App Marketing by App Masters

Latest Episodes:

The App Growth Strategy Behind LightX’s 50M+ Installs Aug 09, 2025

Show notes

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

This AI Learning App Made $1.8M in Its First Year (Coursiv App) Aug 05, 2025

Show notes

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.

In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.

Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.

You'll learn:

✅ How Coursiv grew to $1.8M+ with smart funnel design

✅ Why their quiz-based onboarding converts like crazy

✅ The psychology behind their paywall with a countdown

✅ Tips to implement Web-to-App strategies for your app

✅ Why long pricing pages boost conversions (with examples)

Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

🚀 Learn more about Coursiv → https://coursiv.com/

IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150

Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1

💬 Drop a comment with your favorite funnel strategy or questions you have.

Work with us: ⁠https://www.appmasters.com⁠

Indie App Santa: ⁠https://www.indieappsanta.com⁠

Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

This AI Learning App Made $1.8M in Its First Year (Coursiv App) Aug 05, 2025

Show notes

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.

Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.

You'll learn:

✅ How Coursiv grew to $1.8M+ with smart funnel design

✅ Why their quiz-based onboarding converts like crazy

✅ The psychology behind their paywall with a countdown

✅ Tips to implement Web-to-App strategies for your app

✅ Why long pricing pages boost conversions (with examples)

Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

🚀 Learn more about Coursiv → https://coursiv.com/

IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150

Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1

💬 Drop a comment with your favorite funnel strategy or questions you have.

Work with us: ⁠https://www.appmasters.com⁠

Indie App Santa: ⁠https://www.indieappsanta.com⁠

Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

The Million-Dollar Exit Strategy for App Founders Aug 02, 2025

Show notes

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

The Million-Dollar Exit Strategy for App Founders Aug 02, 2025

Show notes

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Fastest Way to Increase Engagement & Revenues Jul 29, 2025

Show notes

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥

In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.

Why this works:

✅ Just a 5% boost in retention = up to 95% more profit

✅ 26% of users churn after day one — let’s fix that

✅ Gamification keeps users coming back daily

✅ It works for any app category: fitness, finance, utility, entertainment

🔥 Featured Tool: Gamezop

Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.

✅ No coding headache

✅ Takes less than 30 minutes

✅ Boosts MAU, DAU, and Revenue

Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.

Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.

Use this link to get started, and get a limited-time 60% revenue share:

https://business.gamezop.com/?utm_source=appmasters

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Fastest Way to Increase Engagement & Revenues Jul 29, 2025

Show notes

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥

In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.

Why this works:

✅ Just a 5% boost in retention = up to 95% more profit

✅ 26% of users churn after day one — let’s fix that

✅ Gamification keeps users coming back daily

✅ It works for any app category: fitness, finance, utility, entertainment

🔥 Featured Tool: Gamezop

Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.

✅ No coding headache

✅ Takes less than 30 minutes

✅ Boosts MAU, DAU, and Revenue

Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.

Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.

Use this link to get started, and get a limited-time 60% revenue share:

https://business.gamezop.com/?utm_source=appmasters

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

How She Scaled to 7M+ Installs on Google Play as an Indie Developer Jul 26, 2025

Show notes

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.

She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.

We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.

You will discover:

✅ How to scale an Android app using Google Ads and ASO

✅ Why most indie developers fail with Google Ads and how to fix it

✅ How to launch AI-powered apps without a big team

✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob

Learn More:

Connect with her:

https://www.linkedin.com/in/fatemeh-vahdatpour/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

How She Scaled to 7M+ Installs on Google Play as an Indie Developer Jul 26, 2025

Show notes

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.

We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.

You will discover:

✅ How to scale an Android app using Google Ads and ASO

✅ Why most indie developers fail with Google Ads and how to fix it

✅ How to launch AI-powered apps without a big team

✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob

Learn More:

Connect with her:

https://www.linkedin.com/in/fatemeh-vahdatpour/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

App Marketing Trends That Will Explode Q4 Growth (2025) Jul 24, 2025

Show notes

What’s working in app marketing right now, and where is it headed in Q4 2025?

In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.

Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.

You’ll Learn:

✅ Why iOS users convert faster and spend more than Android users (with real data)

✅ How to use remarketing to boost retention and lifetime value

✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them

✅ Growth tactics from top apps like Timu that increase repeat purchases

✅ The “5% Retention Strategy” that can grow revenue by up to 95%

If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

📌 Key Recommendations from the Report:

Start user acquisition campaigns earlier to reduce CPI risk

Shift more budget toward iOS for higher returns

Make remarketing a core growth lever in mature or saturated markets

🔗 Download the full report → https://shorturl.at/uJmak

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

*********************************************

SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR