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    Business

    Authentic Influencer Podcast

    When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. We are on a mission to prove it doesn’t have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 20 years experience in direct sales and digital marketing, I’ve helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose-driven business that is authentic to you.

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    Latest Episodes:
    EP 172 Final Episode Dec 28, 2021

    Final Episode


    EP 171 Choosing the Right MLM company Dec 21, 2021

    Choosing the Right MLM company

    “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.”

    Zane Gray

    So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to look for.

    Brooke’s guest is Zane Gray who has created a very different company from everything else that's out there. His company looks differently at the industry and he’s creating something that is really for the 21st century.

    “Sometimes network marketing is like a dirty word .” Zane Gray

    Zane explains that when he was looking at network marketing companies the reason people join is they want to get the product, maybe the discount, but they aren't really wanting to go out selling it.

    There's a couple reasons for that. In Zane’s opinion the number one reason is oftentimes the product isn't priced right. Second thing is you have a product or something that people would buy.

    Zane created a company where if you refer people and they buy, you're gonna make a really good income, a really good commission basically. But he also said, if you do wanna build a team, I wanna pay you to build a team as well. And he just tried to marry those two worlds together.

    His philosophy is to give customers a reason to come back. His company gives them an opportunity just if they'll share, they actually can get cash back too. That is theirs. And they don't have to sign up to be a rep.

    Zane has a training course that teaches his reps to be endo coaches to help their customers live an endo balanced life.

    “An important thing in business as well is being able to target your specific people.” - Zane Gray

    If you would like to know more about Zane’s new company and what it is all about, check out www.sucavu.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 169 Building a Personal Brand is easier than you think Dec 07, 2021

    Building a Personal Brand is easier than you think

    “A personal brand is so much more than trying to sell yourself.”

    Tacie Avedikian

    In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.

    Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing field she started doing more market research. She loved understanding the why behind the marketing that we were actually choosing for our clients

    “Having your brand really changes the whole dynamic of how you do business.” Tacie Avedikian

    Having an understanding of your personal brand paints a nice picture for everybody that you're working with.

    It also provides a comfort for you and knowing that you know exactly what you're doing and how you want to help people.

    Building a personal brand is not as hard as people think. It’s really just having an idea of what it is that you are doing, how you want to do it, who you want to be able to work with and who you want to help.

    It’s important to create a digital presence. Find those platforms that your ideal audiences are on and just show them a piece of who you are and how that has led to where you are and what you're doing today.

    You want to be engaging. You don't want everything to be about you or just what’s happening on your page. You want to show that you are in fact a good connection to be networking with and a good connection to have.

    “Putting yourself out there and also giving back to those who are willing to connect with you is definitely key and it changes the whole dynamic of a relationship.” - Tacie Avedikian

    If you would like to connect with Tacie and find out more of her tips on how to build your personal brand, you can reach out to her on LinkedIn https://www.linkedin.com/in/tavedikian/. You can also visit her website www.littlebirtdmarketing.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 168 How to Cold Message People Properly Nov 30, 2021

    How to Cold Message People Properly

    “Create real relationships rather than just copy and paste and spam people. ”

    Brooke Elder

    Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.

    After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people.

    “Cold reach-outs are still good, but you have to find something in common.” Brooke Elder

    Having something in common is more than jus, “Oh, I see you have a dog. I have a dog too. You want to buy my stuff?”

    You need to find people that have a problem that you have that solution for - your products, your opportunity. They also a problem. So you are only going to talk to people who have the problem that you solve.

    When you market to everyone, you market to no one, remember that your company is not for everyone with skin or everyone with a nose or everyone that is breathing. That's not who it's for. It's for what problem do you solve that you can help people with that is who you market to.

    Once you understand that, then you can start looking for those people and you can start looking for them in other Facebook groups and add them as friends.

    Then when you start posting on your personal page about how someone had this problem and you help them solve it, and that's the nature of your posts, they're going to see that and reach out to you to solve their problem!

    “The basics of arrows out marketing is looking at how you can serve people and how you can solve problems.” - Brooke Elder

    Check out some of Brooke’s other Spam Squad episodes to learn more tips on how to not be Spammy when you are posting...and remember…. Spam belongs in the cupboard, not on Social Media!!!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 167 So You Want to Start A Side Hustle Nov 23, 2021

    So You Want to Start A Side Hustle

    “Find the people who have the lifestyle that you want and really tap into how they think.”

    Craig Clickner

    Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship, meaning they started their first wave of side hustles.

    Craig and Carrie talk a lot about an idea called Life Set.

    “If mindset is your way of thinking, then life set is your way of living.” Craig Clickner

    Mindset is like your opinions and how you think, life set is your way of living in your choices. What they have found is a lot of people are chasing the money, but the foundation is all messed up. If you don't have ongoing revenue set up it's going to be really hard to build something substantial outside of the day job.

    Craig and Carrie talk about finances and family, faith, having fun and your relationships. If those areas can be in decent order, then can go build a real business on top of that. The best thing that you can do is set a good life example.

    They also talk about life vision, which is like you asking yourself not what do I want to do, but how do I want to live? They have seen people in a lot of different industries who are very successful, but they didn't necessarily invest the time early on for laying a firm foundation.

    Laying a firm foundation is such an important area to slow down and learn about personal develop, growing your leadership, and really live out success principles. It should really bleed and transfer into every area of your life if you're doing it well.

    Some things that people can do to create that solid foundation are first get a good job, but put boundaries around it. And then don't waste time at the office. Then stop spending money on “stupid stuff.” You don’t need the expensive car or gigantic house. Don't try to impress people with what you have, especially when you haven't built and created and earned it yet.

    “Be smart, impress people with your thinking, impress people with your work ethic, impress people with your conviction. ” - Craig Clickner

    Craig and Carrie have written a book that covers the whole spectrum from a comprehensive standpoint on how to actually build something, but not short-term and, and commission-based, but very significant in nature that actually can change your lifestyle and have a really big impact on you and your family's life. There's a link for the book and a few free downloadables on their website, tandem consulting.co.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 166 Get your Calendar FULL of Booked Parties Nov 16, 2021

    Get your Calendar FULL of Booked Parties

    “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.”

    Janet Parks

    Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people.

    Janet is super passionate about teaching people to get out of that fear factor and get out of their comfort zone and just go out there.

    “It’s 2021, Facebook parties are not dead!” Janet Parks

    Janet shares her top three things that people could do and even start implementing right now so in the next month or so they can have a full calendar.

    Her first tip is to incorporate video. Her number two tip is making sure that when you see something out there that's new, try it, don't discount it. Don't just try it once then get disappointed because not enough people hop on and then give up. Try up to ten times! The third tip is to get into people's inbox.

    You don't have to cold message getting into people's inbox. Just take a human approach, you don't have to be that salesy person that's spammy. Just tell people why you're grateful for them. If you start off with gratitude, then it helps break down any of those barriers. The worst thing that you could do is send a message and people are like, what are you trying to sell me?

    When Janet goes into every party, she tries to stick to a certain system called the fire system, it covers all of the bases when it comes to parties.

    F is for future bookings, that should be at the top of your mind. I is for increasing sales, to have a commission in order to grow your business. R is to recruit often.

    E is encourage forever customers, adding people into your ecosystem, adding people into your group, into your email list. By covering all of those bases they encompass everything that has to do with building a successful party based business.

    “You can't go into Facebook parties nowadays and just make a graphic and verbiage post and expect success from that. You’ve got to incorporate relationship marketing. ” - Janet Parks.

    If you would like to connect with Janet and learn more awesome ideas when it comes to booking parties and really just growing your party plan company, you can find her on her website or on Facebook at solutionsforsellers.com and https://www.facebook.com/groups/jpsforsellers.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 165 How to Reach out to Influencers to Join Your Team Nov 09, 2021

    How to Reach out to Influencers to Join Your Team

    “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.”

    Brooke Elder

    Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media.

    It’s easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let's think about this as a business, how can we actually show up to serve others? Because that's what network marketing really is all about.

    “You want to create a relationship with people, especially when they are big influencers that already are running a business. ” - Brooke Elder

    Don't offer a solution if people don't have that problem. When you're messaging people, you have to figure out, do they have the problem that you solve? That's how you're going to be able to connect with them.

    Reach out to people who are influencers, who already have an audience, but don't ever send them spammy messages because automatically they're going to be like, no, you spammy, weirdo, get out of here!

    When you are messaging an influencer you might say something like, “Hey, I really love the whole feel of your feed. This was my favorite thing.” Be specific, so that way they know that you're actually listening to them or you have actually checked it out.

    Then introduce yourself and let them know you represent a company that has some really awesome products and you would love to send them some samples and get their feedback on. That's how you want to approach influencers, because they're used to that.

    When you are talking about influencers, you need to talk to them in their language. So in their language you're going to talk about affiliates. You're going to talk about creating partnerships and you're going to approach them to see if they would like to try the product and then give you feedback on it. That's how you approach these people.

    “Remember, spam belongs in your cupboard, not on Social Media!”

    - Brooke Elder.

    Your network marketing company and your products could be an amazing opportunity for them, especially if they have their own business that they're running. They are probably looking for other things that they can bring in to be able to promote to their audience, but you have to present it in the right way.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 164 Overcoming your own expectations to Find Success Nov 02, 2021

    Overcoming your own expectations to Find Success

    “ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.”

    Kelly Cable

    When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business.

    Kelly has been in the network marketing business and started out the normal way with the emails of scripts and pictures that you're supposed to use. She did it all the spammy Tammy ways and everybody was doing great around her and she thought she must be doing something wrong because she was struggling and becoming deeper in product debt.

    “It's not that I was doing something wrong necessarily, but I didn't have the right mindset. ” - Kelly Cable

    The mindset shift that brings success is to meet people, to find ways to connect with them, to see what they need and what you can provide to help them as opposed to just making a sale.

    Stop doing all the advertising and posting everywhere. Connect yourself to a brand and just create a presence online for yourself.

    You don’t have to have links posted everywhere. Just talk about your products all the time, in normal conversations and on your social media. You're not trying to get people to buy necessarily and that's the idea, people don't feel pushed.

    Building a successful business takes time. There are a lot of learning lessons along the road, so you don’t want to move too fast. When you move too fast, it creates more problems and challenges than you really would even think that it would. It doesn't give you that opportunity to make those small adjustments and to fail small before you fail big.

    When you do have an idea for a business just go ahead and do it! Don't feel like you have to do every step in creating a legal business before you come forth with your idea because then you're kind of stuck. Don’t listen to everybody by saying, don't post this or that on social media, post what you want and you're going to find those people who love you.

    “Step away from caring about what people think of you and find what works for you.” - Kelly Cable.

    If you would like to connect with Kelly, you can follow her on Facebook , Instagram and LinkedIn, but Facebook is definitely the best place to find and talk to her, just search her name, Kelly Cable.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 163 Your Business must change in this ever-changing environment Oct 26, 2021

    Your Business must change in this ever-changing environment

    “ If you really want to scale and grow beyond your initial reach, you really need to think outside the box . ”

    Sherell Slaise

    With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot.

    Social gatherings and home parties are tactics of the past and online marketing has become the new norm. In today’s Podcast, 163, Brooke talks with Sherell Slaise, who shares several tips on how to pivot your business.

    “You still need to make a connection, even in this new online environment.” - Sherell Slaise

    It's really easy to build connections in person, as you can have that back and forth conversation, you can read people's body languages, you hear their intonation and all of those things.

    When you transition to online, even if you follow your same scripts or formats, or like what it is that you say in person, and you try to do that online, that doesn't always work because it lacks the connection that you're making with them. So how do you make that connection?

    Everything begins and ends with your personal leadership. When you start to really understand who you are and build that confidence, you'll get the courage to talk to anyone and everyone, the way that you truly are, what you are and what you communicate.

    In the content that you create online just be you and as you're being you, you'll be able to make those real connections with other people. You'll be able to sift through the noise in a crowd and find other people that hear what you're saying, because they also speak the same language.

    If you're coming from your real, authentic space you create energy. You can feel that level of energy, your level of just laid back the way you're laid back or the way that you're so honest and transparent, that energy does come across online.

    “If you're consistently showing up and just being you all the time, you'll get that same energy back.” - Sherell Slaise.

    If you would like to find out more about pivoting your business and having an online presence, check out Sherell’s Facebook group, facebook.com/groups/LeadingWomenInNetworkMarketing. She also does free lives every Thursday.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 162 How to promote your new business without being spammy Oct 19, 2021

    How to promote your new business without being spammy

    “No one goes on Social Media to be sold to.”

    Brooke Elder

    Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!!

    When you first starting a network marketing business you are so excited and can’t wait to tell everyone about the amazing products and the great opportunities. If you aren’t careful it is easy to overload on spamminess!

    “People come to social media to be entertained. They come to connect, they come to hear stories.” - Brooke Elder.

    So how do you tell a compelling story? Talk about one of the products you offer and tell an example of a problem it solves. Tell your story about why you love it.

    After telling your story say, “you know, I just joined this new company and here's why it was love at first sight, because this, this and this.”

    Then instead of just sending them, “here's a link, just order from me,” invite them to your launch party on your Facebook group.

    Teach them why it is that they actually need your product by doing five or six posts. Think of the products that you offer and tell a story in a post about each one and the problem that they solve.

    When you craft a post with a personal story people feel more connected. They want to find out all it is that you have to offer because you are taking them on a journey. It's not just, here's a post. I joined a new company, buy my stuff.

    “It is your job to know how to connect with your audience and to be able to help and serve them.” - Brooke Elder.

    When you create an experience for people through storytelling they connect better with you and your products. When that's your focus, your marketing is going to be a hundred times more effective because you're connecting with people and you're making it about them, and they can see themselves in the story.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 161 Serving Over Selling to reach a 6 Figure Business Oct 12, 2021

    Serving Over Selling to reach a 6 Figure Business

    “It doesn't matter what you sell, if you're serving first, you'll sell it. ”

    Heather Burns

    In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions - serving authentically instead of just pushing a product.

    Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there was a difference between people purchasing the product and actually implementing it and using it.

    “Network marketing is not just selling the product or getting people to join. It's really about creating that legacy.” - Brooke Elder.

    Heather discovered that network marketing was so much more than selling a product. You're actually helping people in so many more ways than simply helping them lose weight, or whatever your product may be.

    Heather really changed her focus from selling the product to really trying to focus on how she was supposed to serve people. She also thought of what else she could offer them and how she could help change their lives. When you make tan impact, the income follows.

    When you're really looking at other people and how to serve them, it's all about creating that customer experience that makes people want to keep coming back to you.

    One way to create a customer experience is to send a gift with the order, , a handwritten note goes a very long way. As social media goes and that touch that we can have, that's virtual, it's being authentic and sharing your life, sharing the ups, sharing the downs and sharing your trials. Share your mess to message, your testimony, victim to Victor, that's where people connect.

    People don't relate to perfect. In fact, that makes them feel like they can't connect and that they could never have what you have or do what you do or be who you are. We all are special. We're all unique. We all have our own story. And so if you can really grasp the concept of sharing your story, because nobody has your story.

    “ People come for the product or the service, they stay for the community and the relationship and the connections.” - Heather Burns

    Heather’s last tip is to write down the list of things that actually have changed your life. Don’t leave the list until you have at least 20 things on there, that might seem like a stretch, but she promises that those are the things that people actually want. If you would like to find out more about Heather, you can follow her on Facebook at Garden of Favor Bloom Society or listen to her Garden of Favor Podcasts.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 160 Overcoming the Anxiety of "Getting Your Name Out There" Oct 05, 2021

    Overcoming the Anxiety of "Getting Your Name Out There"

    “The thing to remember is that your anxiety is always lying to you. ”

    Stephaine Lora Bearce

    In Podcast 160 Brooke addresses a topic that is so needed in network marketing, because the biggest thing that she sees people struggle with is confidence in themselves and talking themselves out of doing things like stepping out of their comfort zone. Today she has a conversation with Stephaine Lora Bearce, who is an Anxiety & Empowerment Coach.

    Stephanie found her passion working predominantly with entrepreneurial women with overcoming anxiety and really stepping into their power. Anxiety is a soft spot in her heart because she has personally dealt with it most of her life.

    “One of the big fueling pieces for anxiety that keeps us from doing the thing is by letting it get too big.” - Stephanie Lora Bearce.

    Stephanie is Queen of Baby Steps. We build these huge goals and big lists in our heads then we look at it and just shut down. The number one thing is to break the list off into tiny pieces. So much fuel for anxiety is all or nothing thinking so breaking it down into baby steps is huge.

    Another tip is self awareness. You have to know what's going on inside your own head before you can catch it and fix it when you start to spiral out. Self talk is everything. Listening to the phrases that you're saying to yourself, the tone that you're using in your head when you speak to yourself, because we don't always talk very kindly to ourselves.

    When it comes to self-talk you can either put an “I am statement” on something, or an “I'm feeling” something. When we wear that “I am” tag, it becomes a piece of how we define ourselves and therefore that feeling will start to come back and stay a lot longer. When we say, instead I am feeling anxious right now I'm feeling overwhelmed. I'm feeling whatever, that reminds the brain that this is just a moment in time, not a place that we live and not something that we actually are at our core. One little word change can really affect the way that we think and view the world.

    Once you build self-awareness you realize that you have a choice. That's where the power piece comes from - knowing that you get to actually design the way that you go about your day.

    We are not a deep breathing society because we're go, go, go, go, go. There's a lot of shallow breathing in the way that we live life. We set off the stress and all the cortisol reactions in our body that therefore ends up leading us into the anxiety response. If you can just lean into it and just take a couple deep breaths, choose a new thought, it's going to change the game for how you face the things that are causing anxiety in your life in business and how you can take action on them.

    “Anxiety is just excitement without the breath.” - Stephanie Lora Bearce.

    If you would like to learn more tips on overcoming anxiety and connect with Stephanie, you can find her on Facebook and Instagram, Stephanie Lora Bearce (on Instagram there are no spaces between her name). Her business name is Upleveling Unapologetically, you can find it underneath her free Facebook group.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 159 Stop Playing Small in Your Business Sep 28, 2021

    Stop Playing Small in Your Business

    “Spam belongs in your cupboard and not on Social Media.”

    Brooke Elder

    In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically!

    The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who's with me?” That is not how you build a business. If you're done playing small, then it's time for YOU to step up. It's not about you going and messaging 500 people because that is so spammy tand it is going to get you kicked off of Facebook and put you into Facebook jail.

    “How do you grow your business and stop playing small? It's all about goal setting and it's about who you are becoming.” - Brooke Elder

    If you want to be a person that's making $10,000 a month and you are not right now, it's because you are not that person. When we are trying to achieve our goals, we have to become something different and step out of our comfort zone.

    Brooke explains that some people have a very small comfort zone around them. The problem is here’s your comfort zone. Your goals are clear out here. So if your goals are clear out here, how can you then reach those goals? People think, “oh, I just got to step out of my comfort zone.,I'll grab it and I'll pull it back in.” That's not how it works! We actually have to do things that are going to expand our comfort zone so it will encompass our goals and become what our goals are.

    Stop playing small by gaining knowledge. We don't want to step out of our comfort zone because it's scary. It's scary because it's unknown, we don't know what that looks like. But if you just do it, you actually gain experience and when you gain experience, now it's not scary. Now you have knowledge

    If you are not learning and being inspired every single day, your day is not going to be inspiring. And if you aren't inspired you aren't going to be able to inspire others.

    The more that you are learning and you're putting information in, it's going to change you because it changes your thoughts. It changes the way that you think about your business. It changes the way you think about yourself. It changes the way that you think about the world. And when we are changing, we are becoming something different. So what you listen to and what you read are so important.

    “How about we change us so that way we can then go and change the world.” - Brooke Elder.

    We have to really expand our comfort zones. And once we expand it big enough, it will encompass our goals because we have become something different. We have changed our habits. We have changed the way that we think, we have changed our knowledge and our experience. That is the thing that's going to help reach your goals. That is the thing that's going to help you stop playing small.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 158 Procrastination and Productivity Sep 21, 2021

    Procrastination and Productivity

    “Done is better than perfect.”

    Brooke Elder

    What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158.

    Over the years Sophie developed a passion for doing things that are really meaningful in a very productive way. The essence of her work is that productivity is not just doing stuff, but to make sure that the boxes that are on your list are really connected to what's important to you, to your community or to your family.

    “Be deliberate about what you do and the way you spend your time.” - Sophie Chiche.

    A lot of people don’t see that procrastination gets in the way of their productivity. Sophie lookz at procrastination very differently than most people and has written an article about the ways that we procrastinate that are really purposeful.

    One of the reasons for procrastination is you don’t have enough information to finish the task. If you don’t have all of the pieces to begin with, the task is impossible to complete. People then feel like they have failed. That’s not the case, there just wasn’t enough information to begin with.

    Then there is the perfectionist. The perfectionist doesn't put out things unless it is perfect. Every time they reach a level of perfection they are like, what else could I do to make it even better and even better and even better. So the don't put out the work, they don't put out anything because it's not perfect.

    Another way people procrastinate is they commit to too many things. We have family, we have work, we have ourselves that we want to also grow. And then we take on more commitments, we have too much on our plate. It’s important to negotiate and renegotiate so you don’t break your commitments.

    The next one is to learn to say, no, , because we are such people pleasers. A lot of people feel like if they say no, they may hurt someone else's feelings or they may think bad of them. It’s important to have boundaries. Boundaries are not something that you put on other people, but that you put on yourself.

    “Look at procrastination instead of something of, “oh, I'm not doing something, I should,” look at it as, this is just a sign of telling me that something is not in line.” - Brooke Elder.

    We need to do some self reflection and get to really know ourselves. If you want to know more about Sophie and continue this conversation, go to her website, becurrenttoday.com. The link to her article about the five ways that we procrastinate is: https://www.becurrenttoday.com/five-ways-people-are-pro-at-crastinating/

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 157 Gain Confidence and Customers with Video Sep 14, 2021

    Gain Confidence and Customers with Video

    “Whatever your service, whatever your product is, video is everything. ”

    Amber Lykins

    In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video

    Olivia Heyward has 10 to 15 years experience in a web design, logo design, marketing and material design. She is all about helping women brand themselves. Amber Lykins has been in the beauty industry for 15 years. Her philosophy has always been to teach women how to really have a flawless finish of on camera off camera.

    “The best thing about video is when you watch someone you like, you build a relationship with that person without actually even having to be there.” - Brooke Elder

    Olivia stresses that the thing with video is you've already niched down who you want to speak to. You're saying things that relate to that person, so when you're speaking it, they're thinking, “that's me!” and they tune in more.

    Through video you can actually meet new clients and you don’t have to be killing yourself on the streets and be on the phone,twenty four seven. People are attracted to video marketing and creative content.

    Confidence is a huge issue when it comes to being on video. One of the ways that you can start to immediately build your confidence is to start before you're ready. A lot of times people procrastinate with thoughts like, “I need this, I need this equipment, I need these fancy lights. I need all these things.” That's just procrastination. If you have a iPhone or a good cell phone, you can record amazing content right from your phone.

    Amber adds that practicing is also helpful. She suggests to start with live streaming because it’s more natural and relaxed. People expect that to be a little bit more loose, so you don't have to be as perfect and as polished as regular content. Even if you record sometimes and don't even put it out there, just record because it just builds your confidence. It gets you more comfortable on camera.

    What will build your confidence is knowing the simple things that you teach will bring more value. You have to know who you're speaking to. You have to know really what you have to offer, that is key to creating your videos right on brand.

    “Show up as yourself because that's what people will fall in love with.” - Olivia Heyward.

    Amber and Olivia are offering a fantastic free five day challenge that helps you break down who you're targeting and also finding out about yourself. It will help you build a foundation because a lot of times people want to just start creating content and they don't have a focus. You need to have the end in mind when you start something. Knowing exactly what you're doing will make creating content so much easier. To check out their challenge, go to https://createcontentacademy.com/

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 156 Don't Pimp Your Company Sep 07, 2021

    Don't Pimp Your Company

    “We don't want to pimp out our company because no one cares.”

    Brooke Elder

    Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company.

    We are all very selfish and we really just care about ourselves, so no one cares about your company. When you talk about the growth that your company has accomplished in the last three years, it only attracts the people who want to jump on that bandwagon and are looking for a get rich quick scenario.

    “I would much rather have 5 to 10 freaking awesome business builders, then a thousand downline that you have to babysit.” - Brooke Elder

    So what does a recruiting post look like that is not spammy? The first step is to create and engaging post and tell them that you have been building your business. It’s important to let people know there's work involved, because it does take work!

    If you presented it as, “Hey, earn money, have trips, have fun, do this,” that's great, but when you do that, you get the people who that's all they want to do and they actually don't want to work.

    Then you turn around on them because yes, it's about me, about what I just did, but you're going to ask about them. That’s arrows out marketing. Ask questions to your audience about things they have done to build their business or things they have accomplished.

    Once you start getting all of the comments coming through on this engaging post, you can either comment on the post or you can create another post.

    Since most people are using Facebook to do their posting, Brooke talks about the strategy of using algorithms on Facebook. You need to be picky about who you recruit on your team. Make it like a job application and map out the qualities and characteristics that you are looking for.

    “When you actually have strategy behind what you're doing on social media, you're going to get way better results.” - Brooke Elder

    If you are authentic and direct in your posting you're going to be attracting the right people. You're going to get business builders not those people who are just tire kickers or kit snatchers. That's not them, so you’re not going to have them on your team and it's going to make it so much easier.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 155 Creating a Power Hour to increase Team Retention Aug 31, 2021

    Creating a Power Hour to increase Team Retention

    “It's really about relationship building when it comes down to it.”

    Lindsay Dollinger

    In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them.

    When Lindsay joined her company one of the big things that she wanted was that community feel. She was committed and wanted her team to know that she was always going to be there for them while still having her own boundaries because she still worked full time as a teacher.

    “Team Power Hours are really vital to not only create community, but help people grow their business the right way.” - Lindsay Dollinger.

