Stay ConnectedThe Asphalt Life Podcast is where we “Live, Roof, Play” together.
As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.
If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!
Have questions, comments or suggestions for the podcast? Email us at podcast@atlasroofing.com.
From hair loss, balding and graying to low testosterone, high blood pressure and a slower metabolism, is there such a thing as aging gracefully?
In this guest-packed episode, the gang discusses coming to terms with getting older and some of the things they’re doing to look good and stay healthy from head to toe.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Jim Johnson, head coach at ContractorCoachPRO
Brent Simmons, owner of Restoration Roofing (Memphis, TN)
Josh Eaker, territory sales rep for Atlas Roofing (Central Florida)
Josh Romano, territory sales rep for Atlas Roofing (Oklahoma City, OK)
Jeff Key, director of marketing for Atlas Roofing
Lauren Carlson, marketing and communications manager for Atlas Roofing
Check out our first podcast takeover!
In this episode, guest host and AtlasPRO+™ Platinum contractor Brent Simmons, owner of Restoration Roofing, shares his tips for managing customer expectations.
Disclaimer: Views and opinions of our guests do not necessarily reflect the views and opinions of Atlas Roofing Corporation.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Brent Simmons, owner of Restoration Roofing (Memphis, TN)
Our listeners may know Dmitry Lipinskiy as the founder of Roofing Insights, but now he’s also heading up a new company called Directorii — an online tool that helps connect contractors with homeowners.
In this episode, he talks about the evolution of his career, and he shares five of the top lead generation outlets that can help you grow your roofing business.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Dmitry Lipinskiy, CEO of Directorii
Alex Dale, regional sales manager for Atlas Roofing
More info:
Directorii - https://directorii.com
Roofing Insights - https://roofinginsights.com
AtlasPRO+™ Webinar: Get 10 Leads in 30 Days - https://asphaltlife.atlasroofing.com/article/get-ten-leads-in-thirty-days
Our friend Troy Clymer is back for another episode of The Asphalt Life Podcast! This time around, Troy tells us about the “secret sauce” for building partnerships in the industry and why “relationships matter.”
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Troy Clymer, COO/CFO of Balance Claims and president of The Catalyst Group
Josh VanDusky, national contractor program manager for Atlas Roofing’s Northern ProForce team
More info:
Balance Claims - https://balanceclaims.com/
The Catalyst Group - https://thecatalystgroup.co/
Art of the Supplement - https://balanceclaims.com/supplement-training/
National Contractor Show - https://www.americancontractorshow.com/
National Contractor Summit - https://www.americancontractorsummit.com/
Because we wanted to stay connected to our contractors, sales reps and partners during the COVID-19 quarantine last year, we created Pro Talk with Stan — a weekly video series on Facebook Live.
In this episode (from the archives), Stan chatted with Troy Fiveash of 5 Ash Roof Services and Atlas sales rep Mike Walker, as well as Brian Wedding from RoofClaim.com.
Watch the videos on YouTube:
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Episode guests:
Troy Fiveash, owner of 5 Ash Roof Services (Memphis, TN) Mike Walker, sales rep for Atlas Roofing (Northern MS, Western TN, AR, KY) Brian Wedding, CEO of RoofClaim.com (Kennesaw, GA)
In this episode, Derik Kline, CEO of HailTrace, shares his story — which includes getting hooked on The Weather Channel at the age of 5 and becoming a storm chaser at the age of 16 — with Tiara and Josh Eaker, national contractor program manager for Atlas.
Derik also explains the inspiration behind starting his company and describes some of the cool features of his new, custom-made hailstorm tracking/research truck.
For more information about HailTrace and its data-based 2021 forecast, check out the AtlasPRO+™ Webinar we did with Derik earlier this year: https://asphaltlife.atlasroofing.com/article/hailtrace-2021-forecast
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Derik Kline, CEO of HailTrace Josh Eaker, national contractor program manager for Atlas Roofing (Florida/Southern ProForce team)
The 2020 quarantine forced us to get creative when it came to staying connected to our contractors, sales reps and partners. To that end, we launched "Pro Talk with Stan" — a weekly video series on Facebook Live, which we also decided to share via The Asphalt Life Podcast.
