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    Education

    AICPA Personal Financial Planning (PFP)

    Welcome to the AICPA Personal Financial Planning Section podcast. Follow us to receive unlimited access to free podcasts from nationally known experts on topics such as retirement, estate, tax, investment planning, and more.

    Visit us online at aicpa-cima.com/pfp to join our community and gain access to valuable member-only benefits.

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    Latest Episodes:
    Step 8: What do I need to know if I decide to offer investment advisory services? {Building a Tax & Financial Planning Advisory Business} Jun 07, 2019
    Show notes

    Guests: Ted Sarenski, CPA/PFS & panelists: Jean-Luc Bourdon, Scott Sprinkle, and Ellen Bruno

    Category: Practice management

    In this episode, CPA financial planners share their experiences with choosing whether or not to provide investment advisory services as part of their tax and financial planning advisory businesses and answer the questions:

    • Do I have to provide investment advisory services to provide tax and planning advisory services to my clients?
    • What constitutes investment advice?
    • How do I know if I need to register to provide investment advisory services?
    • Where can I find information on compliance with investment adviser regulations?
    • What are simple actions to take now?

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services hub
    • Roadmap to Planning & Tax Advisory Services
    • Statement on Standards in Personal Financial Planning Services
    • The CPA's Guide to Investment Advisory Business Models
    • Personal Finance Scorecard
    • Section 7216 guidance & sample consent form
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 1: Why should I offer tax & financial planning advisory services?
    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Step 7: How do I structure staffing and work with other advisers? {Building a Tax & Financial Planning Advisory Business} May 31, 2019
    Show notes

    Guests: Ted Sarenski, CPA/PFS & panelists: Chris DeBlanc, Scott Sprinkle, and Susan Tillery

    Category: Practice management

    In this episode, CPA financial planners share how to work with other advisers and professionals as part of the tax & financial planning team and answer the questions:

    • What is your role as the primary point of contact and how does that benefit your clients?
    • What are some effective strategies for working with other advisers who also put your clients' interests first?
    • What are the challenges you might face in developing an adviser team? And how do you overcome them?
    • What are simple actions to take now?

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services hub
    • Roadmap to Planning & Tax Advisory Services
    • Analysis of a Tax Return for Planning Opportunities
    • Personal Finance Scorecard
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 1: Why should I offer tax & financial planning advisory services?
    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Step 5: What is the best way to create deep relationships with clients? {Building a Tax & Financial Planning Advisory Business} May 17, 2019
    Show notes

    Guests: Ted Sarenski, CPA/PFS & panelists: Jean-Luc Bourdon, Brooke Salvini, and David Stolz

    Category: Practice management

    In this episode, CPA financial planners share how to deepen client relationships within their tax and financial planning advisory businesses and answer the questions:

    • How can you create an environment – physical or virtual and emotional – to develop deeper relationships with your clients?
    • How can you build trust and connection with your clients?
    • What questions can you ask to learn what is most important to your clients?
    • What are the key ingredients in listening?
    • What are simple actions to take now?

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services hub
    • Roadmap to Planning & Tax Advisory Services
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 1: Why should I offer tax & financial planning advisory services?
    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology[SB1] ?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Taxes and Investment Planning {PFP Section} May 10, 2019
    Show notes

    Guest: Matt Rosenberg, CPA/PFS

    Category: Technical

    In this episode, Matt Rosenberg, CPA/PFS discusses the impact of taxes on investment planning and answers the questions:

    • What are the major tax considerations practitioners should take into account when providing investment advice?
    • When do capital gains need to be carefully considered?
    • How do investment losses best serve a good tax plan?
    • How important is asset location?
    • Is timing a major consideration with investment changes?

    Access the related resources from this podcast:

    • Planning & Tax Advisory Services hub at aicpa.org/growadvisoryservices
    • Investment planning certificate, part of the PFP certificate program

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Step 4: How do I approach new client meetings & offer financial planning services to current tax clients? {Building a Tax & Financial Planning Advisory Business} May 03, 2019
    Show notes

    Guests: Ted Sarenski, CPA/PFS & panelists: Chris DeBlanc and Scott Sprinkle

    Category: Practice management

    In this episode, CPA financial planners share how they approach new client meetings and how to offer planning services to tax clients and answer the questions:

    • How does taking a humanistic approach to tax planning benefit your clients?
    • How do you approach a tax compliance client to transition them into planning services?
    • What are simple actions to take now?

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services hub
    • Roadmap to Planning & Tax Advisory Services
    • Analysis of a tax return for financial planning opportunities
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 1: Why should I offer tax & financial planning advisory services?
    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Step 3: What are the appropriate fees to charge? {Building a Tax & Financial Planning Advisory Business} Apr 26, 2019
    Show notes

    Guests: Ted Sarenski, CPA/PFS & panelists: Michael Goodman, Brooke Salvini, and Susan Tillery

    Category: Practice management

    In this episode, CPA financial planners share how they set their client fees in their tax & financial planning advisory businesses and answer the questions:

    • What are the benefits of a fee-only hourly, project, and retainer business models?
    • What are the pros and cons of charging based on assets under management (AUM)?
    • What should you consider when setting your fee for service?
    • What are simple actions to take now?