    The way Lindsay’s Power Hour works is once a leader under her sponsor someone, then they do a three-way chat that reviews the onboarding process. Then she makes sure that the new consultant talks with their leader first, and then they come to her. Creating that authority for other people on your team so that you're not the one answering all the things all the time is really important.

    .

    She has a leader circle with eight women in it who committed to leading one team power hour a week. They each take a day and do an hour of leadership coaching,mastermind, or mentorship calls. A couple people do a more beginner one where they have a list of tasks to do.

    Lindsay builds time into her Power Hour to send “Love Bombs”. These are just messages to say hello, check on someone and I’m thinking of you. Selling should not even come up unless the other person brings it up.

    That is building a relationship with people. That is how to attract people to your team because they feel seen and they know that you are not doing things in a spammy way. It's a really nice way to establish those relationships with other people, especially if their love language is quality time.

    She also builds time in for follow-up and time for scheduling posts. She is really big about productivity and being productive with that hour of time. She makes sure that when they are on a power hour, they are actually guiding and getting work done.

    “A confused mind does nothing.” - Who Said It.

    Incorporating Power Hours into your business is really a super simple solution that solves so many problems. It's going to increase your retention. People are not going to be confused. They're going to know what it is that they're supposed to be doing. If you would like to connect with Lindsay and learn more about her tips or join her team, you can find her at lindsaydollinger.com and facebook.com/lovinglifewithlindsay.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 154 Build wealth with 5 keys to money mastery Aug 24, 2021

    Build wealth with 5 keys to money mastery

    “Most people are so focused on debt that they can't see the bigger vision of what's possible .”

    Veronica Singh

    In today’s podcast, 154, Brooke and Veronica Singh have a great conversation about things that are really never talked about in network marketing.

    Veronica was introduced to the network marketing industry by her best friend in 2012. She learned a ton about the industry, but she also learned a ton about how to also master your finances, how to master your health and things that are typically not taught in the industry as a whole. She shares five keys of money mastery.

    “Everybody gets started in network marketing to make more money.” - Veronica Singh.

    Most people when they get started in network marketing financially are dealing with debt. If you're constantly focused on debt, what do you think you're going to create more of in long-term debt? When it comes to money, you have to have a strong mindset and start thinking abundantly. What can you create and what value can you bring to the marketplace with your network marketing business that you're building in order to produce sales.

    The first key is making money, but making money is only one of the five keys because yes, you need to make money, but you have to have the other four keys working simultaneously in order to create wealth long-term..

    Key number two is managing that money. So simply put, it's understanding how to get your cash flow in order. Instead of taking your monthly income and dumping it all into paying off liabilities, start taking a percentage of that and put it into assets that can generate additional cash flow.

    Key number three is saving money. Look at strategies or plans where you can put your money in a place where it has the ability to compound. Key number four is protection of money and is actually the most important key. Identity theft is actually the fastest growing crime in America today.

    Last is key number five, growing your money. If you can get your cash flow in order, start putting a percentage of that money aside into a plan that can actually start accruing interest and actually compounding that interest over time.

    “If you're not passionate about what you do, you're not going to be motivated to work .” - Veronica Singh.

    If you would like to get more tips on how to be financially savvy you can find Veronica on Instagram. Veronica has an ebook that she wrote a few years ago, you can find that free ebook at www.understandinglongtermwealth.com She also suggests reading the books The Retirement Miracle and The Power of Zero. Another helpful resource is www.socialtenacity.com/moneymindset

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 153 Don't be a spammy network marketer and do a host a post challenge Aug 17, 2021

    Don't be a spammy network marketer and do a host a post challenge

    “ Anytime that you're doing anything for marketing and it's one and done. most of the time, it's spammy. ”

    Brooke Elder

    In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook because it's actually against their policies.

    The strategy of Host a Post is to get your eyes in front of more people and have other people post your spam for you. This is not okay! It's bad enough that we have people out there that are posting their own spam, but asking all of your friends to post spam for you?

    “How can we create a different strategy that is still maybe similar but less spammy? ” - Brooke Elder.

    Brooke talks about what are the results that you are trying to get from your posts. The end result is to increase your sales, get more customers, get more recruits and ultimately grow your business.

    One way to get your friends and their friends and their friends to all see what it is that you offer is to use your Facebook Group. Ask your friends to invite their friends into the group, but you don't just say, “Hey, this group is awesome. You should invite your friends in it too.” That's not how you do it. What you do instead is put together some sort of event, it could be one Facebook live that you're going to do. It could be a three-day event.

    Create your three day event around a topic that solves a problem. The week before your event, talk about it in your group and tell them if you know of anyone else that would be interested in learning about this, make sure you invite them into the group because we want to help as many people to be able to achieve this result.

    You can promote that on your personal page and say, “Hey, in my group, this is what I'm doing.” So now you're getting people there. And you can also say, “if you want to invite other people to this, here's a post that you can post and let other people know that this is what we're going to be talking about.” So you're automatically building your audience. You're building your leads and you're doing it because you are bringing people value.

    On the first day of your event you will just talk about the problem and offer tips on how to solve it. The second day you can offer a solution or product not affiliated with your company. The third day talk about your product, talk about benefit, benefit, benefit of why it is that they need this product and offer a discount.

    “If you're ever feeling like you're puking on someone, you're doing it wrong.” - Brooke Elder.

    We serve people by bringing them value by saying, you have a problem. I have a solution. Part of my solution may include network marketing products or joining my team, but I'm going to give you a lot of other options too. It's not about me selling. It's not about you joining my team. It's about me helping you solve the problem that you have. When you come from that sort of mindset, that's when your business is really going to explode.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 152 Managing expectations in your business Aug 10, 2021

    Managing expectations in your business

    “ It's okay to be where you're at and give yourself permission to say wherever you're at is perfect for you.”

    Brooke Elder

    In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry.

    Sarah has been around this amazing profession for over 20 years and has a unique perspective because she built her business being single. She built it being married and shebuilt it with kids and they're all definitely different phases. When she first got introduced to the business she had no business being in business at all,, but she absolutely fell in love with the profession and the people in it.

    “If you're brand new, be excited about being brand new, don't be scared about it.” - Sarah Zolecki.

    Most people come into the business with an employee mindset. We're used to being told when to take a vacation, when to take lunch break, when to do whatever. Then all of a sudden we get into network marketing and we're in our own deal and we're like, “this is awesome” and then at the same time we’re like “this is really scary!”

    It is so important when you are brand new in the industry to cut yourself some slack! It’s going to take a while to get your legs, so to speak, and figure out how things work in the industry and your business. Your first year is not to be a rockstar, it's just to become proficient and start learning the skills you need to build your business.

    There really are only a few fundamentals to this business and once you got it, you got it. It's talking to people, having conversations, it's inviting people to look at your product or service or the business, and then it's following up. Then it's enrolling them as a distributor or it's getting them to sign up as a customer. Then it’s just repeating the same process.

    Whatever your goal is in your business, take the deadline off otherwise it puts so much pressure on you. It doesn’t matter when you get there, it just matters that you get there.

    Everyone that gets involved in the business has different skill sets that they bring to the table. Some of us have a little bit more skill sets than others, but be patient, there’s always something to learn that will prepare you to handle future situations.

    “It's so important not to compare yourself to other people because the journey is your journey. ” - Sarah Zolecki.

    If you would like to connect with Sarah, you can find her on social media at sarahandtony.com

    https://www.facebook.com/sarahzolecki

    https://www.instagram.com/sarahzolecki/

    Another tip to help keep the perspective of where you are and where you are going is to create a magic morning. For more information check out www.socialtenacity.com/magicmorning

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 151 What to post in your Facebook Group to Get Sales Aug 03, 2021

    What to post in your Facebook Group to Get Sales

    “You have to learn how to attract people to you.”

    Mandy Podlesny

    The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total opposite side of the spectrum and they talk about value and bring in a community but they don’t know how to talk about their product.

    Brooke and Mandy Podlesny (Mandy P) have a conversation about what you can do and how to position yourself as the expert and still get sales from your Facebook group.

    “The amazing thing about network marketing is you can just be yourself and whatever avenue and direction you want to go, pour gas on that and go do it.” - Mandy Podlesny.

    Do what really, really works for you and what feels good to you. Don't try to like be everything else someone else is. Nobody comes to Facebook or Instagram or any social media with their credit card in their hand being like, “Okay, I'm ready to buy your stuff now.” You want to create curiosity to get people to comment and engage, then go have conversations in the DM.

    One way to utilize your group is to use the add tag message system. So things that you repeat yourself with, a kit or something that you like that is one of your top sellers. Do a video on that specific product and then post it in the guide section. Then when someone wants information tag them in it and let them have the responsibility for educating and then follow up.

    It's not our job to manipulate or twist and turn someone into buying a product. It's like, “here's the information I know this will help you or this will be great for you. Do you want it? Yes or no? “

    If people do say no, don't continue to follow up with them, if they say they're not interested, leave it.

    “Network marketing is netWORK marketing. We have to do work. We have to take it seriously.” - Mandy Podlesny.

    If you're struggling, get a mentor or coach or someone that will show you, coach you, guide you and do it the right way. Understand that it is work. You're not just going to get your luxury vehicle by three posts, right? You have to do follow up and you have to do the work.

    If you would like to find out more information about Mandy and see what she is doing in her Facebook group, you can connect with her on these links: www.ketoclubwithmandy.com

    https://www.instagram.com/moremandyp/

    https://www.facebook.com/mandypodlesny

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 150 Why only talking about money brings the wrong recruits Jul 27, 2021

    Why only talking about money brings the wrong recruits

    “Quote One.”

    Who Said Quote

    In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically.

    This is what the post said. “Would you be interested in a new job, a new experience, even if you already work, would you like an extra bit of cash? I work full time and still have time to sell.” Then it had a picture of her product and then says, “are you interested?” 67% said no.

    “How do you talk about your products or your opportunity in a way that make people really want to join?” - Brooke Elder.

    First is putting something out on social media. We all know we don't want to sell, we want to share. This is just a very simple word choice, but when we are deciding to share, instead of sell, that changes our motives.

    So just tell your story. You can't really say that much in a Facebook or an Instagram story, so instead you could to do a three or four part story. You could also do a video of you talking about this instead and then you could still do the “are you interested?”

    Instead of, “are you interested?” it could be, “do you want more information or do you want to see how I did this?” So tell your story. What is it that you did? It doesn't mean that you have to have this amazing story of like, “oh, I retired my husband...I was able to quit my full-time job...I make a million dollars,” like all of those things. We think that we have to have these big, huge milestones before people even pay attention to us, which simply is not true.

    A milestone that you can talk about is “do you know how awesome it feels to have a car that now I don't have to worry about how am I going to make that car payment? Instead what I do now is put that money away into savings!”

    It's all about stories and being able to connect to a situation that the people listening have been in.

    “The greatest thing about network marketing is it's a business in box.” - Brooke Elder.

    You don't have to worry about all the legal stuff, or product development. You don't have to worry about all the systems and automation of like, how do we ship these things from here to there. All you have to worry about is the customer service, making sure your customers are taken care of, the marketing and the sales, that's it.

    If you want a step-by-step plan on how to be successful, join us in the Academy. Every single month you’ll receive a checklist of all your IPA's and all those things you need to be doing to have that personal profitable heart-centered business, to reach your income goals and to start living that lifestyle that you truly want. So check out the Academy at www.authenticinfluenceracademy.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 149 Breaking Down Barriers and overcoming Rejection Jul 20, 2021

    Breaking Down Barriers and overcoming Rejection

    “We're real people. We're real moms. We're actually making real money and it's not a pyramid scheme. ”

    Livvy Cunningham

    Today is Podcast 149 where Brooke and Livvy Cunningham have a discussion about breaking down the barriers in the network industry because network marketing has kind of this bad, stereotypical view on it. And that's not really what it's like.

    Livvy is a wife and mother of four who has been in the industry for about nine years. She went to Boston University in their school of management and graduated with a degree with a concentration in marketing. She was a powerful woman in the corporate world, then got married and started a family. Her second child was born with a serious heart condition and she made the decision to leave the business world and became a full time mom. That’s when she discovered network marketing.

    “It's a mindset thing. You have to be confident in what you're doing.” - Livvy Cunningham.

    People might be interested in joining your team or your company, but they have friends and family whispering the stereotypical garbage in their ear. You have to be confident in what you're doing and be proud of the work that you are doing.

    If people really only took a time to just check it out for themselves instead of just buying into the industry hate, they would see that it's so much different and would see that it's actually amazing products that you're spending money on.

    It's very hard to be successful and be able to share that success without having haters, , but it's a part of the industry. It's the part of the process, no matter what your product is.

    It’s going back to mindset. All you're doing is presenting and then giving the person the opportunity to say,” yeah, that sounds cool, or no, thank you.”

    They're not saying no thank you to you, or you're the worst or no I don't like you. It's not,you, it's just not the right time. You're going to hear nos, but it's not personal. It's not a reflection of you and who you are.

    “It's rough when you're putting yourself out there and people are rude. You just have to learn to let it roll off your back. ” - Livvy Cunningham.

    If you would like to connect with Livvy, just send her a friend request on Facebook. You can hang out with her in her VIP group, it's not a salesy group at all. They hang out, talk, crack jokes, post memes and have discussions about being a mom, about being a woman and all of the things we face. https://www.facebook.com/livvy.cunningham

    https://www.facebook.com/groups/byebra

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 148 Running your business as a business owner vs an MLM leader Jul 13, 2021

    Running your business as a business owner vs an MLM leader

    “You have to run your network marketing business like a business if you want it to pay you like a business.”

    Tara Truax

    In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader.

    Tara is a retired professional dancer. After the birth of her second child she started having the horrible feeling that the world was surrounding her and she couldn’t breathe. She found a friend who had a product that helped with that. And before she knew it, she had a really good product testimony and fell into this industry by accident.

    “I don't believe we can develop leaders, leaders develop themselves. Leaders will always find the tools they need.” - Tara Truax.

    One of the important tools needed is to find ideal strategic business partners to work with. What we find in this industry, because as a low startup cost, we get a lot of people at these entry level positions who are not willing to lead themselves, who have employee mindset versus business owner/entrepreneur mindset.

    So our job basically is to go through those “resumes” and we present, we interview, we find those strategic business partners who then will develop themselves and also find those strategic business partners.

    Tracking your business measurables, the actual things that bring in your business, is also a great tool. You should know what new products are coming out, the sales for that product, how that went, how many new employees, how many new partners are coming in that month and how many have whatever to get to whatever bonus.

    Tracking measureables, being smart with your taxes, being smart with your money, investing properly where you're investing back into both your team, into your business, into your family, into your future, all these will help your business grow.

    If you track those measureables, then you get out of the total emotional roller coaster of, “Oh gosh, I'm working so hard and I'm doing all these things and nothing's happening.” When you track your measureables, you get out of the emotion and you look at the facts and then those facts become wisdom.

    “This business actually should bring you joy.” - Tara Truax.

    The past year has been very enlightening for a lot of people, we can see a shift from people being from desperation into inspiration. People are seeing this as an opportunity to be at home, to share with their families, to create the next level. If you would like to connect with Tara and find out the exciting things she has upcoming, you can find her on Facebook, Instagram and her website at

    https://www.facebook.com/tara.truax

    https://www.instagram.com/thebodywisedancer/

    https://www.thebodywisedancer.com/

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 147 Build a Solid Foundation to grow your Network Marketing Business Jul 06, 2021

    Build a Solid Foundation to grow your Network Marketing Business

    “When you are marketing to everyone, you are marketing to no one, you have no foundation.”

    Brooke Elder

    In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people.

    Usually on average, the results are for every hundred people you talk to, two will say yes. Those are horrible odds! When you do this, you start to feel burned out and you start to feel like you're not good enough and you start to feel like everyone else out there can do it but me. So you end up quitting because you don't understand the foundational piece.

    “If you didn't know this, the industry is changing.” - Brooke Elder

    From October to December of 2020, the network marketing industry saw a

    21% increase in people joining. That hasn’t happened since 1982. There was a pivot in the industry. They changed all the strategies to hotel meetings and to having the three-way calls, like all the things that your upline is probably using now.

    We're about to experience that again. And we're experiencing the pivot of how to build your business authentically in the net, the digital space. If you don't pivot with the industry, you're going to be left behind and your business is going to suffer.

    Brooke talks about what this pivot looks like, especially when it comes to foundation. It's thinking through the, what experiences do you have to set yours yourself apart? You have to have a personal brand in this new age of network marketing. If you don't have a personal brand and you're relying on your company's name, it's not going to work. You have to stand out.

    You've got to know who you serve. You need to have a mission. You need to have a personal brand. If you don't have those, you will be left behind. It may take a year. It may take two, three years, but five years from now you will not have a business. So what can you start doing right now in order to figure this out? How can you build this really solid foundation? Social Tenacity can help. Social Tenacity is different from a lot of the other people out there, from your uplines, from other people that are telling you, this is how you should do network marketing.

    We want you to position yourself as a real business owner and that you have this personal brand, you have this way of how you want to help people as well as coming from that servant leader. Inside the academy we show you how to identify who your person is and understand the things that are unique about you and how you can marry that with the problem that your company solves or your product solves. This is really the new way of building that foundation of your business.

    “It's all about having that personal brand and having people reach out to you for help.” - Brooke Elder.

    If you're interested in learning more about the proven system that we teach inside the academy at www.authenticinfluenceracademy.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 146 You don't need to be spammy to reach out effectively Jun 29, 2021

    You don't need to be spammy to reach out effectively

    “The cool thing with network marketing is it's about people.”

    Bethany Shipley

    In today’s podcast Brooke chats with Bethany Shipley about her success in network marketing. She shares some of the tips that have helped her to be successful.

    Bethany was not excited about network marketing and had a person persistently inviting her for a year to come to her class, come to her business meeting, come to her girls night out. She finally just told her husband, “I don't know when she's going to get the point. I'm not interested,” but then something changed.

    “You can't say the wrong thing to the right person when it's their time.” - Bethany Shipley.

    Bethany saw her parents join another network marketing company and they had this energy about them that she hadn't seen in 20 years. Her dad was in this zone of, I can take control of my life and I can make things happen for myself that otherwise wouldn't happen. She remembers watching them have that transformation and she wanted a piece of that, she wanted that energy.

    She committed herself to her business six and a half years ago. She saw the amount of money that could be made and thought “I can do this, but I'm doing this literally with no sales experience, no skill, no idea, no social media presence. I'm 21 years old with no college degree!” She studied hard and went to Google and YouTube where she found a common denominator between everyone that was successful and that was they were actually doing things in a heart-centered way that's authentic to them.

    She realized if she was going to be in the game and be a professional, she needed to start playing the game. She discovered that there was a FLOW to finding somebody to talk to you.

    F would be, find someone to talk to. L would be let them know what you’re doing. O would be offer your product. And then the W would be, “would it be okay if I sent you some information?” You're not just out there finding every single person that you know to talk to you. It's finding the right people that have the problem that you have the solution for it. And that's when you keep going.

    When Bethany trains her team, she talks about the difference between urgency and desperation. Desperation is like, “I'm going for a rank and I need this and I need you to do that,” where urgency is more of “ You need this. I want to help you.”

    “Every one of us has a unique way that we see the world.” - Bethany Shipley

    When we have our mission, which is who we want to serve and how we want to serve them, our style of how we deliver that is going to be what lands for different people. If you want to know more about Bethany and learn more tips on how to be successful, you can follow herstories on Instagram at https://www.instagram.com/bethanyjshipley/

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 145 How to post on social media authentically Jun 22, 2021

    How to post on social media authentically

    “It's all about branding. It's all about staying consistent on your social media.”

    Mindy Saunders

    In today’s podcast Brooke answers the most frequently asked question that she receives, which is how to post authentically on social media. She speaks with Mindy Saunders who has built her business all on social media and has raised to the top of her company in just ten weeks!

    Mindy’s twin sister invited her to a direct sales party online and she thought that she would like to do something like that. She did a lot of research and discovered that through specific strategies on your posting and daily reach outs systems were super simple. As long as you were consistent with it, social media platforms will take what you create and boost it out to more people

    “Self-development is key each and every day.” - Mindy Saunders.

    Mindy stresses that it doesn’t matter what your rank is in a network marketing business, you need to find people that are successful and you follow them, you listen to what they have to say and you model what they are doing. They have paved the way, they know the way, just learn what they have to teach.

    It's all about consistency. It's all about the self-development, it's all about remaining consistent in your business. There's going be highs and there's going be lows, but you just have to stay consistent and you just have to just stay neutral, ride the wave, don't get too high on the highs. Don't get too low on the lows. Something to be proud of really takes a lot of ebbs and flows and when you're there it's that much sweeter.

    People want to connect with real human beings and not feel like they're inadequate with who they truly are wanting to connect with.

    The mistake that a lot of network marketers make is they're just posting about their product and how awesome it is or there was a sale on this, or there's a new product that just got announced. And that's all that you really see, you don't see that person behind all of the product.

    Just be real, be human, be a little bit vulnerable and genuinely connect with people. That's where you're going to get those people that are your tribe and they come in and those are the people that you want to work with and associate yourself with. If you do this, your job will be fun and exciting.

    “Put all of you into your social media, because you are more than just your company.” - Mindy Saunders.

    If there's one thing about everything that has to do with business, whether it's network marketing or anything, it's just staying consistent. When you do that, people start to come and it happens, eventually. If you would like to connect with Mindy you can find her on Facebook and Instagram. Mindy and her sister Mandy have recently transitioned into coaching, you can find them on YouTube. https://www.facebook.com/mindy.saunders.79 https://www.instagram.com/mindysaunders/

    mindyandmandy.com

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 144 Actually Build Relationships on Messenger Jun 15, 2021

    Actually Build Relationships on Messenger

    “Don't be a spammy weirdo! Create real connections with people and your business is going to soar.”

    Brooke Elder

    Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do’s and don’ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales.

    Brooke discusses what it's like to be on the receiving side of a spammy message. Messages like that instantly bring thoughts of, “I do not want to have a conversation with you because all you're doing here is saying I have something awesome. It's on sale, buy it. And you're pushing it on me. I don't want it.”

    “Spammy infomercial in my inbox? No thank you.” - Brooke Elder.

    Brooke shares examples of how a consultant can create posts that are authentic, not pushy, not self-promoting and definitely not spammy! Building a relationship through messaging is the key to success.

    It’s important to remember that you are not selling your company, you are identifying a problem and offering a solution.

    Brooke received a friend request on Facebook this week that was a great example of how to create a relationship using the arrows out strategy.

    His first post introduced himself by name and then recognized what Brooke’s company offered and asked how her journey has been. His post was all about her and what she was doing. That approach makes it easy for someone to want to respond back. The next few responses he asked open-ended questions, not yes or no ones. All of his questions were exactly related to Brooke and where she was at.

    Once the relationship was built he identified a problem that Brooke had then told her about his Facebook group that offered trainings and resources that could help her if she was interested. No pressure, no hype, simply offering help. This is how you do marketing ladies. This is it. It's not sending those copy and paste messages.

    “Creating connections with people, is it a longer process? Yes. Are you going to build better relationships? Absolutely!” - Brooke Elder.

    Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 143 Thinking like a Business Owner Jun 08, 2021

    Thinking like a Business Owner

    “Your business doesn't start until you start talking to people outside of your friends and family.”

    Majid Zafer

    In Podcast 143 Brooke has a conversation with Majid Zafer, a brilliant business minded person who believes that whatever skill sets that you learn in network marketing are very applicable to traditional business also.

    Majid was kind of forced into network marketing at a very young age, his parents joined Amway when he was ten years old. He went to every Amway convention and learned from a lot leaders. If you can run a successful network marketing company, you would probably also run a successful business, but that comes with its pain points too. Every network marketer has thought of quitting at least multiple times. And if you haven't, you haven't worked hard enough.

    “It is great to be inspired, but it's most important to be true to yourself .” - Majid Zafer

    Business mindset is key on multiple fronts because what it really is, is person development. It might be a journey for you to take and the best thing that's gonna happen for you through that journey is who you are going to evolve into and who you are going to evolve into is really gonna be the catalyst for whatever you're going to create.

    The process of creation is how you take what you think might be impossible and bring it into the realm of possibility, even if you don't know how you're going to get there. The thing that stops a lot of people is that they feel that they need to succeed based on what they know. It's really in the unknown where the bounty is and really striving towards that. Bounty is a key not being fixed in who you are or what you're doing, it's just in the ability to create

    It's not about how much money you make, it's about how you want to live. It's not about knowing how you're going to do it. It's about claiming that, are you going to do it? And then the universe really brings and attracts to you where you're going to need to be able to accomplish it. But you’ve got to speak it first.

    Your thoughts and your words are like the instructions to the universe, so when you speak it and you let everybody know, then subconsciously you will also start looking for things to be able to make that possibility a reality.

    It's really about leading with you and not your company and really growing you because when you focus on you and you grow, you will always be good. No matter what happens to your company, if you know what happens to your sales, what happens to your team, if you work on you, that's the greatest dividend that you will get out of this journey.

    “The space is shifting. If you don't shift along with it, people will not want to do business with you.” - Majid Zafer.

    If you want to build an organization, long-term the glue is your strength of your relationships. It’s your tribe you're building and your personal brand ties into that. If you really find a way to enjoy the process, then you've already won. If you would like to connect with Majid and learn more about his tips on thinking like a business owner you can find him on Linkedin or on Facebook https://www.facebook.com/majid.zafer.9.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 142 Building your Seven-Figure Brand using YouTube and Facebook Jun 01, 2021

    Building your seven-figure brand using YouTube and Facebook

    “When you love what you do, you never work a day in your life.”

    Michelle Cunningham

    In today’s podcast, Brooke has a discussion with Michelle Cunningham who is a full-time network marketing coach who serves people all over the world and helps them enhance and build their business using video.

