Show notes
Matty, Trevor and Bridget are joined by Joe, the editor, for the 2017 year-end episode, which doubles as a listener AMA of "anything we're willing to answer." The first half covers favorite episodes, stats and what everyone did in 2017, and the second half is Joe reading questions from listeners. The cold open is Bridget, on the recurring complaint about audio: "it's not the microphone, it's my stubbornness."
Favorites and Numbers
Bridget's favorites are the live recordings at GOTO Chicago and the one-on-one fireside chats. Matty agrees, and recalls that the DevOps track day at GOTO Chicago meant recording six episodes in a row, which Bridget vows never to do again, along with the live call-in show with Nicole Forsgren and the fireside chat with J. Paul Reed in episode 97, an episode the two had been trying to record for years. Joe, who edits, likes live episodes because people in the same room get visual cues and there are fewer awkward pauses.
Matty's numbers: about 22,000 website visitors, up from 16,000, about half from search, and Twitter still at 6 percent. Listens were about 263,000, up roughly 30,000 a year for three years, with about 750,000 total episode downloads. Matty's usual caveat is that download counts don't say anyone listened, though Apple's podcast app will now report minutes listened. The most listened-to and most watched episode was Old Geeks Yell at Cloud with Andrew Clay Shafer and Bryan Cantrill, and Matty notes that Bryan's episode was also the most watched video last year. The hosts disabled comments on the site, since nobody used them and Twitter is the place to talk.
What Each Person Did in 2017
Bridget started a developer advocacy job at Microsoft in September, kept scaling DevOpsDays to 51 events on 6 continents, and gave far fewer talks, on more program committees. Matty became DevOps Evangelist at PagerDuty at the beginning of December, a former sponsor of the show, after realizing that much of what Matty did in spare time had become a job. Matty spoke at DevOpsDays Denver and ChefConf, visited the first DevOpsDays Hartford, and ran Chicago, calling the result acceptable. Trevor wrapped up a first year at Chef, spoke at DevOpsDays Dallas, and moved back to Chicago. Joe hit 20 years at the same employer, which has changed names and owners, and took trips to Iceland and on a cross-country drive in an electric car. Matty also recommends an escape room run by a friend.
Ask Us Anything
Matty got the idea from the Go Time podcast's AMA episode and was glad nobody asked anything too personal. Joe reads the questions.
What does a developer advocate do? Matty, new to it at PagerDuty, describes a bidirectional job: communicating to the community and customers, and bringing what's learned back to product teams. That's hard for PagerDuty because "it's really hard to do feature discovery in a product that you use during a firefight." Matty also wants to develop practices, like incident command, that are good for the community whether or not they use the product. Bridget sees advocacy as being the voice of the customer inside the company, which doesn't fit well under sales or marketing. Matty adds that Mary Thengvall is writing a book on developer advocacy.
How did you come to work for Microsoft? Bridget has never owned a Windows machine, and got a Mac with a Microsoft asset tag for a job in Linux and containers advocacy on Azure. Organizations that have been around a long time change, and joining at the right time to shape that is exciting. Bridget points to Azure Container Instances, Kubernetes work and the Virtual Kubelet, with colleagues hacking together in Austin before KubeCon.
Planes. Bridget recommends Michael Cote's podcasts, since they're soothing and fine to fall asleep to, and Matty picks books already read, with a sleep timer and a bookmark, and recommends the audiobook of The Goal done like a radio play, a pick Trevor shares. Trevor plays Nintendo Switch on planes. On drinks, dehydration is a rookie move, and Matty's pick is ginger ale, where you ask for the whole can. A side trip into small conferences, including a sci-fi convention in Fargo and one in Cardiff, runs long enough that Matty predicts a drop-off in the analytics.
What is Pete ChessBot's purpose? Matty registered it under the table at dinner with Fletcher Nichol and Pete Cheslock at the Agile Conference in Orlando, then forked a Markov bot. Its purpose is to cause mirth and to confuse people: someone once talked to the bot for an entire event while trying to reach Pete.
