Ann Kroeker, Writing Coach

Latest Episodes:

Ep 123: This Is How to Write Real Copy for Real People Oct 17, 2017

Show notes

A lot of my clients are preparing nonfiction book proposals to send out to agents and publishers. One of the sections they have to think through is their primary audience or target reader. We have to identify who this book is intended to impact.

Ep 122: The Role of a Gatekeeper in the Publishing World Oct 10, 2017

Show notes

In Monty Python and the Holy Grail, we follow the saga of King Arthur and his knights when, at one point, they encounter the Keeper of the Bridge of Death. Arthur explains that the Keeper of the Bridge of Death asks each traveler three questions.

Ep 121: Out of Ideas? Be an Idea Machine Oct 03, 2017

Show notes

Writers have to churn out content of all kinds, from blog articles and guest posts to magazine pitches and book proposals. You never want the well to run dry, yet you may have faced days when you opened your laptop and stared at the screen without a si...

Ep 120: Plotters and Pantsers for All Genres Sep 26, 2017

Show notes

In fiction writing, we refer to plotters and pantsers: those who like to outline their plot and write in an organized manner, the “plotters"; and those who write-by-the-seat-of-their-pants, the "pantsers.” Each approach reflects when and how you do your thinking. I know every writer has specifics to his or her approach, but here’s the general idea. Plotter, Pantser The plotter is imagining his characters and thinking through their struggles up front, before he writes a single word, planning out the story’s plot. The pantser has a basic idea and a main character or two, tosses them into a setting, gives them a problem, and starts writing—because he’s thinking as he writes and the story unfolds before him. Nonfiction Plotters and Pantsers While nonfiction writers and poets don’t technically have to plot out anything, I suspect writers in all genres can identify with one or the other of those general approaches. Maybe you’re a plotter-type who outlines essays and articles or works from a template for blog posts. You refer to that outline and fill out the template before tapping out the draft. You probably started with a list of topics or a mind map to think, and then figured out how to organize all those ideas that popped into your head. Only then—only after you organized the themes, subtopics, and examples, shaping them into some kind of structure—did you attempt to write a draft. Maybe you’re a pantser, generating a big idea and then running with it, letting the subtopics reveal themselves while you write. You might make a short list to get the creative juices flowing, but then you just put pen to paper and started freewriting to unearth everything you can on a topic, trusting your mind to flow in some kind of logical pattern, finding connections and stirring up thoughts, quotes, and ideas you’ve tucked inside some mental file. The Plotter-Pantser Continuum As with many things, however, this is not a binary choice; we’re probably not either a plotter or a pantser. I see it more as a continuum, where pantsers like to have an idea of where they’re headed or maybe they write plot summaries for the next segment they’re starting to work on. And, yes, plotters will stay open to new ideas, willing to erase or rearrange ideas in the outline when some new thought arises or a bit of research sends them off in a new direction. You might be amused to know that some people who see themselves somewhere in the middle of this continuum call themselves “plantsters” (or "plantsers") a combination of both. Which Way Do You Lean? But even a plantser will tend to favor one end of the spectrum or the other. Figuring out which way you lean can help you do your work more confidently from day to day. If you know you like to be a little more organized and prefer a sense of where you’re going before you write, you’re leaning at least a tad toward the plotter end and you'll be able to write drafts with greater ease when you’re prepared. That’s cool. Don’t let someone who leans toward the pantser side tell you that’s uncreative or uninspired. You’re being creative at the beginning of the process instead of the middle of it. If you’re a little more loose about where you’re going, eager to explore your idea or characters as you write, don’t let the person who relies on an outline look down on you. You have to find your way as you go—it’s writing as discovery. If you’re a little more on the pantser side, you’re letting your thoughts and ideas evolve through the writing process. No Right Way to Write It seems like Twitter and Instagram are filled with writing quotes that suggest one way is better than the other. Facebook updates link to articles that elevate one approach over the other.