    Michelle and her two brothers were raised by a single mom. She comes from very humble beginnings and so much of her early life defined who she was. She was super shy, introverted and never wanted to stand out. She paid her way through college and landed her dream job out of school as a pharmaceutical sales rep., but didn’t love it. When she was 23 she signed up with a network marketing company, but didn’t do much with it for six years.

    “Anybody can be broken and stuck and get unstuck.” - Michelle Cunningham.

    Michelle found a lady that lived in her town who sold for the same company and asked her if she could show her how to do the network marketing thing. She was not her upline, she was just a nice person who didn't get paid on Michelle’s success, but she mentored her. Six months later, she went from a team of just her and no customers to a team of 50.

    That lady was her mentor and cheerleader and that changed so much for her. Sometimes you just need someone to show you what to do.

    Michelle was an introvert and was always so worried what people thought about her, but she now runs by the saying, “what other people think about me is none of my business.” She believes we should all think like that, but there are different levels of self-esteem that we have as we're moving up the ladder. What she uncovered is that You Tube is super safe because nobody knows you have a You Tube channel unless you tell them.

    Another super cool thing about YouTube is you can create a video, sound really dominant and then edit out your dumb parts. You don’t have to have elaborate equipment to do a video, just use your laptop and add some music in the background.

    Creating a You Tube channel is another tip for success. You may not know exactly what to do on your channel right away, but just get started. And then after six videos evaluate and be like, this is not my thing. If it’s not your thing, ust switch it up to what is.

    “It doesn't have to be perfect. It's sometimes throwing spaghetti on a wall, just get it out there, see what happens.” - Michelle Cunningham

    Some people think that it needs to be perfect and everything needs to be polished before it puts out there because no one's going to take you seriously if it's not. That's really not the case because people fall in love with your message and they're going to fall in love with you and they love the vulnerability. If you would like to know more about Michelle visit her website at www.michellecunningham.com and check out all of the free resources she has to offer!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 141 How to be Successful in Network Marketing without Recruiting May 25, 2021

    How to be Successful in Network Marketing without Recruiting

    “Don't get it backwards. Start your business off on the right foot.”

    Brooke Elder

    In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting.

    So how can you be successful in network marketing?If you've ever asked yourself this, that is the conversation Brooke discusses today because that’s what she sees in network marketing. She says that we kind of have this backwards. We think as soon as you join in that first month, you need to start getting recruits, and what's the problem with that? It really creates the blind leading the blind, and that is never a good situation.

    “We are told a lie when we first join network marketing, that the only way to really, really make good money is if we have a team.” - Brooke Elder.

    With most companies you make 25-30% commission off of your own sales, but on your team, you make about two to maybe seven percent at most. Do you make more money if you sell $10,000 yourself, or if you and your team sell $10,000. You definitely make more money percentage wise on your own sales versus your teams.

    So why don't we focus on creating a client attraction system, a customer attraction system. That's going to bring all of the people to us that are going to buy from us and then stay with us. If you provide good customer service and have attention to detail, your customers will be loyal to you and your brand.

    Network companies and your uplines want you to recruit, but that’s not what is the best for you. The best thing for you is go and sell so you can really start making money. Never rely on your income based off of what someone else does, all of that should be your bonus. You need to have control over your customers, how many people you're bringing in, how you're bringing them in and the retention of those customers. That is how you should structure your business.

    The first question that most people ask is, “how do I start attracting the right kind of customers?” You want to make sure that you're getting customers that want to continue to buy from you, narrow down to the one person that you can help. This is something that Brooke does inside the Academy. She helps you to hone in your unique gifts, talents, and strengths and shows you how to then apply that to how you can help and serve people.

    The next question that Brooke gets is “how are you able to keep that retention of your customers?” Brooke is all about automation and that's exactly what she shows you inside the Academy. It has software where you can go in and say, okay, this person just bought this and then it will send emails out to them. Now you're not spending two or three hours a day calling people and asking them, you're doing it all through email and text messages, and it's all automated.

    “This is a very outside the box way of looking at how to build your network marketing business.” - Brooke Elder.

    If you want to learn more about the Academy and everything that Brooke offers, you can go to authenticinfluenceracademy.com. Find the fastest way to increase your commission checks, so that way you can start living the lifestyle you want. Then you have something to actually talk about when you are recruiting. So don't get it backwards.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 140 How to Increase Customer Retention May 18, 2021

    How to Increase Customer Retention

    “It's not all about the sale. It's about the customer itself.”

    Corie Diehl

    In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for 22 years and has been doing sales most of her adult life.

    Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her family. Direct sales is what fuels her fire every day to kind of get out there and meet new customers.

    “It is super important to set yourself apart from the next consultant.” - Corie Diehl.

    Looking at stats in the network marketing industry show that only 10% of customers are going to buy from the same consultant again. So Corie has a lot of ideas and things that she teaches her team on how to increase that customer retention.

    Some of the ideas that she shares is putting a sample in with the order or a thank you note expressing your appreciation for supporting a small business. Filling orders quickly and painlessly is also important. It comes down to just trying to make sure that you are super helpful.

    Another point that Corie stresses is to be super positive and willing to do whatever it takes to make them happy. That way when your customer goes to another party they will think of the ease of ordering with you and want to spend their money with that stylist that does the extra mile for them.

    Corie also sends out subscription boxes to her customers. She works on giving little extra gifts. She is always doing fun games in the VIP group. Those things are really huge in her opinion in terms of the retention and keeping people there.

    Another huge thing in terms of customer retention is having a VIP group that is not all about sales, it is more of like a group where customers know where they can go to look to be positive and get great ideas.

    “If you make the experience more personal, friendly and welcoming, then they're going to go to you rather than somewhere else.” - Corie Diehl

    If you want to know more about Corie or get into her community through her VIP group that she has created, the best place to find her is on Facebook at https://www.facebook.com/corie.diehl or her group https://www.facebook.com/groups/1855434798001446. She also has a website www.colorstreet.com/coriediehl.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 139 Creating Real, Authentic Content that Flows Naturally from Your Body May 11, 2021

    Creating real, authentic content that flows naturally from your body

    “Any human that just speaks from their own body, they get interaction, they get feedback, they get positive engagement.”

    Heather Quisel

    In today’s Podcast Brooke sits down with Heather Quisel, a business coach and strategist for entrepreneurs, business owners, leaders who use social media as their main marketing tool. She teaches organic and paid strategies and how to turn their profile into a magnet and to generate leads on autopilot.

    Heather was a preschool teacher, but like a lot of moms, she had children and wanted more time at home and all the flexibility and direct sales was a great place to do that. She took courses, hired coaches and id all the things that you should do when you take business seriously. At some point she discovered that there was more for her in this world than direct sales. There was more she wanted to talk about, more she wanted to share, more she wanted to teach than just how to sell this package of products. She stumbled into the world of online marketing and click funnels and branding yourself.

    “The thing with network marketing is it's a beautiful thing because it's a one size fits all.” - Heather Quisel.

    Anybody from any background can take it and do what they want with it. But the downside of it is it's a one size fits all. And if you're not careful, you sound like everybody else and that's where it's like, “well, I've heard this before, .” This is basically what your audience is thinking of, “It's not for me. I've heard it before everybody sounds the same.” And in sales and marketing and business, if you're not standing out. Somebody can buy something from you, but they're not going to be committed to you.

    One of the biggest pieces of real estate on Facebook, (and it's the most critical written message that we could possibly put on the interwebs) is the bio or about section. When you nail it, people stick around, when you don't nail it, that's where you run into trouble.

    It comes down to who are you? What do you do? And what's in it for your customer. If someone is driving by, that's what they want to know, what can you do for them? While your profile is about you, it actually has nothing to do with you. It should have everything to do with how you help and serve your audience, but under the guise of you.

    It is common when you start using social media you essentially make commercial after commercial. That works to an extent, but it’s not fun or long lasting. So how do you actually attract people to you? Heather suggests sharing a life experience or what you are learning or what you are good at.

    Heather teaches her clients that what we should be doing is focusing on building the platform. The platform is a mix between the social space that you're on, like Facebook or Instagram. It's a mixture of that with your voice. And that is what you speak about. That is who you are. That's not your company, it's who you are.

    “The best way to really build a following and a presence online is to share stuff from your own body. That one change can make all the difference.” - Heather Quisel

    If you would like to connect with Heather, she is a Facebook girl and her personal profile is https://www.facebook.com/heatherquisel. You can also catch her on Heather quizzle.com as well. And if you are somebody who's wanting to understand how that five point optimization works with your profile, you can go to https://go.heatherquisel.com/smchallenge-info. She runs one of these each and every month to teach you the steps in that strategy.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 138 Don't Send another Copy and Paste Message May 04, 2021

    Don't Send another Copy and Paste Message

    “You're doing people a disservice by messaging everybody.”

    Brooke Elder

    It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone's upline sent to them. She wanted to throw up when she read this one.

    This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don't be afraid of one person getting more than one message from more than one person. Everyone loves to know that lots of friends are looking out for them and making sure that they know that they can get free products and earn a paycheck.”

    “People do not love getting multiple spamming messages. ” - Brooke Elder.

    Brooke goes on to explain that this is what is wrong in network marketing. Is it an awesome opportunity? Yes, it is an awesome opportunity. Does that mean that you message every single person that you know? Absolutely not.

    She goes on to relate an experience she had with a Volkswagen Passat when her husband owned his car dealership. It was so much fun to drive, she loved it and it was amazing. Did she go and message all of my friends and tell them, “Hey, I have this awesome Passat, so you totally should buy it!” No, that is spammy. That is not what we're supposed to do, because that is how you lose friends.

    To be successful in network marketing, never chase people. It’s “this is what I have to offer. Here's the problem you have. Here's the solution. If you want it, I'm here.”

    You need to identify the problem then you agitate a little bit about what it feels like, and then you give your solution, whatever that is. It could be a product. It could be your opportunity. It could be talking to you on the phone. It could be joining your Facebook group. It could be following you on Instagram. All of those things are solutions to a problem that people have. When you start talking about that and people are seeing that, that is when they're going to be like, Ooh, that's something that I really want.

    People just need to know if they have this problem, you have the solution, that's it. Then once they say, “Hey, I want that solution,” That's when you then can start talking to more about what the solution is and how it works for them and how it's going to make their life awesome. If you are out pushing people and being spammy, they are not going to want to even one, have anything to do with you. You're going to burn bridges and lose relationships. But two, you are also giving your company a bad name and a bad taste in people's mouth.

    “This is the problem in network marketing and as authentic influencers we are here to fix it.” - Brooke Elder.

    Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 137 Have a Freedom Lifestyle Through a Personal Brand Apr 27, 2021

    Have a Freedom Lifestyle through a personal brand

    “When you build a brand, it doesn't matter what you're selling, it's you that people want to follow. ”

    Julie Burke

    In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it's about working less, profiting more and making an impact.

    Julie’s story began in 2012 when she stepped into the lovely world of network marketing as a franchise owner of a sandwich shop. She started this adventure thinking “I’m going to be my own boss,” and quickly learned that sixteen hour days did not make her the boss, it made me a slave to her business. After ten years she wanted to be home with her family, so she sold her franchises and entered into the world of network marketing.

    “There is power in surrounding yourself with good people that help to remind you of your vision and your dream.” - Julie Burke.

    Julie’s vision was to be home with her child, raise him and just be able to have her own income coming into the house. She jumped into a network marketing company with both feet because she loved the product and she had that entrepreneurial spirit.

    2016 is when she decided to really go online with network marketing. Back then it was home parties, events and three-way calls. That's how she built her business, hiding in the closet, doing three-way calls after three-way calls. Facebook was a different playing field back then.

    She was seeing a lot of the spamming and cold messaging, so she started teaching branding and attraction marketing. When you are creating you own brand one of the things is really just showing up and being unique.

    Storytelling is very engaging for people. Rather than just saying, “ here's my product, buy my product,” share your story on the product or other people's stories on the product or about the business and share testimonials. It’s just really showcasing results and being unique and making sure that you're in your own voice.

    So many network marketing companies go under and when that happens and you're left with nothing, especially if you have put all your heart and soul into building that business. We cannot control what these companies decide. If they want to change our commission structure, they're going to change our commission structure. If they want to take away products, they're going to take away products and they could be our favorite product, right. That we have zero control. We only have control over ourselves, our decisions and the choices that we made. That’s why building your brand is so important.

    “In network marketing you want to start building a brand and branch out. It is the stepping stone into becoming more of an entrepreneur.” - Julie Burke.

    Julie wants to help people be smart, to help them build smart businesses and smart friends. If you would like to hear more from Julie you can always find her on Facebook, https://www.facebook.com/julie.burke711. She has a group called Freedom Business Academy, https://www.facebook.com/groups/freedominsidersclub and her website is https://thefreedomdesigner.com/.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 136 Ditch the VIP Group and do this instead Apr 20, 2021

    TitleDitch the VIP Group and do this instead

    “Facebook groups are like the hidden gem when it comes to building network marketing on social media. .”

    Bec Sadek

    In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it's not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago.

    She did really well the first couple of years just off of adrenaline and excitement. Then she just kind of hit a plateau that a lot of people in network marketing hit, where she ran out of people to talk to, she’d hit up everybody she knew and didn't have enough people to talk to anymore. So she started doing Google searches, how to build your network marketing business online, how to use social media to build your network marketing business.

    “For years I had VIP groups and I would recreate them and try to figure out why aren't they working? ” - Bec Sadek.

    Bec explains that VIP groups are an infomercial where you invite all of your family and friends and customers into this one same group. You're posting promos from your company, sales that are happening, announcing new customers that are coming in. And most of the time people don't really want to be there.

    Bec uses Facebook groups in several different ways, but the main way she uses them for prospecting is for what she calls evaluation. When somebody becomes interested in what you're doing off of a post that you make, what we want to do is straight away is send them a link. Nine times out of 10, that doesn't really work and it's because that person usually needs more information to make a decision. So when somebody is interested, rather than just sending them your link, what if you were to say, I've got some really cool stories from other people that have used these products with great results. I'd love to share some of those with you.

    So rather than putting them in a group where they're just getting bombarded with sales posts, they're actually getting information about how this product can benefit them or how this opportunity will benefit them.

    What that allows them to do is to sit inside of the group and evaluate, “Is this the right product for me? Is this the solution I've been looking for? Is this the right team for me? Is this the right company for me?” People can get a really good sense of your team culture inside of private groups too. So they can just sit there and evaluate.

    It's all about helping them and serving them where they're at and what problems do they have? I have the solution, let me hand you that solution so you can see it and then it's your choice of what you're going to do with it.

    “People overwhelmingly say that they stay on Facebook because of groups that they love.” - Who Said It.

    Bec gives a few different examples of types of posts that she use inside of these prospecting groups and that she teaches people to use. If you would like to learn more about Bec and her amazing tips on using Facebook successfully, you can find her at https://www.facebook.com/groups/leadershiplabwithbec

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 135 Why having a Clear vision Matters Apr 13, 2021

    Why having a Clear vision Matters

    “If you don’t have a clear vision of where you're going, you're not ever going to reach your goals.”

    Brooke Elder

    In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you're trying to create in your business and what is your WHY?

    Companies want you to identify what your why and have a deep why. And that really becomes your vision of where you want to go. If you don’t have a deep why it is easy to give up or quit when you run into obstacles or hard things. So this is why having a clear vision really matters. .

    “Having a vision separates the people that are successful in reaching their goals and people who are not successful.” - Brooke Elder.

    Brooke illustrates this in an example of going on a road trip from California to New York to visit the Statue of Liberty. What routes are we going to take to get there? How are we going to get there? What does gas cost on the way there and looking at, okay, well, are you going to drive straight through? ? Where are you going to stop? Where are you going to sleep? And what are you going eat along the way?

    You need to answer those questions, because then when you're on the road, you get in your car, you're all excited. And you have something that breaks. Maybe your alternator goes out or you have a bad battery in your car. You have things that happen. You're not going to quit because you have another goal that's just right there. You're like, well, I just got to get this fixed because my plan is to stay here tonight. And so you're not looking at this big goal clear on the other side of the country that you have to hit, you are looking at, Oh, well, I just have to here, that's all. It makes it a lot easier to push through those hard things because you have a goal at the end.

    So the vision is really, we have this long-term vision, but we know what's going to happen a month from now. We know we're going to be three months from now, six months from now, two years from now, 10 years from now, because all of those little things are the things that are going to lead up to that big vision so that makes it, so we're not just going to give up.

    So how do you create a clear vision? You need to know where you're going and what's your end goal. Brooke tells about her why when she first started network marketing and the struggles that she had along the way. She thought she had a pretty good why, but it wasn't deep enough because she hit things that were hard and she ended up quitting.

    Two years later she joined another network marketing company and really got down to that deeper why that really fueled her vision. Then it was really easy to get clear on all the things that had to happen in order for this vision to come true and then she could set the benchmarks. When you have the intention of this is where I'm going you can see the signs everywhere that are pointing you in the right direction.

    “It takes like seven times of asking why to really get to that deep, deep rooted of why it truly, truly is important to you.” - Brooke Elder

    Brooke would love to hear from you and have you share your why. She has a Facebook group called the Authentic Influencer Marketing Facebook group, and it has about 14,000 network marketers to connect with and are there to help and support you. If you don't feel comfortable telling 14,000 people your why, tell someone because it creates this kind of accountability.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 134 How to make real connections through LinkedIn Apr 06, 2021

    How to make real connections through LinkedIn

    “Humans naturally don't want to be sold to, but they do want to buy.”

    Anne Stefanyk

    In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web. She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections.

    Back in the day when we were able to go to conventions in person, we would make connections with people in the lunch line, by sitting next to them, or you would simply meet the people around you and be able to converse. Now with COVID we have to find creative and authentic ways to connect with people.

    “It's so important to first build that connection, then build that conversation and then when it's appropriate, then ask for the convert.” - Anne Stefanyk.

    LinkedIn is such a good place because so many of us have been spammed on LinkedIn, so we know what not to do. Anne goes on to explain how to dig into the different elements of how to connect appropriately, how to converse appropriately and then how to leverage LinkedIn to actually convert.

    So first off, with all businesses, you probably have a target persona. Somebody that you're most likely to sell to somebody who will buy what you're trying to sell. There's this element of “you don't want to spray and pray.” You really want to focus on who your target persona is, who is the buyer, and then look and use LinkedIn searches and filters to be able to find those folks.

    Once they've connected, then you have room to create a bit of a dialogue. And this is again, before you even start talking about your product, you're just kind of talking about common pain points. That'll eventually lead you to talking about the product.

    Sometimes some of these seeds that you plant in social media don't come to fruition right away, but with a lot of love and tenderness and consistency, then you'd be surprised of what pops up. It just requires a bit of like time-blocking and your calendar to make sure you get this type of intentional work done.

    Another way you can leverage LinkedIn that is really authentic is to kind of piggyback on our friends. Once you start gaining LinkedIn connections you can see all their friends and then you can connect based on that and kind of leverage that social network. More often people are likely to connect with a cold LinkedIn request if you connect it to another human in their network.

    “We can actually reach a larger group of people in a larger area through online networking . but authenticity is the key.” - Anne Stefanyk

    If you would like to connect with Anne and get more ideas on how to use LinkedIn to build your business you can find her on LinkedIn at or on her company’s website. Just let her know that you heard her on this podcast because that's again an authentic connection. https://www.linkedin.com/in/annestefanyk/

    www.kanopistudios.com

    .

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 133 Lean into Fear to Become the Best Version of Yourself Mar 30, 2021

    Lean into Fear to Become the Best Version of Yourself

    “Every time I do that one thing that terrifies me, I never regret it.”

    Amber Dorton

    In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream.

    Both Amber and her husband lost their jobs in the recession of 2009. Her husband found a job, but Amber struggled and finally decided to fall back on something she knew she was good at where she could work from home. She used her baking skills and took free classes at a local craft store and learned how to decorate wedding cakes. She discovered she had a natural talent that she could use to help make an income for her family.

    “I want people to just believe in themselves, just try, just one step at a time.” - Amber Dorton

    Amber took a job at a school where she was making money, had benefits and was able to raise their credit score. The downside to the job was she worked for someone who made her feel really bad about herself. She was just one of those people that was always going to find the negative. She would go to work everyday with a knot in her stomach and she felt horrible about herself. She became more and more insecure and hated the person she was turning into.

    She started listening to podcasts during her commute to and from work. That was the beginning of building her mindset and getting into a better place. One of the things that turned things around for her was learning the importance of a morning routine and waking up a little earlier and doing some journaling. This change of mindset helped her become a more positive person.

    In March of 2020 when COVID hit, the world as we knew it changed. Amber lost her job and joined a direct sales company so she could work from home. She felt that all the scripts and all the things that they were telling her to do made her feel disgusting. Then she discovered Social Tenacity and how to market authentically.

    Amber stated that this program has changed her life and she wants people to just be brave, just be brave for that minute. Just do it because it does work.

    “You got to get out of your own way and just let it happen.” - Brooke Elder

    If you want to reach out to Amber and find more about her amazing journey, you can find her on Facebook and Instagram. https://www.facebook.com/amber.dorton.96 and https://www.instagram.com/joinedatheart/.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 132 How to get customers through Social Media Posts Mar 23, 2021

    How to get customers through Social Media Posts

    “If we're putting all of this time and energy into creating posts for social media, we want them to work.”

    Brooke Elder

    Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically.

    Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to reconstruct a more positive and intriguing post.

    “Whenever you’re doing any posts on Social Media you want to grab their attention and hook them in.” - Brooke Elder.

    So what's the goal of a post, what's the motive, what's the goal? When you're going to craft a post to be able to achieve that goal, do it in a way that actually is going to get results.

    Posts cannot be vague or broad, they need to be specific. It comes down to what is that one problem you solve, who is your avatar and what is your niche?

    You have to tell people what to do. You want to almost treat people like they're first graders. And it's not to say that the intelligence of our audiences is on a first grade level. That's not it at all. It's just that we have so many things that are going on in our heads.

    We need to interrupt the pattern of what we're doing on social media. Why do you go on social media, especially Facebook and Instagram. We don't go there to say, “Oh, I have a problem. I'm in a search for this to see if I can get some help with this.” That's not why people go on social media. They go on to see what their friends are doing and what they are up to. Or it's like, “I’ve got 10 minutes. I don't know what else to do.” It's now become a habit because our phones are part of our lives.

    Strategy on Pinterest is a little bit different because you can create pins and things that are on how to solve the problem, so you can be a little more direct. On Facebook we have to think of ways that we can interrupt the pattern and it has to be about them.

    “There's not any product that's out there that doesn't solve a problem.” - Brooke Elder.

    If you would like to learn more ways to reach customers in a more authentic, non-spammy way, join the other 14,000 network marketers in Brooke’s Facebook Group - Authentic Influencer Marketing. Spam Squad episodes are every Friday.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 131 Unlock the Secret of Getting It All Done Mar 16, 2021

    Unlock the Secret of Getting It All Done

    “First start by getting everything super organized of what needs to be done and what needs to be done in the future.”

    Stacy Tuschl

    In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents' backyard. Within three years she had a hundred dancers coming. She now owns and operates two performing arts academies in Milwaukee and has about a thousand dance and music students that come every week.

    Stacy has been grossing million dollars a year for several years. In the last five to 10 years, maybe people started asking, “how are you growing this business? Can I pick your brain? Can you teach me?” Five years ago she decided to start a consulting company that teaches people about implementing strategy and getting things done.

    “Figure out what you do want and why you want that specific thing.” - Stacy Tuschl.

    If you really want something, but yet you still will binge three hours of TV every single night, instead of working on what you need to do, or you find yourself scrolling on social media, when you should be working. You have to really stop and say, you don't really want it that bad. You've got to start to assess the things that you really want, what does that look like for you?

    Sometimes people just give up too soon. They think they've implemented. They think they've tried it all and it just hasn't worked for them, but trying and doing and implementing and refining and maintaining are very different situations.

    There are four phases of really getting it done and implementing it.

    First is learning, educating yourself, like really just being obsessed with that process of what will this entail? What does this look like? Then it goes to doing. Doing is the part that's hard for people, it’s messy and it's lots of failures. When you do and you fail and that's why so many people quit so fast.

    The next stage is the refining. Refining is a massive skillset that you've got to get good at if you want to really start to implement, but it's not easy because it can take days, weeks, months, years, depending on what you're trying to do. The last piece is maintaining, which is - how do we check in? How do we make sure it keeps happening? And what is the lowest level of input we have to do to keep the maintenance.

    “Slow down and organize your thoughts and ask yourself what are the priorities .” - Stacy Tuschl.

    You can connect with Stacy on her podcast on Social Media called Foot Traffic where she discusses marketing ideas, systems and automation implementation. You can also get her book for free ( just paying the shipping and handling) at implementationcode.co/free book. The book comes with a mini course inside for free as well.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 130 How to Communicate Effectively through Hard Conversations Mar 09, 2021

    How to Communicate Effectively through Hard Conversations

    “Your business is only as strong as the amount of hard conversations you've had.”

    Brooke Elder

    Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to say.

    One of the big problems in network marketing is when people join a network marketing company, they have an upline who believes in them. They just want to be that people pleaser to their up line and want to do what they say. They want them to believe in them so much.

    “People pleasing is the direct antithesis of authenticity..” - Amy Smith

    People pleasing is essentially when you choose to make somebody else's wants opinions and needs more important than your own at a cost to self at a cost to your own happiness, fulfillment, core value system authenticity. Sometimes you need to buck the system a little bit and, and go rogue, so to speak, in order to actually be authentic.

    If you're twisting and contorting your own behavior in order to make other people happy, or please them, that's being a liar.

    The first thing that you should start looking at is how you feel about things. It's your intuition. And most of us are taught not to listen to that. And we kind of grow up in a society that tells us to be logical, to think things through, if this person's my authority, they must know better than I, and then we do the cognitive override, where we override our gut instinct.