In this episode, Stan was joined by Robby Boyd from Ben Hill Renovations, as well as Kevin and Marina Schultz from Safeguard Construction Company.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Episode guests:
Robby Boyd, manager of Ben Hill Renovations (Douglasville, GA) Brinson Jones, territory sales rep for Atlas Roofing (Greater Atlanta area) Kevin Schultz, owner of Safeguard Construction Company (Aurora, IL) Marina Schultz, office assistant for Safeguard Construction Company (Aurora, IL) AJ Nickol, territory sales rep for Atlas Roofing (Chicago area)
Stan sits down for an exclusive interview with Reid Ribble, CEO of the National Roofing Contractors Association, who discusses his time working as a roofing contractor in Wisconsin, serving as a U.S. congressman and leading the NRCA.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Episode guest:
Reid Ribble, CEO of the NRCA
Scott Waldman of R&B Roofing and Remodeling joins Tiara for this episode in which the pair discusses customer financing options. Scott covers the pros and cons of the five financing programs his company offers, as well as the good, the bad and the ugly of its marketing efforts.
Plus, he shares some big news about the future of R&B Roofing and Remodeling.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Scott Waldman, general manager at R&B Roofing and Remodeling (Louisville, KY)
In this special episode, Tiara welcomes her Atlas marketing teammates who share their backgrounds, upcoming projects they’re excited about and fun facts about themselves.
In addition, they recap the summer of 2020 and what it’s been like living and working through COVID-19.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Jeff Key, director of marketing for Atlas Roofing
Rick Gelatka, director of marketing operations for Atlas Roofing
Lauren Carlson, marketing and communications manager for Atlas Roofing
Claudette Marchena, marketing coordinator for Atlas Roofing
In this episode, Stan and Tiara talk to a couple of people who help protect more than just the roofs in their communities.
Kendall Dykes, owner of D6 Roofing Co., and Samantha Stratman, territory sales rep for Atlas, also work as firefighters. Hear why they chose to volunteer as first responders.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Kendall Dykes, owner of D6 Roofing Co. (Tulsa, OK)
Samantha Stratman, territory sales rep for Atlas Roofing (Des Moines, IA)
What the heck is supplementing? John Dye, founder of Art of the Supplement and director of marketing for Balance Claims, explains in this episode!
The No. 1 golden rule in construction (don’t leave details off estimates) is being broken way more than it should. John details why this happens and how to avoid it. Then he shares his list of essentials for supplementing.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
John Dye, discovered the true meaning of hard work
john.dye@balancedclaims.com
317.593.5703 (office)
812.361.6383 (cell)
Balance Claims:
Art of the Supplement:
https://www.artofthesupplement.com/
In this episode, Stan catches up with Derik Kline, CEO of Hail Trace, who explains how his weather-consulting company calculates its annual hail predictions.
He also describes meteorology conferences around the world and how hail maps could help foreign markets such as Canada and Australia. And he passionately describes some of his favorite storm-chasing moments.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Episode guest:
Derik Kline, self-proclaimed weather nerd
Hail Trace:
CompanyCam:
The Catalyst Group:
In this episode, Stan chats with Michael Gogan, product specialist for CompanyCam, a photo documentation app for contractors. The two sat down together at Topgolf in Atlanta during one of this year’s Highway to Hail events.
Michael tells Stan how CompanyCam and Hail Trace came together to create the 10-city tour. He explains the ways the app helps contractors document jobs more efficiently. And he shares that CompanyCam is launching a new video feature (in beta) and will also offer improved reports by the end of 2020.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Stan Bastek, national sales director for Atlas Roofing
Episode guest:
Michael Gogan, master convincer
CompanyCam:
Hail Trace:
The Catalyst Group:
Because we want to stay connected to our contractors, sales reps and partners during COVID-19, we created Pro Talk with Stan — a weekly video series on Facebook Live.
