and published the book in 18 months.
06:41 The Initial audience was 150 family members, but expanded.
11:57 Planning follow-up books, inspired by family letters.
14:39 Funeral directors coping with inherited grief burden.
18:20 Authentic family stories, no fictionalization, considering fiction.
19:53 Use fiction to tell truths without hurting people.
24:30 Real, flawed characters are relatable and interesting.
28:08 Memoir covers multiple lives and personal stories.
30:06 Memoirs reflect interpreted past moments, not facts.
36:00 Resources for grief, book updates, newsletter, Instagram.
37:00 Shift toward emotional aspect in modern grieving.
Full show notes
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Breaking Writing Barriers | Azul Terronez Sep 05, 2024

In this episode of Authors Who Lead, I dive deep into aspiring authors' emotional and psychological challenges. Through personal anecdotes and imparted wisdom, I not only recount my journey riddled with self-doubt and dyslexia but also provide a guiding light for those grappling with similar fears. I share insights from my experiences and teach you how to transform fear into fuel for your writing journey.

Timestamp:
00:00 Convinced teacher to grade speeches without writing.
06:47 Kids inspired me to publish my book.
09:44 Self-doubt and mental habits are hard to break.
11:18 Tell a positive story if imagining the future.
16:43 Face fear; you'll overcome like before.
18:01 Join our author community: resources, workshops, support.
Full show notes
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Crafting Messages that Resonate | Sébastien Roger Aug 30, 2024

In this episode of Authors Who Lead, I dive into an enlightening conversation with Sébastien Roger, a multifaceted entrepreneur, coach, and speaker. Roger’s journey spans from creating a feature documentary to teaching languages, and ultimately, coaching individuals to fine-tune their public speaking abilities. Through his reflections, Sébastien Roger offers insights on authenticity, the power of small steps, and the importance of emotions in storytelling.

Timestamp:
00:00 Sebastian is a kind and inclusive leader.
05:27 Refusing coaching led to an unsuccessful TEDx talk.
06:24 Promote meaningful ideas through TEDx talks.
11:29 Multilingual upbringing sets a precedent for easy learning.
12:57 Identity struggle leads to a broader perspective.
17:32 Living in a world of programmed characters.
19:56 Fear of writing, and storytelling challenges push boundaries.
24:08 Setting intention drives towards desired outcomes and mentors.
28:38 Embracing creative noncompliance to foster growth and change.
30:28 Overcome nervousness by focusing on others.
33:41 Supporting impactful communication on diverse platforms with clarity.
36:21 Deep conversations spark new thoughts and growth.
Full show notes
COMMUNITY PROGRAMS
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The Writing Process Characters | Karen Osborne Aug 23, 2024

In this episode of Authors Who Lead, I welcome Karen Osborne, an award-winning author and podcaster. This intriguing conversation delves into how we use fiction to address political and historical issues without directly engaging in politics. Karen's newest book, "Justice for Emerson," is set in 1968 and explores themes of race and the treatment of black veterans during and after the Vietnam War. Her first dive into a city she created allows for the resurrection of characters from her prior book, "Reckonings," adding an extra layer of familiarity and depth for her readers.

My own work, "Adventures in Cinderbottom," focuses on the humanity of coal miners in Southern West Virginia, pushing back against the often negative stereotypes portrayed about the region. My ability to tell rich, humane stories has garnered positive feedback from actual residents of the cities I write about, showing that authenticity and sincerity resonate deeply with readers.

Timestamp:
00:00 Sibling search unravels family's mixed race history.
05:23 Characters make surprising choices, revealing their humanity.
07:42 Novel based on real events in 1924.
09:43 Memoir turned coming-of-age story in the 50s.
15:50 The Author creates a new setting for an upcoming book.
17:08 Adventures in Cinderbottom depicts humanity amidst hardships.
21:09 Fiction addresses political issues in a historical context.
25:29 Discussing memories with husband to fact-check.
27:54 Author's son, skilled beta reader, successful writer.
33:40 Showcasing expertise through podcast interviews, learning journey.
34:19 Podcasting has helped me become a better writer.
38:10 Persistence pays off for aspiring authors.
42:45 Inspiring students to become published authors.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
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How Writing a Book Can Transform Your Life | Azul Terronez Aug 15, 2024

In this episode of Authors Who Lead, I take listeners on an introspective journey, urging aspiring authors to embrace their genuine desires and motivations when writing a book. Through personal anecdotes and insightful advice, this episode sheds light on the often-overlooked importance of knowing and honoring what you truly want from your writing journey.
Timestamp:
00:00 Overcoming doubts and finding purpose in writing.
05:26 Harness the power of writing for yourself.
09:46 Write a book with purpose, impact, and creativity.
11:25 The book changes you and can change the world. TEDx.
14:58 Book efforts lost due to lack of truth.
17:28 Embrace desires and uniqueness for success.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
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Beyond Book Launch | Leah Paulos Aug 10, 2024

In today's rapidly evolving media landscape, promoting a nonfiction book has become an ongoing endeavor that requires strategic planning and relentless effort. On this episode of Authors Who Lead, Leah Paulos and I delve into the intricacies of book publicity, shedding light on the sustained efforts required for successful book promotion far beyond the initial launch. If you're an aspiring or established nonfiction author looking for practical advice, this episode offers invaluable insights.
Timestamp:
00:00 Leopoldos, founder of Press Shop PR summary.
03:10 Media is part, but not all, of the launch.
06:24 Work hard, position book well for success.
09:49 Media fragmentation offers challenges and opportunities.
13:16 Series "Adventures in Cinderbottom" set in Appalachia.
17:39 Authors need to summarize their books.
19:58 Providing relevant info for publishers and audiences.
22:34 Authors must take control of their campaign.
28:51 One-off courses, intensive 6-week program, 6-month coaching.
30:01 Authors struggle due to mindset and doubt.
33:41 Promote without selling, connect with readers.
37:42 Podcast for media training and author visibility.
40:52 Publicity boosts book sales and authors' careers.
44:05 Appreciation for growth and learning in publishing.
Full show notes
COMMUNITY PROGRAMS
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Crafting Intriguing Mysteries in the Gilded Age with Cecelia Tichi Aug 02, 2024

In the expansive world of writing, two elements intertwine seamlessly: the stories of the past and the characters that breathe life into them. This notion becomes clear in this episode of Authors Who Lead, where Cecilia Tichi and I delve into the intricacies of storytelling, drawing from personal and historical wellsprings of inspiration.
Timestamp:
00:00 Overcoming challenges as a writer, shaping journeys.
06:36 Lee Child on mystery fiction's shared assumption.
08:42 Irish immigrant becomes wealthy with JPMorgan.
11:41 Develop strong and diverse characters for impact.
15:04 Curiosity about stories, historical fiction, and academic background.
20:32 Steel mills, coal, generations - deep-rooted history. Sketch your stories.
22:14 Vegas before Vegas, coming of age story.
27:16 Writing to shed light on overlooked historical figures.
31:16 Overcoming dyslexia, excelling at conveying through voice.
35:17 Believe in authorship, find joy in writing.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
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Dyslexic to Bestselling Author | Azul Terronez Jul 25, 2024

Writing a book can be a daunting journey, particularly when the biggest hurdle lies not in the process itself, but in the mindset of the aspiring author. In this episode of Authors Who Lead, I shine a light on the psychological landscape that authors must navigate. From overcoming imposter syndrome to embracing the identity of an author from the outset, I offer invaluable insights that can help both new and seasoned writers alike.
Timestamp:
00:00 Battling imposter syndrome as an aspiring author.
05:00 Overcome writing blocks and find community support.
07:10 Believe in yourself, writing is for everyone.
10:50 Becoming an author cleared my mind.
14:52 Writing, publishing, doubt, and self-discovery in industry.
17:09 Accelerated 3-month program with special bonus.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
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Writing with Purpose | Dana Malstaff Jul 19, 2024

In this episode of Authors Who Lead, Dana Malstaff and I unravel the intricate tapestry of balancing extraordinary personal and professional goals, particularly through the lenses of parenthood, authorship, and entrepreneurship. This episode, rich in insights, underscores the raw honesty and emotional depth that resonate with many. It shows how individuality, unique perspectives, and mindful marketing strategies drive meaningful connections and impactful storytelling.
Timestamp:
00:00 Emphasizing the importance of genuine brainstorming in mind mapping.
04:46 Marketing system empowers moms with brutal honesty.
09:37 Harvard expert, not the essential, emotional connection is.
10:51 Recognize the impact of words when writing books.
15:13 Growing an audience requires coaching and vulnerability.
20:10 Book emphasizes doing things differently for success.
22:38 The author advocates for a thoughtful, long-term business approach.
25:24 New book released; old version stays online.
29:16 Book writing vs. core of long-term mission
30:50 Be strong for your kids, your voice matters.
34:13 People connect through shared thoughts and experiences.
40:13 Harness your passion to drive change.
43:27 Next book discussed, collaboration preferred over accolades.
44:19 Agree, big advance, payback, royalties, job.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
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From Ideas to Screenplay | Brooks Elms Jul 11, 2024

In this episode of Authors Who Lead, I have the pleasure of delving into a profound conversation with Brooks Elms. As we reflect on their journeys, share personal experiences, and offer invaluable insights, it becomes evident that writing is as much about collaboration and facing fears as it is about individual creativity.
Timestamp:
00:00 Lockdown influenced show popularity, reflecting cultural timing.
03:59 Write stories with deep soul and timing.
09:43 Refused to sell out, stood by principles.
10:42 Overcoming fear to create a successful genre movie.
15:21 Shift in perspective, missed opportunities, perfect timing.
18:53 Emotions as a guidance system in families.
20:23 Listening to and understanding your inner feelings.
25:03 Team provides perspective for ideal audience impact.
29:36 Simplify: Storytelling basics are fundamental, enjoy the process.
31:16 Took action without experience, found courage instead.
36:00 Understanding audience and purpose in writing.
38:24 Learning the art of storytelling in 5 minutes.
40:30 The Fast-paced interview ends with gratitude and excitement.
Full show notes
COMMUNITY PROGRAMS
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From Stuck to Finished | Azul Terronez Jul 05, 2024

Writing a book is an exhilarating journey filled with excitement and promise at the start. However, as the days progress, there are moments when the initial spark diminishes, leaving many writers staring at a blank page. In this episode of Authors Who Lead, I delve deep into the reasons behind this loss of motivation and offer actionable strategies to reignite the writing fire within.
Timestamp:
00:00 Weak motivation hinders the effective writing process.
05:31 Fix mental blocks and find motivation for writing.
06:35 Overcome doubts, empty your mind, and observe thoughts.
11:39 Write in presence, clear message, writing without thinking.
14:42 Create pathways, rewards, and internal motivation for writing.
17:05 Get personalized guidance to become a writer.
Full show notes
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When Fiction Heals | Ronald Dwinnells Jun 27, 2024

In this episode of Authors Who Lead, I have an engaging conversation with Dr. Ronald Dwinnells, founder and CEO of Ohio Northeast Medical System, and author extraordinaire. His journey from medical school to novelist reveals the unique interplay between medicine, writing, and the enriching lessons derived from human encounters.
Timestamp:
00:00 MD and CEO from Ohio, also an author.
06:08 Medical student recalls a true incident from 20 years ago.
09:19 Many medical students are arrogant and need guidance.
10:57 Nursing, illness, and time shifts in writing.
16:35 Book focuses on a cerebral palsy child's emotions.
17:50 Book explores the impact of disabled children's love.
23:15 Fiction can heal and transform through storytelling.
24:36 Writer turned author, achieved great success.
29:36 Passionate leadership and personal success story.
32:43 Medical students faced bias and overcame obstacles.
37:05 Creating characters from real-life experiences, and emotions.
38:28 Editor brain influences, creative writing needs freedom.
43:27 Reaction to situations can define character.
44:57 Be yourself, and write creatively, no specific rules.
Full show notes
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The Fear and Excitement of Career Change | Yesim Nicholson Jun 21, 2024

Change is often sparked by a subtle shift — a gradual erosion of joy at work, or the dreaded Sunday nights where we can’t shake the impending feel of another monotonous week ahead. In this episode of Authors Who Lead, Yesim Nicholson and I dive deep into this universal experience, emphasizing that these feelings are cues pointing toward the need for a deliberate reevaluation, rather than impulsive decisions. Yesim wisely advocates for a methodical approach, suggesting thorough consideration before leaping into a new career.
Timestamp:
00:00 Started writing, podcast, and unexpected book journey.
05:21 Enjoyed job, but felt uncertain about future.
08:57 Sunday night dread common, but deliberate job change.
11:18 Admiration for mother's diverse and adaptable career.
15:08 Toe dipper: employed with side aspirations.
16:27 Imagining new possibilities to make dreams reality.
22:12 Exciting book release and positive reader feedback.
25:24 Transitioning from marketing to writing is exhilarating.
27:19 Contemplating the use of time and opportunities ahead.
32:17 Transitioned to teaching, advanced quickly and found inspiration.
33:43 Book provides help for navigating career quitting.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
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Overcoming Doubts | Azul Terronez Jun 14, 2024

Writing a book is a dream many cherish but few accomplish. According to a survey by The New York Times, 81% of North Americans want to write a book, yet less than 1% see their manuscript through to publication. The journey from idea to finished book is fraught with doubts, fears, and uncertainties. In this episode, I discuss the five key strategies to overcome these hurdles and complete your book.
Timestamp:
00:00 Focus on writing, don't worry about others.
04:40 Knowing yourself creates opportunities to stand out.
07:20 Finding purpose through mentorship and writing.
11:48 Set a writing challenge and start now.
13:19 Writing a book is about time management.
16:28 5-day book writing challenge for accountability and support.
19:44 Entrepreneur offering help and inspiration on the podcast.
Full show notes
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Touring with Legends | Arturo Cisneros Jun 07, 2024

In this captivating episode of Authors Who Lead, I sit down with Arturo Cisneros, a former concert tour manager with 25 years of experience and the author of the new book, The Rock Star Adjacent. Art shares the ups and downs of his remarkable journey, from being a rock star to writing about his personal experiences with honesty and vulnerability.
Timestamp:
00:00 Grew up in El Paso, a dreamer, and a MASH fan.
03:30 From exploring cities to a hotel industry career.
06:57 Actor with hotel management experience found a job.
12:31 Lessons from mentor Patty shaped world view.
15:38 Supporting others, staying grounded in the celebrity industry.
18:29 Artist focused on music, I handle logistics.
21:09 Writing a book about an early experience.
26:10 Gratitude and resilience in facing personal challenges.
28:05 Honesty, shock, surprise, and acceptance in memoir.
32:43 Book contains healing stories and a rock star perspective.
33:20 Share impact, leave review, and discuss plans.
38:15 Inspiring message urging perseverance and self-belief.
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Trust-Building Through Events | Sarah Fejfar May 31, 2024

In this episode of Authors Who Lead, I sit down with the incredible Sarah Fejfar to delve into leveraging live events to grow as an author. Sarah's extensive experience in helping entrepreneurs produce profitable events provides a rich backdrop for a conversation filled with insights and actionable advice.
Timestamp:
00:00 Transition from corporate to online coaching entrepreneurship.
05:29 Authors have countless options and paths to success.
07:57 Clear vision and pricing prevent financial pitfalls.
10:21 Welcoming gestures help people feel seen and heard.
14:36 Choose a venue true to your message.
17:28 Maximizing event monetization through various revenue streams.
22:32 Speakers with books and valuable opt-ins.
25:58 Entrepreneurial journey filled with personal development insights.
29:33 Perspective as the unique messenger of the message.
30:49 Appreciate the coach's proximity for a transformative experience.
33:40 Change perspective to change lives and outcomes.
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Adventures in Cinder Bottom Series Begins | Steve Vannoy & Azul Terronez May 24, 2024

Creating a novel is more than just writing words on a page; it's about capturing the essence of stories, memories, and emotions to create a living, breathing world. In this episode of Authors Who Lead, Steve and I provide an intimate look into the making of their first collaborative fiction book, "Gone Missing," the debut novel in the Cinderbottom series. Inspired by Steve's late father's rich storytelling and life experiences, we delve into the origin, process, and emotional journey of bringing this unique project to life.
Timestamp:
00:00 Excited to discuss the Cinderbottom series with Steve.
04:50 Recommend reading before releasing book; found typos. Proud of work, surprised by forgotten details. Events from different times woven together.
09:33 Rich coal history, bustling past, small present.
12:15 Legacy of forgotten place and family stories.
16:01 Family history inspires exploration of Southern West Virginia.
18:50 Thanks for sharing, follow us on socials.
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How to Turn Low-Ticket Offers into Major Gains | Angela Henderson May 17, 2024

In this episode of "Authors Who Lead," Angela Henderson and I delve into the essential strategies and personal insights that drive success in authorship and entrepreneurship. This conversation not only underscores the importance of establishing strategic partnerships but also emphasizes the intrinsic work necessary to overcome personal barriers to success.
Timestamp:
00:00 Thrilled to have an award-winning international business coach.
06:13 Well connected for valuable connections and opportunities.
09:01 Partnerships require planning well in advance.
12:11 Affiliates can earn money through promotions, and negotiations.
13:37 Cost for moving, short-term and long-term cash flow.
19:00 Maintaining connection despite periods of silence.
21:30 Parenting struggles and the power of connection.
25:22 Book calls with nutritionist and fitness instructor.
26:04 Overcoming fear and self-sabotage to succeed.
32:18 The Client's regret inspires pivotal change, leading to peace.
33:24 Don't wait for healing to write your book.
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Disrupting Publishing | Joshua Stone May 10, 2024

The publishing industry is witnessing a seismic shift as innovative platforms like Book.io integrate advanced technologies such as blockchain to redefine content ownership and distribution. This evolution addresses longstanding challenges and opens up new opportunities for engagement and revenue streams.
In this episode, Joshua Stone and I dive deep into how the future of publishing is evolving, guided by the innovative digital platform, Book.io. The conversation explores how blockchain technology and limited quantity releases are starting to reshape the industry landscapes from traditional publishing norms to digital interactives and content control.
Timestamp:
00:00 Passion for cutting-edge book industry evolution.
06:02 Authors retain rights, not exclusive to Amazon.
08:23 Users can buy and resell owned books.
10:41 Issues with digital content rights and ownership.
13:53 Potential for data-driven book marketing and sales.
17:00 Christian author faces counterfeit book issue, digital verification.
20:33 Authors can leverage the social side for more sales.
23:49 The System allows students to own and sell books.
26:39 Exploring new media in the book publishing industry.
31:42 Traditional publishing model undergoing significant changes and challenges.
34:44 Focus on nonfiction, digital ownership, and user benefits.
38:24 Streaming revenue is small, artists explore new opportunities.
39:53 Scaling up quickly, generating massive sales. Complexities.
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Building Your Book Launch Superhero Team | Azul Terronez May 03, 2024

Every author dreams of a successful book launch; however, the foundation of a launch's success often begins long before the actual release day. In this episode of Authors Who Lead, I explore how creating what I like to refer to as a "superhero team" can dramatically enhance the visibility and impact of your new work.
Timestamp:
00:00 Engage the superhero team, give them enough time.
04:55 Seek their permission, to use Facebook group communication.
06:49 Encourage early readers to leave reviews and promote the book.
09:53 Support the author by engaging and reviewing work.
12:56 Encourage action by offering exclusive bonuses.
16:52 Historical fiction fans, join the writing community.
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The Superconscious Path: Rising Above Life's Challenges with Chris Duncan Apr 26, 2024

In this episode of Authors Who Lead, Chris Duncan and I delve into the essence of what it means to be an author. We unravel the concept that books transmit vibrations and messages far beyond mere words on a page. This episode is a treasure trove of insight for any aspiring writer who feels the call to share their voice with the world.
Timestamp:
00:00 Chris Duncan, renowned author and speaker, achieves impact.
05:25 Met teacher learned about superconscious and invested in coaching.
09:34 Unconscious battles impact survival and thriving patterns.
10:29 Wealth can lead back to poverty through consciousness.
16:55 Choose a creative structure over a problem-focused mindset.
18:55 Separate creative and worrying parts of your brain.
23:52 Feel excited and hopeful but seek fixes.
26:54 Create abundance and health, not problems.
28:57 Recognizing abundance within oneself leads to change.
31:40 Your feelings about life make it great.
35:56 Charity work and coaching basketball team joyfully.
40:11 Wealth and love start from within.
43:06 Spent big on ads, got success later.
47:15 Desire is a call to transformation.
49:16 Fictional story coded for massive transformation, surprising appeal.
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How to Write a Memoir Style Book without Hurting the People You Love | Carmin Caterina Apr 19, 2024

In this episode of the "Authors Who Lead" podcast, Azul delves into the vulnerable world of author Carmin Caterina, whose book "It Starts With Me: One Mom's Journey to End the Pattern of Generational Trauma" provides a roadmap for breaking destructive cycles. With the wisdom gained from both her professional background as a speech-language pathologist and her personal experiences as a mother, Caterina provides insights into the transformative power of storytelling and writing.
Timestamp:
00:00 Author Carmen shares an inspiring message for girls.
03:15 Personal journey, share selectively, respect others' privacy.
09:03 Authors honored to impact the world through a book.
09:45 The Gifted audience received positive feedback, inspiring others.
14:12 Don't be too attached to words. Unleash creativity.
18:32 Empowerment through recognizing and addressing generational patterns.
20:28 Seeking healing without feeling broken, exploring diverse modalities.
23:49 Embracing imposter to guide through storytelling.
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Top 5 Mistakes New Authors Make | Azul Terronez Apr 12, 2024

Entering the world of authorship can be akin to embarking on an odyssey fraught with both excitement and trepidation. For many new authors, the path to publishing is uncharted, filled with potential pitfalls and learning curves.
I share invaluable insights that shine a light on the common mistakes new authors often encounter and provide strategic actions to not just sidestep these missteps but to triumphantly leap over them.
Timestamp:
00:00 Traditional publishing doesn't guarantee high book sales.
03:53 Book coach encourages efficient use of time.
06:55 Focus on quality, not quantity, in writing.
10:06 Share book writing process, market next book.
15:53 Plan editing and publishing timeline for book.
16:40 Setting deadlines critical in writing and publishing.
22:32 Mentor program for book writing guidance.
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How to Choose a Hybrid Publisher | Kevin Anderson Apr 05, 2024

In the realm of writing and publishing, there exists a complex web of possibilities and challenges that many authors find daunting. In this episode of “Authors Who Lead,” I speak with Kevin Anderson, founder of Kevin Anderson Associates, who peeled back layers of the publishing industry to provide listeners with invaluable insights into what the journey of an author entails—from crafting the initial concept to the final printed book on a shelf.
Timestamp:
00:00 Ghostwriting: a great option for busy authors.
06:04 Hybrid publishing offers freedom and professional guidance.
09:19 To make NY Times bestseller, media attention.
13:11 Interest in writing book, acquisitions editors' role.
16:08 Maintain audience connection; align message and truth.
19:00 Hybrid publishers offer better royalties than traditional.
22:00 Evaluate the publisher's offerings based on goals.
23:53 Watch out for scams, consider royalty, and marketing.
27:26 Hybrid publishers with traditional distribution are important.
31:17 Vanity Press: Pay to publish, limited exposure.
35:22 Addressing confusion in publishing through a dedicated team.
37:04 Publishing decisions depend on your goals.
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Writing Resilience | Andrew Coville Mar 29, 2024

Every person’s life is a unique manuscript filled with triumphs and tribulations, a story that when shared can resonate, inspire, and reveal universal truths. In this episode of the Authors Who Lead podcast, I talk with Andrew Coville, a former marine turned police officer turned author, about his powerful memoir "Summer 2009.” Through an intimate conversation that touches on themes of vulnerability, imposter syndrome, and the cathartic writing process, this episode offers listeners profound insights into the transformational power of storytelling.
Timestamp:
00:00 Afghanistan journal inspires a reflective memoir.
03:46 Lived in war's headspace, and reached out to people.
07:30 Reluctant to tell a personal story that values human experience.
12:27 Deployment, friend's death, and coming home.
15:44 Validation of authentic writing, resonating impact achievable.
18:06 Grateful for Marine Corps, honest portrayal of war.
20:17 Police officer reflects on Afghanistan experience's impact.
23:34 Inspiring others to write with truthfulness.
26:47 Passion project turns into published book success.
32:32 Embrace uniqueness and make a meaningful impact.
33:52 Open and honest writing, hoping to inspire.
38:16 Checking in, seeking permission, and expressing excitement.
40:14 Accepting imposter syndrome; advice for aspiring writers.
42:40 Azul Terronez thanks listeners, urges subscription and shows notes.
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Celebrating 300 Episodes Mar 21, 2024

As co-hosts of the “Authors Who Lead” podcast, Steve Vannoy and I are thrilled to announce our 300th episode. It’s been an incredible journey of inspiring conversations with visionary authors and leaders, and we’re filled with gratitude for the insights shared, the stories that moved us, and the community we’ve built together.

In this special episode, we reflect on our path, from the initial inspiration drawn from Gay Hendricks’s The Big Leap to the evolution of our podcast. We explore what it truly means to transition from your zone of excellence to your zone of genius and the importance of following your true passions.

Timestamp:
00:00 Authors building new authority, interviewing inspiring guests.
06:50 Transition from excellence to genius for abundance.
09:24 Books have the power to change the world.
12:22 Industry changes, finding purpose as a podcast host.
16:02 Podcast shares incredible stories with no ads.
17:17 Balancing creation, reading, and engaging with guests.
23:11 Azul admires Steve’s reading and creativity.
24:47 Mondolacci Press started during a pandemic, seeks authors.
29:56 Helping people self-publish and grow creatively.
31:45 Acknowledging fears of success and self-doubt.
38:21 Free 365-day marketing calendar at authorswholead.com.
39:17 Free marketing calendar available at authorswholead.com/365calendar.
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Podcast to Published | Abby Medcalf Mar 15, 2024

In this episode of Authors Who Lead, I delve deep into the complexities of the writing process and the essential role of boundaries with renowned psychologist and best-selling author Abby Medcalf. Our insightful conversation uncovers Abby’s strategies for setting specific goals, her dynamic framework for book-writing, and the impact of her works on transforming relationships.
Timestamp:
00:00 Abby Metcalfe: Relationship expert, author, speaker.
06:01 Recognizing boundaries, content creation, and overcoming challenges.
06:39 Research-based, actionable podcast with a focus on efficiency.
11:55 Efficiently delivering content for my mission.
13:11 Framework for book chapters with podcast content.
16:25 Sharing for free help, but the paid version prospered.
21:08 Focus on the target audience, don't fear niche.
25:02 Understanding motivates action; knowledge is valuable.
26:38 Book title emphasizes being happily married and setting boundaries.
31:51 Commit to daily boundaries for personal growth.
33:32 Caring from love, worrying from fear, no negativity.
38:26 Boundaries: Take responsibility for your actions.
40:15 Take ownership, start with a tiny action.
42:54 Schedule time, resources, and balance for success.
47:58 Learning and growth, gratitude, and book recommendation.
49:33 Grateful and wishing you an amazing day.
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Breaking Through Resistance | Azul Terronez Mar 08, 2024

In this episode of Authors Who Lead, I delve into the concept of resistance in writing. I discuss the challenges that authors face in owning the identity of an author and its impact on the writing process. I share his insights on how resistance can hinder the completion and publication of a book, and why aspiring writers must embrace the title of "author" from the very beginning. I also explore the link between creativity, fear, and the human desire for belonging, offering encouragement and practical advice for overcoming resistance.
Timestamp:
00:00 Overcoming fear of calling oneself an author.
04:52 Embrace being an author from the start.
07:27 The Amygdala helps protect us, and resistance signifies newness.
10:36 Claim your desires through purposeful writing.
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Imagine, Play, Write | Reid Thompson Mar 01, 2024

In this episode of Authors Who Lead, I delve into the intriguing world of Reid Thompson, an entrepreneur and life coach whose embrace of a playful, high-frequency lifestyle has dramatically transformed his creative journey. Reid’s story is a testament to the power of positive energy, conscious luck, and the law of attraction in reshaping our lives and literary endeavors.
Timestamp:
00:00 Author interviews, intuition, corporate leader Reid Thompson.
05:44 A 12-month experiment leads to transformative abundance and job departure.
08:25 Living in the moment, open to inspiration.
10:44 Imagining life as a free-spirited unicorn.
15:52 Learning to prioritize personal truth and desires.
17:40 23 years at the company, substantial pay, retirement offer.
23:03 Respect others' choices, embrace authenticity, find joy.
23:55 I realized I spent too much time caring for others.
27:10 Receptive mode needed for coaching and guidance.
32:56 Focus on tuning into the yummy frequency.
35:45 Excited to write a book, enjoying the process.
39:42 "The War of Art" challenges creatives to resist.
42:12 Successful people embrace natural audible expressions positively.
43:25 Active on Instagram, website, Facebook, and creative.
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Pitching to Podcasts | Michelle Glogovac Feb 23, 2024

In the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers.