    Sometimes the method that is being presented to you doesn't resonate with your spirit. We will resist things when it's really not right for us and we will resist things when we're scared. Fear in and of itself is just telling you something, it doesn't have to be bad or good. It just is. We need to be friends with fear and recognize that all it is is messaging and we just have to decipher what the message is.

    Having a formula makes having those hard conversations so much easier. Write down your statements, start with gratitude or assuming positive intention, then an honesty about how something does or doesn't feel correct with you. Practice these statements, preferably in a mirror, over and over again so when you are faced with hard conversations, you know what to say.

    “It's not the goal that needs to change. It's the method of achieving that goal that needs to change. ” - Who Said It.

    Amy has a website where she teaches how to speak up for yourself, how to feel like “enough”, and create some serious self-confidence. (She forewarns everybody that her authentic self happens to be quite a swear bear, a bit of a sailor.) She has tons of advice and freebies at thejoyjunkie.com!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 129 3 reasons why no one is buying what you're selling Mar 02, 2021

    3 reasons why no one is buying what you're selling

    “You will never, ever, ever be successful marketing to the masses.”

    Brooke Elder

    In Podcast 129 Brooke talks about the three reasons why people aren't buying from you. In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.

    The problem with all of that is you are marketing to the masses and you cannot market to the masses.

    You will never, ever, ever be successful marketing to the masses. It's just not going to work. You don't have enough money. You don't have enough time. It's just not going to work. So why, what are the three reasons why people are not buying from you?

    “You need to know who it is that you are marketing to.” - Brooke Elder

    Who is your person? Who is your avatar, who is your target audience? Who is the person that you're really trying to help? That's the thing that you need to identify first.

    When you're just leaving business cards in library books, or leaving your catalogs at doctor's offices, things like that, you're marketing to everyone. You're not marketing to your target audience. And you can't just say like, Oh, I'm marketing to moms, because that's 40% of the population, maybe you need to go more granular than that. You need to start thinking deeper and deeper. Who is that person really?

    Another reason no one buys from you is no one knows who you are. This goes into why we need to quote unquote, get our name out there. But how do you get your name out there? You identify what is that one problem that you solve and that's the only thing that you ever talk about.

    Once you have established your target market and what you have to offer to solve their problem, you need to focus on those people.

    Having a website and a Facebook group that is very specific about the problem you solve is how you get your name out there. Everyone will know that that's what you are all about and you are going to be getting a ton of referrals. Then when you do post on social media you are going to be able to be seen as the expert in that one thing.

    “When you come from a place of a servant heart you start showing people the value that you truly have.” - Brooke Elder.

    The third reason why people are not buying from you is because you are not communicating your value. This is where you start thinking about how can the unique gifts, talents, and strengths that you have serve others and help others. . If you want more tips like this, make sure you join the Authentic Influencer Marketing Facebook group which shares a ton of trainings and different lives.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 128 Creating Your Own Offer to Scale Feb 23, 2021

    Creating Your Own Offer to Scale

    “This isn't about quick, get rich fast. It is about building a brand and building a brand takes time.”

    Carrie Lupoli

    In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don't.

    She realized that she could be her in her brand and use the products to enhance what she was teaching. It was hard to figure out at first, but after really understanding who her audience was and who she was and what people kept asking her about, she knew how it all fit in.

    “I think the really first big thing in branding is brand around a business name and concept and mission. .” - Carrie Lupoli.

    When you start branding you need to think "who is it that I want to serve and who would be really great business builders?” That way they fit really well into your business because they already believed the things that you believed because they are your avatar.

    Building a strong team is important, but focus on not growing super, super wide and fast with anybody, but look at people that will really want to be a part of your business and who will be passionate about it.

    What people usually tend to do is they think, “well, I just need to keep giving more and more value.” And they give so much and then offer something for so little that it gets to a point where they get burned out and think that it isn't worth it anymore. And the people that you're actually offering a program to, or something like that, it gets really overwhelming to them because there's just so much.

    We always hear value, give value, give value so people can know, like and trust you. People interpret that as, “I have to keep coming up with new content. I have to keep in my group and in my emails just keep serving them.” In reality, it’s simplifying and less is more.

    For example, have a theme for the month and then break it down each week. Repost all week long on that same topic so people are hearing it and seeing it in multiple ways. To truly understand something repetition is important. Repurposing is not the same as repeating.

    “Consistency over time builds trust.” - Carrie Lupoli.

    Those positive interactions that you have with people over time are essential. If you say, this is amazing, people wi;; end up wanting to buy it because you don’t it just because you want to make money, it’s because you truly want to share it. People will believe you because they truly know you’re going to show up for them and you’re going to talk to them, but it takes consistency over time. If you would like to connect with Carrie she has a free Facebook group that people can join, it's called Diet Disruptors. You can also follow her on Instagram at Disruptive Nutrition.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 127 How to reclaim your confidence so you can show up boldly, and authentically Feb 16, 2021

    How to reclaim your confidence so you can show up boldly, and authentically

    “Confidence is just so key in so many things.”

    Rochelle Marie

    In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we're doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education.

    Her mission now is to empower and inspire a hundred thousand women into leadership roles where they can make a difference and that all starts with confidence.

    “You don't regret the things that you do. You only regret the things that you don't do.” - Rochelle Marie.

    If you don’t have a lot of confidence you need to make yourself step out of your comfort zone and do things and not regret not doing them. You need to feel the fear and do it anyway.

    Another way to gain confidence is to listen to podcasts or a lot of books and start talking to a lot of the women who have already made it. Another area that is key as well and get into leadership roles.

    One of the key areas is making things a micro habit, starting a micro habit in whatever it is that you're not confident in. The more that you set expectations of yourself and say, “okay, this is the thing that I'm going to do.” And then once you start building that you can get confidence in so many other areas because you're committed to yourself and you have that follow through.

    It’s a big thing to be committed to yourself. If you say you’re going to do something it kind of also makes you really think about what you say and what you're committing to yourself. Whatever I say I'm going to do or not going to do, this is the line in the sand. When you adopt this thinking then you become very mindful about what it is you're committing to and there will be no more pie in the sky commitments.

    Another tip is called creating an alter ego. Choose at least three people that you can see traits in them that you would love to embody. Be very clear on what those traits are and write them down. Once you've identified those traits, it's a matter of mashing them together. Generally you find that you're attracted to those traits because you did once have them. The more that you do that you actually start becoming that person you really want to be deep down inside.

    “If you don’t have confidence to back you up, it makes going on the journey of Network Marketing so much harder.” -Brooke Elder.

    If you are interested in reclaiming your confidence you can connect with Rochelle on her website www.herleadershipway.com where there will be a link for a confidence mini course you can sign up to for free. You can also find her on Facebook at Her Leadership Way.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 126 Don't be a spammy weirdo when you cold message people Feb 09, 2021

    Don't be a spammy weirdo when you cold message people

    “It’s all about creating conversations, it’s not about how many copy and paste messages you send.”

    Brooke Elder

    In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an Authentic way.

    Brooke gives examples of actual spammy messages that she and her team have found on social media. She walks you through why you shouldn’t post like that and what you can do instead.

    “Think of what you’re really telling people when you send messages.” - Brooke Elder.

    Sometimes when you don't know how to be authentic, or you're getting those copy and paste messages from your upline, and you're like, “this doesn't feel right, but I don't know what to do instead.” That’s what this episode is going to do, we're going to say, okay, this is what is not good. This is what good looks like. So that way we can really save everyone from all the spammy weirdos that are out there.

    If you're having conversations with people, you need to have actual conversations with people. You can't just do copy and paste messages and throw them out. All the things that we are told to do in network marketing just makes you look like you're desperate and it makes it look like you don't care about other people and it's not authentic.

    When you send messages think “what is my motive?” If you're motivated by, “I want them to join my team” or “I want them to buy my stuff,” it's never going to work - ever. But if your motive is “I'm here to serve” and “I just want to see if there's any way that I could help this person” and that's why you're asking these questions, then that is how you are going to be able to actually build your business and grow.

    One authentic way to start messaging is to use the “FROG” method. You want to ask open-ended questions, not yes or no, because you want them to engage. And if they give you back, like one word answers, it means that they don't want to talk to you.

    F stands for Family, ask something about their family. R stands for Recreation, a great question especially now with COVID, what do they do for fun? O stands for Occupation. Occupation is where we start listening about how their job is going, are they looking for an opportunity. And then G stands for Goals. This is an awesome time to discuss goals because the new year has just started. Using the FROG method helps build a conversation, a connection and an authentic relationship.

    “It's all about getting quality people to talk to and really creating a relationship. When you do that, you're going to come off authentic and you're not going to be spammy. .” - Brooke Elder.

    If you would like to hear more examples on how not to be spammy and how to build an authentic business, check out the weekly episodes of SPAM SQUAD every Friday on the Authentic Influencer Marketing on Facebook.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 125 Growing your business on Pinterest Feb 02, 2021

    Growing your business on pinterest

    “The one thing people don’t understand about Pinterest is it’s a search engine, it’s essentially Google with pictures.”

    Missy Campbell

    Podcast 125 talks to Missy Campbell, an expert when it comes to Instagram and Pinterest. Missy has a business that helps people infuse minimalism into their business using social media strategy, implementation and podcast management. She shares simple tips that you can implement into your network marketing business.

    Missy was obsessed with Pinterest and Instagram because as a photographer she loved visual things. They're such powerful platforms. A lot of people think of them as fun and I'm just posting pictures, but there is a bit of a strategy to it. If you can understand the why of it and how it works, it can really work for you and you can spend less time doing it and get a lot more benefit from using them.

    “The point of Pinterest is traffic.” - Missy Campbell.

    With every image that you make, you want to send somebody somewhere. It could be to your Instagram account, could be to your group. It could be to a page where they sign up to find out more from you like an email list, your Facebook page or however you have your funnel structured for people to connect with you. Really think outside the box because you’re not just sending them to a blog post, it's literally anywhere on the internet.

    Pinterest is a fun way of marketing and understanding the basics is keywords. What phrases and words are people going to be searching for if they are interested in what you have to offer. That’s how you will create your board structure. Each one should be specific, related to the thing that you are selling. Really bring your personality to what you’re doing, but don’t keep it super professional and businesslike because people really want to connect with the human aspect.

    The thing with Pinterest, and this is all compared to other social media, is that it’s really in the setup process, it gains momentum without you doing anything.

    Once you have set it up and started pinning to collaborative boards and you've joined communities, you have created this ball and it just keeps rolling. It doesn't stop. And it's not like with other social media, Instagram, Facebook, you post and within a week, it's dissipated into the atmosphere. It's gone forever, mostly, unless it's viral. But with Pinterest, a pin can have a lifespan of almost forever, there's pins that are 10 years old that still probably get pinned thousands of times a month.

    The best part about Pinterest is you can really be yourself because it is so visual. It’s so easy to do because pictures say so much about who we are, what pictures we use, how we edit them, or even if we don't edit them, if they're raw that says something about us. Keep it true, just be you, really that is what people want.

    “When you are posting, keep it conversational and friendly, not super professional, obviously you want to be an authority, but you want to be human too. Humanness is the more important piece.” - Missy Campbell.

    If you can get in front of your person and say what you want to say, serve them, be there for them, show them that you're human, just like them. That's really the point of it. If you are interested in getting connected and learning more tips from Missy, she is on all of the platforms we talked about, Pinterest and Instagram and Facebook, @tasteofsimple at any of those places. Her website is www.tasteofsimple.com. If you have any questions, you can message her on any of those places and tell her you heard her on Brooke's podcast and she will be happy to guide you in the right direction.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 124 Repurpose & Leverage Your Content To Save Hours Of Work Each Month Jan 26, 2021

    Repurpose & Leverage Your Content To Save Hours Of Work Each Month

    “The potential for what you want to do, what you want to create, is endless.”

    Lyndsay Phillips

    In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours!

    Lyndsay ran an export business and got a taste of entrepreneurial-ism. As she had her kids she started getting into the VA world, being a Virtual Assistant, and loved it. There was so much to learn and it was always changing. She loved the creative aspect of content marketing and started her own business.

    “The thing I love about network marketing is the company is just a tool in your toolbox and you can really show what your gifts and talents really are through it.” - Brooke Elder.

    When you are in network marketing, there's obviously a big company behind you, which is an amazing support system, but do not be afraid to individualize it and make it your own and show your personality and do extra things.

    One great tip is don't just show the products, but really ask questions, get people's opinions. People want to share what they think and how they feel and what they use and share pictures of what they're doing with it. So make it fun.

    Lyndsay explains how to take content and repurpose it. Repurposing is taking one piece of content and stretching it out to come up with a bunch of other ways to let your audience know what you have to offer using your tips, tricks and all of the things you have to serve them. She shares how you can do this in a super easy way that will give you even more content and things to talk about that will save you time and take the pressure off of what to post on social media.

    Videos are a great avenue for people to consume content. They connect with people much faster, they read your face, they see you. They build that trust, they see you as an expert. So naturally they’re going to you to find out what the best care is or what products are better or whatever.

    In your video, you’ve probably asked questions or shared three amazing tips. You can take little pieces of content out of that video and they become individual social media posts on their own. So in one video you can pull at least six extra posts and scatter them on social media throughout the week..

    “Don’t be afraid to share your own experiences and what goes on during your day.” - Lyndsay Phillips.

    People want to hear what’s going on in your day or what goes on behind the scenes. They want to connect with you and know what’s going on in your life. They want to connect with people that are a real human, like them. If you would like to find out more of Lyndsay’s tips and tricks on repurposing content, follow her on facebook (https://www.facebook.com/lyndsayaphillips) or check out her website, www.smoothbusinessgrowth.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 123 Why you're really not succeeding in nm - hype Jan 19, 2021

    Why you're really not succeeding in network marketing - hype

    “If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.”

    Brooke Elder

    In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype.

    Companies want to build up this hype because when there’s hype, then people get excited. When they're excited, they push themselves out of their comfort zone. So of course, people know, companies know that if we can push people out of their comfort zone, it's going to be way easier for them to hit their goals and everything. And for them as a company to make more money, right? So that's why they build all the hype around everything.

    “It takes dedication, anything worth doing does, because if it didn’t, everyone would be doing it.” - Brooke Elder.

    Network marketing is an amazing vehicle. It takes care of all your customer service, product development, all of the legal issues. It takes care of all the “hard.” Your job as a consultant is to learn and get skills to know sales and marketing, because if you are just relying on hype, there is nothing really tangible behind it.

    It’s all about the user experience that you are actually providing people, whether it be through your products or through your opportunity. You need to talk about things in a way that will set the expectations the right way or it’s not going to work because you build up the hype and people have the wrong expectations.

    When expectations are set the right way customers will stay customers and team members will stay on the team long- term. The industry average for a consultant to join a network marketing company is to stay for three months, that’s it! The turnover is so high because most people join because of hype.

    Why would anyone have a nine to five job if you could just sign up for a network marketing company and just sit back and make money. Posts that promise a work from home job that’s easy, just sign up and make money. That’s selling based on hype. Everyone knows that’s too good to be true.

    Inside Social Tenacity’s Academy we teach how to recruit and build your business on a solid foundation with the tools and skills you need. You will learn how to talk to a recruit or potential customer and how to find out what their pain points are and the things they are struggling with and how to connect them back to what you are trying to sell them or with your opportunity. And we do it all in a way that is serving them, because Social Tenacity is all about service.

    “We have a new financial partner that will approve everyone for financing.” - Brooke Elder.

    At Social Tenacity we have low monthly programs, year long programs and other tools that we offer to help your business grow authentically to build connections, all without hype. Our new financial software qualifies everyone. If you’re interested in seeing what you qualify for go to www.socialtenacity.com/approved and fill out your information. (checking to see what you are qualified for does not get reported on your credit score.)

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 122 The 3 C's of Making Money on Social Media Jan 12, 2021

    The 3 C's of Making Money on Social Media

    “Do not be antisocial on social media.”

    Owen Hone

    In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach.

    Owen is from Australia and growing up he was incredibly shy, anxious and insecure. He was always trying to be somebody different for somebody else. He didn’t know how to be himself, how to be authentic. As a late teen, he turned to alcohol and drugs which led him down a pretty dark path. After getting into a car accident his dad gave him a personal development book. He read hundreds of books and listened to thousands of YouTube videos and podcasts. He was hooked on knowing that there was something possible than just what he was experiencing.

    “If you keep doing the same thing, you will get the same result.” - Owen Hone.

    How many of you have listened to a podcast or YouTube video and said, “that’s the best thing ever, so amazing!!” Then you wake up the next day and do the same as the day before? You need to transition from “I want to be successful” to “I have to be successful.”

    By blocking everything else out and go all-in on your business, you’ll find a way. You’ll ask more questions, you’ll do more work, you’ll keep showing up, even when it seems impossible. If you prepare to be in for the long haul, you’ll succeed.

    Owen simplifies what can be potentially complex so you can amplify your results, your income and your impact by sharing the three C’s.

    The first C is Content. What do you post? What do you share? What do you do? Owen shares the magnetic content matrix that is a very unique blend of different kinds of content that gets your audience to know, like and trust you, so they’re ready to buy from you.

    The second C is Connections. Connections is where you are literally taking time to block time in your calendar to go and find your target audience. Every like is a lead, every comment is a chance to make a new connection.

    The third is Conversations. Interview your audience, get to know them, take an interest in them. Find out what their biggest problems are and present what you have to solve them.

    “Success is structural, not personal.” - Owen Hone.

    If you want to learn more about the three C’s, check out Owen on Facebook (https://www.facebook.com/theowenhone/) or on Instagram (https://www.instagram.com/theowenhone/?hl=en).

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 121 Finding Your Inner Beauty Jan 05, 2021

    Finding Your Inner Beauty

    “I had to learn about me, what makes me work and find my beauty, because if God is perfect and He gives us all beauty, I have it.”

    Kirstin Baxter

    In today’s podcast we talk with Kirstin Baxter who has been in the Social Tenacity program for four years. She is the best example of having tenacity and stepping out of your comfort zone and doing hard things time and time again. She is an empath and growing up as she would try to connect with people and serve them she was told that she took things too seriously.

    She felt that in some way she was flawed because she had a sensitive side. Her goal became to try and to be strong and serve other people and help them feel good in a way that wouldn’t make her feel like that flaw was taking over. She became a teacher for a few years and then took a sabbatical from teaching when she became a mom. She tried to find something that helped her feel more like herself and not only the mom of a child.

    “When you don’t love yourself already and don’t have self-confidence, it makes it really hard to step out of your comfort zone.” - Kirstin Baxter.

    Something that we forget or push aside is that when we seek to be a new mom and want to be with our kids, we set up so many obligations and expectations for ourselves. We assume that this is what we're supposed to be. We're supposed to be amazing at breastfeeding. We're supposed to love to clean the house all day. We're supposed to want to make beautiful bows, to put on our kids' heads and all of that, and just enjoy staying at home. When we aren't finding all that joy, we feel like we're failing.

    It is important to set a relationship with yourself and be authentic to who you are. Start keeping commitments that you made to yourself, like setting work hours or family time. Then find ways to celebrate little things that you do for yourself and ways to love where you are at and who you are.

    The way you can get over fear and doubt is courage and confidence. The way that we build confidence is by creating a space where we can keep promises to ourselves. When we are true to ourselves and true to our commitments, that’s also going to build confidence.

    Sometimes you may have self negative thoughts, but you should never give up on yourself. Everyone has their own individual strengths. Once you discover what your strength is, you learn a lot about who you are and how your strength can help you in your own authentic way to serve the world.

    When you recognize your inner beauty you will be able to influence the world in your own way. When you allow yourself to be your authentic self, you can serve others and help them even more to see their greatness. We all have our own light, but we all need each other.

    “As we recognize the needs and the ways that we can give and work together, we can truly lift the world and be stronger together.” - Kirstin Baxter

    We should stand like elephant moms. Instead of running away with fear, when a predator comes, they stand side by side with their back toward their young, toward the predator. And they stand in solidarity saying, go away predator, you have no place here. And the lion or whoever it is will give up and walk away. And these elephant moms don't look at each other and be like “her size, my goodness”, or “who am I to stand next to these ones? They're so much taller than me.” They don't do any of that. They say, no, we're strong because we're together. And because we're together, we will continue to be stronger.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 120 Habits to become Happier and Healthier in the new year Dec 29, 2020

    Habits to become Happier and Healthier in the new year

    “Building habits slowly and steadily is much better than trying, expecting yourself to be perfect and then failing.”

    Debra Wanger

    Episode 120 talks to Debra Wanger, an actor, singer, and certified wellness coach. Debra grew up in Chicago and has been acting since she was nine years old. She worked as a professional actor for a long time. When she was working she was happy, but when she wasn’t working she was unhappy, depressed, and moody. She was not in a good place, so she set off on a journey and learned a ton about business, and ended up getting certified as a health coach.

    She started coaching other actors on how to stay sane and healthy in the business. That led to a few books, coaching and speaking, and working with universities and students on how to be in a creative career and not get sucked into the pitfalls of being unhappy, unhealthy, and miserable. Today she works with a lot of entrepreneurs and people of all walks and helps them to navigate through this crazy time of life, which she calls the “Corona Coaster.”

    “It’s a great time for us to refocus on the things that are most important and it is almost giving us permission to really recreate ourselves.” - Brooke Elder.

    It’s good to purge your life of things that aren’t serving you anymore like habits and daily practices. Figure out what you need to do each day to make progress. If you figure out what your goals are, then break it down into steps. What do you need to do each day to get closer to the goal? What are the benchmarks, yearly, quarterly, monthly, and daily to get to that point?

    Another goal is self-care, that kind of daily habit to keep you having good energy, a good mindset, and being able to do all those things that you need to do. Self-care includes sleep, hydration, stress management, exercise, fun, and social connection.

    When you start taking care of yourself you start being okay with who you are and yes, you have flaws, but that’s fine because that’s what makes you who you are.

    With all of the uncertainty in the world right now it is important to prioritize stress management. Meditation is a great way to do this. Your brain has thoughts just like your heart beats blood, the brain makes thoughts. So meditation is not about stopping all thoughts in your brain, it’s about slowing your thoughts and taking little pauses between thoughts. Meditation doesn’t have to be an hour on a soft cushion in a perfect room, it can be just sitting in a chair and closing your eyes and breathing for a minute to take a pause.

    Anything you can do to help yourself feel safe in this time of uncertainty is so important. The other kinds of stress management are taking a hot bath or exchanging foot rubs with somebody. It doesn’t have to be expensive, or even outside of your home, just call a friend and download all of those feelings that are coming up and stay socially connected.

    “Do what you can do, you don’t need to change your whole entire universe.” - Debra Wanger.

    You don’t need to fix everything right away, right now. Do what you can and be happy with that. Then if you can do more, awesome. Expect yourself to be good, then you can hit that. You can hit the mark. If you would like to find more information about Debra’s books, podcasts, and speaking engagements go to debrawanger.com. Her book, “The Resilient Actor” is available on Amazon and Audible.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 119 Is your Leader REALLY Navigating you to the right destination? Dec 22, 2020

    Is your Leader REALLY Navigating you to the right destination?

    “Most leaders in network marketing don’t have a clear path”

    Brooke Elder

    In episode 119 Brooke tells the story of two men who lead individual teams to be the first ones to reach the South Pole in 1911. Both teams reached the South Pole, but one team was successful and the other had tragic results.

    The difference between the two groups was the leadership skills of their leaders. One leader had studied and done research on how to survive and navigate the harsh environment and conditions in the South Pole. He came up with a strategic plan and followed that plan without variations. The other leader thought he had everything planned and in place, but there were a lot of things that he missed and he was not prepared.

    “We have to be the leaders in order to support our team and show them that we know the way.” - Brooke Elder.

    Look at the kind of leaders that you have in your life. They say, ‘this is how I got to the top. Message friends you already have influenced.’’ But they already had a big network of people to talk to. When you have that big network of people to talk to it’s really, really easy to grow a network marketing business. On the other hand, you may not have that network built yet. So for your leader it is easy to say, look, just do what I do, but that’s not very strategic.

    Most leaders in network marketing do not have a step-by-step plan. They think that it’s making lists of a hundred and reaching out to 20 people a day. You don’t have to be spammy in order to reach your goals!!!

    You have to have a very set strategy, something that is researched, something that is tested, and apply that to your goal of success. That is what Social Tenacity provides.

    Social Tenacity has so many different markets that they can test things in. So it doesn’t matter if you’re with jewelry or health or wellness or you’re with candles or in finance. It doesn’t matter. They take what works and put it into a very step-by-step strategic system to show you, this is what you can get as your outcome. That’s their whole goal, to look at the things that will help you in order to build your business.

    At the beginning of 2020, before everything closed down, there was a big push for getting back to the basics - get back to face-to-face interaction. Then the world closed down and it was a huge pivot to go from face-to-face to how can we now do this online? This whole year, Social Tenacity is coming out with so many ways that you can take the things that they teach and you can help your team be successful.

    “The way we do business, the way we do our network marketing company has changed forever.” - Brooke Elder.

    You have to be the leader that has the plan. Social Tenacity has launched the Academy. It’s a brand new step-by-step game plan that walks you through, do this, do this, do this and this is the outcome. It will teach you exactly the things that you need to do to be successful and how to lead your team strategically. If you are interested in finding out more about the Academy, go to socialtenacitytraining.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 118 Growing a Business with young kids is possible Dec 15, 2020

    Growing a Business with young kids is possible

    “Let your kids be part of your business... let them see you reaching towards your goals .”

    Cari Higham

    Cari Higham and her husband have built a business that brings in a multiple six-figure income. They also stay-at-home parents raising their three small children.

    Cari is from a teeny town in the middle of Utah. She and her husband both found themselves losing everything, their jobs, and eventually their house. Someone that they knew introduced them to network marketing and they realized that they could actually create a life of freedom for their family. They moved into her parent’s basement and started talking to friends and family, but after six months they had no recruits, no customers, and no distributors.

    “It wasn’t until we actually invested in ourselves, found a mentor, and started learning some skill sets that we actually started getting results.” - Cari Higham.