In this episode, Stan chats with Joe McDevitt, Tyson Smith and Scott Karas, followed by special guest Mike Holmes Jr.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Episode guests:
Joe McDevitt, owner of Black & White Roofing (Lake Ozark, MO)
Tyson Smith, project manager for Black & White Roofing (Lake Ozark, MO)
Scott Karas, sales rep for Atlas Roofing (Eastern Missouri and Southern Illinois)
Mike Holmes Jr., professional contractor and TV host for HGTV and DIY Network
To help us stay connected during COVID-19, we started Pro Talk with Stan — a weekly Facebook Live series.
In this episode, Stan is joined by brothers Ryan and Joe Knippel, and then he catches up with Angel Rios and A.J. Nickol.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, vice president of sales and marketing for Atlas Roofing
Episode guests:
Ryan Knippel, territory sales rep for Atlas Roofing (Dallas/Fort Worth and West Texas)
Joe Knippel, regional sales manager for Gulfeagle Supply (Tallahassee, FL)
Angel Rios, vice president of production for Ranger Exteriors (Naperville, IL)
A.J. Nickol, territory sales rep for Atlas Roofing (Chicago area)
In this episode, Tiara and Alex talk to Atlas sales rep Brad Bellamy, who explains some ways you can expand your network of contacts and grow your business in 2020.
Did you know that only 17% of homeowners make purchase decisions based on price?
Learn strategic ways to set your business apart, how to use sales empowerment, best practices for using sales tools and many more helpful tips to help you win more — and potentially better — jobs this year.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts:
Tiara Searcy, content and digital marketing manager for Atlas Roofing. Alex Dale, regional sales manager for Atlas Roofing
Episode guest:
Brad Bellamy, territory sales rep for Atlas Roofing (San Antonio)
bbellamy@atlasroofing.com
210.834.8976
In this episode, Tiara and Alex Dale, regional sales manager for Atlas Roofing, discuss their busy Live, Roof, Play lifestyles. Alex explains his definition of success — “the constant chase of your potential true self” — and shares how podcasts fit into his continuing personal and professional growth. He also provides his recommendations for some of the best podcasts roofing contractors should be listening to (see URLs/links below).
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Alex Dale, living the dream (also good at rolling sideways down a hill)
Recommended podcasts:
https://www.theroofingacademy.com/podcast/
http://startbuildgrowshow.libsyn.com/ep-73-live-roof-play-atlas-roofing
https://thecontractorfight.com/blog-2/
https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw
https://www.contractorcoachpro.com/podcast/
https://www.facebook.com/contractorcoachpro/
https://www.artofthesupplement.com/
https://thed2dexperts.com/category/d2d-experts-podcast/
https://www.entreleadership.com/blog/podcast
https://www.npr.org/podcasts/510313/how-i-built-this
https://www.patrickbetdavid.com/valuetainment-podcast/
https://www.salesman.org/category/podcast/
https://salesinfluence.libsyn.com/
https://thesalesblog.com/category/in-the-arena-podcast/
Atlas events:
In this episode, Troy Clymer, COO/CFO of Balance Claims, joins Tiara in the Atlas Lodge at the 2020 International Roofing Expo (IRE) in Dallas, TX. The two discuss their families and how they find balance (no pun intended!) in the Live, Roof, Play lifestyle.
Troy explains how he met his business partners and formed their company, which provides high-quality professional administrative services to help contractors manage insurance claims. He talks about how Balance Claims is growing a customer-service-forward business and the importance of building relationships. And he covers the top three things contractors should know when processing claims.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Troy Clymer, learning how to be a husband
Balance Claims:
888.618.0367
success@balancedclaims.com
Art of the Supplement:
Is your business ready for storm season? Jumpstart the year by attending CompanyCam’s Highway to Hail roadshow and network with roofing industry experts who can help your company weather Mother Nature’s worst.
In this episode, Tiara Searcy, content and digital marketing manager for Atlas Roofing, sits down with Laura Nelson, vice president of marketing for Signpost, and Tim Conley, chief marketing officer for Contractor Dynamics. All three are panelists at this year’s event, where they address topics such as establishing and differentiating your brand, hyperlocal targeting and reviews, referrals and re-marketing.