In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world.
Timestamp:
00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur.
04:33 Empathy and relationships create hope and inspiration.
07:25 Podcast hosts discuss copy and paste pitches.
10:21 Book coach seeks authentic connections with writers.
14:01 Proud stalker uses info in conversation effectively.
17:55 Chapter 1: Understanding and connecting with clients.
19:12 Identify the target audience and share a personal story.
23:28 Professional speaker shares last-minute TED Talk story.
26:13 Evaluating pitches, struggling to distill expertise.
30:29 Podcast appearances help sell books and attract clients.
34:38 Agent changes, publishing delays, and marketing challenges arise.
37:17 The Author discusses the importance of being media-ready.
39:15 The Media kit should be easily accessible online.
42:36 Encouraging proper conduct in business and content sharing.
45:32 Subscribe for weekly episodes on authors who lead.
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5-Day Writing Challenge | Azul Terronez Feb 16, 2024

Are you an aspiring author with a brilliant book idea but unsure of where to start? Do you often find yourself struggling with writer’s block or feeling overwhelmed by the thought of writing a book?

In this episode of Authors Who Lead, I explore the common challenges faced by aspiring authors and share insights and strategies to help overcome writer’s block and begin the writing process.

I also discuss the upcoming 5-day challenge (challenge.authorswholead.com) designed to help writers clarify their book ideas and develop effective writing habits. The key is to simplify ideas and focus on being a guide rather than an expert to connect with readers.
Timestamp:
00:00 Brainstorm, visualize, and organize ideas on paper.
04:35 Simplify your book idea for reader engagement.
09:03 Expertise needs translation - be a guide.
11:12 Online community for sharing, inspiring, and connecting.
13:31 Listen to Authors Who Lead for updates.
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How Embracing Uniqueness Leads to Changing the World | Alex Charfen Feb 09, 2024

In this episode of Authors Who Lead, I welcome entrepreneur and author Alex Charfen to discuss his book "The Entrepreneurial Personality Type: Your guide to the most important and misunderstood people among us." Despite not meeting in person due to illness, our conversation delves into his journey as an entrepreneur, overcoming challenges, and the importance of understanding and harnessing the unique qualities of entrepreneurial personality types.
Timestamp:
00:00 Excited to welcome author Alex Charfen. Accomplished and influential.
04:37 Personal development books led to frustration and turned into successful people's stories.
06:45 Embracing uniqueness leads to changing the world.
12:10 Emotional struggle, entrepreneurial personality, and sensitivities.
15:17 High sensitivity and awareness lead to behavior changes.
18:44 Reducing pressure and noise for self-care.
21:02 Help companies grow while prioritizing self-care.
24:35 A balanced approach is key to success.
28:31 Real estate collapse leads to bankruptcy and struggle.
30:15 Learn from losses and achieve success after bankruptcy.
35:33 Wrote book as a calling, shared in 2016.
36:52 Book brings people to us, it's validation.
42:41 Stay open and trust in your instincts.
43:18 Writing a book will transform and fortify.
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Slightly Above Average | Sandi Marx Feb 01, 2024

In this episode of Authors Who Lead, I engage in a candid conversation with Sandi Marx, a retired talent agent turned New York-based storyteller. The episode delves deep into the power of embracing mediocrity, the impact of honest storytelling, and the lessons learned from the creation of Sandi’s book, Slightly Above Average: Memoirs of a Successful Village Idiot.
Timestamp:
00:00 Retired town agent turned acclaimed storyteller and comedian.
04:01 Enthusiastic about comedy and storytelling embraces authenticity.
07:00 Captivating storytelling ability led to a partnership proposal.
10:44 Realizing potential despite feeling mediocre or deceiving.
14:47 1st book - childhood, heroes, soulful, life journey.
16:42 Reflecting on old stories, rewriting for truth.
21:12 Missed video opportunity, Jewish cheerleader for Pele.
24:17 Impressed by your determination despite inconvenience.
27:49 Embrace empathy and understanding for better lives.
30:09 Skilled storyteller captivates audience, gains storytelling gig.
34:22 Endorsements, auditions, recording, James Earl Jones, directing.
37:41 Hired for a job for mail merge skills.
41:00 Underestimating average people doing dumb things.
43:34 She helped with the dress and felt out of place.
47:58 Switch dialogue, feel important, make connections, and be engaging.
49:40 Weekly writing prompts lead to unexpected inspiration.
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Overcoming Procrastination, Perfectionism, and Self-Doubt | Azul Terronez Jan 25, 2024

In this episode of Authors Who Lead, I share valuable insights on how to overcome common challenges such as procrastination, perfectionism, and self-doubt when writing and publishing a book. I emphasize the importance of addressing the underlying factors that contribute to these obstacles and offer practical advice for aspiring authors.
Timestamp:
00:00 Self-doubt, perfectionism, and procrastination in writing.
03:15 Defensive perfectionism shielded by fear of vulnerability.
09:03 Seek community support to overcome self-doubt.
09:57 Be honest, seek support, and set realistic goals.
15:55 Join our small dedicated community author program.
16:45 Doubtful? Your voice matters. Subscribe, share, enjoy!
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How to Start Writing a Book | Maryam Munir Jan 18, 2024

In this episode of Authors Who Lead, Maryam Munir engages in a heartfelt and inspiring discussion about the transformative power of writing and trauma-informed parenting. She shares personal experiences, challenges, and triumphs with us, offering a glimpse into the journey of writing and the profound impact of transparent and courageous parenting.
Timestamp:
00:00 Authors and leaders share writing process insights.
03:28 TED talk inspires development program with the story.
07:16 Book aims to help parents break the cycle.
09:31 Unique, honest book on parenting and relationships.
12:48 Pakistani American wants to support communities worldwide.
16:38 You helped me break down the book.
19:15 Vulnerability makes books engaging, trustworthy, and transformative.
23:13 Early feedback on writing brought overwhelming validation.
27:33 Encourage action, and value group collaboration in writing.
29:27 Valuing group learning for diverse insights and support.
33:40 Becoming an author opens up new perspectives.
36:18 Subscribe for new episodes, and visit authors who lead.
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How to Avoid Burnout | Marie-Helene Pelletier Jan 12, 2024

In this episode of Authors Who Lead, Marie-Helene shares her profound wisdom from her book The Resilience Plan, designed to empower leaders and professionals to cultivate resilience and thrive personally and professionally. Discover how Marie-Helene challenges the conventional view of resilience as a fixed trait and advocates for it as a strategic investment.
Timestamp:
00:00 Write for a specific audience, not everyone.
04:46 Resilience and personality traits are distinct concepts.
07:19 Burnout builds over time, not sudden occurrence.
09:58 Self-protection, compassion fatigue, demand, and supply.
13:23 Epiphany about book's impact and BEARS framework.
18:56 Entrepreneurs thrive on optimism to succeed.
21:05 Praise for the book and writing process.
25:48 Creating new ideas and birthing something bigger.
27:32 Learning from others helps in professional life.
30:35 Nurturing a book creates new opportunities.
33:26 Expresses gratitude and invites to connect online.
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How to Secure a Literary Agent | Lucinda Halpern Jan 05, 2024

In this episode of Authors Who Lead, I introduce seasoned literary agent and author Lucinda Halpern. With almost two decades of experience in the publishing industry, Lucinda has facilitated numerous book deals and recently penned her book, Get Signed, following an unconventional writing process emerging from her coaching experiences during the pandemic.
Timestamp:
00:00 Breaking barriers, empowering writers, achieving book deals.
05:04 Agent's value in shifting career landscape essential.
09:29 4 types of writers, not applicable to everyone.
13:13 Emphasis on video content and strategic opportunities.
14:28 Psychologists use social media to spread ideas.
19:06 Book success hinges on clear, simple focus.
22:21 Developing exercises for simplifying big ideas.
24:28 The Creative process can start as a lump.
28:49 Benefits and challenges of self-publishing authorship industry.
31:55 Free training and webinar available on websites.
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Breaking Through Writer's Block | Azul Terronez Dec 28, 2023

In the world of writing and publishing, many aspiring authors find themselves grappling with a familiar obstacle: writer's block. While the urge to bring their ideas to life is strong, navigating the process of starting, completing, and releasing a book can be overwhelming.
In this Authors Who Lead podcast episode, I provided invaluable insights and strategies to help writers overcome these hurdles. I share strategies and explore practical tips to help you overcome writer's block and actualize your writing goals.
Timestamp:
0:00 Podcast inspires writers and offers tips for starting.
05:28 Seek accountability to stay motivated and finish.
07:48 Get someone to hold you accountable and set a goal to complete tasks.
10:59 It's important to write your book idea.
13:32 Great books are often hesitantly shared with the world.
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Stuck to Success | Chris McAlister Dec 22, 2023

Chris McAlister was once told by a literary agent that he would never be able to write anything successful until he was over forty years old. He didn’t listen to that agent and went on to write several books—and even created coaching programs around them.
In this episode of “Authors Who Lead,” I talk to Chris about his books, his journey getting them out into the world, and the impact they have on his readers.
Timestamp:
00:00 Book creates shifts; power in brevity.
03:38 Created a coaching program and wrote a successful book. Raised funds.
08:00 Unconscious living seeking validation leads to insecurity.
11:49 Use mindset from the book to confront fears.
13:11 Writing must serve a purpose, not insecurity-driven validation.
18:03 Man shares clever book concept with colleague.
22:41 Expressing myself through writing, impacting the world.
23:18 James Clear's upcoming book is highly anticipated.
29:26 Embrace time, team, flow, and delegation.
30:54 Dramatic process in balancing art and business.
33:36 Creating fiction with purpose, not for profit.
37:42 Listen to kids and change education, it's awesome.
39:51 Prefers speaking for impact, not for profit.
42:48 The Author focuses on selling confidence, not writing techniques.
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Craft Your Unique Story | Stefan T.Wong Dec 15, 2023

Stefan T.Wong didn’t originally come to me to work on his book, Talking to Crows. He actually came to get another project edited, but what happened was a reluctant writing project that became a profound and introspective creation.
In this episode of “Authors Who Lead,” I talk to Stefan about his unexpected journey in writing this book, Talking to Crows, and the creativity and spiritual nature of writing.
Timestamp:
00:00 Harvard strategist, artist, history maker, honored professional.
06:05 Publisher trashed work, a transformative moment remembered. The deep, intimate conversation led to the decision.
06:59 Good ideas hinder great work, avoid them.
12:23 Comparing the transformative book to The Alchemist.
14:36 Book inspires and connects with personal stories.
16:39 Childhood memories of walking to school independently.
21:15 Encourage writing from a deeper place, capturing messages.
24:25 Home, comfort, intensity, presence, freedom, unfamiliarity, understanding
28:49 Evaluating, describing sacred space, deep conversations, lost time.
32:18 Spiritual reawakening, presence in a divisive world.
33:58 Book inspires creativity and curiosity in writing.
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Strategies to Overcome Writing Blocks | Azul Terronez Dec 08, 2023

Have you been thinking about writing a book but find yourself stalling repeatedly? Maybe it’s on your bucket list and this is finally the year you’ll write it, but you’re confused about where and how to start.

On this week’s episode of “Authors Who Lead,” I talk about how authors can overcome the challenges of getting started, finding inspiration, and staying committed to writing.
Timestamp:
00:00 Get unstuck and start writing your book.
05:07 Fear of failure and lack of accountability.
08:37 Write publicly, and set a release date.
12:10 Encouragement to write, don't delay your dreams.
14:22 Join authors who lead for writing help.
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Unleash Your Book's Success | Justin Chen Dec 01, 2023

Justin Chen was a serial entrepreneur who ended up co-founding the company PickFu out of necessity. Justin and his partner were working on a different business rebranding and redesigning the website and realized they needed feedback from their actual target audience, not just family and friends. Over a Thanksgiving weekend, they designed something to help them, which is now PickFu.
In this episode of “Authors Who Lead," I talk to Justin Chen about his entrepreneurial journey and how PickFu, a micro survey platform, is designed to help authors and businesses to make data-driven decisions.
Timestamp:
00:00 Started restaurant review business, struggled with redesign.
04:57 Fast feedback from varied US audiences in 15:30.
07:46 Test book concept with written descriptions, and ratings.
12:18 Simple, pay-as-you-go model for survey responses.
14:43 Book cover visual impact crucial for sales.
18:33 Consumer panel data refined for quality research.
22:08 Testing various product aspects before selling is crucial.
23:47 Pat wrote a book to impress and lost focus.
26:03 Publisher wanted seriousness, Ali pulled data, truth.

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The Power of Vulnerability | Laura Whitfield Nov 24, 2023

One of the most difficult parts of writing a memoir for an author is being vulnerable and honest on the page. We worry about how many details to add and whether our story will hurt others, so we tend to edit ourselves. I was impressed with how vulnerable and open Laura Whitfield is in her memoir.

In this episode of "Authors Who Lead," I talk to Laura Whitfield about her journey writing her memoir, Untethered: Faith, Failure, and Finding Solid Ground, and how to be vulnerable on the page.
Timestamp:
01:02 "Excited to talk with the honest author about memoir."
04:17 Honesty in writing, serving the reader.
08:57 Interesting life inspires women to write memoirs.
12:32 Writing about my younger self brought compassion.
13:43 Grateful for Grace and the importance of stories.
17:07 Grateful for my parents; telling their story was painful.
20:32 You can only control your writing.
24:22 Imagine, go, tell the truth, and use your senses.
29:40 Women participating in the strike. Intriguing and inspiring.
31:07 Passion and emotion bring universal truths to writing.
34:39 Team members specialize, giving me the confidence to write.
39:01 Keep creating and sharing your truth.
40:16 2 years writing, needed encouragement, connected on Instagram.
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Unveiling the Truth | Azul Terronez Nov 17, 2023

Kevin Kruse is a New York Times bestselling author who was on our podcast Episode 56. Although he celebrates his bestselling status, it’s his self-published books that make him more money. This is why I encourage authors to prioritize writing an impactful book and focus on what they can control rather than becoming overly fixated on bestseller lists.
On this week’s episode of “Authors Who Lead,” I talk about the elusive nature of the Bestseller Status and what authors should actually focus on.
Timestamp:
00:00 Podcast dedicated to inspiring authors and leaders.
04:52 Factors for New York Times bestseller list.
07:49 Focus on reviews and target audience award.
10:22 Focus on writing a great book, not lists.
14:30 Learn how to write a book here.
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Authorship and Community | Deb Schell Nov 10, 2023

In this episode of "Authors Who Lead," I talk to Deb Schell about her book, “Creator to Community Builder: Find Calm While Building an Online Community”, and the art of community-building, book writing, and the challenges authors face in today's landscape.
Timestamp:
00:00:51 Appreciates work building community in calm, strategic way.
00:05:28 Feeling disheartened, found community, learned valuable lesson.
00:06:46 Striving for connection over mere content creation.
00:10:05 Event in Portugal with community, retreat, Pictionary.
00:14:49 Decided to write a book not a course.
00:16:34 Overcoming mental blocks in writing process.
00:20:23 Clear, actionable steps and community building insights.
00:24:09 Community members share experiences and support each other.
00:25:39 Achieving milestones in reviews for Starbucks reward.
00:30:57 Write what you know, use community for support.
00:32:53 Expand writing from client to personal stories.

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Unleash Your Creativity | Azul Terronez Nov 03, 2023

There are times when I sit down to write, or create anything, and I just get stuck. I get stuck in my head. I get stuck in the past. I get stuck on how good it should be or would be or if I could do it better.

On this week’s episode of “Authors Who Lead,” I talk about the common struggle all of us authors have at one point or another of getting stuck in a creative funk and how to overcome these blocks and reignite your writing.
Timestamp:
00:00:36 Struggle to let go, start creating again.
00:05:20 Funnel blockage: forgive, let go, start small.
00:08:26 Create new space, ritual; don't be conventional. Invite coworker for collaboration.
00:11:46 Fear of praise and being seen and promoting work.
00:14:49 Community for leaders and aspiring authors, only $90 for 90 days
00:16:09 Celebrate authors. Let's connect on socials.

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NaNoWriMo Writing a Book in 30 Days | Azul Terronez Oct 26, 2023

November is NaNoWriMo, which is National Novel Writing Month. You can join thousands of other writers all over the world to write 50,000 words in one month. Are you ready to take on the challenge of writing a book in thirty days?

On this week’s episode of “Authors Who Lead,” I talk about the benefits of joining NaNoWriMo and share my top tips for getting ready for this challenge.
Timestamp:
00:00:02 NaNoWriMo: Write a novel in 30 days.
00:06:30 Write more every day, to avoid negative accumulation.
00:09:04 Be present, take deep breaths, feel it.
00:10:55 Settle into the ground, relax, and breathe.
00:14:12 Book unknown, use meditation, calm, write. Good luck.
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Writing a Book That Doesn’t Suck | Azul Terronez Oct 19, 2023

I hate to admit it, but oftentimes when I start writing a book, I think to myself, I sure hope this doesn’t suck. What if people read it and don’t like it? What if it’s the worst thing I’ve ever done? This is permanent; it goes out into the world.
On this week’s episode of “Authors Who Lead,” I talk about how to make sure you write a book that doesn’t suck and the three things (and one bonus one!) you can do today to win the confidence you need to get writing.

Time Stamp:
00:00:19 Content creator teaching small business owners writing.
00:05:11 Writing to help people find their purpose.
00:08:05 False beliefs about money hinder purpose-driven writing.
00:10:14 Young writer curating media, feeling trapped creatively.
00:15:25 Writer receives an unexpected call from an FBI agent.
00:17:00 Fraudster promised to help, lied, and stole.
00:22:17 Writing book: finding worth through personal experiences.
00:26:22 Discovering my voice, writing with purpose
00:28:43 Embracing writing journey, exploring, and publishing.
00:32:49 Writing takes unexpected steps, unlocking opportunities.
00:35:22 Traditional, self, and hybrid: Writing publishing options.
00:39:29 Susie, thank you for bringing my book to life. Writing with purpose gives me joy.

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How to Empower Yourself as a Writer and Share Your Knowledge | Suzi Hunn Oct 13, 2023

Suzi Hunn only found her love for being an entrepreneur after her entire savings from her job as an educator was stolen. Through her journey of healing afterward and the process of writing her book, she realized her own worth and her true mission to help people bring together their own worlds of mission and money.
In this episode of “Authors Who Lead,” I talk to Suzi about her book-writing journey and how it helped clarify the message she shares with others.
Time Stamp:

00:00:19 Content creator teaching small business owners writing.

00:05:11 Writing to help people find their purpose.

00:08:05 False beliefs about money hinder purpose-driven writing.

00:10:14 Young writer curating media, feeling trapped creatively.

00:15:25 Writer receives an unexpected call from an FBI agent.

00:17:00 Fraudster promised to help, lied, and stole.

00:22:17 Writing book: finding worth through personal experiences.

00:26:22 Discovering my voice, writing with purpose

00:28:43 Embracing writing journey, exploring, and publishing.

00:32:49 Writing takes unexpected steps, unlocking opportunities.

00:35:22 Traditional, self, and hybrid: Writing publishing options.

00:39:29 Susie, thank you for bringing my book to life. Writing with purpose gives me joy.

Full show notes
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The Value of Writing and Publishing | Azul Terronez Oct 06, 2023

One question I am asked quite often is "Is writing a book worth the time, money, and effort?" Authors want to know if they will earn back everything that they invest in it: their time, the cost of editing, designing, and launching their book. The truth is, it depends.

On this week’s episode of “Authors Who Lead,” I talk about why it depends whether it’s worth writing a book, the role of big publishers, and the importance of long-term commitment and marketing.
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From Hollywood to Bestselling Books | Travis Cody Sep 29, 2023

After writing a book at age twelve, Travis Cody went on to establish himself in Hollywood at twenty-four and is known for his speed in writing scripts. Now, he helps other writers write, market, and consult in their book launch journey.

In this episode of “Authors Who Lead,” I talk to Travis Cody about his insights and experiences with finding success as a writer and screenwriter.
Full show notes
TIME STAMPS
00:02:26 Writing in blood, discovering passion at 12. Youngest journalist, making a living creatively.
00:04:01 Joined writing team, became department head. Self-published.
00:08:29 Hollywood mentor's death derails film fund.
00:10:18 Complaints about talk show hosts causing pressure.
00:15:26 Book connection led to $1 million revenue.
00:16:20 Book as key to unlocking unforeseen opportunities.
00:22:03 Insecurity about success: New York Times bestselling.
00:25:30 Musician's approach to writing challenges societal norms.
00:27:22 Editors' brains think faster than they type.
00:31:34 Screenwriters in Hollywood rewrite their screenplays multiple times before showing them to anyone. This applies to writing a book as well. Filmmaking has three phases: preproduction, production, and post-production.
00:32:55 Movie creation involves pre and postproduction steps.
00:39:16 Hire an expert editor for best results.
00:39:40 Editing ensures unbiased and thorough content.
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From Imposter to Author | Azul Terronez Sep 22, 2023

So how do you get rid of that feeling that you feel like you’re naked in public? You know the one you get because you're writing a book and you dare to start telling someone that you’re writing a book. And then you start wondering, what was I thinking?
On this week’s episode of “Authors Who Lead,” I talk about imposter syndrome, writer’s block, and owning the authorship journey and all the fears and feelings that come with it.
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Beyond the Written Word | Amy Newmark Sep 15, 2023

During their second retirement, Amy Newmark and her husband, Bill, bought the Chicken Soup for the Soul company from the founders in 2008 at the height of the worst recession in decades. Amy had never read a Chicken Soup for the Soul book before this and was amazed at how much they impacted her. She soon became an author, editor-in-chief, and publisher, and her husband became the CEO.
In this episode of “Authors Who Lead,” I talk to Amy Newmark about buying and growing Chicken Soup for the Soul and her journey writing Chicken Soup for the Soul: Get Out of Your Comfort Zone: 101 Stories about Trying New Things, Overcoming Fear and Broadening Your World.
Want to become a published author? Visit us at: https://authorswholead.com/

Writing and Healing | Vasavi Kumar Sep 08, 2023

Vasavi Kumar’s first book proposal was rejected, but then during an Instagram Live, the same agent that turned her down contacted her about writing a different book. Through her new book, Vasavi shares what she’s learned since she was first diagnosed with a mental illness at age nineteen and how to succeed using the power of your voice.
In this episode of "Authors Who Lead," I talk to author and speaker Vasavi Kumar about her journey writing her book, “Say It Out Loud: Using the Power of Your Voice to Listen to Your Deepest Thoughts and Courageously Pursue Your Dreams.”
Want to become a published author? Visit us at: https://authorswholead.com/

The Courage to Write | Azul Terronez Sep 01, 2023

Writing a book can be one of the hardest things you ever decide to do. In fact, it might be the thing that's been on your mind the most lately. And if you're listening to this podcast, you probably wondered, what does it really take to have a book come out of you? The courage to write takes more than just the ideas of a good book. It takes the fortitude and courage to stand in the face of fear and keep writing.
On this week’s episode of “Authors Who Lead,” I talk about the many obstacles you may face and how to find the courage to write a book.
Want to become a published author? Visit us at: https://authorswholead.com/

Staying Committed to the Craft | Daisy Alpert Florin Aug 25, 2023

Daisy Alpert Florin has a degree in history but never became a history professor or researcher. While getting her degree, she found a love for writing but never believed she could actually make a living as a writer. She ended up in careers that were in tangential fields to writing, such as an editor’s assistant and a daily journalist.
In this episode of “Authors Who Lead,” I talk with Daisy Alpert Florin about her meandering journey to finally writing her novel, My Last Innocent Year: A Novel, and what inspiring writers need to know.
Want to become a published author? Visit us at: https://authorswholead.com/

From Foster Care to Millionaire | Cody McLain Aug 18, 2023

Cody McLain grew up in foster care, lost both his parents at a young age, and faced tremendous adversity throughout his youth. But with persistence and determination, he not only managed to overcome these challenges but also forged his own path to success and became a millionaire.
In this episode of “Authors Who Lead,” I talk with Cody McLain about his life experiences and his book, From Foster Care to Millionaire, and how the journey of writing created healing and change in his and others’ lives.
Want to become a published author? Visit us at: https://authorswholead.com/

The Art of Failure | Azul Terronez Aug 11, 2023

Have you ever thought to yourself, I really want to write this book, but it feels like if I do I might not succeed? Maybe you think you’ll start but not finish, or maybe you’ll start and it won’t be any good? For the authors I help, whether they’ve written one book, ten books, or none at all, their biggest fear is failing.