    Finding someone to show you how to build a business is a mindset shift that a lot of network marketers never make because they think that whatever their company is telling them to do is that they should do. It’s amazing when you find other mentors, especially when they are mentors in different industries, you learn the skill sets that actually create results.

    Finding a mentor changes your mindset. It really just comes down to making a decision and making a choice in your brain that you’re going all out. You’re going to bet on yourself and literally, you can change your life with that.

    Just because you’re putting the focus on your business, doesn’t make you a bad mom. And just because you take your focus and put it into your kids, doesn’t make you a bad business owner.

    It’s important to be a time blocker. Having a calendar to schedule your family activities and events along with your business meetings and obligations makes it easier to stay organized and focused. The biggest thing is not allowing yourself to feel guilty for building your business.

    Don’t feel like you can’t have your kids be a part of your business. Having them run in and out of a Facebook live, if you need to bounce your toddler on your knees to keep her happy while you do a live, it’s okay. It’s actually a good thing for your business because people relate to that and they feel like they can do it too.

    “When you’re trying to bring in people, the more real you are, the better it’s going to be.” - Cari Higham.

    Let your kids be part of your business. They will grow up thinking so differently because their parents are entrepreneurs. There won’t be a limit to what they can do. Cari does trainings three times a week on Facebook and is always offering different things for people to help grow their business. If you would like to connect with Cari go to facebook.com/whitandcarihigham

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 117 Knock Your Sales Out of The Park with YouTube Dec 08, 2020

    “You don’t have to have a large following over on YouTube in order to start making an impact and an income .”

    Julie Reynolds

    “We want to work smarter not harder” is the discussion today with Julie Reynolds. Julie is a mother of two little girls and has a background in education. She has been a teacher/school counselor/therapist for 15 years. She got into network marketing about seven years ago and has built a successful business that has evolved online.

    She needed to think outside the box and find a way to attract more people without being spammy. She started the whole branding process with a lot of self-reflecting and came out with “who am I?” As a counselor, she loves helping women and children with their confidence so they can be successful. She created some courses around how to have the confidence to go visit, do videos, and rock your business.

    “You can’t post and pray. There’s a lot of strategy that goes on behind the YouTube scene.” - Julie Reynolds.

    Video is what people need in order to be successful, however, people struggle with putting themselves out there and being in the spotlight. They can’t stop doing the spammy thing because that is easy and safe.

    Most people are trying to take their Facebook lives and upload them to YouTube. It doesn’t work that way. You are not going to get the views or the engagement you want on YouTube because the way you structure YouTube video is different than the way that you structure a Facebook live.

    There is a difference between YouTube and Facebook. What people don’t realize is YouTube is not a social media site, it is actually a search engine. It’s the second-largest search engine in the world.

    Most people build only on social media. If you look at the top online marketers, or top network marketers, you are going to see that they’re not just building on social, they’re building on an SEO platform, (a search engine optimized platform) like Google, YouTube or Pinterest.

    You’re going to take one of those platforms and marry it with your social media platform of choice. That means taking the YouTube videos and cross-pollinating them across all of your social media platforms. Share your YouTube videos on your Facebook and Instagram.

    “People can connect to you through video more than any other platform. What grows network marketing is connection.” - Julie Reynolds.

    People need to hear your message and whether your message is the same as somebody else’s, you’re going to tell it differently and impact somebody in a different way. When you show up on video your audience members feel like they already know you even if you’ve never met them before. YouTube is a game-changer for your business. Julie is passionate about this and has a goal to help retire a hundred women to become a hundred thousand dollar earner. She is offering a hundred dollars off of her course. If you are interested in taking Julie’s course on growing your business on YouTube, go to www.socialtenacity.com/Julie.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 116 Using Zoom for Your Facebook Party Dec 01, 2020

    Using Zoom for Your Facebook Party

    “When you move into a platform like Zoom, you can have everyone come together.”

    Brooke Elder

    In today’s podcast, we talk with Gwen Wolken, an experienced Facebook party expert. Gwen started her career in Corporate America but needed to stay home with her twins. She ended up running a family business and learned that being an entrepreneur was really her ideal situation.

    She spent the next 18 years in network marketing and direct sales being very successful and influential. Gwen is passionate about helping women who are interested in creating a social impact and making a difference through fundraising.

    “There are really several different types of Facebook parties that people do.” - Gwen Wolken.

    One is very simply using software. The rep is actually sitting behind the scenes and chatting through screenshot after screenshot. Then they are given a link that actually takes them out of Facebook and it’s a totally separate situation.

    Then there are the Facebook parties that people are just posting post after post. The rep is numbering the posts and people are going through whatever journey the rep wants to take them through. It’s not quite as personal of an experience and people are getting tired of that type of Facebook party.

    If you are in the middle of any kind of Zoom meeting you understand that you get a lot of interaction with even facial expressions and people are chatting and interacting. It’s very much like a home party when you’re doing it via Zoom.

    Through Zoom we get to know the host better, we get to know the people better. It helps with follow-ups too by having them throw their email link into the chat. What that does is puts them into a funnel so they can get emails about specials and upcoming events.

    Zoom parties really create a community. That’s what most Facebook parties are lacking because it is a one-way conversation. Zoom parties are like going into someone’s home and doing the event in their living room. You are right there with them, as close as you can get, especially now with COVID.

    “Something for reps and other companies to think about is coming up with conversation starters regarding their product.” - Gwen Wolken

    Conversation starters can be anything because it brings more to the table in the long run. If you can create a conversation that will hold their attention, the party will last a little longer and be more successful. If you would like to connect with Gwen and learn more about changing up your Facebook parties you can find her on Facebook at Gwen Wolken or her other page called Impact with Wine.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 115 Create Your Own Brand and Crush the Competition Nov 24, 2020

    Create Your Own Brand and

    Crush the Competition

    “The more you can connect to the lifestyle, in my experience, means that you’re going to stand out versus everyone else in the competition .”

    Kirsty Verity

    Episode 115 talks with Kirsty Verity, a marketing expert originally from England. She shares insights about understanding the real reason why people want to buy something and how to brand yourself to stand out in the competitive marketplace.

    It’s important to figure out the messaging behind the messaging. What is the behavior and attitude of the person that wants to buy your product? Once you identify those things you can start to think about the kind of messaging you want to send to those people in the broader context of their lives. For you, you’re selling a product, but for the person you are selling to, it’s just one of the many things they need.

    “It’s hard to stand out in network marketing because everyone is selling the same thing that you are.” - Brooke Elder.

    Kirsty has a process called a brand positioning process or brand positioning statement. You start first with the ideal client. Who’s the most likely person to use your product. What do they like, what kind of things in their life are important to them. That’s the kind of thing that you want to bring to the floor.

    Secondly, why does your product or your brand make their life better? You want to think of what is a rational benefit.

    When you write a brand positioning statement, you don’t want to do it for everyone. You want to do it for a specific consumer. What are you selling, what is your brand all about, and what category is it in?

    As you start the ideal client exercise it could be two people, so you want to separate them out and do two statements for each of those people. Some relate to the rational aspects of your product, others the emotional benefits.

    It’s important to ask why they should believe our product over everyone else. Emotional messaging tugs on their heartstrings, while rational benefits provide proof. Clinical trials and studies on how the product works give actual proof of your product and your brand versus everyone else.

    “It’s not about you as a company, it’s about them. The more you talk about them and solving their problems, the more they’re going to connect with you as a brand.” - Kirsty Verity.

    In the fifties, authority was definitely the way to market, whereas now, connection is the thing that’s going to get people to love you over everyone else. If you would like to connect with Kirsty her website is www.goteamreal.com. She has a podcast as well called Sprint to Profit. You can also download her brand positioning process template.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 114 Selling on Facebook Lives Nov 17, 2020

    Selling on Facebook Lives

    “The great thing about doing lives is that you’re actually forming connections with people.”

    Andrea Treu

    In today’s episode, Andrea Treu, a Facebook party expert, shares some really great gold nuggets on how to host a successful live party. Before Andrea was married she did medical sales and loved it. As her kids got older she wanted to be a stay-at-home mom. She thought about what jobs she might like and everything she thought of meant her leaving the house and not being home. She watched her friend do a Facebook live and it was so fun. One day it just hit her, She could do this!

    Andrea had been asked to join multi-level marketing before, but just never felt good about it and never wanted to. She didn’t want to be that person bugging people. She kind of held off but kept getting this nudge. She talked with her husband who said she would be good at it, so she took the plunge and joined. She feels that it has been a huge blessing and she doesn’t have to leave the house!

    “Facebook parties, especially now with COVID, are the best way to get people’s eyeballs on your stuff . ” - Brooke Elder.

    Some people do home parties, but the amount of faces you get in front of is so much smaller, it really isn’t to your best benefit. Facebook parties reach a much larger audience. It takes effort to get started and build up an algorithm. For the first few months, it takes a lot of posting and commenting on people’s posts to build that up.

    For parties in general it’s important to send an announcement in the morning that you are going live that night. Then a couple of hours later send out an engagement post. Be sure to comment back when people make comments on that post. One of the biggest things is you’re trying to get the people that get on to share it. Getting people on is so important for your algorithm and also for your own energy.

    Andrea gives three tips on how to have a successful Facebook party.

    Being consistent is the biggest thing. If women know that you are on every Tuesday, don’t change that unless it is absolutely necessary.

    Remind people. A lot of your customers want to get on, they just get busy and don’t remember.

    You have to look professional. If you look like you just rolled out of bed, no one is going to stop and look at you.

    “You have to make it about the people more than any money you earn.” - Andrea Treu.

    You can’t take yourself too seriously and you have to be willing to be normal. To be truly successful you need to have the people know that you genuinely care about them. If you want to connect with Andrea and maybe watch one of her lives you can find her on Facebook. Her personal profile is Andrea Swain Treu and her business page is Blings Come Treu with Andrea.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 113 Maximize your Next Facebook Party Nov 10, 2020

    Maximize your Next Facebook Party

    “It’s just meeting people where they are at and helping them find how this could be the one thing that’s going to turn their life around and make it just that much better.”

    Sarah Bryntenson

    Today episode 113 is one for the books! We’ll be talking with two amazing women, Karen Pepe and Sarah Bryntenson, who will share tips and tricks on how we can revolutionize the way we do Facebook parties.

    Karen started in direct sales network marketing 30 years ago and went to an in-home party (Facebook wasn’t around back then) and decided to join and build her own team. About a year after starting she quit her other job because it was better for her and her family. Now with social media, she does exclusively Facebook parties. Sarah has been in direct sales for 10 years and was a seventh-grade remedial reading teacher when she joined. After three years she decided to leave teaching and go into sales full time. At that time she was promoted to director and that’s when she met Karen.

    “Some people use events and some people use groups, it’s about half and half and there are pros and cons...you kind of find your own way.” - Karen Pepe.

    There are two schools of thought--the events and the groups. The big difference is there is no three third-party scheduler that Facebook allows in to be able to schedule for events. So if the host is a very busy person and doesn’t want to set a time on their phone or doesn’t have a dedicated time that they are on social media to work with their parties, then a group would be a better fit just because there’s a scheduler within Facebook. There are also third-party apps out there that can be used to help plan ahead.

    If it was an in-person event or zoom event, you would want to have interaction. Viewing the host to be a partner is important because ultimately you know what the product is, but the host knows what she and her friends need. Knowing the background of the guests helps to know what kind of posts you need. No matter how you do it, an event or a group, it is about the relationship and referral base that you build so you become that person for that person.

    Using a Google form to collect information is a way to build your Facebook group. You can use the Google form as a shopper order form as well. Also by taking out all of the shopping information, it can be used as a drawing slip - would they like to host, would they like to join, if not now, maybe later kind of thing. This is also a great way to build your Facebook group.

    The top tips to having a successful Facebook party are, of course, first make your hostess your partner. It’s the interaction working with your host through videos and lives because then they are getting part of you. Commenting underneath comments, tagging people, and asking questions so they have a reason to respond during the live is always good.

    Also, make it personal. The quicker you connect with an individual, the more likely that relationship will last. And the very key, last but not least, is not having this be the last time you see this person, helping them to see that you’re worthy of becoming part of their Facebook community outside of this.

    “Just having fun and bringing your personality, no matter what style you do, is so key because ultimately people buy from you because they like you.” - Sarah Bryntenson.

    If you would like to reach out and find out more about Karen and Sarah and learn more helpful tips on how to have a successful Facebook party you can find them on Facebook. Karen can be found on Instagram and her business Facebook page at kpepeparty. Sarah’s business Facebook page is Tupperware Studio Infinite Shine and on Instagram at Infinite Shine ENT.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 112 Why People Don't Set Goals Nov 03, 2020

    Why People Don't Set Goals

    “You just have to learn to love failure because when things don’t work out, it actually gives you data.”

    Brooke Elder

    Today’s episode is something that has never been done before. Social Tenacity has just launched a brand new community called the Academy. Today’s podcast will share one of the courses all about Goal Setting from inside the Academy.

    Most of the time people set their goals wrong. They put limitations on themselves because they feel like they have to reach the goal right now. One of the lies or myths that is sold in the network marketing business is the idea that it is easy, if you just work hard enough you’ll be successful in three months. That’s not always true. When we set goals they need to be clear, written, and measurable.

    “People don’t realize how important goals really are.” - Brooke Elder.

    One of the reasons why people don’t set goals is because they think they aren’t important. If they weren’t raised in an environment where goals were discussed and emphasized, then it would be a little bit harder to set goals because they weren’t exposed to that process.

    That is another reason why people don’t set goals, they don’t know how to set them in the first place. Most people think they have goals, but in reality, it’s just a series of wishes or dreams. A goal is different than a wish, it’s clear, it’s written, it’s specific and it can be measured.

    One of the biggest reasons people don’t set goals is the fear of failure. Our brains don’t want us to fail, so if we don’t set goals then we can’t fail. Many people make the mistake of unconsciously sabotaging themselves by not setting goals, that way they can’t fail. If we don’t ever set goals so we can’t fail, we’re always going to stay at a lower level, we are never going to become that best version of ourselves to see what we are really made of.

    People don’t set goals because they have a fear of rejection. They are afraid that if they set a goal and they are not successful, people are going to criticize or ridicule them.

    When you set your goals it’s best not to tell the whole world, because there will be naysayers and haters that will make it harder for you to achieve them. It is important however to share your goals with the people who are very close to you so they can support and encourage you.

    “Happiness requires goals.” - Brooke Elder.

    Happiness is the progressive realization of a worthy ideal or goal. When you are progressing and trying to achieve something, that’s when you will find true happiness. Goals give you a sense of meaning and purpose. If you would like to know more about or get help on goal setting, check out the Academy at www.socialtenacitytraining.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 111 Authenticity is KEY to Facebook Party Success Oct 27, 2020

    Authenticity is KEY to Facebook Party Success

    “The thing that is really important is you’ve just got to be your authentic self.”

    Lilleth Reed

    Lilleth Reed has been in the tech field as a Network Engineer for about 25 years. The tech industry is very grueling and there are a lot of off-hours research, work, and time investments. She began to realize that she needed to make a change in her life and step away from spending so much of her time working.

    Lilleth ended up joining a network marketing company and she loved their product. She had started doing the whole “spammy” thing on Facebook when a friend of hers told her that there was a better way to do that and introduced her to Social Tenacity.

    “Meeting you guys (Social Tenacity) was a turning point in my life.” - Lilleth Reed

    Lilleth joined the Secret Society and from there went to Summit where she met the amazing women who were also in the Social Tenacity programs. From there she became an IPOR (In Pursuit of Recruits) graduate.

    When she first started her business it was hit-and-miss and she wasn’t doing well at all. But when she started implementing the things that she learned, in just a few months, her business practically went through the roof with sales.

    One of the things that Lilleth learned from Social Tenacity that she brought into her Facebook parties is, “it’s never about you, it’s always about them.”

    Nobody cares if you make any sales. Everything is all about the hostess and how they can help her have a successful party. The friends and guests that show up are coming for the hostess, not for you!

    Creating a partnership with the hostess and creating posts before the party to create interest and support will ensure a fun and successful event. Giving gifts and giveaways are also a great way to create engagement and excitement.

    “The key to getting someone to buy is when you can take a product, show how it solves a problem, how to use it, or how it’s going to make their lives better.” - Lilleth Reed.

    When Lilleth started she was doing the typical selling the “product”, but nobody cared about that. But as soon as she incorporated her personality into the “show” and showed how her product actually solved a problem, her sales have taken off. You can connect with Lilleth on Facebook where she shares her tips and tricks (and sometimes fun). Find her at Lilleth Robinson Reed or her group, high styling achievers.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 110 Building a Business to fund your passions Oct 20, 2020

    Building a Business to fund your passions

    “You can walk in the purpose that you’re created for and you can build something that makes you money and support.”

    Brandi Voth

    Brandi Voth loves sales and has built a solid skincare business with a global team that spans across 17 states in the United States, every territory of Australia, and hopefully soon in Japan. She has a podcast, just launched a power hat company, and mentors trafficking survivors. She really loves coaching and training women and helping them realize their strengths and helping them step out of their comfort zones.

    One day a billboard about human trafficking caught her off guard and she couldn’t walk away from it It just kept pulling at her heart over and over and over and she knew that this was the bigger thing that she was being called to do.

    “I highly recommend if you find something you are kind of interested in or concerned about, do really diligent research.” - Brandi Voth

    When you discover something that you are passionate about, don’t rely on YouTube videos or social media research, find the organizations that are boots on the ground working in that area. Find all of the things there are to read, to watch, and any meetings to attend.

    You can help so many more people by using your unique gifts, talents,So, and strengths and create something that’s even bigger than yourself. The thing that people sometimes miss is they want to do something so big that they freeze on not knowing how to take action. It doesn’t happen overnight, but things happen by just taking a single step and then taking another step.

    The key is every single day, just taking a step forward and taking action. And even if you don’t know if it’s the right direction, take action on something. If it is the wrong direction, make a course correction, turn around and analyze.

    Let’s say you’ve got three forks, like three directions to go. If you choose right, it may work out, it may not. Don’t continue going right because you're going to end up in the opposite direction of where you need to be. Turn around and go straight. Straight might not be the right direction either, but the willingness to try will be your success. Success does not come without pitfalls, but the lessons learned from going the wrong direction helps you when going the right direction to be able to move faster along the path.

    Every single piece is a part of your journey, every piece a stepping stone. You’ve learned something, you’ve grown stronger. Every single piece, the good, the bad, the ugly, the struggles, that is the journey that was laid out for you to walk.

    “Take the skills and the things that you learned from building a network marketing business, and apply it to the thing that you’re really passionate about .” - Brooke Elder.

    If you would like to connect with Brandi Voth you can find her on Instagram, Facebook, and The Power Project Podcast. Brandi has also written a book, The Power Project, A Journey of Purpose, which is her personal journey and passion to create a social enterprise hat company to employ trafficked survivors. It also provides tangible steps for the reader to take their own purpose journey. You can also find all the things Brandi is doing at the-powerproject.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 109 It's all about the Journey, not the destination Oct 13, 2020

    It's all about the Journey, not the destination

    “Keep going, keep doing, keep taking action because it’s that little imperfect action every single day that’s going to make the difference.”

    Brooke Elder

    Today is episode 109 and we will be talking about how you can really enjoy the journey. “It’s all about the journey and not the destination” is a commonly used phrase in the network marketing business, but we don’t really live it like we should because people, in general, don’t really know what that means.

    Finding joy in the journey really IS a journey! Another way that you can say it is fall in love with the process. This is something, especially in the times we are living in now, with the unknown and challenges we face, that it really is about the process, the journey. It’s more about becoming the person that we become rather than the destination that we hit.

    “All goals are our self-defined guidelines” - Brooke Elder.

    How many of you have set a goal for yourself and then you didn’t hit it? What happens to us sometimes is it makes us spiral, it makes us start thinking that we are not good enough or that we can’t do this network marketing thing.

    Instead of looking at not accomplishing your goal, think about what you can change, what can you do to make it better. There may be things that are happening in your life or in the world that attributed to you not being able to reach your goal. This is what finding joy in the journey and falling in love with the process really is.

    Most of the time things don’t happen the way we exactly think that they will. Sometimes they do and we get lucky, but the majority of the time, they don’t. Every experience and everything that we are going through, all of those things are designed to help us become the best version of ourselves.

    Everything that happens is just an experience. That’s it. We get to choose with our emotions what kind of emotion that we are going to put on that situation. We can compare ourselves with others, start putting ourselves down, and feeling like we are not good enough.

    Here’s the opposite way to look at it. Everything that happens is just data. That’s all it is. Evaluate the situation and take the opportunity to learn. What can you tweak to make it better the next time? That’s the way of looking at things like data.

    “Falling in love with the process means that we don’t let all of the outside forces define who we truly are inside.” - Brooke Elder.

    That’s what finding joy in the journey is all about. Everyone has something that they need to learn. Life doesn’t come to an end if you do something that is imperfect. Stop procrastinating and take action, enjoy the journey! Let us be your cheerleader and encourage you with the things you may be a little scared or hesitant to do by joining us in our Authentic Influencer Marketing Facebook Group. You have amazing gifts and strengths and people are waiting for you to share your joy in the journey!!!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 108 Creating an Incredible Offer Oct 06, 2020

    Creating an Incredible Offer

    “It's all about that human connection. ”

    Deirdre Tshien

    Deirdre Tshien is from Sydney, Australia, and started her career in the banking industry. After several years she realized that climbing the corporate ladder was not for her.

    To be the kind of person that climbs the corporate ladder she would have had to buy into office politics and change her values. She just couldn’t do it, so she and her boyfriend, who is now her husband, decided to create and open a dessert bar that was a place where people wanted to go on dates and hang out with friends.

    “I think back to a time where I actually felt like a failure, which is a big lesson that I had to learn...the difference between having something fail versus actually feeling like a failure yourself.” - Deirdre Tshien

    When you open the doors or you launch, you almost just expect this flood of people to like what you’ve done because you know how good it is. But that doesn’t happen. There are loans, wages, and suppliers to pay and it is really, really stressful.

    Regardless of whether you have a brick and mortar store, whether you have an online business, you need to have the right strategies to acquire and retain the customers that you are looking for.

    Make the decision to invest in yourself to get coaches, mentors, and people who can help you know the market, get clients, and help make the right decisions around running the operations of your business.

    With the COVID situation in the world today the evolution of the different digital platforms is the perfect storm right now for people and business owners to really maximize the opportunities that Facebook groups bring.

    People want to hear and connect with stories. If you are going to build a tribe, be a leader, and ultimately get sales, then it’s about the stories that you want to be bringing to your audience. It’s not only your stories, but encourage or enable your own customers to have their own stories because that’s what makes you and your product contagious.

    “Having a contagious product offer connects them to everything, like connecting to them as a person, connecting to the products, connecting to each other.” - Deirdre Tshien.

    People will remember you because you’re the one who put value on connection, friendship, and finding their tribe and you can’t put a number on that!

    If you would like to find out more about creating your own irresistibly contagious product offer, check out her Facebook group or attend her free five-day boot camp at www.thegrowthboss.com/bootcamp.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP: 107 Arrows Out Marketing You are here to Serve Sep 29, 2020

    Arrows Out Marketing You are Here to Serve

    “We are over “me-centered” marketing.”

    Brooke Elder

    Today is episode 107, and we’re talking about arrows out marketing. I’ve discussed this topic on many different platforms because it’s so important. The arrows out approach is one way authentic influencers can create an amazing, personal, profitable, heart-centered business. So, how do you really do that? Well, it all comes down to arrows out marketing.

    Network marketing hasn’t changed much over the last 50 years, and unfortunately, many companies are still using the same tactics, which are very authority-driven. The idea behind this marketing strategy includes building authority in your industry, so people come to you if they want your products or services. Yet, sadly, attraction marketing just isn’t working anymore.

    “It’s horrible to jump on the tail end of a trend.” - Brooke Elder

    Do you want to be stuck using old strategies that aren’t as effective? Or do you want to transition into a new way of marketing? Using attraction marketing will not get you the results you desire. In fact, this approach is kind of like finally adopting skinny jeans after high waisted jeans become the new popular trend.

    Marketing strategies today are switching from an authority driven scenario to a conversation and connection marketing approach.

    Network marketing is all about creating a connection.

    So how do you create a connection? The answer is simple. Your marketing efforts should change to fit what other people need, and people crave social relationships and community. Creating a marketing connection is softer and less in your face than many conventional authority strategies.

    An arrows out approach to marketing means you want to make those unique connections with people. Alternatively, an arrows in approach directs people to you because everything is already about you. Sadly, an arrows in approach is very selfish and self-serving.

    To establish an arrows out marketing strategy, you want to serve and build connections by focusing your efforts outward. What can you do to help others? For example, instead of posting on Facebook stating you need $500 and could use some additional customers, consider how you can earn $500 by helping or serving someone else and providing a solution to their problem. That’s the service business, not the product business.

    “This may be mindblowing...but you are not in the product business...you are in the service business. You are here to serve others.” - Brooke Elder

    When you bring in the connection, it’s a whole new way of marketing, and it’s all service-based. People begin relating with you on a personal level, and your individual accolades don’t matter.

    “The world is changing, and if we don’t change with it, we’ll be out like bell-bottom jeans.” - Brooke Elder

    Instead of sitting down and creating a post that revolves around you and your needs, ask yourself the question mentioned above, ideas and thoughts will come to mind. Maybe you’ll remember a personal story to share or a random person to tag.

    When you approach your marketing efforts with a different mindset, imagine how different the world could be. When you start using your personal experiences to connect with others, you can help them through a similar experience. Remember, network marketing is changing and shifting. Arrows out marketing is all about how you can look to serve someone else.