Sponsored by Hail Trace, Atlas Roofing and Beacon Roofing Supply, Highway to Hail 2020 runs from Jan. 20 to March 10 and includes stops in 10 cities. For tour dates and more information, visit https://companycam.com/highway-to-hail-2020.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Laura Nelson, does give a damn about a bad [brand] reputation
Tim Conley, won’t back down [from marketing]
Discussion topics:
(0:38) Introductions
(4:27) Building a marketing foundation — strategies + implementation
(9:18) Brand reputation
(12:14) Reward programs
(13:25) Keys to success
Our Atlas Pro™ Plus Diamond contractors are the lifeblood of who we are. Without them — and all of our loyal contractors — and the homeowners who choose to put our products on their homes, we wouldn’t be here.
So as we continue to celebrate these ultimate Asphalt Lifers, we chat with Diamond contractors Mike Guy, of Guy Brothers Roofing in the Florida Panhandle and Southwest Alabama, and Michael Woodward, of Mills Roofing in Fredericksburg, VA.
Both companies had humble beginnings. Mike and his brother Ronnie started Guy Brothers Roofing in 1971 with $278 and a 1969 Dodge pickup truck. Michael’s grandfather started Mills Roofing in 1976 with a station wagon, hatchet and toolbelt and a ladder with missing rungs that he found in downtown Fredericksburg.
During our discussion, Mike and Michael explain how technology has changed the way they do business and why they love installing Atlas products.
We tell our contractors and sales reps to stop leading with price and start leading with value. Mike and Michael exemplify this philosophy by building successful companies based on honesty, integrity and dedication.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Mike Guy, cares more about integrity than money
Michael Woodward, does things the right way
Discussion topics:
(0:59) Mike Guy
(10:42) Michael Woodward
We’ve got another great webinar to share with you! This time, Tiara talks with our friends at ContractorCoachPro, founder and head coach Jim Johnson and coach Nathan Tebedo.
Jim describes how his company helps roofing contractors develop leadership strategies for building successful sales teams and businesses. He also explains how to create a game plan for training, hiring, recruiting and onboarding new talent.
Would you work for you? Discover the answer in this episode!
And to top it off, you can get a free coaching session! (See contact info below.)
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode host: Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Jim Johnson, ready to put you in the game
Nathan Tebedo, likes big sales and he cannot lie
ContractorCoachPro on Facebook:
https://www.facebook.com/contractorcoachpro/
The Perfect Sales Force by Derek Gatehouse:
https://www.amazon.com/Perfect-SalesForce-Practices-Worlds-Sales/dp/159184178X
For a free coaching session, contact:
Nathan Tebedo
coach@contractorcoachpro.com
719.433.8105
Promo code: ASPHALTLIFE
Discussion topics:
(1:25) Introductions
(6:48) Leadership strategies
(13:19) Developing a winning training program
(31:21) Questions to ask before you hire
(40:16) Recruiting is marketing; hiring is sales
(57:58) Onboarding is service and delivery
(1:00:00) Scalable team best practices
Our ProForce Elite sales reps proudly personify the “Live, Roof, Play” motto.
In the second part of our series highlighting some of our awesome sales team members, Tiara and Alex talk to Bill Taylor and Mike Walker.
Bill covers Maryland, Washington D.C. and Northern Virginia. He tells us how he got into the roofing industry, shares his most embarrassing moment and describes what life is like living with a Pirate (his green-winged macaw).
Mike covers Memphis, TN, and Northern Mississippi. The former teacher explains how talking to people and staying positive helped him establish a successful career in roofing sales. He also tells us about his world travels and how he represents the Asphalt Life everywhere he goes.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Bill Taylor, gets his motor running
Mike Walker, makes everyone smile
“Wild Bill” Taylor’s motorcycle burnouts:
Mike Walker in Egypt:
https://www.facebook.com/AtlasRoofing/photos/a.211086891210/10156590857156211/
Discussion topics:
(1:27) Bill Taylor
(12:11) Mike Walker
Atlas Pro™ Diamond contractor Dan Worstell graduated from LSU with a degree in construction. He was supposed to be in a coat and tie, carrying a briefcase. So when he reluctantly took a job with a roofing company while looking for other work, he was embarrassed to tell his friends and family.
“As it turned out, I was the one that had the better job by a long shot,” he says. “I got to dress casually and comfortably and ride around town meeting different homeowners and that was fun for me.”
Since then, Dan has grown and sold roofing companies in Dallas, TX, Denver, CO, and Baton Rouge, LA. Now he’s settled in Virginia, as the owner of Pyramid Roofing.
In the first segment of this episode, Dan shares his journey with Tiara and Alex, including why he has a win-win-win mentality and how “lagniappe” translates to excellent customer service and awesome company culture.
We wrap up this episode on a jobsite in Raleigh, NC, where Tiara visits Will Jordan with Ready Roofing. The pair chat about the best ways to build quality relationships and establish great rapport with homeowners.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Dan Worstell, bleeds purple and gold
Will Jordan, persistent about persistence
Discussion topics:
(2:31) Dan Worstell
(34:52) Will Jordan
Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life.
Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 Atlas Signature Select® Roofing Systems or 30,000 squares of Atlas shingle squares featuring Scotchgard™ Protector.
In this episode, Tiara and Alex talk to Jason Darnell, owner of Darnell Construction in Cedar Rapids, IA, who’s been in business for 15 years and sells 100% Atlas roofing systems.
Tiara also chats with Tony Moore, owner of TAG General Contractors in Orlando, FL. Tony’s had his business for nearly 20 years, but he’s been in the construction industry since 1980.
The guys share how they got into roofing and why they believe in Atlas products.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Jason Darnell, loves commitment
Tony Moore, puts the T in TAG
Discussion topics:
(1:17) Jason Darnell
(12:07) Tony Moore
Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners.
The audio comes from the awesome webinar we did with the HGTV and DIY Network hosts, who also tell us how they got into the construction industry and why they’re so passionate about what they do.
Wanna meet the Holmes crew? Go to the link below to enter the Roof It Right sweepstakes. Five lucky contractors will win an all-expense-paid trip to Toronto, Canada, where they’ll get to tour the Holmes facilities and shoot a 30-second promo video with Mike Holmes himself!
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Mike Holmes, new grandpa
Mike Holmes Jr., expert bottle cap kicker
Enter the Roof It Right sweepstakes:
https://www.atlasroofing.com/pro-rewarded
Discussion topics:
(1:06) Introductions
(3:19) Mike Holmes on working with his dad and “Making It Right”
(6:08) Mike Holmes Jr. on getting into the industry
(7:40) The importance of elevating the skilled trades
(11:21) Educating and explaining the “why”
(13:38) Walking your homeowner through the contract
(15:02) Breaking down the price
(17:40) Picking your battles
(22:21) Upselling value
(24:42) Factoring price into material selection
(26:19) Being transparent
(28:10) Technology’s role in educating your homeowners
(29:12) Building a memorable brand
(31:45) Deciding factors when choosing products for homeowners
(33:12) Chance to meet the Holmes family
(34:18) Q&A
(46:47) Closing thoughts
We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirelessly across the country, building amazing relationships with our Atlas Pro™ contractors. So we’re dedicating time on the podcast to get to know some of them better.
In these first three segments, we talk to Cathy Acosta, regional territory manager for Pennsylvania and New York; Adam Stanley, territory sales rep for east Central Florida; and Josh Romano, territory sales rep for Oklahoma. We ask them what it’s like to work in their market, what they love about their job and what they do for fun.
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts:
Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests:
Cathy Acosta, lives and loves the Asphalt Life
Adam Stanley, fishes and knows things (like how to work on a space shuttle, NBD)
Josh Romano, balances work and family life
Discussion topics:
(1:16) Cathy Acosta
(9:42) Adam Stanley
(19:02) Josh Romano
As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events.
The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tailgate party as well as a trip to Toronto, Canada, to meet professional contractor and TV host Mike Holmes.
Time to start cooling down!
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Discussion topics:
(0:23) End of summer = football!
(1:49) Success of Atlas StormMaster® shingles built with Core4™ Technology
(6:12) Back to school
(10:50) What’s coming up + current promotions
(16:21) Transition to fall
(17:36) Closing thoughts
Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones.
And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announce a special-edition pink ribbon version of our Summit 60® underlayment. For every roll of Summit 60 (pink and regular designs) sold between Aug. 15 and Oct. 15, Atlas Roofing will donate $2 to Susan G. Komen.