On this week’s episode of “Authors Who Lead,” I talk about the art of failure and how we often forget how important failure is because we are trained to think about how to succeed.
Want to become a published author? Visit us at: https://authorswholead.com/

Finding Your Writing Voice | Jamie Blaine and Vicky Lanzone Aug 05, 2023

Jamie Blaine happened to take an online job as a “love coach” and ended up coaching Vicky Lanzone, who was trying to save her crumbling marriage. Inevitably, the marriage fell apart, and Vicky and Jamie kept in touch. Over the years, they’ve ended up being great friends and co-authors.
In this episode of “Authors Who Lead,” I talk with Jamie Blaine and Vicky Lanzone about their book, Life Is Crazy and We're All Going to Die: A Book about Hope in Strange Places, and we explore the challenges and rewards of writing with vulnerability.
Want to become a published author? Visit us at: https://authorswholead.com/

Write, Launch, Soar | Scott Jeffrey Miller Jul 28, 2023

Scott Jeffrey Miller reads three books a week for his popular leadership podcast. As one of Dr. Stephen R. Covey's former colleagues, a ghostwriter, and author of many successful leadership books, Scott has gained many valuable insights for authors who want to succeed.
In this episode of “Authors Who Lead,” I talk with Scott about the world of book writing, mentorship, and effective book launches.
Want to become a published author? Visit us at: https://authorswholead.com/

The Power of Authenticity | Matt Treacey Jul 21, 2023

Matt Treacey combined his background in ecological science with his work as a marketing consultant for the world’s top business authors. He discovered that marketing can follow the same healthy growth orders of natural ecosystems and that authors can implement these ideas to create their own healthy marketing plans.
In this episode of “Authors Who Lead,” I talk with Matt about his book, Natural Orders: Email Marketing Automation Strategy for Small Online Business, and how authors can see marketing as growing healthy relationships rather than a one-time stressful venture.
Want to become a published author? Visit us at: https://authorswholead.com/

Five Things You Can Do to Increase Your Writing Even If You Don’t Have Time | Azul Terronez Jul 14, 2023

Have you ever thought about writing a book but found yourself coming up with excuse after excuse for pushing it off? Maybe you’ve gotten busier since the last time you thought about it. Maybe you had a child or changed jobs or got into a new hobby, so how could you possibly have time to write? I see this often with the leaders that I work with; these business owners, entrepreneurs, and professionals have very busy schedules already, and finding the time to write a book can seem almost impossible.
On this week’s episode of “Authors Who Lead,” I talk about the five things you can do to increase your writing even if you don’t have time. I hope this helps you get out of your head and get your words onto the page.
Want to become a published author? Visit us at: https://authorswholead.com/

Why Following Your Passion Is Bad Advice | Terri Trespicio Jul 07, 2023

When Terri Trespicio was invited to do a TEDx Talk, she had no idea what subject she would speak on. Her talk now has over eight million views. Years later when she decided she wanted to write a book, she faced the same issue. She was told to include the ideas from her TEDx Talk, but she didn’t have a solid idea of the book’s overall theme or purpose. The first draft of her book looked very different from the book it is today, which Mel Robbins describes as “A. MUST. READ.”
In this episode of “Authors Who Lead,” I talk with Terri about her book, Unfollow Your Passion: How to Create a Life That Matters to You, and how to create a life you enjoy.
Want to become a published author? Visit us at: https://authorswholead.com/

Lessons from a First-Time Author | Sybil Hall Jun 30, 2023

I met Sybil Hall when we were teaching in an international school in Shanghai. She also taught in Rome, Dubai, and Brussels and has a track record of empowering educators worldwide to define their purpose and cultivate their well-being. But even with her years of experience in education, she knew she would need help writing and publishing her book, so she joined one of our “Authors Who Lead” coaching programs.
In this episode of “Authors Who Lead,” I talk with Sybil about her journey writing her book, Burn Bright, Not Out: 35 Lessons That Cultivate Teacher Well-Being, and how she used ChatGPT during the editing and marketing of her book.
Want to become a published author? Visit us at: https://authorswholead.com/

Former NFL Player Shares How He Overcame Writing Blocks | Joe Hawley Jun 23, 2023

Joe Hawley was an NFL player for eight seasons before leaving his lucrative career to live in a van with an adopted dog named Freedom. Through a mutual friend, Joe came to us at “Authors Who Lead” to get help writing a book about his experiences in football and in the wilderness.
In this episode of “Authors Who Lead,” I talk with Joe about his book journey as well as the inner transformational journey he took to find out who he was after his successful football career.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Get Unstuck When You Are Writing | Azul Terronez Jun 16, 2023

If you’re trying to write a book or do anything creative, sometimes you may find yourself in a rut. So many times we can get stuck in our heads about the action we need to take or we can turn to other people to wonder what we should do. And oftentimes it's not the action you take or what direction you go, it's the fact that you're taking that small step and small steps that are actually the best way to go anywhere.
On this week’s episode of “Authors Who Lead,” I talk about this feeling of being stuck and give suggestions for you to work your way through it, including a meditation to follow.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Pre-Sale Your Book Using Your Existing Audience | Megan Katarina Jun 09, 2023

Nashville is where Megan Katarina fell in love with the craft behind the music, but it’s also where she faced the hardest times in her life. In her poetry and her songs, she tells these stories in her own unique way. As an award-winning artist, Megan has worked alongside other musicians but prefers singing and telling her stories at intimate house concerts.
In this episode of “Authors Who Lead,” I talk with Megan Katarina about her upcoming poetry book, her Kickstarter campaign, and how her storytelling gift came about.
Want to become a published author? Visit us at: https://authorswholead.com/

What to Do When Imposter Syndrome Strikes | Linda Ugelow Jun 02, 2023

Formerly stricken with the fear of public speaking, Linda Ugelow now helps entrepreneurs, authors, company leaders, and teams transform their speaking experience from dread to delight. She started her journey by going live on Periscope where she had to bring all her psychology education to play to overcome her fears.
In this episode of “Authors Who Lead,” I talk with Linda about her early experiences with public speaking and how her book, Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams has transformed her and continues to help others gently.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Start Writing a Book When You Don’t Consider Yourself a Writer | Larry Winter May 26, 2023

Larry Winter didn’t consider himself a writer even though he had dozens of filled journals and a distinguished career requiring thoughtful and educated writing. Becoming an author was never in his life plan.
But when he needed to retire early, he started wondering what his new purpose and meaning in life would be. His dad suggested that now he had the time, he should write a book about their family’s journey with mental illness. Larry thought that was a great idea and started researching how to write a book.
In this episode of “Authors Who Lead,” I talk with Larry Winter, writing as LJ Winter, about how we ended up working together and about the roller-coaster journey of writing his book, SuperHuman Being: Be Bold, Be Imperfect, Be Present, and Recover.
Want to become a published author? Visit us at: https://authorswholead.com/

Book Coach Gives Advice about Writing a Book | Azul Terronez May 22, 2023

Do you have an idea for a book but don’t know where to start? Question after question may come to your mind as you wonder how to write your book. That’s why we here at “Authors Who Lead” have programs and a community to support writers. It can be overwhelming to research all the steps that need to happen between thinking of your original book idea and putting a finished book in your readers’ hands.
On this week’s episode of “Authors Who Lead,” I talk about the reasons people don’t get their books written, how you can avoid those obstacles, and how you can join our community of authors to help you to write, publish, and market your book.
Want to become a published author? Visit us at: https://authorswholead.com/

Do I Need an Original Idea to Write a Book? | Yuri Kruman May 12, 2023

Yuri Kruman was born in the Soviet Union and became an Orthodox Jew in a place where religion is illegal. He has been an immigrant twice, he’s college educated and has written nine books, yet still felt like he started his journey with zero life skills. The dichotomy of this led him to be curious about the conversations happening in his personal and business worlds and he worked hard to understand the chaos in his life.
In this episode of “Authors Who Lead,” I talk with Yuri about his book, Be Your Own Commander In Chief: The Authoritative Guide to Creating A Life of Clarity, Meaning, Impact & Success in Times of Chaos, and how it changed his life.
Want to become a published author? Visit us at: https://authorswholead.com/

100 Million Dollar Careers | Emmy Sobieski May 05, 2023

Emmy Sobieski was told she was too old to get into corporate investing, so she started her own company coaching investment. During this time, she offered courses about investing and the five fastest careers to build wealth. She now works for Robbie Crabtree of Competitive Storytelling, who encouraged her to write her book.
In this episode of “Authors Who Lead,” I talk with Emmy about her book, $100M Careers: The 5 Fastest Career Paths to Wealth Beyond Your Wildest Dreams, why she wrote it, and how you don’t have to be the smartest person in the room in order to build wealth.
Want to become a published author? Visit us at: https://authorswholead.com/

Create the Perfect Book-Signing Event | Nick Gray Apr 28, 2023

When Nick Gray moved to New York City, he didn’t know anyone. He began going to different kinds of events and parties to meet people, but he quickly became disappointed that he still wasn’t connecting with anyone. He soon realized that what he needed were better parties, so he decided to host his own. Through hosting over five hundred of his own parties, Nick learned what a successful party looked like, and people soon sought him out for party-hosting advice.
In this episode of “Authors Who Lead,” I talk with Nick about his book, The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings, and his journey going from hosting museum tours to hosting successful parties.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Create a Twelve-Month Marketing Plan with ChatGPT | Azul Terronez Apr 21, 2023

ChatGPT is an AI (artificial intelligence) learning tool that is able to have an “intelligent” conversation with you about topics of your choosing. There are free and paid subscription versions of this AI.
On this week’s episode of “Authors Who Lead,” I talk about how to use ChatGpt to create a twelve-month marketing plan to launch your book.
Want to become a published author? Visit us at: https://authorswholead.com/

Overcoming Perfectionism | Mara Glatzel Apr 14, 2023

Early in Mara Glatzel’s career, she worked as a therapist and had some interest in coaching, but she was feeling burnt out. At that time, burnout was more of a badge of honor, and there weren’t many conversations about self-care for mental health professionals. But she did enjoy writing her successful body-image blog on the side, which led her to learn more about becoming an entrepreneur. Building her own business helped her do what she loved and changed every aspect of her life.
In this episode of “Authors Who Lead,” I talk with Mara about her journey building her business and how she overcame self-doubt to write her book, Needy: How to Advocate for Your Needs and Claim Your Sovereignty.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Write a Book When No One Else Will | Gayle Colman Apr 07, 2023

As a financial advisor, Gayle Colman always thought that she and other advisors could do better. They taught all the right plans, answers, and numbers so that people could thrive, but even when their clients did everything right, they weren’t at the happiness and success levels they thought they should be. Gayle then started asking questions about bringing the wisdom of our bodies into the matters of money, and the words “somatic finance” came to her in response.
In this episode of “Authors Who Lead,” I talk with Gayle Colman about her journey discovering somatic finance, about her book, The Body of Money: A Self-Help Guide to Creating Sustainable Wealth through Innate Intelligence, and why you should listen to your body when it comes to your finances.
Want to become a published author? Visit us at: https://authorswholead.com/

Six Reasons You Should Consider Writing a Book Now Instead of Waiting | Azul Terronez Mar 30, 2023

There are a lot of reasons to write a book, and many of them are important to our business, our life, or our legacy. But often I notice that when people talk about wanting to write a book, it’s often just that—talk. I want you to overcome just talking about writing a book and actually take action to do it.
On this week’s episode of “Authors Who Lead,” I talk about the six reasons you should write a book now and how our coaching programs can help you take action today.
Want to become a published author? Visit us at: https://authorswholead.com/

What's Your Biggest Fear When Writing a Book? | Kristal Lau Mar 23, 2023

The moment you finish the first draft of your manuscript, you enter an incredibly vulnerable period as an author. Even though we writers have done what many people wish they could do, it’s still terrifying because it’s an internal feat and now we need to figure out the next steps. Kristal Lau is a medical doctor with two young children who has wanted to write a book for many years. She decided she needed accountability and direction, so she joined one of our “Authors Who Lead” coaching groups and has not only finished her book but is currently publishing it.
In this episode of “Authors Who Lead,” I talk with Kristal Lau about her journey writing her book, Postpartum 30: Thirty Days to a Nurtured Fourth Trimester, her fears and struggles along the way, and how it transformed her personally and professionally.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Write a Book to Enhance Your Business | Mindy Martell Mar 17, 2023

Mindy Martell’s biggest passion in life has been helping apparel entrepreneurs navigate the industry. She has developed curriculum and teaches others, and has now even written a book about it. And after seeing the need for it, she even built her own factory for making apparel in the United States.
In this episode of “Authors Who Lead,” I talk with Mindy Martell about her journey to learn and teach others about the apparel industry, why she owns her own factory, and how her book, “Get It Made, Build Your Clothing Line From Idea to Reality” is an extension of that passion.
Want to become a published author? Visit us at: https://authorswholead.com/

Top Five Tips for Writing Non-fiction | Azul Terronez Mar 10, 2023

Writing a book is not easy. There are many challenges to face and sometimes it’s hard to know where to start. Very often people get stuck in their heads before they even begin to write. So if you’ve been wanting to write a book but you just don't know how to start, this episode is for you.
On this week’s episode of “Authors Who Lead,” I talk about the biggest challenges to writing a nonfiction book and share five tips to help you get started today.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Self-Publish Your Book on Amazon Using Kindle Direct Publishing (KDP) with Azul Terronez Mar 03, 2023

The majority of people who buy books today find them on Amazon. Although this isn’t the only place to publish, it is one of the best places to get your book out there. But where do you start? What should you know before you upload to Kindle Direct Publishing (KDP)?
On this week’s episode of “Authors Who Lead,” I talk about what you need to know before you start your self-publishing journey.
Want to become a published author? Visit us at: https://authorswholead.com/

Crafting Your Story with Ted Smith Feb 24, 2023

Writing a book can be a challenging but rewarding experience. Before you start, it's important to think about what you want to achieve with your book and who your target audience is.
You'll also need to consider the time and effort required to write a book, and make a plan for staying motivated and on track. Remember that writing is a skill that can be developed with practice, so don't be discouraged if you encounter obstacles along the way. With persistence and dedication, you can bring your book to life and share your story with the world.
Ted Smith agrees that writing a book can be a challenging but rewarding experience. As a member of our “Authors Who Lead” community, Ted wrote and published his first book and is writing his second. Being familiar with the process and journey of writing, he now feels he can concentrate more on his creative side and be in more flow as he writes.
In this episode of “Authors Who Lead,” I talk with Ted Smith about his journey writing his book, Healthy Me, Happy We: Transforming Relationships with Yourself and Others, and how writing his second book has been a very different experience. If you haven’t yet listened to our previous podcast with Ted, you can listen to Episode 154 where we discuss in more detail his journey with writing his first book.
Want to become a published author? Visit us at: https://authorswholead.com/

What Does a Book Coach Do? with Azul Terronez Feb 17, 2023

Finding the right book coach can be a great investment for your writing career, especially if you’re intending on becoming a speaker, building your brand, or just want to get better at writing to have a book that you're proud of.
On this week’s episode of “Authors Who Lead,” I talk about what exactly a book coach can do for you and five tips to consider when you’re looking to hire one.
Want to become a published author? Visit us at: https://authorswholead.com/

Seven Ways to Overcome Fear When Writing with Azul Terronez Feb 11, 2023

There are many fears that we face as creators. Steven Pressfield calls these fears “resistance.” Although unpleasant, I don’t believe we should eliminate fear altogether. In fact, I think in some cases we can reframe them and turn them into motivation and inspiration.
On this week’s episode of “Authors Who Lead,” I will talk about the seven types of fears we face as writers and how to overcome them.
Want to become a published author? Visit us at: https://authorswholead.com/

Six Secrets to Killing Imposter Syndrome with Azul Terronez Feb 04, 2023

One of the biggest struggles that most creators face when writing and sharing their work is the notion of imposter syndrome. Imposter syndrome isn’t something new and isn’t even something to be afraid of, but it is something you want to understand so that you can attack and destroy it.
On this week’s episode of “Authors Who Lead,” I share six secret strategies that can help you defeat and kill imposter syndrome and lead to a more positive and accurate self-image, reduce doubt, and build the confidence you need to share your book.
Want to become a published author? Visit us at: https://authorswholead.com/

Five Tips for Writing Your Book in Thirty Days with Azul Terronez Jan 27, 2023

I had a university friend once who needed to borrow my computer. He sat down at it early in the morning, and by the time I got back home that evening, he had no more words in his document than he had when he started hours before. He had spent the entire day writing, editing, deleting, and rewriting, only to have zero progress by the end of the day.
On this week’s episode of “Authors Who Lead,” I share how you can avoid this kind of disappointment and frustration and actually sit down and write your book in thirty days.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Use ChatGPT to Write Your Book with Azul Terronez Jan 20, 2023

The idea of artificial intelligence has been around for a long time, but what does it matter to writers and what can we do about it? A.I. is starting to revolutionize how people think about creating any work like writing books or even designing book covers. This new tech brings out fears, concerns, and controversy among creatives, educators, and anyone whose lives may be affected.

On this week’s episode of “Authors Who Lead,” I talk about using artificial intelligence as an author and I give an overview of what ChatGPT is and how you can use it.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Set Impossible, Stupid Goals with Steve Sims Jan 13, 2023

Steve Sims wrote his newest book out of pure aggravation. After he wrote his first book, he told me on an earlier podcast, Episode 19, that he didn’t ever plan on writing another book. But then the pandemic hit, and Steve suddenly didn’t have to travel every month. He had time to be with his family and to breathe and to think. But what he saw happening around the world angered him as people tore each other down instead of challenging and supporting one another.
In this episode of “Authors Who Lead,” I talk with Steve about his journey writing his newest book, Go For Stupid: The Art of Achieving Ridiculous Goals, and how making big, stupid goals can impact our lives and our businesses.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Have the Confidence to Speak on a TEDx Stage with Daria Vodopianova Jan 06, 2023

Daria Vodopianova turned down two invites to speak on TEDx stages because she believed she didn’t have anything to share. A nonprofit group talked her into telling her story, and there she realized that she did have something to share and she could indeed be an example to others and make an impact as a speaker.
In this episode of “Authors Who Lead,” I talk with Daria about speaking on stages and her journey to create She Leads, her business that helps grow other female leaders.
Want to become a published author? Visit us at: https://authorswholead.com/

Zero to 50K Followers on Twitter with Stepan Hlinka Dec 29, 2022

Do you feel like you’re wasting your time creating content for social media? Stepan Hlinka felt like that a few years ago, but then he went from 700 Twitter followers to 50,000. He heard all the advice about how to increase social media followers, but he came from an advertising background and decided to try something different—and it worked.
In this episode of “Authors Who Lead,” I talk with Stepan Hlinka about how he grew his Twitter followers and how the same ideas can work on other social media platforms.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Get Unstuck When Writing with Steve Vannoy and Azul Terronez Dec 23, 2022

Have you ever felt stuck while writing? Whether it’s a blog, essay, short story, or novel, sometimes we just feel stuck and can’t move forward. Steve Vannoy and I are here today to talk about how you can get unstuck and step back into your writing genius this year.
On today’s episode of “Authors Who Lead,” we talk honestly about why I felt stuck writing the third book in our fiction series and the ways I’m fixing it. We also discuss what it means to write fiction with purpose.
If you haven’t already heard the other three parts of “Authors Who Lead,” where Steve and I talk about our journey co-writing our Cinder Bottom fiction series, then check out Episode 186, Episode 193, and Episode 211.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Stop Imposter Syndrome for Good with Miriam Schulman Dec 16, 2022

After witnessing 9/11 from her office on Wall Street, Miriam Schulman decided to quit her job and make a full-time living as a creative. She now teaches other artists around the world to develop their skills and create more time and freedom to do what they love.
In this episode of “Authors Who Lead,” I talk with Miriam Schulman about her journey making a living as an artist, as well as her book, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, coming out January 31, 2023.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Market Your Fiction Book with Dominic Carrillo Dec 10, 2022

While still working full-time as a teacher, Dominic Carrillo has written and published several award-winning books, both as a self-publisher and recently with a small indie publisher. Dominic has also had one of his books released in translation in Bulgaria.
In this episode of “Authors Who Lead,” I talk with Dominic about his journey through both types of publishing and his newest novel coming out next year titled Acts of Resistance. You can also check out our previous podcast episode with Dominic here on Episode 9.
Want to become a published author? Visit us at: https://authorswholead.com/

Using Interviews to Write a Book with Bruce Turkel Dec 03, 2022

Once you reach your goals in life, then what do you do? What’s next? This question is what inspired Bruce Turkel to pivot from running a successful ad agency for decades to selling it and becoming a public speaker. He had experienced burnout as most people do in their careers and needed to change something in his life. As a public speaker, he has found ways to use all of his talents of drawing, design, and what he learned running the ad agency.
In this episode of Authors Who Lead, I talk with Bruce about branding and creativity, and his newest book, “Is That All There Is? What Are You Doing for the rest of Your Life?” and how it transformed his life.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Know You Are Ready to Write a Book with Azul Terronez Nov 25, 2022

Writing a book isn’t one of those things that you should wait for. You shouldn’t put it off until a future “someday” because writing a book can really change your life today. You might have started with planning and plotting your idea but then didn’t feel it was good enough or you aren’t ready to write. But the truth is no one is ever ready to write a book. You just have to make the choice and commitment to do it.
On this week’s episode of “Authors Who Lead,” I talk about why now is the right time to start writing the book that’s been on your heart and ways you can finally do it successfully.
Want to become a published author? Visit us at: https://authorswholead.com/

Live from Rest, Not Rush with Teresa McCloy Nov 18, 2022

In this time of hustle, sometimes it takes certain events to show us that we need to slow down and focus on what is really important. In Teresa McCloy’s life, it was her son’s drug addiction and death and her own workaholic addiction that forced her to reevaluate her life and how she was living it. She now intentionally lives a deeper and more meaningful life, slowing down and learning new behaviors.
In this episode of “Authors Who Lead,” I talk with Teresa about the inspiration and desire to change her life and her journey writing her book, “Do What Matters: Live from Rest, Not Rush, Using the REALIFE Process.”
Want to become a published author? Visit us at: https://authorswholead.com/

Fund Your Publishing With a Crowdfunding Campaign with Mari Ruddy Nov 11, 2022

Mari Ruddy is not only a celebrated endurance athlete, but she has also survived childhood trauma, breast cancer, multiple suicide attempts, and type 1 diabetes. She encourages and trains people with diabetes to be endurance athletes, and has run over forty-two triathlons herself.
In this episode of “Authors Who Lead,” I talk with Mari about her passion for being an athlete and how it led her to write her book, “Extreme Healing: Finding Your Inner Endurance Athlete,” that is currently part of a Kickstarter campaign.
Want to become a published author? Visit us at: https://authorswholead.com/

Building Your Author Business with Azul Terronez Nov 04, 2022

Have you been thinking about writing a book, but wondered if it was worth the time and effort, or if there was any money that would be made from writing a book? Have you thought about what it takes to become an author who's successful, not just in selling books, but also in building a business? Then, this episode is for you.
On this week’s episode of “Authors Who Lead,” I talk about how authors can build their businesses around their books, and the lessons I’ve learned along my entrepreneurial journey of writing my book, “The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make A Killing Doing What You Love.”
Want to become a published author? Visit us at: https://authorswholead.com/

How to Build an Audience of Readers with Webinars with Omar Zenhom Oct 28, 2022

Omar Zenhom realized he was only getting his MBA because he was seeking permission to become an entrepreneur. Upon that realization, he left his university job and dropped out of his MBA studies to focus on his $100 MBA Show podcast, where he helped other people like him learn the basics of marketing, sales, finance, and idea validation so they could start their own businesses and be in charge of their own destinies.
In this episode of “Authors Who Lead,” I talk with Omar about his journey creating Webinar Ninja, how webinars can help authors find new readers, and how to build trust as an entrepreneur.
Want to become a published author? Visit us at: https://authorswholead.com/

Is It Too Late to Build a Personal Brand? with Chris Ducker Oct 21, 2022

I met Chris Ducker at a mastermind in San Diego where we needed to show up with a business idea. I realized I didn’t have one at the time, so I wrote my first book in thirty days and showed up with the idea and the book of the same name, The Art of Apprenticeship. This was the start of building my personal brand and a real friendship with Chris.
In this episode of “Authors Who Lead,” I talk with Chris about his book Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business and the importance of personal brands for authors and entrepreneurs.
o if you’re ready to become that next-level entrepreneur, Chris is your golden ticket! He is hosting an incredible FREE online event to help you get there: The Elevated Entrepreneur Experience - happening 8th-10th November!

LINK: https://authorswholead.com/chris

Want to become a published author? Visit us at: https://authorswholead.com/

Writing a Book Is Harder Than You Think, but Easier If You Have a Team with Jadah Sellner Oct 14, 2022

Jadah Sellner, along with a co-founder, took the business “Simple Green Smoothies” to six- and seven-figure success. But although their work was built on love, fun, creativity, and connection, they gradually lost sight of why they built their business and were soon overly focused on metrics. This all came at a high cost to their relationships, health, and families.
It took Jadah selling her half of the company in order to heal, redefine her ambition, and decide where she was willing to put her energy. Taking this step back helped her find a different way to build a business, which is where the inspiration for her book, She Builds, came from.
In this episode of “Authors Who Lead,” I talk with Jadah about her journey in writing her book, She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. If you haven’t listened to our prior conversations about Jadah’s book and her entrepreneurial journey, you can listen here on Episode 47, Episode 138, and Episode 182.
Want to become a published author? Visit us at: https://authorswholead.com/

Profit by Giving Your Book Away with Chris Benetti Oct 07, 2022

Chris Benetti has been in the marketing industry for over six years but has recently narrowed his focus to helping authors market and sell their books.
He found that plenty of people helped authors write and launch their books, but no one offered a service to do the “boring stuff” to help sell books. He positioned himself in the market to help business and nonfiction authors with sales funnels and conversions.
In this episode of “Authors Who Lead,” I talk with Chris Benetti about sales funnels, free plus shipping, and other ways authors can market their books.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Write and Publish a Book in 90 Days with Azul Terronez Sep 29, 2022

There’s never been a better time to write a book. We no longer have to wait for permission, wait for an agent to accept you, or wait for a publisher to accept the agent's query. This doesn’t mean that traditional publishing isn’t still around, but you can write and publish your book right now without waiting for a gatekeeper.
On this week’s episode of “Authors Who Lead,” I talk about how you can write and publish your book in as little as ninety days, how you can deal with resistance while writing your book, and how important it is to be part of an author community.
Want to become a published author? Visit us at: https://authorswholead.com/

Using Expertise to Write a Book with Avanti Kumar-Singh, MD Sep 22, 2022

Dr. Avanti Kumar-Singh was well into her twenties before she became aware that her parents had raised her in an Ayurvedic lifestyle. Her parents had immigrated from India to Chicago, and to Avanti, this lifestyle was just a normal daily routine and perspective on life that became culturally ingrained in her as she grew.
It was only when she went from being extremely healthy to having all sorts of strange health issues that couldn’t be explained by Western medicine that she went on a journey of self-discovery, healing, and coming back to her heritage.
In this episode of “Authors Who Lead,” I talk with Dr. Avanti Kumar-Singh about Ayurvedic healing and the health crisis that led to writing her book, The Health Catalyst: How To Harness the Power of Ayurveda to Self-Heal and Achieve Optimal Wellness.
If you haven’t heard Avanti on our previous podcast, you can listen to Episode 126 here: https://authorswholead.com/2020/11/05/episode126/.
Want to become a published author? Visit us at: https://authorswholead.com/

Traditional Publisher or Self-Publishing—Which Is Right for You? with Dr. Ryan Gray Sep 16, 2022

While Dr. Ryan Gray was still a flight surgeon in the U.S. Air Force, he became a podcaster and entrepreneur on the side. When he retired from the military, he decided to write a book. He had the time, and it seemed the next best step to take with his business.
In this episode of “Authors Who Lead,” I talk with Dr. Ryan Gray about his entrepreneurial journey, how he decided which publishing path was the right one for his book, and how he makes money from his books.
Want to become a published author? Visit us at: https://authorswholead.com/

Conquering Social Issues with Fiction with Geoffrey Neil Sep 09, 2022

The inspiration to write his first book struck when Geoffrey Neil stopped to give money to a homeless man on a freeway offramp. He wondered why we’re still dealing with the social issue of homelessness, and what a world would be like if we were actually compelled to help one another. Writing fiction books became a type of therapy for Geoffrey to work out his concern about social issues.
In this episode of “Authors Who Lead,” I talk with Geoffrey Neil about why he doesn’t like the idea of outlining his books, how writing fiction is cathartic, and his journey with self-publishing.
Want to become a published author? Visit us at: https://authorswholead.com/

Landing on Will Farrell’s ‘The Ron Burgundy Podcast' with Laura Michelle Powers Sep 01, 2022

Following her intuition took Laura Michelle Powers from being an unemployed, physically ill divorcee to being a psychic to the Stars. Now, Laura has had amazing experiences overseas, hosts a top-100 podcast in the Apple Store, has published eight books, and is also a psychic, actress, entertainer, world traveler, singer-songwriter, and speaker.
In this episode of “Authors Who Lead,” I talk with Laura Michelle Powers about her newest book, Rock Your Podcast: How to Launch, Grow, and Monetize Your Show, and how she landed many incredible opportunities in her business and her life.
Also, if you missed our earlier podcast with Laura, you can watch it here: Authors Who Lead Episode 88.
Want to become a published author? Visit us at: https://authorswholead.com/

Book Marketing Strategies That Work with Melanie Herschorn Aug 26, 2022

After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur.
As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.
In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.
Want to become a published author? Visit us at: https://authorswholead.com/

Biggest Fears When it Comes to Writing a Book with Azul Terronez Aug 20, 2022

Sometimes it's easy to get stuck in your head when it comes to writing a book. One of the biggest challenges I hear from writers is fear: fear that their book will suck, no one will read it, or their peers will think it’s bad. This is a common fear that can keep us from writing our books or finishing because we want to please other people.
In reality, whether or not your books are good or bad is not up to you. Readers get to choose what is good or bad. You don't need to be better at writing or have a better idea than anyone else. Your book is meant to come out of you because you are its unique messenger.
On this week’s episode of “Authors Who Lead,” I talk about our biggest fears as authors and ways to help silence those fears and get motivated to write our books.
Want to become a published author? Visit us at: https://authorswholead.com/

Behind the Scenes With a Voice Actor with Kate McDugald Aug 12, 2022

For Kate McDugald’s twenty-fifth birthday, her mom gave her the gift of cutting her off financially. This forced Kate to ask herself, what would she do next to support herself and what does she really love? She decided to diversify her love of theater and started networking to find acting jobs such as voiceovers and narrating audiobooks.
In this episode of “Authors Who Lead,” I talk with Kate McDugald about her acting and voice career, retaining her creativity while working full-time, and her experience narrating her first audiobook, “Earthlight Space Academy: Border School,” by Heather Lee Dyer.
Want to become a published author? Visit us at: https://authorswholead.com/

How to Ensure Your Book Continues to Sell with Richie Norton Aug 04, 2022

Who controls your time? Even if we’re writing or running our own business full-time, we can still find ourselves overworked or chasing the wrong goals. Richie Norton thinks in such a different way that when you read his books it opens your mind to recalibrate what you thought you knew.
After several tragedies—such as him losing a son and a brother-in-law, his wife having a stroke, and losing her memory—Richie realized that the normal signs of success such as hard work, productivity, work-life balance, and time management weren’t what actually mattered in his life. He wanted true freedom to prioritize what really mattered in his life such as time with his family.
In this episode of “Authors Who Lead,” I talk with Richie about his latest book, “Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping,” why it is timeless, and why asking yourself great questions can lead to success rather than focusing on habits or productivity.
Check out the show notes here: https://authorswholead.com/2022/08/04/episode215/
Want to become a published author? Visit us at: https://authorswholead.com/

How to Sell a Million Books with John Miller Jul 28, 2022

John Miller began his career selling leadership training to managers, executives, and leaders. He sat in over 10,000 hours of workshops and soon realized that people were asking the wrong questions. This epiphany pushed him to start teaching leadership training, and he later self-published a book around the phrase he coined, “the question behind the question.”
In this episode of “Authors Who Lead,” I talk with John about his book, QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life, how this led to other books, and how he sold so many copies.
Check out the show notes: https://authorswholead.com/2022/07/28/episode214/
Want to become a published author? Visit us at: https://authorswholead.com/

How to Write a Book as a Busy CEO with Natasha Miller Jul 21, 2022

At age sixteen, Natasha Miller’s father dropped her off at a homeless shelter on Christmas Day night. Now she is an amazing mother, author, musician, and successful CEO of a company that has been in INC’s top 5,000 list for the fastest growing companies in America for three years in a row.
In this episode of “Authors Who Lead,” I talk with Natasha about writing her book, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, and how relentless she is in every aspect of her life.
Check out the show notes: https://authorswholead.com/2022/07/21/episode213/
Want to become a published author? Visit us at: https://authorswholead.com/

212: Press Publish on Your Book This Year with Azul Terronez Jul 15, 2022

So many people think of writing a book as being this big arduous task to just fill pages with words. But books aren’t just words—they’re ideas, messages, or inspirations supported by those words. If books were just words, then you could put any logical words together to make a book, but you wouldn’t necessarily be inspired by the content or remember the book.