    Social Tenacity’s new program is all about turning from a me-focus to creating a connection with others and finding ways to serve them. To learn more about our fantastic new opportunity, go to authenticinfluenceracademy.com. We are so excited about this innovative chapter and want to help you impact your community using arrows out marketing. Until next time!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Finding Success in Leadership Sep 22, 2020

    Finding Success in Leadership

    “When you get into a leadership role, it’s not about you anymore. It’s about growing and empowering the people on your team.”

    Kimberly Hambrick

    Dr. Kimberly Hambrick started her career in the corporate world as an educational consultant. She worked within this industry for 30 years and focused on business and corporate development.

    During this time, Kimberly realized she also had a talent for bringing different organizations together to win multi-million dollar projects. She was very successful and loved the work, but felt uneasy with some of the job’s requirements and didn’t enjoy putting people into leadership positions who were unequipped to do the job. Kimberly decided to change courses and start her own business, which focuses on leadership development.

    “We are all leaders [and] the first person we lead is ourselves.”

    - Kimberly Hambrick

    Identifying your values is one of the first things Kimberly helps clients learn. Kimberly also believes that operating within those values is key to becoming a successful leader. If you don’t follow your underlying beliefs, you may find that you are frustrated and angry.

    After identifying your values, it’s essential to think about your strengths. This is especially helpful for leaders who have oversight, among others. If you understand this concept first, you will be more likely to continue that success outward.

    Once you feel comfortable with being a leader, you have to learn what that means and carry it outward. Strive not to micromanage and be willing to let others excel and thrive in what they are good at.

    Some of the key concepts to understand when delegating tasks to team members are ensuring that team members understand expectations and what accountable measures look like. Having unclear expectations isn't fair to anyone involved with a project. Additionally, your team as a whole will benefit because everyone will be on the same page.

    It’s also important to recognize team members for their talents, skills, and success. Yet, how can you motivate the entire team when some are doing better than others? The answer is simple. Find meaningful ways to encourage each individual. You can even recognize others for their achievements in small gestures. Kimberly suggests making a habit of showing gratitude.

    “People just want to hear kind words. They just want to know people appreciate them.” - Kimberly Hambrick

    When you can help your team be the best they can be, you will be the kind of leader others will want to follow. You will treat those you work with as people, not competitors, and have the most success.

    If you want to learn more about becoming a better leader, you can reach Kimberly at kimberlyhambrick.com. She is also very active on Linkedin.

    “You don’t have to do everything...find out what your skills are and what you’re great at, then find others who have different skills and trust that those people will do what you want them to do.”

    - Kimberly Hambrick

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Overcoming the FEAR of Success Sep 15, 2020

    Overcoming the FEAR of Success

    “It’s not really what you want, it’s what you wish.”

    Amy Lee Westervelt

    Amy Lee Westervelt’s journey in the network marketing industry began in Juno, Alaska, where her husband was stationed. At the time, she felt very hopeless and wanted a different lifestyle. So, she and her husband agreed that if she could replace their monthly income, they could look into other options.

    She began researching the law of attraction and other ways of manifesting their financial goals. Amy discovered network marketing, and new windows of opportunity opened up for her and her family. Before long, she was making a six and a seven-figure income.

    Now, Amy is a successful mindset coach for empath entrepreneurs. She uses her background within network marketing to help network marketing professionals make peace with the resistance of more aggressive marketing techniques and empowers them to go after what they really want.

    How can you dream bigger?

    Amy has a three-step process of how to do this. First, assess what you want?

    “The law of attraction is about aligning the outcomes you want with what you have.” - Amy Lee

    For example, if your child needed specific medication because their life depended on it, wouldn’t you do anything and everything to obtain that medication? Of course! Yet, when it comes to your dreams, you only have some skin in the game, which doesn’t necessarily drive you.

    Surrounding yourself with the kind of people who want you want is the second step. Alignment is crucial. When you emulate their habits first, you can modify them to fit into what works for you. When you surround yourself with successful people, you start thinking differently and believing they believe. You change from thinking I’m not enough, to I can do anything.

    The third step is is to affirm. To say that it’s so.

    “What will my life be like when? And start living as if...and then start making room for that abundance in your life.” - Amy Lee

    When you experience resistance, it’s called the Terror Barrier. This refers to your ego and how it strives to keep you safe. However, it often prevents you from trying new things because it tells you that “new” isn’t safe. Yet, the truth is, you’re not afraid of failing. You’re scared of succeeding because you don’t know what life looks like there.

    “When you come up to resistance, the first thing to do is to thank that resistance.” - Amy Lee

    Resistance is there to protect you, but if you don’t push back, it will relax. To overcome resistance, let go of all the other things you haven’t done. Let go of the guilt. Don’t take setbacks as personal attacks. They’re normal; instead, jump in the driver seat and try it again. Understanding that your ego is there to help you allows you to break false beliefs and create new ones.

    “Forgive yourself for the dreams you didn’t think you were allowed were to aspire to.” - Amy Lee

    Imposter Syndrome is one way people fear success because they believe they can’t do what they claim. However, when you start using “I,” you already know you’re inside your head.

    What are you getting paid to do? You’re getting paid as a network marketer to show up and help others learn how to market their business authentically. It’s not your responsibility to reach their goals for them or make them do the work. You have to get over the feeling of being responsible for your team’s ultimate success. They need to create goals; they need to put in the work and market in authentic ways. You provide the tools and guidance necessary to do that. Cheer for them, show up for them, but remember what you’re there for.

    To learn more about Amy, check out her website at http://gratitudeandglamour.com/ or check out her Facebook group for more interactive content.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    How to build confidence and visibility through speaking Sep 08, 2020

    How to Build Confidence and Visibility Through Speaking

    “Nobody can teach you confidence, but they can give you the tools to find it within yourself.”

    Megan Hamilton

    Megan Hamilton is a classically trained actor. She attended theater school and university. Yet after a while, Megan decided to leave the theater industry and commit all of her time to the study of music. During this time, Megan recorded 5 CDs and toured all over Canada and the US. During her life, she's had many opportunities to be up in front of people in different capacities.

    For the last seven years, Megan has been teaching the four tenants of public speaking to people all over the country. In 2020 she quit teaching at the college level and started her own business coaching people in successful public speaking.

    “Just remember people want to hear from you.” - Megan Hamilton

    The four tenants of public speaking include standing, breathing, speaking, and reading. A lot of times, people struggle with how to carry themselves and stand confidently. Women, especially, tend to lean into themselves and take up as little space as possible. Many women have experienced uncomfortable situations where they feel uncomfortable speaking up and taking up space. Still, standing in public speaking refers to how you own your space and feel powerful within their own body.

    Standing

    The Alexander Technique introduces the proper way to stand. It’s over 100 years old and was developed by an Australian actor. After a lot of study and research, he discovered the best way to stand for your body includes the following things:

    • Firmly planted feet
    • Unlocked knees and hips
    • A slight pelvic tip forward
    • A chest that is up and opens toward the ceiling
    • Shoulder blades moving slightly apart
    • A neck that is free and easy

    At first, it may seem a little uncomfortable, but over time you will find this stance helps you be upright and have the least amount of harm on your body. This also helps build authority, both as you see yourself and how others perceive you.

    “When you [stand] up like that, you will actually feel a power emanating from you because you are up and open.” - Megan Hamilton

    This can also be adapted to sitting and Zoom meetings. The best way to create the proper sitting stance include:

    • Putting your chair back a little bit
    • Sitting on the edge of your chair with your sit bones balanced
    • Firmly planting your feet flat on the ground
    • Unfolding upper body similar to standing

    If you stay in Alexander while sitting, it also keeps your energy and engagement up.

    Breathing

    There are two types of breathing, deep breathing and controlled breathing, which helps control your voice. Controlled breathing helps you keep grounded and relieve some of the nervousness often associated with speaking. This breathing method includes managing your breathing instead of allowing your lower brain or subconscious brain to manage it for you.

    When you practice controlled breathing, it sends a signal to your brain that says you are not in flight or fight mode, as well as stops the supply of cortisol and adrenaline racing through your bloodstream. Megan recommends practicing controlled breathing by inhaling for five seconds, holding it for five, and then breathing out for ten. Breathing out slowly is what creates a sense of calmness and focus. Practice this every day so that you can go right into controlled breathing when you are in a high-stress moment.

    Deep and supportive breathing for your voice includes breathing into your diaphragm and imagining that your lungs have six sides. With each breath, breathe a little deeper.

    Voice

    We support our voice using optimum pitch, which is the most supportive way to speak. This means you support your voice in all situations, even the ones you don’t notice or realize.

    “Your optimum pitch will feel very vibrational. Keep at it, because once you feel it, you’ll get it.” - Megan Hamilton

    The best way to find optimum pitch is by taking a really deep breath in through your nose as you fill up your lungs. Then, have it go down deep into your belly, and with the momentum of your open lungs, try to make a sound. See what comes out of you.

    This can be difficult at first. It’s essential to allow the sound to let go. Since optimum pitch is very vibrational, you should feel the vibrations within your chest, top of your head, or the back of your neck or lower ribs.

    “Once you find your optimum pitch, you’ll be creating a sense of musicality to your sentences.” - Megan Hamilton

    Reading

    We read using a technique called text mapping. This is especially helpful for online videos or Zoom calls. First, write everything out ahead of time. This is especially crucial if you’re writing out instructional videos. It’s essential to be clear about why you are there and what you want to say. By writing things down, you can map out how to vocally say what you’ve written. Then, by text marking, you mark up how to best naturally say it. Megan recommends starting with a breath bar, which looks like a forward slash and placed everywhere there is punctuation.

    At first, this can seem like a lot of breaths, but it breaks up your speech into more digestible fragments for your audience. It also keeps your pace slow, so you don’t speed through your address. By text mapping, you are deciding ahead of time where to take breaths, which keeps you calm and relaxed. This is a built-in controlled breathing system.

    Practice your speech over and over in front of a camera. When you read it, you will have that sense of musicality in your sentences, and you’ll also be able to read three to five words ahead, which keeps your comments flowing as you look up to see your audience.

    “Eye contact makes us feel seen in this strange digital realm.” - Megan Hamilton

    While there isn’t anything fancy about all of this practical stuff, it allows you to be yourself, visible, and confident. Once you know the system, you can use it all the time, and you’ll notice an improvement in how you speak to others and will have the tools needed to be confident.

    To learn more about Megan and her courses, you can go to http://www.ubuskills.com, where you will receiver her free public speaking guide when you sign up.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    How do build connection and increase your sales Sep 01, 2020

    How to Build Connections

    and Increase Your Sales

    “The way we [companies] are teaching [represenatives] how to build a network marketing business, is absolutely backward.”

    Brooke Elder

    Today, we’re talking about how you can create connections to increase sales. This concept is something that a lot of people are interested in more about. There’s a big difference between connecting with you and connecting with your network marketing company.

    In this episode, we’ll discuss the differences between the ways your company may be teaching you to build connections, and how you should actually be doing it.

    Lots of network marketing companies want buyers to fall in love with the company. So, they pitch company agendas. Some of these agendas include highlighting the fact they are debt-free or how they give back to the community. They want buyers to feel connected to the company, so they continue to buy their products. Then, when buyers purchase products from you, they make a connection to the company and you. However, for most social marketers, this way of building connections is backward.

    It makes sense that companies want to create connections with buyers, yet if you're going to be successful, you need to develop personal relationships with buyers first, so they don't just go to someone else.

    “If you build a connection first, then lead them to a product and company, you will be so much more successful because they will be connected to you.” - Brooke Elder

    At Social Tenacity, we teach you how to build your business around you, not your company. You have unique strengths, gifts, and talents that will allow you to connect with other people on a deeper level. Not only that, but you also have experiences that will enable you to relate with other people too.

    How many times do you have a great client or customer who buys a ton a product from you? It leaves you thinking that they will continue to be loyal customers, yet when they purchase the product again, they use someone else. The lack of consistent interaction results because they haven’t made a personal connection with you.

    When you build connections and relationships first, this creates a know, like, and trust factor that keeps customers or clients coming back. Once they are connected to you, then they will build a connection to a product and company.

    When you really care about your customers, you share your stories, and it continues to build further connections. Then, when you market your products or opportunity, customers are more inclined to try it, which increases sales.

    “We build connections with our audience, which creates that know, like, and trust factor.” - Brooke Elder

    If you want to increase sales, then create more opportunities to connect with others. Stories are a great way to build associations with people because they are often more relatable. When people can relate to you, this often makes the most significant difference.

    When you share stories on Facebook or through Instagram stories, it helps connect you to your audience and encourages them to continue using your services. This results in increased sales because they will continue to buy into your products or opportunity.

    Today, start thinking about how you can connect with your audience more. Make a list of stories that illustrate how your product helped you. Then, think about how those stories could potentially help others.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Building Belief in Yourself - You can do this! Aug 25, 2020

    Building Belief in Yourself,

    You Can do This!

    “When you have a strategy, that builds confidence and confidence is what builds the belief in yourself.”

    Sarah Rose

    Sarah Rose is currently an online business mentor and network marketing advocate. Sarah grew up in a single-parent home where, sadly, her mom was thousands of dollars in debt. However, when her mom became a pioneer in the network marketing industry, their lives changed, and instead of being thousands of dollars in the red, they went to thousands of dollars in the green. Sarah’s mom became her inspiration and helped propel her toward the career she’s in today.

    Sarah stayed within the network marketing industry after she graduated college until she switched career goals and decided to be a stay-at-home mom. Things were good until they weren’t. Sarah and her husband found themselves in a financial crisis, which required her to go back to work. Rather than sacrifice flexibility and time with her family, Sarah decided to go back to network marketing instead of the traditional workforce.

    Now, she’s happy and successfully navigating her career within her current company while helping others find financial happiness and success within their own companies.

    “If you build it, they will come...you’ve just got to give yourself a little bit of time, patience, and grace.” - Sarah Rose

    Sarah's first tip for success in the industry is belief. You need to believe in the industry, your company, and yourself. You've got to think that network marketing works. People worldwide are successful within the trade, making 6, 7, even 8-figure incomes doing it, so you can too.

    You also need to own it, meaning understanding that you're a network marketing professional. This includes sticking with it through thick and thin and burning past bridges of unbelief, so there's no other way to retreat.

    Borrowed belief from your upline also affects your success rate. If you don’t believe in yourself, you’re less likely to achieve your goals. Of course, your upline wants you to be successful, but if you don’t see yourself achieving your goals, you won’t. You have to be self-motivated and put in the time and effort to see results.

    Failure is a part of success just as success is a part of failure. Pivot if you must, but don’t quit.

    Her second tip is deciding to decide, which means you’re going to make it to the top and will not be denied. Knowing that failure is not an option will propel you forward to meeting your end goal. Determination is what helps build confidence and belief.

    Sarah’s third tip is consistency. If you’re not touching your business in some way every day, you need to make some adjustments. Time flies by too quickly for you to not be in the game.

    “If you don’t believe in what you’re selling and it’s not in alignment with who you are...then it’s fraudulent. You can’t expect people to buy your products if you’re not actively using them yourself.” - Sarah Rose

    “When you’re not staying true to who you are, it’s not going to work.”

    - Brooke Elder

    There are so many great companies out there, which is why creating a personal brand will help set you apart and attract the target audience in-line with your products or services. If you’re not branding yourself, you’re just going to get lost in the noise.

    It’s essential to identify your unique gifts and talents, so you can sell the way only you can sell. People buy people, not companies. This is why it’s also crucial to be vulnerable, real, and relatable in your messaging.

    To learn more about Sarah or to connect with her, visit sarahroseglobal.com. You can also find her on Facebook, Instagram, and other popular social media platforms. Her inbox is always open, so send her an email with your questions and ideas.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Authenticity is Key to Network Marketing Success Aug 18, 2020

    Authenticity is Key

    to

    Network Marketing Success

    “There are people looking for solutions, and you can show them [solutions] in the right way by leading with your heart and adding value first.”

    Sarah Cole

    Sarah Cole is a trained and licensed nurse anesthetist, and despite earning a 6 figure income, was living paycheck to paycheck due to student loans and other personal circumstances. Her goal of becoming debt-free seemed unattainable. However, Sarah began her Social Tenacity journey about a year ago and since has seen some significant changes in her business and income.

    Sarah got into network marketing, not thinking it was something she would be interested in or do in the long-term. Although she was successful, she still felt stuck in the industry because she lacked passion and personal investment. Yet, once Sarah switched companies, she realized network marketing was her true calling and mission. With a skyrocketing business, Sarah's finally realizing her potential and meeting the goals she's always dreamt of.

    One of the main things Sarah attributes her success to is identifying her avatar.

    “You have to figure out who it is you want to serve and get really crystal clear.” - Sarah Cole

    Sarah also believes in writing down your mission and reviewing it every day. When it’s at the forefront of your mind, you are more likely to be successful at adhering to that mission.

    A take-action mindset is also crucial to obtaining your business goals. If you can change your belief from how much you can sell or how much money you can make, to how many people you can help, then you’ll feel more fulfilled and confident in your business decisions.

    Facebook groups are also an essential tool for finding the right people looking for your solution as long as you’re authentic. Sarah bypasses all the spammy Facebook content and searches for people suited to the solution her company provides. These people match her avatar, so when she speaks to them, it’s in ways authentic to them.

    You’ve got to keep working at it. Success is not going to be instant, so it’s important to take things to the next level and give people the tools needed to succeed. Let your team use their brain so they can make their business into something they’re proud of.

    When Sarah posts on Facebook, she thinks about the one person she’s helping. By doing this, her message is more relatable and connected to her audience.

    Additionally, she helps her team see quicker results and build confidence by encouraging them to share personal success stories in Facebook posts and comments. This way, she is planting the seeds of authenticity through various Facebook groups and allowing potential clients and recruits to come to her through replies and friend requests.

    “Putting [your] solutions in [your] content [allows] people to see it and be enlightened to what is possible for them.” - Sarah Cole

    If you don’t have a forward-thinking mindset, your business will be harder to sell and stand by. When you realize you are in the industry to help people find solutions to their problems, you will attract other like-minded individuals. This will also help you grow your team with people who resonate with you and your mission.

    Many network marketers struggle with creating a positive mindset. It can be difficult for them to build self-worth and the belief that they are deserving of more in their life. For Sarah, helping her team establish and grow a healthy mindset is one of her number one priorities.

    “The people who are successful are those who think; I can do this and take action.” - Brooke Elder

    To learn more about Sarah, you can find her on Facebook and Instagram or through her Balanced Brillance Facebook group.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Why Duplication ALWAYS Brings Discouragement Aug 11, 2020

    Why Duplication ALWAYS Brings Discouragement

    “When you create a system that is replicateable, it’s a totally different ball game.”

    Brooke Elder

    Welcome to episode 100!! Can you believe that we have 100 episodes of phenomenal content? Today we are going to be talking about why duplication always leads to discouragement. Your upline may have said you need to create a duplicatable system. Well, you don’t, and here’s whey duplication always leads to discontent. You are trying to force people to become something they are not.

    My experience with duplicatable systems was unsuccessful because it wasn’t unique to me. It didn’t play to my unique talents, gifts, and strengths. I became a minion to my upline rather than the independent boss I wanted to be. I remember crying as I drove to one of my first parties miserable and thinking I didn’t care if I retired my husband or not.

    “You want to tap into your team’s unique gifts, talents, and strengths.”- Brooke Elder

    Here is a framework that works in any business, but you tweak it to match you and your team. For example, when I use scripts and prompts, it's a disaster. Don't believe me, watch one of my first Youtube videos. However, when you have a system that is replicateable, it gives me the freedom to speak from the heart instead, and that's where I thrive.

    Play to your strengths. Yet, first, you need to figure out what those are so you can create a replicateable process that will produce success.

    How do you find out what your strengths are? Take a test. I recommend Strength Finder 2.0. It's a book that you can purchase on Amazon. This will help you identify what you are innately good at.

    The book also describes each strength and helps you understand your special gifts and how to relate to your team. You can also have your team take the free High5 test. You can access that here.

    “You will start seeing that you attract people with the same strengths.” - Brooke Elder

    I saw this in my business. At Social Tenacity, we give our new clients the Strength Finder book and have them take the test. When I started this company, I was more introverted, and communication wasn’t one of my strengths. Yet, because I wanted to grow this weakness into a strength, I began attracting clients with strong communication skills. Then, there’s been many other times where I’ve been working on other attributes, and I attracted clients with the skills I wanted to increase.

    Your strengths can change. If there’s something you think you lack or things you would like to have, work on them, and you can grow your weaknesses into powerful strengths. Learn about that quality. Look for ways you can include the strength into who you are.

    “When you start creating a replicateable system...you are going to have more success.” - Brooke Elder

    When I figured out what worked for me, that’s when I started seeing success. Fairs and shows were not only a waste of money and time for me but not as successful as I would have wanted. That’s when I discovered online marketing was my strength. I switched gears, and my business grew.

    When we allow people to play to their strengths, it makes your team stronger. When you play to your strengths, it automatically brings success, and both you and your team will love what you do.

    If you haven’t taken the test yet, click here. We’d love to hear how uncovering your strengths has helped your business grow.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Entrepreneur Mindset Vs Employee Mindset Aug 04, 2020

    Entrepreneur Mindset vs. Employee Mindset

    “You are never going to reach your dreams...if you can’t make that shift.”

    Tricia Peterson

    Today the amazing Tricia Peterson talks to us about the difference between an entrepreneur mindset and an employee mindset. She delves into how to transition from making hobby money into making business money, and it all begins with your mindset. Having a business mindset is more than just working more hours; it starts with changing the way you think.

    So, what is the difference between an employee mindset and a business mindset? An employee mindset involves waiting for someone else to tell you what to do. In the network marketing industry, this could be your upline or someone else within your company.

    When you have an employee mindset, you never take action on your own because you're waiting for someone to map out each step of the process. You can still be successful. However, this mindset limits your progress because you're waiting for permission from someone else to move forward.

    “With an employee mindset, you are going to be capped on how much money you can earn.” - Tricia Peterson

    If you have an entrepreneur mindset, you can say and do what you want. You can direct your business in the direction you want it to go. Rather than depend on your upline, you create and design a system that helps you achieve your business goals and ambitions. You are willing to rely on what you know and pivot or readjust plans depending on your success.

    The sky is the limit with an entrepreneur mindset. If you want to be successful, you can't blame anyone or anything outside of you for your lack of success. It always comes back to where you're at and what you're willing to do. If you can take steps to move forward and understand that what your upline recommends doesn't really matter, you'll be successful either way.

    Your business all comes down to you how you take control of yourself. So many awesome things can happen when you do. At a young age, societal norms teach you to follow instructions and directions (which isn't all bad). Yet, once you have the opportunity to make your own choices or create a new path, it's easy to flounder because your brain isn't wired to think on its own. Having an entrepreneur mindset is realizing you have abilities or muscles that you can strengthen.

    Rather than be stuck in a little box, why not think bigger? You can make the income and impact you’ve always wanted. When you take the wisdom you glean from mentors and others, you can thrive, just tweak them, so they work for you. It takes time, but when you stop and reflect, you can readjust and realign what elements are or aren’t working. This shift takes work, and prolonged effort, so don’t give up in the hustle.

    “Who cares if you have a good upline or not? It’s all about you and what you can do because it’s your business.” - Brooke Elder

    What's your aim for today? Pick a day where you can reflect and ponder. Think about what things are going well within your business and what things may need an adjustment. Over time, you'll find that your mindset changes. You'll begin to take action and control of your business without waiting for prompts from others. Do this for a month and see how much your business shifts.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    How to get back in the groove after a break Jul 28, 2020

    How to Get Back in The Groove After a Break

    “It’s ok to take a break sometimes. And every once in a while we need a break.”

    Brooke Elder

    Today we're talking about how to get your groove back after a break. Since it's summertime, you may be taking a break from your business. Kids home from school, family vacations, and doing all the things can make it challenging to manage your business. This is why taking a break is essential, yet it's also just as crucial to plan for your time away.

    First, make sure you are both taking and scheduling breaks. I try to plan something once a quarter or every three months, whether it's a vacation where we getaway or a staycation where we stay close to home, it doesn't matter.

    Sometimes we do our family's favorite things. Every member gets to pick one of their favorite things, and the whole family has to participate. Usually, it takes two or three days to get through them, but even something this simple rejuvenates me and gives me the much needed time away from my business.

    “Start making a plan of what it looks like to get back into your business.” - Brooke Elder

    Breaks are good, but sometimes it’s hard to get back into things when you’ve been gone. This is why preparing for your absence beforehand is important.

    Recognize how much time you need to transition back into work. Try not to have big projects planned when you get back. Large projects will make your time away less enjoyable, and the time you return just as stressful.

    Never “should” on yourself...everything that you do is a could have.

    Choose what you want to add back into your business when you return.

    When you empower yourself with choices, it helps you better see the new decisions you need to make. One of the number one reasons people shut down is because they don't feel like they have a choice. If you want to stay in charge of your business, focus on what you want to happen.

    If you're going to focus on customers, then create a system that will help you focus your attention on them. If you're going to increase your recruits, then find a method that works for you that will allow you to see the results you want.

    “Boundaries have nothing to do with other people. Boundaries are about you.” - Brooke Elder

    Set boundaries with yourself. What are you ok or not ok accepting? When you establish boundaries, you can enjoy your time off and still be productive when you get back to work. When you tell yourself how you are going to feel and act, you tell yourself what you are willing to accept and not accept. It can take practice, but with time it becomes second nature, and you will begin to see boundaries working to your advantage.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Be You, everyone else is taken Jul 21, 2020

    Be You, Everyone Else is Taken

    “We’re far beyond just

    being told what to do.”

    Roseanne Dawes

    Today, we're excited to review how to be unique and authentic within your business. Rosanne Dawes is one of our mindset coaches here at Social Tenacity. Today she shares some helpful ways you can practice connecting with your heart by acting on first impressions. In this podcast, we also talk about how you can be the best version of yourself rather than mimic someone else.

    Who am I? That is a huge question. What makes you special and unique? To help you understand your mission and purpose, think about a coin. There are two sides to every coin. On the first side of the coin, discovering your divinity and connecting with your higher power is crucial.

