American Fashion Podcast

Latest Episodes:

Episode 171: 171 – California Apparel News Executive Editor Alison Nieder Apr 27, 2018

Show notes

California Apparel News covers the global fashion industry from a West Coast perspective. In this interview, Apparel News Executive Editor Alison Nieder speaks with American Fashion Podcast host Charles Beckwith at the California Market Center in downtown Los Angeles. The discussion covers the Downtown Los Angeles fashion scene, L.A. Fashion Week, denim abroad, West Coast textile manufacturing, and several other topics.

https://www.apparelnews.net/

Episode 170: 170 – Fashion Photographer Lisa Brezinski Apr 26, 2018

Show notes

If you’re on Instagram at all, Lisa Brezinski (@lkbphotography) is one of those photographers whose sexy sexy fashion photography work you’ve seen. Lisa provides insight on the Los Angeles fashion scene‘s constant need for edgy images, how video has become a more important part of fashion shoots, and the massive gap between the marketing budgets of large and small brands.

Episode 169: 169 – The Smart Salesfloor of Tomorrow Apr 13, 2018

Show notes

Jason Sweet from Salesfloor

Salesfloor is helping bridge the gap between online and brick and mortar shopping. Their omnichannel clientelling mobile app gives unparalleled new agency and business intelligence to store associates on the traditional salesfloor. Jason Sweet is Vice President of Sales for North America, and in this interview speaks with Cathy and Charles at the Nation Retail Federation’s Big Show in New York.

ABOUT THE HOSTS:

Cathy Schepis advises luxury brands on strategy. She was most recently the President at the vertically integrated direct selling company Doncaster. Prior to that she was a Vice President of Design and Merchandising at Kate Spade & Company, Director of Design and Merchandising at Anne Klein Collection, and managed research and product for Federated Department Stores. She joined the show as co-host in 2016.

Charles Beckwith is an expert in the intersection between fashion, media, and technology. He created American Fashion Podcast as a way of promoting local sustainable fashion while Executive Director of the Fashion Media Center. Prior to that, he was the editor and publisher of the online fashion magazine modaCYCLE. He currently serves as Director of Communication for the non-profit Save The Garment Center, and a Founder and the Director of Innovation at MouthMedia Network.

Preview – Dressed The History of Fashion Apr 05, 2018

Show notes

This is a special preview of a new podcast from How Stuff Works called Dressed: The History of Fashion.

Links:

Episode 168: 168 – Smart Shelves Sell For You – Perch interactive Mar 26, 2018

Show notes

Trevor Sumner, CEO of Perch Interactive, talks about how the use of their smart displays can result in a “30-80% sales lift while driving 5-10X customer engagement.” Perch uses sensors in their display units to provide customers with product information and an interactive experience. The company was part of an early class at the New York Fashion Tech Lab. Their in-store technology helps hybridize the brick and mortar and online customer experience, moving us closer to that seamless experience everyone seems to want to move toward.

flag photo via user HARRIS.news on Wikipedia, Creative Commons Attribution-Share Alike 3.0 Unported

Episode 167: Charlie Cole of Tumi Goes Deep on E-Commerce Strategy Mar 23, 2018

Show notes

Charlie Cole is the Chief Digital Officer at Tumi and recently became the Chief Global Officer at parent company Samsonite Holdings. So… this episode is about accessories, specifically luggage, and how these giant companies approach selling it.

This is also a crossover episode with our sister show Fashion Is Your Business, so you’ll hear hosts from both series asking questions in this episode.

“We’re a product company first. And now we have to create innovative ways to push that product into the medium that we manage, and that’s what I think a lot of digital leaders fall down, is they think they are the dog instead of the tail.” – Charlie Cole

Episode 166: 166 – Conversations At 71 Greene Street Mar 14, 2018

Show notes

Recorded in front of a live audience in the O.N.S Clothing menswear store in Soho (71 Greene Street), a conversation first with Geo Hagan, content director at O.N.S Clothing, followed by O.N.S Creative Lab partner designers Abdul Abasi and Greg Rosborough of the Abasi Rosborough brand. Also joining the conversation, Sharifa Murdoch, co-founder of the Liberty Fairs trade show.

photos by Andy Jackson

Episode 165: What Exactly Does WGSN Do? Mar 13, 2018

Show notes

Sidney Morgan-Petro is the Retail Editor at WGSN, a think tank with deep connections to the fashion and lifestyle businesses. Big on the horizon, purple for sure, but what is a scandi cowboy?

Episode 164: 164 – Retaining Customers To Increase Profitability Mar 01, 2018

Show notes

Richard R. Shapiro is the Founder and President of The Center For Client Retention. Richard has spent decades studying how to keep customers coming back to stores. This is rather important, considering how much it costs to get them in the door in the first place.

“I’m a believer in technology, as long as it enhances the customer relationship.” – Richard R. Shapiro

Richard is the author of two books on the subject, The Welcomer Edge: Unlocking The Secrets To Repeat Business and The Endangered Customer: 8 Steps To Guarantee Repeat Business.

“When you have a relationship, it’s not a guarantee, but it is kind of that glue that helps retain that customer.” – Richard R. Shapiro

The conversation covers both brick and mortar and e-commerce strategies and brings up powerful insights about how to bridge those experiences well.

Retaining Customers References:

Episode 163: 163 – Fashion’s Voice In Washington, DC Feb 27, 2018

Show notes

Rick Helfenbein is the President and CEO of the American Apparel & Footwear Association, which is a trade association lobbying for the interests of roughly 350 companies and 1,000 brands in our nation’s capital.

This episode features a discussion about national trade policy as it relates to the fashion industry.

photo by Martin Falbisoner, CC BY-SA 3.0

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“We’re a product company first. And now we have to create innovative ways to push that product into the medium that we manage, and that’s what I think a lot of digital leaders fall down, is they think they are the dog instead of the tail.” – Charlie Cole

“I’m a believer in technology, as long as it enhances the customer relationship.” – Richard R. Shapiro

“When you have a relationship, it’s not a guarantee, but it is kind of that glue that helps retain that customer.” – Richard R. Shapiro

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