On this week’s episode of “Authors Who Lead,” I talk about how perfectionism can keep you from pressing publish on your book and how you can get help moving forward with publishing your own book this year.
Check out the show notes here: https://authorswholead.com/2022/07/15/episode212/
Want to become a published author? Visit us at: https://authorswholead.com/

211: Perfect Time to Write a Novel with Steve Vannoy and Azul Terronez Jul 06, 2022

The concept for a three-book fiction series came about during FaceTime visits with our parents in West Virginia. We always kept in touch this way even as we traveled around the world, but during the COVID-19 pandemic, we talked more frequently.

Steve Vannoy, my husband and partner in “Authors Who Lead,” says of those conversations, “It always seemed like my dad would want to tell a story.” We felt like we could honor his stories and his storytelling by writing a series of fiction books memorializing his life and the place he grew up in.

If you haven’t already heard Episode 186 and Episode 193 of “Authors Who Lead,” you should go back and listen to the start of our fiction journey. On today’s episode of “Authors Who Lead,” Steve and I talk about how the series is going now that we are starting to write book three and about the new Fiction with Purpose group program we designed to take others through the journey of writing a fiction book.
Want to become a published author? Visit us at: https://authorswholead.com/

210: How to write a tell-all memoir and not lose your reputation with Jill Krzyzanowicz Jun 24, 2022

In this episode of “Authors Who Lead,” I talk with Jill, writing as Margo Reilly, about her book, “When the Apple Falls Far from the Tree: Discovering the Gifts Within the Chaos,” her writing and publishing journey, and the transformation she went through.
Want to become a published author? Visit us at: https://authorswholead.com/

209: How to Write a book that makes an impact with AJ Harper Jun 17, 2022

In this episode of “Authors Who Lead,” I talk to AJ about messy first drafts, editing your own work, being vulnerable on the page, and about her new book, Write a Must-Read: Craft a Book That Changes Lives—Including Your Own.
Want to become a published author? Visit us at: https://authorswholead.com/

208: When Is The Right Time to Write a Book? with E.K. Richards Jun 12, 2022

In this episode of “Authors Who Lead,” I talk with Kim about that book, Decode Your Darkness: Release Trauma, Reach Emotional Freedom, and Find Your Light, and how it transformed her.
Want to become a published author? Visit us at: https://authorswholead.com/

207: How to Engage Your Community as an Author with Swish Goswami Jun 07, 2022

In this episode of “Authors Who Lead,” I talk with Swish about his journey while writing his book,The Young Entrepreneur: How to Start a Business While You’re Still a Student, and what he has learned as a CEO.
Want to become a published author? Visit us at: https://authorswholead.com/

206: Use Your Wealth of Connections to Launch Your Book with Vincent Pugliese Jun 04, 2022

In this episode of “Authors Who Lead,” I talk with Vincent Pugliese about his new book, The Wealth of Connection: A New Approach to Making Business Personal, and how you can use your relationships to launch your book or business.
Want to become a published author? Visit us at: https://authorswholead.com/

205: How to Market Your Bestselling book with Azul Terronez May 27, 2022

On this week’s episode of “Authors Who Lead,” I talk about the three phases of marketing your bestselling book and the marketing tips and tools we offer in our private community, The Leaders’ Circle (TLC).
Want to become a published author? Visit us at: https://authorswholead.com/

204: Top 5 Things to Consider When Looking to Self-publish a Book with Azul Terronez May 20, 2022

On this week’s episode of “Authors Who Lead,” I talk about self-publishing and the five things to consider when you’re looking to self-publish your book.
Want to become a published author? Visit us at: https://authorswholead.com/

203: Why is it hard to write sometimes? with Azul Terronez May 08, 2022

On this week’s episode of “Authors Who Lead,” I talk about why it’s so hard to write sometimes and how to overcome the perfectionism that can make writing hard.
Want to become a published author? Visit us at: https://authorswholead.com/

202: Why Authors Need Imposter Syndrome with Azul Terronez Apr 27, 2022

On this week’s episode of “Authors Who Lead,” Azul talks about this feeling of imposter syndrome, something that seems to plague a great deal of us.

Now, perhaps you've heard of this and perhaps you've experienced this, but he must say almost every author he's ever met knows exactly what he's talking about.
Want to become a published author? Visit us at: https://authorswholead.com/

201: Writing the Right Book Will Change Your Life with Dorota Stanczyk Apr 16, 2022

In this episode of “Authors Who Lead,” Dorota and I talk about embracing who you are, recreating yourself, and unleashing the deep potential inside of you.
Want to become a published author? Visit us at: https://authorswholead.com/

200: "The Best Advice for Writers" with Azul Terronez Apr 06, 2022

For over four years, I’ve recorded a podcast every single week. I have not missed a single one. Putting out content consistently takes commitment, and I’m proud of that, but even more, so that I’ve been able to help listeners grow as writers. Many of you have written books because of listening to the inspiring stories from other authors.

On this 200th episode of “Authors Who Lead,” I look back at inspiring conversations with amazing people on my podcast that have had such an impact on me. There are so many fantastic moments to choose from that I realized there’s no way to do this justice, but I’ve chosen a few that highlight the transformation it takes in an author’s life to write a book.
Want to become a published author? Visit us at: https://authorswholead.com/

199: How to Work with a Co-writer as an Author with Tim Schurrer Apr 01, 2022

In this episode of “Authors Who Lead,” Azul talks to Tim about his new book, why and how to stop chasing the spotlight, and enjoy your work and life.
Want to become a published author? Visit us at: https://authorswholead.com/

198: How to Select the Right Editor? with Ann Maynard Mar 23, 2022

On this episode of “Author’s Who Lead,” Ann and Azul have a conversation about how they met, editing, how to find an editor, and how to make a good book great.
Want to become a published author? Visit us at: https://authorswholead.com/

197: Writing a book that matters with Azul Terronez Mar 16, 2022

On this episode, Azul talks about this idea of books being more than words, what is missing from most books, and how to write a book that really matters.
Want to become a published author? Visit us at: https://authorswholead.com/

196: Using intuition to write and publish a book with Jenny Blake Mar 11, 2022

This is the second part of Azul’s conversation with Jenny Blake. You may listen to the previous episode here: https://bit.ly/AWL195.

And on this episode of “Author’s Who Lead,” Azul and Jenny dive deeper into following your intuition when writing, publishing, and marketing your book, as well as building your business.
Want to become a published author? Visit us at: https://authorswholead.com/

195: How to create more time to build a life you want with Jenny Blake Mar 02, 2022

On this episode of “Author’s Who Lead,” Jenny and Azul have a delightful conversation about not working harder in your business, which can lead to burnout, but instead attaining success by giving yourself more time to think, grow, dream, and play.
Want to become a published author? Visit us at: https://authorswholead.com/

194: How to network during a pandemic with Jen Nash Feb 23, 2022

In this episode of “Author’s Who Lead,” Azul talks to Jen Nash about her book, The Big Power of Tiny Connections: How Small Interactions Spark Awesome Outcomes, and how tiny connections can improve your life.
Want to become a published author? Visit us at: https://authorswholead.com/

193: Writing Fiction as Co-Authors with Steve Vannoy Feb 17, 2022

On this episode of “Author’s Who Lead,” Azul and Steve give the inside scoop of what it was like to finish that novel with a co-author, lessons they've learned along the way, and what’s next. This is part two where Steve and I talk about our journey co-writing a fiction book.
If you haven’t already heard part one, Episode 186 (https://bit.ly/AWL186) of “Author’s Who Lead,” you should go back and listen to the start of our fiction journey.
Want to become a published author? Visit us at: https://authorswholead.com/

192: How Honest Should I Be In a Memoir? With Danét Palmer Feb 10, 2022

On this episode of “Author’s Who Lead,” Azul talks to Danét about her journey writing her memoir, “Baptized by Love: How I Found Present Joy and Never Let It Go,” and how it transformed her life.
Want to become a published author? Visit us at: https://authorswholead.com/

191: Does Writing a Second Book Help You sell your other titles? With Linda P. Jones Feb 02, 2022

Azul talks with Linda and we discuss her author journey, how she built her wealth, and how she uses new technologies to help other people learn to build their wealth.
Want to become a published author? Visit us at: https://authorswholead.com/

190: Should I write a book to build my business? with Kristoffer Carter Jan 26, 2022

On this episode of “Authors Who Lead,” I talk with Kristoffer “KC” Carter about his book, Permission to Glow: A Spiritual Guide to Epic Leadership, and how it has changed his life and business.
Want to become a published author? Visit us at: https://authorswholead.com/

189: Never Have Writer's Block Again with Azul Terronez Jan 20, 2022

On this episode of “Authors Who Lead,” Azul talks about why writer's block isn't something you need to worry about anymore and how you can get rid of it for good.
Want to become a published author? Visit us at: https://authorswholead.com/

188: “When to Write a Book and Change Your Career” with Cory Jenks Jan 12, 2022

On this week’s episode of “Authors Who Lead,” I talk to Cory Jenks about his journey of writing his book and combining two different types of careers into something new.
Want to become a published author? Visit us at: https://authorswholead.com/

187: “From Podcast to Book” with Matt Dobschuetz Jan 05, 2022

On this week’s episode of “Authors Who Lead,” Azul talks to Matt Dobschuetz about his book, “Porn Free: Becoming the Type of Man Who Does Not Look at Porn,” and how he went from talking about porn addiction on a podcast to writing his book.
Want to become a published author? Visit us at: https://authorswholead.com/

186: How to turn your TEDX into a book? With Azul Terronez Dec 30, 2021

On this week’s episode of “Authors Who Lead,” Azul shows up feeling like an impostor. He feels like it's so easy for him to be behind this microphone and interview others and tell you all what to do. But today he’s going to be interviewed by Steve Vannoy.

Steve is going to ask Azul about the current books that he’s been working on and to kind of uncover what happens behind the scenes with him. He’s an author and the one you hear from on this podcast, but you don't hear much about his own writing. It's a vulnerable moment for Azul.
Want to become a published author? Visit us at: https://authorswholead.com/

185: The Science of Getting Rich with Ryan Rhoades Dec 23, 2021

On this episode, Ryan J. Rhoades talks about the thrift store find that changed his life and how he came about publishing his own version of the book, "The Science of Getting Rich: How to Manifest and Monetize Your Ideas.”

Tune in and learn...

💡 How his little green book started it all
💡 Why being rich is more than just having money
💡 What formless substance means to Ryan
💡 How to live life to the fullest
Want to become a published author? Visit us at: https://authorswholead.com/

184: How to Visualize Your Book with Amanda Tice Dec 18, 2021

On this week’s episode of “Authors Who Lead,” I talk to Amanda Tice about her book, “The New Mom Code: Shatter Expectations and Crush It at Motherhood,” and how she went from being a news anchor to curve model to the author.

What We Discuss with Amanda Tice:

Amanda’s journey and book writing process
Why Amanda wrote the New Mom Code
Writing “I am an author” on a sticky note
More things to think about than just publishing a book
No one way to write a book
Having a cause is a good enough reason to write a book

To view full show notes, Click Here!

https://mandalatreepress.com/

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183: It's Never Too Late to Write a Book with Barbara Hinskey Dec 09, 2021

In this episode, attorney and novelist, Barbara Hinske, talks about her new book, The Unexpected Path, from the series, Guiding Emily: A Tale of Love, Loss, and Courage, as well as her mystery thriller collection, The Rosemont series. Her book, The Christmas Club was made into a Hallmark Channel movie. Elizabeth started writing her book at 58 years old, a sweet testament that it’s never too late to write!

What We Discuss with Barbara Hinske:

Transitioning from full-time attorney to full-time author
Elizabeth’s process for writing a series
The success that comes with a persistent willingness to learn
Her book writing journey when she started at age 58
Her inspiration behind writing The Unexpected Path
How your perceptions of your own characters change
How her book turned into a Hallmark movie
Writing special qualities about your character

To view full show notes, Click Here!

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182: Landing a Book Publishing Deal with Jadah Sellner Dec 02, 2021

The biggest mistake I see authors make is thinking that they have to be perfect, or that their message has to be so clear. But what does it really take for authors to truly get their message out? In this episode, Jadah Sellner and I, talk about the importance of digging into the heart of the stories you want to tell, as well as writing from what we know versus writing a book from who we are.

What We Discuss with Jadah Sellner:

The evolution of our thought process as we’re writing a book
Getting into the core message of the book you’re writing
A deepening self-awareness as part of the book-writing journey
The concept of pedagogy and the challenges of education
Finding the balance between being vulnerable and showing up
The power of leaning into your vulnerability
What makes a good teacher
Building relationships and trust within ourselves
Writing transactional versus transformational books

To view full show notes, Click Here!

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181: "Do I Need a Book Coach” with Ruby Fremon Nov 25, 2021

On this week’s episode of “Authors Who Lead,” I talk to Ruby about her book, Potent Leadership: Drop the Mask, Ignite the Real You, and Reclaim the Leader Within, potent leadership, and the personal transformation that writing her book created in her life and business. Ruby Fremon is a coach who knew she would need a book coach while writing her book. She came to Authors Who Lead with an idea for a book and even had a detailed outline.

What We Discuss with Ruby Fremon:

The unique medicine we all have to offer ourselves and the world
Why we perform versus just being ourselves
How to create a safe space to unmask yourself
Steps in reestablishing the connection with yourself
Ruby’s book writing journey

To view full show notes, Click Here!

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180: The Ultimate Sacrifice with Michelle Black Nov 18, 2021

Michelle Black is the author of Sacrifice: A Gold Star Widow's Fight for the Truth. Michelle is the widow of Staff Sergeant Bryan Black, a Green Beret killed and ambushed in an ISIS militant attack. In this episode, she shares how she came about discovering the truths of her husband's death, as well as her process in writing this book.

What We Discuss with Michelle Black:

The foreboding feeling leading up to her husband’s death
Gathering the courage to talk about it in her book
When she had to put the puzzle pieces together
A calculated decision that cost her husband’s life
Finding the truth behind Bryan’s death
Writing the book in the hope to bring justice
Not about the talent or ability, but the unwillingness to quit
Michelle’s process and some lessons through her book writing process

To view full show notes, Click Here!

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179: How to Be a Great Interviewer with Andrew Warner Nov 11, 2021

Andrew Warner wrote STOP ASKING QUESTIONS How to Lead High-Impact Interviews And Learn Anything from Anyone. It's a definitive guide to how to have a deep meaningful online conversation based on over 2,000 podcast interviews he has done consistently for over 14 years. Today, he talks about his process of writing the book as well as some great insights on listening, writing, and telling stories.

What We Discuss with Andrew Warner:

The impetus behind writing the book as a legacy project
Having someone to stick with him through his writing process
How the pandemic helped him through his book writing
Letting your guests tell their stories
Taking action on resistance and pushing through
Why do people prefer to be heard rather than helped?
Thoughts on the educational system
Doing it for the conversation, not just the audience
Finding your “motivated” moments

To view full show notes, Click Here!

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178: Can Death Bring You Joy? With Margaret Meloni Nov 04, 2021

In this week’s episode of “Authors Who Lead,” I talk with Margaret about her newest book, "Sitting With Death: Buddhist Insights to Help You Face Your Fears and Live a Peaceful Life,” and how she feels that death can actually bring joy. Margaret Meloni has confronted death multiple times and, by turning to her Buddhist faith, she learned to make peace with the unknown. And as she studied and learned more about death, she found herself inspired to help others cope with it, too.

What We Discuss with Margaret Meloni:

Why Talk About Death?
Showing Up with as Much Life as Death Will Allow
Understanding and Coming to Terms with Death
Where Does the Joy Come From in Death?
Lessons from Buddhists
How to Prepare for Death — and Talk About It

To view full show notes, Click Here!

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177: How to write a book in 30 Days with Azul Terronez Oct 28, 2021

Listen in on today’s solo episode of "Authors Who Lead," as I talk about how I wrote my book in 30 days and how you can follow the same plan, no matter where you are in life. When that idea comes to us, we need to pursue it.

What We Discuss Today:

Writing a book isn’t as hard as you think!
Writing down “I am an author.”
The prewriting process and execution
Why researching is not writing
Writing a book in 30 days
Overcoming the imposter syndrome

To view full show notes, Click Here!

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176: Writing a book can save your life with Heather Lee Dyer Oct 21, 2021

Heather Dyer is a young adult science fiction writer, specifically in space opera. But today, we're going to dive into her new book around urban fantasy. She also talks about what it's like to write when you move to other genres. Heather has written 18 books now, writing is a way for her to help heal her own body and transform her life.

What We Discuss with Heather Dyer:

What it’s like writing a nonfiction book being a strong fiction writer
The impetus behind writing her first fiction book
Watching the transformation of other authors in their group
Focusing on the adventure and not on the survival
Choosing which parts of her life to include in her book
The difference between coaching fiction vs. non fiction authors
Ways to generate ideas for the book
Character development tips and strategies

To view full show notes, Click Here!

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175: How to Crush Your Fears of Writing with Madison Reeves Oct 14, 2021

In today's episode, author Madison Reeves talks about her writing journey and how to crush your fears of writing. Madison had always been a lifelong reader and imagined she would write a book someday — but she wasn’t sure how to go about doing it. By setting goals and being accountable, she persevered and attributes finishing her book to her coaching group here at Authors Who Lead.

What We Discuss with Madison Reeves:

On finding your passion — and standing your ground
The crab bucket theory
First steps toward success
Building your dreams
Finding a mission bigger than yourself
Why training your subconscious is important
Madison’s writing journey
Advice for aspiring authors

To view full show notes, Click Here!

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174: More success by playing the long game with Dorie Clark Oct 07, 2021

An expert in self-reinvention, Dorie Clark talks about how to be a long-term thinker in the short-term world. Dorie is a consultant and keynote speaker who teaches executive education at Duke University's School of Business and Columbia University's Graduate School of Business. Named one of the top 50 business thinkers in the world by Thinkers50, Dorie is also the number one communications coach in the world by Marshall Goldsmith Leading Global Coaches Award.

What We Discuss with Dorie Clark:

Practicing habits so it’s easier for you to say no
Why people struggle with understanding the long game
Execution of your strategy is key!
Why you need to allot 20% of your time exploring new things
A message to the naysayers
The power of having goals
Authorship as Dorie’s long-game tool
Finding your soulmate career

To view full show notes, Click Here!

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173: How to have a creative breakthrough with Gay Hendricks Sep 29, 2021

Gay Hendricks was first on “Authors Who Lead” last October in Episode 124. I am so honored that he’s on the show again today. On this week’s episode of “Authors Who Lead,” we talk about his newest book, The Genius Zone: The Breakthrough Process to End Negative Thinking and Live in True Creativity, and we discuss not only finding, but also stabilizing yourself in your genius zone.

What We Discuss with Gay Hendricks:

The birth of the genius zone
Being stuck in your creativity could be a control issue
Fear of our creativity
If you’re over 50, pay attention to your creativity now!
Tips for living in your zone of genius

To view full show notes, Click Here!

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172: Space for Magic with Patty Lennon Sep 23, 2021

Patty Lennon is a bestselling author, keynote speaker and the founder of The Receiving School. A former corporate banker that discovered there was more to living than making money, she left banking to help others do the same. Patty is a certified coach with a master's in psychology, blending brain science and metaphysics to help her fellow humans find clarity, focus and inspiration so they can easily manifest their dreams into reality. Today, she talks about her new book, Make Space for Magic.

What We Discuss with Patty Lennon:

What got her inclined to write Make Space for Magic
How she defines magic
Where hard work isn’t only where great things come from
The manifestation myth why you’re not manifesting the things you want
How resistance shows up in our lives
Rejected self-worth creates the biggest impact for people
Allowing yourself to want what you want
How The Receiving School was born
Patty’s tips for aspiring writers

To view full show notes, Click Here!

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171: “Traditional vs. Self-Publishing” with Azul Terronez Sep 16, 2021

A lot of people who have always wanted to write a book end up not writing one because they’re stuck in this phase of whether they should go the traditional publishing route or do self-publishing. Today's episode will focus on how to know what publishing path is right for you: traditional publishing or self-publishing?

What We Discuss Today:

Knowing what you want your book to do for you
Why you should think like a publisher
Things you need to know about traditional publishers
Finding an agent and submitting a proposal
What agents are looking for from you
How self-publishing works and how to get your book on Amazon
Investing in editing and a great book cover design

To view full show notes, Click Here!

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170: Called to write a book? With Shayna Hammond Sep 09, 2021

Shayna Hammond is a leadership and life coach who has developed thousands of leaders within the education and nonprofit sectors for nearly 20 years. She's the Founder and CEO of Lead for Liberation and Shayna Renee, a coaching practice dedicated to creating spaces, methods and conditions for black women in leadership to thrive.

What We Discuss with Shayna Hammond:

Writing as a healing journey
Why she used the term Indigo women for the book
Deciding on the vulnerable parts to put in her book
Understanding the concept of conscious sharing
How she navigated through the process as a woman in color
Where she draws her energy comes from
Deconstructing the strong black woman schema
A deliberate shift in her company into building liberatory cultures
Self-care practices for women
Book writing tips

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169: Should I find a coauthor for my book with Jeff Brown Sep 02, 2021

In today's episode, Jeff Brown is going to talk about his new book Read to Lead. Jeff is also an award-winning radio producer personality and former nationally syndicated morning show host. He currently hosts the podcast Read to Lead.

What We Discuss with Jeff Brown:

His intention behind the book
Selecting the ideal readers for his book
Characteristics of people who constantly reads
Lessons learned from the book writing process
What he would have done differently with his process
Two books resonates with until today
Choosing ideas and quotes to draw from
The publishing process
Taking action to change your reading habits

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168: How do writers find flow? with David Brower and Gido Schimanski Aug 26, 2021

David Brower & Gido Schimanski are authors I have been working with. Today, they talk about their book writing process, how they started, and how they ultimately found a new process that allowed them to connect with their authentic selves, finding their flow, and transforming in the process.

What We Discuss with David Brower & Gido Schimanski:

A creative process that’s transformative
Their impetus for creating a book
Giving yourself permission to be and let go
Feeling emotional liberation as you’re writing
The power of creating a mind map
Why writing is all about the flow and what that means
Breaking yourself free from the human conditioning
How the true success of a book is measured
Why a book should serve the author first before anyone else

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167: Book Marketing Doesn’t Have to Be Hard with Azul Terronez Aug 19, 2021

Many people get stuck when it comes to launching their book because they're terrified of having to market their book, which means having to sell it, tell people about it as reviews – all those things seem to terrify authors. This week, I'm teaching you about book marketing. I'll help you figure out how you can market your book, even if you don't consider yourself a salesperson.

What We Discuss Today:

When marketing a book starts and ends
How and where to find your target market
The role of social media marketing
Thinking like a publisher
Finding places where you can serve
Why pre-launch is critical
How to keep yourself accountable
What to do after book launch once sales start to dip

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166: Should I really write this book? with Sivonnia DeBarros Aug 12, 2021

On this week’s episode of “Authors Who Lead,” Sivonnia shares what led her to want to help athletes, how she protects them, and the book that came from it, “What Are You Sporting About?: For Aspiring, Current & Former Pro-Athletes in Business.”

What We Discuss with Sivonnia L DeBarros:

On finding her calling
Mindset and building teams
Why athletes aren’t getting more help managing their wealth
What book would you write for non-athletes?
Her advice on other aspiring writers

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165: Are you a self-development junkie? with Julia Cha Aug 05, 2021

Julia Cha is a best-selling author and a success coach for women leaders ready to shatter glass ceilings. With her expertise in subconscious transformation, she guides her clients to create their dream life in all aspects: a thriving career, financial abundance, and supportive relationships.

What We Discuss with Julia Cha:

How much of your story should you put in your book
How your inner desire conflicts what you've been taught to believe
Resisting the conditioning that people have been brought up with
Recognizing that your patterns are not even your own patterns
The need to push against resistance
The kind of mindset that gets you to the other side
How the patterns show up in our life and how to break free from them
Suppressed and processed emotions reside in the subconscious
Ways to tap into your subconscious

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164: How to build an audience for your book? with Jan Koch Jul 29, 2021

In this book, Virtual Summit Mastery owner Jan Koch takes you by the hand and turns you into a virtual event host. He used every step of the process himself. Since 2015, his online events have brought together tens of thousands of people.

What We Discuss with Jan Koch:

About the Virtual Summit and how it’s different from other events
Using the summit as a brand authority
How he sees competition
Building your email list and reaching out to sponsors and speakers
Targeting the ideal reader for your book
The benefits of joining a summit
Overcoming Zoom fatigue
Mistakes and challenges in running summit events

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163: How Authors Can Use a Book to Get on Stages with Alexia Vernon Jul 22, 2021

Alexia Vernon joined me on this week’s episode as she talks about her book, “Step Into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World,” her journey from a shy girl to a successful keynote speaker, and how she’s grappled with her recent diagnosis.

What We Discuss with Alexia Vernon:

Hobbyist vs. professional speaker
Which comes first: speaking or writing?
The keys to keynote speeches
How to make a speech soar

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162: How do I know my writing is any good? with Azul Terronez Jul 15, 2021

In today's episode, get a peek into an actual coaching conversation with Shoshana since her concerns are also similar to many other writers who are starting on this journey. Most writers spend too much time living in their head that they end up not knowing what to actually write about. Hopefully, after listening to this episode, you will be inspired to write more and that if you just keep writing, you will get better and better.

What We Discuss Today:

Putting the things you think on the page
Getting better at writing by writing
The creative brain vs. the editor brain
The importance of knowing your genre and audience
Trusting the words on the page over processing them in your head
The two-minute writing exercise
Tips for writing character names

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161: 7-Figure Entrepreneur Embraces Conscious Leadership with Sarah Hawley Jul 08, 2021

In this episode of “Authors Who Lead,” Sarah joins me for a conversation about how, as an entrepreneur, your company will reflect who you are as a leader, and the inspiration behind her book, “Conscious Leadership: A Journey From Ego to Heart.” This conscious leadership that Sarah adopted is all about self-awareness — understanding who you are in the world and how you show up. After all, how you lead is no different from who you are.

What We Discuss with Sarah Hawley:

Why a book on conscious leadership
Conscious leadership, defined
The first next step
How does your company feel today?
Putting the book into the world
Does the size of the business matter in conscious leadership?
Advice to leaders who are aspiring writers

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160: The End of Jobs with Jeff Wald Jul 01, 2021

Jeff Wald harbored an ulterior motive when he dedicated $10 million of his own money to the Future of Work Prize. Modeled after the X Prize, he created this contest because his editor thought he needed more pages in his book, “The End of Jobs: The Rise of On-Demand Workers and Agile Corporations.” Jeff’s book challenges the notion of what “work” actually is as well as the future educational system.

What We Discuss with Jeff Wald:

The ‘Why’ Behind the Book
What Is ‘Work’?
The 3 Important Technology Shifts
The Future Educational System
Advice on future work
Why not everyone needs to attend college
The future of work in 2040

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159: Using a Contest to Promote Your Book and Skyrocket your Sales with Kevin Rizer Jun 24, 2021

On this week’s episode of “Authors Who Lead,” Kevin joins me for a conversation about adapting to a new workspace, finding work-life balance and how anyone can snare media attention for their book launch by hosting an amazing giveaway.

What We Discuss with Kevin Rizer:

The secret behind working from home
How to reclaim your work-life balance
Build your own work culture
Focusing on equity and intentional support
Going behind the scenes of a $20k giveaway

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158: Suck It Up, Princess with Natalie Sisson Jun 17, 2021

Natalie Sisson is a New Zealand-native who's an entrepreneur, author, speaker and the host of The Untapped Podcast. In 2010, she decided to monetize her humble six month old blog, The Suitcase Entrepreneur and turned it into a multiple six-figure online education platform. Since then, she has turned content and knowledge into eight different revenue streams, including digital projects, courses, workshops, international retreats, and coaching. Her new book, Suck It Up, Princess, offers some real life strategies to be the heroine you already are and to have the money, success and life you deserve.