    The first side also involves understanding that you are much more than just your current existence. The second side of the coin includes your individual purpose within your existence. It encompasses the thing that only you can offer the world. What makes you come alive? What are you passionate about?

    “Drop down into your heart and just start listening.” - Roseanne Dawes

    Pretend that you’re in the middle of your heart because this connects you back to your body. If your heart could speak, what would it tell you? How would it prompt you to act? As you ponder this question, trust whatever your first thought is. As long as it’s a good thought, then it’s probably a good concept. Practice dropping into the middle of your heart every day by asking yourself a question. This is step one in the process of learning to trust yourself and to become authentic.

    As you build your business, think about what makes you come alive. Your upline does things that make them feel alive, but that may not always resonate with you. It's essential to review your passions and figure out what really drives you.

    As you go throughout your day, what things help you come alive? It’s a discovery, and that’s what is cool about building a business. It’s understanding and uncovering who you, as well as unveiling your life purpose.

    Every experience you have, good or bad, leads you to your purpose. When you act on your inspirations, you start to learn to trust yourself. With every action, saying yes to the next prompting becomes that much easier.

    If you have a good thought, act on it. When you are inspired to do something outside of your comfort zone, realize that the outcome will be far better than if you chose not to act. You may never know why you get individual impressions, but it’s essential to trust them, and then great things will happen.

    “When you act on [inspiration] you have no idea what amazingness is on the other side” - Brooke Elder

    Will you act on the impressions you receive? Even if they seem small and weird, it's crucial to respond. As long as the idea is good, just act. You'll be able to move forward faster when you've practiced exercising that muscle daily.

    Listen to your intuition every morning. What is the one thing you can do today for your family, business, or self? As you repeat this exercise, you'll be amazed at where your life and business will be within a month.

    “Give yourself grace along the way and keep following those bread crumbs.” - Roseanne Dawes

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Why You Need a Funnel Jul 14, 2020

    Why You Need a Funnel

    “With a [funnel] system in place, one, you’ll spend less time building your business and two; you’ll see better results.”

    Brooke Elder

    Today we’re talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we’ll show you why they are essential.

    Imagine a kitchen funnel. The top is wider, and the bottom smaller. Using a funnel approach to narrow down your target audience is how you speak to the right people. This allows you to weed through thousands of leads and find the ideal customer, prospect, or recruit.

    For higher efficiency, spending most of your time at the bottom of the funnel increases the potential for customers who are likely to buy from you repeatedly. They are the runners of network marketing and are willing to treat a business like a business. Putting your focus at the bottom of the funnel instead of the top leaves you with potential leads that will build your business up the quickest.

    “We don’t want to spend our time on everyone...we want to funnel them in...so that our likelihood of a “yes” is a lot higher.”

    - Brooke Elder

    If you've been practicing the "go for no" approach and haven't seen results, it may be an excellent time to start creating and using funnels within your business.

    A proper funnel can benefit you in multiple ways. Wouldn't you rather get a yes from 95% of people in a smaller group, than get a no from 95% of people in a larger group?

    Going for “no” is not the way to build a business.

    It's like offering a stick of gum to everyone with the mentality that if they don't want it, that's okay. Yet, when someone says no repeatedly, you begin to doubt your purpose, doubt your product, and doubt yourself. Then, you're more likely to quit before you even get ahead. A sales funnel allows you to alleviate self-doubt and automatically weed out the people who don't meet your target audience's attributes.

    To understand and reach your target market, you need to identify what your audience needs. What is their end goal? What can you do to help your audience see what they may never have thought of themselves?

    “What is it that you have to offer that makes your proposition more attractive?” - Brooke Elder

    How do you create a funnel? First, establish and create a free offering. These could include a PDF, infographic, or download. People who raise their hand and say that they are interested are the ones who will start down the funnel. With each additional step in the pipeline, people who aren't your ideal customer will naturally weed themselves out.

    It's essential to include a call to action within every step. What does your ideal customer need to do next? Some examples could include joining your free Facebook group or setting up a coaching call. Once you're talking to the right people, you can determine if your solution meets their problem. If it does, then offer your product as the solution to their predicament. A funnel with close to five steps is recommended, any more than that could reduce your success.

    “We want to get the people who are perfect for us.” - Brooke Elder

    Every funnel may look different, and that's normal. It doesn't have to be anything fancy or high tech. With that in mind, start mapping out your pipeline. Don't forget to document each step, as well as address the call to action. If you have questions, check out our Authentic Influencer Facebook group. We'd love to hear from you.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Using Subscriptions to grow your customer base Jul 07, 2020

    Using Subscriptions to

    Grow Your Customer Base

    “Don’t overcomplicate it,

    just put it out there.”

    Debbie Stewart

    Debbie Stewart is a direct sales consultant for the nationally recognized company, Scentsy, and has created a unique way of growing her business with Social Tenacity's guidance. We helped her unlock her potential to create an amazing personal brand. Now, Debbie has a thriving business and a successful monthly subscription she can stand behind.

    Before she found Social Tenacity, Debbiefelt stuck in the marketing strategies her company's upline recommended. She didn't feel as inspired and wanted something more. She needed to set herself apart from everyone else.

    Then, a friend introduced her to one of our podcasts, and she was intrigued by the things we teach. Over the last year, Debbie has grown in some spectacular ways and shares her insight on how she developed her monthly subscription boxes.

    “When you start, it might be pretty basic, but as you keep going, you're going to start to figure it out and it's going to get better and better.” –Debbie Stewart

    If doing a monthly subscription box could work for your business, here are a few tips.

    First, have a theme and pick a price point. When you select a price point for your box, think about what you would be willing to pay. Let's face it; if you wouldn't be willing to pay the big bucks for the box, your customers won't either. Debbie settled on $20 and her subscription has been a huge success.

    Debbie's brand is more than the product. It's also her personal touches that create joy and happiness. So, every month she chooses a theme for the boxes she sends to each client. She includes her product and little extras that generate excitement and joy. Debbie believes that attention to detail makes all the difference for people.

    You will find ways of making things work for you in your business.

    If the typical marketing strategies aren't working for you, there are always different ways to grow your business. There are so many things you can do to become successful. However, it takes effort and willingness to think outside the box, no pun intended.

    A monthly subscription box is more than the products inside; it's the reorders too. While each box puts the product into customers' hands, it also introduces them to things they may not have otherwise bought themselves.

    “Sometimes we get so stuck as network marketers...but there are a hundred and million one-ways to [market your product].”

    - Debbie Stewart

    For example, in July, Debbie was inspired by Katy Perry's song, Firework. She created a box that fit the theme, but that also added purpose. She chose several products that met the theme and also added a personal touch by putting the lyrics to Katy's song with each product. Debbie also uses Pinterest for ideas to create a unique feel that inspires others while also making them happy.

    To subscribe to Debbie’s boxes, you can visit her VIP group on Facebook or find her on other social media platforms by clicking here.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    The Secret Sauce to be an Incredible Leader Jun 30, 2020

    The Secret Sauce to be an Incredible Leader

    “If your company doesn't have the tools you need, then build them.”

    Brandy Shaver

    Brandy Shaver began her networking marketing career years ago and, at the time, ranked number 13 within her company. Then, life became a little rocky, and she decided to focus on running her salon instead of pursuing marketing further. Yet, seven years ago, Brandy re-entered the industry with a new perspective and strategy. Now, she successfully manages teams online and teaches the importance of systems and how to leverage them.

    Every company is different, so it's not like a one size fits all system. First, to create a system for each recruit, start with understanding their end goal. Think about what their first steps are or need to be to move their business forward. Getting super specific is the key. You want to remember that recruits are new to the industry, and keeping things simple will allow you to address their questions more effectively and move them forward in their business faster.

    “If you have to say something more than once, build a video.”

    – Brandy Shaver

    Videos help establish a firm foundational understanding of the system. Videos are also helpful for calls with each team member because it allows you to have a higher level of conversation. Instead of teaching each recruit one piece at a time, calls become more productive, and you're able to answer specific questions while meeting them where they're at as far as their education level.

    Start with the basics! Create a video or a resource sheet to help your team be successful. Direct them toward the tools available to them. Otherwise, you will create an unmanageable monster business that you're going to hate.

    It's essential to invest in your mentorship to become a successful leader. If there are skills you would like to grow or develop more, then seek out others who can teach you.

    Having a mentor is the most important thing when you're building a business. They can see elements within your business that you may not be able to. For example, they can see the pothole down the road before you do and can help you avoid potential pitfalls. Mentors won't tell you what to do or how to run your business, but they will guide you, and they will ask you questions that will help your business progress.

    “Keep learning! Don't sit and stay stagnant because things are more likely to fall apart at that point.” – Brandy Shaver

    If your upline has what you're looking for, then follow it. However, if you're looking for a little more, seek out a mentor, and find what will work for you and how you can succeed within your company.

    To learn more about Brandy, you can follow her on Facebook and Instagram.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!


    Finding Success in just 6 Weeks Jun 23, 2020

    Finding Success in Just 6 Weeks

    “It’s all about focus...and what will move the needle the most while giving us the time freedom we want.”

    Brooke Elder

    Welcome back, Authentic Influencers! Today is all about time management, which is one of the best strategies and skills you can learn, to see results in your business quicker. One way to manage your time more efficiently is by creating a six-week sprint. Many network marketers struggle with managing time, and enacting a six-week sprint is one way to help you be more productive.

    Why six weeks? I like to set goals in time frames of six weeks because, in 30 days, you usually know if something is working or not. The two extra weeks surpass the one-month threshold. This is helpful, so the last ten days of the month aren’t as stressful or crunched for time.

    “To get out of that [self-destructive] pattern, it’s more important that we create habits and systems that will start working for us all the time.” - Brooke Elder

    How do you create a six-week sprint? Well, start with a goal. What is something that you want to accomplish within the month or 45 days? Write the goal down. Next, establish milestones. Milestones are baby goals that help you achieve your big goal. They should be achievable within one week. Developing benchmarks help you create systems that allow you to hit targets all of the time instead of just at month-end.

    For a six-month sprint, you will need to select six milestones. Then, each day, write down three things you are going to do to achieve that goal. Use your planner, calendar, or phone. I have an extra fancy planner I use to write down my daily goals and take notes. Use whatever works best for you.

    Three should be your magic number. If you plan any more than that, your brain may start to feel overwhelmed, and you'll be less likely to achieve success. However, if you end up accomplishing more than three things in a day, that's all just a bonus, and you become an overachiever.

    Plan out your week ahead of time. I like to time batch, and I batch as much time as I can. This helps me focus on my priorities and accomplish my milestones more effectively. Did you know that the fewer decisions you have to make during the week, the more time you will focus on what you want to get done? You’ll be able to maintain excellent decision-making skills throughout the week, rather than come down with a bad case of decision fatigue later on.

    Planning your week ahead of time is a crucial aspect of the six-week sprints we do at Social Tenacity. Not only do we examine the upcoming week, but we also look at the previous week and evaluate it. Ask yourself, what went well? What didn’t work so well? What could we do better? When you review the previous week, you are more likely to be that much more successful the following week.

    “It’s ok to change and to pivot...it’s something I do every week.”

    -Brooke Elder

    Final recap:

    First, set your primary goal, then set 6 milestones. Next, what are your daily action steps? Pick 3, then when the sprint is over, evaluate the sprint as a whole. What things were successful, and what things weren’t? Finally, adjust and start again

    If you’re interested in learning more visit our website at socialtenacitytraining.com

    If you’re worried about time or training. We can help! We can lend a hand and help draft your six-week sprint or implement one we create for you!

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Grow Your Influence through Podcasting Jun 16, 2020

    Grow Your Influence Through Podcasting

    “Don’t be afraid of the sound of your own voice. That is what you sound like and what you’ve sounded like your whole life...everybody loves it, so it’s ok.”

    Kelly Glover

    Kelly Glover is an Australian native and has helped hundreds of entrepreneurs and business owners start or appear on guest podcasts for the last 13 years. Kelly began podcasting in 2007 and now has her own popular syndicated radio. Not only that, but Kelly also helps people use their personal brand and podcasts to grow and further their business.

    So, why is getting on podcasts so important? Simply put, credibility. While there may be thousands of different podcasts out there, the podcasts unique to your business help build authority and reputation. If you want to live your influence, being involved with podcasts allows you to be an influencer and take action on the things that make you passionate.

    “It’s a linear step, by step, process, that you absolutely can achieve.” - Kelly Glover

    Pitching is a long-term strategy and is a lot of busywork, but the preparation beforehand is well worth it. Before you start pitching, you need to review your social media platforms, pinpoint your personal brand, and cement your messaging so you don’t confuse listeners.

    It’s also essential to have a one-sheet finalized, headshots completed, and talking points documented. Every detail and up-work prep will make pitching a podcast that much easier.

    When you pitch and get booked on podcasts, every step of the way opens the door in front of you and it’s essential that you get through that door.

    There are two elements needed to organize a one-sheet to pitch potential podcasters. You will need an online press kit that includes all the online material readers can consume from home.

    Second, you'll need a well-organized one-sheet. A one-sheet is a snapshot of your personal brand and what you do, all on one page. It should include who you are and what you talk about, as well as be easily consumable. Readers should know everything they need to know about you within 30 seconds, so make sure it's on point!

    Headshots are a must, and your name should bold and easy to read. It’s also helpful to include five examples of questions and talking points you plan on using. This will allow the potential host to know what to expect. Keep your one-sheet inline with your brand and brand colors. It doesn’t need to be overly extravagant, but in a nice layout that suits you and your position.

    “Practice in private before you go public” - Kelly Glover

    Sometimes people get knee-deep into creating their podcast and then realize how much work it is and fail to follow through. Doing a pilot episode to yourself or a small audience will help you determine in starting a podcast is something that will work for you. Generally, podcasts are a weekly commitment; therefore, you are responsible for 52 episodes if you want to maintain listeners.

    However, that isn't a requirement! You decide your frequency, especially if it takes up more time than you would like. Monthly or quarterly shows work well, too, just make sure you're consistent.

    “[Starting or guest appearing on a podcast] Is a way to communicate your expertise, but amplify your message as well.”

    -Kelly Glover

    Once you’ve been booked on a show, pre-promote it! Highlight a few seconds of the podcast with your audience to get them excited to tune in. Releasing behind the scene footage also helps build anticipation.

    Later, when the show goes live, you can share it with your audience and followers, and they will know exactly what to expect. Keep in mind that it’s essential to be respectful of the host, and when they plan to release the content. Tag them and share their content along with yours, so you both benefit.

    Last Tip!

    If you are going to invest in starting a podcast, find affordable tech. All you need is a microphone and headphones, and most of the time, you can purchase them for $100 or less.

    To learn more about Kelly and podcasts, visit her website. You can also check out Episode 55, from our podcast library, to review some helpful tips on how to build your audience and movement.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    Business Advise from a 3 Time Gold Medalist Jun 09, 2020

    Business Advice from a 3 Time Gold Medalist

    “We don’t always have to be the ones with the most talent, but we can be the ones with the most success.”

    Leah O'Brien-Amico

    Leah Amico has traveled all over the world playing softball and is a three-time gold medalist, winning medals for the United States in softball.

    Leah started her athletic career back in college when she was recruited out of Southern California to play for the University of Arizona on a softball scholarship. While just 18 and a freshman, Amico helped score the winning run for Arizona to win the championship game. Her next season playing, Leah moved from pitching to playing in the outfield, which was the defining moment in her career. It wasn’t something she expected, but rather than call it quits, she embraced the change and made it onto the US Olympic team two years later.

    “Age doesn’t matter…(especially) the expectations other people put on us. We can do whatever our passions, dreams, and goals are, no matter what age we are.” - Leah O'Brien-Amico

    At 26, Leah was in the best shape of her life and a mom. She then went on to win her second gold medal in Athens, Greece, and at 29 to win her third gold medal.

    Since her Olympic experience, she’s had multiple opportunities to share her story all over the country.

    She loves to help high school students understand that passion, perseverance, belief, and hard work can help bring you the things in life you never thought possible.

    When Leah changed positions in her second year of college, she embraced the new position rather than dig her heels in and complain. She wanted to be one of the best players out there, so she put in the work and allowed God to show her new opportunities.

    When Leah was apart of the Olympic team, she gained success from her teammates' talents and strengths. They all possessed a different skill set, but they all worked together and won the gold medal on behalf of the United States three summer games in a row.

    Coaches who build you up are a vital ingredient to success. They are the ones who keep you just a little more focused and help you visualize how you are going to achieve your goal. They may not reinvent the wheel, but they can see what you may not see in yourself. Leaders, mentors, and others help you embrace the shift and learn betters ways of accomplishing our end goals.

    It's essential to be around like-minded people and people who hold you accountable. It's critical to have a support system where people are willing to provide constructive feedback and not always be that "yes" man/woman-type person. When you are apart of a team, you do what's best for everyone's success, and sometimes that means providing/receiving feedback, constructive criticism, and help.

    “ Do it scared. If you have an opportunity to do something, even if it makes you scared or you feel unprepared, just do it.”

    - Leah O'Brien-Amico

    Even if you fail first, the lesson you learn in that initial experience will propel you toward understanding what’s expected and to making the proper adjustments. Then, you’re more likely to crush the next opportunity. Be willing to fail because even through our failures, you learn a lot, and are shaping yourselves into the best person you can be.

    “Go for it 100% and leave it all on the table.” - Leah O'Brien-Amico

    Being mad and complaining about things doesn’t get you anywhere anyway. When you love what you’re doing, the road can look different, and it can change, but if you take a positive perspective, you’re more likely to achieve success.

    Remember why you do what you do, even when it’s uncomfortable. What is the thing that is driving you to reach for the stars?

    The most important thing to remember is to control the controllables. What can you control? What can’t you control? You can control your attitude. You can’t control other people’s responses. You have control of your space and how hard you’re able to work to stay confident while being uncomfortable.

    To learn more about Leah, visit her website or you can also find Leah on Facebook, Linkedin, and Twitter at leah20usa.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 90: Using Tik Tok and Facebook ads to Grow your Network Marketing Business Jun 02, 2020

    Using Tik Tok and Facebook ads to Grow your Network Marketing Business

    “The reason 99% of the people you are competing against (using ads) aren’t going to do anything, is because they are just scared or don’t know how or what to do...but the good news is, it’s really not that hard.”

    Travis Chambers

    Travis Chambers is a marketing professional who helps others, including network marketers, build their business using video ads for Facebook, TikTok, and other social media platforms.

    In a crazy chain of events, both Travis and his wife ended up on Good Morning America for a video they filmed that went viral. From there, an ad agency in L.A. contacted him about getting their video licensed. He ended up interviewing for a job at this same agency and became their in-house viral guru.

    Shortly after beginning his new position, Turkish Airlines contacted Travis for help with a video ad they wanted to go viral. That ad became the most shared ad of the decade via YouTube and Google, with 150 million views and over 2.5 million shares.

    With his newfound success and media traction, Travis decided to start his own company, called Chamber Media. After six years, they've driven 350 million in sales and created nearly 1 billion views for various organizations. Not only that, but they’ve also tripled the revenue for five multi-million dollar companies all through video and ad buying.

    To increase sales, network marketers can drive leads at a $4 or $5 per lead or $2 or $3 per lead. Then your video ad could go viral because it's going to rack up hundreds of thousands of views and potential shares. Even though it won't be organically viral, it will appear as if it were, which will create a lot of social proof, and many of the same mechanics viral videos include.

    “TikTok is really one of the only places where you can get true, true virality very early out the gate...spend 30 hours on TikTok and you’ll get it.”- Travis Chambers

    If you’re unfamiliar with TikTok as a network marketer, follow along as we discuss a few essential things to know as you build your online presence using this newer social media platform.

    Right now, there are so many views easily given out using TikTok. Now is the time to jump on to the trending dance videos or tutorials to build your influence on this new social platform. TikTok is also a cool way to highlight your creativity and personality. Not only that, but there are also are many excellent video editing tools available within the app that allow you to create tons of video content.

    TikTok also has trends, tutorials, and challenges that allow you to duet with other people. It’s as easy as scrolling through and looking for the things that meet your target audience.

    To get followers, you don’t even need to incorporate your product every time. Maybe highlight it every three videos or so.

    Using Facebook ads really isn’t that hard. The difficulty lies in consistency and sticking with it long enough for the ads to work. Using an email list is a great way to spread your advertising budget. When you upload the list to Facebook, they can create a look-a-like audience that will target thousands of people fitting your correct market.

    If you don’t have a list, you can still maximize your efforts, but it may take longer. Facebook will need to learn your audience, which can take time. However, once you get the tracking pixel figured out and automate the chatbot to start closing people, then the sky is the limit to scaling your business.

    “I really like it when an MLM company can de-MLM the company and make an e-commerce play. You can really start to scale in the MLM world with e-commerce paid media.” - Travis Chambers

    While people may not care as much about a brand, they do care about the person behind the brand. Highlighting the person behind the product is one way to build followers or increase views. When you have confidence in front of the camera, it’s a powerful place to be because people will know you in a very compelling and engaging way. Although to be successful, it’s a matter of taking the proper steps and enduring the beginning awkwardness.

    To learn more about Travis or to contact him via his public email, go to tc@chamber.media, or look him up online by clicking here. Travis is also very active on LinkedIn. Check him out there to find out about what he’s up to or to learn some helpful tips.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 89: Mindset Hacks May 26, 2020

    Mindset Hacks With Deb Erickson

    “If you know how to manage fear, it makes you fearless in the face of fear and when you are driven by your deep core passions, you really become unstoppable.”

    Deb Erickson

    Deb Erickson is a highly trained mindset expert and has dialed in how to help network marketers and leaders all over the world shift their mindset so it can serve them. Her knowledge and talents assist marketers by improving the way they think so they can help themselves and educate their downline.

    Deb’s career started as a teacher and athletic coach. However, it didn’t take long for her to realize that while she loved teaching, it wasn’t going to pay the bills.

    After she decided to switch career paths, she became a trainer in the corporate America world. While she was making more money than teaching, her time was spread thin. Then, Deb discovered network marketing, and she became instantly hooked. In her very first company, she shot straight to the top within the first year and a half.

    However, shortly after, this company went under and opened her up to new opportunities and ideas. She discovered neuroscience and went back to school. Then, Deb decided it was time to go back to network marketing, but had a very different mindset than the first time. This second experience led her to realize teaching others about how to find success was her calling and passion.

    Deb started the ICAN Institute and now is a highly successful mindset coach influencing and teaching women everywhere.

    “You have to know what the driving force in your life is. You gotta know the why.”- Deb Erickson

    Understanding your why can change throughout your life but remains the number one secret to maintaining the proper mindset. Knowing what your core passion is, causes you to get up early and stay up late. It’s the drive that keeps you going when you’re tired, but you keep pushing through.

    Mastering your fear is another way to shift your mindset.

    When you can learn to silence fear with neuroscience tools, anxiety becomes more manageable. When you can identify and rank your fear, you are taking control of the fear, rather than letting it take control of you. It’s essential to master your mindset around the ability to deal with and manage fear.

    When you have the neuro tools needed to make the change or shift, then you can retrain your brain and move from point a to point b. You can change anything as long as you’re willing to pay the switch price.

    Neuro tools are all about using sensory rich modalities to create a shift. Some of these tools include nighttime tools that help shift your language platform or morning tools that help you set the tone for your day.

    “When we anchor...it creates a rhythm and a power. Nothing creates more confidence than knowing that whatever shows up you can handle.” - Deb Erickson

    Neuro tools help you stop moving down the path that isn’t serving you. Instead, they allow a shift that moves you in the right direction. When you’re feeling fear, your brain interprets that feeling as a threat.

    The best way to break a fear cycle is to close your eyes, tilt your head, and take three deep breaths. This simple action tells your brain that you’re about ready to go to sleep. When your falling asleep, your mind doesn’t feel threatened.

    The finger roll is another essential tool to help you throughout your day and involves touching your finger and thumb together. Next, you simply tell yourself, “I can.” This tells your mind that you will accomplish your goal and do whatever it takes.

    Second, you touch your next finger and say, “I will.” Meaning you can do what’s required. On the third finger, you repeat, “I am.” When you say this, you believe that you are enough and are in the right place at the right time.

    Using this neuro tool elevates confidence and energy to create a small shift in mindset. Adding a snap with your left hand helps you take action within three to five seconds. Then, once you’ve taken action, remind yourself of what you just accomplished.

    To find out more about Deb and the ICAN Institute visit her website or check out this neuro tools link. You can even access and download her free business mindset neuro tool by clicking here.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP 88: Understanding Your True Purpose and Get More Done in the Process May 19, 2020

    Understanding Your True Purpose and Get More Done in the Process

    “When you own your time, you choose where that time goes.”

    Stefanie Gass

    Stefanie believes in working less and making more. She’s passionate about ways to earn a passive income through time blocking and proactive time management.

    Stefanie coaches faith-led, mompreneurs on how to tap into their spiritual gifts. She believes that everyone is inherently blessed with special gifts and talents meant to influence the world. Stefanie helps women receive clarity on those skills and then build a business around them. Not only that, but she runs a popular podcast called The Mompreneurs Mastermind Show. She’s a mom of two and lives out in the country, where she’s a lover of coffee and being in pj’s all day. Stefanie is adamant about being authentic to who you are.

    “Every Pivotal part of our life is preparing us for that big calling work.” - Stefanie Gass

    Being an entrepreneur wasn’t something Stefanie understood growing up. She received her master’s degree in Accounting and Finance and became a big corporate honcho until the business she was working for at the time went bankrupt.

    At 26 and newly married, she needed to find something new. Stefanie found network marketing, and it was a game-changer for her. Her “all in” attitude won her awards and success. In Stefanie’s own words, she was the crazy lady everyone ran away from. However, even though she became very successful within her company, she let her drive, rank, and success become her idol and soon lost sight of what really mattered.