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services hub
    • Roadmap to Planning & Tax Advisory Services
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 1: Why should I offer tax & financial planning advisory services?
    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Step 2: How do I get started? {Building a Tax & Financial Planning Advisory Business} Apr 19, 2019
    Show notes

    Guests: Ted Sarenski, CPA/PFS & fellow CPA/PFS panelists: Jean-Luc Bourdon, Ellen Bruno, Chris DeBlanc, Michael Goodman, Brooke Salvini, Scott Sprinkle, David Stolz, and Susan Tillery

    Category: Practice management

    In this episode, CPA financial planners share their experiences with building their tax and financial planning advisory businesses. Ted Sarenski, CPA/PFS interviews a panel of seasoned practitioners, who answer the questions:

    • What are the different ways to offer tax & financial planning services? Tax compliance or not? Investment advisory services or not?
    • Which business model is right for me?
    • How do I go about formalizing tax & financial planning services?
    • What are simple actions to take now?

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services Hub
    • Roadmap to Planning & Tax Advisory Services
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 1: Why should I offer tax & financial planning advisory services?
    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Step 1: Why should I offer tax & financial planning advisory services? {Building a Tax & Financial Planning Advisory Business} Apr 19, 2019
    Show notes

    Guests: Andrea Millar, CPA/PFS & Susan Tillery, CPA/PFS

    Category: Professional development

    CPAs and financial planning have been around for over a century. Not because we've stayed the same, but because we evolve and adapt to finding new ways to better serve clients. You are forward-thinking and relationship-oriented professionals. These are exciting times that bring opportunities for you to lead the profession into the future with a focus on your clients' needs. Andrea Millar and Susan Tillery discuss:

    • How client needs and expectations are evolving
    • What makes CPAs unique
    • How to continue providing the best service in times of change and uncertainty
    • What volunteer leaders and AICPA are doing to help

    Access the related resources from this podcast:

    • AICPA's Planning & Tax Advisory Services hub
    • Roadmap to Planning & Tax Advisory Services
    • Workshop: Building a Tax and Financial Planning Advisory Business (preceding the Advanced PFP Conference at AICPA ENGAGE)

    Don't miss the other episodes in this Building a Tax & Financial Planning Advisory Business series!

    • Step 2: How do I get started?
    • Step 3: What are the appropriate fees to charge?
    • Step 4: How do I approach new client meetings & offer financial planning services to current tax clients?
    • Step 5: What is the best way to create deep relationships with clients?
    • Step 6: How do I decide between serving as the primary point of contact or as a hyperspecialist?
    • Step 7: How do I structure staffing and work with other advisers?
    • Step 8: What do I need to know if I decide to offer investment advisory services?
    • Step 9: How do I maximize use of technology?
    • Step 10: What are the simple actions I can take now?

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.


    Your business as a retirement asset {PFP Section} Apr 04, 2019
    Show notes

    Guest(s): David Grau, Sr. & Michael Goodman, CPA/PFS

    Category: Practice management

    In this episode, Michael Goodman, CPA/PFS interviews David Grau, president & founder of FP Transitions, who shares the ABCs of succession planning. He answers the questions:

    • What exactly is a succession plan?
    • Why is a succession plan important? Does everyone need to have one?
    • How much time do you need to create a successful succession plan?
    • What's the first thing you should consider when planning for succession?
    • What if the plan fails?

    Access the related resource from this podcast:

    • Succession Planning for Financial Advisors: Building an Enduring Business by David Grau
    • Practice management tools and resources from AICPA PFP Section

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Make sure to subscribe to our podcast channel on iTunes or Pod-o-Matic, so that you don't miss an episode! And leave us a review so we can continue bringing valuable and relevant content to you.


    Filing protective claims for refund {PFP Section} Apr 03, 2019
    Show notes

    Guest(s): Bob Keebler, CPA/PFS & Mitchell Gans, JD

    Category: Technical

    In NC Department of Revenue v. The Kaestner Family Trust, the Supreme Court will determine whether the US Constitution's due process clause prohibits states from taxing trusts based on trust beneficiaries' in-state residency. In this episode, Bob Keebler, CPA/PFS interviews Professor Mitchells Gans, JD who answers the questions:

    • How does this issue impact your clients?
    • Who should file a protective refund claim?

    Access the related resources from this podcast:

    • Broadridge Advisor (free access to PFP/PFS members) includes extensive-content written by CPAs, attorneys and other experts on planning strategies, new relevant laws, etc. that are articulated in client terms.

    The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits.

    Don't miss an episode – subscribe to our podcast series on iTunes and Pod-o-matic! And leave us a review so we can continue bringing valuable and relevant content to you.


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