What We Discuss with Natalie Sisson:

The thought process behind writing her new book, Suck It Up, Princess
Why she encourages people to write their own memoirs
How we can all reinvent ourselves once we discover our why
Why we should deeply question our priorities
The power of being intentional
Her book writing process for this book vs. her previous ones
The things that hold people back so much
Putting the element of love and self-love in her book

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157: Finding Your Swagger with Leslie Ehm Jun 10, 2021

On this week’s episode of “Authors Who Lead,” Leslie talks about her book, "Swagger: Unleash Everything You Are and Become Everything You Want," and how she discovered her true purpose. Leslie Ehm grew up in a household that valued uniqueness — with a family that encouraged her to do and be anything she wanted. And this “swagger,” as she calls it, helped bring many magical experiences and opportunities into her life.

What We Discuss with Leslie Ehm:

The power of radical vulnerability
How to beat imposter syndrome
Why swagger is not about being perfect
The 5 Swagger Blockers you need to get rid of
How to own your swagger

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156: Are you about to be canceled? With Molly McPherson Jun 03, 2021

Molly McPherson is a leading authority on public relations and crisis response in the digital age. On this week’s episode of “Authors Who Lead,” Molly explains why understanding how social media works is so important, the roots of “cancel culture,” how to keep your reputation indestructible, and how to repair it if all goes wrong.

What We Discuss with Molly McPherson:

The digital misfits vs. the digital neutrals
How online reputation comes at a cost
Why the media crisis starts with a person’s character
The three-step framework to help others manage their way through any crisis
The roots of cancel culture
Finding her book journey

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155: Biggest challenge when it comes to marketing your book May 28, 2021

Marketing is something a lot of authors grow to hate before they even start writing a book. To the point that they even avoid writing because they're afraid they're going to market the book wrong, or that they won't want to do it. In today's episode, we're focusing on the subject of book marketing – how to start, what does book marketing actually look like, and how does it all come together.

What We Discuss Today:

Marketing as a way to just share the message of your book
Marketing is about serving your message to the people who really want it.
Why you need to market sooner than you think
When to start marketing your book
The different avenues for book selling
Where to find your audience and ideal clients

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154: Can Writing a Book Bring You Happiness? with Ted Smith May 20, 2021

Ted Smith is a relationship and personal coach who has dedicated himself to helping people develop, maintain, and enjoy happy and healthy relationships with themselves and others. He understands the challenges of unhealthy relationships and provides an example of hope, strength, and transformation. In his book, he talks about the journey that he went through navigating an unhealthy relationship and how you can learn from him to heal and transform in your relationships.

What We Discuss with Ted Smith:

What prompted him to want to write a book
How he tapped into his creative side being an analytical person
The core message of his book
Some signs of an unhealthy relationship
His aha moments during his writing process
How to heal from an abusive relationship
Ted’s description of happiness now
His thought process around how much of his personal life should be put into the book
Why we tend to attract abusive relationships
The biggest hurdle he had to overcome as an author

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153: Why Fake It ‘Till You Make It is Terrible Advice with Dr. (Doc) Shauna Springer May 13, 2021

Shauna ‘Doc’ Springer is a best-selling author, frequently requested keynote speaker, and one of the world’s leading experts on psychological trauma, military transition, suicide prevention, and close relationships. She is the author of WARRIOR: How to Support Those Who Protect Us and the co-author of BEYOND THE MILITARY: A Leader’s Handbook for Warrior Reintegration.

What We Discuss with Dr. Shauna Springer:

What is the definition of a warrior?
How writing a book became a reality
The intended audience of her book
The hidden costs of expertise
Understanding what’s it’s like to serve warfighters
The challenging process of building trust
Why you need to fake it till you make it
What living by the code means
What is strength in the eyes of a warrior?

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152: Writing a Book To Leave a Legacy with Jason Martin May 06, 2021

Jason Martin is a former sports anchor who fulfilled his childhood dream of interviewing top athletes like Tiger Woods and Arnold Palmer. He now runs one of the most successful real estate teams, Jason Martin Group in Washington, DC. His firm has been featured in the Wall Street Journal as one of the top teams in the country. His book, “This Is Your Captain Speaking” is a collection of lessons and wisdom Jason has learned throughout his life and career. In his book, Jason shares the importance of discipline, hard work and chasing one’s dreams – told through the lens of a father and family man sharing his life and journey with his loved ones.

What We Discuss with Jason Martin:

Writing a book as a legacy to his family
You don’t have to be a writer, just let it flow from the heart.
Writing two books – one for the heart and one as a business professional
The power of authenticity in writing your book
Why your first time isn’t the time
How to deal with self-sabotage to get your book done
The divine intervention that comes from writing

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151: Overcoming Imposter Syndrome with Azul Terronez Apr 29, 2021

Today, we address writing challenges related to imposter syndrome. We tackle questions about things that really get in the way of incredible books. The feeling of terror, being stuck, or uncertainty doesn't go away. But having a creative block is not a sign that you're failing or you're not meant for this. You just have to show up consistently.

What We Discuss with Azul:

How to pick the next idea to write on
What to do when the structure seems overwhelming
Why a visual plan is important
How to deal with imposter syndrome
How to fill a page when you have a writer’s block
Using your real nam vs. your pen name
How to get back into the groove of writing

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150: What's Your Biggest Challenge When It Comes to Writing a Book with Azul Terronez Apr 22, 2021

There's a common pattern among people who have a challenge writing a book – they get stuck and wonder what's next. Today, we address some concerns and questions from our listeners. I also discuss how I can personally help you to get your book out of your head and into the hands of your ideal readers.

What We Discuss:

How to connect strongly with the readers
Dealing with the “expert dilemma” and having the mindset of being a guide, not a guru
How to focus on the daily disciplines
What to do when you loathe the editing process
Writing as a team sport
How to join our 3-day bootcamp

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149: Why I Chose to Self-publish with Mark Herschberg Apr 15, 2021

Mark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia.

What We Discuss with Mark Herschberg:

Why he reached out to another author to get help for his book
The biggest misconception you find in people when they get in their career
Why write about app development
What is white label content?
The book writing process and some roadblocks he had to overcome
Why he chose to self-publish and the lessons he learned from it
Book marketing and branding strategies

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148: I Get to vs I Have To with Alicia Dunams Apr 08, 2021

Executive coach and entrepreneur, Alicia Dunams, has coached thousands of leaders, executives, and industry experts to share their message with the world through her signature process and acclaimed Bestseller in a Weekend® and other professional development training. In her new book, I Get To: How Using The Right Words Can Radically Transform Your Life, Relationships & Business, Dunams empowers readers and leaders in all ages and stages of their career and life to harness the power of intentional communication for transformational results.

What We Discuss with Alicia Dunams:

The power of owning your story
Changing your mindset from “have to” to “get to”
Examples of how you can reframe your brain
How the context creates the content
Response vs. reaction
What it means to “be the fog”
The power of stepping into your truth and sharing your message
What happens when authors decide to own their message vs. just writing a book
Book marketing strategies

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It’s Never Too Late to Write a Book with Rob Brown Apr 01, 2021

Rob Brown has been in the financial services industry as a top-producing advisor and has held several senior leadership roles. Now, as a business coach, Rob helps his clients achieve excellence while living more purpose-filled lives. His book, “Truest Fan” is a story about turning the simple lessons we learn from baseball, loving God and others into a way of living each and every day — and he encourages others to do the same. In his book, Rob shares the seven most important lessons of “Truest Fan” wisdom that, when applied, will lead to personal and professional transformation.

What We Discuss with Rob Brown:

The impetus behind writing Truest Fan
Why everyone needs truest fans in their life
Finding clarity in your message
The creative process of writing fiction
Book launch and marketing ideas
Showing up and finding the time to write

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Self-publishing vs Publishing, Which is Right for Me? Mar 25, 2021

On this week’s episode of “Authors Who Lead,” Andy joins me as he relives his publishing journey and shares his marketing plan, which included an advanced reader team, scheduling podcasts, and reaching out to others in his professional world.

What We Discuss with Andy Storch:

How Andy got inspired by Hal Elrod to write a book
Having the right mindset to have the book launched amidst health challenges
Choosing the right path for your book: traditional vs. self-publishing
Leveraging whichever path you choose to launch a consulting career
Leveraging your network to market your book
Tips for a successful book launch

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Azul Answers Questions From Listeners Mar 18, 2021

In this episode, we asked our listeners like you some of their challenges when they go to write a book to figure out what we can do to help you finally get the book you wanted to write done.

What We Discuss with Azul Terronez:

The need for clarity
Which to choose to write first when you have many book ideas
How to self-publish a book
Choosing what language to use in your book
How to make your book look professional
The different types of editors
How to find your authentic voice when writing

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What Will People Think If I Write This? Mar 11, 2021

Anita Morris is a DIY Fashion Blogger who inspires women all over the world to sew their own clothes. She’s an Inspirational Speaker who shares a message of hope, perseverance, and power for women who want to overcome past hurts, trauma, and grief. Anita is the Author of STEP Into It, Overcoming Trials that Lead to Purpose. She understands the struggles that women encounter when faced with devastating life trials.

What We Discuss with Anita Morris:

Her book writing journey with her deceased husband living through her
Overcoming self-doubt in writing a book
Her moments of vulnerability during the process of writing
How telling secrets of her past helped her gain more self-confidence
How the book helped her with her healing from grief
The learning quality
The value of a coach when you want to launch something that's amazing
How creativity starts to open up when you allow yourself to be playful
How trials usher us to our life purpose

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John Lee Dumas - The Common Path to Uncommon Success Mar 04, 2021

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. Today, he talks about how you can carve your uncommon path to uncommon success.

What We Discuss with John Lee Dumas:

John’s book writing process
Show up and commit to your goal
Simple doesn’t mean easy. It requires hard work.
How to carve the path to your version of uncommon success
Finding mentors and honoring their value

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How to Write a Book to Move the Masses Feb 25, 2021

Gahrey Ovalle is a serial entrepreneur who has spent more than 20 years building successful six-and-seven-figure companies for himself and others. He now teaches people the art of living remarkable, purposeful, happy lives while erring on the side of personal well-being, financial security, and growth. As a coach and mentor to entrepreneurs and leaders, he helps them create social impact through business development and community building, and always encouraging them to Grow Forward and Give Back.

What We Discuss with Gahrey Ovalle:

The impetus behind writing a book in 2020
His entrepreneurial journey
His passion for giving back to the community
The meaning of the concept “get a lottery”
The power of being honest about those conversations where we're hurting ourselves
The conversations he’s hoping for that would come out of reading his book

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Using Your Morning Routine to Write with Danét Palmer Feb 18, 2021

A Metaphysical Minister by profession, Danét Palmer worked as an inspirational pragmatic coach for many years. During that time, she helped create and facilitate intensive workshops and has also facilitated groups as well as individual and couples counseling, helping others to let go of the past and choose the path of joy. Danét is also passionate about creating a ‘Yummy Way Movement’ with a worldwide community committed to living joy. She has a weekly podcast, The Yummy Way – With Parker & Danét which she cohosts with her son Parker.

What We Discuss with Danét Palmer:

Her morning meetings with the Divine began
Growing out of her fear and writing an 800k-word book
Her journey through the yummy way
Everything is going your way
Her challenges in writing the book
Not making writing a big thing and just doing it – just show up!

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140: “Can Writing a Book Make You Dangerous?” with Tripp Lanier Feb 11, 2021

Tripp Lanier is the author of the book, This Book Will Make You Dangerous. He coaches men to get out of the rat race, become an authority in their field, and make a great living doing meaningful work that they love. From small business owners to startup founders to Navy SEALs, Tripp has coached anyone and everyone who refuses to settle and wants to leave the herd.

What We Discuss with Tripp Lanier:

Finding the confidence to step away from the herd
Knowing what you really want versus what you think you should do
How to get connected to what you really want
What your fantasies reveal about you
Where the fear in writing comes from and some of his book writing challenges
How love opens us up to our greatest vulnerabilities
Recognizing the difference between attention and love
Everything is an experiment.
Getting things right vs. just allowing yourself to express

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139: “What It Takes to Change Your Mission” with Dr. Uchenna Umeh Feb 04, 2021

A former Lieutenant Colonel and commander in the U.S. Air Force, Uchenna L. Umeh M.D., MBA (Dr. Lulu aka The Momatrician) is a Nigerian-born board-certified pediatrician, global speaker on youth suicide prevention, 3-time bestselling author, and mother of three. She is the CEO of Teen Alive, and Dr. Lulu’s Youth Health Center, both dedicated to at-risk youth and youth suicide prevention. She's the author of How to Teach Your Kids About Racism.

What We Discuss with Dr. Uchenna Umeh:

Her journey as a pediatrician
How her passion for public speaking about suicide came about
The alarming numbers of kids with depression and suicidal ideation
Ways to teach your kids about racism
The difference between empathy and compassion
Motivation is your why.

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138: “Why Is Writing a Book So Hard?” with Jadah Sellner Jan 28, 2021

Writing a book is not about achieving a goal or getting published, it’s about how the book will change you as the author and the transformation that you can make when you let it be your commitment to yourself. Our guest today is Jadah Sellner and she talks about breaking free from the fear and resistance of writing a book.

What We Discuss with Jadah Sellner:

The fear that comes with writing a book
The process of self-transformation from writing a book
Transform yourself first if you want to transform the reader
Words can get in the way of really good books
Write a book about how you see the world, not just what you know

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137: ‘The One Thing’: From Bestseller to Thriving Company with Geoff Woods Jan 21, 2021

Geoff Woods is the President of ProduKtive®, the training company behind The ONE Thing and the host of The ONE Thing podcast which is in the top 5% of all podcasts in the world. Geoff went from employee to entrepreneur, co-founding a company with the co-authors of the best selling book The ONE Thing.

What We Discuss with Geoff Woods:

The TWO events in his life forced him to ask bigger questions
Launching his podcast, The Mentee, surrounding himself with mentors and having private conversations with them
Mastering your ONE THING
His biggest fall-down moments
Playing the arbitrage game vs. focusing on customer experience
The difference between a millionaire and a billionaire
Becoming not just the face of the brand, but living it
How to build and grow partnerships and identifying your wealth determiners

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Stacy Tuschl - Why Being at the Top Can Be Dangerous Jan 14, 2021

Stacy Tuschl is a best-selling author, speaker, and the owner of multiple 7-figure businesses. She’s the creator of the Foot Traffic Formula, where she helps small business owners get more customers in their door, more profit in their pockets, and more happiness in their homes.

What We Discuss with Stacy Tuschl:

Not getting attached to the big picture
Why is an all-or-nothing attitude dangerous
How you can change things by reframing your language
Growing out of your circle and growing into your next circle
Why being at the top of anything can be dangerous
Challenges in writing her book and her book writing process

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Jonathan Milligan - Does free plus shipping work with books to grow a list? Dec 31, 2020

Jonathan Milligan is an author, blogger, speaker, and online business coach. He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009, Jonathan has run his own portable lifestyle business online. Today, he teaches others how to build a business with their passion, story, or message.

What We Discuss with Jonathan Milligan:

His journey from teaching to blogging
The decision to try something even if it means failing
The book that became a game-changer for him
How to find your unique message and leverage it to make a living out of it
Writing and publishing his first book
Self-publishing vs. traditional publishing
Lessons from going with a traditional publisher
His process in doing the free book + shipping
His inspiring message to aspiring writers

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134: Matthew Pollard - How introverts can network through stories Dec 31, 2020

Called “the real deal” by Forbes, he’s the bestselling author of The Introvert’s Edge, Amazon’s 8th Most-Sold Book of the Week, and BookAuthority’s #2 “Best Introvert Book of All Time.” Matthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, and his epic rise to success show that anyone, with the right motivation and the right strategies, can achieve anything they set their mind to.

What We Discuss with Matthew Pollard:

Why a networking book for introverts
The power of telling stories
How an introvert like him has become a top speaker and a top sales trainer
How introverts can network through stories
How you can network in this digital age
The number one rule in networking
Strategies for launching and marketing your book
Leveraging launch parties

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133: Dr. Steve Yacovelli - What leaders need to know about being inclusive Dec 25, 2020

Dr. Steve Yacovelli is the author of Pride Leadership: Strategies for LGBTQ+ Professionals to Be the King or Queen of their Jungle. Steve is passionate about workplace equality, and specifically how leaders can be more “consciously inclusive” to foster a feeling of inclusion and belonging for all team members. His signature keynote, “Being a Consciously Inclusive Leader,” has won praise for its engaging, approachable, and memorable way to think about unconscious bias in the workplace.

What We Discuss with Dr. Steve Yacovelli:

The conception of his book
The 6 Leadership Competencies in his book
His book writing process
Books that have impacted his life
Marketing the book and strategies for getting reviews
Pivoting the business at this time of the pandemic
The impact of publishing your book
Doing your marketing and writing at the same time

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132: Brandon Adams - Winning an Emmy and Finding Success Dec 17, 2020

Brandon T. Adams is an Emmy® Award-Winning Producer and Host of the TV Series Success in Your City. He is a podcaster, speaker, inventor, advisor, crowdfunding expert, and media expert. Brandon is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Success in Your City, and more.

What We Discuss with Brandon T. Adams:

Why a book and a TV show about success
Taking the last bit of their money to focus on relationship
Some highlights in his book, The Road to Success

The power of doing things align with your goals or values

Ways to build win-win relationships
How not to sabotage your success on social media
His journey to the Emmy’s
How your definition of success is always changing
We all have a story to share!

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131: Quan Huynh – Sentenced to a Life in Prison for Murder Dec 10, 2020

Quan Huynh has been described as a mighty warrior, a magician, and a mountain of goodness. He is the author of Sparrow in the Razor Wire, a book about his transformation inside a place many see as the end of the road. In his book, he shares the journey of redemption and discovery that led to his ultimate freedom. He found that the key to unlocking the door is in each one of us.

What We Discuss with Quan-Huynh:

What led him to life in prison
The bird that tripped in the razor wire
The moment of epiphany
Having a sense of ownership that liberated him even when he’s in prison
How he was helping other people through their own healing journey
How he found a sense of purpose for the first time in his life
How he reconciled with his past mistakes
Continuing to make an impact now that he’s a free man

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130: Kwame Christian - The Power of Negotiation Dec 03, 2020

Bestselling author, attorney, and speaker, Kwame Christian, is the Director of the American Negotiation Institute and a respected voice in the field of negotiation and conflict resolution. Christian has conducted workshops throughout North America and abroad and is a highly sought after national keynote speaker. His book, Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life is an Amazon bestseller.

What We Discuss with Kwame Christian:

The commitment to writing a book
Prepping for his TED Talk
Becoming the voice of negotiation
The Compassionate Curiosity Framework
Leveraging the book to grow your business
How to deal with difficult conversations
The re-socialization period and conflict as an opportunity

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129: Leticia Ramos - What Happens When a Teacher Finds Her Core Nov 26, 2020

Leticia Ramos is an elementary school teacher who is passionate about working with students and creating extraordinary learning opportunities for students. She has over twenty years of experience working in education and has spent the last ten years working with educational leaders in developing leadership training for children and teens. Her new book is called The Core of Teaching.

What We Discuss with Leticia Ramos :

Why she decided to write a book
Challenges during the writing process
Advice to aspiring writers
How do you know you’re ready to write a book?
A look into her book, The Core of Teaching
A message to teachers

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128: Alex Carmeli - How to Write 2 Books in Less Time Than You Think Nov 20, 2020

Alex Carmeli is a leadership consultant, coach and the author of Teach your Ducklings to Fly and Stand in Fear. She guides leaders, mentors and coaches on their journey to building purpose-driven teams that drive income & impact. She also speaks on topics such as team building, leadership and personal development in her leadership Community "We Build Killer Teams." Alex strives to live her life by the mantra “if you’re not growing…you’re shrinking."

What We Discuss with Alex Carmeli:

How writing a book became transformational for her
Writing her first book which helped launch her business
The decision to build her online community
The writing process
How she managed to write two books in just two months
Dealing with failures and mistakes

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127: Mike Darcey – How to Write Your First Book Nov 12, 2020

Mike Darcey is a man on a mission, maintaining the feeling that he is living life every day as if he is on his second honeymoon. As an entrepreneur, coach, investor, parent, and volunteer, Mike has successfully navigated tough relationships and has set his objective on discovering the secrets of outstanding marriages.

What We Discuss with Mike Darcey:

The idea of writing a book
Why he picked Adventure Together
Travel as a tool for improving relationships
Travel Styles: The different ways to get to know your mate, planning, and preparing for travel
His book writing processes for both books
Mike's Facebook Community: From Divorce and Separation to Marriage Mastery
Marketing the book
Other amazing things Mike does: a testament to just do it!

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126: Dr. Avanti Kumar-Singh - Can Your Body Heal Itself Nov 05, 2020

Dr. Avanti Kumar-Singh is a speaker, author, physician, and Ayurveda expert. Praised as a “Wellness Innovator”, Dr. Kumar-Singh challenges medical professionals at all stages of their career to redefine their roles to become heart-centered, healing catalysts that practice what she calls true medicine. She is also leading a movement to empower patients to heal themselves and presents on a wide range of topics at the intersections of women’s health, integrative medicine, traditional healing systems, meditation, yoga, lifestyle, and nutrition.

What We Discuss with Avanti Kumar-Singh, MD:

How she got into Ayurvedic medicine being a Western medical doctor
What is Ayurveda?
Finding the right title for the book
Her book writing process
The importance of conscious awareness
How Ayurveda can help heal your body
The 3 areas of remedies
The concept of seasonal eating
Developing habits from routines

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125: David Kadavy – Mind Management Not Time Management Oct 29, 2020

David Kadavy is a best-selling author whose books help artists be productive. He was a design advisor for behavioral scientist Dan Ariely’s productivity app, where David’s mind management principles were applied to features now used by millions – in Google Calendar.

What We Discuss with David Kadavy:

The impetus for writing his book Mind Management, Not Time Management
Some false assumptions of time management
What it looks like to be more productive vs. counting the minutes
What it means to work well under pressure
David's book writing process
Putting creative work into a different frame of thinking
Message to aspiring authors who wish to apply David’s mind management principles

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124: Gay Hendricks – How To Be Incredibly Lucky Oct 22, 2020

Gay Hendricks has been a leader in the fields of relationship transformation and body-mind transformation for more than 45 years. Gay has written more than 40 books. His latest book, Conscious Luck, reveals eight ways to change your fortunes through the power of intention.

What We Discuss with Gay Hendricks:

How he’s able to write books about the inner knowing
Do people miss their zone of genius?
Gay’s book writing process
The definition of luck and what luck isn’t
Why people perceive luck in one way or another
The transformation that happens with shame
The 3 stages of manifestation
The $20,000-homework that could change your life!

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123: Damon Burton – How to Outrank a Billion-Dollar Company Oct 15, 2020

Damon Burton has for over a decade, he's been a billion-dollar company by outranking websites on Google. Today, Damon shares some concepts from his book, specifically about the power of SEO and how those things such as the tools you can use as an author can be used to Outrank competition.

What We Discuss with Damon Burton:

His impetus for writing his book
What is SEO?
How to create an SEO-worthy content
How to leverage your book in building your brand
Are links still important?
Mistakes newbies make when it comes to content creation
Debunking some SEO myths
How to keep people to pay attention to your content
The future of SEO

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122: Lucinda Halpern – How to Write a Book That Sells to the Masses Oct 07, 2020

Lucinda Halpern is the President and Founder of Lucinda Literary based in Manhattan, specializing in big ideas and business books. She holds monthly virtual workshops helping entrepreneurs to identify their big idea, and package it for publishers. With over fifteen years of experience in corporate and agency publishing, Lucinda serves both sides of the literary and business worlds.

What We Discuss with Lucinda Halpern:

What a literary agent does
How a literary agent is involved in the book idea process
What literary agents are looking for
Where authors struggle
What it takes to get a book published
Signs of a good agent relationship
The process of acquiring an agent
Indicators that your book is a good one
What writers can expect when they attend Lucinda’s virtual workshops

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121: Blake Boles – Why Are You Still Sending Your Kids to School? Oct 02, 2020

Blake Boles is a writer, speaker, adventurer, and advocate for self-directed learning. He has spent more than a decade working with unconventionally educated teenagers through the trip-leading company he founded, Unschool Adventures. Today, he shares his insights from his book, Why Are You Still Sending Your Kids to School?

What We Discuss with Blake Boles:

His journey from traditional to alternative education
Why schools exist the way they do now
Why kids shouldn’t be in school
How unschooled kids are able to compete when they decide to go to college
The characteristics of self-directed learners
Different alternative learning options available for parents
Why the school system is detrimental to an individual’s long-term health
About the Unschooled Adventures program
Blake’s writing process and his marketing strategies

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120: Juju Hook – How to Build a Personal Brand and Overcome Imposter Syndrome Sep 24, 2020

Juju Hook is a consultant, coach, and speaker. For more than a quarter-century, she developed brand strategies for corporations. Today, through online programs, live events, and one-to-one coaching, Juju motivates, inspires, and educates PrimeTime women in topics related to business, life, and relationships.

What We Discuss with Juju Hook:

The impetus behind writing her book
The decision to show up in her book
What is PrimeTime?
The power of self-affirmations
We are not our thoughts.
Signs women are ready to make the shift
Juju’s book writing process
Listening to your calling

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119: Tim Church: The Seven Figure Pharmacist Sep 17, 2020

Tim Church is a clinical pharmacy specialist in primary care. He self-published his third book, The Pharmacist’s Guide to Conquering Student Loans. Tim joined the Your Financial Pharmacist team and is now the Director of Getting Things Done which includes content creation, marketing, web design, and managing strategic partnerships.

What We Discuss with Tim Church:

Why he chose to write a book to help get pharmacists out of debt
What is debt forgiveness?
Leveraging the book and podcast to grow his audience and build authority
Book launching and distribution strategies
Why audiobooks are great!
Tim’s book writing process
How to overcome the barriers of writing your first book

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118: Richie Norton The Power of Starting Something Stupid Sep 10, 2020

Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead: And What to Do About It. In 2019, Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) & serial entrepreneur.

What We Discuss with Richie Norton:

How the book The Power of Starting Something Stupid progressed
What shifted the way he saw everyday living
The concept behind what he calls, Gavin’s law
The starting point is where a lot of people trip up
Making a choice to change your life
Leadership in a time of crisis
How to use the strategic beginner’s mind

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117: How to Write a Book and Be a Mom of Two Tiny Humans Sep 03, 2020

Julie Schooler is an author of 9 books and mom of 2 beautiful tiny humans. Julie wants you to rediscover your sparkle. She is on a mission to help busy people have all the love, energy, and fun they deserve without the guilt or overwhelm. Julie lives with her family in New Zealand, a small, magnificent country at the bottom of the world, where you may find her trying to bake the world’s best chocolate brownie.

What We Discuss with Julie Schooler:

Her writing journey
Monetizing your book and bok launching strategies
How do you get people to leave a review?
3 reasons people don’t leave reviews
How you can make it easy for people to leave reviews
Julie’s book production timeline
The idea behind her book, Rediscover Your Sparkle
The importance of play in life
Book marketing strategies

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116 Overcoming Doubt and Creative Blocks - Martha Alderson Aug 27, 2020

Martha Alderson is the best-selling author of The Plot Whisperer. She writes

novels for readers, plot books for writers, and posts for anyone looking to enrich their lives

with more creativity and inspiration. Today, she talks about her book, Boundless Creativity, which takes readers on a spiritual journey where they learn to break down barriers that cause self-doubt and let their creativity flow.

What We Discuss with Martha Alderson:

Martha’s writing journey
What is your creative promise?
Leading oneself through writing
Understanding the universal story in writing a plot
The 4 phases of the universal story
Owning your power and embracing elements of yourself
How Martha finds the stories she wants to tell
Her advice to aspiring authors

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115: Lora Cheadle: Fall in Love with your Smart, Sexy, Spiritual Self Aug 20, 2020

Lora Cheadle is a transformational thought leader and media personality who empowers women to let go of judgment, overcome the need to please, express themselves fully, and find uninhibited success and joy every day. She is the author of the bestselling book FLAUNT! Drop Your Cover and Reveal Your Smart, Sexy, & Spiritual Self. Using the five steps of FLAUNT!, she encourages others to take the lead in the dance of life despite any external circumstances.

What We Discuss with Lora Cheadle:

Lora’s professional journey and finding that call to look within
The notion of naked self-worth and what burlesque dance taught her
The FLAUNT! methodology
The shimmering glitter that distracts us and how it manifests in people
How to break your limiting self-beliefs
Understanding the process of hypnosis and practices to develop self-awareness
The story of Eliza
Uncovering your fetish
Lora’s book writing process

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114: Jane Egerton-Idehen – Be Fearless Aug 13, 2020

Jane Egerton-Idehen is a telecommunications executive with over 17 years of experience in the Nigerian, Liberian, and Ghanaian telecommunications market. Her book Be Fearless: Give Yourself Permission to Be You talks about how women can walk through each crisis of career, especially in male-dominated fields without giving up.