Join us in supporting this great cause!
For more information, visit: https://asphaltlife.atlasroofing.com/article/summit-60-goes-pink-for-breast-cancer-awareness
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing
Reference:
Susan G. Komen
Discussion topics:
(0:24) Welcome and introductions
(1:29) Stats on breast cancer
(3:18) Personal stories
(6:15) Special-edition Summit 60® Pink underlayment
(7:05) Creating awareness
(8:34) Live, Roof, Play heroes
(10:53) How to participate/contribute
In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!
To watch the webinar in its entirety, go to: https://asphaltlife.atlasroofing.com/article/build-fortified-tough
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Alex Dale, regional sales manager for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing Paul Casseri, product manager for Atlas Roofing
Episode guests: Fred Malik, FORTIFIED leader
Mark Zehnal, FORTIFIED trainer
References:
FORTIFIED resources and training:
https://fortifiedhome.org/roofers/
Read about Atlas Pro™ and FORTIFIED Wise contractor Ben Murphy:
https://asphaltlife.atlasroofing.com/article/contractor-ben-murphy-honored-with-fortified-home-award
Enter the Roof It Right sweepstakes: https://www.atlasroofing.com/pro
Discussion topics:
(1:12) Welcome
(3:52) Roof It Right sweepstakes
(6:32) Introductions
(7:36) The effects of natural disasters
(12:27) FORTIFIED in the market
(15:09) Not just for hurricanes
(16:58) Win at the kitchen table
(17:41) Becoming a FORTIFIED Wise roofer
(20:44) The two primary standards/versions of FORTIFIED
(22:03) Kinds of properties eligible for FORTIFIED
(23:05) Third-party certification
(24:30) Components of/creating a FORTIFIED roof
(27:41) Atlas products that meet FORTIFIED requirements
(28:32) Proper underlayment
(31:19) Handling high winds
(33:33) Approved/compatible tape
(34:57) Edge detailing and shingle products
(35:46) FORTIFIED incentives
(40:06) Cost considerations
(43:12) Resources
In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one?
In this episode, we cover three DIY ways you can leverage SEO on your website.
Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shouldn’t consider Google to be a search engine, but a solution engine.
Have a listen to learn more and discover how to be at the top of your SEO game!
Join the conversation! podcast@atlasroofing.com https://www.facebook.com/AtlasRoofing https://twitter.com/AtlasRoofing
Episode hosts: Tiara Searcy, content and digital marketing manager for Atlas Roofing Alex Dale, regional sales manager for Atlas Roofing
Episode guests: Ethan Petroka, SEO shark
ep@omegaseo.co
Contact info: OmegaSEO.co | 203.349.9232
References: Google reviews plugin:
https://wordpress.org/plugins/widget-google-reviews/
Roofing SEO:
https://omegaseo.co/roofing-seo
Discussion topics:
(0:24) Welcome and intros
(2:34) Having relevant content on your website
(7:02) SEO value for cities served
(10:26) Strategy for backlinking
(15:05) Having high-quality reviews with responses
(20:26) Google reviews plugin (see link/URL above)
(22:13) Google Guaranteed
(25:26) SEO and YouTube
(29:55) The power of videos
(33:08) #AsphaltLifeChallenge
(33:43) Wrap up
Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may think door-to-door sales is beneath them, Sam explains how and why this simple sales strategy can generate millions — even billions — of dollars in revenue.
In our digital world, where things like work ethic, communication and grit are often a rarity, Sam wants to inspire door-to-door sales professionals to hold their heads high — while also filling their wallets. He also discusses why roofing companies can greatly benefit from a door-to-door sales team.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Sam Taggart, expert door knocker
D2D: https://thed2dexperts.com/
D2D Tribe: https://www.facebook.com/groups/D2Dcantknockthis/
Blacklist: https://www.salesblacklist.com/
D2D podcast: https://soundcloud.com/d2d-podcast
Discussion topics:
(1:52) History of D2D
(6:10) Relationships matter
(10:11) Misconceptions about door-to-door sales
(11:21) Tips for success
(15:23) What’s the competition doing?
(18:29) Training door-to-door salespeople
(19:59) Overgeneralizing the generations
(22:23) Integrating door-to-door sales into marketing strategies
(24:29) D2D events
(26:37) Online support (Facebook group, Blacklist, podcast)
(32:28) The hardest door...
In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Joe Hughes, brand boss
Contractor Dynamics: https://contractordynamics.com/
Discussion topics:
(1:43) What is a brand?
(4:37) Brand building for contractors
(6:36) Tangible vs. intangible factors
(7:31) Building a team/culture
(10:54) Customer communication + key messaging
(14:49) Go-to-market strategy + pricing
(17:16) Best, better, good
(19:51) Building company value + the power of consumers
(22:44) Marketing language + perceived value
(27:11) Starting simple
(28:37) Free social media marketing
(29:37) What is Contractor Dynamics?
Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite a scaffolding accident that left part of Walter’s face and tongue numb and caused six herniated discs in his back, the guys motivate each other to make strength and conditioning training a priority. Listen as they share tips for starting or upping your workout routine.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Walter Romano, one tough cookie
Jon Vitolo, needs more kettle bell
RK General Contracting:
http://rkgeneralcontracting.com/
Discussion topics:
(1:54) Meet Walter + Jon
(6:55) Incorporating workout competitions into home shows
(8:57) Getting started + finding your motivation
(11:12) Cardio vs. strength/conditioning
(12:41) Benefits of core work
(14:47) Creating balance with various routines
(18:16) Strength-training competitions
(20:18) Find what fits you well
(22:08) Diet + meal planning
(26:37) Daily stretching/warmups
(28:22) “World’s best anti-depressant”
(30:26) Making exercise a habit
(31:06) Your job is not keeping you in shape
(32:06) Final thoughts
If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black-, white- and gray-hat agencies. Plus, hear some best practices and long-term strategies for growing your roofing business.
Stay tuned for Part 2 of this special series, in which the gang will share practical next steps for getting in the SEO game.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Alex Dale, regional sales manager for Atlas Roofing
Episode guest:
Ethan Petroka, SEO shark
Contact info:
OmegaSEO.co | contact@omegaseo.com | 203.349.9232
References:
5 Questions To Ask Your SEO Provider
https://www.atlasroofing.com/download.php?uid=1841
Keyword Finder
Discussion topics:
(4:12) What is SEO?
(5:11) PPC ads vs. organic SEO results
(7:04) Finding the right SEO agency + “hat” colors
(7:56) Questions to ask (see doc link above)
(11:04) In-house vs. outsourced work
(13:14) Ranking results
(14:58) Developing ranking methodologies
(17:26) Source of search-volume estimates
(19:49) Best practices for keywords, website updates and ads
(22:48) Long-term strategy for growth
(26:03) Contact info + last thoughts
Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help roofing contractors win more (and bigger) jobs and also answer some of the most common questions.
Watch the webinar in its entirety: https://asphaltlife.atlasroofing.com/article/how-to-offer-homeowner-financing-webinar
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guests:
Wade Davis, the contractor whisperer
Dave Segur, wizard of finance
Contact info:
wdavis@atlasroofing.com or 919.685.7217
david.segur@greenskycredit.com or 404.832.4146
Financing 101 For Contractors: https://asphaltlife.atlasroofing.com/article/financing-101-for-roofing-contractors
Discussion topics:
(2:17) Buying characteristics of the perfect homeowner
(3:30) Types of homeowners and scenarios
(9:16) Homeowner financial realities
(11:34) Contractor realities
(14:54) The problem solver
(17:35) Scripting for contractors/how to win the job
(20:10) The price fighter
(23:53) The affluent homeowner
(28:21) Insurance claims + GreenSky financing
(32:13) Getting the bigger jobs
(32:33) Types of financing
(34:30) How to get started + contractor resources
We’re gonna blow your mind — with science! Specifically, the science behind our new Core4® Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas.
Hazam explains how Atlas has moved beyond SBS with an enhanced proprietary polymer that makes our asphalt shingles stronger and longer-lasting than those made with standard asphalt technology. The team also discusses how StormMaster® Shake impact-resistant shingles with Core4® earned their UL 2218 Class 4 rating. Learn more about Core4 at AtlasRoofing.com/Core4.