Can you buy better microphones? The hosts have good microphones; the guests are the problem, and so is Hangouts, which Bridget keeps as the lowest common denominator while Matty wants double-ended recording, where each person records locally and uploads as they go. Matty's example is the episode with Paul Reed, at high quality, and another with a guest in China on AirPods that came out better than this one will. The catch is that double-ending can't do video or livestreaming. Matty says every episode gets about 7,000 listens and maybe 200 views, though YouTube has close to 1,000 subscribers and Bridget says those viewers come up at conferences. Joe counts 18 episodes released, 10 of them recorded away from home, and notes that the most popular episode of last year was recorded on Bridget's iPhone. Matty's summary: "compromise is when you discuss things until you reach a point when nobody is happy."
Advice for new graduates. Trevor says go to meetups and "don't blindly accept the status quo," like a two-week change freeze nobody remembers the reason for. Matty pushes back: new people should learn context first, and "challenging to me is more about asking questions," since a fresh set of eyes "should be questioning, not correcting." On mentors, Matty says to find someone who is where you want to be in ten years, to ask them to talk about their history over coffee, and to "never do anything that looks like you're asking somebody to do more work." Trevor adds asking colleagues for feedback right after projects and meetings.
SRE versus DevOps. Bridget says SRE is a job title and DevOps is a cultural practice: one is a job you do, the other is something you do at that job. To get into either, Bridget says, you'll have to learn on your own, and Matty suggests volunteer work, adding that your first job will not be SRE at Google.
Hot tools with zero ops headcount. Bridget reads hot as trendy, says picking tech because it's trendy is "great for resume-driven development and terrible for your employer," and cites Charity Majors: the best tool is the one you don't need and the next best is SaaS. There's a SaaS for canary releases, for instance, through feature flags. Matty adds that if a tool needs someone who knows ops and there's no ops headcount, don't use it. Bridget's advice is to "use the minimum viable complexity to get you there," and notes that Facebook scaled on a PHP monolith.
Ops people afraid of automation. Matty says that "automation is not a headcount reduction practice," and suggests asking what the sysadmins would rather be doing and how big their backlog is. Fear of automation is also a chance to listen: automation run through tests is less risky than manual change, since "humans will do it differently every time because we're fallible meatbags." Trevor adds small projects to show leadership the value. The last resort is "change your job or change your job," which Trevor first heard from Steve Murawski and Matty traces to Nathan Harvey's talk.
The episode closes with upcoming CFPs, the discount code, and a long aside on sticker inventory.
Matt, Trevor, Bridget, and Joe discuss 2017.
What were some of your favorite episodes?
- Bridget: the GOTO Chicago eps were fun! And I love the 1-1 fireside chats.
- Trevor: I enjoyed the Twitter banter around getting the live call show with Dr. Nicole Forsgren going, sad I had to miss it! There’s also a ChefConf episode sitting on my Surface that I just found the charger for!
- Matt: The Live call in show with Dr. Nicole Forsgren. Also the recent fireside chat with J. Paul Reed. And the crazy-go-nuts overload show of Windows Stuff.
- Joe: Live eps were easier to edit.
Let’s talk numbers
Website
- 22K visitors to the website (up from 16K visitors in 2016)
- Little less than half of traffic comes from search
- Twitter still accounts for about 6% of all traffic
Episodes
- 263,558 listens in 2017 (232,200 listens in 2016; 204,001 listens in 2015)
- Most listened-to episode in 2017 (and also the most-watched YouTube Video!) was Old Geeks Yell At Cloud With Andrew Clay Shafer & Bryan Cantrill (https://www.arresteddevops.com/yelling-at-cloud/)
What happened with you in 2017?
Matt
- Got a new job (recently). Now DevOps Evangelist with PagerDuty
- Spoke at DevOpsDays Denver. Went to DevOpsDays Hartford and MSP and Madison.
- Pulled off an acceptable DevOpsDays Chicago
Bridget
- New job in September! Microsoft dev advocate
- Kept scaling devopsdays up (51 events on 6 continents)
- Way less conference speaking; was on more conference program committees
Trevor
- Wrapped up first year at Chef!
- Spoke at DevOpsDays Dallas
- Moved back to Chicago!
Joe
Referenced in this ep:
Past year-in-review eps:
Community & Event Stuff
If you have an upcoming conference you would like to see promoted on ADO, you can fill out the handy form at arresteddevops.com/conf
Upcoming conferences
Open CFPs
Discount codes: ADO2018 for 20% off lots of devopsdays, 10% off ChefConf