What We Discuss with Jane Egerton-Idehen:

The spark of resilience
Being caged like a bird
Finding your own tribe
Having a strong support network
Speaking to young women
Learning how to protect your dreams
Message to aspiring writers

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113: Lisa Linfield – Deep Grooves Aug 06, 2020

Lisa Linfield is a Wealth Manager, sought after Keynote Speaker, Podcast Host of Working Women's Wealth and Course Creator that partners with women around the world to change their mindset and help them make money, invest it and protect it from life's unexpected turns. Today, Lisa talks about her book Deep Grooves: Overcoming Patterns That Keep You Stuck.

What We Discuss with Lisa Linfield:

The book as part of her strategy for launching a new conversation
How the deep grooves start to reveal itself
How the different voices of the world shape us
How our assumptions become our identity
Your signposts towards your best life
How to reverse these grooves
The writing process

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112: Gerry Murphy and You May Find Yourself Jul 29, 2020

With his over 30-year experience, Gerry Murphy has led the marketing function for some of the biggest retail brands on both sides of the Atlantic. In Gerry's book And You May Find Yourself: A Guided Practice to Never Fearing Death Again, he describes his medical trauma in great detail – being put in an ICU for five days, completely isolated, and using his love for music as the backdrop of his story.

What We Discuss with Gerry Murphy:

Dealing with personal feelings of doubts and insecurities
Weaving music into his story
Being put in the ICU and the idea of practicing death
The book writing process
How much time he spent on writing
The smallest gifts are the greatest

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111: Jennifer Louden Featured on the Oprah Show and quoted by Brené Brown Jul 23, 2020

Jennifer Louden is a personal growth pioneer who helped launch the concept of self-care with her 1992 bestselling debut book The Woman’s Comfort Book. She is the author of six additional books, including The Woman’s Retreat Book, The Life Organizer and Why Bother? With close to a million copies of her books in print in nine languages, Jennifer is a sought-after speaker, addressing audiences across the USA, Canada, and Europe.

What We Discuss with Jennifer Louden:

Struggling with self-acceptance
The book writing process for Why Bother?
The premise of the question
How to move through your “why bother” period
Writing the book is a self-transformation process
Your book as the starting point of many conversations
How to connecting with the reading part of the brain
The power of connecting with your deep why

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110: Carol Kline New York Times Best Selling Author of Chicken Soup for the Pet Lover's Soul Jul 15, 2020

Five-time New York Times bestselling author, Carol Kline, has devoted her career to teaching, writing, and speaking about consciousness and personal growth. Inspired by her experience writing Chicken Soup for the Pet Lover’s Soul in 1997, she became deeply involved in animal rescue work.

What We Discuss with Carol Kline:

Carol’s writing journey and how she became a Chicken Soup for the Soul co-author
Writing the book Conscious Luck with Guy Hendricks
Turning shame into an attractor field for luck
Interview strategies and how collaborative work looks like
Writing in the author’s voice
How to wrestle with the feeling that you don’t deserve luck
How you can consciously shift your notion of luck
Honoring your bigger purpose and practicing radical gratitude

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109: Jason Stuart Shut Up I'm Talking Jul 09, 2020

Jason Stuart is an actor, comedian, and author of the book, Shut Up, I’m Talking! which chronicles Jason’s life and career as an actor and comedian. It’s the funny, poignant story of a gay Jewish boy whose life changed after seeing Funny Girl at a second-run movie theatre in Hollywood.

What We Discuss with Jason Stuart:

The impact on his life being a child of a holocaust survivor
Coming out of the closet
The knowing behind the knowing
Showing up consistently

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108: the Teen Authors of Chef Junior Jul 01, 2020

In today’s episode, we talk with the authors of Chef Junior, a book written by five teens aged 11-14. They are the sons and daughters of healthy food bloggers who came together to publish a cookbook by kids and for kids. Today, they talk about their book-writing process, what it means to write your passion into a book, about food, and why this cookbook came to be.

What We Discuss with the Authors of Chef Junior:

The challenges of meal planning
Some challenges they’re addressing in the book (ex. allergies, knife skills)
Recipes they’ve contributed to the book
The writing process and challenges
How their peers reacted to them having published a book
Advice to aspiring writers

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107: The Inventor of Pictionary Tells His Story Jun 25, 2020

Rob Angel is a speaker, author, and entrepreneur. He just recently launched his book called Game Changer: The Story of Pictionary and How I Turned a Simple Idea into the Bestselling Board Game in the World. In 1985, using a few simple tools, a Webster’s paperback dictionary, a No.2 pencil, and a yellow legal pad, he created the phenomenally successful and iconic board game Pictionary®. Putting together the first 1,000 games by hand in his tiny apartment, Angel mastered all the needed business skills including sales, marketing, and distribution before selling the game to Mattel in 2001.

What We Discuss with Robert Angel:

Finding your aardvark
Taking that first step
The writing process and why it became daunting for him
The flaming coffee story
The power of mindset shift and visualization
The impetus for writing the book
Why your book is supposed to transform you
Why sometimes you can’t attach to big ideas and just start small
From being a game inventor to entrepreneur

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106: How to Start Over When you Lose Everything Jun 19, 2020

Case Erickson is the author of the book Coming Out By Going In, where he shares his stories, his struggles, and the transformation he made through this process. We'll talk a little about his book, what he learned from doing the work, and how you can tell your story when you decide to show up in the way he did.

What We Discuss with Case Erickson:

What compelled him to write his story through a book
How shame keeps people in line
His writing process
Coming out even more by taking his own advice
Using alcohol as a coping mechanism and how he came out of that
Helping out the food truck community

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105: Matt Barnett: How to Use the Power of Video Messages to Grow Your Sales Jun 12, 2020

Matt Barnett is a British designer and artist who decided to move to Australia and co-founded Bonjoro. A great platform that allows you to connect with people, Bonjoro was born from a sale hack he had for his first business. Three years after Matt and his team decided to go all-in on the idea, Bonjoro has snowballed into a startup success story with a fully remote team across six countries and five continents. Matt loves building great products. His goal? To be the next Zappos that's the most loved brand in the world.

What We Discuss with Matt Barnett:

Moving from London to Australia
The good thing about starting a business with a creative mindset
How Bonjoro came about as a happy accident
How you can use Bonjoro in promoting your book
How you can grow your following through this
Other benefits of the Bonjoro
The power of creating your brand earlier on

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104: Retired and Quit Her Job at 27 Years Old Jun 04, 2020

Rachel Richards is here to talk about how to shift your money mindset. At only 27 years old, Rachel is a financial advisor and has made her name for herself in this personal finance space. She’s also a speaker and the author of two books, Passive Income, Aggressive Retirement and Money Honey.

What We Discuss with Rachel Richards:

Why a book about finances
The book writing, editing, and publication process
Book launch strategies (even if you don’t have an audience or a list)
Lessons learned and what she could have done differently
The decision to have an audiobook version and the difference in sales

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103: Mason Hagner – 11-Year-Old Writes His First Book May 28, 2020

Mason Hagner is 11 years and wrote his first book, Never Give Up No Matter What.

It's an incredible story about how is he and his father came up with the idea and then had the book, edited, illustrated, and put out into the world.

What We Discuss with Mason Hagner:

What he learned from playing baseball that gave him an idea for the book
His book writing process and promoting the book
Applying the lessons into his daily life

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102: How to Find and Hire a Virtual Assistant has Never Been Easier May 21, 2020

John Jonas is a long-time outsourcing expert and the creator of OnlineJobs.ph. With help from his own VAs based in the Philippines, John has created an outsourcing empire that allows him to work 17 hours/week and spend most of his time with his wife and 5 kids – traveling, golfing, cycling, and living his ideal life.

What We Discuss with John Jonas:

How he got into the outsourcing industry
A walkthrough for hiring virtual assistants via onlinejobs.ph
Understanding cultural differences
How to build trust with your workers
Writing The Outsourcing Lever

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101: Losing His Mom Inspired this Authors Life's Mission May 13, 2020

As a functional Medicine Practitioner and Board-Certified Clinical Nutritionist, Ryan takes a holistic approach to helping his patients improve their health by utilizing results-based natural therapies. Unlike addressing symptoms like conventional medicine, Ryan uses natural approaches to address the root cause and enhance your body's ability to heal.

What We Discuss with Ryan Kennedy:

What drew him into health and nutrition
Why people are misguided when it comes to nutrition
Why he decided to write a cookbook
Ryan’s coaching program
His writing process
A look into his client journey
Getting the book out there

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100: Natalie Sisson 100th Episode - The Suitcase Entrepreneur May 07, 2020

Natalie Sisson is the bestselling author of The Suitcase Entrepreneur and The Freedom Plan. She turned her blog into a thriving multiple six-figure lifestyle business she can run from just a laptop and her smartphone. Natalie has a dedicated community of Freedomists who have been following and engaging in her work since 2009 through the Suitcase Entrepreneur established in 2009, and more recently through her Quest for Freedom podcast and vlog.

What We Discuss with Natalie Sission:

Her resolve to take a leap
Having the power of choice when you have the freedom
Transitioning from traveling to having the freedom of being still
The concept of being a leading learner
Writing and marketing her second book
Thinking like an entrepreneur even if you’re an author

To view full show notes, Click Here!

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099: Leo Babauta of Zen Habits Top 25 blog with a million readers Apr 30, 2020

Leo Babauta is a simplicity blogger & author. He created Zen Habits, a Top 25 blog with a million readers. He’s also a best-selling author, a husband, father of six children, and a vegan. In 2010, he moved from Guam to California where he leads a simple life. Leo is a Zen student and is on a mission to help the world open through uncertainty training. He started Zen Habits to chronicle and share what he’s learned while changing a number of habits.

What We Discuss with Leo Babauta:

How he got into writing
Shifting your mindset shifts your actions
The idea of living without goals
What it means to throw out your plans
Letting go of control and being comfortable with uncertainty
The power of less
Talking about curiosity, uncertainty, and discomfort

To view full show notes, Click Here!

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098 Suzanne Brown: Insights from a Successful Professional Part-time Working Mom Apr 24, 2020

Suzanne Brown empowers companies to become more balance-friendly and professional working moms to create the work-life balance they crave. She is a TED speaker and has been featured in major publications such as TIME, Forbes, Working Mother, Reader’s Digest, Shape, and Prevention. She’s a mom, wife, consultant, speaker, strategist, avid international traveler, and award-winning author.

What We Discuss with Suzanne Brown:

Shifting into a creative mindset when writing a book
Her creative process behind writing the first book
The evolution of the concept of flexibility from her first book to her TEDx Talk and the second book
The importance of putting yourself into the mindset of the reader

To view full show notes, Click Here!

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097: Jason Van Orden How authors can establish a stand-out personal brand Apr 16, 2020

Jason Van Orden helps thought leaders reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their values and goals. His experience includes creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, generating seven figures in online course sales, and 8 million downloads of his podcast.

What We Discuss with Jason Van Orden:

How to stand out as a leader
The 3 elements of positioning
How to create your signature method
The 3 principles of your platform
4 pieces to a solid offer

To view full show notes, Click Here!

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096: Amy Woods How Authors Can 10 X Their Content Apr 10, 2020

Amy Woods is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create. She is also the author of bestselling book Content 10x: More Content, Less Time, Maximum Results.

What We Discuss with Amy Woods:

Why she decided to finally write her own book
Her leap into the entrepreneurial world
What it means to 10x your content
The purpose of her book Content 10x
Why is all content not equal
Common mistakes people make when creating content
Tips in repurposing content
Marketing the book

To view full show notes, Click Here!

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Marcia Moran - Writing to Recover Apr 02, 2020

After successfully building her business over the last 20+ years, Marcia Moran thought she had life by the tail. Little did she know what was in store. After suffering from a major stroke in 2014, Marcia learned how to walk again but she struggled with a language disorder called aphasia. In 2017, she discovered a technological breakthrough that minimized her speaking disability. Marcia has authored Stroke FORWARD because she felt the need to share hope to stroke survivors and their caretakers.

What We Discuss with Marcia Moran:

What it was like having a stroke
Her book writing process
Why she decided to write a book about her stroke experience
Her life after stroke
Joining Toastmasters International to overcome her language disability

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094: Ben Hardy #1 Writer in the world on Medium Mar 26, 2020

Dr. Benjamin Hardy is an organizational psychologist and bestselling author of Willpower Doesn't Work. Today, he talks about his newest book, Personality Isn’t Permanent as he debunks some pervasive myths of personality that have captured pop culture.

What We Discuss with Ben Hardy:

Using writing as a creative process vs. just editing
Where his book ideas begin
Understanding the incorrect use of personality types
Should you choose your goal based on personality or the other way around?
The roles of trauma and the subconscious in the world of personality
What labels the tunnel vision
Why purpose tramps personality

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Aran Jane: Author of psychological thrillers shares his writing process Mar 20, 2020

Aran Jane is the author of Mondragon (2016), a sci-fi adventure, and The Water Column (2020). His novels are billed as imaginative, thought-provoking suspense thrillers, incorporating futurist technologies and the paranormal among more general interests in physics, metaphysics, philosophy, politics, and espionage.

What We Discuss with Aran Jane:

Aran's early writing career
How he develops his characters
An overview of his writing process
Where he gets his book ideas from
Developing the plan for writing non-fiction books
Strategies in writing dialogues effectively
Aran's interesting Navy experience
The greatest joy about being a novelist

To get the full show notes go to:

https://authorswholead.com/category/podcasts/

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092: Michael Bungay Stanier: The Advice Trap Mar 12, 2020

Michael Bungay Stanier is the author of The Coaching Habit. It’s the best-selling coaching book of this century, with more than 700,000 copies sold and more than 1,000 5-star reviews on Amazon. His new book is The Advice Trap: Be Humble, Stay Curious, and Change the Way You Lead Forever.

What We Discuss with Michael Bungay Stanier:

The impetus behind writing The Coaching Habit
The two types of relationship people can have
The genesis for The Advice Trap
Giving advice as a human default behavior
What an advice monster is like
The power of active empowerment
Where his ideas come from and how they develop them
The degree of elegance from using metaphors
What happens when you have a curiosity-driven organization

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091: Jenn Grace Publish Your Purpose Mar 08, 2020

Jenn T. Grace is a nationally recognized business strategist, speaker, and author. Passionate about helping people share their stories of adversity, Jenn is the Founder of the Publish Your Purpose Press and the PYP Academy, a publishing company with programs that teach aspiring authors how to publish their book.

What We Discuss with Jenn Grace:

The impetus behind establishing her own publishing company
How she walks her clients into their publishing journey
Her goal to be the anti-predatory publisher that exist in mass quantities
Some pitfalls to watch for about traditional publishers
Marketing strategies for first-time writers
How to smoothly educate people about sensitive topics like gender diversity
An overview of the general editing and publishing timeline
The importance of setting clear goals for putting your book out there

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G. Michael Hopf - First Time Writer Scores Big Time Publisher Feb 27, 2020

Michael Hopf is the acclaimed and bestselling novelist of THE NEW World Series (Penguin/RandomHouse) and dozens of other titles, apocalyptic and western. Before he settled down to write, he served six years in the Marine Corps as an anti-tank gunner, deployed three times and served in the Gulf War.

What We Discuss with Geoff Hopf:

How to differentiate yourself from other authors in the same genre you're in
Why Geoff Hopf fired his agent and went on with self-publishing
Traditional publishing vs. self-publishing
Going with a traditional publisher doesn't mean they're taking care of everything
Why he thinks printed books will eventually go away
Why you need to treat your book like a business
How you’re able to create multiple income streams from your book

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Doug Brown - Why a Book is The Best Business Card Feb 20, 2020

Doug Brown has led award-winning and high-performance teams as well as pioneered, profitable programs for companies. He has advised companies such as Intuit, CBS, Proctor & Gamble, Embassy Suites, and Inc. 500 companies to Inc. 5000 companies. Today, he talks about his book Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections.

What We Discuss with Doug Brown:

Growing up in a sales environment
How you can leverage sales
How to use leverage webinars to grow your business
Why Doug wrote a book on resolving objections
How a book gives you instant authority
The power of having a great book cover
Understanding the sales process behind selling your book
Knowing your end purpose for writing a book
Why you should be selling your book on Amazon

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088: Laura Powers World Renowned Celebrity Psychic Tells All Feb 12, 2020

Laura Powers is an entertainer, celebrity psychic, actress, model, host, singer, writer, and speaker. She is the host of the popular film and television podcast, Behind the Scenes with Laura Powers and the Healing Powers Podcast.

Today, she shares her truth in the world, her books about Archangels and Ascended Masters, and how she crafts her books when you try to make an impact in the world.

What We Discuss with Laura Powers:

The early origins of becoming a leader in the world outside of a traditional career
Her book writing process
How to get a book profitable before it even gets released
The key to a successful book marketing campaign
Leveraging podcast, blogs, and social media
Where her book writing ideas come from
Her marketing timeline and how she keeps things in momentum
How to make your book stand out
We all have something to share in the world!
How it's like to write with a nomadic lifestyle
The power of hiring a virtual assistant

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Born to Write Podcast - BIG News! Feb 08, 2020

We are officially changing the name of our podcast to Authors Who Lead. We believe that writing a book to share your message is about leadership and in Authors Who Lead, we help leaders write books that people love. We found it would be best to have a podcast that reflects that conversation.

What I Discuss:

The reason behind the change our podcast’s name
What got me to write my book in 30 days
How the 1-Day Business Breakthrough changed my life
How the idea of being a book coach was born
What to expect moving forward

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Bryan Cohen USA Today bestseller reveals his secrets to his success Jan 30, 2020

Bryan Cohen is a two-time USA Today bestselling author. He loves to keep up with the publishing world through The Sell More Books Show. As the CEO of Best Page Forward, Bryan and his team have written over 2,000 book descriptions. Bryan's books have sold over 100,000 copies.

What We Discuss with Bryan Cohen:

His writing journey and his experience in the Kindle space
Writing fiction vs nonfiction books
From writing books to helping other people on their writing journey
The elements of a powerful book description
How your Amazon ads work and why they're so important
The step that 99% of authors skip when running ads
Why reading and understanding your numbers are critical
The importance of keeping up with the trends so you become relevant

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The Daily Life of a Full Time Fiction Writer Jan 23, 2020

Betty Bolte is a full-time fiction author. Among the many fiction books, she has authored The Haunting of the Fury Falls Inn. Sheis the author of many historical fiction books with heart and supernatural romance elements to them.

What We Discuss with Betty Bolte:

Where she gets ideas from and how they turn into a book
The beginning of her writing journey
Her experience writing her first book and why she chose to self-publish it
How to interact with your audience and keep connecting with them
How to get started with writing fictional books
The challenges in writing and marketing her book
The power of hiring an editor for your book
How you can get reviews for your book
Some reasons for getting a book review can be challenging
Strategies for developing the depth of your characters
Seeing the trends in the market
How to know you’re on the right path with your book writing journey

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Jonathan Levi is Superhuman Jan 16, 2020

Jonathan Levi is a serial entrepreneur, bestselling author, and keynote speaker born and raised in Silicon Valley. He is also the host of the SuperHuman Academy Podcast. Today, he talks about different concepts including some learning strategies, speed reading tips, learning a new language, utilizing visualization to boost memory, and some survival guide we can learn from our ancestors.

What We Discuss with Jonathan Levi:

The concept behind his TED Talk
His learning journey and his struggles at school
From contemplating suicide to discovering his self-worth
How our ancestors learned to survive
You could learn anything if you want to! How do you do it?
Changing the narrative from doing to being
Some efficient and fast learning strategies
A practical view into speed reading
The two main elements in learning a new language
The power of visualization to improve your memory
Attention-management to increase your productivity

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Maria Dismondy From School House to Publishing House Jan 09, 2020

Maria Dismondy is an author, publisher, and speaker. She writes books that encourage and inspire people. She also publishes picture books and is the Founder and CEO of Cardinal Rule Press. Today, she talks about her writing process, publishing, and distribution process.

What We Discuss with Maria Dismondy:

How she transitioned from teaching to writing children's books
The first few steps she took to get her book done
What got her to create her own publishing company
Strategies for successfully launching your book
What they do as a traditional publisher and their criteria for writers
The distribution process
About her book Sunny Side Upbringing and her writing process
The struggle of traditional publishers due to the rise of indie presses
Timeline from pre-launch phase to the release of your book
Things you also need to understand about traditional publishers
Maria’s advice to reluctant authors

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Marianne Cantwell - Be a Free Range Human Jan 01, 2020

Marianne Cantwell is the author of Be a Free Range Human: Escape the 9-5, Create a Life You Love, and Still Pay the Bills. Today, she talks about the job safety myth, strategies for marketing your book, how to spot your superpower and some ways to reignite your creativity.

What We Discuss with Marianne Cantwell:

The impetus behind writing her book
Why sometimes you need to release a newer edition of your book
Debunking the myth around having a safe job
The writing process behind the second edition
Some strategies she used for marketing her book
You are enough!
Do a free-range project.
How to spot your superpower
The two barriers to creativity
Let’s play a game to spark your creativity!

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Kam Knight - Concentration Dec 26, 2019

Kam Knight is a coach and author of several bestselling books including Concentration: Maintain Laser Sharp Focus & Attention for Stretches of 5 Hours or More. He talks about things like memory, concentration, and productivity.

What We Discuss with Kam Knight:

Kam's journey into the writing world
The subconscious need to share your knowledge and experiences
Why you still need to publish even if you feel what you wrote wasn't good
Dealing with impostor's syndrome and hiding behind a pen name
Getting feedback from people close to you
Kam's thought process behind publishing his books
Lessons from publishing on Amazon and some great tips
The power of speaking and networking to launch your book
Where Kam gets ideas for his books
Kam's insights into speed reading
Some great takeaways from Kam's book, Concentration

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Modern Day Businessman Dec 19, 2019

Nicholas Bayerle is the CEO of Billion Dollar Body and Creator of the Billion Dollar Brotherhood. He’s the host of the BDB podcast, an international speaker and author of the Modern Day Businessman. He went from obese, college dropout to fit, to creating a 7-figure business, healthy and married to the woman of his dreams Amanda.

Nicholas was named a top 30 under 30 Influencer, has been featured in numerous media outlets such as Forbes and has interviewed some of the top entrepreneurs. He lives by the philosophy that your network is your net-worth.

What We Discuss with Nicholas Bayerle:

Dealing with mass anxiety and living a dual personality as a child
The three-dimensional person and the 5 core things of health
The power of having a plan and having mentors in your life
50% of success is just showing up
Changing your mindset on investing money
Nicholas' book writing process and his fears around it
Why you shouldn't write a book

Episode Resources:

Know more about Nicholas Bayerle on TheBillionDollarBody.com.

Listen on iTunes, Stitcher, and Spotify.

William Hung - American Idol Hopeful to Author Dec 12, 2019

After his American Idol audition, William Hung’s rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on talk shows, even performed live with Ricky Martin in Las Vegas, and given his TEDx talk.

Today, he talks about his American Idol experience, life lessons from poker, his book Champion by Choice and how he has turned his failures into success.

What We Discuss with William Hung:

The impetus behind his book Champion by Choice
His American Idol experience and gaining massive fame from it
Transitioning from teaching to working for the Sheriff’s department
Joining Toastmasters as an outlet to express himself
Delivering value in the right way with confidence
Wanting to change the narrative of himself
What it was like performing with Ricky Martin in Las Vegas
Understanding that it’s okay to fail and lessons he learned from poker
Committing to one path and going all-in
The power of listening to your intuition in solving your problems

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Matt Johnson How to Become Micro Famous Dec 05, 2019

Matt Johnson is a marketer, entrepreneur, podcast expert, and musician. Matt runs a podcast PR & production agency based in San Diego, an international team that helps business coaches and consultants break in and dominate their niche through podcasting.

What We Discuss with Matt Johnson:

The concept behind being MicroFamous and why you want to be one
Ways to get MicroFamous and why clarity is key
How to find the right audience
Main strategies for being MicroFamous and making connections
Best ways to gain credibility and exposure
His book writing and editing process
Awesome tips for a podcast launch to market your book
Where authors can do to prepare and have great talking points
Benefits of being homeschooled and improving your reading skills

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Richard Lowe Written 63 Books and Counting Nov 28, 2019

Richard Lowe is a professional ghostwriter and author. His passion is to help businesses and individuals write books that showcase their expertise, build credibility and tell their story. Today, he talks about the world of ghostwriting, his writing process, and why you need to promote yourself actively.

What We Discuss with Richard Lowe:

The different kinds of ghostwriters
Transitioning from corporate to ghostwriting
Some stories of ghostwriting for striking topics
His ghostwriting process and how he promotes his business
What is the ideal length for Kindle Short Reads?
Some ways to find great ideas for your book and how to pick out the right one
His self-editing process, timeline, and the benefits of reading backwards
Why you want to use different pen names
The power of joining "writing critique" groups
The two rules of writing

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Megan Katarina Award Winning Country Music Song Writer Nov 21, 2019

Megan Katarina is a Florida born and raised singer-songwriter. In 2017, she moved to Nashville and pursued her career. She released the song Being Crazy Ain't for the Weak, which moved to #14 on the iTunes. She won an award for the song too. Today, she shares with us her process of creating, writing, and putting out her work to the world.

What We Discuss with Megan Katarina:

Writing songs as her filter and wanting to connect on a deeper level
What she loves about the country music genre and her musical influences
Placing 3rd in the NSAI songwriting competition
Using a litmus test on people before you start sharing your story
The different ways a song can come from
How you can connect with people through being vulnerable
Seeing your vulnerabilities as gifts
The challenges of doing cross-country tours
What is a house concert?
Why she uses her greatest heartaches for writing

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Kelly Cochran Author of LOUD Nov 14, 2019

Kelly is the bestselling author of LOUD: Silence Your Critics & Turn Up the Volume on Your Life, which launched as an Amazon bestseller in September 2019. An unapologetic writer, speaker, and entrepreneur, Kelly passionately encourages women to listen to their instincts and speak their truth at the highest volume.

What We Discuss with Kelly Cochran:

Her driving force behind LOUD
Why she drew a rocket and Rapunzel in a tower on her brain map
The writing process: Choosing which stories to include in her book
Writing the pain points in her book
Walking the talk: Leaving her job and a relationship
Getting interviewed on the news
Time to speak up: Being tired of being "sssh-ed!" as a female
What Kelly hopes to leverage the book on
From writing a book to creating a movement
The power of letting other people into your process earlier on your journey

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Living a Spiritual Life in a Material World - Anna Gatmon, PhD Nov 08, 2019

Anna Gatmon is the author of Living a Spiritual Life in a Material World: Four Keys to Fulfillment and Balance. She talks about how to live a spiritually fulfilling life without having to give up material needs and pleasures.

What We Discuss with Anna Gatmon:

How your material world and spirituality are interwoven
Living in extremes to spiritually grow and transcend
The 4 keys to spiritual-material balance and their underlying characteristics
How to experience an intentional sense of expansiveness
What it means to manifest and the two things required to manifest
The duality of longing for spirituality and running from it
Paying attention to those small moments of expansiveness and how to spot them
The expansive healing properties of nature and how science backs this up
Creating a system behind homeschooling and looking at the spirit of math
Anna’s writing process and seeking support

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Evan Thomas Song Writer, Rapper & Musician Oct 31, 2019

Evan Thomas, known professionally as 'TX2', is an American rapper and producer from Fort Collins, Colorado. Evan is 19 years old and is now studying music business at the University of Miami. Today, he talks about writing lyrics, creating music, mentorship, and just putting it out there.

What We Discuss with Evan Thomas:

How he began writing music
The biggest problem most musicians have
Overcoming writer’s block
Writing for yourself and not for anyone else
How much of his music was influenced by his hometown
The writing process and the power of journaling
Putting restraints in the process to bring something unique
Finding mentors and asking questions
Balancing creation and output
The biggest blessing as a writer

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Rebecca Dekker - Babies are Not Pizzas Oct 24, 2019

Rebecca L. Dekker, PhD, RN, is the author of Babies Are Not Pizzas: They’re Born, Not Delivered. Aside from being an amazing mother of three, Rebecca has built a strong reputation in maternal and infant health circles for her pioneering work as the founder of Evidence-Based Birth.®

What We Discuss with Rebecca Dekker:

The impetus behind her advocacy for evidence-based birth
Looking at the warning signs during labor and birth
Cultural remnants of the "twilight sleep" era still seen in hospitals today
How to advocate for yourself to avoid a traumatic birth experience
Ways to prepare yourself when your baby is on the way
How your partner can take part and use your voice
The importance of finding the "golden ticket" to a successful and safe birth
How she came up with the title Babies Are Not Pizzas
The book writing process and the grace of receiving feedback

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Scott Volker Take Action Oct 17, 2019

Scott Voelker is the author of The Take Action Effect: Proven Steps to Build a Future-Proof Business & Create Your Ultimate Freedom. He’s also helped thousands of people all over the world with his podcast The Amazing Seller, and is one of the leading influencers in the field of e-commerce, helping other entrepreneurs build their own 6 and 7 figure brands.

