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    Education

    All It Takes Is A Goal

    Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.

    Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he’s not writing, Acuff can be found on a stage, as one of INC’s Top 100 Leadership Speakers. He’s spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium.

    Jon lives outside of Nashville, TN with his wife Jenny and two daughters.

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    Copyright: © 2024 All It Takes Is A Goal

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    Latest Episodes:
    ATG 302 | Awesome Isn’t Accidental Oct 05, 2026
    Show notes

    You've never met someone who accidentally got in shape, accidentally achieved financial freedom, or accidentally built an awesome marriage. In this episode, kicking off a new series based on my upcoming book, The Three Minute Mindset, I'm sharing one of my most powerful soundtracks: awesome is never accidental. Whether it's your health, your finances, your marriage, or your career, everything you care about that becomes awesome takes intentionality. I'll share why the danger isn't trying nothing, it's trying to go from nothing to everything overnight. Plus, I'll walk you through the one question you need to ask yourself today and give you a simple action to take this week that will start building the awesome life you actually want.

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 301 | Obstacles Are Features Sep 28, 2026
    Show notes

    If you ski, try not to fall near the lift. Yard sales are hard enough without an audience. But from the lift you'll also see snowboarders hunting for trouble on purpose: rails, jumps and half pipes. In terrain parks, they don't call those things obstacles. They call them features. In this episode, I'm sharing the first soundtrack from my brand new book, The Three Minute Mindset: Obstacles are features. We'll talk about difficult coworkers, surprise bills (like an $8,000 air conditioner during a Nashville heat dome), and a five-city week full of delayed flights. You'll get a question to get you thinking and an action to get you moving. Plus, find out how to get the audiobook free when you pre-order. Here's to the features.

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 300 | Is This a Domino? The Question That Changes How You Prioritize Sep 21, 2026
    Show notes

    Some tasks are dead ends. Some are dominos. In this episode, part of my four episode series on prioritization, I'm teaching you the final question to ask when your to do list feels overwhelming: does this task make other tasks possible? A domino task unlocks a chain reaction of other important work, while a dead end task just gets done and stops there. I'll walk you through a real example from my own week, comparing a low stakes lunch meeting to a high stakes speech description, and show you exactly how the four prompts (promise, money, deadline, domino) helped me figure out what to tackle first. Plus, you'll hear two hilarious stories from my wife's 96 year old grandfather, a Navy veteran, because sometimes the best lessons come with the best stories attached. And a warning: don't overthink this process. Go fast, give it a star, and move on.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 299 | Is There an Outside Deadline? The Prioritization Question That Changes Everything Sep 14, 2026
    Show notes

    You have too much to do right now. I know because I've never met someone whose biggest problem was too much free time. In this episode, part three of our four part series on prioritization, I'm teaching you a simple question that will help you sort your overwhelming to do list: is there an outside deadline? I'll explain the difference between outside deadlines (like my daughter's 5:30 AM cross country practice) and inside deadlines (the ones you create yourself, like the small milestones I'm setting for my book due in January 2027). You'll learn why high achievers tend to clog their to do lists with tasks that don't actually need to happen this week, and how asking this one question can add more peace and performance to your day.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 298 | Is There Money Involved? The Prioritization Question That Cuts Through the Noise Sep 07, 2026
    Show notes

    You have too much to do. I know because I've never met someone whose biggest problem was too much free time. In this episode, part of a four part series on prioritization, I'm teaching you the second prompt that clarifies your decision making when your to do list feels overwhelming: is there money involved? Money isn't emotional or fuzzy, it's just math, and I'll show you the specific questions to ask, like whether something will cost you more if you delay it or whether you'll waste money by skipping it. I'm also sharing my 1 4 7 technique, a simple formula for finally taking action instead of endlessly reorganizing your list. Because motion beats perfection, and there is no perfect task waiting to be found. Your broken soundtrack will never tell you that you picked the right one, so stop looking for it and start moving.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 297 | Why Your To-Do List Will Always Beat Your Calendar (And What to Do About It) Aug 31, 2026
    Show notes