Ep 119: If a Writing Nemesis Holds You Back, It's Time to Be Free Sep 19, 2017

Show notes

In Rumors of Water, L.L. Barkat recommends a book to her daughter. Barkat is out in the garden with her girls, who are pulling weeds, and one of the girls, Sara, has decided she hates Bishop’s Weed. Barkat tells Sara,

Ep 118: How Inexperienced Writers Can Supercharge Their Growth Sep 12, 2017

Show notes

Young people graduate high school or college, apply for positions, and get stuck: no one will hire them because they have no experience, but they can’t get experience because no one will hire them. So they get a job at Starbucks to pay bills,

Ep 117: How to Dredge up the Memories You Want to Write About Sep 05, 2017

Show notes

Last time we talked about taking a cue from Dani Shapiro and attempting to tell the story as we’re inside of it—potentially before the story has become a story. This requires us to write about life as it’s unfolding,

Ep 116: Can You Write Your Story Before It's Become a Story? Aug 29, 2017

Show notes

In her recently released memoir, Hourglass, Dani Shapiro says she used to teach her students that writers need distance from the event or events they intend to explore in memoir. I was quite certain that we could not write directly from our feelings,

Ep 115: You'll Write More When You Use an Editorial Calendar Aug 22, 2017

Show notes

Last time we discussed a writing pipeline, representing the phases or stages a project moves through, from the initial idea to completion—including when it's been published and you save it in a portfolio. Now let’s talk editorial calendars. Life Without an Editorial Calendar For years I got by writing on the fly. I'd have a few minutes free, think up an idea, whip out a draft, and with just a little more time that night or the next morning, I could edit the piece into a solid article to send out to a magazine or publish on my website. My approach worked in the early days, when my publishing aspirations and expectations were as small as my kids. As my kids grew, however, the possibilities seemed grander and I realized this random, last-minute approach was not the way to live a creative, sustainable, productive writing life over the long haul. If I wanted to produce a body of work, I'd need to be a bit more intentional and organized. A tool to support all that and remind me what to do next was an editorial calendar. Life With an Editorial Calendar Whether I’m planning the timing of short pieces like blog posts or long-form projects broken into smaller tasks, I’ve come to rely on an editorial calendar of some kind, even if it’s rudimentary. Over the years, I've tried everything from printed calendars to online apps. No matter what I use, it boils down to deciding when I want to publish or submit something. Then I simply write that down somewhere—preferably somewhere I’ll actually look. Integrating the project due dates on a calendar I’m already using for other appointments helped me value the work as highly as other obligations. It showed up as a priority in my life and helped me view myself as a working writer. I hope life with an editorial calendar improves your own work habits and productivity so that you’ll prioritize your writing. And when you’re picking out the editorial calendar to use, start with what’s most normal and natural for you to avoid overcomplicating things or introducing a big learning curve. Paper Calendars My first editorial calendars were simply monthly calendars I printed off. I’d think about the frequency I wanted to write and publish for my own website along with content I created for other organizations and magazines, then I’d pencil in projects with the deadlines. It helped me learn my capacity and pace by experimenting with work load and frequency. Without a calendar, I’d just be winging it; with a calendar, I could begin to see the weeks I’d scheduled too much. Bullet Journals If bullet journals existed at the time I was printing off calendar pages, I would have dedicated a page to an editorial calendar. As with a printed calendar, I’d mark articles scheduled on certain days for my blog posts or podcasts as well as articles promised to magazines and online organizations. I currently use a bullet journal to plan out ideas, but I’m loving technology options these days for my editorial calendar. Google Calendar I first transitioned from printed calendars to a simple Google Calendar. You can name each calendar, so I gave mine the unforgettable name: Editorial Calendar. I already used a Google calendar to manage the rest of my life, so this was simply adding another layer and I liked that integration. In Google Calendars, you can click calendars on and off to look at one at a time or have all of them layer on top of each other so you can see schedule conflicts. This was perfect, because it layered my entire life and I could see busy weeks when writing wouldn’t be possible. I could move around project goals to accommodate other obligations in life. Another nice feature: scheduling alerts to remind me to to write, edit, and send off my projects for a hours or days ahead of time.

Ep 114: Make the Most of Your Time with a Writing Pipeline Aug 15, 2017

Show notes

Have you ever sat down at the computer when you finally carved out time to write, only to discover you have no idea where to start or what to say? You end up wasting a lot of precious time if that’s your approach. In times like that,

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Ann Kroeker, Writing Coach

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