What We Discuss with Scott Voelker:

The birth of The Amazing Seller podcast
The concept behind The Take Action Effect
How to take action when you feel frozen
Self-sabotaging behaviors and how to overcome them
His book writing process and capitalizing around his strengths
How to find a person you can trust
The biggest thing thats hold a person back
The importance of having big dreams
Creating the bond before the payoff

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Walid Azami - From Teacher Credential drop out to Celebrity Photographer – 070 Oct 10, 2019

Walid Azami dropped out of his teaching credential program and pursued his career in the creative space, particularly in the field of photography. Included in his photography portfolio are celebrities such as Kanye West, Jennifer Lopez, Usher, Ricky Martin, Maria Carey, Madonna, and more. His music video work includes Christina Aguilera, Mariah Carey, and his video for Tamar Braxton received a Video of the Year nomination.

Walid is the creative director for growing brands. He is a public speaker. He teaches online courses to photographers globally and gives daily business advice via an assortment of online avenues.

What We Discuss with Walid Azami:

Why he decided to drop out of his teaching credential program
How he got down the photography path
His internship experience with Madonna
The power of asking for opportunities
Using people vs.utilizing people and relationships
How to overcome the fear of getting things started
The importance of listening to your instincts
Going on tour with Usher as a photographer

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Diane Mulcahy the Gig Economy - 069 Oct 03, 2019

Diane Mulcahy is the author of The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want. A keynote speaker, Diane has been known to speak in multiple platforms and appeared~ in CNN, Forbes, Huffington Post, The New York Times, The New Yorker, and Oprah.com among others.

What We Discuss with Diane Mulcahy:

What is the gig economy?
There's no such thing as job security!
Having an "exit" strategy (even if you currently have a job)
The concept of inbound connecting
Some great strategies in getting started with writing
Skillsets to thrive in the gig economy
Using fear to power through your transformation
Why you need to take some time off between gigs
The power of experimentation to finally live the life that you really want
Diane’s writing process and picking the right agent

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Paul Emerich – France Reclaiming Personalized Learning – 068 Sep 26, 2019

Paul Emerich France is a National Board Certified Teacher and the author of the book, Reclaiming Personalized Learning. Today, we talk about this idea of bringing back personalized learning, finding a sense of belonging, embracing vulnerability, and making your voice heard and your story known to others.

What We Discuss with Paul Emerich France:

How he got into teaching and why he has stayed over the years
Remembering a good teacher and their effect on you
Why he decided to teach elementary kids
The challenges he encountered as an openly gay teacher
Why reclaim personalized learning and what it's really all about
Helping teachers reconnect with their real purpose
Making your voice and story known to others
Having a strong back and soft front
Paul's writing and editing process
The importance of vulnerability and why content alone is not enough
The power of assessment which is a vulnerable choice to make as a teacher

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Jennifer Brown Inclusion: Diversity In the New Workplace: The Will to Change Sep 19, 2019

Jennifer Brown is a leading diversity and inclusion expert, dynamic keynote speaker, best-selling author, award-winning entrepreneur and host of The Will To Change podcast, which uncovers true stories of diversity and inclusion.

What We Discuss with Jennifer Brown:

How she dealt with the downplaying of a known stigmatized identity
Ways people cover themselves against exclusion in terms of race, gender, etc.
What "inclusion" means and the four stages of the diversity continuum
How to find a topic for your book and how to time it
The power of testing your title and subtitle that translate to your audience
Some challenges in writing Jenny's book
How you can stay motivated in marketing your book
Making peace with feeling like an outsider being part of an LGBT community
The shift of inclusion in terms of leadership roles
Changing the narrative around “privilege”
How you can leverage your book to grow your authority

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Dr. Jennifer Pieratt Keeps It Real with PBL – 066 Sep 12, 2019

Dr. Jennifer Pieratt is the founder of CraftED, a project-based learning (PBL) curriculum. She's the author of Keep It Real with PBL. Today, she shares her story about how she got into project-based learning, the power of leveraging your book to grow your business, and why it’s important to keep it real.

What We Discuss with Dr. Jennifer Pieratt:

What is Project-Based Learning?
The impetus behind her transition from teaching kids to supporting adults
The writing and publishing process of her book
The benefits of going to a traditional publisher
Jenny's book marketing strategy
How you can get to your target audience
Going into her own personal writing retreat to get her book done
Her greatest challenge in writing her book
Leveraging her book in growing her business
The power of branding yourself and staying relevant
Why self-publishing is a great learning experience

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Angela Marshall – The Story and Life of an Ex-NFL Wife – 065 Sep 05, 2019

Angela Marshall, also known as “Author Stone,” is the author of Reality to Rags to Riches: The Story and Life of an Ex-NFL Wife. She is a motivational speaker, a columnist, and a creative writing consultant. Today, she talks about her leap from emptiness to a purpose-filled life.

What We Discuss with Angela Marshall:

How she dealt with bullying and name-calling as she was growing up
Having to hide her pregnancy and the challenges that came along
From a normal life to living an NFL lifestyle
Struggling with her personal issues and feeling the emptiness
Having "disconnects" in her life that she can't even remember certain points in her life
Living a luxurious lifestyle but losing her sense of purpose up to the point of almost committing suicide
Life after her marriage with her kids leaping from one life to another
Slowly developing her backbones as she began to figure her life out
Living vicariously through yourself and not having to live for other people
Reconciling with her mom whom she had abandonment issues with

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Matthew Simpson – Spirituality, Psychedelic Medicines and Overcoming Trauma – 064 Aug 29, 2019

Matthew Simpson is the author of the book, Worth The Fight: Acting for a Better World, A Guide to Spirituality, Psychedelic Medicines and Overcoming Trauma. It’s a memoir with the hope of inspiring people to take action. Today, Matthew talks about the challenges in writing his book, the message behind his memoir, helping veterans overcome trauma, and finding flow into your life.

What We Discuss with Matthew Simpson:

Why he decided to write a memoir of his struggles and challenges
Selling his business and attending the Ayahuasca retreat in Costa Rica
Healing our war veterans and helping them find peace and awareness
How to identify what to include in your book
Challenges in writing the book
Finding flow into your life

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Igor Kheifets – List Building Lifestyle for Authors – 063 Aug 22, 2019

Igor Kheifets is the author of List Building Lifestyle: Confessions of an Email Millionaire. Igor has mastered the skill of driving paid traffic. He is also the host of the podcast, the List Building Lifestyle Show. Today, he shares about marketing your book, niching down your market, and understanding the risk of failure.

What We Discuss with Igor Kheifets:

The reason he wrote the book
Some missteps in entrepreneurship
Understanding the risk of failure
The importance of marketing to sell your book
Why you need to niche down your market
Knowing your "who" when you don't know what to write about
Igor's book writing process and ideas for marketing your book
Committing to a crappy Version 1.0 product
Why he created the podcast, the List Building Lifestyle Show
Overcoming the impostor syndrome as an author

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Nick Loper – The Side Hustle – 062 Aug 15, 2019

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

What We Discuss with Nick Loper:

How Nick uses Permafree on Amazon to introduce his book
How he figured out the title and subtitle
How to find an idea that's worth talking about
Tracking the right people
Narrating your audiobook right through these strategies
Tactics to attract attention to your book
The power of asking for reviews from people who have read your book
Leveraging your book to grow your business and why a book is recession-proof

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Cameron Herold - Miracle Morning for Entrepreneurs Aug 08, 2019

Cameron Herold is the author of Vivid Vision, Double Double, Free PR, and The Miracle Morning for Entrepreneurs. Today, he talks about creating your own miracle morning by developing healthy and happy morning habits as well as the power of incorporating morning practice and vivid vision into your life.

What We Discuss with Cameron Herold:

How The Miracle Morning was based on the morning SAVERS
Strategies you can do at night to make you a morning person
The benefits of having a morning routine
The idea behind the vivid vision using the process of visualization
How visions can be translated into action
How to put these habits into place
The importance of having an accountability partner
How the morning practice can manifest in your life
Focusing on being rather than doing and the power of journaling
What is Rule #6?

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060: Donaldas Duskinas a Born to Write Success Story Aug 01, 2019

Donaldas Duskinas is a public speaking coach and the author of Retorika. He is a member of the Born to Write Community.

Today, he talks about how 100% self-belief got himself a book publishing contract having only created a single sentence for his book. He shares some tips in having clarity to keep your momentum going as well as the five key elements in public speaking.

What We Discuss with Donaldas Duskinas:

Conceiving the idea of writing a book to finally publishing
The greatest realization from joining the 5-day Born to Write Challenge
How he got a publishing contract after only writing one sentence of the book
Deciding for his future while having to give up some things in his life
Having that clarity and confidence so you can finish your book
What drew him to the Born to Write Community
His advice to new and aspiring authors
The 5 elements of public speaking

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Josh Phelan How to Make Your Book Stand Out Jul 26, 2019

Josh Phelan is a Life Changr, working with entrepreneurs, aspiring entrepreneurs, and everyday folks and helping them close the gap between where they are and where they want to be.

In his book, From Struggle Comes Strength, he shares the early successes and failures from his first business – Out of Bounds Training – that won best bootcamp in Orange County twice.

Today, Azul and Josh break down some tips and strategies for new authors and if you’re looking to relaunch your book!

What We Discuss with Josh Phelen:

Why your success can be your biggest downfall
Why your million-dollar ideas are just a dime a dozen
Putting your ego aside to help other people
What Josh learned from his first book writing experience
Your book cover is super important!
Tips for relaunching your book
Why people refuse to write a review and how you can get more reviews

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Pat Flynn How to Earn Super Fans Jul 18, 2019

Pat Flynn is the man behind Smart Passive Income. He is the author of the book, Will It Fly? and soon releasing his next masterpiece, Superfans. Today, he talks about how you can get your customers engaged, eventually building your superfans who will soon evangelize for you.

What We Discuss with Pat Flynn:

The why behind writing his next book, Superfans
Who are your superfans and when to start serving them
Understanding the lyrics of your superfans
Offering small, quick wins on a micro level
Creating a sense of belongingness to elevate your brand
Creating unexpected moments of surprise
Building superfans without any hidden agendas
You have to show up in order to build superfans!
Pat's book writing process for Superfans
Rising above your fears to help other people

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Christina Nicholson Media Maven Jul 11, 2019

Christina Nicholson is known as the Media Maven. Today, she shares her knowledge about traditional media, how you can use it to get publicity for your book, releasing your book at its most appropriate time, and some tips and strategies to get the most out of your publicity efforts.

What We Discuss with Christina Nicholson:

What is traditional media and why it matters
The power of earning your publicity
How to reach out to the media
Why you shouldn't be overly promotional about your book
Timeliness is critical in releasing a book
Dropping hints about your book when doing interviews
The power of leveraging new media to turn publicity into profit
Earning publicity doesn't make you a big star but you can be profitable
Which social media bucket to go for and how to get started
How to keep your momentum going – consistency is key!

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Advice from New York Times bestselling author Jul 04, 2019

Kevin Kruse is the Founder and CEO of LEADx, offering the world’s first leadership

trainer and coach powered by IBM Watson. Kevin is also a New York Times bestselling

author of nine books including Great Leaders Have No Rules: Contrarian Leadership

Principles to Transform Your Team and Business (launching April 2019).

What We Discuss with Kevin Kruse:

His motivation behind writing Great Leaders Have No Rules
How rules can restrict the ability of people to make choices
Overcoming FOMO and how social media platforms are getting us hooked
Kevin's booking writing process and strategies
The advantages of indie publishing over traditional publishing
The power of adding a lead magnet on the front of your book
Leveraging your influence in selling your book
How Netflix is doing things right: HIring is key!
The impact of education and understanding why you're doing what you're doing

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YA Author Debut book sold 300K copies Jun 27, 2019

Aileen is the author of the Alpha Girl series where she ended up selling 300,000 copies and landing on the bestselling list of USA Today. In this episode, she talks about why you should treat publishing your book like a business, things you can do to overcome writer’s block, and some helpful strategies when you’re looking to writing a series.

What We Discuss with Aileen Erin:

How her experience growing up influences her writing
Writing her first book and attending grad school
Why you need to treat publishing as a business
Writing a series vs writing a single book
How to overcome writer's block and tips in creating your series bible
Finding the balance between writing and business
Aileen’s book writing process and her advice to aspiring writers
Why pursuing distributorship is essential
The best time for marketing your book in the series
Marketing your book and the importance of finding your own community

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Marlon Walters - The Invisible Executive Jun 20, 2019

Marlon Walters, Ph.D. is an executive, speaker, educator, consultant, and author. Today, he talks about his book, The Invisible Executive: Crushed by Career, Forgotten by Family, Restored by Faith. From an innocent book writing journey, Marlon shares how this became a transformative experience for him. He seeks to inspire people through the idea of being visible and showing your swag.

What We Discuss with Marlon Walters:

How his book came about and the story behind its title
The impact of racism and bias in corporate America
His challenges while writing his book
How the worst day of his life turned out to be an opportunity for him to be visible
Sticking to your genuine self
Practicing swag in different areas of your life
Marlon's book writing process and getting things organized
What keeps people from publishing their book
Talent retention and creating a culture in your organization

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Kristina Mand-Lakhiani Co-Founder of Mind Valley Jun 13, 2019

Kristina Mand-Lakhiani is a serial entrepreneur, international speaker, artist, mom of two and much more. Along with husband, Vishen, they founded Mindvalley, a small meditation business that quickly grew into a global educational organization offering top training for peak human performance to hundreds of thousands of students all around the world.

What We Discuss with Kristina Mand:

Kristina talks about her personal journey of self-acceptance
Dealing with the pressure of perfectionism and getting out of that box
How to figure out what message to convey to your audience
Kristina's thoughts on parenting and dealing with your emotions
How to move forward with your self-consciousness
Anchoring your awareness on even the small things
The power of curiousness and truly seeing yourself
Some powerful insights into self-acceptance and self-love
How to keep going with your business by going back to your why
How the world is mirroring who you are

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I Almost Became Me Jun 04, 2019

Cory Calvin shares all about his journey as an author, a blogger, and a traveler. He also talks about his book I Almost Became Me: A Memoir. Cory's mission is to inspire one million people by the time he reaches the age of 50 (he turned 40 in 2019).

What We Discuss with Cory Calvin:

When he conceived the idea of writing a book
Figuring out which stories to tell in the book
Finding himself stuck in the career system
The burning desire to travel around the world
Going through the process of finding his voice and the journey of finding himself
The biggest challenges and fears Cory had including putting LGBT on the book
Cory’s aha! moments and discovering who he really is
How he finished his book while going through a very challenging phase of his life
Cory wrote a blog about his journey with his mom and finally found his voice
What Cory’s next book is about
Different strategies in putting his book out there

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Ryan Levesque #1 national best-selling author of Ask May 30, 2019

Ryan Levesque is the Inc. 500 CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

His latest book Choose, helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start?

What We Discuss with Ryan Levesque:

How Choose came about
The 4 types of people who start their own business and some examples
See which of those types you identify with and some things to watch out for.
How do you know if your market is the right size
Understanding competition before starting your own business
How to find the "green light" market
Setting realistic goals for yourself
Learning from his mistakes and choosing an evergreen and metronome market
Giving up good to go after GREAT
Ryan’s book writing process

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Matt Pollard The Introvert’s Edge May 24, 2019

Matthew Pollard is the author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone. He's an incredible sales professional and a fellow introvert. His client list includes multiple Fortune 500 companies. He's one of the top 30 global sales leaders in the world.

Today, he talks about how introverts can actually excel in sales through following a process and tapping into the power of telling stories.

What We Discuss with Matthew Pollard:

Looking up to mentors who attained success against the rules
Doing door-to-door sales and getting into the top 20% of his study
A journey to find himself and working at a real estate agency
Bringing process into sales
How an introvert can out-beat an extrovert using process over personality
Why you don't say "but" and the process of telling stories
Asking structured questions and planning your stories
The power of telling stories
What introverts can do to excel in sales
How to successfully market a book
Leveraging LinkedIn to promote your book and ultimately getting on TV
Matthew’s book writing process and co-writing it

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Alex Barker Indispensable: The Prescription for a Fulfilling Pharmacy Career May 14, 2019

Alex Barker is the author of Indispensable: The Prescription for a Fulfilling Pharmacy Career. He is an entrepreneur and the founder of The Happy PharmD. Listen to his journey from being a reluctant writer to someone who wishes makes an impact within an industry that surprisingly deals with the consequences of burnout.

What We Discuss with Alex Barker:

How he got down the pharmacy route
Working as a pharmacist but not finding fulfillment
Using his creativity to run his blog
Focusing on your ONE thing
The struggles within the pharmacy industry
Why he initially resisted writing a book and how he addressed it
Most writers hate to write, but they just want to share their story
Alex’s message to aspiring yet reluctant writers

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Jill Soley - Start Up Marketing for Non-marketers May 04, 2019

Jill Soley is the author of Beyond Product. She talks about how exceptional founders embrace marketing to create and capture value for their business. She is currently the Head of Product for a startup company Cloverpop, helping companies improve their decision practices. She is the mother of two amazing boys. Beyond Product is a startup marketing book for nonmarketers. It helps startup founders figure out how to take an idea and get it to market successfully.

What We Discuss with Jill Soley:

Why marketing has to first be understood
People don’t realize they’re already doing marketing
What marketing is for authors
Not all people who bought your book actually read them
Why marketing should be a continual stream of messaging
How to validate ideas and to let go of them when needed
Testing through beta programs and minimum viable product (MVP)
The real proof of proving your business
Why you shouldn’t necessarily follow what all your competitors are doing
Where companies are failing in terms of messaging
Jill shares some relevant principles from her book
Internal vs external messaging

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Jadah Sellner - Co-Founder of Simple Green Smoothies Reveals her Journey Apr 30, 2019

Jadah Sellner is the Co-Founder of Simple Green Smoothies. She has an incredible amount of success in growing her Instagram profile with almost 400,000 followers, building a six-figure into a seven-figure business – until she decided to leave. She went on to build her own brand. Today, she talks about some behind-the-scenes of her book writing process.

What We Discuss with Jadah Sellner:

Setting priorities but also taking action
Writing the book for self-transformation first
Jadah’s visual mapping process
Being in an ideation process while doing her own inner healing
Taking imperfect action to get you through inner healing
Understanding movement vs momentum
How to look at chapters like individual blog titles
Getting through the thinking phase of writing your book
Writing the book for just that one person
Other steps of the book writing process
Understanding your writing timeline

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Barbara Hinske Bestselling Author Strikes Movie Deal with Hallmark Channel Apr 19, 2019

Barbara Hinske is a successful lawyer and the author of several books including The Rosemont Series. She talks about how self-publishing and marketing her book landed her on the bestselling list – but this requires tenacity and hard work.

What We Discuss with Barbara Hinske:

What got Barbara into writing The Rosemont Series
Barbara’s writing process and hiring a writing coach
What keeps her to push forward
Traditional vs. self-publishing
Marketing her book and how she landed on the bestselling list
Writing about going back in time and never running out of ideas
Getting over a writer’s block
Pushing ahead and reading bad reviews
Barbara’s advice to aspiring writers

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Cameron Harold Get FREE Publicity Apr 10, 2019

Cameron Herold is the CEO Whisperer. He is the Founder of COO Alliance, where he helps people, who are 2nd in command, deliver value to the organization. He's the former COO of 1-800-GOT-JUNK? and took that company from $2 million to $106 million in just 6 years. Cameron has written books such as Double Double, Vivid Vision, The Miracle Morning for Entrepreneurs (co-written with Hal Elrod) and Meetings Suck. Today, he talks about his book Free PR: How to Get Chased by the Press without Hiring a PR Firm.

What We Discuss with Cameron Herold:

What got him to write a book and writing in his voice
His book writing process
Dealing with academic struggles and insecurity
The power of sharing stories
The need for transforming today’s traditional education system
Cameron’s leap into the entrepreneurial world
How to not be stuck in the system
The evolution of entrepreneurship
The birth of the book Free PR and how it came about
The media climate today
How you can keep people talking about you
Empowering kids to cold call to get over fear and rejection

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Sean Cannell Shares Amazing YouTube Secrets Mar 15, 2019

Sean Cannell is the co-author of Youtube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer along with Benji Travis. Sean shares some marketing strategies built around building relationships, serving vs selling, and tapping into the power of YouTube through the 7 C’s!

What We Discuss with Michelle Kinsman:

The strength and weakness of social media
How a book allows you to renew your thinking
Sean introduces the power of YouTube marketing
The book writing process and building something from scratch
The power of framework and breaking it up to what is essential and isn’t
Collaboration is not required for growth - find out why!
How they’ve formulated the 7 C’s of YouTube success
How to use YouTube to get momentum for a book launch
Understanding where to post consistent content
Content is King – but Marketing is Queen and she runs the household!
Debunking some YouTube myths that stop people from getting started
Sean shares some YouTube strategies

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Michelle Kinsman - Real World Feminist Mar 12, 2019

Michelle Kinsman is the author of Real-World Feminist Handbook: Practical Advice on How to Find, Win & Kick Ass at Your First Job. Michelle and Azul met at Camp GLP, run by Jonathan Fields. Today, she shares with us what got her to write the book, her book writing process, and some marketing strategies she used.

What We Discuss with Michelle Kinsman:

The intention of writing a book
Getting the attention of women
Getting clarity in what you want to do
Finding and speaking her voice geared towards women
Michelle’s book writing process: not writing things in order and showing up everyday!
The transformation Michelle experienced out of writing her book
Wanting to create a movement geared towards helping women
Dealing with stereotypes – freedom to be the person you are!
Breaking down your book into digestible pieces
The power of speaking your truth
There is only ONE you!

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Joe Barnes How to Create an Income Without Working a Boring Job Feb 28, 2019

Joe Barnes is the author of Escape the System: The Ultimate Guide to a Life of Freedom and Greatness and How to Create an Income with Working a Boring Job. Today, he talks about his book writing process, what got him to write about escaping the system, staying connected with people, and how to generate income without getting stuck into the system.

What We Discuss with Joe Barnes:

Conceiving the idea of writing a book
Being stuck in a system and getting out of it
Creating revenue streams from writing
From self-publishing to traditional publishing
Joe’s book writing process
Tapping into the power of mentorship
His goal of setting a million books in total
How to stay connected with people around you
How his bubble got burst back in secondary school
Returning to politics
What goes with getting an advance from a traditional publisher
Joe’s message to aspiring writers
How to escape the system
How to achieve financial freedom in 3 ways

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David Grzybowski Mr. All Around - 041 Feb 24, 2019

David Grzybowski is the author of Mr. All Around, a book about the legendary Philadelphia basketball icon Tom Gola. Today, he talks about how he conceived the idea of writing a book, as well as his book research and writing process. Find out his journey toward accomplishing David’s passion project!

What We Discuss with David Grzybowski:

What got him to write a book about Tom Gola
His research and book writing process
The hardest part he had to do while writing the book
His emotions writing a book about Tom and finally seeing his work on the shelf
Looking at other books in Barnes and Noble to gain ideas
Self-publishing vs traditional publishing
Figuring out what worked and what didn’t
Dealing with accuracy of facts while doing his research
The appreciation for receiving feedback in order for one to grow
How David is branding his book
The book process can really take some time but just do it!

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Suzanne Van Der Veeken The Oceanpreneur - 040 Feb 20, 2019

Suzanne Van Der Veeken is the author of Ocean Nomad. Her motto is to help people connect to the ocean in a positive way and to be able to connect to a like-minded community. She has been sailing for four years now and continues to find places where she can connect to the sea. She doesn't have a home so wherever she is, she creates a little home until she gets itchy again to move and sail.

What We Discuss with Suzanne Van Der Veeken:

Her aha moment! that made her decide to travel on sea
What is an ocean nomad?
What happens when you’re slow traveling
Why the greatest connections happen offline
Suzanne describes her Atlantic crossings and how long it takes
What her book was about and why she got into writing the book
Why she chose the self-publishing route
The birth of the Ocean Nomads community
The structure of her book and the research and feedback process

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LInda P. Jones - The Wealth Heiress - 039 Feb 17, 2019

Linda P. Jones is a global wealth mentor and the author of You're Already a Wealth Heiress! Now Think and Act Like One: 6 Practical Steps to Make It a Reality Now. In her book, she explains the six steps to wealth. Today, she talks about a couple of those steps, the importance of transforming to a wealth mindset, the power of finding a mentor, how you can use the wealth formula, and focusing on your spending priorities vs budgeting.

What We Discuss with Linda Jones:

The death of her husband as the catalyst to new opportunities
Making the right choices with your money
Understanding the bubbles and cycles and incorporating that into your investments
Why people have this fear of wealth
6 steps to creating wealth
Investing in a money engine
Reprogramming your subconscious through repetition
The power of finding a mentor
What if it’s too late? Find out the wealth formula!
Do budgets work? Going to your spending priorities instead!
When creating a book, be different and create a brand.

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SJ Scott - from Zero to $40,000 in Monthly Sales - 038 Feb 08, 2019

SJ Scott has written a ton of books including Declutter Your Mind, Habit Stacking, Master Evernote, and Level Up Your Day, just to name a few. Today, we talk about why writers get stuck, the editing process, self-publishing, audiobooks, and some great tips to market your book.

What We Discuss with SJ Scott:

What keeps writers from writing
HIs experience writing his first book and the joy of self-publishing
Where authors miss the mark in serving an already existing market
Steve's writing habit when working on a new book
Dealing with negative feedback
SJ's editing process
How he determines a book would be successful from a business perspective
Learn more about SJ’s co-writing process and research process
Things to focus on when getting to market your book
Marketing your book through Amazon Marketing Ads and social media
How to make sure you don't overstuff the books you write
Why you should pay attention to the audiobook market

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Michel Falcon - People First Culture - 037 Feb 01, 2019

Michel Falcon is the author of People-First Culture. Over the years, he has built his expertise in customer experience, company culture, and employee engagement. His personal purpose is to keep people safe and expresses his strong value for caring about people versus caring about profits. Today, he talks about engaging with your employees, acquiring customers, hiring the right people, and how to develop your brand.

What We Discuss with Michel Falcon:

How Michel got the topic for his book
Discovering his personal purpose of making people safe
What is the partner promise?
Breakfast and jam sessions with his teams
Removing the divide between personal relationships and commerce
Understanding different customer personality types
How to find the right people in your team
The hardest part of getting the words on the page and how to get over it
On customer acquisition and leveraging customer feedback
How a brand is developed

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Alexia Vernon Step Into Your Moxie - 036 Jan 23, 2019

Alexia Vernon is the author of the book, Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World. She is also a sought-after speaking and leadership coach to executives, entrepreneurs, media personalities, and changemakers who want to spread their ideas, positively impact people’s lives, grow their businesses, and advance their thought leadership.

What We Discuss with Alexia Vernon:

What got Alexia to write her book
Creating the structure for her book
How she got her book published
Showing up on the page by writing personal stories
How she managed not to have a writer’s block and turn in her manuscript 3 weeks early
Getting the book proposal together and finding an agent
Being a “bunny” about publishing
Why it’s better to write a book first before speaking or presenting
How to market your book and some secrets you need to know!

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Gwen Gordon The Wonderful W - 035 Jan 18, 2019

Gwen Gordon is an Emmy award-winning creative director who began a life of play designing and building Muppets for Sesame Street. She is the author of The Wonderful W, a picture book for grownups. In this podcast, she talks about miracles, her process of writing a children’s book for adults,

What We Discuss with Gwen Gordon:

The tiny miracles she's giving to other people
How walking into the Sesame Street studio changed her life
From a playground to a proving ground
How the idea of writing her book came about
Writing for your readers to really listen to you
The feedback she got from her friends who read her book
Get the Guide to Finding Your Wonderful W eBook

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Davide Di Giorgio On Being UNapologetic - 034 Jan 16, 2019

Davide Di Giorgio is an author, professional keynote speaker, TEDx speaker coach, and leadership coach. His book, Being UNapologetic: Empowering You to Become an Influential Speaker and Visionary Leader, hit #1 on Amazon in 8 countries and #2 in 2 other countries, and has received high praise from book lovers worldwide. Learn why Davide transitioned from the education to the coaching space and the miracle he witnessed from uncovering his truth!

What We Discuss with Davide Di Giorgio:

Being an educator as his Plan B and why he decided to leave such profession
Pushing the barriers: what prompted him to go down the unconventional route
Going through the process of “uncovering” his truth and becoming the solution
Writing the book and leaving your mission for other people
How he landed the coaching space
Why speaking is an egocentric activity and how having a coach can help
How the idea of writing a book got conceived and his book writing process
Why the book is a very, very powerful tool you can use for your business
The epiphany moment Davide discovered and the power of showing who you are
Why the book is worthy of conversation!