    Your to do list is bursting and it feels impossible to figure out what matters most. Here's the truth: your imagination is bigger than your calendar, so it will always feel that way. In this episode, I'm kicking off a brand new four part series on prioritization, starting with a powerful tool from my book Soundtracks, a good question is a trojan horse for truth. I'll walk you through the first of four questions that will help you sort through everything on your plate, starting with "Is there a promise?" You'll learn about what I call Verbal Reality, why saying "let's grab coffee sometime" without following up can quietly break trust, and how keeping your promises, even small ones, takes practice. If you feel overwhelmed by your to do list, this episode gives you a real tool to start clearing the chaos.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 296 | Your Whole Dashboard: Why Checking Only Your Feelings Is Costing You Your Dreams Aug 24, 2026
    Show notes

    Most people only check one thing on their dashboard: feelings. That's like covering every other gauge in your car with a Post it note and driving by only watching the check oil light. Sure, you'd know when to change your oil, but you'd rack up speeding tickets, run out of gas, and probably rear end somebody at the grocery store. In this episode, I'm sharing the other data points you need to review besides your emotions, including truth, time, commitments, numbers, and your original dream. I'll walk you through how I used this exact framework to finally deal with my insurance policy, a task I'd been avoiding for way too long. You don't need to check every gauge every time. You just need to know which ones matter for the situation you're in. Drive with your whole dashboard, and you'll actually end up where you want to go.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 295 | Find an Hour, Start Selling: How I Trick Myself Into Beating Procrastination Aug 17, 2026
    Show notes

    Procrastination loves vagueness. "I'll get to that eventually" means nothing gets done. In this episode, I'm sharing the exact system I use to steal back an hour from my own procrastination, starting with your phone's screen time settings and treating your apps like a restaurant menu. You'll learn why making a list of everything you're procrastinating on actually makes things worse, and why I had to become a phenomenal salesman just to get myself to write. I'll walk you through the four techniques I used today to sell myself on finishing a chapter, including scheduling appointments with myself, using countdown timers, wearing noise canceling headphones as a focus cue, and why writing in a notebook instead of a laptop kills distraction dead. Instagram didn't steal my hours. They sold them to me. It's time to out sell them right back.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 294 | The Muskrat Incident: Why Simple Beats Complicated Every Time Aug 10, 2026
    Show notes

    My favorite one star review calls my books too simple. Guilty as charged, and I did that on purpose. But I wasn't always this way. In this episode I tell you about The Muskrat Incident, the true story of how I chose an impossible taxidermy extra credit project over simply studying for biology class. Spoiler alert, it did not go well. We'll talk about why procrastinators love complicating projects (hint, it gives us someone else to blame when things fall apart), how to avoid becoming what I call a chaos monster, and I'll share the simplest planning system you will ever use. It's four words. No spreadsheets required. If you're ready to stop making life harder than it needs to be, this episode is for you.


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 293 | You Are in Sales: Why Your Real Mission Is Selling Yourself a Remarkable Life Aug 03, 2026
    Show notes

    We can't get coffee together, but we could take a walk. And on that walk, I'd tell you something that might surprise you: your mission in life is sales. Not the kind you're picturing. From the moment you wake up to the moment you fall asleep, you're selling the most important product that's ever existed, a remarkable life, to the most important person you'll ever meet, yourself. In this episode, I'm breaking down why owning your life feels so overwhelming, why blaming your parents, society, or even cavemen for your problems keeps you stuck, and why no one, not a politician, boss, celebrity, or friend, has more power over you than you have over yourself. It's time to stop pointing fingers and start recognizing the influence you've had all along.

    In This Episode:

    Order Procrastination Proof!

    You can grab a copy of my new book Procrastination Proof from your favorite bookstore or at my website!

    Make sure to follow me on Instagram and share with your friends!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    Sign up for the Remarkable You Community today!

    Keep up with my book list on GoodReads!

    Have me speak at your next event!


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


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