    Stefanie went from earning $17,000 a month to $3-4 thousand, and it was then that she realized she hadn’t personally branded herself. She was just a company and had lost her identity. From there, she began mentoring and coaching faith-filled entrepreneurs, and that’s the business she manages today.

    Stefanie points out that you want to be bigger than just a product. She also acknowledges that sometimes when facing our failures or something that feels like it’s not working, it’s nature’s way of realigning our priorities or perspective. Your failures are what allow you to find the light in a dark moment and apply it in the next phase of your business.

    To define your god-given strengths and talents, take a self-inventory and look at who you are and were. What are the things you are naturally good at or that other people always ask you for?

    Think back to your childhood. A lot of times, as a kid, you embody the gifts you have as an adult, but as an adult, you bury the gifts and go after what will make you money or things that are stable. However, just because you need to meet life-sustaining requirements, doesn’t mean you should bury the calling. You still need to bring it out.

    “Set up the boundaries that matter to you the most.” - Stefanie Gass

    Don’t start with your business, but look deeper within yourself to define your personal goals.

    Now, get out a piece of paper and write down the things that matter most. They can be related to spiritual development, nutrition, or physical improvement. Block out the things you need to accomplish for you. Once those things are penciled in, you can focus on your business.

    Naturally, people are more reactive and feel the need to respond to this email or comment on social media. However, when we are consistently reactive, it steals from your growth and joy. This is why it’s crucial to choose to be proactive instead. To truly be productive, you decide what goes into your day, and you own every minute.

    When things come up that can derail your plan, just go with it and don’t beat yourself up. Life happens, and it is the end destination. Our life journey is why we do the things we choose to do. So who cares if your plans and goals take a little longer than expected. However, it’s essential to decide what is non-negotiable when something unforeseen does happen. Generally, your personal goals become those non-negotiable priorities. Give yourself grace for those "off" days, but at the end of the week, have two things for your business that will help move the needle forward.

    To learn more about Stefanie, you can find her on Instagram or by listening to her podcast, The Mompreneur Mastermind Show.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP87: Mistakes when making a List of 100 May 12, 2020

    Mistakes When Making a List of 100

    “It doesn’t matter what your company is, your business is all about you.”

    Brooke Elder

    Sometimes I love talking about things that are a little controversial. In this podcast, we’ll discuss one way you can grow your business. However, it is an idea that others often take out of context. What are some of the mistakes people make when they make a list of 100? Maybe you’ve heard me say this before, but you don’t want to make a list of 100 people you can spam just because you know them.

    Don't you want to work smarter, not harder? When you understand what your zone of influence or brand is, then you can start defining the group of people who need to hear your message. Your list of 100 should come from the people who meet your narrowed down criteria. I like to call this your List of Influence. This new list pinpoints the right people, and the audience your message will resonate with best.

    “Make sure you talk to people with the problem you help solve.” - Brooke Elder

    So, what does it mean to make a list of 100, and what mistakes are actually happening?

    I’m sure at some point your upline has told you to make a list of 100. In fact, this was something I would tell people when they joined my team. Maybe you were trained to make a list of all of your friends, family, and other acquaintances. From there, traditional ideas say, start at the top of the list and start calling each person regardless of whether or not they meet specific requirements. This is soooo spammy, right? Not only that, but this approach often pushes people away rather than creates new business.

    Today I’m going to show you how to build a list of 100 that isn’t spammy.

    First, start thinking about what you have to offer other people. At Social Tenacity, we call those special gifts and talents your Zone of Influence. So, what is your Zone of Influence? What are the things you are passionate about and could talk about every single day? If you’re not sure how to determine your unique abilities, check out my most recent interview with Stefanie Gass in Episode 88. She’ll walk you through how to discover what your Zone of Influence is. It's not rocket science and is all about finding your passions and creating a business around the things you love.

    Once you’ve identified what you are most passionate about, target the people who need your product, opportunity, or message. An excellent place to start is on various social media platforms. For example, try looking for influencers on Facebook or Instagram. Find those influencers with big user groups or followers that align with the kind of people who meet your target audience. Educate and instruct them with a Facebook live. Help them see the importance of your mission and the value it provides.

    “We’re just bringing value. We’re not saying you need to join my team, buy my products, and things like that.” - Brooke Elder

    After you’ve introduced yourself to several different influencers and platforms that apply to your Zone of Influence, then the contacts will trickle in, and people will begin contacting you for more information.

    Other ways you and market your business include making a list of podcasts you want to be on or blogs you can write a guest post for...by doing this, you’re going to build your Zone of Influence rapidly. However, this will only benefit your business growth if you send followers, listeners, or viewers somewhere when you wrap up your message. Have them go to your Facebook group or Instagram page. This is where they can learn more about your product or opportunity.

    This is how your list of 100 should work. Make a list of 100 people you could bring value to or who would benefit from your message. When you do that, it’s going to profit you tenfold.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP86: Mentors are the KEY to Success May 05, 2020

    Mentors are the KEY to Success

    “You need to work on you before you do anything else.”

    Jed Buenalez

    Jed Buenalez is a well-known name in network marketing and has been involved in the profession for over 14 years.

    When he began his journey 14 years ago, he was working three jobs and was going to school full time. At that time, he was working for a bank when he received a call from a cousin who encouraged him to attend a meeting and told him to leave his credit card at home. He had no idea then what he was even committing to, but that was when he caught the network marketing bug.

    It took some time for Jed to develop his skills and mindset. In fact, he didn’t receive his first check until six months after he chose to follow a career in network marketing. Jed nurtured the importance of growing his influence and leadership through mentorship. With time, he found some top income-earning mentors within the profession to study and master. Now, his business has expanded into over 70 different countries around the world.

    “It comes down to mentality, mindset, and then you got to have faith...from there you need to grow your skills and double down.”

    - Jed Buenalez

    Even after Jed started to work within network marketing, it took him six months before he earned his first check for $1.78. This check became one of the defining moments in his career, where he decided he needed to develop the skills necessary to become successful in the industry.

    One of Jed’s first mentors taught him how to put on a show when it came to selling products. This is where he learned that it wasn’t all about the product you’re selling, but how to present it. He learned the importance and balance of being genuine and show oriented. Jed studied his mentor’s mannerisms and speaking abilities so that he could become better. Shortly after this, he began to understand the importance of people and how to study them.

    Your belief is affected by your environment, and the more you are around positive, successful, and buoyant people, the more your belief level will increase.

    The law of association and proximity is essential! Jed learned that when you are around people who believe they are successful, then you are more likely to succeed as well.

    According to Jed, this business is all about relationships, and if you want a million-dollar business, you need to have million-dollar relationships. He recommends that during this time of uncertainty, it’s crucial to think about others and focus on gratitude. Think of someone you appreciate and write down why you are grateful for them. This will increase your vibration and help the vibration of your business.

    “When you’re in an uplifting environment, your vibration goes up, and when your vibration goes up, you attract the people that you dream about because of the person you are inside.”

    -Jed Buenalez

    Jed points out that people need to know that they can do it. He explains that you don’t need to make things complicated or wow people during small events. Jed implies that simplicity is what creates duplication. He goes on to say, that your belief is affected by your environment, and the more you are around positive, successful, and buoyant people, the more your belief level will increase.

    You can find Jed on Instagram or Facebook. He does a lot of Instagram lives and is an advocate for content. He likes to encourage others and is a believer of abundance and is happy to help all those involved in any business.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP85: Creating a Brand to Grow Your Influence Apr 28, 2020

    Creating a Brand to Grow Your Influence

    “It’s all about being authentic in whatever outlet you choose. That’s part of your authenticity. Be where you want to be and focus on the outlets that speak to you.”

    - Laura Bull -

    Laura Bull is an experienced marketer and published author who helps individuals and businesses define their brand.

    She started her career in the music business working for Sony for over ten years. She worked her way up the corporate latter until she became the head of marketing and artist development at RCA Records, where she helped brand different artists and their faces, as opposed to RCA as a recording company.

    Laura worked with influencers before they were even called influencers and since has been on a crusade to redefine the term. According to Laura, an influencer is anybody who is selling themselves as the face of the product.

    “An Influencer is only successful if they can influence their audience to their perceived notions of the world.” - Laura Bull

    Only you can define what success means to you.

    Laura uses a brand matrix in a Venn diagram that includes your product, image, and narrative. Where the three connect is where you’ll find your cohesive brand pillars. They need to work together to create a successful long-term brand.

    What’s the difference between marketing and branding?

    Marketing focuses on a short term campaign, while branding is what you want to say over the next 20 years. Whatever you’re selling today vs. what you want to say 20 years from now needs to be consistent. You need to be the same person and the same brand because you need to stand by who you really are the core of your business.

    Find a shared identity with your audience.

    What are the shared morals, values, or beliefs will others relate with? When you pinpoint that shared belief, you can begin to create a long-term brand. You’re not going to please everybody, so it’s essential to focus on the people you do have a shared identity with, and from there, you can build a bigger audience.

    When you figure out what your brand is, then it opens up an infinite amount of marketing possibilities.

    Focus on the authenticity of what you’re trying to say.

    The really successful people in life adopt what Laura calls the Five P’s. These include Power, Positivity, Passion, Purpose, and Perseverance.

    Passion and perseverance work together to create grit or the ability to endure hardship in order to be successful.

    “You have to look within yourself before you look outward.”

    - Laura Bull

    If you look inward, you are already unique. So it’s imperative to identify your personality traits, strengths, and skills that define your purpose. Separate your passion from your purpose. For example, someone may not always invest in a passion, but they will invest in a purpose.

    You can find Laura’s book, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, on Amazon by clicking here or look for her on Facebook or Instagram.

    Autographed copies of her book are available at www.laurabull.com.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP84: The Myth of Going for No Apr 21, 2020

    The Myth of Going for No

    “People are hungry for the solution you have to offer.”

    Brooke Elder

    Why do people tell you to go for no if that’s not what you’re supposed to be doing? Well, it could be for lots of reasons. Yes, going for no can be a way to motivate since it creates a positive spin on a negative outcome. Yet, more often than not, it takes way more negatives to get a positive, and in the process, it doesn’t feel very good inside. That’s why taking a yes approach is far more effective.

    Let’s face it; there’s no real way to safeguard yourself from hearing no. You’re going to hear it all the time, but there are ways to hear no less...and that’s what we want to work on.

    “We don’t want to be getting 99 no’s for one, yes. Why not get eight no’s for every one, yes. Those are way better odds to be playing.”

    - Brooke Elder

    Why are you getting so many no’s? The answer...you’re talking to everyone, instead of identifying the people you should be talking to. You’re more likely to be successful when you can pinpoint the people you should be talking to instead, the right people.

    Focusing on one solution may be hard to narrow down at first, but try thinking about what you love and why it helps others. Generally, it is one thing you could do all day long. Now, let that be your anchor.

    Once you identify that one problem you have the solution for, then start talking about it all the time!

    “With you and your business, you can’t solve everyone’s problems.” So focus on the one problem you can solve.”

    -Brooke Elder

    You can help clients bring the problem to the surface by considering these things:

    • What issues are they dealing with?
    • How are they struggling?
    • What are the problems they are blind to?

    These points will allow you to position yourself as the answer to their problem. Then, you’ll start hearing yes because you’re talking to the right people with the right question.

    How to get involved

    • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP83: Personal Brands Pay Off in 6-Figure Income with Shannel Rivera Apr 14, 2020

    It’s a common misconception that doing what you love won’t - or can’t - make the kind of money you want to make. That just isn’t true! In fact, nothing contributes more to your success than knowing who you are and using it to serve others.

    Shannel Rivera’s incredible success story started with a double life: by day, she was breaking records and dominating at FedEx. By night, she was building a community of women dedicated to supporting each other. Since then, Shannel has built an exceptional and fulfilling career as the CEO of Beauty and Hustle that allows her to uplift other women and operate in perfect alignment with her personal brand.

    On this episode of the Authentic Influencer podcast, Shannel and Brooke talk about the twists and turns that brought Shannel to where she is today, how to find and create genuine alignment in what you do, and how to construct your personal brand to attract customers who can’t get enough. Listen in for an empowering boost of knowledge and inspiration!

    You’ll Learn

    • Why comparing your success to someone else’s is a trap that will block your progress
    • How a strong personal brand makes you recession-proof
    • What you can do to reconnect with your actual passions (you know, the ones 5-year-old you loved and adult you forgot about)
    • And much more!

    Favorite Quote

    “Everyone wants somewhere to belong, period. And if you can create that safe space, and you integrate a product or service into that, people are still going to come to you and you’re still going to show up for them, regardless of what’s going on in the world.”

    - Shannel Rivera

    Connect with Shannel

    • Beauty and Hustle
    • Shannel’s Facebook
    • Beauty and Hustle Facebook

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP82: Shadow Values and the Things That Are Holding You Back with Tricia Peterson Apr 07, 2020

    Half of your brain is telling you to eat the pint of ice cream - and the other half is urging you to remember your new diet. It’s a familiar feeling, right? But do you know why those counterproductive habits stick around even though you consciously don’t want them to? In fact, it all comes down to what you value (although figuring those values out can take some digging).

    On this episode of the Authentic Influencer podcast, Brooke and Tricia break down the concept of shadow values and how they block your progress, touch on the ways a rebellious spirit can be an asset, and give some insight on how you can stop self-sabotaging by confronting your own personal shadow values

    You’ll Learn

    • What happens when your subconscious and conscious minds have different value sets, and why it’s important to honor your subconscious
    • How addressing another person’s shadow values can help them move past their self-sabotaging behaviors
    • What a “golden value” is and how to tap into yours
    • And much more!

    Favorite Quote

    “When we want to rebel and we want to push those boundaries, it really pushes us into a space where we are able to be the change makers in the world.”

    - Tricia Peterson

    Social Tenacity Training:

    • Secret Society

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP81: Authentic Recruiting - Growing Your Team Without the Spam with Krystan Samaniego Mar 31, 2020

    The line between sharing your passion with those around you and getting on their nerves with spammy messages can seem hazy. Luckily, there are those who’ve done the legwork to figure it out.

    Krystan Samaniego is on fire. In the last year alone, she has successfully recruited over 500 people to her team with a few important strategies and a heart for serving others. Now, she’s beyond excited to share the wisdom with anyone looking to grow their team the right way.

    On this episode of the Authentic Influencer podcast, Krystan and Brooke discuss the potential of network marketing to inspire, empower and serve others, how having a fulfilling career can help - not hinder - motherhood, and the 3 keys to authentic recruiting. Listen in to build your dream team while keeping in perfect alignment with you.

    You’ll Learn

    • How a major positive mindset shift (and a dose of clarity) helped Krystan set herself up for unbelievable success in network marketing
    • How filling your own cup allows you to fill others', and push past some misconceptions in the process
    • Why the best, most genuine conversations are not about you
    • And much more!

    Favorite Quote

    “I just had to be open to learning new things. I was learning new skills and had made the mindset shift that I had to decide I was going to make this happen no matter what. And so when I jumped in both feet in pursuit of recruits, I just didn't hold back. I kept an open mind and I implemented everything that I learned.”

    - Krystan Samaniego

    Workshop with Krystan Samaniego:

    • Recruiting Workshop

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP80: Be a High Performer at Any Stage of Business with Mike Szczesniak Mar 24, 2020

    How much of what you do in a day actually moves the needle for your business? And how do you tell the difference between what’s necessary and what isn’t? Most of us could use a large dose of clarity, drive and strategy to keep us going. Who better to help us out than the best high-performance coach in the game?

    Mike Szczesniak spent years fighting his way to the top in corporate America before he made the decision to pursue his actual passion, his coaching and consulting business, full-time. These days, Mike helps entrepreneurs, business owners and other driven individuals maximize focus and minimize overwhelm while they scale.

    On this episode of the Authentic Influencer podcast, Mike and Brooke share wisdom on using personal development to grow into a person who truly deserves incredible success, the five pillars of high performance, and recognizing the triggers that tell you you're veering off track - so you can come right back with a vengeance. Listen in to start growing with confidence.

    You’ll Learn

    • How the hard parts of network marketing bulletproof you on your entrepreneurial journey
    • What you can do to prioritize for productivity (and how your brain literally gets addicted to it)
    • Why looking backward is the best way to move forward in your business
    • And much more!

    Favorite Quote

    “High performance is creating a well-oiled machine that is firing on all cylinders, creating the success that we're striving for, but doing so not at the expense of our health, not at the expense of our relationships, all of the above.”

    - Mike Szczesniak

    Connect with Mike:

    • The Results Engine Podcast
    • On Instagram

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP79: Take Control of Your Morning with Pat Petrini Mar 17, 2020

    What’s the first thing you do in the morning? More to the point – have you ever really thought about it? Strange as it seems, even the smallest actions and decisions (or lack thereof) at the beginning of your day can set you up for incredible success.

    After following several different paths into the world of network marketing, Pat Petrini got the opportunity to pour his expertise and excitement for the science of the Miracle Morning concept into writing The Miracle Morning for Network Marketers. Today, he shares his wisdom and his strategies with network marketers and entrepreneurs looking to elevate each day for themselves.

    On this episode of the Authentic Influencer podcast, Brooke and Pat talk through the difference between urgent and important activities – and which you should be doing first, the six habits that most contribute to your success, and how small choices build the discipline you need to move quickly and effectively towards your goals in business and in life. Stick around to supercharge your mornings!

    You’ll Learn

    • How your Miracle Morning routine brightens your brain cells
    • Why removing some choices at the start of your day is necessary (yes, really)
    • How to trick your inner lazy person into good habits
    • And much more!

    Favorite Quote

    “We are not what we think, we are what we do. And the Miracle Morning is a way of ensuring that.”

    - Pat Petrini

    Connect with Pat:

    Facebook

    The Miracle Morning for Network Marketers book

    Patpetrini.com

    Tmmfornetworkmarketers.com

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP78: The Difference Between Success and Influence with Brooke Elder Mar 10, 2020

    The word “influence” gets thrown around a lot these days, sometimes by people who don’t know what it means. Often, the people who speak this way are really measuring their work by more superficial metrics. But you want something more substantial, and you want your work to have real value. What does that mean, and how do you get there?

    On this episode of the Authentic Influencer podcast, Brooke goes into the difference between success and influence, arrows-in marketing versus arrows-out, and creating long-lasting, powerful influence that allows your unique gifts and value to shine through. Listen in to set your hard work on a solid foundation.

    You’ll Learn

    • How true service forms the cornerstone of effective influence (and why it means stepping out of your comfort zone)
    • Why success - including excellent numbers - just isn’t enough
    • What you can do, practically and immediately, to build up your influence in the right community
    • And much more!

    Favorite Quote

    “I have life experiences. I have gifts, talents, and strengths that I can go out and help other people whether they buy from me or not. That is how you create influence because it's not about who's buying from you or not. It's about the value that you're bringing to people.”

    - Brooke Elder

    Click Here to check out Social Tenacity FB group

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP77: Becoming a 6-Figure Earner in 4 months by Creating a Personal Brand with Anna Smith Mar 03, 2020

    We’ve all received a faux-friendly message on Facebook from a friend with an “exciting offer” for us – and chances are, most of us ignored it. The fact is that sales methods like these are a thing of the past. Simply embracing your natural gifts and a little smart funnel-building will take you to unimaginable heights.

    Shortly after getting into network marketing for the first time, Anna Smith knew something was off. Endless cold calls failed to bring her the success she was looking for, and she hated the idea that the sales methods she had been taught were alienating others instead of bringing them closer. After giving it a second shot with some real leadership, Anna found a way to thrive in network marketing using only her unique gifts and value.

    On this episode of the Authentic Influencer podcast, Brooke and Anna talk about Anna’s journey from near-poverty to a life she never dreamed of, how alignment with her own self brought her more results than every spammy tactic in the book, and why giving true value is really what lays the foundation for a prosperous, fulfilling business.

    You’ll Learn

    • How to use “curiosity marketing” to construct your funnel and draw your people to you
    • Why positive content proves more effective than outdated sales tactics
    • How to balance the desire to make an impact with the need to make an incredible living – and satisfy both
    • And much more!

    Favorite Quote

    “The content I’m putting out is fun and positive, and all day long I get messages from people who say, ‘You’re just so positive, you add so much value to my day.’ And that means so much to me – it means that what I’m doing is worthy work.”

    - Anna Smith

    Connect with Anna:

    • On Facebook

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP76: Simple Systems Make Success Easy with Danny Clarke Feb 25, 2020

    When was the last time you associated network marketing with honesty, positivity, and unparalleled efficiency? Can’t remember? Then it’s time to shake up how network marketing businesses are built.

    Danny Clarke is a social media coach, network marketing trainer, and speaker who, along with his wife Liz, is teaching network marketers and industry hopefuls how to build a legitimate business using ethical outreach methods and simple systems.

    On this episode of the Authentic Influencer podcast, Brooke and Danny talk through the three building blocks of a network marketing business – and which is the hardest to master, what a real leader brings to the table, and the incredible power of instilling pure belief in your team. Join in to move your business towards the future.

    You’ll Learn

    • How old-school “bully” tactics in sales are falling away in favor of new approaches
    • Why and how people buy, whether it’s a sports car or a sandwich
    • Why transparency works better than ignoring the flaws in a system
    • And much more!

    Favorite Quote

    “Network marketing is a freedom-based business…What we should be showing people to do is how to become happy - happiness and freedom. Happiness rides on the coattails of freedom. So if we show people how to have freedom, we can help them with how to be happier.”

    - Danny Clarke

    Connect with Danny:

    • Join the VIP
    • On Facebook
    • Instagram

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP75: How to Get Your Name Out There Even if You're an Introvert with Luisa Zhou Feb 18, 2020

    If you’re an introverted entrepreneur, does the word, “networking” strike terror into your heart? Do you dread getting on social media to attract clients? If so, never fear – a few small-but-vital moves and a healthy dose of consistency are all you need.

    Luisa Zhou is intimately familiar with the fear of breaking your comfort zone to put yourself out there and do what’s necessary to make your ideal business a reality. Now, Lisa helps her clients go from employee to entrepreneur with wisdom, humor, and attainable baby steps.

    On this episode of the Authentic Influencer podcast Lisa and Brooke swap advice on finding out what unique values you bring to your business, what it feels like to move past your fear and actually get out of your head, and why building your dream business is just like working out.

    You’ll Learn

    • How to draw people towards you by shifting your priorities towards giving incredible value
    • Why your “normal” is somebody else’s exceptional
    • How seeing your clients succeed can change your daily work from fearful to fun
    • And much more!

    Favorite Quote

    “Look, you've got two options. You can either let your fear be bigger than your dreams, or you can let your dreams be more important to you than your fears.”

    - Luisa Zhou

    Connect with Luisa:

    • A gift for Authentic Influencers
    • Instagram
    • Luisa’s Business Marketing Strategies

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP74: Re-Thinking Success and Reaching Network Marketing Breakthroughs with Rob Sperry Feb 11, 2020

    With the huge amount of salespeople, marketers and internet gurus out there, it’s easy to get tunnel vision imagining that the trendy way to do business is the only way. But when the trends and the language fall away, what is it you’re really working towards?

    Rob Sperry started his path with a lot of skepticism towards internet marketers and the spam tactics he had seen and heard in sales – he figured that there had to be a better way. So, he began coaching others to give value, to build trust, and to re-align their values for an authentically successful future. Now, he shares his wisdom on the Network Marketing Breakthroughs podcast.

    On this episode of the Authentic Influencer podcast, Brooke and Rob go over the difference it makes to focus on value, facing the fear of judgment, and why your best really is enough. Join the conversation to start achieving in alignment with your real goals.

    You’ll Learn

    • How to bypass the busywork
    • What setting your priorities can do for your perspective
    • Where true validation comes from
    • And much more!

    Favorite Quote

    “Mindset will eat skill sets and systems for breakfast. But you know, it starts with overcoming those fears and having that vision clear enough.”

    - Rob Sperry

    Connect with Rob:

    • The Network Marketing Breakthroughs Podcast
    • Instagram
    • Get the new book
    • Rob Sperry on Facebook

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP73: Social Media Posts that Don’t Sound Like a Used Car Salesman with Alyssa Light Feb 04, 2020

    In the current age, social media is king. You can build a devoted audience and go a long way towards growing your business under the right circumstances. So, how do you sell through social media? What do you do to reach your people?

    Alyssa Light is the queen of creativity in marketing – especially on social media – and she is always eager to help guide others towards telling a meaningful story rather than leaning on tired sales tactics.

    On this episode of the Authentic Influencer podcast Brooke and Alyssa discuss the value of using your own voice in your social media, how you can create a space of belonging for your audience, and ways you can speak to everyone, whether they like you or not. Listen in to see a world of difference in your social media engagement.

    You’ll Learn

    • Why entertaining your audience matters
    • Why it’s better to be relatable than perfect
    • How to avoid death by details
    • And much more!

    Favorite Quote

    “Social media is so much about telling stories, and so not about you being perfect online.”

    - Alyssa Light

    Resources from this episode:

    • www.socialtenacity.com/recipe-cards
    • Get your tickets to see Brooke and the whole Social Tenacity team at www.authenticinfluencersummit.com

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


    EP72: Financial Freedom is a Lie with Brooke Elder Jan 28, 2020

    The myth of financial freedom is one that we’ve all heard, and one that most of us believe. We think that if only we could reach a certain level of income, we could be happy, free, and able to live the life we dream of. But then we reach that level, and it’s never enough.

    So, what does real freedom mean? And how do we reach it?

    On this episode of the Authentic Influencer podcast, Brooke breaks down our cultural perceptions of financial freedom, how your perspective changes along with your wealth, and the value of patience as you move towards your goals. Listen in for the secret to an attitude of generosity and abundance.

    You’ll Learn

    • Why each level of wealth presents new problems
    • How to make your money make a difference
    • Where genuine freedom comes from
    • And much more!

    Favorite Quote

    “If you're looking for money to create freedom in your life, it's never going to happen.”

    - Brooke Elder

    Click Here to check out Social Tenacity FB group

    How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

    If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


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