Ask A Biologist - Dr. Biology - School of Life Sciences, Arizona State University

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Episode 3: Not Everyone is Me Jan 06, 2021

Show notes

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it.

Nutrition Insights: Just because it is complicated, doesn’t mean we don’t know a lot about it. Just because there is a lot of nuance, doesn’t mean we can’t solve a lot of problems.

Business Insights: The current market in our space is saturated by product solutions, content solutions, and productized dieting. Building true service-based firms that have a high-quality service backed by structure, guidelines, regulations, and ethical principles is one major avenue to tap into.

What I am learning Today: Not everyone is me

Daily Win: Reflected on 2020 and felt good with how the year was handled.

Daily Learning Lesson: You will never be fully prepared for things. You still will have to face them.

Episode 2: Death by Eggs? Jan 05, 2021

Show notes

Show Sponsor: Today’s episode of the podcast is sponsored by NutriWiki. NutriWiki is a nutrition education platform built by Macros Inc. The NutriWiki is a place to get answers to all your nutrition questions in bite-sized chunks and arm yourself with the knowledge you need to conquer your nutrition. There is a free 5 day email course that you can sign up for on the right-hand side of the page, and a more in-depth course you can take by visiting macrosinc.net/nutriwiki-course-sign-up/

Nutrition Insights: Egg consumption has been shown to be associated with an increased risk of CVD and all-cause mortality, but the data appear to tell a different story.

Business Insights: Content-based marketing is a major force in our industry, but how do you step beyond content and actually deliver value?

What I am learning Today: How to navigate the new world of marketing with the changing landscape of tech and changing audiences

Daily Win: Got thank you cards written.

Daily Learning Lesson: Sometimes you have to move on, even when it isn’t in your nature to move on.

Episode 1: The $4 Trillion Problem Jan 02, 2021

Show notes

Nutrition Insights: Vitamin D supplementation reduces the risk of upper respiratory tract infections… this ranges from 70% risk reduction to ~10%, depending on vitamin D status

Business Insights: US Health Coaching Marketing is $6-8B per year. Total healthcare costs are $4T… that means the service we need the most represents .2% of the entire Market

What I am learning Today: The Last Safe Investment

Daily Win: Finished end of the year reporting

Daily Learning Lesson: A big part of leadership is having difficult conversations even when you don’t want to have them. It is also about trying to have those conversations be productive and realize it isn’t about you, but about the mutual relationship.

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Ask A Biologist – Dr. Biology – School of Life Sciences, Arizona State University

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