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Heather DeSantis Publicity for Good - 033 Jan 10, 2019

Heather DeSantis is the Founder of Publicity for Good. She has helped so many people generate millions of impressions for the media outlets like ABC, CBS News, NBC, Fox, CNN, BBC, iHeartMedia, and more! Learn how this works for you as an author and why it's important to focus and give attention to your book in the way the media is hoping to hear it.

What We Discuss with Heather DeSantis:

Why the best selling books are well-marketed
How to get started if you have a story to share
Don’t just write to get featured on the media!
How Heather got into the PR industry and how PR actually works
How to reach out to media
A story of Heather’s client that leveraged PR and craft
What to do once you get a media opportunity
The trends in PR and social media
How to prepare for a media interview
Some tips to break free from your fears
How to find and test your messaging

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Daddy Blogger Writes While Traveling The World With His Family - 032 Jan 09, 2019

Ricky Shetty is the genius behind Daddy Blogger. He's a writer, a father, and a fellow nomadic traveler for a year and a half now. Ricky talks about depression and why men should talk about it too. He also discusses his book writing journey and how Daddy Blogger started. Ricky has a very interesting book project, writing seven books about seven continents in seven months!

What We Discuss with Ricky Shetty:

Ricky's nomadic lifestyle while fathering and writing his book.
Dealing with depression: men vs women
About the Daddy Blogger
Family travel is possible even if you've got kids or got a mortgage.
Why travel is the best possible education for your kids
Writing his first book - from interviews to blogs to a book
An interesting book project of 7 books about 7 continents in 7 months
Ricky shares some tips and tricks when traveling in South America.
Ricky talks about his writing process for kid’s books
Why you need to think like a marketer when writing your book
How to launch your book strategically using the power of leverage and influence
The power of public accountability and personal space

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Dr. Shaun Woodly Hip Professor talks about urban education and his writing journey - 031 Dec 18, 2018

Dr. Shaun Woodly is the author of MC Means Move the Class: How to Spark Engagement and Motivation in Urban and Culturally Diverse Classrooms. He is also the host of The Urban & Educating Podcast. Today, he talks about his journey from music to education, how writing a book is different from academic writing, and the parallelism between being an MC and a teacher.

What We Discuss with Dr. Shaun Woodly:

From love of music to a burning passion for both music and education
How being an MC is correlated with being a teacher
How he found his recognizable voice apart from having an academic tone
Different sublevels of culture that result in complexity and misunderstandings
Shaun’s realization of the impact he has on his students
Why and how Shaun changed his teaching style in 180 degrees
Shaun’s advice to those having seeds of doubt with their profession
Why Shaun leaped into a university setting
Academic writing vs. book writing
Creating the book trailer and marketing the book
How Shaun leverages his books in his workshops

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Ajit Nawalkha founder of Evercoach and former CEO Mindvalley - 030 Dec 14, 2018

Ajit Nawalkha is a former CEO of online university Mindvalley, and Founder of Evercoach, dedicated to helping educators and trainors. He's the author of Live Big: The Entrepreneur's Guide to Passion, Practicality, and Purpose and The Book of Coaching.

What We Discuss with Ajit Nawalkha:

Ajit’s story growing up in India, living with a huge extended family
About the educational platform of Mindvalley and the creation of Evercoach
Using knowledge to help you connect that dots though informing your intuition
The conscious vs subconscious mind
Why you have to feed your subconscious mind with lots of data
Writing as an ancient art of sharing your story that can impact somebody
Think of writing books as you, discovering yourself in the process
Ajit’s book writing process - making an outline, generating ideas, research, editing
The intention of the Book of Coaching and why it was self-published
Traditional vs self-publishing: Find out which one he recommends!
Three methodologies of creating a successful coaching business
Why entrepreneurs are trapped in their cage of chasing money

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Carpooling with Death - 029 Dec 07, 2018

Margaret Meloni is the author of Carpooling with Death: How Living with Death Will Make You Stronger, Wiser, and Fearless. She talks about why she decided to write a book about death. She gives valuable insights into talking about death and accepting the impermanence of life. Especially if you have someone going through a terminal illness, this book is a must-read!

What We Discuss with Margaret Meloni:

What prompted Margaret to write a book about death
Why most people are not prepared for death
Having an out-of-body experience
Everyone has their own opinion on what you should do when a loved one dies
How to have open conversations about death
What she learned from Buddhism
Things happen to us and it’s nothing personal
How you can befriend death
The value of reevaluating relationships
Margaret’s book writing process - the challenges and triumphs

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Melissa Press' Journey to True Belonging - 028 Nov 29, 2018

Melissa Press is the author of the book Lost in Perfection. Her writing journey basically helped her heal and transform. From discovering her husband's affair to losing her father and whether to keep her baby or not, Melissa takes us through her transformational story.

What We Discuss with Melissa Press:

What made her decide to write a book
Figuring out the title of her book as a very beautiful process
What Lost in Perfection is all about
The self-healing process that happened while writing the book
Dealing with the feeling of failure
Finding out she was pregnant after the affair - the pivotal point of her life
Feeling freedom and courage to show herself to the world and owning her story
Having permission to not be perfect anymore
Losing her father and longing for connection
Melissa’s heart healing experience in Bali
Writing her book in just under two months -- writing from the heart and not worrying about book sales
How and why Melissa launched the Life Club

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Dorie Clark - Author Talks About How You Can Make Money Doing What You Love - 027 Nov 19, 2018

Dorie Clark is the author of the book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, along with two other books Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. She's a former presidential campaign spokeswoman and is a contributor to multiples magazines and journals. She has guest lectured at many notable universities such as Harvard, Stanford, Berkeley, and the list goes on!

What We Discuss with Dorie Clark:

Where Dorie gets the idea for her books from
How she did her research and interviews for Entrepreneurial You and the process that went along with writing it
Deciding on the right amount of interviewees and who to interview
Using relationships to grow your book
Getting through the ugly first draft
Her experience in documentary filmmaking
How blogging is a great platform to get started with writing a book
How to create things outside of your book and diversify your suite of offerings
The final step of thought leadership
Understanding the value of a book
Some insights into self-publishing and developing the audiobook
Publishing a book in multiple languages and how you can leverage it to creating more opportunities

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Heather Lee Dyer - Creativity Over Perfection - 026 Nov 16, 2018

Heather Lee Dyer is a fiction writer and the author of Creativity Over Perfection. Heather normally writes along the genre of young adults science fiction, specifically space opera. Find out why she said she'd never write non-fiction books but did it anyway!

What We Discuss with Heather Lee Dyer:

Why she never wanted to write a non-fiction book
How she got into the art of writing
Heather talks about her Hippie Commune
How Heather's unique upbringing helped her write her book
Dealing with lupus and how people with disabilities have shaped her view of the world
Everyone is born with creativity!
Heather's process of writing fiction books
Characters being framed from real-life emotions
How writing served as her therapy
The difference between writing a fiction vs. non-fiction book
The power of persistence and empowerment
Why it’s important to develop the habit of book writing and about NaNoWriMo

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David Kadavy - Debut Author Book Makes top 20 on Amazon - 025 Oct 30, 2018

David Kadavy is a creative entrepreneur and author of Design for Hackers: Reverse-Engineering Beauty (which debuted in the top 20 on all of Amazon), The Heart to Start, and multiple “short reads.”

He is also the host of the Love Your Work podcast where he features inspiring entrepreneurs and creators. His writing has been featured in Observer, The Huffington Post, Inc.com, Quartz, McSweeney’s Internet Tendency, Upworthy, and Lifehacker.

What We Discuss with David Kadavy:

How David started his journey to writing via blogging
Why writing a book is like cell division
Examples of conceptual innovators vs. experimental innovators
Some insights into growth mindset vs. perfectionism
How Davis is able to reference other influencers and still be able to make his own
Discover David’s writing exercise and how to overcome writer’s block
Giving yourself permission to suck
What is linear work distortion?
Finding the balance between structure and curiosity
Finding the art inside of you
The importance of finding joy in your work
Traditional publishing vs. self-publishing

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Larry Ruhl - Writing a Memoir to Heal From the Past - 024 Sep 13, 2018

Larry Ruhl is the author of a very powerful memoir, Breaking the Ruhls: A Memoir, a beautiful story about going through trauma from sexual abuse, living in shame and guilt, and taking the courage to stand up and speak out. Even during the editing stage, Larry was still rattled by his own story. It wasn’t just any other story. It was his personal journey. Ultimately, the message he wants to come across is that you can shed shame and that healing is possible. Now, he’s ready to stand up, speak up, and share his story!

What We Discuss with Larry Ruhl:

Larry recalls his experience writing at the monastery and what he learned from the monks.
One of the biggest fears in writing a memoir
His story’s message: you can shed shame and healing is possible
Taking vulnerability with you wherever you go: Larry's challenges while writing the book
Larry’s thought process in deciding which to write
Some tough things he had to go through during the editing process
The power of standing up for yourself
The publishing experience and the waiting game
Shifting from guilt to maturity
The massive impact the book has made, especially to other “survivors”
Larry recommends resources to those who are also hiding in shame and seeking help

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Jason Zook T-Shirt Designer, Youtuber and author who Sold his name twice -023 Aug 29, 2018

Inspired by Seth Godin’s book, Purple Cow, Jason Zook is known for a variety of things, one of which is making over a million dollars wearing t-shirts. He also sold his name twice and auctioned them off - one of them was Jason SurfrApp. Jason is also the author of Creativity for Sale which he wrote for only two weeks.

What We Discuss with Jason Zook:

Jason recalls how he started to write a book after shutting down his business.
Being the purple cow: The idea behind making money from wearing t-shirts
You can't just put something on the internet and expect everyone to show up.
How Jason sold his last name twice: those moments when you know you're doing the right thing
Dealing with imposter syndrome while writing his book and the power of practice
Jason’s two-week writing experience and the editing process.
Why your first draft always sucks and why writing books doesn’t have to take forever
Why Jason wrote his second book and how he created these websites
The power of sharing your story - doesn’t have to be a textbook you know!
Jason’s WatchMeWrite project and The Action Army Podcast: his version of having a therapist
More about Jason and his wife’s new show

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Cindy Henson - Writing a Book to Gain Peace, Purpose and Freedom - 022 Aug 14, 2018

Cindy Henson is an incredible author with a message to share about how she, not only left her corporate life, but found herself during the process of finding what she was meant to do. She is the author of the book, The Jungle: A Journey to Peace, Purpose, and Freedom. Today, Cindy shares how a certain health challenge led her to “project manage” her own life and transform her life in a way that also impacts other people. Meditation, forgiveness, and speaking your truth are just three key takeaways from this amazing episode!

What We Discuss with Cindy Henson:

Making that decision to finally have her book published after several years
How do you tell the story without crossing the line?
Cindy's story on education, a rough childhood, and her factory job
A health challenge that led Cindy to take away every rule she used to follow to get to success
Tapping into the power of meditation to figure out your next step
Writing the book: Disrupting the reader as part of the story
How Cindy got herself to attend the University for Peace in Costa Rica and some things she found that challenged her beliefs
What genuine curiosity and listening can make an incredible difference
A story of forgiveness: Why you have to forgive the unforgivable

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Srinivas Rao - An Audience of One - 021 Aug 10, 2018

Srinivas Rao is the author of An Audience of One: Reclaiming Creativity for Its Own Sake. He is also the host of the podcast, Unmistakable Creative. Srinivas' mantra is around creativity.

What We Discuss with Srinivas Rao:

Creative tools then and now: What has changed over the years?
Challenges during internship and graduating from college during a time of recession
How he got into the podcast world and why podcast?
The struggles of being a creative at this time and age
When digital validation becomes the measure of the quality of the work but this is so irrelevant
The importance of focusing on the work itself
How much energy do you put into things that you have no control over?
The beauty of creating something timeless
Some insights into publishing a book
Traditional publishing vs. self-publishing
How do you create something engaging?
The power of cutting ties with toxic people

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Mega Bestselling Author Starts writing at age 52 Craig Martelle - 020 Jul 27, 2018

Craig Martelle is a science fiction author. In just about two years, Craig has authored 30 full-length novels, numerous short stories, anthologies, and co-written books. He has written 2.25 million words written over the last 844 days, averaging 2,677 words a day. Talk about hard work! Craig is also the man behind the 20Books conferences.

What We Discuss with Craig Martelle:

Assume your first novel is going to suck and that's okay!
Writing the book is only half the battle, you still have to put it out there
Where Craig gets his book writing ideas from and developing the writer's voice
Developing the habit of writing everyday
Craig's book writing process and the importance of creating relatable characters
How the 20Books Conferences came about
Building and developing relationships with your editors
The challenges of publishing and the concept of vanity press
Craig's process of creating audiobooks and how to write a very powerful first page
Tools Craig use for writing and tips for creating the best cover for your book

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Steve Sims The Art of Making Things Happen - 019 Jul 18, 2018

Steve Sims is the author of Bluefishing: The Art of Making Things Happen. Today, he talks about the concept behind Bluefishing and utilizing different platforms (outside of email) of reaching out to people. He talks about the things he’s afraid of (yet how those fears drive him to success) and the power of asking why!

What We Discuss with Steve Sims:

The concept behind the technology of Bluefishing
Is email dead? Listen in to what Steve has to say (essential stats included!)
Steve describes how the educational system teaches you to avoid rejection and failure
Making that decision to change: It's human nature to run more on fear than on opportunity
Being afraid of standing still: Why Steve needs to know that he's not in the same place every six months
The challenges of raising kids as an entrepreneur and allowing them to discover stuff
Why you don't want to overcome your fears but use them to fire you up
The power of asking why and why you need to ask yourself and other people why
The first question to ask yourself before writing your book and who is it for
How to get an unfiltered, "uneducated" feedback about your book
Steve shares some things to write about and why ghostwriters rock!

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Let Go of Fear, Get On the Mat, Love Your Body - Jessamyn Stanley -18 Jun 15, 2018

Jessamyn Stanley is an internationally acclaimed yoga teacher. She is also the author of the book Every Body Yoga. She describes writing a book as an expression of your truth. She's not anything like you see on most yoga ads with the perfect body and asanas, standing on the mat in the middle of paradise. She represents everybody who doesn't see themselves reflected on the media.

What We Discuss with Jessamyn Stanley:

What got Jessamyn to write a book about yoga
Who Jessamyn wishes to represent and why her book resonates most with people
The importance of showing authenticity in the practice of yoga
How the mental roadblocks in yoga are synonymous with life in general
Writing a proposal vs. writing a book
Different techniques she used in writing the book
Saying that you still haven't figured it all out and that's okay
Being blessed by having amazing editors, allowing her to speak her own voice
The hardest part of writing having to talk about her mom's illness
Being afraid of offending people who read your book vs. understanding not to make everyone comfortable all the time
The parallels of yoga and writing - just show up!

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Author Visits Michelle Obama in the House - Kathryn Kemp Guylay - 016 May 25, 2018

Kathryn Kemp Guylay is a wellness and nutrition advocate, fellow podcaster, and writer. Her first book is called Mountain Mantras: Wellness and Life Lessons from the Slopes, and her podcast also bears the same name, Mountain Mantras, that covers topics around Wellness and Life Lessons. Her most recent book is called Make Nutrition Fun.

What We Discuss with Kathryn Kemp Guylay:

Having the mindset that you're in control of finding new excitement in your life
The impetus behind Kathryn's passion for wellness and nutrition
Meeting former first lady Michelle Obama through the mom-and-daughter tandem's winning recipe
Why you can't expect your first book to be your best book
How Kathryn defines leadership and dealing with "mom guilt"
The three different kinds of hats Kathryn wears and the critical importance of having a creative outlet to achieve wellness
Why Kathryn wrote Look Before You Leap talking about the pains of publishing and the joys of self-publishing
Why self-publishing is anything but "self"

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ADHD, Writing On Planes, and Being Faster than Normal – Peter Shankman 017 May 18, 2018

Peter Shankman is an American entrepreneur and author. He has written amazing books such as Can We Do That?, Nice Companies Finish First, Zombie Loyalists, and his recently released, Faster than Normal. Today, Peter shares about the power of storytelling, how you can get things done, and some great ideas about writing, publishing, and recording audiobooks.

What We Discuss with Peter:

How to put together a catchy presentation without having any visuals - Learn the secret!
Just be better than crap and you’ll be great! - What does Peter mean by this?
Peter shares how he actually launched his book out of a podcast and a webinar
Turning your book idea into the real thing!
Where Peter interestingly does his writing and how he does his editing
Creating quick rituals over big goals if you want to get things done.
Peter shares his first experience writing a book and why is self-publishing the next time
The challenges of recording your own audiobooks
How to build your story that will resonate with people
Why calculated risks are risky but not stupid

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Bestselling Author TEDx Speaker and Filmmaker shares his self-publishing journey May 09, 2018

David Simpson left his teaching career to become a full-time author. He is the writer of one of the best-selling fiction series in the world, the Post-Human Series - Sub-Human, Post-Human, Trans-Human, and Human Plus.

What We Discuss with David Simpson:

How and where to get ideas from when writing a book

How to condense your writing when you've got a ton of ideas!

Some steps to get traction with writing your succeeding books

A dream for these stories to be told from books to the movies

Strategies for working with two creative projects with two different stories

Finding the balance between research and writing

Why you should consider reading and writing about science fiction

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Work Less Make More Book with James Schramko -014 May 08, 2018

James Schramko is an entrepreneur, speaker, coach, and writer. With an extensive background in sales, James took this into the the online world, doing business development for clients, until finally finding his passion in coaching people. James co-authored the book, Work Less, Make More, along with Kelly Exeter.

What We Discuss with James Schramko:

Creating a book out of documenting your life or writing diaries
The journey of creating James' book and some pain points along the way
Taking notes and bullet points from the books you read
The power of having action steps at the end of each book
How do you deal with having the same name as your book
The whole concept of Work Less, Make More
Having some readers to rate the draft of your book
Making your book super accessible to everyone

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100 Life Goals and 10 Years to Do it 013 Apr 16, 2018

Tal Gur is a nomad and avid goal seeker.

Around a decade ago, he made a decision to pursue every big dream to live life on his own terms.

He wrote a bucket list of 100 life goals - from Ironman triathlon, to non-stop travel, to become financially free - and gave himself exactly 10 years to achieve them all.

Little did I know that that night would change the course of my his life.

Through relentless focus, Tal traded his daily grind for a life of his own daring design, as a location-independent entrepreneur and coach. He tackled financial, physical, and spiritual dreams one by one: mastering English in pulsing Melbourne, completing Ironman New Zealand, creating financial independence, surfing at the world’s most sought-after beaches, and rebuilding a Peruvian family’s flood-ravaged home, among other adventures.

Tal shares not only his journey but how the book was a celebration of this journey.

From Iraq’s Deadliest Cities Stories of War -012 Mar 23, 2018

Scott A. Huesing is a retired United States Marine Corps Infantry Major with 24 years of honorable service, both enlisted and as a commissioned officer.

His book, Echo in Ramadi, is a ten-month snapshot in time that changed the face of operations on the battlefield; a captivating story of

Echo Company, 2d Battalion, 4th Marines during the Second Battle of Ramadi in support of the Multi-National Forces (MNF) Surge Strategy in 2006. His true-life account provides keen insights into what may be an unfamiliar world to readers, but very familiar to those, like Scott, who lived it and endured this historic fight. Echo in Ramadi was written to honor the sacrifices and spirit of his Marines and the families they supported – it is his tribute to them and his honor to tell this great story. Readers will feel the pain, emotion, laughter, intensity, and friction that Scott describes in unvarnished detail.

Scott shares the struggles he had writing his book and how he overcame having his computer stolen which had his only copy of his first draft of the book. He also talks about how his book was picked up by a traditional publisher and the importance of reaching out when writing a book

Scott and I first connected because of a mutual friend and guest on episode 08 Major (ret.) Joshua Mantz the author of The Beauty of a Darker Soul a fellow veteran who made a huge impact with his book on several veteran authors. You will love this episode.

Teacher Lands Book Deal for First Novel -Scott Stambach - 011 Feb 10, 2018

Scott is an unlikely fiction writer, he is a physics teacher who loves literature. He started writing short stories and quickly went to writing novels. His first book The Invisible Life of Ivan Isaenko was an award-wining breakout novel was published and he is working on his second. In this interview, he discusses how he finds his ideas, writes his books and how he landed a publishing contract for his first book. Scott Stambach lives in San Diego where he teaches physics at High Tech High Media Arts. He also collaborates with Science for Monks, a group of educators and monastics working to establish science programs in Tibetan Monasteries throughout India. He has written about his experiences working with monks of Sera Jey monastery and has published short fiction in several literary journals including Eclectica, Stirring, and Convergence.

Wrote His First Book While In High School Aidan McGeath - 010 Jan 20, 2018

Aidan Mcgeath wrote his first 500-page fantasy book while still in high school. He found time at night and between classes. He was done with his book by 18 and published it by 19. He plans to keep writing and shares some insightful lessons about how he plans his novels, where he generates names for his characters and why he feels he is Born to Write. If you thought you didn't have the time or were not skilled enough or just had any doubts about how to write a book, this interview will inspire you.

How to Write a Book While Working Full-Time Dominic Carrillo - 009 Jan 14, 2018

Dominic Carrillo is a teacher who I met while living and working in San Diego, California. He when I first met him he told me he was working on a book and he was thinking about self-publishing. I was fascinated and he was the only friend I had at the time that had done so successfully.

He has since published 4 books and his most recent book The Usual Suspects, is a Young Adult novel set in Sofia, Bulgaria, where he teaches. He often gets his inspiration from inside of the classroom. Though he still teaches full time in an international school he still makes time to write daily.

His stories have been published in a variety of print and online magazines, and he's a regular contributor to San Diego Reader magazine.

Dominic has written a travel memoir, Americano Abroad, a literary novel To Be Frank Diego , and two young adult (YA) novels:The Improbable Rise of Paco Jones and The Unusual Suspects (2018). Because Dominic's novels are used in some classrooms, he occasionally speaks at libraries, schools, and education

He is a great guest and his way of looking at writing and how we can write books even if we work full time jobs is really helpful.

Shot and Killed and dead for 15 minutes returns to battle Josh Mantz - 008 Jan 05, 2018

Major (ret.) Joshua Mantz is the author of The Beauty of a Darker Soul, a book dedicated to helping people overcome emotionally traumatic experiences. A graduate of West Point, Josh served as an Infantry Officer in the US Army for nearly a decade, and is the recipient of the Purple Heart and Bronze Star with Valor. He is a highly sought after speaker on the topic of emotional trauma, having shared his message at TEDx, Got Your 6, and hundreds of other events.

This incredible author shares about his journey of writing his book and how revealing is Darker Soul was so important to its success.

How to Become Purposefully Famous with International Talent Scout Karin Roest - 007 Dec 29, 2017

Karin Roest is known as the “Industry’s Best Kept Secret” as she’s focused on creating fame for celebrities for 15 years instead of for herself. She has worked behind the scenes as a Celebrity Talent Scout and Producer with Grammy Award-winning musicians, Nobel Peace Prize Winners, highly paid TED talk speakers, New York Times Bestselling authors and Award-winning philanthropists. But jet-setting around the world with celebrities was not enough, so she disappeared to do one year of meditation in silence (yep, no talking for a year!) to find a deeper purpose and meaning in her own life. Now, merging the best of both the business and spiritual worlds, she helps authentic leaders create a customized blueprint customized blueprint in 8-weeks or less get on a solid path go from unknown to A-list Famous for a good purpose.

Let's find out why authors can use Hollywood secrets to grow their purpose.

Overcoming the Expert Syndrome - Charlie Hoehn - 006 Dec 22, 2017

Charlie Hoehn is the author of Play It Away, Play for a Living, and Recession-Proof Graduate He has spoken at the Pentagon, U.S. military bases, Stanford, and TEDx. Previously, he was Tim Ferriss’ Director of Special Projects, whom he helped edit and launch The 4-Hour Body. Currently, Charlie lives in Austin with his wife and daughter, where he is the Head of Author Marketing for Book In A Box. Charlie Hoehn runs a podcast called Author Hour. Today, he shares some great stuff about the leveraging the power of storytelling by making it identifiable, dealing with the “expert” syndrome, and how to handle negative reviews.

From a Book to an Online Course - Seth Hanes - 005 Dec 14, 2017

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Seth Hanes - Leveraging His Book to Create Authority

Seth Hanes is the author of the book, Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career Seth is a classically trained musician who graduated from the Music School of Philadelphia. Today, he shares with us his thought process behind writing his book, his goal for writing a book, and how he leveraged his book to get more opportunities and help more people in the process. [03:35] Why Write a Book Seth has long been thinking about starting a book while at music school. His biggest issue with the music world is the tremendous lack of practical training for musicians, specifically how they can monetize their skill sets. Like many creative types, schools teach students a hyper-specific way of doing things and how to approach their craft. But they're taught little to nothing about how to go out into the world and turn that into a career. His book, Break into the Scene came out when he was trying to solve his own problems. Having read some books as well as some online courses and worked with business coaches, he tried to figure out how to go about turning his skill set into a money-making machine. And he found the striking lack of good resources on this topic out there. Hence, he decided to create something he wished he had access to when he was getting started. It practically took him four years from when this idea was conceived until he finally at down to write it. He knew that if he had to be successful at this, he had to take the time and invest his time, energy, and resources to make it happen. [07:10] Finding the Right Angle for the Niche Seth explains the book was written to be a how-to guide for people, specifically for musicians. The goal is to give them a quick result through equipping them with tools they need to be successful after reading it. What he found intimidating with other similar books is that they're mostly written by university professors. But he felt they lack the rawness of their own story. So he wanted to take a different approach with this. This said, he did have some share of the impostor's syndrome where he doubted himself, which he had to deal with for years and which he considers to be the biggest hangup. But what actually helped him grow his confidence was when he started a blog. He wanted something in a how-to format, presenting really raw, tactical advice musicians could use in specific situations they may find themselves in. He was like creating a little playground for himself where he could test out these ideas - see what works, see what didn't and what was resonating with people. And this was how he approached the ideation of the book, which was a long process to figure things out. By writing his blog to overcome his impostor's syndrome, he saw how his audience was reading it and people were getting results. Then he knew he was ready to write a book and all he needed now was to get a game plan to do it. [10:45] The Impostor's Syndrome and How It Impacts Your Confidence Azul fo

Traditional vs Self-publishing for New Authors - Dr. Ryan Gray - 004 Dec 07, 2017

In today's episode, Dr. Ryan Gray talks about traditional vs. self-publishing and why he has done both, what makes a great reason for writing a book and what advice he has for first-time authors. Dr. Ryan Gray is a former United States Air Force Flight Surgeon who found a passion for helping pre-med students on their journey to medical school. Best known for his podcasts, which have been downloaded over 1,000,000 times, Dr. Gray has interviewed to numerous admissions committee members and deans of admissions for medical schools. Through The Premed Years podcast and the Medical School Headquarters sites, Dr. Gray has helped thousands of students gain the confidence they require to successfully navigate the pre-med path. Dr. Gray lives outside of Boulder, CO with his wife Allison, who is a Neurologist, and their daughter Hannah.

Boss-Mom turns Book into 6 Figure Business - Dana Malstaff - 003 Oct 28, 2017

Today's episode we speak with Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro.

Dana grew the Boss Mom brand into a six-figure business in less than a year.

Life in the Front Row - How being an author can change your life - Jon Vroman - 002 Oct 18, 2017

We chat today with Speaker, coach, and author Jon Vroman, the founder of The Front Row Factor. We learn that Jon never really did well at writing in school and in fact, it was rather hard for him to complete his first book. Jon Vroman is an award-winning keynote speaker, ultra-marathon runner, host of the Front Row Factor Podcast and founder of Front Row Foundation, a charity established in 2005 that creates front row experiences for individuals who are braving life-threatening illnesses. Jon inspires others to Live Life In The Front Row™ by teaching the art of moment making.

Self-published Wall Street Journal Bestseller- Pat Flynn -001 Oct 18, 2017

Today I interview one of my coaching clients and entrepreneur, Pat Flynn. He is the founder of the Smart Passive Income Biog. The Smart Passive Income podcast has been downloaded over 33 million times at the time of this recording. He is the Author of Wall Street Journal Bestselling Author and he shares all about his journey on this episode.

If You Have Always Wanted to Write a Book - 000 Oct 15, 2017

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom.com. Want to get behind the scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors conceptualized, wrote, and marketed their books? Have you thought to yourself, "I'd like to write a book" but I don't know where to start? In the Born To Write podcast, I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world.

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