App Marketing by App Masters

Latest Episodes:

How LingQ Scaled to Millions with Zero Ad Spend Jan 10, 2026

Show notes

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.

A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.

Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.

You will discover:

✅ The product-led growth strategy behind LingQ’s global success

✅ How to scale organically by focusing on community and retention

✅ Building for long-term engagement: what keeps users coming back daily

✅ Why founder-led storytelling still matters in 2026’s crowded app market

Learn More:

🌐 Explore LingQ: https://www.lingq.com

You can also watch this video here: ⁠https://youtube.com/live/NSyW0hxytrU

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How Building a Community Took Me from Side Hustles to 7 Figures Jan 06, 2026

Show notes

How do you go from endless side projects to building a 7-figure business you love?

The answer isn’t a marketing hack, or even an app idea — it’s community.

In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.

You’ll discover how joining the right community changed everything — and how starting his own mastermind (that later became the App Founders Community) became the foundation for long-term success.

You’ll Learn:

✅ The real reason community accelerates success faster than any marketing hack

✅ How to find and join a community that supports your goals

✅ Why mentorship and collaboration beat “solo hustle” every time

✅ The framework Steve used to grow from $0 → 7 figures

You can also watch this video here: ⁠https://www.youtube.com/watch?v=kKlscFzwNnA

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Learn more at https://encorekit.com/

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How Newsjacking Exploded App Downloads Dec 30, 2025

Show notes

What if one tiny visual tweak could send your app viral? 👀

In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.

💡 You’ll learn:

✅ How to use newsjacking to ride trending moments

✅ Why timing and humor drive engagement in niche communities

✅ How a single push notification led to massive UGC and downloads

✅ The power of creative risk-taking in app growth

📈 Results:

69K+ impressions

Record app downloads

Highest branded search traffic in 16 months

Sometimes, it’s not about spending more — it’s about knowing when to strike. ⚡

You can also watch this video here: https://youtu.be/xkpMXmO1074

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) Dec 23, 2025

Show notes

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.

In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.

You’ll discover:

✅ The psychology behind high-converting Web2App funnels

✅ How Headway turns quiz-takers into subscribers

✅ The “winback” email sequence that drives extra revenue

✅ Smart upsells & pricing tricks that boost LTV

✅ Why longer funnels sometimes convert better

If you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.

Try web2wave: https://web2wave.com

Special App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

👉 Watch now to learn how to build a Web2App funnel that actually makes money.

Check out Diversify Your Facebook Ads with Web2App Campaigns:

https://youtu.be/NMtxdFyV3E8

Check Headway:

https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832

The Anatomy of a High-Converting Paywall

https://youtu.be/7B3Y2THVEEw

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUD

You can also watch this video here: https://youtu.be/ELt0hjABIqY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Live App Store Optimization (ASO) Audit & Optimization Dec 20, 2025

Show notes

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.

He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

🔥 Piko AI: Mood Tracker Journal

🔥 ZipSign

🔥 Bodpic: AI Body Visualizer

You will discover:

✅ How to find high-impact keywords using ASOMobile’s ASO tools

✅ Real examples of title, subtitle, and keyword optimizations

✅ How to identify high-opportunity, low-competition terms

✅ Pro ASO workflow you can apply to any app today

Learn More:

🧠 Try ASOMobile → http://bit.ly/49y6rEP

🎁 Use promo code APPMASTERS40 to get 40% OFF any plan

You can also watch this video here: https://youtube.com/live/f4ZnGy-1S9c

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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If You’re Running Paid App Ads, You NEED to Watch This Dec 16, 2025

Show notes

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

You’ll learn:

✅ How Meta Ads secretly boost your organic downloads

✅ How to measure incrementality (without spreadsheets)

✅ Why cross-channel tracking is the next big thing in 2026

✅ How top apps are using these insights to scale profitably

Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

👉 Watch now to future-proof your app marketing strategy.

📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Growth Roadmap: Which Marketing Channels Work at Each Stage Dec 13, 2025

Show notes

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.

Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.

Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.

You will discover:

✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok

✅ How portfolio growth differs from scaling a single app

✅ How to set up your social media channels to fuel app installs

✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage

✅ The #1 mistake founders make when transitioning to paid marketing

Learn More:

Check out:

https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178

Connect with Ben:

https://www.linkedin.com/in/boonya-kitpitak/

You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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5 Proven Frameworks to Create Viral Ads with AI Dec 09, 2025

Show notes

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.

In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:

💡 You’ll learn:

✅ The Fame Frame strategy: use recognizable people or brands to build instant trust

✅ How to turn your product into a story or skit people want to share

✅ Why metaphors outperform plain messaging

✅ How to use AI tools (like Sora & InVideo) the right way

✅ Finding and working with creators & influencers efficiently

If you’re an app founder, growth marketer, or creative strategist — this is your AI content playbook for 2025.

You can also watch this video here: https://www.youtube.com/watch?v=--5AtglgpxY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

The new Appsflyer Benchmarks site

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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New Monetization Model That Turns Churned Users into Revenue Dec 06, 2025

Show notes

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.

He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.

You will discover:

✅ How developers can turn churned users into paying subscribers

✅ The psychology of user retention and what triggers reactivation

✅ Why traditional monetization models are broken for consumer apps

✅ How Encore’s SDK simplifies subscription monetization

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Learn more at https://encorekit.com/

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Grow Your App Revenue with This Proven Subscription Framework Dec 02, 2025

Show notes

The secret sauce behind profitable consumer subscriptions?

Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄

In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to:

✅ Craft a unique & enduring core value promise

✅ Align product, marketing & monetization teams

✅ Drive LTV up & CAC down with a loop that compounds

✅ And… when to keep it simple vs. go full Duolingo

Whether you're building a $10M indie app or aiming for $10B scale, this is the playbook you’ll come back to — especially if you want to master onboarding, pricing, and revenue capture.

👉 Watch now and learn how to turn installs into revenue, fast.

Watch the full episode 👇🏻

https://youtube.com/live/PKzmTSjuf-o?feature=share

You can also watch this video here: https://www.youtube.com/watch?v=tLdsJbNNgxk

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.