Links:
Core4® Enhanced Polymer Technology
https://www.atlasroofing.com/asphalt-life/atlas-introduces-core4-enhanced-polymer-technology
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Alex Dale, regional sales manager for Atlas Roofing
Paul Casseri, product manager for Atlas Roofing
Episode guest:
Hazem Shanab, probably the smartest guy at Atlas
Topics covered:
(2:06) What is a polymer?
(2:47) History of polymer shingles (SBS)
(4:28) Wind performance and nailing area
(11:58) Anchor points and lifting
(14:52) History of asphalt and polymers + R&D
(18:16) “We are the skin”
(19:58) FlexCore™ Technology + ThermalCore™ Technology
(22:13) What happens to shingles without modified polymer
(24:34) PolyCore™ Technology
(25:42) Recycling opportunities
(27:41) WeatherCore™ Technology
(30:35) UL 2218 Class 4 Impact rating
(35:24) Core4 availability
(35:43) “The ultimate test”
In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for their roofing products and services. He breaks down the digital marketing landscape and explains why most digital marketing doesn’t work. He also covers the six components roofing contractors need to build a brand their market trusts.
Watch the webinar in its entirety
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Episode guest:
Joe Hughes, digital marketing guru
Topics covered:
(1:22) Search vs. social
(3:15) Google AdWords
(4:41) Facebook ad campaigns
(5:26) Understanding your market
(8:05) Setting goals for growth
(9:03) Marketing math
(11:16) Content
(12:56) Developing your web presence
(15:55) Database marketing (following up and capturing leads)
Stan, Alex, Paul and Tiara recap the 2019 International Roofing Expo (IRE) in Nashville, TN. Their discusses some of the highlights of this year’s event, which included talking to countless roofing contractors, distributors and vendors, such as their friends at EagleView, The Catalyst Group, Contractor Coach Pro and Company Cam. They also share what happened at the Atlas booth — from roofing product demos with Atlas shingles featuring Scotchgard™ Protector to a special visit from professional contractor and TV host Mike Holmes. Plus, the gang talks to the winner of the 2018 Asphalt Life Truck Giveaway, David Smith, owner of DKS Roofing in Douglasville, GA, to find out what he plans to do with his new ride — a 1951 “Atlas red” Chevy 3100 pickup.
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Alex Dale, regional sales manager for Atlas Roofing
Paul Casseri, product manager for Atlas Roofing
Tiara Searcy, marketing and technology specialist for Atlas Roofing
Episode guest:
David Smith, Atlas Pro™ contractor and all-around nice guy
Discussions:
(0:00) Intro
(1:40) Recap/overall impressions of the 2019 IRE
(4:44) What happened at the Atlas booth
(5:38) Mike Holmes visit
(7:30) Asphalt Life truck giveaway
(8:58) Call with Asphalt Life truck winner, David Smith
(19:59) Wrap-up
(21:02) Upcoming events
Welcome to the Asphalt Life Podcast from Atlas Roofing! In our first official episode, meet hosts Stan Bastek, national sales director; Alex Dale, regional sales manager; and Tiara Searcy, marketing and technology specialist. They explain how the podcast will help you, the roofing contractor, grow your brand and business. They also preview future episodes, which will cover topics such as sales and marketing strategies, technical tips, hot topics and contractor lifestyles. Plus, learn how each of your hosts got into the roofing industry, hear about their families — and judge their taste in college sports teams!
Join the conversation!
podcast@atlasroofing.com
https://www.facebook.com/AtlasRoofing
https://twitter.com/AtlasRoofing
Atlas Roofing is an innovative manufacturer of roofing products that offers a variety of asphalt roof shingles, including shingles featuring Scotchgard™ Protector.
The Asphalt Life Podcast is where we “Live, Roof, Play” together.
As an extension of the Atlas Roofing blog, AtlasRoofing.com/AsphaltLife, our show is dedicated to helping contractors gain the knowledge, insight and inspiration to grow a successful roofing company.
If you’re looking for business-building tips, technical tricks and industry updates, then this is the podcast for you!
Have questions, comments or suggestions for the podcast? Email us at podcast@atlasroofing.com.
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